Barbell Shrugged - Finding Purpose in Prison w/ Eric Bassett  — Real Chalk #49

Episode Date: November 13, 2018

Eric Bassett is the brain behind EB30X, a 30-minute workout that changes lives. His brick-and-mortar gym is located in Illinois, but he trains people around the country and he won’t turn anyone down no matter what their physical limitations are. Everyone wants to train fit people, but Eric is working hard to bring fitness and health to the people who need it most. The videos of him training with clients (or “teammates,” as he calls them) who have upwards of 100 pounds to lose have gone viral and gained him lots of attention in the fitness world. I sat down with Eric at the Fit Expo in San Diego to talk about his brand and his experience with building his business. We discuss the similarities and differences in our stories, how we found our callings, and why failure isn’t the worst thing. Turns out, landing in a federal prison camp can be exactly what needs to happen for you to figure out what your purpose in life is—who knew?! Plus, we take some hits at those pyramid scheme-based shake companies, hate on water breaks and Botox, and deal some hard truth about what it takes to be a successful entrepreneur. This episode is a wild ride, don’t miss it!   - Ryan ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc_bassett ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

All right, jabronis, it is Tuesday. It is time for another episode of Real Chalk. It's time for me to get my talk on, time to give you guys all the things, all the reads, all the motivation, get you guys popping. It's another day of the week. It's Tuesday. I'm going to calm down. I get to sit down with Mr. Eric Bassett.

He is down in the Chicago area. He owns a company called EB30X. EB happens to stand for Eric Bassett. He is down in the Chicago area. He owns a company called EB30X. EB happens to stand for Eric Bassett and he's getting it done in 30 minutes. Not only that, this man does not just train everybody out there. He happens to specialize in training people who are like really, really big, like 700 pounds big. And he does workouts with them maybe just in their bedroom. We talk about that on the show. It's amazing some of the things that he does workouts with them maybe just in their bedroom. We talk about that on the show. It's amazing some of the things that he does with clients that happen to be 700 pounds, right? Like he does slam balls on the bed literally. And I remember listening to him say

that and I was like, wait a second, you're doing slam balls to the bed, not to the ground. I've never even seen that before. But I guess when you're that big, you know, those are some of the things that you need to do to get it done. And he does get it done. And I think he started to go viral on Instagram and other social media networks because he was getting all these people who were losing 100 plus pounds. And he has like this 100 pound weight loss club. That is one of his things that he's known for. So we're going to get into that. And then as we sit down, we'll talk about some things

that happened in his life that got him to where he is and how he found his calling. And he's just really amazing story when he's in jail and his bunkie happened to own this multimillion dollar company and taught him a bunch of amazing business things. And it just, it really, really starts to turn into a really great story. It starts off just a little bit slow and then it picks up and it winds up being like an amazing episode. So I'm really, really excited if you guys listen to it and we're going to get into it. Here we go. Before we get into the show, we're going to hit our sponsors.

And if you know me, you know that I very rarely even have sponsors on my show. So if I'm going to bring one on, I'm going to love them. This one is called BioOptimizer. They have been creating these enzymes to help you absorb more of your protein. The reason that I love them and I took them on for the show is because your boy right here that you're listening to likes to eat a pound of meat in one sitting on the reg. So their enzymes that they have definitely helped me out quite a bit. Specifically, there's one called Masszymes, helping you absorb much more protein than you typically do without using their product at all, especially if you actually consume a lot of protein shakes as well. So I'm at the gym a lot,

I get busy a lot, so I do tend to drink quite a bit of protein shakes on some days if I don't have all my meat available and cooked. So protein does help you build muscle, but only if you can actually digest it. Most guys are pounding protein and digesting such a small portion of it. You would be blown away if you look at the studies on how crazy it is. The best enzymes that I found out there are these bio-optimizer ones. I've tried different ones in the past and I've always been like, eh, you know, I'm not really into these enzyme things. I don't really feel much of a difference. But when I take theirs and I eat a whole bunch of meat or I eat a whole bunch of protein powder, I don't really have that bloat feeling that you get when you have, you know, too much protein.

And the only thing left to do is to sit on the toilet. It happens to the best of us. So with their product, I don't really feel that way. And I promise you guys, it will make a huge difference in your mass protein game. Uh, not only that, the mass times is going to help you get a little bit bigger. So that's the goal for most of the people that are listening to this show. And I think that that's what we're here to do. We're here to get fit and create the twisted seal and sex appeal look. So bio optimizers got you guys down pat and you got me backing them up on this awesome show that you guys love to listen to. And I'm sitting here telling you that this shit works.

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I promise it will not let you down. It's a very great product. And if you guys do use it, please tag me on Instagram. Let me know how it's going for you. And here we go. Let's go into the show. All right, Chalk Nation. I am with Eric Bassett.

He owns a company called EB30 Fitness. Yeah. We're down here in San Diego. I say down because I'm from Newport Beach, Orange County. I had to drive down exactly an hour and a half to get here. Actually, there was a point where I sat in the 5 in a parking lot, literally put it in park and just sat there for a half hour on the way down here. But there is a lot of interesting people here.

And I've been told about this man. I heard he was really cool. So I wanted to come over and talk to him. Your company, EB30. EB30X. EB30X. I've got to leave the X in there. Talk to me about it.

How does this thing work? Well, EB30X is based off the name Eric Bass, the 30-Man Extreme. Okay. So at the bottom it says Expressway Workout, no red light. So the theme about it, when I created that actual quote where I was talking on the phone with somebody, and I'm like, what is your workout like? And I'm like sitting at the light, literally looking at the expressway, and I'm sitting at the red light.

And I'm like, well, right now I'm sitting at a light. And my workout is like the expressway, no red lights. When you hit the expressway, just keep going and going in different routes to keep it going. And it would be nice if that was always how it went. It would be nice. It would be nice. So that's how I came up with that theme,b30x expressway workout no red lights 30 minutes

non-stop no water breaks nothing just keep going into fallout i hate when someone reaches for water when it's really unnecessary well i'll try that you don't know too much about you but i own my own gym as well okay and a few other things as well. But I do know about the water break and how. I always try to instill in my, I call my clients teammates because we're a team. You know, I put out the things in front of them for them to lose the weight. And it's up, you know, for me, I make the plays. I'm the coach.

They go out there and you got to score. So we're teammates. So I try to instill that I am a camel. I don't need water. I can go a long time. So because I fuel up, I drink. I hydrate way before the workout. And everyone should.

Everybody should. You should at least drink half your body weight in water in ounces every day. But before the workout, I don't want to stop and take a little swallow or a squig. Sometimes that water might cause a cramp for what you're doing because we're doing burpees and mountain climbers and and plank jacks and a lot of homegrown EB30X exercises that requires straight endurance and you don't need anything to hold you down so it takes a while for you to build to it so most people are more caught off on trying to learn the moves and complaining. And of course, they ain't there to try to lose weight. But what happens when they focus on trying to get that actual exercise, like a dip out or an EB30X

style mountain climber, they're not really realizing that they're actually losing weight. They're not really realizing that the endurance is getting better. Lifestyle change. They focus more on trying to overcome their objective with the move that they failed on. Because everybody hates burpees, right? A lot of people hate mountain climbing. I actually like burpees, but I'm short.

I love burpees. Me and you are one of those rare ones that like burpees, but a lot of people don't want to go on the ground. So a lot of workouts are popular like Zumba and steps. Because people don't want to get on the ground. But in order to be well-rounded in fitness, you've got to be able to get up off the ground. Yeah. You've got to be able to get off the ground in life in general.

In life, period. So let's go back to the light. Now you're at the red light and you're on the expressway. Were you on the expressway or were you about to go on the expressway? We didn't start it. I'm on the expressway. Were you on the expressway, or were you about to go on the expressway? We didn't start it. I'm on the expressway, baby. I'm on it. I'm on it.

All right, so let's finish that part, and then I want you to explain to me what EB30X is as if I'm a new client. You're trying to sell me on it. Because I still don't – I'm still not exactly sure what it is yet. Okay, so when you start, I'll'll say welcome to eb30x okay get ready to do tons of compound explosive exercises that's going to have your heart jumping out your body okay this is an expressway workout no red lights so compound explosive exercises is what eb30x is all about compound if we're using weights i I like snatches, clinging jerks. Multi-joint.

Yeah, yeah. Compound movements, multi-joint movements. I don't actually lift heavy weights like I used to. I'm 48 years old going on 20. You 48? No, I'm not 48. But I used to be like a big-time CrossFit athlete. Is she right here?

Yeah. And I competed for a long time. Okay. I was one of the best in the world for a long time. Okay. And then I have a bone-on-bone left knee. Oh. So I stick to a little bit more lighter weight for higher rep type of stuff.

And a lot of people don't like to work out like that. A lot of, they call that cardio. That's cardio. No, it's not cardio. It's explosive compound movements. I still look good. You still look good. You still look good. I'm 48. Yeah movements. I still look good. You still look good. You still look good.

I'm 48. Yeah. And I still look good. I mean, I still can do it all. If I want to throw up 300 pounds, I can. Yeah, same. But why? Yeah.

It don't make me feel good at the end of the day. So the last time I actually lift 405 pounds, I was trying to impress somebody. I got the weight up. I got up and I'm like, yeah. Next thing I dropped down to my knee and I said, you know what? That's it. I'm not lifting any more heavy weights. Because it's bad on the joints.

It is. You know? And when you get older and you want longevity in the workout, sometimes you just have to leave those heavy weights alone and move on to something else. Well, a lot of these professional bodybuilders, like we're here at the Fit Expo, you can talk to Jay Cutler or some of these other big guys, and they're like, if I could do everything differently, I'd probably go back and lift lighter weights for a little bit more reps.

Exactly. Because in reality, volume is what really gets you bigger anyway. Right, right. And the heavy weights are really what makes you look cool. So if you're doing it for the gram, yeah, you probably want to have that 405 bench press. But if you want to look real good, you can probably do 315 for a set of 10 and probably get the same effect. Or 225 or 20 or 30.

Yeah, same. It looks even better. Endurance. So is there a huge difference, would you say, between like what you do and like what somebody would call a traditional HIIT training or even a CrossFit training? Well, CrossFit take a lot of little breaks. They lift a lot of heavy weights. A lot of wrong movements became an exercise like with the kipping yeah you know

i'm ex-military so the whole thing from crossfit i mean i used to be an 82nd airborne i served in two combat tours panama just cause and of course desert shield desert storm thank you for your service my friend thank you and i came out with like 35 jumps out of airplane but a lot of things that we did with the rope the pull-ups, burpees, mountain climbers, everything pretty much. I see, and I took that with me and created my EB30X style workout. So when I saw CrossFit evolving, I'm thinking like, wow, we're doing the same thing. So when you read the history, the guy is actually from the military. I'm like, yeah, okay. So it's like, yeah, I'm comparable

to them, but on a real small scale because they, you know, CrossFit is larger than life now. But a lot of people get injured. There's a lot of injuries. Personally, I think that's just from bad coaching. People want to get rich fast. They try to open a gym. Exactly.

Get as many people in the door as possible. And they just neglect. You can just buy a warehouse garage looking spot throw crossfit on there and people gonna jump in there and they get the money and not to not not really paying attention to proper form and taking the slow light weights let's build up that's why i tell people because i own a crossfit gym actually so um You just wear a round it, huh? But I try to tell people if the owner is not there pretty frequently, there's probably going to be some negligible coaching staff in there. I mean, I'm sure they're great, but when they're not there, they get lazy and stuff like that. So if the owner is in there quite a bit, I bet you're probably in a pretty good facility

and you probably have some good hands on you. Well, I'm definitely hands-on. I'm one of those guys that's in the workout from start to finish. I'm not stopping. If I've got to stop to correct you, I'll do it. But I'm in the paint. I'm on the ground. I'm not just one of those ones that's like, yo, write it on the board,

and then you turn around, I'm laying up in the office. I'm right there, hands on. First one on the floor. I love stuff like that. Yeah, last one off the floor. So I really, really pride myself on really grinding it out with my clients, especially the ones that's like really, really struggling. So, like, the unique thing about what I caught on now, I don't turn anybody down.

I don't turn anybody down for fitness, and I'm talking about the people of size. So I caught a lot of viral videos. I got a lot of viral videos out there just with me just working out what people of size. So when you see this video I'm showing you now, a workout partner, you expect somebody like me and you beasting it out. But I'm – What are we looking at here right now? So I can see it, but the world can't.

Well, of course. So it's me, and I'm training with Charlotte, and we're doing partner's workouts. So I have her – I'm just side-by-side, motivating her, keeping her going. And how heavy is she? Pardon me? How heavy is she in this? When she started, she was like 460 pounds. When she finished out, because it's like she didn't really finish out,

she ended up leaving and she moved. So I modified burpees, everything. She ended up losing, getting down to 360-something pounds. All right, here we go. Andy's setting himself in. So she lost like 100 pounds, but she still. 360 something pounds. So she lost like 100 pounds, but she still, but now she lives, she moved in Oman. So she picked up all the weight off, but she paved the way for other people her size. Okay, so what weight did she eventually get down to?

What weight did she eventually get down to? 360 pounds and then she lost 100 pounds and then life set in she wasn't really prepared kind of failed off from there so but she paved the way for a lot of other clients like i'm showing you here of course the people can't see lisa joe she lost 100 pounds with me and i trained her i'm in chicago and she's in connecticut and i trained her right from her home and she lost 115 pounds in 12 months so what's the what's the what's the heaviest person you ever worked with oh and what were the challenges that were associated with that it's the heaviest I ever worked with. Sherry was 730 pounds. Wow.

I don't think I've ever seen anybody 730 pounds in person. Right. Patty lost 105 pounds watching me train. I'm getting down to. 700 pounds? I'm finding her in a minute. What was the first workout? Can we talk about that?

With Sherry? Yeah. Something easy like a slam ball to the bed, you know, slamming a ball where she don't have to really, her range of motion don't have to go all the way to the floor. I had her sit up a weight bench where she just pretty much squat, everything from the bench, standing up. And things that's easy for me and you or a lot of people here that's just fit expo, it's hard for people of size that's trying for me and you or a lot of people here that's just fit expo is hard for people of size that's trying to get the first step so a squat was hard for her just slam the

ball on the mattress was it was hard for shoulder press with three pounds was hard but we kept it going so we went well her arm weighs you know how much more than ours. So technically it's not really a three-pound dumbbell. Right. Her arm probably was. I'm not, like, joking. Yeah. Maybe 80 pounds. Yeah.

You know, here's a picture of her right here. Wow. So she's a, you know, large woman in size 2 and height 5'10", 700 pounds. That's me joking around with that part. But, you know, you can see the difference when she went down from 730 to 670 pounds. And it don't seem like much because it's a start, you know, you can see the difference when she went down from 730 to 670 pounds. And it don't seem like much because it's a start. You know, it's a start. So how long were your workout sessions?

Were they still 30 minutes? Just 30 minutes, 40 minutes. My whole team is 30 minutes for everything that I'm doing. Here's another one of my 100-pound losers, and she's here. She's somewhere around here now. So I have over like 13 people that lost 100 plus pounds with me and they're all right in that 30 to 40 minute time domain yes yes some were doing the emmy 30x group training personal training or my face-to-face

training oh that's that's what i was going to say how does it work are they are they over the internet doing it on a video with you are they they brick and mortar? Yeah, so what I do, I plan out the meals and everything for them. My meal plan is called the shock diet, EB30X shock diet. So does that go with it? Does everyone do everything combined? Well, the shock diet is kind of a la carte, you know, but if somebody like Sherry, I had to, you know, help with the full nutrition and everything as well.

So here's another video. I'm just like, you know, just meal plans, making sure. And you've got to be really. Wow, so you had to go to her home to work out with her. Yes, I went to North Carolina to work out with her. Because I heard you say slam balls to the bed. I'm like, is she still home? She's still, yeah, she's still home.

Wow. Just trying to make a way guys so you can't see this but she's actually working out in her bed that she sleeps in or her living room and literally just doing slam balls to like waist level so that's pretty amazing i think because we do have so many gym owners that listen to this show and so many people that are in the fitness industry i don't think a lot of them have really encountered a 700 pound person or what to do oh god you just so what happened what's because you that person's got to be saying like you know i can't do this like what are some of the things that you're doing in sense of like

encouragement for that person to help them out movement but what are you saying back to them when they're like i can't do this like, blah, blah, blah, I fucked up. Well, I like to say this. I like to say this a lot. When people say I can't, I'm like, you say I can't so much that you start believing in I can't. I can't becomes a disease.

I can't, I can't. I can't do this, I can't do this. And then I go back, well, you was blessed. You woke up this morning. Even though you're at your lowest, you still can be lower than you are now, and that's six feet under. So the objective is trying to do better than what you did yesterday. So when you do your certification, they don't, it's so overrated with those certifications. It's just like just paying money, of course, they want.

But, you know, you got NASM, ACE, and all these other ones out there. They don't prepare you for people like this. Yeah, that's what I think is so special about this episode right now is I've never had anybody on

who's had a 700-pound client. So not just 700 pounds. I had a 600-pound. I can just... And I didn't want to be the one to be like, I want to train the best of the best, but there's somebody 500 pounds.

Yeah. You know. She actually was moving pretty good. She was moving pretty good. And it's just, there's somebody 400 pounds. Just name it, 300, 400, 500, 600, 700. I'd experienced it. And, you know, I just don't want to be there to help

because so many other trainers don't want to help people of size like that. So I always try to open up my door and hold my door open for anybody that needs help, even from San Diego to back from Chicago to around the world. So, you know, it's just wide open. And it's a guy's workout, but more women just on to it. So here's another one, 350-pounder. You know, just trying to show hope, give them hope. So I have, if anybody looked me up, EB underscore 30X, you can see me train fit people and people trying to make it to the first steps.

So it's like I didn't intend for it to be like this, but it just happened. It's just the way it happened. So my path has led to help people of all size change their lifestyle for a better living, for a better life. It don't matter. Guys, girls, kids, it don't matter. Everybody deserves to be fit. So how have you been expanding your business at this point in the entrepreneur side of things? So you started, was this something that you started just kind of on your own, like in a brick and mortar?

Yeah, I started in a park, and I used Facebook. Started in a park? In a park. I used Facebook to build my whole platform. And then came Instagram. Do you feel like Facebook is kind of falling apart a little bit? Facebook's still pretty good to me. Still good for you?

Because it's a little older clientele. Well, there's some things I don't like that they're doing. They're just trying to put a bad taste in your mouth when you go on Facebook jail for playing a song that's in the background that you paid for. Yeah. You know, and I'm working out. Because I do spin, too, so I'll go live to try to lure people into business. I try to EB30X spin on demand.

And you groove into the music that you already paid for. On Spotify or something, right? Right. Then next thing you know, you get an email saying your video didn't make it because you was playing somebody's song, but I paid for this song. Yeah, I don't get that either, to be honest. This song can be on right now in the background, and I'm talking to you and me and you live on Facebook,

and I'm going to get a ding saying, yo, we canceled your song. We canceled your video. You can post it, mute it, or tell us why you should let us, we should let you do this video. Because, for one, I paid for the song. The song is in the background. I mean, it's music. Everybody using music. It's so much.

It's like so many different ways that Facebook is trying to get paid. You know, not realizing that, hey, we making Facebook money, too. I just feel like my, even though Facebook technically owns Instagram, I just feel like my engagement level on Facebook has gone down so much because of the trajectory of Instagram at the moment. Yeah, but you just have to keep posting because on the engagement side, I haven't checked mine in a while, but it's normally, you know, well, before I started going in Facebook jail, I was hitting millions, millions every week. And on the business side, that like...

Is that with ads or just on its own organically? Just organically. I didn't pay for anybody. Everything I do, everything I do is organically. And it's like, to me, it's more true when you have organic not paying because if I can pay for followers, they're going to get on my page and they're not going to be engaging in anything because I paid for them. But when it's true, here it is right here. You see the impressions on here, 1.8 million, pretty much 2 million. That's what I average.

And my page is not that large. 126 is really nothing on Instagram. It's enough to get somebody's attention to do business if you show them the business side of it, but the engagement. I'd rather have 10 people following me, but if they engage in talking back and hitting the buttons and actually listening to videos and saying something back and adding their two cents, that's more important than just having followers. Yeah, I totally agree. And I think a lot of people out there, they get immediately impressed by that number, not realizing what else they need to be doing. You know what I mean?

Like if I walk into your gym, like I want to know about you and I want to know about your program. I want to know about, you know, the lady who lost 500 pounds or whatever it is, right, before I even walk in. But when people go to someone's's instagram they'll see 200,000 or a million followers and immediately they're impressed but you haven't checked to see how many likes they had yet check to see how many comments they have and you don't even respond you don't even respond back i'm never going to get too big to the point where i'm not going to be able to try

to respond back i got people a staff that's actually helping me out with that. So if somebody's saying something important that I can actually say something back. They inbox me, I'm going to say something back. And you know what you get with that? Oh my God, I can't believe that you're saying something back. And I'm thinking like, why? You know, if I'm not getting back to you because I'm doing other things, so

I'll check my inboxes. Because that's important. These are the people that's going to pretty much make you. I actually remember hitting a sticky point in my following where I was like, I cannot get any more. I don't understand it. I'm doing all this cool stuff, and it's going viral and this and that. And I was like, someone told me, like, man, you've got to respond to everything, you know, because I've got a lot going on, and sometimes responding takes a lot of time. So, yeah, I do that at night.

I do it at night, and when I wake up. As soon as I started responding, I mean, crazy. And you know what the people are saying oh man he responded and they're gonna tell he's actually you know he's user-friendly he's going to say something back they like that you know saying you know then it's a business people don't realize that business i get a lot of people especially from the middle east can you please give me some tips on losing weight? Well, here goes some tips. Hit the link. Purchase this meal plan. But I just get, you know, I start off clean eating.

You know, sometimes people need to hear that word, clean eating. Split your meals up to five to six small meals. Get up and do fasted cardio. Drink half your body weight in ounces of water, and you're going to lose weight. Then they're going to ask you a question. What's clean eating? Come on, man. I know, I know. Come on, you know what to lose weight. Then they're going to ask you a question. What's clean eating? Come on, man. Come on.

You know what clean eating is. I wonder, though, if they really do. You know what? You know what I mean? Yeah. Because I've told my mom before. I'm like, Mom, you've got to eat meat and vegetables. Try to stay away from the processed stuff, you know?

And then she'll be like, can I eat sushi? And I'll be like, did I say you could eat rice? You know what I mean? Just as a small example. Think about all the crap you wanted me not to eat. You didn't want me to eat when I was younger. You always say, eat your green beans. Eat your green beans, mom. Eat your green beans. The same stuff you told me when I was coming up when I was a teenager. Eat your pito beans. Eat your green beans. Stream beans. Spinach. Greens. What have you you, baked chicken. And I knew things was changing when my mother went from whole milk to skim milk,

from white bread to wheat bread. I thought Mom was trying to kick us out. I'm like, what's going on? I'm talking to my sister. Mom just changed the milk and the bread. What's going on? And she just bought peanut butter and no jelly. I think she's trying to get us out of this house so it starts from right there but reading labels is very essential because you

know it's a market that's really saturated with this word health and it's a multi-trillion dollar business forget the billion trillion dollar business you can put on there on something and they can say almond no trans fats people are going to buy it but they're not even going to read the label if you turn around and say it's not going to say um three four percent or ten percent or how many ounces of trans fat is going to say partially hydrogenated or fully hydrogenated oils it's going to say they'll say no sugar sugar free but if you read it you have sucrose which is fake sugar yeah you know nothing you know it's just it's just so overrated no trans fats but if if they read the label for chips five chips is point if they can go point if you can if you can

put on the ingredients on the um serving amount 05, they don't have to report it. If it's less than a gram, yeah. Less than a gram. So. You know who kind of ruined this for everybody is RX Bar. Who did? RX Bar. Uh-huh.

So RX Bar, have you ever seen RX Bar? Uh-uh. I wish I had one here, but basically on the front of the bar it says, you know, four egg whites, two dates five almonds it only there's like four ingredients in the whole bar uh-huh they came out like three years ago but they just sold this year for 610 million dollars damn the bar right because it was so simple everyone just saw the ingredients on the front they never thought to read any other ingredients on it they just see what's in front of them and they want to grab, and they want to be done with it. And everybody thinks the same thing about a specific workout regimen

or a specific food or a specific supplement. They want to believe that just by doing that one thing, that's going to be it. Right. But they do need to realize it's a complete lifestyle change, and it's more than just one thing. It's everything. Everything. Everything.

That's the way a lot of these trendy shake companies like Herbalife. Yeah. Go for it. Shakeology. Body by Vi. You know, they're selling you the shakes, and they're not really selling you or telling you what you should be eating after your two shakes you're supposed to replace. Yeah. You know, and a lot of people are like, well, I'm on Shakeology.

I'm on Herbalife. And Herbalife company brainwashes their people. Oh, my God. They got these people thinking they're going to be a millionaire. I had a guy. Same with, there's another big company. Oh. There's so many of them that are just so many.

The pyramid scheme style. I can't. So I took a picture of my storyline and I'm laying up and he said and we talked before. And this guy asked me, you look tired. I'm like, yeah, you got bags on your eyes. And he was like, I can help you. I'm like, how can you help me? And he said, well, I told you, you know, Herbalife is the way to go.

You know, seem like you're down and out. Down and out because I have bags in my eyes because I've been grinding in my own business. See, when you're an entrepreneur, you've got to be a slave to your own business. Nothing else matters. People want to come at you and say, hey, can you sell this? Can you rep? No, no, I can't do it because I'm too busy repping mine. No, rep my brand.

Let me show you my results. But so he went on and he asked me these questions. And I told him how much I made that year. And I'm like, so what can you do with that? Can you triple that? Are you a millionaire? He said, you should be. Because I tried it before because I thought it was a great product.

I tried it. The next thing you know, I started bloating tremendously. The soy. You know, I saw the ingredients. But I'm an ingredients freak. But I just, like, ignored it because I wanted to try it. Yeah. Soy, carcinogen, a whole bunch of trash that bloats you.

A lot of ingredients, stuff that you can't even read. It's just filler. Filler. Filler. And it's like if this if this protein i'm reading make me feel like i'm three years old and i'm um so you can't even say the ingredients why i put it in your in your body so he told me this was four years ago when i did and i just walked away from because it was i know it was junk and and then because you know telling me

how you can get paid and all this type stuff. So I got a check. And one time I was moving some stuff for them, and I sold like $15,000 worth of inventory. I couldn't even get in my own gym because there were so many boxes. You know how much money they sent me? $448. For selling 15 grand worth of stuff? 15 grand.

Now, I used to sell cars. So if I sold and I made $15,000 profit, I get 30% of that. So you can pretty much know that's a good, that's a decent commission where I can just hide for the rest of the month, for two months and not try to sell any more cars. I looked at this thing and was like, this is a joke. This is a joke. So I left it alone. But this fool is going to tell me that I could have been a millionaire by now. Because he knew I got a huge following, huge engagement.

And I said, are you a millionaire? I said, is your girlfriend a millionaire? Because she got him in. And I'm like, it's this other guy. He got like 600,000 followers. I said, is he a millionaire? Because I'm waiting to hear this. Let me know.

Because if you can't make it, I'm making this amount of money. If you can't triple this, you know, of course it's in the six figures. I'm making this. If you can't double or triple this in what I'm doing, I don't want to hear it. Because I tried it already. So he's trying. So I asked him. I said, so when you think of EB30X, what do you think about it?

You know what this guy told me? He said house music because of the music. It was like a slap in the face. Like all the hard work, all the results I get, all the viral videos, and you mean to tell me the first thing you can come out your mouth is it's the music I play? Oh, I was ready to fight. Yeah. I was ready to fight.

So you got a lot of people that are always trying to knock you down or try to steal your shine by, like, just trying to tell you things that ain't going to work. Your workout is not going to be there. I'm quite sure you heard it before. Oh, for sure. You're not going to do it because it's LA Fitness around the block. You know what? Put me next to LA Fitness and I'm still going to prevail because my studio environment, I'm not competing with the equipment.

I'm competing with the studio because studios, boutique studios are on the rise. They're killing it. My spin class is going to be a million times better. My group workouts, extreme workouts are going to be better. And I have also water roll. Everything is going to be so much better because

sometimes when you're on your own brand, well it ain't no sometimes, when you're on your own brand, forget going by the book. If I want to spin, I got my spin certification. I went to New York, and they want you to do all this little boring crap. I'm like, and I told these people, I'm like, I'm not trying to tell you. You know, I already do a spin class now. I'm not trying to tell you how to do your business.

But if you did a class like this, you're going to go out of business. Trust me. You got to go outside the box. People tired of being by the book. That's why CrossFit is so popular, because CrossFit was not by the book. But it's full-blown. Everybody's doing it. So I opened my gym in the height of when CrossFits were opening.

And I opened in Southern California in Newport Beach. There was 14 gyms around my gym. To open a gym in my area was literally the dumbest thing you could possibly do. Right. But everybody had a gym. Everybody started with, you know, very low capital. And I came in and I made a gym that was a million dollars. It was out of control when you opened up.

Let me interview you. What did you do to make so much curb appeal in your business to make people, you said 14 other gyms around an area. What made everybody come to you? So when I was working for other gyms, it was always embarrassing to me to tell someone, you know, this costs $200 a month. And they look around and they're like, for what, you know? And I understand customer service and I understand, you know, what you're actually getting, right?

Because you're getting you, you're getting your product, you're getting your energy, you're getting all that. Right. But if the chick's not hot, you're not going to talk to her. Right. Right? So in my opinion, you've got to at least be aesthetically pleased in the beginning. So I'm not saying you have to do it. You can definitely win them over with the personality eventually, but it helps a lot.

It personifies everything. So when everybody is walking around checking out gyms, they would come into mine and instantly be like, holy shit. Instead of the regular weights, I had all the competition colored plates. And people didn't even know what that was. They just knew it looked good. Even when you go to a nice restaurant, you don't know what an expensive table or expensive lighting fixture looks like. But you know when you walk in that this place is fancy. Right.

And you feel weird that you don't have a dress shirt on. So I had all the nice stuff. I paid all my coaches twice what every other gym was paying. So they instantly were more motivated. And then I spent an unbelievable amount of time creating the programming behind the product, right? The workouts that I actually put on paper. And at that time, every gym in the world was putting all their workouts online. You can go to any CrossFit website and be like, all right, they're doing this today.

They're doing this today. You go to this other gym. They're doing that. They're doing that. I like this gym better. That's the style that I like. So I was going viral on Instagram and on facebook because of the way my gym looked and the way the way the workouts were right but i never put my workouts online and everybody'd always email me

and say what you guys do today what are you guys doing in there what are you guys doing what are you guys doing so one day i was like you know what i'm gonna put my workouts online but you're gonna have to pay for it right so i have an app an app now, and you can sign up, and you can pay, you know, 10% of what everybody else pays inside the gym, but now it's worldwide. Right. And you can follow whatever we do. And that's actually, funny enough, that actually wound up being my life more than the gym was. So because think about it.

But I was creating a product that you couldn't get access to. Right. And it was something that was, in my opinion, such a better product. Like you're saying with the Spin Studio, it's just going to be better. It's going to be better. So, and I literally opened, literally within, I mean, visible eye distance of other studios. It was ridiculous. Wow.

That's dope. And I didn't, I wasn't, you know, I wasn't proud of it in the beginning. I was like, oh, fuck, you know, I'm trying to like, I'm not trying to put people out of business. But when I want to work out, I didn't want to go to any of these places. And that made me sad. I was like, fuck, I want someone to want to do CrossFit in this area at a place that they're, you know, they're stoked on and they're excited about and they're proud of. Like, I want you to be like, because my gym's called Chalk. And I want you to be like, yeah, I go to Chalk.

You know, instead of like I go to so-and-so and you're like, you know, you put your head down and you know you're paying too much. Even between those plethora of gyms, it's still enough. It's still not enough gyms in the area. Oh, it's boutique. Yeah, it's boutique. You just need a few hundred people and you're good to go. Exactly. 24-hour fitness needs a few thousand to sign up to keep everything rolling.

Right. So, yeah, I mean, customer service is a lot. Being able to be in there instead of the corporate system and just kind of ruin what the gym is all about, like greats like Bally's. Bally's still should be in business, if you ask me. They still, you know, because they paved the way. You've seen the Bally's commercials, seen all those hot-looking chicks. You're like, you know what, sign they paved the way. You've seen the Bally's commercials. You've seen all those hot-looking chicks. You're like, you know what?

Sign me up right now. And then you get to Bally's. You'll be like, where are those chicks that was in the gym? So you see what's real. You see what's real. But, you know, what you displayed, the reason why you're successful is because you show what's real. And then, too, just not being an owner, we're on the ground. Hey, how you doing?

Who are you? I'm Eric Bassett. I work here. And I'm like, you know, some people are like, yeah, I'm the gym owner. You know, yes, yeah, I am shaking the head like Ralph Furley on Three's Companies. I'm Ralph. I'm the gym owner. What that mean if you're not making people happy?

Are you in it for a passion? Because to run a business don't get me wrong money is a factor but it's got to be like number three it got to be the love to help people passion the love to you know the love for people to help people be better and of course you're going to need money to keep paying the bills and all that type stuff so a lot of people don't realize that when you own a business they They, you know, some people forget it's time to pay, and you got all these, you know, you get an email letting them know, yo, you up. Sometimes you got like, hey, Joe Schmoe, come on over here.

You know it's time for you to pay. Because when you go into a corporate business, LA Fitness, Lifetime Fitness, they got somebody at the desk. They gonna, you gotta come in. They gonna swipe your card. And they're going to let you know, hey, you owe Eric. And it's only $50, $60, $70. But they want their money.

And they're getting it. And there's no emotional connection there? None. So because there's somebody up there that you don't know. But unless you get up there, next thing I'm like, you know, I know I got an email. And I know I'm supposed to pay. Can I pay next week? Well, when it's time for me to pay my bills, can I tell this phone company, the light company, the gas, can I pay you next week?

They want their money. Not trying to be, you know, sometimes you just got to put your foot down. Yo, this is the business. Yeah. You know, I'm not just Eric anymore. I'm not just the same guy. I have bills to pay so you can keep coming in. You know, so that's the part.

That's the hard part about being an entrepreneur when you're in the area. But people that's not around you, that comes around, respect you. It's like they don't respect the profit in their own town, you know. So you get in your own place. Do a lot of your friends really come mess with you? What do you mean? Like, do they come work out with you? Oh, yeah.

A lot of your friends? I mean, actually, no, I guess not. Thank you. Think about it. Think about it. Now that I really think about it. Do a lot of your family? No, I mean, they live on the other side of the country.

But think about it. No. Do they call you and ask you for advice? Actually, no. None, because they're hating. They're just like, you're right there in front of them. You pop up at the family reunions or you come to your high school reunion. They don't know that, hey, I'm over here saving lives.

I'm helping people be better. But they're looking at you like you still ain't nothing. You know, it's crazy. And then they're going to watch you. And then see you get in your car or seeing your video somewhere else, somebody else sharing. And then all of a sudden they're looking like, wow, he's the real deal. But they're not going to tell you.

They're not going to tell you. My mom constantly gets mad about that stuff. She'll be like, you'll post something so motivating and so nice, no one likes it, but something bad happens and everybody likes it. Foolery always. It's like somebody got shot. I'm from Chicago. Somebody getting shot. Somebody getting their'm from Chicago. Somebody getting shot.

Somebody getting their ass whooped. Somebody doing something. Two guys from the city fighting like girls. I'm from New Jersey, so it's pretty hot there, too. Two guys supposedly thugs or scary, and they fighting like girls. It's going viral. Three million videos. Three million views.

I just helped a blind lady work out. I helped a lady who was in a wheelchair work out and get up and walk a little bit, and I didn't even buzz a million. I didn't get over 30,000 views. It's somebody trying to walk. It's so many people that can't walk that's trying to walk. So many people that's blind. We don't see them in here, but it's so many people on this earth that's blind

that want a new lifestyle to try to work out and do this and they're not doing it some people still crawling we don't get the we don't get the buzz like foolery you know it's the world is crazy it's based off foolery because but it's so many people here that needs help to be fit you know we're in a fit expo you know right so the word fit scares the people that really need help to come in because you know what they're thinking it's a bunch of fit people here when you look around did you see anybody that was 300 pounds in here yet did you see any 400 500 600 somebody you're not because it's a fit expo. The name should change, Fit Expo All Levels or Expo to Try to Get Fit. How about that? That might attract more people to come to a fit expo instead of a fit expo.

The first thing, if I was over weight, I'm like, shoot, I ain't going to that place. They're all fit people in there. They're going to be looking at me there. That's actually interesting. I actually have seen a few overweight people, but it's like 1%. I toured with the Fit Expo, and I never seen too many overweight, morbidly obese people come in here. Fit, look at these people looking great in here. Even the ones that look bad, they look, they're 90 days out from a great body.

It's nobody like a year out like my my clients, Lisa Jo or two or three years out, like Sherry, you know, you got to keep it realistic because real realistic weight loss, eight to 10 pounds per month is healthy weight loss. Some can be more on the extreme. If you up there and weight could be water, a lot of inflammation that's in your body and stuff like that. But a lot of these people in here is no more than 90 days out from a great body. You're not going to see nobody that's like two years out. Yeah. You know, because keep it real. In order to properly lose 100 pounds, it's going to take a year.

Yeah, for sure. If you want to do it healthily. You want to do it healthily. You see all these shows, extreme weight loss, people losing this weight real quick. They're not even telling people that these people are dying. You know, i know a few of them that passed away and i had a pleasure training one lady who was on a show called um my 600 pound oh i've seen that yeah yeah so and i wasn't on the show but she reached out to me

she's from detroit tolefia and and the weight loss was so rapid it's like she was on the show but i'm looking at her it's not a finished product she's still overweight she still need help so i'm like helping her out and she can't even walk she still had to get um skin operation and stuff like that and just like the way they have these people lose weight is not correct but the world now is set on an elevator style work um weight loss now on now Everything is now. Everybody don't want to take the stairs. Even Botox. You see people with Botox? They're fucking terrifying looking.

Botox is not even cool no more. Your neck still looks old. Your ear still looks old. Just because your lips look like they're 20. Doesn't mean everything else doesn't. They get the lips done, but I want to get the neck. Hook my neck up first. I can walk around with my lips like this, hook my neck up first. But it's crazy.

Everybody want a quick, fast, quick, fast results when it works out better if you just take your time and take the stairs. You know, the elevator, elevator workouts or weight loss is not healthy. It's not healthy at all. So, but the world want it. It's on demand at all. But the world is on demand now. On demand. On demand. Have you seen that study they did, actually, where they have a staircase in the middle of New York City?

So the number of people who took the escalator versus the stairs was like 95% escalator, 5% stairs. And then they turned the stairs into a piano. So every step you stepped on made a noise. And everybody was on it. And it lit up. So it went from 95% to 5%, 5% taking the stairs. Now all of a sudden, like 70% took the stairs and 30% took the escalator.

Interesting. I thought that was pretty interesting. They should do every stairs like that. I mean, people don't want to take the stairs. Yeah, people are hopping up the stairs, running up the stairs. It was pretty cool. I'm not going to lie. I got kind of spoiled being at the airport.

I was running tremendously late, and I had to suit up and become Captain America. And I'm thinking, like, I had to run through this airport, and I had minutes to make it to my gate. And I was really – and O'Hare, you got those – I call them those – I've seen that one that one that's a big airport right you got the tread i call them like treadmills you got the long ones and then boost and i'm running and i'm like i know they got one here and i and i just need one it's just to make me a little bit faster it wasn't one i had to buckle down and get it and when i was like when i made it to the gate i was just appreciative that all the hard work I put in in my lifetime,

especially being 48, especially having two different patella tendon knee surgeries and able to still bounce back and make it in time. You know, some things we just have to earn. Hard work pays off, but some people don't want to work that hard. And at 48 years old, I still can jump on this table. I still can run flat out, top speed, and at a good speed, I still can lift on this table. I still can run flat out, top speed. And at good speed, I still can lift heavy. And not pull anything.

Huh? Run and not pull anything. Without pulling anything. That's important. So it's a good thing. I'm proud to have achieved all that. And some people don't want to continue to keep working out. At your age, you know, you're still at the peak.

But at 48, can you see yourself still doing it? I'm 32 right now. 32. You're 32. At 48, can you still see yourself? That's a long time. And you were already blowing up. I mean, I wasn't at your level at 32 years old.

I wasn't even thinking about it. I was training people just for a little bit, but not as a business. I worked at the post office, and I had a few clients. I wasn't really serious because I'm making money at the post office. But then somebody told me, man, you missed your call in becoming a trainer. I'm thinking like, oh, wow. Okay. I think that person's right. I've only known you for 43 minutes right now, but I would say you work at the post office is a waste. That was a waste. I did 13 years, but it took adversity for me to find out what I really

wanted to do in life. So I'm not afraid to say that I messed up tremendously to the point where I never got in trouble in my life. I never got arrested. I got in trouble at the post office for a credit card scheme, and I got put into a prison camp. So I'm not afraid to tell it on this podcast because some people need to know the realism about failing tremendously and being able to stand up i think it was meant for me to do that two years in club feds because i was around great people of course you ground the street people i have a similar story right that people already know about it but i agree with you so i'm around the greatest people the greatest minds in the world that's what sometimes people don't realize it. And especially in the federal prison camp, I'm in club fest.

I called it. I said, well, you know, when I go in, I'm going to work out. I'm going to do this. I was just calling out. And it just happened. I don't know if you believe in God, but sometimes God put it in places like, my bunkie's going to be a multimillionaire, and I'm going to learn about business from him. And then when I got in there, I found out that my bunkie is a multi-millionaire. Oh really?

He owned XI Batteries. Oh God, I can't remember his name but he's the owner, CEO of XI Batteries. They used to be in a hate he was in there for bribery for bribing Sears for you know, for them to put you know, to sell their products because XI Batteries

was in Sears. So here it is. This guy worth $200 million. Wow. $200 million, and we sleep in a cube, not in a print like a cell. And you looked him up after it was legit? I mean, his house, I mean, he lived in Bloomfield, Detroit. His house was on a few movies.

I'm talking about the house was a big, excuse my French, big dumbass house. I mean, like, you can get lost in this house. Like, one of those houses you need to intercom. Hey, Eric, come on down to the kitchen. And I head back. All right, give me like 15 minutes. I'm on my way. It's like a Lil Wayne song.

I got 10 bathrooms. I can shit all day. Right, right, right. And it's like, and then I'm around this one Asian guy. He was in Popular Mechanics, how he got put in jail for stealing trade secrets from DuPont. He used to work for DuPont, and he made all these. Everything he created was his. And then he got hired at an Asian company, what happened to be a competitor.

So he's taking his ideas that he made in DuPont to them, he got arrested for what they say, $500 million worth of trade secrets. But this was his stuff. But it made it in-house for Dupont so it made it Dupont stuff. I'm reading by him on Popular Mechanics like, oh my god that's him right there. And a few drug dealers

that was like, not just your hangout in the corner, not those guys the guys that supply the guys that supply the guys. Like the movie Blow. Yeah, like Blow. Yeah, like him. Or what's that guy, New York, King of New York? Oh.

Bumpy. Yeah, yeah, yeah. Bumpy, Frank, Frank, Frank Lucas. Yeah, yeah, yeah. He's the guy that I was running into. And you're listening to him talk. You're thinking like, wow, I know this dude was doing crime, but this guy is effing smart. So what did you learn? What I learned is how to do a business, how to operate my own business.

It motivated me to, especially I learned the bulk of it from my bunkie, where I learned a lot about business, about being humble about business. He was like, you know, Ferraris and stuff, that ain't nothing. And it just looked like, wow, it ain't nothing to you because you, you know, because you own this stuff, and now you're in your 60s, and you're in this place. It don't mean nothing now because you're humble. But, man, it's like he taught me about the business. Every word I didn't understand while reading the book, this guy was so remarkably smart.

It's crazy. I'm reading books to learn. Market it outrageously. I read a book called Do You by the guy that used to do you by Russell Simmons. And a whole bunch of other books about owning a business. And of course, I'm talking to these people. So I took this life college out and implemented my own business. When I came out, I was-

I love this story right now. This is gold. I'm loving it. When I came out, I knew what I wanted to do. So when I lost my, matter of fact, I actually didn't lose my job at the post office. So when I did get in trouble at the post office, I could have got a job being an informant at the post office, but I didn't do it. And when I decided not to be expendable at them, I said, you know what, I end up resigning. That's when things started looking bad for me.

But really that was the things that started looking better for me because it gave me a chance for two years to sit down and think about what I really wanted to do in life. And you have to do that. And you have. We don't have time to do it. If everybody took time and just reiterate their life or their job and how they're making money and how you're living, trust me, they're going to get up and try to make a difference.

If you're not, you're in your job. See, let me tell you something. I went to jail. I was in prison camp. But think about so many people listening now. You might be in jail in your mind. You've got to break out of there. It might be something you might be. you're not unhappy, you're not happy doing what you're doing because you think you have to do it.

It's still a chance for you to prevail. All you got to do is just get out of jail. Go at war with yourself. You're at war with yourself. Break out of it. Sneak up on yourself. Take control of your life. Break out the prison that's in your mind and do what you want to do and be satisfied for the rest of your life.

Because going there was a good move for me. And I came out to open my own business, making my own money, how I want to make it. I never struggled even worried about another dollar again since I opened my business. When I was working at the post office, when I first started, I was young, check to check. Check to check. And then when I got a little older, I had a few thousand dollars in the bank. You know, you're 27. You got about five, six grand in the bank.

You're like, yeah, you know what I'm saying? I ain't got to wait for my always payday. But that still wasn't nothing. Now I own my business in a six-figure business. I'm not satisfied. I'm ready. I need to make. I got to be.

I should be in the seven figures. But I'm taking a blessing where it's at. I'm still young. But that experience I will never forget. I never forget the people that came across my path who I met to get me to where I am now. I never forget the people that failed tremendously who can't seem to get a grasp, who can't stand up. I learned from them because from a fall, from failure, I learned how to stand up. You know, even within the fitness business, within EB30X, some things happened that I failed on. People see you

and they see your videos, they see your Instagram, they think like, oh, Eric, he never failed. I fail every time I learn. Everybody says that. The most successful people on earth talk about failure. Failure, man. Even Michael Jordan said my greatest accomplishments

came after my biggest failure. Right, right. So failure is cool. Some people got to be able to accept failure, take it, analyze it, think about a plan, put together a plan, implement your plan. I actually feel like you can't be super successful without some failures. It's really, really hard to be. Nobody's here perfect. If somebody thinks they're going to be failureless and just got up there,

you got some people that just born with it, just can't get it to happen. Silver spoon. They born into money. They don't have to really worry about all this type of stuff. And they're not humble, though. They're not humble at all. Which they're not cool. Not cool.

You don't want to hang out with them. No. Ain't nobody working out with them. No. Ain't nobody calling them. No. Everybody's hating on them. It's a different scenario completely.

They're different. working out with them no ain't nobody calling them no everybody's hating on them it's different scenario completely so actually i definitely respect the failure portion of people way more than the silver spoon exactly um i also do think that it's very important for people to find their calling in their own way i think right now with social media you have a lot of young kids like in their like younger 20s like and they're like oh man i want i want to drive a ferrari like i should be driving no you know what i don't want to drive a Ferrari. I should be driving. No, you know what? I don't want to drive one. I should be driving a Ferrari. I should have this.

I should have that. But they don't understand that, like, dude, I grinded for like 10 years to the point where I actually think I forgot those 10 years. Like, there was so much work going on there that I didn't have a whole bunch of fun. I wasn't going out with friends and doing that. And now I have enough money. If I wanted to buy a Ferrari, I could. I don't even want the motherfucker.

Exactly. I'm not going to lie. I drive a Porsche Cayenne S. It's not the best car in the world, but a lot of people came to afford it. I have a Mini Cooper that I drive for my company. Not an average Cooper, a JCW. What comes behind there,

you've got to be making the money to maintain it, regardless if you buy a used or new. When it comes for an oil change, you've got to be making the money to maintain it regardless if you buy used or new. When it comes for an oil change, you're going to realize that, damn, I just paid $200-something for an oil change, and can I really afford it? Everybody got good credit, but can you afford it? You can sign for it, but can you afford it? Is it going to really take food out your kid's mouth or putting food in the refrigerator or to the point where you're living from check to check, you're living a lie because you want to drive something nice and have something on nice to impress the world.

But at home, you're really looking at yourself like, what have I done? Sometimes when we make this money, we've got to put it to the side, especially those business owners. My father always called it hot water and roof money, just in case something happened with the hot water heater. Can you replace it? The roof started leaking. Can you fix it?

The floor goes down. Can you replace it? Equipment is not working properly. Can you get it serviced? You know, having money for those rainy days in the business and, of course, for your living because one month you could be making a ton of money. The next month you ain't making shit. Yeah, as a business owner, that's the reality.

A lot of people don't understand that. There's a lot of people out there who want to own their own business and they don't understand that when someone says, I make six figures, yeah, this month. And the next month, maybe not. Right. Or at least on the path, let's say you make 10 grand one month, you're on the path making six figures. Right.

And the next month could be two. You know what I mean? It's crazy. I try to do things that make sense. I mean, I like nice time pieces. So sometimes, you know, it's like every year I'm thinking like, you know, I'm going to treat myself. I'm going to buy me a Rolex.

And then somebody's going to say, oh, you got a Rolex. But guess what? If I get in a rut, I can get my money back off that time piece. Easy. I'm not wasting it. It's just like I'm putting my money into something else. I might, it depends on how early, if I jump, if I decide to sell it, if I pay $10,000 for it, I'm going to get nothing less than $9,000.

If it's one of those rare pieces, I might probably get $12,000, but I'm not losing no money. It makes sense because it makes sense, but then again, some people probably say it won't make sense because sometimes you've got to put your money in other places than just banks. Yeah. You know, so from what I learned, another thing from my millionaire, Bunky, he's like, you can't put all your money in a bank. He said, I have art pieces on the wall. That's his name, Art.

Yeah, Art. That's his name. I'll try to think of his name. Arthur Hawkins. That's his name. I'm going to look him up. Look Arthur Hawkins up. I'm so excited so he said i put my

money in rare cars um real estate and um fine arts and time pieces he's i'm like wow okay so but of course the time my time pieces ain't like the ones he has but i get what he's saying that's how the rich are always getting richer because they putting their money into something that's in value already, and it's rare, and it goes up. But, you know, if that never happens for me, fine. But my duty is to make sure I help the people that's in front of me get healthy and fitness. That's my legacy. I don't want anybody to think about me, what I'm wearing or what I'm driving, my lifestyle.

If I have a good lifestyle, I want people to know me or know EB30X from helping people, anybody at all levels that need help. That's what it's all about. And that's what I think is really cool about someone like Tony Robbins. Yeah. Instead of talking about, I mean, he obviously has an ungodly amount of money, but he talks about fulfillment versus success. So there is no amount of success that ever made him happy, so he says, right?

I mean, which I can believe as well. Right. But he's like, if I don't feel fulfilled, like I'm actually helping people and I actually have a purpose to be on Earth, I could just sit on cruise control and do shit the rest of my life. Right. Because I got enough money for it. But what keeps him going is that fulfillment factor and actually changing people's lives. Like, he loves getting on stage and just doing these crazy-ass things.

I would love getting on stage, too, if he was getting the money he's selling out and some people he won't even ever get a chance to personally know but he's selling out i mean like is he is a tony robbins like me and you ten thousand dollars for a right ticket is this something like me and you i mean like we actually touch people we on the ground tony robbins on the stage so if I'm paying 10 grand to go see him I want Tony Robbins to know who I am hey god damn it here I paid 10,000 how you doing hey Eric how you doing you know he's not going to know me from J Dick or Harry so it's like but you know I don't know I wish I could be like him because I feel like I am equivalent to him people just don't know me.

Yeah. You know. And maybe you will be. Put me in front of a different crowd. That's what I need to be put in front of, a different crowd. I'm going to show up and show out. When it's time for me to shine, I'm going to light them up. Well, right now you're on the Real Talk podcast.

Man, I hope something. I mean, I'm excited being. A couple hundred thousand people are about to hear this one. Yeah, yeah, I hope, I hope, I hope. So I'm real excited right now that we got to talk about this. I wish I knew more of that story before we started talking, but it's so much better that it kind of unraveled the way that it did. So EB30 Fitness... EB30X.

EB30X. Sorry. EB30X. Where can everybody find you? You can find me on Facebook, EB30X Fitness Studio. And on Instagram, you can find me on EB underscore 30X. It's one of the best pages people don't know about. So those are the videos you were just showing me.

And for those of you who couldn't see it, he was showing me videos of people who are 600, 700 pounds, losing 100 pounds. What did the one girl who was 700 pounds, what did she get down to so far? Well, she's down to 650 pounds. Okay. So I had to give her a break, you know, so shock the body. We've been on a break for about six months. So she probably only picked up about 10 pounds. But sometimes when you have that much weight, you've got to work them out,

give them a break. 10 pounds is nothing. Then it's going to shock her body, and then she'll start popping again. I'm excited. I'm going to follow to see where she goes next year. Yeah, so I'm going back on with her, training her this week, so I'm excited about it, see where we go. It's a slow workout.

It's not the most exciting workout, dynamic. Yeah, but it's working for her. It's working. It's working. It's going to work for her, and it can encourage other people like her. So if someone can't see you in person, like Sherry gets to see you in person, obviously, is there like an online version of this? Well, they can call my number, 708-955-1074, and I'll answer the phone.

I answer the phone. Some of my staff answer the phone. And if they're interested in the face-to-face training, I'll give up one free training session. You've got to send your waiver first, and then we take it to the next level and go ahead and get it done. If you want to keep going, then we talk about pricing. So right now, if anybody wants to do it, just call that number, 708-955-1074 and try me out. I always like to say this, when you want to look your best, come to EB30X. Oh, I like that.

Also, he did say that he always answers his DMs and all of his comments. So you guys can go ahead and look him up on Instagram. I hope you guys loved this show. I love the way that it unraveled at the end. So I'm really excited for you guys. Hopefully you guys got inspired and you're excited to work out. You're excited to check him out. And we will

see you next Tuesday on the Real Talk Podcast. Thank you guys for your time. Peace. See you later. I just want to say thank you to every single person who took time out of their day to listen to this podcast. There's so many podcasts out in the world today. For you guys to listen to mine, makes me a lucky man. I really do believe that, and I love you guys. Not only that, every time you guys write messages on Instagram, you guys send me a DM, you send me an email,

I read all that stuff. I may not get back to every single one. I try my best, but I do read them all. I promise you that. If you guys do not currently follow me on Instagram, it is Ryan Fish, R-Y-A-N-F-I-S-C-H, or you can follow my gym, CrossFit Chalk, just the way it sounds. We're always throwing up videos for movement tutorials. I'm always putting up all sorts of different stuff on my Instagram. The more you follow me, the more you'll understand what I do. In reality, I'm just a fitness expert. I'm the guy who did all the work for you guys that you can just get all the knowledge, whether it's podcasts or programming or nutrition stuff. This is my life.

I've been doing it for 15 years and I absolutely love it. And I'm just trying to get the word out as much as I can. So if you guys don't currently follow me, please give me a follow. And I hope to see you guys next Tuesday on the Real Chalk Podcast. I will be bringing the fire, ladies and gentlemen. I'll see you then.