Animal Spirits Podcast - Talk Your Book: Where to Find Higher Dividend Yields

Episode Date: June 9, 2025

On this episode of Animal Spirits: Talk Your Book, ⁠⁠⁠⁠⁠⁠Michael Batnick⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠Ben Carlson⁠⁠⁠⁠⁠⁠ are joined by Todd Mathias, Head of U.S. Prod...uct Strategy & Development at Franklin Templeton to discuss US outperformance vs international, currency headwinds, macro uncertainty in the US, the value factor overseas, and much more! Find complete show notes on our blogs... Ben Carlson’s ⁠⁠⁠⁠⁠⁠A Wealth of Common Sense⁠⁠⁠⁠⁠⁠ Michael Batnick’s ⁠⁠⁠⁠⁠⁠The Irrelevant Investor⁠⁠⁠⁠⁠⁠ Feel free to shoot us an email at ⁠⁠⁠⁠⁠⁠animalspirits@thecompoundnews.com⁠⁠⁠⁠⁠⁠ with any feedback, questions, recommendations, or ideas for future topics of conversation. Check out the latest in financial blogger fashion at The Compound shop: ⁠⁠⁠⁠⁠⁠https://www.idontshop.com⁠⁠⁠⁠⁠⁠ Investing involves the risk of loss. This podcast is for informational purposes only and should not be or regarded as personalized investment advice or relied upon for investment decisions. Michael Batnick and Ben Carlson are employees of Ritholtz Wealth Management and may maintain positions in the securities discussed in this video. All opinions expressed by them are solely their own opinion and do not reflect the opinion of Ritholtz Wealth Management. See our disclosures here: ⁠⁠⁠⁠⁠⁠https://ritholtzwealth.com/podcast-youtube-disclosures/⁠⁠⁠⁠⁠⁠ The Compound Media, Incorporated, an affiliate of ⁠⁠⁠⁠⁠⁠Ritholtz Wealth Management⁠⁠⁠⁠⁠⁠, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. For additional advertisement disclaimers see here ⁠⁠⁠⁠⁠⁠https://ritholtzwealth.com/advertising-disclaimers⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 Today's Animal Spirits Talk Your Book is brought to you by Franklin Templeton. Go to Franklin Templeton.com to learn more about the whole suite of international ETFs, including the Franklin International Core Dividend Tilt Index, that's ticker DIVI, Divi. To learn more, Franklin Templeton.com. Welcome to Animal Spirits, a show about markets, life, and investing. Join Michael Batnik and Ben Carlson as they talk about what they're reading, writing, and watching. All opinions expressed by Michael and Ben are solely their own. opinion and do not reflect the opinion of Ridholt's wealth management. This podcast is for
Starting point is 00:00:34 informational purposes only and should not be relied upon for any investment decisions. Clients of Ridholt's wealth management may maintain positions in the securities discussed in this podcast. Welcome to Animal Spirits with Michael and Ben. Michael, when I entered the internet, the investing world, talking 2005-ish. this is what everyone wanted to invest in. China, the bricks, emerging markets. Then I guess you would say,
Starting point is 00:01:09 IFA type of strategies, you're developing international science. And the story was what? Just the global economic engine is going to be powered by growing population, coming into the modern world, that sort of stuff? Yeah, there's more growth there. There's more people there.
Starting point is 00:01:23 You know, the Brazil, India, China thing. It was just like they're building up their middle class. This is the place to be. And emerging markets were on fire that whole decade. And now even coming out of the great financial crisis, because I think emerging markets crashed like, they fell by two thirds in the 2008 crisis. It was we were down 56%.
Starting point is 00:01:44 They were down like 67% or something. But even coming out of the crisis, people were thinking, remember the new normal stuff for the U.S. was prevalent. The U.S. isn't going to grow anymore. This is where the growth is. And obviously that's just not the case anymore internationally. And it's interesting to see the snapback in international stocks this year because a lot of people are saying, yes, finally diversification is working.
Starting point is 00:02:09 But there's also a lot of people saying, no, no, no, no, zoom out. This is a blip. Don't worry. And I think there's a lot of skepticism here. So I think this is kind of a, you have to show me, don't just tell me what's happened historically when it comes to international investing. And I think it would take a while to change. change habits. And I think it would be foreign investors would change their habits before
Starting point is 00:02:31 U.S. investors in a lot of ways. So no better guest to speak with today about the home country buys and international diversification than Todd Matthias, Todd is the head of U.S. product, strategy, and development at Franklin Templeton Investments. You know, Franklin is one of the oldest global investment management firms founded in 1947. And sir, did you know that on top of your head? No, I have the internet. Okay. And Sir John Templeton, if memory serves, made a boatload of money investing in Japanese stocks during the boom. I remember the story of him buying like every stock that was trading for $100 or something and just hoping that the ones that did well would make up for it. Yeah, it's a great. What if I wanted to become Sir Ben Carlson?
Starting point is 00:03:19 Who do I have to apply to? Sir Michael Bannick, it doesn't roll off the tongue as well, does it? Sir John Templeton, that sounds like a guy who should have a sir in front of his name. Yeah. He does or he did. All right. So we talked all about the international markets, diversification benefits, different ways advisors are allocating internationally and why different factors tend to work better internationally. So here's our talk with Todd. Todd, welcome to Animal Spirits. Thanks for having me. All right. The way I see it, the big valuation debate these days is, okay, U.S. valuations are much higher than international valuations, but that makes sense because the U.S. has higher quality companies, especially on the tech side. They have bigger margins and they're just better quality. So it makes sense that there's a valuation premium for the U.S. But the other side of this is, wait, wait, wait, yes, that's true. But the valuations already take that into account. And so, I feel like there's this push and pull between U.S. international and I'm just curious where you stand on that side of the debate.
Starting point is 00:04:33 Yeah, you have really kind of two different market dynamics, right? You have a U.S. economy, like you would mention, really tech heavy, right? Tech, comm services. So these are business models that tend to, like you had said, higher in quality, more cash on hand. They're not distributing that cash necessarily. They're reinvesting that through, you know, research. development, and then international markets, you know, healthcare, you know, vehicle manufacturing, a lot of financials. So again, just different structures in these markets, but it doesn't
Starting point is 00:05:06 mean that these shouldn't be kind of held in tandem, right? So the debate is one, you know, is one going to outperform the other? You know, in the short term, you're going to see divergence. In the long term, it's actually, you've seen some really meaningful outperformance from the U.S. So over the past 15 years, the U.S. is outperformed, developed international markets by 487% cumulatively. So it's hard for a lot of investors to get over that hurdle. Okay, why would I invest internationally? I get cheaper valuations, but has that actually turned into better equity performance for me? So you have these competing forces in terms of not only the structure of the market, but then what does that lead to in terms of the behavior of that equity market? And does it
Starting point is 00:05:50 actually lead to a catalyst for diversification, right? The only free lunch we know in investing. I saw a tweet yesterday that blew my face off. It's showing, going back to 2015, who's this from? This from Schroeder's X Magnificent Seven European earnings growth has been similar to the U.S. over the past decade. I couldn't believe it. That doesn't surprise me. You strip out those companies that, you know, you see all these reports. report, similar, right? That attribution, like, remove the top 10. How much did the bottom 490 contribute to the performance, right? Like, it's not as material as you think. It's really those top 10 that have been driving the growth, right? You look at Navidia, you look at, you know,
Starting point is 00:06:37 Tesla, Netflix, Microsoft, Apple. Those are the names that are driving the growth in the U.S. market, which, again, makes even more of a case for potentially diversifying with international, is that, you know, those top 10, why they can swing one way, what's stopping them from swinging the other, in particular with the geopolitical nature of intentions in the global economy today. The catalyst is the hard part. You mentioned the valuations. You could have made the same valuation case seven years ago and been wrong ever since, right? And it's funny. Michael and I were having a conversation. I think it was in December saying that, like, I can never remember the sentiment being this bad at international my entire career. Like, you were right. People were saying, why would I ever own any? besides U.S. stocks, especially the big U.S. stocks. It doesn't make any sense. And then, and I don't think anyone could have guessed, well, you know, we're going to have
Starting point is 00:07:26 this trade war, and that's going to make the dollar go down, and it's going to make international stocks, you know, it's going to make these countries like Germany finally decide to pull all the bazook on the fiscal side, and it's going to completely change, and that was a catalyst no one could have seen. But I'm curious, because a lot of people look at the returns this year and say, international is beating U.S. by a wide margin. Well, a lot of that is the dollar falling. How much do you think the currency interplay matters here? Because that's been one of the headwinds for international investors in the U.S. since really 2008 or so.
Starting point is 00:07:55 Yeah, currency comes into play. It's huge, right? And it can go one way or the other. Over the long term, it tends to kind of wash itself out. So it's it's a vol for the sake of VAL, but it does impact return. And you make a good point, right? Like you go back, has anyone expected or has seen anything but U.S. equity outperformance? And I almost look at it as like the pre-GFC market entrance and the post-GFC.
Starting point is 00:08:21 I'm a pre-GFC market entrance. So I actually had seen EM outperform, international markets outperform. But it's not people just new to the industry. It's people new to investing, right? So it could be your parents, and they just actually rolled over the 401K or got a financial advisor for the first time. So this is the first time they're looking at their statements. And it begs the question, why invests? Why am I going to invest outside the U.S.?
Starting point is 00:08:43 And you actually, if you start talking to FAs, there's some really interesting opinions out there. I was talking with a dad at hockey practice and he's a wholesaler here in the Bay Area, cover someone down in Silicon Valley, a billion dollar book, single tech stocks, and S&P 500 exposure. That's it. And it's worked. 100%, right? But bonds are risky for that advisor. International is risky for that advisor.
Starting point is 00:09:10 So, like, you see these ends of the spectrum where you have advisors with really good strategic long-term asset allocation plans. And that's working this year. And it should work over the long term, right? You're trying to soften those periods of short-term ball because you want your clients invested for the long term. You don't want whipsaw decisions. And the more concentrated you are, the more open you are to potentially having your client make whipsaw decisions. So it really comes back to those basics of diversification and long-term strategic. asset allocation.
Starting point is 00:09:41 What do you think it would take in terms of underperformance from the U.S. side, like how long and what sort of gap would it take for people to question their priors of, all right, I guess maybe it doesn't make sense to put all my eggs in the big, the mega cap tech basket? We're at with almost 700 basis points year to date, maybe through April. So maybe that's changed a bit because May's been pretty strong. you are seeing sentiment change. So it's got to be sustained.
Starting point is 00:10:12 And there's a number of, right, there's a lot of dynamics there at play, right? You have the current and then potential future administration and what policies they put in place and how will that impact the U.S. economy, in particular from a volatility standpoint. You have the dollar, which we had mentioned just previously, is it going to be weakness with its role as a reserve currency?
Starting point is 00:10:33 Where did digital assets come into play there? And then you have debt to GDP, which ours continues to kind of skyrocket. But then you counter this, right? So those are cases that could potentially lead to more sustain underperformance for the U.S. And then you counter this with our tech, our innovation, our consumer strength, our ability for corporations. Risk appetite, right? Ability to set up a business in the U.S. is very different than setting up a business in Germany. And so, you know, are the U.S. has, I'm not going to bet against the U.S. over the long term, but again, I'm always not going to have all my eggs in one basket.
Starting point is 00:11:11 So if you were to zoom out from the advisor's point of view or the DIY's point of view, who is of the mindset that I just don't need foreign stocks, and you talk about the gap you're to date. Well, they would say, well, zoom out. If you look at a chart of SPY divided by AQUA or whatever, it's a blip, right? Like, okay, there's been a million of these. corrections where the international takes the baton for a few minutes. And a point that resonates with me, at least a little bit, is we are so much more reliant on our stock market, on our capital formation in terms of providing for retirement and, again, having that risk mindset than the rest of the world. Like we, it's just different and it's structural and it's not going to change. Now, is it a counterpoint to that, so what?
Starting point is 00:11:59 What does that have to do with the equity markets? Yeah. I mean, again, I look at that advisor and zoom out. Of those 15 years, there's three years of outperformance for international markets and it tended to be the challenging years, right? Again, where the dollar may be struggled. So why invest? I think where we've seen success as a provider in talking with that advisor is, okay, you're still getting exposure through the U.S. consumer because these are household names. So if you look at something like, I don't know, Divi, which is a core dividend tilt product from us. And you look at some of the top names, Novartis, H.SBC, Toyota, and these all are paying really attractive income rates. And so they start seeing those names like, okay, great. I love that I have, you know, diversified health care. I'm thinking about what's happening in the U.S. economy from weight loss drugs and potentially able to benefit from the U.S. consumer, but do it at the valuation that you're seeing in Europe and non. in other non-U.S. markets. So it is a great diversification play. It's in a play to get income.
Starting point is 00:13:06 It's a play to get household names, blue chip names. And again, they're not as top heavy in an overall index-based exposure as you see in the S&P 5, like we talked about the top 10 or the Mag 7. So, Todd, you're the head of U.S. product strategy and development. So you're the perfect person to ask this question. When you speak to advisors, do they want a product that is global in nature? Like you mentioned divvy, do they want a global divvy? Or, Do they prefer, like, no, no, no, this is my U.S. ETF and these are my international ETFs. How do they like prefer to slice it? Right. U.S. investors, so I've been fortunate to work overseas as well. And we talk about the impact on currency on my bank account when
Starting point is 00:13:46 you're living through Brexit. But, you know, if I, you know, look at a U.S. investor, no, it's building block exposure. I'm thinking about how do I pair international with U.S., with my fixed income. What are those weights? What are the dynamics? What do I want out of each piece? What is the intent of the strategy? Is it growth? Is it income? Where am I in the stage of my kind of the life cycle of my investment? If I think about the European investor, much more global in nature. If you were to look at the composition of the ETF market in EMEA, there is a lot more global exposures with scale and significant assets than you see in the U.S. So it's a very different perception. That doesn't mean that this home country bias that we see in the U.S. isn't
Starting point is 00:14:34 pervasive everywhere. You know, kind of preparing for this, I was looking at an IMF and World Bank study that actually can measure the amount of domestic equity owned by the domestic investor. So you do see the pervasiveness of that home country bias everywhere in the world. Vary extremes. On one extreme, you have a Russia, 96%. percent of its equities owned by the domestic consumer, which wasn't probably great when they invaded the Ukraine and then the impact on their currency. On the other end of the spectrum is Austria, so 25%. But take into account Austria's weight in MSCI acquies, so an index of U.S.
Starting point is 00:15:18 Global EM, seven basis points. So you're seeing a wide spectrum there perspective for the listeners is the U.S. is sitting at 75%. So somewhere in the middle, but still a pretty big home country bet. And you would tend to see one of these home country bias. You'd want to see it where you have faith in the government. So you have a strong democracy. And it's natural, right? You think you have greater insight into the economy. You're more comfortable with what's happening there. So there's this, I don't want to call it a false sense, but there's a sense of confidence in investing in your local economy with your local currency that's going to lead.
Starting point is 00:15:57 to this pervasive whole-entry bias across the world. And it actually makes the most sense in the U.S., obviously, because we're like 65% of the global stock market now. So it makes sense here. But what you've seen in recent years, especially I'd say in the last 10 years or so, is huge flows from foreigners into U.S. stocks. And that's been helped by a stronger dollar for them, right? That's translated into strong gains in the U.S. and currency kicker.
Starting point is 00:16:19 And now we've seen, again, just in the last five or six months or so, because I think foreigners make up something like 20% of the U.S. stock market now. It's a pretty big slug. So we're seeing some reversal. So I guess my question is how important are foreign investors to our stock market? Because if there is this reversal where they say, wait a minute, the U.S. exceptionalism premium is going to take a hit. We're going to invest more in our own countries. Is that a risk to U.S. stocks?
Starting point is 00:16:46 Yes. Like flat out, yes. And that could be one of those drivers to sustained performance internationally is concerned, and particularly right now, concerned of. the geopolitical tensions, flip side of that is that you're actually seeing foreign ownership restrictions at the public plan level from, say, Latin American pensions you see in Asia as well, where they have caps of somewhere between 25 and 50% of how much that public plan can invest overseas. Those, there's a bit of loosening there. So you could
Starting point is 00:17:22 see greater investment into the U.S. So those two things are at odds, but there is an impact. the bigger impact is probably more on the Treasury side than it is anything and how that impacts our currency. But for sure, we are reliant. We talked about 75%. You made the quote. So it's probably 20, 25 percent is held by foreign investors. You continue wanting to see that increase as we are such an impact on the global economy. And as we play that role, like you said, 65 percent of the market cap in a global index, you can't risk not owning the U.S. kind of right now. One of the biggest themes in ETFs over the last couple of years has been the rise of active, particularly covered cost strategies where investors are addicted to the income.
Starting point is 00:18:11 They love it. And I understand one often overlooked area of or benefit, potential benefit of investing internationally is they do have significantly higher dividend yields than we do. You're absolutely correct. And as someone who leads a product strategy, so is kind of built to think about the investor and then crafting new product to suit those sensitivity, suits to those needs,
Starting point is 00:18:37 we have a suite of international dividend products. You think you don't need a multiplier effect. You don't need three of them. But when I say I want to invest in dividends, and you talk to an end advisor, it's, do I want income? Do I want risk reduction? Do I want stable growth? Dividend can mean a whole host of things to an end in client, and you want a product
Starting point is 00:18:58 that tilts towards those sensitivities kind of equivalently. So we developed Divi, which is a core dividend tilt. So you're supposed to have like a beta of one, right? So you don't have big sector bets. You don't have big country bets. It becomes tracking or controlled. So a great asset allocator tool. You've mentioned high dividends, X ID, you.
Starting point is 00:19:17 which is our dividend multiplier product, right? So it's part of our X suite. So you talked about, again, these enhanced covered call strategies. This is an international dividend product with a 7% yield, long only equity. And I assume that these are not necessarily. Like if I was a U.S. investor investing in U.S. companies with a 7% dividend yield, I'm like, whoa, uh-oh, red flag, red flag, why are the 7% dividend yields that come from overseas investments, not of the same red flagginess? Traditionally, they pay more in this part of the market and the composition of that market. Like we had said up front, not tech heavy, financials heavy.
Starting point is 00:19:59 I mean, what, Volkswagen pays 6.6%. Porsche pays over 5%. And I assume these companies, the dividends are stable or do they cut them in times of stress? COVID. Sure. Yeah. I think there were some requirements in the European Union from a dividend payout perspective. So wait, sorry, sorry to cut you off. I'm looking at the holdings here of this, XIDV. Why is it that the automakers pay such high dividends? That surprises me. Is that just because the U.S. automakers are kind of have been in trouble and have cut theirs in recent years? Yeah, more times than not. And then it's just their buyer base. Once you start paying, it's hard to
Starting point is 00:20:35 stop. Right. So you're paying a stable amount. And you see this, particularly even in Japan, is once I've paid a dividend, there's an expectation from the investor. And there's a lot of folks that buy that equity for that dividend. And so if you start cutting, there's a perception that's going to not only impact your payment, it's going to impact the actually underlying equity itself. So the automakers, it's, again, across the board, right? It's, you know, a Porsche Volkswagen. You also see Toyota. Toyota's 3.4. The 3.4 from a Japanese automaker is actually quite strong.
Starting point is 00:21:12 What is that up? That's more than double what you get from the S&P 5. So one of the things that we've looked at, and maybe this is recent C-Bias speaking, is just that the factors haven't worked in the U.S. for a while. Like any factory you want besides, I guess, growth or beta. Quality. But value, quality, dividend, hasn't worked very well in the U.S. But a lot of the studies have shown that actually those factors have been working just fine internationally.
Starting point is 00:21:37 Is that the case in your research as well? Value in particular has worked really well in the European environment. I mean, I think there's an absence of ability to buy quality in those markets. There's not as much quality because there's not these unbelievably strong balance sheets like you have in the U.S. So if there's an absence of one factor, you're going to see a gravitation towards another. other factor. So if you were to see in the U.S. a lack of an ability to tilt towards quality or towards growth because there's a deteriorating fundamentals from a, let's call an ROE or an ROA standpoint in some of these tech companies, then you would particularly see maybe value come
Starting point is 00:22:19 into play. We know that factors are cyclical. It's how long term can they have sustained potential outperformance, right? These are all rooted in academic studies. And it's not, maybe that's on the U.S. side, maybe that's more particular to what we see in U.S. large cap versus small values done well. So, again, it's component and segment of the market by segment of the market. But when you talk about Europe, values done really well, which is, again, been a great tail win for those that want to invest in international income products, as those are going to have a natural value bias to them because of the dividend yield. When you're building the dividend strategies, are you looking for specifically companies that never cut their dividend?
Starting point is 00:23:04 Are they been giving a dividend for the past 10, 15, 20 years, whatever it is, the aristocrats, or are raising their dividend each year? Are you looking for specifics like that when building these portfolios? It comes into play. LVHI is a product that really looks for companies that have supportive earnings so that they can meet future payments. But in totality, I want to actually think about the portfolio. I don't want to just build an ETF with just a collection of stocks. I want to think about the portfolio and totality and how the interplay between those stocks, right? So if I can use a risk model to provide greater predictability,
Starting point is 00:23:43 and that's what investors want, right? They want greater predictability. They're used to it in their everyday lives now. They're used to it from how reliant they are on technology. I historically made the case of, like, How do you get from your house, Ben, to Michaels, right? You're going to throw in ways, and you're not going to be printing out MapQuest anymore. You're not bringing your Map Outlist.
Starting point is 00:24:06 And you're going to say, hey, Michael, I'm going to be there at 1122. And you get frustrated when it moves by five minutes because there's a traffic buildup or there's a construction. That wasn't the case years ago. So our investors are aiming for greater predictability. And ETF construction, product construction, has actually kind of followed suit, is how can I use institutional portfolio techniques to provide greater predictability to my end investor. So they know what they're getting into.
Starting point is 00:24:34 They know the risks they're taken. They know the tradeoffs. And when they put that in the portfolio, they know how that will behave. And it makes asset allocation and the overall, then, goal setting for them and their end client, much more palatable. I'm sure the answer is it depends on the advisor. But when you're talking to them about international. exposure. Are they thinking at the geography level, the sector level, are they thinking that
Starting point is 00:25:01 I don't really care for China, but I hear that India's got a great growth story? What are those conversations like? It's a bit of both. We're doing an RA forum and we asked a group of 20 people raise up your hands, you know, how much international exposure you have. It dwindled down to the place where it was really single-digit exposure. Many of them were playing to increase. And then you, you know, it's somewhat idiosyncratic. Then you talk to the one advisor, like I mentioned earlier, who's all tech, single stocks. I had a friend who used to cover a Canadian advisor who ran an $800 million book was all Canadian equity. I would say they blanketed as risk. And you back into your risk assets. So international is going to be what they would think
Starting point is 00:25:46 risky assets, EMs a little bit further out the spectrum. And then if I want to be tactical, I'm going to think about that interplay between India and China and how do I get a exposure there. India has been a great economy and a great investment over the past five years for a lot of clients. Meaningful outperformance relative to other international markets kind of kept pace a bit with with U.S. markets, meaningfully outperformed China, right? One of the fastest growing economies that has a relatively young population. It's investing in infrastructure, investing in technology. We have a ticker, FLIN, one of the lowest cost India exposures in the complete marketplace. that has been able to gain a lot of assets because people are wanting to make either a strategic or a tactical play on Indian equity.
Starting point is 00:26:33 And this is a great way to do it. And if you think about that relative to China, there are a lot of things at odds for China right now. You know, I wouldn't necessarily bet against for the long term, but there's uncertainty. There's concerns with the U.S. relationship. There's potential tail risk of a war in the South China Sea. Then you look at the state-specific legislation. So there's public plans here in the U.S. in specific states that are now not allowed and they have to pull money out of their investments in China.
Starting point is 00:27:06 Tends to be right-leaning states, but this is Florida, Tennessee, Texas. I believe there's maybe eight or nine others in process. So then you actually get to, when we talk about blanket, is it international? You're starting to see some of these more institutional-level clients, look at EMX, China. Is that a way to invest? In particular, as you've seen India, you know, start to actually kind of come almost in parity with China as the largest weights in emerging markets. I was just going to ask you that. Do you see more clients that are trying to pick and choose these countries in emerging markets? Because it does seem that like the blanket emerging market exposure anymore. Maybe that's another thing that has kind of fallen by the wayside, especially for financial advisors in the U.S. Are they trying to pick and choose which countries are going to outperform the best? We're seeing some of that, particularly from more institutionally minded clients, but you're right. If you have this spectrum and a lot of my equities in U.S., if I want to step out and take risk,
Starting point is 00:28:03 I'm either going to drop down capitalization in the U.S. marketing, go to mid-cap, or I'll go to small-cap. My next step is international on the risk spectrum, even though if you look at it from a standard deviation perspective, it's on par with the U.S. And then EM, it's almost been forgotten. Like we had mentioned the pre-GFC, post-GFC entrance into financial markets. When I entered the industry at the earlier part of, you know, it's called 2006, 2005, everyone was investing in EM, right? It was like, I'm going to put 25% of my allocation to EM because it had been formed so strongly.
Starting point is 00:28:42 Now it's, you know, it's the forgotten child. Like people don't just invest in EM. There's not a strong, nearly a strong case for it when you look at the risk levels compared to the U.S. So if you are going to invest into it, why wouldn't I just pick one? Do I pick China? Do I pick India? Do I pair those two together? And that becomes my exposure.
Starting point is 00:29:02 That dynamic could change over the long term, right? Because those two countries make up, what, half of the EM index probably? And I think China is like a third. So making that bet of I'm going to go X China, you're betting against the second biggest economy and the biggest emerging market exposure. That has probably worked for most people because the Chinese stock market hasn't done that great, but that's a big bet you're making. Either they have to, like if we talked about the public component, right, there's a requirement to not be investing in China, or they're doing it strategically in a sense that I'm going to buy EMX China or I'm going to buy India as my EMX
Starting point is 00:29:39 China exposure. And then I can actually play with my China weight. So maybe right now, because of these geopolitical tensions because of the supply chain issues, because of these tailor risks in the South Tennessee, maybe I'm going to lower that strategic investment. And as those things, as I get more comfortable with that, maybe I increase the weight. So having, you know, single country ETFs available at scale and at low costs allow investors to tactically make these decisions and toggle those weights pretty seamlessly. All right, Todd, great stuff. For people that want to learn more about the Franklin suite of products. Where do we send them? Franklin Templeton.com. A lot of great insights there, ways you can learn about our
Starting point is 00:30:22 suite of ETFs, as well as what's going on in the economy. Awesome. Appreciate the time. Awesome. Thanks, guys. Okay, thanks to Todd. Come back and check out Franklin Templeton.com. Find out more about all the strategies we talked about today. And email us, Animal Spirits at the Compound News.com.

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