Barbell Shrugged - Feed Me Fuel Me  — The Disruptor's Code w/ Ketan Makwana  — 94

Episode Date: July 5, 2018

Over the last 7 years Ketan has started, scaled a sold multiple businesses. He has also served as a Special Advisor to the former UK Prime Minster (David Cameron) on Youth & Business Policy; other work includes being part of the European Parliament & Commission working on the 2020 strategy for enterprise and employment.   When we asked Ketan where the momentum to continually pivot, reinvent, and repurpose comes from, his answer was simple, yet profound, "I was just ignorant enough to leap and my curiosity was bigger than my knowledge."   Through his years of consulting on both large and small scales, he has come to find commonality amongst those that fail to launch or plateau in success. Chief among these is the fear of success rather than failure. Ketan has become aware that what terrifies people the idea of actually accomplishing immense achievement.   In this episode, we dive into the three things that everyone must figure out, regardless of their station in life are: Who you are, what you're good at, and what you're in the business of. Ketan is a massive believer of staying in your lane - playing in your creative genius, and keeping things simple. Your lane is the activities in which you're able to deliver a result with minimal effort.   Often times people fall in love with the proverbial "Hero's Journey", completely missing the lessons told in the tale, only to repeat the same mistakes of their heroes. At the end of the day, 1% change in perception can manifest in 100% change in results. Therein lies the power of mentorship - "Spending time, rather than creating it."   - Jeff and Mycal ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/fmfm_Makwana ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

This is episode number 94 of the Feed Me, Fuel Me podcast with our special guest, serial entrepreneur and founder of the Enterprise Lab, Ketan Makhwana. Welcome to the Feed Me, Fuel Me podcast. My name is Jeff Thornton, alongside my co-host, Michael Anders. Each week, we bring you an inspiring person or message related to our three pillars of success. Manifestation, business, fitness, and nutrition. Our intent is to enrich, educate, and empower our audience to take action, control, and accountability for their decisions. Thank you for allowing us to join you on your journey. Now let's get started.

Hey, what's good, fam? Welcome to another episode of the Feed Me, Fuel Me podcast coming to you live from the meltdown in the desert. Big thanks to Colby Colbis for A, hosting this event and B, allowing us to set up shop and grab some of the greatest and finest of his speakers to be on the show today. And Jeff and I are here with Ketan Mukwana, all the way over from UK, man. Oh, hell yeah. What's up, brother? I'm good. I'm good. How are you? Good, good, good.

We just had a real awesome conversation about being a disruptor and what it means to be a coach and a mentor, even if you don't personally classify yourself as any of those things, how you've been coined as those things. And I know after listening to you present last year and getting to know you over the last year, that no, that's not the space that you intentionally thrive in but people still seek your your your guidance in you know, all things business and life and

But for everybody who doesn't know who you are who hasn't sought you out for those things just yet Give us a quick down and dirty of who you are and how you got to this place man. Wow. Wow, I Mean I had no intention of getting into into business right from the beginning i think um i left university in the first year or left college in the first year i wanted to cut become a car designer um asked the professor in the second lecture have you ever designed a car and he said no so i packed my bags and i left simple as that you know i was such a straight forward simple thinking guy i'm like how can someone that's never designed a car teach me how to design a car I kind of moved into a career went

into IT electronics and then healthcare and I really was enjoying what I was doing I was a career geek I wanted to have a really sort of senior post in a really big company and, you know, have the six-figure salary and the five holidays and the holiday home and all that kind of jazz. That's what it was. And then, you know, that ideal was taken away from me. You know, 2008, global recession, the uk started to plummet and i was risked at redundancy i lost my job in 2009 and then you're kind of forced to take a decision i guess so i could join the career you know the queue for a job um which was you know from 20 to 1 now 200 or 2000 to 1 i could go self-employed or i could um take a lower pay cut job uh i chose to go self-employed purely on necessity so um i needed to pay bills i need to

put food on the table and i think a lot of people start this particular way they get into it because of necessity. All of a sudden, I started to understand that I'm pretty good at this. All it was is my sales abilities more than anything else, my network that was out there. So I started to grow what was a self-employed opportunity into a business. Within about 18 months, I'd actually scaled it and had an offer from another company to buy me out. So I'm like, okay, what is this? What's going down?

I had no idea what I was doing in the world of entrepreneurship. I just didn't even see a gap. All I was doing was just simple logic stuff. There were people out there that were losing their jobs there are companies that needed services rendered and i was just a bridge i was outsourcing um talent into environments where people couldn't afford to give them jobs but they they could give them contracts we serve the contracts um self-employed you know these people that are unemployed turn self-employed just as the recruitment free started to to lift this is when people like wow this is great you've got 300 people in your network you're you've got a paper contract value

of two three million we want to buy you and i'm like okay still don't know what I'm doing. So I let the company go. Then I started to sort of decide what I want to do next. I want to travel the world, see new things. So I started a brand management company looking at healthcare brands from around the world, just traveled everywhere and anywhere. And that's really started to culturize me and stuff like this. I was really enjoying this.

After about a year, I got tired of just traveling around and going to conferences and conventions and shows. So I sold the business based on data and I moved into education and training and that's where my heart was. I wanted to look at what was happening to the future generation you know education isn't what it looks like these days anywhere any country you go to it's you know the company you know conforming to particular things the support services we're not preparing our future generations the way we should you know there is this um this whole denial that it's not our responsibility so we started enterprise lab in 2011 um it was to bridge the gap between education and employment uh with the sole mission of actually um giving life skills to to young people

and being able to show industries and companies and organizations that the future generation is the only generation that's going to be able to drive your company into the future itself. You see so many corps closing down today. They can't compete with the agility of digital companies and tech companies. You've got more young billionaires today than ever. These are the things that we were talking about almost seven, eight years ago to people. So, you know, this is where we kind of got off from there. Simple Missions, which now Enterprise Lab as a company is more, it's still in this kind of in the training and the skills arena, but it's very much open into education into institution to corporation we're very

much more about how to build ecosystems how to how to create prosperity through change of perception and that word disruption which we have our values within the company challenge convention convention, create imbalance, and keep taking action. They're the three things that we stand by. It's the three things that we've done in this company since its inception. And it's the three things that we'll continue to do

wherever we go. So yeah, accidental entrepreneur. Fell into it purely based on necessity. But I fell in love at the same time. And when you can make your movement bigger than your mission, then you know you're on to something. That's huge. Even though you stumbled on it by accident out of necessity,

how are you confident enough to make that jump towards entrepreneurship? Because I find a lot of people, they face that adversity and they'll just find themselves running to the next job or finding those, you know, a corporate path. What made you do that instead? For me, it's a great question by the way um too much knowledge can also you know uh undermine or disable you so you've you guys have probably heard of paralysis analysis or analysis paralysis i didn't know what i was jumping into and remember my back was against the wall i could you know i was i was most people go at it through even adversity, they go at it through a desire rather than necessity. Most people who are forced into this have no other option.

I've got nothing to lose, you know. And this is the way I look at my business every single day. It's not being fearless. It's almost being ignorant enough to make that jump because i just don't know what's on the other side and my curiosity of what's on the other side is more powerful than than the knowledge you see most people fear failure as we talk about i think most people fear success ah and i'll tell you why because if you fail at something, nothing's changed.

It's all still exactly the way it was when you first started out. When you succeed, things change. And most people don't know what that change looks like. They don't know or understand. So when you hear about the people that go through things in adverse environments and then they say, you know, I want to to become an entrepreneur i want to become a business owner i'm going to take this leap of faith they do so so to a certain extent blindfolded but over educated they look at everything that's going around them saying my next door neighbor can

make money and stay at home then i can do this right fine great there's a little bit of confidence there but the realism of it is is you're not ready you're not ready your mind is not ready to accept what's on the other side of that fence what your life has looked like some people actually are so scared of success that they go oh my god what happens if my shopify business takes off right what am i going to do if I'm making a million dollars? And that's the anxiety that starts feeding away from them. So one of the things that I've always believed in within me is that I don't overly strategize things.

I don't overly calculate things. I don't overthink things if i get to a point where i've overthought it then it's something that i'm not going to end up doing and every decision that i take sometimes on the on the outside of it it can look quite radical yeah but um it's it's part of a plan it's a part of a plan that I've kind of seen, I've looked into the future and I've started to work back. The Japanese use it a lot school reverse engineering

and I do a lot of that. I can see where I want to be and I kind of work backwards so sometimes my moves could be a little bit confusing or a bit radical but they're not overthought. They're just well planned. Where's that come from for you?

Is that something you were born with? Is it through parents? I mean, you know. My folks are very interesting ones. My dad, he's an amazing guy. But he's very, very internal. He's an introvert. You know, he's a very clever guy guy and he knows a lot of stuff my

mum's my mum's the extrovert she's she's very much the the kind of the talker the the jolly the energy yeah um i don't know about planning for me but i'm i was never a serial planner but i was a risk taker i'm the rebel of the family. I didn't finish, you know, I'm the first born in my generation so there's always going to be expectation on you. I didn't do that. I didn't do the whole Asian thing of becoming a doctor or a nuclear physicist

or an astronaut. You know, I'm like, Mom, Dad, look at me. I'm dropping out of uni. That's what happened with me and I wouldn't say that I've had it hard. And I have a younger sibling, my sister, she graduated and became an English teacher.

She's done everything the way that things were done. I kind of just, people say I either went out of it the hard way or I just did things, I made mistakes to become successful. I just think for me is that if you have to really plan something really hard, you know, a lot, and you've got to put a lot of thought into the planning, you're never going to do it. You will talk yourself out more than you will talk yourself in. You see that a lot.

All the time. You know, all the time. It's like we're here at Meltdown. This is my second year, you know. And, I mean, it was a no-brainer for me. But I've got a lot of things going on at the moment. You know, we've just decided to renovate the whole house. And I've got diggers and things going on back at home.

And, you know, my wife's sitting there pulling her hair out thinking, you decide to go to Phoenix and start a project like this, you know. I'm like, what will happen will happen, you I said you're gonna learn something I'm gonna learn something I go I feel that I need to be here I've got something that I've got to do over here don't worry about it at the end of the day what's the worst that can happen apart from you know some form of injury something like this I can't predict the future. I can only walk into it. And when you start to look at, you start to channel the behavior of that particular way

where you accept that you're going to walk into an unknown future, you're ready for anything that's going to be thrown at you. I get curveballs thrown at me every single day. My company is robust enough that we have anything up to 200 people working in different i mean they're not employees of all of the company but i have responsibilities of paying people people's livelihoods this every day you know if there's not money coming in it could be someone's livelihood that's out there i can't sit there and future plan what i'm going to be able to do for you or you

but what i can do is step into the future and say right okay my responsibility sits at this kind of level you've got to do what you've got to do i'm going to do what i've got to do and the more we keep in our lane can continue focusing rather than kind of saying, what if that happened or what if this happened? I'm like, dude, throw it at me and then I'll decide what I've got to do. And this comes a little bit back to what Richard Branson used to say. You know, sometimes you've got to jump off the cliff and make the airplane on the way down. Well, I just want to make sure I've got all the airplane pieces. I don't mind building it on the way. I'm just going to make sure that I've got all the airplane pieces. I don't mind building it on the way. I'm just going

to make sure that I've got all the pieces around me. Right. Well, you brought up a good point about staying in your lane. We were talking about that before we started the show. You said that too many people get into this game and they get ahead of themselves and step outside of their lane and that's when things start to fall apart you know can you expand on that a little bit yeah I'll be honest with you a lot of people turn around when you ask them why did you get into business they say because for the love of things and the value of this I'll be honest with you it's all bullshit a lot of people get into

business because of wealth and freedom. In fact, they're the only two things most people do. They want the wealth, but most important, they want the freedom, freedom of choice. The difficulty you have is, is there are four distinct mindsets as Robert Kiyosaki talks about. You've got, you've got the self-employed mindset, the solopreneur, the business owner and the investor mindset. And what happens is most people, when they start startup, it's, they do it for the love of it. They feel, especially those that are in personal development or they're working either as a

coach or fitness coach, you know, they're changing people's lives. They love it because they think I'm making, it makes them feel good. Okay. And they feel that I'm getting paid for doing something I love. Guess what? You got a job. Well done. Self-employed. A hundred percent of just you. It's not scalable. Even at solopreneur stage, your ego starts to kick in it you know your decisions are made using your ego not logic right okay it's all descent it's all descended around the fact that it's just you i'm the only one that can do what i can do guess what there is another 10 million of those kind of guys outside okay now what happens at this stage is most people, when they're not getting the gigs that they would get normally or they can see someone else is now taking over the space that they were occupying, they say, what's wrong with me? What have I done wrong?

Why isn't it not working the way it was working? And the reason it's not working anymore is because they never took time to understand what they're in business of so that's why they start changing what they do so this is where you get a maybe a strength conditioning coach starts to become a nutritional coach all right i mean i don't know anything about fitness i say out of it yeah i've got businesses in fitness but i'm a i know how to run businesses i don't know how to do the fitness side of things so i stay in my lane in these kind of respects so what you get is these guys start to think if i add this and add this and add this and add this then i can i've got more chances of getting the client second thing they

do is if i add this and i add this and i add this on, I've got more chance of keeping my client. That's what a lot of people do. They diversify because of two things. Either they think that's what the customer will come to now or they can hold on to the customer. Now let me ask you a question, gentlemen. If you went to a restaurant and you're looking at the menu and there were 300 items on the menu, how long do you think it will take you to place your order? Forever. Forever. If I took you to a restaurant now and I only give you 10 items on the menu,

it's lunch, you've only got 30 minutes. How easy is it for you to make your choice? Real quick. Why? Because of simplicity. What happens is most people are just adding stuff on because they think that's what makes me different the complexity you know they think it's got to be hard it's got to be complicated it's got to be technical because if you can if you can make it look like it's complicated then people want they want it how

many things have you bought that's complicated for you to understand right zero and this is the whole thing about staying in your lane stay there you're going to go through pain you're going to go through uncertainty you're going to go through a downturn you're going to look and you're going to be so so wanting to pivot because the guy next to you has has pivoted but guess what those that pivot lose they lose not lose in the short term they lose in the long term because that becomes a habit every time something comes wrong in their market in this space the only strategy they understand is to pivot i'm going to change i'm going to change i'm going to change got to stay true to what you are

yes there are certain elements that will change but what you set out in business for what you were were out there initially doing you've got to stay in there there is no one that i know and you know you and i were talking about this earlier michael that you've got to go through a whole period of time you've got to go through a whole up and time. You've got to go through a whole up and down before you can get to that one moment of I've made it. It's the same thing in business. There is no such thing as an overnight sensation or success. Every single person out there has had to go through.

But what has happened is people get to an epiphany, which is when they understand what they're in the business of. And that happened is people get to an epiphany, which is when they understand what they're in the business of. And that's when people start to move from a solopreneur or a self-employed mindset over towards a business owner mindset and investor. A business owner mindset is where you don't work the business. You build it. You just build a system. So you guys are in business. If you sell something, guess what?

And you've got a customer, you've got a system. All you've got to do is build that system out, train that system in, outsource it. Yeah, people in to run that system for you, which means that now you've lifted yourself out of the nucleus of the business to allows you to work on the business okay you're still not free you still got commitment you still got work on the business okay this is where you can increase the systems you can improve

the systems you can diversify the system why because you're now looking at your company from a helicopter view rather than on the ground. Okay. Business owner mindset is very much about owning the business, not working in the business. You own stuff. Okay. So this is where it comes from 100% times one to one times 100%. Oh, sorry. Yeah.

Sorry. One times 100%, which is over there on the left-hand side of the boxes with the solopreneur and self-employed, to 100 times 1%. This is the way you multiply things. This is where scalability starts coming up. Now, when you're in this part of the world, things can change. You can pivot slightly. You can change what you're in the business of. So you guys probably remember the film The Found're in the business of so you guys have probably remember the

the film the founder you know story of mcdonald's we all know mcdonald's are famous for burgers and fries shakes yeah their biggest margin product is fries okay but what are they actually in the business of they're not in the business of restaurants real estate real estate is their business but it took the journey for ray Kroc to get to for someone to turn around and say dude you're not about burgers and fries you're about land yeah and this is what business owner does they start to understand what they're in the business of and this is where you get multiple revenue streams starting to come out you can only do that if you're looking into your business, not working in it.

Because if I put you into the mix, into the heart of the business, and you've got all these things going around you, and you're busy trying to do your social media, you're busy trying to do your lead generation, you're busy trying to close the sales, you're busy. This is the busyness part of business. You haven't got time to look at what your business is and then that brings you around to what an investor is and what is an investor an investor is someone that puts something in to get multiple out an investor the way the investor mindset side of it works is you make your money work for you you create networks that create networks that create systems that that create the resources this is where i can right now um i have within my network a group of people who are who are running businesses which i'm earning out of but i don't have to do any work in them. And you can only do that. And this is your freedom formula. You've got to free yourself up right through the process.

So what happens is the only way you can free yourself up is staying in your lane. I am not a great marketer. I am not good at social media. I'm not good at copy. I tried all that stuff thinking I needed to and that's me pivoting and guess what i spent six months of my life trying to chase something trying to compare myself to someone else who's an amazing copyright and thinking what the hell you know i refuse to know my ego is now paying to me and saying you cannot pay a copywriter to come and do your copy

now because you've been trying to do it yourself. You've got proof of yourself. And guess what? You spend six months of your life, you lose a lot of contracts, a lot of opportunity, and you become unstuck. Why? Because I tried to get out of my lane. What am I good at? I'm naturally a salesperson and I'm naturally a strategist. Stay in your lane. Do the things you've got to do do and the business will naturally grow itself. How do you define your lane when you're, when you're going through all this? Like what's it, what's it take to uncover that? I think for me, my, I think it's something that you can, it's how you deliver a result without, with minimum effort. Okay. You see, there are two things here. You can be naturally good at something but hate doing it.

We all have that one thing, you know, where it's mowing the lawn, washing the car, wherever it is, you know, doing the dishes. We're good at it, but we don't want to do it. Your productivity level is always going to be at 50%. It's never going to go. It starts at 50 and starts going going to go and it starts at 15 starts going down it's a decline but when you're working on something uh where you're uh where you're you you're achieving results but looking i've got sean whalen coming in and wiggling by the way

the line's wiggling so yeah when you can deliver a result and yet you feel to yourself I haven't done anything yet that's your secret sauce hmm you've all got it, you've all got one thing for you guys listening to this right now

I want you to think about this think about one thing that you achieved a result in that you felt like, heck no, I didn't any work. Because you know when I go into other countries or I get off stage, people are like, how did you do this and how did you get that? I'm like, I don't know. I just did it. I'm in my lane.

I'm in my secret. You're a creative genius. Yeah. You don't need to know what it is. You just need to know it exists. You know, for some people, it's about inspiring people. For even people like Sean, you know, it's about telling that story. He does it so naturally.

He doesn't have to think about it. Just bang, it's there. And I think most people try too hard to do something. Okay. Most people try too hard to do something. And when they try too hard, that's when they start to do things that they could be good at but they don't enjoy. We were just talking about that this morning, Durs and I. It's about authenticity where people sort of skew the scale over to that where like be authentic. And then they just overdo it and it becomes unauthentic their message at that point it's just very easy it's it's a it's a one percent shift yeah on a trajectory of that

and for me i would just take the word authenticity out i this is the bit my biggest bugbear with the market the bit that frustrates me the most you've got all of this shit going on in the market at the moment i'm authentic you know i can tell my truth and it's all bullshit the minute you got to tell me that you're authentic you're not yeah it is the minute you have to tell me something it's like a preface i'm gonna i'm gonna inspire you that means you're not gonna inspire me i'm gonna make you laugh i'm gonna make me cry don't tell me just do it yeah like just saying it's like i'm not saying i don't want to hurt your feelings but it's like one of those things exactly it's just like having that i know we're talking about mcdonald's a lot here but you know you're having that burger i know it's not good

for me but i'm having it the burger is not telling you i'm gonna make you eat me it's the same thing here i think the authenticity shouldn't be something I'm authentic or, you know, I've got to show my authenticity. I tell you when you are authentic is when the words, when the energy that you're transmitting is louder than the words that are coming out of your mouth. Sure. That's authenticity. You don't have to shed a tear. You don't have to tremble. But your energy

transmits in a way that people connect. They get it. And that's when you're real authentic. Say, when can I know that you're authentic

is when you can show me that you're vulnerable. Coaching. You want to be coachable? Be vulnerable. This is when you're open. This is when you can show me that you're vulnerable. Coaching. You want to be coachable? Be vulnerable. This is when you're open. This is where you've just sliced it open and everyone can see. But people aren't prepared to do that.

They will hide behind that one curtain of what they call the word authenticity. And they think just by saying I'm authentic, they are authentic, but they're not. Well, it's interesting that, you know, going back to a conversation we were having before we got on the mic, going back to authenticity, you know, so many people that are here presenting today,

this weekend at the Meltdown, you know, have, you know, gone through the proverbial hero's journey from, you know, had it all, lost it all, now I'm back at the top. And they're sharing that story. And one of the things, and everybody has to walk their path. And I think the sooner that we as, whether we like it or not, people of impact, people of influence get around to that. It streamlines the headaches a little bit. But at the same time, when you're in that position of influence, I've always struggled

with the idea of, you know, if you actively sought mentorship and, you know, studied the people that were, that are thriving in the space that you're attempting to thrive in, you wouldn't have to go through the hero's journey. And in doing so, that doesn't make your influence less impactful. But people fight that. I watch people consciously fight that thought process, that ideal, that if I don't hit rock bottom, I won't have a story to tell.

There will be no bounce back story. Therefore, I won't be able to, I won't be a person of influence. And shall I tell you, you're absolutely right. And shall I tell you who's at fault with that? It's the very person that's telling that story in the first place. Everyone, yeah all got our rags to riches we've all got our you know hero story within us but the fact of it is the way that this is and we were talking not just that yeah we were also talking about the responsibility that we have to people and this these two things go hand to glove you know we are projecting scenarios to people and these people are vulnerable

and what they do is they think right okay well kenton had to go through this to be able to get here to be able to do this so i've got to do the same thing right it's the wrong story yes we need to tell our story to a certain extent to inspire but we also have a responsibility telling how this one of the things that i said to gary vaychuk when i met him in london and we spoke um one of the things i said to gary back then this couple you know a few years back i said gary i said look you know i've only just kind of got to know who you are and you're seeing you think i said i think your talks are amazing you're passionate you're driven i go but i've got one big issue with you i go do you mind if I give you some advice?

Oh my God. Here I am. Giving Gary a rainy check. But do you know what? He's like, hey, no one, everyone else is normally worshipping.

Here's someone saying, can I give you some tips? Whether he takes it or not, it's up to him. I just need to get it off my chest. And I said, you're great at telling people what to do, but you don't tell people how to do it.

And I go, you talk about this whole thing about hustle and grind, hustle and grind, hustle and grind. Everyone's hustling. Do you know what? I'm the first one in the gym, 4 o'clock in the morning. Yeah, right. Why on earth do you want to get up to the gym at 4 a.m.? I don't know, right? Go the normal time that you normally go.

But I'm hustling. How to do it. Now, the thing is with us, our responsibility when we're on stage, even here at Meltdown, we've got to share stories, but we've got to tell people how to do it now the thing is with us our responsibility when we're on stage even here at meltdown we've got to share stories but we've got to tell people how to do it everyone's different okay can't just go in there and say this is what happened to me and look at where i am today you can do it as well no yeah you know to a certain extent you're you're going to put some belief into people but you've got to tell them you're going to go through this and you're going to experience that and you're going to have to do this there are certain things you've got to

educate them with a process you've got to tell them how it's going to work otherwise what happens is you've only done half the job this is the responsibility part all you need to do is influence anyone by one percent okay it's part of our mantra one percent one percent change in perception is a hundred percent change in results because if that one percent has a slight adjustment in trajectory it gives you a different landing point and you know we talk about um attitudes behaviors and actions right um it all starts with the perception if i can change the way you see something by 1%, okay, that 1% will ripple out into your behavior. Your behavior influences your attitude. Your attitude determines your actions, okay? So you can already see that there's this whole ripple effect just by the very word

that someone says. So there is no get rich quick scheme there is no uh i can fast track through the pain to to get to the gain thing right and anyone that tells you that you can lose 20 pounds and in five minutes is lying to you right but at the same time the, as an industry and as people that are actors and players in this industry, doing the hero story stuff, we have a responsibility. We have a responsibility not just to tell people that story, but also show them how they can do it themselves. And this is where you find your cream of the crop of 1%. Because most people don't know how to tell you sorry tell you how to do it

that's why branson doesn't do keynotes he's not a he's not great speaker you have to interview him to get the information out you can't portray that tony robbins can't tell you how to do it he just tells you what it is expects you to build off there we all have responsibilities so so you know this whole thing of um hero stories is i don't want anyone to go out and find your hero story we we have to bring some sort of darkness to light in our stories to make them compelling for you to because what are we we're we're like a very small quick movie aren't we it's a-minute movie that you're watching. And it's got to have that beginning, middle, and end kind of thing to it.

But it's also knowing that you don't need something deep and tragic. Right. And exactly as you said, you don't have to go through those missions to be successful or to achieve whatever you want. What you've got to do is understand who you are, what you're good at, why you should be doing what you're doing, okay? And what is it that you're actually in the business of? And I don't mean business as in entrepreneurship and business,

but what is it that you're in the business of? Some people are great advocates, others are great inspirers. I met Cody Jefferson's here. He's talking this year. is it that you're in the business of some people are great advocates others are great inspirers i met um cody jefferson's here he's talking this year he's a guy that was in the audience last year he's talking i met his partner kayla and she was she was just telling me about her life you know she's telling me about what she's been through and small just small nugget but she's she did it in such a casual way and i'm like i'm sitting here thinking oh my god you need people need to hear this and she's like wow really you know i said how is how is your

you don't need to do a keynote you need to get interviewed more and more and it's not to to say oh my god kayla it's motivating and inspiring i think people need to understand what someone's gone through you know know, how deep is their iceberg to really understand where they've, where they've come, you know, come to. And when we get to this whole stage of, will you be my mentor? Will you be my coach? Whoever you are out there, be vulnerable, be open and be ready to listen and take action because most of the time you just People take these people almost coaches because it it kind of strokes their ego to say I've now got some brilliant people around me But if you don't do anything with the brilliant people

I mean you can pay Tony Robbins a million dollars to to go on his mastery with him He tells you all this stuff and if you don't do anything with it Was it worth it in the first place so just a couple of things kind of just to wrap that part of it up i think you know yes we need to have our hero stories yes we need to have our right you know but these are just compelling to create the darkness and the light to inspire um as people that have been through that, we have a responsibility not to just tell people what to do, but how to do it. That's so, so important to me.

And most of the time, you don't need to tell them the whole thing. It's just the first step. And that's the thing that I told Gary. You don't have to tell everyone the world of how to... Because I said, you talk about... It comes naturally to Gary. We talked about this whole thing, when you're good at what you do naturally you know the guy hustles all the time he's working hard you know but that's that's who he is as a person right

if you ask him how do you create that work ethic he cannot answer the question because it's in his genius right and this is the bit you we usually we ever that that's the responsibility part where he can just turn and say look these are the things that i did to get here but you may have to do certain things differently now that's more powerful that's more realization not the whole thing of ever we need to clone what gary vaynerchuk does or clone what shawana does or clone what karen mccl does. Because people aren't me. They're not you. You fight your battles.

You get your victories in your own way. But realize that, you know, if we're going to tell someone what we did, we've got to teach them how to do it. Otherwise, they'll fail. That's interesting. So, like, adding on to that point, who or what do you need around you to help unpack those tactics as you're going through this? You need a lot. You need a hell of a lot.

But you also need very small doses of of them i think sometimes we become too connected and too attached to one environment or one resource so you know i don't say to people just have you know don't get a mental get as many as you can different things special area specialize them yeah chunk them down even smaller and smaller, but have a high volume of people around you, but keep them in small doses. I mean, if you're ill, I don't ask you to have eight tablets in one go. I say to you, right, here are eight tablets. I want you to take one a day for the next eight days. Small doses. need to take one a day for the next eight days small doses because what happens is this is the way that you build your your retention and your attention and the concentration around what you

want to do in small doses if you have too much of one particular thing it's bad for you right i mean we talk you know if we talk from a nutrition world, right, you've got protein, you've got carbs, you've got fats. Okay? If you eat too much protein, you're going to get fat. You eat too much carbs, you're going to get fat. You eat too much fat, you're going to get fat. Why do we do this to ourselves when we're looking at our advice and and our pieces take it in moderation in balance because too much noise from one side can stop you from

achieving or thinking or even it can even manipulate you into a particular behavior so mental bad mentoring is where people it's not not that they have a hidden agenda, but their egos drive too much onto the individual. And it's almost like having a father who never, they kind of live their life out, you know, through you. Too much is not good. So it's creating, have a high volume of people around you, different people, people that inspire you, people people that inspire you people that

will challenge you people that will um that are below you ty lopez talks about that 33 percent thing of spend a third of your time with people that are lower or less fortunate or you know or intelligent as you spend a third of your time with the people that are you know you say level one and the third with with the people that are kind of above you that kind of pull you to a particular piece can you see that was all dosed it's all day everything comes in dosages so it's for me the the formula here is high volume it's more dosage that's crazy yeah I just never you never think about it like that because, you know, you show up to events like these, like the Meltdown in the Desert, and you get inundated with so much information, all this inspiration, motivation, whatever.

But you're human. There's only so much you can take. Right. why it's so important um when when a production like meltdown has been done is you give high impact content in small doses yep because your body can't forget your brain your body at some point will repel something you know so if you had too much of the same thing going on, you would undo all the greatness that you did right at the beginning. Sure. Right. It's,

it's, it's logic, but it's common sense. But this is the whole thing. Common sense is that one thing. It's not common. Right. It's crazy.

That's crazy. So, uh, as you, as you, you know, continue to create and disrupt and put yourself in the company of such great people like Tony Grebmeyer, who we just had on the show, going back to the Tai Lopez model, a third and a third and a third, what do you look for the same thing in mentors from an overarching theme standpoint now as you did when you were seeking mentorship in the beginning?

Damn, that's a hard question. Yes. That's my mission on every show is to get our guests to say that at least once. Done deal. Done deal. I'm going to say it twice. That was a hard question. Mission accomplished.

See? See, guys? They make you work on this show. It's not all just like we're going to stroke the ego of the guy that's coming on. We're going to make him work for you. That's when you know the sweat is coming out now. I don't think things change in terms of what you look for. I think it just changes the way you're looking for it.

Okay. Okay. Let me elaborate on that a little bit when I first when you when I first started looking for for mentorship it was I'm looking for people that are above me and you know way out you know the kind of people that I want to inspire to be like not for them to not for me to become them but for them to open a path or set me on a journey. The same people or the same type of person I would still have as a mentor today, but more as a sounding board rather than my guide, you know.

So the context changes slightly as you move on. Remember, the one person in this whole equation that you you underestimate is yourself during this journey of mentoring and tutoring actually we were talking about a bit earlier about wisdom you know the more something ages the more vintage it becomes the more wisdom we we get knowledge and wisdom through experience of actions you know our results all these particular things. But we seem to ourselves, sometimes we underestimate ourselves. I couldn't possibly be an expert in that

or an advisor, but you've gone through something that even your mentor hasn't gone through. So I've got a lot of mentors in my world who I mentor. And they're like, you know, I'm like, you kind of think to yourself how does that work and i've asked one of them you know why why would you sit and take advice from me he goes you've almost died three times in your life i've never died i've never been in

that position once i want to i want to know what what goes through you so understand that actually as things um as things further sort of enhance in your relationships you don't need to you don't need to hold on to mentors you don't you know the relationship is what it is it can be three minutes it could be three years it could be a whole lifetime just let it be what it is but understand that as you move forward in time your your your desires your necessities even the circumstances situations change you've got to change and adapt that relationship as well so changing the context of your mentoring is more powerful than saying i need to go and find more mentors because you've all got it you you know you if you've had a mentor for let's say more than a year the way you speak to them a year later from the way you

were speaking to them they're almost your friends they're your pals they're part of your family they just you you you tell them your deepest darkest secrets but what happens is that involves you evolve as a person you You've got to grow up. It's just like parenthood. My son, he gets to a certain age. I'm going to have to teach him particular things. So change the context of that relationship rather than severing the ties and stuff like that. Wow. In this 12-month period as you've grown and developed, if you were to pinpoint one situation that's changed your life and perspective

what would that story be in this whole period another tough question what is it what is it this is a tough question show change the name to tough question show um this time last year okay this event it's exactly what i'm going to be talking about when i get on stage it's the meltdown moment the meltdown moment the meltdown moment yeah it's the meltdown moment so just to put it into perspective i'm uh probably try and kind of speed through this there is quite a lot of uh within this but um came to this event never been to phoenix um hit hit up here i was really excited i was really pumped for those of you that came to meltdown last year you would have known that just as i got on stage

the power went off for six blocks um literally had no presentation had to go completely rogue on my talk. And you crushed it, by the way. Thank you. And I reckon these are all things that lead up to particular things. I wasn't really entirely myself during that show. I was on a grueling schedule last year for my Disruptive Talks tour, which ended up doing a total 144 000 miles uh 42 cities 250 talks addressing almost 200 000 people in a year um and everything around me my ego this this

everything was bubbling guys i got to the stage um where i was amongst 200 to 300 people, but I felt alone. And that was frustrating me even more. There's a point, there's a slide on my presentation today, where there's a picture when that was taken, when the cut was taken, and I'm still on stage. And it kind of demonstrates to me this whole thing of something had to give. You know, I was there saying, why me? Everyone else has got the stage, they've got the light, they've got the...

I get drawn the short straw. Why me? You know, this ego was just bubbling, bubbling, bubbling, but I just couldn't put a finger on what was driving it. Then this loneliness kicked in. The fact that I felt invisible felt invisible people didn't know me people didn't understand me people all of this was going on quite long story short of the meltdown of the phoenix I left it's about 11 hours to get to London um I was on the plane home and um I didn't drink any alcohol I didn't watch any movies I just had a conversation with myself. And I started writing and I started writing and I started writing and what I was writing wasn't my

memoirs or my book. I was literally writing everything that was going on, why it was going on. We're just having this full-blown conversation got back to london um 11 hours traveling no sleep nothing i look like share feel like share but i got back to my my own office i rang everyone in the company and i said you're fired no way and then I said to myself you're fired fired everyone and myself from the business um it wasn't a people may listen to this and this guy's gone psycho you know I'm not gonna go phoenix I'm not gonna go meltdown you can see I had that meltdown moment but for a particular reason I wasn't happy with um what I was where I was going or what I'd become and it wasn't about time for change it's just that I needed to reset

um so I fired everyone and then I hired back but I hired differently this time. So everyone that lost their jobs, they got a severance check. And the next day, I hired them all back again. And they were like, what's going on with you? 40% of them went back into particular roles where I said, now you are my partner. You're going to work. I'm going to work with you. The remaining 60% went above me. And I said, you tell me what i'm

supposed to do and not do okay um the answer to what the pivot was it's time it took me 11 hours to distill that my ego pushed so hard that I believed that I was, I had time. I had time for everything. I could do anything I want because I've got freedom. I can choose to do whatever I wanted. But actually, I'm time's bitch. I don't want to create time anymore. I want to spend time. That's what what changed and as a result of that now it's amazing i can be i can be in bed at 7 a.m my son will come in for five minutes for a little snuggle and that's my that's time the time and for me now i kind of started to realize and say you know you've been on a you've been on this massive crusade of a career and building whatever you wanted to build, you know, going around the world.

But you can't get that hug. You can't get that snuggle. You can't get that five minutes. So there's a part of my talk that we're on the screen. It will come up. 86,400 imagine if I put eighty six thousand four hundred dollars into your bank account every day how would you feel how would you feel I'm gonna every day you get eighty six thousand four hundred

dollars eventually you'll start spending it right some people start to the more you get it the more you become smarter with it I'm gonna invest it now I'm gonna do this at first you just go out and buy all the things that you want right yeah eventually as time goes past you become more and more smarter maybe if I put you know how do I turn 80 you know it's like Groundhog Day every day it comes back to the same thing you know you can spend it next day in your bank account, $86,400. Well, we do that every day. We get that.

It's just not money. We get 86,400 seconds every day. What we choose to do with it shows where we're going. Most people will sleep eight hours of a day. So that means you've only got 28,000 seconds left. What are you doing in that 28,000 seconds? How much of it are you investing? How much of it are you spending?

Because time isn't going to wait for you. Your time's bit. Okay? You don't, you know, for everything that you put off and turn around and say, I've got time for it right now, are the most important things in your life. And that was the pivot. I had taken eight months of last year, eight months of time, and invested it into something where the only return I was getting

was a stroke of my ego. To be on stages, to have people chant your name, to people want to hug you, high five, it's all for me. You know, my wife years before that says, you do all these talks and, you know, we don't, we love it, we're proud of you, but what do you really get out of it? And they all came back down to one thing. Am I spending time? Damn, that's horrible. You win. All right.

I mean, there's... Yeah, we're just going to leave it there. That's, no, that's so crucial, you know, that perspective. And that's something that, I think that goes to the whole heart of the whole thing, right? The hero's journey and the whole bit is perspective. You know, what you value now only comes from experience. What's interesting on this, it's not just about my family. It's how I spend time in my business as well.

I spend more time with the guys than anything else. We talked about it a bit earlier about the level one to level four stuff that we've built. And I said, look, guys, you open the door. I'll come and help you close. I'm spending time the right way. And I don't mean that there is a right or wrong way it's what's right for me sure and for me i can i can wake up in the morning and not feel guilty that i'm not doing any work or that i did 20 minutes and then i can sit down and watch a box set or go grocery shopping or whatever it is that's not freedom that's just me

and how i'm spending time i'm trying to to really simplify it down to how am I spending the seconds of the day? I don't need to have 100% return on investment on every second that I spend. Right. The most important thing is just spend the minute. Yeah. Spend the minute. That's the biggest, most important thing. I love that.

So before we let you go, let's talk about, I mean, you're obviously doing some incredible shit. But on the day-to-day and going back to spending the time, I want to ask you two questions. Sure. And answer them on any level, man. And I'll front load them and then you can go go for it the first is you know what do you do each and every day to feed yourself and kickstart the motivation of massive action that you take on the daily and the second the follow-on is what do you do each and every day to fuel yourself and create that sustainability of momentum to carries over from one day to the next wow

he saved that the question for last this is the he thought he had it this is the power question okay so the whole show for this nugget that's the whole thing that's why we ask it at the end. I like it. So feed and fuel, right? That's right. So let me start with what I thought I was doing, what was right. I listen to a lot of people about routines and rituals and this and that and habits and all this. And everyone has a routine. I just didn't know what it was. I've done the whole meditation thing and this and that. In fact, I'm polar opposite. I meditate to sleep rather than meditate in the morning.

I'm like, oh, you must meditate in the morning. I'm like, dude, I can't sleep at night, so I meditate at night, and that lets me sleep. So how do I feed things? For me, in the morning, each morning requires at least 20 minutes without tech. No tech. And so I like to, I don't like to wake up and jump out of bed. I like to wake up feeling that I've woken up because I want to wake up. Not because I've had to wake up feeling that I've woken up because I want to wake up not because I've had to wake up and I know it sounds a little bit you know fluffy but the most important part about this is owning

the day you're doing it on your terms not because something else is of necessity so when I get up 20 minutes is just I just sit there I just lie, maybe have a little giggle with my boy before he goes. I won't think of anything. What do I have to do today? It's just blank thoughts. It's just, just be alive for 20 minutes. you know can you create that that that that environment of calmness stillness without having to have anything else around you i don't sit there trying to do breathing or anything i don't none of that it's just 20 minutes or just get up as i get up and i prepare um

prepare breakfast which normally consists consists of nothing healthy, usually it's either caffeine-fueled or maybe a few... I actually like eating nuts in the morning. I don't know why I'm crazy like that. But that's what I kind of graze on throughout the whole day. I look back at my notes from the night before. So every night before I go to bed, I'll put out, you know, maybe 10 or 15 things that I feel that need to get done next day. I'll look at it. And as the coffee's brewing and I'm having my coffee, I'm just

looking at that and I'm like, come on. One thing, just jump up. Stake your claim get you're going to get my attention today at which point once i know that one thing has jumped up um tech goes on tv goes on radio news everything starts coming in the world is now starting to come in pour itself in all i feel is that whatever that one thing was on that list that picked up on me that's the only one thing i've got to achieve for the rest of the day that's it that's the only thing that was most important and then for me the the the the the the sort of ongoing feed is just now let the world throw its problems at you and you know it goes back to the top of our conversation when you're asking how do you you know how can you kind of go through things and you know, it goes back to the top of our conversation when you're asking, how do you, you know, how can you kind of go through things and, you know, without that anticipation and, you know, walk into the future. I'm walking into an unknown knowing that I'll have an answer.

Because the philosophy that I use is there's always more than one answer to any one question. Okay. So just because it didn't work the way we thought it was going to work, well, let's try something else. And when I feed myself with that type of behavior and that mentality, I can remain calm. I don't get overly hyped. I don't get overly excited.

And for me, that gives me fulfillment. And that fuels me to go on the other side of things. My eating habits, it's more ketosis style than anything else. I don't really like eating until after 2 o'clock or 3 o'clock in the afternoon. Most people say, you know, that's unhealthy or it's not good for you. And I've read in some places that oh you know eventually over if i think if you intimately fast over 12 hours it um uh your your your fat turns into energy and stuff like this i just feel i don't need to fuel myself

you know at any point in that uh you know, before that time, then I start to graze maybe a bit of fruit, maybe some nuts, a bit of protein, this, that, you know, it just keeps going. But the one thing that does remain consistent throughout the whole day is water. And I'll go through six, maybe seven liters a day. And, I mean, that's my kind of diet. So I think there is not necessarily a condition of my mind. I'm not conditioning it into anything. I'm not trying to find peace. I just wake up on that term that says,

I woke up because I want to wake up. You're going to give yourself 20 minutes before the world's going to antagonize you with something and you're just going to get yourself to that state of calm you're happy okay because when you're angry you're blinded when you're overly emotional you're blinded you can't think straight you can't you can't see things for the way they are and knowing that you know there's always going to be one answer more than one answer than anyone you know to any one question there's always going to be another way of doing something which means that you you naturally start to restabilize any kind of situation that life's going to throw at you remember i have a

responsibility to to to serve other people who work for me and with me my job is to keep them in a job so if you wake up each morning with that pressure you're going to go to sleep with that pressure you're going to die with that pressure this allows me to switch on and off whenever i need to you know 20 minutes of pure pure work you know and this is why right now we're working on a number of projects thailand q8 and the guys will send me the brief and i'll scratch my head for 20 minutes and i'll come back boom strategy and they're like how the hell would you do that they They go, they're weird. They go, how does your mind work? And I go, it doesn't. Cause from confusion comes clarity, but from stillness comes your answer.

Wow. And that's, that's all we're feeding and fueling. I'm just fueling stillness in just, this is different. You know, you asked me this question last year i'm i'm gonna do this i'm i'm a mad panic freak you know i have this this this and i eat as much of this and you know now it's just calm still i know that there's always going to be more than one answer to any one question i love that where can everybody in this community go follow you and support you both personally and professionally? Okay. You can send checks too.

Well, I used to live on Facebook. I don't do that as much anymore. But you can find me there. I'm a beautiful, bold guy on Facebook. Just find out. It's not Cretin Marijuana. It's Ketan Makwana. Just remember that.

I spend a lot of time on LinkedIn. LinkedIn is really my main connection point. If you want to come out and find out what we're doing or how maybe we can help you, we've got enterpriselab.co.uk as our website. Just download the Brown Book. Have a look at some of the stories and things that we've got involved with.

And just reach out, guys. I'm an open book in that kind of way. So if there's things that I can potentially help you with or connect you to someone, I'm a believer if you don't ask, you don't get. So just feel free to connect on Facebook, LinkedIn, or come and find me from my website, really. I'm here. I'm just hanging around, just waiting for you guys.

There you go. Awesome, brother. Appreciate you. awesome brother much appreciate really looking forward to to hear uh your story about the evolution of the last 365 days uh while we're here at the meltdown really appreciate you taking the time to hop on the show my my pleasure and do you know what again and i don't you know i mean this seriously what you guys are doing with this whole podcast and and giving us the opportunity to come and sort of share this stuff it's im immeasurable. It's immense. It's an honor to be able to come. I know you've had some super, super guests on.

So to be able to sit in front of you guys like this is, for me, it's an absolute honor as well. Please just keep doing this. Much appreciated. Much appreciated, brother. Thank you. Thank you. For everybody out there in Feed Me, Feel Me land, make sure you get out there and reach out to Ketton. And, you know, if there's anything that you need from a mentorship standpoint or you just have, you're seeking that clarity, that creative genius, you want to find that thing that you should actually be chasing instead of wasting your energy on thoughtless missions.

You know, he's a guy that can definitely provide help you find that clarity so reach out to him use him as a resource and we really appreciate you taking the time man yeah dude thanks again guys yeah thank you brother until next time feed me feel me and that'll do it for this episode with our special guest Kedden Makwana if you want to check out everything Kedden has going, go to the full show notes on the shrug collective.com. Also be sure to connect with us on social media, including Facebook, Instagram, and Twitter at feed me, fuel me. We would love to hear from you. If you found this episode inspiring in any way, please leave a rating and comment in iTunes so we can continue on this journey together. Thank you. We would love to hear your feedback on this episode, as well as guests and topics for future episodes.

To end this episode, we would love to leave you with a quote from Jay Samet. Disruptors don't have to discover something new. They just have to discover a practical use for new discoveries. Thank you again for joining us and we will catch you on the next episode. you