Analytic Dreamz: Notorious Mass Effect - "SEAN 'DIDDY' COMBS VS DRINKS GIANT DIAGEO (ALSO OWNER OF CIROC)"

Episode Date: August 30, 2023

Linktree: https://linktr.ee/AnalyticIn this segment of Notorious Mass Effect, we discuss the recent news that Diageo has ended its business relationship with Sean "Diddy" Combs. We explore the reasons behind the decision, the potential impact on the Cîroc and DeLeón brands, and what it means for the future of the partnership.Privacy & Opt-Out: https://redcircle.com/privacy

Now, this is worth reporting because a lot of people had a inclination that Adidas was going to get back with Kanye simply because him making the brand over $1.5 billion. Right. And this is from Forbes, by the way. This is Forbes estimate and estimation. So I'm not just making this up. Then you have P. Diddy, who is undergoing a whole. debacle and just butchery of his situation

with, what's his name? I think the company's called Diego. D-A-G-O. It's like D-I-A-G-E-O. How do you pronounce that? D-A-G-O? I don't know, man. Anyways, the owner is a rock

and basically a lot of the lucrative alcoholic brands. P. Diddy has butcher that, right? has been estimated that Diddy's Sirac vodka brand generated over 400 million for Diego. That's what I'm just going to call them from like I don't even know, DAGO, like that don't even sound right. So I'm just going to call it Diego. So Diddy, Didi Sarac brand has made over $400 million for the overall brand, Diego.

And this represents the significant increase. from 200 million in revenue that's the Syrac generated in 2014. So Diddy and Diego first partner, it is estimated that Diddy's stake and Sirrock is worth over $1 billion. Why am I telling you all this for the simple fact that Diddy, aka Sean Combs, aka, this is other one, he has another name. Oh, brotherly love Was not shown love by Diego

As they have officially ended their partnership For the Sarac Fawke and De Lone tequila De Leon? I don't know to say this fancy stuff, man I ain't gonna cap to you The deal was terminated After Combs sued Diego for 400 million Goodness

Alleging racism and breach of contract did he also claim that Diego executives made racist remarks about him that the company refused to give him the same opportunities as white spirit brands. Now, I don't know why I put emphasis on the white. You figure it out yourself. Diego denied the allegations, of course. It's so funny how you can be a billion dollar brand, right? And then somebody could talk about you and know all about like the ins and outs of the situation. because of Forbes having it on the screen.

That's actually kind of crazy. But not only do they have it on the screen, they didn't even, you know, feel the need to put up how to pronounce your name because I ain't going to lie to you. How do you pronounce D-I-A-G-E-O? Like, is it D-A-G-O? Like, honestly, I feel ignorant saying Diego.

So I just want to put that out there because I'm going to keep calling him Diego, but I do want to acknowledge that I do believe it's ignorant. Anyways, let's keep. going. So Diego denied the allegations but said it decided to end the partnership to

quote, avoid further distractions. Mm-mm-mm-mm. We've heard that before. So the termination of the deal was a major setback from P. Diddy, just like it was when Adidas

terminated his partnership with Kanye, just a huge setback for the billionaire playboy philanthropic. I can't say it. Mm-mm. That's not how you say it. Philanthropus. Philanthropus.

There we go. Y'all get what I'm saying. The Black Tony Stark and P. Diddy. Basically, huge major setback for him. And I don't know how he would go forth with this whole Ceyrach thing because I believe Diego is the ones who've been pushing it forth as far as like putting it on a global scale, right? and turning it into a global brand. Because without Diego, I believe Sorak wouldn't have built itself into a global brand. But on the other hand, I do see how Diego could end up having some type of blowback because

trying to expand your market in certain demographics was only accessible through P. Diddy because of his influence on the black demographic. right but because of and this is what a funny bro this is hilarious honestly this is this is some billionaire type beef and pettiness if i've ever seen it Diego executives because it's not like one person it's like an actual brand that's why i feel ignorant saying Diego but anyways Diego executives called P. Diddy quote ghetto i kid you not i kid you not you guys got to go to these sites yourself uh let me see one of the sites was let me break it up one of the sites was fortune yeah the uh fortune and the other site was that's not it other site was

yahoo so yahoo and fortune is where i got this information of so i ain't just making stuff up they literally called this man ghetto and not sophisticated and question his ability to sell rock to white consumers. Now, if that's not taking medicine out of the candy, I don't know what it is because that man, they did not sugarcoat that at all. They put that

medicine straight down his throat, pause, and just laid it to him out straight. They're like, hey, P. Diddy. You being ghetto and not sophisticated is why we don't think you should sell Sir Rock to white consumers.

Like, do y'all not know how crazy that sounds, maybe I'm tripping. Maybe I'm the one tripping. I hear that and I'm just like, wow. Back in the day, racism, ain't it? But anyway, let's keep going. So the lawsuit allege that Diego refused to give Sirac the same marketing support as other brands, such as, I don't know what these are, but I'm about to name them, Johnny Walker and Ticure. That ain't a lot, but if that's some expensive stuff, I don't know what that is.

Like, if ain't, anyways. To cure Ray. I don't get it. Diego CEO. Ivan Menezes? I swear to all these names are getting butchered. Ivan Menezes. Menezes.

Menezes. Manes? I ain't a lot, bro. This is just too much. But anyways, Yvonne, that's what we're going to call them. The CEO of Diego said in a statement that the company, quote, takes these allegations very seriously, but it believes the claims are unfounded. So basically Diego's coming out and refuting these claims that Diddy said that he was

ghetto and not sophisticated, which, you know, at this point, I don't see why Diddy would be lying. Like, I've heard worse. So I'm like, as far as a billion dollar brand, you know, no wonder. Like, there's no telling what they could say to a person like Pete Diddy being a billion dollars up. It's like, bro, I can say whatever I want to you. So you know what? Let me just lay it out to you and just say he was ghetto.

That's heartbreaking, ain't it? Not only did they say he was ghetto, but not sophisticated, man. Anyways, but Diego, CEO, of course, even, Yvonne, whatever, came out and said that, you know, they refuted these claims, quote, takes these allegations very seriously and also say that in a quote, leaves the claims are unfounded. What else? They also said that, quote, committing, committed to a creating diverse and inclusive workspace and,

quote, will continue to work with Sean Combs on a number of projects. That's interesting. So, of course, at the end of day, P. Diddy versus Diego is very interesting because I think it's on a, the same level as

Adidas terminating his deal with Kanye West. And that's why I really like to touch on this subject because I don't think a lot of the behind the scenes is known by most hip-hop fans. I think a lot of people just listen to the music and enjoy it from that aspect, which is nothing wrong with it. But for the people

who want to learn a little bit more about the behind the scenes and just, you know, what people are going through on a day-to-day basis that leads up, leads up to certain business moves and music decisions. I feel like that's why this platform is thriving in the way it is because myself, I love to go behind the scenes and figure out what people are going through and how that leads to certain marketing strategies that they implement. And best believe me, P. Diddy may go back to rap it after this because that money is going to slow up a little bit.

Like obviously he's making money from a lot of things, but a billion dollars ain't easy to come by, you know? So, and honestly, I think that's what put him up there in the likes of Jay-Z and Kanye as far as, like, net, net worth because of deals like this. So this is a huge deal to me personally. And yeah, I have to let me know if this is a huge deal to y'all because the termination of the deal is a significant development in just the alcohol industry. So not even talking about hip-hop. So in regards to Diddy, we'll have to see how. impacts them on the future of Surrock and Delion. So anyways, click my links here in my bio. Let me know one of my social medias. What do you think about this whole back and forth between

Diego as a company and P. Diddy? And who do you think is in the right? Who do you think is in the wrong? And overall, do you think that they will ever mend their differences and continue working together?