Analytic Dreamz: Notorious Mass Effect - "UMG FIRES BACK AT DRAKE'S LAWSUIT OVER KENDRICK LAMAR'S 'NOT LIKE US': AN 'ATTEMPT TO SAVE FACE'"

Episode Date: March 18, 2025

Linktree: ⁠https://linktr.ee/Analytic⁠ In this segment of Notorious Mass Effect, Analytic Dreamz dives into the explosive Drake vs. Kendrick Lamar feud and Drake’s defamation lawsuit against UMG. From Drake’s 'Family Matters,' accusing Lamar of abuse, to Lamar’s 'Not Like Us,' alleging Drake’s misconduct, the diss tracks escalated tensions. Drake claims UMG boosted 'Not Like Us' to tarnish his image, citing a pay-for-play scheme and harmful video imagery. UMG counters it’s just rap hyperbole, moving to dismiss. Analytic Dreamz breaks down the legal battle, evidence disputes, and real-world fallout as the case unfolds.Privacy & Opt-Out: https://redcircle.com/privacy

And I quote, instead of accepting the loss like the unbothered rap artist he often claims to be, comma, he has sued his own record label and a misguided attempt to solve his wounds, period. End quote. So with that being said, ladies and gentlemen, we are getting into another installment of the UMG versus Drake. ultimate war going on currently. I don't know if y'all watched it Invincible, but as far as the Invincible War, the UMG war is a lot more satisfying for a lot of music industry connoisseurs because Drake has definitely put here's prime as far as on the charts in jeopardy. Because if you don't know, UMG currently has 54% of the entire music market share, right? Universal has,

54% Sony has 30%, Warner has 10%, and the others as far as smaller labels and independence, they have collectively 7%. So Drake has been a part of UMG for quite some time now since 2009 to be exact. So for him to now in 2025 go at UMG via a lawsuit post rap battle. And that's very important, especially what the definitely. defamation lawsuit citing the track that ultimately lost you to write battle. It's a great area that is going on for quite some time because both sides won't admit their own faults.

Drake's side won't admit entering into the battle amidst negotiation with UMG. And UMG, they won't admit certain practices. And let me just say allegedly that they did to give side-sufficiency. I mean a white tank top I mean I always forget his name my fault Kendrick they give Kendrick the upper hand in the battle so with that being said we're going to get into a lot when it comes to Drake versus UMG because we have a new lawsuit yes ladies and gentlemen after a hundred million pages of lawsuits there's still more to get into and then dive into because just recently UMG has released their lawsuit responding to Drake basically letting

him know that hey, Drake engaged in this publicized rat feud. We didn't force him. That's essentially what the lawsuit is about. Analytic Dreams video on Spotify to see the video along with the audio because of course I have the entire 32 page document up on the screen because if you don't know, if you haven't followed a podcast, right? I've covered this battle, well, this war, I might add extensively to the point where the first petition that was dropped on Drake's side was the Spotify side, right? Back in January 15th, which you can look up on a notorious

Mass Effect podcast, whatever podcast platform you're listening on, I talked about how Drake dropped his first legal petition, but it's still suing UMG, right? So a lot of people are saying, oh, look, he dropped the lawsuit, UMG won. But of course, people just not reading the full lawsuit, they're just ultimately coming up with their own conclusions based off headlines, right?

That's why I like to get into the whole lawsuit. So at the end of the day, you can say what you want about my opinions but I do try to showcase the full scale of what's going on and let you decide what is ultimately the right side as far as Drake and UMG

so anyways Drake dropped the petition for Spotify but he's still suing UMG and then fast forward to March 5th 2025 and of course Drake dropped his petition towards IHeart but of course it's still suing UMG over the defamation track well the defamation lawsuit as far as

not like us now with that being said there's a lot of things that we have to get into as far as the petitions being dropped and as far as the lawsuit versus UMG because we have to cover the entire spectrum so I'm going to get into the overview of Drake versus UMG I'm going to get into the internet reactions because they were hilarious. I ain't going to lie to you. Some people on UMG side, some people on Drake's side. And I'm just here loving every bit of it because, of course, we're almost at 10 million downloads. So at some point, you know, we're going to hit that mark.

And I think these type of beast is, let's just say, getting us to that milestone expeditiously. You know what I'm saying? So anyways, Drake and UMG. The first thing I want you to know is that, of course, the rap battle is the main cause for this defamation lawsuit. Another part of this lawsuit that's entirely just dismissed by the other side is the bot's allegations, right? Because Drake basically said that he would have had more of a fair shot if UMG didn't engage in certain practices to uplift Kendrick's song to the masses, right? It's seeming as if Drake is saying that you suppress my family matters track to promote a not like us track, which is calling me a pedophile.

right so that's the main two points of the lawsuit defamation and accusing kendricks team of using bots so basically to get more in depth into it he basically claimed a universal music group promoted not like us to damage his reputation allegations of UMG secretly paying third parties is still amongst the lawsuit so even though he dropped a petition going towards or going at iHeart he's still including them and certain tidbits of this lawsuit, which means if he ends up winning, I heart is still going to have some ramifications, especially since they are one of the third parties

that Drake is alleging that UMG secretly paid off, right? And of course, he also is talking about not like us as far as the music video, as far as the cover art being malicious, right, and associating him with sex offenders. That's another part of the lawsuit. Right now we're getting to the overview for people who don't have the longest,

attention spans let me just put it like that you know i won't call y'all tick talk brains right i'm just going to say you may not have the longest attention span so right now we're getting into the overview i'm going to get into the internet reactions and then we're going to get into the entire lawsuit because i read the whole thing took notes and i'm going to go through the whole lawsuit page by page and we're going to break it down so get your favorite snack you know whether it's popcorn but your favorite drink you know and we're going to get into it so that being said UMG's response in totality was basically calling Drake's lawsuit misguided saying it was a reaction to losing a rap battle and argue that the disc track was a form of artist artistic expression using hyperbole and exaggeration and then of course

they quoted Drake himself because I guess UMG was trying to get in their lyrical back right so they quoted Drake's own disc tracks where he used similar inflammatory language which we're going to get into more we're going to get into the details of it later. So anyways, and they ultimately pointed at the First Amendment protections for hyperbolic insults and hip-hop. And of course, they refer to past legal presidents where courts dismissed defamation claims and cases involving artistic expression. So with this being said, well, would that being said? but what that being said now that you have UMG side now that you have Drake's side you just have to know that

this is an ongoing court battle so this is far from over this is actually a huge deal in the music industry if Drake wins now I've talked about this in a past because of course this has happened before let me get the exact date but as far as UMG being caught or payola let me see so As far as UMG being caught for payola, this has happened before. I know that may make the UMG defenders upset, but back in 2006, UMG, who was still regarded as the world's largest music company, settled with the New York Attorney General's office for $12 million. Back in 2006, mind you, $12 million following accusations that is executives engaged in

illegal pay to play tactics. Hmm. So you're telling me a music label that were already found, or not even found guilty, because you know what when you settle, that's the way to get around being found guilty, right? When you settle for $12 million because you was accused of engaging in the legal pay for play tactics,

I wonder what Drake's ultimate goal is as far as this battle between UMG. So anyways, it's very interesting how they've been found guilty for pay-for-play tactics in the past, but people are acting like this. This is just blasphemous on Drake's part to even accuse this music label of such things, right? They're acting like this has never been the case, and UMG has just been going at it the straight and narrow way, and they just been putting in the hard work, and they haven't been found. well you can't say found guilty but they settle UMG settled for pay to play tactics in the past more specifically 2006 and it was announced on may 11th 2006 to be even more specific because

the then attorney general elliott spitzer basically talked about it and that was one of the biggest investigations in the music industry and that was conducted by elliot spitzer So when you settle, you don't have to admit guilt, but hey, when the details come out that you pay 12 million, it's almost like you pay for the problem to go away. It's, you know what I mean? It's a very straight cut objective for Drake if you're looking at it from actually reading the lawsuits. If you read the lawsuits and look at what Drake is actually trying to acquire, it's probably just some type of monetary compensation for ultimately damaging his career. and he's going about it in a way that he has a great case because he has some history to back him up as far as UMG engaging in these tactics so anyways with that being said now we're going to get into the latest involvements of the internet because you already know when it comes to the internet they look at headlines and they don't read the entire lawsuit at all so they basically had jokes for days somebody said that UMG was like remember when you was doing countdowns for three weeks Remember when you were saying tell that little boy to drop? Remember?

And guess what? Analytic Dreams video on Spotify to see this because this is the picture they put up. Ladies and gentlemen, you can't make this stuff up. The internet is undefeated. Because how in the world do you get a picture of Joseph Anthony Budden in this very moment? Like how in the world do you pause the screen to even get this picture? And that's the picture she used to mock drake. She was basically saying to reiterate, right?

To go along with this picture to make it even more obvious to, you know, the mockery. that's happening right now on the internet towards Drake. She basically said, UMG, remember when you was doing countdowns for three weeks? Remember when you were saying, tell that little boy to drop? Remember? She was trying to get him to remember.

Anyways, somebody else said, my favorite part of the motion was when they say Drake bringing up Millie Bobby Brown on Hart Part 6, which I might add. That would have been my main argument if I was UMG. But obviously it's in their response lawsuit, but I would have came out at the beginning. Like, hold up.

Does the heart part six not exist? Did you say that you heard it on a budding podcast? It must have been true. Goes along with this picture. Anyways, let's keep going. So when Kendrick never mentioned her proved he knew people thought he was a pedophile way before not like us. Drake did set the groundwork for Kendrick to take off.

I ain't going to a lot to you. Like, as far as a construction. a construction career in Drake's future, the way he laid the groundwork for Kendry to just ultimately call him a PDF with no ramifications. I mean, at the end of the day, y'all really got to look at this, right? In totality, Drake called Kendrick, a woman beater, said the kid is, said his kids, well, no, one of his kids, it's not his, and not only is it not his, it's his managers day free, right?

This is all the legend. I'm just saying what these two gentlemen said towards each other, right? Kendrick. He told Drake, hey, you're a pedophile. You like having provocative actions with little kids, which is insane. And then before that, before you even got to the PDF allegations, right, this man embodied the, you know, rest in peace of Stanley. He embodied one of the most creative humans ever to walk planet Earth and said, I'm going to make up a whole fictional character and say, you have a daughter. Yeah, so Meet the Graham.

It's a whole verse where he says and claims that Drake has a daughter. Why do people not bring that up? Because, you know, of course, who cares about the facts when a lie is more entertaining? Drake, well, I can't say that. But Kendrick said, Drake has a daughter and he likes little kids. Like, make that make sense in 2025, right? So, obviously, these two gentlemen have been going to the depths of hell to throw insults at one another. So when we get into lawsuit time, it's very interesting and it's very provocative from the standpoint of, man, what would drive somebody so mad to where they put together an entire defamation lawsuit that not only would affect UMG and Kendrick, but will also affect the whole music industry if he ends up winning, right?

Because at the end of the day, I don't think UMG would ever let it get to a point where he would ultimately win. Like, I don't think UMG would ever go through the full process where they know they're losing and end up being found guilty. I think if they know they're losing, they're going to approach Drake, probably give him the record deal that he'd been wanting, right? And call it a day and just call at a settlement, just like they did back in 2006 with the New York Attorney General's office when they settled for $12 million for pay-to-play tactics, right? UMG is not ignorant to the situation of pay-to-play. So anyways, these two gentlemen have no ground to stand on when it comes to the moral police. Because where's the actual police if this is true, right? I mean, are Kelly in prison?

Epstein? Y'all know what they did at Epstein, but hey, anyways, are Kelly's in prison? Right? If these accusations are even, if there's even, if there's even an inkling, of truth ladies and gentlemen we need to get the legal authorities involved anyways let's keep going so that was the internet reaction of course they were just making jokes at all this not reading the lawsuit at all but i think it's very entertaining because that just ultimately adds on to what i do at the notorious mass effect because once i get into this uh lawsuit a lot of people short attention

attention uh attention spans won't be able to you know pay attention like it's just that plain and simple like i'm again to the lawsuit and like in depth page by page obviously won't take too long because i already wrote notes and things that nature but um this whole lawsuit has a lot of a lot of great details and then also you know just in case i have to pull it up um i do have the other lawsuit so um oh actually i almost forgot about that also before we get into this lawsuit i did have a professor right there was a professor that reached out from from where you're at university right he like you know email me and stuff. He sent me like a clip, right? And obviously I'm joking, but of course, at the end of the day, I had to implement this video before I got into this lawsuit because it ultimately showcases what turmoil Drake has been put through as far as the vitrior all lyrically from side seven. I mean, uh, Kendrick Lamar, right? So anyways, I got the lawyer from where you're at university and he's basically, no, not lawyer. I got a professor from where you're at university. He's one of the greatest professors. you like known the man and he put together this short video to let y'all know what is going on

in the drake and umg situation so let me just play this right here so this is uh he sent me a little video right uh some of y'all may recognize as me but for those who's only listening just just listen to this audio treat as far as the drake versus umg it's considered see as you can see the more you fuck around the more you're going to find out and also if you stayed on here okay you'll never find out

oh I hope this lesson is helpful wow you know what I never really looked at like that you know if you look at it

from the standpoint that he has an entire graph to showcase what he's talking about you know if you go to the point where he circles

the sevens and the sevens like he's saying like every time you and this is a PG podcast so I'm just going to use

the PG version every time you mess around right you're going to find out and the levels of you messing around could indeed increase the levels of you finding out wow

that's crazy I ain't gonna lie to you I just now realize that like this chart made me understand what he's talking about as far as this Drake versus UMG battle like Drake was telling that boy to drop drop rapping his Tupac himself you know like digital blackface you know he is um

Anyways, with that being said, digital blackface, uh, blackface, rapping that Snoop dog, basically telling Kendrick to drop, giving him ammo to use when he drops. And then he actually used it. And so this graph just puts it all in perspective. See, as you can see, the more you fuck around. Oh. The more you're gonna find out. Wow. And also, if you stay down here and you never fuck around, you'll never find out. So I think what he's saying is, If Drake would have just chilled out, right? If the like that verse came out and Drake was like, you know what,

I'm not even going to give that any attention because all he said was I got a K with all these nines. He's going to see Pet Cemetery, right? If he would have just let that alone and let that be, and basically tell his fans, she'd be like, you know what, once I get this new deal, then I'm going at size seven. I mean, white tank top, I mean, Kendrick Lamar. But no, this man did not want to stay at ground zero, which is what this man is talking about. basically Drake didn't want to stay at zero so the more he kept messing around

and you see the evolution on a chart hold up let me sure y'all can see this right quick and you see the evolution of defining out I mean push-ups Taylor made freestyle okay and then you have metagrams which that's not at all how the discography went

so I'm just going to do it because I know the discography So he put out when it really started, right? He put out family matters that was the greatest rap track of the entire beef. I still will say that to this day. Kendrick followed that up expeditiously dropping meet the grams. And then not only did he drop meet the grams making up an imaginary daughter, right? Then he dropped, not like us. Ladies and gentlemen, I think I didn't crack Da Vinci's code.

who would have thought that if you mess around enough you will find out but then you know what I'm saying I was like damn look at the state of hip hop like what's going on so anyways let's get into the full lawsuit

because of course at the end of day I want to appreciate that professor from coming out of where you're at university to give us that great lecture and hopefully y'all take or took notes and do your homework as far as why he says if you mess around enough you'll find out

so ladies and gentlemen we're about to get into a particular part of this segment where people who actually want to know the objective facts will probably not be as entertained because we're going to just get into the entire lawsuit and I'm going to break this down like a kilo of Molly Cyrus, right? All right, so, huh? Page one, right?

Page one is essentially talking about the overview of this case, right? You got Aubrey Graham right here, Drake Graham, which is a crazy name because you're not many rap bars. have been made using this guvie like what did drake say people getting rich off my guvie like people really did get rich off his guvy and you know graham drake abry i mean this is so many ways to flip there as a rapper pause so anyways umg is right here all right so that's page one all right we got page one down only 31 more to go so anyways page two right what do we have here

table of contents ladies and gentlemen this is basically just talking about how they're going to break down this entire situation like a kilo of Tate McCray. All right. And then we have, uh, well, actually, let's just go through the little pages right here, right. So essentially you have page one introduction, right, statement of facts, page two, uh, Drake and Lamar engaged in a vitriolic. Ooh, okay. I thought that was Viltramite for sale.

Hold on. Hold on. Oh, hold on. Um, okay. Viltriolic. Hmm. Okay. You know, I use vitriol all the time.

I don't know why vitriolic is throwing me off. not like us is a massive commercial and artistic success that's page eight argument page nine right legal standard page nine okay Drake fails to state a claim for defamation page 10 the alleged defamatory material is non actionable opinion and rhetorical and hyperbole page 11 Drake cannot allege that UMG acted with actual malice. That's page 17. Drake fails to stay acclaim. State your source.

Not just plain. Stay a claim for harassment in the second degree. All right. That's page 19. Drake fails to stay a claim under New York GLB. That is definitely lawyer talk. I don't know what in the world that's talking about. That's page 22.

And we have the conclusion. Page 25. So ladies and gentlemen, as you already know, when it comes to this it's going to be very interesting because I really broke this down and took notes so we won't have to read every single sentiment that's on these

pages but we will go page by page just in case you want to read it for yourself analytic dreams video on Spotify to see the video along with the audio hopefully it's close enough to where y'all can see I think I can see that hold on let me see I'm trying to get to where it has the whole okay yeah I think that's cool yeah that's cool I should be able to read that

if you can't just zoom in but I think I zoomed in enough to where y'all can read it. I just want the whole page up. All right. So anyways, page seven. So this is essentially page seven and UMG starts off by saying that essentially Drake's complaint lacks merit, right? I'm not reading this line for line because then we'll be here for hours and who has that

type of time, right? UMG argues that Drake's complaint lacks merit, right? It stems from a public rap feud with Kendrick Lamar. There's a lot of hyperbolic insults are. expression, not actionable defamation or harassment. Of course, they said that this feud context is basically escalating lyrics in media, right? So they undermine Drake's claims, essentially, and that's the premise of page seven, right? And then we began to page eight.

and page 8 details defuse history, noting that Lamar's insults via tracks like, not like us, which Drake alleges defame him. UMG contends that these are non-actionable opinions or rhetorical hyperbole, citing the rap battle's commercial success and cultural impact, and also mentions UMG's global status in case you got it messed up, in case you really wanted to find out, UMG is the biggest player in this music industry. I already read off the percentages at the beginning of the segment for a reason.

If you want me to tell you again, UMG currently has 54% of the entire 100% music market share. Ladies and gentlemen, they are not to be messed with. So anyways, let's keep going. So that's basically page eight. They talked about the global status. Yeah, things of the nature. Okay, page not.

Like I said, you know, I wrote notes. I'm going to be able to point out when it actually gets, juicy because it's basically just the history of not like us which if you fall in notorious mass effect you definitely already know the history by now so anyways page nine out of 32 crazy right describes the rap fuse escalation between drake and kendrick so now they're just letting the court know the history right talking about push-ups talking about like that uh talking about alleged uh kendrick alleging certain things and and drake's life going on and things of that nature and they claim that Drake filing this lawsuit claiming defamation and harassment by UMG for promoting

Kendrick Lamar's tracks is artistic, artistic expression, right? That's how they respond to it and basically talk about how diffuse commercial success, Lamar's Grammy wins and cultural impact framing the lyrics as artistic expression. So basically, the main argument if I was to get on my lawyer tip, pause, is they're using rhetorical hyperbole, not factual assertions, citing rap's competition nature. And they have stuff like Tupac versus Biggie, right? This being compared in the court of law to Tupac and Biggie should showcase how big this time period would be in the foreseeable future for hip-hop.

Because we still, to this day, we're trying to find out what happened to Tupac, right? I mean, Keefe D. is in prison crying, literally. he's in prison crying for his freedom because he feels like he's been falsely in prison because of his interview on vlad talking about him being involved let me just put that a put like that being him and being him being involved with two pox murder right and he didn't say it like that like i'm the one who shot him but hey put two and two together Vlad did a phenomenal detective work on keefy d which is why he's in prison to this day all right so let's keep going so page they're basically yeah sort of laying out the ground work right it's really nothing that we have to to dive into because if you follow the podcast you already know all this history between these two musicians right so let's get into page 11 and 12 so essentially they start to get more into the lyrics they get more into Kendrick lamar's euphoria track right and they said that drake alleges defames which drake alleges defames him by questioning his authenticity and parenting so not only has drake cited not like us not only has drake cited euphoria not only has

Drake basically hopped into the battle emphasizing UMG emphasizing how and you can see right here I'm a highlight and the voice of Snoop Dog Drake then calls Kendrick Lamar to release the track this is hilarious who put this together and the voice in the voice of Snoop Dog Drake then calls on Lamar to release a new disc track but still oh now I got to do it you got to show this owl who's loss on the west now's the time to really make a power move because right now it's looking like you're writing what because right now it's looking like you writing out the game playing how to lose because right now is looking like you writing out the game plan on how to lose i'm

i'm slow my fault how to bark up the wrong tree and then get your head popped in a crowded room world is watching this chess game you get full screen for this world is watching this this chess games, but are you out of moves? That's crazy. I mean, Snoop Dog was spitting. That man said, world is watching this chess game. But are you out of moves? Only if Drake knew.

Side seven, I mean, white tank top, I mean, my fault. I got his name mixed up. Kendrick Lamar was indeed not out of moves. So anyways, this is hilarious that UMG is citing this in his lawsuit, basically showcasing how Drake's defamation lawsuit is laughable, right? And this is their words, right? This is basically what they're getting into, breaking down the whole track from Snoop Dogg and Tupac,

you know, and Drake basically used an AI to replicate the voice and anything like that. But then again to Lamar responding, right, with euphoria and things of that nature. And the reason why they're emphasizing these lyrics is for rhetorical nature, citing rap's history of hyperbolic disc tracks. And then they also cited the,

pop cochey uh what in the world the pop culture happy hour podcast hold up a podcast game promotion in a lawsuit nah man say it ain't so say it ain't so how do i find i don't find that stop playing with me ain't no ain't a way a podcast got promotion without hold up now they plug the podcast in the lawsuit and then it's say notorious mass effect hold up i'm about the hate the pop culture happy i don't see that at all is this lying to me as described in the pop culture happy hour podcast transcript cited by drake ain't no way hold up now i got looked them up i'm about to send this to myself i got to watch them now because they are now indeed ingrained into culture shout out to the pop culture happy hour podcast i've never listened

but obviously that's not hate i'm just letting you know i will be listening in the future and this is actually a milestone for this podcast to get this type of promotion Oh, this is owned by NPR. What type of industry plant stuff is this? Oh, no. All right, let me show this to myself. I do want to listen to what they have to say. Because if my podcast was named in the entire lawsuit, best believe,

the next two weeks would be me breaking this down. All right. Let me see, Drake lawsuit podcast. This is how I take notes. Hopefully, I know. All right, anyways, let's get back to this. That's actually insane. A whole podcast got a shout out in this lawsuit.

I mean, that's a W if I might add. That's almost as big as Drake. I mean, academics game. named by both rappers in the battle. Anyways, isn't it crazy how after academics got named by both rappers in the battle, he proceeded to follow with one of the worst years. Anyway,

with that being said, let's get into the lawsuit, right? It was this page nine. That was page nine. So that was the only time they got cited for that. That's interesting. Okay. So we have page 11, right? They're basically making fun of Drake, you know, putting

out a defamation lawsuit because of this stuff with Snoop Dog and Tupac and things. that nature and they argue that drake's claims of defamation and harassment lack merit under legal standards man they are really going at their canadian they say UMG will likely argue no okay so this is just uh my notes so basically UMG will likely argue the lyrics are as protective speech not actionable defamation in that n y gbl whatever that is that lawyer language that lawyer l leveraging First Amendment and anti-SLap. Chris Rock?

No, my fault. Anti-SLap defenses to dismiss the case. All right, cool. So now we're about to get into page 13 and 14. I love this stuff. As far as hip-hop, I think this is one of the biggest cases in history. Because not only did Drake become the ultimate hip-hop Karen. Like if there was a Thanos version of Karen, that is currently Drake in hip-hop.

Like, I don't think anybody has ever crashed out. legally as much as Drake, which is why I've nicknamed him the blue collar snitch and the hip hop Karen. Because this is insane. I anyways, page number 13, right, details Kendrick Lamar's Meet the Grams, where he, you know, he embodies Stanley, you know, God rest his soul, he embodies Stanley himself by making up a fictional character. But that's okay, because UMG basically said that Kendricks meet the grams alleging Drake's personal failings, hidden child, predatory behavior.

and Dreg's claims reputational harm, but UMG argues, of course they're on the side of Kendrick with this one, ain't that crazy. UMG argues that these are hyperbolic rap lyrics, not facts, citing the fuse artistic context. Okay, so now we kind of see what UMG is consistently saying throughout this lawsuit. A lot of hyperbole and fictional things are being thrown around, but at the end of the day, as a rap battle, which is why they cited Biggie versus Puck, which is why they say, decided Drake rapping at Snoop Dog because is anybody going to actually think Snoop Dog actually said that. So they're laying out all this groundwork, which is very interesting because as far as lawyer talk, they're very straightforward in putting it in lamest terms as far as why they believe Drake's defamation case. It's so laughable, right? So anyways, page 14. Let's go to page 14.

all right so page 14 introduces defamation law asserting statements must be factual not opinion to be actionable b richardson 1995 oh they dropping they're dropping some gems in this lawsuit ain't gonna lie to you as a non-lawyer i would have been perplexed i'll be like hold on now brian who all right anyways umg cites n y gbl 349 requiring deceptive acts causing consumer horror the anti-ch-Ross, I mean, the anti-SLAPP protections under NY civil rights law, 78 shielding free expression and public disputes. So ultimately, UMG is basically saying that, hey, Kendrick Lamar's lyrics is protected by artistic speech.

End of discussion. So let's continue. Page 15. All right, now I'm 15. basically this is talking about rule 12b6 standards for dismissal ashcroft versus ikbole who is that 2009 and bell atlanta court versus twombly what type of name is that 2007 requiring plausible claims period right and they continue for defamation statements must be probably probably is what a v is not even probably is what a v ain't never heard that before

probably false facts uh facts not opinions b b richerson once again 1995 claims need consumer harm from deceptive deceptive acts and the n y anti-crush rock i mean slap laws protect public expression right and then we begin to page 16 so basically they're breaking it down in lawyer terms now. So as far as my, you know, comments about them putting in layman's terms, now they're getting more into the professional, uh, diatribe and, and terminology used as far as the vocabulary, uh, vocabulary when lawyers are, are involved, right? Anyways, page 16 says, UMG argues, not like us. Lyrics are non-actionable opinion and rhetorical hyper, uh, hyperbole. not facts foul well versus flint 1988 rap's artistic context supports this as lyrics are expressive

not factual assertions which you know as a cover of hip hop you m g spitting right now i ain't allowed to you the only way the only point that i'm not with them is the bot situation but as far as the defamatory side of the um the situation i am completely against drake in this defamatory lawsuit, right? But the bot situation, I think, is where they need to start speaking on. Like, they're speaking on a lot of things when Drake's detailing or what Drake's detailing in the defamation

side of his lawsuit. I want them to get to the bots. I want they get to, are they paying off eye heart or gnaw? That's what I want to know. Anyways, let's keep going. So they're focused on defamation, right? Saying this, rap's autistic context, things of that nature. And lyrics are

expressive, not factual, not factual assertions. Drake's complaint fails or fails to meet defamation thresholds lacking provable falsity. All right. Page 17. Page 17 says UMG asserts Kendrick Lamar is not like us. Lyrics are non-actionable opinion or rhetorical hyperbole. Falwell versus Flint, 1988, 1988, Steinhill blur, no, Steinhill blur, Steinhill, Burr.

versus Alfonzi, or infancy, I don't know, how have you pronounce it, 1990, right? The lyrics alleging Drake's misconduct are framed as

artistic expression, not provable facts. Given rap's hyperbolic tradition, man, they are just going to hone this point to the ground, anything? UMG argues

courts should never consider, no, no, my fault. UMG argues courts should consider context where statements imaginative nature

negates defamation liability I was like damn look at the state of hip hop like what's going on? I ain't going to lie UMG spinning on this

defamation side of lawsuit. They basically like boy if you don't take that to your grave talking about it's a deaf boy this man entered hip hop that's like being in the NFL right it's like you know what I can't wait to get to the NFL I've been training all these years

I've been growing up and then you get to the NFL and at the end of your career, you didn't have a great career, you know, you're in the Hall of Fame, things of that nature. But now you have CTE. You're like, man, hold on now.

I'm suing. And the NFL like, hold on now. You ain't know what you signed up for it. That's essentially what's happening. Drake has had so much success in hip-hop that he's had multiple CTE-like moments that has happened to him via push-a-tie, via Kendrick Lamar.

And some would say the OG, the precipice, if that's the right word, of this is Joseph Anthony Budden as far as laying the groundwork versus Drake in detailing things that people didn't even know before. A lot of what Push the T said and what Kendrick Lamar said had influence and inspiration from Joseph Anthony Buddens' discracks. And if you don't believe me, just type in on YouTube, Joe Button, Drake disc tracks and you would be amazed on what you hear. you would think those tracks were released today right those tracks were phenomenal but everybody you know notices and in regards joe budd as one of the greater rappers to walk the earth but of course in this podcast career it's way more successful so some people don't even know that part of his career anyways

uh what was you at uh page 17 okay page 18 okay page 18 cites a bunch of lawyer jargon again and basically said a UMG contends the lyrics exaggerated tone and public figure context shield them from shield them under first amendment protections dismissing Drake's claim as lacking merit man time and time again UMG is basically telling Drake that hey guess what guess what guess what buddy ain't no defamation when you're hip hop because of artistic expression right all right page 19 they're basically talking about hyperbubes again so we're going to skip skip that page 20 uh they're referring to not like us video okay so here we go to so this is this page make sure yeah page 20 is talking about the video alleging it supports

the hyperbole or hyperbolic nature of the feud the court is urged to view the video's context wow they like hey watch it because it's in 4k like y'all don't believe us watch it i mean they heber hold what did what did kendrick shoot this video in no don't make me have to pull a rdc I definitely can't pull up the video last time You know the K-Boss got me Kendrick Lamar not like us Is that the yeah not like us No not Super Bowl

Video Alright so let me see Goodness 295 million views in eight months That is insane Alright so let me see Not only did they say they could view the video But they got 2160p option They have 1440p option

They have the 1080p option There's a lot of options So depending on how they want to view this evidence let UMG tell it there's a lot of different high quality options they can use to watch the not like us video anyways so they said that this video is essentially helping UMG's case as far as the shielding or as shielding the statements from the defamation claims under new york law and the anti-SLAPP protections right so that's essentially with his pages I like how they I like how they doved into the video that's actually in and I like that

because they also said the video opens up with Lamar whispering to a clown that he sees dead people uh they probably probably probably try to the court like you see any you see any dead people all right my fault my fault I think UMG clown and drake in this lawsuit that is this man drag got to go on tour again like who in the world did he make upset? All right, anyways, page 21. All right, page 21. UMG argues the not like us video context reinforces

its non-defamatory nature. Okay, so now we're progressing a little bit. Now instead of talking about the multiple disc tracks from side seven, I mean, Kendrick, they're talking about the video, right? And it's non-defendantory nature. So Lamar's filming included a cage scene symbolizing the rap's feud

theatrically UMG asserts the video's exaggerated style and public figure context negate defamation citing Brian V. Richardson Man, what was these two gentlemen doing back in the 80s? Anyways, well I guess it was the 90s.

1995. The fuse artistic intent is emphasized and it also went on to say that UMG, oh, this page 22, my fault. All right, okay. So they went on to say in page 22 that they contend a reasonable listener would view the video statements as hyperbolic, not factual. So they basically clowning the mess at a trick right now. Like they are just, this did not need to be 32 pages.

I ain't going to like to you. Like after I read through it, taking my notes, of course. And then when you're, it's one thing writing it. But once you're saying it out loud, it's like, man, hold on now. they just keep hammering home the point how hyperbole and artistic expression has been throughout the history of hip hop. Why is Drake Suwin?

That's basically what the saying. Like at the end of the day, that's basically what they're saying. I just like getting into the details of it because I don't want anybody not saying I'm not keeping it eight more than 92 because I got the whole lawsuit up going page by page and you can read it yourself, you know, analytic dreams video on Spotify

to see the video along with the audio. But essentially, it's right here, playing this day for us to read. Anyways, let's keep going. So this is page, oh, that was page 22. Let's go to page 23. All right, so we're almost done. This is, we have, let me see, 32 pages, okay?

And basically they're ending the argument, which I might add. There's a lot of things going at the defamatory part of the lawsuit. But as far as the boss situation, I'm at, I'm at, I'm at to hear some better arguments when it comes to Drake's bot situation. Because I think that's where he has the most credence in his lawsuit. the pay-for-play angle that he's he's going at so anyways um page 23 um umg argues not like us lacks provable falsicity oh no falsity yeah there we go requiring actual malice for drake a public figure so they keep saying the same thing right hyper hyper hyperbole all that type of stuff

okay let's get to new stuff uh page 25 failure to stay claims see required malice to artistic okay failure to state claim harassing you oh here we go okay page 26 let's see so we're skipping let me go slow just in case y'all want to pause and read these page by page you know in case in case you don't have tic-tok brain in case you want to pause and read this page by page all right there you go all right we're on page 26 okay UMG contends that drake harassment claim lacks merit once more but then they follow that up by saying as the feud doesn't constitute deceptive acts causing consumer harm. Deceptor, uh, what?

Deceptive acts causing consumer harm. Now, I ain't a lot to you. When they say consumer harm, would Drake technically be a consumer? Because I ain't even trying to be funny. Drake and I love how people make jokes about this, even though if this happened to them, they would be crying to everybody right

they would be crying to anybody who will listen right back in May 7th 2024 I covered something very interesting that everybody seems to completely

forget when it comes to the rap battle there was a shooting outside Drake's Mansion yes ladies and gentlemen an actual shooting outside of Drake Mansions now if you don't know

shots were fired at Drake's Mansion and Toronto out of all places and basically there was a security guard shot during a late night drive by and there was an investigation right the police reports things of

their nature and there was multiple attempts to break into drake's mansion and this is post not like us right this is not like oh before this rap battle started this was in the this was in prime time kendrick drug be prime time not like us just hitting airwaves and things that nature right Drake had his mansion shot at in toronto who else is a prominent artist in Toronto. I'm just going to let y'all figure that out because I don't like doing police work, but let's just say,

there's a certain singer that his camp could be the barren zimo of this entire Drake versus UMG situation. If you ever seen Marvel Civil War, then y'all know what I'm talking about because, hold on, I'm to the...

I was about saying, I'm to the left a little bit. I just fixed my angle in the camera in real time, my fault. Y'all can't even see it because of the background. Anyways, what was the same? The weekend is arguably the Baron Zemo. Not even the weekend. His camp is arguably the barren Zemo of this entire Drake versus UMG situation.

Who from Compton even has a passport to go to Toronto? I mean, forget even leaving the state, right? You go in a whole other country. Just to break the law, like we already know, especially with the police reports and things of that nature, that there's a lot of things connecting these events and one thing followed the other. I'm not going to say that the weekends manager cash house got shot up, maybe a week or two before Drake's Mansion got shot up. I'm just saying that there's information out there to put two and two together. That's all I'm saying. The situation that OVO and XO have is a lot more serious than whatever Drake's.

and Kendrick think they have going on. With that being said, some people really have to truly realize who in the world is the biggest hater. Is it size seven or is it the weekend? And I love the weekend. Pause. I like his music.

I think he's one of the greatest vocalist of all time, if not the greatest male vocalist. So his camp is who I'm putting this on, right? The weekend may feel a little spite it, being Drake's lackey for take care only to turn on him because now he's the big dog like your idols become your rivals that that whole cliche story that literally came to real life when it comes to the weekend and drake but it's very interesting how their crews have had a lot more interactions in the past two years

let's just leave it at that all right so um page 26 so when um umg is talking about how there's no consumer harm i would argue his bodyguards are consumer. I will argue Drake's a consumer technically. Like, Drake listen, Drake is probably listening to Kendry's music as we speak. He's probably listening to this like, man, how did I let size seven get me in this rap battle? Like, imagine letting somebody who is not tall enough to go on most of the rise at the fair getting the upper hand on you. Like, ain't that insane if you think about it? Anyways, page 27. All right, so here we go. Pace 27. Failed. Failed. Failed. Failed. you to state a claim. They're going at Drake again, of course, saying that not like us doesn't involve

deceptive consumer acts. I don't want to keep reiterating the same thing, so we're going to keep going. They're saying the same thing. I find it very interesting how this entire lawsuit, we're breaking this down page by page. This entire lawsuit, not once, doesn't mention the bots. Like, am I tripping? Oh, don't make sure. Bots. Let me see. Pay for play. Oh, here we go. Okay, so page 30. Oh, okay, so I'm jumping ahead. Okay, oh, pick it into it.

At page 30 or 32, now they're addressing the bots. Now, that's what I'm saying. Like, I feel like the defamation part, like, okay, we understand that's a, that's a stretch, right? Like, Drake's a little Mr. fantastic with the reach on the defamation part or the lawsuit. But let's get to the pay for play, buddy. Let's get to what you settled for back in 2006 when it came to the New York Attorney General's office, right? as far as settling for $12 million for pay-to-play tactics. How about you write multiple pages about defending that allegation, right?

They're really focusing on defamatory, which makes it seem like they're just going crazy on Drake when at the end of the day. The main thing that I think that Drake could, or the main thing I think could win Drake the case, they want to address it at a page 30 of 32, which is insane. All right, so I don't want to jump ahead. But anyways, let's get back to, let's get back into, to UMG only focusing on defamation, which I think is a huge mistake. UMG reiterates that not like us,

lyrics and video lacks provable falsity. Okay, they keep saying the same thing. Oh, conclusion. Okay, they have a conclusion now. Page 30. Conclusion. UMG urges dismissal, arguing that Drake's allegations are insufficient under and again to lawyer talk, right?

Rule 12B6 Twombly 2007. The Fuse promotion is protected speech under N.Y. Anti-Slapp laws. And no actionable harm is shown reinforcing UMG's defense. Okay. I think the bots was in this part. Let me see. Type this thing again.

Pay. Okay, here we go. Okay. So let's get into the pay for play part because that's all I care about. Let me see. Has also received information that UMG engaged in classic pay for play. Okay. So what is left?

Let me see. After subtracting the bogus streaming. Oh, okay. Here we go. So they're calling it bogus. They said after subtracting the bogus stream manipulation theory is equally spurious. Okay. I ain't ever heard that word.

As an initial matter, all of the remaining allegations are made on informative and belief without stating the basis. Therefore, Hmm. Drake has also received information that UMG engaged in the classic pay-for-play scheme by playing to increase the airplay of the recording on the radio. Okay. Did they reject that or they're just saying what Drake says? On information,

believe UMG employed a similar scheme by paying social media influences to promote and endorse the recording and video. UMG employed a similar scheme by, paying social media influencers to promote and endorse the recording and video. Hmm. I don't really have nothing to say to that. I ain't going to lie to you. Anyways, let's keep on.

Pay for Play. Second, Drake. Okay, so this page 31. All right, we're going to skip. Goodness, they really do not focus on pay to play at all. Mind you, pay for play is five times throughout this lawsuit. The first one comes in at page 25 of 32. second time pay to play is mentioned is page 30 or 32 and that's the third fourth time is mentioned

and fifth time is mentioned is page 31 of 32 ladies and gentlemen if you're trying to make a response why are you focusing on the main thing that is not even the biggest threat to you like the defamation part of the lawsuit i don't even think it's a case right i'm talking about the pay for play tactics and the paola argument that drake is literally getting other third party entities to look into eye heart to look into this matter, which Dave came up with some stuff before, which is why you had to settle in 2006.

Why not focus more of the rebuttal to disproving Drake's claims that you are using payola or implementing payola tactics? Very interesting. But if you type in

defamation, right? So pay to play is not anywhere in here, but I mean, it's in here five times, but as far as throughout the lawsuit, it's barely in here, right? You type in bots they don't name bots at all actually here we go uh bots page 29 all right uh the centerpiece of this claim was utterly false okay utterly false assertion that UMG used bots to stream not like a stragg basis theory on a claim that an anonymous individual alleged on a twitch stream dang so they could plug what was it called they could plug happy power or what is it they could

plug a pop culture happy hour but they can't plug academics Anyways, let's keep going. Individual alleged on Twitch stream that Kendrick Lamar's label, Interscope, paid him via third parties to use bots to achieve over 30 million in streams on Spotify in the initial days following the not like us released. But this claim is then directly refuted by the very source that Drake cites in the Twitch stream. Man, academics getting multiple shoutouts. I mean, without his name involved. anonymous speaker already a dubious story they call this a little boy a villain because i was in that stream i know what stream they're talking about basically the um i'm not even going to call them a

little boy like you sounded young but whoever was doing this was talking about how they made like a crazy amount of money just running these systems for other people which is implemented more than you think to uplift status right um but they're saying that the same person that said that kensig was using and bots also refuted his own claims, basically saying that he was hired by Anthony Sallet, who was Kendrick Lamar's manager, and UMG Interscope are never accused. Huh? Hold on now. Hold on now.

I know I know I ain't. Did I forget that right? Hold on. Do you M. just say that UMG slash anoscope were never accused because okay they do say that it's a false assertion right they say that the source uh refuted himself no no no they said that him saying that he got it from

Kendrick Lamar's manager refused to claim that UMG was involved in the bots but doesn't refute whatever went on between Anthony Saleh and the dubious source. Who uses dubious? It's how you know a lawyer is talking. This man just went to the dictionary and just started throwing words at the wall. A dubious source, you know, going back to the academic stream. It's very interesting because he's literally saying, it's not us.

Don't put us in that. But all I'm going to say is, if you want to know who he was talking about, Anthony Silley, who they named with quotation marks, that's Kendrick Lamar's manager. But then, you know what I'm saying? I was like, damn, look at the state of hip hop. Like, what's going on? They are basically letting you know, hey, if you really have some type of credible evidence that Payola or BOTS was involved, there he is, officer. A quotation marks.

And that's Kedg Lamar's manager. UMG did say that they was clean. They didn't say Kendrick Lamar's team was clean. They basically said them inserting us and whatever they had to do is wrong. You want to go back to the source that claim that they was using bots. Just know that he was talking about Anthony Saleh, who was Kendrick Lamar's manager. UMG and Endoscope are never accused. And that's that's top tier of snitcher right there.

I ain't going to lie to you. Like if they had McDonald's and Chick-fil-A on deck, they probably want to give them Chick-fil-A for that type of intel. Anyways, critically, oh no, after UMG notified Drake's counsel of the falsity of Drex's accusation via a Rule 11, letter in a company rule 11 motion. Drake conceded the falsity and agreed to withdraw and correct the meritless allegation. Now, I ain't going to lie. Using quotation marks for withdraw and correct ending that quote and then following it with the meritless allegation, that's how the public gets confused because then they're like,

oh, Drake never had a case when withdraw and correct could be referring to anything. I ain't going to lie to you. Like that's so, that's so blatant. misguiding the masses, which is why people don't like when people have a motive when telling the information. Like sometimes just giving it straight to the people and letting them decide it's the best route. Right here, putting these type of withdrawing correct and quotations and then following that up with the meritless allegations, it's almost like you're trying to spin a narrative.

But, you know, that's just a whole loss to this for it. So anyways, I ain't mad at it. You know, I guess somebody got to do it. to be clear, UMG disputes the contention that anyone paid for or otherwise used bots. Oh, okay, here we go.

So they put this in the notes. They put this at the bottom of the book. Like after they got done, pointing in the finger saying like, hey, if it's anybody, it's Kendrick's manager that should be in hot water.

In the footnotes, you know, just like at the movie credits when nobody reads. So they're basically in the whole movie. They were like, hey, you should go to that person if you want the real information.

Now, and the credits that nobody reads or basically saying, to be clear, UMG disputes a contention that anyone pay for bots to inflate streams of not like us, as there's no evidence of any such stream manipulation and the record evidence filed in a separate legal proceeding. But in all these paragraphs right here, they're basically saying they sing in a totally different tune, trying to clear their name, but basically saying that the source that he's using is talking about Kendrick's manager, Anthony Saleh. and never

that never or that discussion never involves UMG slash Interscope It's an evil world We're living It's an evil world we live in And that's the only mention

of bots in this entire lawsuit Hmm Dreck definitely has His strongest case When it comes to the payola aspect But as far as the defamation I ain't gonna lie It is laughable

And that's probably why they spent 20 plus pages Even dive into that accusation So The conclusion Let's go to Pace 31. Let me see.

So the conclusion, UMG reiterated that Drake's defamation and harassment claims failed under Rule 12B6, Twombly 2007. And the not like us lyrics are protected speech lacking provable,

falsity, or, you know what? I just realized I was mispronouncing provable the whole time. I said probable. I think I said probable. I don't know. This whole review has been half serious, half not.

So anyways, provable, falsity or actual malice, Brian V. Richardson, 1995. And of course, we go on to say that UMG's legal team. Oh, okay, so then they get into a list of Avengers they have to go against Drake. So this is the whole Avengers, if you just want to know.

Back when I reviewed the Drake case, let me see where I can find that right quick. That's all the whole. way let me see so right here all here it is all right here's the Drake case all right so basically you go all the way to the bottom you know Drake's on that thing himself you know I mean I don't know what Lucian Grange yet but as far as Drake putting the lawsuit on wax he was letting you know like hey I got my lawsuit right here I'm a proud snitch I am a proud to a truth teller I will forever and always stamp this lawsuit because of me

wanting to get my bag from UMG one way or another. So at the end of this lawsuit, I ain't gonna lie. This is a council for defendant UMG recordings. UMG, I mean, Lucian Grange couldn't have been bothered to sign this himself. And I understand, that's the most powerful man in the music industry. So, you know, at some point, you gotta be like, hey, it's beneath me. You know what I mean? He probably looked at that lawsuit. I know that ain't who I think it is.

And went about his day. You know, he was probably thinking like, hold on, how many millions have we made? I know that ain't who I think it is. He probably just went about his day. He ain't even thinking about this. So anyways, that's the whole lawsuit, ladies and gentlemen. Hopefully you enjoyed it. We went over in time.

But, of course, when it comes to me breaking down the lawsuit, I didn't want to cut it short. I want to give y'all the full analysis, page by page, let you know what's happening on this lawsuit. Because at the end of the day, but at the end of day, you can disagree with my sentiments, but me showcasing the full lawsuit, me showcasing the full lawsuit, me breaking it down the way I did,

showcasing how UMG is really. just focusing on a defamation part. That's why I believe that Drake has more credence when it comes to the bots and the pay for play tactics because that was sparingly referred to and disputed. But the defamation, they disputed like on multiple, like on 20 plus pages.

But bots and payola only got like two to three pages in the entire lawsuit, which I think is very interesting. So when this ultimate case happens, when does this actually happened? There's a TCPA hearing. Oh, it's coming up soon.

four days after Assassin Creek launch and also I will use this as the opportunity to plug I will be playing Assassin Creek Shadows I know people like my split fiction

gameplay and my Asthmaia by gameplay I will be playing um Assassin Curry Shadows Thursday just click my link to my bio for my platforms

I stream on but you know just to say it out loud for people listening I'm live on my both of my YouTube channels I'm live on Twitch Kick and Twitter just type in analytic dreams

with a Z follow me on any of those streaming platforms and get to watch me play assassin kree when it comes out thursday so anyways uh this tcpa hearing is happening happening four days after uh assassin kreys shadows come out and basically is aiming to uncover evidence of defamation fraud and antitrust uh violations tied to the tracks unprecedented streaming and radio success ladies and gentlemen when march 24th happens 2025, I'm going to be glued to my television because I don't even know if they're going to televise it. I doubt it. But I know there's going to be those press members who like

Milagros type media heads to go into those courtrooms and basically give us a recap of what happened. So I can't wait for that. And with that being said, hopefully I enjoyed my in-death deep dive on this lawsuit. So click my link to my bio. Let me know one of my social medias. What do you think about me diving into this UMG lawsuit and basically talking about how they rebutted a bunch of things that Drake claimed in his lawsuit. And what is your overall takeaway from this UMG and Drake war going on right now? And which side are you on?