Bankless - Ethereum's Hollywood Moment | Camila Russo

Episode Date: May 4, 2022

Camila Russo, founder of The Defiant, is bringing Ethereum to Hollywood with the feature film adaptation of her fantastic book "The Infinite Machine." This is the first project of its kind and is gaining speed, recently attaching Scott Free Productions (Ridley Scott's company) to produce. With these headwinds, The Infinite Machine movie is set to disrupt Hollywood in more ways than one. Reflecting on how she got to this point and the long road ahead, our biggest questions are... wen movie? Who's going to play Vitalik? And how can YOU get involved? ------ 📣 OPOLIS | Sign Up to Get 1000 $WORK and 1000 $BANK https://bankless.cc/Opolis  ------ 🚀 SUBSCRIBE TO NEWSLETTER:          https://newsletter.banklesshq.com/    🎙️ SUBSCRIBE TO PODCAST:                 http://podcast.banklesshq.com/    ------ BANKLESS SPONSOR TOOLS:  ⚖️ ARBITRUM | SCALED ETHEREUM https://bankless.cc/Arbitrum  ❎ ACROSS | BRIDGE TO LAYER 2 https://bankless.cc/Across  🏦 ALTO IRA | TAX-FREE CRYPTO https://bankless.cc/AltoIRA  👻 AAVE V3 | LEND & BORROW CRYPTO https://bankless.cc/aave  ⚡️ MAKER DAO | THE DAI STABLECOIN  https://bankless.cc/MakerDAO   🦁 BRAVE | THE BROWSER NATIVE WALLET https://bankless.cc/Brave  ------ Topics Covered: 0:00 Intro  7:00 The Social Network of Crypto 12:42 From Book to Script 18:41 Scott Free Productions 21:55 The Roadmap 26:00 Bankless Picks the Actors 29:45 Funding with NFTs 35:22 The Artists and DAO 40:19 The Defiant & the Future 46:02 Closing & Disclaimers ------ Resources: Camila Russo: https://twitter.com/CamiRusso?s=20&t=7RSAv0_0myTciEikiAR7mw  The Defiant: https://twitter.com/DefiantNews?s=20&t=7RSAv0_0myTciEikiAR7mw  The Infinite Machine (book): https://www.harpercollins.com/products/the-infinite-machine-camila-russo?variant=32123333836834  The Infinite Machine (movie): https://www.theinfinitemachinemovie.com/  ----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research. Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures 

Congratulations, you are hearing the genesis of Ethereum's Hollywood moment. We still have a couple more years before it hits mainstream. But, you know, as soon as it does, as soon as that movie comes out, I don't think we can say we're early anymore. Bankless Nation, welcome to another episode of State of the Nation. Guys, we've got to tell you some really cool news. Ethereum is going to Hollywood. We're getting a Hollywood treatment, David. And we've got Camie Rousseau, who is producing a movie with the team that produced Ridley Scott movies, aliens, Gladiator, stuff like this.

Blade Runner, and they're now producing a movie about Ethereum. David, what did we talk about today? Oh, God, we talked about all of the details around how this movie is getting made. Who's funding it? Because the answer could be you. Teaser on that later in the show. And also just where it's going to place Ethereum in global consciousness. This is not a documentary. There are plenty of documentaries about crypto-varying quality on things like Netflix and other sources. This is not that. This is something that is a drama. There are actual characters that are going to be cast, actual actors. This is going to be, I'm pretty sure many people are familiar with the social network for Facebook. This is going to be like that. There's a lot of drama about

Ethereum at the beginning of its whole genesis, of the whole entire thing, tons of drama. And so this movie is going to be covering that with that dramatized angle. And a lot of people need an angle like this to really understand crypto. They're not going to go down the rabbit holes. They're going to wait for some movie to come onto Netflix to explain it to them. in the best way that they can, which is with stories. And so we talk about all of these things. We talk about the NFTs that go with this movie and how you too can be a director of this movie as well,

if you are so inclined. Cammy Russo, again, Chief S. at the Defiant, has done just a bang-up job, getting the story of Ethereum first through her book and now through a movie out into mainstream consciousness. So we have brought her on to talk all about Ethereum's Hollywood moment. This is crazy. This is great. I remember watching the social network in theaters and hearing about like kind of the Facebook story and seeing all of that go mainstream. And I think Ethereum could be slated for an event like that, right? Like people are actually in the months to come, actually going to have to be making casting decisions on who plays Charles Hodgson. Okay? Who's going to play Vitalik in this movie? The script writers are going to have to decide what are the main themes of the Ethereum story and who do we cast as the heroes and the villains and where's the conflict? And God,

I can't wait. It's so amazing. I don't think they're going to have any problem finding drama, Ryan. There's going to be a lot of drama. Absolutely. Absolutely. So it's going to be great guys. Anyway, really big before we get in the want to talk about OPLUS a little bit. So this is for the self-sovereign worker, particularly if you're in the U.S. Look, the new Freaklancer that works for Web3 is probably working for a Dow, maybe many different Dow's, working for ownership, tokens potentially, rather than just pay and working for themselves, but where do they get their healthcare benefits? That is the question. And David, Opelus, I think, has the answer. Tell us a bit about Opelus. What do they do? Yeah, if you are scared about leaving your your comfy, salary job in the world of Tradfair Web 2, but you are compelled

by the Web 3 vision, but you have, I don't know, maybe you have the family that you need to ensure or just you like your stable income. Opelis, which is a doubt, is helping people bridge the gap between working in the Tradfai world, the Normie world, and working in your brand new spiffy job in Web3. They are making this transition easier for you. They give you your health care benefits because it is a collective. They also manage your payroll. And if you want to, you can get paid in crypto very regularly. And if you are ready to take the Opolis challenge, they will give you 1,000 work tokens, the tokens for Opelis and 1,000 bank tokens as well. If you sign up with Opelis by May 25th, 2022, there is a link in the show notes to get started.

Bankless.c.c.c.O.L.I.S. Capital O at the start. And that will get you going in the world of Web 3. Highly recommended, guys. Go check it out if you need these services. David, got to ask you the question. I ask you before every state of the nation. What is the state of the nation today? Ryan, the state of the nation is we are producing. We're going to make a movie. And it's actually a we. If you feel like you have something to contribute to the movie, you have a path forward to do that.

There is a part of the show. We talk about all these details. Tokens that you can mint. NFTs, they're available on OpenC, but they also give you utility access, like basically a backstage pass, or perhaps you get to watch the movie be filmed. You get to go to the premiere

if you get these particular NFTs. And so we're all going to make a movie together, Ryan, if you are an NFT owner. So there is waves of minting. The first two has already happened. The third is coming. again, all of these details are about to be in the show. But we're going to make a movie together, Ryan.

And I will have to say, as soon as this movie hits mainstream, as soon as this movie hits like, you know, premieres in 20, 24-ish whenever it does come out, I don't think we get to say that we're early anymore. I think that's the last moment where, like, you can't really say that we're early. So, guys, like, congratulations. You are hearing the genesis of Ethereum's Hollywood moment.

We still have a couple more years before it hits mainstream. But, you know, as soon as it does, as soon as that movie comes out, I don't think we can say we're early anymore. Absolutely. Especially if this is a smash hit, if it has a mainstream moment the way the social network does. And if the team behind Ridley Scott is putting it together, someone from the Ethereum community knows the story like Cammy Rousseau is putting it together. And we're like the community's funding it. I think we got a real good shot.

So it is still early right now, but it won't be when this movie comes out. I think there might be some alpha opportunity on some of these NFTs. Have no idea what, you know, price performance. but like what's the value of a backstage pass to an incredible like Hollywood produced mainstream movie? I don't know but I guess we'll find out in the months to come so stay tuned for more details on that.

Yeah, one last tip of the hats of Cammy before we get into the show. She has done a great job making sure this movie gets produced in a way that aligns with Ethereum ethos, aligns of the ethos of the industry. So thank you, Cammy, for helping do that and leading the charge for Ethereum into the mainstream. And so let's go ahead and get right into it our conversation with Cammy Russo of the Defiant of the Infinite Machine book and now

the Infinite Machine, the movie, right after we get to some of these fantastic sponsors that make the show possible. Arbitrum is an Ethereum layer two scaling solution that's going to completely change how we use Defi and NFTs. Over 300 projects have already deployed to Arbitrum and the defy and NFT ecosystems are growing rapidly. Some of the coolest and newest NFT collections have chosen Arbitrum as their home, all the while DeFi protocols continue to see increased usage and liquidity. Using Arbitrum has never been easier, especially with the ability to to deposit directly into Arbitrum through all the exchanges, including Binance, FTX, whoobi, and Crypto.com. Once inside, you'll notice Arbitrum increases Ethereum speed by orders of

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Thank you so much for having me, guys. Very excited. Cammy, this is really, really exciting. Is Ethereum about to get, it's like social network moment? Everyone knows the social network movie that really put a bunch of a drama behind the story of Facebook. Is that what's about to happen to Ethereum? I really hope so. Like the way that me and the other producers have been thinking about the movie of the Infidimphid Machine

from the start is that we're trying to make it to be the social network of crypto. So the first kind of mainstream, Hollywood, film about crypto. I mean, that would be kind of my ultimate goal and dream. Fingers crossed that it happens, but at least we're assembling kind of a great team to make that a reality. So this is a lot of first as far as I know. We've had, there are movies out there on Netflix that are like documentaries of the

crypto industry. There's like the Bitcoin, the gold, the gold, I can't remember the name, but there's one about Bitcoin, Charlie Schramm and Eric Voorhees were in it. but we haven't had a drama yet, and we haven't had anything about Ethereum. And so with the Infinite Machine movie, we're getting both a drama with, like, you know, actual actors rather than just a documentary. And then also it's about Ethereum. And so Ethereum's getting its first, like, Hollywood moment. And it's all going to be based on your book.

Is that correct? Yeah, that's right. So the Infinite Machine was the first book about Ethereum. and when I wrote it, my main goal with it was to make it very approachable to a mainstream audience. So I made sure to break every kind of complicated concept down so that, you know, anyone could pick it up and just read an entertaining story that was about people and that was relatable. You know, it's a group of people with a big vision, big ideals, kind of following this dream, facing challenges, overcoming these challenges. So beyond kind of the tech and blockchain and all of that, it's a story about the humans behind the tech. So I hope that kind of can translate into a great film.

And that's the idea also of dramatizing it, you know, making it more approachable to the mainstream. That, you know, that's something that maybe documentaries have a harder time doing because they're more, you know, they're appealing more to the kind of rational side of things, of like, of a watching experience. But a dramatized film has a greater chance of just like appealing to the emotional side of things. And I think, you know, for many of us, that's what's exciting about crypto. You know, it's not so much kind of the rationality of it and like how exactly blockchains work, but it's more kind of the ideals of it, like decentralization. openness, permissionlessness.

And yeah, hopefully this movie can really capture that. It's the ideals of it. And this comes at a perfect time. I think like crypto in general comes at a perfect time, right, to start addressing these ideals into wider society. And you mentioned like the drama of the thing because there are these real people with these really interesting stories. There's a lot of characters in the Infinite Machine

and in the Ethereum story. and Cammy, I have your fantastic book on my bookshelf right behind me. Like, it's great. It's a fantastic book. And I'm curious what that looks like to actually convert this and turn it into a script because we've just been talking about drama. Like, do you have to inject a little bit of additional drama into the script in order to turn it into something that's ready for the big screen? What does that look like?

How much does it deviate from the actual book? and what does the script writing process look like? That's a great question, and it's something that I'm kind of dying to find out the answer to myself. Like, this is a first for me. Like, I've never, this is the first book I've written. I've never produced a movie before. I haven't been involved in, like, writing a movie script. So we'll see.

Like, we're going to be working with the team at Scott Free in writing the script. They have a writer picked out who will work on this. And yeah, I'm excited to work with him and see kind of what his thoughts are. Because honestly, like, I imagine the book will have to be distilled, you know, to just like the core kind of couple of storylines. I know that from kind of initial conversations with the other producers. the most important thing is to have like a hero and a villain obviously the hero will be Vitalik so the villain probably Charles Hoskinson and maybe there's two villains maybe it's like Gavin and Charles I'd imagine I think to answer your question around no there will not need

to be any new drama injected into the movie there's enough drama yeah there's enough drama in the story I just I guess I'm wondering if you're going to double down on those things and like a hero and villain for any story. Like the social network had that, right? So famously, you've got Mark Zuckerberg cast as the hero in that movie. And ironically, the Winklewoss twins are like part of the villain cadre. And now the Winklewax twins are like hugely supportive of crypto. And they'll tell you that like the social network wasn't entirely true and all sorts of things.

But like that's what made that movie so good. And I guess we get to do a similar thing for the treatment of Ethereum. story. Yeah, it's it's so funny. You're totally right. How it's it's um, it's funny how roles changed for, uh, for Mark Zuckerberg and the Winkleby with Bitcoin billioners. Like, that was completely reversed. Like they were the heroes and yeah, and Mark Zuckerberg was kind of the villain there. So, but yeah, I think we'll, we'll see that treatment. Of course, like, you know, I came, um, you know, my, my approach to this book. it was very much from a journalistic standpoint,

just like making sure everything was 100% accurate, very well researched. I just made sure that, you know, everything was kind of airtight, and I'll make sure that the movie follows those same guidelines. Because, you know, I would hate for this to fall into kind of lean too heavily on, like, dramatizing and playing on those tests. tensions, that it starts to kind of, you know, the thing is like, I'll make sure that it's,

it's still accurate, even if we need to kind of lean on those, like, more like tension and drama. At Bankless, we love to use the metaphor going into the frontier. And that's not just with crypto economics. That's not just with code. But now with you, with you, Cammy, you're journeying into the frontier of making movies. And so while no one, I think, in the crypto industry has really made a, movie before, crypto does have the ability to kind of redo everything without having to take prior knowledge about how this should be done. So, Cammy, I'm really excited to see what movie producer

Cammy can get done with the movie industry, especially for Ethereum. And just to kind of tie off the context setting for the movie, when will it start? Like, will it start in like 2014? Do you know how the movie starts and like what timeframes it will cover? No, again, like this script like is just starting to take shape. So, you know, the the book starts like way like, I don't know, I don't, it gets back to like Vitalik's childhood. So but like the action itself starts like around 2012 when Metallic like is first kind of learning about Bitcoin. I'd love for the movie to get into that context as well. So I think it's just necessary to understand where kind of the idea of Ethereum came from, you know, the fact that Vitalik was like very much into the Bitcoin

community and like Bitcoin 2.0. So hopefully kind of that that'll get portrayed there as well, kind of Vitalik going on this kind of world tour of Bitcoin projects. So if that kind of gets folded in, then yeah, it should be around kind of 2013 era. But, you know, my book does cover a lot of ground. Like, it does start in kind of 2012, and it really goes to, like, 2018. I think maybe I even got a bit of 2019. No, I don't think so. No, 2018 in there, but, like, definitely was able to get, like, Defi into the final chapters, like NFTs. So, I don't know. Like, I really hope to, like, jam all that stuff in there somehow. I don't know how that'll work, but I don't know. We'll see. I think if you left a room for a sequel, I think the Ethereum community would love this movie.

And then we also want the next one too, right after it. The merge. Ethereum 2, the merge. So part of how big this story is related to the production company, Scott Free Productions. Can you talk about why that production company is such a big deal and what other movies they made and how that relationship between you and Scott Free Productions was established? Yeah, so I'm like still a little bit kind of finching myself that this is happening. So a little bit of kind of the backstory is that so my book was published in 2020.

And then soon after that I was approached by a couple of production studios to buy the rights of my book to make a movie. one of them was Versus Entertainment, which is a production company based in Spain. And I decided to go with them because they were the most kind of committed to actually making the movie happen. Like my agent at the time told me a lot of production companies kind of buy the option just to like have the option but actually, you know, never end up making these movies. but Versus was like really kind of committed and they read the book like I don't know a bunch of times and they they were like actually like one of the producers has a crypto hedge fund so they're like really into it and I said okay they're going to be with them will have the best chance of actually seeing this movie and and Alejandro Miranda of the head of Versus Entertainment he had this

relationship with Scott Free. And so, you know, like I said, like our goal from the start was to make this into a big Hollywood mainstream film. And to do that, we knew we needed a Hollywood production company to co-produce the movie with us. So, yeah, that's why he's, you know, in the last few months, he was, like, out in L.A., just like taking meetings, pitching the movie. And, yeah, and Scott Free kind of lost.

We were lucky that one of the producers there had read my book, loved it. And she was like the one who was like pushing for their project to get done. And yeah, we signed the agreement a couple of weeks ago. And so the big deal behind this is that Scott Free is the production company of Ridley Scott. And Sir Ridley Scott, he has this kind of grant. title, has produced like one, like some of the most successful movies out there. Like he produced Gladiator, he produced Blade Runner, Alien, like recently House of Gucci. Just like, you can go down the list and it's like blockbuster after blockbuster. It's insane. And it's just like

the type of movie, you know, like Blade Runner. you know, kind of like sci-fi, alien, you know. I just think it's such a good fit for the Infinite Machine. So extremely excited about that. So, Cammy, let's talk about the timeline for this. So how long does it take to make a movie? Extremely long, unfortunately. We'll have to be very patient.

But yeah, it takes about two years. So we'll probably see this. I know, right? Yeah. Yeah, 2024. So, yeah, we'll have to be very patient. I think time, though, flies in crypto. Like, so much is happening that, you know, it'll be around in no time.

We'll be like, oh, my God, yeah, it's already, you know, streaming. Are you guys going to, like, time this for, like, the next bull run, the next major bit? Like, is that even, it's probably got to be a factor somewhere. Yeah, I think so. Well, I mean, I think, like, it'll just, you know, happen to work out maybe. Like, if this was anything like the last kind of bear on bowl market, maybe it, it, it, like, all works out. But, no, like, I can't imagine just, like, how things, I've seen how things kind of work in Hollywood land. And everything is super kind of bureaucratic and slow.

And, yeah, it's, like, another kind of timeline than crypto. So, yeah, I can't imagine timing anything because, like, they all work. move at their own pace. So I get that there's a lot left to be done with the actual production of this movie. But would you know, like, when this movie is released, how we would watch it? Is this going to be something that we all, like, go grab our popcorn and go to the movie theater to actually watch this? Or is this coming out on, like, HBO or Netflix? Any details around that?

So, like, distribution deals are still kind of being worked out. Okay. But I think the goal is to have this be out on like actual kind of live like movie theaters and also have like a streaming partner with it. So still TVD on what that is. This is like not my kind of area, but I understand that Scott Free has like its previous kind of agreement with specific streaming companies. So yeah, I mean, hopefully it'll be both. Like, you'll be able to stream it somewhere and go watch it, and then we'll be theater.

So part of the very unique aspect of this particular movie, of this particular story, of course, when crypto gets into anything, it starts to change things up. And the way that this movie is getting funded is a little bit different than movies previously. So we want to talk about that in a second. And also, we put together just a fun little tweet thread about casting. If we had the ability to cast the movie, Bankless put a little bit of tweet threads together about comparing some celebrity dollars. Gangers with some core Ethereum characters. We want to show that a little bit. And all of that is coming up in the second half of the show

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It's coming to a theater near you. It'll take a couple years. But when it comes, it's going to mean big things. I think this is going to be a major narrative. Maybe this is Ethereum breaking into the mainstream in a way it hasn't previously. And, Cammy, we wanted to help you out a little bit, because I know you're going to have a lot of decisions to make with respect to the heroes, the villains, who plays what role. I don't know if you've considered some of the cast of characters

and who could play what, but we have put together a little thread on bankless with some propositions of our own, and I think the community is having a lot of fun with this. This is the first one. So I, okay, so first of all, Hudson, Jameson, He's an Ethereum, former Ethereum core developer. I don't actually know if he's in the Infinite Machine,

but maybe he makes a cameo in the movie. We don't know. And our pick for Hudson Jameson was Haley Joel Osmet. He's the kid from Sixth Sense. I can't believe that's the kid from Sixth Sense, by the way. He's grown right up. Grown off already. It's insane.

Yeah, we have some others too. This for a... It's so good. Alex Vandesand, yeah. Alex Vandesand for a young, as a young Steve Bouschimi. I don't know if we're going to... Buskemi.

Yeah, Buskemi, sorry, yeah. I don't know if we're going to be able to turn him back in time. But what other ones we have, David? Yeah, Paul Giamatti, gosh, I'm going to show my characters as not being from Hollywood. But again, viewers on the YouTube will recognize him as one of the co-founders, Taylor Gering. We got Nicholas Braun, who I don't know who that actor is as Tim Baco,

but that just... This is great. Yeah, uh-huh. Just right on. Yeah. And then Martin Star, as well, Vlad Zanfear. Vlad was really hard to find someone for this, but the Martin Star works out very, very well. And then, of course, if we can go all the way down to Vitalik, perfectly cast as

Jason MoMA. I think it's quite appropriate. The Vitalik one's going to be the hardest to find, Cammy. I know. I don't envy the group that's making those decisions. People keep saying the rock. I agree. I think that'd be hilarious. Vitalik. Yeah. Somebody, I mean, Tom Brady is another good, good one for Vitalik. We're already kind of like Twitter buddies, so. Okay, Cammy, let's get into how this movie is getting funded.

Because there's a cool story about the bottom-up funding of this whole program, which is actually a way, if somebody, I don't know, is in the Web3 world and they really love Ethereum, and they're perhaps also just have experience in this world, they can get involved with these whole NFTs. Can you explain the NFT aspect of this movie and how it's helped fund the production of this movie? Yeah. Okay, so the NFT aspect is pretty key in the whole kind of production. So, okay, so one of the reasons I went with Versus is because they offered me an executive production role. And so that meant that I, you know, was able to have a say in how the movie is made and funded. And so when we were having initial discussions on, you know, like, okay,

how do we fundraise for this? I thought, you know, like, this is a movie, this is the first movie about Ethereum. It should be funded with the Ethereum community using Ethereum technology. Like, we, like, what kind of film would it be if it's just about Ethereum but, like, funded in completely kind of traditional way? So that's why we started thinking about, okay, like, what an NFT project about the Infinite Machine look like. And yeah, so we decided to create an NFT collection for the Infinite Machine and use that as a vehicle to fundraise as much of the budget of the film as we could. And so far we've sold 40% of the collection. Collection is 10,49 NFT.

commemorating the block number for EAP-1559. And so we have 60% of the collection still left to sell in a third mint, and the date is TBD, but soon hopefully. And yeah, so far we've raised over a million, about like 50K in secondary trading volume. but I think like the initial two sales were really about rewarding our like core initial community that were kind of like the first to come on board and kind of believe in the project and be excited about the project even before the Ridley Scott announcement was made and then like this

third mint will be really focused about kind of okay like fundraising and going for that 16 to even like 20 million goal is kind of what they're aiming for. So, so, so yeah. If this kind of works out, I really hope we can fund all of it with NFTs and the Ethereum community. That would definitely be a first, kind of the first Hollywood film funded with NFTs. And I really do believe the Ethereum community can can make it happen to take Ethereum to the mainstream.

Yeah. Cammy, do you think there's any opportunities for like? any utility on top of these NFTs as well? Like, so if you buy an NFT, like, maybe there's an opportunity for like an advanced showing or like, you know, I'm not asking you to make any promises, but it'd be really cool to meet Jason MoMA if I had an NFT. That's all I'm saying. Well, actually, I love that you ask that because that's exactly the utility these NFTs have. So the NFTs, besides being these like really beautiful works of art, celebrating Ethereum. They do have utility. Part of their utility is they have these kind of

Easter eggs attached to them, which will be revealed after the third mint. And around 60% of NFTs have these like awards. And they include being an extra in the film. So, you know, if you get kind of an NFT with an extra ticket, you can really make a kind of a kind of a kind of a cameo in the Infinite Machine movie. Other rewards include having your name appear in the credits, being invited to

the movie premiere, and visiting one of the shooting locations. So, you know, I really kind of like to call these NFTs like a backstage pass into production because they really kind of give you a chance of being

a part of the movie itself. And that's kind of one one side of things. And then the other utility to this is that we want these NFT holders to in kind of in the coming months to control a DAO, like a movie DAO or like a content creation DAO. So right now, around 10% of all sales are going to a community treasury. And NFT holders will be able to control this treasury and then decide, you know, what they want to use these funds for, hopefully to support other kind of content productions that are helping bring Ethereum, bring decentralization and, you know, crypto to the mainstream

just like the Infinite Machine movie is. And so who are some of the artists behind the art of, because there's so many different versions of the Ethereum logo and they're all spliced together. Who were the artists that created some of these NFTs and what's their role in this whole story? Yeah, so I love the kind of the story of the artist behind the fitted machine collection.

So how this happened was that when we were thinking about, okay, like what these NFTs would be, I said, you know, like this is about Ethereum. it should be the Ethereum logo and I decided to reach out to one of the guys who was involved in creating the original Ethereum logo and I said oh it'd be cool if he was the one to design these NFTs

but it turned out that Gianni was leading this kind of Cuban artist community and so speaking with him I was like wait like what if instead of you designing the logos why don't we bring these Cuban artists into the mix and have them design it? And then we just like opened it up to just like any artists from hopefully just like mainly emerging countries where NFTs and crypto are really having a life-changing impact. Because I think, you know, like a lot of the headlines and the attention in the NFT space goes to our. artists who are already kind of in, in, you know, in main kind of tech hubs, you know, they're,

they're in in Europe or they're in the US. And maybe, yeah, like, NFTs have given them, like, a platform and, and help them kind of monetize their work. But for someone in Cuba and Venezuela, like, this is, like, just like life-changing money. And speaking with, with, with Janie and with Gladys who helped curate these artists. Like she's the curator for this collection. She's a professor at the University of Havana. Like she's in Cuba. And it's just amazing speaking with her is just like the,

how huge an impact, just like the NFT space has had on these artists. So I wanted to kind of, make, give all these artists a platform with the Infitted Machine collection. And so that's, that's what we did. And Gladys helped curate 36 different artists from Cuba, Venezuela, like Bolivia. There's artists from India. And they're the ones kind of behind all of these different logos. And this is just a great way to showcase to the world what Ethereum can do, not just with helping produce a movie, but also with the funding and the community effort.

So it seems to be this, the first major Ethereum Hollywood movie is also built with Ethereum, just ethos and vibes. So, Cammy, thank you for making sure that that is a part of the whole story, the production of this thing. I'm also seeing from the website

that the NFTs have a role in this movie, this content creation. Dow, I think you were referring to, and the Dow itself is actually an executive producer in the movie. Is that right? And can you go into the details

behind that. Is there like a legal structure here or is this just more of a social layer commitment where the Dow is an executive director to the movie? I mean, we'll have to potentially have like a legal framework behind it at some point. That isn't in place at the moment. Like the Dow hasn't formally been been created, but it's it's kind of the intention and part of the roadmap that, you know like the the community treasury treasury is already there so that that'll be kind of that's the seed of this Dow that's being formed and yeah like the the plan is to give this Dow an executive producer role in the movie which means that NFT holders will be represented as the movie is made and so it's still kind of we still need to define how

exactly, you know, those decisions are made. I, you know, we were talking about maybe using a structure similar to what Gitcoin does where there are delegates who can maybe represent NFT holders in kind of the Dow. So that's still kind of being worked on. But the plan is definitely to give NFT holders a direct say on how the movie gets made. amazing amazing cammy just one meta question for for you and that's a defiant what does this moment represent for the defiant uh because defiant just fantastic news source in in the world of crypto in defy but now also being very related to the uithelium's first hollywood production movie

uh how does this change what you think the defiant is and how do you think it'll change the defiant going forward into the future uh that's a good question um i don't know that this just the defiant directly. So, yeah, like, I'm, of course, like, at the lead of both of these projects. But while, well, kind of I'm, yeah, at the center of the Infinite Machine movie and collection and kind of leading the defiant, beyond that, like, I don't see them influencing each other very much. Like we've we've done things where like in in the past mince, uh, the defiant subscribers get kind of special kind of white list spots or, you know, we give kind of the defiant community,

um, you know, like perks related to the Infinite Machine movie. So that, that's a way to kind of feed into each other's communities. And of course, like, uh, at the Defiant, we cover very much, very closely what happens, uh, with the Infinite Machine movie. Um, But, you know, I think having this experience of building a kind of NFT community that will become a Dow, like having these experience with these kind of tokens, it just like it helps me understand a different type of community building. and that'll you know that'll help me kind of with the defiant as well but it'll be a more kind of

I think indirect influence all right Cammy thanks so much for spending some time with us just one last question before we close so let's fast forward it's 2024 and the movie is premiering and what would be I guess

sort of a premiere of this movie and impact of this movie that you'd be really excited about. So like what's what's sort of a thing metric that you think of in your mind as wow, if we hit this, it would be beyond successful, beyond my wildest dreams. Let's talk about like the ultimate success criteria for the infinite machine movie. How big could this go? And what are you what are you looking for? Oh my God. That's that's so tough. I think broadly, like, I would really want this to just be a mainstream film, you know, that, you know, anyone, that people outside of crypto of our kind of usual, like, bubble is watching and enjoying.

So obviously, like, an incredible dream would be, like, having the movie win, like, an award or something. But like more more like every day kind of like like seeing like getting on a plane and like seeing somebody else like watching the infinite machine next to me. You know, just like having it be kind of seeping into just like mainstream. And and hopefully just like having like contributing to people actually using this technology. You know, like if people who are watching this movie, then like go and and and Google Ethereum and download their MetaMask, you know, create a non-custodial wallet.

That would, I think that, that to me would be kind of the ultimate kind of sign of success. So beyond like making an entertaining blockbuster film, that would be amazing. But ultimate success would be influencing people's behavior in. checking this out, exploring, and actually starting to use this tech. That would be amazing as well. And, Cammy, thanks for all your work and putting it into both the book and now the movie and bringing Ethereum, the Ethereum story to more people. I think those who've spent some time in crypto, like looking at Ethereum, we're all

blown away by how incredible the ecosystem is. And even like individuals like Vitalik, like to me, he is sort of a once-in-a-generation type of person and not enough people know who he is. Of course, everyone in crypto knows who he is, but like no one outside of crypto. And this is, to me anyway, one of the defining people in our, generation and of our time. And I think his story should be propagated far and wide. So I could absolutely see this being a blockbuster success when it comes out. I know you've got a lot of work between now and then to go through. So we'd love to have you back on bank lists to give us updates along the way,

and particularly after you're done casting. We want to see where that is. Awesome. I would love that. No, and you know what? I think you're absolutely right. Like, I think Vitalik should be that Marks Zuckerberg kind of a character or personality. Everyone should know about him.

He's, you know. Minus the evil side. Yeah. No. No, but like in the level of like recognition, you know. Totally. So, yeah. And we just started seeing that.

Like the Time magazine, him on the cover of Time was like a milestone, you know, a movie. There's lots of things. So it's going to be great. Cammy, thanks for stopping by. We appreciate it. Thank you. I appreciate it. Thank you for having me.

Of course, bankless nation, we will keep you updated along the way as the Infinite Machine movie gets built. And I don't even think I have to say the financial disclosures, but I'll say it anyway. Just out of habit. ETH is risky. Bitcoin is risky. None of this has been financial advice. You could definitely lose what you put in, but we're headed west. This is the frontier.

It's not for everyone, but we're glad you're with us on the bankless journey. Thanks a lot. Hey, we hope you enjoyed the video. If you did, head over to Bankless HQ right now to develop your crypto investing skills and learn how to free yourself from banks and gain your financial independence. We recommend joining our daily newsletter, podcast, and community as a bankless premium subscriber to get the most out of your bankless experience. You'll get access to our market analysis, our alpha leaks, and exclusive content, and even the bankless token for airdrops, raffles, and unlocks.

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