Bankless - SotN#19: HARDENING! with Demian Brener from Open Zeppelin

Starting point is 00:00:00 What if you can create ads with AI that were winning? What would that mean for your business? Well, I'll tell you what would it would mean. It would mean that your ROAS would go up, your return on ad spend. It would mean that you might have a really profitable business. So it's incredibly important to know the skills how to prompt chat GPT4O, which is this new image model that everyone is talking about to get the most out of it. But the problem is, how do we know how to prompt these things?

Starting point is 00:00:34 Well, I brought on a guy who's world class at creating winning ads, winning memes, winning visual content from Chad GPT4O so that I can learn how to do it. And you can learn too. Enjoy this episode. This is really fun and creative. And I think you'll enjoy it. We got Jacob Pozo on the pod. This guy is going completely viral.

Starting point is 00:01:07 with all these ads that he's creating using ChatGBT,GPT, 4O, Image Search, had to bring him on the pod. Jacob, by the end of this episode, what are we going to learn? Thank you. I'm happy to be here. We're going to learn, we're going to teach people how to create ads ready for the ad account using ChatGPT. It's in about two minutes. It's that simple.

Starting point is 00:01:34 And not just any ads, banging ads, right? Yeah, yeah. I mean, these ads are sick. These ads like blow me away every single time. I see them come through. Cool. So we're going to show four ad examples and give away the prompts. And then at the end, we're going to do two live cooking examples to show you how to do it. And yeah, let's just get screen sharing and get people, give people the sauce. Yeah, let's do it. Let's do it. So I guess something to be aware of when it comes to these, using chat GPT compared to image examples, people might be familiar with like mid-jorney flux, ideogram, stuff like that, is because it's a multimodal language model, it's not just a chap. It's not just a pure image model. The prompting is way less important. And the prompting, you can actually be pretty straightforward.

Starting point is 00:02:36 And it has a much better understanding of intent and creativity. So the important thing I found in creating good ads are actually the inspiration images and the product images that you provide. So my general advice when creating ads, and we can see this first one, which is a really cool one that I created for Jones Rowan Beauty, is providing an inspiration. ad that you wanted to adjust or you wanted to use and then providing your own custom image. So we can read through the prompt and you can see it's actually fairly basic. It's just add this image to the top of the ad with the product image overlapping the bottom of the image and the heading and subheading below. Right.

Starting point is 00:03:21 So we can see the original ad, which is the Jones Road beauty ad that I pulled from just an inspiration source. And then the image that I'm referencing, just an image from their website of a woman kind of displaying that product. And if we take a look at the actual ad itself, it followed those instructions really nicely because GPT4 is like a really, really intelligent model. And so it understands my intentions really well. So you can see we have that woman at the top. We can have, we have the overlapping products overlapping the bottom of the image. And then we have the text below. So you can see like taking an inspiration ad or taking kind of a reference ad and then providing your own imagery is a really nice way that you can create super consistent and reliable ads by just making edits or adjustments to them.

Starting point is 00:04:14 And if you really want to play with conversion, you would just take, you know, a hundred characters, you know, men, female, old, young, all different colors and see what converts for different audiences. right? Exactly. Yeah. So I mean, you may have certain key audiences or personas that you're trying to target with your ads and you can just, you can generate your own images because chatchipt is amazing a creating photorealistic images of different audiences or you can pull in your own from your own photo shoot and just throw them in here. And when the API becomes generally available, this is going to be trivial. It's literally going to be like this is your inspiration or like reference ad. These are all the different audiences just like boom, boom, boom, smash them out and you'll have 100 ads waiting for you in like five minutes. Yeah. And why that matters for people is

Starting point is 00:05:09 because ultimately, you know, the game is how do you create ads that convert? And it's really a game of experimentation. So what this does is it allows us to experiment at scale. And you don't know if it's like this woman looking to the left or looking to the right. or with blonde hair or with red hair, that's going to be the difference between, you know, a 2, you know, 1.6 ROAS and a 2.8 ROAS. Yeah, yeah. Marketers have these saying nowadays that the ad is the targeting, and this is just a way that you can actually do it at scale.

Starting point is 00:05:46 Cool. I love that. Can we, I mean, this is a simple example. Like, I get it. Let's see something else. Yeah, let's do it. Let's go to this one, which is a little bit, different with no reference images. So this ad is an absolute killer. Can I ask you something before

Starting point is 00:06:07 you get into it? When do you know to do a reference image versus not a reference image? So, okay, a super important thing to understand about these models is that they have a really good understanding of well-known concepts, ideas, brands. So it knows Nike really knows. well, it knows Adidas really well. Even like the classic online ecom brands, like it knows Ridge Wallets really well. And so in that sense, you can prompt it and you can just say like a Ridge wallet, you know, and it will understand what you're talking about. But if it's your own product that is relatively new, relatively small and you don't have

Starting point is 00:06:49 a lot of online presence, and I'm talking like a lot of online presence, like millions of dollars and ad spend a month kind of presence, then you should always provide a reference image. But for like Adidas, everyone knows Adidas and so it's going to do this. It knows it really well. Cool. I didn't know that actually. So that's helpful. Yeah.

Starting point is 00:07:08 Yeah. It has a really good understanding of certain things and others it just doesn't know. All right. Let's rip through the prompt. So this prompt is one from Sora. Sora has like they're an explore page and I found this one and I thought it's really, really incredible. But it has a lot of really good lessons in here.

Starting point is 00:07:32 So you can see using the ultra-realistic or photorealistic keyword is really important for creating photorealism images. Otherwise, it can sometimes default to something that looks a little bit cartoonish or weird colors, but photo realism, it is strong, but using that keyword is important. And then you can just see it's a really strong prose description of the image. A female runner is captured in mid-stride, running laterally in the foreground, wearing her performance gear. Behind stands the Egyptian desert with the pyramids. So this one is fairly long, but it's a really detailed prose description of your desired image.

Starting point is 00:08:16 But you can see it has some really nice other elements like font type XO2 bold italic. stuff like that for it's a similar concept for well-known funds it is going to have a decent understanding and representation of what those fonts mean because it's seen enough of that content on the internet so people can mess around and play around with that similar concepts are like in order to making adjustments is like styles like color styles and also aspect ratios you can make adjustments in the prompt to aspect ratio similarly so here's the ad. you can see it's very creative. You can see the woman running with the pyramids in the background and the Adidas shape.

Starting point is 00:09:01 Something just really creative and really nice. And that was like literally impossible to do before. So sorry, did you say that you used SORA for the prompt? Is that what you said? So I highly recommend people check out SORA. Sora, it uses the same underlying model, but they have an explore page where you can see people. It's a really good way to understand. understand how people are prompting and how the best prompts work and for ideation.

Starting point is 00:09:29 If you click on any image in their explore page, it shows you the prompt. Can we just, can we check that out real quick and do a little detour? Yeah, of course. This is a piece of alpha that people do not know about right now. I don't see anyone talking about it. Another really cool thing is I think SORA is better at it has less strict. policy guidelines and it's better at photo realism. I don't actually understand why that's the case considering they probably use the same underlying models, but I think that it's less strict

Starting point is 00:10:06 and yeah. So, but if you can see, so an image came through, for example, of this guy. Kind of post-Mallon energy. Yeah, yeah. Like, but, but. I hyper photo realistic. Like that is that could be a photograph, you know. Um, and we can click on it and you can see the prompt. If weird Al and Post Malone had a baby. Yeah. Um, but you can click on it. You can see it. And you can also adjust it or edit it. Um, so I could come in and I could remix it from here. I could adjust the prompt myself, you know, so I could like literally just start rewriting things. Um, or I can change the aspect ratio, or I could upload my own reference images. So yeah, very, very, very cool. You can see here I could like upload a reference image to make adjustments. But it's just a

Starting point is 00:11:06 really, really great place for people to go through and just scroll through and understand, look for prompts that may work for them. Some of them are ads that you'll be able to see and you can make your own clever adjustments that way. Yeah, I think what's really cool about this is this gets your creative faucet going. So I think the game right now is looking for an aesthetic that isn't being used in your space. So if you can figure out how to do that and just sort of explore this and be like, oh, wow, this would actually really, this like picture of, you know, the Grand Theft Auto thing would be really cool as a meme in whatever space that I'm in. boom, all of a sudden, like, that's going to get you a bunch of likes, going to get you

Starting point is 00:11:55 a bunch of followers, going to give you affinity. So that's what the game is about. And I love this because I'm always struggling. I'm actually struggling with the prompts, to be honest. Like, I don't know, I know that, you know, sometimes I'll throw in a word like hyper-realistic. Like, it takes me a while, basically, to get to that word hyper-realistic. And I'm just, like, wasting time. So I think what's cool about this is it shortens the time to value and also gives you ideas that you wouldn't otherwise have, have had. Yeah. Yeah. Yeah. Absolutely. I think that like the, the reference images is a really good way to short,

Starting point is 00:12:29 shortcut like the prompting issues. But if you need help with prompting, I mean, it's, it's really important to be very clear, very direct in what you want. And another piece of, another piece of information is if you struggle with the initial prompt, it's important not to carry on in the same conversation and try and adjust your image in the same conversation because you generally get through a cycle of worse and worse rather than actually improving because it's using the generated image as its reference for the next one,

Starting point is 00:13:06 which can have its own inherent flaws. So I always tell people, if you want to adjust a prompt, start a new chat and make the adjustments to your prompt in that new chat. And the images are going to be consistent enough that it's going to be similar to the one that you first got with the improvements in your new prompt. So that's something else that is important

Starting point is 00:13:27 when trying to prompt and create these things. Should we move on to the next example? Yeah, let's do it. This is another example of product image plus reference image. So you can see I found this original reference image for Rise. I then took the Athletic Greens product imagery and I just gave it some really clear prompts. So I said, recreate this ad for AG1, adjust the background to benefit Athletic Green style, change the price. You can see over here to $110 slashed out to $85 now. And then I said generate the image.

Starting point is 00:14:07 The reason why I said that is sometimes it will try and generate text, which represents the ad. If you just say generate the image, you're going to consistently get image results. And I mean, if we look at this ad, it's sick. Like, it really got it well. It looks amazing. It got these like icons over here. It even got this like cool gradient color in the background, which is really incredible. Change the background.

Starting point is 00:14:29 As you can see, place the images, which the products, which look incredible. It got the pricing right and the copy is pretty nice. And like it fits really well. It's scented and everything. So, I mean, this is probably a runable ad. And it was very, very easy to make. Yeah. And it's, you know, a couple of things going through my mind.

Starting point is 00:14:52 One is like, it somehow feels dirty, though, you know? It's like in the sense that, and I'm curious to your perspective on this, like that other company rise spent all this time and money, maybe even tens of thousands of dollars figuring out this ad and ad copy. And then in like a few seconds work. I mean, we're kind of, we're remixing it into, you know, for AD1. So I'm curious, like, how do you, is it dirty or am I just too clean here? I mean, to be honest with you, the way that most of these companies work is they are finding inspiration ads. There's like 50 companies that do this.

Starting point is 00:15:36 They provide your inspiration ads. Or they're getting templates, which are recreated ads in Figma files or Canva files. There's companies. that basically just do this at scale. And this is how people are making ads right now. So I don't think this is dirty because I think this was already happening. It was just happening physically. People were looking for inspiration.

Starting point is 00:15:58 They were using templates. Now, chat GPT just let's just as it for you. So I mean, from what I've seen, this was already happening. This is already happening. Yeah. This just makes it a bit more accessible to anyone. but it was already happening. All right, let's move to the fourth example.

Starting point is 00:16:19 Yeah, let's do it. Last one is I wanted to show was changing the concept of an existing ad. So I found this Ridge ad, which was, which is kind of a Black Friday ad with their gun metal wallet. and I swapped it out for this green Ridge wallet. And I said swap it out and change it to a Christmas style ad. And I mean, there we go. It's definitely a Christmas style ad for this wallet. And yeah, you can see, again, the prompt is,

Starting point is 00:16:58 because the reference images really, really do a great job of replacing the need for super strict prompting. It's like a picture's worth a thousand words. That's literally the case here. So very simple prompt and we can take a look at the ad. It's pretty, it's pretty great. What do you think? I think, yeah, I like it. It just gets me thinking that there's, like, there's the big,

Starting point is 00:17:22 temple, you know, major holidays, the Easters, the Christmas, the New Year's, Valentine's days. And there's probably a bunch of like little funny ones, you know, like National Hot Dog Day. And stuff like that, which you're, there's, probably alpha and focusing on that. There's probably also alpha and targeting people on their birthday. It's like happy birthday, 30% off by Ridge Wallet. Oh my God. That is, that's, that's a great idea. So I think, I think this is what excites me about all of this, right? I mean, is the fact that the targeting is going to get a lot more personal. It's going to be a lot

Starting point is 00:18:03 more funny. It's going to be, ads are going to be a lot more entertaining. And it's, it's really up to, you know, the idea people to come up with these ideas. I'd love to show you this one that I put together, which relates to that, which is, I took an ad. I wanted to do one for Rippling. Did you see the Rippling deal controversy with the spy? So we'll wait for this one to load, but you companies now have the ability to take advantage of short like new cycle moments like they never could have before because it was expensive prohibitively expensive and slow. So I wanted to make an old Wall Street Journal, Star Hill newspaper ad. And it's rippling so good.

Starting point is 00:18:49 Our competitors can't even resist sneaking a peek, which I thought was pretty funny. But yeah, it's like it's a different style to what they'd be able to do before. It's got really clever, funny copy. And it takes advantage of a moment. You know, and this could, you could have AI just like ready to do this, like watching Twitter, watching some other news feed that you want and just like it's just on it. And these could be produced en masse. And where, you know, you mentioned, I think it was with the, well, actually with a lot of these, you're getting these ads. So where are you getting these ads? You're going on meta, meta's ad library to get these ads. Like where could people basically get ad inspiration? Yeah, the one that I use. use is Creative OS. They have their own inspiration and templating tool. Some other good examples are for Play. I think the recent icon.me is one that recently launched that has all of these. It's basically becoming a staple of any ad building tool. So they basically read in the meta ad library.

Starting point is 00:19:54 They tag them and they make it easy to search over them. So Creative OS, Foreplay, those are some really good ones to check out. Cool. Those are our four examples. Do we want to do just live cooking one or two just so people can get in your head as you know you're coming up with ideas and what you're thinking about as you're doing it? Yeah, absolutely. Let's do it.

Starting point is 00:20:22 Do you have any companies you want to use a target? I mean, we can use my, you know, my own company, I guess. So, like, I'd love to create an ad for one of my own companies. Okay. Which one? How about LCA, which is our design agency for the AI age?

Starting point is 00:20:50 So we work with like Dropbox and Salesforce and figuring out what do their AI interfaces look like and help them figure that out. We've never done ads before. so it would be cool to try it. Let's do it. What's the domain? Late checkout. Agency.

Starting point is 00:21:09 It's like literally a landing page. I'll talk people through exactly how I'm thinking about this and like the important elements of an ad. So the important elements are this logo up here and specifically kind of your typography and this use of bolding and italics. you know like that's really important to capture um as well as the coloring and then also some of these um these these these like maybe these brands that you work with like i really like this aesthetic so i'd probably begin by if this is an image i'll copy it okay it's not so i'll just i'll just take a screenshot of it it's fine um like that i just took a screenshot and then i'm taking a screenshot of this too. And then maybe kind of this down here as well. And can you see that I'm taking

Starting point is 00:22:12 screenshots by the way? No. Okay, I'm taking I've taken screenshots of of this content over here, this stuff over here. I've taken a screenshot of this content and of the logo too. So next thing I might look at, I would think like, okay, do you have any inspiration sources that you would want to use for the ad? Or do we want to kind of just like, do we want to kind of just like Yolow it? I think like the newspaper style theme that I put together could work really well for this because you've got that like paper theme. But you tell me what you think. I mean, I'm down to try that. Okay.

Starting point is 00:23:02 From a brand perspective, like LCA works with only a dozen companies per year. And if you look like the whole vibe is like it's almost like we're a SWAT team like and for your executive team. Right. So it's like pretty working with SVPs of Salesforce, CMO of Slack. So it's very, it's almost like we're selling a luxury product. So when I think of like brand inspo, I'm like this is more like. a protect fleet. You know what I mean?

Starting point is 00:23:33 And what I don't like about the newspaper is like the newspaper is like you know, when you're thinking of design from for AIA, you're not thinking about a newspaper, right? This is like futuristic. Yeah, yeah. No, absolutely. Okay. Let's do you want that like that vintage style or do you want like a futuristic style?

Starting point is 00:23:55 Because I'm thinking like one of those old vintage Rolex ads could look really great here. Yeah, that would be really cool. Okay. Let's, um, if I, if I go to another tab, I'm typing vintage Rolex ad. Okay, we can see if there are any here that we like. Otherwise, um, tell me if there's any that I like kind of, um, that, that, that, that, that, you particularly like or we could ask or we could just try prompted to do one oh go down scroll down the guy pointing this one yeah okay let's try i mean why like i just like the i don't know the

Starting point is 00:24:43 color stand out yeah it's kind of like it's like hey do you need AI you know you need AI interfaces he's a bit sad and and from a conversion standpoint like you you often don't want like sad angry people you want like happy people okay sick let's do it um so we're gonna go to chat gpte it's just loading

Starting point is 00:25:12 there we go and we're going to make sure that we have GPT 4-0 and now I'm just going to like bring in those images so I've got this one I've got this one and I'll show them

Starting point is 00:25:27 again um And then this one. So we've got kind of the who you work with. We've got some other kind of copy and the logo. And then we've got the inspiration ad. So a couple things to be aware of that may cause this to not work well. We do have to specifically prompt it to write English.

Starting point is 00:25:52 Otherwise, it might get confused there. And the text is a little bit kind of like low, over here. So let's let's see if we can if we can try and make sure that that comes out well. So do we need to say like this is a print ad and we're you know that we don't want a print ad. It's just inspo. You want to create something digitally. Yeah. Yeah. Let's begin prompting. So I'll tell you how I'm thinking of it. So we're going to start with the initial instructions. generate a digital ad for LCA. Let's check out agency.

Starting point is 00:26:35 It probably doesn't know who you are. I'm just going to assume it doesn't. So LCA is a SWAT team slash. How else would you describe it? Teams slash design agency for, you know, the most interesting brands on the planet, helping them with AI interfaces or helping them with AI, building AI first products. It only works with the best companies. So because I'm telling it this, it may kind of focus on this in the copy. see, but that's kind of what my intuition is telling me.

Starting point is 00:27:35 I have provided some screenshots from the website for you to use as inspiration in the ad, as well as a reference vintage Rolex ad as inspiration. as inspiration. You can use this to capture the luxury feel of the company. So, generate a digital ad for LCA lay checkout agency.

Starting point is 00:28:22 LCA is a SWAT team slash design agency only for the most interesting brands on the planet, helping them with building AI first tools. It only works with the best companies. I have provided some screenshots from their website for you to use as inspiration in the ad, as well as a reference vintage Rolex ad as inspiration. Use this to capture the luxury vibe of the company.

Starting point is 00:28:43 So we've got kind of main instructions and context and some more specific instructions. We are a little bit vague here because we haven't given it strict instructions, but that's also because I don't actually know exactly what I want to get out of this. And so I'm hoping for it to leverage some of its own inbuilt creativity. So let's just say generate the image. And by the way, before you hit Go, could you say generate three different versions of this?

Starting point is 00:29:19 Is that crazy? Right now, Um, I think chat GPT just does one at a time. And I think that's on purpose because their GPUs are kind of going crazy. SORA, you can control the number that you regenerate. I think you can generate up to four. So SORA is like basically the exact same thing. And maybe we could show people afterwards, but I'm just curious.

Starting point is 00:29:44 Just curious. Yeah. Yeah. Um, that's 100% coming. Cool. Okay. Um, any last adjustments you want me to make before we go for it? No.

Starting point is 00:29:54 I trust you and Jacob I trust. Okay, let's see. So this is what I would generally say is like a higher risk ad. You know, when I prepared some of the other ones, like I knew it knew what Ridge was, I knew it knew what AG1 was, and I gave it really strict instructions. But I'm really curious and really interested to see how this does.

Starting point is 00:30:17 It's kind of like relatively vague and we're kind of relying on its creativity in a relatively less well-known kind of company or product. So I'm actually really excited and curious to see how this does. And I think it will be really relevant to people if it can do well. So it starts off fully blurred and it's going to slowly generate from top to bottom. That's a good sign. And we can just kind of wait and see how it goes. And how often you one-shotting these ads?

Starting point is 00:30:51 Or is it more of it takes three, four, five, seven back and forth to get to something that really works? Depends. Depends. For something like this, it's usually like two or three times. And I think that's fair to kind of assume it's not going to one shot my intention or my taste every single time. But some of the ones that I demoed, that was first tried. Because again, it's low risk because I gave it strict inspiration. I gave it a well-known product that I know that it understores. stands and it's an ad that fits really well for the kind of product that I gave it. But this, we're kind of mashing up together a lot of different themes and a lot of different styles. Dude, I'm loving this already. Yeah, it looks sick. It kind of reminds me of some of the perplexity AI ads. I know if you've seen them. Yes, yes. Ooh, that's that's good copy. Or at least I like it. Leaders, a billion-dollar branch choose LCA to find their future.

Starting point is 00:31:54 I like that. Yeah. So we got the man pointing with the fire in the background. He looks like he's at a golf course or something. Yeah. This is the craziest game of golf of his life. I hope the logo looks pretty good and it got that typography nice. Oh, it's generating the watch. Okay.

Starting point is 00:32:21 So that's something. something now we know that we don't want the watch there, that we want to replace it with some other product. It adjusted the copy for us, but it changed the brand of the watch, which is funny. It might have thought that this is a watch brand. But, okay, this is like important. This is something to understand. This is what we know. And, okay, sometimes it gets, sometimes it gets caught like this. But it tells us that the image was created. So I'll just refresh the page and it should generate the whole thing.

Starting point is 00:33:01 The LCA Rolex, hilarious. It is hilarious. Okay, this is either a combination of my internet being weird or open AI is struggling, but this will come through. I saw Sam as like, our GPUs are melting, quote unquote. Yeah. Yeah. literally. I think like this this moment, okay, there we go. This moment for them was probably as big as

Starting point is 00:33:29 chat GPT itself. Yeah. But I think that looks that looks really good to me. It like kind of got the right vibe that we wanted. It got the copyright. It turned it into a more digital style ad with like the CTA over there. What I would do now, and this is a really important principle to understand, is I would take this and I would tell it, I would do this in a brand new chat. Do you want me to go through the next stage here? Yeah, let's do it. So I would literally,

Starting point is 00:34:07 this is going to be a little bit of me stumbling around. Let me just make sure all of these images are saved. So instead of you just replying in the same thread, we're going to open up a new thread. Yeah. It's not like entirely, entirely the most important thing in the world because we haven't provided it a strict reference product to go off of. But I personally have found that it produces superior results because it's going to be using that previous image as its reference. And that image is still AI generated. So the text is still a little bit worse. than your text here, the logo is still a little bit worse because it can never be more perfect than the reference. Like, that's kind of inherently impossible.

Starting point is 00:35:02 And so it's always going to get a little bit worse over time. So what do we want to replace the Rolex with? Do you have any ideas? I mean, we can, a couple of things come to mind. Like, one is we can show some of the, some of the, some of the, design work that we've done, but I feel like that might be a little too, like, I don't know, what do you think? Is that a little too obvious? Should it be a bit more abstract? I don't, I think it would be cool to maybe show the companies who you've worked with.

Starting point is 00:35:45 That's like maybe a, yeah, let's do that. addition, rather than generating a watch, show some of the companies. LCA has worked with provided in the reference images. Okay. So I've created a new thread, and I'm giving further instruction. So you can see we've got the original staff. rather than generating a watch, show some of the companies LCS work with provided in the reference images.

Starting point is 00:36:24 I'm just like making sure that it knows, making sure that it knows where it's coming from. So it doesn't think to hallucinate or make that up. And I think that's it. So any last additions you would want to make before we go for this? Let's let it rent. All right, let's do it. So how different do you think this is going to be,

Starting point is 00:36:48 like are we going to still get the same dude up top, basically or like what are you thinking? I would assume so. So there's like this concept of temperature when it comes to LLMs where temperature is the amount of randomness that comes out of each input given the same, each output given the same input. And I think the temperature on these is quite low. So generally if you give the same prompt, you can expect a similar response.

Starting point is 00:37:14 So for example, if you generate people and you use kind of a similar prompt, the people will come out looking quite similar. So I anticipate that it won't be very different, but the image will be the like Rolex should not be there anymore, the watch should not be there. Cool. And then from like a dimension standpoint, right? Like I want to be able to take this and actually like run it on meta,

Starting point is 00:37:48 run it on different platforms. Do you have to specify dimensions? It usually defaults to 9 by 16, but you can specify like one by one, nine by 16, different aspect ratios. Cool. And while this is loading,

Starting point is 00:38:07 I'm just to pepper you with questions. Yeah. Like, have you played around with taking some of these images and turning them into video content? because a lot of these ad platforms are running video, right? I've seen people take my ads and turn them into video, like animate them at least.

Starting point is 00:38:30 A lot of people will do that for kind of like for like DPA ads, like the display ads, but I haven't turned them into super strict into like pure, pure video. But I've seen animation of them. But I would recommend testing out, runway and Sora and stuff like that and being creative though um so okay we can see it is a little bit different we now have LCA there is he wearing a Rolex it looks like it yeah his um his he's no longer pointing he's now showing the watch which i don't know if i'm fully against at all

Starting point is 00:39:16 you know what I mean like it's a bit it's less it's less jarring it's more of like you know fist bump yeah yeah okay same thing i got caught um so we'll just refresh and it will come but boom yeah it's pretty it's pretty dope it's pretty cool it's got the it's got the logo right design firm for the ai age with the um subheading and all the different companies you work with um Fortunately, you guys work with well-known companies, so it got their logos right, which is a little hack for you guys. Actually, there's one company on this list we don't work with that they included, which is Disney. Oh, interesting. Not that I know of.

Starting point is 00:40:16 I don't think we work with Disney. Okay. Not that I know of, but overall, this ad looks really, really dope. Yeah, it's a cool ad. And like, it's probably not something that you would have put together. and it's only been like 10 minutes of us testing it out and we put it together. If we wanted to get more, if we wanted to get it more guided towards something that you like, I can talk through how we might prompt that.

Starting point is 00:40:43 So like we may, if we do one in pointing, we can't specify the man is pointing. If we do, did want to be stricter with the logos, we would say include all of these logos and we would specify them by name. If we wanted like the previous one, if we wanted it on the side, the text on the side with the image on the right, then we could have specified that. So now we have kind of the idea of what's coming out, what might come out. And now we can specifically prompt and specify what all of the different, um, the different ways that we want to adjust this because our prompting was kind of like relying on its creativity and it did a really good job there. But now we have the kind of the creative

Starting point is 00:41:21 juices flowing to be able to guide this towards exactly what we want. I love it, man. This has been fun. I appreciate you dropping the sauce, given the framework, given the principles, giving us an inside look into your head. I appreciate the free ad that you generated for us. Here this is my team. Jacob Pozel, appreciate you. We'll include links to follow Jacob in the show notes. Appreciate you. And if people want more of the live cooking around ads, how to create them, please let me know in the comment section and we can do more episodes on that i personally believe that this is an incredible time to create memes uh ads uh creative like this and stand out so um now's the time appreciate you thank you it was a lot of fun all right my man see yeah

Bankless - SotN#19: HARDENING! with Demian Brener from Open Zeppelin

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