Bachelor Happy Hour - Bachelor Data: Spilling the Tech Tea — Part 1

Episode Date: April 29, 2025

Today on “Happy Hour,” we have a very special guest: Suzana, otherwise known as Bachelor Data! Suzana is here to dive into all things Bachelor! We get to know her a little better, including how Bachelor Data came to be--you never know where lying on your résumé will take you! Then, we get into some of the most fascinating data behind the franchise, including all of her hot takes, observations, and so much more. Tune in now for all this and more and be sure to subscribe so you never miss an episode, including part two, which drops later this week!See omnystudio.com/listener for privacy information.

This is an I-Heart podcast. My boyfriend's professor is way too friendly, and now I'm seriously suspicious. Wait a minute, Sam. Maybe her boyfriend's just looking for extra credit. Well, Dakota, luckily, it's back to school week on the OK Storytime podcast, so we'll find out soon. This person writes, my boyfriend's been hanging out with his young professor a lot. He doesn't think it's a problem, but I don't trust her. Now he's insisting we get to know each other, but I just want her gone.

Hold up. Isn't that against school policy? That seems inappropriate. Maybe find out how it ends by listening to the OK Storytime Podcasts and the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. I'm Jamel Hill, host of the Sports and Politics Podcasts, Politics. On this week's episode, I'm joined by all-time great Hooper and basketball analyst Candace Parker, who gives insight into her candid new book, including why she waited two years into marriage to come out. I never envisioned being with a woman. I'll just be honest.

Like, when I close my eyes at night, every night, I was like, I need to find my prince charming. like it was never a princess. Make sure you listen to this episode as politics on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Just like great shoes, great books take you places. Through unforgettable love stories and into conversations with characters you'll never forget.

I think any good romance, it gives me this feeling of like butterflies. I'm Danielle Robay, and this is bookmarked by Reese's Book Club. The new podcast from Hello Sunshine and IHeart Podcasts, where we dive into the stories that shape us, on the page and off. Each week, I'm joined by authors, celebs, book talk stars, and more for conversations that will make you laugh, cry, and add way too many books to your TVR pile. Listen to Bookmarked by Reese's Book Club on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

Apple Books is the official audio book and ebook home for Reese's Book Club. Visit apple.c.com forward slash Reese Apple Books to find out more. Hi, my name is Enya Humanzor. And I'm Drew Phillips. And we run a podcast called Emergency Intercom. If you're a crime junkie and you love crimes, we're not the podcast for you. But if you have unmedicated ADHD... Oh my God, perfect.

And want to hear people with mental illness, psychobabble. Yes, yes. Then Emergency Intercom is the podcast for you. Open your free iHeartRadio app. Search Emergency Intercom and listen that. Why are TSA rules so confusing? You got a hood of you. I'll take it all! I'm Manny. I'm Noah.

This is Devin. And we're best friends and journalists with a new podcast called No Such Thing, where we get to the bottom of questions like that. Why are you screaming? I can't expect what to do. Now, if the rule was the same, go off on me. I deserve it. You know, lock him up.

Listen to No Such Thing on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. No Such thing. Hey, everyone. Welcome back to Bachelor Happy Hour. I'm Joe. And I'm Serena. And we are here today with a very special guest who has not been on The Bachelor. Susanna, welcome to Bachelor Happy Hour for our listeners. She is also Bachelor Data, what a lot of people know you as. Thanks for having me. I'm so excited to be on. Of course. Of course. Where are you located? Where do you live? I'm joining from Denver, Colorado.

So if anybody's been following me, I actually started my whole Bachelor data journey out in Boston, Massachusetts. And then through working on this page, we were actually able to move to our dream state out here, Colorado, for all the skiing and everything, living the good life out here. Nice. Are you from Boston? No, I actually grew up in Austin, Texas. So moved to Boston after college. what do you how do you feel about austin texas i'm actually going there for my brother's bachelor party it was a really fun town to grow up in i haven't been back since 2019 so i think it's a i think it's a

pretty different city these days i saw it through the before it became cool and then it became cool around the time that i was in college at u t austin and it's a it's a really fun town nice nice okay so you went to University of Texas, you said? Yeah, I actually, so I majored in elementary education, became an elementary teacher actually at the school I grew up going to. And then I met my now partner, Tim, and we met in Austin, Texas. And then he had to relocate for work up to Boston. And it was through that whole process with work that Bachelor came to be or Bachelor data came to be. I got a job out in Boston as basically like a tech specialist helping teachers. with technology and education.

And that position morphed into a technology director role. And on one of my job applications, I lied and said I was proficient in Excel, as we all do. Yeah, no shame. This is a safe space. Yeah. All I could do, if anybody does use Excel, all I could do was like equal sum and then drag like a range of cells. And I was like, yeah, I know how to use Excel.

And ended up getting the job and found out on the first day that I had to actually be proficient in Excel, that they were really relying on that person to run reports, build dashboards and stuff like that. So the first few months, I kind of struggled along with the help of my dad, who's an engineer, constantly calling him up for help. And then that Christmas break, I was home for Christmas, visiting my family, and an ad came on the TV for Colton season of The Bachelor. And my dad was like, hey, you should really consider analyzing something more fun as a way to learn Excel, instead of using this like state testing data, which is really boring and dry. And I was like, you know, maybe we can analyze like the social media growth for Colton's contestants. So I set up a spreadsheet

with all the contestants' Instagram accounts. And every single day of Colton season, I would open up every single one of their profiles and I would take their follower accounts. And that way I could see what happened on the show that led to the most social media growth. And basically that became a project for about two years for me to learn how to use Excel. And then, And I started my Instagram account during Peter's season. So just before the world shut down. Okay. That's wild.

Yeah. Okay. So wait. Were you, did you watch the show or was it just like random, like, let me just start analyzing the Bachelor? Oh, God, no. So I started watching The Bachelor when I was in college. My freshman year, I was like in my dorm, bored one day. And I started watching, I think it was Brad Womack season or Jake Pavelko.

It was one of those two was my first. and I went back and watched previous ones. So I've been watching the show since then. So I've watched Bachelor Pat. I've watched Winter Games. Like, I've done them all. And it was just like a fun thing for me to watch and, you know, chat about with my friends, with my mom.

And the data part of it is where it really got fun for me because then I could, you know, we have these assumptions that we make as we watch the show. Like the people who get more screen time, the people get one-on-one dates, the fan favorites, they're going to get more social media growth. But then it started to really grow into something else where people were like, Well, if you wear a certain dress color on night one, will you make it further? Or if you get the fireworks date or the horseback riding date or the helicopter date, will you be eliminated quickly or make it further?

And it just kind of snowballed. And now we, I think last I looked, we have analyzed over 80 different data points on the show, everything from screen time, date types, social media growth, ratings. Like, we do it all. Can you watch the show now and watch episode one? and kind of have a good feel for who you think is going to go far? Just based off a data. I wish that I could, but unfortunately, so since I analyze data, right, in numbers in general,

I have to be aware of every single variable that impacts the data that we analyze. So, like, social media growth is the big one, right? And one of the major things that I have to keep an eye on that could impact social media growth are spoilers. So and a lot of seasons, spoilers are incorrect until like halfway through the season. We saw that with Joey's season. The spoiler was that Daisy one until partway through the season and then it switched to Kelsey. But those are things that I have to be aware of to see if they're impacting them. I will say too. And I don't have any interest in spoiling. So I'm not like Bachelor fan take or like the other accounts that like they're trying to dig to find a specific

spoiler. Like I don't care. so I typically try to stay away from fueling spoilers but I have to keep an eye on them do you have to keep an eye on them for the purpose of seeing how they affect people's followings yeah it is but it depends on the season so that's the interesting thing about social media growth you have some like most seasons the spoilers will come out before the season even starts to air but a lot of seasons they do not impact social media growth so like clarinetia season the spoiler about Zach winning was out before the season started to air but he was non-existent on the social media trends until like the last three weeks um real quick so i want to go back to the beginning

colton season because it's also around my time so i want to ask about uh himself yeah real quick real quick you said on your instagram story that you thought you would never be invited on this podcast why did you think that well you know the thing that's interesting about my page is i I will report the data regardless if it's good or bad. You know, I don't hold back. I will say, especially as somebody who I started as an elementary teacher, I did a lot on digital citizenship. And I've preached a lot of wanting to make the internet a better place,

just because as something that I've learned, especially with my account, is that negative content makes you grow like crazy. And not to like get like political and stuff, but we can really see that outside of the Bachelor universe as well. like if you create negative content, man, it creates divisiveness in the comments that pushes your stuff through the algorithm. So over the last few years. Like all this rage baiting we're seeing now on like TikTok, people like intentionally making videos that like are just going to piss people off for engagement.

Exactly. And like I've seen it in my own trends. I analyze my own data, obviously. And anytime I post-controversial things or things that err more on the negative and critical side, I get a ton of social media growth. And if I were to lean into that, I could easily have like eight, nine hundred thousand followers. I'd really try to be picky about what I do, you know, I am critical of the franchise at times. I do think that there are certain decisions sometimes where I'm like, what were you guys thinking? This was not a great decision. And so it's typically backed by the data.

But I have to say, like, mad respect that you guys have me on. And also, if anybody is listening, it was very much like there's no data off the table on this conversation. You don't need to, like, you know, hold back. And I really respect that. Yeah. I mean, we follow you. I started following you after my time on the show and Joe I think around the same time.

I started following you because I was like oh wow this is this is like I don't I'm not really interested in like spoilers for the show or anything like that because I just don't really care but when your page came up I was like oh I actually this is interesting like I want to know how this shit works

because it is like I feel like I so you started around Colton season which I was back at season so the season before. But I do feel like that was kind of the time where like people's social media accounts were really starting to blow up, right? Yeah. And I do have some data points from before Colton season. Like I do have your data. But let's go. It was really like 2016 to 2020 that we really saw just social media take off not only for this show, but also the influencing world outside of The Bachelor for other reality TV shows as well. I feel like that's where people really

started to watch just TV in general and be like, oh, I love this person that I'm watching. I want to see their day-to-day lives. I was even guilty of that myself during Colton season. I was like, Hannah Godwin has the best highlighter. Like, I need to go follow her to figure out which one it is. And I still buy that one to this day. Like, you know, I think that's where we really saw that pick up, but also the influencing side of things, which also really fed into that. And then when the pandemic hit, that's when TikTok came in and kind of started, we're now starting to see decreases in that because people's attention is now being spent over on TikTok. Yeah.

My boyfriend's professor is way too friendly, and now I'm seriously suspicious. Well, wait a minute, Sam. Maybe her boyfriend's just looking for extra credit. Well, Dakota, it's back to school week on the OK Storytime podcast, so we'll find out soon. This person writes, my boyfriend has been hanging out with his young professor a lot. He doesn't think it's a problem, but I don't trust her. Now, he's insisting we get to know each other, but I just want her gone. Now hold up, isn't that against school policy?

That sounds totally inappropriate. Well, according to this person, this is her boyfriend's former professor, and they're the same age. It's even more likely that they're cheating. He insists there's nothing between them. I mean, do you believe him? Well, he's certainly trying to get this person to believe him because he now wants them both to meet. So, do we find out if this person's boyfriend really cheated with his professor or not? To hear the explosive finale, listen to the OK Storytime podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast.

I never envisioned being with a woman. I'll just be honest. I'm Jamel Hill, host of the Sports and Politics Podcasts, Politics. On this week's episode, I'm joined by basketball legend, Candice Parker, who stops by to discuss her candid new book, The Can Do Mindset, in which she shares why she waited two years into marriage to come out. Like, when I close my eyes at night, every night, I was like, I need to find my prince charming.

Like, it was never a princess. Like, that never entered into my mind. But, you know, as I learned, sometimes life gives you things wrapped in a package that you didn't expect it. And that was just, you know, and honestly, it took me a long time to be okay with myself. Make sure to listen to this week's episode of Spolitics on the IHeart Radio app, Apple Podcast, or wherever you get your podcast. I don't write some. God writes some. I take dictation.

I didn't even know you've been a pastor for over 10 years. I think culture is any space that you live in that develops you. On a recent episode of Culture Raises Us podcast, I sat down with Warren Campbell, Grammy-winning producer, pastor, and music executive to talk about the beats, the business, and the legacy behind some of the biggest names in gospel, R&B, and hip-hop. This is like watching Michael Jackson talk about Thurley before it happened.

Was there a particular moment where you realize just how instrumental music culture was to shaping all of our global ecosystem. I was eight years old, and the Motown 25 special came on. And all the great Motown artists, Marvin, Stevie Wonder, Temptations, Diana Raw. From Mary Mary to Jennifer Hudson, we get into the soul of the music and the purpose that drives it. Listen to Culture Raises us on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Hi, I'm Kurt Browneuler. And I am Scotty Landis, and we host Bananas.

the Weird News Podcasts with wonderful guests like Whitney Cummings. And tackle the truly tough questions. Why is cool mom an insult, but mom is fine? No. I always say, Kurt's a fun dad. Fun dad and cool mom. That's cool for me. We also dig into important life stuff.

Like, why our last names would make the worst hyphen ever. My last name is Cummings. I have sympathy for nobody. Yeah, mine's brown-olar, but with an H. So it looks like brown holer. Okay, that's, okay, yours might be worse. We can never get married. Yeah.

Listen to this episode with Whitney Cummings and check out new episodes of bananas every Tuesday on the exactly right network. Listen to bananas on the Iheart radio app, Apple Podcasts, or wherever you get your podcasts. Just like great shoes, great books take you places. Through unforgettable love stories and into conversations with characters you'll never.

forget. I think any good romance, it gives me this feeling of like butterflies. I'm Danielle Robe, and this is bookmarked by Reese's Book Club, the new podcast from Hello Sunshine and IHeart Podcasts, where we dive into the stories that shape us on the page and off. Each week, I'm joined by authors, celebs, book talk stars, and more for conversations that will make you laugh, cry, and add way too many books to your TBR pile. Listen to bookmarked by Reese's Book Club on the IHeart Radio app. Apple Podcasts or wherever you get your podcasts. Apple Books is the official audio book and ebook home for Reese's Book Club. Visit apple.co forward slash Reese Apple Books to find out more.

What are some data points you have on me? Okay, really interesting. I forgot that I had these. So I was able to get through Reddit and then also some of my own data points that I took just out of curiosity. for Becca's season. So I have all of your cast, how many followers they had a week before the show aired, and then I have data points throughout the season,

plus a week after. But for you, a week before Becca season aired, you had 420 followers. That's it. And you are like three posts. I don't even think I would say, in a week before that,

I just started my Instagram. Yeah. And didn't you make Instagram to go on the show? Yeah. you actually your cast there were quite a few men who had big followings one of them i will say was buying followers but he was pretty irrelevant who was it leo yeah yeah we don't need to talk about him um but there were people with like 177000 followers camille we had a lot of contestants who like actually had a decent following colton underwood had 42 000 followers um but what's really

interesting is that Joe, 420 followers, less than 24 hours after the premiere aired, he was nearly at 10,000 followers already, which was pretty big back then. And then by the end of the season, so a week before the finale aired, he had 74,000 followers. Reminder, if you guys have forgotten, Joe has eliminated night one. So that's pretty crazy. That's crazy. Yeah, I was on until final 400, I don't even know if I had that many followers. I remember it being crazy. I probably lost all those people now. I don't know why.

I mean, yeah. Wow, shout out if you're listening to this podcast and you were one of those OG 70K followers. And then so the big thing about the end of Becca season was Bachelor in Paradise aired the next day. So right after the finale, I don't have data points. Because again, I really wasn't doing this seriously back then. But a week later, Joe already had 186,000 followers. How can you, how, that's crazy. How can you tell if somebody, can you actually see, I've never bought followers,

but can you tell if somebody is, like you could actually tell? Because you, how? Like, what's the, what's the talent? Yeah, so it takes, it takes some time to research. And let me tell you guys, I was so happy when I looked into y'all's followings. Because I have scrapers running on the back end that runs everybody's like counts and like important people, former leads, et cetera. And I can't just look at a data set and be like, yeah, they're buying followers.

So there's a lot of investigation that needs to go into it. But the big things that we look at are just sudden gains in one day and then the next day a sudden loss. So anytime I see big gains, like I was looking through y'all's follower accounts last night to be like, oh, should I not bring up buying followers? But I can because you guys were in the clear. No, we're losing. I'm losing. I lose at a consistent basis.

I don't even know what I did. But I was looking through your accounts and I was looking at when you guys got married, but I didn't know your wedding date off the top of my head. And I saw both of you guys suddenly gain that one month. It was 2022, right? October. Yes, that was our like courthouse wedding. Our courthouse wedding. Yeah. So I saw both of you guys gain. So whenever I see gains like that, the first thing I do is I go in and I investigate first, like, was there anything in the media happening with them? So I searched during those days and I was like, boom, they got married.

But I'll see were there any controversies happening? I'll take a look through a feed and see if any post went viral around the time that that post went up. And I'm seeing those. gains. Like there's a lot that feeds into it. The other thing that I'll look at is engagement on posts to see like the view count versus the likes versus the follows. And then the last thing that I'll look at too, whenever somebody, when I suspect somebody is, I'll go and look at their following list where you can see people who have followed them. And the way Instagram displays that is it shows the most recent people who followed on that list. And you can just, you can look down that list. It looks like a bunch of bots. Yeah. Interesting. Have

Have you ever had anyone from our franchise? Or any franchise, I guess. Because you do data on other reality shows as well, right? Yeah. Reach out to you and kind of like, like, upset with you. Or any like crazy DMs for people being like, don't expose me or like tell me how to get more followers. I've had one. Really?

Really? Who? Could you tell us? You don't have to if you don't want to. I can tell you guys after this. Okay. Tell us off. I do have a question. So like I do know a way people.

So like I'm assuming I'm losing. I lose followers kind of on a consistent basis. You know, I only grew followers. I'm not like not from being a content creator, but from being on a television show, which then you are somewhat relevant and you're in the news and that's kind of how you grow. So since I'm off a show,

I'm constantly losing followers. Why is that? Like why is it just like people are, just like, I no longer want to, I mean, obviously people are like, I no longer want to follow him. But why is it like, it's almost like kind of constant. It's weird. It's like a pattern. Yeah.

So I've listened to a lot of interviews too from the Instagram CEO, Adam Masiri, on this. And it's really interesting. So people are, first and foremost, people are constantly auditing the list that they follow. So be it, they look through their following list to clean it up a bit or they're swiping through stories. and they see stories from somebody and they're like, I'm just not interested in this person anymore and they unfollow. It's really so many different variables, but also a lot of people are,

especially in the last year and a half with all of the TikTok and meta and what people are doing with their data. A lot of people are deleting their accounts. There's so many different variables there. But the biggest one, I think, is really just the people auditing their following lists and seeing who they want to follow and who they don't. But it's also, so it's really interesting.

The way The Bachelor franchise with social media growth, happens versus something like Love is Blind, for example, it's my favorite example comparing those two because two very different platforms, right? The Bachelor franchise, whenever a season ends airing, right, it's available on Hulu that you can watch for a certain amount of time, and then it disappears. Like, you can't just go onto Hulu and just watch Matt James season, for example, or Katie Thurston season. You really have to go dig for it or go on Amazon and like rent this season or buy the season. Whereas other network shows like Love is Blind, for example, Whenever a new season drops, you'll see that contestants from previous seasons see a big gain in social media growth because people start to watch that season.

And they're like, oh, let me go back and watch the old seasons. And then they'll watch season one and be like, oh, Gianina, let me go follow her and see what she's up to now all these years later. So it's really different, the viewing habits and the following habits of different networks as well. That is interesting. Do you ever track engagement rate? I do. And it's really interesting because especially during a season to see engagement rates of, who's interacting on which posts will typically see that, especially in like this post 2020

worlds, a lot of people are engaging really negatively on the more like villain edits of the show or people who are getting arguments within the house. They'll be like, team so-and-so or team so-and-so, then people fight within the comments. That typically drives a lot of the engagement. And then you also have people really wanting to support and commenting on everything for the fan favorites each season. But that's actually one of the data points that I tracked during Colton season. My first one was like, did anybody do brand deals in the middle of the season? So how many ads they did? Because that was allowed back then.

And now I don't think it is allowed anymore. And then also engagement rates, I'll track the percent engagement rate that I pull from another app. I'll pull it a few times during the season just to see how it changes for contestants. Why do you think, okay, so you mentioned like you started around Colton season. And that was, even like before then, there was like, I remember, I want to say even like Nick Fial's season of The Bachelor, a lot of the women, like it wasn't crazy because I remember going on the show doing my own research. And it wasn't crazy for, you know, a few of the girls to get 100,000 followers night one. Now like, and, you know, you think about like Peter Weber season and there was so many women that got such a large following. We don't really see that anymore. Even Joey's season, which was fairly big. I feel like a lot of the women didn't really blow up till later on. And there's only like a select few from my, I mean, correct us if we're wrong.

You have all the data to tell us if we're right or wrong. Well, actually, so Joey's season, Maria and Daisy actually grew faster at the beginning of the season than anybody did on Peter's season. But Peter's season was the peak growth that we saw in this franchise. Nobody grew as fast as they did on Peter's season until Joey's season. But Joey's season, they actually grew really quickly, but then towards the end of the season, it didn't speed up as much as we used to see back in the day. So if people haven't seen the data report, so I actually do post, and you can see it on my page right now.

It's one of my most recent posts. You can see their social media growth through the whole season for the final four contestants. What's really interesting, if you haven't seen this data before, is that the growth is really fun to watch during the season. But the last three weeks, and especially post-finally, that's where the majority of growth happens. And that is still that way to this day. But those gains were a higher rate back in 2020 than they were these days. Okay.

Yeah. I remember both on The Bachelor and on Paradise, my biggest bump of followers was at the very end, if not like, after my time on the show had ended. Yeah. Yeah. Yeah, for me, well, our season of Paradise, I felt like my growth was really towards the end. It was like the last couple episodes and then like a month after and then it slowed down. Paradise also used to be a huge social media gainer. Like that was the show that you went on to gain the most social media also or the most growth on social media.

Also, quick note on Peter's season, this is a really interesting point too because if people are new here, I know that there are a lot of people that are like, ooh, we don't want people. people on this show that are gaining followers. We want this to be focused on love. And then they'll cite things like, you know, Maddie and Hannah Ann, like, they went on the show for love. They didn't have a big social media following. That's wrong. So Maddy, before the season started to air, she had over 40,000 followers on Instagram already. And Hannah Ann had 87,000 followers. Really? I didn't know that. I mean, look, that doesn't necessarily. Obviously, we know that doesn't necessarily mean they didn't go on the show for love, but it definitely disproves the fact that, oh, you have to have like 90 followers on Instagram to be coming on for genuine reasons.

Exactly. Or like there's people that can come on with disingenuous reasons at 90 followers or 9,000 or 90,000 or good reasons also. And also statistically, one person out of the 30 contestants are going to make it in the end. So most people know that their odds of winning are pretty low. But that doesn't mean that they aren't there for the shot because like they have seen. There are so many amazing relationships that have come out of this franchise. And if it's not on the main show, there's a good chance they can get on Paradise. And I don't know, crazy enough, lots of people end up getting married who go on Paradise.

Like, there are so many different ways that you can find love on this show. Yeah. And you're just exposed to this like new dating pool that even if it doesn't work out on the show, there's plenty of people that have met in the Bachelor world off camera that it then works out. My boyfriend's professor is way too friendly and now I'm seriously suspicious. Well, wait a minute, Sam, maybe her boyfriend's just looking for extra credit. Well, Dakota, it's back to school week on the OK Storytime podcast, so we'll find out soon. This person writes, my boyfriend has been hanging out with his young professor a lot.

He doesn't think it's a problem, but I don't trust her. Now, he's insisting we get to know each other, but I just want her gone. Now, hold up. Isn't that against school policy? That sounds totally inappropriate. Well, according to this person, this is her boyfriend's former professor, and they're the same age. And it's even more likely that they're cheating. He insists there's nothing between them.

I mean, do you believe him? Well, he's certainly trying to get this person to believe him because he now wants them both to meet. So, do we find out if this person's boyfriend really cheated with his professor or not? To hear the explosive finale, listen to the OK Storytime podcast on the I Heart Radio app, Apple Podcasts, or wherever you get your podcast. I never envision being with a woman. I'll just be honest.

I'm Jamel Hill, host of the Sports and Politics Podcast, Spolitics. On this week's episode, I'm joined by basketball legend, Candice Parker, who stops by to discuss her candid news. book, The Can Do Mindset, in which she shares why she waited two years into marriage to come out. Like when I close my eyes at night, every night, I was like, I need to find my prince charming. Like it was never a princess. Like that never entered into my mind. But, you know, as I learned, sometimes life gives you things wrapped in a package that you didn't expect it. And that was just, you know, and honestly, it took me a long time to be okay.

with myself. Make sure to listen to this week's episode of Spolitics on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. I don't write songs. God write songs. I take dictation. I didn't even know you've been a pastor for over 10 years. I think culture is any space that you live in that develops you. On a recent episode of Culture Raises Us podcast, I sat down with Warren Campbell, Grammy-winning producer, pastor, and music executive to talk about the beats, the business, and the legacy behind some of the biggest names in gospel, R&B, and hip-hop. This is like watching Michael Jackson talk about Thurley before it happened.

Was there a particular moment where you realize just how instrumental music culture was to shaping all of our global ecosystem? I was eight years old, and the Motown 25 special came on. And all the great Motown artists, Marvin, Stevie Wonder, Temptations, Diana Raw. From Mary Mary to Jennifer Hudson, we get into the soul of the soul of. the music and the purpose that drives it. Listen to Culture raises us on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

Hi, I'm Kurt Brown-Oller. And I am Scotty Landis, and we host Bananas, the Weird News Podcasts with wonderful guests like Whitney Cummings. And tackle the truly tough questions. Why is cool mom an insult, but mom is fine? No. I always say, Kurt, it's a fun dad. Fun dad and cool mom.

That's cool for me. We also dig into important life stuff, like why our last names would make the worst hyphen ever. My last name is Cummings. I have sympathy for nobody. Yeah, mine's brown-olar, but with an H. So it looks like brown-holer. Okay, that's, okay, yours might be worse. We can never get married.

Yeah. Listen to this episode with Whitney Cummings and check out new episodes of bananas every Tuesday on the exactly right network. Listen to bananas on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Just like great shoes, great books take you places. Through unforgettable love stories and into conversations with characters you'll never forget. I think any good romance, it gives me this feeling of like butterflies. I'm Danielle Robay, and this is bookmarked by Reese's Book Club. The new podcast from Hello Sunshine and IHeart Podcasts,

where we dive into the stories that shape us on the page and off. week, I'm joined by authors, celebs, book talk stars, and more for conversations that will make you laugh, cry, and add way too many books to your TBR pile. Listen to bookmarked by Reese's Book Club on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Apple Books is the official audiobook and ebook home for Reese's Book Club. Visit apple.co-forward slash Reese Apple Books to find out more. Do you think there, is there an edge to having a following as far as growing on social media prior to going on the show? So like would, so like I had 420 followers and you said, I think let's call it Colton had 45,000.

Does he have an edge in the algorithm to grow more and at a faster rate? Like is Instagram going to push him out more than they would to. somebody that has nothing? Or is there kind of an even playing field? There's a combination of factors there, right? And especially it's very different in this day and age now with TikTok than it was before. If we look at Colton or Peter's season, for example, I have it pulled up here. There was a contestant named Lauren Jones. She went on the season. She had 140,000 followers before the season started here. Nobody knows who she is. She actually, I think, made it to like week four or five, but she hardly had any screen time during the season. So that's a big impact on that

variable to, or even if we look back at Zach's season, there was a contestant Victoria J. She had like 900,000 followers on TikTok and, you know, she hardly got any screen time. And even though she was making a lot of content, it really didn't pick up because people didn't recognize her from seeing them on the show because they didn't see her as much. So, but if we look at Daisy, for example, this season, Daisy had a following before she went on the show from TikTok. So she had before episode one aired she had 43,000 followers on TikTok and then on Instagram she had 20,000 followers. And that's because she had already been making a lot of content on her coclear implant and all that stuff that she had kind of built a following, but she already had that skill

under her belt on how to create content, how to tell stories, that that coupled with her strong storyline episode one and then getting the first date, it was just the perfect combination that it just blew her up in the algorithm. So what I would tell people is, especially people who just watch this show, we want people on the show who know how to make content on social media because it's this like symbiotic relationship that they get put on the show, they're there for love, et cetera, but we're also going to get a lot of great content from them that's going to bring in all these new viewers like we saw happen during Joey's season with Maria and Daisy. It brought in a whole new fan base from Gen Z that just

weren't watching the show. So they do kind of have a leg up mainly because of the skill, but it also really comes down to what's being shown on the show. Right. That makes so much sense. That's so interesting. I remember when I was on, I was working at a PR agency and my bosses were like, girl, you got to post something. Like post something. Like once a week, post on your page, like every day on stories. And I was like, I can't do that. Like, I don't think I can do that. And like, TikTok was new. And I was like, I don't even, I just got it. Like, I don't even know what to do on here. obviously at the time that was the right decision for me from a personal perspective, it just like I wasn't ready and I just didn't know. But now looking back, hindsight,

the business side of things, like they were right. I mean, I look at Daisy who was posting like almost every single week. She had story time. She had structure. Like she came at it from such a smart angle. If we're just talking strictly about social media growth after the show, don't you think? Yeah, absolutely. And I think it's one of those things that, you know, social media is just such an amazing tool. It allows contestants on this show to bring people into their lives, be it so we can see Daisy's story now with her moving to Vegas, with her boyfriend, and, you know, how that's impacting her life and all with the cochlear implant and everything, or even, you know, watching Joey and Kelsey go on dancing with the stars and seeing what's happening in their day-to-day

lives. You know, you think back to, you know, even before Joe went on dancing with the stars, for example, the show dancing at the stars, it's amazing, right? You get to see this competition show, but what we used to be limited to before social media became a thing was whatever we were shown on TV. So Dance with the Stars, for example, we got that two-minute package that we got to see them practicing during the week, and that was it. But nowadays, with social media, we can see what's happening in between each episode on Dancing with the Stars, what's happening with practice. Are they doing like fun little dances? Are they, you know, with other contests are they responding with? Yeah, exactly.

Like the whole Brooks and Glob thing. Like there was a whole extra story this last season on Dancing with the Stars that was happening just on social media that nobody knew if they were just watching the show. And that's where I really think that social media has helped all reality TV shows because we get to see these extra parts of their day-to-day life. And that's one of my things that I'm always screaming from the rooftop at production. I'm just like, you guys have to get like burner phones that are like offline because I know whenever it's filming, you guys can't be in touch with the real world. but give the contestants a phone that isn't connected to the internet so they can film content. Can you imagine a get ready with me that Daisy could have made before her first 101 day in the mansion with the girls coming in and out of the background? Like that would have been so fun for us to see on social media that I feel like it just helps us enjoy the show more for the people who are diehards like myself.

And it's like, give me more content like I want more. I'm so glad you said that because like it's so true and it makes me it just like it is I do believe social. media has really helped reality TV and like I remember our season like they wouldn't even tag us like it was like you wouldn't even get tagged because they didn't want people they like you were there for love and anything else you gained was not beneficial but the stigma was still like really strong about like if you're engaging on social media it is correlated to you not being here for love yeah for the right reasons or whatever um I question for you I don't know if you would know this answer, but like as far as the Bachelor audience and take away

the contestant skill set at social media. Yeah. What platform TikTok or Instagram is like more like viewed or I'm trying to more engaged with the Bachelor audience. Like which ones, what platform is more likely to grow? So Instagram seems the most consistent. But it also It's also because a lot of contestants just don't have TikTok accounts still, especially depending on the season. Bachelor versus Bachelorette. What women do is very different than what men do. Also, their social media growth trends are very different between Bachelor and Bachelorette. But I would have said 100% Instagram until Joey's season because Joey's season really showed us that when you have cast members that embrace TikTok, which if people don't use TikTok, there's a very big difference in the type of content that goes home. both platforms. So Instagram is a much more polished, curated, you know, like more, more intention is put into them, whereas TikToks are more off the cuff, like just my, my content, for example, if I have my hair curled, makeup is done, and I spend hours on a video, it's going to do really well on Instagram. It's going to flop on TikTok. On TikTok, I have videos that hit like a million views.

And it's like, I recorded it first thing in the morning, my face mask is still on my forehead. and like that is the type of content that thrives more on TikTok because that platform is much more about this is like my real life this is you know no editing no filters etc that's what TikTok is more focused on and it's more of the Gen Z younger millennial audience over there yeah gotcha okay I think this is a good part two and part one with Susanna thank you guys for tuning into Bachelor Happy Hour and make sure you tune in for part two Yeah, thanks so much for listening. We have more coming your way with Susanna and lots more Bachelor Data in our part two. Thanks for listening. Bye. My boyfriend's professor is way too friendly and now I'm seriously suspicious. Wait a minute, Sam.

Maybe her boyfriend's just looking for extra credit. Well, Dakota, luckily, it's back to school week on the OK Storytime podcast, so we'll find out soon. This person writes, my boyfriend's been hanging out with his young professor a lot. He doesn't think it's a problem, but. I don't trust her. Now he's insisting we get to know each other, but I just want her gone. Now, hold up.

Isn't that against school policy? That seems inappropriate. Maybe find out how it ends by listening to the OK Storytime podcast and the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Jamel Hill, host of the sports and politics podcast, Spolitics. And on the latest episode of Spolitics, House Minority Leader Hakeem Jeffries joins me for a candid conversation about the state of the Democratic Party. What do Republicans say to you privately that they won't say publicly?

Many of them are in fear of their political lives. We continue to say to them, you were elected to defend your constituents. And there's life after Congress. Make sure to listen to this episode of Politics on the IHeartRadio app, Apple Podcast, or wherever you get your podcast. Just like great shoes, great books take you places.

Through unforgettable love stories and into conversations with characters you'll never forget. I think any good romance, it gives me this feeling of, like, Butterflies. I'm Danielle Robay, and this is bookmarked by Reese's Book Club, the new podcast from Hello Sunshine and IHeart Podcasts, where we dive into the stories that shape us on the page and off. Each week, I'm joined by authors, celebs, book talk stars, and more for conversations that will make you laugh, cry, and add way too many books to your TBR pile. Listen to bookmarked by Reese's Book Club on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Apple Books

is the official audio book and ebook home for Reese's Book Club. Visit apple.c.O. forward slash Reese Apple Books to find out more. Why are TSA rules so confusing? You got a hood of you. I'll take it all! I'm Manny. I'm Noah. This is Devin. And we're best friends and journalists with a new podcast called No Such Thing, where we get to the bottom of questions like that. Why are you screaming?

I can't expect what to do. Now, if the rule was the same, go off on me. I deserve it. You know, lock him up. to No Such Thing on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. No such thing. Hi, my name is Enya Humanzor. And I'm Drew Phillips. And we run a podcast called Emergency Intercom.

If you're a crime junkie and you love crimes, we're not the podcast for you. But if you have unmedicated ADHD... Oh my God, perfect. And want to hear people with mental illness. Psychobabble Yes, yes Then Emergency Intercom is the podcast for you Open your free IHeart radio app

Search Emergency Intercom And listen now This is an IHeart podcast This is an IHeart podcast