Bankless - The Next Chapter for Pump.Fun | Co-Founder Alon
Episode Date: March 25, 2025Alon, co-founder of Pump.Fun, joins us to discuss the meteoric rise of their token launchpad platform, the controversial yet impactful role of memecoins in crypto, and the vision behind their newest p...roduct, PumpSwap. We dive deep into the cultural influence, sustainability mechanisms, and future possibilities for the memecoin launchpad ecosystem. Alon on X: https://x.com/a1lon9 ------ 📣SPOTIFY PREMIUM RSS FEED | USE CODE: SPOTIFY24 https://bankless.cc/spotify-premium ------ BANKLESS SPONSOR TOOLS: 🪙FRAX | SELF SUFFICIENT DeFi https://bankless.cc/Frax 🦄UNISWAP | SWAP ON UNICHAIN https://bankless.cc/unichain ⚖️ARBITRUM | SCALING ETHEREUM https://bankless.cc/Arbitrum 🛞MANTLE | MODULAR LAYER 2 NETWORK https://bankless.cc/Mantle 🌐CELO | BUILD TOGETHER AND PROSPER https://bankless.cc/Celo 🏦INFINEX | THE CRYPTO-EVERYTHING APP https://bankless.cc/Infinex ------ ✨ Mint the episode on Zora ✨ https://zora.co/coin/base:0x593367264faf6cdc105addb55036733e4e63fdf9?referrer=0x077Fe9e96Aa9b20Bd36F1C6290f54F8717C5674E ------ TIMESTAMPS 0:00 Intro 7:09 Pump.Fun Inception 13:46 Post-Launch Pump.Fun 19:09 Pump.Fun’s Impact on Memecoins 23:25 Making Memecoins Less Extractive 28:32 Pump.Fun 4Chan Aesthetic 36:57 Pump.Fun Moderation 47:37 Pump.Fun’s Success 50:52 PumpSwap 59:12 Creator Revenue Sharing 1:02:09 Pump.Fun vs Radium 1:05:41 Pump.Fun’s Social Elements 1:08:19 Content, Attention & Markets 1:10:56 Future of Memecoins 1:13:11 Are Memecoins Evil? 1:17:44 Pump.Fun’s Mission 1:20:17 Why Pump.Fun x Bankless 1:22:06 Closing & Disclaimers ------ Not financial or tax advice. See our investment disclosures here: https://www.bankless.com/disclosures
Transcript
Discussion (0)
Alan, I think some listeners, maybe most listeners, will see the title of this episode when they clicked on it.
And they'll say, like, oh, wow, Pump Fun on Bankless.
That is a weird combo.
Why Bankless?
Of all the podcasts that are out there, there are more like Solana interested podcasts.
There's plenty of options.
Why bankless?
Welcome to Bankless, where we explore the frontier of internet money and internet finance.
Today on the show, I'm hosting a conversation with Alon, a co-founder of Pump Fun, the meme coin launch.
pad on Salana. The idea of Pump Fun being on Bankless is probably already surprising to many listeners.
Bankless has not necessarily been the strongest advocate of meme coins, mainly due to their
inert nature and destructive market behavior that Memcoins tends to create. I did my best in
this interview to give Alan both a fair shot explaining what he sees in meme coins while also not ignoring
the reality that Pump Fun has been at the forefront of one of our industry's most extractive
market cycles, leaving behind it a trail of destroyed capital as what started out as a relatively
innocent meta of fund speculation turned into structural and systematized extraction into the hands of
just a few players. I went into this interview with Alan cautiously. I've never met the guy before,
and I'm wary of the idea of platforming a project that might just inherently be stuck in creating
only toxic outcomes for its users. I'm also wary of the idea that Pump Fund might be attempting
to use bankless to launder its reputation as it tries to turn a page.
with its product offerings with the recent introduction of PumpSwap, an AMM Dex on Salana.
During this interview, I also couldn't get the idea of Operation Berkshire out of my head.
For those I don't know, Operation Berkshire was a conspiracy by Big Tobacco to publicly deny
the existence of health risks associated with smoking and also fund pro-tobacco research
and generally undermine scientific consensus about tobacco.
The tobacco industry tried to influence policy and public opinion through front groups,
and media campaigns in pursuit of market growth by their industry.
There is a chance that meme coins are inherently stuck being something like tobacco for public health.
I think anyone working on pump fund is incentivized to not think that this is the case.
But we are in the early days of crypto and we are still in the early days of meme coins.
The future is not yet written.
There is a possible future out there for meme coins that are more productive and meme coins at the end of the day
are just a logical conclusion of what crypto brings to humanity,
the permissionless ability to create a financial asset.
So, whether we like them or not,
whether they represent a scourge on public health
or the beginnings of a more equitable future,
this will be determined by the leaders of the meme coin industry.
And with that preamble out of the way,
let's go ahead and get right into the conversation
with Alon from Pump.com.
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Bankless Nation, excited to introduce you to Alon. He's the co-founder of Pump.compt. Fun. By now,
I don't think needs any introduction. It's the token launch pad on Solana, primarily known for
launching meme coins. At its peak, over 60,000 tokens were being launched on pump.com fund
per day back in January. I think today we are somewhere near 9 million total tokens that have
ever been launched on the Pump Fund platform since its launch in January of 2024 with
about 15 million unique addresses interacting with the Pump Fund tokens. Pump Fund charges a 1%
fee on all trades that go through its bonding curve model, which has generated Pump Fund
an astounding $600 million of revenue to pump the company and its investors.
making it one of the most wildly successful applications in the crypto space in recent times.
Alan, welcome to bankless.
Thanks for having me, David.
Really excited to chat about pump fun, meme coins, anything that we want to discuss,
especially addressing your audience is a major privilege.
So, you know, thanks again.
I think, like I said, people understand pump.
Dot fun.
And also, by the way, pump.
Fun or PumpFun?
Yeah, I've been struggling with that myself.
I love Pump.
that fun at first. But I think the user is like saying pump fun. So you got to go with what's
organic what people are saying out there. So I say pump fun these days. Okay, pump fun. Maybe you can
just give a little bit of color to your Genesis, your background pre pump fun. And then just
start the conversation off with like the idea inception of pump fun in the first place.
Yeah, absolutely. So as for myself and, you know, my two co-founders as well, we've been in the space for a while.
We, I think all of us have gone to the space by being retail traders, getting into the space,
you know, buying Bitcoin and ETH and Doge and stuff like that.
I think, you know, we got more and more into it over the years.
Ultimately, we worked in a few different projects.
Myself personally, I was quite deeply involved with a project called NFT PIRP,
which is a futures exchange for NFTs and arbitram back in the day.
So we were quite involved on the, you know, on the defy side of things was very exciting.
we obviously saw that there is something to it and something to, you know, I mean, so for, for, for, for NFT
purpose specifically, we saw the product market fit that, you know, that collectibles trading could have.
And we, you know, after experiencing Terraluna after experiencing FTX, we saw that the market
was kind of going down and that NFTs might not have the longevity that we thought they would have.
So we wanted to experiment with some new ideas.
So I quit that role and started experimenting with, you know,
who were to become my two co-founders with a bunch of different ideas that we had in the space.
We're actually built mainly building on Ethereum or it's L2s.
You know, a few people know this.
So we've actually come from that, you know, from the ecosystem,
just building different things.
Start off in NFTs, you know, built some stuff in socialify.
Got traction for basically nothing.
I'd say we were chewing glass for like, for at least a year,
for one of my co-founders, would say even for longer.
like two plus years, just really iterating, shipping, building MVPs for things that we thought
people would want. Honestly, when we got started, we weren't that good at it. We were building
stuff that we thought was cool or we thought that, you know, we saw that there was going to be
a trend in the market and we were building for what we thought would work in a few years' time,
but we weren't actually building for users today, you know, like we weren't actually speaking
to users properly and actually building something that solved their problems today. So as we
iterated as we tried more and more things, we got better at our craft. But the problem was that
we were building problem spaces that we didn't understand. I think, you know, one idea that we built,
we built like we were trying to build this creator fundraising marketplace. We're not, you know,
natively, we're not, we're not, you know, content creators. What we've done, what got us into
crypto was trading on chain, trading NFTs, you know, buying NFTs, minting NFTs, buying emecoins on
chain, whether it's Ethereum or Binance Smart Chain or whatever. And ultimately, when we saw people
starting to trade mean coins on Solana, so in particular, in particular, bong with all these kinds of
assets, we thought that that was interesting. I mean, look, we were actually quite hesitant to go
to Solana because we never used it before. We were really comfortable, you know, building on Ethan.
I think our last project was before moving over wasn't base. Developing on Solana back then was
kind of a pain. Like, we weren't really looking forward to it. But look, we were really,
we were quite desperate at that point, and we wanted to get users and the users were there.
So that's where we were going.
Like, from my perspective, or from the perspective of my co-frienders as well, I'm sure they'll
say the same thing.
If the users were on Cardano, like, we would go to Cardano to go and build their product,
like, whatever it takes.
So we saw that it was on Solana.
We started experimenting or, you know, experimenting with products there.
We did see the potential of what was taking place.
There's clearly a lot of excitement.
Like, we felt like we were at the beginning of a new wave.
the fact that that transactions were landing super smoothly, super fast.
We enjoyed using Phantom, you know, trading on chain, trading on Jupiter, for instance,
and so on.
But we noticed that there are some major issues with the market structure,
with the way that people were actually exploring coins, the way they were creating them,
and ultimately what they were trading.
One thing that was very popular back then was people conducting pre-sales for meme coins, right?
They posted a wallet address on Twitter or whatnot.
and people were sending funds there.
We saw that a lot of people were just sending their soul to these pre-sales.
And half the time, you know, the coin losing launched, it was a total shit show.
There's no standardization whatsoever.
And people didn't know what's expected.
Even when it did go well, the people that created these coins were, you know, they reserved like 50% of the raised funds to marketing,
which is like, you know, excuse my language, it's total bullshit.
You don't need like millions of dollars to market your meme coins.
So it didn't make, none of that made any sense.
The same time, you know, it was really painful trading on on AMMs or indexes, whatever you want to call them, getting liquidity pulled from those, from LPs, buying honeypots, buying coins that drained your entire wallet.
It was a really brutal experience.
And one experience that, you know, in the Ethereum ecosystem that I particularly looked very fondly upon was Frontec.
Like I really love that idea.
I think, I mean, there's a deeper conversation behind that about, you know, how it ended up playing out and if it was mismanaged or whatnot.
But I love, love, love the idea of being able to bootstrap small token communities with no need to actually commit capital up front.
Just coming up with an idea or, yeah, just coming up with an idea or anything and being able to bootstrap a bootstrap liquidity for that using bonding curves.
So ultimately the model that we came up with is you don't need to come commit capital up front to create a coin.
Whenever enough people or whenever the market suggests that it's successful enough, whenever enough capital is kind of or cash was committed, the liquidity in the bonding curve was going to be used to create a liquidity pool, which is burned.
And whenever that coin has created, all permissions and all that kind of stuff was revoked from the coin creator.
So it was truly, you know, once it was created, it was truly permissible, it's truly immutable, you can't tamper with it.
And whenever we released that to market, we very quickly noticed that it will work.
It took us a while to make it work.
But we were very much, you know, we were very optimistic about the prospects of the product.
This is actually triggering a memory for me about the pre-pump era.
Maybe this is most, the exemplar example of this is this Lerf incident where,
we had this one Salana developer who publicized, like, I'm doing a presale for my meme coin that I'm going to launch.
There's no pump.f fund platform to do that. And so this, you would just send your money to this trusted individual who would manage it and then launch a meme coin. Add a soul to a to an LP position. And then slurf, this one incident, he accidentally burned the LP token because he didn't really know what he was doing. And there's that famous, the famous like tweet or something. It says, guys, I think I accidentally burned it or I'm so fucking sorry.
And so I think this is kind of like
illustrating the pre-market structure that existed
in the meme coin space before Pump
came and just offered a like a commoditized
platform for just doing like,
not regulated, but like regulating the market
by producing a standard for meme coins to launch.
Then Pump.com fund launches,
we don't have to do this whole like trust an influencer,
trust an individual to create the meme coin.
You can just launch it on Pump.
Dot Fund.
Post launch in January of 2024,
How long did it take to gain traction?
Was it pretty immediate?
When was there this like, oh, what, we just built something crazy?
How long did that take to really have that realization in the pump ecosystem?
Yeah, I think when we first built the idea before it was even shipped, we were, you know,
as I mentioned, I think we were extremely bullish on the idea because we're familiar, like,
unlike all the other products that we built, we actually, you know, we actually lived and
and breathed this ecosystem.
And we, I think we understood the significance of lowering the barrier to entry a thousand X.
Like, you used to need, you know, a few thousand dollars in liquidity to make a coin even worthwhile.
Like, you could obviously seat an LP with $50, but no one's going to fucking, no one's going to buy that, right?
So we were confident about it.
At first, you know, we shipped an MVP super quickly.
And again, excuse my language, but it was a piece of shit.
It was really bad.
Like, it was very clunky.
It was not, like, we just wanted to build our product super quickly to validate,
whether this was even worth building in the first place.
And we brought it out.
People were super excited about it.
It wasn't like a ton of people,
but a lot of people saw it.
And then we noticed like this is worthwhile building.
It gave us a ton of conviction.
And it also gave us the signals of like,
hey, what are the issues in the platform?
What do we need to improve to have a chance in this market?
So we iterated on the product.
And then meanwhile, the problem that we had is,
you know, Pump Fund is a marketplace, right?
It connects coin creators and buyers,
of coins. I mean, at that time, again, I mean, mainly meme coins, but it could be other stuff as well.
And when you create this marketplace, you face this cold start problem because everyone is
trading on other marketplaces, other exchanges, whatever you want to call it, getting them over
to whatever it is that you're building is a major challenge. You need to appeal to both sides
of the coin. And, you know, whenever someone buys a coin, they expect there to be some volume,
they expect there to be some excitement, right? Because otherwise, there's no product. So what that
actually came down to was not, we know, we never paid any influencers, we never had ever,
the money to. We had like, I think we had like 100 grand to our name. We had nothing to actually
used to pay people. So it was no influencers. We didn't, you know, do anything that many other
projects usually resort to. All we did was just cold message users and speak to them. So I personally
message over 3,000 people to just get the idea out there. It wasn't just like copy, paste,
spam. I think that's a really bad way to go about it if you're a builder. The way to go about it is
actually having conversations with people.
Like, just saying hi, saying what's up.
You don't have to overcomplicate it.
We just went in there, spoke to them about, you know,
everyone likes showing their coins.
We asked them to show their coins, you know, like, what are they trading?
You know, and why.
And ultimately, it was a good way to also get some feedback about what they think about
the market, right?
It helped us build a really, really sophisticated view of what was going on in the trenches
in those days.
And ultimately, after you build up that rapport, you can actually, you know, be like,
hey, I'm building this thing.
come check it out.
And first, I had like 200 followers.
People thought I was a bot.
I was getting blocked left, right and center.
But after a while, people start noticing, people start listening out and, you know, hearing
you out.
And ultimately, after I think two months of this, of iterating, we even shipped a version
of Pump Fun to blast, that they hear him layer two.
But that didn't work.
So we tried a whole bunch of stuff on the product side.
But ultimately, what it took was, you know, refining the product, making it kind of good
enough, but also just showing us enough people.
And I think it was exactly a year ago when we really knew, like, we had product market fit on our hands when I think it was like two, you know, I guess like micro-influencers that they launched their own coins.
Like, again, we didn't pay them.
We didn't, we had no idea that they were going to launch their coins.
But they just did it because they thought the product was cool.
And they, you know, they created the coins.
They posted them.
And from then on out, people were really experimenting with it.
It was an amazing feeling.
It's probably the best feeling like I've had over the past couple of years just waking up at every single.
little day, you're reaching an all-time high in volumes. Even when Pump Fund ended up being super
successful later on, that feeling of actually getting product market fit after trying for so long,
like, there's nothing better than that. I want to zoom forward to this current day because I think
the arc of Pump.combe Fund is still pretty fresh in people's memory. So coming to where we are
today in March 2025, the meme coin sector has created just an immense amount of pain for the
crypto industry as a whole. Like broadly, like meme coins are in like the, like, the
common vernacular, kind of in the same way that like monkey JPEGs were in 2021.
And as a result of some of the biggest meme coins that have launched, the reputation around
crypto is, I think perhaps the worst that it's ever been in mainstream, maybe, maybe since
FTX.
Just like because of this structural and systematized extraction, the tarnished reputation,
like a deep delegitimizing of the seriousness of the industry.
Now, pumped off a fund did not, of course, create the meme coin sector.
the meme coin sector came long before, and it'll go back to Dogecoin, for example, as like the first
meme coin. But Pumpfund does, did really have a very critical role in just the expansion of the
meme coin sector from just a niche corner of crypto to crypto's number one use case in the current era.
Can you just reflect on Pump.com fund's role in this part of the crypto meta and this part of
crypto's history? Yeah, I'm glad you asked this question. I think, as you mentioned, the market has
existed for a long time. I think meme coins have existed for, you know, 10 plus years. They have evolved
in many different forms. So you had, you know, I would argue a lot of ICOs were kind of like
meme coins. I think a lot of defy, you know, the food coins were kind of like meme coins. NFTs,
pretty much meme coins. I mean, people were trading culture. It's, it's very, very, so, you know,
building communities around these ideas, I would say that's very similar to, to, to, to, to, to
meme coins and, you know, people are also trading meme coins and on Ethereum and Binet Smart Chain
last cycle on Solana as well to a small extent as well. And now today, people trading Solana
meme coins. I do agree that, you know, Pump Fund had a significant role in expanding the ecosystem
by just, again, making it a lot simpler for people to take part and creating that baseline security
that is required to act, you know, to make that happen. But at the end of the day, I don't think
that meme coins are at fault for, you know, crypto existing for over 15 years. And I think a lot of
people share this feeling that not much has been provided. I think that is just a fact of the
market. That's not because people like to trade silly meme coins. I think it's because people have
failed to come up with compelling use cases for users. I very strongly disagree with the fact that,
you know, Pompon killed all season or whatnot. You know, if you create an L-A-or-2 chain or an L-1,
a few years ago and you fail to get any semblance of traction, any users, any product market
fit, and your token is trading at a $5 billion market cap at a $2 billion market cap.
And you're going to these conferences and you're promising people that you're going to
build the future of finance.
Obviously, people are going to be pissed off when they're down, you know, they're down a lot
of money.
And honestly, we should expect a lot of these things to transpire because, again, it's been
15 years.
Now is the time to get results.
and I think the projects that do end up getting results
have been incredibly successful.
You know, hyperlakefoot, for example,
is a perfect example.
They have managed to create a great product.
A lot of users are so passionate about it.
It's insane to see.
And they have a token that was equitably distributed as well.
And people were able to rally behind that,
behind that, and it ended up being very successful.
Went up over like 10, 50 next from the moment that it launched.
So I think that is proof that there is so much damage.
for all coins out there. There's so much demand for projects that actually deliver utility,
whether that is in speculative use cases or non-speculative use cases, but there just aren't that
many out there. And I think the reason for that is so many people have been building infrastructure
for so long. People need to build stuff. At the end of the day, the infrastructure doesn't matter
if there's no one using it. People need, I think we need 10x more app builders than infrastructure
builders. I know I'm echoing a lot of thought leaders have been saying for quite some time now,
But I think Pumpfund is a great example of that, of how, you know, you just build a product, a lot of people come, and then they actually battle test your infrastructure like Salana, which has improved significantly over the past year.
I think it's a common pattern in crypto arcs, crypto like token arcs, going back to even 2017, where like why did the 2017 ICO metta happen?
Well, the Ethereum ICO was incredibly successful.
And then followed up by the Auger ICO, two extremely legitimate projects that really put their best foot forward, did ICOs raise money and then started to build a project?
And then that meta started started to spiral out of control and ended up with just absolutely ridiculous vaporware ICOs, which were, to your point, just straight memes.
And then you can kind of copy and paste.
This is just the classic euthanasia roller coaster metaphor of all crypto token cycles.
Something very real kicks off a cycle like in Defy Summer, the compound governance token is launched.
And then, you know, 17 dominoes later, 17 loops on the roller coaster later, we're at like 10,000% APY food farms.
same thing with NFTs.
And then I think the same thing happened with meme coins
where we had some like truly
original fair equitable meme coins get launched.
And then we spiral out into just the most extractive meta
that I think people say like,
yeah, I'll have a recency bias,
but I think the common perception
is that the meme coin meta was one of the most extractives
that we've ever seen in crypto.
If you were to go back into pump dot funds beginnings,
would there be any like design considerations
design constructions that you would have done differently
to help incentivize or encourage
like not spiraling out?
Or was there anything like you feel?
Or is that kind of just you feel like out of your control?
Yeah, a few things there.
I do feel like, you know, the market is this almighty beast.
And at the end of the day, if that's the nature of crypto,
there's, you know, there's not much you can do about when there's an insane, you know,
when there's insane levels of euphoria in the market,
ultimately things do play out in similar ways over time.
but I would definitely agree that there are better, you know,
there are improvements to be made on the mechanism.
I mean, yesterday we launched PumpSwap, right?
Exactly because we wanted to improve the mechanism.
I think a major point of improvement was that incentive alignment between coin creators,
as well as, you know, holders, traders.
Creator revenue sharing is not live on PumpSwap today,
but when it is, it is going to allow creators to actually,
you know, so when they actually earn some of the swap volumes on pump swap,
whenever the coin succeeds,
they will actually have a strong incentive to not necessarily,
you know, I guess sell on top of their holders or whatnot,
but rather keep their coin in the news,
keep it relevant for as long as possible.
And I think that is a more sustainable model.
I think one way that I,
that I had that might have been a little bit,
might have been a bit of a mid-curve was,
I remember those discussions around royalties
when NFTs were really big.
And I think those were actually quite extractive,
but it was the complete other side of the spectrum
that, you know, the fees were just so high
that it just, you know,
people wanted to get around them so desperately.
I think there's probably some middle ground to be reached.
And I think that's why we were at least pumps-wop
in the first place.
We wanted to, we want to actually come around
and find a better mechanism out there.
But yeah, again, I think the nature of crypto is that, or again, with a lot of these speculative use cases or tokens generally because they can be used for speculative use cases, is they can start off with something very pure.
But eventually, as people want to explore how far they can take it, it can trend in some awful directions.
And I think Libra, for instance, is a good example of that.
I mean, it was insane, truly insane what transpired there.
And I think it's funny because it's the exact reason why Pump Fund was built in the first place.
The fact that you need these middlemen to kind of to conduct these token launches is ridiculous.
Like, you know, besides the fact that Libra might not even have been like an actual meme coin,
if you launch a meme coin, you don't need a market maker.
I mean, this is silly, right?
You know, if you're creating something around a simple idea, you don't need these middlemen.
And I think that is one part of many, many, many,
fucked up things that transpired during that Libra sagas that we really want to leave behind.
And if there's a new chapter, you know, if a new chapter for meme coins takes place and if
the mechanism needs to change to become more sustainable, we're all for it. Because I'm not
here to build something that is like a one, two year product and ends up failing or, you know,
disappearing into irrelevancy. I think, you know, as successful as Pump Fund has been, if it's not
around next cycle or in the next couple of years, it was a failure.
My one goal every single day when I wake up is how do we make this product more sustainable?
How do we make it so people, you know, actually come back and feel like they have gained
value by interacting with a protocol or with the app?
So that is, that's what we're looking to achieve.
My initial, like, relationship with meme coins was definitely, like, resistant to them,
generally speaking, simply because of their like inert nature.
They seem to just embody this level of not, we're not here to build anything.
We're here to like trade a cartoon.
And we're not going to produce any net new GDP.
We're not going to try and build and build anything.
It's just we're going to have this like inert nihilist like speculative asset.
And my mind has since kind of come around not all the way down to just like not like
trading nihilist and nerd assets.
It's fun.
but to the idea that you can layer on additional alignment mechanisms into meme coins that allow
meme coins to actually grow into something more sustainable.
And I definitely want to talk about that because that is what is coming down the pipe in this
conversation with a pump swap feature AMM that you guys have recently announced.
And I think that hopefully is a much more productive nature of meme coins.
Because I do think that one of the greatest powers that crypto brings to the table is it allows
the access to financial assets to the common man, where previously the creation of a financial
asset was impossible by the public, by the individual before Bitcoin. And then really what Bitcoin
was, it was the first asset to ever be created outside of the like lot of the nation state.
And then ever since then, the arc of crypto has been to make that access to asset creation
easier and easier and easier. And I kind of see pumped off on as like the logical conclusion
of that, especially when you see like, well, pumped off on made nine million.
million tokens in a year, nine million financial assets. And so, yeah, I think this conversation
continues with, okay, well, now how do we turn these inert financial assets into sustainable
businesses? How do we, like, actually add them to economic growth? But I want to put a pin in
this conversation, because I still kind of want to go through the kind of like the cultural
arc of pump fund. So, like, to return to that initial conversation, pump fund seems to have
this like 4chan aesthetic and 4chan energy. Can you just talk about that choice to make pump.
dot fund just look and feel like 4chan?
Yeah, of course.
I think in the early days, you know, when we first built the MVP, it was, you know, to, to,
to admit, it wasn't, it was a practical choice as well because it was easy to build.
We just wanted to shift something out the door super quickly.
But I think we, we iterated on that and we decided to stick with it because we, I mean,
again, this decision was made because of innate user behavior.
People were, you know, the best meme coins, you know, used to originate on 4chan, especially, you know,
a lot of the ones that actually launched in Ethereum,
they launched on some of these forms in 4chan,
and a lot of our users really, you know,
really resonated with them.
So we stuck with it ever since.
Obviously, you know,
the product needed to improve a lot
when it came to like user experience and so on.
But I think retaining that rich culture,
that paying respect to kind of where all this really kicked off
is, I think, a really big part of what sets pump apart
from so many other projects that feel lifeless,
that don't feel like there's anything.
culturally meaningful behind them. I think that is one part that even if, even if the goal is to scale
this product to 10 million daily active users, we still want to retain that rich culture.
Because if that is lost, then it just becomes another Web 2 product. And we don't want,
we don't want it to become that. I think some people would throw a flag at the idea that 4chan culture
is rich culture. I have not really a 4chan expert, but my understanding of 4chan is that
that this is like the butthole of the internet where just like racism and like just generally
nefarious behavior is found and I don't want to homogenize but it's like kind of just like a
wild west lawless part of the internet and I think we are in 2025 crypto kind of understanding
that culture is really set from the top in all of these ecosystems decentralized or otherwise
like why is it the area the way that it is well it's that culture
is downstream of Ethereum leadership.
And same thing for Solana.
And I'll contend that that same thing happens on Pump.
Dot Fund.
And so I think some of the behavior you see coming out of Pump.
Dot Fund is not, is highly related to the choice of making Pump.
Pump.comun look and behave and feel a particular way.
And I think if we are looking to have like a new chapter of meme coins that have more
sustainability, more fairness, more less nefarious behavior, I would, I will throw to you the
idea that maybe the 4chan branding has something to do with that. Do you accept that premise or do you
reject that? I accept the general premise. I don't necessarily believe that that design choice
obstructs us from actually being able to not necessarily change the culture, but improve on many of
its aspects. I think there's many more, there's far more important conversations to we have. I think
moderation is extremely important.
I think, you know, a big reason why people,
well, a lot of people, especially in the Ethereum ecosystem,
find pump fund the stays for, even hate it,
is because of the events that transpired in the last November
with the live streams.
I want to say very clearly that, you know, we fucked up there.
Moderation was in place on pump fund from day one.
You know, live streaming came about in June of 2024.
We saw a lot of people live streaming with their calls.
It was just super exciting. It was very, this very harmless kind of user behavior that we saw like, hey, if we built this in house, this would be so much fun. I mean, people would be, it would be much easier for people to actually hop on and talk about their coin and whatnot. But, you know, six months later, a lot of people were constantly questioning us. Like, why are you building these things? Like people, no one was using, no, you know, a lot of people really ask us these questions because no one was using live streaming. But then once the market really heated up in October, November,
people started using it. And I think within a few days, like two, four, five days maybe,
we went from 10,000 live streams a day, 10, 20 organic, like real live streams to thousands of
thousands. And bear in mind right before that, you know, Andrew Tate hopped on a live stream
was trading coins in the trenches. Foton was going down. Pump fun was going down. The infrastructure
was collapsing. And so, you know, when so much is happening at once, you know, crypto can be so
insane. And I think one thing that I deeply regret is not being transparent enough about what we have
done on the moderation side of things and that we even have a moderation guideline. Like people
don't even know that. I think to the state, some people think that it's unmoderated, which is just
insane to me because we've been doing it for so long. And I think it also speaks to the fact that,
you know, moderation was actually done well for a while because people actually, you know, for so long,
they weren't seeing any things that they didn't want to see. But then, you know, when we were overwhelmed,
it was too much.
And we should have been a lot more transparent, again,
about what should be allowed and what should be allowed
and what shouldn't.
And that's why I completely agree with you
when you say that culture comes from the top down
and the culture that we set is we're not going to talk about moderation.
And it implicitly means that you can kind of do whatever
and you can just test the limits of what you can and cannot do,
which was a huge mistake, a huge mistake.
And I still regret that to this day.
and if any more social features come in the future,
we're going to make sure that we're going to very clearly communicate
what is allowed, what isn't allowed, what's tolerated, what isn't tolerated.
So I do generally agree with you.
I don't think the 4chan aesthetic is necessarily,
you necessarily obstructs us in developing in a healthy way.
I also believe that anything that's culturally relevant
and actually anything that ever happened
that was cool is somewhat controversial.
And you know, you're always exploring the,
I guess the boundaries of what's accepted and what isn't, right?
But there's a very clear line that is drawn.
And we need to make sure that that line isn't,
no one oversteps that line.
I was definitely one of those people who didn't know at all
that Pump Fun had any sort of moderation on it.
And I think my general sentiment was like,
well, how could you win there are 60,000,
tokens being launched any given day. This is too much to moderate. Maybe you could kind of just
shine a light about how that moderation system actually works. How do you actually moderate at scale?
I know not all 60,000 tokens a day or however many were happening in that in that moment, very few
of them actually had a live stream. So maybe you can just share a little bit more about how that
moderation system actually works. Yeah, no, I mean at that point, I think it was even more than 60,000.
I think at its peak, it was like 80,000 coins. It was insane.
But yeah, just a few things to mention there.
First of all, when a coin is launched, it is on chain, it is immutable.
And that metadata, you know, it lives on chain, right?
Most people, the way they interact with that data is through a front end like Pump Fun or, you know, there's a few other sites that people use as well.
I'm not sure if they're moderated, but, you know, pump fun commands a huge portion of the traffic, you know, of users that want to interact with these coins.
The challenge of actually moderating, you know, a lot of these pieces of,
of content. It's kind of like social media. You know, obviously I have 60,000 coins a day,
80,000 coins a day. It's not easy, but it is doable, right? Social media platforms have tons and
tons and tons of pieces of content going live every second. Obviously, it's a very different
when you have Twitter where it's mainly text-based, but you have many other sites out there that are,
you know, the way they work is they have a lot of, you know, automate in moderation, but they also
have systems where, you know, people report pieces of content and then that's manually reviewed. The
problem with pump fun is that and meme coins generally is that people want to be early to these coins
and that's why people really like to scot you know have a look at all the coins that have been
very recently launched like launched a few seconds ago and that gives you very little time to actually
moderate properly because if you have if you know that you have thousands tens of thousands of people
looking at newly created coins you have milliseconds you have you have very little time to actually
react so the automated moderation systems need to
to be built out. They have been built out. And you need to have, you know, significant resources
put into manual moderation, people actually looking at these things coming in. So both of these
have been in place for moderating the pump fund front end for a while. And again, it's not perfect
because people also use other front ends, but such as the nature of, you know, permissionless platforms.
People can use other front ends. And if those platforms are unmoderated, then that's probably
not great.
I do think that the elimination of, the way I think about meme coins today is what are the mechanisms
that surround them that encourage good behavior or bad behavior, incentivize some sort of outcome.
And I liked the example of the removal of the live stream feature, for better or for worse,
as an example of that there is a lever or a dial that Pump Fun has at its disposal to
create a different mechanism.
And like during, during that like live stream era where there were just like completely
ridiculous stuff, it all got started, I think, with a Gen Z quant thing who like dumped his
stack on live stream and you know, gave the double bird, walked away saying thanks for the 20
bandos, which was hilarious.
But that was the start of it.
And then it turned into something just like completely ridiculous where there was like crackhead
dev who was smoking fentanyl on the live stream and then faked his own death.
And then that was like maybe starting to become like the worst of it.
And then, and then you guys elected to remember.
remove the live stream future. And then all of that behavior that was in like that crazy
stunting behavior was just neutered because now, now there's no way to express that kind of
behavior. And to me, that is an example of like, okay, there are things that pump fun can do that
like points behavior in a particular way. And that is kind of like the power that you guys have.
You guys have all the traffic. You guys have the users. You guys have the brand. Can you talk about like
any other like mechanisms or like ways you have thought about to that can like play in this
same arena of like pointing users towards more sustainable outcomes.
In permissionless systems you have it's very difficult to disincentivize, you know, bad
behavior like bad behavior on chain. You know, at the end of the day, again, these are
permissionless systems. Anyone can access them. People can try to take advantage of them in many
ways. It's the job of the social layer to really incentivize good behavior. And I think showing people
that positive things can be done and rewarding that behavior. Because ultimately, I mean,
meme coins are, I like to think of meme coins as like, you know, these attention units that you can
trade and, you know, be early to and speculate on and whatnot. Because they are, they are so
intertwined with how much attention you give them, if you give attention to things that are positive,
you can definitely incentivize people to do more of the good stuff than the bad stuff.
Again, the permissionless systems, it's virtually impossible to stop all bad behavior,
but you can direct a lot of attention towards positive things.
So I think some great examples of that.
I think there are, you know, a lot of people look back at all the, you know,
AI stuff, the AI coins in a negative light.
I think a lot of it was people just trying to ride the wave.
But I think there are a ton of projects there that were actually building real
products and they were actually very exciting. I think Griffin, for instance, was super exciting.
If someone was just building this kind of catchy BT for interacting with the Solana blockchain,
I think that's a super cool idea. And speaking to the founder of it, he wasn't trying to just
capitalize on the idea. I mean, before he launched the coin, there was no idea, there was no attention,
there wasn't that much attention directed towards it. He wanted to launch the coin to get distribution
because he knew like there's hundreds of thousands of people trading these coins every single
day, if he could create a coin that actually had a chance of gaining traction of succeeding,
then people will see the product and people will use it. And the rest is history. I think
with, you know, most products fail. Most products don't have product market fit. But being able to
bootstrap attention for your idea is so, it is so unequivocally positive that I wish to see
more of it. And we will definitely make an effort to kind of reward, reward, reward,
that elect this way as a way to garner attention for their ideas.
I mean, if when I was trying to, you know,
when I and my co-founders were trying to launch our product and building MVPs,
you know, we would have, it would be great to have this opportunity to just launch a coin
and, you know, instantly that your cold start problem is solved.
You can very quickly test an idea, right?
I think that is, that is very, it's extremely overlooked.
I think one thing that is driving people away from that is, again, the reputational concern.
and I completely sympathize with that.
They don't want to be seen like, I think a lot of people are scared that even if they don't
profit from it, people will think that they profit it from a coin in a malicious way, and that's
why they stay away from it.
And I think that is why it's so key for us to explore these other avenues of monetization
where platforms or where coins or whatever it is that is launched can monetize without necessarily
selling their tokens.
I think that is very, very key.
So again, that kind of drives the conversation.
back to, you know, trying to incentivize good behavior via the social layer and improving
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leadership. There have been other token launch pads out there that have been created in the wake
of Pump. Dot Fund's success. None of them have really come anywhere close to the success
in virality of Pump.com. Why do you think that is? What ingredients do you think Pump Fun has that other
platforms have just not been able to emulate? I think ultimately, yeah, I spoke about this a little bit
earlier. Permission with systems, it's super easy to switch. If you compare it to, you know, if you compare it to
to Web 2 or traditional finance or whatnot.
So I would attribute that to the product, just being better,
really listening to users day in and day out and trying to iterate
and bring features to the market that users actually love.
We welcome competition at the end of the day.
That's good for the end user.
We always monitor the market.
I think there's some really, really good, you know,
we have some competition out there that, you know,
while they may not have a ton of attraction,
I think they have really good ideas.
And there's a lot of exciting stuff out there.
And ultimately, the best product wins no matter what.
So we feel like if we're able to continue to iterate,
then the ball is going to end up in our court.
And, you know, the market has spoken over the past year or so.
So I think it's really straightforward in that regard.
Okay, Alan, I think this will be my last question
before we get into the Pumpswa product release
that you guys have just recently announced.
But I don't think that this is a fair question
because people's money in their businesses
and the profits of their businesses is their business.
But I think people are just going to expect me to ask this question no matter what.
Something like $600 million has been accrued by the pumped-off fund platform,
going to either the team, the investors, or some combo of the both.
What is that money being used for?
$600 million.
I think I don't know where that ranks in terms of profitability of crypto projects,
but it's definitely up there, especially for projects launched in 2024.
Where's the money gone?
All of it has been reinvested into creating better product.
So whether that is in hiring a team growing the Devco, you know, we have around 50, 45, 50 people at this stage just like six months ago where we were like under 20, mainly consistent of engineers, but we have data scientists, machine learning engineers, security people, and it's continuing to grow day by day to just deliver the best product to the end user.
Are you not ever going to distribute anything to investors?
You guys had one seed round, right?
Yeah.
So pump fun, or I guess, you know, in our early days, we did take on a little bit of investment.
It's not fully bootstrapped.
I think, you know, at some point you want to enjoy the fruits of your labor for sure.
But as mentioned, you know, I don't wake up every single day thinking about, you know, what's already been done.
We're looking forward and seeing how can we create product that actually survives multiple cycles.
Like I can't tell you how devastating it would be to sit here and be like, you know, a few years later and be like, oh, it was a one cycle phenomenon.
on. That would just, I don't know, I would think that would be, you know, kind of pathetic.
How big is the pump team? I would imagine you guys have hired quite a lot because you've
also started to ship new products, right? Yeah, again, as mentioned, the Defco has like
45, 50 people at the stage. Yeah, again, mainly engineers, but we have a whole bunch of people
doing a whole bunch of things. It's exciting. Okay, and then one of the new products, I think this is
product number two is pump swap, the native decks for pump fund. Now, I think this is causing a bunch of
trauma, a bunch of reorging in the Salana ecosystem because the way that Pump Fund worked previously
was any meme coin that hit a certain amount of market cap would graduate to Radium. Now, Radium is an
AMM on Salana. I don't know if it's fair to call it like the Uniswap of Solana, but we're talking
about that same kind of piece of technology, but inside of the Solana ecosystem. And so as any Pump.
Pump. Fund coin got into a sufficiently high market cap, it would graduate to Radium. And then it would
become part of the Radium ecosystem. And then Radium would start to accrue a ton of fees.
And so due to Pump Fund's success, Radium also saw a ton of success simply because there's just
more total trading volume happening on Solana. And you kind of saw that. Pump Fund really,
I think, was the tide that lifted all boats in the Salana ecosystem all the way up to like the
sole asset itself, right? Like why did Donald Trump launch a meme coin on Solana? Well, I'm going to go ahead and
say that's because Pump. Dot fund started the meme coin like revolution on Solana.
And so like Radium saw increased volumes. The Radium token saw incredible price action.
And now you guys are launching PumpSwap, which is going to be pumped up pump funds like native decks.
And so you guys are swapping out Radium for your own native AMM to verticalize.
So the pump ecosystem is just becoming more vertical.
That's how I understand what's going on here.
Maybe you can correct me if I'm, if you want to correct any of those details.
But talk to me about pump swap and the,
strategy and vision behind it.
Yeah, absolutely.
So pump swap, again, pumps native decks.
The main reason for that, I think there's two main reasons for launching pump swap
and why that actually adds a ton of value to the end user.
One, you know, it's still too complicated to trade on chain.
I think we are really obsessed with the idea of creating the simplest on-shade experience.
The simplest on-chain experience that actually brings you value and brings joy to, you know,
hundreds of thousands, millions of people.
Needing to know what a migration is,
needing to know what a bonding curve is or an AMM
and how they work,
that you shouldn't need to understand these concepts
to get involved in a really basic level.
I think you need to understand the risks
of getting involved in trading meme coins.
I think that is very key,
and I think that's a lot more intuitive
for people to grasp than these technical terms
and things that shouldn't really exist.
The only thing that people should be really worrying
about when trading meme coins is like,
is this funny?
does that, you know, or any token, it does this provide value to myself or to other people, right?
It really shouldn't be these abstract concepts. So removing that need for, I guess, I mean,
there are still migrations, but making them super simple, making them take place instantly,
and also remove any friction involved there is something that we've wanted to do for a very long time.
So one thing that we did is we slashed the fee that Pump Fund took upon migration. So, you know,
however many migrations take place per day.
say around six Solana is taken from the bonding curve whenever the token, whenever the token gets
to, gets to that migration threshold.
Historically, that six Salana was, and just to provide a little bit of context, the bonding
curve kind of gets completed whenever 85 Solana is reached, right?
So six Solana from that 85 has been taken as a fee.
Historically, that was used to actually generate the liquidity pool, pay, you know,
GTO tips and whatnot to actually get the migration.
to land on chain and the rest of it gets taken as revenue, that was slashed completely.
So that's zero now.
And again, it's just to reduce the friction.
I think as the protocol, you also want to be aligned with the user base.
And I think that's what the marketplace model is really good at doing.
You take a small transaction fee.
And whenever token succeed, whenever they actually become sustainable, you have a really,
really good stable source of revenue.
And I think that is much preferable to, you know, to fees where it may affect the end user experience.
So that is one side of pump swap.
I think another aspect, I think we already spoke about set length, is the notion of aligning coin creators and holders.
I don't know if I need to dive into that anymore because I really spoke about that a lot.
But again, in short, the idea is to incentivize higher quality coins, incentivize higher quality content.
I think, again, our goal is to create a product that can actually last.
And for that to happen, you need to continue growing.
Either you grow or you die.
And the way to grow is to bring content creators from other areas of the internet.
You need to make it simple for them.
You need to make it rewarding.
They don't necessarily need to put in money.
They don't need to worry about buying and selling.
They don't need to worry about their reputation when they enter into this.
We want to create a much better product.
And having these creator fee, greater revenue sharing is extremely key in that process.
I think another aspect as well that is a bit more experimental, but we really wanted to bring it to market is the notion of providing users with other kinds of assets and tokens to trade.
So we partnered up with, I think, 15, 20 partners.
Ten of these partners have bridged their tokens from other blockchains to Solana for the very first time to create a liquidity pool and, you know, make their asset tradable on Solana.
So, you know, we're talking about, I mean, we're talking about all these different kinds of projects.
You're talking about Tron and Frax and Athena.
The list goes on and on, but there's a list of great partners that we wanted to see, you know,
our users interested in that.
I mean, we spoke to a lot of users and we speak to them all the time.
And I think there is that notion that people want to explore other things.
But a lot of these users, again, this is not the self-you-sse on CT every single day.
Because everyone that's their life, they're spending 16 hours a day on CT,
they're spending 16 hours a day in their little.
bubble. So many people use Pump Fun and they don't know what CT is. They don't even have a
centralized exchange account. They have no way of accessing these projects. So bringing that to them
in a really accessible way, I think I'm not necessarily going to say that it's going to be a massive
game change on day one, but it is an experiment and I'm pretty bullish on it. I think a lot of people
are going to be interested in exploring these assets. So and actually diving into crypto beyond,
you know, beyond just meme coins.
So, yeah, let's see.
That's kind of the, I guess, the general focus with pump swap.
Now, my understanding of pump swap is that it is correlated to Uniswap v2,
the second version of Uniswap, which is just a fixed x times Y equals K.
And I think it was Uniswad V3 that really brought the innovation of concentrated security,
excuse me, concentrated liquidity.
But you guys are going with this more of a fixed curve model with no concentrated liquidity.
Talk about that choice.
because there's just like a further frontier of current AMM design,
but you guys are starting at something more basic,
something more foundational.
Talk about the choice between like the design of PompSwap AMM
and then where it can go from here.
Yeah, I mean, if it ain't broke, don't fix it.
It seems very clear that that Uniswap V2 bonding curve
is probably near optimal for, you know,
these long-tail assets like mean coins.
I think, again, there's probably ways to innovate on it.
And I think when these, when, when coins start,
being very successful. People start providing liquidity for them on concentrated liquidity
AMMs. People start exploring, trading them on orderbook exchanges. I mean, mainly off-chain,
but even on-chain sometimes. So I think that is, you know, that is something to be explored in
the future. But for now, I mean, we've had all these meme coins launch very successfully using
that, you know, that Unisobv2, Radium V4 model. I don't think there's any reason to be too
experimental there, would rather experiment with some more of these kind of incentive alignment mechanisms.
Okay, I do want to, you mentioned that you talked about it before, and we have the creator revenue
sharing, but I really want to trace over that conversation once more, just because I think this is really,
if meme coins have another chapter, a new chapter, I would hope that it would be centered around
this mechanism and the optimistic side of what I think you and I both see out of this mechanism.
what I see here is like this creator revenue sharing, like simply put, it allows the creator of a token to be incentivized with the volume of the token rather than by selling the token.
And so previously with meme coins, the way that a creator of a coin would make money would be by selling the coin.
And so that is their incentive.
And that is fundamentally misaligned with every other buyer of that coin that comes down the line.
And so just because the first buyer, first holder of the coin has crazy incentive to sell,
and what that ultimately can do, especially one of the most, one of the more nefarious side of
creators is that they would, you know, rug.
They would FSAH.
They would just dump on all of their holders.
And that would actually just kind of nuke the token.
The token would more or less die from that moment on.
And the game was up and then people would move on.
With creator revenue, the idea here, the idea that I see is that the creators of the tokens could, in theory,
actually have zero percentage of the tokens.
They could have no tokens.
They'll likely have some,
but they would still be incentivized
to work on this project
because they are paid by fees.
They are paid by trading volume fees.
And when you're incentivized
to increase trading volume fees,
you're a lot more aligned with the holders of your token.
And the actual number go up of your token
because if number goes up,
then you get more revenue.
You get more volume.
And so this has the opportunity
to change meme coins from these like inert financial assets to something with like a growth plan.
Like so they could be an actual real business.
And it could just be like a single individual doing something, being some sort of creator on the internet.
And I think we all heard a big game out of the creator economy in 2021.
And it was very conceptual and I think it's still conceptual to this day.
But I see this as like a mechanism that another tool in the tool belt that can help point towards that future.
that's what I see out of this mechanism.
I think we're yet to see any sort of thing like this
really prove this mechanism out.
But that's like my optimistic case.
Would you agree with that optimistic case?
And how would you change any of that?
I completely agree.
I don't think I could have phrased that any better, to be honest.
Yeah, I think we're still in this experimental phase
of seeing whether we can genuinely bring content creators
or any kinds of creators to crypto and retain them
and actually retain them in a way that is sustainable
for not just them.
but for the other side, you know, the people, the holders, the traders, whatever you want to call them.
So let's see. I think it's very exciting.
Okay, Alan, I'm going to read off a tweet from a radium contributor who tweeted out about,
I think this was basically because they are hearing, they heard the idea that Pump Fund is going to create their own
AMM to pop out radium and pop in their own vertical stack.
So they tweeted out these two tweets back in February.
While Pump's platform is impressive, whether this translates to significant network effects on a brand new,
untested AMM is yet to be seen.
Radium will continue enabling countless teams to build protocols that wouldn't otherwise be possible.
I believe Pump Fund fully replacing radium with their own AMM would represent a strategic
miscalculation that underappreciates the crucial role radium's AMM has played in the success
of their liquidity bootstrapping functionality.
Just general reaction to that statement from a radium core contributor.
Yeah, I mean, obviously I disagree with that.
Again, I mean, if they want to, you know, they want to build their,
their own launch pads or whatnot.
We fully welcome it.
We want to see people experiment with new kinds of models, new kinds of features.
At the end of the day, I think a big piece of this as well is, yeah, a verticalization.
But what does verticalization actually give you?
It gives you the control to actually experiment in house.
You don't necessarily need to rely on a third party.
I wake up every day and I feel good because I do feel like the team, you know, the team
that we've built is one of the best teams in this space.
We ship quickly.
We iterate based on user feedback.
I think there's many other teams in the space that don't take this nearly as serious and don't understand the user and they don't ship quickly.
And we don't want to be reliant on third parties at the end of the day.
You want to be able to deliver products without any excuses.
And PUM swap is going to, you know, it gives us that privilege, but it also gives us a responsibility.
At the end of the day, if we fail in that endeavor, people are going to go elsewhere and it's going to be even more devastating.
But I think we're willing to take that risk.
Now, Radium has recently announced they are launching a token launch pad, which will resemble some sort of a fork of PumpDut Fun.
I think they are calling it Launch Lab.
Thoughts?
Yeah, again, I mean, I'm going to say this a few times.
I'm excited to see what they come up with.
Yeah, let's see what happens.
But, you know, we're not afraid of any competition.
Is this the beginning of a feud between Pump Fun and Radium?
Or are you guys going to be able to find a way to be ecosystem collaborators?
Yeah, I mean, I think, again, I don't.
don't see any feud. I just see, I see businesses, you know, trying to deliver the best product
to the end user. It's not just radium. I mean, there's plenty of other platforms, copycats,
whatever you want to call them, and many actually an innovative kind of platforms in the Ethereum
ecosystem and beyond that, you know, have taken some of Pompfons' ideas and iterated on,
at the end of day, pump fun, you know, I think we came up with a really, really neat, a really
neat mechanism to launch coins. But at the end of the day, a lot of these ideas did stem
from existing protocols, existing projects. So if we were going to see a new chapter, not just
for meme coins, but I think meme coins as a whole and token generation on chain is so rich, there's
so many things that you can do with it. I think it is inevitable that there's going to be multiple
different niches that evolve from that. And these niches are going to require their own mechanisms.
I think that's inevitable. I think there's only so many things that you can do as a protocol,
all, like pump fun.
You know, you want to be general purpose,
but you want to address as many niches as possible.
You can't address all niches.
So I'm actually excited to see what people come up with.
And if any of them end up actually being very successful,
you know, we would be interested in collaborating.
Now, there's, I think, as you are well aware,
crypto is inherently social through all parts of the stack.
We are tribal.
We all hang out on crypto Twitter.
We all gossip.
We all create drama.
It's like basically anything that is crypto.
has some social element to it.
And I think you even saw that with the live streaming
a feature in Pump. Dot fund.
Just social components work really well in crypto.
Talk about that incoming part of the Pump Fun tech stack.
How are you guys going to integrate social elements
in the future of Pump Fun?
Yeah, I mean, I think that's one thing
that's separated Pump Fun from the very beginning
is really leaning into the social side of things.
I think one design choice,
if we want to talk about 4chan,
one design choice that we took is actually making more social
rather than the accepted, I guess, design at the time was really copying deck screener, for instance,
and having this very financial view of the coins of the tokens that you are seeing, that list view.
I don't think that's where, you know, projects should be trending. Projects should be creating,
you know, the reason why social, you know, is so ubiquitous is because it actually brings,
it's entertaining. It provides value. I think that's one thing that people are missing with meme coins.
If you speak to many users, again, maybe not the users that are on CT 16 hours a day,
but the users that are on pump fund that don't have an exchange account,
a lot of them are going to tell you they're not there because they're expecting to,
you know, make a ton of money.
They're there because it's like, hey, this seems pretty fun.
I want to have a good laugh with my friends and trade on chain.
It's really that simple.
I mean, people don't believe me when I say that.
They get offended when I say that, but it's true.
If you speak to them, that's what a lot of them end up saying.
So actually leaning into that even further, creating better experiences, more entertaining
experiences, that's what's going to take to create, you know, and that's why I call Pump Fund
Crypto's biggest social network. That's why I think you can, you know, you go from something that is
a little reimentary, a little simple, but you really lean into that and you turn it into this great
thing and so many more avenues open up. So again, I think if you have, you know, if PumpFund continues
growing and you have hundreds of thousands, millions of people using it every single day,
it is inevitable that these users are going to want to explore other things,
whether it's defy, D-Pin, stable coins, whatever that may be.
It is inevitable.
That is how we create the crypto natives of tomorrow.
And that is why we continue leaning into the creator side of things so much
and creating more social products.
We recently introduced DMs and will continue iterating on that.
We were usually a little tight-lipped about the features that we're planning,
but I think there's a lot to look forward to.
I think there's something out there in the vertical of content, markets, news, and tokens.
And markets and tokens can kind of be the same things.
You see this a little bit with Polly Market where there's news and then there's a market based off of that news.
And with Polly Market, there's like a long tail of possible things, possible news events that there is a market associated with.
I think there's a complex out there.
And I think Pump.com.
Fund is also pointing in this direction, but I don't think the final version of whatever this is
has been totally unlocked. There's some cloud of utility of value out there between news events,
markets, content, and attention. And I think Pumpdorf Fund is like one of the closest things
to that like center of what I think is valuable. I'm kind of just pointing you in a general direction
of a conversation. But when you see the integration of like news, content, attention, and
markets? Like, what do you see? Yeah, I love the fact that you brought up polymarket because I think
Polymarket is kind of a market for seeking truth. I think Pomp Fund is more of a market to seek out
attention. Like, it's a really good measure of attention, right? Because if you, it's like the first
time you actually have a metric, you can actually have metrics for how trending certain topics are.
So for instance, if you have like a political event taking place, you can obviously look at the
likelihood of it taking place or related events taking place in the future. But you can also look
at the trading volume that the canonical coin behind that news event generated. You can look at the
market cap that it reached. You can look at its chart and it can actually very accurately see how
relevant that is. I think that's a really interesting concept. I think, you know, if there's one thing
that, you know, pump fun has been really interesting and there's like, you know, people
whenever there's these huge news events, you've got a lot of people that try to, you know,
to create coins based on the events that take place. It's kind of like the news unfolding
in real time on chain. I think that's just fascinating. I don't know exactly how that's going
to evolve, but I think there's definitely something there. And people already, you know, most news
events, most forms of social media, they're, you know, they're not worth very much because, you know,
there's only so much attention spread, you know, across, you know, humans and in the world.
But those that end up succeeding, you can actually have quantifiable measures of how valuable they are to people.
And I think that there's something there.
Well, the last few questions for you, Alan, before I let you go, what do you think is two, one question twice.
What do you want the future of meme coins to look like?
What are you hopeful for that it looks like?
And then what do you think it actually will be?
That's a great question.
I think my answer to these questions need to be,
I'll be careful not to be too idealistic, right?
Because, you know, we want to think one thing we pride ourselves for
is actually trying to be grounded in reality
of what we're seeing and what is possible.
What I want to see is I want the whole narrative to flip
in terms of people thinking that, you know,
these coins are, the activity of trading coins on chain
is inherently valueless and nihilistic.
Like, I never bought into the idea of financial nihilism.
I think that's a way for CT to rationalize what's been going on in the market.
I think at the end of the day, people are trading these things.
People are creating these because, you know, obviously there's financial value,
but I think there's only financial value because there's value in other avenues,
whether it's by entertainment, whether it's by trying to garner attention for your latest products.
I wish to see a lot more of that.
I definitely want to see fewer of these, you know, these shitty events that make people leave, just better behavior.
I think, you know, that is definitely an area where pump fun needs to take a little bit more initiative is setting that culture from the top down.
I love the way that you put that.
I think that's going to be very key and kind of regulating the content that takes place and the behavior.
and just resulting in a far more sustainable experience
where people are happy to come back.
You know, maybe they're not necessarily,
maybe it's not necessarily the same experience.
Maybe it's not the same euphoria that we saw in November or January.
But if you're able to create a product that a significant number of people
log onto every single day and are happy with, that is a win.
And I think that is what we want to work on and achieve over.
with the long run. Now, there's going to be some listeners to this episode that I think are just
forever inherently going to be resistant, antagonistic towards the idea of meme coins. And I think
it's especially right now, there is these, these individuals who believe this, that meme coins are
just inherently not capable of being like good. They also have kind of all the ammo on their
side right now just because of the way that the market has panned out. One of some of the
stats that Wu blockchain just tweeted out. Since its inception on January 14th, 2024,
Pump Fund has launched over 8.7 million tokens generating a cumulative revenue of $600 million.
Currently, only four of all the tokens launched by Pump. Dot Fund have managed to maintain
a market cap of over $100 million. And so I think people are just looking at the $600 million
of revenue that Pump Fund has made, and then the total market cap of all Pump Fund tokens,
which is somewhere between $4 and $500 million, maybe $600 million,
and they're just seeing a discrepancy there.
And I think that the belief that if you think that meme coins aren't inherently just like toxic product
that can't create value and they are just a casino,
I think anyone who believes this feels pretty validated, at least in this phase of the market.
How would you respond to that or react to anyone who believes that just meme coins are just not capable,
of actually rising above some sort of just like short-term casino game?
Yeah, I mean, first of all, it's extremely easy to feel validated about that when the market,
broadly speaking, is down 50 plus percent.
You know, Solana's down 50 plus percent.
You know, ETH is down a lot.
Bitcoin is down a ton from all-time high.
So, again, all these coins are, all these assets, you know, meme coins, NFTs,
defy, altcoins, whatever, they're all risk assets.
If everything plunges, then similarly, meme coins are going to plungees.
as well. It's funny that no one was talking about this one. I think there was the cumulative market
cap of pump fund coins in November was something like $8 billion, right? It wasn't even close to what it is.
Obviously, the discrepancy is massive because again, these are, they are massively risky. No one is
claiming that they aren't. But I think it's very easy to say, to say that right now. I also
think that what some people are missing is that, you know, the user experience is actually quite
sticky within the current user base. So if you are a crypto user today, you are as, as
likely to trade meme coins on Solano or on Pump Fund than you were in January.
The only difference between January and March is that there are fewer crypto users.
But the same crypto users, they're doing the same things they were doing a few months ago.
I don't think that's going to change.
I think, again, a lot of people like to point towards NFTs and how they died out.
Ultimately, I do think that was one natural evolution of meme coins.
I think, again, meme coins will have to evolve to remain relevant.
And we want to be a part of that.
But ultimately, the market is going to speak for itself.
It's either going to be pump phone or it's not, but meme coins are going to survive in some shape or form.
And that is because they do provide some sort of value to the end user.
And, you know, the time will tell how, you know, to what extent that is going to be true.
But even if you look at NFTs, for instance, sure, they're so far down from what they were last cycle.
But a lot of these NFT collections are still incredibly valuable.
Like still hundreds of millions in market cap, billions.
It's still extremely valuable.
So the notion that, okay, I mean, they're up a ton because there's a massive speculative
bubble.
Now they're worthless.
It's not necessarily true.
I mean, you look at, you know, pudgy penguins, for instance.
Like, is that not valuable?
I mean, that would be insane.
And again, yeah, it might not be at its all-time high, but it still provides a lot of value.
So, you know, let's see how things play out.
I think at the end of the day, bean coins are here to say that existed for 10 years.
No reason.
I'd like for, I challenge listeners to, you know, to argue.
why all of a sudden things are going to change after so many years of of the same kind of
user behaviors taking place. But one thing that I'd like to say as well is I'd like to extend an
olive branch to anyone that hasn't used the pumped out fun, anyone in the Ethereum community
that wants to try it out, I promise you, set aside an hour and try it out. I think a lot of you
are going to change your minds about what kinds of value it brings to the table. It's really
not as simple as what C.T. likes to say, because C.T. is always wrong.
What would you say is the mission of Pump Fund?
Is it more tokens?
Is it more trading volume?
Is it making your users more wealthy?
What would you say is the mission?
What's your North Star?
I think all of them are actually very much interconnected.
I think obviously trading volume is that is a very major component of that.
I think that that is a good North Star to have because it reflects the amount of activity that's going on.
similarly to how, you know, any layer one blockchain will look at the, I mean, it's difficult, you know, there's actually a lot of debate going on about what metrics to look at, but, you know, people like looking at REV recently, right? Because that's actual economic value that's being generated. I think similarly we want to look at the economic value that's kind of, you know, keeping people on over the long run. That's probably the best metric to look at. But besides that, I think all of these different aspects are extremely relevant. So a lot of people think that more coins is a bad thing. I've always said the more.
more coins inherently is a good thing. Obviously, you want to incentivize good behavior,
quality content. I think that was a missing piece that is going to be rectified with some of the
features that are coming up. But if you have a low barrier to entry, if you allow anybody to
participate in the market, especially those that aren't, you know, aren't part of the ecosystem,
you are going to massively increase the chance of good things just taking place.
Like, what, would Griffin, would all these, some of these projects have launched and gotten the users that they would have, if coin creation was 10 Solana, would have costed 20 Solana?
I highly doubt it. I very much, I doubt it. I really, I really do. So I think coin creation is very important. I think, you know, user wealth is extremely important. Again, just look at the data. You know, when the market was at its hottest, there's the most amount of trading volume. There's the most amount of excitement. People were super positive about mean coins.
again at the end of the day this is a market-based system so whenever risk assets fall is not that much
you can do about it but what you can do is build a product that remains stable that and grows in a
sustainable manner over the long run over the next one two three four five years and that's why it's
really important not to get bogged down in the details of what's going on in the day to day and
really zoom out look at the user behaviors look at how they're changing or
remaining the same on a fundamental level and continue iterating.
Alan, I think some listeners, maybe most listeners,
will think we'll see the title of this episode when they clicked on it
and they'll say like, oh, wow, pump fun on bankless.
That is a weird combo.
Maybe share a little bit of your, why bankless of all the podcasts that are out there?
There are more like Solana interested podcasts.
There's plenty of options.
Why bankless?
First of all, I haven't done, I personally haven't done a,
spaces in I think four to six months have done a podcast since the one that I did with Threat Guy last
summer. I wanted to come up with a bang and I obviously, I know that this is going to generate a lot of
a lot of people are going to be angry about this. So naturally I think this is a win because I want
people to hear myself out as an advocate for, you know, these social experiences on chain,
meme coins and all that stuff. I also think some of our biggest critics were in the, are in
Ethereum ecosystem. I want them to understand that there's, you know, there's so much common ground
that we have. And I think we really get bogged down over really stupid details. I think Twitter is just
not a great platform because it incentivizes really strongly incentivizes people to get angry at each other.
And I think there's no, there's no surprise that there's this huge gap between what people
see in other ecosystems to Solana or pump fun. I think those are the two main reasons. I'm very happy about
this conversation went. I know a lot of people are going to, you know, there's going to be a lot of
criticism, but I think that's going to be healthy. And I think that's going to be good. And again,
thank you for having me on, David. Yeah, thank you, Alan. One last question for it before you go.
Win pump token. There's no plan for a token at the moment. Okay. So it sounds like you,
you plead the fifth. Alan, thank you for joining me on bankless today. Yeah, I really appreciate David
once again. And to all listeners, again, I extend an olive branch. Please come and try out pump fun.
I promise it's not going to be a waste of your time.
You're at least going to learn a little bit more about what crypto users are doing today.
And if things go well, you know, maybe we will have a chat one day.
Alan, thanks a lot.
Bankless Nation, you guys know the deal.
Crypto is risky.
You can lose what you put in.
But nonetheless, we are headed west.
This is Frontier.
It's not for everyone, but we are glad you're with us on the bankless journey.
Thanks a lot.
