Analytic Dreamz: Notorious Mass Effect - "SKEPTA - ROUND 2 (JOYNER LUCAS DISS)"

Episode Date: July 18, 2025

Linktree: ⁠https://linktr.ee/Analytic⁠Become A Patron Of The Notorious Mass Effect Podcast For Additional Bonus Audio And Visual Content For All Things Nme! Join Our Patreon Here: ⁠https://ow.ly/oPsc50VBOuH⁠Join Analytic Dreamz on the Notorious Mass Effect podcast for an in-depth reaction to Skepta's latest release in segment "Round 2." Dive into the beats, lyrics, and cultural impact of Skepta's work as Analytic Dreamz breaks down the artistry and influence of this iconic track. With sharp insights and a passion for music, this segment explores Skepta's unique sound and its significance in the hip-hop landscape. Perfect for fans of grime, rap, and cultural commentary, tune in for an engaging analysis with Analytic Dreamz. Stay updated with the latest music reactions and discussions.Privacy & Opt-Out: https://redcircle.com/privacy

So ladies and gentlemen, I'm out here just enjoying my live stream with the people who's tuning in live. Of course, you know, I'm thankful of them and I'm thankful of the people who's watching after the fact. But ultimately, we had to make an impromptu audible because Skepta put out a track titled Round 2. And guess who, guess who it was going at? Joanna Lucas. Now, ladies and gentlemen, if you don't know, my previous coverage breaking down this whole, back and forth as far as why Scepta and Jordan Lucas beefing in the first place. I put this out around, well, I put this.

So if you're watching this in the future, I put this out July 16th of this year. And the Jordan Lucas track was titled, Nobody Cares, which was ironic, right? But it was a skeptic. And ultimately, I broke down the back and forth between Skepta and Jonah Lucas. It really is nothing too serious. Aubrey Graham is shaking up the hip-hop game once again. again, he's not even in the midst of this rap battle. So Drake, during his wireless festival, literally said,

UK rappers have the best lyricists in rap. But then, you know what I'm saying? I was like, damn, look at the state of hip hop. Like, what's going on? Safe to say, that man is telling a bold face lie. I know that ain't who I think it is. Ain't no way we're looking at Aubrey Graham, somebody who came under Little Wayne,

Birdman, somebody who, idolized Jay-Z. You know, all the American rappers he idolized growing up. And then he gets on that stage and says that the UK rappers are the best in the world. So as far as that, obviously, Jordan Lucas took a, he took offense, right? So he posted something, skepta posted something back about him not being, like, skeptic was saying Jordan Lucas is not on his level to respond, right? but skepta put out the first shot i forget what that was called i never i didn't cover that one um i think

i covered it during the journal lucas nobody cares but as far as the actual single from skepta i don't know oh it's called friendly fire that's what it was uh he put friendly fire out friday and i just covered the jorna lucas nobody cares track july 16th and then now july 17th skepta has put out round two so ultimately that's the whole timeline so if you want to listen to it in in chronological order. Is that the way to say? I think so. There's skepta friendly fire.

Skeptor-friendly fire. That's one. I guess I won't do the levels. And then two, Jordan Lucas, nobody cares. And then three, what we currently are covering is skepta round two.

So my ultimate thoughts about this is that I think this is a marketing employee because if you look at the charts, it's very interesting how hip hop only has two people really running the charts when it comes to the engagement. Now, I know when people say, oh, it don't matter about the sales, while people bringing up sales, just know every artist who says that is ultimately flopping. They're not at the top of the game or else they will be like, oh yeah, look at my numbers because best believe, it's like a basketball player coming out and be like,

don't look at the scoreboard, just look at how I'm dribbling the ball. Like, hold up now. I know that ain't who I think of it is. No. No, we will not. We will not be ignorant and oblivious to how the music industry is going. Because when you go to Nike, when you go to McDonald's, Travis Scott's not being like, oh, yeah, I'm just, you know, I'm just out here for love of the game. He's going to them like, hey, I'm selling shirts, sneakers, hoodies. You heard what Nikki said. But then, you know what I'm saying?

I only sold as much as I did with Astro World because I was out here selling socks and sneakers, right? So ultimately, a lot of people bring up sales when it comes to getting certain brand deals. It's all about analytics, all about numbers. So when it comes to artists talking about how first week sales or overall sales don't matter, they want you to be oblivious to how the music industry works. Literally, they've came out and said, we should hide some of the numbers because the fans shouldn't be in this informed, which is why this whole podcast exists,

because people should be informed. Because ultimately, the reason why I go over numbers so much is because I reiterate the sentiments that just because you sell a lot does not mean it's high quality, but just because you don't sell, it doesn't mean it's abysmal or just straight up garbage. The two do not correlate. But we do cover charts because we compare consumption and engagement amongst the superstars in the music industry. And when it comes to brand deals, they look at the numbers too.

So they ultimately matter. So anyways, when people say numbers don't matter, they're probably like, I don't want to disrespect any basketball players. But you don't see LeBron coming out being like, oh, points don't matter. Rebounds don't matter. Like he may say rings don't matter. but my case and point. You know what I mean?

Obviously, you can see why he'll say rings don't matter. Getting back in the rap. Skeptor versus Joyna Lucas is great for the sport of hip hop, because I do believe after this, I wouldn't be surprised if they hopped on the same track. I know you're probably thinking to yourself. These rappers are in the midst of a rap battle, and you're already talking about them being on the same track together?

Well, if you don't know, if you're not in tune with hip hop, Jordan Lucas had a rap battle with Daystar Peterson, aka Torrey Lanes. Now, with that rap battle, it resulted in a track from Jordan Lucas and, you guessed it, Tori Lane. So at the end of the day, Jordan Lucas, I think, does this for the love of the sport. And I think he has a top tier pin. I put that on my YouTube as one of my clips and one of the people who commented, he was like, top tier pin. You know, obviously, because I don't know why people are not capable of being specific in their critiques. But he just put top tier pin.

So I didn't even know, like, he was cosigned. I know if he was like, oh, he doesn't. But anyways, I'm just going to assume because, you know, negativity runs the internet. I'm assumed that he was saying that Jordan Lucas doesn't have a top tier pin. And as far as people joking about Jordan Lucas, I believe the ultimate comparison of Kendrick and Jordan Lucas, as far as the way they approach introspective topics is fair. Obviously, I think Kendrick wraps way better than Joyner. But when it comes from a lyrical standpoint, the way that Joyner,

puts words together is very double triple entendre heavy to the point where i will call his pin top tier so anyways um this back and forth between skepta and jrna lucas i think will result in just musical promotion which to be fair skepta from his twitter account big smoke at skepta he put out jim legacy black british out now i don't know who that is that's somebody else i think that's somebody else but um anyways he's promoting music i don't think it's hit but you get the point. As soon as they drop a disc track, they're out here promoting something, right?

I think it's ultimately a marketing ploy. I do think they're trying to battle it out to see who's the greater lyricist. But ultimately, this is just going to result in both of them receiving more engagement. They're taking a page out of size 7 and Aubrey Cairns playbook. You know what I mean?

Sometimes you have to battle to get more eyes on you because at the end of the day, controversy sells. So that's my ultimate take on it. have any deep dive into it i pulled up the lyrics um it's a lot of words on here and the in the track just came out so i'm gonna listen to it if jrna lucas response and my coverage of his response i will get into this track as well just wanted to let you know it was out so skepta round two he has officially responded and it is officially pun intended round two so that being said click my link to you in my bio let me know in one of my social media is what do you think about scepta and jrna lucas

rap battling right now do you think it's great for the sport of hip-hop and Which artists do you think would be next to enter a rap battle with another rapper?