Analytic Dreamz: Notorious Mass Effect - THE NOTORIOUS MASS EFFECT EPISODE 129 // "SALES OVER INTEGRITY: IS IT WORTH IT?"

Episode Date: October 2, 2023

Linktree: https://linktr.ee/AnalyticIn this episode of The Notorious Mass Effect, Analytic Dreamz explores the topic of "Sales Over Integrity: Is It Worth It?" in the music industry. He discusses the following topics:Doja Cat's first week sales and how they compare to her previous albumsBTS members renewing their contracts with Big Hit MusicThe music industry hitting an all-time recording revenue highThe WGA and studios reaching a tentative agreementSony Interactive Entertainment/PlayStation President & CEO Jim Ryan's thoughts on Xbox Game PassSony investing more in first-party studios and less on third-partyCyberpunk 2077's upcoming expansion, Phantom LibertyElden Ring's upcoming DLC, Shadow of the ErdtreePeso Pluma canceling his show in TijuanaThe ongoing feud between Nicki Minaj and Cardi BThe recent beef between Drake and Charlamagne Tha GodAnalytic Dreamz provides his unique insights and analysis on each of these topics, and he challenges listeners to think about the ethical implications of putting sales over integrity in the music industry.Privacy & Opt-Out: https://redcircle.com/privacy

What's going on on internet, analytic here, aka Dreams, and I'd like to welcome you to mine, which I call the notorious Mass Effect podcast. I am your hip-hop and gaming news source with a little bit of R&B mixed in. For episode 129, we're going into be getting into a lot of sales, and by sales via the music and gaming industry, because a lot of stuff has been happening behind the scenes that's been pretty impactful, and it hasn't, and it's not just direct. rider strike that was that lasted for like almost 200 days basically we're going to get into a lot of sales and the correlation with or the lack of correlation with integrity so that being said of course

that give you our update since you know it's a new episode business update i'm going more in the direction of different brands sponsoring the podcast instead of having one specific brand. I'm not going to speak on it too much because, you know, that's like behind the scenes business stuff. But I like to be transparent because you're all the ones who support me to make this even possible.

So I might have heard we talk about drizzly or drizzly in the past three to four months. Now it's going to be more variety on every ad instead of a 50% chance of Drisly ad popping up. That's as simple as I can put it. Because for the podcast, of course, a lot of people like to buy in for downloads. And that's like the business aspect. I don't know for anybody or I don't know if too many people care about that.

So I just wanted to lay it out there for people who's wondering about the Drizzly sponsorship. Because if you don't know, a little creator tidbit, definitely make a podcast on Red Circle hosting platform. I may be a little bias, but I believe they give you the best creator tools to tailor your price to what you want. I'm not going to tell you the price I said, but let's just say the different brands that buy into that price is higher than the whole shred stuff I was doing for Drisly. So with that being said, I'm not going to spend too much time on it. Let's give a life update. Now, do I have a story for y'all? Obviously, I'm not going to too much into my personal life because it's out there but it's not like something I promote.

One thing I realize is it's not really where you are or the lifestyle that you're living is more about the people around you and the experiences you share with them, the people you care about and the people who's really in your circle and the experiences you share with them. That's one of the things I've realized over time, but it's become even more and more apparent as I've gotten, I'm not even going to say older because I'm still young technically, but hanging with certain people who have your best interest at heart is better than being in certain, quote-unquote, live sections or just popular sections. and being in the mix.

Hopefully that makes sense. Basically, hanging with the people who have your best interest at heart and something I would take nine times, well, yeah, every time, versus just being invited to like a popular function to be with amongst others. And that's just because for me,

that's just what I, like once it was a choice, I think that's what it was. Because some people say it, and they just say it, because they can't get into the popular section. Let's just be honest. So now I've realized that for me, personally, I just choose to, like, spend time with people who have my best interests at heart, which is majority, well, mostly family, most of my family,

if not all, and some friends, you know. So with that being said, that's my personal life update. Hopefully I didn't confuse y'all. Let's just say there's a lot of different events going on. on, especially if you're a college student, you definitely know what I mean. And you have to make a lot of decisions on whether to have fun or to take care of business. And for me, I've realized that taking care of business, nine times out ten, is the better option. So, yeah, that's a side point from what I just previously said.

So what else? Yeah, so that's basically it. That's it for my update. Nothing really too much to talk about. As always, you know, I appreciate the people coming time and time again. to support the podcast would just surpass 1.8 million total downloads in just nine months under the new hosting platform Red Circle for the podcast and I know it's basically October but I'm still saying nine months because we just got into October so to accomplish that feat especially

in just one year of starting up on a new platform which basically resets everything to zero you got to build everything from the ground up and if you don't know what I'm talking about listening to my segment that I title notorious mass effect versus I think it's UMG hold on let me look at it up myself because I don't want to send John the wrong direction but basically I don't feel like explaining it because I already explained it a million times but if you want to hear me explain it again yeah look up Spotify versus notorious mass effect and then parentheses I put podcast deleted so that was a whole ordeal where I was taken down by UMG come to find out.

But of course I just put Spotify because I didn't know at the time. But had to start all the way over this year. And coming up on October to have 80,000 weekly downloads, to have 1.8 million total downloads in under 10 months is like a bounce bag that I did not see. Because compared to anchor, I was averaging at the most 9,000 downloads a week, which is not all about the numbers for me, but I like to point out when people are supporting in a way that has surpassed my expectations, if that makes sense.

So I like to point it out because I don't want all these people listening to think I don't care about the support. You know, hopefully you don't get that inclination that I just don't care about everybody tuning in. You know, I don't know why you would because she's. You know, I usually say every stream that I appreciate everybody who comes in checks out the podcast. So for the consistent people who come over time and time again, that's the current overall numbers that we're at. And hopefully we continue to climb, you know, at the end of day, I'm going to keep trying to come up with different topics that keeps trying to entertain.

And with these different episodes, I like the format of it because of course I cover new music. So you're going to get something new every single week. And especially Thursday and midnight when I cover all new. well not all but like most of the popular new music releases so with that being said hold on i got to make sure there's nothing else left to get off my chest oh another thing hold up i do got something to say okay so i'm 23 right i have to say my age because it's it's a parent or it's a part of this story you know getting in line with my friends you

You know what I mean? We having fun and everything. And that's not the point. Checking into certain parties that has a limit of 21 or over and you have to show your ID, right? I'm a black man and a certain place that has a lot of white people, right? So when I hand them my ID and they look at it, oh, also I'm from out of state. I'm not going to tell you which state because I'm just, I'm just giving you a story. All right. We're not trying to have you all in my business, but it's out of there i'm just not going to promote it so basically i'm out of state right get them my id and tell me why every time my hand a bouncer i guess is what they call my id they look at it like i'm just the biggest killer in america i'm like every time i hand them my id they're staring at it they put it in the

light they they throw they they twisting it around they squirting their eyes i think one time a dude pulled out a brand new pair of glasses just to look at it even closer i was like ain't no way this is happening to me every time I go to a bar. And I'm telling you, this is a lengthy process, at least five to ten minutes. They're just looking at it. They're like asking me all. Imagine how frustrated it is to have this happen every single time. They're asking you questions about your hometown.

Oh, what'd you do this? Well, where'd you go to school? I'm like, honestly, I don't want to be that person. But, you know, when you play certain sports, you're pretty well known in certain communities. So I'm like, if you was there, you would have a new. about me. I ain't want to say that because then it comes across a certain way. You know what I'm saying? Because I told you I used to play basketball, but that's besides the point. Um, yeah, so the last like obviously it happened, you know, recently. I'm just

like, it's not a big deal, but it's just so frustrating that they think it's a fake every time. They look at it and they squirt the eyes, put it in the light, all type of stuff. And so my thing now is just to automatically just call for the manager. I'm like, bro. Like, you know, I do it in like a, a nice way. You know what I'm saying? Got to be nice because. as a black man, they would just say, oh, I felt threatened. You can't come in, right? So I say it in the most polite way I could put it. I'm like, just have your manager look at it, right?

That's what I say. And they usually have to manage your come. They look at it and now I get to go in. And so, I don't know, I just had to bring that out because that is beyond frustrating. And when I tell y'all that little stuff like that is just like, but why am I even out here? like if you know sometimes it's like you should you could take it as a compliment or you can you could take it at uh face value which is i'm a black man most of the bounces of white looking at a car that they think oh we get a lot of out of the state i'm like well i'm

actually out of state so at this point like if y'all can't tell the real from the face then who's winning you know what i'm saying like you know what i mean so anyways um i had to get that off my chest though you know that felt good that felt good that felt good All right. That's it. You know, these episodes are also therapeutic for me. And I think any podcast is therapeutic for the podcasters, depending on if you're talking about, except for the crime podcast. I don't see how they do it covering that stuff every single day, every single week.

They are a different breed. So that means that, let's get into an episode. All right, I had to tell y'all that because I had a good time, of course. You know, of course I had a good time. It never, like, stops my good time. But it's always like one of those things where it's just like, dang, like, what do I? Like, I don't care, but it's just annoying. So it's like one of those things where you don't care, but it's annoying.

And hopefully I can relate with that type of sentiment. So before we get into episode 129, I don't turn off my beat. Hold up. Give me one second. Before we get into episode 129, which is basically titled Sales Over Integrity, is it worth it question mark because we can get into a lot of numbers talk make sure to click my link tree in my bio to access my social medias and follow to keep up my latest activities and if you want to if you want to support the show financially click my cash app link located towards

the top of my link tree as it helps the show overall also make sure to share this podcast rating the show five stars as this helps the show reach more people so we can grow together and affect the masses. Now, let's get into the first topic of episode 129, which, of course, I'm starting off hot with Doja Cat first week sales. I want to start this off by saying, Drake drops this Friday. With that being said, to all my OVO boys out there in the sweatshop,

I have to apologize. guys. I said at my Doja Cat Scarlet segment that this is a reason Drake pushes out and back. And boy, was I wrong. You know, sometimes in life, you give an opinion that's just downright false. The type of merit that I have behind it, I believe to be a lot because if you would have told me that leading up to your album you would have had the number one song in the world i don't even think it would have crossed your mind that there was a possibility that your album could flop so who i'm talking about is doja cat and her new album scarlet because it's not even expected to compete with number one you want to know the top three albums of course olivia rodrigo with

Guts selling 89,000 in, I don't know how many weeks it's been out. Rod Wave with his album, Nostalgia, 84,000. Morgan Wallin, that man just won't go away, will he? Morgan Wallen with one thing at a time, 71,000. And then you have Doja Cat Scarlett at 69,000 first week. And this is her first time. being on a chart. The reason why I say first time

because when your first week sales come out, usually that's an indication of how much anticipation you've built up for your album or how much your fans care to listen to your album as soon as it comes out. A lot of people listen to music for fun, which is nothing wrong with that.

Then you have stands and core fan bases who listen to every single new release their favorite artist drops. Doja Cat, I believe, was one of them because after seeing Paint the Town Red, literally become the first hip-hop song, I believe. Let me make sure this is right. Paint the Town Red literally became the first hip-hop number one track of 2023. Yeah, here it is.

Okay. So Painted Tower Red by Doge Cat becomes the first rap song to hit number one on the Billboard Hot 100 since Nikki Minaj's Super Freaky Girl over a year ago. And I think, well, no, super freaky girl. She hasn't put out the album yet. But basically what I'm saying is that usually when you have a single that's so successful that out of all the songs in the world, everybody's playing this one the most. and you release the album to capitalize off of that I would think that you would not flop, right?

So I thought it was safe to assume Drake pushed this album back for the possibility that Doja Cat could outsell him in first week sales. That's why I started off this segment by saying I apologize to my OVO boys out there because look at this, right?

for people on my analytic dreams video podcast on Spotify, I'm about to go through her Instagram. Now, if you're not on that, make sure to go over if you want to watch the video along with the audios on my Spotify, Analytic Dreams video podcast, if you want to look that up. Also, it's in my link tree. But anyways, let's go through her Instagram, right?

Hopefully none of this is like too much as far as like scaring y'all. but I want you all to see some of this imagery. The reason I'm being quiet is because to sell your soul, oh, look at this one. Hang on a lot of that. That one's kind of fire. Anyways, to sell your soul,

or not even sell your soul, because that's like a buzz phrase or a buzz term or whatever. But look at this right here, right? Let me tell you something. To praise the devil and to still flop is insane. Because you've seen so many artists like Sam Smith, who was on, who was at an award show, dressed as the devil for a whole performance. You've seen Little Uzi Verde have so many anti-Christ symbols as far as the upside down cross. And he sold tremendously for his album, The Pink Tate.

So you've seen this marketing strategy work time and time again. It's the easy integrity, no, it's the easy sales over integrity, which is why this is titled. This episode is titled that, because of course this is not the only aspect I have of this. But I do want to say celebrating devilish images, whether you're religious or not, it's very abrasive in wanting to have attention on you. So when you choose this marketing strategy, you're going to have a lot of eyes on you. And to still flop, like relative to the major label that she's on, this is a flop. Doja Cat is on RCA, which is a major label.

You want to know who else is on RCA or Siza? Cizza is also. on RCA. Try to see who else. In parentheses, they have the bigger, they have the bigger major label. I don't know what SME stands for. I'm triggered. I think it's Sony music,

but let me make sure. I don't want to just be saying stuff. The reason why I'm bringing a major label because obviously they're the machine that helps you, for lack of a better term, fake your streams a little bit more efficiently, you know?

So Kimosabi Records slash RCA Records. I wonder what the SME stands for. Hold on. Let me type that name right quick. because that's going to help me with the other artists on the same level because it's subsidiaries and there's the major label and the SME one is the major label rca s me because this is going to help me clarify my point even further ah okay that's why i knew it was that Sony music entertainment i don't know why i was blinking on that i was thinking it was that i just didn't want to misspeak Rob Wave is under Sony Music

Let's see Dojicat, of course, is under SME Scissors under SME Travis Scott is under SME and they are all in the top 10, right? As far as album sales. Difference is most of these, well, every artist

besides Doja Cat I just named, those albums been out and they're still in the top 10. With Doja Cat, with her first week being so low I can I do not see this lasting on the top 10 list as far as album sales which some people may be like why are you pinpointing album sales it doesn't really matter that much the reason why I'm pinpointing it is because I came out and said that Drake pushes album back for Doja Cat Scarlett because of the possibility that she could outsell him that is just asinine at this point with

with Scarlett selling 69,000 first week, not even competing for number one, slid all the way to number four. The follow up to Planet Her was generated 109,000. Think about this. Your previous album sells 109,000 first week. Scarlett is coming up and you have your biggest track of all time and paint the town red. You would not even think or contemplate selling even close

to 100,000. Because you're like, I sold $109,000 last time. And this time for this new album, I have a single leading up to it. That's my most successful single of all time. And then to put the album out and the numbers come out like this,

nowadays it's so hard to figure out what album projections no not album projections what albums are going to do before they come out because if your single is selling one way like you're the hottest artist

in the world and your album is selling like you are mid C to T C tier to D level artist that there's no correlation to where you could be like I could have pinpointed that so

I think the music industry is having a hard time trying to sell these albums and we have to start putting more respect on people who actually put up triple-digit numbers when it comes to first week sales when it comes to Olivia Rodrigo Rod Wave Assiza Travis Scott basically the big dogs in the industry has to get more of respect for having their fans listen to their entire album instead of just one singular song that was kind of catchy. More respect has to be placed on album artists than single artists.

And we're seeing it with Cardi B. Cardi B just had, I think, one of her biggest flops with Bongoes because Wop was one of the most successful hip hop tracks of all time. Now you have Bongoes fighting, and I mean fighting for dear life to stay on the top 50. And it just came out like a week or two ago. So when you are an album artist and respected for your albums, time after time, because you could do it once, obviously Cardi did it once with invasion of privacy. But when you do it time and time again, like a Rod Wave has, like a Travis Sky, like a scissor, I think that's the point where you can kind of surmise that they will have stable sales. whenever they put out an album.

That is what I think was missing for Doja Cat. So I had so many theories on why Doja Cat flop, and I just realized she may just be a singles artist. Her fan base might not really like her albums like that. And that's crazy to say, because her last album sold 109,000 first week. But in the midst of that, she didn't told her fan base that she don't love them. She didn't told her fan base that they can go forget themselves.

And that's the PG way of me saying it. She didn't told her fan base that she don't really like care about them. She didn't even know them. Like just all type of PR nightmare scenarios that Doja Cat was was accomplishing in real life. To the point where now when Painted Town Red went number one, it was the biggest song in the world, she was like, oh, this marketing. strategy is actually working. So let me keep playing into this devilish mantra and all of my sales are going to go up because obviously when I do this marketing tactic, it works, which it did with Painted Town Red becoming the biggest single in 2023 for hip hop or the first number one for

hip hop. Obviously Drake has a second. So now I'm going to keep leaning into the devilish imagery. I'm going to put out this Scarlet album and I'm not even contemplating that I'm a flop. Like I'm thinking that I'm about to blow the roof off with these sales. And then for it to come out and not even, not even number two, like you wasn't even running up in, and, uh, album sales or first week sales. Number four, for an album you just put out being under Sony music entertainment, having the number one song in the world is beyond a disappointment. So with that being said, I think I pretty much covered everything.

It was really interesting to see that even Paint the Town Red, which is like Doja Cats is still like biggest accomplishment in 2023, which it is a big account, really the biggest. It's like a super bowl for an artist to go number one in the world as far as your track. So, Junk Cook, obviously with Jack Carlo, the new track 3D is tracking and they're projecting it to dethrone, Paint the Town Red. on the global 200 chart after a month long worldwide rain so that's how long paint the town red has been running the charts but they say that 3d by junk cook and jack harlowe is set to dethrone it it may not happen it's still projections just came out like 13 hours ago as far as this uh report but junk cook did have a huge single with lotto with seven which was like top three four it's still like top three top five right now as we speak i believe

Yeah, because I don't think they have the actual global sales up. Hold on. Let me go to global sales. I think this is just the US one. In global sales, Junk Cook has, yeah, it's still number two. So Junk Cook still has the number two track in the world with seven, with Lotto. So for him to have a number one with 3D with Jack Harlow, at that point, man, he may have to forget BTS and go on a solo, on a solo run, because that's ridiculous.

but anyways i'm not going to be a dead horse i just really wanted to apologize to my drake fandom out there because at the end of the day i am a huge drake fan um i doubted my goat and i paid the price you know sometimes in life you just have to admit when you're wrong and this is one of those scenarios i had to break down while i was wrong um when drake drops of course i'm i'm covering everything i mean that's my favorite artist so hurt my heart that i doubted him and i was just so wrong with my projections like beyond wrong like I was thinking Doja Cow's fan do

300 for first week like some Travis Scott type sales she ended up selling 69,000 and being number four on the album charts instead of number one which I just thought it was not even a question

like I thought she had it in a bag so that stuff's crazy so anyways basically to sum my in summary Doja Cat flop So anyways Click my link tree in my bio Let me know one of my social medias

What do you think about Doja Cat And just selling her soul praising the devil And they're all resulting in a flop And also What do you think she could have did To not have her album Sales be solo?

Did y'all know That all seven members of Beatty? has reached the top 10 of the artist's 100 charts. And what that means is the billboard top 100. And as far as charting, every single BTS member has put out a song that has entered that chart. That is insane.

That's like if, I really don't know a seven-person group in like any genre. besides like bands like rock bands of course but I would say that's like if Wooten it's like if every

nah Woutang had way more than seven members anyways there's really no comparison basically and honestly that's a great transition to what I'm about to get into because of there being no

comparison big hit music which is the major label that BTS is under has officially signed them for a second time. And this is in anticipation of BTS coming back together in 2025, because if you don't know, some BTS members are completing their mandatory military service. So the reason why all these

different BTS members are putting out solo music and you see some stuff from Jay Hope, you see stuff from junk cook, I really don't. I don't know all the names. I'm not going to lie to you. I want to, is it up here? I don't think all the names is up here. Oh, it's literally on the screen. Yeah, no, I can't read. My fault. So Jayholt, Sugar, Jimin, V, Junkuk, Jen, R.M.

The only ones I haven't heard a lot about is Jen. That's the only one. And that's no disrespect. I just haven't heard too much about them. But as far as the most publicized member for what I've seen, I would probably say sugar. I know Jay Cole gave that verse, to Jay Hope, but that man,

Germain, when it comes to his cultural torturing tactics, like he would just choose the worst way to give a verse to these overseas artists. Like, if you heard his verse on Burnaboy, you would have thought that

he paid Burn a boy to put that verse on his album. That was some atrocious execution that happened with that song from Jake Cole's verse to the tempo or the beat to the way Burnaboy was coming on like he was ending off the album and Jay Cole came on like he was basically took two night quill peels and went to sleep and then record and woke up and recorded his verse like basically it was terrible right anyways that was a side tangent well all of these members okay so basically all of these solo members from BTS is putting out music is because some members of BTS is completing mandatory military service and they won't be able to come back together as a group until 2025 which is coming up pretty soon if you look at how the industry works and stuff like it's basically not that far off right

so big hit music was like let's get this deal done because these boys putting up numbers and we don't want them to go somewhere else because best believe me um universe of music group would have been swooped up and signed BTS if they could. So I believe Big Hit is under South Korea as far as like home base. So I think they're trying to, you know, keep them under the umbrella instead of, you know, losing them to a foreign major label, which makes sense. So let's keep going. BTS, of course, debuted under Big Hit Entertainment in 2013.

And they renewed the contracts for the first time in October 2018. And of course, you don't have specific details of the contract because that's like illegal. Like literally every contract of this magnitude is like, hey, you can't tell nobody about the specifics of this deal. Because imagine you went to your work, right? And y'all was just openly disclosing contracts. And you realize you do more than this person, but they get paid $60,000 more dollars than you. You're going to throw a fit. So anyways, the details of the contract is not disclosed, of course.

Jen and Jay Hope from BTS are currently fulfilling the mandatory military duties So sugar is set to join them soon And BTS Okay so there's only Jen and Jay Hope and there's sugar That has mandatory military service left I was wondering why I wasn't hearing as much as news about sugar But anyways I think it's very shudson strategic the way they're doing this, right?

They're making each solo act put out music and then go do their mandatory military service. And then while they're doing that, they have another act come put out music. So it's very strategic the way Big Hit is maneuvering this whole mandatory military duty stuff. Because you know, they have to do it. It's not like it's not like US where you could just say forget your country and everybody's going to let it rock. Like in South Korea, you're forced to go serve on a mandatory, you know, or to serve in the military. but speaking of the u.s bt s bt s has achieved so much success one of the most successful groups of all time literally like of all time beetles um what is jackson five um is one direction are they in that category

i don't think so right i don't know too many groups outcast um you get what i'm saying right bt s is one of them Like as far as history in 10 years, 15 years from now, BTS is going to have a legacy of putting K-pop on the map for the U.S. Like they literally met with the president of the United States simply because their impact on the states was so big. Like forget the hometown where they get like billions of streams. Now they come to America and they also putting up numbers on the billboard choice. So speaking of those numbers, it is. includes um i totally blank oh they've topped the u.s billboard hot 100 singles chart and the billboard

200 albums chart if i had to look at i think they've had multiple albums out let's see you know what would go crazy and this is a side point or a side tangent uh a drake and ptas track i'm not going to lie drake would probably give the most culture vote true uh culture vulture verse we've ever heard in life But with that being said, yeah, they have a bunch of albums out. So yeah, no, their fan base loves when they put out albums. Like sometimes you wonder if a certain group or whatever is an album type group or if they just are popular from their singles. From the looks of it, they've been going since, goodness, they've been going since 2013. They've been in this guy in a decade.

That's insane. And they're still relevant, even more relevant than they've ever been 10 years later. I mean, that brings a whole other meaning to the Drake line when he said, give it 10 years to see who's around a decade from now, something like that. And basically, BTS can say the same thing because they've been around a decade and they're looking better than ever. So what else? BTS promised to stay together in 2025 and beyond, of course, in a statement, Hib, the parent company of Big Hit Express, support for BTS. Of course, I mean, like, imagine you're managing B2,000. you're gonna support them that's like the that's like the GM of the Lakers being like you

know what I think like it's just gonna be a right this year like now you're gonna you're gonna support them with with every ounce of your energy so yeah it's really not too much again to K-pop was put on the map by BTS but they are not the only ones if you want to get more into the BTS and the K-pop field Black Pink is another group that put some numbers of course junk cook literally has the second most popular song in the world with uh lotto which is called seven and is rumored and projected that he could have the number one song in the world with jack harlowe which is titled three d as far as the other bt s members i really don't see any other ones i see a lot of rnb and rap the weekend is still on the

the charts with Starboy, that man's different. Sorry, I just saw that. Um, so yeah, that's basically it. I'm trying to see any other beats. Oh, new jeans. Okay, new jeans with Super Shy. Uh, they're number 41. And the reason I know that K-pop is because, you know, I cover most of these K-pop artists, we're not most. I covered the popular ones and, um, I remember covering new jeans one time. And speaking of new jeans, I think they're having a, or it may already be out. It's like a track for League of Legends tournament, I believe, that's coming up soon. Yeah, I'm pretty sure that's right. You can look it up.

I'm not getting into details, but basically, they put in out a, or they may already have an anthem out for League of Legends. So there's that, because I think that tournament is happening in South Korea. You're probably like, how do you know that? Well, notorious Mass Effect, whenever gaming and music collides, I try to pay attention. So anyways, that's basically it. click my link to my bio, let me know one of my social media's.

What do you think about Big Hit getting BTS to renew the contracts for your 2025 and beyond after completing their mandatory military service? Do you care? And if you do, who's your favorite member of BTS? All right, class, before we get started, I have a few announcements to make. So, welcome first to course. US music revenue. We're going to be going through a plethora of different numbers. And obviously, as you can see, Spotify has this nice chart up for us to look at.

And if you go to Analytic Dreams video on my Spotify channel to see the video elements along with the audio, you will understand what I'm currently saying to you. So I feel like a professor. because throughout the duration of this segment, you are going to learn everything you need to know about the music industry. Literally, you're going to be able to walk away and tell people how 2023 has went from an economic standpoint.

And that, ladies and gentlemen, or with that, let's get started. I'm excited to discuss this topic with you today. I'm going to take off my professor, voice basically music industry is racking up all type of dore me right recording an all-time high revenue of a point four billion in the first half this is not even 2023 this is the first half of 2023 marking the ninth consecutive year of growth music as far as revenue is getting into a whole another stratosphere of sales now

For this year specifically, I have a theory on why that is, but we're going to keep going. We're going to keep going. So make sure to pull out your notebook, you know, write this down, jot it down, listen to it, put it in your brain, take a screenshot with your brain, if that's possible. Pay streaming subscriptions has been the biggest reason for these continuous years of growth, making up to 78% of streaming. revenue. Right now, I have the way that people has been consuming music for the first half of 2023. Now, you probably are saying, where are your sources, young man? Well, I would say to you that at this point in the game, if you don't believe me, I don't know what to say. Like, at the end of the day, I have my sources. If you click my link to you in my bio on one of my social

media's and DM me i'll let you know specifically but if you're just asking for clout then guess what i made it up so anyways um digital downloads of course has been the uh no not the lowest so it's tied with the lowest digital downloads and sync is tied to the lowest physical is at 11 percent and streaming it is at a whopping 84 percent now this is a graph so they're just making making figures add up so it rounds out to 100, right? Figures, this isn't the bottom right figures, don't add to 100% due to rounding. So with that being said, why do people not purchase music anymore?

And why is the value of music went down to such a point where just a simple listen is basically half a penny, right? You have to garner thousands and thousands and thousands of people to listen to make money from your music. And now that is on streaming, or even before it was on streaming, it's like when you purchase an album, a percentage of that money went directly to the artist that made it that was much more than you just press and play on your whatever DSP you use. So I find that very interesting on the landscape of music, because if you think about it, if you was an artist and was getting paid half, not even half, a tenth of what you really deserve. as a musician and compared it to back in the day. I would say the only reason people aren't upset is because of the brand deals you can get from social media.

And that's why the money they make from music isn't as focused upon because you can use social media, like I said, to get brand deals. Basically, that's it. Like, offset with fashion is one of the prominent examples, him having a whole TV show based on fashion. Drake with steak, a gambling company, which is where he makes, not most of his money, but like majority of his money. Jay-Z with his business accolades with like, I'm naming a lot of hip-hop because for me, I cover mostly hip-hop. So with his business ventures, with the NFL, his alcohol brand.

And speaking to alcohol, Diddy with Sirac and him partnering and basically creating his own black network in a revolt you know musicians make music from everything but music nowadays and this is why nobody buys music anymore so why focus on them streaming which you know also helps the publicity so they want you to stream but for the most part based off the popularity from streaming that's how they get these other brand deals where they make majority of their money and that's because nobody's buying music nowadays like three percent seems Like what is sync? Like maybe I'm too young, but what in the world do you have to do to get music through sync?

Like what is that? Like I don't know what that is. Um, obviously I know what physical is, physical copies. You go out to a store and buy, you know, a CD. Digital downloads is basically what I, uh, am more focused on nowadays with my podcast because the listen is different from a download. Download is, um, when people can play it offline and online and online and listen. listening basically is like oh it's just whenever you have connection you know especially if

it's on a DSP download you can listen to it offline that's the biggest feature that i believe so and also i think you can once you download it i think you can edit it i believe like you can like you own it basically it's like a physical it's not physical but it's like digital digitally yours like it's not going to change the thing what streaming is somebody can go into a whole album and change it up as far as to beats and the eight awaits now sound like this and back in the day they used to sound like that if you would have purchased it back in the day the physical copy you would have had that version and so when the new version came out you still had the old version streaming if you only stream you're stuck with whatever the artist wants to do with their music right because you don't technically own it anyways

let's keep going for this uh because i have a lot more stats to get through so the number of people that paid for music subscriptions has more than doubled in the past five years of course and physical media sales have seen a resurgence accounting for 11 percent of recorded music revenue and bringing in 882 million dollars now physical media sales is a very interesting way to put it i think they're talking about vinyl and whenever we're talking about vinals i have this picture up for a reason save this lady right here she's the one that's doing it with the vinals like if you want to look at a particular artist that's putting up numbers with vinals is mrs swift i don't know what it is about the swifties but they need the red blue and green version of

whatever taylor swift is putting out like she puts out three vinals and three different color ways now they're going to mess around and buy all nine of them like at that point it's just like dang like if we looking at it from a statistical standpoint, Taylor Swift puts out one thing in three different color ways, and now she sold three times more than she would have because literally the Swifties buy whatever. Like at this point, Taylor Swift probably has, not even probably, she has the most supportive fan base and music history currently.

Like as far as like alive, I know the beehives going to kill me. I know the, uh, the barbs are going to try to kill me you know but it's just a fact like taylor swift fans are way more supportive than any other artist fan base right if you don't believe me let's just go to the u.s economy apparently the errors tour from taylor swift is projected to have five billion economic impact on the u.s according to software company quest uh question pro that would produce a GDP larger than 50 countries. So Taylor Swift's out here boosting the economy.

So I think it's safe to say that she probably has the most supportive fan base in music currently. Anyways, let's keep going. So streaming remains the dominant source of revenue, obviously, as you see right here. And making up 84% of all recorded music revenue, streaming revenue increased by 10.3% in the first half of 2020, reaching 7%. reaching seven billion and on-demand revenue from as-supported services increased by only 1%. So that's interesting. On-demand revenue from ad-supported services. I don't know what that means.

On-demand revenue. Are you talking about like DSPs? Maybe that's what, no, that's like download supported platforms. I don't know. Anyways, Taylor Swift and Beyonce are currently making the biggest impact as far as artists, street or artists in the music industry and uh let me see oh somebody type that was nice uh somebody type in chat they said taylor swift or biance that's what all the women like now oh you yeah you're a profit because that's what i was just about to get into so basically

taylor swift and biance are currently making the biggest impact uh via live music versus recorded music so when it comes to music I'll keep saying artists don't make money off of you streaming their music. They just, if you've seen the numbers it takes to even make like $1 from streaming, it's insane. That's why they tell you to buy their music, right? They never be like, oh, just stream it. Obviously, they want you to stream it if you can't buy it, but they'll prefer you to buy it.

That's because when they go on tour and those same people who bought their music is going to be the same people who go out to the tour and buy merch, while they're at the show and buy a so like for a show right you have to buy a hotel room you have to eat that costs money you have to drive or pay for a driver like as far as Uber that costs money you have to get to the stadium buy a ticket that costs money of course probably the biggest expense and don't let you live out of state now you got to fly there or if you are far away now you got to drive there so many different avenues as far as making money and boosting the economy from going to live music and taylor swift and biance is the biggest drivers uh of that as far as uh live performances

of that makes sense obviously taylor swift is number one like i just said she's literally boosting the economy but bianca is too she is no slouch i don't even think that needs to be said just have to you know put it in perspective so the growth in the number of paid streaming subscriptions is slowing down of course because more and more people are starting to familiarize themselves with DSPs to the point where i mean there's only so many people on the planet so there's only so many accounts you can make uh unless you're you know part of a major label and then you know just create accounts for fake and stream you know shout out to j co but uh anyways um what else vinyls vinyl records outsold CDs because of taylor swift i'm not even going to lie to you

I don't know any other artists that sells vinals like Taylor Swift does. Like I just said, I don't want to beat a dead horse, but she sells one vinyl and has three different colorways, and one fan will buy every colorway. And I don't understand why. It's the same music, but hey, teach his own. That's why y'all are the most supportive fan base in society. So anyways, overall, people continue to show a willingness to pay for music. And this information, of course, is based on R IAAs, which is the people that certify the mid-year report for 2023. All right.

So getting into the charts, because I do have charts pulled up right now. So, of course, this one I had up for the most part of the segment. You see the U.S. recorded music revenue. Digital downloads is at 3%. Physical copies at 11% and sync is at 3%. Streaming is at 84%. And the reason why some articles have different numbers, because all of these places get from their own sources, but they're usually around the same number.

That's why you won't see like, oh, streaming. This place says streaming is 84%. But another place says it's like 55. Like it's going to be around the same ballpark, if that makes sense. Anyways, getting into the next chart, we have physical music revenue. So see, the first half of 2021, first half of 2022, and now at the first half of 2023. So as you see, vinals has been the biggest has ever been in the past three years. Well, two to three years.

And I keep attributing this to Taylor Swift because I'm not going to be the dead horse. You already know how I feel about the vinals and the thing with the Swifties. They just buy every single one that's available. So that's why this is bigger than any of the past years. Because if you look at it, I feel like the CDs is really not that big. of a jump but the vinyl's is where the biggest jump is for music revenue and other is probably streams i ain't going to lie to you you make i'm not going to say you don't make any money because obviously these rappers are flexing and stuff but if they're not flexing with the

advance that their major label got them or gave them they're probably flexing with like performance money i promise you they're probably not flexing with streaming money like streaming money for artists is pretty slow, but when they buy and download and show up to the live events, that's where they make most of them money from. I believe any artists will tell you that. Anyways. And then our third and final, hold on, I think this is too big. Our third and final chart, US recorded music, mid-year revenues, as you can see,

we have wholesale and in retail, and even this goes back to vinyl, of course. And then the retail is pretty interesting because if y'all don't know, you know, there was a pandemic so uh 2020 was rough to 2022 as far as being outside so as far as buying clothes and stuff like you really there's really no need to buy quote unquote drip because who was you going to go out and and impress like everybody was inside and if you wasn't inside they was looking at you funny so anyways that's basically why this looks like this and um i'm still not discrediting 2023 because like i said but we could have not bounced back at all Like, the projections from us shutting down everything was looking pretty spooky.

And I would say that we've bounced back pretty nicely. I know people say we're in a recession, and that's, I'm attributing that to the pandemic. But at the end of the day, I still feel like we're getting back to where we used to be. And that's why to bring it full circle, the music industry has now recorded in all time high revenue of 8.4 billion because people wanting to get outside finally felt comfortable enough to come outside and their favorite artist was on tour like a Taylor Swift, like a Drake, like a Beyonce. Who else is on tour? Everybody's on tour. Like a Rod Wave, a little baby. Literally, this is the year for artists to make their money from live events because of the

pandemic, if that makes sense. Because a lot of overseas places were shut down, even though the year, U.S. open mid, well, late 2022 or 2023. No, when did they open up? Like at the beginning of 2022, I believe, um, overseas places, they were still shut down. They was like, we ain't playing that. We are not opening up early. So now at 2023, I feel like this is the first full year where everything's open.

I may be mistaken by that, but I do believe. And I just got a notification that Taylor Swift is at the Keltu, game tonight because Kansas City plays the Jets. And if you want another, that brings up another point. If you want to see another reason how impactful Taylor Swift is, actually let me just

do it for you because this is actually crazy. Taylor Swift NFL sales. Right? Just supporting her boyfriend for the NFL had the biggest let me see ESPN

I think it would have a that is. So Taylor Swift's presence boosted the ratings and Travis Kelsey's jersey sales by 400%. Women viewership of the NFL was up 63%. Travis Kelsey's IG following was up 600,000. Travis Kelsey's podcast went to number one on Apple. And like I just said, Travis Kelsey's Jersey sales went up 400% and lastly and definitely shame on you Kansas City Chiefs because y'all know what y'all was doing those ticket sales went up three basically three times so like the price of the ticket went up because for some reason being in the same building as Taylor Swift you know everybody loves to do that so it don't matter if she performing or not so the Taylor Swift

effect is real I'm not just saying that because you know I'm uh I'm uh Taylor I'm a Swifty or whatever. I just like to look at the numbers as, you know, I call myself analytic dreams. I like to look at the numbers and see who running them up the most. And at this point in time, it's definitely Taylor Swift. So anyways, click my link tree in my bio. Let me know in one of my social medias.

What do you think about the music industry recording an all-time high revenue of $8.4 billion in the first half of 2023? And what do you think is? the biggest reason for music revenue setting this record. Breaking news. And by breaking news, I mean news that's been broke a couple days ago. WGA writer's strike is officially ending. But what does that mean for video game connoisseurs like myself? There's a possibility of a video game voice actor strike. And the reason why is because once you see something work for one group of people in a way that benefits them financially, you're going to be more

enticed to do the same thing to get that same financial benefit. So not everybody's looking to strike to up their money, right? First of it was the pilots. If y'all forget, if y'all remember, the pilots went on strike. Like, not too many people, you know, be filming the pilots because I guess they're not famous or whatever, but, you know, they literally fly in the plane and, you know, have to have a bunch of people's lives in their hands. So they went on strike. So all the airlines was going through it. So they had to pay them, right?

UPS workers. They went on strike. No, no, no. They threatened. They didn't even go on strike. They threatened to go on strike. And UPS was like, we know we can't handle this. All these packages getting delayed?

Nope, can't do it. That's lawsuit after lawsuit. Like, imagine you need something important. He didn't deliver to you and it gets delayed. Nah, can't do that. So they basically got a pay increase way before they even went on strike. Now, obviously I'm conflating some issues, but now we had SAG AFRA and WGA go on strike. And WGA just came to her agreement with the studios.

And to the point where they received not everything, but most of what they wanted. So the deal that they finally, the deal that they finally were offered was accessible. by them. So with that being said, all of these strikes are efficient or efficient in increasing revenue for the workers. So why not more groups? Why wouldn't more groups follow suit? And that's why I'm here to talk about. So the video game voice actors are set to go on strike. Sack after, of course, is still on strike. Representing artists is seeking strike authorization from voice actor artists and if approved the strike could impact video game companies like EA activision and insomniac shameless plug to my analytic dreams video podcast on spotify to look at the

video version along with the audio but if you don't know insomniac is is basically over the spider Man franchise currently with Spider-Man Pits 4, Spider-Man 2, which is already finished. So those aren't in jeopardy. But they're currently working on Wolverine, which that could be pushed back. A project that nobody

that we haven't heard anything about yet, that could get pushed back. And EA works on all the type of stuff from Star Wars to basically EA has a lot of stuff that could get pushed back. So from Star Wars to like sports games, like it's going to

pushback and of course Activision would call the duty like everybody knows the Activision that stuff if honestly all you got to say is call a duty going to get pushback and I think the lot the lines are going to start getting blurred about who supports who you know but obviously I support this strike as you know it's for the workers being compensated more for the work like in the midst of a recession why not compensate your workers for doing the job well right actors are concerned about the violation of the voices and AI projects without consent so it comes back full circle to what the WGA was originally striking for the uses of AI is to a point where you can do some

unthinkable things and get away with it so now you have to crack down even harder so that your hard work isn't being mimicked in other ways via AI technology because we're at the point now where barred chat bot gpt bing just came out with some type of AI but anyways these AIs can do stuff that you cannot imagine and i i didn't even get into the voice uh recognition side of things AI can start mimicking voices to the point where you would think something is said by a person but it's completely AI like that's how legit technology has advanced too with that being said They also seek better compensation and residuals given the rising cost of living and industry revenues. And the strike could have international implications for video game characters.

Oh, no, video game actors. And the strike authorization receive overwhelming support from union members, of course. The authorization doesn't guarantee a strike, but provides leverage and negotiations. Because if somebody doesn't think you'll lead from a deal, why would they go back and and change it basically to take more money out of their pockets like owners i saw this quote right i wasn't going to even bring this up hold up i'll see if i could find this because this quote was ridiculous and this pertains to the to the topic so that's why i got to look this up hopefully it just pulls it up i think i'm i think i'm getting better with technology i don't know oh i am all right here we go

sometimes i'll be i'll be struggling all right um here you go A millionaire CEO calls for a 40% rise in unemployment because workers are quote too arrogant. I kid you not. And if you don't believe me, look at this for yourself. And for people over at the video channel, here it is in full. Oh, hold on, that's way too low. Yeah, we have, people decided they didn't really want to work. much anymore through COVID and that has had a massive issue on productivity.

You know, ladies have definitely pulled back on productivity. You know, they they have been paid a lot to do not too much in the last few years. He said paid a lot to not do much. And we need to see that change. We need to see unemployment rise. Unemployment. This man said we need to see unemployment rise and to jump by 40 and 50 percent. It has to jump 40, 50 percent in my view.

You. We need to see pain in the economy. We need to remind people that they work for the employer, not yet. I wonder if this man, it looks like this man is talking in front of a live audience, which is very telling. Because you know how when sometimes people get to monologuing or giving a soliloquy and people in the crowd, they'll start applauding, right? That's like, yeah, that's right. You go. Yeah, you're talking. Everybody's dead silent while he's saying this, because who in the world is going to? I want to clap for somebody saying, we need to see a rise in unemployment. I swear to you, I cannot make this up. The other way around, I mean, there's been a systematic change where employees feel the

employer is extremely lucky to have them, as opposed to the other way around. So it's a dynamic that has to change. We've got to kill that attitude and that has to come through hurting. And I think the wording is very interesting. He said we have to kill that attitude of employers feeling lucky. for the employee uh that i messed that up basically he wants to kill the attitude of the employee feeling lucky or no thinking that the employer is lucky to have them basically saying that they need to feel like they're workers instead of being empowered and feel like they're adding

to the company that's that's technically what he's saying he like don't think y'all add it to nothing like obviously we give y'all a paycheck but don't feel like we're lucky to have you like you know and That's, look, he's going to keep going. In the economy, which is what the whole global, you know, the world is trying to do, the governments around the world are trying to increase unemployment to get that to some sort of normality. And we're seeing it. I think every employer now is seeing it.

I mean, there is definitely massive layoffs going off. People might not be talking about it, but people are definitely laying people off, and we're starting to see less arrogance in the employees. And that is the point where I think he had a, yeah, that was his best point, what he said right here. be talking about it but people are definitely people might not be talking about it i think every employer now is saying it i mean there is definitely massive layoffs going off of people there are massive layoffs happening and it is because owners really think like this man is thinking he's just brave enough to say it

i don't know if it's brave arrogant could be both he's basically the only one saying it but he's telling you exactly how owners feel about employers. And probably 90 to 95 cent of owners feel like this right now. People might not be talking about it, but people are definitely laying people off and we're starting to see less arrogance in the employment market. And that has to continue

because that will cascade across the cost balance. So, like I said, these owners aren't playing around. So that's why all these strikes are happening because guess what? The employees are also not playing around. So now we had a crossroad. So what else? A strike could also have international implications for video game actors.

The strike authorization received overwhelming support. Already said that. Doesn't guarantee a strike. Negotiations have been ongoing. Okay, so negotiations have been ongoing for nearly a year, focusing on compensation, AI use, and safety measures. I think that's about the WGA stuff. The next negotiation rounds, that's WGA. The strike aims to address the needs of voice actors

to earn fair compensation and protect the livelihoods. And that, ladies and gentlemen, sums up the majority of what I've been talking about this entire segment. If the owner feels like how this guy in the video was talking, the only way to show that employers are also serious about their work is to go on strike so obviously being in a recession we're going

to go through stuff like this workers want to get paid more employees think that i mean employers think they don't do enough to make more so we just go on strike now let's see now we don't now we're not doing anything we're going to see uh what you come back with for the counter offer so that's currently where we're at and once again it's a possibility nothing's set in stone but it seems like is getting more and more likely to happen, especially with all of these strikes ending in a positive result for the employees. So why not follow suit? So anyways, click my link to stream my bio. Let me know one of my social media is. What do you think about WGA rider's strike ending one? And also, what do you think about the possibility of a video game voice actor strike? I do want to start off

by saying that with this podcast being the notorious mass effect, it means that I love to cover gaming and hip hop. One thing I came to find out was CEOs in the video game community beef more than rappers do. As far as CEO beef, I believe, in my personal opinion, is way more entertaining

than any rapper beef that currently exists in the modern day. And with that being said, let's get into our segment, which is PlayStation CEO Jim Ryan and his comments on the Xbox game passed. Now, obviously, this man retired, but we're not going to get to that point just yet because guess what? If you're working a job for a while and right before you retire, you just take one last shot at the opposition, like a big shot. So it's like, this is like some crash out mission against your opposition right before you retire. You got to respect it. Like for Jim Ryan to spin the block figuratively on Phil Spencer and trash his vision one last time before retiring, you just have to respect it, man. You got to respect it.

But anyways, in all seriousness, Jim Ryan called the Xbox Game Pass value. destructive, which as a music connoisseur, I have a pretty interesting perspective on because streaming for musicians cut their profits in a way that I don't think they would have projected. Now, hear me out. Physical copies obviously make artists way more money than you press and play on whatever DSP you use to listen to the music. That's why artists always say either purchase my album download my album but after those two options

they always say stream because stream is the least amount as far as revenue that's the least amount of revenue they get artists don't make money from people streaming their music they make money from purchases of albums purchases of merch purchases of tickets

for the live performance so whenever all the music in the world is under a subscription model, it lessens the value for the field. So I understand and I honestly agree where Jim Ryan is coming to with the value destructive point. I believe this was literally a reason why WGA went on strike because if you think about it, you're not going to tell me 50, that's not even, I don't know how many people work on a movie. Hold on, let's look that up.

On average, how many people work on a movie? Because for music, obviously, you can have your producer, rapper, you may get some other people, but for the most part, it doesn't take that many people to make a track, which is why people are like, hey, stream is not that bad. But for movies, right, it takes about 500 people to work on a movie and obviously it could vary depending on the scope and size of the film but for video games right let's do video games let's not even do video games because PlayStation is in the

business of triple a video games let's do triple a video games which you if you don't know that's like the biggest studio the biggest development team size you can have i believe that's how you quantified as AAA. Anyways, because I'm getting to a point with this, because I wanted to start off basically saying I acknowledge and I feel like his point is on a nose. But then this point is why,

no, actually, no, this adds on to my like agree, agreeance. Is that a word? I don't think so. Anyways, I agree with what he's saying that this is my other statement to back that up. Around 100 to 200 people work on a AAA video game. So when it comes to music, it already is like one to two people, maybe more for a single song. Like you hear rappers like Little Wayne making like 50 songs in the studio in one night, right? You're not making 50 games, 50 nothing.

No movie, video game, nothing in one night. Like that's just not possible, not happening ever. So basically the scope to the size of the team you need to make a video game and to make movies. is way more than you need to make music, right? But that's not the discussion. I basically bring that up to say this is even more egregious, which is with them going to streaming because of how many people it takes. Like people that music slide because they're like, it really doesn't take that much to make

a single song or whatever. But for video games and movies, they're like, ain't no way. We put all this work just for you to put us under a, um, 10 to $13 paywall amongst a variety of other movies. It's like our work is way more valuable than that. So I get where Jim Ryan is coming from with the value destructive standpoint. And he also said that publishers, publishers, which is like EA and Somniac from software, like people who develop games, right?

Well, no, I think that's development studios. publishers is like EA Publishers is like I think Activision is a publisher Basically the big dogs right Who has like subsidiaries of game developers they said that they Well

Jim Ryan CEO of PlayStation said that Those publishers unanimously Well he said publishers in general So let me not be specific because that's incorrect So publishers unanimously said that they do not like the game past because it's value destructive.

So first he said it's value destructive. Then he backed up his statement by saying that publishers also believe that it's value destructive. But he did not specify which publishers express these concerns. So it could be cap. He could just be saying that.

Because I believe that you should never believe an anonymous source. Like if it's such a No, that's, I mean, that's too broad, right? Obviously, anonymous sources in some aspects is great because, like, what if, you know, some violent is happening? But in the lighthearted topics of, for example, if you watch sports, when they say anonymous GM came out and said, this player trash, you know, like, sources like that, when that's anonymous, I don't believe it at all. I'm like, for lighthearted topics such as this and subjects such as this, you cannot be anonymous and think your point is going to be taken seriously.

So when Jim Ryan put his name on this and said his value destructive, I agree. When he said publishers and he didn't specify, I'm like, eh, I don't know if you're really telling the truth with like, because what if he's just talking about publisher that's falling off? Like, yeah, I'm agree with you just to, you know, like just to boost you up and hopefully you put my game on your platform. But anyways, Xbox head Phil Spencer reported to the UK competition and markets authority that game passed because you know, of course, with CEO beef, they got to shoot at each other. And when they get shot, they shoot him back. When he gets shot, I'm shooting right back. Like, it's a never-ending battle, right? Xbox head, Phil Spencer, reported to the UK competition and markets authority that game pass led to a decline in the market value.

What? The game pass led to a decline in the market value. Oh, is this when they was getting sued? That's interesting. So he basically agreeing with the PlayStation CEO. I mean, there's no way that streaming, there's no way you're going to tell me that streaming is good for the field. There's just no way.

There's too many people that work on video games. $13 paywall to play any game you want, lessons, the pay for every. everybody making that video game that's just something i believe is a fact obviously people be like oh well you can go buy the game if you want to support it well i'm also not stupid if i'm a if i can purchase a product for 13 dollars why would i purchase it for 70 you know anyways let's get back to it so i remember when um xbox was acquiring activision PlayStation was like oh it's a monopoly and all that type of stuff and then that's when reports like phil spencer was coming out basically saying the game

passed led to the decline basically saying they broke and they need active vision and we ain't no monopoly right so i do remember when that stuff started coming out like microsoft was coping please to get uh active vision or to acquire active vision they was like man we trash like we like please have us active vision like we ain't nothing close to a monopoly like honestly our game pass led to a decline in market value so that's how they came about anyways Microsoft as a company though of course it's is doing phenomenal like i mean they sell other products besides gaming like gaming loses their money i think every everything else makes them a surplus of money because they reported that they had $3 billion

in profits from the subscription service in 2022. And they also increased the price for Game Pass in July 2023, but only for the console version because they probably realized that we're not making no money, we lose the money. Might as well raise the subscription price because it just makes sense. We're paying way too much than we're making. Jim Ryan also announced, so after he, so in conclusion, After Jim Ryan spun the block, like there was nowhere to part. Shout out to 21 Savage.

And shot at CEO Phil Spencer in a way that he could not come back from, basically seeing that the game pass is very destructive to the value of video games. Phil Spencer had no response. So I don't know if that was the white flag that he needed to just send off. But after that shot, he basically was like, Thanos at the end of Infinity War and just looking into the sunset because now it came out that he announced his retirement from Sony Interactive, of course, in March 2024 after almost 30 years. That's longer than I've been alive. This man been working for a company for almost 30 years

with the PlayStation business. So his successor is, he wrote, I'm not trying to be funny. I can't pronounce this. Hiroko Hiroki Tokoki Toko-toky Hiroki Tooki to Toki Hopefully I said that right I'm so sorry if I mispronounce it

So I'm not trying to be funny What else So he's going to be Sony Group Corporation president Will assume the role of chairman of SIE Effective October 23 and serve as

interim CEO of PlayStation Starting April 2024 Ryan also, well, Jim Ryan also mentioned that it became increasingly challenging for him to reconcile living in Europe and working in North America. I'm not laughing, but come on now. Why that man living in Europe? Y'all know why he living in Europe. You know what I mean?

If it ain't tax evasion, I don't know what it is. Nah, let me chill. Let me chill. That's a lot to put on somebody. But, hey, people live overseas for a reason. Shout out to the, to the, to the, to the, to the, to the, to the, to the, to the, to the, to the, to the, to the, so anyways, I know what he doing. That man said, hey, I can't be over here. Have, I think you have to live over there for, like, 140 to 200 days to be considered like a citizen, not a citizen, but for your taxes to be, like, the same as overseas taxes. I don't know. I'm not going to get into the scheme because people be playing the game and the game is to be sold, not told, and that is not what this segment is about. So anyways, um, at the end of day, um, um, um, at the end of day, um, PlayStation CEO spun a block on Microsoft CEO and after he completely demolished him, he decided it was time to retire.

But in all seriousness, at the end of day, you know, they still respect each other as Microsoft's CEO, Phil Spencer, tweeted his appreciation for Jim Ryan and his contributions to the industry and wished him the best in his future endeavors. Yeah, all right. So anyway, click my link to my bio. Let me know on one of my social medias. What do you think about PlayStation CEO spinning the block on the Xbox CEO?

And basically the Xbox CEO having no retorty and actually having statements out there, dignifying what Jim Ryan said. And do you think that the Xbox game paths is value destructive for the gaming industry? Sony saw Microsoft out here, spending dough like it was going out of style and they was like, hey, we can do that too because they just spent

$329 million on third party deals in a fiscal year. Also, development personnel and in-house costs will increase by approximately $183 million. And recent partnerships include Haven Entertainment Studios and a 200 million investment in Epic games. Reason why I say that is because I don't call myself analytic dreams for no reason. I'd be watching who is running up the numbers and who's spending the bread to make that happen. Because if you don't know, currently, Microsoft is buying any and every publisher they can possibly buy. Like literally, they started buying so many that PlayStation took them to court. It was like, ain't no way you're going to acquire Activision without us taking it.

you to court and guess what they took them to court and because microsoft if you don't know and the in the grand scale of things they have way more money than than sony so they ended up winning that that whole lawsuit and they was like we're acquiring activision and we're just going to promise to not make call the duty uh exclusive to xbox wink wink they're going to make some call of duty two point oh call it something else and make it exclusive to xbox Like Xbox, like Microsoft, not slick. Like, there was real tongue in cheek with the whole,

we're not going to make Call of Duty exclusive. Like, yeah, all right. Watch out for a Titan Fall X game to come out and be exclusive to Xbox. Even though that's developed by respawn, but I'm just giving y'all example. So, yeah, this story is really not too much about it. That's complex, really. It's just Sony is trying to use exclusive games to boosts PS5 sales.

such as Demon Souls remake upcoming titles like those games already came out PlayStation 5 has been successful despite stock shortages of course

and they face criticism for a temporary closure of digital storefronts for older PlayStation consoles I didn't know that was a thing so with that being said the biggest reason I'm even covering them is because Sony investing 300 million and first-party studios is the main objective for right now.

And they said that the investment is for developing software at existing studios and releasing games on multiple platforms. They're trying to pull a Microsoft. Like, yeah, we're going to put these games out on multiple platforms. Oh, no, we're going to have these publishers put out these games on multiple platforms. And then somehow, some way, a game is going to go a constant exclusive. Because I could have swore. I could have swore that Starfield was supposed to be on PlayStation.

Am I tripping? Nowhere did I hear that Starfield was an Xbox exclusive. When Starfield was first announced, I was under the impression that it was coming out on every console. Now, obviously, they wasn't like, oh, it's coming out on every console. But they wasn't like, oh, it's coming out only for Xbox. So I'm like, I was confused. I was just like, I see a game trailer. I'm thinking it's going to be available for every console.

It comes closer to release. they're like oh by the way it's an Xbox exclusive well I guess I'm playing cyberpunk then but anyways so so Sony also sees value in first-party software and continues to increase funding for own studios of course because if you don't pour my money to studios that's creating these hits then why you know try to go out and buy more first party it's not like the people they have not making no hits like spider-man horizon Ratchet and Klank God of War like they they put out some hits like I I think Ghost of Tashima was a PlayStation exclusive.

Like, there was a stretch where literally PlayStation was having every game of the year come out on their console exclusively to the point where everybody was like, does the Xbox even have games? Like, obviously it's a lot better this year, much more improved this year with high-fi rush, with Starfield. Is Liza P exclusive to Xbox? I don't know. Anyways, Xbox has actual games now.

And so that joke of Xbox having no games is, is, unfortunately played out because that was one of my favorite jokes to make but anyways Sony plans to aggressively invest in first-party studios including naughty dog in san an monica studio if you don't know naughty dog that's crazy i brought up the playstation exclusives i even bring up last of us last of us so good they didn't turn it to a tv show um and that's exclusive on playstation i forgot about that one so naughty dog makes last of us Santa Monica Studios, I believe they make God of War. Anyways, the company aims to strengthen the PlayStation platform and enhance social and platform

capabilities of games. Global playtime on PlayStation platforms increased by 20% in March, compared to March 2019. If you don't know, I think that was the turn of point for when people start to realize that Spider-Man was exclusive to PlayStation, God of War was exclusive to PlayStation like, why do we even have an Xbox? I think that's when they started to turn the tide overwhelmingly in Sony's favor. So that's why that March 2019 date is very interesting because that's when I think it happened. Anyways, Sony expects to continue to have continued player engagement for the physical year ahead. And of course they will because at this point, I mean, Starfield is definitely going to help out Xbox a lot.

But with CyberPunk coming out right after Starfield, which I still think is a strategic, move even though it's multi-platform but now people who have that starfield itch could kind of scratch it with cyberpunk i'm not going to lie to you like obviously you can't go to well it's spoiler so i'm not going to say that let's just say you can scratch that itch with uh cyberpunk so uh because for me i was thinking about getting a whole console to play starfield like starfield looks really good to me um obviously to a lot of other people but you know some people are hating on it but uh now i can just play cyberpunk which is probably what i'm going to do after i beat spider man at least 20 billion times uh when it comes to october 20th so anyways uh click my link here in my bio let me know in one of my social

media is what do you think about sony investing 300 million into his first party's uh playstation studios and and focusing more on um third party deals if yeah so what do you think about PlayStation investing heavily into PlayStation 5 including third-party deals and first-party studios and what studio would you like to see Sony invest more dollars into it is about time to get into one of the biggest comeback stories since paul george and him breaking his leg and coming back to the clippers because let me tell you something a lot of things are broken you know things break all the time bones hearts buildings objects objects and buildings basically you get you get what i'm about to say right cyberpunk 277 was one of the most broken games i've ever seen as far as a

total in totality cyberpunk 277 is one of more broken games i've ever seen because honestly Some people was able to play the game as soon as it launched and get through it with no problems, right? That's why I say in totality, because when I tell you, I've seen glitches in a video game that I thought wasn't even possible. I saw a man drive a car right through a building and nothing broke. And he wasn't supposed to be in that area in the slightest. Like he was just driving, went right through the building, and went all the. the map i've never seen that before in a video game i know for some of y'all you're probably like man that ain't nothing but for me i'd like to play games that work so i've never seen none like that

now i'm not going to spend most of this time explaining how broken other game cyberpunk 27 was because the reason why i say paul george is in fact or it's for a fact that cyberpunk 277 has officially fixed itself. Phantom Liberty DOC is one of the best marketing strategies I've seen for a video game this year. Because they're essentially charging for a whole new game, but for half a game for people who already have the base game, if that makes sense. So I'm about to explain it, right? And before I explain it, make sure to follow my analytic dreams video, podcast on Spotify for the video along with the audio because right now it's kind of like showing the graphics performance and ray tracing mode for the PS5 and Xbox if you want to see that along with what I'm talking about then you can't but that being said um what I want to get at is cyberpunk I lost my train of thought so we're just going to completely change whatever I was about to say Phantom Liberty uh Phantom Liberty oh I remember sorry I'm not that old yet but though. So the base game is $30, right? The D.L.C. is an additional $30. If you've never played

cyberpont, you are essentially, I know new gen games are technically $70 now, but back in the, well, not back in the old day, like a year or two ago, you will be paying for essentially the full price for a game. If you buy the base game and then you buy the DLC as basically the price of a full game. Now, I know this may not be revolutionary or it may not be super, basically it's probably not the pioneer

of DOC, right? But for me personally, this is the first time I've seen a marketing strategy where they essentially released a full price game in a way that doesn't make it seem like it was once broken. hopefully it doesn't make sense cyberpunk phantom liberty

which is phantom liberty is a major major d o'trifice for cyberpunk 277 so it's not like oh they're charging you just because they fix the game this doc adds new stories we have a whole new a list actor in the game in idris elba

keanu reves is back and is very involved in the doc story has new story district characters weapons vehicles like it adds a plethora of new things with Phantom Liberty. So it's not just charging people for no reason. It's just because, oh, we fix the game,

so now we just raise the price. No. They're really showcasing how much they believe in this setting by developing a new DOC and continuing, because it's been like three years since this game came out, I believe. And they've continued to work on this to the point What people say is now officially. It only took three years.

But it's officially at the point where they believe it should have been at the start. As far as it just being completely polished from start to finish, obviously you may run into bugs. But at this point, you most likely won't. And what they've suggested is you start as a new character instead of putting effort into continuing your existing character. I don't know why they say that. I think they're just saying that as another part of the, uh, to bring this full circle as part of the what I was saying about the marketing strategy. I think they're just saying that so somebody out there wants to play the game again.

They're like, oh, they're basically telling me it's a brand new game. And now you're paying 30 for the base game, paying 30 for DOC, basically then pay for a whole new game. And so now essentially CD Project Red then effectively found a way to put out the game again, if that makes sense. obviously DOC has a way to bring people

back to your game but not in this manner cyberpun is basically being talked about like it's a whole new game and that I have not seen at a while so that is why

I credit the marketing strategy because you don't see this with broken games I think if it wasn't for the anime um I forgot what was called I watched it too

the cyberpunk I think it was called edge runners i forget what it's called basically the anime i watched it right in its entirety and when i tell you i'm not even an anime person that was one of the greatest pieces of of tv i watched in a while like the pacing was immaculent the story was was engaging it every single character you would have liked to see a whole series based on them that's how good that uh tv show was and i think there's no spoiler but I think they could have stretched this TV show out to like

three to four series at the very least. The amount of stuff they cover, they could have stretched that one season until like three to four seasons, which inherently lets you know that they're not taking your time for granted. They're getting into the story in a way that is really

in captivating and one of the best storytelling like one of the best executions of storytelling I've seen in a while. So anyways, of course, how do you start? I thought Phantom Liberty is something that Cyberpunk fans are probably wondering. And like I said, you can start with a new or existing character, and you would need to complete the transmission main story mission

and then receive a call from Song So Me to start. I don't know what that is because I ain't ever played the game. But hey, if you want to learn how to start Phantom Liberty, you can. And like I said, there's no spoilers being said throughout this whole entire segment. I'm just covering the basis of Cyberpun. So the biggest new features from this DLC is improved police and enemy AI, which was a big deal. Revamp user interface was a which was another big deal. A whole new map in Dogtown, which is really an extension of the original map.

New activities and side quests, of course, new weapons, cyberware. What else? New radio stations. oh that's another thing um i'm not gonna well i might as well so idgers elba put out this cyberpunk song right and i reviewed it on my podcast so definitely look up idjus elba notorious mass of faggis should definitely pop up but this man put out a track for cyberpunk he put out three tracks i kidd you not one of him sounded like he was doing a good impersonation like not bad a good impersonation of travis scott another song sounded like he was doing a good impersonation of the rapper dave

aka little dicky and then the third one sounded like this man was just straight up daft punk if that's how you said and marshmallow the way it was just like some some techno beat type of vibe so anyways um that was fantastic um what else new weapons vehicles okay i already said all that uh it's basically how to get it okay so how to get it okay so how to get it the Phantom Liberty DLC right so the standalone purchase is 1999 so it's $20 on PC oh I'm tripping it's $20 on PC PlayStation 5 and Xbox series X thanks I was $10 off with the DLC and it's included and it's included on sorry I was fixing it for the video people on Spotify so it's $20 for a PC

PlayStation 5 and Xbox Series X-N-S. Cyberpunk 2077 season pass is for $30. So that's what's for $30. And it includes future updates. So it's already included. If you bought the season pass, you already get it. So that's another way they reward people for already being invested. Requires the base game.

So that's the thing I was saying. Like, you have to buy the base game and then buy the DOC. It includes a free update with various changes for all players. So it probably comes out. to $50 instead of 60. I thought it was 60. So I don't know why I thought the standalone deal. See, I swear I looked it up on a PlayStation.

I went to my PlayStation Marketplace, right? I looked at it, it said 30. I looked at the base game, it said 30. So I just assumed 60. So maybe that's incorrect. Maybe it's only 50. But anyways, you're still paying basically for a new game. What else?

That's basically it. So shout out to CD Project Red for taking the timeout to actually fix their game. And, you know, showcasing what it looks like for developers to actually care about the game instead of just trying to get a cash grab. Because for the longest, when Avengers came out, I mean, they was putting out DOC and stuff, and they was like, oh, it's serviceable, but they still trying to get you for your money. With CD Project Red and Cyberpunk, the reason why they didn't end up like the Avengers

is because they actually cared about the game. They wasn't just trying to squeeze people out of money. and so they improved upon the base foundation into what it is now and what some people are saying this is one of the better games of 2023 because now it's by far and away better than any RPG because it's the one the amount you get as far as content if you're starting from scratch it's insane you could be playing this game for months and still not run out of stuff to do and for some games aka Starfield with it being at its you know at its foundation it may not have as much content because

granted Cyberpunk's been around longer so now it has more stuff built-in fixed than Starfield would so instead of like I would speak specifically for me instead of me going out right and purchasing a whole entire console just to play Starfield which I was contemplating doing I now have cyberpunk which is a polished game ready for uh anybody to pick up on any console and you can argue you get two times three times five times more content do you do in starfield so anyways that's basically all i have for cyberpunk uh i think i covered everything that's basically it yeah that's basically it so the biggest changes like i said to reiterate with the 2.0 update is improve police a i vehicle combat and overhauled perks

system and of course if you want to see like the more in-depth i mean definitely follow um cyberpunk 2077 2.0 updates you know they put out hash notes all the time so anyways uh click my link true in my bio let me know one of my social medias what do you think about cyberpac 277 phantom liberty dlc and also what do you think about cd project red finally putting out the game that everybody hoped for it to be in the first place so in all actual actual actually quality, Eldon Ring hasn't been as Raggedosius in 2023 because they can really talk to stuff, you know?

From Software made a video game that literally had all game developers pushed their game back into the next year because guess what? Eldon Ring had game with a year wrapped up. When Eldon Ring came out, everybody knew. There was no game that was going to compete with this one. This is the, I think it's the right word. This is the crucible, the apex of games.

gaming. Eldon Ring is one of the best games I've ever played in life. And I've played a good amount of games. But for 2023, they decided to, you know, not rubbing in the face of too many people as not too much news has been coming out about Eldon Ring. But I do believe the reason why not too much news has came out for Elder Ring, because if you do, if you know, the developers who made Eldon Ring, they're called From Software. From Software made Armour Corps. Armour Corps came out this year. So, I think to not take away too much promotion from that marketing rollout, they didn't highlight Elder Ring news too much. Because if you're a studio that has a mammoth of a game as successful as Eldon Ring, and you're trying to put out another

game well every single time you put out news about Eldon Ring is just going to completely I think submers the word the the the hype for your upcoming game because everybody's gonna be like oh you're putting out new stuff for the game we actually care about but from what I've heard armor core is actually pretty solid and that armor courts should also be a candidate a candidate for game of the year this year because if you don't know there's a lot of games up for a game of the year this year. I think that's the Eldon Ring effect. Like,

none of these games that came out this year was better than Eldon Ring last year. And I'm sorry to people who don't like confusing games or hard games, but I think it's one of those things. It's like reading. It's like once you start, you get into the world and the world building and then you're just in it, you realize that it's way more exciting

and Tyson than you would originally thought like it's more captivating than you would have in your wildest imagination and I'm not even trying to be funny

it's like getting into a good book which if nobody if you don't read then that probably doesn't help you but it's like getting into a good video game getting into a good movie that's what Eldon Ring is like think of your favorite entertainment

that's what that's the video game format would be Eldon Ring so much lore game play mechanics and now with this segment is basically about DLC. Shadow of the Earth Tree is a major elder ring DLC that's supposed to have a bunch of story

impact and a significant amount of content for players to play. So we're very excited for it to come out. It says it's releasing in February like the original game. So from software, silence about the DOC's release. state may be part of the strategic marketing plan because like what i said armor core they also

made so i don't think they just want to kill the excitement or the hype for that game so they're trying to promote armor core by not talk about oden ring as much with that being said fans are still waiting for the oden ring d l tlc don't think that the hype has died down for the older ring, we just haven't received any news because they're hyping up the other game they're making. But once they come out with news about the game we actually want to hear about, the hype is going to build up to a level that you're like, oh, wow, this game is still relevant. And yes, it is still relevant. And for the people wondering, I know, I got a couple questions on my Spotify, you know, Shameless Plug, Analytic Dreams video podcast on my Spotify channel to see the video

along with the audio, but basically somebody was asking me, they was like, are you ever going to finish the elder ring? Literally, they said like that. It was like, are you ever going to finish that elder ring? I was like, it's not really cool. But, you know, I'm not trying to be rude out here. I mean, it's just, you know, helping people out day by day. Anyways, I told him, yeah, I told him I was going to finish it at some point.

About some point, I mean, whatever I get around to, I ain't going to lie. I'm playing a lot of games. If I wasn't playing games, I would have been finished it, but, you know, I do call myself a gamer for a reason. I like a plethora of different games, a variety of games. I feel like my palette is pretty expensive, if I do say so myself. So I should get around to beating Elder Ring, hopefully before the deal. Like what I'm projecting, right, I play Mortal Kombat until Spider-Man comes out. I play Spider-Man to the end of the year.

And then January, I can end up beating Elder Ring. I know what you're saying. October, November, December, you're going to be playing Spider-Man? Yes. I'm going to beat Spider-Man I'm going to beat Spider-Man again and I'm going to beat Spider-Man again like it's going to be an everlasting cycle

of me playing Spider-Man like that game's going to and I may play it into 2024 but once January starts I think I'm going to try to finish Elder Ring so for that person, that specific person to ask that question if I was going to beat Elder Ring yes I do plan on doing it

so if you follow the Spotify which he does I'm just saying for other people if you follow that channel that's why i put all my gameplay walkthroughs and stuff so that being said um lost my place so yeah it's basically talking about marketing strategies and stuff they say that there's rumored allegedly take it with a grain of salt uh supposed to be a trailer for the dlc announcement for the game awards at december which would make a lot of sense i mean why not showcase a trailer at the game at the show where you literally wore uh won best game best game of the year like it was wrapped up like people was like oh is a god of fort ragnarck going to beat it

beat out elden ring like it wasn't no real conversation like everybody was just trying to think of a second a runner up so this year you know i feel like there's a lot more competition but that's just simply because elder ring doesn't exist so honestly this year no i'm not i would call balder's gate I nah, because it's such a niche game. Like, at least with Eldon Ring, like, you can gravitate towards some mechanics. I feel like turn-based games is very niche. Nothing wrong with it. I just don't think it has the mass appeal like an Eldon Ring can have.

So that being said, click my link to you in my bio. Let me know in one of my social medias. What do you think about Eldon Ring and the shadow of the Erd Tree being rumored to have a trailer release for the Game Awards? show this December and are you excited to play the DOC or are you excited to play Eldon Ring once more now before I start right I was saying this to my live chat but this is this what I got to do I got to point out that 4% of my audience is from Mexico we do around 80,000 weekly downloads every week so this is what I want to say right if i cover this segment involving the cartel if i ever come to mexico i need a certain majority of the 3200 people to protect me because what i'm about to say is not in offense that

i do not mean no i can't even get it out i'm so i'm so uh flustered right i'm not speaking negative about the cartel i'm just covering this segment in the way that I believe is impactful to the masses and especially for peso Pluma fans. All right. So with that being said, let's get into the segment. Remember, no offensive or no offense to anybody who this may concern, right? All type of pleas, I'm copping. Two for one sale the way I'm coping, please.

Anyways, so Peso Pluma, if y'all don't know, Mexican musician. multiple times he's my favorite right this particular track from him i think it's called q lona let's see if i can pull this up honestly it's on my playlist and my playlist is on my uh my link tree if you want to look at it but yeah so carol g and pisa pluma cue lona that track is beyond fire i don't care if i don't know a single word that track is straight frego so with that being said pacer pluma is one of those type of artists musicians that's running up the charts on billboard and he's He's running up the charts. Well, he's running up the charts in real life.

So by real life, I mean, like, his fans are showing up to his performances. And with that, that's what this segment, that's when this comes into play, because he had to cancel a show and T. Huana, I think J with a H, so Tijuana, Mexico, due to alleged threats, death threats from the cartel. the threats were made through narco I don't know you know I'm just reading off the news another plea cop

the threats were made through narco mantis banners supposedly on behalf of the cartel um is that a name definitely not snitching uh let's keep going

the banners warned peso pluma not to perform on October 14th stating it would be his last performance that would spook me let's keep going peso pluma's management announced the show's cancellation on instagram citing the safety of everyone involved and i do have

the um announcement he made for one of the canceled dates it's just in spanish so if you don't speak Spanish if you don't read Spanish you got to love so anyways let's keep going the artist's songs contain references to the narco lifestyle and including mentions of Joe Queen, El Chapo, Guzman, drugs, and weaponry. Obviously, you know who El Chapo is, right? Let's keep going. Authorities arrested a man responsible for placing the threatening banners in Tijuana.

So the person who put that banner up was arrested. I'm not going to speak on any side. All I'm going to say is, you know, they deal what they had to do. Let's keep going. Pace of Pluma's popularity has great. grown rapidly, but his lyrics have drawn criminal attention leading to safety concerns for concert goers. Dang, what is this?

The Mexican Travis Scott? Anyways, his next scheduled concert after the cancellation is on September 30th and Chula Vista. Now, the reason why I wanted to touch on this is because it's very interesting the way that the Powering that be can influence entertainment. That's why I'm gonna leave it at as We just saw somebody connected to Tupac's murder that happened 23 years ago just now be solved only because he's blatantly profiting off of that incident through books interviews and things of that nature police was like we're not gonna have that you're not just gonna be out here bragging about this murder one of the biggest unsolved murders, quote, unquote, and you're just out here bragging about it.

So we're going to lock you up. And now your charge would allegedly give in the weapon to the killer when originally you were supposed to have immunity, right? So all I'm, I say that, I say all that to say this. The legal system is very interesting in the way they let certain things slide and not others. That's all I'm going to say. So, hey, like I said, two. one on please cops because i'm copping them um click my link to my bio let me know one of my social medias for my peso pluma fans out there how do y'all feel about his standing

his uh stance against how do you find his situation with the cartel and for the people there how serious is it and do you think peso pluma will be able to keep rioting as an up-and-coming artist with this type of heat and death threats from the cartel. The beef between Nikki and Cardi is forever lasting, right? So now when we're getting to the husband's quote-unquote beefing, because really, as we've seen and as it's unfolded, it's a one-sided beef, and it's resulted in him being sentenced. to house arrest.

To be in a video proclaiming that we're outside, we're outside. Yeah, you guys ain't here, but hey, don't mess with me because me and my homies, we outside. And then, not even 24 hours after, to be sentenced to house arrest

for violating the terms of his probation, that's just beyond idiotic. You know? It's to the point where we have to start looking at Nikki Minaj and why she's even with him because of certain stuff that he's convicted on. Like literally convicted for certain stuff that's like he's convicted for he's convicted for stuff that if I have like I'm a say it but literally I have to preface him with this could be a trigger warning for somebody. right Nikki's husband is convicted for the attempted rape of Jennifer hugh in 1994 for which he served over four years in prison and then after the fact Hugh the victim all the way in 2021 sued petty which is the guy and uh well his real name is Kenneth petty so they're using his last name so she sued Kenneth and Nikki in 2021 alleging intimidation, harassment, and threats related to her rape accusation. Why involve yourself in that if you don't have to?

At this point, it's more than obvious that it's a choice that Nikki is making, but being one of the greatest rappers to ever live, male or female, being the queen of the women rap space where it's not even close, Nobody comes close. Nikki literally just put up one of her biggest tracks of all time with Super Freaky Girl and her main competition that I have on the screen failed to even be in the top 10. It's holding on for dear life to be in the top 50

where her track Bond goes with Megan the Stallion, right? So you look at that and just the difference of one and two, the gap that Nikki has with the competition in the women's space, It's like, why would you not attach yourself to somebody with more prestige and you, and you disregard that to attach yourself to a man that's convicted of raping someone? Like, it's just very insane the way that Nikki is going about, which some people may be like, if the girl's in love, then so be it, right? I don't think you understand what I'm saying right now.

Nikki is literally one of the greatest rappers ever Put that to the side Has made the most money As made the most money As far as women rappers in the industry That to the side Has had fashion deals A whole iconic cult-like fan base

And The Barbes Put that to the side And now you're attached to Little Wayne and Drake Forever as being young money one of the greatest hip hop trios of all time. And what you do it, like, who you attach yourself with as far as marriage, because if she was just dating him, obviously we'll be like, dang, this messed up, but we wouldn't care as much. They are literally married.

She calls herself Miss Petty, and she knew all of this before marrying this guy. So it's like, I just don't understand, right? As a Nicki Minaj fan myself, I don't understand some of the decisions being. made and it's her life obviously but as notorious mass effect and as me being calling myself analytic dreams with this platform it will be a disservice to the hip-hop community to not point out how much hypocrisy and how much detrimental effects can happen just from attaching yourself to a certain partner so now every time that this man gets sentenced to house arrest for violence to violence for his terms of probation, guess what they're going to put in the news?

Nicky Minaj's husband, Kenneth Petty, has been sentenced to house arrest for violating the terms of his probation. It is not Kenneth Petty has been sentenced to house arrest. It's Nicky Menage's husband has been sentenced to house arrest. Now you're attaching yourself to negative publicity in a way that could have been easily avoided. Now, why was he sentenced to house arrest? Let's get into the drama of the...

the situation i don't even like covering drama but because it's nicky and she's the biggest that i might as well cover it right nicky petty made a nicky petty my fault kenneth putty made threatening well both of them basically so kenneth and nicky was making threatening remarks towards uh individual in the company of of someone with a criminal record believed to be offset right carty b's husband so that's what the violation happened so the violation was basically Kenneth Petty making threatening remarks towards an individual while in the company of someone with a criminal record. So with that being said, the probation officer also recommended placing Petty Kenneth in the location monitoring program to closely monitor his activities and limit his movements. Obviously, I don't think they.

Oh yeah, okay. So Penneth agreed, or no, Petty, I don't know which name to call this man. Kenneth Petty agreed to the modification terms and waived the personal appearance before the court. And now he's been ordered to serve up to 120 days of house arrest. Y'all understand how insane that? But that is insane. 120 days is a lot. Seven days in a week.

Y'all do the math. Anyways. In July 22nd, well, 22nd, Kenneth was sentenced to a year of home. confinement, three years of probation, and a 55,000 fine for failing to register as a sex offender in California. So that's some of the nitty, like, drama that they'll be, like, that's some of the other drama that she attaches herself with for some reason. And, um, or if you want to know, this is not like some recent thing. Like, they've been married. They, um, Nikki and Kenneth got married in 2019 and had a son together. What else?

So this is like serious, right? You're attaching yourself seriously with somebody like this. That's another thing. I should have preface with that. Because a lot of people just going to think, oh, she can leave him at any time, right? She has a kid with him, chose to get married. Like, she's really taking it serious with a guy who already had all these convictions and violations. And it's just like she's trying to promote this gangster appeal for no reason.

She's already accomplished, which is why I kept listing off the accomplishments that she has. Like, she's already accomplished in it in, and to keep doing this, I'm not doing this. To, yeah, to keep promoting this type of lifestyle that you're a gangster for ultimately no benefit doesn't make sense to me. Like, only reason I see her doing this is because Cardi B rose to a height that she didn't ever think that could happen, right? She didn't ever think her the runner up in the women field because don't get a twisted.

Nikki by far is still number one. She never thought her runner-up competition would get as close as Cardi B has gotten to her. So every time she takes a jab, it's for a reason. It's because she's trying to knock her down a peg or two, right? I mean, she literally just finished clowning offset by putting up all type of Michael Jackson memes and stuff

because Offset, if you don't know, he went on Kyson at, did like, a 24-hour stream. He did an interview with Bobby Alhaw. Al Hoff. I don't know how to say her name. And he had a whole video basically paying homage to Michael Jackson for like one of his singles, I think it was called fan just for it to flop. Didn't chart at all. Like didn't even chart like top 100 billboard offset major label. He didn't chart at all after doing all that promotion. So Nikki, hold up. I wonder if I could find it. I think it was on her Twitter. Nikki spent time to clown him, right, doing all that effort.

for just a flop which you know there's nothing wrong with that you know hip hip hip hop is a contact sport so it's nothing wrong with pointing that out so this is not like me bashing nicky but i'm just you know it just plays off of the fact that her husband was also threatening him and um yeah look at this because i don't want y'all to think i'm just saying stuff look michael jackson mean another michael jackson mean michael jackson mean for days Nick and Minaj laughing Michael Jackson laughing And then after that right after she posted that look what she posted After all that shy and guess what the comments are gonna say

Because the barbs are also they they be tag team and in in clowning these people I wonder if they I wonder if anybody says the name Nobody saying the name I love I love how they they keeping it I guess like an inside joke to them So I like how her cold fan base like actually understands her humor because they don't want to act like or give him no promotion but they they want to clown him without giving a promotion which is why the barbs is like they actually are one of the better fan bases in music can you not look at quote tweets no more they take away quote tweets my tripin quote tweets no

i don't know if you can look at quote tweets no man did they take away quote tweets anyways they know they know who she's talking about obviously she's talking about obviously she's talking about opposite doing all that Michael Jackson stuff for his uh latest single that didn't chart at all so um yeah man at the end of day basically i'll say all that to say but tell nicky stop playing gangster and uh obviously she's not playing at this point because she married a gangster so she married herself into that lifestyle so um i don't understand i understand clowning somebody for the sales because you know hip hop is a contact sport that happens sometimes but the threatening especially at the VMAs where this happened,

Kenneth Pettie, you know, threatening offset and Cardi B back at the hotel after the VMAs and, you know, saying we outside or whatever, it's just too much. And there's no place for that. One thing I always say is women rappers know how to beef way or much better than male rappers because a male rapper will, you know, try to kill you. Women rappers, you know, at the most, you know, they just be like, I see you outside and stuff like that.

Like nothing really happens. So that's why. like it to stay at and for nicky to do this it's like she's trying to get into that realm of no something can really happen to you you know and i don't like where that's headed so anyways click my link to my bio let me know one of my social medias what do you think about nicky minage versus cardy b and what do you think about her husband uh being sentenced to house arrest after saying he was outside it's very ironic and hilarious situation but um as far as the nicky wanted to be a part of the gangster appeal, what do you think that will ultimately have as an effect on her career?

Being a Drake stand, I'm very conflicted on this back and forth, but what makes it easier, it makes it easier when I keep telling myself, it's all jokes. Because at the end of the day, Charlemagne is just a flat-out comedian. maybe one of the funniest hip-hop commentators we've ever had in life. So that being said, Drake is the biggest hip-hop artist we've ever had in life. And when those two collide, you get into an interesting space where Drake starts to get into his feelings because he's not used to people talking about him the way that Charlemagne has. I mean, if you have somebody that can not only change your life, but can change your kids,

life, your kids' kids' life, and your kids' kids' kids' life, you will probably talk to them or talk to him in a certain way that's respectful, right? Some will call that a yes man. I've been fortunate to have friends, associates with a lot of money, not associates, friends, friends, right? And I could say, and they know, personally, I've never been a yes man. Honestly, I've said stuff to friends with a lot of money where you probably shouldn't even say that to him, but it came from a place of just, you know, you want to be real with him. So that is the basis of this back and forth, I think. I think Charlemagne says stuff that Drake does not hear in a circle, right?

Because obviously, you don't want to talk to Drake in a certain way that could get you kicked out, and now your whole life has changed. Charlemagne is that person that doesn't need Drake, is his own man, so he could say, with some, if not most people, I think are thinking. And with that, make sure to follow my Analytic Dreams video podcast on Spotify to get the video elements along with the audio so you can watch along and hear. Well, you'll be at here regardless, but you can watch along as Charlemagne gives a masterclass at his finest on one of the biggest hip-hop musicians in the world.

It's gay, straight, and Drake. And Drake is just a whole different type of breed. It don't got nothing to do with nothing other than he's just a different type breed, man. Drake's used to people laughing at him and talking about him behind his back from high school. So that was the, who's laughing at me, Polka? Now, okay, throughout this whole video, that's my favorite video. This is my favorite one right here. Like, this is the most creative one.

Nothing other than he's just a different type breed. Drake's used to people laughing at him and talking about him behind his back from high school. So that was the, who's laughing at me, Poles? I hear y'all laughing at me. That's supposed to be my friends. I think Drake can rap. You know what I'm saying? I think he can rap.

He's a dope rapper. But I just, I hate when he sings. And I just think he's, and I just think personally, he's a corny guy. If you've read Charlemagne's book titled Black Privilege and not to be preaching, but, you know, reading is one of the things I realize about reading is they will put certain information that you could only get from that book. So when you say it, they realize that you read the book. So basically, the way that plays here is with Charlemagne, the God, right?

Even his whole name was, you know, broken down into the book in a way that I don't think he's ever explained in person. But we're not going to focus on that. We're focusing on the bully. The guy who was bullied, the guy who is a bully, and how he came to be that person. person because those are two different personas, right? When he first started off in Black Privilege, he was a quote-unquote nerd. He was the, I don't know if he was the corny guy. He never said that in the book, but he was the nerd, went to class, got good grades, studied, all that stuff, right?

Apparently, he was watching, and this was the turning point. He was watching some type of TV show with his aunt, no, with his cousins. And something happened on the TV show. Then he took it upon himself to reenact whatever happened in their scene. And it was like, it was back in the day, y'all, so don't cancel me. It was like feminine qualities or whatever, what he was reenacting. So his cousins told his dad and his dad was like, from now on, you hanging with these group, you hanging with these cousins.

instead of the girls, right? Basically, he wanted him to hang with more guys instead of the girls. And so it came to a point where he started to pick up things from his guy cousins, which got him into the drug game, got him into being a gangster, ended up being a bully. I mean, one of the points in this book, one of the points in this book was they will pick somebody in the school to knock out, like literally. Like, people in his clique,

At the end of class, whatever, they would pick somebody just to knock them out. And I'm being so serious, it was in this book, you got to read it. Such a great read. Throughout the book, right? He went to a bunch of different schools because of him getting locked up for drugs and basically, you know, selling weed, being in the wrong group, fighting, all that sorts of stuff. So he was always the guy to antagonize people. That's why I'm getting at. So the guy you're seeing is a much more reformed Charlemagne.

Well, I hope so. You know, hopefully he's not still doing what he was doing in the beginning of this book. But basically, this is an antagonizer. You can't take him serious. He's doing things to only make you upset. And that, if you read Charlemagne's book, has always been his character. And it didn't used to be. But thanks to his dad, not wanting him to grow up as a,

kid who, you know, was straight and narrow because apparently it was making him do weird feminine things. Getting into the drug game, be a gangster and so. So he transitioned to a much more different persona that was seeing a reformed version of today. But that's where it came from, right? So that's the, that's the premise. That's, I know that was a huge breakdown. But that is where I'm seeing this man come from because I read his book. So I have that background.

knowledge of him having all of them personal instances of just being a straight bully to people i mean knocking people out it's pretty you know it's that's pretty messed up if that's not a bully if that's not the literal definition of what you think of when you think of a bully i don't know what it is so anyways let's keep going so basically now he's just bullying drake but in his uh hip-hop personality way get in the car the next morning turn on like power 105 and here's some nerd telling them that i'm i'm gay or they have pictures of me or that this video did drake no justice i'm not going to lie to you the mannerisms the way he's saying it everything he's saying about charlemagne just seems like it just it just screams he was right i've and here's some nerd telling them that i'm i'm gay or they have

pictures of me or that to me is like why man like for what you know why are you using your job exactly like you're a real loser you know sorry and And I don't bother anybody. I'm not a foul artist. You know, I don't, I don't know. You could tell Drake is upset by like what Charlotte Major said. So this is like after he's seen all that, right? Oh, that's it, man.

No new friends, no new friends. No new friends. No new friends. No, no, no. See, that's what I'm saying like Drake. I mean, Sholamaj is obviously an antagonizer. And the way that Drake tried to combat it to bring this forward circle and back on, well,

We was on topic, but to bring this more specifically back to what I was wanting to touch on, Drake said, quote, are you okay, Leonard, which if you don't know, Charlemagne's real name is Leonard. You kind of weirding me out, gee, like, hold on, let me make this bigger for the people who, so you can see this. I don't know how big I can make this. It wasn't the world. I don't know.

That's how big it's going to get. I'm sorry, I can't make any bigger. Are you okay? Leonard, two question marks. That's I know somebody wants an answer. You kind of weirding me out, gee. Like you're really obsessed with me or something for years. Like you look in the mirror and wish you saw my reflection.

Type B. Obviously it says type something else, but it's a PG podcast. Whatever you got to do to let it out, I'm sure your 435 loyal fans will stand by you goofy that's how I'm gonna end it because he went he went off he dropped the F bomb that's how you know Drake like Charlemagne

um invokes a type of reaction from Drake that makes him just drop F bombs left and right like this man don't even talk like this to no personality right and 435 loyal fans has to be a dig at something like I can't put my finger on it

but that number is too specific like I don't know if Charlemagne always does around 400 when he does live venues and he's supposed to sell him out about thousands like i don't know like what type of dig that is but that's too specific of a number for drak just to throw out there and that's my personal opinion i don't know i don't have any facts for that but i'm thinking that his loyal fans is has to be a jab at him not being able to sell out certain live venues

not like you know not stadiums arenas and not like that just like you know personalities they host live events and you know sometimes they're in the thousands And maybe you have a 5,000 capacity venue and you can only get around 400 people. Like maybe that's what the jab is at. Because I'm like, Drake just don't throw out jabs. Like the reason, the point where I realized Drake stopped just don't throw out random jabs is when him, his homies all had on Chris Paul jerseys amidst the Kanye beef. Nobody thought anything of it just thought it was a random post, right? fast forward when they supposedly stop beefing uh Kanye said oh yeah by the way I found this man

with his wife with a picture of Chris Paul that man Drake is a devious human like he is he is ill he is sick petty everything you can they it's a lot so anyways um what else then he tried to get on Charlemagne's level with the jokes which I just I don't think Drake's funny a charlemagne i think he is one of the more funnier rappers but that's not saying too much because some most rappers personality is like watching paint dry so um drake was saying and deep thought about how you the off-brand morris chestnut which is not even a like is that a slight like pause but the morris chestnut it's not like a bad looking person and if you're the off-brand him it's like i don't know man maybe i'm tripping um what else

that's basically it man it was all jokes this is all funny because i think at the end of day it's just all for jokes like it's just all for fun and promotion Drake knows that his reach is way more than charlemagne so so exemplifying highlighting this is just going to put more eyes on charlemagne so i don't know why he would do it if he really cared that's why i don't think he cares i think they're just joking back and forth i think drake is sort of not joking joking like he's like i'm sort of serious but i'm not going to take it all the way there and Charlemagne's just straight jokes. Like, he's just straight bully bowed.

And obviously, it's not back in the day when they used to knock people back in this high school. But, you know, it's to that effect with the words. So what he used to do physically to people as far as starting fights and knocking people out, he's doing verbally against some of the biggest artists in the game. And with that being said, click my link sharing my bio.

Let me know one of my social medias. What do you think about Charlemagne versus Drake, aka Aubrey Graham? Aubrey versus Leonard, A Lenard, this is the times when, this is what happens when nobody drops music in 2023. But anyways, let me know what you think about their beef and who do you think got the upper hand and their verbal spat.

Getting into the overview of the pod, of course we started with Doge Cat because, as you know, the episode is titled, Sales Over Integrity, Is It Worth It? and the reason I told her to that, specifically because of Dojikas's first week sales. So I got into how her sales was definitely a disappointment. And one of the biggest disappointments, I think, in the music industry, because to have somebody have the number one single in the world to drop an album following that single, and for it to flop, quote unquote, and only selling 69,000 first week is under a major label. It's pretty disappointing.

And that's one of the biggest surprises of 2023. Then we got out to BTS members renewing their contracts of big hit music. Basically, every single member of BTS has had a track charting and the top 100 for Billboard. So at that point, it's like, Big Hit knew that they, you know, pun intended, had a hit on their hands with multiple BTS members. So they was like, let's renew this group membership. So we can get all y'all to come back together after you finish doing. mandatory military service and once again i believe it's sugar jim and j hope that's set up that's set

to a complete the mandatory military service so yeah then we transition to the music industry basically talking about how taylor swift is just out here impacting the economy on a global scale to the point where music industry has hit an all-time revenue high and that is insane Trannett after that, we got into WGA Studios reaching a tentative agreement with WGA basically ending their strike with the studios. But the writers for the video game department are contemplating going on strike to mimic the same process as WGA so they can ultimately get more financial gains for their work, which I am in all support of, especially since Spider-Man 2 is already completed. But anyways, then we got into PlayStation Plus versus Xbox Game Pass. I basically talked about CEO beef versus industries versus companies and how it's way more

entertaining than rapper beef. Like CEO beef is way more intricate and more detail than rappers beefing because they are talking about some big numbers and a lot of different people are working under them versus a rapper who basically is vice versa. So I like covering that CEO beef, and I thought that was pretty interesting when I first found it. So hopefully you enjoyed that segment. Then we got to Sony going to invest more into first-party studios and less on third-party. And it's just one of those things where Sony is just realizing that their model is by far on the way leading to success in this console war.

And somehow Xbox is going to have to fight back. And I think with them acquiring Activision, they finally started to officially regain status in the console war. Then we got into our first segment about just entirely a video game and cyberpunk Phantom Liberty DLC. Basically, cyberpunk 2077 is one of those type of games where it was completely broken three years ago. I know some people, like 10% of the population was able to play the game at Star and get through it with no problems. But for most people, the game was a buggy mess, so much so that PlayStation took it off the digital marketplace. And y'all look up the last time that happened, right? It didn't.

So, cyberpunk 277 was an atrocious launch and one of the worst launches in video game history. But now is that a point where it's one of the better games in video game history simply because the developers took the time to fix their game. Three years later, but they still did it. fix their game, add DLC, and now it's basically the package that everybody thought they was getting at the beginning, and everybody is satisfied now. Then we move along into Eldon Ring, DLC, Shadow of the Earth Tree. If you don't know, from Software, is the developers that made Eldon Ring. They also made Armor Corps that came out this year.

Basically, I talked about how Armour Corps is not the game. game that you promote Eldering along with because then the promotion takes away from Armour Corps. So Elder Ring kind of had to sit on a back burner for Armour Corps to get that spotlight and to have that highlight as far as the industry, right? So it makes sense that now Eldering DOC is starting to, well, rumors are starting to come about because it's allegedly going to have a trailer December. of this year at the Game of War Show. So basically

Eldon Ring, D.O.C. Shadow of the Urtree, make sure to look out for that. Then we got into Paiso Pluma versus the cartel, and when I tell y'all, I think I broke the record for the amount of pleas cop in one segment. I kid you not, because I don't know what it is,

but the research and the information that I've garnered from how the cartel moves is not something where I want to play with. I don't want them to listen to even a minute of this segment and think I'm playing with their name, because let me tell you, that is surely not the case. I am being the utmost respectful.

And that's why I'm going to leave you that. So anyways, Nikki versus Cardi B was a fun topic. I'd like to end off on some fun topics. So we talked about Nikki versus Cardi B. And the fun part was Nikki or Kenneth Petty, basically making a whole video with his goons saying they was outside just to be sentenced to house arrest for like 130 some days. So 120 some days. So that was hilarious. But what wasn't hilarious is how Nikki for some reason attached yourself to somebody who's done unthinkable things.

And if I said it, I would have to give a trigger warning. So her husband is just one of those type of people where her being so decorated as far as success wise. and still choosing to marry and give a kid to this person is very disturbing and unfortunate, but people are willing to do with their life what they want. And I just wanted to point out how, you know, disappointed it is as a Nikki fan for it to not choose somebody who's more of a, just like a law-abiding citizen. Like, is that too much to ask for it to choose somebody that don't have the convictions of certain stuff that he's convinced?

of? I don't know. Maybe that's too much to ask. But anyways, simply, we got into Nikki versus Cardi and other things. So anyways, oh, also Nikki versus Offset. Then we ended with Aubrey Graham versus Leonard, aka Drake versus Charlemagne. And that, the ladies and gentlemen, with straight jokes as, I think there comes a time, a point in time where you look at somebody and you just realize you get under this you get you get under their skin way easier and much more effective than they get under yours

and that's just how drake and charlemagne's relationship just has been over the time like charlemagne has always said stuff to get under the drake's skin Drake has always said stuff back to charlemagne that's just been out of character that made him look a certain way to make charlemagne even more right so at that point I think we can ultimately come to the conclusion that Charlemagne just has Drake's number when it comes to getting under his skin,

which is nothing wrong with that because as a Drake stand, I would still point out that Charlemagne said Drake and Ciss's record didn't seem like it was impacting that much, and it is currently the number one track in the world. That's right. My goat is still on top. Pause. So anyways, that's about it for this episode or that's about it for episode 129. Thank you for tuning in to this notorious Mass Effect podcast and don't

be afraid to send me an email letting me know what you think of the show and what you want me to talk about in the next episode. Click my link tree in my bio to access my social media and to keep up my latest activities if you want to support the show financially click my cash app link

located towards the bottom of my link tree as it helps the show overall. Make sure to show this podcast and rate this five stars on whatever platform you are currently listening on as this helps the show reach more people so we can grow together and affect the masses. Thank you for tuning in to another episode of The Notorious Mass Effect.