Barbell Shrugged - Body of Knowledge  — Epilogue

Episode Date: June 8, 2018

In the epilogue, Kenny, Andy, and Josh reflect on the experience of creating the inaugural volume of The Body of Knowledge. They share some of the back stories and conversations that went into the first nine chapters with a little humor and a ton of honesty. Kenny also reveals the theme for volume 2 which is due out later this year. Enjoy! - Kenny and Andy ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/bok_epilogue ------------------------------------------------------------------------------   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedp... TWITTER ► http://twitter.com/barbellshrugged

and just be like, hey, we learned a lot. We grew a lot doing this thing, and we really appreciate you guys being around for it, and we had fun. We learned a lot. I think it's a great idea. Some of the stuff we did. I think you can open and still do that,

and then we can have time to come back, and then after all that, we can get into next season and then do the ask. Yeah. We can just say, like, can we start again? Yeah. Where's the future of this understanding going? Don't know.

Why? Anyways. We are not a singular thing. We are built to change. At the most advanced levels of everything it comes down to fundamental basics these are general health practices that every human should be striving for it's candy madness scream if you like candy i don't know where that came from i I wasn't listening. I was just thinking about that.

Hey, hey, good people. Kenny Kane here with The Body of Knowledge, sitting in with Andy Galpin and Josh Embry. And we just wanted to take a few moments to create an epilogue to wrap up this first volume of our show. Now, originally, when we had started, I had tried to rope Andy into doing a podcast for some time, which he was certainly up for,

but getting the direction that we wanted to go was hard because Andy and I have a lot of similarities and that we're good ideas guys. We're like, here's a good idea, here's a good idea, here's a good idea. And we, like most people, will get distracted by shiny keys. Enter a student here and our masterful producer, Josh Embry, to help organize the two of us knuckleheads. And here we are several months later. And fundamentally, when we designed this, we wanted

to tackle a concept that is evergreen. And that is this notion that humans and our planet are inevitably changing. So very strategically, we started on a cellular level with Dr. Galpin breaking down the first chapter on the adaptability of muscle. And then very strategically, we finished the first volume with Dr. Linda Rosenstock talking about changing healthcare for 350 million people at a clip and trying to make positive decisions when it comes to preventative health. In between that, we had a lot of content, a lot of information, and more than anything, there was a lot of learning. And I know just by personal contact with a lot of listeners, people that have reached out to us have kind of informed us that this has been a helpful show in many ways. But I got to tell you, putting these things together was a practice for Andy, Josh, and myself because we would go into every episode or every chapter thinking, oh, we got this.

This is what this one's about. We'd sit down. down and then we we would just like a student writing a thesis paper change our minds halfway through realize that we're mostly wrong which ironically is one of the big things and themes that we wanted to convey we are the three of us very righteous individuals and we've been humbled by creating the content that we've shared with you and reminded ourselves that the very thing that humans can't get away from, change, is something that we have to embody in our practices day in and day out. Before we get into our reflections of the individual chapters, I found that quite ironic because I was mentally preparing for this particular

episode or epilogue. I was trying to think of the themes that I learned from the whole thing, and it reminded me of several things I have changed my mind about. As you mentioned, we've said it before, Kenny, but I'm interested to see a year

or two years down the road what of the things that we talked about in these nine chapters we eventually change our mind on because we know it's coming, right? And so change is not always easy, and there'll be a thousand more times we'll get there, but it's been helpful for me in that regard. So it's been very fun

and something I think I'll cherish for a long time. Josh, how about you? How is this first volume putting together? I know that's probably a loaded question for the producer, but... It's a bit of a loaded question. I mean, I've learned a lot personally about some of the specifics of these things that I maybe had convinced myself I understood by way of doing lots of Olympic lifting and fucking around with CrossFit in stupid ways. Just writing shit down and then doing it as fast as possible.

For rounds. just writing shit down and then doing it as fast as possible for rounds um i mean i said this i said this early on to my wife that if i got nothing out of this podcast other than just being a part of it that it would be worth it because i learned so many things that i benefit from in my own health and wellness and practice of things like sitting down and talking to michael blevins one i made a great friend out of that but two i i changed fundamentally my relationship with quitting and failing in a way that i had not really thought about i don't know come back to me okay let's just maybe go yeah let's go through like and i'll just guide it i'll go so andy you you ran basically the first chapter in volume one about muscle yeah what are some of your sort of final thoughts on that the interesting part about this chapter in particular is

the content itself is is going to change a tremendous amount about what's true and what's not true. We have learned several things actually since that chapter aired that had advanced our information about the deep physiology of the muscle. In fact, there's something that perhaps if you guys and girls at home enjoy that episode, maybe we'll do one again, uh, down the road, but there's some groundbreaking things that have happened in the last few months in terms of muscle physiology that have questioned very strongly some of the things that we held as absolute truths for the last hundred or more years. And this happened since we, we filmed. And so they didn't make it into that. And if you're wondering when we filmed that that chapter when we recorded it we probably made it through i would say 20 of the notes that i had and that's right so yeah there's just so much in that up and then

that that topic that i'd love to cover and um you know i was excited to get some of it out and i had a lot of feedback from people about like, wow, I didn't know muscle could adapt like that. I had no idea. And because of that, it gave me more hope that I'm not just stuck with this genetics, or even though I've been doing this for a long time. Now, what about, you know, we talked a little bit about this for chapter two, and that was just establishing the role of context in coaching and training um andy you had sort of mentioned a few things that you had sort of shifted your mind on um about me and brian mckenzie and we we knew each other at that point

but what were some of your reflections on the contextual episode, you and Josh? The piece in the chapter two that really was your story, for the most part, is what it was. I just had never understood how someone could put your actual training program, what do you do for a workout, and put that into a system that also includes, well, yeah, but let's talk about the conversations we have as you walk into the gym. Oh, and then also let's frame that underneath the umbrella of why are you here in the first place? Where are we at? And so you kept using the term context. And it took me a while to finally start to understand, oh, this is a framework for taking something like your workout and putting this into a long-term, sustainable, healthy practice.

And by health, I mean something that doesn't break you physically and something that helps also you maintain motivation over time and can actually put you in a system where the reward is not the wrong thing. We're not checking the box off for the wrong principles. And so for me that the value there was going like, oh man, I just never heard somebody frame it that way to where I can really understand how this is not just about my workout, but this is about a sustainable, healthy lifestyle practice. So that chapter was really the beginning of your story on this, this whole trajectory. So as the producer of this thing, a lot of what I do is, is like big picture narrative construction.

And that, for those of you who, who know anything about Kenny and his work and the stuff that goes on here at the gym, that, that chapter was the absolute beginning, bare minimum starting point. Oh my gosh. Yes. And my, my goal with that was to create almost a myth about you, the person who's developed this stuff that I personally think is

extremely valuable for so many people. And so with that, and Andy, you did a great job of interviewing him and getting those stories out of him in a way that I could weave together on the editing floor that would create a compelling sort of story of who is Kenny Kane. And there's a lot more to come from the stuff that you've been working on and that you've developed. And with that, I mean, with that chapter, I wanted people to get to know you and understand where you came from, because I saw you on Barbell Shrugged years ago and just had an instinct of there's something going on in this dude's head that I need to, I need to understand. You know, I felt a lot of responsibility and obligation to the listeners to tell a compelling story about you and, and

where you've come from, because I mean, nobody has gone through exactly what you went through. And I think it, it set you up partially, partially by chance, but also partially by kind of the intuitive path that you were set on by the people that influenced you early to have an opportunity to create something that would... I mean, you have a depth of understanding of human beings that most people don't have as far as training and exercise and physicality in general goes that our listeners and most of the world does not understand the depth of your understanding yet. And that, that second chapter was my first opportunity to begin to tell that story. And so, and I'm super, super, super excited

for the things we have coming up regarding this because i mean you weren't kidding josh like the the stuff that that has been developed that we barely lightly peppered in to that second chapter um i'm just i'm extremely excited for and i'm foreshadowing a little bit for you at home uh for some of the things that we've got under that umbrella um that i think is going be very, very helpful for a lot of people. And, you know, chapter three with Jack, I think, was a very specific example of if you take this type of a system and put it into place, look at what can actually happen. I mean, look at the transformation change that he was able to go through when he implemented the stuff that we talked about in chapter two and he put the kenny cane system to play and you have this in such a high profile client but he was able to do the the hard thing which is take step one right and get

going and now we've got a decent system uh look at the lifestyle the physical the mental changes we can make so that was a very fun conversation for me too to hear um you know the okay it's not this is not just talk um this is actually effective when you put this into place with people yeah that was really fun to have jack on i mean jack is always a good interview no matter what for anybody i mean any media outlet he's just he's a kind of a quote machine but he's just he grew up in a family and he shoot he grew up on the first reality show entertaining america but beyond that his competency to adapt and change grow um and his sheer capacity to do all of that willing to do the work put in the effort not be shielded um you know not what not allow what could be gluttony to keep him sheltered yeah was that's one of my favorite things about him as a human being and it reminds me

that something michael blevins pointed out in chapter four which was look even these celebrities that we train um i still have to do the work and he made a great case for and kind of enlightening people that, oh, if I had X amount of million dollars and it was my quote job to be jacked for a movie, I would be. And it's kind of like, well, hold on. And backing him up, having trained similar people,

like the amount of pressure and the amount of time that goes into these people's days often extends 18 20 22 hours with pockets of three four five six hours at most to sleep during some windows and so yes there's tremendous resources but there's also tremendous pressures and obviously all of us learned a lot from Blevins and he will will be, incidentally, a big part of our company, our media company, as it grows both conceptually and as sort of a renegade voice for all that appreciate renegade voices and those that resist. He will fortunately and unfortunately make his presence felt.

To pile onto that a little bit. Michael Blevins is legitimately one of my favorite people because the way that he challenges reality in conversation, but also deliberately in the things that he writes and the content that he creates is incredible. I mean, he said it on the podcast about the people who use the excuse that, you know, that's that person's job to be ripped and fit and big and whatever. And he just said, I invite you to find out how good you can be if you stop using that as an excuse. Right. So yes, of course, if you have resources and incentive and all these things to to look and be a certain way that will have an influence on doing that thing but if you really want to do that thing you don't have to have all

those resources to do it i've i've met and interacted with plenty of jacked people that aren't celebrities that they just really want to do that thing. And he points the same thing out when it comes to quitting and failing, which is, you know, if you stop using the identity of I'm not a quitter and invite yourself to find out when you quit. For example, we tested the bear complex here at the gym about a month ago, and I hit a certain weight that I completed it. And I hit a certain weight that I completed it. And I felt very much like that was it. That that's all I could get out. And I, I invited myself to find out when I quit. So I put some more weight on the bar and I told myself, I'm just

going to do the next rep and find out when I give up and can't do it anymore. And I did. I quit around rep five of seven, which sucked because I was really close to finishing. But I found something out because I wasn't, because I was willing to quit. I was willing to put myself in a situation where I forced the issue and I quit doing something and I learned valuable information and it didn't become part of my identity.

It was just, I tried something and I quit or I failed or however you want to look at it. And I gained information. It was like doing an experiment in the lab. Well, let me just take that a little further. I get these periodically from inmates. And this is a letter that just happens to be on my desk adjacent to where we're recording right now. And this is from a fellow named Matt,

and I'll just leave it at Matt. And he says, Mr. Kane, I'm currently incarcerated at NECC in Massachusetts and have a fellow inmate who I do CrossFit with. I write to you in search of any tips and advice you can give me. My main concern is improvement of cardiovascular. I almost passed out after throwing up during the 13.2 from the 2013 open. So if possible, please give me any advice you can, as well as books to get. Now, I just wanted to piggyback because as you were saying that and people writing in going, yeah, but you know, these guys have a lot of resources it's like yeah okay now here's an inmate presumably listening to us writing me for tips and advice to improve his cardiorespiratory stamina endurance and like suck it if you've got an excuse you know what i mean write a letter handwritten i don't think we can give a better first of all who writes handwritten letters i mean

that's a lot of effort for modern humans inmates that's who right right uh i don't think we can give a better acknowledgement of you know blevins in his episode and the fact that he is by far and away our most downloaded most popular episodes which i think is amazing considering he who virtually has no social media or otherwise following he's fairly unheralded he's got a little bit of a following well right his gritting teeth stuff is relative to the person that he followed being jack osborne so oh yeah right i mean if you look at boy jack os, the son of Ozzy Osborne, and next is some dude who's a personal trainer in Utah you've never heard of. And the fact that he can crush not Jack, like I say, but he can crush every everyone else, all the rest of our episodes. And even worse, he was the one I threw the biggest little tissy fit over not wanting to do in the damn first place I mean again boy you're seeing a theme here with my judgment I guess but you know I

wasn't I hear celebrity trainer and immediately in certainly in the SNC community there's a little bit of immediate disdain absolutely that presupposes that it was the same disdain I had for Brian McKenzie and the same disdain I had for you and everybody else.

And it was like, and I remember saying like, okay, if you, Kenny and you, Josh, if you say go, we're going to go, go. I'm going to take your, like I trust you two enough, but I'm not, I'm not sure I'm down with this. And I remember leaving the house and telling Natasha, like, we're going to do this. And she's like, why? Like, I don't, this is not the vision, the mission. And I'm like, oh, oh well we're gonna see and actually i remember saying like well don't worry like we don't have to air it right i just was like almost half of me was like this is never gonna see the light of day it's so it's really funny um i i'd been hanging out and getting to know blevins leading up to that and i

i knew he was gonna say something that that just yeah something that was worth putting out publicly. And leading up to that, we all went and got breakfast before we recorded. And I remember Carolyn, my wife, was sitting at home and I was about to leave. And she said, oh, are you guys going to get breakfast? Can I come and eat with you guys? And I paused and said, I really need to control this environment because I need Andy to like Blevins. And she got kind of upset and was like,

it's just breakfast. Quit being a little bitch. And I came around and then she paused and acknowledged like, okay, no, you're right. This needs to go well. And then she sat in on the interview she paused and acknowledged like, okay, no, you're right. Right. Uh, this, this needs to go well. And then she sat in on the interview and, and it's, it's,

it's interesting. Both her and Natasha were like, who is this guy? What's, what's this thing? What's going on? And then he's sitting there talking about transforming people through hairstyling of all things.

Right. And my wife just, her jaw hits the floor and it's like this guy gets it yeah at a level that most people don't and i think i think that's been one of the more compelling things about his chapter he sees the central themes between all things all all challenges and all uh things that make you better and he's able to really draw from one thing to the next, which I think is special about him is his ability to see those connections and to make them directly makes his skill very, very transferable,

which is another theme we're trying to push in this first volume is if we get the big system, like we talked about in the nutrition chapter, if we apply these systems and we see these common themes, now as the information changes, you're fine because you're not built on a small piece of information. You're built on a system of thinking, which he's a great example of that. It's funny that we're just talking about our natural biases. It sets us up perfectly to kind of share a few thoughts about Peter Karpopovich which is a phenomenal story if you didn't hear that particular episode i think that really andy supports like your personal growth

as a scientist i know that one spoke to you as far as like the soul of a scientist goes because peter karpovich was a man faced with losing everything that he had been building on that was at that point about 150 years deep of sort of science yeah and he had to sort of flip that on its head with humility in the moment which is like that's the bigger lesson for everybody and that's certainly the one that we didn't see prior to recording but that we got out of it yeah that was that was arguably the funnest episode for me to write um because the fact that actually the best part about it was the the dialogue Josh and I had after we had recorded the episode. I think you had fully edited it, right?

We did that one three different times. Yeah. Or no, we did that one almost four times because we had a complete, we tried to do the whole human performance thing in that one. And realized it was way too much. Had to go back, focus on the Karpovich-Hoffman collision and the implications of it. Got close on the historical piece, but then totally missed on the application of it.

And I had completely edited it and was ready i i wasn't sold that it was it but i was just like done i'm done if we're done we're done and you and i were talking about it reflecting on it and it was in the process of discussing it that we realized our own deep-seated strength bias. That we listened to the thing and our conclusion was, oh yeah, strength won, but Karpovich admitted he was wrong. So clearly the takeaway is strength wins and being wrong is okay. And we were like, wait, that's not right. Yeah, we just had some major contradictions there.

We were being very hypocritical because of our biases and backgrounds uh which which actually was fun because that directly led us and i'm skipping a bit we can come back but it directly led us to the the chapter eight the evolution chapter and we didn't even see that story until we had this realization. We're like, well, why is it? We are so, um, why are we so geared towards strength? Why? Well, actually,

and we started to look at the field as it shaped over time and realize, man, so much of what we think we want is actually engineered on the backend. And, and that was beautiful for me to have that realization of like, oh man, it's shaped for us and that shaping of our own opinion is only going to get way way worse moving forward because of technology and so this is something we're going to have to be very careful and very aware of

i mean that's an example i feel for people coming up in this age who like strength training or whatever it is they like. They are literally only going to get information that supports what they already like. And so this is going to be very difficult moving forward. Their biases are going to get confirmed over and over and over because the things that amplify. Just use social media. With deep information that takes time to interpret, understand, digest, and process, getting more and more condensed.

Well, yeah, because anything that you may have a natural inclination to or a general attraction to, they're going to be just piles and piles of information and armies of people who stand to benefit financially from giving you more and more of people who stand to benefit financially from giving you more and more of that, which just leads you deeper and deeper down rabbit holes. And I think in discussing our own strength bias towards this whole thing got us to really dig into why are we wired that way? Like, yeah, I'm big and strong and like lifting heavy weights, but is that because I'm

strong? Right. Like, right. I don't know. Turns out I like playing football because I was really good at it really early. Yeah. And that just, that just fuels itself. And so it was in the process of doing chapter five that we realized that we had to dig into this concept of influence and persuasion. And that led us down the path of why is the fitness industry or the general marketplace for exercise and physicality, why is it shaped the way that it is and where do all these things come from? And then the entire history lesson that you had started laying out to do chapter five originally began to make sense in that bigger context of where are we now and how did we get here that that was a like that was such a fascinating interesting experience for me to go through that

because i sit here all high and mighty like i'm smart i know things i have perspective and then and you just like roundhouse kick me in the face with no you you're just as susceptible as the rest of us right and again like we got we got we made progress but that's not you know we didn't all of a sudden reach enlightenment and know everything we just uncovered some influences that were maybe lying beneath the surface. And, and that added perspective hopefully gave us some more space to play and to discover some new things, but it's a constant, you know,

step back, gain perspective, go in a different direction or learn something new. And then hopefully, you know, that those steps continue so that you continue to grow. Yeah. I,

you know, it, it's funny. We're talking about information where it's coming from. One big area that we get a ton of information slammed down our throat is the nutrition space. And Andy came up with Chapter 6, The Baker, The Cook, or The Chef.

And we almost called this show that. We were so fired up on the broad concept of developing mastery, self-development, professional development, awareness, mindfulness, all the stuff. And we were so close to pulling the trigger and realized, oh, it just might be a better chapter name than the title of the show. I had cooked up an entire kitschy persona thing where it was like,

Andy's the cook and Kenny's the baker and we're going to talk about fitness and food. And the thing that we kept coming back to is, it's not a fucking cooking show. And all of that we kept coming back to is it's not a fucking cooking show. And all of our wives were like, that's stupid. Don't name it that. All three of our wives were like, what are you guys talking about?

And we sat here for hours going, this is the best thing ever. No, no, no. This is the best thing ever. We're going to name it. We are the three greatest minds that ever existed in a room with a whiteboard. Yeah. And then the dumbfounded looks. And it's not only how they didn't like the names, how they were also adamantly,

all independently, by the way, like, no. Yeah. Not even giving us a second thought. By the way, I think we all need to take a second and appreciate and thank our wives for simultaneously fueling our egos to be successful and productive and do things.

But also having that ability to reality check us and just say, no, that's stupid. Like that is such a delicate dance. And I just, I I'm very grateful for my wife's ability to kick me when I'm like getting way too high on myself, but also like build me up when I just like crash and realize that the name

that I spent a month creating totally sucks. She's so subtly good too about just, I don't know, the way that she can deliver it, she'll sit in here sometimes, this is Josh's wife a lot of times when we're recording and stuff, and we'll do something, and I'll feel really good about her or something, and then you can just see that look in her face. She doesn't even say anything. No, and you're like, that's not good, isn't it? She's like, no, just, just.

Yeah. Which, by the way, we also need to acknowledge acknowledge we also need to acknowledge my wife carolyn for running our instagram account and taking such beautiful abstract photos of fitness equipment which way outperform uh outperform our other crappy title yeah my my artistic titles with with blue font and bullshit for our listeners josh refuses to name any show with more than two words so if you've noticed a pattern it's because his refusal to allow a third word into the title of an episode or there are there are some other ocd patterns you might uncover if you start digging into those. So that's part of Josh's OCD mind.

In Chapter 7, we got towards the expansion of consciousness via coaching with somebody that Andy had turned us on to, arguably one of the three hottest strength and conditioning coaches in the world right now a very very sharp young he's so talented and so young he's only 30 um self-publishing the book conscious coaching and dropping in right before relocating to atlanta um so he got the book out between that time and relocating dropped in for a fantastic conversation about high concept coaching in a very practical way. And about once every two days, I look into his book, there's two or three things I'm like, oh, I'm either reminded of something that I'm not doing or something that I've never thought of. And the book is so rich with so many resources, educational tools that help you understand yourself, not just as a coach,

but as a human being. And that's a big part of this thing is like, if you can expand yourself as a human being, you can expand yourself as a coach. And he does this with such like a voracious professional ability, but with such a sort of generous spirit and an ability to hear others and listen to others and allow people to have their ideas heard, which is not an easy thing for a coach of his level. There's a thing that stood out for me. Like you see this with people who have kids really young is that they grow up really fast. Yeah.

And I don't think it's just something like having kids specifically, but I think it's going through something very hard at any age will force you to grow and mature. And that's what, I didn't know anything about Brett going in. I was just there to hit record and try not to sound stupid, which I didn't even do. The thing that jumped out at me so aggressively about Brett

is his story about the crucible he went through at the age of 15 turning 16 where he got he he ended up in a bad spot psychologically and then got thrown into a system that at the very least didn't help him any and most likely did more damage right and it it forced him to grow up real fast and focused him and and I think that's a big reason why he is so on it at just the age of 31. I think he's 30 or 31. Yeah, he's 31 now. You hear that guy talk, and he's got the wisdom of somebody much older

and more experienced. And he made a comment, he said as he was leaving the facility when he was 16 and one of the nurses made some snide comment like you'll be back and he said yeah i will be back but it'll be to help the people that you can't super powerful from the chapter yeah incredible incredible guy if you didn't listen to that one co-listen to it he uh if you don't know brett bartholomew he's he's probably doing more social and podcasts than anybody else right now. So his message has gotten across in a lot of places. But what I was really excited about is, and he texted me this afterwards,

and I don't feel bad about saying this because he literally said, you can share this. And he actually did on his own social media. He posted about it, and he said that that was the funnest episode I've ever done because we gave him the latitude to really tell his story that no one else really did. And I think, and I have to speak for him a little here, the reason he did that is because he genuinely wants to help other people get to where they want to get.

So that was really, really fun for me to just see a different side of him that I've known decently well over some years that I had no concept. And I didn't know half those stories. Chapter 8, which you cut to a little while ago, Andy, was one of my favorite episodes because it framed the understanding of the fitness industry and how history has directly influenced all of us without escape. And now I recognize that when I talk to people as they come into the gym or people that are visiting, that very sense of history helps people understand how they've been influenced.

And if I can break down those barriers, the conversation suddenly gets really, really simple, very pure, and very dialed quickly. Meaning I can say to people, hey, you've probably been influenced by the aesthetic industry. You've probably been influenced by the aesthetic industry. You've probably been influenced by the functional fitness industry. You've probably been influenced by the strength and conditioning industry in different ways. And just that understanding alone allows people to see their media feeds, to see the voices of all the people that have talked to them with all the different perspectives generally coming from those giant three bubbles.

And the more that we can break through that, the more that we can understand, like there are larger principles within all of them that are helpful depending on the very thing that we established earlier in the volume. And that is the context of why, why somebody is doing what they're doing. And it makes it a lot easier to help somebody

and to hear somebody if you know, that they know that they've been influenced, if that makes sense. Right. This is a thing that, God, I love about you, is that we identified this and realized these influences. And instead of taking that and saying, okay, how can I profit off of this?

Or how can I use this context to influence people in my own way? You looked at it as a tool where you could say, I can empower people with this tool of perspective and context around their influences to help them get to a higher level of understanding and intent for themselves. And then you just trust that the stuff that you do is objectively valuable enough that most of the people will realize that you can help them or that you're willing to try to help them. And if not, like, it's cool. You just want to empower people with a tool, which is context and perspective. Yeah. What's funny, it's funny that you say that because recently an off and on

client of mine is Josh Bolin. and so i've gotten him ready for different projects but he often works with a fantastic bodybuilding coach named justin lavato who is a monster at transforming bodies and getting people jacked and justin's working with him at gold's and knowing josh the way that i do he's getting ready for the next deadpool movie yeah he's playing thanos so he's kind of getting jacked up for this. And just knowing that historical perspective, yes, I've done muscle physique development with clients before, specifically for film.

But just having us done the episode, there was no contamination of jealousy or frustration. I just go, I look at it and go, Josh is in great hands doing exactly what he needs to do to do the thing that he needs to do without frustration and only love. And perspective allows that space. Jealousy will fill that space often without perspective.

And I think the craftsmanship approach to this thing breeds respect rather than contempt. You see people that don't do that succeed occasionally. Even a broken clock is right twice a day, right? Right. But for the most part, where you really see the high-level coaches, practitioners, are the ones that can do that. I mean, I've been fortunate to be a part of several teams with athletes

where I have had coaches, and I've done this on the back end, reach out to me that are doing the same thing I do and say, hey, we've got a high-level problem here. Would you mind joining the team? And that takes tremendous humility because it directly undercuts their personal value. They are on the team to do that job, and so it does send the indirect message that they're not doing their job.

But to me, so far, the athletes have always appreciated it so much because they realize this coach really is in it for my best interest and is not willing to screw me up or take a chance on something they don't 100 know the answer to and i have also done that when i have been in situations where i wasn't i thought i maybe knew something i had a really good idea but still i reached out to other people who i knew had handled those situations and then said, oh, okay, good. I got confidence now in the idea. And then gone back to the athlete and said, hey, look, I reached out to so-and-so.

And the four of us had a conversation. We all collectively think this is the best approach. And the athletes have always been like, wow. And they feel so much more confident. And that means i directly shared my glory to four other people and i was absolutely happy to do it and it always works out better because the right thing gets done usually uh and but you just have to have the confidence to sit like yeah uh it's not about me right now and it doesn't matter it's about

helping this person person get to their goal whatever it happens to be. And I'm going to have the confidence that if this person does fire me or go to somebody else because they think I don't have enough, that's fine because maybe I don't. For all the coaches and trainers out there, if your thing is fundamentally helping people become better or transforming people, there is no shortage of people who need that. Literally all of us need that. And I look at you, Kenny, who is a very, very high level coach. How many coaches do you currently have in your life? I can count at least two. Oh yeah. One, two, three, four. I mean, I got- Half a dozen. Yeah, half a dozen. I mean-

Just to be super clear, what you mean by, those are literally people, Kenny, you are paying to coach you. Yes. Not coaches that work for you. Yeah, people that I'm paying to coach me. Right. Like Blevins pointed out in his chapter, we all need guides. We're really good at lying to ourselves. And I think it's too easy for the thing to be influence or being right or

selling an idea or methodology. And that's a hyper-competitive space because there are tons of ideas and it's really hard to win that game. But if the game or the thing is helping people and getting people to better places, there's tons of work to do. And there is no reason we need to be hyper-competitive and undercutting each other and being disrespectful because there is no shortage of opportunity and demand for people who can actually help and guide others to better places. So we just have to shift it a little bit and not take the bait. That's actually something that Linda brought up quite a bit. I was just going to segue to Linda. The final chapter of Volume 1 was somebody who put Josh and myself

and sitting in Brian McKenzie all in our places just with the sheer ability to talk with so much more perspective on this theme of change uh you know we're like we're gonna change and Josh just mentioned like dude look there's no shortage of people that need change and and he's like yeah I'm a scientist and people follow me on different things I'm like yeah I gotta jam with people and then Linda's like, I'm going to make a decision and 350 million people are going to be affected. What? And then we get this bitch about it.

Like, see how the government's all wrong. Yeah. And then not record pyramids bullshit and not recognize just the, the, the, the mountain of work that that is just to do that. And I really appreciated that perspective of just humility.

It was great watching you and Andy. Andy, you're very capable of humility, and Brian has learned humility. And I'll say that critically as a close friend to him. It was something that many years ago, that wasn't his shining characteristic. It's not hard to tell. But the great thing that I love about Brian is he's evolved.

But just having him sit in and just go, wow, this woman. And Brian hangs with all the powerful people in the fitness space at this point. But when we have somebody like Dr. Rosenstock sit in with us i think all of us are just kind of like okay there's so much work to do and she you know helped us understand like there's some really practical stuff there's there's market forces that influence these giant decisions, knowing that I feel like us here, our listeners,

are the people who can facilitate positive, well-intended change. Mindful of those market forces. I'm referring specifically to pharma, but there are other things that she talked about. Totally. We genuinely hope you got something usable out of those out of this first volume and we're going to come back we're going to take a little bit of a break

before we come out with volume 2 and Kenny's going to tell you a little bit more about the theme of volume 2 and the details but look the reality of it is we spent a tremendous amount of time putting this volume together all three of us worked a lot. And

frankly, we gave a lot of some of our best materials. We gave away some of our gold. And we did that because we really, really wanted to help you. And this is the point of the volume now where we ask for something in return. And we're not talking about your money. What we really want to do is understand if we made this effective. So number one, if you found something of value, please let us know. We want to know the things that you found most effective. What was your favorite episode? What one gold nugget from whichever chapter you found most helpful?

And the best way for you to do that is probably on iTunes. If you can go there, you probably know, if you're a podcast listener, how this stuff works. So the way our podcast grows and the way that we can help share this information to other people is effectively the iTunes algorithms, right? So the more likes, the more ratings, the more comments you put on there,

the higher we go up the list, the more people see our stuff. And that is more important than money for us right now. So that would be the best if you could give us a rating on there. If you prefer to do it on Facebook, you can comment or like us on there as well. More importantly,

if you've actually put something into practice that we've talked about, we really want to hear that. So if you learned something from any of the chapters and you were able to make some physical change, we would really, really love to hear that story. And if you want to do it in those public forums on iTunes or in Facebook, that's fine. If you want to send us a private message because you don't want your stuff getting out there, that's fine too. You can email us at info at thebodyofknowledge.com. So on behalf of all three of us, we really and very sincerely appreciate you spending your time with us weekly as we went through these nine chapters. If there's

something that you feel that could make the show better, we would gladly take critical feedback. And the easiest way to do that is just simply email us at info at thebodyofknowledge.com and give us your thoughts. We've had a couple of emails that have been tremendously helpful, some kind of cool life stories that have been really positive and reassuring. If you want to find us on Instagram, of course, we're at The Body of Knowledge. But again, that feedback is a great source of fuel for us to consider a couple of things.

A, do we continue doing it? B, how do we do the show better when it comes time to do volume number two? Now, volume number two is going to be about Sherpas. So what do we do in volume one? We establish the role of change from a cellular level to a global national level. And while we've identified that change is something that is evergreen part of the human condition, one thing that can help the evolution of change either be positive or negative is the role of Sherpas. So in volume two, we're going to dedicate our work to interviewing Sherpas who are doing profound work, helping people being the best versions of themselves. The role of Sherpa is something that has preexisted prior to the show and most assuredly will exist past this show and other fitness, businessy, health, wellness nonsense that's out there.

But it's something that we're trying to approach in big ways. The notion of the show is let's take big concepts, break them into small pieces throughout the volumes. But in the meantime, don't get bored. It's going to be some time before we release content, but we're not going to be gone. There's a couple of ways you can keep up with some of our stuff. So Josh, we're going to be working on some things probably on our website

coming at thebodyofknowledge.com. Stuff will be pumping up from there from time to time. We will be throwing stuff up on our Instagram account, which is also, I believe, the body of knowledge. So you can see more information there. You can check out my personal website, andygalpin.com, where I've got a bunch of lectures up there of more deep muscle stuff if you didn't get enough in the first chapter. And then, of course, the book that Brian McKenzie and I wrote, which is out in July,

and that should give you some fun summer reading, which is a guide for using and not being controlled by technology and how you can use it to enhance your fitness, but to not let it ruin your fitness performance and conscience, and that's easy to find on Amazon and elsewhere. So time to reflect on your end, time to use and put into practice, to dive deeper into some of these places that we maybe piqued your interest and to get ready for volume two. And as always, keep licking your fingers. And remember, here at the Body of Knowledge,

if it doesn't get all over the place, it doesn't belong in your face. We love you guys. Hit us up. Cheers. Mucho gusto. Feliz cumpleaños and nos vemos.