Analytic Dreamz: Notorious Mass Effect - "TINASHE - NASTY"

Starting point is 00:00:04 How ironic that the track nasty is currently sitting at 69 as far as the most played track in the world. Now, ladies and gentlemen, Tanase has caught herself one. Peaking at 69, being on the charts for about two weeks, let me tell you, TikTok works wonders. because not only is the nasty track doing fantastic but the track from tenache titled songs for you has now sold over a hundred thousand units in the u.s so not only is the track nasty another here for tenache to put on her achievements but it's also helping out other tracks and projects from her. So as far as what this means for

Starting point is 00:01:05 Tanasha, just recognized that it's the biggest streaming track Tanasha has ever had as far as in recent past years. Because just making it onto the

Starting point is 00:01:21 charts isn't enough. You got to stay on the charts and you have to show some type of rise and that's what Nasty is doing. As it first came on the charts with number 90 or being the 90 most 90th most played track in the world then it climbed the charts into 69 so it's only been on the charts for two weeks so it seems like it's going to keep rising as far as the popularity but as far as ticot the nasty track from tennashi rose to number three marking a new peak after five weeks on the charts so think about that The type of rise that Tenache is having with the track nasty is very unorthodox. And I think personally this is only able to even exist because of the TikTok platform,

Starting point is 00:02:14 which is why certain musicians, like I just heard Rod Wave, he started off a song. He just randomly said free TikTok. I was like, whoa, hold up now. When that happened, when that started to be a thing, y'all got to start wearing free TikTok on your shirts, on your pants, glasses like is that really a movement like like put me what kindrick say bear with me for a second let me put y'all on game like somebody put me on game because i ain't know that ticot was out here really filling people's pockets like that when it came to musicians because usually when it came to TikTok the only people I've seen who really had it like that as far as like getting money like for real for real is the NPC people on TikTok but as far as musicians I guess it makes sense because it bubbles up an authentic rise of people's liking to your song and then like in Tanashi's case it becomes one of the most successful tracks in your career even if the track first came out and didn't get too much traction now

Starting point is 00:03:24 that TikTok took the track and people start to go through its algorithm to listen to your track. Now it's bubbled up on the billboard charts, whereas we get a track debuting at 90, but now it's not going down that's rising to number 69, which is currently at for the Tenasha nasty track. So TikTok is really actively reshaping the music discovery system. in a way that a SoundCloud used to, a Spinella used to, cassette tape, vinyl, like, that is how influential TikTok is on the music landscape. And I cannot answer why. Instagram, YouTube, Facebook, they haven't been able to replicate that same level of authentic rise when it comes to short clips. But let's just say the algorithm at TikTok must be something. special because the U.S. government consistently keeps trying to get them to that best the TikTok

Starting point is 00:04:30 American portion to a U.S. company, so an American company basically. So obviously America wants to find, well, the U.S. government wants to find that out too. They're like, how in the world is your algorithm blowing up artists who, in other words, without it, would be irrelevant? you know not to be too harsh on tenache but when's the last time that she had an organic hit on the charts so for ticot to authentically build that organic engagement for your track for it now to bubble up on the billboard charts i mean ticot has some different level of power when it comes to music discovery and having audience engagement so that is actually wild

Starting point is 00:05:24 to see TikTok translating music into broader recognition for it to become mainstream on the Billboard Hot 100 simply put it's showcasing how valuable

Starting point is 00:05:41 TikTok actually is like forget all the other stuff with the NPCs and stuff this is what TikTok was made for it music wise this is the best as far as being a musician if you're not putting out if you're not putting out your music consistently on

Starting point is 00:06:00 tic-tok you're not doing it right so that's basically it that's all i wanted to cover really none else to get into to nashay congratulations to you i know academics is probably fuming because he hey he was like if she ain't gonna be popular through me then i don't want it you know i'm glad you found another way to be you know successful on the charts and at the end of the day you know she did have her biggest streaming day with nasty as far as putting up a 1.7 million streams on Spotify back in June 19 so of course it's a test to TikTok and hey that she shows once again that if TikTok goes away there's going to be a lot of artists out there you know grieving and mourning the loss of the platform that once blew them up called TikTok.

Starting point is 00:07:00 So with that being said, click my link to view my bio. Let me know in one of my social medias. What do you think about Tanasei blowing up on TikTok via her song, Nasty? And as far as the evolution of TikTok and the amount of artists has been able to blow up, would you miss TikTok if it was eventually banned from the U.S.?

Analytic Dreamz: Notorious Mass Effect - "TINASHE - NASTY"

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