Analytic Dreamz: Notorious Mass Effect - "TYLER THE CREATOR'S 'DON'T TAP THE GLASS' DEBUTS AT NO. 1 ON BILLBOARD 200"

Episode Date: July 31, 2025

Linktree: ⁠https://linktr.ee/Analytic⁠Become A Patron Of The Notorious Mass Effect Podcast For Additional Bonus Audio And Visual Content For All Things Nme! Join Our Patreon Here: ⁠https://ow.ly/oPsc50VBOuH⁠ In this segment of Notorious Mass Effect, Analytic Dreamz dives into Tyler, The Creator’s DON’T TAP THE GLASS, debuting at No. 1 on the Billboard 200 with 197,000 units, driven by 128,000 album sales from exclusive physical offerings. Analytic Dreamz explores other top 10 movements, including Alex Warren’s You’ll Be Alright, Kid (No. 5, up 207%), Ozzy Osbourne’s surge to No. 7 post his passing, Jessie Murph’s first top 10 with Sex Hysteria (No. 8), and BTS’s live album at No. 10. Detailed stats and chart insights included. Privacy & Opt-Out: https://redcircle.com/privacy

So in talking about Tyler the creator, we have to put on Front Street how in the year of 2025, we've had size 7, we've had Arbor Karen, of course, Playboy Cardi leading the pack when it comes to analytical performance on the hip-hop side of things. But as of right now, we've definitely had more hip-hop superstars come out of the woodworks. And this is what Tyler is one of them. As far as when he came out and his debut, he ended up. putting up a 197,000 equivalent album units in his first week. And plus, it was just shorter week because it was released on Monday. Now, I haven't had a full deep dive into that album of Don't Tap the Glass. So this is essentially what this is. This segment's going to be.

So as far as 197,000 equivalent album units, you do have to know that 128,000 of those were album sales. Now, usually in the land of streaming and digital. it's very hard to do that because of course if you look at on-demand streams he was still up there with some of the big dogs as far as 93 million on-demand streams but ultimately Tyler the creator

really has a solid fan base that comes out and actually purchases his music rather than streaming it like 95% of artists audience do so with that out the way also Jack Quees Webster now of course you already know how I feel about him No need for me to reiterate, right?

No need for me to tell you that Jack Quees-Webster performed at one of the deadliest concerts of all time, right? No need for me to tell you that. I mean, as far as AstroWorld and then him giving that apology like he was half asleep, why even bring that up, right? So I'm not going to do that, obviously. So Travis Scott is currently holding the number six spot as far as the number six most played project in the world. So now we have more hip-hop superstars coming out of the woodworks. And then of course, can't forget the clips as Pushy T.Mallis let God sort them out as currently the ninth most play project in the world. Now, halfway through the year, if you would have told me we would have had three hip hop albums in the top 10 and it wasn't Side 7 or Aubrey Karen,

I would have told you that you were out of your mind because it was looking like Morgan Wallen was going to continue to put BTA on the whole music industry. Not even to mention K-pop demon hunters that literally doubled China. overall revenue as far as in the music industry because literally is one of the most successful soundtracks of all time going all the way back to Encanto under Disney and that was like two to three years ago so k-pop demon hunters if there's no bias should win a lot of grammies when it comes to best soundtrack now with that out the way i always say that when it comes to analytical performance it does not mean you have high quality just because you sell a lot it's not mean you make high qualities just because you don't sell doesn't mean you make absolute garbage the two don't

correlate but sometimes they do for k-pop demon hunters actually listen to the soundtrack and i like it i like the um my favorite track is from the saja boys off of that soundtrack i think it's called your idol i love the chorus because let me see i think it was the idol yeah you're an idol that's what it's called from the boy band called um sajia boys and it's actually fictional in the movie so to have a great story along with a great soundtrack and then not even to mention the people behind that team as the same people who made Spider-Man across the Spider-Verse. So whoever's the A&R ears behind the people cultivating the soundtrack across the Spider-Verse, because of course the first one has sunflower,

the second one had Metro Boomin cultivating the project. Ultimately, you just come to realize that that A&R team is one of the best that we have as far as putting soundtracks together for movies. Anyways, getting back into Tyler the Creator, because the reason why I say that is to give you the landscape of music to showcase why Tyler the Creator, the charts as far as having the most popular album in the world currently is a huge feat Morgan Wallen's been putting BTA in the whole industry.

K-pop demon hunters have had the most surprising analytics we've seen to date for a soundtrack and of course Justin Bieber's swag is doing pretty solid but ultimately I wanted to get into that and of course as you as you can see right here analytic dreams video on Spotify to see the video along with the audio we're about to get into Tyler the creator in an Instagram interview basically answering some questions from fans. And with that being said, then we're going to get to the rest of the statistics from Don't Tap the Glass.

But all I got to say, as far as my personal opinion, I really like the actual title track, Don't Tap the Glass. And then I like the, there's one of the tracks where you could really tell that somebody broke his heart.

Like, I don't know what man, I mean, I don't know what person broke that man's heart. But ultimately, Tyler, the creator, had to let you know that he is, yeah, it would stop. Whoever was playing with Tyler, Pause. I mean, I guess play. I don't know.

But hey, however Tyler Swing, you know what I'm saying, it's up to him. But, you know, I just don't know how to call it right now. So anyways, as far as stop playing with me, somebody was definitely upsetting him in that manner. Let's just put it like that. So I like stop playing with me and I like don't tap the glass. But anyways, let's get into a little bit of his interview with Instagram, analytic dreams video on Spotify to see the video along with the audio because we're about to get into his interview right now.

Ways, physically and the creative stand. I skip it because I know I had to, it was like something else on the beginning of film. Like, they was asking random stuff. This is like actual good questions right around here. To just deliver. Yeah, right here. That's what it was. I just booked residency in Vegas.

I leave like in two weeks. But it's like my first long-term project. I'm usually like short-term projects, but it's like award shows or music videos or campaigns. It's like a weak project. But it's the first time it's like a long-term one. And I know the performance quality they expect is like high every single night that we'll be doing it. So I was just questioning like how to maintain creative stamina and energy, like to just deliver a show every night. And not just go through it, but like to actually bring something because people are coming to see me and like I want to make each show good.

I mean, I've been heard calm down, chill my whole life. So I'm just naturally turned. But like I'm 34 now, so I'm on saying. No, it's just like by myself moving non. That's a little first minute to the last minute, no one else will stay just me. And luckily I only drink water. I don't drink alcohol, I don't smoke or nothing.

But I try to stay physical throughout even my downtime. So like riding my bike as much as I can, going on walks. I was talking to someone out there and it was like, Like, people don't walk in Los Angeles? I was like, I do. Like, we'll park our cars somewhere and we'll go walk to the store or whatever,

the movies or da, da, da, da. Like, you gotta also keep that up as much as possible. We was in Miami. We was in Miami. I had a show two weeks ago, and we had our off day, and we went jet skiing and, like, walk and get sushi, and then found this ice cream spot. We eat ice cream, and then the homie just walked up

and it was like, you're it. You just had a bunch of 30, 10-year-old's playing tag 45 minutes. All right. So that was one of the instances I wanted to show is as far as him actually given up-and-coming artists some advice as far as, you know, being on stage, keeping your energy up and how does he stay fit outside of it? Because a lot of people be thinking that, I mean, some of these hip-hop artists do be, you know, they'd be on a lot of substances. Let's just put it like that. But in general, you don't have to be on substances to be a great hip-hop artist because, you know, you know,

As far as certain artists who make it popular to use certain substances and make it seem like that's the only way to be a cool hip hop artist. As you can see right here, Tyler is one of the top dogs in the hip hop game and he's not the one advocating for, oh, I can only make certain tracks when I'm on drugs. I got to be off of everything to make a solid track. I don't feel like myself when I'm not taking certain stuff. Tyler is one of the greatest examples, in my opinion, of a hip hop artist topping the charts without pushing some of the substance abuse and things that are. nature. So yeah, that's why I wanted him to answer because a lot of people just think hip hop artists are just like just out of their minds just to create these tracks because it's, it's very popular as far as currently. That's why I'm going to leave it at. So anyways, Tyler the Creator also

has his, the most successful track off a Don't Tap the Glass is currently Big Poe. That's currently the 33rd most played track in the world. And then you have 11 tracks in 10.5 tracks in total that's on the chart so shout out the title for that but sugar on my tongue is the 41st most track in the world and then you have ring ring ring which is the 44th most played track in the world and then you have sucker free which is the 48 most played track in the world and then stop playing with me as the 51st that's my personal favorite track which is why i always say you know just because you sell a lot well just because um actual streaming analytics is not dictating of of quality.

Sometimes it is, but it doesn't automatically correlate. So stop playing with me. It's the 51st most played track in the world. And then Tyler the creator has mom in them. So it's like, all my mom in them. It's the 54th most played track.

I'll take care of you as the 55th. Don't tap that glass, which is my favorite track personally. That is the 56. And then don't worry about, don't worry, baby, is the 59th most popular track. Tell me what it is.

It's the 82nd. And then of course, okay, so you only have. He has 10. So he has 10 in the top 83, which is a phenomenal accomplishment, like I stated at the beginning of this segment, the status of the hip-hop game was literally waiting to see what would happen between Drake and Kendrick. And now that that seemingly dying down to the point where we don't really hear that discourse as much, now you see a lot of these superstars popping out more and more to put our albums. But what's the bad thing about is that it seems like you can only

garner certain attention when you're beefing with certain people, which is why people were criticizing the clips rollout because, you know, they called out Jaquise, which I don't like them either, but it seems like it was random. They called out Travis Scott and then Pusha Tea also called out their label, Def Jam, for not letting the Kendrick verse be put out on their album under Def Jam. So they had to leave Def Jam to have that Kendrick verse on their album. So those are two scenarios where somebody can say you're perpetuating beef to sell a project. But then you have Travis Scott come and guess what he's saying? He's saying, forget old people.

I'm the one pushing teas or something like that as far as like selling merch. So then you have that as far as Travis Scott's album doing phenomenal. And both of those albums are doing well as far as the clips album being a ninth book play project in the world. You have Travis Scott's album currently being the sixth most play album in the world as far as Jack Boys 2. And then Tyler the Creator comes out of nowhere. Surprise, rap, EP, really dance. I don't know what you really quantified as.

But ultimately, there's really no beef on Tyler's point. Like, a lot of people trying to cultivate certain beef. But like I keep saying, Tyler, the Creator is one of the few big dogs, not just regular stars. One of the few superstars in the game that doesn't push the negative, the whole negative stereotypes that comes with being a cool hip-hop artist. And so I think Tyler the creator did a fantastic job on just being positive and still having the number one album in the world. So I just wanted to go over that because I haven't touched on album. I haven't touched on that's a pause. But I didn't want to finish that at all.

I'm just going to pause that. I haven't covered Tyler the creator's album in quite some time. So I wanted to do that in totality. Give you all like a summary of what he's looking like in the current landscape of music. And we'll see how long he keeps the number one slot. and we'll see how long his 10 tracks is on the charts. But with that being said, click my link to your in my bio. Let me know one of my social medias.

What do you think about Tyler the creator's album? Don't tap the glass going number one, selling equivalent to a 197,000 album units in a short week. Remember, it dropped on Monday. It didn't even drop on Thursday. And then ultimately, what is your favorite track off of the album?