Aspire with Emma Grede - The Obsession That Made Her Unstoppable with Charlotte Tilbury

Episode Date: November 25, 2025

What does it take to turn obsession into a billion-dollar beauty empire? In this episode of Aspire with Emma Grede, global makeup icon Charlotte Tilbury sits down with Emma to share how she went from a young girl with a dream to building one of the most powerful and influential beauty brands in the world. Charlotte opens up about the mindset behind her success — how belief, obsession, and relentless innovation helped her disrupt an overcrowded industry and create products the world didn’t even know it needed. She reveals the lessons she’s learned about leadership, confidence, and self-worth, and the unshakable drive that made her unstoppable. If you’ve ever doubted yourself, hit a wall, or wondered how to keep believing when no one else does — this conversation will change how you think about success. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

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Obsession isn't what Charlotte Tilbury does. It's who she is. When I started Aspire, I knew I had to talk to Charlotte. From a young girl dreaming out loud to creating a billion-dollar beauty empire, Charlotte Tilbury is here to give you the brand-building secrets that works for her. In this conversation, Charlotte shares how obsession, belief and relentless focus can build something the world told you wasn't possible. But behind that success is a story. story few people ever hear. Charlotte Tilbury. Darling, Emma Greed.

Darling, I am so happy to have you here. Words can literally not explain. Oh, God. This was hard. Hard to get in. I'm not going to lie, I love. You are one busy woman. She says to another busy lady.

I know, I know it's mad. But thank you, thank you. Thank you so much for not giving up on me and making it happen. Listen. I was so excited. I was so excited. I was like, I have to make this happen because you are amazing and I'm obsessed with your podcast.

I love you for saying that. I mean, listen, day one. out the gate. I was like, I made a list of all the business women. I was like, it has to be Charlotte. And I think there's so much of my, honestly, you should, like, you should feel honored, but you should also know that we've been dying to chat with you. I think there are so many people that are just desperate to know more about your story. And I feel like in some kind of crazy way, like, I grew up in the fashion industry, knowing so much about you. It was like, Charlotte, Charlotte, Charlotte, Charlotte. So I was like in the proximity. I knew I was in the proximity of greatness, but so many people were

that listen to this show are dreaming about building something of their own, and you've done that. But that kind of leap from idea to execution can feel completely impossible for people. So today, I really want to dig into your background exactly how you did it and to understand, like, what was a dream, how did it happen? How did it all come to fruition? So the first question that I've got for you is, I want to understand, like, the first concrete step that you took to build it. Charlotte Tilbury because as I understand it right now, you're the president, the chief creative officer and the chairman of Charlotte Tilbury. Did you plan it to be that way? It started with me wanting to be a makeup artist. I think in a very early age kind of understanding that that's

what I wanted to do. And I wanted to hone my craft on everyone else's dime. Charlotte, for those people that don't understand how fashion works and don't potentially know so much about your background, you were like a backstage makeup artist. You were right at the top of your game, but you were the person that would come to the show, create all of the looks, you'd be backstage yourself in charge of the overall, like, creative direction of the makeup. And then you gravitated into, like, this consultancy role where people were using you to actually help develop their own lines, correct? Their own lines, exactly.

So I'd had this career as a kind of world's top makeup artist, sort of, you know, where we kind of knew each other. And then it ended up sort of being a creative consultant for, you know, with Tom Ford, which is amazing. I mean, he's such a kind of legend and I love working with him. And then Helena Rubenstein and Georgia Armani and Mack and Alexander McQueen. Those were just kind of the sum of the product. Working with all the labs, creating blue sky development, coming up with concepts, ideas

and leaving a lot of kind of amazing bestsellers in my way. But at the same time, having a project, which I called the Ibiza project, which was a book that I kept with all the kind of, when I just saw this massive gap in the industry where people come up to me and say, oh, my God, I want to look like, you know, whoever, Penelope Cruz or Kmos, whoever I was working with, and I would always feel that they couldn't get the look or I didn't quite have the products. I was like, fine for me,

because I was sitting there with mixing media. Yeah, you were a mixer in a blender, right? Exactly, in a blender, trying to get the kind of right products to kind of make it happen. But I couldn't just give them those products or get the look. And I also felt that they said, oh, I could never look like that. And that made me feel actually, no, no, no, you don't, we don't, everyone doesn't come up from a different planet of celebrities.

They know the power of makeup. They know how, you know, that can make them look and feel. And I wanted to kind of decode that and demystify it and give it. and give it to everyone. And so I came up with the kind of concept of my brand, which was basically a very obvious idea. And I always think the best idea is sparkle in simplicity. And so it was, you know, and it was get the look.

It was like 10 looks. And the fact that when you think about people, actually there was something that, you know, you and I are both dyslexic, but that kind of understanding of actually pattern recognition. Yes. I'm really good. I'm sure you're really good at pattern recognition.

You realize over decades. Who you were. Exactly. Who are the different looks. So 34 years of experience now. a kind of like a data kind of algorithm that I've just sort of, a biosmosis sort of sucked into this library, having worked with so many people with kind of, you know,

different hair color, different skin tone, different eye color, different, you know, all these amazing, brilliant visionaries and creators that I have the privilege and honor to have worked with. And all of this has sort of gone into my kind of brain. And then you sort of realize you end up sort of, it sort of spits that out the kind of pattern recognition and an algorithm of this kind of library of data that is in my brain. Which is unbelievable.

Which is what, and that's why kind of, you know, I've been doing this for 34 years, having been kind of, you know, I'll give me one of the world's not makeup artists, doing the fashion shows, working on the kind of runway control red carpet, which again, an editorial,

which was quite a rare career, because, as you know, you were one of very, very few. What I'd like to understand is, when did you know it was time to launch your own thing? Because to my mind, like, did you? Always knew. Always knew.

Always knew from a young child. I remember telling my parents, I was like, I'm going to create a brand there like, like that, like, oh, darling, marvellous, like that we know. But yeah, and I always knew that that's what I wanted to do. So what was the catalyst? So what was the catalyst?

Yeah. And then go on to do it. I think, I mean, I had to learn a few lessons along the way. I think kind of, you know, I wasn't, you know, you go from being a makeup artist to being an entrepreneur, to being the founder, kind of president, you know, chief creative officer of my company and creating what I've created today, which is, you know, the biggest beauty empire ever to have existed in the UK and a global brand. And, you know, it's like, and I'm ashamed.

Are you so proud of yourself? I am proud of myself. You should be. I am because, you know, it's, it's, it ain't always easy, but it's really rewarding and it's really great. We're going to talk about that. Yeah. So you are, so let me just paint the picture. You're at the top of your game at this point, right?

You really, really are. And you're carrying around the Ibiza book, which is your book of everything that you believe is needed. You've created the archetypes. Where did you go? Before you had investors, before you had staff, like, so, wait, let me just say, what do you do? So, I've gone off. kind of home my craft, 40 fashion shows season, around the world, red carpet, editorial, couture, doing it all, right? That's a very rare career, number one. Very. So, because most

artists are either one or the other or not all three. Then I have gone off and become a creative consultant to some of the biggest houses, luxury houses in the world, and created some of the best selling products. And everything pretty much I did kind of sold out. How are you remunerated over there? Like, if you're making some of the best selling products in the world, were you seeing your product selling and going, oh, that was the night. I loved that. And still some of them today. I mean, I, you know, I was, I was paid extremely well, but I didn't have equity in those brands. And I was like, and that was fine. You know, for me, I was also holding back also, I was somebody else's vision that I was working for. So it would bring my, my brilliance to it and my craft and my know-how

and my expertise of quality and formula and design and ergonomics, etc. But to a certain degree because it was their house and to a certain degree their budget, their, where what labs they wanted to work with, what kind of efficacy. I was like, fine. If you want to take it to a certain level, that's fine. I'm going to keep the best for more. I'm going to keep the best for me. All right. So you've had this extraordinary career. You're working for the best houses in the world. And then you're like, you have the book. So then, so I'm working with the best houses in the world. I've got this vision that I'm always going to go and create my own brand, that I am just honing my craft by doing what I'm doing. I get to the point where I'm like, okay, it's a

now I've got to do it. After having some of these amazing consults with some of the great houses, I had to grow up and be a business woman. So I slightly got messed around. And then, but then I was like, right, you need to grow up and become a business woman. But when you've got to kind of be a lawyer, you've got to be able to be an accountant, you've got to be able to do it all. You've got to be able to understand and read a P&L. You've got to go through every single clause. You've got to read everything because, and I am a bit of a control freak. So in a way, I was like, that was part of the journey to kind of becoming a businesswoman. And I think I have this tin shed that I kept basically this with the hysterical tin shed where I would keep the Abitha project, which I wrote

about the kind of, I looked at the really kind of the end-to-end consumer journey, because I'm obsessed with the consumer, as we all are. And you and I are very good consumers. So we're kind of naturally kind of hardwired that way. I really thought about what was missing in the beauty space, what the world was so ripe for disruption. Five conglomerates owned the world. Everyone told me, I was mad. Everyone told me that, you know, I couldn't do it, that, you know, five people in the world, and that was just the way it was. And things were done the way that they were for like 100 years. And I was like, it's right for disruption. And also having been an expert at what I do at the top of my game, seeing what was missing for the consumer, seeing the white space that was out there

in the market, seeing that when I went into the shops, it was confusing, you need to mystifying. It wasn't easy to choose. It wasn't easy to use. It wasn't easy to gift. And just reimagining that whole end to end 360 journey for the consumer. And I think just there is that thing of, you know, I really kind of live by feel the fear and do it anyway, that kind of fearless, if I belief, you know, a total belief. And I'm also a big believer in, you know, creative visualization. Oh, me too. I do, I do that all the time. So I wrote my business plan. I had my tins shed. I had my project. I imagine. Who helped you? Did you have anyone with you at that point? Or was this just you? So I had, so creatively I had done all of my kind of, you know, I basically, I have

had my tins shed. I had the kind of Ibitha project where I had literally imagined what the counters would look like, what the products were. I mean, still the products to this day. Did it look like how the counters look with those like 10 faces in the beginning? That's so crazy. That was it for me. As soon as I saw those 10 looks, I was like, no, no, I need all 10. Exactly. You need all 10. Exactly. You need all 10. You need a makeup wardrobe. Yeah, totally. You need a makeup wardrobe. And also technology. Like at the time I really kind of had this vision of could we create this amazing app? But actually, augmented reality wasn't at the place I wanted to be.

So my kind of vision and my, of where I wanted to take beauty tech to be wasn't really there all those years ago. But it's all written down in this book. And then I go and find through this great friend of mine, Isabella Cordo and Marcusiri, I find actually this guy who helped Tomorrow Men and I think write her business plan. So then he sat with me and we went through all the labs, wrote the business plan, started to understand the P&L, how it worked, what it was. And so.

And you brought him on as a consultant. It was just a consultant. He helped you write the plan. Yeah, he just helped me write the plan, but then you write your own plan because you have to understand it. You know, your labs, you know, your cost of goods. And then I went out to market and basically raised money. Ultimately, I backed myself. I put a lot of my own money into this brand. I backed myself. And I didn't really take a salary for the first few years of the brand. So take me back to that part because I feel like that's where people get so stuck. They don't know where to start. And you were able to just go, was it easy for you to raise money? How did you raise that first check? I mean, I think I didn't have a a track record as a business one, but I had a track record of being a beauty. I was kind of a beauty entrepreneur at that point. I suppose it was like I was a makeup artist that created bestselling products. And I had a lot of bestselling products by a lot of the top brands in the market. The word in the fashion community was that like these things that we were all using were developed by you. And that you very much was someone who was like super innovative and was just crying out for your own brand.

So I think if you were somebody that just didn't know you that well, but knew you by reputation alone, there was this thing that was kind of happening and sizzling around and quite honestly, people were probably lining up to give you money, but did you experience it like that? Was it easy for you to go out and race? It's not like I knew a huge amount of the investment community at the time.

I'm obviously one now, knows everyone. But, you know, at the time, I didn't. And you go and see a few people and they're just like, they don't really kind of believe and they don't really get it. But then I was just like, idiots, if they don't get it, because it's going to be huge. Then I had this amazing investor actually, Markesio, who I loved, who actually was one with me on the journey all the way to the end.

This was like your first investor. Yeah, he was my lead investor. How much did you have to raise in the beginning? Like, I just want to understand, like, did you have to go and raise tens of millions of dollars? No, actually, no, I didn't. No, I didn't. It was like about a million pounds at the beginning, but it's like, wasn't, it wasn't a lot of money.

But then we raised money every single year. Wow. So we raised money because, and that's how I ended up owning so much of the brand. Because I was like, I'm not giving away, you know, I back myself, I put a lot of my own money into it. But then we grew so fast. I always knew how fast we would grow. I don't think anyone really quite realize how fast we would grow.

From day one, it was just like it was a runaway success. It was a runaway success. And I think that's what everybody remembers. So then you had to keep raising, like year after year after year. How did you manage to keep hold of the business considering you had to go out and keep raising money? You do it. I mean, it's like now I kind of, I'm still work. I'm still incredibly passionate about what I do.

I kind of work. You know, we both work round the clock because we love it because we're passionate about it. And, you know, obsessed. I would say, you know, I remember every summer holiday, I'd be still raising money. It was like, through my summer holidays, it was like, I was probably raising money. And then you kind of do it all kind of, you know, you sort of get to that point where you realize, okay, we need another injection because actually the growth is so big and the opportunity is so big. But I'm glad I did it like that because I managed to hold on so much of the company.

I mean, it's so smart. And then we bought Silicon Valley in about Sequeer and about when we were about half a billion. And then kind of, you know, from then from then, that was a game changer because it was a girl. my whole kind of beauty tech vision of how saw the beauty industry going and in giving a consumer what she wants, where she wants, when I was reimagining this whole end-to-end journey, this cycle of what did I disrupt in the beauty industry, what was the white space that I saw. And what it was was that when a consumer would go into the shop, it was, A, confusing. It was five conglomerates owned the world.

You didn't know what to choose. You didn't know what to use. It was a very homogenized space. Totally. It was like everything looked the same. Everything was black, homogenized. there was no personality, there was no backstage, there was no bring me into my world, excite me, have fun, delight me, retail theatre.

It had all been taken away. And you could see that. And I could see that. And I was like, what happened to retail theatre? Where's the fun gone? And then I thought about all these women that would say to me, I wish I could look like celebrities or the supermodels you'd make up. And I was like, okay, so that's when I realized, you know, but I came up with the whole

kind of vision of the archetypes. And I realized that that was really my kind of, the algorithm in my brain that had some recognition of realizing over and over looking at people being like, oh, here we go again. It's a golden goddess. It's like, it's that type of woman. So it's that type of archetype. So then... Did you find that difficult to explain to people? Because again, in creative and beauty, you know, lifestyle spaces, there's less understanding, I imagine, in the financial community for them to actually like grasp your ideas. How did you make your ideas understood? Because typically, I imagine that you were pitching men who are not the end user of your product.

So how did you actually go into those spaces and give everybody the belief that you are really going to build something meaningful? I'm going to pitch yours almost as if you are them. Yeah, go on. So that's actually five. We're doing a sharp test. Okay, let's go. Let's go. It's an overcrowded space.

It's right for disruption. Five people are in the world. It's not easy to choose. People are there's, you've got a bunch of consumers that don't think they can look like certain celebrities. I'm an expert. I'm now seeing an opportunity to come up within some of these incredible innovation. incredible quality of products that don't exist in the market, so they aren't out there for consumers. And to make products, they're quick and easy, speedy, easy makeup, coming up with new categories

in makeup and reinventing categories in makeup. So I reinvented powder, I reinvented setting spray, and I invented glow category in beauty. So all of these products are missing. Then if you think about the consumer, when they go into a store, they can't find what they don't know, what suits me, what do I choose? How do I get a look? What lipstick goes with, what blush with, what eye makeup? So I immediately bring all of my expertise of all the red carpet, all the subpoise, all the models. I put it into 10 looks. I bring my backstage to the front stage, which basically I turn it into kind of, you know, my incredible merchandising in my shop.

So as a consumer then walks in, it's easy to choose. It's easy to use. And when they get home, I then reimagine the technology. Yes. And so I'm then doing tutorials on every single product. I then have ended up creating, I now have a CDO and I end up creating an amazing beauty app where, you know, give the customer what she wants, where she wants. So now we bring the shop to you.

We do virtual try-ons. The dermatologist come up with a kind of AI that reads your skin. Bringing the shop to the consumer, giving the consumer what she wants, where she wants, however she wants it, and making it easy for her. But with the most luxurious, incredible products that are so easy, my 10-year-old son could do it. And I was obsessed with kind of crazy things. I looked around and I thought McDonald's was just genius. It was time is money, speedy, easy, quick looks.

And I was like, that's so clever. And I just looked around and I was like Apple Steve Jobs. I was like he's just so brilliant. I like everything. The ergonomics of everything he created, the slickness, the ease of use, everything in the palm of your hand. So like, or I was inspired by so many things outside of beauty. I love that. And I think that type of thinking, it was nothing to do with beauty.

It was just imagining outside of beauty and then having my real expertise of blue sky thinking of when I was working with the laboratories. And I came up with so many bestsellers that they then said, please, will you innovate with us on just blues skies thinking and formulas. I'm obsessed with customer need states. No, but I think it's so obvious that you are obsessed with customers. Like, you said that you bill things that, like, just didn't exist. And I'm interested to understand, like, the first gap you were obsessed with filling.

Like, how did you know that that was a need and that was something that customers would go after? Especially when, like, it doesn't exist. Okay, so you look around and you would go, Instagram filters, right? You're like, okay, I need an Instagram filter. I'm on the red carpet. I'm here with like whoever Samaha, I'm like, whatever, and you're like, I need an Instagram filter. On the face.

On the face. In the bottle, in harsh daylight that's going to perform, speedy, easy, and it's going to look fabulous because women have no time. For me, I'm always looking at the world. Where is the economic state of the world? What are people going through? What are they need? What is the, because it's all a reflection of everything that's going on.

It's all interlinked. It's all interlinked. It's totally interlinked. So I think you realize what's happening in the world. Is it kind of people are seeing filters, they're different types of filters. They're kind of like, they want a glow. They want a, they're on a beach, but it's in January.

What do they want? What do women want? And actually, always thinking a lot of consumers, like when I created Hollywood Floorless Filter, which was this amazing glow that had never existed. It was a revolutionary product in the market. And actually, remember at the time, some of the retailers were like, they were into it, but they were like, oh, I'm not sure. I'm like, because when you're disrupting and innovating, you have to sometimes

really sell in your idea. And they're like, okay, you listen, crazy lady. You say stuff that works and then it works, and then it sells out, okay, we'll go with you. While I was like, pillow talk, you know, I was like pillow talk. Now that kind of, you know, Hollywood floor of silts sells like one every two seconds. And pillow talk was a kind of a color that is now the world's number one lipstick

and the world's number one lip liner. And it was a, you know, can you imagine it was just a pinky nudie color that I had just obsessed forensically over lips and the pigment in lips. And I was like, but it's a color that had never existed before. And so, and then it just goes, you know, it goes like a viral whisper and then you're selling one every two seconds. But it's that forensic. of what do women want, what do women need, what do they wish they had, where's the consumer,

where are they dreaming? I always say I'm selling pots of dreams and making dreams come true. Ambition comes in all shapes and sizes. At First Citizens Bank, we roll with your goals because we're built for what you're building. Fit for your ambition for Citizens Bank. Wishing you could be there live for the big game, soaking up the atmosphere in the crowd. But too often, life gets busy. Or the price holds you back. Priceline is here to help you make it happen. With millions of deals on flights, hotels, and rental cars,

you can go see the game live. Don't just dream about the trip. Book it with Price Line. Download the Priceline app or visitpriceline.com. Actual prices may vary, limited time offer. Where do you get the inputs from? I'm very interested in that, because how do you know that what everybody is going to want

is like super shy. How do you know that that's the exact right shade? Is that like a gut decision? Is that taking input from trend? Like where does that part? No, actually, I'm very intuitive, but I'm constantly scanning. My brain is like a scanner.

So I'm constantly, whatever I'm doing with, I'm scrolling on Instagram, where I'm meeting people, where I'm meeting consumers, where I'm looking at kind of just life on every level. It's not that I go to a trend book

and suddenly discover because I was like, then you know you're already late to the party. If it's over. It's over. So I'm obsessed with the fact that you are the chairman and the chief creative officer. I mean, it's pretty nuts. Are these conscious decisions that you've made? Did it just end up like that?

Like, are you just an obsessive? I think I am a bit of a control freak. And I have to understand every single part of my business. And I've grown my business from zero to where it is today. And it's a big business. You know, we're kind of three. It's a really big business. We're three thousand people.

We're four and a half thousand points of distribution. around the world. So it's like it's not a small business. When you've grown something from zero to where it is today, you have been in supply chain, in legal, obviously product development always, marketing always, but your leadership team, your business, your vision, your mission, your strategy. And I think you don't grow something to this level unless you are forensically all over the detail. I just kind of think any great founder really has sort of built that is top down, bottom up. And I think that's, it's like when I sit around my leadership team and, you know, that's grown and changed over the years, sometimes they'll say, oh, no, we can't do it. I'm like, no, no, no, I know you can because I did that job and I know how long that takes.

And I'm very intuitive with things. My gut is always right. I literally, I just, it's, it's, even when I'm looking at the P&L, like, I tell, you know, there's always room for improvement. How can you don't improve your cost of goods, et cetera, whatever it is. But you're looking at something and then it would just be like, something will take me to, can you, I want to. I want to interrogate that. My CFO always says, you always ask me the most difficult question.

We would go double-prepared women with you. I absolutely love that. But where did that come from? Because obviously, you know, working backstage as a makeup art, it's like, that is not what your skill set is, right? So how did you actually learn? I talk to a lot of young founders that say, I'm not good with the numbers.

I don't understand the financials. What did you do to learn it? I think for me it was just basically like, well, how difficult can this be? I'm not stupid. We're not stupid. I'm quite obsessed with numbers. So I kind of, so maybe, but to a certain point, right?

Okay, to a certain point. And also being a bit of a control freak. So then I was just like, well, how difficult can this be? And I'm never afraid to sound stupid. I don't care. I'm like, I want to go, why? I'm always like, who, what, why, where? Why, why, why?

I never start asking those questions. I'm like, because I'm genuinely fascinated and interested. So there's a deep curiosity, but there is no curiosity. You don't mind looking stupid. No, I don't mind. I don't care. I don't care. And by the way, half the time when people go on about an abbreviation, I'm like, what does that actually mean? What is that? And then they can't even tell you anyway.

They can't, yeah, they can't. They can't remember. They can't remember. It's hysterical. But I think that that's really important because, again, I think that a lot of female founders feel like they need to know everything and that they should be across everything. And what you're saying is, well, you didn't know you learned and then you asked a lot of questions. What you didn't know, exactly. What you don't know, you learn. And by the way, you won't stop learning until the day you die. now with AI, with the consumer changing it as it is, as it is. I'm like, I can build my three-year plans, get out my PNLs, look at my strategy, look at my distribution, create my marketing, create my products, and then I've got to trade my business. Because trading your business right now, that consumer is changing every goddamn week. Exactly. So it's every day. It's like,

and you've got to meet them. So you've got to trade, you've got to talk to them, you've got to pivot, you've got to be agile, you've got to move. And that's the thing. Even though we're really big, we might be, we have lots of such juxtapositions in the brand where it's kind of, you're like a heritage brand, but you're like an indie brand, but you're agile, you know, the agility of an indie brand, but people think of me because I've been in the fashion industry and beauty industry for 34 years, they think of me as a heritage brand.

Very interesting positioning. Exactly. And then it's like, but I'm, it's founder, expert led, but it's fun. And it's chic, but it's shouting, you know, like, you know, in times of like the fun that we have with the marketing, the luxury position of it, but the inclusivity and the kind of, you know, it's all these juxtapositions in the brand. Yes. That we kind of, that we're, we're,

You've been able to play with and that you've been able to really own to some degree. I design my packaging. I design, I have an amazing team, by the way, that I kind of dream team. Talk to me about the team. I couldn't have done it without my team. In the early days, if you take you back to those early days and it's you and you have, you know, the guy that helped with the business plan, you go out and you raise that first trunch of money. You know what products you want to do.

You have this big, big vision. Who did you bring in then? I'm really interested to understand what moves you made. Yeah. That really helped you like get this brand. off the ground and if there are things that you might have done differently? I don't think I regret anything. I think actually, I think some of the mistakes are fantastic sometimes.

I think about, you know, wanting to get my brand off the ground before I got my brand off the ground and I kind of worked with somebody who, you know, promised me to sort of do my brand, it didn't really work out. Aren't you so glad that didn't want? And I'm like, thank you so much. I learned so much from you. And I wasn't ready to be that businesswoman that I became. Was that a hard recovery for you, Charlotte, when you kind of, when you kind of, it was

could see, oh, my brand's about to happen and then it didn't. Like, was that difficult? You know what? I'm very good at dusting it off and just getting back up very quickly. How do you do that? Because that's another place where I feel like people really falter. They think if they fail, that it's finite, that they can't go again. How did you pick yourself up and say, all right, I'm going to give this another crack? Because I'm a great believer in you write your future. You write your future. And I'm a great believer in quantum thinking. I'm a great believer in creative visualization. I have unwavering self-belief. I do. But we're all human. We're just, we're going to be challenged. We're going to be challenged. But in the face of adversity, you have to literally

just be like, I believe and I'm going to, I'm never going to give up. I'm going to stay focused. There's a reason. The reason the universe is doing this to me is, they're putting this in my path. What do I need to learn? Where do I need to grow up? What do I need to do? Which way do I need to pivot? What do I need to look at? What am I not looking at? What am I not meeting? And I believe the adversity is put there to take us to where we need to go. And if you have big dreams, and I have big dreams, you know, I'm like, unapologetically, let's conquer the world. You know, why not?

If you have that, well, then you're going to have to kind of, you're going to be thrown curveballs and, you know, situations that you're going to have to kind of navigate to get to where you want to go to. But I believe that if you stay as optimistic and positive, then you will get to where you need to get to. And those are the building blocks that are put in place that are necessary. for you to pivot and change and be adjunct to get to where you need to get to. A million percent.

You don't have a billion-dollar brand without that type of thinking. That's clear. Do you think there's something that has made you very different from a lot of your contemporaries that have started brands? Because as you say, you really are considered like a legacy brand. I don't feel any different buying a... I'm 12 years old. I could go into a Sephora tomorrow and pick up a, you know, a saunate lipstick or, you know,

whatever brand and pick up yours. I feel exactly the same value. Well, better value, actually. Sorry, love you. Sorry, babe. She is consumer obsessed, clearly. Actually, actually, I'm three dollar-s cheaper, but anyway. Oh, no.

The reason why is the quality. It's the quality in performance, because I can come up with the best marketing in the world. I can get the best investment. I can get the kind of the best position in the shop. At the end of the day, product is queen. That's it. And it comes down to the quality, the performance,

the innovation, and then it's how you take that to market. So you think that you made better products in everyone else? I did. I did my quality. My quality and my performance. It really is. It's known in the industry. I am known as like leading innovation in this industry. Wish some of them have more ideas. Be lovely. You're like, I'll take that. I like, hi, too first. I'm like, oh, my God. Come on, everyone. All the time. The way that I testes, sometimes I've got 800 women testing foundations on them. You know, sometimes I've got things, in my laboratories, they go, oh my God, you're like,

your standards are ridiculous. I'm like, no, I'm exacting. I'm a perfectionist as much as I can do that in the early days. Like when you couldn't, like, you know, have a testing company, testing 800 women, we got models in, but, you know, we had all of our artists. So maybe we weren't testing 800, which we are now when we create a huge line of foundations. But we, even when we had our 10 looks at the beginning, we were still testing on maybe like 20, 30, 50, 50 cohort, kind of, you know, groups of women.

Was that important to you in the beginning? It's really important. But also, it is important to me because don't forget, I also have tested on thousands of women. So I have an algorithm in my brain that has captured eye color, skin tone, hair color, like literally thousands and thousands and thousands of faces data in my mind. So I just know, do you know what I mean? Like by looking at someone, what colors they need, what color skin tone, but that's undertone, overtone. That's already embedded in this algorithm of my brain, like a life. But I love that you say that, Charlotte, because your success, right, you've, you've,

got the success of a brand that feels like it's been in the market for 50 years and it's only been 12. But it's actually everything that came before that. It's all of the experience. It's all of those backstages. It's all of that consultancy. It's every individual face. It's every little thing that you've done with your hands that led you to being able to be this successful now because you were excellent at what you did. Exactly. And that's what I said. I was going to be the best makeup parties. I was going to work with leave the best selling products in my wake. I was going to create the best brand with the best quality. I'm going to find the best laboratories. I mean, my scientists are probably going to be like, oh, no, not her,

because she's such a perfection. We'll be here for 20 years. And I tell you, some products, I've been working with some of these labs for 20 years because I was working before my brand with other things. And I'm like, we're still there, like, blue sky for me. We're like, keep going. Who knows? But if they'll be ready to, you know, before I die, if we'll even create some of them. Because, you know, you have these crazy visions. It's whether, again, whether the science will catch up with your vision. Yes. Yeah. Talk to me a little bit about leadership, because you don't get to where you are with the size of company you have, with out being an incredible leader.

And it's very clear to me that creatively, you've got it. We might not be able to put our exact finger on it, but it's like from all the work you've done, your gut, it's like, that is clear. Charlotte is a creative genius in her space. But when it comes to run in a business, it takes something very different. And I wonder if you would share, like,

maybe like a leadership lesson that you've learned, something that you've learned the hard way. I was like, let's rip up the rulebook. This industry was right for disruption. It was done a certain way. why do we have to do it a certain way? Why can't you, when I would go to selfishness and be like, I want the kind of Apple, the store that Apple has or the store that Oli,

Casama, the artist or LVMH, why can't I have it? I've got a dream. And so I would sell them in a dream and a vision of what I wanted. And I just don't understand the concept of no. I understand the concept of ripping up the rulebook, rewriting history, but you've got to out-create and you've got to out-think. You cannot just be whiny and say, I want this because I'm fabulous. No, you have to outcreate and outthink. You have to innovate and disrupt. So I have a North Star equation that sort of really is my mission and vision really for how I kind of run the business. And that is basically product, tech, talent, community, media. When you talk about your North Star, that's what you wake up thinking about? That's I wake up thinking about the whole time because it's basically that customer journey. It's like what product am I delivering, what content am I delivering to basically get through to my consumer? What talent?

Am I talking to influence? Am I talking to, you know, communities, celebrities? Who am I talking to the media? How am I kind of using that media? What form of media? What platforms? How am I disseminating that? How am I using that?

What am I doing? Everything you do has to be through that lens because how you're doing that kind of end-to-end consumer journey of developing a product to kind of using all of those different mediums. And so when you think about leadership lessons and the people that have helped you along the way, what does that really look like? Like how did you build? a team that can create a billion-dollar beauty brand.

Maria's been in product development with me, I mean, he's been with me for 20 years, 20 years, 20 years. I mean, so many people have been with me for so, so many years. And what's it looked like right in the beginning? I think some people you take and you train them. Yeah. Because it's like, it has a very particular voice, this brand. I mean, you know, obviously kind of, you know,

there's me kind of at the face of it, but it's like I've got a very particular language, you know, style, the look and feel of the brand. Totally. You know, it's got a very particular, signature and vision. So when you come here, the way I want to sort of speak to my consumers, the way I'm not a baseless conglomerate. I'm a live person. I'm an expert, an innovator, I'm a disruptor. I want to be agile. I want to think if you're going to sit around my leadership table, we have to think in that way where you're like, yes, you're a large company,

but you've got to think like an agile disruptor. You've got to keep on innovating. So there's a business ethos to my brand, which is all about disrupt, innovate, embrace the challenge. you know, share the magic, win together. I love that. And that, it's really the mentality and the ethos of what you're going to be here, we have to kind of, because the consumer is changing all the time. I'm sort of unapologetically demanding of myself, maybe, and other people, I kind of feel like if you're here that I attract these sort of amazing entrepreneurs,

these kind of, they've all got that entrepreneurial spirit. They've all got all got the passion. They've all got that kind of drive to do something to lead their mark in the world. And they are brilliant. And I really do have an incredible. team. I have to say I do work with some of the best people in this year and I'm incredibly grateful and honored to be working with them because it does take that kind of, everyone's very passionate that works, you know, with me. What does it take to come and work

with you? Like, what are you looking for? You have to be really good at your job. Basically. Basically. It says you got to be really, really, really good at your job. That's just it. I mean, it's not that difficult. No, it's not that difficult. You really do. And it's known. It's known. Like, if you work here, you are really good at your job.

Because you have exact same standards. Yeah. Listen, if you got a mission to take over the world and create the best quality products on the market and you want to disrupt and innovate, you've already shown up with your A game, right? Like, I call it. Constantly. Yeah. I demand that of myself. You demand that of yourself.

And the people, they naturally, I like that, they're so brilliant. They come up. They are, that they're sort of, they are inspired. They are excited. their passion, they want to show up with Eric, and they want to kind of deliver this brilliance as well. So I think that is very much the kind of the culture that I have fostered at the company. I'm really lucky to have such amazing people working with me. That same mentality, they really go the extra mile, you know, and they really care. And you must have had

times where you get people that are not that great at their job, that don't care that much, that don't exhibit the passion. And again, as a female leader, sometimes it can be difficult to let go of, you know, people that you had in the early days, the people that got you to that kind of 100 million, 200 million, 500 million for you. How have you dealt with the change of what, you know, I'm envisaging, there are people that have been with you for 20 years, but not everybody stays on that journey. No, not everyone stays on that journey. I mean, I think, listen, some people grow with you and that's fantastic. And they want, you know, as it gets bigger the company, they've got to embrace the challenge. They've got to kind of grow, you know, they've got to

everyone needs to like their gang. Some people want to do it and some people don't. And that's okay. Sometimes, you know, maybe you've given people the wrong title sometimes, and maybe you realize that they don't want to, you know, you just keep on moving. You just keep on moving. You just keep on moving. And you don't look back? Don't look back and don't regret. I think you learn.

Learn from your mistakes. As I said before, you kind of, you know, mistakes can be there in a way that are kind of fabulous and you learn from them. Where did you decide in your business that you have certain strengths, but you needed other people to come in? How did you identify those decisions and how did you bring people in in the early days? But the early days, well, I think, you know, basically, so I had, you know, my amazing lead investor, Marka Siri, who is brilliant. I think the person that has made the biggest difference to me would be my CFO. I have to say he really, having the wrong CFO, which I definitely had at one point was difficult. Yeah.

And having the right CFO is, can game change your business. It's game changer. When you look at that, when you're going through that P&L and you're being able to kind of, you know, really get your margin to exactly where you need it to be. and all the opportunities. I mean, I always say the health of your business is in the numbers, right? Everything is in the numbers. Everything's in the numbers. It's not about innovation. It's not about product. It's in the numbers. And I think having that and having, you know, a great team around me in terms of that, that's been really helpful. Because we're only one person, even though I kind of feel like I could do everything. You've got a hundred percent. You're just one person. But everyone around

me, I have to say, I've got brilliant people in, brilliant people in product development, brilliant people in, you know, again, my CFO. But I am all over it with them. And I want to kind of you know, be very detailed in the business and asking those questions and really understanding it and being, but I think you have to because I think art and commerce, this whole business is, it's, I don't see creativity is one thing, numbers is another thing, it's art and commerce, they are soulmates, they feed in together and you have to think, I think in a very kind of left, right brain way, and I sort of switch hats quite often. So I'll be looking at something with my creative hat, and then I'll be looking through it my commercial hat, and then I'll be

looking through it merchandising hat, you know, just lots of different hats of the way that I scan things, look at things. But that's wonderful, Charlotte, because I think that, again, so many people that say, I'm a creative and then everybody else has to do everything else. And I don't think as a founder, you get that privilege. It's like you've got to wear multiple hats and you've got to have an understanding and an appreciation. And it's very, very clear to me that what you've done so amazingly is be this, like, incredible

creative that's learned enough about all the other facets of their business. You have to, you're doing supply chain right at the beginning, right? You're doing everything. You're doing, you're talking to legal. you're doing finance, legal, supply chain, product development, marketing. I mean, you're doing everything, right? So it's like every part of it, then you have this tiny team that then you grow, and then you grow and you grow and you grow, and you get bigger and bigger.

But when you have exacting standards, when you are consumer obsessed, when you are looking at what innovating and disrupting, what is the need state of a consumer, when you are, when you love challenge, challenges opportunity. And I love being challenged. Like, that's very much foster that kind of culture of the brand as well. I love anyone for me has a great idea. I'm like, whether it's the intern or whoever, like, I'm just like, I'd love to hear what you have to say. And I love to be challenged by, I'm very unh hierarchical as well.

Can you be challenged in the business? I love to be challenged. My favorite thing is to be challenged because I want, that's what I want. Because for me, either if I'm challenged, it either hones my argument or it makes me think differently. Yeah. Because there's a reason. I'm like, tell me why you don't think it will work, or why you don't think it will. So then it's like changes, it makes you think in a different way. And that I find really exciting. How do you foster that culture? How do you foster a culture where the boss can be challenged?

Oh, God, I love it. I'm like, I literally, no, but I invite that around the table. I think it's really, really important. I think it's like really, really important. And I'm not hierarchical in that way. No. You don't seem like that. As a chef, I know flavor doesn't begin in the kitchen.

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Get a $75 sponsor job credit at Indeed.com slash podcast. Terms and conditions apply. Do you think that you could do what you've done and feel what you've built again now? Yes. At this time. At this time. Yeah, I do. I think, yeah, because there's even more opportunity now.

I mean, you know, think about it. Social media was just starting when I started my brand. I always say, necessity is the mother of all invention. Oh, I know just. And it's like, and again, you know, whenever you look at that space, whenever you're with a white space, whether it's even today, when you're, you know, I'm, the reason I'm still so excited and so passionate about this brand, is I can't, there's so much room to still innovate, disrupt, create,

and whether or not some of those products will even be within my lifetime, but there's, I'm doing someone or I've got a pipeline, I'm excited about meeting the consumer, I'm excited about the technology of being able to give her what she wants, where she wants through that. How do you say this excited? Because I can, it's so palpable with you. Like, all these years later, you are this excited about what you do.

I am so excited. How is that? I have disrupted the beauty industry. I have led the way for many beauty entrepreneurs. England never had a company. You know, the Germans had, the French had it, the Americans had it. But we didn't have it. We didn't have it.

We didn't have it. I want to create a great British beauty beauty empire. To do that is so exciting. And then to do it where it kind of went all the way around the world and the, you know, and the products resonate everyone. You have the number ones in each category. You have number one powder in the world or the number one lip line, the number one powder or the number, you know, that is so exciting.

You know what? It's more important to me than anything is the purpose behind my brand. is the purpose behind man, because the reason I really do it, yes, that's euphoric to kind of succeed in business, it gives you the most incredible feeling of gratitude. You know that feeling, Emma, that feeling of gratitude, the high I get, having had this brand has given me unbelievable feelings of euphoric gratitude. You know, literally it is so amazing. But that I am so grateful for, but actually the purpose behind it is to make everyone look and feel like the most beautiful, confident, empowered versions of themselves. Because if you can change that one person, that one person

you change a community, you change a world, it's like the reason people make it in life and don't make it is confidence. It is confidence. And it's beauty is just, it's so underrated. It's like, and it was so important to me to make people feel that it is not super, you know, to demystify it. And it is not superficial. And it is, you know, that societal value of beauty is so, because we are, are the human race, we judge ourselves. We look in the mirror. We judge ourselves. Oh, you look tired. You're exhausted. You're this. Yeah. I'm going to have a good time. I'm going to have a bad day. Exactly. Exactly. And to give people that, to give people that conference, I, you know, all the stories that, you know, all the stories that, you know, all the stories, you know, all the stories. You know, talk about how clinging to a lipstick has really changed their life and whether it's cling to a pillow-taught lipstick that just made them feel, you know, that confidence, that empowerment.

to be able to manifest their dreams. You know, and if that is so important to me, and people, it is so underrated how, you know, it's not about the makeup, the skincare or the fragrance. It's about the feelings. And it's about how people feel. And we want a world that is more positive and confident and happy and bringing joy to everyone.

And that is why I am so passionate to this day to deliver that to people and give them things that they never thought they could. And coming from the world that I came from, which was working with all these amazing celebrities and VIPs and supermodels and everything, and people just feeling, I can't be, I am less than. It's like, no, we are going to democratize this.

We are going to make this easy for you. We are going to give you the tools to empower you to feel those feelings, to feel like the most beautiful, confident version of yourself. And that is the reason I am so passionate about doing this and the legacy and the mark I want to leave on this world to help people. That feeling of when people come. to you to say, this has helped me, change my life. This has made me feel this way. Honestly, I'm so grateful, so grateful and so honored. I mean, it shows. I think it shows in everything

you do. I think it shows in every piece of content you put out in every, like, new product launch, in everything that I own that is Charlotte Tilbury. It feels, no, because I think it's really true. And, you know, we just had Simon Sinek on this show and he talks about, you know, the guy that wrote start with why, yeah. And so it's so clear to me, you could put every, brand in the world and split them down the middle and say, here are the brands that have an extremely clear why and here is everything else. And for me, Charlotte Tilbury is just, first of all, it's the living, breathing, product embodiment of you as a person, right? Like your vision, you're this incredible strong woman, you're so passionate about what you do, but you have a why.

Like you were doing all of these like things, the shows, the consultancy because you had a deep, why inside you. And you've just lifted that into your brand. And I think that a lot of young founders really have to understand that it's got to be about so much more than just building a business, making money, figuring some product out. Totally. Like to be truly successful and to have the success that you've had for this long and to have so much runway in front of you, that comes from something much, much, much deeper. It's a purpose. It's a purpose. It's the purpose. I didn't start this just to make money. Yes, money is, is a measure of your success. You know, money is, it gives you, gets you respect in the business world. Money is a marker of that. But it's,

for me, it's a much bigger, higher purpose. And, and that is the reason. I think I've been blessed and I think that, you know, I have this incredible team and have been able to create amazing things. Sometimes scientifically they didn't think could happen. I've always had my parents sort of taught me this as a, creative visualization really as a child and that kind of belief mindset that you have to limit yourself, that you can think limitlessly, you can do anything you want in the world. And, you know, I remember, you know, working with one of the people I work with and they came in. I was like, you have to, I make everyone read the kind of, you know, the book, the secret. I'm like, you have to believe in creative visualization. I do. I do. I was like, so we've got a bit of a movement and a community.

If you work here, I'm like, you've got to like, get rid of your, get rid of your limitations in your mind. We can do anything. Do not, do not limit your, really, does she do the same? Yes, absolutely. She was the one who gave me that book. I love that. Literally, like creative visualization. I love that. I love that.

And then the secret. And I was like, I am drinking this coolie. It worked for her. Hello. Exactly. Look at. Okay, girl. I want the ball.

Go. It's so funny. Yeah. I want to talk to you about the thing that you're not driven by. Yeah. Money. Money. I'm not driven by money.

But the fact is, is that that is a measure of success and respect. So it's like, it's not that I'm not driven by it. It's like I've, course, it's like, for me, it's very important. I'm like, if I'm going to build a dream, I want to be honored for that dream and I want to that marker of success. But the fact is, it's not only about money. It is a higher purpose. It is, it is something that I want to make people, you know, believe that they could be, live a certain dream. Totally. They didn't think that they could have and deliver these pots of dreams that we're kind of, you know,

selling them and making dreams come true. So, you know, I always say that, they're little pots of dreams that I'm selling pots of dreams, that making them come true. it's very clear that you have a brand that's rooted in purpose. But of course you want to be successful and that's one of the world and it has to be kind of like... But let's talk about that because I have a lot of female founders on this show. And not that many of the want to talk to me about money. And Charlotte, I like to talk about money. I think if you, if we avoid the subject of money, it really avoids us.

So let's get into it. You are essentially, you're estimated to be worth like, I don't know, 350 million pounds, that's pounds, not dollars, that's more. And I'm not going to ask you to do... All wrong. She's like wrong. She's, I'm way more loaded than that. That's what she's going to, that's what she's saying, not saying.

Okay, here's the thing. You're not poor. You've made a few quid. And I really want to understand your relationship to money now. Because when you're a global brand and when your name is associated with this big, like, billion dollar brand, like things change a little bit. And people change sometimes around you. And I wonder if anything has changed for you now that you got a few quid.

As I said before, money is a validation of your success, right? Which is, we love. You didn't grow up with loads of money though, right? No, I mean, my parents weren't poor, but it's like, it was like, fine. We had a kind of, you know, quite a glamorous lifestyle, but it wasn't quite bohemian. It's like my grandparents were fairly wealthy. We won't go down that kind of one got disinherited, whatever. But, but, you know, so they kind of, you know, so I did have a fairly kind of bohemian,

but quite glamorous lifestyle. So I think sometimes people try and charge you more money because it's you. It's like Tilbury tax, you're like, really? It's like, you know, but you know what? Why did my haircut just because four grand. But the fact is, is you didn't build an empire by not being an astute businesswoman, right? So when they do try and do that, you're like, I know the price of milk. I know the price of what things goes.

I have a budget for my kind of my home life as well as my business life. And I look through that P&L just as much. And I look through every single penny and make sure that it's working for itself. I love to be really generous. I, you know, I'm philanthropic. I do kind of support charities, you know, the King's Trust, which now you're an ambassador of. which is so amazing. I mean, lots of, you know, different kind of missions that obviously it's really important to me to give back if you're blessed in life and you're able to do that

in the Clooney Foundation for Justice as well. I kind of work with them, which is amazing what they do. I think my main thing is I still have the same group of friends, right? My life hasn't really changed. I've got like, I'm really close to my family. I've got the same group of friends that I've always loved. Yes, I've made new ones and fabulous ones because I love people. I don't want to change, to be honest with you. I quite like just being me. I like to be feet firmly on the ground. You like to be feet firmly on the ground. Is there anything that having money has taught you about yourself?

I don't feel any different. You genuinely don't. I like to be exactly the same. It's just who I am. I just don't want to feel like, why do you suddenly have to feel different because you have money? You know, it's like, why do you have to change? Why? Why do you have to do that?

So why can't you just be the way you've always been? I mean, yes, you know, maybe someone, the builder wants to charge you more money for something. But, you know, well, that's going to be, you know, they can try, but it's a no. Do you manage your own money? I do manage my own money and I am also to have managers that kind of work with me. Are you someone who is, like, are you a gambler at heart? Are you someone that like, like, say, keep and invest your money? Like, is it something that you look at and you're like, I need to make this money work for me?

Or is that not a gambler? I am not. You know, some people might say, I gambled creating this brand. But for me, it was very measured risk. It wasn't kind of like, for me, it was like, well, that's definitely going to happen. So I wouldn't say I'm not a gambler, but I'm a risk taker. When I take risk, it's very measured. Like if I'm really going to put something behind it.

Now, when it comes to managing my money, you have people who manage your money. Because when you have a certain amount of wealth, then you kind of have to do that. So, yeah, there are people. But I do look at every single penny in my home life and in my work life. You know, the health of your life or your business or even your home life, the numbers will tell you. The numbers are going to do everything. And they'll give you the opportunity. Exactly.

They'll give you the opportunity. It's clear to me that your personality is such a huge part of who you are and what your brand is and how informed your brand is by, like, who you are at the very kind of heart of it. Do you feel like your individuality has been a superpower for you? I always think people should just be themselves. I don't understand this thing of imposter syndrome. I don't get it.

My parents were quite visionary, I realized. They were like, they sort of sent me to Rudolf Steiner's school. They sent me to, you know, with a guy who actually taught us about astrophysics and quantum physics. I was like, when I was 11 years old. I'm like, your parents were really visionary. Really visionary. Creative visualization when you were a kid. I was like, I was like, how do I even understand any of this?

I didn't even know how I go. It was crazy. Are you a similar type parent? I'm in England. They were in Ibita. It was just a different time. Different time, different schools. But I do try to teach them like about, you know, you've got to believe in, you know,

the kind of self-fulfilling prophecy of the magical chain reaction, of confidence and trying your best, and just putting your best foot forward in life. And, you know, I do try and tell them about, talk to them about creative visualization and how to not limit themselves. That mentality of what my parents taught me was really important. I do try to instill that in them.

One of the ones a teenage, they're not really listening to me. So my parents were always like, be yourself. That was like their mantra. Don't try and be anyone else. And I think when you are growing up, you hang up with different crowds. Maybe you try to kind of like be something you're not.

And actually very quickly, they were just like, no, they were always like, always be honest. It kind of honesty is the best policy. And I think that whole thing of when you are yourself and when you are honest, I think it really empowers you. Have you always had that confidence? I have pretty much always had that confidence. I think I was kind of born this way. Then my mother also always just, thank God. I mean, as mothers do, darling, she just told me I was fabulous.

Thank God for mommy. She just said I was fabulous. So I believed her. I'm like, I am fabulous. My mom said I am. But, you know, somewhere, you know, when I listen to a lot of entrepreneurs, you know, Jimmy, I think there's always one parent that tells you you're amazing. You are a million percent right about that. Everyone who comes on this show, and I think even in my own life, you know, it's like that a mom or a dad or someone who said, listen, you're special.

You need to like lean into that. You know, my mom always used to say, Emma, you know, you're not better than anyone else, but nor is anyone better than you. And I really believed it. I was like, no one's better than me. You know, and growing up in England where they're really, you know, you're not better. But there's such a class of sight in English, but I never felt that because I was really taught that no one's better than me. And so it's so important. And I think if you can be that someone in someone's life, like how incredible. Because at the end of the day, what your brand is doing is giving so many women that type of confidence. And so I think it's really interesting that you were raised that way. And it's so clear. You sit with you for five minutes and you're like, you know, if you leave the room and people say anything, it's wow, what confidence she has. You know, when you think about confidence and individuality and it being a business trait and not just a personal trait, how do you think you've managed

to weave that into your business so successfully? That's my premise. Life is about confidence. That's why I created this brand. It's why I do what I do. It's when people sit in my makeup chair and they put makeup on, I can see their confidence. They're hot. They sit up straighter. You know about neuroplasticity. Like, I have trained my mind. Darling, when you're you walk around with red hair, sweetie. It's like, I mean, darling, you know, you get teased, you get bullied, you get, but that's, you don't say. You don't say, darling, you don't say, exactly.

So, you know, you'll have your kind of, you stand out, like, you always stand out, I've always stood out. That can be positive and negative, but then you're just like, you have one parent who just tells you're fabulous, you drink the Kool-Aid and believe it. All human beings suffer from insecurity, right? All. And so when you think about that, there'll be moments, and then you're just like, I've trained my mind to just believe in myself and be positive and optimistic. I speak to myself in a certain

way. I train myself in a certain way. I show up. I work hard. I work really hard. I have created my success. I have created my luck. I have done that and I am very grateful, but I am not a slacker. So like, you know, and I deserve it because of what I thought. You know, it's like, it's 34 years of winning awards and going for it and working 18 hours and working weekends and sacrificing certain things. you know, but it's not alive for everyone, but I love it. I love it. And I've had a good time. And I've got a lot of energy. So I can, you know, I can party. I can go out. Oh, she can party. I can party. I can party. I've been to those parties. You know, you wait and you wait and you wait. You go to a pizza every year. And then one day she

knows who you are and you're like, I'm in. Oh my God. It's so funny. What do you say to women though? Because obviously not everybody is born without confidence. Not everybody has that person in their corner that gives them that self-belief. And I do think that oftentimes we're told like not necessarily to stand out, right, like to tone ourselves down. So what do you say, do you think that women need to tone themselves down to be taken seriously? And how should, like, how do they do it otherwise? Like, what are you doing instead? I know, I was working with said that they were in a company where they said they had to choose them. This is years ago. They had to choose makeup or high heels.

And I was like, to be in a business world. I like, count us out. Yeah, exactly. But I think we're living in a slightly different world. I think we're living in a slightly different world now. People will say to me, don't before by the laughter, right, with me. And it's like, we're astute, we're smart, we're business women, we've created empires. Why can't I laugh?

Why can't I dance? Why can't I wear high heels? Why can't I wear sexy outfits? I just want to be unapologetically me. Why can't I be sexy and charming and naughty and funny and bright and a businesswoman? And like, why not? I definitely have been underestimated. But, you know, that's been a superpower too. I've used that. So I'm like, you know, it's like, if you want to underestimate me, no problem. I'm like, go right ahead. That's actually kind of I can win, you know, so you just, I'll prove it. It's completely amazing. It is. So I think live life to the full, be yourself. And I don't think you should apologize for who you are and try and be something you're not. Because actually, I think it comes out in your energy and your frequency. Yeah, it does. And I think that people pick, we have got that animalistic instinct where, where people pick up on that. They can pick up on something where you're not being authentic. And authenticity is 40 times more powerful than the love frequency. Right. 40 times, 40 times more

powerful. Meaning that we're so much more attracted to authenticity. Yes. And also imagine today's today's world of social media and where we're at and what's different. So much BS. It's like, it's, it's just that authenticity cuts through so much more. So I believe that. Yeah. I believe that. Because you can feel it, right? You can smell it. I want to ask you about what has given, like what have been your trade-offs? Because it's really my belief that when you've had a career like yours, when you've been so successful, there's always some underbelly to it, right? And I wonder what you've given on the other side of all of your success. Not everyone has as much energy as I do, right?

Like, I'm not being funny. When I was doing all the, you know, every single fashion show, flying around the world, doing 18-hour days, I'd still go out. And everyone else will go to bed. I know that too. Right? And everyone else will go away that. So not everyone wants, not everyone has it wants to do that. I'm like, why? I'm like, I'm going to have it all. I'm like, I'm going to have a fabulous business. I'm going to be the, you know, whilst whatever, like, arguably top makeup artist, I'm going to basically go out.

I'm going to have fun. I'm going to have kids. I'm like, I'm going to have a family. Why not? Definitely there have been times when, you know, would I have liked more sleep? Yes. Would I have like more time? Yes. You didn't give anything in relationships. You didn't like there was, was, I'm trying to understand because it's my belief that you can have it all, you can't have it all all of the time. And I know that you were someone who really put the hours in Charlotte. Like no, you, you worked. You're not somebody who's just like, you know, did a four-hour shoot. You went back to back to back, to back, to back, you did all the shows and then you went to show. Yeah, exactly. Non-stop. You know, and those were, those were

amazing days and it's all wonderful backstage, but it was also hard graft. And I do think that there is, you know, when you're building a business, it's not all wonderful and magic. There's some kind of shit that goes down. I've missed parties, I've missed weddings, I've missed times that I really want to show up for my friends that I wasn't able to be there. But on the whole, I mean, listen, time. I always want more time because I'm just like, I'm a 24-7 girl. I like, I've got, we're on this earth for such a short period of time.

And there's so much I want to do and so much to achieve. But somehow I kind of, we've bent time. I don't know how I've done it, but like literally, you know. It will be mine. It will be mine. I will work for like, I will party. I will kind of go up for like 20 hours. Like, you know, but that's kind of, you know,

whereas most people don't want to do that. Honestly, I don't have regrets. I don't have regrets. Listen, the few times, a couple of weddings of really good friends of mine, I was just like, I really wish I'd been there. Yeah. And a couple of fun times where I was like, you know,

amazing parties, people having a great time. But there's always another party. Maybe there's not always another wedding. Now I do kind of prioritize being there for my friends because they are so there for me. Am I at every play, my kids play at school, No, I'm not. But I'm not at school gates every morning either,

but I'm just not that mother. The mother that I am is like, I will show up for your major sports day or your kind of musical event or whatever it is. But otherwise, I am building an empire and I am happy and I am fun. And I'm not, you know what I mean? And so we're just...

How old are your kids? So my kids are 16 and 11. And so your kids were little while you were building the empire. Oh, God. Oh, God. Oh, no, no, no, no, no, like the toddlers. One year I got divorced, remarried.

married, had another baby, and launched my brand in America and moved house in one year. And went to a lot of parties. I went to a lot of parties. That's a lot. I remember because being like, oh, maybe you've been off all that you can chew this year. That's a lot. Yeah. And if you, so, so I guess your kids have never known any different.

Your kids have always known you to be. Yeah. Mummy that leaves, works, travels, does what she needs to do. Yeah. But then I take the holidays. I try to take the holidays. I try to kind of like and be present. I'm very much like, I'm very, that kind of mindset, where I'm very present in whatever I'm doing,

whether I'm in business, I'm, like, obsessing about business and I'm totally focused in the room. I'm not very attached to my telephone. I'm very, like, totally focused, or I'm kind of, I'm very in the moment of whatever I'm doing, whether I'm having fun, whether I'm doing, you know, whether I'm working, whether I'm kind of with the kids. It's sort of tried to be kind of very present in whatever that is. Did you ever suffer with mum guilt? No. No, I just don't believe in that.

I don't believe in guilt. I believe we show up in life, we do our best, and that's it. I'm like, I just don't believe in it. Throw the guilt in the bin. Like, as long as I'm trying my best, because I am like, you know, I really love my kids. I'm really family-orientated. But have I been there all the time? No.

But like, you know, would I like to have been there a bit more? Yes. But like, at least we really love each other and love conquers all. And all you need is love is. That's what my father always is say to me. All you need is love and that's it. So I'm like, and as long as I'm a happy mother, do you know what I mean? I think, and I turn up to the right moments then,

I feel like I'm doing my best. We're going to have a good time. So you're saying with Hilton Honors, I can use points for a free night's day anywhere? Anywhere. What about fancy places like the canopy in Paris? Yeah, Hilton Honors, baby. Or relaxing sanctuaries?

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Thank you. One size, absolutely does not fit all. Get a quote or find an agent today at thehartford.com slash small business. Charlotte, what are the biggest lessons that you've learned when you look at your career and your life and what a career? It's like, what have you learned and what would you say to young founders, young women that want to emulate what you've done and have the same type of success as you have now? I think my motto in life, and this is what I live by and stand by, is dare to dream it. dare to believe it, most importantly, and then dare to do it. Because I think the biggest difference in life is that people have a dream,

but they don't even try. And if you don't try, you'll never know. And if you just believe in that, if you just, one step in front of the other, building blocks, just try your best. So I say to my kids, just try your best. It's all you can do. And then literally it just starts to happen and never give up and always believe. and embrace the challenge.

And challenge is opportunity. And don't see it in a negative way. And rewire your brain. Rewire your brain to think optimistically and to think about challenge is opportunity and drive yourself there. And you will achieve your dreams. I mean, when I think of the Einstein quotes,

which I basically die and live by, because he understood a thing or two old Einstein. One or two. Exactly. Which he's like, his thing was, everything is energy and that's all there is to it. So we all resonate at an energy. Match the frequency of the reality you want and you will get that reality,

there can be no other way. And that's it. The universe doesn't speak Mandarin or English or anything else or French. It speaks frequency and energy. And so if you resonate at believing, if you're authentically who you are and you don't lie and you basically are unapologetic about who you are. Why should you feel ashamed or insecure? Like, show up. Love yourself. It's like, and train yourself because everyone, there's plenty of people who tell you, you're not fabulous, plenty of people will tell you that you can't do things.

I mean, I have had that. I've been told, I've been teased. I have been told I won't, I am crazy. I have been told I won't, what am I doing? I'm mad. Do you know what? Whatever. The nays says, thank you goodbye. And literally, rewire your brain to autism. You just carry on your and you see your white space, you keep going, you do what you need to do, and it will come true. Your dreams will happen. You have the mindset of an absolute champion.

That is it. I need it on our, like, on our bronzer, on our blush it. I want it to be like, dream it, believe it, do it. And every dab, it. Charlotte said, like, every day. But it's the winner's mindset, right? It is. It is.

It's the winner's mindset. Look at all those athletes. You know, as I was saying, this person that I was working, with, when I gave them the Rondervin's secret, they're like, oh my God, this rubbish creative visualization, what is this thing that you're talking about? Like, woo, woo, whatever. And I was like, uh-uh, this is real. This is like, this is the secret codes to life to success.

This is it. And they read it and they came back and they said, Roger Ballister broke the four minute mile. It was considered to be humanly impossible. He didn't have the lung capacity at the time. They didn't think that it was humanly impossible to do. and he believed he could, so he did. And that is the same.

It's like, it's the same thing that Einstein's talking about. We're all energy matched the frequency, the frequency, because it doesn't speak anything else, but frequency, that fee, well, it's frequency, feeling, feel it, manifest it, and then it will be, there can be no other way. I believe this, like to my core. Exactly. I can't even, like, I know it, first of all. You've done it to be true.

Look at you know the amazing things that you've done. I know it to be true. the amazing things that you've achieved. You and I think the same way. Anyone that's achieved in that anything in life, they all think the same way. People will still tell you you're crazy, you're this and the other and you're like, okay, whatever, but you just, and positive thoughts and optimism, I talk about, you know, lucky girl syndrome, right? You know about this? And it's a thing that kind of like picked up on TikTok. But actually, Lucky Girl syndrome is something that you and I have done for years.

We have rewired our brain, neuroplasticity, to literally optimize it to just think positive. Like a negative thought comes in, out, positive. What are we doing? What are the building? Where are we going? Up. Up. And then the reality that becomes our reality.

It's like conceive, believe, receive. You end up receiving it. And so it's, and you're wiring your brain in that way, and that's what I always tell people that you can do it. And you know what's amazing about rewiring your brain is you can do it fast, really fast. That's that whole quantum thinking. It can change like that. And that's what people don't realize.

I love that you say that. We had Tracy Ellis for us here and she says, you know, Emma, I'm manifest real fast. And we all were just like, you know, because when you know it, and that's part of your routine and that is your default way of thinking, it can happen really fast. Really fast. Charlotte, it doesn't need to take time. You are the blocker. You are the blocker. You are the only person. And what people don't realize in life is actually, I remember, you know, a friend of mine just broke up with someone and I was saying, you know what, the problem is not the other person. It's you. And wherever you go, whether you're going to marry a fisherman or a kind of a banker,

or whatever. It's like it's you. What are you searching? What is the mirror in life that you're kind of searching for? Or how's that showing up? What is it that you need to change within you? You know, I believe this. I mean, I've just written a book called Start With Yourself. Oh my God. It's not going to start. It all starts here, right? I mean, it's so true. What do you think if you had to choose like the red thread that goes through your life, through your career through your success. What is it? What goes through your entire story? I think unwavering belief. Unwavering belief. Unwavering belief and visualization of what I wanted. I was very clear as a young child. It was probably very young when I knew exactly what I wanted. I knew I wanted to be a

makeup artist 16. I didn't become a makeup artist until I was like go to makeup school about 18, 18 and half. I wanted to always create a brand. I knew that pretty early on. I was fortunate enough to kind of know where I wanted to go or what I wanted to do very early on and then really set out about kind of really achieving it and just never giving up, never give up, never give up, never give up and self-belief. And train your brain, train your brain. Everyone can do it. Everyone can do. We don't, Emma, you and I just don't come from, we don't come from a different planet. Yes, we had amazing parents that told us were amazing. Yes, we believed we trained ourselves. We trained ourselves. We worked hard.

You know, you would, you and I probably couldn't read a PN. We're both dyslexic. I'm like, but we learned to do it. And we became amazing businesswoman that built empires. So why, you know, anyone can do it. And that's my point. They have to look at you and I and be inspired in the way that I'm inspired by so many other people. You're inspired by other people.

If we could do it, so many other people can do it. And I love that, you know, since I launched my brand, thousands of people. I mean, I literally disrupted the industry of five conglomerates. And then I literally went there. They were like, well, if she can do it, I can do it. And it went thousands and thousands and thousands of brands literally around the world kind of, you know, coming up. You must love that. No.

I do. I love, and do you know what? I love, I really love celebrating female entrepreneurs and just entrepreneurs in general. It's so amazing to have, you know, innovated and to led the way for so many great people and to grow the pie and grow the industry. There's enough room for everyone. Oh, there's enough room for everyone. And so many people credit you. Again, I speak to so many young founders that are like, I did this because I saw Charlotte Tilbury did it.

Other states above the hills come up and be like, you know, you launched. Five people are the world. Then thousands, three thousand brands launched after you. And now it's thousands and thousands. But it's great. It's wonderful. It's wonderful to be able to do that. What we both have is like bravery and courage.

I think you have to. And now it goes back to feel the fear and do it anyway, right? We've all felt that insecurity. We've all felt that kind of fear at some point. But we've all taken the courage to just, I'm just going to do my best. And I just believe that, you know. And then what people also underestimate is that practice. makes perfect. Oh, it's so does. I wasn't the woman for this as woman. I am today 10 years ago.

Talk about 10,000 hours. I mean, you might have put 100,000 hours in. Definitely done a few MBAs. 10,000 fashion weeks. University of Life. You know what I love so much about you. And I just had this conversation with Simon Sinek, so I'm not going to steal it. But I think that the true mark of a great leader, a great founder, a great entrepreneur, yes, is courage. But it's courage coupled with integrity, as he would say. And I think. And I think that I think that what comes across in you, Charlotte, and I know this because I've known you for so many years, you have such unbelievable integrity.

And when I met you as like literally a child backstage, Gaffer and wires to the floor, so you didn't trip over. Thank you. Back in those old days, you were so kind. You were so, like, eyes, eyes, eyes. Hello, girl on the floor. How are you?

Here's some chip from my kit. You were so nice to everyone. And I think that you have a lot of integrity, not just in your work and in your incredible craft that you've turned into this business, but as a person, we all know that Charlotte Tilbury is Charlotte Tilbury. And I think that that goes a really, really long way.

And I don't think that I sit opposite many people and feel like this level of happiness for their success. You deserve all your success. You're mesmerizing. Both of us have known each other. I mean, look at what you've created. And look, you've inspired so many women. Even I sit there and go, how does she do it all?

Three empires? I'm like, I've got one. I'm like, and you've got three. I'm like, and then you've got three kids. I've got two kids. Four now. Emma is a legend. Emma is a legend.

I'm like, no, it's too much. Charlotte, you spoke a couple of times about being customer obsessed. But what does that actually look like in real terms? Yeah, I think for me being customer access is looking at looking at the need state of consumer, number one, looking at the white space in the market, looking at what they, thinking about what they need before they know that they need it. And then it's that emotional connectivity to the consumer. I think one of the, you know, superpowers of why my brand has done really well, it's that as we talked about authenticity, we talked about being completely who

you are and how that really resonates with people. I love my community. And I think it's so important to me to connect emotionally with them. And I think if you think about it today, how do you market in an incredible way? And it is that that, that's, mass intimacy that is really important to me. I really consider them to be all my friends. And they're my darlings, right? And they love you. And I love them. And so it's that, and that emotional connectivity is so important for me to switch on and turn on with, you know, with that with that consumer. Well, it's so clear that they really trust you, right? You have this trust thing going on with your customers. Trust is not just a soft metric. It really kind

of, it drives loyalty. It drives retention and long. long-term profitability. It is amazing. And people feel safe because they can trust the quality of your products. They can trust your form is and they know you've got their back. Look at me. Trusting my shirt on the Tilbury face right now. You can trust it. Gorgeous. Emma agreed you are gorgeous. From 7 a.m. 7 p.m. every down day. I know. You and I, darling. Look at me. Fishing for a contract over here. I love it. You've got one. All right. We're going to move to the rapid fire finish. What's the first thing you do when you wake up? Darling, I put on my makeup and my skincare.

What are you using? What are you using? Charlotte Tilbury. What's the last thing you do before you go to bed? Rinse repeat. No doubt. Who is a woman that inspires your confidence? My mother.

Oh, I love that. Yeah, my mother. That's so nice. Do you have a book that changed your life? I do have a book that, yeah, Rhonda Byrne, the secret telling, I have to say. You and I both feel that, right? We both. We does, yeah, that definitely, definitely.

And the Celestine Propherson. My mother gave that to me when I was younger. Oh, I'm going to reread that. I haven't read that ever. Yes. Celestine Prophecy and The Secret by Rondobar. Those two have really had an effect on my life. That's going to be my Christmas free read.

I give it to everyone that works with me. It really kind of helps shift their mindset and create that community and that kind of vision to strive, to do things that, to think, you know, to live a life without limits, basically. Live a life without limits. Damn right. What are you aspiring for next in your business life?

Conquer the world, darling. And what about in your personal life? In my personal life, I would just always wish for more time. Can we just bend it? Can we just create it? Well, you might be able to. If anyone, can we quantum hands? We could probably do it.

What is something that you valued when you were starting out your career that you no longer value? I think it'll always be time. Time. I think, you know, I think I'm always just want more time. What is something that you value deeply right now in your life that you couldn't care less about when you started out. It's time. It's still time. It's still time. I just want more time. I just love life. I love life. I love my family. I love my job. I love everything. It's like I just want to have fun. As I said before, it's like, it's so annoying that I'm human and I have

to sleep. How many hours do you sleep a night? I probably, listen, I'd love an eight-hour. I love a lion. Oh, I'd love a lazy lion, but I don't do an eight-hour. I just can't, though. I was just going to say. Like, when do you use it? No, no, no, no, no. It's not happening. What are you? A solid six? Try for a six.

Okay. Sometimes it's a force. That's never great. Like, tonight, last night I had four hours sleep. So it just is because you're travelling jet lagger, just whatever. It's just, you know, four hours. Solid six. And sometimes when I'm having a lazy Saturday or Sunday, a lion, I, oh, I love to have a lion.

But, you know, I bet it's probably a regular six. A regular six. Six. It makes sense. She's busy. Thank God for the. All the spinach thing. Exactly.

My mother's like, you can't just see her, rely on magic cream for everything. I was like, yes, you can. You're like, you know what, mum, you can. And they are. It's filled her magic in a full face of Silbury. It's fine. She'd bake it to make it.

I love it. Charlotte, I have loved every second. I would you could stay for another two hours. Me too, me too, me too. Thank you so much. It's such a treat. You're the best and we've known each other for years and it's so amazing.

And I'm just in awe of everything you've done. And you're so inspiring. And this is just honestly such a treat and an honor to be on here with you. For you to say that, like, you make me go cold. I love you. Thank you. I love you too.

You're the best. If you're loving this podcast, be sure to click follow on your favorite listening platform. While you're there, give us a review and a five-star rating and share an episode you loved with a friend who'll be so grateful. Aspire with Em Agreed is presented by Odyssey. I'm your host, Emma Greed. Our executive producers are Corrine Gilliard Fisher, Derek Brown, and me.

Our executive producers from Odyssey are Maddie Sprung Kaiser, Leah Reese Dennis, Asha Saluja, and Jenna Weiss Berman. Stephen Key is our senior producer, sound design and engineering by Bill Shorts. Angela Paluso is our Booker, original music by Charles Black. Video production by Evan Cox, Kurt Courtney,

Andrew Steele, Carlos Delgado, and Arnie Agassi. Social media by Olivia Holman. Special thanks to Brittany Smith, Sydney Ford, my team's at the lead company and WME. Mora Curran,

Josephina Francis, Hillary Schuff, Eric Donnelly, Kate Hutchinson Rose, Tim Miko, Sean Cherry and Lauren Vieira. If you have questions for me, you can DM me at Aspire with Emma Greed. Greed is spelled G-R-E-D-E, that's AspI-R-E with Emma Greed. Or you can submit a question to me on my website, emagreed.me. Own it all. Pay off your home, travel for life, drive a Ferrari. In celebration of the world premiere of the Monopoly Big Board Buckslot Machine by Aristocrat Gaming,

Yamava Resort and Casino at San Manuel is giving one person a $1.6 million dream package. The biggest prize in Yamaba's history. Club Serrano members can earn daily instant prizes and secure a spot in the finale May 29th. Don't pass go and own it all only at Yamava, celebrating its 40th anniversary. You win? Details at yamava.com must be 21-20. Please gamble responsibly.

Monopoly is a trademark of Hasbro. Hasbro is not a sponsor of this promotion.