Barbell Shrugged - Feed Me Fuel Me — Radical Candor w/ Scott Keppel — 96
Episode Date: July 19, 2018Scott Keppel is the owner of Scott’s Training Systems, a world class fitness studio located in Chandler, AZ that offers both in-person and online coaching. He specializes in post breast cancer recov...ery, pre/post- natal, pageantry training (he’s the official trainer for several states), weight loss and business owners/executives. Scott is also a motivational speaker and nationally certified fitness and nutrition coach. He believes it is important to help clients achieve their optimal levels mentally, physically and emotionally. Scott’s mantra is to lead with “Why?”. When he starts training clients, his mission is to figure out what the significance of experience is supposed to be. He makes it a point to be tactfully honest with his clients, not only keep their expectations realistic, but to ensure that they understand that the victory lies in the process, not the outcome! When he worked predominantly with fitness and figure competitors, coming to grips with the subjectivity of the sport when it came to judging, begins with acknowledging that you are indeed going to be judged. Then he made the shift to pageantry and building physiques in world where physical training can often be overlooked, or outright ignored due to the negative stigmas associated with women and weight training. To take it one giant step further, Scott excels in working with special populations that include women who have battled breast cancer or recently had children. When it’s all said and done, what is required of his clients is to create a physique that facilitates confidence, performance, and an appreciation for the journey is a lot of honest conversations with tactful candor. Enjoy! – Jeff and Mycal ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/fmfm_keppel ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged
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This is episode number 96 of the Feed Me, Fuel Me podcast with our special guest,
owner of Scott's Training System, Scott Keppel.
Welcome to the Feed Me, Fuel Me podcast. My name is Jeff Thornton, alongside my co-host,
Michael Anders. Each week, we bring you an inspiring person or message related to our
three pillars of success, manifestation, business, fitness,
and nutrition. Our intent is to enrich, educate, and empower our audience to take action, control,
and accountability for their decisions. Thank you for allowing us to join you on your journey.
Now let's get started.
Hey, what's going on, fam?
Welcome to another episode of the Feed Me, Fuel Me podcast.
Jeff and Ders coming at you from Scottsdale with our gracious guest, Scott Keppel, owner of Scott's Training System out here in Chandler.
How are you, brother?
I'm great, man.
How are you doing?
Doing really good.
We were just talking offline of how often we've crossed paths over the last five or six years
since I got to Scottsdale. And, you know, it's always been on my list of things to do to reach
out to you and pick your brain and see how things are going. And I'm glad that, you know, now Jeff
and I have Feed Me, Fuel Me. And, you know, it's good to sit down and get you on the mic and chat it up.
No, I appreciate it.
And this is great that you guys do this, you know, and reach out to other individuals in the industry and, you know, share their stories.
And hopefully that, you know, helps empower and, you know, inspire someone to chase their dreams.
Yeah, for sure, man. Um, but for everybody who doesn't know who you are, I know, uh, you've got a pretty, uh, vast experience in, uh, fitness and figure and, um, uh, pageant prep.
Um, but that's, that's not everything that you've done in the industry. So for everybody who doesn't
know who you are, can you kind of give us the cliff notes of how a young guy from Ohio ends up
in, in Arizona and Arizona and crushing it.
Sure.
Well, no, I used to go to school uphill, snow both ways, right?
But no, I've been out here since 2000.
Training has always been a passion of mine.
I played high school, college football, D3 school.
So that's what really got me into diet and exercise.
And I was bullied, like, unfortunately many, you know, when I was younger.
So that was an outlet for me to just get stronger, not only for my sport, but for that.
So that led me into college football there.
I got injured, back thrown out, had to be put in put in a mobilizer carried out of the weight room
and so i i started to change the program i was like i don't think everyone should be doing the
same thing you know and that's position to position to position well even even just you
know because the way we did it was whatever like monday was hang clean squats and bench and tuesday
was deadlifts and whatever it was for everyone, no matter your position, no matter your strengths or limitations. And, um, so I threw out my back
doing hand cleans and, you know, then I started thinking, why am I doing this when my back hurts?
I shouldn't like, it should be modified. Right. So I started to modify mine. Other people saw me
modify theirs or asked me to modify theirs. So that kind of did it. The college I went to modify mine. Other people saw me modify theirs or asked me to modify theirs.
So that kind of did it.
The college I went to, though, didn't have exercise science as far as a degree.
So I got my degree in business because I remember telling my high school football coach that I was going to own my own gym someday.
There you go.
So that kind of took me then.
I'm in Ohio working for a rental car place, doing really well, but not really loving it.
Money was good, but the passion wasn't there.
So then ended up coming to Arizona, found a job at Bally Total Fitness, found a place to live.
Bally.
Nobody knows about that anymore.
Yeah, I know.
That's how old I am.
I'm dating myself.
But yeah, so I was there. And from there, like, what got me into, like, the bodybuilding, the figure, the fitness world and all that is I used to be about 220 pounds.
Really?
Yeah, about 220 to 230.
No kidding.
About 38 to 48-inch waist.
And I was still a trainer at the time.
But, boy, my diet and my beer drinking was not good.
And so, you know, one day I looked in the mirror.
I was like, man, what a piece of crap am I?
Like how can I ask people to give me their best when I'm not giving them mine?
So I started to clean things up, lost a bunch of weight, got down to like 185.
That October, I think it was 2001, I hired a coach and said, hey, you know, I want to do a show.
Now that I'm not playing football, you know, I need something to do. So that propelled me to
my first show. And I did well in that show. So I took first and second. And from there,
people are like, oh my gosh, like your transformation. What did you do? So I started
studying a little more because I knew what I did, right that's not right for either one of you or and then a woman approached me she's like oh you know your legs look great
can you help me so started helping her for a figure competition and then it just kind of
went from there nice just straight up organic growth yeah just you know putting the word out
there and just studying and going to the shows and finding out more and more about
it yeah that's and were you still were you did you were you still working at this time or were
you on an entrepreneurial path at this point when did that happen so yeah i was still at uh bally's
okay at that time so yeah i was at bally's and then while there um i started body by scott uh
which i just got clients of mine shirts so i was like you know i don't want people just to think
i'm just a trainer,
you know, at Bally's, which there's nothing wrong.
If that's someone's dream to, like, be, like, a trainer at a facility, that's great.
But I knew I wanted more.
So I started to kind of brand myself already at that time.
That's smart.
That's really smart.
Thank you.
And then so how long were you in the game as a training professional before you went off on your own and brick and mortar?
So I was in Bally's for about two and a half years.
So I ended up, I was doing well.
I was number one trainer in the state.
And so it's doing well.
My wife got pregnant with our first child, my second.
And so we didn't want her to have to
work as much. And so when you work for a big box gym, right? The, the, the problem with that is
you cap out on how much you can make. Uh, and I was there. So I either would have to work a lot
more hours, which those of us have hustled and grind, know how many hours you're already working.
So you're like, I don't know how I can fit anymore and before back then that was before people did small group right and that's always
like you got one-on-one you can only make so much so we went into our garage actually uh we took 19
people out of 21 into our garage and started training people in there i just put in like a fan
and like an air conditioning unit yeah but uh But we started with a $10,000, a 0% credit card and whatever I could buy for $10,000
is what I bought.
That's taking the jump right there.
That's awesome, man.
And so how long did you last in your garage before?
Like, were you forced to grow or did you just get tired of it?
Like what was kind of the decision point? A little bit of both. I mean, um, my wife got lovers. She, uh, you know,
we were like, okay, we'll be here for a year or so. Uh, cause you know, there's no overhead. Um,
but you know, part of it, you know, you have a risk certain places in town, like you can't train
out of your house. You can't have people in Chandandler that is one like even though my hoa didn't care even though the city of phoenix doesn't care chandler um so i was just always
worried that as we people were finding out more about us you know people get jealous and you know
and if all of a sudden they said you got to stop like i'm done right so we started to be proactive
and and uh and i was actually turning some people away in my
garage because again that's when we did more one-on-one yeah so I was like I can
only make so much so we open up our first place so that we went into our
garage in September and then that March we had our first brick and mortar which
was 800 square feet okay and the predominance of your clientele at that point were fitness and figure.
And general health and wellness, I'm assuming.
Exactly.
So back then we had a lot of fitness figure.
We had, you know, yeah, general pop, which, you know, is still a majority of ours.
Like, you know, women in their 30s to early early fifties, maybe that, you know, are looking
to feel and, and be their best that they can be. So, and we have a lot more business executives
now too, but that that's kind of like what it was. And then the, the competitors was a nice
little niche, um, that even if someone didn't want to be in it, right. They're just, people are,
are enamored with like people that are like bigger than life, leaner than life, whatever it may be.
So that obviously helped draw in even more general population.
Man.
So what is it like to take somebody because Jeff and I have both done shows.
But you've worked predominantly with with females in that arena.
Yeah, I've had a few men.
I mean, I've trained hundreds of people.
But I would say, yeah, like 70%, 80% was female.
Wow.
What is it like?
Because as we've gotten to know a lot of female competitors in, in that arena,
it seems like their perception of their experience,
especially backstage is a lot more person.
They take it a lot more personal than guys do who are, you know,
just seem to be a lot more ego driven. Sure.
And kind of just let it all slide off their back.
As a coach, how do you keep, what are some of the things that you kind of make practice to keep your competitors' heads in the game?
Sure.
No, that's a great question.
So, I mean, that is a big part of it.
So I think part of being a great coach, whomever that may be, is really knowing the why, right?
And that's not just for a competitor, but, you know, Miss Mary that comes in and wants to lose 20 pounds or Joe that wants to gain 10 or whatever.
So, but when you get to this level, like the really understanding why. And so I talked to the women a lot, like, you know, understanding, um, that in our society, there's a greater influence on how a female looks than a
male. Uh, right. That's just how it is, whether it's right or wrong, you will see, you're more
likely to see an unattractive man with an attractive woman than you are an attractive man
with an unattractive sure um that's true and
men tend to be based more on you know the trophies that they have the money that they have things
like that so i mean that's what just conversations things like that so so for us men and i've
competed i did uh five bodybuilding shows there you go right so like for us yeah maybe it was ego
maybe it was to propel your business whatever it is is. But yeah, kind of when it's, it came, it's done.
You're like, man, that guy beat me. All right. I don't like him too much, but whatever. I don't
care. And you go on women. It can be a little more because they look at it that they didn't win. So
they're not good enough because they place in society places a little more on if you're not pretty if you're
not you know quote unquote right and if you're not lean you're not good enough and it's unfortunate
that that's the case so for them you know and that's when i train a woman she might be like i
don't care if i place i just you know want to go out and do this i go all right bullcrap
she goes no but seriously i go okay so let's say top five normally plays, right?
Most shows, sometimes three, but we'll say five.
There are six women.
You're the one that doesn't place.
You're okay with that?
She's like, well, no.
I go, so let's just put it out there.
Don't be afraid to be competitive, but at the same time, no if you don't win that's no one's saying
you're not good enough right no one's saying you're not pretty enough you're not lean enough
you just that day i always tell people like my wife is blonde that's what i'm attracted to you
have a blonde and a brunette they both look the exact same i'm gonna pick the blonde and as it's
just personal preference it has nothing to do with other how do you get
especially the novice how do you get them
around the
how do you get them to come full circle with the
subjectivity of
bodybuilding competition
that's a tough one I've actually more
recently than not
talked to more people out of not doing
them really
that have come to me.
Because I think part of me was my ego when I was younger.
And if someone's like, I want to do a show, I'm like, cool, let's do it.
Right.
You know, like, because that's more people doing a show.
That's my name out there more.
Yeah.
So I probably had some people compete that maybe mentally weren't ready.
Mm-hmm.
You know, and those are things that now I've learned.
So now I've really, when someone comes in, I'm like, okay, why do you want to do this? Understand,
like you're going to be judged. Like that's what you're doing. So are you okay with that? Like,
what's going to happen? Like, why are we doing this? Like it might be, you know what? I told
my dad that I was going to do it. He passed. Okay, so when we're on stage, like I go, what I want is before you go on stage, if I were to say, Julie, you know, how has this experience been for you to say this is awesome?
Like I don't care if I place.
I don't care if everyone wins.
I don't care if no one wins.
This has been great.
And I want you to remember that because as soon as you don't get what you wanted, right, we tend to start to say, like, I shouldn't have done one.
Like, what was I thinking?
Sure.
And, you know, that's why with that industry, it's so hard.
It's so cutthroat because people are at a high level.
If things don't go the way that they had anticipated, they're looking to blame someone oftentimes sure so that's where i think the role of a coach is to sit down with
in this case a female and say realistically based on your genetics your physique your time
whatever yeah this is what you could expect to do sure where's that you know um where's that
ability to coaching come where's that ability to coach come for you because that's a hard trade like
both you and Durs have it to be a coach somebody's mentor and guide them and have that compassion
where's that come from from you is it something you were born with did it is it something you
nurtured through your path I I think uh I don't know that it's something you're born with I mean
I believe all of us are born with gifts um and some of us are fortunate enough to find them and use them.
Others, because of whatever reason, don't.
I think for me where it's come from is having played sports and having had different coaches.
I remember Martin Rooney.
He's a well-renowned fitness coach in the
industry, and hearing him talk, and he goes, a coach, if you think of a stage coach, right,
the job of it is to take you somewhere, right?
So as a coach now, maybe each of you probably have had a coach that was a bad coach, and
he or she probably took you somewhere not good, right?
But from there, hopefully you learn so then when you become a coach or parent
husband you know whatever that may be you can use those tools to be like
that's how I was treated so I'm definitely not gonna treat people this
way right you know what when I was treated this way I felt like I could run
through a brick wall mm-hmm who wouldn't want to give that to someone else so i mean that's
and we uh you know mike and i have a uh industry in which we're able to do that on a daily basis
right yeah i've always found that interesting because you know you find out there's the one
percent of there's a lot of coaches but you find out there's a very small percentage like a one
percent of them who are actually great coaches and And I put you both in that category. Thank you. You know, but to have that ability to really get to people and touch them, you know, that's something it's sort of rare to find.
Because a lot of people, they may have that ability to tell people what to do, but not actually adapt that coaching style to fit that person's, you know, their way to adapt that or make it sink in, so to speak.
So, you know, my hat's off to anybody who or make it sink in, so to speak. So,
you know, my hat's off to anybody who, who has that skillset, because that's a tough thing to
find. I think a lot of it is just being empathetic. Yeah. You know, um, you know,
coaches you'll hear like they try to be sympathetic, right. Uh, and you can't be like,
you look at like someone like ourselves that, right. Or more fit than the general population.
Right. Um, the general population.
And general population comes in and they're going to be like, yeah, it's easy for you to say.
Right.
It's easy for you to say, well, when you own a gym.
Right.
Right.
You know, so.
That's when you work out the least.
It's like, you know, in your office the whole time you try and do a workout and someone's asking you questions. Yeah. But, yeah, so it's one of those in the industry just trying to find out and be empathetic.
So for me, my passions, right, are pageantry.
When I talk pageantry, not just women for pageants, but the aesthetics, pre-postnatal.
You know, I've trained I don't know how many dozens if not hundreds of women through term and post-breast cancer because my wife had breast cancer twice.
And those are three phases in a woman's life.
I feel that they're most beautiful and strong, but they don't see it. And so coming from a male,
then there's no,
they don't have that comparison.
They can't say, oh, it's easy for you
if I was a female, you own a gym
or you were genetics. I'm like, listen,
first of all, I don't understand women, period.
And then,
especially when going through
this, this, or this.
So knowing that, I can give you an objective look on it and give you a look that, you know, I'm not going to.
Because sometimes, right, people will do that.
They'll be like, I'm not going to maybe push him as hard as I could because I don't want him to get better than me.
You know, and that's unfortunate.
I think pretty much everyone has done that at some point in their life, you know.
But hopefully you overcome that and you catch that on early but i'm sure if we all think back to when we were younger there's probably someone that were like you know did
you really like that kid you competed if you played sports right did you really tell him what
he could do to get better because that's what you should do right right because him getting better
is going to force you to get better but how many of us really do that right right so you're going to see past your ego to
make that call yeah so that's like what you guys are doing this is great because
you know you're bringing in you know professionals that you know can be
competition or what I mean you're allowing people to share you know and
hopefully again empower and inspire others sure When it comes to the tact of coaching, how has that evolved for you?
Because I'll never forget the first time I was getting ready for my first show
and I went in to see my coach.
And he competed on all kinds of gear.
I knew nothing of that world.
I was probably a year out from playing football.
And I was like, I'm a big dude i could do this i didn't realize that bodybuilding was a short man's game yeah you know
like at the highest level yeah you know 200 on six foot and 200 on five six is not the same no it's
not a different game and uh i we walk into the the group fitness studio with all the mirrors and stuff. And he's like, so, uh, when do you, this is May.
He's like, when do you want to compete?
I'm like, I think about three months out, you know, he's like, you think you're three
months out, take off your shirt.
So I take off my shirt, you know, I'm football big still, you know, he's like, still think
you're three months out.
I'm like, yeah, you know, I'm like just stroking my ego and then he takes off his shirt and he is
shredded and super vascular and like really proportioned and he's like I'm
three months out I was like holy shit like right okay okay, teach me, you know? And, uh, but he was just a very, uh, type a very,
like, if you're not committed, I don't have time for you type personality. Um, do you, do you have,
is there, cause I don't get that from you energetically, but is there a side of you that has that kind of conversation with somebody?
Or are you very like,
I don't think this is where,
you know,
I don't think you're ready.
You know,
let's push it back.
Like what's your,
what is your coaching?
Sure.
No,
that's a great question.
So I'm,
I'm very black and white.
Um,
I just,
uh,
watched this,
uh,
podcast recently called radical candor.
Okay.
Uh,
and I, it resonates with how I feel I am.
It's not like brutal honesty.
Right?
Sometimes brutal honesty,
someone could take it as someone being a jerk.
Sure.
You know, did I really need to say,
you're not ready?
Did I need to say you're fat
or you're not good enough,
you're not pretty enough, handsome?
No.
Now, do I also have to say, well, you know, and sugarcoat it?
No.
It's finding that and you have to be able to adapt.
If you're going to be successful in life, right, especially as a coach.
So for me, I'm very black and white.
I'm like, listen, this is what it takes.
You know, here's the reality.
Like, yeah, I'm training you, like training you like yeah bodybuilding's short man's game
like you at 200 pounds you're gonna look skinny on stage right um compared to other men now i'm
not saying you're skinny right right so that's where you have to watch because people at that
time a lot of times when people are looking to compete they're looking for something they're
insecure they're looking to stroke their ego. Um, whatever it may be,
they can no longer compete in what they used to compete in. They're trying to find something to
fill that void. Right. Not everyone, but a lot of times. So if you sit there and say you're skinny
now, all of a sudden that guy who maybe wouldn't, and if people take stuff, they take stuff like I
don't. But, um, now all of a sudden you might, that person might turn to these drugs that he's not really aware of.
You tell a woman, hey, I think you're a little too fat for this.
Now all of a sudden, maybe she's starving herself.
She's doing hours upon hours of cardio.
She's messing up her metabolism.
Instead of just saying, listen, yeah, three months out, no.
I would say, honestly, you need whatever that is, six months, nine months.
And what we're going to do, I always tell people we're going to measure, right?
Because that takes out the objectivity of it or the subjectivity of it, right?
It makes it objective.
Currently, we have your body fat, weight, and look here.
And we both agree this won't win,
right? So each week we're going to remeasure or every other week or whatever you do. And
if we don't see those going down, uh, we either need to change the program if you're following
it. But I always tell people like, I don't understand what kind of is, I don't, you know,
I don't, I don't understand. Like I'm trying, right? Like good old Yoda, do or do not, there is no trying.
Like, I don't, you're either doing my program or you're not.
Now, if you're not doing my program, this is where I think a lot of coaches come in and their ego gets in the way.
It's like, why can't you follow my program?
Like, my program works.
Okay, maybe it doesn't work for that person.
Maybe because that person is, you know, a new father, you know,
and isn't getting as much sleep, you know, our new mother, she's not getting as much sleep. Like
she is going to be a little more tired. Her eating is going to be off because, and that's why I let
people know is maybe the show isn't as important to you as you think it is. Right. You, you said
like, I'm all in. Okay. So God forbid, you get called, kid's sick.
We're in the middle of a workout.
What do you do?
Hopefully, they're like, I go get my kid.
One more rep.
So I'm like, let's just put that out there.
This is not the most important thing to you.
So now for some people, it will will be because that guy over there,
he might not have a family.
And this might be his last hurrah or whatever he wants.
So this is his everything.
And so he's going to give it that.
So what I need from you is when you're here, give me your everything.
Right, right.
Dude, massive. dude massive um now does that same philosophy and methodology carry over into pageantry uh not as much um so yeah the the
pageantry uh so one the the aesthetics and now it's a whole other discussion another day with
miss america and they're not doing swimsuits and i don't know if you guys stay up on that but yeah
i spoke about that at the conference.
Yeah, but I'm in that world, right?
So that changes.
But overall, pageantry, when they're in a swimsuit, the look isn't nearly as hard or
lean as a bikini competitor.
Now let's get figure and physique out of the way because that's not even going to be in
the same ballpark.
Right.
So pageantry's it's a
little softer if you will look sure and there's so many other components to it the interview
the evening gown um all of those things that come into play so it's not just the aesthetics which
is why i like coaching women for that now some of these women um because they maybe haven't worked
out and they won because they're beautiful and that's
what carried them they think that's still gonna win it at the state or at the national level right
and it's not because again you have some women that are going to win like miss usa other people
are just like i'm i'm excited like it's a once in a lifetime opportunity and good for them right so
when i'm training them same thing as i'll ask them like why do you want to be next the next Miss USA or whatever it is
and if they're like all because you anything in life right there has to be a
bigger reason than you mm-hmm right if it's I want to be the next Miss USA
because I can use this as a platform to help my charity to help this down you
know what that woman there is probably gonna work harder than the one that just
wants to win Miss USA just to win it. And I think that's anything in life.
You find that person that has a business and he or she has a business because it allows
them to employ others, create a lifestyle that they can have, give back to more charities,
give back. That person is probably going to be more successful than the individual that
said, I just got into it to put my name on a wall and make a lot of money.
Yeah.
So from a psychological standpoint, going back to what you just, a comment you just made about pageant competitors,
going back to, you know, some of them may have not ever worked out.
Excuse me. to, you know, some of them may have not ever worked out and they, excuse me, get by, uh,
get into it because they are just naturally beautiful. How do you, uh, combat the mindset
that if we start training that it's going to ruin my figure, right. You know, I'm going to get bulky
or I'm not going to, you know, cause when you're talking about bikini, you're talking about figure, you're talking about physique, like the training is part of the deal.
Sure.
Training is not what you think of, at least I'll speak for me, is not what I think of when I think pageantry.
Sure.
So, no, that's a good question.
So like with them, right, it's just a spelling, just like we do with a lot of female clients, right?
I don't want to get big and bulky.
Okay, you're a female.
You have estrogen, not testosterone.
That's not really going to happen.
You know, I'm always like, look at me.
I go, when you came in, were you like, oh, my gosh, this guy is huge?
They're like, no.
I go, I played college football and I did bodybuilding.
You know, I did natural bodybuilding.
I played D3. You know, so did natural bodybuilding. I played D three,
you know, so, but I go, I played, I was an offensive lineman. So I go, but you know,
it's, it's not, and I'm, I'm pretty strong. I feel from, from my size, you know, so I go,
and it's not like you were like, Oh my gosh, this guy looks like huge. So, and I go, and the thing
is, is that's why we measure, right? You're always a week away is what I tell them or two weeks, whatever we're measuring.
So I get that.
Maybe you're going to feel big and bulky.
And that's where, again, a coach, right?
You have to give them the expectations.
Okay.
You're going to start lifting.
You've never lifted.
Muscles are going to swell up a little bit.
There's going to be some inflammation.
You might see the scale go up.
Your arms might go up a little bit.
You know, and so these are things just to help
prep them your pants are going to fit differently because now that you're building your glutes and
you're tightening your hamstrings i always tell me it's it's like uh are you taking like a sausage
and putting in its casing right you can take that fat and put it in there i go i know it sounds
gross right but like when you don't have a lot of muscle, like you can put on those skinny jeans and
you look good in the jeans, but once they come off, you're still shaking when you walk
across the stage.
Sure, sure, sure, sure.
So I'm like, when we, when you walk across the stage, what the judges want to see are
nice lines and tightness.
So it doesn't mean you have to get bigger for most.
Some, some of them are a little too thin.
Sure.
But for the most part, I'm like, it doesn't mean you have to get bigger. And that's why we of them are a little too thin, but, um, for the most
part, I'm like, it doesn't mean you have to get bigger. And that's why we measure, you know, so
then you can see, and I go in it. And if you're like, I don't trust you or whatever, I'm like,
have someone else measure you, measure yourself, you know? And that's how you can see that. Oh my
gosh, I feel like my legs are getting so big. Oh, they're still the same. And I go, now let's talk
about that. Right. Because I go, there's facts and there's feelings. Again, that're still the same. And I go, now let's talk about that.
Because I go, there's facts and there's feelings.
Again, that goes to the black and white.
Factually, your legs aren't any bigger.
Factually, you feel like they are, but the feeling's not a fact. So let's talk about why you feel that way.
And then they're more bought into the program.
But yeah, initially with some of them, there is that, uh, I don't want to get big and bulky.
I don't want, you know, man traps.
I don't want, you know, I'm like, oh my gosh, if it was that easy, like I would still be
doing bodybuilding.
Right.
Yeah.
You know, it's, it's, it's super interesting, uh, because I feel like in what I've seen in pageantry over the years as society becomes more educated about just fitness in general,
I think that pageant competitors feel or know that there's a necessity for that to, uh,
level them up against the competition.
So I feel like now in the pageant space,
there's,
um,
more awareness about a fitter physique than simply being beautiful.
Yeah.
Would you say that's true as,
as you've evolved as a coach in the
industry? Yeah, for sure. And also what we see now is cause a lot of these women that do this,
uh, they do modeling as well. And I mean, this is kind of, you know, a platform that they'll do.
So I'm like, we want to stay this way all the time. Like it can't be like when we did bodybuild.
I don't know about you guys when you did physique, right. And then how much you dropped, but I'm sure you put it back on
pretty quickly. Right. So if I'm looking to hire you, right. As, um, I want what I saw on stage
and if you diet incorrectly and you crash diet and you did all these things, you can't keep that.
Well, I don't, then I'm not going to hire you for other jobs. So we need something that's close to that, right?
Realizing that the day of, we all manipulate whatever we manipulate to kind of tune in a little more.
But you should always be, you know, like a week out.
Sure.
And you can't be a week out if your diet is poor, if you don't work out.
You know, so that's where we see a lot more women are more aware of
being strong and that's what i try to teach them too is like you know this is about uh empowering
other women too and showing them like that they don't have to be afraid to squat to deadlift to
eat i mean many of them that's the other thing too is getting them to eat more right um because
many of them skip meals don't eat enough maybe they were modeling where they put them on these crazy diets
you know it's just nuts with them like eat an apple a day and that's about it and then so their
metabolism is shot their self-esteem is shot um all of that and i'm trying to get them to eat more
and they're like oh but when i get fatter you you know, and I'm like, so again, oftentimes we have to start off very small, right. And say,
all right, I'm going to take you from eating. And this is no joke, but some that we're eating
about 500 calories a day. Holy smokes. Right. And doing an hour and a half to two hours of
cardio a day. Oh my God. And I'm like, okay, what we need to do now, right. Is we're going to try
and take that cardio down from, let's say, two hours to one and a half.
We're going to take the calories from 500 to 800.
Now, we all know that's still a lot and not enough calories, but I'm building trust with them.
Right, you're moving in the right direction.
Right, and so let's do that for a week.
I'm like, because if anything happens that we don't like, again, we're only a week away.
Yep.
We'll remeasure.
Hey,
I'm okay.
I'm feeling pretty good.
Okay.
Now let me maybe take that cardio down a little bit more.
Let me bump up until I can get them right in a balance.
And then we can start the work.
Yeah.
That's it.
From my,
like a competitor,
competitor's perspective,
when you're bodybuilding a figure,
you start from that 12-week out mark.
How does it differ in the pageant industry?
Where does the cutting plan start for them, for their timeline?
So to be honest, it varies so much.
I think most need, I just think in general,
people will feel results after about a week of working out.
Start to see some after four to six.
Really see some 10 to 12.
I think we, you know, if we look at like just any kind of training.
If you were with me for 12 weeks, you should be seeing some pretty good results at that time. So 12-week is, yeah, kind of like where people would kind of say, like,
I need at least 12 weeks to work with you to get ready for a pageant or a competition.
So, but with, again, when I'm working with a lot of them, I'm like, this is year long.
Because what if Sports Illustrated calls up tomorrow?
What if Runway, Phoenix Fashion Week, for instance, calls up?
And you're like, oh, I'm 12 weeks out.
They're not going to.
Yeah.
You know what?
We'll hold off.
We'll have Phoenix Fashion Week when it's good for you.
Right.
You know, they want it.
They want what they saw right now.
Right.
So you need to be on point right now.
So then when we talk nutrition, right, it's getting their minds wrapped around, you know,
that there's no bad foods and, right,
you don't have to starve yourself, but moderation.
And be mindful of how you feel.
Like if you eat pizza and you feel bloated and gassy,
probably not what you should have the night before you have a photo shoot.
You know, but if you want to have it a week before
because you don't want to be on, you know, just fish and if you want to have it a week before, because you don't want to be on,
you know, just fish and asparagus and sweet potatoes all the time. Like we used to do when
I competed. Um, right. You know, it's like, so how can we have a healthy relationship,
you know, with their body and with food? Does it still surprise you at this stage of the game when you bring somebody on as a client and they see for themselves
how much they under eat does that still like kind of blow your mind yeah but not really i mean
because if you look at what's out there in society everything is in abundance um you know and when
these when these individuals um come in and they are under eating
it doesn't surprise me because they're always so busy so then they have a bigger lunch let's say
at a restaurant or a dinner but still it's not that much right if we cut out the crap i'm like
you're really not eating a lot right and even with that because a lot of them are like oh yeah i'll
eat breakfast and dinner or lunch and dinner and that that's about it. So it doesn't really surprise me, especially again
with the pageants, because a lot of the girls, uh, you know, the women, and when someone does
a pageant, it starts anywhere from age, typically 14 to like 25. Uh, and then there's miss there's
and all that, but for the miss, the Miss, that's the age range.
So for a lot of them, they're around, again, all other girls that are that age.
Yep.
Self-esteem, aesthetics, very important, not eating.
And it's just, so, I mean, they're a part of that community.
Yeah.
And, you know, it's trying to pull them out of there.
Sure.
Speaking of pulling them out of there, when somebody is post pageant career and you're trying to bring them back to,
or introduce them to a sustainable lifestyle post competition, when that phase of their life is over,
what's it like to help them make that paradigm shift? So that's often really difficult as opposed to like a competitor
like when you guys compete i competed a lot of people when they compete that's not necessarily
something they grew up necessarily saying they were always going to do right for a lot for a
number of pageant women you know that's they see it on tv like in front of millions of people
you know and that's something like oh my, like I want to be that at some time.
And so that's who they are because, um, and the thing is, is they get one shot.
Like once they win the state.
So, uh, like our current Miss, um, Arizona, who I'll be meeting with later today.
Um, she gets one chance to win Miss America.
If she does not win, she cannot compete in any other state.
She cannot compete for Arizona again. You're done. Really? Yeah. I didn't know it was like
that. Yeah. That's in stone. That's a rule. Yeah. So you, yeah, you can't go to another
state then compete. Now if she didn't win, if she has a residency somewhere else, she
could compete in that state. Sure. You know, but yeah yeah but once you win your state you're you get one chance at nationals and you're done so so for a lot of them right it's again that whole
mind prep now they have a interview coach that they go to they have a gown coach like i
i don't really help out with any of that it's probably best because who knows what kind of
gown they would wear and how they how they'd answer questions so So I stick to what I'm good at.
But with them, it's reminding them again,
like this is a huge part of your life right now.
Just like playing football, right?
I'm sure, and thank you for being a Marine.
I appreciate it.
Yeah, but that was a huge part.
You're never an ex-Marine, right? Right, right. Yeah. But that was a huge part. You're never an ex. Right. Right.
Right.
Former, you know, and recently I was listening to a podcast.
Can't think of the guy's name.
And he's talking about being, um, he's a former seal.
He was on Joe Rogan show.
Jocko Willick.
Probably.
Yeah.
But talking about being, uh, you know, uncommon amongst the uncommon, you know, and he goes,
so he was a seal, right?
Which is uncommon, but he wanted to be uncommon among the seals you know and he goes so he was a seal right which is uncommon
but he wanted to be uncommon among the seals right right you know so like with these pageant
women too i'm like it's uncommon that someone gets to that level so how can we be uncommon
amongst that yeah you know and if there's a bigger purpose so again why did you do it i wanted it to
help my platform they didn't win miss america so they don't have that title, let's say, or whatever it may be.
Okay, that still doesn't mean you can't use those connections you met along the way to propel whatever it was.
Whether it is selfish and you want modeling, no problem.
Or it's, because it's even selfish even if you want to help your charity, right?
Because it's going to make you feel better.
Right. because it's even selfish even if you want to help your charity, right? Because it's going to make you feel better.
Right.
But whatever it may be, so you can still use this platform to help whatever it is that you wanted.
Sure. As a coach and a business owner, where do you stand on how far you want to take your women or your pageant contestants?
Because from a CrossFit perspective, you have gyms that they want to send people to the games
and, you know, blow their gym up that way.
How is it with your gym?
Are you just looking to make the women better women no matter how far they place?
Or are you actually looking to place them as, like, a Miss America winner?
So I'm looking at, to me as a coach,
and I remember back when we used to have, like,
30 or so people in bodybuilding competitions
and someone going around saying, yeah, man, STS, they'll put anyone on stage.
I was like, yeah, you're damn right I will.
You know, because if that was your goal, I got a guy lose 100 pounds and beat cancer.
Was he going to win?
No, he has a bunch of loose skin.
So shame on me if I told him he had a chance to win.
Right.
Sure.
Oh, yeah.
But shame on me, too, to get in his way of getting on stage.
I go, do you ever go to, have you ever watched a marathon?
Does anyone ever say to the person that crossed last,
what a loser you are?
Right.
Has that ever happened?
Right.
No, but once we put ourselves out on stage to get judged,
some people, not even the judges, will think that of you.
Like, why did he get on stage?
He shouldn't have, she shouldn't have done that.
Like who told her she was ready?
You know what?
Maybe the fact that she lost 50 pounds and this is a way, you know,
for her to get on stage and show like, Hey, listen, like it doesn't matter.
So for me, yeah.
I mean, who doesn't want to win?
Like I'm very competitive.
I'm, I've gotten better at handling it, I mean, who doesn't want to win? Like I'm very competitive. I'm, I've gotten better
at handling it, I guess, thanks to beer. But no, I mean, my kids can tell you too,
like I coach flag football and I do not like losing. But that's not always what it's about,
right? Like one of my biggest, my, not one of my, but my biggest fear in life is failure, right? And you know, I remember telling someone that before and they're like,
well, that's a pretty big, you know, you're going to fail at something. I go, no, I won't. I go,
if I give it my all and I don't win, I didn't fail. Right. I just didn't win. I go, so my biggest
fear is not winning. It's the failing that sitting back and saying, man, I didn't do everything I could.
So like if you wanted to come to me or you had to say since we're talking pageants, you had a friend and you're like, man, she wants to do it.
But man, I don't know.
Like she's she doesn't seem, you know, she's five to she doesn't really have like the height of a lot of pageant girls.
You know, it's maybe a little heavier, you know. OK, cool. Let let me talk to her let's figure out why she wants to do it yeah you know she and then
let's go ahead and let her feel amazing for that day right with the understanding right now again
shame on me if i'm like oh yeah pay me all this money and i'll get you top five yeah which always
cracked me up when people would say like hey Hey, everyone I train makes the top five. There's a lot of that. Yeah.
Yeah.
These false promises.
Right.
I'm like everyone.
And maybe it is,
you know,
but I'm like,
I can think,
and I remember places saying this back when we were on there and I was like,
I remember some shows when we had four out of the top five and the other one in
there wasn't yours.
So,
but you know,
right. But that, that, if that's what you need to yours. So, yeah. But, you know. Right.
But that, A, if that's what you need to do.
Interesting.
Because that's a completely interesting dynamic when you see, you know, communities that are built
around the community,
not so much on that prize possession.
You know, it seems like it has a stronger foundation
when you're thinking about, you know,
just helping the people instead of setting
you up to be like, we just want to be the top of the top.
Right.
Just for the trophy's sake, I guess you would call it.
So, I mean, and unfortunately, I mean, there's going to be a lot of places like that.
So when someone's looking to hire a coach, right, you know, they have to do their due diligence too.
Sure.
Like I've had people come in and they're like, I trained with this person and they made me do this.
I go, so they made you. Like, they held you down and actually shoved the food or the pills or the whatever.
I go, now, I'm sure they made it harder to say no to.
Right.
But, you know, I remember one person I had.
She's like, I don't know what pills they had me take.
I go, wow.
That's not good.
I was like, you didn't, like, it wasn't, like, closed and, like, in a bottle.
And she's like, no. And she ended up finding out. I forget what it you didn't, like, it wasn't, like, closed and, like, in a bottle. And she's like, no.
And she ended up finding out.
I forget what it was, like, complete or all that.
She ended up, you know, doing some kind of steroid that where then she couldn't do any natural shows.
Yeah.
Because she did that.
She goes, they told me, you know, it would just help cut fat.
I go, well, shame on them.
Right.
You know, but I go, also, you're an adult.
Like, you got to take some responsibility
otherwise she's going to live in that past and keep blaming yeah that's it dude does speaking
on like the computer world thing i don't know is that relevant in the pageant space too do they have
tested pageants no that's a good question no they don't okay and really you won't see it i mean
because again if if a woman were to do that, the reason why typically someone would do that, right, is to dry out, to harden up, right, to lean out.
She would look proportionally different compared to all the other competitors.
Okay.
And what we've seen is pageant women don't always transition into the bikini world.
Sure.
Well, because while they're beautiful, they don't have the cap shoulders, the glutes, the musculature that a bikini competitor would have.
So they stand out, right?
So you take a pageant girl, right?
Put her, the top pageant girl, you put her against the top bikini competitor.
The top pageant girl is going to look soft, almost quote unquote like fat, right?
Because she's not going to be as lean.
The other one, maybe someone would be like, oh my gosh, but she looks like a man she's too muscular but that's why
like helping them and you know saying like okay based on again your look and your aesthetics
this is how well you could probably do that's interesting how much uh
apples to apples comparison do you do with your competitors to kind of combat as a means to
combat like the the dysmorphia that many people regardless of whether it's pageants or are the
bodybuilding arena uh oftentimes have so what i like to do is sit down with someone right and
really not compare okay you know because i like them to create an avatar of what they think.
The bikini competitor, the pageant, what does that person look like?
Okay.
You know, maybe they have a picture.
You know, I'm like, I don't really like that as much.
And that's what's hard with aesthetics, right?
Sure.
You come to me and you say, Scott, man, I want to be able to, uh, bench press 300 pounds. And right now you're doing a hundred and that's, I don't know if that's going
to happen anytime soon. Right. So let's see, Hey, I can fix your form, blah, blah, blah. Hey,
now I got your bench at one 50. You got stronger. We can both see that. Right. You saying you want
to look better. Right. I don't know what that means. right so to you sure right so now i'm like
okay as a pageant competitor uh contestant like yes what we would need to do to have you look more
like a pageant contestant is this right build your glutes up a little bit maybe more bring down your
shoulders not lift so much be mindful of the kind of workouts you do right because some of them will
do these different workouts and the body chooses the path of least resistance.
So they tend to overdevelop the muscles that are already overdeveloped.
And so when we get to the aesthetics, I'm like, I don't know that that's the best kind of workout.
We really need you to slow it down and focus on maybe more stiff-legged deadlifts versus just a conventional deadlift.
Right. How has, it's a little bit different than, you know, maybe, but how has like working with
all these different clients, both men and women transformed you or shaped you as a parent? Because
you know, when you have, you have young kids and they're growing up and they're seeing,
having all these societal influences, looking at Instagram, Snapchats, and all these stories
telling you what the perfect person looks like.
Sure.
How's working with these people shaped you in becoming, like, a better parent and teaching your kids, you know, not to fall into those traps, so to speak?
That's a great question.
I mean, and having, you know, I have two boys and a daughter.
So my kids help me with my clients and my clients help me with my kids.
Right?
So the kids help me, you know, because as they're getting older, they are influenced more, um, and seeing
what can happen if they stay down that path, you know, so my wife and I need to be very mindful
of how we do parent them and talk to them about, you know, nutrition and exercise,
cause they're all amazing. Uh, you know, and, and so they don't feel anything less than that.
And then when you have, or like when I'm coaching like flag football too, right, and, you know,
talking to these kids, you know, about giving their best effort and going out there, but at that level
too, they're still having fun. Sometimes as adults, right, like we're so caught up in the prize
that we forget the journey. So the kids helped me to remember the journey
um and the adults kind of helped me remember though like you know i'm sorry there are winners
and losers yeah you know there's not everyone's getting a trophy not everyone's getting first
why didn't i get it oh the reality is that day you just weren't good enough. Right. Interesting perspective.
I love that.
How does that fit within the context of a lot of the younger individuals that you coach now who have come up in the everybody gets a prize society?
You know, I feel like us 30 somethings kind of missed that, you know, like that, that
was never an option for us either.
You know, you had, you had first and then there was everybody else, you know, and it
seems like, uh, a lot of times, and I, I, I, I don't want to go out and be dogmatic in saying that society is this way, but it's definitely more common than it used to be where there's so much ego stroking and it's okay to not win or be mediocre for that matter. Um, the, when you bring somebody into something that's as subjective as the, this
competitive universe, uh, does that play a factor in their, their ego? It for sure does. And I think
that's where, again, my role as a coach is to help define what winning is, you know? So, um,
just because let's say you and I, you know, arm arm wrestle or whatever and you win, did I lose?
If my goal was to beat you, then yes, I did.
But if mine was like, I just want to be able to hang and not go down in like two seconds, then I won.
Sure.
So it's okay.
And I do think the problem is it's okay not to win.
Again, as long as you give.
I always talk to the kids I train, our coach.
I'm like, attitude and effort.
That's what we can control always in life.
Sure.
Every single day, no matter what it is, you can always control those two things.
So if you give your best attitude and your best effort, you already won.
Now, hopefully at the end of the day the points show
that the placement shows that whatever it is but i can guarantee you if you don't bring the best of
those you're not going to get that but just because you do bring those don't feel entitled
that you're going to get it right and that's where you know a lot of it is, you know, us as coaches, right, is to change the perspective of entitlement versus, you know what?
Like, yeah, give it your all.
You didn't win.
Hey, that's okay.
You know, it's where, again, I used to be a little different.
I'd be like, we didn't win.
Like, man, we suck, you know.
Yeah, yeah, yeah.
And that's not healthy either.
Sure.
And I think that's where a lot of this has shifted because many were, you know, I'm a little older than you guys.
You know, where many of us and the generation before that, right. Where like, if you don't win,
like you're nothing, right. That's not good either saying, Hey, everyone just wins. That's not good.
Right. So it's finding that and again, defining what winning means.
That's awesome. How do you define your purpose now in life from what you've built?
So for me, I mean, it's to empower, educate and motivate millions is what I want to do. And I can do that through my gift, my gift of training and just coaching, you know, and I feel like that's
what I've evolved from, from being a trainer who could design great
workouts awesome uh to a coach you know and that's what i like to call myself now right like a trainer
no problem trainers get paid trainer pay and trainers change people's lives that way a coach
you know is is there's a bigger purpose it It's like, I'm going to have you do 10 more.
This is why I'm going to have you do 10 more instead of just do 10 more.
Sure. Sure. And how does that philosophy transcend you into the, the coaching tree that is, uh,
Scott's training systems? Cause you've got a lot of great people out there now that have come from your system. Kelly, Michelle being one of them who will be on the show later on,
in the next couple of weeks. But knowing that, you know,
you've got that caliber of fitness professional that, you know,
comes from your school of thought, you know, how,
like do you coach coaches with that in mind? Uh, I do. And I mean,
and thank you. I mean, I, part of it is right. Hiring coaches that are smarter than me,
which I did with Kelly being one and, uh, she's a handful. So just get ready.
As you guys know, but, um, you know, and other coaches that I've had, I've had a few coaches
go out and open up their own place. Um, and it And it sucks and it's great. It sucks because that means they took clients and money.
But it's great because, you know, hopefully I taught them more than just, you know, proper form,
which is obviously important. But yeah, I offer to my coaches and a couple of them take me up on it
that, you know, we can meet every week and we go through sales, we go through business development. Um, you know, I take them when I do segments with
channel three, uh, I let them, you know, be a part of it as much of it as they want. We we've had,
I don't know how many interns and mentors, uh, that we've had because to me by me sharing the
knowledge, right. That helps me stay on top of it that much more. Because it's easy to get complacent when, you know, you're the owner maybe and, you know, you're like, hey, things are going good.
You know, and so maybe you don't study as much as you did.
But if you have someone constantly asking or you're constantly sharing, like, this is why you want to do a sales call this way.
This is why you want to teach a rep this way.
It helps you stay fresh.
Yeah. to teach a rep this way. It helps you stay fresh. Have you always functioned from that abundance mindset
where you're giving back to people
who eventually go out and do their own thing?
I'd like to say yes, but no.
I love that, though.
It's honest.
You know, I would say if you knew me,
say, 20 years ago or so,
you probably wouldn't want me in this interview.
Not that I was like a terrible person,
but I was just looking out for me.
Going to college, playing football, like I said.
I mean, what helped me there
and started to shift things a little bit
was I didn't start my first two years.
So I started all in high school and went to a good high school and captain and blah, blah, blah. When I went to college,
I wasn't starting. So I was getting my butt kicked day in and day out on scout team. And I've,
I've told my kids and I tell everyone, I think in life, everyone needs to get their butt kick,
not physically someone punching you, but you got to get knocked down. Right. Cause that's how,
you know, you can get back up. Right. And I like to say, right, you got to get knocked down, right? Because that's how you know you can get back up.
And I like the saying, right, if you do get knocked down, hope you land on your back so you can see up.
But that's what's going to develop your character.
And so I got knocked down just from various things.
I had a good life.
My parents are great.
So it's not like I can relate to those that maybe grew up in poverty or with parents that abused them or anything like that.
But we all have our struggles.
Sure.
You know, and I think that.
And then my wife, she's an awesome person.
And we've been married 14 years.
And just seeing how caring and loving and passionate she is, you know, that's the thing, right? Is if you're looking to find that soulmate, right?
Instead of looking for the soulmate, you got to become the man in our case that would attract
that soulmate, you know?
So if you're like, man, why can't I get a girl like that?
Because you're probably not the kind of guy that a girl like that would want.
Right.
That makes a lot of sense.
That's a great perspective.
So like me as a coach and clients, like if I want amazing clients, I need to be the kind of coach that amazing clients would want to go to.
I love that.
Because eventually, you'll still get some, right?
Because they'll hear the name, it's convenience, whatever.
But eventually they'll leave, right?
A players are going to leave if you're not yourself an A player.
Sure. That's the damn truth. Man. I love that. That's pretty good. I just thought of that. A players are going to leave if you're not yourself an A player.
That's the damn truth.
I love that.
That's pretty good.
I just thought of that.
That was killing.
So I want to dive into kind of end the show on this note because I love dialing it in right there. Um, but I want to talk about your daily routine and kind of what makes Scott, Scott, and you can answer this question
on any level, mental, physical, spiritual, whatever's good for you. Um, and it goes back to
your, your daily routines. The first of which is what do you do each and every day to feed yourself
and kickstart the motivation? And then the follow onto that is what do you do each and every day to feed yourself and kickstart the motivation?
And then the follow-on to that is what do you do each and every day to fuel yourself
and create that sustainable energy from one day to the next?
So, I mean, for me, it's pretty simple.
It's gratitude.
Every day I start off when I'm brushing my teeth,
and every night I end when I'm brushing my teeth,
just going through everything I'm grateful for. You know, kids, I have a career I love, whatever it
is, you know, um, but just starting my day off with that, that mindset. Uh, you know, I always
tell people it's, you know, you can control right the morning, right? That's why I like in the
military, right? You make your bed cause you can always come back to a freshly made bed, right?
Right. You can't control what's going to happen during the day from, from what I understand.
Right. Right. But you can control that. So controlling my day, knowing that I started
with gratitude and I'm going to end it with gratitude, whether today was a good day or a bad
day. Um, that's what helps me stay grounded. Sure. Um, you know, and then for me, it's again, the days when I maybe feel like not
doing something, I have to look at here. I am in a position asking people day in and day out to do
stuff they don't want to do. You know, working out is hard for a lot of people, you know, spending
the money, finding the time, the sweat, the grind. So how can I sit there and ask of them if I'm not willing to give it
myself? So
that's what helps keep me going is just knowing
all the people that I have a chance to empower
if I'm at my best. There you go.
I love that. And where can everybody in this
community support you either
or both on both platforms, personally
and professionally? Yeah, so
personally, one thing
that we do every year
that's really big to us
is we do Bustin' Butts to Save Breasts.
Okay.
It's a charity event.
This will be our eighth year.
So I started it after my wife got diagnosed
with cancer the first time.
So we donate 100% of proceeds to the charity
to Johnson Cancer Center Foundation,
which they use 90% for research.
So we do a charity event.
So anyone that's a coach out there and wants to bring his or her team,
we can create a team discount, get them there, any sponsors.
Because that is just a fun event, and it means a lot,
and that gives back to something very passionate to me.
Professionally, people can stop in know, stop in where our message me
Scott at Scott couple.com, uh, find us on Facebook, Scott couple or Scott's training
systems, Instagram, STS nation. Uh, you know, they can follow us, like us, you know, hopefully,
uh, come on in and give us a shot. Oh, brother. There you go, man. Well, dude,
really appreciate you taking the time to, uh, and shed some insight into what makes Scott's training system so awesome.
I mean, you've got a great reputation in the Valley.
I appreciate it.
Thank you.
Anybody that's in that pageant, that bodybuilding, that fitness community,
I've not met anybody that had anything bad to say about what you've got going on.
If you do, take them out.
On it.
Yeah. For sure. met anybody that had anything bad to say about what you got going on if you do take them out on it yeah for sure and uh but no man for everybody out there uh in our our community
uh take a look at what scott has going on go out there and support uh all of his efforts his
charity and his his competitors and uh hopefully you get the uh you know miss miss usa under your
belt yes sir that's gonna be nice when that happens. Definitely.
Like that.
Projecting.
When, not if.
That's what's up.
So until next time, guys.
Feed me, fuel me.
And that'll do it for this episode with our special guest, Scott Keppel.
If you want to follow everything that Scott is doing over at Scott's Training System,
go to the full show notes on shrugcollective.com.
Also, be sure to connect with us on social media, including Facebook, Instagram, and Twitter at FeedMeFuelMe.
We would love to hear from each and every one of you.
If you found this episode inspiring in any way, please leave a rating and a comment in iTunes so we can continue on this journey together. Also, be sure to share it with your friends and family on social media,
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We really appreciate you spending your time with us today and allowing us to join you on your
journey. We would love to hear your feedback on this episode, as well as guests and topics for
future episodes. To end this episode, we would love to leave you with a quote from Joe Biden.
Candor generates trust.
Trust is the basis
on which real change,
constructive change,
is made.
Thank you again for joining us
and we'll catch you
on the next episode. Thank you.