Analytic Dreamz: Notorious Mass Effect - "SHAKIRA & BURNA BOY - DAI DAI"

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Starting point is 00:01:08 Now, of course, we've gotten into Shakira and Burnaboy a plethora of times on this podcast. But ladies and gentlemen, I don't think it's ever been like this. And without further ado, let me play why that is. Shakira, we are ready. We are ready. We are ready. We are ready. We are ready. We are ready. We are ready. We're ready. We're ready. We are ready.

Starting point is 00:01:28 We are ready. We are ready. We are ready. We are ready. So that being said, that was basically the official music video for the track Day Day by Shakira and Burnaboy, which if you don't know, is currently the eighth most watched video on YouTube currently. Now of course, 43 million views in the past six days leading in a plethora of markets. And of course, the reason why this song is one of the biggest factors as of right now, Because you know over here at notorious mass effect, we get into the gaming and music IPs that notoriously affect the masses, the 26 FIFA World Cup is currently going on hosted by the U.S., Canada, and Mexico. Now, this is the official song for the 26 FIFA World Cup.

Starting point is 00:02:18 Of course, there's other songs that we may get into in the future. But with this particular song, it's more of an upbeat tempo, tempo, especially dive into Latin pop Afrobe's dance type of category. and with the overall shoutouts of different athletes that are soccer players of course, it's just reminiscent of this being the FIFA type of track. Because of course, when it comes to this being selected as the FIFA World Anthem for the Cup, I think when you, when Burnaboy and Shakira gets together and the music video like this is notoriously affecting the masses,

Starting point is 00:03:00 I think you can't, it's only so many ways you can have a marketing strategy that's as big as a FIFA World Cup official single. That's basically what I'm trying to say. Shakira and Burnaboy is having a magnificent push from FIFA in totality. And of course, with the music video performing wonderful, it's performing astronomical as far as the actual views on this specific music video. because when you look at DSPs, the actual audio-only single is basically not performing as well as the video. The song is not doing as well as the video because I think the overall soccer visualization combined with the single from Shakira and Burnaboy is why it's outperforming the actual audio-only offering on DSPs. as when they went to Spotify, it debuted at

Starting point is 00:03:58 114 global with 1.7 million streams. Now, I'm not saying that's terrible, but it's not the greatest in the world, especially when your music video is performing at such an astronomical rate. So I think if there's one thing that Shakira and Bird and Boy could do,

Starting point is 00:04:15 it's maybe have more marketing strategy shouting out the audio only offering on DSPs, aside from just heavily promoting, the music video because as of right now ladies and gentlemen that doesn't need that needs no more promotion as far as it already being the success because Shakira also has another track with Wycliffe John Jean, title Hips Don't Lie and that is it's not a new track but basically

Starting point is 00:04:43 it's one of Shakira's biggest videos on YouTube specifically as it's the 12th most watch video on YouTube so you have Shakira featuring Wyclef with Hips Don't Lie. Obviously that track has been out for quite some time. But when it comes to Burn a Boy, I think that's the only track he has on there. So let me see, Burnah. Yeah, when it comes to Burner Boy, Day Day is the only charting music video he has. And I just think it showcases Shakira's Star Power, but also it's very interesting that when it came to Afrobeats, Shakira chose Burnaboy out of all the other options.

Starting point is 00:05:17 Not saying Burner Boy isn't like immaculent. I just would have thought that Shakira would have went with maybe a Tim's, a Wiz kid, etc. But you know, Burn the boy is also a good pick. So with that being said, I think it was basically it for the specific track. I think there was something else I was wanting into. Oh, okay, so Future and Tyler. So I guess you could get into that right now. So basically Future and Tyler, they have a specific track for FIFA as well. Let me see, Future Tyler. There's specific track that just dropped this title game time. And that's also a FIFA World Cup track. So it's not the official FIFA World Cup track. It's just one, well, it's not the single, but basically,

Starting point is 00:05:54 is the one that came after them. So, I don't know, that's probably very confusing. Basically, both of these tracks are official FIFA tracks, FIFA titles, but when it comes to Shakira and Burner Boy's Day Day Track, that's more specifically in the lane of, oh, this is going to be promoted as the single, and then all the other ones are going to follow suit. So Future, Tyler, their track Game Time, whilst it's still a FIFA official track, I think the Shakira Burner Boy is still performing better when it comes to,

Starting point is 00:06:24 Well, not, I think, objectively speaking, it's performing better when it comes to the music video. And, yeah, I just looked it up to the music video isn't currently charting. I wonder if it's out right now. Yeah, the music video and the single's out. So when it comes to that, hopefully they start to rise on the charts just like Shakira and Burnaboy did. They're definitely going to target a lot of different markets. If you don't know, the FIFA World Cup is a huge deal. I don't know how long has gone for it because you know, I don't really watch soccer like that.

Starting point is 00:06:51 But the FIFA World Cup is a big deal. And I'm very interested to see what other future releases they have for the FIFA official track listing. So with that being said, click my link to share my bio to follow me on my social medias. And if you're on Spotify, make sure to comment down below, what is your favorite FIFA team if you do watch soccer? And who do you think is going to pull out? You know, I pull it out as far as the FIFA World Cup. You know what I mean? Put me on to the best teams in FIFA.

Starting point is 00:07:20 So with that being said, also let me know, did you listen to the? Shakira and Burnaboy track Day Day Day and what you like the most about it.

Analytic Dreamz: Notorious Mass Effect - "SHAKIRA & BURNA BOY - DAI DAI"

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