Aspire with Emma Grede - How to Get Paid for What Only You Can Bring with Law Roach

Episode Date: October 20, 2026

Law Roach is the image architect behind some of the most talked-about red carpet moments in the world. Raised on Chicago’s South Side, he built his career working with stars including Zendaya, Celine Dion, and Ariana Grande. Along the way, he became a star himself, with a name and reputation that carry value beyond the clothes. But reaching the top also brought a breaking point, and his very public retirement changed what he was willing to say yes to.In this episode of Aspire, Law joins Emma Grede to talk about his journey to the center of fashion and how he turned his talent and taste into a business. He shares what it took to earn millions a year from styling alone, and why walking away from it at the height of his career gave him the freedom to decide what he wanted to build next.Today, you’ll hear:Why a bold public persona only works when it’s backed by a professional reputation built on trust and follow-throughHow Law and Zendaya made sure his contribution was recognized and paid for in her fashion dealsWhy Keke Palmer fired him, and why being the best at your job doesn’t always mean you’re the right person for a clientHow gratitude and looking after other people’s interests build relationships that lastWhy Law uses fashion to tell stories about Black history and the women who shaped himWhat it takes to build a business that can grow beyond your own time and talent

Law Roach has spent 12 years in a job that trains people to stay invisible, and he did the exact opposite. He made himself the talent. He trademarked the term image architect because stylists stop covering what he actually does. And at his peak, he was running a team across four cities and making four to five million a year on styling alone. I've wanted this conversation for a long time. People see the red carpets. They don't see the business sitting underneath them. What stayed with me is how clearly Law understands the value he creates. talk about how his public retirement gave him the agency to say no and become a bankable brand in his own right. The difference between persona and reputation and how his partnership with Zendaya

changed the way stylists get paid. He also says something about refusing to apologize for the life he's built that I haven't heard anyone say that plainly. This is Loroge. There are certain parts of your health where having real support makes all the difference, not a one-size-fits-all plan, not trying to figure it out alone, but access to a licensed provider, a care team and options that are built around you. That is the model behind weight loss by hers. It gives you access to personalised care, including FDA-approved GLP-1 medications like Wegovi. If prescribed, Weigovie is available as a pill and as a pen, so there are options depending on what's right for you. To get started, you complete an online consultation with a licensed provider who determines whether a prescription

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Law Roach, welcome to aspire. Thank you. I just been waiting, I'm waiting, I'm waiting. I'm here. I'm here. I'm finally here. I'm happy. I'm so happy you're here. And I do say about time because I count myself as a huge Lor Roach fan. Like I really, really do, and I don't say that for a lot of people.

But I think that people really associate you with these like epic moments in fashion and more broadly in the culture. But I don't know that they always understand how much work, how much thought, how much know-how and understanding goes into those moments. And so when I think about people that I want on this show, it's people that understand their craft deeply. It's those that have really worked to create a reputation for themselves and a business for themselves. And I think that you really understood what you were creating. You understood your worth and you were unashamed about going after it. And so I'm really excited to talk to you today because I think for my audience, there's a lot to learn from your career and how you've gone about it,

regardless of the fashion piece, but really understanding who you are and what you have to bring to the situation. And so I'm excited to get into all of that today. So people see the clients, they see the clothes, they see the red carpets, They see all the glitz and glamour. But what do you think would surprise people the most about what it actually takes to do your job? In the context of what we're talking about, I think that people don't understand that it's really a business. I think that a lot of people do see the clothes.

They see the glamour and they think it's just, you know, I'm on the phone. I get a dress. I put it on a celebrity and that's it. But it is a business. I would say kind of at the height of my career, I had four assistants in L.A., two assistants in New York. one assistant in London, a part-time assistant in Paris. And that means that I'm responsible for a lot of people and a lot of payroll and understanding what that means when it comes to the bottom line of how much money I need to make,

what my burn rate needs to be every month to cover all these expenses. And I think that's the part that people don't see or even probably don't even care about. But that is important for me as a businessman to understand all those things. And do you think about yourself as a businessman? Oh, absolutely. more than an artist. People like, oh, there's such an artist and I'm like, no, in the back of my man,

I'm like, no, I'm a businessman, right? Because what I learned and kind of later in the career is that for me, what's important is that I monetize the talent, right? I monetize the connections. I monetize the storytelling. I've been doing this since 2014, so this is my 12th year. And I think maybe around year, seven, eight, I started to really understand that.

that I had to separate the artistry from the business because we all know there's a lot of really talented people. There's a lot of stylists that I think are way better stylist than me. You know what I mean? But what separates and what is, is the moves that I made to make myself a business. Well, I'm really happy that you say that because I want to talk a lot about the differentiator.

You said on another podcast, you said you're 97.5% of the way to not give in a fuck. I want to understand what's in the remaining 2.5%. I think that is respect for the people I work with, right? Because my name is so tied to the people I work with and I would never want to go to a place where it could possibly damage their reputation or our relationship. So that's what the other thing.

I'm holding on to the last, you know what I mean, a few percentage. Just out of respect, you know. But I actually think that shows so much about the type of businessman you are because there is a consideration beyond yourself. And I think that all of us have that some way in how we work. different levels to it. Looking at everything that you're doing now, what are you saying yes to that you would never have considered before?

And I guess what's an easy no? Yeah. Well, I'm saying yes to myself. That's what I learned, you know, post-retirement is that no is a complete answer. And if I say no to something, the people around me shouldn't question that or try to change that. I am just more about self and what makes me happy. I was just at my office.

and everybody in my office is smiling and laughing and we're joking. And that's such a good feeling to just be around joy. So, you know, I love the work and I work really, really hard. But it has to be for things and for people that make me happy and bring me joy. Because I also think that prior to retirement, a lot of people wanted to work with me based on affiliation and a proximity to, you know. And so I figured that out. And I'm like, no, no, no. I want to work with people who genuinely see the way that I can.

add value, right? And vice versa. So it's just about me and what makes me happy, you know. I love making money and that's the core, kind of, but it has to be more than just, you know, a check. When you look back, do you think the retirement was a little dramatic? You know what? But not on purpose, not on purpose, not at all. I had just had a situation with a client. I was stressed out. I was doing 12, 15 of the biggest stars in the world across all platforms, sports, actors, music, everything. And I had been asked to walk in the boss show. So I was flying to Miami for my fit in.

And that morning, it was just a disaster. And I got off the plane and I was in the car with my publicist. And I just started crying, which I never do. Never cry. And I was just like, I don't want to do this anymore. And I went to get the most generic, you know, retired thing. And I posted it and just wrote the little message and put my phone down and my phone would not stop ringing. The alerts, the phone calls. I walked in.

The first person who saw me was Naomi Campbell and she called me into her room and she said, you cannot. Whoever this is, you cannot let them push you out of this. You're too good, you're too great. I won't call it trauma. It really wasn't trauma, but it was this situation. And I was tired. And I was tired. I didn't sleep. I had clients that were impressed to us in Milan and Paris and Asia all at the same time. There was no. sleep. I'm running this huge global team. We work in 24-7. You know, I'm working for some

people that I shouldn't have been working for. Everything and everybody has a breaking point. And I think I just hit it at that moment. And yeah, and I just posted that. But what I didn't think would happen from that is that I would have these metrics on how

important I was or how relevant I was to the culture. So that was incredible. And the opportunity that started coming, people was like, oh, we want to do a documentary or do you want to your own production company, do you want this? And it all just came like that week, a science full agent. It was just a lot. And then that became a lot. That became too much. So I'm like, you know what, let me just step back and breathe a little. Rather than a retirement, it felt like a rebirth to me.

You know, I looked at it and I was like, to me, you had more relevancy than ever before. and the reason I asked you the question is because I think so many people get to really where they want to be and they have this moment of burnout and I wonder because I've read so much about your situation and what was going on and this particular client that pushed you over the edge, do you think that without that client pushing you over the edge, would you have been burnt out anyway? Like I'm just trying to understand like genuinely what was happening there. And if you kind of have any lessons from that time, like would you have done things differently? I don't know because again, it was it was such an emotional reaction and I don't make emotional decisions, you know, and that was all emotion. Like every part about that post and

that day was emotional. And I didn't know and when it came so big, I was like, oh shit, I got to stick to this. You know what I mean? Like, I can't take it back. I need to not come out now. I can't take it back. You know, I can't take it back. Was there regret in that moment? No, no, no. I didn't have any regret because I still kind of worked because I, I went on and do those two press tours for Zendaya back and back, but that's, you know, that's, that, that was never going to go anywhere. And then it was all the gossip. It was like, oh, I retired because I didn't have a seat at the Vitan show

and all these stupid internet things. And, but it was, it actually really was the best decision of my life. And tell me why, like, what changed in that moment, both internally, but also externally? Well, internally, it gave me the power to choose what I wanted to do, because now I had this thing like, oh, I'm retired. I can say no. I never thought I could say no.

When people that I've watched growing up or I look up to or these big stars would call me, I just felt so flattered and still from this place of this little boy from Chicago who dreamt of this life and this lifestyle, I just felt like I could never say no. So that, it gave me the allowance and the agency to say no. So that was one thing. And I think externally, it put me on a different level. I wasn't no longer just a stylist. I had become this thing outside of the work.

I had became this person outside of the clients, right? That people really cared what I was doing, what I was saying, and all those things. So it just put me on a different level to that I think had not did that I wouldn't have gotten. I agree with you. I think it completely re-contextualized you. And I think that suddenly you had a voice, right? We all knew you out of voice. We know you're a big personality.

but you stood for something outside of being excellent at your job, which is really understanding. And we're going to talk about the power of personal branding, which I think that you really have your hand on quite a lot. But it was a really interesting moment. I mean, for the longest time, I think your work was obviously how you measured your worth. And when something doesn't go your way now,

do you handle it and do you see it differently? I don't know if things don't go my way. way. To be quite honest. I don't think things don't go my way. But I do feel like there was a maturation during the retirement. And when I wrote my book, writing that book, taking that time, it really just changed me as a person. It put my life into perspective.

It put the things that I thought were important in perspective. Fair. You told Zeeway, brilliant interview, by the way. I just like, nothing has made me laugh as much for a very, very long time. Thank you. But you told Zeeway that you'd outgrown your pettiness. What would it take for a brand that dismissed you early on to earn another chance with you? I think it's all, all those beefs are done.

You know what I mean? I think people just, the internet just loves to rehash that because it, you know, LaRose beefing wood, this brand or this brand. We love a little bit of your pettiness. When you said it, I was like, really? No. I'm petting so many. other ways. We know. But no, I think, I think it's grown, but, you know, that, that pettiness was also

protection of her. You know, it was, it was, if you don't want her now and you don't see the vision, then you'll never have her. Because I always knew that she would become one of the biggest stars in the world. From when I met her today, she was 14 years old, I always knew I saw it. She always had it. And so that was, that was me being petty, but me also being protective. I'm like, That's what, you know, if you say no now, you say no forever. But we've, you know, we've grown and we've changed and, you know, and there's still some brands that she hasn't worn, but more now is contractual than it is just being Patty.

All right, let's talk a little bit about your upbringing because before we even started this, I was telling you how much when I first came to America, I got to Chicago, I got to Atlanta, and I was like, oh, here's the heart of this country. Here's where all the people with all the soul. And I don't know, there's like something about, Chicago where you grew up, which is just such an amazing place. What did you learn in Chicago

that you still rely on today? And what have you had to unlearn in order to be as successful as you are? I learned everything. I credit everything. And I think Michelle Obama said this too. Credit everything from growing up on the south side of Chicago. It gave me grit. You can put me anywhere in the world and I'll survive and I'll be successful because of the way I grew up. Yeah, I mean, it's the core of me, even the way I speak, you know, I have a regional dialect that is influenced from Chicago. The way I dress is influenced from Chicago. Like, everything to me, I can trace it back to something I went through a situation, a hardship. And it just taught me also to hustle.

And I think that people sometimes hit a word hustler and think of it as negative, you know, a negative. But it's not, you know, as a hustle, you're going to find it, you know. you're going to figure out where the money is. You're going to figure out where the opportunities are. And you're going to find it. You're going to get there. And I learned all that from south side of Chicago. Like I was a bartender.

You know, I relied on the kindness of others. You know what I mean? To feed myself and feed my family. What's my mother passed away? And there's nothing about me that is not Chicago. And I just brought that to Hollywood. I brought the hustle. I brought the street, you know, the street savviness.

Because I'm a street kid. I was raised on. the street. I grew up doing street shit. You know what I mean? So I just brought it all to LA, brought it all to Hollywood and just, you know, remixed it. I can really relate to that because I feel exactly the same from East London. Like I feel like the place made me what I was, what I am, and taught me so many things that I use in my everyday life now. But by the same token, there were certain things and people that I had no choice but to leave behind. Is there any part of you that says or, you know, I just wonder like how that factors into your life and where you are now

because the more high profile you become, the more you have. Yeah, I'm not having no fistfights no more. No, you're not having no fist fights. Somebody want to fight me. I'm calling with a police now. No, no, I'm calling the police now. Like, you know, years ago, like we could meet in the middle of the street and, you know, throw hands, but that part I have left, you know, behind. You have to, but by the same token, there's always stuff that you don't really want to leave behind because, you know, the higher, like you climb, the more money you make, the more everything kind of gets bigger. I feel like I always get,

there's a lot of revisits from the past. And so I wonder what you do with that. Like what happens when your past comes into your future and the two things meet? I think I've done a very good job of kind of separating that, even when it comes to family. And that's the hardest, right? I think when I first started making money,

I got my first business manager, or one of the first things he asked me, who do you take care of? And I had to make a really tough decision that I would put myself first because we all have heard the stories. You know, somebody, their first million dollars, they buy this person a house and this person a car

and this and this and then before you know it, and the taxes, then it's gone. So I had to really make a hard decision about who I would financially be responsible for. And I think that's tough. But you have to make that decision. You have to make that decision because everybody can't come with you.

And everybody don't want to come with you. Some people just want to be you. And that's also realizing and recognizing that is also tough and separating yourself and those people. And, you know, it's that thing like, oh, you've changed, but you have to. You know, there's a lot of you that has to change and the people around you have to change. And it's just what you have to do is sacrifice to be successful and to have the longevity with the success.

Hi, everyone. This is Kara Swisher. And I'm Scott Galloway. And we want to tell you about Pivot, our twice weekly podcast. That's right, Kara. What a thrill. It's a chance for us to break down all the big things happening in tech, business, and politics. Yes, and I keep you in check so people can make it through each episode, whether it's, digging into constant changes in the world of AI and social media or trying to keep up whatever the fuck Elon is doing, we're here to give you our take on all of that. Every Tuesday and Friday morning, we drop a new episode about some of the major stories of the moment.

And Scott is a prediction machine gazing into his crystal ball to tell you about where it's all heading. That's right. So if that sounds like a good time for you, especially Mr. That's Right, you can follow us on your favorite podcast app to get new episodes every week. Boom. Do you ever wish you could ask nosy questions about people's money? I have $729.71 in my bank account.

We bought a $1.3 million house on a $350,000 income. On the podcast, What We Spend, we ask those questions. It's a show about money and all the feelings that come with spending it. I want to be the kind of person who can just take care of the people in my life. Listen to what we spend, an Odyssey Original, available now wherever you get your podcasts. So tell me, when did you first? even realized that you had an eye. Years ago, but it also came from Hustle.

I started just selling clothes I would go to the thrift store and buy and reworked them. And, you know, I always had a lot of girlfriends. So I would sell them dresses from the thrust store that I paid, you know, $5 for, $8 for, and I would sell it for like $100, you know. So that and I figured out that I had a level of taste that people appreciated. And so, yeah, I just, I figured that out. And then I opened a vintage store based on the same principles. And then that led me to calling myself a stylist,

because I didn't really know what a stylist was until Rachel Zoe came around. And she had that TV show. I'm like, oh, I'm going to do that, you know? No way. Really? Is that true? Rachel Zoh. Rachel inspired me because I had never.

So, you know, in a community, you grew up and you know about June, Ambrose. You know about Misa. You remember all the hip-hop stuff. But when I saw Rachel, I remember one episode of her or the show, she went and she went backstage to meet Mr. Armani. And I was like, I want that. That's the career I want. I want to sit front row at these shows.

I want to go to Paris. I want to go to Couture. And so she gave me something to aspire to be. And so that's what when I came to L.A., I wanted to mold my career to be. And when I came, I always tell the story how I came and I was like, oh, I need to talk like her. You know, and be like, oh, it's bananas, you know.

And that shit lasted for a week. I'm like, I got to drop that. That ain't me, babe. I got to figure out how to do it my way, authentically me. But yeah, I credit Rachel all the time because that TV show let me see the possibilities of what this business and this career could do. Law, you grew up with magazines like Ebony and Jet and Essence. What did the images in those magazines teach you that you still draw on today?

People are so surprised that when I answer that question is never vogue. You know what I mean? Like we didn't get Vogue. You know, I wasn't checking for Vogue when I was younger. I looked at the things that were on my grandmother's coffee table. Of course. And that was those publications. And also, it was the representation because I also knew who owned those magazines, right?

I knew about Eunice Johnson and I knew through my grandmother about Ebony Fashion Fair. And I knew the story of her going to Paris and buying these collections and bringing them to us to see. So it was something so motivated about this black woman and these black families that were doing these things that was more important to me or more interesting to me than seeing the white models invoke, right? But then as I got older, then it was like, oh, Naomi and Beverly Pill.

And then it became a bridge into more of like the mainstream fashion, if you want to call it that. But it's culturally, that's who I am. And that's what I draw from because I think that women and being a woman is an art form, but I think being a black woman is an even more powerful art form. No doubt. And I feel like you've used some of your biggest, like, fashion moments to really celebrate black history, to really celebrate black women.

Tell me or talk me through one time when one of those references is really mattered and what you actually wanted people to understand in your. your choices. I think it was essence black women in Hollywood. I put Zendaya in a East San Laurent outfit that belonged to Eunice. And when she wore it, Eunice Johnson started trending on Twitter. And for me, that was my way of, you know what I mean? Like speaking this woman's name and having people go to research what she had done for the culture and for fashion and for black women in fashion. and for us coming years and years behind in fashion. So that was really important to me.

And to have a partner like Zendaya who understands all of that and who's letting me teach her so much of that. And to know like, oh, I'm wearing a piece of history that had it not been for her, the runways of, you know, you never know what the runways would look like, you know. I do feel like you've done that so many times, that it's so purposeful and it becomes so meaningful. And again, it is like a teaching moment

because you're bringing something back and into the culture and into like the way that we're all speaking that nobody was thinking about in that moment. Do you see it as like a responsibility? Or is there just so much love there? It's a responsibility. I'm a storyteller. Even as recently as the Emmys and Zendaya with the pixie cut

and sounded like Holly Berry is like, we cannot forget what Holly Berry. did to Hollywood and for Hollywood, right? And for her to be the first black actress to win that Oscar in that category. You know... In that dress.

You know, how could there possibly be a Zendaya without a Hollyberry? And for us to just do something as small as a hairstyle to pay homage to her, you know, like, why not? I do think it, I do look at it as a responsibility and it is a responsibility

for me not to only tell stories of fashion but to tell stories of how my culture has impacted fashion and pop culture. And now that I have a platform and I have a partner in Zadaya that shares the importance of doing it, why not? And also, I just don't want my legacy to be like, oh, he was a good stylist and he put some pretty girls in pretty dresses. Like, there has to be more to the story. And I think that's the more to the story, that I am doing things that are culturally important. And I am storytelling in a way that educates us, but also everyone else. I do want to talk about trust and client relationships.

And I think it's an important component of what you do that you have built these very deep relationships, both with the houses, but also with your clients. And I want to talk a little bit about how you think about those relationships, who you decide to work with and not. Like how do you build relationships and how do you curate that in your professional life? Well, the relationships will build over time, right? But I think more importantly than building them is nurturing the relationships. I have a really great relationship that I do what I say and I say what I do or however it goes.

But if someone makes me address for one of my clients and we don't use it, I will guarantee this house because I understand the resources that goes into it, the bandwidth that goes into it, I would guarantee that I will find a place for that dress. Oh, that's how you show. And everybody doesn't do that. You know, I'm going to make sure somewhere down the line that you get a return on your investment when you work with me and everybody knows that. One of the things that, you part read that, people don't be, like, interesting to know.

Like, a lot of clients, a lot of style is whole hoard clothes. So you'll send them clothes and you'll, and brands are bag and bag and bag and bag. I am very concise and I know what I'm going to use. I know what I'm going to use because I understand that these PR teams are in the business of placing these clothes. So I've just built a great reputation of doing what I say, what I'm going to do. And I'm like, okay, if you trust me, you send it. I'll have it back to you by this day. And that goes a long way.

Thank you's go a long way. Someone just did something for me, for Emmys. I just heard the story. So we have a partnership with Rolex. And, you know, the dresses in there was to the Emmy. she has this Rolex that is perfect for the dress. But unfortunately, the link, something happened. She couldn't close it.

And so I ran into Rolex. They was trying to fix their call, and they say, it's nothing we can do. And I'm like, because I respect our relationship with Rolex. And I know how important it is for her as an ambassador to have this watch on at these moments. So he called me, he's like, there's nothing we can do. I said, you know what, let's calm down.

Let's think about it. That's always something. and let's let the universe work for us and call me back. He called me back in 20 minutes. He said, we figured it out. We fixed it. She got the watch what. I made it my business to go the next day and just to stop in.

And he's like, hey, Lord, you know, God can help you with something. I said, no, I just came to say, thank you. I just came to say thank you for figuring it out. So it's those things. It's the human touch. It's really showing people you appreciate them. It's not only sending some flowers, but also calling and just say, thank you for making that work for me

and I've done that my entire career so people, when I call people answer the phone and they know that whatever they do for me is going to be reciprocated. If they need a favor, they need something for me, I'm going to try to do it. If I say I'm going to do it, I'm going to try to do it. And I'm always in a place of

ultimate gratitude when people bend over backwards and make things happen for me and my clients. I'm dying that you even say that because listen, at the risk of sound in presumptuous. I don't think that's what we think about when we think about law, because we think about a much more sassy side of you. And I have said for the longest time that when you don't have anything, something that you can consistently count on is your reputation. How people think about you in business, in life, will say so much about how people want to work

with you, how when your chips are down, things change. And so it's interesting to me that you put so much effort into building a reputation that will proceed you. Do you know what I mean? Because again, there's one thing on the outside. It's a very different way of actually doing business. Because reputation and persona is different. Like the persona is one thing. You know what I mean? That's one thing. But the reputation is different. Like, yes, I am a diva. Yes, I am quick-witted and, you know, all these things. But when it comes to my business, protecting my business, protecting my clients, I'm a totally different person. totally different person.

And people in this industry will tell you that. But I am a diva and I do demand a certain type of service. And when something is right, I will pick up the phone and I will call, you know. But for the most part, the other part that people know me for is just the persona that I built for myself. Totally. But arguably, you couldn't have one without the other. Correct. You couldn't go around acting like diva without having that other side of you and be so successful.

Yeah. Right? It's like you have to do both. Yeah. Interesting. So, Lord, when you're taking on a new client, what are you evaluating? Since we're talking about money, can they afford me? How's expensive are you, law?

You have to. I mean, I want to work with people that can afford the service because I know the way I work. You know, I know the way I work. I know how hard I work. I know that if my client is looking for whatever. Gagliano from such and such I know that me and my team can find it you know and that that's a lot of it's just a lot of work

because it's a lot of research before I left we were doing a deck for a client that was buying a vintage and we went afoul every single runway photo so she can know exactly what she's wearing if she wants to talk about it you know it's a lot of work I work really really really really hard you know I go to my fittings right

if I have multiple clients I go and I try to zip every dress you know what I mean Like if I have 10 people at the Met Gala, I make sure I see all 10 the day of. And most of the time, I'm going myself. So, you know, I work and I think that I should be paid for that level of work at a at a premium. But it's not just the money because otherwise you'd have a book full of like billionaire ladies. There must be other criteria aside from they've got the money to work for you.

Yeah. And it's also if I see, if I see potential. I mean, because I, not, there's not many like Zendaya's out there. There is. There has to be. And I'm searching for her. Okay. Good luck to you. I'm searching for her. You know, I think a unicorn can maybe come once every decade or something. But, you know, I'm searching for that. I'm looking for the next girl that I can be by her side and help cultivate the career and help her make good decisions and the elegance and all those things that I was, you know, fortunate enough to be with that is so young to help her learn, you know.

So what makes you want to work with? someone versus not want to work for someone. I don't want to work with anybody who I feel doesn't really need me, you know. I have to have a phone call and there has to be, well, I want to change this or I want to try this or I need somebody to push me this way. I want to do that, you know, and I want to work with people that I can learn from, you know, because me, now I'm in a place where, like, I'm looking for people who can advise me on things financially or just spiritually even.

You know what I mean? I want to work with people that have knowledge in other areas that I'm trying to grow and learn, learning, you know? I mean, we just saw you started to work with Kim. How exciting. Love. Yeah, yeah. And, you know, and I had a fitting with her.

And she was just like, you're going to have to push me, you know, but that's, that was my signal that she wanted or she felt like she needed something that I can bring, you know, a different perspective to who, who. who I think Kim Kardashian is. Totally. You know what I mean? And so that's what made me want to work for her. Is working with someone like that who is so high profile,

who has worn so many things and been so visible for so many years? Yeah. Is that daunting to you? A little bit. A little bit because I want to, because again, it goes back to how serious I take my work, you know, and I want to add value. And if I don't think I could add value, I'm leaving. I'm just, I can't do it.

Fair enough. Yeah. I was reading in my prep that Kiki fired you at some point. But you said you kind of deserved it. I couldn't get it right. I couldn't get it right. And it's to me, that was personal. I love Kiki to death.

It wasn't personal. It was a business decision that she should have made. I couldn't get the glicks right. I couldn't get the energy right. And it was like she made a business decision to fire me. And I love what she said. She called me, she said, you may be the best stylist in the world,

but you are not the best stylist for me. And I said, well, all right, Kiki Palmer. I mean, there's a lot about someone who knows themselves. Yes. Right? I love that. I love that again, especially at being so young and getting to work with, like, the gold standard. That tells me that she knows who she is.

She knows exactly who she needs it. She knows who she is. And I couldn't deliver. And I'm not mad at that. It's unbelievable that you couldn't deliver. What can you do? What was you getting wrong? She was pregnant and she was lying about being pregnant.

And this lady had me putting her in all these clothes, hide in this baby bump and everybody in the world knew she was pregnant and she didn't want to tell anybody, which was her choice. But I couldn't, I just couldn't because for me I'm like, oh, you're pregnant. I want to dress the bump and I want to do these things. And I was excited about that. And I had the stories to tell about that. And she didn't want that and she didn't let me.

But it was her experience and her decision to tell everybody she was pregnant when she wanted to do it. Fair. And so I couldn't get it right. I tell her story all the time with pride that she was, she made a great business. decision, a great business decision. Fair enough. Yeah. A good sales call is not just about what happens in the meeting.

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Now, my link gets you an exclusive 30 days free instead of the usual 14-day trial, no credit card or payment needed. just head to pipe drive.com slash aspire to get started. That's pipe drive.com slash aspire and you can be up and running in minutes. It seems like the single best business decision that you've ever made in your life was banking that Zendaya would be who she is. Absolutely. I have so much appreciation for the work that you guys do together. And I wonder how you keep challenging one another and you make it feel brand new and fresh. because it's very clear to me that you two are enjoying one another,

that you're enjoying what you do. But how's it like, how do you keep that fresh and keep going? Because there's always a new story to tell. And we have this thing that we figured out about each other like years ago. She's a Virgo. So she's very small details. And I'm a cancer and I'm very big ideas.

Right. And so I dream these big stories or whatever. and she comes in, she fine-tunes it. I'm like, oh, okay, well, you need to cut all your hair off and be bald and do it. And she's like, I'm not going to do that. You cut your hair. I'm not going to do it.

But what we can do is this. And so it's just, we've grown up together. You know what I'm? And so it's just this, we have this super trust, and she trusts, and I trust her to kind of wrangle me in. People think it's like, oh, she wears whatever he tells her, where that is not true. We fight and we fight and I know when to let go and she knows when to let go. And when I really believe in something, I tell her like, I'm going to fight to,

I'm fighting for this because I believe in it. I don't want to say it's a perfect relationship because I don't think anything is perfect, but it's as close to a perfect relationship as I possibly can get. I mean, it definitely feels like that from the outside. But do you ever worry that actually being so closely associated with one client will actually make it difficult to separate your career from theirs? I think I've done a good job of separating my career from her career, but still at the same time, it being so synonymous, we are two different people with two different sets of values, right?

Like, she is very quiet and very private, and I am not that. But me maintaining her privacy, like, even with the wedding, like, people are still asking me about the wedding. You know what I mean? I'm like, as long as you keep asking me about this wedding, you're going to get a different answer every single time. Would I have wished that she had been a little bit more public with the wedding because she was allegedly, she was one of the most beautiful brides I've ever seen? That is really my sister.

And the way she's taken care of me, you know, financially and made sure that I was a part of decision making in her career and her fashion career and the ambassadorships and the deals that she take and her, you know, including me in those and making sure. that that I am paid for my involvement. And, you know, I mean, she talks about it all the time. Like, any fashion deal that she does, I'm included in those still. Yeah, yeah, I'm included in those still. Which is, I mean, listen, we all know it. It's been said before, but it is extraordinary. I don't know that I know, having done, I think, probably more celebrity partnership deals

than anyone on the planet, thousands and thousands of them. It's never existed. I've never seen no one cut their stylist. It's not cut in. No. It's never existed. So we've set a standard for, we disrupted the industry. We literally disrupted the industry. And now anybody who knows, they know this is a part of it. If you don't get one without the other. And for her to turn down things, she was like, oh, no, if he's not coming, I'm not doing it. But it's actually like she would turn down things if you're not cut in. And still does. And still does because what she understands that, I'm going to protect

her in that, you know what I mean? And also, my creativity goes into those things as well, right? You never feel bad about that though, Lord? Are there things that come to her where you're like, you know what, you should just do it? Don't worry about me. Because she doesn't feel bad about it.

Because she also comes from a mindset that the money will come. And the money has came. And so it does. You know? Yeah. She's always been such an old soul and she's had this sense of discernment way more than me. Because I see something to do so, I'm like, you're crazy.

You know what I mean? She was like, no, no, no, no, money will come. It'll come. And it came and it keeps coming. And for her to have changed my lifestyle in that way, it's incredible, incredible. And we, again, we disrupted the industry. Because these brands were like, no.

And she was like, no. Fair enough. So let's talk about the business of Lord Roche. Because this is the juicy bit, the bit that I love the most. I loved it when you created the term. image architect because stylist no longer covered the remit of what you were fully doing. And you went out and you trademarked it. Again, I absolutely love that.

Can you talk me through what that actually encompasses? Because when you say it, I don't know that people have a full appreciation. And I want to know it from your point of view. Like, what does that look like? The business of Lorroach today. For me, because I had been so independent in my business. Like, I never really had, I've never had a major. a manager. I never really had an agent outside of my styling agent. And so...

Oh, you didn't? No. There was no broader team. No. It was, it was, it was me being a part of her team and then taking everything I learned for being a part of that team and running my team. You know, and it was like me being in the same room, in the, in the right rooms and, and marketing to, to build my business. And I think that this year, what I figured out, it's important for me to build a team because I can't do it on my own and I was tired, you know, and there's so many things that I want to do that I need that person to pick up the phone and call and do these things. But I mean, I got so good that like, I'm like, oh, I know this person. And so then I also, now that I'm building my team, I also have to be

able to humble myself and let them try. But, you know, again, pulling from everything I learned on the streets of Chicago, I'm like, I'm a hustle. I found that person. I'll find them myself, you know. I'll find them, I'll figure out where they're going to be. I'll bump into an elevator and I'll say, hey, I'll do it all myself because I just felt like, not that I was the smartest person in a room, but I think I was the most savvy. And so I used that to just get to the places where I wanted to be. So what do you think has changed now that you understand the value around being your approach?

Like, what have you actually understood? I understand that I am a bankable brand. and I know how to make money and I know how to attract money. And I understand I need to build out, you know, this infrastructure that can help me do that. I heard that you actually made, like a former assistant of yours,

an equity partner in what you're doing. So I'm interested to understand, like, what you're building and how you think about what you can do within the kind of world of lawroach. Yeah, so we still working on that. actually, so what I figured out I decided like I needed to be able to scale myself

and which is so hard and so difficult to do. And so when this business it able for me to get the business because to be quite honest if we're talking about money, once I hit my peak, I was making $4 to $5 million a year

just as a stylist. Nothing else. Just the work. That's a lot of fucking days and people. Yeah. And for me, To rack up four to five million as a stylist.

I don't care how much you're getting paid. That's like working three, six, five days a year. And that's what it was. And that was part of the burnout. So I figured out in order to style myself there, I need to find people that can work at my caliber at my level and to give them equity in the business. But also the problem with that is like,

because my bad side manner is so special, that's what I can't teach. So we're still figuring that out. But yeah, that is high on a list of priorities to figure that out if I continue to want to rebuild the business away, which is happening actually. I love it. I mean, there's so much you can do,

but what do you really want? Like when you think about where you are now, you're seemingly kind of like on top of the world. Do you have ambition for like something else? Yeah, I want to build out brands. I want to be able to sell things, you know. I want to have a lifestyle brand. like I want to do everything.

I just met someone who builds hotels and he was like, well, how can I support you? I'm like, I want to design your hotels. You know, I want to do that. But then I want to own hotel. You know, I want to do everything. I think what I've done is being able to become, you know, this person, this symbol of like taste and, you know, and I want to monetize that. Yeah. Yeah.

I was excited when I heard a little rumor that you were going to, I think it was like, was it on Garo? I make it up. Yeah. Yeah. Yeah. I should have called you because I need some help with some financing. Do you know, so funny because they had already called us. And now I was just like, oh, yeah, maybe that's not the brand.

But, you know, there's definitely like something in there that would have made a lot of sense for you, I thought. Yeah, because it's what attracted to me to it is that just the idea of me coming and actually owning a French couturee, a house. Yes. A house with a history and an archive. And that's me. That's my soul. But I'm also not afraid to make mistakes. That was a deal.

That was something which kind of happened. The infrastructure I had built kind of, you know, just because it's kind of kind of had crumbled a little bit. The financing had crumbled a little bit. But you know what? I gave it a shot. You gave it a shot. And I learned a lot. Yeah.

I learned a lot. I had never, never went into a, went into a situation with, you know, to do diligence and to look at all these things. You know. So I learned. And I was just like that as a learning experience. I'm also not afraid to say that something didn't work out. I'm not hiding behind. No.

You know. No, unless most things don't work out. Yeah. I mean, you should have called me, though. That would have been sensible. One thing I always tell founders is this. The idea is only the beginning. The real work is turning that idea into something that people can actually find, buy from,

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what's happening in the business. So whether you're just starting or already growing, Shopify gives you the infrastructure to look professional, move quickly and keep control of what you're building. If you're ready to start a business of your own, go to Shopify.com slash aspire and see what Shopify can help you accomplish. I don't feel like full dressing has to mean starting your wardrobe over. Usually, the smarter move is taking the pieces you already wear and add in one or two things that makes everything feel new again. That is the whole idea behind the fashion remix at Macy's this season. For me, the easiest place to start is a trench coat. A trench is one of those pieces that works across almost everything.

You can put it on over jeans, a blouse, a skirt, a boot, a loafer, and somehow the whole outfit feels more pulled together. For a weekend brunch, I'd wear it with dark-washed denim, a draped knit top, leather loafers, and a shoulder bag. Easy, but still polished. For working into evening plans, I'd pair the trench with a crisp white blouse, a dark jean, ankle boots and a classic bag. It feels sharp enough for the day, but still works if you're going straight to dinner or drinks.

And for an actual dinner reservation, I'd go a little softer, a black blouse, a textured cream skirt, statement earrings and a high-heeled knee-high boot. This is what I love about a trench. It does not have to be the loudest piece in the outfit. It just makes everything else feel more considered. Head to your nearest Macy's store or go to maces.com to shop online now. Let's talk about money because this is my favourite subjects and something that you never shy away from.

I read earlier on in your career, I feel like, I don't know, you were making a 120 grand, you had these giant tax bills. I wonder, like, obviously that kind of crept up on you, what have you put in place since the early days that have helped you get control of your finances? And how do you think about money? Being from the south side of Chicago,

not having grown up with very much, and now seemingly sitting on a lot, and a lot of opportunity. What's your relationship like to money? Well, I think the most important thing about that is you have to have a good relationship with money. You have to speak about money and speak to money in a certain way. I am the type of person.

I know I attract money. You know what I mean? I attract money. And I've also learned how to not hold on into a way of saving it, but hold on to a way of keeping it close. Right? Because if you, there's a lot of stories that people can attract money, but they can't hold on to it. Like, there's so many stories about people winning millions and millions and millions of dollars in the lottery because they believe that they should have it and they attract it, but they can't hold on to it. I feel a little bit like this myself, but when you grow up in survival mode, right?

It gives you a very specific relationship with money. And I wonder how you've been able to untangle that. Yeah. Well, I mean, I think growing up, in a situation you always have that, that I talk about this a lot as well, it's like that, that feeling of never, never, I know what it feels like to go to bed hungry. I know what it feels like to cry because you're stumbling and I'm the oldest of five and it just wasn't enough, you know, I know what that feels like. I know what it feels like to be nine years old and going to the shopping market, the supermarket and ask people, can you carry their bags to the car to make a dollar and what, you know, I know what that feels like. And, and, you know, and I know what that feels like.

And the motivation is to never have to feel that way again. So I think that's the way a lot of us work so hard. We work so hard not to ever go back. Or we work so hard to run from a situation. And so then I also have to change my mindset to say that, no, and I'm not running from that anymore. I feel it. It's still there.

I know what it feels like. I never want to do that again. But I'm not working just for that reason. I'm working to build abundance. Well, and I kind of look at your relationship with Zendaya, and clearly she's been such a kind of pivotal and she's had a critical role in making sure that people don't just value your work, but that they also pay you for it. Yeah. And I wonder what that's actually taught you about the difference between someone who likes what you do and is willing to actually pay for it and value you in the right way. But that's the only people I want to work with and work for.

You have to. You have to value it and you have to pay for it. And if not, I just don't have to do it. So tell me about this, because I've heard you say, like, your work on challenges, for example, you were like, hang about, I should have been compensated beyond the styling fee. Yeah. You know, because, again, the work and the impact that you were having was so kind of monstrous. Has that changed the way that you go into a negotiation? Yeah, yeah.

And it's steady changing because, you know, you're dealing with these studios. And again, it's me disrupting that system of like, oh, this is what you. you get $1,000 a look, and it is what it is. And I'm like, no, because now there's metrics to support. The numbers don't lie. The numbers are saying, what we do on this press tour is actually putting, filling seats. So now, now I have to fight a little, I have to fight for more because I know, I know that I have numbers to support it. And so, again, it's me coming in and trying to disrupt a billion, a multi-billion dollar industry to say,

no, you have to pay me for these things now. But tell me what that conversation looks like, right? Because I can imagine being on the other side, as I have been in many of these negotiations, someone like you comes along and says, look what we do. I'm going to dress her in X, Y, and Z, and the media going to go crazy, and the value attributed to that is X, Y, and Z, and therefore I need this. But there's no guarantee. So how are you actually having those conversations?

Well, the conversation is that I tell my agents to say, if I'm not paid this way, that I won't do it. And then I have a partner who also says, you need to pay him what he's asking for because we know it works. Are you reaping the benefits of the impact that you're having? This what you ask is a slow fight. It's a slow fight, right?

Because we figured it out with challenges. We figured it out with challenges because we went into certain retailers and we saw Tennis Corr in the front of the stores, right? We saw designers. We were all doing it. We saw designers. I was like, rearranged the homepage, bitches.

Right. They said tennis. We see, we saw designers doing things that, like, we saw the effect, right? So that was like the test mark. It was like, oh, okay. We constantly see it. And now, now we know for a fact that, like, we know that me putting Zendaya in the Mugler dress for June 2 made people who didn't know anything about that series, go see the movie.

We know that putting Zendaya in the fecal matter with the wings, people didn't know anything about Odyssey, but they knew what Zendaya's character was, and they wanted to go see that, you know. So we know these things. So it's a slow fight. It's a slow fight that I'm willing to have so that other stylists who do the same thing

and the same work at the same caliber can also reap the benefits of me fighting. It's legacy. Yes, Lord. No, it is. It really is. And I think that somebody has to go first. I'm not going to, I can't do it for,

I can't do it for the same rate that somebody that's just going to just pick a dress and put it on. And no, no shade to that person. But what we do is storytelling. It's also, you saw it with the drama. That was an independent film. That movie was not supposed to make the money that it was not projected to make the money. But that press tour, that something old, something new, something barred, something blue. It's crazy.

Make people want to go see that movie. I never thought about the movie until I saw the outfits. I would just be honest. Yeah. Just didn't care. By the way, it was a cracking movie. It was so good. It was so good.

It was stressful. No, it was stressful. It was very stressful. But you didn't know what that movie was going to be about. No. challengers and the drama was two of her breakout roles as a leading lady. So, of course, I'm going to work to the ends of earth to make sure that I can do everything to help her be successful in those roles, right? There is that, too. I was looking at the fact that you and your agent bought School of Style in or around

24, and one of the courses is finances, which I really love. What was the impetus behind that? other than you, like, just wanting to, you know, think about your legacy. Like, why would you do that? Because the story that you told earlier is, like, when I first started making money, I had no idea about taxes. And when you're a freelancer, you have to equate for the money you're making. And it's like, when you make a certain amount of money, they take a lot of money.

They take a lot of money. And I just didn't know. So I thought that it would be really important for me to have a section of the courses that just focuses on that. You know, it's like, you know, you, as I learn and as I grow, you know, I teach. At least I try to, you know. No, I feel like you're doing a good, you're doing a great job teaching.

How are you thinking about ownership outside of fashion? I'm trying. I'm trying to build this team. I'm trying. I am, I'm trying because it has to be, I mean, I can't do, I can't do what I'm doing. I don't want to do it forever. But I think the way I've set my career up is for me to be able to branch off and to do certain, to do other things.

You know, I want to do everything. I want fashion. I want to do lifestyle. I want to do hospitality. I want to do everything. And I think that it's just the team building. And I'm being very honest and very vulnerable right now. But I appreciate it all because I do think as somebody that has been obsessed with fashion since I was six years out, there is six years out.

there is this like reality of some of the biggest names right like we don't have to name names but when you think about like just think about the models right when you think about the names that have literally they don't even need a surname and the fact that they haven't necessarily built brands around them right they were the face of everything yeah and then seemingly kind of nothing and it does feel like a very complicated business to take outside the realms of like whatever you're doing if you're a stylist you're a start if you're a model, if you're a designer, you have your moment until you're out and then you vanish into obscurity. So it is a tough business to create outside of. Yeah, because it's like, where's the Kathy Ireland's. You know what it's like? It's like,

it's like a billion dollar business. Right. You know what I mean? Like, and I do understand, I do understand the mass marketer and I want to be there. Like, I want to be, because I'm really, I'm really about the people. Like, I love like going out and being in the streets and being in stores and people and I understand that it's hard to teach someone in in south side of Chicago or Indiana or any of these places that they need to buy the $50 t-shirt when they can only afford the $5 t-shirt and why can't I give them the $5 t-shirt with the with the with the filling of the $50 shirt and with the story behind it you know what I mean like and I understand that it's just that again being vulnerable I'm looking and I'm searching for this team that see something

in me and believes in me and wants to come and make money with me, you know? Yeah. That's all. Well, I love, that's why I love this Aesos partnership for you, because I saw that you become the stylist in residence. Yes. Amazing. Yes.

And that's part of it because me partnering with Aesos and doing this, I think what it does is it brings me down a notch, right? Because it's like, oh yeah, he's at the Couture shows, but yes, but now he's also thinking about fashion in a way that is democratized for me. And so that's, that's one of the steps for me to move, to move into a different way. You said before that like it's okay sometimes just to be still. What does that even look like for you these days? That is some of the best advice I've ever, I've ever gotten.

And being still can can go in a lot of different ways, right? Being still is the stillness in the morning with the meditating, right? That's your time just to be still. And also for me, for me, retiring and, and, going away for the five, six, seven months I went away for, that was me being still. And I think that when you are still in spirit and thought that so many things open up for you, it's like you just get to see things from a difference perspective. And I just, this woman told me that she's like, she said, maybe sometimes you just got to be still.

And whatever that means for you, you know, being still is driving and just pulling over for a second and taking a minute to think and just let the universe. show you things. Because I think in those moments, things come to you, you know? Yeah, they do. What comes to you? A lot of things.

A lot of things when I make that time, it's a great idea comes to me. When I'm still, a great outfit can come to me. When I'm still a calmness over my anxiety of, you know, just everything. And it still can be 60 seconds or still can be a week. But I think it's important

to just to be still. What keeps you awake at night at this point in your life and career? Working, working on these clients searching for these clothes and these archive pieces and calling designers and asking for customs

and talking to my assistants and just being excited, being excited about the possibilities, you know, about the deals that's coming. You know, one thing I want to say on this podcast, I think this is the perfect place to say it. I am not going to apologize to anybody for the lifestyle that I've built for myself. And I think that what's happening, what has started happening to me is that people have started to, you know, not that I care, but I do notice it and not pay attention to it. People have put me in this place where that I'm supposed to be apologetic for carrying an air mask bag or having a great watch or flying private to do things like,

I remember a time in my life when I was with my brothers and sisters. And I remember going to, I never forget this. and I'm not going to feel a certain type of way. I'm telling the story. But I remember going, being in this apartment, and we had an infestation of bugs, right? And I remember going, and we used to put everything in a refrigerator

because we thought the refrigerator was safe. And I remember going to, like, make my sisters and brothers and myself a bowl of cereal. And I remember pouring a cereal in a bowl and roaches running out. And I remember having to make the decision whether or not we were still going to, to eat that cereal, right? And so for me to have come from that, I will not apologize for the

lifestyle that I have built for myself. And, you know, there was a lot of flak about me going to Paris on a private jet to get that dress for Zendaya. I pay for that jet. I spent my money and paid for that jet to go because I was missing a dress for her and I wanted her to have that dress. And the way that I can make it happen for her is for me to pay for that, Jet and Wingo. And I'm not going to apologize for that. And I want to make that very clear that I am not going to apologize for the lifestyle that I built for myself. First of all, I love that you say that. And I think you address something more broadly that's happening in the culture, which is, you know, and I see it so clearly because I had my fair amount of backlash this year myself. And what

happens, I think, is that, you know, listen, Lord, you don't live in a vacuum. you are very aware that people are suffering, right? Like we're in a very interesting climate right now where it does feel like the haves and the have-nots. And because you are a man of the people, right? Because you're from the south side of Chicago and you speak how you do and you move like you do, I think people feel so much like they can relate to you.

And so when they see something like that, they're just like, oh, wait a minute. And I think like there will be so many people that fully support your choices. And my success and my, and my wealth is very new. It's very, very new. And I'm like, what happened to, you know,

seeing this black man that grew up on Section A and food stamps and my mother died and I worked at bars and I did all these things to now be able to have this lifestyle? What happens to being able to look at that and be like, if my whole thing is, I've always said, I am not special. If I can do it, you can do it too. And it's just like, when did we lose that?

You know what I mean? I don't do it. I really show my lifestyle because I can be really private about it. Because I do want to inspire people, especially people, the people who look like me who are from where I'm from, where I'm from. It's like, if I did it, you can do it too. And that's what it, that's what it is for me. You know what I mean? It's not the stuff.

It's never the stuff. It's the ability to acquire this stuff and not to worry about it. And I think that's the feeling that I want to give people. You know what I mean? like other people do it. These girls that parents are rich and all that. They do it. They own the yachts and all that.

And nobody says anything about them. But it's like when did I stop being congratulated for working my ass off to get there? You know, and people don't know what I do behind the scenes to help people. People don't know who I give money to. People don't know anything about that. And I'll never talk about that. Because if you hate me for being successful, then so be it. Just hate me.

But still, be inspired. But be inspired. It's the whole reason that I love to speak to people about their journey, especially people that have done all the work, that knew all the references that bring their whole heart and their soul and all their energy and their vibes and their full self and their personality into their work. Because to me, I think it is the most inspiring thing.

I am only, that's all I want to do is show people that's what's possible. And I say it all inside. Well, you are. That's exactly what I think. look my last question before we move to rapid fire what do you still aspire to be or to become i want to i really want to say i think i am a mogul in some aspect of my career and what i do but i look at people like you who are doing so many things and and like so many investments and these funds and and these you know founders and and launching things and doing all this things like

i want to do that like i want to walk into the building that I bought. And, you know. Who me? You know what I mean? That is so rational to me. And have a staff of people who could depend on me and they know that their check is going to be there every two weeks and like and have all these things.

I just want to try so much. And I'm not afraid to fail because I know like a lot of being successful, especially, you know, in new ventures and stuff. A lot of that's what's the ratio like two out of ever. however many works. And I'm not afraid of that. You know what I mean? My risk tolerance is really high.

You know, but I want to try. I just want to try. I want to try to be a mogul and I want to, and I want to build this generational wealth, even though I don't have any kids or anybody to leave the money too, really. I want to try. I just want to do, I want to do as much as possible on this time that I have left. You're still very ambitious.

Yeah. Good for you. I love it. All right, we're moving to rapid fire. Okay. What's the fashion trend you're happy to never see again? I don't know because I really, to be quite honest, I just really never really pay attention to trends.

You know, I used to be so against the naked dress and now I'm like kind of into him, you know what I mean? So I really don't have one. What's this space? What is worth spending money on and what is never worth spending on? Worth spending money on is a really, really, really good meal. a beautiful meal. Yeah.

Oh, my favorite. Yeah. Like, I'm such a foodie. Like, I will always spend money on food. Yeah. What will you never spend money on? You know what? I'm not into cars.

Really? I'm not into cars. Me neither. I don't know which car is mine out of the front. You know that? No. Yeah. I totally understand that.

But you like to be in a nice car. I don't use drive. I don't drive either. I don't drive either. No. I can't. You know, there's too many lanes on the L.A. roads for me. I can't deal with that. Oh, that's good to know. Okay, what's a piece in your

archive that you would never sell? Any of it. Really? I'm on order. Because I always say I'm shopping for my state sale. That's so morbid. I'll be there. If I ever get like terminally ill, like I want to be in my state sale. That's so, that's so morbid. I'm collecting for the next me, you know? Oh, that's that's so glorious. I love that. I'm morbid. What's the most ridiculous thing that you've done to get your hands on a piece? I mean, it's pretty crazy that you flew your private to Scabarelli show. Snatched your dress off a model and got it back and got it on my girl so that she could wear its head up a mirror. I mean, that is crazy, and it's crazy that you paid for it.

I actually can't even deal with that. Law, is there a book that's changed your life? Yeah, you know, actually the secret about Rhonda Burr. actually did change my life. And I read the book, but I also would listen to the audio book every single day until all the lessons became habitual for me, that I didn't have to listen to it anymore or study it. And also when I feel like I need to recharge, I go back to those books.

I go back to the power. I go back to The Secret. I go back to those books. Yeah. I love that. Yeah. Lord Roach, thank you very much. Well, thank you.

Thank you. If you're loving this podcast, be sure to click follow on your favorite listening platform. While you're there, give us a review and a five-star rating and share an episode you loved with a friend. We'll be so grateful. Aspire with Emma Greed is presented by Odyssey. I'm your host, Emma Greed. Our executive producers are Ashley McShan, Derek Brown and me. Executive producers from Odyssey are Asha Saluja and Leah Reese Dennis.

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