Analytic Dreamz: Notorious Mass Effect - "SQUAD BUSTERS - MOBILE SALES & REVIEW ROUND-UP"

Episode Date: May 26, 2025

Linktree: ⁠https://linktr.ee/Analytic⁠Become A Patron Of The Notorious Mass Effect Podcast For Additional Bonus Audio And Visual Content For All Things Nme! Join Our Patreon Here: ⁠https://ow.ly/oPsc50VBOuH⁠Join Analytic Dreamz to explore Supercell’s MOBA/action-strategy hit, launched May 29, 2024, blending Clash of Clans, Brawl Stars, and more. With 50 million downloads, $22 million in first-month revenue, and a star-studded ad campaign, it’s a global sensation. Analytic Dreamz breaks down its 10-player gem-collecting matches, pay-to-win controversies, and missing features like clans. Discover why this crossover title shines despite its grind-heavy flaws. Privacy & Opt-Out: https://redcircle.com/privacy

Now when it comes to put in respect on the mobile gaming community, we have to recognize how squad busters, which is currently the eighth most played mobile game in the world, and as a part of the mobile gaming community that if you didn't know, being in a gaming industry, this specific sector of gaming drives 49% of the global gaming revenue. Now, of course, that was a statistic. from 2024 as far as 49% of the 187 billion well 107.0.7. You can't forget the point seven when you're talking about billions of the global gaming revenue mobile gaming drives 49% of that generating 92 billion dollars. Now you probably wonder into yourself, I wonder what makes mobile

gaming so in captivating to drive that amount of revenue in the gaming industry. Well, of course, Everybody loves free things. And of course, when it comes to mobile gaming, that's no different as the free to play model with in-app purchases and of course diverse genres such as RPG strategy games, things that nature. But more specifically, the free to play model, the accessibility, the low barrier, the entry, of course, the 5G enabling high quality experiences. Because of course, nowadays, your mobile device is way more capable of having more graphically intensive games. games than it used to in the past. So that means when it comes to the driving factor of monetary income, mobile gaming drives a lot of that for the entire gaming industry.

Now with that history lesson out of the way, let's get into Squad Busters. With this game and the release day for this game coming out May 29, 2024, and especially coming off the heels of it being attached to one of the biggest companies in the world, like in general but especially in the gaming industry when referring to tinsent which if you didn't know owns the developers for this particular game as supercell developed this game squad busters right and that is owned by tinsen so i put on my journalistic hat and went into egregious levels of pocket watching yes ladies and gentlemen tinsent had to be pocket watch because how much revenue do they have to keep being in the midst of every single popular gaming IP?

I know that ain't who I think it is. So Tencent keeps showing his head time and time again to the point where I had to figure out why in the world are they being able to basically invest in so many different popular IPs. So if you didn't know, Tencent has, what is estimated to be around $560 billion as far as its overall net value. And of course, if you didn't know, it's a Chinese tech giant that leads in gaming, social media, and fintech. And some of the things that makes it very lucrative as far as there's a company, they have WeChat, which is a super app with 1.3 billion users for key payments and services. Of course, getting back into squadbusters, they own a lot of the gaming division as far as riot games with League of Legends. 84% of Supercell that owns Clash of Clans and of course this game, which is currently the eighth most popular game in the world as far as squadbusters.

And they own 40% stake in Epic Games, who we all know has the immensely popular game as far as Fortnite that's always towards the top of most played games on consoles, which is currently the most play game on PlayStation. And then it's actually not in the top 10 on Xbox, which is very interesting. It's probably because of South of Midnight and Oblivion going crazy currently. And of course, Devil May Cry.

The collection is currently doing well on the Xbox platform. But usually, Fortnite is on both of those top 10 lists as far as Xbox and PlayStation. But when it comes to owning 40% of Epic Games, that's what Tencent has. That's a huge accomplishment. Along with owning 30% of Larian Studios and then 15% of Remedy Entertainment. Along with this investment of 17% in Snap, 6.7 y'all get the point right they own a lot of the huge conglomerance that puts out popular iPs that encaptivates the masses so this is no different as with squad busters getting into the

analytical data as far as how it's affected the masses when it first came out it went crazy on the charts as not only is a part of the super sale brand that's known for games like clash of clans and things that nature but the super cell brand i think helped it out to the point where when it was launched globally, May 29th, it ended up driving 50 million in revenue by July. And overall, having a strong, unique gameplay centric on just the collecting aspect of the video game and more specifically is more of a mobile, well, in general, it's more of a mobile slash action strategy with RPG elements.

So when it comes to the gameplay mechanics of squadbusters, It was encapsivating to the point that it generated 50 million in revenue by July. Of course, it was a lot of advertisement along with that SuperSale has money for days, especially being under 10 cents as they invested heavily into marketing. 23,000 ads across 50 regions peaking at 6, well, estimate to be around 70,000, not 70,000 ads on July 3rd, 2024 using video heavy infeed ads for engagement. So all that marketing set to the side, I just wanted to let you know that this is one of the more premier games on the mobile market currently. And if you didn't know, it's on iOS, Android, and Harmony OS, right?

So having the crossover element as far as featuring characters from Clash of Clans, Clash Royale, Brawl, Stars, Hayday, and Boom Beach helps out a lot as far as its overall nostalgia-like appeal to gamers being able to familiarize themselves with certain characters. in a game, which is similar to how Marvel rivals blew up so quickly on just every platform, as when it comes to the familiarity of characters in a video game, it helps out a lot because you would be lying to yourself if you would have thought Marvel rivals would have been as popular without using Marvel characters, right? Obviously, it would have been titled something different, same premise, same type of gameplay loop, right? But without the Marvel characters, it would not be as popular as it is today. And I think nostalgia plays a huge, factor into that so a class with squad buster having clash of clans clash

royale brawl stars heyday and boom beast you kind of realize what they're going for as far as the mashup of these popular mobile games in itself so if you want to know about the game just know that as far as this format is a 10 player match with four minutes each with 10 player matches and four minutes each as far as each particular match and the goal is to collect the most gems to win so it's really no going against one another as far as trying to eliminate the player is really who can collect the most gems in all honesty it's a bag chasing simulator you got to get to the bag to come out on top as when it comes to the controls it's pretty simple single player not single player single stick movement auto attack on

near enemies and it's more of a pvp right but actually it's pvve which that means it's a mix of player combat in environmental challenges. So as far as the progress being and captivating to the masses, when you get into the character evolving from baby to base to ultra using coins slash gems, you come to realize that you are rewarded for the time you put into the game. And that is what a lot of people enjoy about it as the squad, the strategy, as far as the squad strategy, has over 30 characters with specific roles, attack, heal, and gather. So when it comes to that, you come to realize while a lot of people love the game as you're already familiar with certain characters in the game and now you're getting into a mechanic of collecting gems and upgrading your

characters which you've done that a lot especially more specifically uh clashing clans is always one of the more premier games on the market so getting back into the eighth most play game um eighth most play mobile game in the world when it comes to story it's not really a story it's just get to the bag that's the story get to the bag chase the bag more than a then your opposition and you end up winning the match so um free to play elements about a hundred to 200 hours you could put into this game as far as unlocking content and evolving to the point where you can see significantly shorter um progression if you pay which is always a downside to certain mobile games but is there if you was wanting not to put as much hours into the game so if you

want to pay to uh fast track certain progression the option is there for you but also when it comes to the roster already talked about you know clashing clans and you know the different characters from popular mobile games that they have in the midst of this squadbusters game but also when it comes to the worlds it's green there's the green world there's the desert world royal world tropical world and each with unique characters slash mods and then a crossover additions as far as elita and optimist prime added via transform via the Transformers event. So having mass appeal leads to these cross-collaborative efforts because now you get to use

your independent audiences, put them together, and now it's a win-win for both brands. So obviously, like I said, when I talked about it generating over 50 million in revenue as far as when it launched in May 29th, 2024, it was a huge hit. We're going to have to see as far as longevity-wise if it will stay on the charts because some of the mobile games that I've gotten to in the past as far as the review round up as far as the sales round up sometimes you realize that I'm not going to say it doesn't pan out in the long run but sometimes you have to keep in captivating your audience or because fans are fickle or they would just abandon you and go to another mobile game so currently squad busters is doing phenomenal

even exceeded clash royals clash royals launch and when it comes to that you you you come to realize that the top market is being in the u.s japan and south korea south korea there's a lot of things that you have to do to keep them captivated on your game or they will end up leaving so like i said the controversies earlier in the game is definitely the pay to win aspect as if you pay 500 star tokens for a star chess um it could give you a major advantage so a lot of people's pointed out as far as having a critique about the game, right? And then that evolved into a lot of people getting upset over the pay to win mechanics. But at the end of the day, if it's a mobile game that's free, I'm not mad at pay.

I'm mad at like pay to win type mechanics. But as far as payment being an option to fast track certain progression that doesn't affect the overall outcome of the game, I'm not mad at that as far as cosmetics and things of that nature as far as you're in your own story mode. But when it comes to this game, it's one of the first ever supercell crossovers as far as having all five franchises in the midst of the game. It's the fastest supercell game to hit 5 million downloads. And of course, the ad campaign featured Chris Hamsworth, Will Arnant, and Chris Deanna, a Chris Christina Richie. So when it comes to that, just showcases the bag that they have, for lack of a better term, and the budget that Tinsent was given them as.

already talked about pocket watching tinsent to the point where i had to realize they're probably one of the more huge conglomerates in the gaming industry because of their hands being in a lot of different pots i mean one of the main things you could have as far as having a financial incentive is definitely investing in great companies and i would say tinsen is one of those companies uh does not financial advice but in general investing is a great deal to help your money over time especially with recessions and inflation and things that in nature like a lot of things that comes into play that makes overall investing a great option especially if you want to increase your money in the long run so with that being said um that's basically all i've already have for this game there's a

lot of things about this game being particularly well reviewed and it's one of the greater games that super sale has put out because of just the fact that it's one of the first ever super sale game to have all five franchises. So that's a huge accomplishment in it. So the strong IP as far as Supercell is definitely prevalent as far as why it shot up so fast as far as it releasing last year. Because I was thinking to myself, maybe it came out like three, four, five years ago. But no, it was only last year when it came out, May 29, 2024. So that's a huge accomplishment, especially generating over $50 million in that short time span.

If you didn't know, SquadBusters is a mobile slash action strategy with RPG elements developed by Supercell came out May 29, 2024. It's on iOS, Android, and Harmony OS. And at the end of the day, it's the first Supercell game ever to have all five franchises in one game. So with that being said, click my link to share in my bio. Let me know on one of my social media is. What do you think about this popular SquadBusters mobile game that just popped up

on the charts as far as when they initially released and will you be giving it a try and if you're already playing the game what is your favorite thing about squad busters