Analytic Dreamz: Notorious Mass Effect - "SNOOP DOGG AND MASTER P SUE WALMART ALLEGING THAT THE COMPANY SABOTAGED THEIR CEREAL BRANDS"

Episode Date: April 24, 2024

Linktree: https://linktr.ee/AnalyticNotorious Mass Effect: Snoop & Master P Serve Cereal Justice?This segment of Notorious Mass Effect by Analytic Dreamz examines the lawsuit between rappers Snoop Dogg and Master P against retail giant Walmart and cereal manufacturer Post Consumer Brands.The Allegations:Snoop Dogg and Master P, through their Broadus Foods, allege intentional sabotage of their cereal brand, Snoop Cereal. The lawsuit claims Walmart and Post:Hid Snoop Cereal from customers by keeping it off shelves and in stockrooms.Violated a partnership agreement reached after Post's initial attempt to buy Broadus Foods outright.A Broken Partnership?The lawsuit argues that despite a profit-sharing agreement:Post failed to treat Snoop Cereal equally compared to its own brands.Snoop Dogg and Master P faced limited distribution hindering sales.Walmart and Post Respond:Both companies deny the accusations. They suggest factors like consumer preference may have impacted sales.Seeking Justice and Fairness:Snoop Dogg and Master P aim to:Recover damages exceeding $50,000.Secure unspecified "further relief" from the court.Highlight the challenges faced by minority-owned businesses in the food industry.Join us as we unpack the details of this lawsuit and its potential impact on the breakfast aisle and beyond!Privacy & Opt-Out: https://redcircle.com/privacy

Rapper Snoop Dog and Master P are taking on two giants in the retail world, Walmart and the post-serial company. As NBC 4's Gordon Tokumatsu reports, their lawsuit is all about shelf space and connecting fans to Snoop's new cereal brand. Now, first off, I want to say, analytic dreams video on Spotify to get the video along with the audio, because we're getting into two icon figures, iconic figures, iconic features. figures in the hip hop community and not even just the hip hop just the transversal nature of going from hip hop to another entertainment or another business venture and still having success not too many hip hop artists you see nowadays being able to accomplish that that is why when the likes of a 50 cent going from music to film that is why from the likes of ludicrous when he goes from music to

film or it's so many p ditty and everything he does um even you know in light of the allegations still can't take away what he's accomplished jZ literally right now being the head of entertainment for the nfl a lot of different ventures outside of hip hop i think puts you on a whole other level as far as your overall status in this uh game because now is bigger than just the genre. Now you're putting us on the map in whole other areas that we otherwise, otherwise would have just,

or they would have just always just neglected us and just thought we was just dumb rappers putting words together, you know? Because usually it's how they look at us. So anyways, let's get back into this whole fiasco. Basically, Snoop Dog and MasterP are suing Walmart and post-consumer brands for allegedly sabotaging their series, brand but before I get more into detail let's get into the rest of the video

legendary rapper Snoop Dog whose real name is Calvin Brodus via video this morning we ain't build this brand and sell it his statement part of a news conference with his business partner rapper Master P where the two of them announced their suing cereal giant post and retail leader Walmart this is about minority-owned companies getting a fair share at issue is anecdotal evidence from fans across the country they've been wondering says attorney Ben Crump why they can't find Snoop cereal on Walmart shelves in this this is the the straw that broke the camels back because at first you can easily say oh they just

mad that their cereal brand isn't selling but when they're and there's multiple videos like this this is just one of them they're showing multiple people are showcasing videos of the cereal wall and the cereal not being there and then to add on to that which i don't know if they're having this video but to add on to that there they were uh there were workers in the back showcasing how their cereal was still in the um the rapping and basically it just looked like it just came off the truck that's how it was like packaged it was just untouched it seemingly was just neglected by the workers and that begs the question who would be responsible to organize a sabotage like this and it would have to be the companies at hand because if you're moving freight

right off of a truck obviously i forget the little things below the the packages it's something very simple but i'm just blanking on it right now but anyways you use that and then you use a little machine to push under that to lift the product onto the truck why is it still on that weeks after it's unloaded something is telling me that this is a more grandiose scheme to sabotage their cereal brand so that is why i give this some credence because at first you could just say all they're just complaining but then when you see the videos of the behind the scenes and the consumers those are customers right there so So if the customers are so anticipating or so in one of the product that they're now videoing

and complaining that is not there leading to people who actually work for certain stores showcasing how that cereal brand is just left in the package off the freight truck and left alone. Like at that point, that is why I think they have a pretty legitimate case because without that video evidence, you know, Walmart, they got lawyers and money. for days. So and even with the video evidence, you never know how it will go. But anyways, let's keep going on in the video. At dozens of Walmarts all around America, everybody went saying, where Snoop cereal? In the retail game, product placement is very important. Where is it

in the store and who can see it? That shelf space and any supermarket first is worth millions and is very very lent but in the video crumple alleges that snoops fruity hoops cinnamon tosties and others are being hidden from customers sitting on a palette i don't know why in the world i was blanking on it because i used to work in receiving like one of my jobs was being a receiver i was like why am i blanking on something i've always used to do but when you move product off of a truck you know there's certain things that's bigger right that's on a palette they had so much cereal that they put it on a palette like that should let you know like you only put things on a palette that's heavy and hard to move so that way when it's on a palette you can use a little machine to to scoop under the

well scoop through the palette to lift the heavy product why is a bunch of cereal boxes on a palette at that point it's like you just letting the stock up to the point and and that's what I'm saying it's like organized sabotage to the point where now oh they are showing the behind the scenes okay so maybe you will see what I'm talking about on stock room shelves once again analytic dreams video on Spotify to see the video along with the audio. In the back of the stores, while post brands and others remain on display out front. This one got my name on me when you can't find it. Post had a-

Remain on display shelves in the back of the stores, while post brands and others remain on display. That is ridiculous. That is actually ridiculous. So this type of video, that is why I think they have a case. Without this, there's no case whatsoever. Anyways, let's keep on. This one got my name on it when you can't find it. Post had an agreement with Master P to make sure that Snoop Syria got on the shelves.

Why Master P always be looking like he confused? Master P be up there looking like, it's like every press conference that man up there looking like, what are we doing? Like he'd be up there looking like, why am I here? Like I ain't trying to accuse him of no Joe Biden Down syndrome, but it just looked like that man a little confused up there. at what the purpose is. You know what I mean? Today, Crump filed a lawsuit on behalf of the rappers. Among their claims against Walmart and Post,

breach of contract, fraud, collusion, and conspiracy. We asked him, though, why Walmart would hide a product that could potentially make millions of dollars for the retail chain. That's not for us to figure out. All we know is what we see. Late today, Walmart responded to NBC Force's request for comments, saying in part,

Many factors affect the sales of any given product, including consumer demand, seasonality, and price, to name a few. We will respond as appropriate with the court once we're served with a complaint. Post-consumer brands also responded, saying they were excited to partner with Brodus Foods and made substantial investments in the business. But we were equally disappointed, they say, that consumer demand did not meet expectations. In Westchester, Gordon Tokumatsu, NBC4 News. and master p well there you have it walmart and posts just absolutely copping please because they've been caught red-handed because at first when i first was like sent this story by my dad my dad's the one who put me on this story so that's how you know how big is gaining because sometimes you know certain

bubbles exist to where you know it doesn't really reach everybody but when my dad sent me this story and I looked at it, I was like, this is a big deal. Like you have a whole brand that consumers want. And to the point where they're videoing themselves not being able to even buy the brand. And to add on to that, now you have people back in the receiving department, videoing all type of product. So it's so much evidence to where you're actually sabotaging another black man's brand. And, you know, we don't want to bring.

bring race into it but we got to start to call it what it is would it still have the same type of sabotage if it wasn't two black entrepreneurs uh two black entrepreneurs you know i think not i think two black entrepreneurs especially uh rappers who used to be rappers they're going to be treated a certain way when it comes to elevating their different ventures in business and talk to in a certain way that maybe they want to talk to their own kind that's what I would say and then to have this type of sabotage happen to a brand that seemingly was doing well i mean if you look at their uh social medias because obviously you know once you move to a supermarket that means like it is is moving enough units to even make that make sense like no supermarket is going to take a product that's not selling

because now it's just sitting on their shelves where another product that was selling independently could be on there to sell global uh the global globally to the masses, right? It's basically like a major, think of Walmart like a major label. No major label artist is out here signing indie artists who have two monthly listeners, right? They're signing people who already built a table for themselves, it's already moving their own distribution as far as like tune core, things of that nature, like they already have the own motion. And then the major label adds on top of that. That is what Walmart is for Snoop Dogg and Master Pete. So it's interesting.

I don't know what the splits are. I don't know what the royalties are. But it's interesting that Walmart will go as far as this to sabotage their brand, allegedly. So anyways, this is the Instagram account if you wanted to see how they rocking. Obviously, you know, there's people messing with the brand. You see Snoop Dogg right here. I mean, not Snoop Dog, but the Snoop Dog cereal cereal, it's like Snoop cereal, Frosted Drizzlers, you know what I'm saying? And you know it ain't real unless people hating on it.

So somebody said, we've been trying to get, I don't know, actually this is not the one. There was one when they was hating on it. I don't know which one. I think it's one of my other posts because this is like the main page. This one? I think it was towards the beginning. But anyways, as you can see, popular celebrities are now starting to hop on the bandwacking as far as like promoting the brand and things in that nature. And like, even somebody commented, they need to stop putting it.

in the back of stores here in Florida. I'm pissed. It says available online at nearest Walmart, but then when I ask somebody that shows the aisle and says, out of stock, they're trying to blacklist my dog, Snoop and P, ex-v, man, it ain't cool dog.

That's crazy. Obviously, you can support on Amazon and things of that nature, but the whole Walmart aspect and how they're just trying to downplay it is definitely concerning and that's why I wanted to cover it in the first place because at the end of the day somebody has to speak about these type of things we all can't just talk about the latest christian rock video you know what I mean let's let's actually focus on things that have you know logistically speaking implications on the entire world you know as far as um product and the way that product is sell

the way that product is sold because a lot of people are shock value monetary uh we don't know they get financial monetary gain from shock value which that's cool right but sometimes i like to focus on things that's more of the business side and just pinpoints how and why are legendary hip-hop icons are legendary because of the mindset being above what the genre they try the stickers in like these are businessmen at the end of the day jZ literally said i'm not a business man i'm a business man i don't know if y'all get that you're probably don't get it basically he said i'm not explaining it if y'all get out of oh hey look it up so anyways uh these are the different flavors you know what i'm saying if you want some uh

some frosted drizzlers you want some cinnamon toast you want some fruity hoops come on now like imagine you you eat some fruity hoops before you drop a triple double at the wreck like they probably be like hey what type of cereal is that but let me tell you you know what I'm saying anyways all right that's it that's all I got to say so um fruity hoops is a nice name imagine they got like Jalen Brown to co-sign that because you know he would you know he's one to he's one of more more thought-provoking basketball players I would say But anyways, what else? I think it's basically it.

Oh, some random details. Okay, so basically they found it brodest foods in 2022 to promote diversity in the food industry and provide opportunities for minority-owned products. And obviously they're doing well or Walmart, Amazon, and Post wouldn't get involved as far as keeping this cereal off the shelves, you know. If a major label, which is Walmart in the case of getting your product out there to the masses and a super market style, if they're actually hindering your success in that specific field, that means in the other fields, you're probably doing pretty well, or else they wouldn't have to head on you at all.

They could just let you fizzle out in irrelevancy. So yeah, that's basically it. Walmart and Post obviously denied the allegations, signing, factors like consumer demand affecting product sales we just listen to the video you know that was copying please it's not really too much they can do at this point the video is out there so the lawsuit seeks uh about 50 000 and damages and further relief determined by the court because of course the videos can only show so much obviously Walmart is going to lie and say those are the only stores that was doing that um snoop dog and obviously MasterP with their cereal brand is

obviously one something i wanted to um highlight and pinpoint so if you want your your snoop cereal you know what i'm saying this is the frosted drizzlers you know this is the uh let me go back this is the cinnamon toast toast these so toasties yeah cinnamon toasties my fault my fault and then the fruity hoops with marshmallows they have a flavor for if you want to go healthy and they got a flavor for if you want to little sugar in your life you know what I'm saying no I'm wrong with little I ain't even gonna say it because I don't want to sound like I'm hating but anyways this is more of a different home appeal yeah that's basically it so yeah Walmart post stop hating that's basically it so anyways click my link sharing my bio let me know one of my social medias what do you think

about Snoop Dog and Master P cereal brand and will you be willing to give it a try via at Amazon and if you do want to give it a try which flavor in particular would you want to try out