Analytic Dreamz: Notorious Mass Effect - "UMG, SONY MUSIC FILE SECOND FILE SECOND LAWSUIT AGAINST SUNO OVER AI MUSIC GENERATOR'S NEW V6 MODEL"

Episode Date: October 15, 2026

Linktree: ⁠⁠https://linktr.ee/Analytic⁠⁠Join The Normandy For Ad-Free NME, Additional Bonus Audio And Visual Content For All Things Nme+! Join Here:⁠⁠ ⁠⁠https://ow.ly/msoH50WCu0K⁠⁠In this segment of Notorious Mass Effect, Analytic Dreamz breaks down the September 2026 copyright lawsuit by Universal Music Group and Sony against AI music platform Suno. The analysis examines claims that Suno’s v6 models continue exploiting over 60,000 copyrighted recordings via knowledge distillation from earlier unlicensed training, despite other label partnerships. With potential damages up to $9 billion and a $5.4 billion valuation, this segment explores the legal and industry stakes for AI-generated music.Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/exclusive-contentPrivacy & Opt-Out: https://redcircle.com/privacy

Shepard, promise me you'll tell them to subscribe for ad free content. Now, ladies and gentlemen, when it comes to music labels versus AI, we have yet another battle on our hands. As if you don't know, UMG currently has 60% of the entire music market share. And when it comes to that specific fact, they looked at the likes of Suno as far as AI. And they said to themselves, hold up now. I just don't like it. I know ain't. I just don't like that.

I know they're not trying to reproduce and learn from our older acts for up-and-coming artists and they're going to make money knowing that we are the people they have to go through in the first place. You guys. Come on now. So if you don't know,

Analytic Dreams video on Spotify to see the video along with the audio. I currently have the market show up. I just put a big circle around it. 68% is UMG. 20% is Warner and Warner. I mean Sony has 20% and Warner has 12%. Now, of course, the reason why I bring that up is because it's not as if UMG does not know the state of the music industry.

Reportedly, AI is running rampant on streaming platforms to the point where there's a plethora of lawsuits to even talk about. The reason why I'm putting Suno versus UMG as the title of this specific segment is because there's a lot of reports that came out. I think it was from Dizer specifically. Let me see if I can find it. I think it was DZER specifically, where they said 44% of new uploads on DZER are AI generated. I know that ain't who I think it is. Now, of course, this is a reported platform specific figure, not a verified industry-wide percentage. But when you put it in lamest terms, as far as why UMG and Sony are battling it out in court with the AI platform, Suno,

is because of this very much a renaissance of people using AI uploading thousands and thousands of songs and the UMG is starting realize, hold up now, isn't that the same platform that trains its models off of our artists that we legally have

on the contract? Oh yeah, it's time to get to suing. Is it okay? I got my dope on me? So that being said, UMG and Sony filed a second lawsuit. Yes, ladies and gentlemen, this is the second one we're going to get into the first one the second no pun intended but umg and sony filed a second lawsuit on september 18 2026 off of so uh suno's newest model and basically says 60 000 sound recordings after a judge denied um adding 61 000 to june 24 case over 560 works basically this is the number they came up with as far as that amount of works that were used

illegally off of their artists that they have on the contract, right? And they called Suno's V6 model, which is the latest, V6 is the latest. They call that model, quote, the fruit of the same poison tree. They basically said to themselves, I know that ain't who I think it is. I know Suno did not just make a new version and think that everything was okay as far as our previous lawsuits. So basically, they made a new lawsuit for the newest version.

So safe to say, this is going to be like an Apple iPhone, like an Apple iPad. You get the point. every single time Suno comes out with a new model, UMG, and Sony, they're going to come out with a new lawsuit. And hopefully somebody, and I bet they're hoping that somebody on Suno's side gets to snitching. You know what I'm saying? Did we beat these folk? Who do they beat them?

We go forward. You know, it's supposed to be my snitching drop. I don't know why I keep playing young thug. Anyways, so when it comes to the first lawsuit in 2024, it's still ongoing. And then you have the ultimate fact that all three music labels were suing Suno. And then you come to realize, hold up now, I know Warner did not jump out of the lawsuit, settle with Suno, and they come into a partnership in November 2025. Well, ladies and gentlemen, that's exactly what happened.

As Warner and Suno settled, right? and quote unquote the first of its kind licensing deal. Suno launches licensed models via V6 that rolled out September 2026 with Warner, BMG, believe, input, where artists slash songwriters opt in for name, image, likeness, voice, composition, use, free tier downloads restricted. but when it comes to revenue share Suno acquired song kick and UMG is Sony of course they're still continuing

the lawsuit because they're not Sony UMG has 68% in the music market share they're like we don't really need any of y'all but if Warner's going to settle expeditiously and partner with the people we're trying to sue then we might as well team up and stick together as UMG and Sony are still in the midst

of suing Suno but Warner said we're out where we have basically adhered to AI taking over and we have now partnered with them so when it comes to Warner music if you're wondering why they're now part of this lawsuit by you uh if they're not why they're not part of this UMG and Sony lawsuit that's why they settled and they partnered with them basically they was like y'all on your own what's we're partnering with these guys if you can't beat them join them you know what I'm saying so anyways apparently when it comes to the lawsuit the statutory damages are up to $150,000 per willing, per willful infringement for a 60,000 works alone that is theoretically sealing of just over goodness, $9 billion, that's insane,

plus $150 million possible for circumvention claims in the original case. Because if you don't know, they already sued them originally. In 2024, UMG, Sona, and Warner sued Suno over alleged unauthorized use of copy copyrighted recordings and the industry also brought related litigation against AI platform UDO. Now of course that's the other thing I want to get to. Ladies and gentlemen, would you know that UMG and UDio have a deal as of October 29, 2025? Now, I know. I know that ain't who I think it is.

For all these lawsuits that's ongoing with Suno, Warner said, I'm out. Y'all got that. If you can't beat them, join them. And they partner with Suno in November 2025. But then you come to look at UMG and UDio's partnership And you come to hold them now I thought you're against AI I guess not as a UMG UDio

Hopefully I'm saying the name right partnership in October 29th 2025 that is a licensing For creative streaming platform Where artists can opt in similar to the Warner-Suno deal They can opt in and be compensated for training and output So it seems as if UMG just wants to back I know that ain't who I think it is. It seems as if UMG is only hating on Suno's AI platform because they're not getting paid enough.

I just don't like it, man. What'd you think? What'd you look at it at? I just don't like that shit, man. It's almost like all the artists under their umbrella is looking at them saying the same thing. Now you know how we feel. That's insane. As of course, you look at some of the biggest acts in the music industry, whether it's the goat.

Is it okay? I got my dope on me? Whether it's Taylor Swift. whether it's bad bunny whether it's a lot of other artists or acts under umg such as uh morgan wallen you come to realize umg definitely runs the music industry and the reason why the ticto thing was a big deal because if you don't know i cover that uh i cover that a lot of times so let me see so basically ticot remember when the u.s was threatening the shut ticot down i mean look at ticot right now it's the same thing that's going on with a i they're threatening the shutdown they never will

they just want more money from it so they could benefit off of it so anyways ticot november 29th twenty twenty three three talk and billboard teaming up right january 31st twenty twenty four i talked about how universal music group was suing ticot and then taylor swift stepped in and basically made it to where umg got back into the good graces good graces of ticot which is why you know i repeatedly say tic tila swift is the biggest gangster in the music industry not only because of that fact but also because of her re-recording her music and it's still selling just as much, if not bigger than her older music. So now you look at Taylor Swift being the biggest gangster in the industry, telling UMG, hey, y'all better partner back up with TikTok because they're one of the most

authentic tools you can have as far as in the marketing realm. Because I kid you not, the whole UMG artist being taken away from TikTok was only hurting the artist. It wasn't really hurting TikTok. So anyways, of course they joined back. And then the whole United States got involved with band and TikTok. They was like, oh, we're going to ban you months later. Oh, we're still going to ban you. Years later. Hey, man, we really are going to ban you if you don't abide by our rules. And guess what?

They ended up postponing, postponing and postponing the ban to the point where TikTok ended up, I covered this December 30 of 2025. TikTok ended up signing the deal to spin off of this U.S. entity with American investor group. So you ultimately realize they don't really care about the pro-consumption. consumer strategies is mainly being compensated for certain loopholes that other companies have found. Right. If they're not compensated, then they're going to raise, you know what, and throw all type of lawsuits your way until you realize that they just want money and you figure out a way to get them money and they'll go away.

Right. So that's basically what this UMG Suno deal is. As Warner, no telling how much they received from the settlement, right? And then they partnered with Suno similar to how UMG is apparently against AI, but then they partnered with UDio. You kind of realize that this overall landscape of music is going in a way of AI because not only is publishing starting to rise to the point where companies are making more money off of older music than newer music, which is why you're seeing a lot of older acts. scared to drop because the labels have realized all your older catalog is making way more revenue with less amount of marketing dollars or advancements. So why will we give you a big advance if we're making so much money off of your older music, right? So now that they switch gears from

that, they realize they took all the money from the artists they could. So now they're looking at AI and the boom of AI music on streaming platforms and they're like, no, we need a piece of that money, buddy. So now to sue it. So. To dive into it further would be to talk about how the streaming platforms is definitely going to get to a point where it's going to have to be more strictly regulated because, of course, Distroquib, which is one of the biggest distributors on the platform, well, just in the music industry. They basically were sued by UMG September 15, 2026, alleging it was flooding with AI slop. Now, what natural? You guys. See, that's the problem

They're acting like Distro Kid is the one doing it Because of course When it comes to the AI Slop that's being alleged From UMG Obviously they include it Suno

Because you know They hit them as well But they said This infringes on remixes Slash speed up samples Of UMG works And they listed at least A thousand names

They talked about high damages Misrepresentation of content As artists back and they said a district kid disputed the claims no no no district kid came out and disputed the claims and removed the small number of tracks and spores it was like hey man we're not capable i mean we're not capable of putting out all these a i slob that you're accusing us of but let's just act like we're on your side and take some down so basically you come to realize the a i's running rampant the music labels are trying to get a hold of this a i boom and they're starting to realize it's

already out of hand but at least these lawsuits could like stop it for being even more out of hand if that's even possible as it's been a bunch of lawsuits when it comes to AI versus music labels i mean umg sony warner versus suno in twenty twenty four plus you know it's still ongoing then you have g e m a versus suno which is like a germany type of court i believe um anyways and then you have concord slash umpg slash ab k actual all these is that an abbreviation if you have that many letters i kid you not but anyways they're going against anthropic so they're seeking like three billion dollars with that lawsuit and then you have sony and warner versus anthropic and then of course you have new york times versus

open ai and microsoft i mean this is basically me laying out how big AI is and how it's taken over the landscape of just the entertainment industry in general because all these lawsuits are the big dogs coming out saying, hey, man, y'all need to stop that. So New York Times, UMG, Sony, they're some of the big dogs. They are the big dogs in the respective entertainment field. And they're coming out and taking aim at all of these AI mammoth of a platform, whether it's Suno, whether it's Anthroping, whether it's UDio, whether it's district kid.

It's using these lawsuits to try to slow down the AI move. And I think it may be a little bit too late because, of course, when it comes to Suno, the CEO came out and he basically refuted all of these claims as CEO Mikey Shulman came out and basically said that Suno, the newest version, is using licensed content from partners such as Warner Music Group. Community interactions including user-created songs and preference signals and accumulated knowledge and development work from Suno's team, not illegally. As Suno also said that its platform exists to help more people create music and it is not designed to enable users

to imitate someone else's work. Now what have you have yed mostly been seeing when it comes to the use of AI? I'm just saying like I'm not trying to snitch you know what I'm saying? But whenever I see somebody heavily using AI it's usually to imitate somebody else.

But then you know what I'm saying? I was like, damn, look at the state of hip hop like what's going on? so that being said that's what sun no had to say so that that's their response you know i didn't want to not give their side because i have no horse in the race the main thing when it comes to musical creation i believe a i should be if it is used i think it should be used as a tool and that's something that is a handicap and what i mean by that it's similar to when an artist can write is it okay i got my dope on me it's similar to when an artist has a tremendous writing ability that's been co-signed but a lot of top-tier artists in its

respective entertainment field, right? And maybe that specific artist wants a little help every now and then. I feel like that's the same way we should use AI. It shouldn't be a handicap. It shouldn't be the thing that takes away our ability to think, but it could add to whatever we're trying to create if it's not trying to imitate others and you really passionately are creating something that maybe AI can help structure that specific thought pattern. I think that's the best way for AI as far as it being used as a tool.

But everybody out here asking AI if they're hungry, AI, if they're thirsty, you know what I'm saying? AI, like, what should I do for my girlfriend? Like, y'all get the point. Basically, the people who are out here using AI without using a brain, that is where I believe that it's the biggest detriment to the human society, not to sound, you know, not to be hyperbolic, but I believe people who use

AI like that is the bigger problem. So anyways, that's the whole thing when it comes to AI. A lot of people are against it as far as the bigger companies. I think it's just because they haven't been compensated. For example, once again, the Warner-Suno partnership, right? And then you have the UMG-U-Dio partnership. You come to realize if they're compensated enough, they'll let this AI stuff fly. They're just mad that AI companies are starting to find a loophole and making millions of not billions of dollars off of it. So with that being said, make sure to click my link to your in my bio and follow me on my social medias. And if you're on Spotify, comment down below. What do you think should be the resolution should be the solution of this lawsuit between the major label acts and AI?

Do you believe AI should adhere to what the Warner, to what the UMG, to what the Sony execs are saying? Or do you believe AI should be left alone? And that is a tool for creative thought process.