Bankless - GAMESTOP NFTs via ImmutableX | Robbie Ferguson

Episode Date: February 5, 2022

GAMESTOP! is announcing they're partnering with zk-rollup Immutable X, to open up an NFT marketplace!  Immutable and Gamestop are also creating an up to $100 million fund dedicated to supporting the ...gaming ecosystem on Immutable X.  ------ 📣 ZERION | Trade Across 7 Networks and 500+ protocols https://bankless.cc/Zerion  ------ 🚀 SUBSCRIBE TO NEWSLETTER:          https://newsletter.banklesshq.com/  🎙️ SUBSCRIBE TO PODCAST:                 http://podcast.banklesshq.com/  ------ BANKLESS SPONSOR TOOLS:  ⚖️ ARBITRUM | SCALING ETHEREUM https://bankless.cc/Arbitrum  🍵 MATCHA | SMART ORDER ROUTING https://bankless.cc/Matcha  🚀 SLINGSHOT | LAYER 2 SOCIAL TRADING https://bankless.cc/Slingshot  🏦 GEMINI | TURN FIAT INTO CRYPTO https://bankless.cc/Gemini  🦁 BRAVE | THE BROWSER NATIVE WALLET https://bankless.cc/Brave  🦄 UNISWAP | DECENTRALIZED FUNDING https://bankless.cc/UniGrants  ------ Topics Covered: 0:00 - Intro 3:55 - How Big Is This? 6:01 - What Gamestop is Doing 7:51 - What Immutable is Doing 10:35 - Driving a New Business Model 13:20 - Why ImmutableX? 15:10 - What's Being Built 18:09 - The Gamer Experience 22:30 - The $100M Fund 25:15 - The Power of High Volume 27:55 - Criticism vs Utility 31:31 - What's After Gamestop? 33:20 - Closing & Disclaimers ------ Resources: Robbie on Twitter: https://twitter.com/0xferg?s=20  ImmutableX: https://www.immutable.com/  Gamestop Announcement https://investor.gamestop.com/news-releases/news-release-details/gamestop-forms-partnership-immutable-x  ----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research. Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures 

Transcript
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Starting point is 00:00:06 Hey guys, welcome to the live stream. This is Ryan Sean Adams. I'm here with David Hoffman. This is an episode we generally don't do, but this news is so big. We felt like you deserved a live stream. You deserve a live stream with this kind of news, okay? Because this is two of our favorite, well, actually three of our favorite things. So we've got GameStop on the one hand.
Starting point is 00:00:24 We've got Immutable, which is Layer 2, Ethereum Layer 2 technology. And then we also have NFTs and the confluence of those three things. Because GameStop and Immutable just announced a partnership. that we are about to dig into today. David, are you feeling excited about this news, man? Dude, absolutely. There is this seemingly growing trend towards GameStop has been circling around gaming, NFT-type gaming for a while. There's been a bunch of speculation as to how they're actually going to do that. And now a big piece of the puzzle to answer that question has been unearthed. And so there's so many things to talk about. Not only are they using immutable to do it to create their
Starting point is 00:01:04 NFT platform, but they're also bringing $100 million with them to bootstrap the gaming ecosystem on Immutable. Where is that money coming from? We're about to find out. So we're going to bring Robbie, the co-founder of Immutable, onto the show, right after we talk about some of these fantastic sponsors that make the show
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Starting point is 00:03:20 decentralization and security. If you're a developer who wants low gas fees and instant transactions for your users, visit developer.offchainlabs.com to get started building your application on Arbitrum. If you're a user, keep an eye out for your favorite defy apps or NFT projects building on Arbitrum. Many of your favorite apps are already live, with many more coming over soon. You can find these apps at portal.arbitrum.com. And you can bridge your assets over to Arbitrum, dot I.O in order to experience defy and NFTs the way it was always meant to be. Fast, cheap, and friction-free. All right, guys, we are back. Super excited to introduce you to Robbie Ferguson. So let me read out the headline here. GameStop taps immutable
Starting point is 00:04:01 for NFT Marketplace also launches a $100 million gaming fund. Robbie Ferguson is here. He's a co-founder of Immutable. It's great to have you back on bankless, Robbie. How are you doing? Yeah, doing really well. Thanks, guys. Good time to come back, right?
Starting point is 00:04:16 This is big news. How big is this do you think, Robbie? It's like, is this going to have repercussions across like NFT, across gaming, across, you know, crypto. What's the magnitude of this? Yeah, I think the reason we're excited about this is GameStop, in addition to having such a core part of gaming history and legacy, is also one of the most fanatically empowered fan bases in the world right now, which is what crypto is running on, right? Like, that's community, it's incentive alignment with people rather than power going to companies. And so I think they're in a very exciting position to launch an NFT marketplace aggregator for gaming and sort of pivot the company into that space.
Starting point is 00:04:59 They've built an incredibly credible team, lots of crypto natives, and we're really thrilled to help power them with a fund as well. So our goal is to be very large. I think the other thing is we're seeing really large games companies be interested in the space, but they're not fully committed yet. And so I think this isn't a really interesting place where you have like a Fortune 500 company actually going all in in trying to build an NFD marketplace and truly work with long-term Play-to-Wern games.
Starting point is 00:05:27 We're going to unpack all of this with you, Robbie, but I feel like this is sort of a convergence of two communities, right? So we have kind of the fanatic fan base of GME and GameStop on the one hand that are analyzing this deal and have been looking at GameStop for quite a long time. And then we have the crypto community on the other side, which is like, you know, a different world altogether. And these two communities are kind of meeting at this intersection point with this partnership. between GameStop and Immutable. And I'm wondering if it's just worth it to talk to both communities, right? Because there are some people on the crypto side who might not be as familiar with GameStop and what they're actually doing. And there's some people who are coming from the GameStop side who want to learn more about immutable. Can we just talk about those two camps for a minute?
Starting point is 00:06:17 So what is GameStop doing in general? What has their strategy been? Talk to the crypto natives for us first. and why they're an important company to partner with. So GameStop is an incredibly, you know, historic legacy brand in gaming. Millions of people around the US all remember buying games from GameStop as a kid and their favorite experiences of going in stores. And obviously a couple of years ago,
Starting point is 00:06:44 we had this massive community following of GameStop where people became obsessed with sort of creating the new version of what it could be. And I think they've done an exceptional job, figuring out, well, where should we go next? And an NFT marketplace, which can capitalize on that cachet and probably the most rabid fan base in the world right now for any company is an exceptional move by them. So we're really excited to partner with not only their kind of historic 50 million customers, but also this new vision of what they're building. And it's not just, you know, a sexy headline. They've built an incredibly incredible team. They've built a large amount of full-time staff
Starting point is 00:07:24 working on this project. And they're working with what we think are pretty good people in the space like ourselves. So I think out of everyone to work with powering one of their NFT marketplaces, obviously we work with every NFT marketplace under the sign where we're talking to most people right now. If you're one and you're watching this right now, please reach out. But we're really excited about the distribution that GameStop can bring and also their relationship with massive publishers and games companies around the world.
Starting point is 00:07:49 Okay, let's talk about the immutable side then. So for somebody who's from the GameStop community, he's never heard of Immutable. What is Immutable? And they probably in this press release saw some other terms like Layer 2 and maybe Starkware and some other terms that maybe didn't make sense.
Starting point is 00:08:03 What is immutable? And can you talk about what this means for GameStop? So Immutable X is an NFT scaling platform. And it's built on Ethereum, which is the most popular blockchain and has the vast lion's share of NFT trade occurring on it. What we do is we make any NFT trades cost zero gas or transaction fees to use.
Starting point is 00:08:26 Typically, these will run up to $50 to $100 when a network is congested. We also make it completely secured. So you may have heard about $600 million bridge hacks this year. In fact, there's one two days ago that blew up on Twitter. There's been massive vulnerabilities with side chains or alternative layer ones. We use Ethereum security, and that means it's very, very difficult to compromise users' assets. We're also completely carbon neutral. And this isn't just a tagline.
Starting point is 00:08:53 We're not just paying a huge amount of money to carbon offset. The reduction in carbon footprint is drastic, more than 99.99% because we compress what they're using on the Ethereum blockchain. We use it as a settlement layer. And finally, we're specifically designed to bring liquidity to high volume projects. So really, the NFT market has been dominated by luxury NFT sales over the last year. The bulk of the $23 billion in volume was expensive JPEX like 4-8 Club or CryptoPucks. We think they're exciting, but as a company, we are focused on the democratization of digital ownership.
Starting point is 00:09:31 So how do we take items inside video games? And instead of having players just collect them over five years, be able to trade or sell them like you would if you bought cards in real life. And the same for other verticals too. And the best example I can give here is God's Unchained, which is one of our trading card games, games has more than 22 million NFTs, which is more than every other Ethereum game combined. And the average trade of one of those NFTs is two bucks. And that's what we're excited about. It's not expensive, ridiculous sales. I mean, they're cool and they're exciting because they show the power of digital art. What we're excited about, though, is how do we create true long-term
Starting point is 00:10:08 businesses where players or users buy and trade this stuff for their utility reasons? And we make that incredibly accessible. Every time you trade in a marketplace, that, order shows up everywhere. So we operate as a global liquidity backend. And adding on GameStop into that distribution means that every game developer or user who trades with us now has GameStop's marketplace, it's not the venue of distribution. So we're really thrilled. I think this is a fantastic like landmark or turning of the page for GameStop. And really one of the reasons why GameStop has this massive following, this massive energy behind it is because of the story of what happened to GameStop during the COVID crisis.
Starting point is 00:10:48 And what happened during the COVID crisis was that a bunch of hedge funds decided that physical brick and mortar businesses are just not going to make it. And so they tried to short GME into the ground. And then that created this possibility of the Wall Street Betts types to really, like, steward the populist side of GameSau. It was like, no, you're not going to short our company to the ground. We're going to short squeeze you. And it has turned into this massive narrative behind the Citadel hedge funds versus the Stimmy Check, you know, apes who all need to. to ape together. And it's turned GameStop to be this like symbol of of the people. While at the same time, COVID was happening and the leadership around GameStop was like, yo, maybe the brick and mortar
Starting point is 00:11:29 route is not actually the route for the future. Maybe we need to get into the metaverse. And this kind of seems like the headline. It seems like GameStop gets into the metaverse using immutable. And this partnership really seems to be about like really showcasing where GameStop really thinks the future is. And the future is using NFTs and cheap NFTs and many, many NFTs enabled by Immutable to really start to open up these digital virtual worlds that we all know are coming. We're just waiting for companies like GameStop to build them. And they're using Immutable as the back end to really start to build out their new business model. That's my take on like this story of GameStop. Robbie, do you want to add anything to that story? Or how do you feel like I did with that one?
Starting point is 00:12:16 It's a brilliant summary. I think the GameStop's team is now very visionary. I think they've got a great set of executives who know where they want to go. And I think they also have a very credible technical team building this marketplace. So we're pretty excited to partner with them on this journey. And I think that when you look at the power of Web3, you've got true initiative. And the other big value prop is incentive alignment, which has never really been before possible at this scale. And that's all companies do.
Starting point is 00:12:43 They organize individuals to achieve a common goal. And a community incentivized by a common goal of creating an NFT marketplace, which can be fueled by the power of play-to-own loops and tokens and Web3 designed communities, there's going to be one of the most powerful entrants to the market that we've seen. So I think we're seeing the merging of one of the most rabid fan bases in history and an incredibly evangelistic fan base and incredibly switched on fan base with something that can turn all of that into true value and market share. So we're pretty excited.
Starting point is 00:13:16 So immutable X is it's not the only NFT marketplace. It's not the only NFT back end that GameStop could have chosen. So why did, what about the properties or features of Immutable X? What, in your opinion, were the reasons why GameStop decided to partner with Immutable X. Like, what is unique about Immutable X that GameStop was like, yes, please? So I think there's a couple of things. The first is our focus on gaming. So Immutable is really, as a scaling solution, focused on NFTs, obviously.
Starting point is 00:13:46 Obviously, that's why we're dedicated to, if you want to build a complex DFI protocol, go and, you know, use something else. Like, that's not what we're focused on. We're focused on making digital goods accessible to businesses. And that means the APIs we use to allow you to build on us are ridiculously, ridiculously easy to use. And I think that's incredibly significant for games because they want to come in and make something easy. They don't want to muck around with smart contracts and they want to have an economy that is secure and safe. And we make all that easy to do. So if you have a large brand like GameStoy,
Starting point is 00:14:16 who was going to be pitching. I mean, when GameStop launched this thing, the amount of inbounds they received from developers wanting to build was like insane. And so we enable all of those developers to come and build something that's secure, that's scalable, that's carbon neutral, most importantly, without actually having
Starting point is 00:14:33 to mark around with smart contracts. The second thing is, like our core focus on gaming means that we have a really, really strong pipeline of people that we're going to work with. So does GameStop. And so I think collaborating on that and kind of working on the going to market side together is part of the reason. I think the third is we've been in talks for a
Starting point is 00:14:51 really long time and mapping up this product for a really long time. I mean, by far the better half of a year. So this has definitely been something we've thought through quite deeply. And obviously, we want to work with as many NFD marketplaces as possible. And I think GameStop is going to be an incredibly significant entrance to that market. So Robbie, can you tell us exactly what's being built first? Do you think? I mean, you've been saying NFT marketplace, right? And there are, of course, so many different types of NFTs. You know, even within the gaming subsector of NFTs, there's like items, there's collectibles, there's cards, there's, you know, skins, there's things we haven't even thought of. Do you have any inkling on what GameStop is going
Starting point is 00:15:32 to build first as part of this NFT marketplace? Yeah, so this is, I think, why we're partnering, right? So we're working together on the go-to-market perspective is their, you know, default kind of gaming partner. And our goal is really, how do we get long-term gaming businesses. And so to me, that is, how do you have businesses with negative chain that grow over time? And for reference, if you look at something like God's Unchains volume, it's not like a PFP, which is like this. It's literally a million dollars every day. And that kind of consistency is important because it shows you're generating utility that is real, you know, user-driven demand. And so businesses or gaining businesses that want to generate long-term businesses where the NFTs are a core part of
Starting point is 00:16:15 incentivization and growth loops are what we're interested in. And there may be collectibles inside of that within the gaming sphere. I think it's a broad remit. And obviously we're going to be assessing for what we think is exciting. Personally, my two bets on what's going to be big this year are kind of high volume NFT projects which use play to earn and share to earn loops incredibly effectively to grow the games. And what we're also going to see is the quality of gaming content just skyrocket. Because right now, like there's a few NFT games. The quality generally is actually pretty low in terms of the games themselves. And that's just because it takes a while to build this stuff.
Starting point is 00:16:50 They're like movies. You can't build a good game in six months. You know, we've been building Godson Chain for three and a half years now. And so we're going to see the quality drastically kind of equilibrate to industry standard for what games should be. And I think that will also help with the brand of gaming for major and mainstream users right now. And the other thing I'm really excited about is UGC and unlocking meaningful economies. Because if you look at what NFEs are incredibly powerful,
Starting point is 00:17:15 it's creating efficient markets around long-tail petrogynous assets. And if you look at platforms that have been most successful in the last decade in gaming, they are ones that are open to creators defining the supply. So Roblox, Manticore, like epic games and the stores which allow, you know, third-party creators to start attributing value, Minecraft, which has been such a giant success story for Microsoft. All of these platforms, you can now create true player incentives for for end players rather than paying them cents on the dollar. And I think this is the general trend of Web 3. Stop giant tech companies from extracting value while paying creators, literal pennies, and instead empower them to get fair prices for their assets, where instead you probably monetize
Starting point is 00:18:00 via secondary marketplace clips or owning a share of what the community owns and having incentive alignment as you go toward a common goal. So I really want to drill actually down into the details of what GameStop is actually building. Does this make them something closer to like Steam or origin. If you're telling me that developers are coming to GameStop knocking on the door saying, hey, we want to build using your backend now. Like, well, what's actually being built? Are they building just like the end, like the virtual digital asset marketplaces for games that already exist? Or are they allowing game developers to come build on their platform to tap into digital goods? Like, what does it look like? What ultimately will this look like from the consumer or the
Starting point is 00:18:39 gamer? So obviously, the game's going to come and, you know, build. The goal is, come and use a Mutable Lexus APIs, which make it really easy to use. I think that's what we're kind of bringing to the table is the ability to build an NFT gaining business and have those assets distributed and traded via this massive NFT aggregator. So I'd say it's probably more similar to a LuxRare, a fractal and OpenC in the early days. And obviously, the business strategy will evolve over time. Okay, so it's a place, for those that aren't too familiar with Looks Rare or OpenC, these are NFT marketplaces that you probably heard in the news for things like board apes or
Starting point is 00:19:16 crypto punks or, you know, insert your profile picture NFT here. But you're saying that this, it could be an NFT marketplace that is generalized for many, many types of different games, many, many types of assets. But because they're built on immutable, they are probably more likely to plug right into games. And so if you are playing your game, but you're really missing that sword, maybe you go to the GameStop marketplace to check out what swords are available so you could buy the swords there. Is that perhaps the take? Precisely. And my favorite thing about what we're building is we really view the future of trading
Starting point is 00:19:48 as occurring not only in these giant aggregators, but also inside the games themselves, because that's often where the best experience for a player to sell something might occur. And the beauty of what we've built, which is our orderbook that operates as a back end to each of our marketplaces we integrate with, is you could be, let's take a hypothetical inside, you know, Minecraft or Alluvium, who we do work with, and sell your asset that you earn by a play-to-earned system inside the game, which is frictionless, and you're going to hide all of blockchain
Starting point is 00:20:18 from a user, and then to have someone on GameStop, say, come and buy it from GameStop's marketplace, because those orders automatically connect liquidity on a Mutable X's orderbook. So that's really cool as well. Robbie, I hope you stick around because we have a few more questions to ask you, particularly about this $100 million fund, where some of these. numbers are coming from. There's an SEC filing about this partnership. It was that big, and you can bet the Wall Street Betts community has dug into the details of this and have some questions. I think we're the top post right now. Yeah. Well, we have some questions we're going to relay about those filings and the
Starting point is 00:20:54 finances behind this. But before we do, we want to thank the sponsors that made this episode possible. When you shop for plane tickets, you probably use kayak, Expedia, or Google to compare ticket prices. So why would you limit yourself to just one exchange when you trade crypto? When you make your trades, you want to make sure you're getting the best possible price on your trade, and that's why you should be using Macha. Macha has smart order routing that splits your trade across all the various liquidity sources in Ethereum, and is also operational on Polygon, Avalanche, finance smart chain, and other chains. Trading on Masha is super easy because it pools the liquidity for me in a single easy-to-use platform and allows me to make limit on-chain orders, so you can set and forget your defy-trades,
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Starting point is 00:23:03 and help steer Uniswap in the direction that you think it should go. Thank you, Uniswap, for sponsoring Bankless. All right, guys, we are back. We're talking with Robbie Ferguson about this immutable and GameStop partnership. Super exciting. There is a number thrown about in the headlines, and I think this is part of the GameStop SEC filing as well, which announced this $100 million fund.
Starting point is 00:23:26 There's some token economics going on here. Can you tell us about that? So where is the $100 million coming from, and where is it going? What's its purpose? So the immutable X token is where it's coming from. And obviously, if you look at the tokenomics, that token, the vast majority of that, we are giving away, or the foundation is giving away to community members
Starting point is 00:23:50 who want to grow the platform. And so some of that is through user incentives, where every single person who trades on IMX gets IMX. And the other is through business partnerships. And so this is essentially us saying, hey, we're going to earmark 100 million dollars of that. Two games companies specifically want to build an Immutable X's API as a platform and orderbook and distribute via GameStop's marketplace.
Starting point is 00:24:13 That's cool. I'm going to pull this from the SEC filing as well. So it looks like there's a $100 million grant for what you said for, you know, NFT content and the community. And then also potentially a grant of up to 150 million in IMX tokens based on some certain milestones that the company would achieve. And imagine these milestones are a GameStop type milestones. And there's a number, like the simple ones execute the contract and, you know, start launching this thing.
Starting point is 00:24:42 But there are some milestones around transaction targets. I'm curious what, you know, what these are about? Like, what are these transaction targets? Is there some incentive to, you know, increase volume on this GameStop NFT platform? Can you talk about that $150 million? Yeah, in the milestones. Yeah, obviously our goal is to have long. term incentives for us as partners.
Starting point is 00:25:04 And the goal is within two years at more than $3 billion, US, worth of NFTs traded on GameStop via Immutable X. $3 billion. Okay. And I want to actually unpack that a little bit because NFTs on the Ethereum L1 are not, that ecosystem is not really a high volume ecosystem. It's a high value ecosystem because like Cryptopunks are like a quarter million dollars. But Immutable X is going for the other end of the spectrum.
Starting point is 00:25:31 I mean, it is really trying to incentivize total aggregate, just trade volume, like how many trades. And that makes sense to partner with games and gaming ecosystems because, you know, gamers do a bunch of transactions in their economies. And so it's kind of a high volume fake digital world that's now becoming a real digital world because it's now becoming into assets on Immutable. Robbie, can you just go into the business model behind Immutable X and why it's, it really, really wants high volume stuff rather than. high-value stuff? Of course. So first off, we like high-value stuff. It has a place on our platform.
Starting point is 00:26:08 If you look at the book games drop with Gary V we launched a few weeks ago, there were, you know, over $50 million of GMV in the first few days. There were hundreds of assets traded for tens of dollars, many for hundreds of thousands of dollars. Those are awesome. And our goal is to provide maximum liquidity. So if you can't get the best possible price for your high-value assets on Immutable X, we're not doing our job. And that's why we built on Ethereum is because it natively has that premium for assets based on that security, liquidity, and interoperability. What I am saying that is in terms of our target customers, we want businesses where there
Starting point is 00:26:44 are going to be millions of users. And within the context of those low value trades, there will absolutely be high value trades. Look at gaming. You often have vast majority of revenue coming from whale customers, but then the context of hundreds of thousands or millions of people wanting to play that game and bring overall value to the ecosystem through utility given demand. And I think that's the cool thing. We're obsessed with utility NFTs. We want people to be buying NFTs for a reason, whether it's to own land with utility or to use the item in a game or because of some awesome stream of provenance.
Starting point is 00:27:18 That's the stuff that's going to weather at bear market. That's the stuff that's going to grow. And that's the stuff that will be able to take us to a billion players. So that's kind of why our target audience is core long-term gaming businesses. And obviously, Immutable X is completely permissionless and open fit everyone to use. We've had literally over 1100 people built in our test environment. That number was at 180 at November 1st. And the goal is to be able to allow anyone to build a successful NFT business in terms of what we spend our active company efforts on. We're very bullish on gaming and like long term high volume NFT projects. So I'm assuming there's a bunch of people watching this stream coming from the GME GameStop side of
Starting point is 00:27:58 things, as well as just like, you know, the trad gaming side of things as well, who are perhaps hearing about Immutable for the first time or just really learning about the possibilities of NFTs with games. Do you have any recommendations for them? Where can they go to actually get their hands dirty in NFT gaming with Immutable? Do you have any like favorite games that you like to play that people that are trying to figure out what the hell this thing actually is that GameStop's building? Where can they go get a taste of that? Yeah, of course. I won't be too biased and mention just immutable customers. So obviously the big thing has been Axi Infinity last year was a major, major game and paved the way for lots of ways people think about tokenomics. God's Unchained,
Starting point is 00:28:38 I think is the second most popular blockchain game in the world right now by players. We have hundreds of thousands of weekly active users that's been growing kind of 10 times every three months, which has been pretty insane. That's designed to be really mainstream. So like your favorite trading card game, it's ridiculously easy to use. Something I talk about is for the first three, three years of building this game, we never even mentioned the word NFT, and we still don't, if you go on godslan chain.com. And the reason is the value of NFTs should not be, hey, you're using an NFT game. It's, hey, you're playing a game that gives you more value that allows you to sell things, that allows you to trade things, and that gives you real economically meaningful guarantees.
Starting point is 00:29:17 And this isn't bullshit. Like, look at history. Opskins, which was a Counterstrike Go Skin marketplace built on Steam, was a $300 million company. that was killed overnight because Steam decided to shut down or restrict trade locks on assets. People in Eve Online care so much about governance around the in-game economy, but they send a delegation of 10 expert players every year to spend a week at the company's servers, guaranteeing what changes they're going to be making over the next year. We've seen time and time again how much people care about these economies, like this is their lives, and it's only going to become more serious and more meaningful.
Starting point is 00:29:56 And to think that that's going to be owned by a database or owned by a company like Facebook is disgraceful. We need to build true property rights. And that doesn't mean speculative, scammy NFTs. What it means is you play a game and at the end of two years playing it, maybe you can sell your items or you can have fun trading with people for low values. That's when we're going to see true mainstream games grow and kind of be the Trojan horse, the crypto behind it. Yeah, I feel like this is why there's so much values alignment between. the crypto community and kind of the GME GameStop crowd is because it's all about the little guy versus the big guy here, right? It's all about like individuals should own their own property rights.
Starting point is 00:30:37 We shouldn't be able to be deplatformed, whether it's on Robin Hood or whether it's in like a game that we play. But there's still lots of skeptics out there. And, you know, we've used the term NFT a lot in this episode so far. And you said even God's Unchained, like we don't use the term NFT, it's just about individual, like it's your property rights, like true ownership is really what an NFT means. But what would you say to some of the criticisms? Why do you think there's some pushback out there in the traditional gaming community about NFTs?
Starting point is 00:31:07 And how would you address that criticism, Robbie? I think we have to prove ourselves. I think we have to generate a mainstream game that has hundreds of millions of players and you don't even know it's NFTs under the void. It's as simple as that. I think talk is useful to showcase intent and what we're building towards. Until we do that, we haven't actually proven our value. So that's kind of my short take. One last question for you, Robbie. We talked about this a little bit when we had you on for our Cia of the Nation show a few months ago. But the business development side of immutable is just absolutely killing it. GameStop is just one of many significant companies that has come to be built on immutable. TikTok also comes to mind. What's next? What comes after GameStop? Any other things that you can tease?
Starting point is 00:31:54 Yeah, so we'll be launching many, many marketplace integrations over the next two quarters. Obviously, we've already announced our integration with OpenC, which is actively being worked on. We'll be working with many more major gaming partners as well. Obviously, there's now more distribution with partners like GameStop being added to a Mutable X. So, yeah, I'm really part of the BD team. I'm also really proud of the product team because if you go into these conversations and you have a shitty solution, you won't win them, right? Like there are numerous dead L1 blockchains out there just offering giant buckets of cash to try and win deals because they don't have a solution that people fundamentally want to use, which is why that number of 1,100 developers building an art test net organically quadrupling since November is so exciting because, sure, you can go out and pay heavy grants to win big deals. It's much more difficult to build a developer platform that businesses organically want to use.
Starting point is 00:32:47 And that traction is what excites me the most. This is awesome. This is, I think, an exciting time to be in crypto, exciting time to be in gaming. As we see, like, these gaming studios being swallowed up by larger and larger companies, the Microsofts of the world, it feels like we need digital property rights in our games more than ever. That's what the Metaverse actually is. It's not about Mark Zuckerberg's virtual world and some lobby you go hang out with. It's about digital property rights and NFTs immutable is part of that story.
Starting point is 00:33:16 And now so is the GameStop community. Robbie, thanks so much for joining us on bankless. It's been a real pleasure, man. Thank you, both. Always a pleasure. Guys, if you'd like this episode, David and I talk routinely about crypto things, NFT things, all things that we think are worth paying attention to. Subscribe to the bankless channel if you're watching this on YouTube and hit the like button as well. David, anything else we should say before we sign off? Well, one of the things that has always made me really, really excited about crypto is that
Starting point is 00:33:47 it's just going to infiltrate my life and hopefully make it a lot better. And that includes the games that I play. It's been a while since I've been a deep gamer, but I really think I perhaps will get into it when some NFTs and crypto economics make the games a lot more real, a lot more lifelike, and a lot more fun. So Robbie,
Starting point is 00:34:05 thank you for helping build out a bunch of really cool environments that I hope I get to play with in the future. Well, hopefully we can get you addicted again, David. Yeah, like David needs another addiction in this life. Guys, as always, none of this was financial advice. All of these things are risky. You could lose what you put in, but we are headed west. This is a frontier.
Starting point is 00:34:27 It's not for everyone, but we're glad you're with us on the bankless journey. Thanks a lot.

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