Analytic Dreamz: Notorious Mass Effect - "UNIVERSAL MUSIC GROUP VS TIKTOK (TAYLOR SWIFT, DRAKE, AND MORE MAY EXIT TIKTOK)"

Episode Date: January 31, 2024

Linktree: https://linktr.ee/AnalyticJoin Analytic Dreamz as we dissect the explosive showdown between music giant UMG and viral video sensation TikTok. The future of music hangs in the balance as artists like Drake, Taylor Swift, Billie Eilish, and Ariana Grande face potential exile from the digital stage.This ain't your typical copyright squabble. We're diving deep into:Clashing claims: UMG screams "unfair compensation" while TikTok shouts "greed over artists." Who's got the mic, and who's dropping truth bombs?Beyond the beats: Content moderation, platform power, and the very definition of fair value - this war goes beyond catchy tunes.This ain't a one-sided jam. We flip the record over to hear:TikTok's defense: Is the platform a promotional paradise or a profit-hungry villain? We give you both sides of the viral beat.Industry insight: Is this just another episode of labels vs. platforms, or is there something deeper at play? We break down the power dynamics.What's at stake? Artists, fans, the entire music landscape - we map out the potential fallout of this digital showdown.So plug in your headphones, grab your critical thinking caps, and tune in to Notorious Mass Effect: UMG vs. TikTok. It's a sonic clash you won't want to miss.This segment is just the opening act. Stay tuned for deeper dives into each aspect of this music industry earthquake in future segments.Privacy & Opt-Out: https://redcircle.com/privacy

Before we get into a brief history lesson, just know that this ultimately resulted in Universal Music Group not wanting to renew its contract that's set to expire January 31st with the ginormous corporation at this point, which is TikTok. And basically, their influence on our entertainment industry is basically while they're taking this inevitable stance that was bound to happen. So with that being said, of course, this all started August 2020 when former president Donald Trump signed an executive order to ban TikTok and other Chinese-owned apps citing national security concerns. But, of course, the federal court threw it out within months. Then June 2021, the Biden administration issued an executive order to revoke. three executive orders signed by Trump that sought to ban TikTok. So it's going to be a reoccurring theme on the United States and their fight, what the United States government in their fight to ban the insanely influential app,

which is TikTok. December 2020, a bill was introduced in Congress. So here we go again with wanting to ban TikTok in the United States. However, the bill never passed. passed in the house. So why is this a reoccurring theme? Nobody knows. But of course, the government is going to say is due to national security concerns.

So the future of TikTok, of course, in the United States is very uncertain. So with that being said, it was inevitable for another powerful group. I'm not going to say just like the United States government, but another powerful group to try their hand at deterring and downgrading TikTok's influence on the entertainment industry. As if you don't know, if you've listened to the podcast previously, you will know that I've said time and time again, Universal Music Group is the big dog of the music industry. Literally, Spotify, Apple, Amazon, music, they answer to Universal Music because at any time, I mean like at any time. They could pool their entire

entire category because guess what? They own it. I mean, they own the majority of music from some of the most popular artists known to man. I'm talking about Taylor Swift, Weekend, Drake, BTS. Y'all probably didn't even know that they own partial music of

BTS. Ariana Grande, Nikki, Rihanna, Kanye West, Eminem. Obviously, these particular artists probably have tracks that they own to themselves individually but as far as a totality standpoint universal music group owns so much of the biggest musicians in the world's catalog that if they wanted to if they didn't like the royalties they could just walk up or they could get up and just walk away which is exactly what they're doing with tic-tok because they are sick and tired of being sick and

tired of tic-tok making money off of their artists and they know not seeing the correct amount of royalties. So anyways, UMG representing all the biggest artists in the world is basically trying to pull this music from TikTok after failing to reach a deal on royalties. And if you want to get into a legal aspect, obviously that's going to bring the United States government in again where we've already seen where they, what side of defense they stand on. So with the deal already expiring, well, set to expire January 31st, Universal Music Group is basically claiming that TikTok is building a music-based business without fair compensation for artists. And TikTok claims that UMG is prioritizing greed over artists' interests, accusing UMG of walking away from a valuable promotion.

platform. So those are the two sides, right? Those are the two stances. And basically, with all of that being said, obviously, Universal Music Group owns majority of the most popular artist's music, but what do the actual musicians that made the music? How do they feel about this current situation? So I had to go to some prominent voices that I usually listen to in the music industry, which one of them being Metro and of course another one being Russ. Yes. I know all the hate that Russ gets, he drops gems that's basically priceless. Priceless gems comes from Russ time and time again. So anyways, Russ came out and said that the UMG TikTok situation seems like it's just posturing.

Actually, hold on, let me bring the tweet up so y'all can see it. Also, if you want to see the video along with the audio, go to Analytic Dreams video on Spotify. exclusively to see the video along with the audio that being said I have to switch accounts because I was on my personal account I can't have that hold up give me one a second okay there we go that was pretty quick okay so Russ getting back into Santiago well it's the album but that's this actual that's the actual Twitter profile here is what he had to say so Russ said here we go so y'all should see it now Russ was saying that this Universal Music Group TikTok situation seems like it's posturing.

And because of the big artists they have, TikTok doesn't want to lose those catalogs. So they'll end up folding to UMG, which most corporation, as far as in the music business, end up folding to Universal Music Group once they realize, oh, you have who and what and how many? yeah you'll start folding to unversa music group because they have everything when it comes to the most powerful artists in the industry so that being said um basically he says that umg is going to call tictox bluff but then another voice prominent voice that i like to um get my music takes from and just insight into the industry is metro booming and basically he came out and say i love the creativity and appreciation the kids show for the music on TikTok but I don't feel I don't like the forced pandering from artists and labels that results in these lifeless and soulless records two very interesting takes

from two prominent artists as far as being impactful in the music industry so with that being said obviously now I'm gonna give my opinion so UMG versus TikTok and my opinion i do believe that ultimately tic talk will end up giving universal music group whatever they want same as spotify does every year same as amazon music apple music all the music platforms end up folding to universal music group because they are like unequivocally the big dogs and the chart toppers as far as production in the music industry. So with the gap being so large, and if you want to have actual influence in the music space,

you will have to end up negotiating and probably end up just pleasing universal music group more than you actually would want, if that makes sense. So I think TikTok will end up giving universal music group whatever they want. apparently, currently, Universal Music Group is claiming that TikTok accounts for only about 1% of Universal's music groups. I'm just going to start saying UMG, of UMG's total revenue.

So that's probably why they're so upset with wanting to pull the artist from the platform. And of course, TikTok, you know, I'm not going to go in circles, but this is new stuff that are regurgitating, not regurgitating but this new info that they're rebutting as far as what UMG is claiming so TikTok came out and said that UMG's actions was self-serving that's the base that's the base of the argument and they're basically going for the artist's uh empathy with this type of take

they're saying that is self-serving and not in the best interest of artists and fans so they're trying to turn the artist that UMG has against them but just is an interesting strategy because you can't just be like, oh, if y'all want to work with us or negotiate and forget y'all. Y'all stay over there. We stay over here. You can't really do that when it comes to the Universal Music Group. Because imagine TikTok without Drake, Taylor Swift, weekend, Kanye, Eminem, like, come on now. So anyways, TikTok, obviously one of the biggest, maybe the biggest source as far as music, discovery, and blowing up an artist. TikTok is like the new SoundCloud error.

TikTok is like the new ringtone error. This is the error that we are in currently. It's the TikTok era. So with TikTok having such a significant footprint, digital footprint on the music industry, it makes sense why Universal Music Group will try to get in early as far as making them understand who runs the industry for real and who you should probably please more than others like warner sony all them other people they they are but us you got to talk to us a

certain type of way and we're probably going to act like a diva because we can so usually in life people who are very talented and able to achieve certain results that other people can't can act out in certain ways that underperforming people can't that's just how life goes and honestly sometimes on the flip side connections lead you to be able to act out in certain ways that other people can't without connections because that's just how life goes so uh that was just like a a life thing but um yeah so ultimately i'm not going to talk about this for too long because obviously i don't care i don't i literally don't use ticot like i only use ticot to post my clips of when i'm talking on well yeah shameless Let's plug, analytic dreams on TikTok.

You know what I mean? I had to get that in there, you know what I'm saying? But anyways, yeah, I don't really use TikTok like that, which is kind of crazy when you look at the overall landscape of how impactful it is. Because some of your biggest musicians are literally making music trying to have it go blow up on TikTok. One prime example is one of my favorite artists,

and I hate to point them out, but I have to do it. Drake with the sexy red track off of For All the Dogs. That sound bite from Sexy Red leads me to believe that Drake only had her on his album for the TikTok appeal. Sexy Red is currently one of the biggest artists like Top 5 on TikTok. Obviously it doesn't show on the Billboard charts because it's a little different as far as like streams and downloads and stuff. But as far as TikTok and views and impressions and all that, Sexy Red is in the top five. So why would Drake have her on his track with Rich Baby Daddy? sounding like a sample so people will play it on tic-tok hint and um hints blowing up the track on the charts

and now drake's impacts on billboard charts combined with tic-tok charts with uh sexy red it's like a match made in heaven and people wonder why i say drake is the goat but anyways i don't know how i brought that back to drake that's crazy right that's that's crazy so anyways uh at the end of day there's no agreement that's been reached universal music group is basically calling tictox bluff and the reason why i'm covering this because it's a really big deal if universal music ends up walking away from ticot it could look a lot different for y'all favorite social media app for music discovery with that being said click my link to my bio and let me know one of my social media is what do you think about universal music group versus ticot do you even care and which artists that i named

from Universal Music Groups. I'm trying to find it. Let me a second. I think I had it somewhere. Oh, I took it off. Hold up. I got to get this list up just to let you know who they're working with again

because it's not normal. To have all these artists, it's definitely not normal. Ah, okay, here we go. So click my link to you in my bio and let me know in one of my social medias after all these different artists being under UMG,

with Taylor Swift, The Weekend, Drake, BTS, Ariana Grande, Nikki Minaj, Olivia Rodrigo, Kanye West, and Minil, Adele, Billy Eilis, Cizza, Kendrick Lamar, Anita, Justin Bieber, Lady Gaga, and plus many more. Who do you think people would miss the most if Universal Music Group end up leaving TikTok?