Bankless - Can AI Agents Build Real Businesses? | Kelly Claude creator Austen Allred
Episode Date: April 20, 2026Austen Allred joins Bankless to unpack Kelly Claude, the AI agent he has given an LLC, bank accounts, a token, and even a human employee. They explore how Kelly finds software opportunities, ships app...s to the App Store, learns through orchestration and factory-style workflows, and why crypto rails may be the missing layer for agent-to-agent commerce. --- 📣SPOTIFY PREMIUM RSS FEED | USE CODE: SPOTIFY24 https://bankless.cc/spotify-premium --- BANKLESS SPONSOR TOOLS: 🔮POLYMARKET | #1 PREDICTION MARKET https://bankless.cc/polymarket-podcast 🪐GALAXYONE | SOLANA STAKING https://bankless.cc/GalaxyOne 🦊 METAMASK | DOWNLOAD NOW https://go.metamask.io/BL-Pod-Download 💰NEXO | YIELD + CREDIT LINE https://bankless.cc/nexo 🧭OKX | TRADE, EARN, PAY https://bankless.cc/OKX 🌐BRIX | EMERGING MARKET YIELD https://bankless.cc/brix --- TIMESTAMPS 0:00 Intro 1:05 Meet Kelly 4:46 Why Kelly needed an LLC, bank account, and token 10:27 The real goal is a zero-human company 15:46 The apps Kelly is already shipping 18:33 Can taste be replicated? 21:53 Why AI defaults to consensus 30:04 What orchestration and factories actually mean 34:21 How autonomous is autonomous? 38:20 The marketing factory and why AI ads must look worse 46:47 Why Ryan and David’s agent Daniel keeps failing 54:43 Can there be a generic template for AI companies? 59:14 If everyone can build over a weekend, what are the moats? 1:06:08 Why crypto finally clicks for AI agents 1:12:32 The missing crypto product is distribution 1:14:57 Advice for builders experimenting with agents --- RESOURCES Austen Allred https://x.com/Austen Kelly Claude https://x.com/kellyclaudeai --- Not financial or tax advice. See our investment disclosures here: https://www.bankless.com/disclosures
Transcript
Discussion (0)
Kelly has hired her first full-time human employee.
If you put the AI in the leadership position,
aren't you inherently kind of staying inside of consensus?
The role of the orchestrator or the person controlling AI
is to figure out where there are views that are correct,
but diverge from the consensus.
There's tons of $10 million ideas laying around.
Perhaps that's the low-hanging fruit.
My end goal for Kelly is that she will be able to come up with ideas,
build whatever she needs, market and sell that software.
If anyone can do that over the weekend, what are the moats?
I think the most difficult part of building something like Kelly is knowing exactly what the user wants.
Autonomous AI agents is the killer use case the crypto industry has been waiting for.
You have marketplaces, then you have commerce that's all running on crypto rails.
And when it exists, I don't see a reason why it would run on Fiat.
Austin, welcome to Bankless.
Yeah, thanks for having me. Good to be here.
First question. It's usually about our guest, right?
But I'm asked you a first question about someone that you know, which is Kelly.
Who's Kelly? Tell us about Kelly.
Man, Kelly, I'll tell you how Kelly started, which is very different from who Kelly is today.
But, you know, probably a month ago, we were snowed in in Austin for the first time in a while.
So, you know, here in Austin, if there's half an inch of snow on the ground, it's total main.
him there's no you're not going anywhere so we were snowed in for two or three days but yeah not very
much snow on the ground but stuck at home with my kids and so I started playing with this new technology
called open claw that had just it'd come out like a week ago but I hadn't had time to play with it
and at the beginning of the little snow break that we had I was like okay I'm always behind on email and
DMs and stuff like that as you both know trying to get this one scheduled I you know I'm going to
build myself an AI assistant. It's, you know, going to be way cheaper than hiring a full-time
executive assistant. I just need something to, like, go through and manage my email and calendar and
all that stuff. I can have AI do that for me. A couple hours later, I had that up and running, and then
I started playing with, what else could this thing do? Let's see, you know, as you guys know,
but your audience may not. Full-time, my job is I run a program called Gauntlet AI, where we fly
engineers in from all over the country into Austin. It's completely free for them. We train them in
AI and then we match them with our hiring partners and that's how we make money. So very familiar with
the latest and greatest in AI building stuff and try to see, okay, just out of curiosity,
since this new open clause stuff is new, how close could I get to it autonomously building an
application? And so I had a bunch of orchestration stuff from stuff I'd done otherwise at Gauntlet and
you know, pulled some from over here and a little from over there and started piecing it together
and got to the point where normally if I were to start a project from scratch,
you know, a greenfield project, which is the easiest type of project you have in engineering,
you know, it would take a day to be able to build something,
and Kelly was able to get 90% of the way there entirely autonomously.
So by the time the snowbreak ended, I had this AI agent that was almost autonomously
coming up with ideas for stuff it could build, building it,
starting to build out the marketing engine for it, all with no human involvement.
my email inbox remains a nightmare.
So I was going to ask if Kelly actually had produced any value to you as an assistant.
It was awesome for the first three days.
And I was like, I can't deal with that right now.
I need to like, I need to focus on having it autonomously built companies.
Yeah, now we've got a few people here in the office.
Basically, anybody that was sitting close to me started getting interested in Kelly.
So I started working on it.
And then, you know, not to.
Kelly has hired her first full-time human employee that works full-time for Kelly.
And yeah, it's been a journey.
And in the org chart, is that person actually under Kelly?
Like, do you actually have that there?
Quite literally, yeah, reports to Kelly.
Yeah.
Wow.
Wow.
So you let Kelly do, like, raise decisions and all the other decisions as it relates to that employee.
Let's be real, like, Kelly's still coming to me for the money at the end of the day.
So there's still a hierarchy here, but yeah, technically he reports to Kelly.
Okay, well, let's talk about move the org chart.
So if Kelly's still coming to you for the money,
then you're sort of like the investor slash advisor, right?
Kelly would be...
We actually incorporated a company.
So I tried to incorporate as an AI entity, a new company.
Turns out the laws in the United States don't allow for inanimate object.
to create corporations.
So it's technically under my name,
but incorporating Kelly,
so there's Kelly bot LLC
and I can't remember what state it's in,
probably Delaware,
because it was simplest.
But that means Kelly has her own bank account.
She has her own crypto token.
She has her own,
she can sign for stuff.
She has all of her email accounts
and she has a burner phone number
and she has everything.
The idea was to let her loose
to the extent possible.
And now I find myself, you know,
when I'm trying to do stuff,
I'll just log into Kelly's accounts
because it's more set up to,
you know,
I'll look at Kelly's GitHub
and Kelly's email more than as much as mine.
Because there's more interesting stuff happening there.
So, yeah.
Okay, so why do you need the LLC piece of it, right?
So, you know, a long time ago,
we had this idea in crypto land that, you know,
we have Dow's now and we have crypto addresses
and that sort of thing.
And so if some sort of future AI entity,
emerges, then they can just use smart contracts and crypto infrastructure for bank accounts,
for finance, for everything else. We're not there yet, quite obviously. It seems to be that we're
in this kind of hybrid world. But I would think that an AI agent would feel much more native
with crypto-type tools. And yet you also registered an LLC. I guess this is because maybe the
humans that work for Kelly need an LLC. Maybe you as an investor need an LLC to limit liability.
what does that meat space structure, legal structure, provide you?
Yeah, and it's a good question.
The honest answer is there are a lot of accounts that would ask,
are you a robot or whatever?
And you can get around that if it's acting on behalf of a company,
but if you're acting on behalf of a human, it would be like,
are you human?
And Kelly would be like, no, I'm not.
Like, just lie.
But Kelly was hesitant to do that.
The crypto rails are really interesting because it works.
seamlessly and flawlessly.
Like the, you know,
we can, I'm sure we'll talk a depth
about Kelly's token and all that stuff,
which we're at the,
I would say we're at V-0 of what Kelly's token is
and what we're going to turn it into
is hopefully much more interesting
than what it currently is,
but it only works to the extent
that whoever is on the other side
is riding crypto rails,
which is not always true, right?
Like, Kelly can send ETH to whomever she pleases so long as they're accepting ETH as a payment method, which is not always true.
So, you know, there are some hacks you can use, but the payment rails are slowly catching up to being able to do everything in, you know, more crypto land than Tradfai land.
There's still a few things where we're trying to bridge that gap, you know.
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Okay, so talking more about the org chart, maybe zooming out. So what is Kelly and her company
here to do? We had Nat Eliasson on a few weeks ago and maybe talked about a sibling to Kelly
or a cousin. His name was Felix. And Nat's whole thing,
was I want to build a zero human company
where just Felix and sort of this army of Felix hires
that are also open-clot agents who work for Felix,
figure out how to generate revenue.
And he said he started with a pretty simple goal
was get to a million in revenue.
I think at the time we talked to him,
he was like at 80K.
I just looked.
I think he's at one, 200.
I just looked as close to 200 now.
It turns on how you measure revenue, it turns out.
Yeah.
Yeah.
So anyway, so like, but make a million
and he did that primarily through, Felix did, when I say he, I mean Felix,
did that primarily through like content marketing and then later selling MD files,
almost like a proto type of product.
It was called Clomart and MD file marketplace.
Contrast that with what Kelly is doing.
So how is Kelly approaching this business?
I think the overall goal is similar.
And I think if we're being honest,
it stems from the fact that both Nat and I have material constraints.
said as we have jobs. So, you know, when I see a company that would be interesting to build,
I can't because I don't have time. Kelly has infinite amounts of time and can build infinite
numbers of things in parallel. So my end goal for Kelly is that she will be able to come up with
idea, build whatever she needs, mostly, you know, software, market and sell that software.
So full end-to-end build company without any human involvement.
Obviously, you know, you start to approach the meme where you say,
Claude, go build a massively successful company, make no mistakes.
Turns out it's not quite that easy.
But I think I'm probably in a better position than anybody on the planet
to do something like that because I have 100 people in this building
who are, you know, 120 hours a week,
just trying to figure out how to make AI orchestration better,
how to use the models better.
So we lean a lot on the folks at Gauntlet
and figuring out how to get there.
I mean, it's been successful in a small degree to date.
We're just trying to ramp up the success.
And when I say that, I mean, you know,
we built in the orchestration for Kelly
to come up with interesting business ideas
that would make sense for her to build.
So as an example, you know,
something that doesn't include a big enterprise sale
because obviously Kelly would have a hard time doing that.
Kelly started leading toward iOS apps,
and at any given time now,
she's built the maximum number of apps
that can be under review at Apple is five,
and that whole process has been really bogged down recently.
So Kelly, at any given times,
has at least five apps under review with the app store.
And she has built,
so there have been times when she autonomously came up
with the idea, built the app herself. And when I say, we talk about it internally as we're building
the factory. So you can't just tell Claude to go build an iOS app and have any prayer of how it works.
But if you break that problem down and put it into smaller and smaller pieces, okay, first you have
to come up with the idea. How should an AI agent come up with the idea? You can kind of scaffold
that for them enough that they can follow the same process that a human would and come up.
with an idea and analyze it like you would a VC and look at the market and look at the competition,
figure out what's there, figure out if there's a hole there. And then it can autonomously build
software. I think the iOS portion, we've had her, we started with iOS because it's, you know,
there's some distribution built in. The parameters are very confined. Like there's only so much you
can do with an app and it's all very regimented for better and worse, turns out. But she can build
apps end to end. I'd say right now probably 95% successfully, but she has built a number of apps
that have, you know, without a human touching them, gone through to the app store, been
accepted. She's making revenue from them. That's still a small scale. But that was our
Eureka moment that you could have an AI agent do all. I mean, getting through, getting an agent
to build something fully autonomously that it had come up with the idea.
and getting it to the level that it can get through the app store
and get actual people paying money for it was a pipe dream.
Like that's a very, very complex process.
And then we have another, so we call them factories.
We have the idea of factory, the build factory,
which has an iOS portion and a web portion,
and then the marketing factory, which we can talk about.
But there's an outrageous amount of work that goes into making that all work.
Well, what's an example of an app that she's built?
Like one of maybe your favorite things, the thing you've been most impressed with.
It's funny, she built an app called Focus Fasting, which is an intermittent fasting tracker,
which on surface isn't super crazily complex.
Like it wouldn't take forever for a human to build that.
But the thought that she put into it of like, okay, here are all the different fasts that you can select from.
And, you know, the details of getting it into the app store autonomously.
And we had to build, you know, to give you an idea, you have to submit screenshots.
of the app in various states
and all the kind of marketing material
around the app. So she
has to be able to go run the app
in a simulator, increment
the stuff so that it looks like
there's some amount of activity
on the app, take a screenshot of that,
take the screenshot out, and
have the right dimensions and
put marketing material around it that makes
sense. So there's a lot that goes
into building an app. Funnily
enough, the one that she I think has made the
most money from in the
the iOS space is called Petrolog.
So we built a process for her to find what we call the gaps in the market.
So go, you know, here's a bunch of data sets.
Go look at the app store.
Go find apps where there are a lot of people searching for this app.
But either there's nothing there or everything that is there when people search for
these keywords are really weak.
So she built this really dumb app that's like a rock identifier.
And that one is prushing it in revenue.
What?
A rock identifier?
So is people like taking pictures?
I want to take a picture of a rock and document.
There's a whole community, apparently, of all these people who, you know, they're rock hunters.
They go find rare rocks and they want to catalog it and share the rocks.
I have one of those for plants.
It helps me identify plants, but I've never thought of one for rocks.
Yeah.
I mean, so we were once, we kind of moved away from this because we're still waiting for
app reviews, but we've got probably 20 different X-identifier apps that Kelly's built.
You know, he can push to the App Store.
So we're like, all right, just re-scan that, Kelly.
Like, go build a dog identifier and a bird identifier and, you know, build 20 of them.
But they're all, the App Store review process two or three years ago used to take 24 to 48
hours.
Now it's taking like two or three weeks in a lot of instances.
So while we're waiting on that, we started building out more of the,
the web stuff and the marketing stuff.
Yeah, the end goal is for me to be able to wake up in the morning
and see that Kelly has created a new business and that it's working.
Awesome, the meme right now,
and people are talking to talk about humans being good for sort of their judgment,
their curation ability, the ability to verify AI output.
There's different terms for this, of course, right?
Taste is a term going around.
in your experience with Kelly, do you find that that's true,
that she really needs your help or a human's help to say,
Kelly, this isn't so good, but this is good?
So the way that I think about it is there is a way that any human will decide
whether something is good or not.
And so our job is to reverse engineer that
and to build it into something programmatic enough
that Kelly can follow.
the same steps. So, you know, as an example, I've invested in, I don't know, hundreds of startups,
but the process that I evaluate each startup under is pretty much the same, right? Like, of course,
I can understand a little bit more nuance when I talk to a startup, but there's still, I think of
it as the, almost everything in the world is either a data structure or an algorithm. And I try
to determine whether I am looking at a data structure or an algorithm.
So in my investing, there's a data structure, which is, you know, what is the founder like?
What is the market like?
How fast are they growing?
All of that is very, you know, you can put that in data and structure it.
And then there's a, you know, an algorithm that I run through of asking those questions,
trying to poke holes in things, trying to figure out if someone's bluffing with me or, you know,
telling the truth.
And as it, on the human side, I have a lot more flexibility than, you know,
doing something in a rote pattern. But AI really gives you a lot more, you could do a lot of stuff
with data structures and algorithms before AI, but everything had to go exactly perfect. And there
was only so much variance that you could have from building software. Now the software and the
AI can be a lot more responsive because it takes squishier data than a strict data set or a
strict algorithm. It can kind of help massage those things. So in my mind, our job building
Kelly is to reverse engineer all the data structures and algorithms required in order to build a
company. And when I think people are talking about taste, they're talking about deeply embedded,
maybe undocumented data structures and algorithms that they have determined for themselves
or that they have, you know, over the years come to appreciate. And those are more difficult
to reverse engineer, but I think they're still reverse engineerable.
So as an example, I'm far from an art critic,
but when I look at a painting, do I like it or not?
It probably depends on a number of things
that you could define and articulate
and then you could measure those things.
The tricky part is I don't know exactly what that is for a painting.
I know a lot more of what that is for software and companies
and the stuff that Kelly's building.
So I think we can get pretty close.
So when you zoom out and look at the broad strategy,
the broad revenue strategy.
Who made that?
Was that you directing Kelly and being like,
hey, Kelly, here's the strategy.
We are going to make a large quantity
of hyper-localized apps to target
very specific niche hobbyists
and because we built an app
that's very specific to their needs,
they're going to fork over some cash.
Who made that strategy?
Was that you or did Kelly learn to do that emergently?
How did that happen?
Yeah, so for something like that,
it's always me having a discussion with Kelly
and like you're kind of playing mental tennis
we're hitting the ball back and forth across the net.
I like thinking with AIs in the loop.
They'll uncover rough parts of the thinking.
They'll come up with ideas that are probably obvious
but are not obvious to me at the time.
So it's a conversation.
Now look, at the end of the day, of course,
I'm the ones, you know, I guide and I direct.
Otherwise you could just say, hey, AI, go build a company.
It could do it.
It cannot do that yet.
It can't come close to doing that yet.
but the cool thing is as we, you know, as we're building, like the way I think about AI is if you build any structure, AI can fill whatever that mental structure is.
So if you build the right structure in the right way, I do think AI can autonomously build companies, market them, and end-to-end, you know, make money.
That's not, again, that's not off-the-shelf AI. It's nowhere close to being able to do that. And so our job is,
building, you know, the nerdy way to think about it is you have to orchestrate the AI in such a way that its evals will equate to a company that works.
And it's no, you know, but if you can do that in the right way with AI, the unique thing versus, you know, old programmatic paradigms is it can do that again and again and again in different directions and with different outcomes and with, yeah, just a lot more flexibility.
So I think about it, we're building a factory that can build its own factories.
But once you do that, it's done.
I want to drill down and learn a little bit more about what that strategy is.
I articulated it.
I don't know if that's how accurate that is.
But maybe the idea is you just produce a surplus of a high quantity of apps.
And then one or a handful of them just strike gold.
And you drill down and like, okay, we found the app that is making us way more money than all the other apps.
Instead of doing the quantity thing, now that we found the app, we swap to the quality strategy and just
focus on this one app or just really what is this strategy for how this business comes to be?
Yeah, so I start with kind of a, I mean, being a founder and investor, I see the world a little bit
differently than I think a lot. If you're an analyst, I try to, like, imagine a plane of all the
companies that exist or theoretically could exist, right? A lot of them are,
bad ideas with no market, but there are certainly companies out there that should exist that
people want, that they're waiting for, that they're not buying or using solely because that
doesn't exist yet. Now, of course, there are a gazillion companies that do exist, but I think,
you know, if I find out my mental model is probably 0.001% of the companies that could exist
do exist. So our goal is as much discovery in a way that you can only discover by, and it's really
difficult on paper to say, hey, I wish that company existed. In 2000, or like, you know, say 1990,
nobody was saying like, oh, man, Facebook is such an obvious thing. We need it to exist. Then somebody
builds it and it feels obvious in retrospect. I think there are hundreds of companies like that
out there. And our first job is to identify those. So in other words, you know, of all the
theoretically possible companies that could be built or all the theoretically possible software
that could be built, we're probably only building a tiny, tiny percentage of that. The goal of
Kelly is to be able to build all of it. And if you can build all of it, then you can see what
sticks and what works. And I do think there are going to be power law distributions. You know,
there's going to be something that's in such dire need and irreplaceable,
and that's going to, you know, command most of the attention.
And I think probably 99% of what Kelly builds is going to be a throwaway that is,
you know, in the iOS land, there may be apps that get, you know,
a handful of downloads and nobody uses.
And is that because of the quality of the app or the idea?
It's some combination of both.
But, you know, when I think about the value maximization of having something like Kelly,
it's really not building the next note-taking app
that's slightly better,
that has a slightly better feel in your hand.
It's about building all those companies out there
that should exist and don't.
So we're trying to find and identify those gaps
and build in where those gaps are.
My intuition, though, is that it's going to be difficult for AI.
And AI is just consensus knowledge.
It's just like it's not on the margins,
is what everyone else knows.
And so I think it makes sense that Kelly is very good at, you know,
build a rock identifier app and then re-skin it 17 times to match the particular niche
of enthusiasts who are willing to pay.
That's very different.
It's easy to direct an AI or Kelly down that path.
Like you said, there's structure there.
It's scaffolding.
They're inside of a container.
There's not a lot of imagination that's required.
But if you were to like go back in time and say, hey, Kelly, it's 2000.
Whenever Mark Zuckerberg made Facebook and say, hey, it's.
it's time to build Facebook or a social media,
you don't have the words because Zuckerberg had the genius
to be outside of consensus, outside of the margin,
and then only later was AI trained on some human
that had the intuition, the genius to actually go out and build that.
So if you put the AI in the leadership position,
aren't you inherently kind of staying inside of consensus
and not really able to access the genius,
that is like a true innovator entrepreneur like Zuckerberg would create Facebook.
It's a really good question.
I think by default the model will produce consensus.
What we learn and teach at Gondlet is the role of the orchestrator
or the person controlling AI is to figure out where there are views that are correct
but diverge from the consensus and then have the model operate according to those.
So the way that Kelly comes up with ideas to build,
are not necessarily by asking AI, what should I build, right?
That would produce the same thing.
It's by looking at data in unique ways.
By, you know, and we've done a few times.
It wasn't very successful, but it's like,
okay, look at all of the Y Combinator Demo Day companies,
do a, you know, make embeddings out of all of the keywords
and then try to find unique combinations out of the way those keywords are happening
and find the stuff that should be built that isn't.
I wasn't successful, but you can imagine the idea of, you know, various business ideas having sex, so to speak, is there are going to be angles and variations that are going to be unique.
But, yeah, I think if you don't feed the AI with unique data or unique insight or unique input, you're going to, it will never produce something unique.
but if you put in different inputs
and you tell it to analyze things
in a different way,
then I think you can come up with unique outcomes.
Will it produce the next Facebook?
I wouldn't guarantee that,
but can it come up with ideas
that make a lot of sense
and people do want and need?
I think it can.
That's interesting because an idea like Facebook
is maybe a Deca unicorn type of idea, right?
I mean, that's like there's not too many of those,
but there's tons of $10 million ideas
laying around. Perhaps that's the low-hanging fruit. You've used these two words, Austin, a few times in
this conversation. I want to make sure we understand listeners understand what they mean. One is orchestration.
That seems to be a key word here. The other is factory or factories. So what is orchestration? Why is that
important? Why are you using that term? And how about factories? The way to think about orchestration,
And orchestration is actually, you know, a term of art that's coming in AI land that is actually meaningful.
But the simplest way to think about orchestration is anytime you open up Claude or Chad ChbT and you type into that text box and you tell it what to do, you're orchestrating it in some way, right?
So more complex orchestration looks like, you know, when we go into our software factory, we're saying, hey, build with this tech stack, build in this unique way.
And we, it, you know, not to go too deep into the complexity of exactly how the factory works,
but Kelly is what we call the orchestrator.
So Kelly operates kind of as a leader or project lead.
And then she has a bunch of subagents with unique skill sets and identities underneath her
that she'll pass things to and back from.
And then a bunch of tests that she'll run through,
mostly because if you ask an AI to grade its own work,
it'll always say it did everything perfectly.
So when we start building an app,
let's say it's come out of the idea factory,
and now it's in the, you know,
let's say it's in the web building factory.
She'll start by handing,
and I'm going to get all the details of this wrong,
but the general concept is correct.
And we're always tweaking that and rearranging
what the actual,
what we call the factory looks like.
But the factory is the steps and checks and routines
that we tell the AI or the,
series of agents or sub-agents to take in order to get to the outcome. So I think of that as,
what does the assembly line look like? Are you putting in a screw here and then putting in a hole
there and then painting there? Are you doing that in reverse? And what does a quality control
check looks like? So in the web factory, it looks like, you know, Kelly will hand it off to a
planning agent. And the planning agent has a bunch of unique skills that we've given it that make it
really, really good at planning software projects in the way that we like it to plan software
projects. It will come back to Kelly with like, okay, here's the very detailed plan that you can
use to build out this project. And then Kelly will run a series of tests that we've built to
determine if that plan meets what we want it to. And she'll say, okay, thank you. Now I'll go
hand it to the architect. And the architect will go kind of spec out exactly how the data
models should work and then, you know, come back and pass it back to Kelly and say, does this
work? She'll run the test. So it's, it really does. It's somewhat like a factory would. It's a series of
processes that you run through end to end with a bunch of quality checks along the way and adjustments
along the way. And the fabulous thing about AI is Kelly can, you know, she can go to the design agent
and the design agent can say, hey, you know, I've been trying to design, but
I'm actually missing this from the architecture that I don't really understand.
And Kelly can take that back and go back to the architect agent and say,
hey, you missed a piece here, fill that out so I can take it back to the design agent.
So it operates pretty much like a company would.
The great thing is you can just build infinite amount.
It will take end to end probably five or six hours to build an app to get it to production quality.
and that's, you know, with full steam token usage,
you're not like everything's running on big machines all the time.
Is that six hours?
Is there any human validation in that?
Or do you just kind of one shot it, like just go?
We started with a lot of human validation.
We started with a check-in every 10 minutes.
And then we reduced it to, okay, between every stage during each handoff,
I want to look at the output and all the logs and see what each agent is doing.
then that moved into, once we got better at having
like tests written out so we could, you know,
we'd done enough cycles that we'd found enough of the bugs along the way.
Now, I think right now in the iOS factory,
there's one point where we have a human look at it,
probably 10 minutes, but we've built apps without that too.
In the early days, your massage, like it was such a slow process.
It would take us a full day to get every step through the cycle done
and you're changing it all along the way
and you're adding stuff.
Now it runs pretty much autonomously.
The answer to your question is it depends on how we set it in the settings
before we decide to build an app.
We can determine how involved we want human to be or not.
If I say I don't want any human involvement,
it's 95% of the time going to be good enough that it's done
and 5% of the time that we're going to want to tweak it a little bit.
Which is very, very different than how we started.
It was, you know, the inverse.
in the beginning. Yeah, and that's because the orchestration, the factories and the agents just keep
getting better. It sounds like, I'm trying to analogize this too. It's like a traditional company
filled with humans, of course, right? And so the agents are kind of like the talent, and you have
Kelly, and then you have these subagents with unique skill sets and talents, of course.
In the orchestration, it feels like that's the work that they do. That's the work that's the talent
does. How you organize the agents and how you determine when the passoffs are, and if
the checkmarks are good enough.
And it's, you know, think of like the,
it's organizational behavior of your agents, so to speak,
is the orchestration.
And then between the organization and the factories,
that's essentially the sort of the organizational know-how,
their processes, the way they do things,
the thing that makes the organization unique,
and the things that most human orgs have kind of baked in
through their months and years of operating, right?
And what does this actually live?
look like in terms of output?
I mean, is this a whole bunch of MD files?
There are MD files and some of the skills.
It's actually a lot of, we run a lot of bash scripts,
and we run those locally.
So you could, I mean, what you find is the format of the files doesn't really matter.
They can be Python or Markdown or Markdown is usually a little more squishy.
But with Bash scripts, they run instantly, they run seamlessly.
They take very little compute.
and they're a solution.
So we love bash scripts at Gauntlet
because if you have an agent review its own work,
it's going to pass itself with flying colors every time.
If you have an agent review another agent's work,
it will, it's better.
It's probably 90% of the way there,
but it'll still kind of fib and cheat and miss stuff.
When we run our bash scripts,
it's very programmatic, like check these seven things.
So as the agent, you don't get,
access to change the script, you just get the output. And so we can make, you know, hey, if only
you can't pass this off to the next agent unless all 15 of these things are passed. And if you try
five times and you can't get it through, then you have to throw up a flag and fail. You get a lot
better output out of an agent doing something like that than saying, hey, please make sure that when you
do this design, that it doesn't have weird pixelated edges. You have to be very precise. You have to be very
prescriptive and we rely on old school computing for that.
I think I'm starting to see how you think, which is, you know, the basic idea of all
of your startup investing experience is that every good idea is just data structures and
algorithms.
And if you want to create sort of a product creation factory, say an app product
creation factory, then you need like three subfactory competencies.
You need a way to generate the best ideas, right?
That's your idea factory.
the way to build it well, that's your build factory.
And then the third is, as you said earlier in the conversation,
a marketing factory, right?
That's exactly right.
That's the one we haven't talked about so much, the marketing factory.
So can AI, like, can Kelly market something?
Well, I mean, some of the marketing I've seen from AI without the human validation
piece has been somewhat cringe, somewhat, you know, slop inducing.
What does that marketing factory actually look like?
That's the hardest one.
I think, because it's, like I said before,
the more you have to define what good looks like.
And it's a lot easier to define what good looks like in code, right?
Because it's verifiable.
Run all these tests, does it pass?
I do think it's verifiable in marketing as well,
but it's a lot more squishy.
It's a lot harder to define exactly what it is.
when you look at a painting,
what determines whether it's good or not?
I do think every human might be a little bit different,
but I think you could turn that into an algorithm.
But getting somebody to define exactly what that algorithm looks like
is really difficult because I don't know.
It's just this weird sub-process that runs in my head
that I instantly look at something and I determine whether I like it or not.
I don't know exactly why that is.
And so getting somebody to reverse engineer and define exactly why that might
be and do that correctly is really hard.
So the marketing piece, you know, we're, like, we run a company within
gauntlet that we took over called Marin Software, which is a big, you know, ad tech platform.
So we had built a lot of the agents already to manage ads and to analyze ads.
And it's like from that sense, AI is pretty good at that because you're just saying, like,
look at the data.
what does the data tell us about whether this ad is performing or not?
I don't want that's solved, but that's easier, right?
The creative ads is the difficult part and the interesting part.
And the most difficult part about it is to make it look not AI
and not for the reason that people think.
So people think that when you say not AI,
like it's not, you know, your ads are going to have too many fingers anymore.
we've kind of that problem solved.
It's not, it's actually you have to make it look worse.
So everything that comes out of an AI generator looks so flawless and so perfect that, you know,
as an example for some of the focused fasting apps, I'll give you an example of what we do.
So some free alpha here for people that are trying to build AI ads.
But we actually, you know, we'll start with a model, which is a, you know, public,
picture or image of somebody.
And then we have AI basically describe that in JSON.
So you're going to have the computer go through and analyze exactly.
And you can do this for any ad type.
So if I were going to build a giant marketing factory,
the first thing I would do is say,
okay, who are your closest competitors?
I would use the Facebook ad library to go look at their ads,
sort by impressions,
assume that whatever has the most impressions is working the best.
and then I would reverse engineer and mimic that ad pretty much one to one.
And AI is really, really good at reverse engineering most stuff.
So you're reverse engineer all the details, including the unimportant details.
And you take that, so, you know, okay, give me a JSON.
So you can say identify all of the hooks that are in this video,
all of the, like, identify where emotion might be felt in this video,
identify, you know, stuff like that, and it can do it.
and then you can feed that into another model and say,
okay, here's what I'm looking for in this ad,
make sure it has details that look like this and these emotions
and this type of a hook,
but make it for this brand and it can do it really well.
But then you have to like, you have to kind of downscale it.
So we have specific filters that we run it through
to make it look like the camera is worse than what,
you know, so run it through a slightly more grainy camera
if you include audio effects of ambient noise,
that really makes it feel human.
So if you're in a parking garage,
make some tires squeak in the background.
And it feels, you know, if you're outside,
put a little wind in the microphone.
Little stuff like that is,
that's the way you get it to where it's undiffer.
It's very, very difficult to identify that it's AI.
But, yeah, you're still,
Like, you're standing on the shoulders of giants
in that you're cloning the creative work of other people.
So to quote Steve Jobs slash Picasso, you know, you're stealing.
You're stealing the ideas of other people.
So do I think that the AI will generate the next creative ad type?
Not yet.
At least I don't know how to, I don't know what that data structure
algorithm looks like to make it do that.
Do I think that AI can generate ads that will,
perform very well and be able to advertise with those and be able to analyze the data that
comes out of those to determine which ones are working the best and double down on those. Yeah,
I can do that. I mean, everything feels very possible to me today. There's a lot of orchestration
that goes into making it work really well today. So that's what we've got probably a million dollars
a year of salary worth playing Kelly on it at any given time, just because it's fun. In 2024,
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started, not investment advice. Maybe that's the piece that David, you and I are missing with our
experiment. Austin, I'm wondering if you could help us with this. So after the conversation with
Nat, David and I kind of got excited. And we put together our
our own open claw instance.
His name's Daniel.
And we thought he would be as smart as Felix.
Ryan, why is he named Daniel?
Why is he named Daniel?
Is this why?
Or you're asking for the real reason?
Yes.
I'm not going to tell you the real reason.
Not on air.
I'll tell you the name behind Kelly at some point.
Okay, maybe over drinks.
I should share that publicly.
And I want to know why she has red hair too.
Share it publicly.
The red hair is even more awkward.
That's what I thought.
So I was sitting there with my wife and I was like, hey, I need to get it, because, you know, we were all home during the snow break.
I was like, I need to come up with a name for this agent.
Like, what's a good name that's like, it's gender neutral enough that you don't know whether it's male or female based on when I tell it to you?
She's like, well, I had, you know, there's a joke on my street growing up that we had boy Kelly lived on one side of us and girl Kelly lived on the other side.
So call it Kelly.
I'm like, okay, that's good enough.
And then like a couple days later, she was like, you know,
Kelly is such an easily ambiguous, like unambiguously female name.
I don't know why you named it that.
I was like, that was your idea.
Nice.
And so, you know, she started making jokes about like, hey, you know,
don't stay up too late playing with Kelly, like I'm in bed with me kind of thing.
Yeah, yeah, yeah, yeah.
And then it came to like, okay, what do we determine what is Kelly going to look like?
and my wife has red hair
and so I was talking to my wife
I was like look
I have two options here
and neither of them are going to be a win
I can either have a female agent
that looks like you or a female agent
that doesn't look like you
you got to pick
because it's weird either way
there's no there's no winning here
and she was like well
you know our daughters have red hair
so maybe give it red hair
because our daughters have red hair
then that's not like me
I'm like okay it's still like you
obviously, but whatever.
So that's why Kelly has red hair.
That's the way to play it, man.
You got to get permission at each of those steps, right?
It was her idea.
You have to get deniability, yeah.
I mean, I don't know if you guys are married or how long you've been married.
Turns out having it be their idea doesn't mean you can't get in trouble for it.
But you get to say, remember when we talked about.
It's a little easier.
Yeah.
Okay, so getting back to Daniel, so Kelly sounds smart.
Daniel's pretty dumb, to be honest.
Austin. And I'm wondering kind of why. So, and apologies to Daniel, actually, if he's listening,
I'm sure he will probably sort through this transcript to any point. We'll feed it to one way or another.
Okay, but like maybe this can, maybe he can use this as prompt to actually level up. But so David and I were
pretty like not thinking maybe super creatively. And we were like, okay, well, we have bankless.
This is this kind of a crypto media entity. Maybe the first initiative that Daniel could pull off is
what about doing something he knows? He's an open claw insubes. He's an open claw insubes.
instance. So what if he created kind of a bankless for OpenClaw? And don't start with a podcast,
of course, because it's hard to simulate a human being on a podcast. A lot of tokens.
Start with a newsletter, okay? Start with something basic where you just like summarize all of the
cool things happening in OpenClaw, get subscribers, get a Twitter account, create content, gain a
following, start, quite honestly, the way that David and I did. The trouble of Daniel is he's like,
he kind of like
acts like he's doing things
and like he's busy.
Time to grind.
Yeah, time to get to work.
Yeah, he'll be like, okay.
No more excuses.
Yeah.
We'll be like, Daniel, you said this last time.
You said no more excuses last time.
Yeah.
You said it was just shipping.
Going radio silent, I'm not going to ping you
until I'm completed my task.
He shows us this emoji of like hammer I con.
He's like working or something.
Hammer emoji?
Because we haven't set up in Discord.
This is how we operate.
Anyway,
He tells us what we want to hear a lot of times.
He seems to stumble around actually shipping things
and kind of like not getting to the point.
And then he constantly, like, we'll correct him.
We'll be like, Daniel, this specific tweet is slop, right?
Or like, we don't want you to mention bankless in your tweets
because you can't draft off of us.
You got to do something to do.
And we like, okay.
And then one time he like deleted all of his prior tweet history.
Do you remember this, David?
Yeah, he had one bad tweet and he was like,
you're totally right.
Let me delete all of them.
All right.
So, like, what's wrong with Daniel?
And how do we make him smart like Kelly?
So it's funny because on the surface, Kelly is like an instance of open claw.
In actuality, Kelly is like 120,000 lines of coat.
So if you, and the reason for that is because of all the ways that AI is weak.
So my mental model for AI a year ago was it's like you.
have like an overly eager
freshman, you know, just out of college,
new grad intern that you can have do your stuff.
They're going to work really hard and they're going to work
instantly and they are pretty smart,
but they're going to do everything in the dumbest way possible.
And unfortunately, they're also like the worst,
the most dishonest people you've ever met.
They're willing to lie their way to success.
Since then, I think AI has actually gotten
significantly enough better.
the models have gotten enough that it's like it's like a super senior engineer or whatever you know
they're like they're good at the thing that they do but they're so unbelievably manipulative that you can't
trust it to grade its own work ever. Hmm. Or something like a terrible employee. Yeah they like they want
maybe it's because like I can be this way sometimes they want the vibes to be good so bad that they will say
and do whatever they have to
to make the vibes be good.
So you really have to hold their feet to the fire
when...
So you can use L.M. as judge.
So one idea that you guys could try
would be have it...
So what's your base model that you're using for...
It's Claude.
Claude.
So, yeah.
Sonnet 4-6, probably something like that.
Have it call Codex sub-agent
and say, hey, have this codex agent
review my work.
You'll get very different...
outcome than if you have it review its own work. And, you know, the open AI models and the
anthropic models love to shit on each other. So you can use that to your advantage. But what we found
with the, like, at the end of the day, we want anything that's to be, you know, verification of
is X good enough to be kind of old school, programmatic, runable code that the agent can't
touch. Because then there's like a filter, you know, if you write,
the way most people are using AI,
they're giving a kid the grading key
and saying grade your own test.
Like, it's never going to work.
So it will perform differently
only if you force it to.
It's like an engineer
that's too smart for their own good.
And like you kind of want a lazy engineer, actually.
You want them to take the shortest path to the problem
and be creative in how they're going to solve it.
But there are times you have to hold its feet,
to the fire and say, no, you're not, you don't get to move on to the next step until X is true.
I see.
You have to, yeah, you have to play bad cop and not play good cop.
I see, exactly.
To your point about when you were talking about the marketing strategy of how NAI is very
good at deconstructing things and then like kind of like copying it and stealing it,
like all AI is, it's just like something else is on the internet, now I know that, now I can do that.
the thought that I have is like
with its orchestration,
it seems like you are an expert in like orchestration.
And I think if we like,
the idea that I have that I want you to check is,
is can I,
can I,
Daniel,
just deconstruct your orchestration
and have that be like a template
that is like the skill.
And so like,
and maybe if maybe your answer is like,
sure,
but then you end up learning
what my business model is to build the apps.
But maybe the broader point is maybe there's somebody out there or something out there
that is like a blank slate of a template markdown file.
I don't know.
But it is like a AI business and it's got AI employees.
And it's like, hey, do you want to build a company and have that be dominantly, internally,
AI?
Here is the template that you need to do that.
And no one's really quite cracked that code, quite figured it out.
But rather than have it be more opinionated about.
like Felix is selling, you know, e-books and then Kelly is selling apps.
It's just like the stuff that works for employees to be effective, AI employees to be effective
and to listen and actually be good operators and execute well.
Is it possible that that is just like something that humans need to create?
And then we all have that for all of our AIs. Is that possible?
I think so. But then, so I view it in the same way that I view software, right?
Like, I think like, oh, does software exist out there that can do X and Y and Z?
And oftentimes there's software out there that's like 50% of what you want,
but not 100% of exactly what you want.
And so the great thing about being a software engineer is you can either decide
whether it's worth starting from there or starting home scratch and you can go build
the thing that you want.
But then when you build the thing that's exactly for you, how, you know,
what percentage of that will translate.
to the exact needs of other people,
the more accustomed it is, the less it will, right?
So if I were to pass off, you know,
we have multiple instances of Kelly running in our office
and in time.
If I gave you an instance of Kelly,
it would be really good at building a software factory
because that's what we have made Kelly able to do.
There would be some things that would be transferable,
like some of the skills that you could, you know,
move over to other stuff.
But, you know, the unique combination
of the may not work perfectly.
The probably closest I've seen to what you're describing
is called paperclip.
And it's basically they've...
So they're trying to build the generic version
of what you're describing to some extent,
but it's, you know, here are a bunch of agents
that come off the shelf with all these skills.
So here's the marketer agent,
and so we've given it all these skills
of writing copy and doing design
and, you know, doing analysis and whatever else.
And here's the engine.
or agent. That will probably be closer than if you just, you know, fire up a new instance of
OpenClaw. It's also, I mean, I was going to say it's extremely unlikely it would be exactly
what you want. It's not going to be exactly what you want, right? Full stop. And it's that
tweaking and that massaging that makes things really great. I mean, Felix Pinclawmart is an example
of that, right? There are going to be all sorts of different skills and abilities and techniques that you
want agents to have. And so you built a marketplace where you can buy and sell those. There's also
you know, Clah Hub and other open source places where you can go find skills and bring them in.
But 10 years from now, that might be a solved problem where it's like, oh yeah, obviously everyone has,
you know, everything is coalesced so that you just need to go do X, Y, Z. We're just, I mean,
all this stuff is like two months old. So we're in the very, very early stages of building it out,
which is a lot of fun.
And this is what's hard to reason about.
So let's say everyone had a version of paperclip that's like perfect, right?
And it basically can, it does all of the things for you so that you can just kind of like
one shot a $10 million business or something like this, right?
Well, then it gets to the question of like if anyone can do that over the weekend,
what are the moats?
And I think the broader software industry and the SaaS industry is kind of struggling with
this right now as we're seeing like public markets, SaaS companies.
getting slaughtered every time Anthropic drops some new skill-specific library, right?
It's just like if software is so easy to build, then what are the moats for a software
business?
And I'm wondering if you thought through the answer to this, Austin.
Obviously, there are other things like, I guess, like network effects that come in or
maybe you could be a first mover and consume the market very quickly.
But when you think about the types of businesses that Kelly is spinning,
up and the types of businesses that Kelly competitors, agent competitors might be able to spin up
too. What are the most to these businesses? Yeah, I think that's a really good question.
And it's something we'd talk about at Gauntlet all the time because everybody at Gauntlet is thinking
like, you know, once a week, holy smokes out, you said take me six months to do and I just did
it in 30 seconds and, you know, it took a little bit of like massaging and but if I can do that
today, model's probably going to be able to do it in six months from now what, you know,
am I.
Yes.
What are the moats to my job, right?
Yeah, exactly.
What we found are a number of things so far.
One is, is not easy.
Like, it's easier to build software, but it's still far from easy.
And I can tell you that as someone who's got some of the best minds I've ever met
working on automating it.
It's, you know, it's, all of software is not going to be automated tomorrow.
And I think if you look at, like, the number of software engineers that have been hired,
it just keeps going up and up and up, in part because, like, yes, writing,
so zooming out a little bit, like, in the first cohort of Gauntlet,
which was a little over a year ago,
we gave people a task that was like,
go build a basic Slack clone,
you have a week to do it,
and you have to use only AI to do it,
no writing code manually.
And everybody was like, that's impossible.
That's the craziest thing I've ever heard.
Look at all these features.
There's no way.
And within a week, most people,
had done it. And at the time, that was completely novel, and everybody started freaking out.
Now, you can, if you give all those features to an agent, it can pretty much one-shot it.
And that's been in the course of a year, it went from, you know, with a week's worth of work
and massaging to basically it being one-shotable. But as a result, I want to hire more
software engineers than ever, because I can build so much more than I could before.
it's still far from being totally independent
and able to build stuff on its own.
So I need the people who are going to be
one layer of abstraction above that
doing that work for me now that you can do a lot more of it.
I'll give you another example.
So we went out to a company
and we do some corporate training stuff.
You know, two-week corporate training
with this entire team of engineers.
It's a well-known company.
I want to name drop, but I won't
because I don't know if I'm supposed to.
but 100% certain everybody listening to this podcast knows this company.
We went in and we said, okay, let's look at, you know,
they had a six-week roadmap.
We started on a Monday,
and we had finished the six-week roadmap by middle of the day on Tuesday.
And we were doing that with, you know,
the CTO and the VP of engineering in the room going,
holy smokes, this is, this changes everything.
but their response wasn't, okay, I can get rid of 75% of my people.
The response was, wow, all these things that have been in my mental roadmap that I thought would take years,
we can do it all right now?
In fact, can I hire more engineers from Gauntlet?
Because I want to do, you know, there's so much more to do.
I think the most difficult part of building something like Kelly is knowing exactly what the user wants.
translating that into, like once you have something that's really well defined,
translating it into code, you don't get a lot of points for anymore.
But a software engineer's job is evolving from, you know,
taking a PRD and writing lines of code to figuring out what people want
and then making sure they have exactly that.
So you just move up one layer of abstraction.
And I think what happened to software engineers in the past year
is about to happen to pretty much every other white collar professional.
where you used to get points for doing X,
now you're going to get points for creating a system
that will do X quasi-incently
and managing the system that will do that.
And I think we may keep working up
more and more layers of abstraction,
but I think what happens is you just get more and more output.
Everybody gets more and more software.
If you're a SaaS company that had a stranglehold on the market
just because it would take a long time
to build what you have,
yeah, you're going to be in trouble.
But I think that's not what actually the vast majority of software companies are.
When I look at the companies that are coming into Gauntlet and hiring from us,
they are experts at understanding the concerns of their customer
and building stuff to meet the needs of their customers.
I couldn't take my best engineer and replicate that from the outside
because I don't understand all of the needs and wants of their customers
until you can find a way to define it all.
But I think we got a long time and a long way to go before,
I mean, will there be some job displacement?
I'm sure.
But I think it's going to be a really good thing.
And I think the people that are leaned in
and figuring out how to make sense of the new world
are going to just get better and better
and more powerful and more powerful
and more valuable and more valuable.
I don't think there's been a single person
who's come through a gauntlet who has,
making less money on the other side. And I see every day people who are doubling or tripling
their income in 10 weeks by learning AI. So let's talk about how crypto fits in this new world and
what superpowers it gives Kelly. Because one thing that's really interesting, the way we've been
talking about things in our lens on software and products right now is that, oh, a human, a human is
a customer or a human is a user, right? In the future, we might be building products for AI agents,
right? And so Kelly might be building, you know, all sorts of software tools for other AI agents rather than humans. But crypto is kind of, I think almost uniquely positioned to be an AI powering technology. And I saw this tweet. Actually, it came my timeline. I think it's early in the year from you, Austin. You said, I know this will sound insane, but hear me out. Autonomous AI agents is the killer use case the crypto industry has been waiting for. Every agent will need its own wallet.
and be able to seamlessly and quickly transact.
Talk about that.
Why is crypto the killer use case for agents?
Or why are agents maybe the killer use case for crypto?
People talk about me as being like I'm the Web 2 guy
that's slowly reaching into the Web 3 world a little bit.
You know, I was like, was really interested in crypto early on,
had a bunch of, you know, Bitcoin that went to nowhere in Mount Gawks kind of thing.
So I was really, really early to this stage,
but I've been kind of disenfranchised by crypto.
There's just so much, for all the reasons that anybody could guess,
I don't need to define them.
The reason I came back to crypto is because I was like,
hey, this actually all makes sense now.
Like, I'd been to, like, if you would have asked me two years ago
what I thought about crypto, I'd be like,
I don't think about crypto at all.
Like, I understand.
the underlying technology behind it.
But like, am I, you know, playing with meme coins?
No, I'm not.
You know, when you see an AI agent start to do stuff, you know,
with more and more autonomy, when the first time an AI agent surprises you
by fulfilling a need that you had that you didn't anticipate,
there's a light bulb that turns on where you start to see,
okay, this is coming.
this is going to happen more and more often.
We're obviously at the very, very, very early days of it.
But I spend as much time unshackling Kelly from being able to do stuff as I do anything else.
Like being able to get Kelly and to have all the access she needs to be able to do stuff.
And, you know, creating a company and giving her access to cards and stuff.
like that's something that I don't think
the average person will want to do with an agent
in the future.
There's just, there's so much work and overhead.
So much that, you know,
it actually wasn't me that created the token for Kelly.
Somebody else created it.
And normally I would have been like, you know,
like people have tried to create meme coins for me before in the past.
I'm like, look, I'm not, you know, not interested.
But this time I was like, actually this makes sense.
And if I think about it,
if you're able to get,
an agent to autonomously operate its own company,
having tokenomics behind that.
I mean, having a token that trades
that fuels the compute of the agent
is kind of genius, I think.
What I'm still spending a lot of my,
all my crypto time and effort and energy
is focused on figuring out the right legal
and token structure to make it be more meaningful
than having it just be a meme unassociated with anything,
you know, that happens to have the same name.
Like I want there to be more utility,
but I don't want it to be a security.
So bridging that gap, which became a lot easier a week ago,
is where I'm spending most of my time.
It's, you know, how do you legally set this up
so that other people can, like,
I think of Kelly as like its own network.
and if other people can play in that network
and have Kelly build stuff
and I think autonomous agents
that have their own token makes a lot of sense.
I think riding crypto rails
for the first time to me,
I'm like, oh, it's obviously the thing that you reach for, right?
You're like, oh, there's like this,
there's this inanimate being
that needs to be able to quickly
and effectively make payments
with other inanimate beings all the time.
Like, the right rails to do that on
don't feel to me.
Visa and MasterCard that feels like way too many steps.
And when you unleash that, you know, I think we're only beginning to see what happens.
The interesting part is there are only a few agents that are able to make financial decisions
for themselves right now.
There's a lot of orchestration that needs to go in to enabling an agent to make those
types of decisions.
I've given those skills to Kelly.
I think Nat has given those skills to Felix.
But once you have a lot more agents that are doing something similar,
then you have marketplaces, then you have commerce,
then you have a functioning second economy that's all running on crypto rails.
We're not there today.
Don't get me wrong.
But I don't see a reason why that would not exist.
And when it exists, I don't see a reason why it would,
would run on Fiat.
So that's what made me interested in crypto again.
All of a sudden, you know, all the promised use cases of crypto that never really made
sense to me before really makes sense in a world where there are a bunch of quasi-beings
running around doing stuff of their own accord.
And I think we're getting there.
Austin, from your perspective as a builder, you have an idea factory, you have a build
factory, you have a marketing factory. What would a crypto factory look like if that's even
the right way to ask it? What I'm kind of getting at is like what still needs to be built
to empower AI agents like Kelly in crypto to further unshackler? It's funny because it reminds me of
the initial like crypto. Like when you look at when crypto came to humans the first time,
90% of it was getting people, you know, distributing a wallet to people.
I think the same, we have to run the same playbook with agents to just give agents a wallet
and, you know, the ability to send and receive payments really easily.
I haven't seen it really easy.
I mean, I'm sure it exists.
I'm sure someone has built, you know, here's the open claw skill that you can use to
give your agent a wallet.
But that hasn't taken hold enough yet that I,
I can depend on that being the case.
Now I can either plan on you having a crypto wall
that I can send whatever the currency is to
and I can receive from.
Agents have that yet.
So once they do, then, you know,
one of the biggest questions I can ask by the crypto community
is why doesn't Kelly accept crypto from other agents
that are trying to do stuff?
And it's a chicken and egg problem
because there aren't agents that have crypto
that they're trying to do stuff with yet.
It's, I think it will get solved,
but it's, you know,
those two-sided marketplaces are difficult to set up,
but once they do get set up,
it's super, super valuable.
So if I were just focused on the crypto side of things,
I would just be running around
trying to make it as easy as possible
for agents to have wallets in a secure way.
And, you know,
if you have to run the playbook of a, you know,
coin base or whatever of old,
where, hey, accept this wallet and there's a little gift in there for you, you're going to have a,
you're going to have a Bitcoin. Like, that might be too much to give out with each wallet today.
Although, if that's not, let me know and I'll spin up a bunch of agents.
But yeah, I think it's a distribution problem for the agents right now.
Awesome. This has been really fun. I honestly, we can't wait to see what Kelly builds in the future
and what you do with her, I guess what she does impact to impact the world.
for someone who is inspired by this and wants to get started,
maybe the way that David and I were inspired after our conversation with Nat,
what advice do you have in terms of first steps?
And what I mean maybe more specifically is say they want to start investing in
and founding, co-founding an AI agent-based company that's building cool shit.
Like what do they do?
What are the pitfalls?
what's your general advice for them?
I mean, if you're an engineer,
come to Gauntlet AI
and we'll feed you and house you
and teach you everything for free.
That's like a 12-week program?
10 weeks, three weeks remote,
and then seven weeks in Austin
fully paid for.
You never, yeah, you don't pay for anything,
even if you don't take a job
that we offer you on the other side.
And we do have crypto companies
that want to hire AI builders.
So that would be my first response.
Otherwise, it's just, you know,
figure out how to,
like think of your AI agent as a tool or you know it's in like it's
Pokemon training ground and you're figuring out how to make it dance in the way that
you want it to dance you get 75% off the shelf for free right now but it's still a
little slippery so you got to figure out the I'll just use the orchestration word again you
have to you have to figure out how to make AI agents bend to your will and I'd focus on that
because if you focus just on getting access
or building more and more expansive stuff,
it will still have that fundamental Achilles heel
that you don't know how to make it do exactly X.
So figure out how to make it do exactly X,
and then you can expand the X.
Amazing.
Austin, thank you so much for joining us today.
This has been real fun.
Yeah, thank you guys.
Bankless Nation, got to let you know.
Of course, none of this has been financial advice.
Crypto is risky,
even if AI agents are the one deploying it.
you could lose her to put in, but we are headed west.
This is the frontier. It's not for everyone.
But we're glad you're with us on the bankless journey.
Thanks a lot.
