Analytic Dreamz: Notorious Mass Effect - THE NOTORIOUS MASS EFFECT EPISODE 140 PT 1 // "GUESS WHO'S BACK?"

Episode Date: August 14, 2024

Linktree: https://linktr.ee/AnalyticAnalytic Dreamz returns with "The Notorious Mass Effect" Episode 140: "Guess Who's Back?" 🔮Dive into the latest hip-hop drama and industry shifts with Analytic Dreamz as he unpacks the aftermath of Drake vs. Kendrick, Eminem's sales figures, and Big Sean's "Better Me than You." Get the scoop on Kanye's Vultures 2 and the Grainge family's growing influence in the music industry. Beyond music, explore the groundbreaking decision for Olympic Esports Games, the AI-driven actors' strike, and the impact of review bombing on video game publishers. Catch up on the highly anticipated Black Myth: Wukong, NCAA College Football updates, and Apple TV+'s spending cuts. Analytic Dreamz also dissects the latest on Diddy vs. Tupac Shakur, Big Sean vs. Kanye, and Cardi vs. Offset. Don't miss this comprehensive look at the intersecting worlds of hip-hop, gaming, and entertainment industry news.Topics Covered in Notorious Mass Effect Segment 140:Music Industry: Drake vs. Kendrick, Eminem sales, Big Sean, Kanye West, Universal Music Group dominanceGaming Industry: Olympic Esports Games, video game voice actors strike, review bombing, Black Myth: WukongSports: NCAA College FootballEntertainment: Apple TV+ spending, streaming warsHip-Hop Culture: Diddy vs. Tupac, Big Sean vs. Kanye, Cardi B vs. OffsetPrivacy & Opt-Out: https://redcircle.com/privacy

What's going on our internet, analytic here, aka Dreams, and I'd like to welcome you to mine, which are called the notorious mass effect podcast. I'm your hip-hop and gaming news source with a little bit of R&B mixed in. Of course, before I get into episode 140, you know we have to give another life update as far as this being another episode. So another episode, yet another life update. And with that being said, there's a lot of places I've been to. that I've never been to before.

So whenever I put out the Drake segments sideways and healing, I was also, well, I was still on vacation technically. And whenever I covered that, it's because I brought my recording stuff with me when I did go to Tennessee, because Milwaukee happened before Tennessee. But for Tennessee, I was like, you know what? Let me bring some of my stuff just in case

something happens in the music industry. And guess what? the biggest artist of all time in hip hop drop so that was great but after that went back to vacation but you know just to summarize and give y'all like a synopsis of what i've experienced especially in Milwaukee and of course Tennessee it's nice to be able to take a break from what you do on the everyday basis you know and i think it's very much needed simply to have that mental reset of this is what I do it for kind of as far as the clarity that comes with taking a break the overall strategy and plans you come up with while you're taking a break or something that's grown to

a point where obviously I didn't think it was just going to be a flat out failure but you know at this point I'm pretty sure that nobody could have seen this getting as big as it is as far as the notorious mass effect. So with that being said, going on break, I was a little hesitant to do so. But of course, I enjoyed it. And I'm not going to get into the specifics of what I was doing in those specific states. But as far as the overview, you know we got to talk about the city. Like if there's one thing I got to talk about is my own experience because that's one of the, my most favorite things to do. It's probably my favorite thing to do is to talk about past experiences because you learn from everyone. But anyway,

Anyways, Milwaukee, let's start with that one. Boy, when I tell you, I thought I dropped into the DLC or Fallout, I kid you not. Like, imagine hopping on a plane, going to a whole other state and feeling like instead of a plane, you hopped into a time machine. Because when we landed in Milwaukee, you would have thought that the U.S. was in some trouble. Like, you would have thought we was just in the midst of a war with the amount of just abandoned buildings, like high-level abandoned buildings. And keep in mind, the Milwaukee Buck Stadium is like around that area. And then you just drive to like another part and it's just like multi-leveled buildings that has like tape all on it, windows busted out.

It's just a very interesting. It's very interesting surroundings of one of the more premier, one of the more premier venues in that state. Right. So whenever you're going to see Janus, I'm pretty sure people can attest it is that the surroundings of that area just looked like we just hopped into a fallout zone. Like it just looked like one of those things like, what are y'all doing? Like at the end of the day, we got to make the surroundings of the arena look nice. I can imagine like no wonder Dame wants to go to Miami. But that's besides the point.

So, you know, as far as the specific event that I'm not going to talk about, that was the best part of it. especially just the connections and the experiences made. But now transitioning into my next trip when I went to Tennessee, it was the complete opposite when it comes to surroundings. Like I thought it was out of a Hollywood movie itself because the surroundings, the happenings, the events, the whole musical aspect of the time. Tennessee made me feel like it was such a heavenly area as far as the emphasis put on Broadway

and the live music that was played in each and every, let's just call this a place, right? Each and every place we went to, it was very much live music everywhere we went. And the emphasis was on just the whole authentic attention to detail to live performances. And it was just such a great experience. And just the overall experience I had at that place was just great. And going from Milwaukee to Tennessee is night and day when it comes to the quality of just the surroundings, if that makes sense. So obviously, like I just said, with Milwaukee, I'm not going to get into why I was specifically there. Let's just call it a vacation, right?

But that's just my synopsis of going to Milwaukee, going to Tennessee. Milwaukee definitely has to, because some of the places are super nice in Milwaukee. Most of not all the places that I went to that was nice was attached to the reason I was there in the first place. But as far as outside of that, I mean, I was. was in the uber this should tell you all you need to know i was in the uber driver and he was like yeah man it's just getting bad around here uh shootings left and right i was like and mind you it's not like me in the terrible space i mean we're right next to the uh the Milwaukee arena right he's like yeah man it's just it's getting bad around here i don't know if he was trying to spook me because and then the next

uber driver said the exact same thing i was like nah bro this got to be a game they playing like there's just no way because i know the surroundings look like i just dropped out of a war zone but y'all can't be telling me all type of criminal activities just happening right next to where Yondis is playing. Like that, that just don't make sense. And they also just the older nature, well, the older, I think it's architecture. I don't know. I'm not like an interior designer or whatever. But the designs of the buildings look like every, like every building and most, you know,

Milwaukee looked like the Daily Bugle from Spider-Man. Like as far as the old-fashioned design choices. And of course, it was broken down to me that Milwaukee is more of an older state. So, of course, that's why, you know, the buildings look like that to honor the longevity, I guess. Because the interior, of course, was remodeled for more modern hues, if that makes sense. But the outside, it kept it more of a nostalgia. like feet of nostalgia like imagery so a lot of the buildings you would have thought

spider-man was fin to pop up because it was like some really old-looking buildings for the most part for the ones that wasn't just completely abandoned and you would like anybody who's been there before you know what I'm talking about this like certain buildings I mean like motile level where it's just like completely like just tape windows broken in it's like that is definitely a trap house for somebody who takes up that opportunity but for the most part that's why uh i wanted to throw that out there because that was like something that took me off guard when multiple uber drivers were saying i was like they have to be playing the game they have to be all in on this because this just don't make no sense so anyways um yeah man

that was my vacation of course i mean it goes without saying i had a lot more fun than tennessee tennessee was uh a great place let's just say i think there's a reason why one of the biggest country artists of all time morgan wall and frequented that establishment uh it makes a point to frequent his establishment there multiple times let's just put it like that so uh yeah man Broadway 10 out of 10 anyways let's get into what we all came for and which all came for of course and that is the episode 140 which is titled because of my vacation guess who's back no i'm joking it's not because of my vacation i mean it's more of a double triple entendre don't even ask me how but we're going to

going to get into the late or not the late oh that's crazy we're going to get into the white hope of hip hop which is eminem and one of the more pivotal hip hop figures to ever grace and mike as he dropped his album so we're going to get all into that as far as the sales the uh longevity of it and just overall reception of his album and then at the end i'm going to give my own personal review because of course i've listened to the album multiple times from start to finish i know as sometimes people feel like listening to M&M is a chore because of the multiple styles he puts words together. But for me, I've really enjoyed this album, so I can't wait to get into it and give you all my own personal review. And of course, that's one of the standouts on the music side.

And one of the standouts on the gaming side is you already know, NCAA college football. And with the return of one of the more just iconic franchises ever coming back, it's a parent that I put out that I was repping for my alma mater while I was in Tennessee. Because we had the game, you know what I mean? Got your guys talking stuff. It's like, let's play the game. Hopped on the game. You know what I mean? Beat one person.

You know, I played another person. And that second person I played, man. I beat him like he stole something. Like, I felt bad. Like, you know, when you feel bad and you start to just do random stuff in the game, that's why I started to, like, mess around with mechanics. I would be him so bad. It was, like, 40-some to, like, 13.

I think he, like, missed a field goal when he scored. Like, it was, it was bad. And they was talking stuff, too. That was my first time playing the game. So, you can't call me a sweat. You know what I mean? Maybe your boy just nice at gaming, you know what I'm saying? But anyways, we're going to get, those are the two highlights from each section as far as music

and the gaming field. But, of course, before we get into the entire episode of 140, which is titled, Guess Who's Back? Make sure to click my link tree in my bio to access my social medias and follow to keep up my latest activities. And before that, before I finish my outro, we got again to one of the things I like to do that's caught on for a majority of the listeners because of them using my link tree to, you know, message me on my social media. basically they like the section of the intro where i go over the uh specific music and games that's impacting the masses and uh that is something i'm a transition into now so before we get into the outro let's do that because that is one of the more thing uh that's one of the things that

stuck out the most for some people so of course getting into the top five of the most impactful albums of twenty twenty four currently right Number one, now just playing. We're going to start at number five. So number five, the fifth most play album in the world is Charlie X,X, Brat, coming in at around 56,000 units. She is from Atlantic, which is apparent. I point, is very needed that I point that out because of what I'm about to get into in the episode.

There's a lot that's happened in Atlantic. I'm here to break it all down. So I can't wait until we get to that. But that's the fifth. most play album in the world so congratulations to charlie xx the fourth most played album in the world chapelle rowan the rise and fall of midwest princess now if that's not the album title i don't know what it is but that's sold around 62 000 units this week and she is under well i don't know i think it's the she i don't know in 2024 you got to be careful so uh yeah this artist

Chappelle Rowan is under Island UMG. So that is another UMG accomplishment in the books for 2024 because of course the third most play album of all time is Morgan Wallin one thing at a time. I mean one of maybe my favorite country musician at the time

basically because of me slowly but surely getting myself acclimated to the country culture. I've of course already listen to some of the hip-hop and country infused projects shout out to Shibuzi but as far as country specifically I mean Luke Combs

or Luke Brian which one of them I think there's two loops that does country and then there's Morgan Wallet and of course Post Malone is about to put out his like F1 trillion album that's I think like strictly country so with that being said

Morgan Wallet has just been my favorite as far as putting out high quality country music i mean when i listened when i first listened to last night which came out last year i believe i was like hold him now is this the same man that made broadway girls with little dirt instantly became a fan and don't tell me how like don't ask me how that correlates just for me and my brain to be able to switch to to having a rapper on your track to be able to have a full country song like that it's like okay well he can really make country and then he also dabble in other genres and still hold the same level of quality So for me, that just stood out.

So anyways, Morgan Wallen is probably currently my favorite country artist. So one thing at a time is the third most played album in the world. And then the second most played album in the world comes from, and surprisingly, comes from an indie artist, which is Kanye West and Thai Dollar Signed with Vultures 2. Because it's labeled and categorized as indie. So never before seen achievements from an indie artist as he's officially labeled with Kanye Wes and Tide Dollar Signs Votr's 2 being the second most played album in the world. Talk about just being an icon for decades, right? Kanye West is doing the unthinkable when it comes to affecting the masses simply from

its own marketing promotion because there's no major label out here trying to back him up which we'll get into in the second with Kanye's dispute with Atlantic because of Todd Dollar sign being under Atlantic but anyways because if you don't know it's a collaborative album from Kanye and Todd Dollar sign so what is the number one most play album in the world you might ask well let me just tell you've been listening to the podcast for a long time you already know as the biggest gangster in the music industry is still at number one as taylor swifts the tortured poet's department has garnered another 141 000 units and it's been on it's been out since how long has taylor swiss album been out i mean literally she's still at number one is what august 11th 2024

and she did this album and put it out april 19th of 24. I mean, that's just insane. And she's still number one. So if you're wondering why some of the more premier acts aren't dropping their albums, just look at Taylor Swift. Taylor Swift is out here showcasing that she is the biggest gangster in the music industry. Because when it comes to numbers, when it comes to affecting the masses, when it comes to engagement of music, it's just really nobody coming close to Taylor Swift. So she has the number one most play album in the world. But of course, that's not all that people try to pinpoint as far as the music industry also has the charts for singles and with the specific singles is a little different from albums because these are the most played

songs in the world so of course coming in at number five oh to wrap up the top five for albums though the fifth most play album in the world is charlie xx bratt fourth most play album in the world is chapel rowan the rise and fall of a Midwest princess. The third most played album in the world is Morgan Wallin, one thing at a time. The second most played album of all time is Kanye West. I keep saying all time. Second most played album of 2024 currently is Kanye West and Tidalas signs Vultures 2.

And then the first, well, the most played album of 2024 currently is Taylor Swift, the tortured poet's department. So switching gears into songs. Number five, we have Tommy Richman showcasing that, hey, no matter the quality level of your music, you can still make it in this music industry. As Million Dollar Baby has been on the charts for about 14 weeks, and it's still the fifth most played track in the world. And then we come in at number four with Sabrina Carpenter, the Taylor Swift's number one competitor when it comes to songs. Obviously the albums is not even close, but when it comes to songs and impacting the top five and top 10, Sabrina Carpenter is really out here just making multiple splashes, as she also has,

Please, Please, Please, which is the ninth most played song in the world. But sticking to the top five, she also has Expresso, which is the fourth most played song in the world, and has been on the charts for a whopping 16 weeks. That's insane. So, of course, number three, some guy named Kendrick Lamar got some track, not like us, been on the charts for about 13 weeks. Yeah, that's the number three. Like, who really cares about that?

You know what I'm saying? Number two, the second most play track in the world comes from Post Malone and Morgan Wallin. With the interestingly enough titled, I Had Some Help. Been on the charts for about 12 weeks and the second most played. track in the world and of course coming in at number one and it's very very pleasing to say this because when i tell you this man is just getting all the flowers in the world hopefully it continues but it seems like this is the hopefully it's not but it just seems like this is the epitome of keep putting your head down and working until the the um success comes because shibuzzi's been putting out me

music since let me see it's been a while since he's been putting out music Shibuzi's been putting out music since 20 no no since yeah 2014 and he just now is getting his just due in 24 which is just a testament to always believe in yourself and keep getting better each day and you never know what may happen but guess what happened for Shibuzi in 2024 this man has the most plays song in the world in the world like I All the songs released in 2024. Currently, Shibuzi has the most played song in the world with a bar song in parentheses tipsy. Been under charge for about 16 weeks and it's still, still at number one.

That's insane. So anyways, that's it for the music side of things. So if you want to wrap that up, top five songs impacting the masses for 2024 currently is Tommy Richman's Million Dollar Baby. Number four is Expresso by Sabrina. a carpenter uh number three is uh not like us by a some guy named kentric lamar number two is i had some help from the legendary the iconic post malone and morgan walling and then number one is a bar song tipsy bas-jabuzi which that in itself is one of the best tracks i've heard in twenty twenty four so i'm so glad to see an actual high quality track getting so much praise

when it comes to engagement and people enjoying that specific song and album because if you don't know shameless plug where i've been isn't where i'm going is out now which is the album by shibuzzi if you wanted to listen to it in full but uh that's about only 37 minutes so uh it's just a a quick listen but it's definitely a great album so uh with that being said there's something else i want to get into oh yeah transitioning into gaming all my game is out there this is the top games impacted the masses and definitely in captivating people to come back time and time again as the most played game the top five most played games on steam so this is pc is of course counter strike two coming in at number one uh well let's just do it like we did music let's start from five

so apex legend comes in at number five with a 24 hour peak of 257 000 people playing the game as far as currently. And then you have PubG Battlegrounds coming in at number four. With six... Okay, I think they're doing it by players now because the 24-hour peak is technically higher than the next two,

but not higher than number one. So I think it's doing it by players now. Because players now is 306,000 as far as people... Well, currently playing the game if you need me to, you know, explain that. But... And then the third most play game on PC

Steam is called banana never really heard of this game but hey that's what people are playing that's the third most played game in the world right now Steam so then you go into Dota 2 which is the second most played game in the world with around 379,000 people playing that game which made it take up the number two spot and then the most played game on the Steam platform is unsurprisingly counter-shundated strike two i mean i don't think this game's ever going to get knocked off of his throne as far as being the most engaging and impactful track uh game analytically when it comes to uh the steam platform so that game is at number one with around 800 000 people currently playing the game like i know it's a huge drop off from 1 to 2

similar to taylor swift and the way to her album is running the charts right now but yeah that counter strike two is not having any competition when it comes to being um overtaken of on the best like the most impactful game of 2024 for currently so as far as the top five you have apex legends and number five with 141,000 people playing pub g battlegrounds with a 306000 people playing you have banana which still don't know what that game is and it's kind of my job right so Nana, it coming out of nowhere is just surprising to me. I haven't heard anybody talk about this game. So I definitely have to do my research on that game.

But that comes in at number three, 337,000 people playing the game. Then you have Dota 2, which comes in at 379,000 people playing the game. And of course, number one, the most impactful game as far as on Steam platform is Counterstrike 2 with a whopping 792,000 people playing the game. So that being said, let's switch platforms right quick and get into Xbox. As people say Xbox don't play no games, and boy, are they mistaken? Because instead of all the sports and first-person shooter games, taking the list, is actually a newcomer in the top five as far as bestsellers for Xbox, which, surprisingly enough, Star Wars Bounty Hunter is at number three as far as the most played game on the Xbox platform.

So that's very interesting as I didn't think it would have this much buzz coming out the gate because of it being a remake, I believe, because it's more of just a remaster for the current up-to-date console. It's not like a whole new game, but it's still impacting the masses taking the number three slot. Of course, number one, as you guessed it, NCAA football, well, college football 25 is the most played game on the Xbox platform. number two is grant the father online number three is star wars bounty hunter number four is rainbow six siege and then number five is gta once again as just the regular game so people are playing online people playing the story mode gta just keeps the cash flowing well i might add rock star just keeps the cash flowing so those are the developers of gtia if you didn't know so anyways that's the xbox list as far as the top five going back over it starting at number five going to one

uh the regular gta story mode fifth most play game um on xbox rainbow six seas is the fourth most play game on xbox and then you have star wars bounty hunters which is the third most played game on xbox grant the photo online which is second most play game currently and then you have college football 25 which is the most played game currently on the xbox platform so let's get into my sony ponies i know my sony ponies out there i'll probably wonder Now, do we have the exact same list as Xbox? Well, as far as number one, yes. But as far as the top five, as far as the jokes being thrown towards Xbox gamers saying they don't play any games, well, this list is the epitome of I don't play any games because it's just straight sports and FPS games.

And it's nothing wrong with that. You know, it's just whenever they try to jump into other fields as far as the gaming space and give their opinion like, they're not only playing 2K and call of duty right they come into eldering and be like the game's too hard well maybe just maybe if you've already played games like that in the past instead of playing 2k and call of duty you may have been more acclimated to those type of genres but you know hey that's just me right don't kill me you know me because from software doesn't want to put a difficulty setting in their games but hey that's what's the point so um number five number five of course is a gta five funny enough as that is the fifth most play game on the PlayStation platform.

Then you have NBA 2K 24, which is the fourth most play game on the PlayStation platform. Then you have Call of Duty, which is the third most played game on the PlayStation platform. And it's interesting they have only Caller Duty because I think it's like a bundle. I've said this in previous episodes, but I think it's like a bundle. So it's not just one Call of Duty game. So they're kind of skewing the numbers a little bit. Like, you know how Xbox platform had like GTA twice? They split the online and the story mode.

Well, this one has just GTA on here. So I think they count both those numbers as far as the online story mode. So it's very interesting how Call of Duty is also just counting the numbers from all the Call of Duties combined into like a bundle, which I think is cheating if you ask me. And I think they should be at number one if they're going to do that. But of course they're not. But so they're at number three, which is still great. I mean, the third most play game on PlayStation.

Like, wow, like, it's, you know, such a disappointment. Like, you know what I mean? You get what you can take when you're so dominant on the charts games-wise. So, of course, what's the other two slots for PlayStation gamers? Well, Fortnite, you knew Fortnite's name was going to come up as that's the second-most-played game on PlayStation. And then, of course, number one, once again, is college football 25. Boy, don't people love getting blown out by me. and using my alma mater, you know what I'm saying?

Like, the amount of plays I was running, I was like, it's like my career all over again. I keep forgetting that the controls are kind of similar to Madden. So even though I didn't play college football at all before I got there into Tennessee, you know, I kind of picked up on the audibles and things of that from like playing countless hours of my career on Madden. So I was like, hey, this is normal. I could just try this and do that.

And then at the end of the day, blew somebody out 40 you know 40 plus like 13 you know me I'm just saying so anyways uh shout to that guy who uh who played me in that game man bless his heart so anyways round it rounding rounding off the uh rounding up the top five for playstation of course in number five gta 5 came in uh number four NBA 2k 24 number three call of duty number two fortnight and then number one college football 25 y'all clap it up for that game because EA knows they're making the bag off of college football right now because let me tell you one of the biggest things that EA knows how to do is micro transaction you to death so if you don't think college football 26 is about to charge you for even making a my player then you got another thing coming so enjoy this 25 while it lasts and while EA is being nice because the next college football game a lot of stuff that's in the game is about to be like oh yeah just pay this and then you can get this stat even faster, right? So you already know that's coming.

But anyways, mobile. You know, I told my mobile game is out there. I would not neglect y'all. Well, I told you y'all would neglect y'all not anymore, right? Which is the craziest way to say that. But basically, I'm not neglecting y'all no more. So getting into the most popular games on the mobile side of things, Number one, which is a newcomer, I haven't seen this one before.

Mobile Legends, Bang, Bang. I don't know if they just changed the cover app, the cover of the app, or if it's a whole new game, because I'm pretty sure Mobile Legends is always in the top five, but I'm not specifically sure. Number two, we have Pokemon Go. People got to catch them on. People got to catch them all. And what better way to do that than to walk around with your cellular device, throwing imaginary Pokemon balls and imaginary.

Pokemon so I'm not mad at it you know whatever you know to each his own right but as far as Pokemon go just don't get ran over trying to catch that shiny so anyways the third most popular mobile game is dragon here dragon air silent gods this is definitely a new game I haven't seen this one before in the top five usually is a similar top five every single time I do this um round up but dragon ear silent of the gods is definitely a new one so you know know congratulations to them and whoever developed that mobile game as that is emphatically impacting the masses so then we move over to Roblox Roblox is the fourth most played game fourth most played mobile game and

everybody and the mom knows about Roblox and actually I'm pretty interesting it's interesting to see Roblox not higher on the steam list as far as the top games because you would think Roblox would be like Counter Strike 2 as far as the dominance because I hear about people playing Roblox all the time and Counter Strike 2 I believe is more of like a professional setting type of thing like a lot of people try to go pro and Counterstrike but as far as Roblox I don't think there's anything like that it's just people making the own so I mean people out here making sessions for promotion uh on the Roblox server so I would think it would be higher on a steam list. So yeah, that's interesting.

But anyways, as far as mobile, it's the fourth most play game. And of course, rounding off the top five is Warhammer, 40,000, tech, ticket, what is that? It's tactitious. Oh, wow. I can't, I can't read. It's tactitious. I need help. Anyways, Warhammer, 40,000 tactitious is the fifth most play game as far as mobile.

And to round off the top five mobile games, we have at number five, Warhammer, 40,000 tacticians. Number four, Roblox. Number three, we have Dragon Air, Silent Gods. Number two, Pokemon Go, got to catch them all. Just don't get hit by that bus, trying to catch that shiny. And then number one, as far as the biggest, most impactful game when it comes to the mobile platform, we have Mobile Legends, Bang Bang.

but that being said of course those are the music well respectively the music and gaming side as far as like what's impacting the masses currently and what everybody is gravitating towards and with that being said let's get back into one uh let's get back into episode 140 which is of course titled guess who's back but before that make sure to click my link to you in my bio and access or to access my social media and follow to keep all my latest activities and if you want to support the show financially click my cash app link located towards the bottom of my link tree as it helps the show overall also make sure to share this podcast rating the show five stars it since helps the show reach more people so we can grow together and affect the masses and without further ado let's get into let's get into

the first topic which of course is me talking about my favorite musician and how he's just been petty to the opposition. Drake is the Malcolm X of white people. And academics, make sure you post Gretto's first week's sales since Drake thought he did a thing with making him drop on the same day as me. Now, ladies and gentlemen,

we are talking about the engineer, the producer, for the most popular hip hop track of 2024. And why is he sending this tweet out, you might ask? Well, in the aftermath of the Drake and Kendrick Beef, I think everybody in L.A. thought that it was actually a W for them as well. When in all actuality, the engineer, the producer, the mastermind behind the most popular track put out,

his own album and you would think that the person that gave you the W as far as the biggest hip-hop battle of all time would get at least some type of post mention video with you promoting his new album right because if you look right here analytic dreams video on Spotify to see the video along with the audio DJ Musters, Faith of a Mustard's album sold 18,000 units first week. And of course, DJ Mustard

being the gracious guy that he is and the humble guy that he is said he was beyond grateful. Now, of course, that came way after all the other tweets of calling Drake to Malcolm X of white people calling the Drake Bots part

a part of the nation of DRISLOM, which of course is interesting when you look at it from a totality standpoint of you making the beat for the most popular hip hop track of 2024 but when you put out your own album that specific artist doesn't give any type of attention or doesn't try to send any type of attention towards your album because in the aftermath of a drake and kendrick beef you would think somebody of kendrick stature would probably boost the sales of the engineer behind his biggest track of of 2024. So one of the biggest things I wanted to touch on with this whole debacle when it comes

to the aftermath of the Drake and Kendrick beef is the after effects when it comes to clout because a lot of people think that it was going to translate into actual album sales for themselves. But as you can see right here, it did not. Now I like DJ Mustard. But somebody has to point out that Kendrick currently is putting up the biggest numbers in 24 when it comes to specifically tracks and just content released in 2024. Because as a totality, I mean, everybody knows that Drake is still the goat. And if you don't know, objectively speaking, Drake is still number one as the top 10 most streamed rappers of July. It's still Drake, which is when the not like music video came out, the pop out,

show happened everybody on stage cripp walking uh promoting themselves seemingly thinking it was going to raise their own stature but in all that uh at the end of the day only two winners of this beef is the ones attached to the actual content produced in the hip hop track so when a hip hop beef so a dj muster muster making so much revenue from the not like us track some would say that is all all you need and all the attention you need as far as from your musical releases in 2024. But I beg to differ because if I was a rapper and a beat, an engineer, a beat maker made such a phenomenal beat to the point where I was able to win the biggest hip hop beef of all time. If he put out a new album seemingly capitalizing off of the opportunity that he just created for himself, You would think the person attached to that as a rapper myself.

I would come, like in a hypothetical situation, as a rapper, I would come out to promote it. I would come out to give new tracks, new verses on his album and basically shine a light just to show my appreciation for his contribution to me winning the overall battle. But of course, that didn't happen. So anyways, you know, with Kendry and him leaving his friends out to draw out to, basically deal with the ramifications of even showing themselves on the pop-out show. Sir and Schoolboy Q recently had their Canada shows canceled. And it wasn't canceled in a way of, oh, we're going to give you like a week's worth notice. Basically, in School Boy Q's situation, they was on the plane when they was told and made aware of the situation that they could not

perform in Canada. Why? Hmm. Only time would tell why that happened. I wonder if them being on stage while the pedophile anthem was blasting through the speakers. I wonder if that had anything to do with it. But, you know, that's just me, right? Because in putting this in perspective, I mean, facing backlights when you have even received the proper revenue of income from the not like us, because who gets that? I mean, Kendrick and anybody a part of that track. So, when you think he's doing you a solid of having you come out on the pop-out show and showcase your talent, and then it comes to you capitalizing off of the opportunity, and then the ultimate realization of this is not, in retrospect,

this is not coming back to me as far as boosting my career. You kind of wonder to yourself, why did I show up on that stage in the first place? The cancellation of the shows in Canada is not the only thing that's the aftermath of this beef, because of course they also had a lot of different responses that they sent out as far as letting people know as sir came out and said which is part of tde if you didn't know which is basically the label that kendrick um was the flagship the mascot for uh but but the actual label is ran by uh president punch and and um yeah president punch and so with t d punch and his respective artists also thinking they was going to capitalize off of it They quickly realized the ramification and the effects of even supporting Kendrick's victory lap in this hip-hop beef. So Sir came out and said, for those wondering, we sold that show out, but it was canceled by the venue. Not sure why. My apologies again to those who came out to see me.

And of course, Schoolboy Q, who also had a show canceled, you know, capitalized off of this by saying a joke basically saying, ha, ha, ha, take your explanation. live home boy sing on the bus it's over with and then of course you know he's making jokes of the situation when they actually are pretty upset over this because if you don't know canada is a pretty significant market to promote yourself in especially when it comes to performance wise because for artists that's how you make most of your money back on your front that you get from a major label is is touring most of the money is made from touring it's really good not from putting out music. If you didn't know that, well, now you know,

as Sir responded to that tweet from Schoolboy Q clowning the announcement, and he said, well, well, he said, laugh and face emoji, they don't like us, you know, playoff and not like us. But those are some of the things from the aftermath of this Drake and Kendrick beef. I think it's going to come to a head to when Kendrick inevitably puts out his album, sells the most in his first week, and for the rest of the, year for whenever he puts out his album and the people on td e because if you don't know kentrick's not a part of t d e anymore he made his own label pg lane which he also has a baby keem on so though that's his focus

so whenever he comes out sells a lot with his respective album which is is uh rumored to be heavy la infused beats and trap elements as it's going to be more of a not a party album but it's just going to be more LA centric as far as the album is he going to have the people from the pop out show on his album that is what I am curious on because it seems like he is only in this for himself when in all actuality the whole promotion of not like us was bringing LA together but we haven't seen Kendrick since It's like the hood avatar from RDC World. When the world needed him most, he vanished. When School Boy Q was putting out his new album

trying to capitalize off of helping Kendrick in the beef. Kendrick didn't post his album once, didn't mention it, didn't shine a light on it, didn't even give him a verse. Schoolboy Q serves out here getting their respective shows in Canada canceled, and where is Kendrick to be found? Kendrick is basically thumbing through the multiple millions that he made off of releasing one of the biggest, no, the biggest hip-hop disc track of all time.

So I think when you're quantifying the aftermath of Drake and Kendrick, you realize that there's only two winners. There's Drake, because of course he's always going to be number one. I mean, in the month of everybody thinking Drake fell off, they're still streaming his music. As you can see right here, he's still the most stream rapper of 2024, but specifically, I had July up because I think that was the time where everybody was like, oh, Kendry's just completely dominating Drake because they was only posting the sales of Not Like Us. Because if you don't know, Kendrick currently has better numbers than Drake when it comes to 2024 release content. So not like us, it's the third most played track in the world, 13 weeks on the charts like that, been on the charts about. 19 weeks technically is a metro booming track in future but Kendrick Lamar is a feature and you know that probably has something to do with it as far as the longevity on the charts is the 18th most played track in the world been on the charts about 19 weeks and then you have euphoria which is also a playoff of the biggest hip-hop beef of all time and that is the 79th most played track in the world currently

and been on the charts for about 14 weeks now drake if you wanted to know if you wanted to compare it has a whopping one track in the top 100 on billboard with sexy red, You My Everything that's been on the charts for about 10 weeks and is the 80th most played track in the world. Now, you're probably asking yourself, how could Drake have these numbers in Spotify in July being top tier, number one,

when it comes to most streams, but he only has one track charting in the top 100. That is when the discography comes into play. People would rather listen to Drake than any other rapper. So, if you're straightforward, streaming Drake's old music more than somebody's newer music, then you're still going to be number one on these respective charts when it comes to overall streams, especially in the month of July. So that is why I'm saying the whole Drake's over, Kendrick demolished him is objectively speaking false. Drake is still number one. It's going to be number one for a while. And there's a reason why Kendrick, the weekend, Metro,

A. Sap Rocky, Ferell Williams, who, if you don't know, took a shot at Drake on a despicable me soundtrack. I mean, talk about the Avengers trying to team up to take out the man on top. If people can't see what's actually happening in the downfall of Drake, I forget how Kanye put it, but he was like, we was all excited for the, I forget what he said. Kanye said the most out, the most egregious. sentiment as possible. He was like, yeah, we was all gathering around excited

for the downfall of Drake. I was like, what world is this man living in? And for me, I always stay in state objective facts, even though I'm a huge Drake fan. I never had that fact. I mean, I may be a little biased

when it comes to the quality level of the TD camp, but I've always said that Kendrick is the best rapper of the modern generation. So whenever this battle happened, obviously I was rooting for Drake, but he ended up getting completely annihilated. I mean, just straight up verbally mutilated when it came to the back and forth with Kendrick. But in the aftermath of everything, with people who are showing up and supporting the track being in the music video, getting the shows canceled in Toronto, and people linking it to the Drake and Kendrick B, if you come to wonder why they even supported Kendrick in the first place.

because if he's going to benefit from all the engagement to not like Gus track and the Euphoria track and then you're out here thinking you're promoting yourself only to capitalize off of it and bringing in a full circle DJ Mustard trying to capitalize off of it being the main producer of the beat of the best hip-hop beef uh well statistically wise the most popular hip-hop beef track of all time you would think he would sell more than this than 18,000 first week, which is definitely great if you're an independent artist. But as far as an engineer who had Travis Scott, I mean, if you go to the album, it's not like DJ Musta didn't have the names on there.

Like he had everybody in the mom popping out for his latest album. He had Kirk Franklin popping up. He had schoolboy Q. Vince Staples. Shout out to L.A. He had Cueva on it, Travis Scott, Todd Dulleson, Blas, A Buggy, Roddy Rich, Todd Dulleson again, Future, Charlie Wilson. for crying out loud Ella May, Kodak Black, Young Thug, Little Dirk, and guess who was missing from that star-studied list of features.

The man that he gave his most impactful beat for his career. The man who gave you your beat to win the hip-hop beef battle. And you couldn't even show up for a verse. You couldn't even post nothing on your IG story, your post, your Twitter story, your posts. And I know a lot of people be like, oh, Kendrick stays off the internet. Well, my brother, you was not staying off the internet when you was promoting not like us. And the least you could do is to show some sort of gratitude for the person who was halfway, at least halfway responsible for your biggest track of all time.

So that is why I talk about, that's why I wanted to highlight the aftermath of the beef. I think a lot of people get it confused on how it's affecting and uniting L.A. It's really only beneficial for the people attached to the beef tracks. And guess who's majority-wise connected to the beef tracks, Kendrick? So anyways, in the aftermath of Drake and Kendrick to round this off, to end this off, Drake released 100 gigabytes worth of content, which of course was, there was an attempt by UMG, which is Universal Music Group, the biggest label in the music industry. they tried to take certain copyright actions and copyright striking certain content on

Drake's website for the simple fact that he released new songs with Lotto 21 Savage. I mean, he released another song that was more of a, I think it was like a reggae tone or a house vibe. But basically he released all type of new content behind the scenes footage of like over my dead body, behind the scenes footage of his show, just a whole bunch of free content released. And it was a great marketing strategy for getting the spotlight off of the whole Drake's falling off. Right. It's just showing people why in the world, would y'all think I'm falling off while I'm still on top? And let me just show you some of the work that went into some of the classic material that you've been playing since you've been in like junior high.

So yeah, Universal Music Group did not like that at all. And they tried to copyright strike it, but I think it's still up. But there was even a post. I think I have it up here. Yes, it's right here from Elliott Wilson. Shout out to Elliot Wilson. But yeah, it was even a post as you can see right here, Analytic Dreams video on Spotify to see the video along with audio.

But basically, as you can see from the IG account that basically released all the Drake content, we don't know who released it, right? Like who would have released all this content specifically focused on Drake? I mean, I don't think we need Daphne to figure. one out but so with Drake using this random IG account to put out all this content UMG was like you know what we're gonna strike some of it so in August 6 at 942 a.m. UMG copyright strikes some of the content on this and basically as you can see right here it says the rights holder is universal music group and that's why your content has been restricted access to your content has been restricted

based on a report from a third party I wonder who the third party was that the content violates their music rights. Now, obviously, the music's still going to be up because Universal don't want to get on Drake's bad side, because if you're trying to copyright strike somebody who's been a pivotal player in the rise of your music label success, like, of course, Universal Music Group could technically do it out Drake. I mean, they have Taylor Swift, Post Malone, Ed Shearin. I mean, they have the 1% of the 1% all signed to Universal Music Group, which is why they act

the way they act the way they do when it comes to certain negotiation tactics towards a ticot towards the spotify apple music um etc because if they don't get a certain bag they could just always say hey i mean if you don't want to pay us this much no problem we can just take away of our artists and by the way if you're not familiar i mean we have taylor swift drake uh post malone and we'll just take those off and you know we just go our separate way and guess what everybody in the mom is like no let's get this deal done, which is why Universal Music Group will forever be number one and inevitably and unequivocally the big bad of the music industry. So with Drake getting his own stuff taken down, copyright-stricken, you realize that the

UMG is still the boss. Lusian Grange is still the boss when it comes to Drake's content. You can't just release millions of free content and I think we're going to step in. So that's the aftermath of this. I think the actions is very interesting from UMG because if you really think about it, Drake and UMG seemingly have a great relationship. So I don't think this is going to be a big deal, but it is interesting to see Drake's tactics when releasing content in spite of being under contract by UMG.

It is very interesting tactics that he's going through to put out music for free to the people. it's is animable but at the same time from UMG's perspective it's straight straight up breaking the contract and it's really not too much you can say because once again Drake's a major player in UMG's negotiation talks so they're probably going to get him a light tap on a risk and tell him to stop leaking music through kaisanet and stop leaking music through random IG accounts and actually uphold your end of the contract and put out music officially through DSPs because that's how Universal makes their return on investment. And I know Yadhi came out. He was like, oh, I'm the one who gave the track to Kaisenat. All right. All right, my brother. Way to take the bullet for Drake. But we all

know who has the last say when it comes to, oh, I'm thinking about sending an unreleased track to Kaisenat. What do you think about it, Drake? Like, imagine if Drake said no, guess what? The Kaisenat leak is never happening. So at the end of the day, UMG is just going to have to find a certain way to get Drake to officially put out music so they can get their return on investment.

But with Drake still having dominance over the chart sales and just engagement from, you know, just being the top most listen to rapper in 2020, for a still when none of his current music on the charts it's a testament to why UMG is so um as a tent to just go full out and just take down the whole IG account because if you look up this IG account all the content is still up there and it's going to take content creators a while to see you what they want to do with that content because it's free content literally somebody can make the own uh documentary i don't know if y'all ever heard of a youtube channel called what's

the dirt. But if one of those type of content creators puts the effort in and the time in to put together a whole Drake documentary using those free content releases from Drake through this Instagram account, best believe me, UMG will get involved because that would be taking food and money off the table that they otherwise would have had. So yeah, I don't want to drag this on too long. I could always talk about the Drake and Kendrick beef, you know, people enjoy what I do. so I always try to bring some new information that you might not heard. So with that being said, hopefully you enjoy me breaking down some of the aftermath tidbits that you may have otherwise not known.

So with that means, I think I, yeah, I think I covered everything. So and then Prime. Oh, Scheme was the last thing. Yeah. Scheme had a show in Canada. So he actually was able to get to Toronto and perform. If you don't know, that was the producer for the late great XX Tentatio. XXX Tentacian, which has interesting ties when it comes to him in the Drake Beef.

So with Scheme, of course, he's going to play a not like us in Toronto and video it. And then basically that's what this is right here. It's him showcasing how he's playing not like us in Toronto. And you can see they kind of turning up to it. You know, he didn't get the Rick Ross treatment whenever he tried to play, not like us in Toronto. But basically, as you can see, they vibe into it. He videoed it.

He put it out and the next time he tries to come to Canada, it may be a little hard to get on stage. But, you know, that's besides a point. So anyways, at the end of the day, the Drake and Kendrick beef aftermath is forever ongoing. And I think it's going to come to a head when they realize how much Kendrick has benefited from this off of saying that he's uniting and promoting the LA artist. And they're going to hold some sort of resentment for even showing up on that stage.

Because guess what? As you can see right here with the producer. if not like selling 18,000 units first week is not really it's not really translating into more album sales for the respective artists who thought Kendrick was promoting them so with that being said click my link tree in my bio let me know on one of my social medias what do you think about this overall aftermath of just the drinking kendrick beef what do you think about schoolboy q and sir getting their concerts canceled in toronto what do you think about mustard the beat maker for Not Like Us, selling as little as he did, along with Kendrick not even

promoting the album or his album once or giving him a feature, nothing. What do you think about that? And what do you think is the biggest takeaway from the aftermath of Drake versus Kendrick? I got Mr. Porter here. And we got a special treat for y'all tonight. Tonight we decided to do all of that, tonight we decided to do all the the shows. I mean, one show. One show. We decided tonight to do the show in accents. This one. This one. Yes. So special treat for you tonight. Vought do you want? You want it accents? We give you the accents. You want it? Whatever you want. Whatever you want, we give it to you. You like it? You like it.

I make it nice. I make it nice for you. Now, that was in Manil. his impression of just it was a horrible impression of you know the accent that he was trying to mimic because i'm not going to lie to you one of the things about eminem is that it's definitely a quiet taste and by a quiet taste i mean getting through an m&m album has to be some type of achievement when it comes to music consumers. Because the amount of double triple entendres, the cadence flows, everything that captures an M&M album

is just top tier when it comes to lyrical enhancement. Now, with that being said, of course the latest album that he put out, the death of Slim Shady, even though he is the second. Y'all know who number one is. Like, come on now, don't make me. That made me have to say his name.

But the second most popular hip hop rapper of all time, M&M, putting out a new album, safe to say, is going to make waves. So July 12th, 2024, M&M put out the death of Slim Shady, about an hour and four minutes of worth of content. And I have to say, I actually enjoyed the track, but of course, before I get into more of my personal sentiments of the album,

let's get into the actual sales, because what is analytics without being analyzed, right? Because the death of Slim Shady debuted at number one on the Billboard 200, earning 281,000 units in his first week. This marks Eminem's 11th Career Billboard 200, number one, tying him with Bruce, Springsteen. Barbara. I don't know who that is. Yay.

As far as the fifth most number ones in history. It's safe to say longevity is not even the word when it comes to trying to summarize Eminem's career. Like that's definitely underselling it as far as just sticking with longevity standpoint. So let's just talk about Eminem being a hip hop icon to the point. where you know how in the NBA, you get to a certain status in the game and they give you a statue. I don't know who's running Detroit, but some type of M&M statute needs to be as soon as you enter the airport and as soon as you leave the airport. That's how impactful M&M has been to the hip-hop community and especially to Detroit. So with that being said, all of the 16 tracks from the album charted when the album initially came out.

Now, currently in August 11th, one of the biggest things to stand out from Eminem is that, well, some of the biggest tracks to stand out from the album is, of course, Houdini, which is still the most successful track analytically off of the album, which is Houdini been on the charts for about nine weeks, and is still still the 19th most played track in the world. it peaked at number two so i got close to that number one but close but no cigar right which i don't even know what that phrase means but anyways um the second most popular track off of the album was toby the track with big sean and who is this big sean and baby tron that's been on the charts for about five weeks peaked at number 24 but it's currently the 84th most played track in the world but and then the roundoff The third most successful, analytically speaking, the third most successful track from the album is, of course, the M&M and Jelly Roll track title, Somebody Save Me, which we're just going to act like Jelly Roll is just a normal name. And we're just going to continue with our sales coverage. But safe to say personally, I think Jelly Roll is a ridiculous name.

But it's whatever. So having this amount of success in 2024 when you've been putting out music, impacting the master's. since 2005 is a LeBron-esque type of run that needs to be, is commemorated, the right word? I think I said that right. It needs to be highlighted. And the flowers needs to be in abundance, no ditty. As M&M really is just the epitome of high quality, high volume music matching together.

coming together and have a symbiotic type of relationship because the quality level, the consistency from Eminem, as we've seen, with some of our grace in the hip-hop scene, is not as easy to maintain. As we see right now, Kanye is, analytically speaking, putting up numbers on the charts as he still has the second most play album in the world. And it's not even Vultures 1. It's Voters 2 that he just recently put out. It's the second most played album in the world, which it's debuted stats technically because it just came out. So it's a little skewed. But still, I mean, to come out, be independent and to put out a new album, no promotion,

and still have the second most, and debut as the second most played album in the world, it's an accomplishment in itself. So with M&M basically mimicking that type of success on the charts, but also, which is me, personally, I think this is more important. It's also containing high quality content from one of our premier mascots when it comes to the hip-hop legacy. So anyways, Eminem now also has over, no, he has specifically 112 career entries on the Billboard Hot 100, making him the 19th act to surpass 100 songs under charts. And then of these 112 entries, 63 of them has reached the top 40,

placing him eighth on the list of artists with the most top 40 hits. Talk about an icon in this industry. Like, there's really not too much praise that's enough to give to M&M. Because as you've seen with the newer crop of artists, you come and you go. nowadays a rapper a singer has the career span of an NFL running back three to four years and then after that people just forget you ever existed so for emin them to be competing with the modern day acts the modern day goats a drake a kendrick a toddler the creator a nicky it's just it's just insane to see this level of consistency attached to high quality music. So anyways, that's why I started this off saying that Eminem is a acquired taste because safe to say, I acquired it.

You know, after listening to Eminem a certain amount, you kind of realize what you're going to get from them is not going to change. So you listen to it and you recognize it's high quality rapping. It's just the way that the beats are structured, the BPMs is a unique type of vibe that you get from an Eminem album that's not exactly fitting for every single scenario. right like I don't I don't remember ever being with the homies heading to a spot and them being like let's play that new M&M you know what I mean riding in a car you know I mean y'all trying to bump something hard right y'all trying to bump some and just get the vibes right before you go into the

spot never ever have I heard play that M&M or the M&M's never popped up when we're thinking of what to play to set the vibe. So anyways, this is just a testament to him having just a whole other demographic that he can tap into as, I mean, he was, before Drake came, Eminem was the most popular hip hop rapper of all time. So it's only right we point out his influence when it comes to pushing the genre for it. So anyways, let's get into my personal review. For Eminem's album, I'm not going to give a total.

personal review like I mean as far as like track by track I'm not going to do that because safe to say Eminem is a quiet taste I'm gonna keep saying that because he definitely is but for me personally I really like the track fuel with Eminem J ID I like the bad one track with Eminem and white gold as far as far as my favorites I like to I enjoyed the entire album I think this is very much a start to finish type of album if you skip around in the album you You probably won't like it if you skip around it. It's telling a story throughout that album. And it's not one of those, oh, you got to listen to it from start to finish.

But then you listen to it from start to finish and it sounds like a playlist like most of these mediocre rappers out nowadays. Eminem actually has a whole entire story that goes from start to finish. And actually, if you play it from the end to beginning, the story is reversed and still makes sense. So it's like a whole It's a whole playoff of the slim, shady character that he portrayed at a certain span in this career that led to so many opportunities career-wise. And then he had a turn. And then at this point, he's been in the game so long, he can reflect on both of those. And he does that in such a masterful way that it ended up being one of my most enjoyable listens to an album of 2024.

So that's why I say, as far as going track by track, I don't. want to do because that'll be like spoiling the story a little bit and it's kind of like a movie like you don't want to talk about the movie if somebody hasn't heard it yet so i'll just give you my standouts uh specifically which of course it's fueled by m& m and j id i i think that's some of the best what m and m and j id did on fuel reminds me of what big sean and kendrick did on holy key the high level bars execution and overall mastery on display that was shown on this track reminds me of holy key by big Sean and Kendrick it's not too many tracks where there's two rappers who are really really getting into it when it comes to lyricism

and giving you double triple entendres that could mean a plethora of things last time I even heard a well God's did technically had that from Jay Z little Wayne and Rick Ross but this is a no disrespect to Rick Ross but as a totality standpoint this is a higher quality track than God's did because everybody knows Jay Z went off for like three four minutes like to the point where I mean the track was basically his he went so long he basically was like this is got to be my track like I don't care if you got a loop to be I'm going off for verse one verse two and i'm gonna keep going to y'all just give me the crown of the best verse on god's did so it's more of a jz lyrical performance but also little wayne and rick ross held their weight which is why i even bring it up

in the conversation of lyricism at its highest state and it's one of the best rapping tracks i've ever heard in life so with fuel it brought me back to that as two rappers who are showing or displaying a master class on how to rap. It's as simple as that. And then, of course, my other favorite was bad one with Eminem and White Gold. That was more of a standout to me simply for the fact that Eminem did what Jay-Z did earlier in his career, where if you're a lyricist, sometimes it's hard to come up with certain melodies for the beat and figure out the right sonic that you want to be pleasing to the audience.

So whenever you get a person who can easily create those melodies, you can strictly focus on being a lyricist. That's why I think Bad One is such a great combination of Eminem lyricism and white gold melody as far as chorus-wise. So that's why it's my second favorite. And as far as my third favorite, I mean, I really have to go back to Houdini because I really like the way that he set the tone for the album with this being his single for the album. Because all the other tracks is more of playing off of the story.

So it's kind of hard to get into that while spoiling it. But anyways, that's why I think about the M&M album is really masterful. It's really a great display of lyricism. But as far as the vibes, the beats, I mean, it's a choir taste. Like I keep saying it. Like it's one of those to where you're listening. for the lyrics and you end up staying for the entire story because the lyrics is one thing because you could be talking about whatever you want to talk about.

But when there's a conceptual album and you stick with that theme throughout the entire album and make it all make sense, you realize that this man put another level of dedication into an entire body of work, which is something to commemorate and highlight because a lot of rappers nowadays just give half you know what efforts to putting together projects to give to their fans so there's a reason why m&M's been around so long in this hip-hop game so that being said click my link to your in my bio let me know one of my social medias what do you think about the death of slim shady debuting at number one on the billboard hot 100 albums selling 281 000 units in his first week. And with that being said, if you've listened to the Eminem album, The Death of Slim Shady,

what was your favorite track? The downfall of Kanye West mentally has to be studied. So many different things that's been happening in the current saga of Kanye West. But one of the biggest things to know is that even with his mental struggles and what he's going through, not to make him a victim, but to just blatantly put on front and put on display that this man is actively going through something mentally. I mean, it's just as obvious as day. So when you recognize that fact and then when you come over to the music side of things and he puts out an album, which is Vultures 2, As an independent artist, no promotion, and it debuts as the second most listened to album in the world. Of course, coming short to Taylor Swift. Selling about 82,000 units first week, you come to realize that Kanye West musically is still well consumed when it comes to the musical charts. But mentally, it's one of the biggest things I wanted to focus. on as you know a lot of people who were close to yay are coming out and saying a lot of disturbing

things from actions that we've seen in the past have effect of our on our icons one of them that stood out to me was um and the person I'm talking about that said all that is was mylo which if you don't know myelow's been like the second hand man the right hand man of Kanye west and he basically came out and said that and he named a doctor right i'm not going to say his name because some of the things he alleged and put on the doctor was insane but he named the doctor and came out and say and said that the doctor is a dangerous predator who targets African-American celebrities and he talked about getting the doctor right getting yay hooked on nitrous which is laughing gas and the objective

was to diminish yay's mental faculties so that the doctor and his business associates could extract millions of dollars from him now this is all from myelo so he could be lying right except we actually have video proof of yay on nitrous which is not like oh that means everything my lord is saying is right but i think we may have to uh you know how to take you know how to tell you to take certain things with a grain of salt we may have to lessen the dose on the salt because what he's saying might actually be fully true. Ryan Garcia, this is yay, I'm on a nitrous. So him just saying Ryan Garcia, him just

saying he's on a nitrous, it's disturbing in itself. And one of the things I would compare this to is the unfortunate passing of Michael Jackson, which came out to be his doctor prescribing him certain things simply for the fact that it's Michael Jackson, he can pay for it and give certain money to his doctor to do so. So when it comes to this situation, the way that they're talking about it and the way that his right man his right hand man is

basically displaying an unease of basically expressing his concern for Kanye and also saying that Kanye's things has been plunged by the people on his team leading to the loss of irreplaceable things such as Yee's Grammys, personal effects from the the births of his children and even his mother's death certificate. This is all coming from Kanye's former chief of staff. So it's like, if you're going to fire me, well, then I'm just going to release all the secrets I know. So that's why I'm like, we may not have to say this man.

We may not have to be like, oh, we can just completely throw away and discredit what this man is saying. Because usually when people get fired and they've been around certain things. for a while. They may have some actual truth, not saying it's all truth, but they may have some actual things to showcase to the public that we otherwise wouldn't have ever known. So that's why if this is, if any of this is true, especially the nitrous situation, it's very concerning. So that's why when his current chief of staff comes out and puts out this statement saying that, oh,

Ye is the happiest and healthiest he's ever been in a long time and taking a break from social media and toxic people who used and abused him are out of the picture. It's hard to see what is what and who's telling the truth, but from Kanye's actions,

from the way he's been portraying himself, we can, from an outsider perspective and from an insider perspective, say that there's stuff going on that's very concerning for Kanye West. So that being said, it's just really just looking out for one of the greatest people

to have a touch a mic and touch a mixing board, one of the greatest ever. It's just one of those to where you really have to show some type of concern for these artists because I've seen it with Juice World, with X X-extentation. I mean, there's actual signs that leads up to this type of stuff.

and acknowledging it is the first thing. And fans not condoning the actions is the second. So anyways, that's why I talked about the Voltus 2 sales, because no matter what you want to say, Kanye feels validated through everybody coming out and listening to his project with no marketing budget, I mean not budget, no marketing promotion whatsoever, and it's still being the second most play track in the world.

currently. So of course as far as the album specifically Voters 2 features collaborations from Kodak Black, Playboy Cardi, Future, Wayne. Little Wayne was interesting to see on album. That's another point. Young Thug, Future, Little Dirk, Little Baby. That's a designer? I thought he kicked them into the curve. I swear I didn't hear a design on Sky City. But I skipped a lot of these tracks because simply put simply put i think Kanye west put a lot of references on this album and called it a finished product 530 is one of the best tracks i've heard of 2024 until you get to the second half of it where he's literally just mumbling the flows and cadence that he wants for the track i'm like what in the world happened to my goat i've always said that Kanye is the best musician to ever

hop into hip hop simply for the fact that you know how good you have to be as an engineer as a producer to convince the likes of a Jay-Z that you can actually get in the booth and start spitting along with him.

The amount of beats you make for these popular musicians is enough to say that you're one of the greats. But then to cultivate your own album with you rapping, like y'all, y'all you've ever heard of um what's his name uh pierre bourne i think he was rapping over his own beats um

hip boy i don't think he's ever tried to rap over his own beats i think he tried once with naz but i think it was like a joke um who else wraps over the own bees it's really not too many to name but that's the point engineers famous engineers in the game don't rap over the own beats It's like if Dr. Dre put out an album and was rapping. Like, nobody was trying to hear Dr. Dre rap. People was just trying to hear his Aidaweights and high hats and the sounds he put together for EZ, Ice Cube, and NWA, right? So when Kanye was able to efficiently and effectively pull that off, releasing the greatest hip-hop trilogy of all-time, it just cemented him as an all-time grade. And I can just go down the line of what makes Kanye all-time.

great but I just really wanted to focus on that because that is why people come out time and time again when he puts out a project because you know at the very least the beats are going to be phenomenal but now I think if he would have had this type of rapping quality back when he started they wouldn't have let him hit the booth like he's really really underperforming when it comes to verses and the the execution of putting words together. It's really, what's the word? It's basically a disservice. Yeah, that's the word I'm looking for. It's a disservice to the amount of high quality beats that are on this album.

So anyways, that's my review of the album. It's not really too much to get into. It's basically unfinished. So that's my review. That's what my review is going to be. It's unfinished and until he finishes the album because, of course, he's updating it every two seconds, which is why I've said in a past,

if you listen to the podcast for a while, you've already heard me say uh purchasing physical copies is not something i do often but conier is one of those artists where if you really want to have the og version you may have to just purchase it and then download it because of course it's going to change it every two weeks and then or every two days and then because it's DSPs you can you have the OG file completely taken away to where if you didn't download it if you didn't purchase it now it's gone forever which is the argument for why it streaming platforms charge as little as they do because they tell major labels well technically they don't own it so that's why they don't charge them xyz because it's like if you

walked into um it's like you walked into like a a best buy right and all you had to pay was a subscription and then all the content in there you could just watch as you as you please it's basically what spotify with apple music all these other streaming DSP platforms are and why are artists get so upset when people talk about splits and revenue because they realize how much they're losing out on streaming platforms. But the only reason DSPs even came about was because of the piracy back in the physical copy day. So when the streaming platforms like Spotify and Apple Music said they could have more of a security layer over piracy or even negate piracy by making it easier to access your music, that's how the popularity of the DSPs came about. So after that,

we're getting back into the old days of people still pirating music hitting a certain stature in pirating music. I mean, even with movies and TV shows, I mean, there's links out there to where you can get the latest movie at your home. You know what I'm saying? I'm not going to give you the link

because then I have FBI in my door. But let's just say I may have saw Mario from the comfort of my house. You know what I'm saying? Allegedly. You know what I'm saying? I don't even, hey, what I just said, it's just podcast stuff. We're just talking, right?

So anyways, that's why the whole streaming has never been a great thing for the entertainment field and why you see so many lawsuits and people pulling out in the Scarlett Johansson lawsuit for Disney Plus, which you won, by the way. It's very tricky when you get into that territory. So anyways, why don't I say all that? I say all that to say this. Kanye West and his music is always going to be consumed at a high rate, But as far as his mental status,

I think his fans should put more emphasis on him working on that so that we can get, not the old yay, because that sounds crazy, but that we can get a more stable yay back because he put out some Candace Owen interview that they did back in 2022 where he was saying some of the wildest things imaginable. And that should tell you something,

if it's referring to Kanye. So anyways, Kanye obviously didn't really care too much for this Votter's two album because he didn't even finish most of the verses on these tracks. But as far as the beats, it's phenomenal. As far as the features, they did their thing. And as far as Todd Dollar sign, you know, of course he always shows up.

So I would give this a project an unfinished three out of ten because I don't care what type of quality, high-quality beats you have on an album. If you think you're going to mumble for a whole entire entire second half of the track and think I'm going to rate this anything more than a five, then, hey, got another thing coming because people actually out here trying to put together words and rap at a high level and here you are mumbling over tracks.

So that's just not it. So anyways, with that being said, I mean, of course, Kanye still has the second most play album in the world. As far as charts, he's not tracking any of the tracks from Votris 2 on the top 100. So I'm safe to say Votches 2 would probably have a significant drop off since everybody's already passed that first listen. But like I said, the mental aspect of Kanye West I think needs to be the focal point for the foreseeable future. So with that being said, click by my link to you in my bio. Let me know in one of my social medias.

What do you think about Kanye West and his mental status? And if you've listened to Votius 2, what is your, favorite track from that album and do you think it's a good album one of the biggest events and game changers just happened in the hip-hop music industry julie greenwald announced her reg uh resignation as c o o of atlantic records and ceo slash chairman of atlantic music group on august six 24. Now who's set to be the next up in line for those titles. Of course, none other than Elliot Grange, which if you don't know, is the son of the most powerful man in the music industry, Lucien Grange, who if you don't know, Lucian Grange, is the CEO of Universal Music

group and the most powerful man in music, bar none. So his son already has to be having his successful label where he had the likes of a six nine uh trippy red and he has somebody else i forget but anyways um now has promoted himself to to the CEO of atlantic music group and um as effectively created a monopoly like i think what they just pulled off in all intents and purposes should be illegal because now they have a monopoly over the music landscape. I mean, if y'all don't know the percentages when it comes to Universal Music Group alone, it's 57% of the entire 100% of the music landscape. So music market share, Universal Music Group has 57%.

Guess who's next on that list? Warner. Guess who just had his upgrade situation to Warner, the son of the son of the guy who's already the CEO of the most powerful label in the world. Now your son is on Warner that has a 15% market share of the music. music landscape. So that's a whopping 76% managed by Lucian Grange and his son, Elliot Grange. If that's not a monopoly, I don't know what it is, man. Like, sometimes I think people point this out and they came out with reports like, oh, technically they only own 37.6% because he's part of Atlantic. But let me tell you something. If Universal Music Group and one

music group both is CEOed by the Granges. Music is about to take an interesting term because no telling what the long, what the long term plans are from these respective people. Elliot Grange, to be fair, was the founder and CEO of 10K projects and had success to where his taking over of Atlantic Music Group made some sort of sense. it wasn't like he just came out of blue, which you really can't come out of the blue in the music industry because there's a lot of older people who've been waiting to get that position.

So you had to get some type of credentials before you can even get on that main stage. So since he completed basically his test run with 10K projects, they've now, specifically talking about Warner, they've now went into a different direction, having Julie Greenwald, who's been there since, If you're looking at the analytic dreams video version on Spotify, I basically have her first post up right here as far as from Atlantic Records.

And this was from like 176 weeks ago. But basically the biggest thing I wanted to touch on was that she's been a pivotal player in Atlantic music group and has definitely had so much passion for developing new artists for the Atlantic. And now that she's resumed. designing quote unquote and she's expressing confident elliott grange leadership it's it's very spooky times we live in because who's what's going to happen to the artist under 10k i mean 69 trippy red already has been struggling to sell in in the 1% as far as like topping the 100 as far as singles is considered and topping uh not even topping just getting into the top 50 when

when albums are considered. So Warner is obviously trying to reconstruct and trying to adapt the whole digital aspect of the modern era because, you know, AI has made it to where everybody's getting replaced. So in the next five to 10 years, if y'all thought Walmart self-checkout lines

was a disservice to the people who used to do it by hand, just wait until you see the job jobs that are going to be replaced by AI. I know that sounds a little, you know, glass half empty, but at some point, somebody has to, like, what did Mark Phillips say during his Doc River skit? At some point, somebody got to see what's going on. Like, we can't just keep letting them play in our face, and then nobody calls this out. We're like, we're just going to act like AI not going to take everybody's job. Like, at this point, AI can do a lot in such a short amount of time.

that there's a high percentage that you are going to at one point be replaced by the AI is already happening but somebody had to point it out so anyways um in another interview uh julie greenwald discussed the challenges of balancing her career in the music industry especially for women considering family life and then she said the reason that she resigned was due to her mentor lear Cohen. From an outsider's perspective, we'll never know if that's true or not. But let's just say the move is just beyond interesting and it seems very aggressive to lead to her resignation. Because this is literally the end of the Julie Greenwald era of the Atlantic Music Group. And the reason why you haven't heard her name brought up is because usually the people behind the

who's actually running the game rarely want their name brought up. I mean, if you're getting the revenue and the income from the top position, you really don't have to boast that much. Your work speaks for yourself. So now with her being gone and now that the Granges holding two of the biggest music labels in the world, this is a significant chapter in the music industry and a lot of artists, I'm going to start getting treated differently because now, instead of being buddy, buddy with Julie Greenwald,

who was the CEO of Atlantic, you have to conform to whatever Elliot Grange's visual snapshot is for the success of Atlantic Music Group. So I'd be interested to see if any... I'll be... Like, if the government... I don't know who can step in at this point. Like, I mean, they've effectively taken over the two...

biggest music labels in the world. So you already know that they have a plan that spans at least five to ten years. And what that is, hopefully is good for the artist. But who knows, man, because with Julie, I ain't going to lie. I mean, she literally was super pivotal for a lot of artist's career. I mean, from being at Def Jam back in 1992 to becoming president of Island records in 2002 to joining Atlantic in 2004 to be promoted as CEO-O-O and chairman in 2006 becoming the CEO and chairman of Atlantic music group in 2022 being instrumental in the careers of 21 pilots Bruno Mars Lauzi Verde Ed Sheeran like it's just a significant change that needs to be highlighted And instead of people trying to beef over the scraps that the CEOs leave them, they really have to start pinpointing how they can work together to try to have some sort of leverage when it comes to maybe one day an artist becoming the CEO of a music label.

A Magic Johnson-Lebron type beat, right? Just the player in the game eventually becoming powerful to the point where he's appointed to a set. CEO or chairman, but at this point, I mean, we've already seen Jay-Z do it, but ever since then, I mean, who's really been pivotal in doing that for themselves, right? So it's interesting. We're going to see what happens. The Granges own, the granges or the CEOs are the biggest music labels in the world. So only the future entails what they decide to do with this newfound power in the market share as far as the music industry. So with that being said, click by Linkery in my bio.

Let me know one of my social medias. What do you think about Julie Greenwald announcing her resignation? And what do you think of Elliot Grange taking over as the CEO of Atlantic Music Group, being the son of Lucian Grange, who is the CEO of Universal Music Group? And what do you think is going to be the inevitable outreach? come of this change in the music industry. Soon the world's top video gamers are going to be able to call themselves Olympians. Come on.

Nope, it's going to happen. You can't fight it. The International Olympic Committee just- Ain't they hating already. E-sports games. You know it's going to do well. The first event is going to be in Saudi Arabia next year. Olympic officials have held several.

He is not impressed. No word yet though on which games are going to be included for that inaugural event this is going to make jesse haweila very happy which makes it make me not happy but whatever all right so of course as you heard esports is coming to the olympics yes ladies and gentlemen we might as well clap it up because gamers we have finally made it to the point where we can call ourselves olympic athletes long time coming the most enjoyable pastime for many throughout planet earth is now being entered into the esports arena now despite those people who was announcing having so much vitriol and hatred in the hearts personally i think it's a great move especially for the international olympic

committee, which is the IOC, of course, to include this because of the many other sports. That's a little bit more of the boring side. Now, I'm not trying to be disrespectful, right? But racing, walking, being a sport, I'm not going to lie to you. I think we could do without it. But, hey, that's just me, right? You know, at the end of the day, equestrian events, shooting sports, uh, break. break dancing. There's a lot of sports in the Olympics that make you look at it and it's just like,

well, we just letting anything in nowadays. So with e-sports, always being a pivotal, competitive scene globally, I think it's only right that they have it at the Olympics. Because if you don't know, the 2024 Paris Olympics just concluded. Now, who came out on top? Well, I'm kind of disappointed you asked because let me tell you something. This right here, ladies and gentlemen, is what you call world dominance. Now, I know it may say we're tied with China for the gold medal count, which is technically 40 because we have 40. China has 40. So we tie with China.

But as far as overall, we had 126 medals. And the second closest was China. with a with a count of 91 total medals so with that being said it's very interesting when you get into the landscape of e-sports because that's just kind of add to the overall dynamic and the overall diverse palette that's offered during the Olympics so let me take this off the screen actually let me leave that up to right now so anyways you can watch that uh the I mean, you can look at the total metal count if you don't see it. Of course, analytic dreams video on Spotify to see the video along with the audio.

But basically, now, ladies and gentlemen, the competitive video gaming scene will be brought to the Olympics. And you may be wondering, what are they going to play? Well, a lot of the games like mobas are being considered, like League of Legends, first person shooters like Valor and CSGO, Fortnite. Those are some games to keep in mind when wondering, pondering, why in the world would they have e-sports at the Olympics? Because those games, if I do say so myself, is very entertaining to watch the best of the best go at it. So, e-sports have always been getting so much hatred. I mean, even in the video I played at the beginning, they had hate in their heart.

You know, they had to let they go at some point. But there's always been a debate on whether e-sports should be considered a sport. Does it involve strategy to the point where it's considered like an actual honorable event to label yourself an athlete? But just like some sports, I believe e-sport, well, not some. Just like all sports, I believe e-sports requires a sport. a certain amount of extensive training and preparation. It's not just show up and you can place top 10 in your local gaming tournament. Usually you have to put some sort of preparation into the specific video game you're about to play.

Because if you don't even know about the history of e-sports and the Olympics, it actually made its first appearance back in 2018 in the Winter Olympics being the first electronic event to display the Olympic emblem. when considering the location that it was at. I don't know how to pronounce this. I'm just going to let this AI read it off, but this is the location where it was at. Pyongchang Winter Olympia. Yeah, so whatever the AI budget said,

it was Pyongchang. I think that's how she said it. But anyways, so it was in that location where e-sports made its first appearance in the Olympics all the way back in 2018. So there's nothing new for e-sports to get recognized on this global scale.

And then also the virtual series back in 2021 marked the IOC's next step featuring simulations of traditional Olympic sports. And then just recently we had the Asian Games 2023 where the medals were awarded for seven e-sports titles, including League of Legends. That's why e-sports coming to the Olympics is not just an unfathomable idea, right? It's been around for quite some time. People are just now giving it attention. Even though gaming is one of those industries where even in the recession, it was climbing the ranks as far as popularity because guess what? People is inside and what can you do inside that's like top tier entertainment to pass time?

So recession proof always a top three option when it comes to enjoyable pastime with your friends. and now they are being honored in their respective life as athletes. Because of course, just like any sport, it takes a lot of preparation and dedication to be good at that specific or whatever game you're trying to be a pro in. So with the e-sports industry, you have to acknowledge that with the Olympics including it, it would definitely attract more tech sponsors from that field and increase. certain investments on the business aspect as far as the marketing strategies. Because if you don't know, when you bring new competitive opportunities to the overall Olympic brand, now a lot more sponsors are going to want to get involved to touch a different demographic that they never was exposed to. So that being said, the biggest thing to note when it comes to e-sports in the Olympic context is that this is a phenomenal.

idea. This is one of the more premier ideas I've seen from the Olympics. And we're going to have, I mean, if you think about the shooting contest, which I kind of made a joke about, but the shooting sports at the Olympics did have a standout figure as far as it was some old guy with like gray hair, but basically it was like all these glasses and stuff that his competitors was wearing. And he's over here placing, I don't know if he placed number one, but I think he definitely placed in the top three and he didn't have any of those enhancements the glasses to hide one eye like he didn't have any of that so he was a standout amongst the the internet simply for the fact that he basically said he didn't need all them extra gadgets so he was a huge standout from an event

that was widely considered boring because you're just watching people shoot and it's the pace is very slow you would think a shooting event would be more exciting but the structure of it, because of course they have to be safe, right? But the structure of it was very boring to say the least. And some of the standouts is from sports that I know for a fact, most y'all do not watch in your free time. I mean, Simone Biles being the oldest U.S. all-around champion in history in clinching her third Olympic birth, as far as,

dominance in her specific sport, y'all can't tell me three to four other athletes other than Simone Bios. So when it comes to that specific sport, now you start to realize that there could be figureheads like a Simone Bios from the gaming space, the e-sports space that could take the Olympics to a whole other level. I mean, Katie Ladeke,

Shakari Richardson is one of those to where I don't know anybody who is actually, looking up certain athletes in that field, but when Shakari Richardson popped up and basically made her claim as the fastest woman in the world, then everybody started to pay more attention simply for the amount of personality and charisma that she brought to the sport. It's always those who bring the most attention to the sport that ends up uplifting the overall event. Without your Simone Biles, your Katie Ledeke, your Shakari Richardson, your Steph Curry's, your Rachel Glens, your Max Irvings, you wouldn't really have a overall feel that the Olympics was going on.

But because you have standout icons in their respect of sport, no matter if you watch the sport outside of the Olympics or not, you're engaged and invested in the entire event. So that's why I think Esports coming to Olympics is such a great thing and obviously this won't happen until 2025 to 2023 in Saudi Arabia but where it will be held.

So with that being said, I think the overall inclusion of is a great thing for the overall Olympic brand. So one more time for my people over at analytic dreams video on Spotify to see the video along with the audio let's just look at this total the the final end count for the 2024 Paris Summer Olympics and as you can see USA remains

unequivocally the best overall when it comes to Olympic sports so that being said click my link to you in my bio let me know one of my social media is what do you think about the Olympic us the Olympic games adding e-sports and what game would you like to see the most at the 2025 Olympics? Artificial intelligence, the core of yet another strike impacting the entertainment industry. And this morning, video game actors will hit the picket lines. Bob DeCastro is in Burbank, where they are demonstrating right now. Bob.

Good morning, yes. This job action got underway at around 9 o'clock this morning. A pretty big turnout in front of Warner Bros. Studios. I'll show you the picket lines right now. Analytic dreams on Spotify to see the video along with the audio. Currently, they're showing live video of LA video game actors hitting the picket lines. Members here, he's a performer as well. So for folks at home that don't understand what it is with artificial intelligence that you're fighting for,

what's the biggest sticking point when it comes to artificial intelligence? Yeah, these development companies, they want to take our data, our movement, our voice, and they want to give it to AI to replace us, to get rid of us, so they can keep churning out product after product and remove us performers from being able to give our experience and tell stories in the way that we can. You're a performance artist or just a performer as well. So you do some of the Spider-Man video games and they follow your movements and things like that. That's an artistic form, but they want to be able to use all of that and have a computer,

basically generate the same thing? Yeah, take basically a library of the movements that I do, that my fellow performers do, and basically try to get a machine to spit up things that are close enough so that they don't have to use us anymore. So the negotiations have been going on for like a year and a half right now, and the studios are saying, hey, we came with some concessions when it comes to guardrails for artificial intelligence, but you're saying this is not enough? I don't think it's enough. They are giving provisions for voice and, you know, for the big names that they want to use to sell their games.

But when it comes to movement performance, they simply don't want to give us the predictions that we desperately need in this new age of technology. And with this rapidly changing, rapidly evolving new tech. Just Siri, thanks so much for your time. We appreciate it. I should tell you that this. All right. So, of course you heard it there. another dispute with the big suits in Hollywood when it comes to their use of AI to take away

other jobs from the everyday working citizen because if you think about it we've seen this before in a similar entertainment field but of course still under sack a Astra which if you don't know it's the screen actors gills American Federation of Television and Radio Artists. So when that happened, which was not too long ago, I think last year is when it happened. But basically, it marked the first time since 1960 that both unions were on strike simultaneously. So the writers and the actors went on strike. So if you think about it, they went on strike for about 148 days, while the act.

actor's strike lasted 118 days over the same issues that video game actors are now going through with the whole use of artificial intelligence in the industry and with the strikes it led to a lot of famous actors a lot of famous writers coming out and speaking up and giving the voice to promote the movement because the strike was leading to a lot of cancellations of numerous shows and films. And I don't even know if Hollywood's recovered from that strike, right? Because from the movies, from the TV shows being canceled, pushback, it led to them overall coming to the writers and giving them a three-year agreement. three years right the three year agreement with the alliance of motion picture and television producers

which is the a m ptp including better pay protections against ai and improved working conditions and of course you had the actors agreement where sac aftra secured a new contract that included significant gains in minimum pay for background actors regulations on AI and better self-tapping rules. So, striking and stoppage of work seems to be beneficial 90% of the time for the everyday working citizen. And the reason I say everyday working

because it's like the big suits who are basically the puppeteers in this game called life always have certain longevity. goals to make them more money and that doesn't always include the everyday working citizens sometimes it just includes trying to cut down on the workforce but still increase income and revenue coming in so whenever we point out those tactics in this fashion i mean it's super egregious actions on uh trying to cut down the workforce as artificial intelligence you already know the evolution of it is getting to the point where it's scary is really capable of a lot of things so when it comes to the overall perception

of just the big suits puppeteering people and trying to get them to agree to certain guidelines to be able to use the image and likeness through AI that's when these type of strikes and revolts happen so that being said getting into the video game voice actor strike because of course it It's in the same line of the writers, the writer's strike and the actor's strike. Basically, the performers, like you heard in the video, fear losing control over the digital likeness, which is voice and image due to AI. And they said that in the contracts, it was stated that they can make digital replicas without their consent, which is why you're seeing the strike now.

And then the potential impact of that is that with the evolution. of AI, it could allow companies to just go out and create whole new performances without the actor's involvement. So now you take the actor, you let him do the motion capture, you use AI, and now you never need him for the next 40 to 50 to 100 years. Most of these major corporations plan out that long, right? So when you're using it in that fashion, it's great that people are realizing that stoppage of work has been working in the past. I mean, I think the, uh, the mail, I think it was the UPS drivers. They went on strike and got paid even more.

The writers went on strike. And obviously, like I just said, their, their contracts improved. And the actors went on strike. And as you can see here, their contracts improved. And I believe the pilots, I believe the pilots went on strike at some point. And they ended up getting a pay raise. But I'm not super, um, um, enforcement. on that aspect, but I think it was the pilots.

I don't know if it was like for what airline, but I believe they all just went on strike. So like a lot of flights got delayed and they ended up getting paid more. So stoppage of work helps a lot whenever you have strength in numbers because no matter how much they say we can just replace you, obviously they can't because these stoppage of work tactics wouldn't have been successful in the past. So anyways,

Getting back into it, the union stance is that Duncan Crabtree, which is the Sagaftra's national executive director, has some sentiments to say, and this is him right here. This is what he had to say. And that is, one day longer. One day stronger. One day longer. One day stronger. One day longer. One day stronger.

One day longer. So of course, that's their motto right now. And from the campaigns he's led in the past as far as revolting with the writers and actors, he may know a thing or two about how to affect these corporations to actually get the proper benefits for the workers. So he's leading the charge. He's coming out giving their stance, basically emphasizing the need for illegal and contractual protections against the misuse. of AI. And then he also said another quote where he said, quote, the threat is to have to compete, the threat is to have to compete against yourself to compete against a digital replica of you

that somebody else controls. So I think it's like, it's like a pause after that. So I think he's basically saying the threat is to have to compete against yourself, not to compete against a digital replica of you that somebody else controls. So of course, that makes all the sense in the world, right? Well, of course, the video game producers came back out and they said that they've addressed the union's concerns and they don't know why they're striking. I mean, figure that, right?

How surprising the big conglomerans don't know why people are revoting for the misuse of AI and basically are saying that they found common ground on like 24 out of 25 proposals with AI protections included, which is very vague. And we don't know what the one claim they didn't agree on. We don't know what that was. But even the 24 out of 25 is vague because obviously it didn't show us anything.

So with the whole economic aspect of it, I mean, if you really think about it, video games is larger than life currently. When the recession, not the recession, when COVID happened in 2020, video games exploded as far as popularity because everybody was in the house engaging into all the backlog of video games that were available to them. So as far as the industry currently in 2024 has been estimated, evaluated to be over 300 billion larger than even the film and music industry and that's combined larger than film and music combined just to put in perspective how big gaming is on a global landscape and of course in 2023 the global video game industry generated nearly

184 billion in 2023 with projections reaching uh 207 billion by uh 2026 so of course it makes sense why certain people who feel like they're trying to cut down on the workforce and use their likeness via AI would not sit right with them. Y'all making all this money off of us and still trying to find a way to discredit us and use our likeness without our consent. So anyways, over 350 video game performers and Hollywood actors have participated in the picket at Warner Bros. Studio. And as far as the historical context, I mean, the last video game actor strike was in October 2016 before AI was even a thing or even a central issue. So when it comes to negotiation talks, I'm thinking it may take around the same amount of time that the actors and the writer's strike took. Because if that took around 118 to 140 days, then no telling what the video game act.

actors who have to go through to get the industry to be like, you know what, maybe we shouldn't take advantage of you all, right? So even though some people have mixed views on AI saying that, oh, AI will lead to better quality because now you can have checks and balances that are not including the human error element is still a misuse when you're trying to replace human actors entirely. So this legal. battle between the video game actors and the big conglomerance in the industry in the gaming industry is going to be ongoing and it's going to include a lot of different groundbreaking achievements on either side because

of course something has to happen like stoppage of work always results and the solution coming even faster like somebody's going to break and judging off history. It seems like the companies won't be able to afford the workers taking off for too long of a time because now this is happening again and again and people are realizing it's actually effective. So to stop it, then just do right by the people who has done right by you for so long to make you one of the more profitable entertainment industries in the world. So with that being said, that's basically all I've really had. I mean, the overall point is that big companies need to stop taking the Walmart self-checkout route with every single entertainment lane and thinking it's going to work.

Not everything can be replaced by AI and people are just going to be like, oh, well, I guess I don't have that job no more. No, some people are going to actually try to speak up and form unions like this to make their point. even stronger and emphasize it even more. So that being said, click my link tree in my bio. Let me know one of my social medias. What do you think about the video game actors going on strike? And also, as far as the acting strike and as far as the overall AI concerns, what is your take on the situation?

And more importantly, whose side are you on?