Barbell Shrugged - How Long Does it Take to Build Your Coaching Business? — The Bledsoe Show #137

Episode Date: June 7, 2019

In this episode Mike Bledeoe, Nick Maier and Kimerly Kesting discuss Coaching and Community.  They dive into, The Strong Coach and the transformations they have had from the program. Accomplishing your life goals faster and in ways you didn’t see coming.  Also, gaining skill sets, language, and tools to create the life you want.   Minute Breakdown:   0 - 18  Nick’s growth on an organizational level and personal level vs. operating on survival.  Setting intentions, giving attention to those intentions but not worrying about how that will happen.   18 - 29   How to show up differently and as your true self. Following being in control of your life and creating what want. Deciding what you don’t want. What is your true success versus what the world makes you think is success.   29 - 42  Using coaches, therapy  or other 3rd party reflection partners and how to give yourself time to have that conversation in a safe place.  Learning to make commitments to share everything so your third party perspective can help.   42 - 50: Looking at the coaching industry as a whole, not just nutrition or training. Using food as a tool to build awareness.  Connecting with what your body is telling you so you can eat more intuitively. What’s your own personal diet?   50 + Finding your humility and getting past blind spots by taking feedback from others.  Getting your team and others to the level of trust so there is open communication and things are getting better.  Building out teams. Power of collaborations. --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs-nickkim ---------------------------------------------------   ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Last night I recorded the Building Your Coaching Business webinar. And so it was live last night. I had quite a few people show up. And I'm going to be posting it up and emailing it out. So if you are on the Strong Coach list, that means you went over to thestrongcoach.com at some point. And you hit the Become a Strong Coach button. And you got those free coaching emails, if you're on that list or you went to the retreat page at some point and you signed up,

then I will be emailing out a link to the Building Your Coaching Business webinar where I go over the eight principles that every coach needs to be considering when running their coaching business. Another thing I want to mention is we have the very first Strong Coach Summit. We're going to be doing it in August in San Diego. The dates are not locked down 100% yet, but we have quite a few applicants. So a lot of applications have come in already. If you want to be considered to come to the Summit in August, that means you're going to be coming to San Diego in August, go over to thestrongcoach.com and click the Strong Coach Summit button, click the Retreat button, and fill out that application. Another thing I want to mention is the Bledsoe Show is leaving the Shrug Collective in a couple weeks.

So make sure you're subscribed to my channel on iTunes, Stitcher, Spotify, wherever else you may be listening to the show. I'm already posting over there. I'm already putting up exclusive content over there. So you'll be happy that you did. I'm still going to be talking about coaching because you know what? Coaches are my favorite people to work with. Just, I love it. I love it. I've been in a, I've been in business for 12 years now and I look back and the work that I've done with coaches has been just brought me the greatest joy. So I'm super happy to do that. And I'm going to, I'm super happy to continue the conversation on the Bloods Out Show. To help develop coaches.

Now for our sponsor. We have Organifi. Go get your green juice. Getorganifi.com slash shrug. You save 20% on your order today. It is the best tasting green juice. It's got the best ingredients. It's something that I drink every day.

And I also drink the gold at night before I go to bed. So I got the thing in the morning to get me going, get me on track. I got the thing that I drink before bed to put me down to sleep so I can rest and recover properly so that I can train again, so that I can put in a good day of work the next day. I love it. Make sure to go Organifi.com slash shrugged. Get your green juice today. All right, today our show is with Kim and Nick. These are two strong coach graduates, and we dig into what they think about coaching now, having done the program, how they've transformed their businesses, and they're going to give you a lot of really good advice. So they've been through a program.

They've really focused on building up their coaching business. Kim didn't have much of a business at all before she got in and has built up a really nice nutrition gig for herself. And Nick, he runs the Youth Academy down in Australia and it was going well and he has made it even better. So, enjoy the show. Alright, we got one of our coaches from New York and another one from Australia. Made the trip to SoCal. What brings you here? We'll start with Nick. Originally came out for the Craftsman's Workshop with Kenny Kane. And that has been... The what workshop?

The Craftsman's Workshop. Craftsman's Workshop. I'll translate for the Aussie here. Yeah, if I say anything like Fortnite, I'm not talking about the game. We are talking about a two-week period. Yeah. Just to clarify, Fortnite comes up when not talking about a two-week period. Yeah. Just to clarify, Fortnite comes up when not talking about the game.

It took me a little while to catch on to Nick's language. I was like, a Fortnite with him? Yeah. Everyone's like, I got my thongs on. And they're like, what? I'm like, no, shoes, guys. Shoes. Come on.

Remember it? We have a different dialect down under so so you came here for craftsman's workshop at um oak park oak park with kenny cane how was that paradigm shifting uh it really opened my eyes to a lot of different things especially what it takes to operate as a high-performing team and the relationships that are formed and the connection and the different systems that they use but also to watch all of those coaches operate as individuals in their own right and picking up on what are the different principles that they use, what are the different practices, who have they learned from, what have they found powerful, to be able to take in a sense what's close to 150 years of experience between all of them and to have a look at it and say,

okay, what have we found useful from there that we can take away and now adapt to make uniquely our own? Yeah, the next level is there for us to go to. Yeah, how long have you been coaching for? Since the middle of 2015. So before that, I would write programs for friends just because I loved it. But I would call myself a coach.

Yeah, it would have been the middle of 2015. Gotcha. Gotcha. What brings you out here, Kim? I'm here to hang out. Here to hang out. Yeah. So I spent quite a bit of time with Danny and Nick every single week in our Strong Coach Mastermind. Yeah.

And when Nick said he was coming to the States, I immediately was like, okay, well, I'm obviously coming too. You know, if you're going to go to San Diego and hang out with Danny, I'm coming. So book to flight came out. And yeah, just here to meet people in real life that I've developed these bonds with. When did you get in? Monday evening. So it's Wednesday. I know what day of week it is.

Yeah, that's a win for me now. Yeah. What's been your experience hanging out with Danny the last couple days? It's awesome. I feel you just loving, you know? And it's great to watch him in his element and really see the person that I've seen in the screen, see him in real life. And yeah, his life is very similar to my life, which I thought was funny when I first saw it. I was like, oh.

Yeah. What's that mean? What's that mean? Oh. What's similar? I think it's just a way of being. Yeah. And just,

uh, creating, creating what you want in your life and whether it's a physical space, like, you know, his apartment or his gym. Yeah. Or just being able to relax into a space knowing it's like,

Oh, this is safe and comfortable. Yeah. You know, and it's, it's a feeling. Yeah. It's.

Yeah. He's got a pretty sick setup down there. Yeah. He's got his apartment over the gym. It's beautiful. And it's very chill. Yep. Very chill.

Not a lot of crazy shit happening. Mm-hmm. Yeah. Cool. What. So y'all did the. Y'all were in the same class? Mm-hmm.

Y'all were in the same strong coach class. Was it class two? Yep. So the very So the second one. Oh shit. And I was on the phone with both of y'all. What's happened since then? I'll start with you, Nick. What was happening for you

in your coaching before then and what's happened since then? What's most exciting? What's most exciting what's most exciting is the growth that we've seen not both not just on an organizational level but on an individual level um like i remember the first call that we had we may have been sitting at about 50 kids in the family and I was operating out of survival like everything was scarcity where it's been nine months now and the family's up to 82 kids we've formed a partnership to guide and support one of the local soccer clubs and all of their juniors from their under 9s through to their under 17s. So that's

60 young men that we now get to guide and support and impact. We're working with a high performance netball squad that has a chance to win their state titles and they're under 12 girls and the conversations that you have with them it's like i feel like that you're a young adult like i feel like that you're a 19 year old like you are operating at such a high level so being able to take what we've learned from the strong coach and implement it with them and raising their awareness about language and how they're

communicating with one another on the netball court you know what are you ladies focusing on netball court netball netball so it's like so nipple so it's like i haven't heard about the nipples for you it's like basketball but you're not allowed to travel with the ball. You kind of got to catch it and stop. It's like ultimate Frisbee, but for basketball. Yeah. We do a lot of weird stuff down under now that I think about it. I just love that you call it down under.

And yeah, we're about to sign a partnership with a local tennis academy as well that have 60 high-performance tennis kids that we're going to be able to guide and support. So originally, I set the dream of this youth development center that is a safe and supportive environment outside of school, outside of sport, outside of home that you can come to and just be. And I fly back into Australia in about 10 days. And as soon as I do, we're signing the lease for that facility. Nice. And that was something where I'm like, yeah, I think maybe in 10 years time we'll get there.

And after really setting the intention for it, it's been eight months. Yeah. And I cannot describe how it's happened. However, the universe has just put opportunities in place. And after doing the Strong Coach, you become aware of that. And if I set an intention and now I give my attention to the things that matter most and that's where I direct the majority of my

energy, then all of a sudden things start to open up and things start to happen. And that's just been a magical experience. Yeah. It's one of the things that one of our core philosophies is set your intention, put a lot of attention on that, but don't get caught up in how it's going to come about. What was happening before that, though? And what are some changes that you've made that have been really beneficial? So your business is different than most.

I think most coaches and most gym owners that are listening to this are likely doing, you know, they have a typical model, and then there's personal training or small group training or group fitness classes, and there's a membership base. But with you, you have a facility. You're coaching kids that are coming through, but you're also working with teams. So I just want to point out that what you're doing is – it's a different model than most coaches,

and that a lot of coaches think that there's only one or two models. They just know what other people are doing. It sounds like you've gotten a bit creative. So how were you operating before and how are you operating now? What did you change? If someone's listening to this, they go, oh, this is how I've been doing it.

If I want things to change, this is what I would do to make that change. The former version of myself was very volatile. I want things to change. This is what I would do to make that change. The former version of myself was very volatile. I was reacting to everything that was happening. And in a sense, I couldn't see the forest through the trees. I'd get so caught up in the day-to-day activities and I'd tie my identity into them. So for instance, if we'd have a kid leave the

family and it's something that's outside everyone's control i'd take it personally i'd be like what have we done wrong what have i done wrong oh god one's left now you know another's going to leave and it'd just be a spiral that i'd go down we're now shifting that awareness to be like it's okay it's something that's always going to happen. It's going to happen more in the future. We've done everything that we could. And it's outside of our control. So being able to create the space to sit there with it

and to better understand it and now choose how we're going to respond to it, that's been a huge shift for myself where like you talk to the team back home and like we discussed it at meetings where they're like, yeah, you're not as volatile anymore. You don't get as emotional when things happen. You just understand that, okay, this is happening for us. What's the lesson that we can learn from here? And if we need to make a change,

then how do we go about making that change? Yeah. That's cool. What about you, Kim? What have you been up to? I haven't talked to you much the last, I don't know, six months or longer. Yeah.

So a lot has changed since the beginning. I actually, so I would count my strong coach journey as starting at the being strong seminar that I first attended with you back almost a year ago. Um, and so that was a one-off deal. Yeah. I do want to point something out. Sometimes I do things one time. Yeah. Well, I'm glad you did it that one time so like i say that people jump on shit yeah like i'm doing it and lifted coaching 90 days of coaching and it probably won't i probably won't offer it like we're offering it this time again i think a lot of times people go oh just catch the next wave or i'll do the next time it's like sometimes there is no next time. It's like, sometimes there is no next time. Yeah. Creating a little urgency and scarcity here for you people. Yeah. So, uh, so you did the being strong. Oh yeah. Let's talk about that. Yeah. So that seminar was back in Boston. Yeah. Yeah. I, I, uh, booked three

workshops last year. I did one with Mark England and North Carolina. I did one with Brandon Powell, who's a Wim Hof guy in Richmond, Virginia. And then I went up to Boston, did one by myself. And that was, that was a lot of fun. It was a lot of fun. Yeah. Yeah. All right. So, so yeah. So at that time, I was still, I was working in a corporate job and I knew I wanted to make a switch to coaching. I didn't know how, I didn't know what was possible. And I just, it was a gut feeling of, I need to do this or I want to do this, but I don't know how to do, I don't know if I can make enough money doing this. I, you know, just had been listening to your podcast for years and I would sit at work at my desk and listen to your podcast and be writing in notes in my own notebook of like, oh, yeah, yeah, yeah, this is what I'm going to do. And this is how it's going to go. And then I'd like switch back

into work mode and be crunching my numbers and talking sales and whatnot. And so I went to that seminar. And you led us through some goal setting. That was my first experience with it. I wrote down at that time that I wanted to quit my job. I wrote down a bunch of goals, but I didn't really stick to your format. I would scribble like, oh, yeah, this would be nice, or these are thoughts that would be cool. But the one that I wrote down with an actual date and intention behind it was to quit my job. So that happened, and it happened right around the time. Actually, it was, I can't remember the exact timing, but ultimately when I started the Strong Coach program was when I had just left the corporate world. And I didn't have a lot of clients. I

didn't have a plan. I didn't have any structure. I knew nothing. And I just had had it with that old life and I wanted something new and I was ready to take a leap of faith. So gave you my last little bit of money to coach me and teach me. And it's, yeah, from then on, it's been just a ride of trust, trusting the process, learning, being open to it and crushing more goals and making them happen. So as I see the, you know, so I was starting a business from nothing. And now I have actual clients that pay me regularly. I coach them. I have an online course. You know, I'm big into Instagram. I love that. That's where I have fun and where I get to spread my message. And so now when I look at like what's happened over the past year, you know, I see the success in business and I see the wins that I've had there.

And to me, that's like literally a drop in the bucket because I'm a whole new person. I've created the identity for myself that in a lot of ways it feels like the world as I am versus looking at how I'm supposed to be or what other people tell me is success or what other people have indicated to me that, oh, this will bring you happiness. And now I'm out here finding it for myself. I'm creating it for myself. And I build my life in a way that feels really good every day. And business is a piece of that. But, you know, every single day I get to wake up and like do something that I love and coach people and interact with people and then also do things for myself, which finding that balance,

the strong coach really taught me the importance of creation and the importance of filling my own cup. And there's times where I still feel a little guilty about it, or I catch myself being like, oh, I should be working harder. And then I think, no, I shouldn't be working harder. I should just be working more effectively. And if it means like me coloring for three hours in my living room, it's going to make me work more effectively for 30 minutes.

I'm going to do it. Yeah. And I love that. I love that that's my life. Yeah. That's counterintuitive for a lot of people. There's this idea that, uh, more is better, more of the same. And I like to point out, you know, if you had an athlete and they're working out twice a day, would the answer to make them better be more of the same? No, no. You gotta do something different. What was, uh,

so you said you were listening to other people, you know, this will make you successful or this or that. What was, what were, who were some of those people and what were they telling you? Well, I'll start with the first one was definitely my parents. Yeah. So my parents are telling me the story of, you know, to be successful, you have to go to college, get a degree, go to a big city, take on a job. You're evaluated by your success is evaluated by your salary, ultimately, and what you're able to generate as far as wealth in more material possessions, right? So it's being able to afford trips and vacations, having a nice home, having a nice car. And that was my story my entire life

was around really creating a nice, having nice things and security and safety in that. And I still enjoy that. I still like nice things. I still really enjoy that, but I don't, I don't value it in the same way. They're not defining. Yeah. It doesn't.

Yeah. It's. It's interesting is, I mean, I found that as I stopped defining myself by my possessions or the things I own, the more I get to have cool stuff. Exactly. Everything that I own. The thing that I wanted for a long time, more I get to have cool stuff. Exactly. Everything that I own. The thing that I wanted for a long time, once I gave it up, now I have it. Everything that I own, I genuinely love.

Yeah. So I, yeah, whether it's like simple, small things or really big things, it doesn't matter how much it costs me, I value it. And yeah. So that's been a big shift for me. How hard was that for you? I coached you through some of this. Oh my God. Yeah. You. And yeah. So that's been a big shift for me. How hard was that for you? I coached you through some of this. Oh my God.

Yeah. You know, yeah, I know, but I want people to hear it because it's hard. I think people, I think there are people listening that go, oh yeah,

I identify with Kim's story so much right now. And, uh, I want that. So a, it's possible to shift that into something that's, it creates a lot more freedom and power. But also what was that process like to, and is that process complete? It's not complete. That's what I was going to say. It's still ongoing. And it's, yeah, it started,

letting go of that started with our coaching and then working in therapy and just really actually taking the time to show up differently in how I would relate to specifically my parents and then other members of my family. And then it became my friends and then it became people that I worked with. And I still, there's still certain people or certain environments where I haven't been able to show up as my, what I consider my true self. Because there's something that's like, you know, the story that I've created about how I interact with them is, you know, it's a constant process. But as I started to break out of that, you know, like status quo, right? It was like, that was the thing I kept looking at what everyone else was doing. I kept hearing, this is the path to success. I'm like, I don't think that makes me happy. I don't think that that's the thing. And I wonder how many people are on antidepressants because they're not following what makes them happy and they're following what success is. Then their body is revolting. Like, well, i got to suppress this feeling of yeah of discomfort so

xanax here we come right and like i still i mean i myself catch myself in loops where um you know when i get back into that survival mode and i'm not in my creative state and i catch myself in the loop of um you know all the stories we tell ourselves about not being enough or this isn't like it. You catch yourself in that little bit of unhappiness. And now I have the tools where I can say, hey, wait, I'm in control of this. Like I get to make the decision and I get to create what I want. And what do I want? And sometimes I don't have that answer right away. So I have to sit in the discomfort for a minute and think about, oh, how do I actually, what is it that I want? Maybe I can think about what I don't want and then I can change those negations and affirmations. And

knowing that I have the power of the language and the self-talk and the skill set to just take myself out of that versus having to look to something like an antidepressant or any other state change that I can create for myself. So yeah, I mean, I think Strong Coach has really just given me the tools to create the life that I want. And it, yeah. And I love my life. Yeah. Nice. You mentioned something, you mentioned therapy. I think that's a courageous thing to mention. And, uh, that's one of the things that we've been talking, uh, with my enlifted team. We've been having the conversation that, um, at least in the United States, mental health is something that people don't think much about.

And it even has this negative stigma and, uh, people either think you're fucking crazy or you're Einstein, you know, or I think people also think that one of the things we notice is people tend to believe that they are where they're at. You know, there's not really much to improve with mental health, but we look at it and we go, well, you can improve your physical health through better nutrition, training, and that's going to in turn help your mental health. But there are ways to directly work on your mental health where you can optimize your mental health. You can get...

Absolutely. Like people tend to worry about mental health when they have an apocalypse. Yeah. But there's an opportunity to get help before that. I've done a lot of things that are very therapy, you know, people, I've walked into a lot of clinics where on the sign it says PTSD, depression, anxiety, but I'm not sitting there going, oh my gosh, I'm being floored by depression or anxiety. But I'm going to go in there and see, you know, is there something, oh, I do have, I do have that feeling, like what's creating that and then working through that and then walking out and going, oh, I'm a higher performer

now. So what's been your experience with, with therapy? So this is an interesting story. So the way in which I ended up in therapy was I hit a breaking point at work and I knew I wanted to quit. And I ultimately, like one morning I was at this big meeting and just flip the table. That's what I wanted to do. Honestly, that's exactly what I wanted to do. I was like, this is my moment, throw the papers and run out. Um, and so I was in this massive meeting and I was watching, uh, people that I had been

working with. I worked at the same company for six years and I saw the same thing every single day, the same like mode all the time. And I was so bothered by how there was no progress or change or evolution. And as I saw the same thing happening, I literally had this moment where I was just like, this is not my story. I'm not going to be these people. This isn't it. I'm out of here. And so I went back to my office and I immediately emailed HR and I was like, I need to speak to somebody like immediately, like I'm out and like talk about immediate action. Right. Like literally walked back and I was like,

I'm done with this. That's a conversation we had a lot. Yeah. Yeah. It was taking action. Yeah. It was something I still struggle with, but you know,

working on it. And so I got back to the office. You're obviously doing pretty good with it. Yeah. Actually. Thank you. That's true. I have been doing pretty well yeah uh most people think a lot yeah I think I'm thinking about doing a thing yeah but don't actually do the thing yeah you're doing great thanks uh so yeah so I walked into the HR office um actually they told me they couldn't meet with me for a few hours so I said all right screw this I'm gonna leave I left the office leave. I left the office, went to the park, met up with my best friend. He was like, let me talk you off a ledge. I was like, no, I'm doing this. I know it's time. Like,

I'm out. I don't care. He's like, what about the money? What about this? I'm like, literally, I don't, this is my choice. This is where I'm going now. So I spoke with HR and I was like, I'm not coming back to work. And I don't know going to be, uh, or how that's going to go. Uh, but you know, this is like, I need an extended time off if, you know, I had been working for the company for six years. So I had a feeling that they might give me a, um, like a leave of absence of some sort. And ultimately what it worked out was like, well, you could take a medical leave of absence. And that was an option. And I was like, what about for mental health? And it just like hit me in that moment I was like I wasn't seeing a therapist I didn't have any but I was like maybe this is

like in my mind at the time I was like maybe this is a loophole and then I ended up they're like yeah if you know you can find a therapist or a doctor and like they don't get to know anything about like what the reason is or what the background is and so I was like all right I'll figure this out so my best friend connected me with his therapist, went to meet with him and started having the conversation and had one hour with him. And I was like, all right, cool. So this is the paperwork needs to get done. He's like, cool. And I'll see you next week. I was like, what do you mean you'll see me next week? He's like, yeah, I have to treat Yeah. And so I immediately, one of the first things that I had to work on in therapy was the story that I had about that I didn't need it. Oh, yeah. So I went in thinking and, you know, I grew up in an environment where I, you know. Most rooms I walk in, I'm like, I'm good. And by then I'm like, oh, fuck.

I'm so glad I showed up. There was something in there. Yeah. And now a whole year later of going to see my therapist every single week, you know, and now I'm just glad I showed up. There was something in there. Yeah. And now a whole year later of going to see my therapist every single week, you know, and now I'm just like, oh, wow. Yeah. I needed this. Like, and he, one of the things that he really highlighted for me was that the, uh, and this is an important message and I like to share it often is that if you feel like you're, if you notice yourself at work being incredibly upset and incredibly like

caged, you don't have to stay there. Like you don't have to stay in that place, you know? And for me it took, yeah, there's not, there hasn't been that many generations of us where there was actually an

optional leave. So there's this, there's this ingrained mentality that we've inherited from our parents. They inherited from their parents. There was a time you were caged. Unless you were royalty. You were a serf or it wasn't that long ago. Well, we're talking like three, four generations where there was no options.

Right. So we're one of the first generations where you can do whatever you want. Right. Yeah. So once I figured that out and I was like, Oh, okay, I can create what I want. You know, I had, and I still battle, like my relationship with money is a big one that I'm working on. Um, you know, because I, all I ever knew was a constant paycheck every two weeks that was guaranteed to cover all my expenses. Six years guaranteed pay. And pretty good pay too. That was the thing.

I was making great money. Yeah. And, you know, I was, by all measures of success in my old life, I had, I got it. I was there, you know? And so I just, yeah, I was like, I need it out. And. And I've had a consistent paycheck and that's weird. 15 years, 14 years.

You don't need it. I don't. It's more fun when you make money on your own. Yeah. Every once in a while, I'm like, man, it'd be interesting just to have like the same pay all the time. Not really. No.

There's no excitement in that. Yeah. not really no there's no excitement in that yeah yeah but anyway oh yeah so therapy so therapy was great uh and really just yeah the the biggest thing was that i look at you know i really hadn't experienced any significant traumas in my life or any significant emotional pain that or at least what felt significant to me in comparison. I call it capital T trauma. It's capital T trauma, which is, you know, I was sexually abused or, you know, there was this, there was this really cataclysmic event. And then there's the trauma, which everybody has. Right. Yeah. Yeah. So no capital T trauma for me. So I had this image of not needing therapy or like that I had strong mental health. And to be honest, I think I did going into it. I think I really already did have a pretty even keeled, you know, good self-awareness and very much like practices of meditation and better than average. Yeah. And so when I went into my therapist and like started to really dive into more things, it, there were even moments where I was sitting there and I was like, you're literally just a person in a chair.

I'm talking this one out. Thanks. Got it. And I walked out. I'm like, thanks for the space for me to talk. Yeah. But yeah, game changer. And it's like something that now I can't imagine my life without.

Nice. Yeah. I think simply having the third party perspective. So there's two things with my coach. There's two things that I really get out of it. One is sometimes he's there just to be a reflection and ask two or three questions in an hour, and I'm sitting there going,

and he's also asked me questions that all my friends would be terrified to ask. Yeah. They wouldn't want to rock my boat too much, but they probably have thought it at some point, but they're not going to ask me. But I pay this guy to rock my boat. To make you uncomfortable.

Yeah. And so there's that. And so a lot of it is just him being, like reflecting back what I'm saying. So I heard you say this and I go, you know what? I did say that. And then he goes, what does that mean? And I go, huh. So I heard you say this and I go, you know what? I did say that. You know what?

And then he goes, what does that mean? And I go, huh? So it doesn't get a lot of, uh, and then having a third party person, like having someone there just to be a reflection of, of giving you some time to have a conversation and just, and in a safe space too, because there's some things i don't feel safe sharing with friends but if i hire something like the guy i hired we're not we don't hang out socially on the weekends or anything and when i hired him i go i'm hiring you because i'm going to tell you everything that's going on and he goes okay which is also a challenge. I mean, sometimes, and I even told him I have a tendency to not share everything. So sometimes he'll go, are you sharing everything? I'm like, he's like, what are you hiding from?

And I go, oh, fuck, man. Like, I made a commitment here, and I'm going to keep it. So, yeah, having a coach and having that third-party perspective, that person who goes, I see this in your life. It's not lining up with what you're saying. And I go, oh, you're right. Some blind spots. Yeah, and that's, I think, one of the things I loved about the Strong Coach was that I got the direct coaching from you and from Danny.

But then I also got to watch, you know, like Nick, I'm especially emotionally tied to because I watched him from, we were in the same class and then we spent six months in the mastermind. And so we end up like, I learned so much about his business and his life and his, and he becomes that reflection for me too. And so there's plenty of moments where like Nick coached me in that session, or even being on the group calls and the strong coach, I learned from every person in their three minutes in the turn or whatever, how long they took. It was like I got to learn through each of those people and then be a little bit of a reflection of me too. Yeah.

Yeah. I love group component because of that. There's sometimes people, I think sometimes people think that one-on-one is better than group. And in a lot of instances, group can be a lot better. When we do our retreats, uh, for training camp, it's, it's six people in a room and I'm facilitating it. I'm learning from every person as they're going through their thing. I go, Oh wow. I see how I'm, I do the same thing.

It doesn't look the same way in my life. It does for them. But I go, I have the same type of thing happening. Oh, where can I make this better? So working with a group and having a closed group where people are sharing what's going on, and especially with business too, because the way Nick runs his business and the way you run your business is very different,

but I'm sure you've gotten a lot of creative ideas of how you could do things differently. So I think we get in a bubble yeah like oh this is the only way to do business you go oh no these guys are doing it over here like this or like that have you had any uh experience with therapy it's been helpful not on a professional level uh however it'll be two weeks ago this saturday uh that i undertook a wachuma ceremony that was therapy yeah wachuma is also known as san pedro it's a it's a cactus that grows in south america um and when you consume it, it's really lovely.

Yeah, it was an eye-opening experience. I learned a lot about myself and I went in with the intention to discover all of the things that I was holding onto that no longer served me. And it was the most magical experience of my life so far. The emotions that I felt and the things that I saw, nothing but love, but I could see where I'd been giving too much time and attention to things that at the end of the day don't matter. Yeah. And that there are people in my life

and there are things in my life that deserve more of not only my time but my presence. And the next day at Oak Park, we took part in a holotropic breathing class. So you did Wachuma and then the next day you're at Oak Park? Yeah. Wow. That's great. That's great integration.

And, yeah, so one of the brilliant coaches there, Matt, led us through holotropic breathing. And at one point, I'm just laying there and I went numb. But my fingers were tensing like I had cramps. Lobster claws. Yeah. We call them lobster claws. I had this wave of emotion come over me and like my parents, my sister and brother-in-law, my five-month-old nephew, my partner, all of her family, they just sort of flashed before

my eyes and I felt nothing but love. And at the end of it, I sat up and I just started crying. And everyone's like looking and I'm like, guys, this is good. Like these are tears of bliss. Like I cannot describe how I'm feeling right now, but I can just see everyone in my life that means the world to me and it's just making me so happy right now. Like I am expressing nothing but gratitude. And I don't do this enough.

And that's why it's all been built up and it's coming out now. So, yeah, I saw a lot of my own bullshit over that 48 hours. And since then, it's just been, okay, let's take action on this. What's most important right now? What do we need to remove? And what new behaviors do we need to create? Can you tell us about some of the bullshit? Some of the bullshit was that I distract myself with work. So I have a workaholic tendency where I will create space for myself and then I go and fill that space with more work.

And it's like, okay, okay this is interesting this is a cycle that's popped up so this is the first time that i have had a holiday since the start of 2014 and it's the first time that i've been away from the business and what i have noticed is i'm not important. And it's something that you said to me on one of the mastermind calls where it's like, you need to go make yourself unimportant. And I'm like, but I can't do that.

Like this thing runs on me, but we have an exceptional team and they are proving the, what we've created works. So I'm looking at it and being like, while I'm over here and I'm giving time and attention to other things, I'm not doing the things that I'd normally do if I were back home. Yep.

And everything's running better. Strange how that works. Half the shit that I've been doing, I've just been doing for the sake of doing it. It does not move the needle forward whatsoever. Yeah. So what if we removed all of that and now we have all of this space to play with? What do we want to fill that space with now knowing that it's not more work more play more play learning to surf more time with you know my partner more time with the kids more time with the

coaches outside of like the the time that we normally get to spend there more time writing more time creating curriculums like more time revolutionizing the way that we do youth development. That's where we're now at, and that's exciting. I'm getting goosebumps right now thinking about it. Can I ask you a question? This is what's going to give you access to. Do you find that your gym space is very creative being with kids? Is it a different vibe?

It's so much fun. Right? The amount of love, the amount of play. I cannot describe it, but when i'm with them i feel 13 like i'm i'm 29 i i don't feel it like i feel like a kid i i see myself as a big kid and the amount of fun that we have the amount of fun that we have, the amount of play that we have, yeah, it's indescribable. Like kicking it off with games and soon half an hour has gone past and we're like, oh, shit, we should really get into some other stuff. But, yeah, my perspective of what's important as a coach as well has shifted.

Like back at the beginning of this journey, it would have been all about the training where now I'm like, okay, it's about relationships, it's about connection, it's about having an abundance of presence right now to understand that what we're facing right now doesn't really matter at the end of the day because we are training for, you know, something where we want to instill you with these behaviors and these habits so that when you're 80 you're performing just as well as you are right now but what's happening right now in this present moment is the most important thing

to you so how can we battle that paradox of this training session doesn't matter, but right now it's the only thing that matters. And the kids are like, what? And it's like, it's okay, we're going to get there. Like, this is my role and my job as a coach is to help you. Yeah, we're going to get faster, we're going to get stronger, but I'm going to help you discover more about yourself. I'm going to help you understand that there are principles to life that if you can understand

and add to your tool belt then they're going to be the keys that are going to help you unlock and go write the greatest story ever told that you can with your life. The stuff that you learn here is going to help you unlock and go write the greatest story ever told that you can with your life like the stuff that you learn here is going to be more beneficial for you than learning algebra like you are going to learn life skills that are going to transcend the walls of this gym and that you're going to take to anywhere that you go in life and to whatever you experience and now you're going to be able to make choices you're going to be able to make choices. You're going to be able to stay in control and you're going to be able to create.

Yeah. It's so important what you do. Like catching these kids at that age and really empowering them and teaching them. Well, it's the thing. It's what I needed when I was younger and we're just coaching and helping former versions of ourselves.

Like experiencing what I experienced growing up, I look back on it and I'm incredibly grateful for it because I wouldn't be here without it and it makes me the man that I am. But to be able to give back and to help these kids ascend the ladder at a faster rate, like for them to learn all of these lessons by the time that they're 18, it's like holy hell.

Oh, my God, yeah. Like imagine what you can go and now do, like to not get stuck in the societal norms and the societal beliefs and go down that rabbit hole, but to understand that you can, you know, in a sense, unplug yourself from the matrix and then download all of these skills that you can add to your tool belt and now you get to go and play and you get to go and create. Yeah, I mean, you're coaching human development.

There's a lot of people are so narrow narrowly focused on this is the training program this is the this is just the nutrition we're not going to talk about anything else in your life but I I can't the more I've learned I realized that the best thing I can do for an athlete at times is to help them with their perspective on something or help them deal with something emotionally. It doesn't matter what kind of squat program I give you. So to me, the coaching industry as a whole has to start considering the whole human.

This is human development that we're tasked with, not just physical development because it all works together. Yeah. I think, I'm assuming I heard this from you that nutrition coaching is the, or I imagine that I heard this from you, that nutrition coaching is the Trojan horse of personal development. Is that something you said? Yeah. Possibly? Okay. Yeah. Well, I would say, I think people who are looking to transform themselves physically, like if they're coming into the gym to train or they're coming in for, they're hiring a nutrition coach, that's step one in the personal development. Right. They just don't know it. Yeah. Yeah. So that's stuck with me a big time in how I develop my program and how I coach people. And so it's funny, I, but the first

thing I do with my clients is like, I actually don't teach them anything. And I just ask them to observe them, observe themselves and log their current behaviors, talk about how they're feeling, noticing in their body, noticing, just like taking observations. And people are usually very thrown off by that because like, what do you mean? You're not going to teach me how to count macros or you're not going to give me a meal plan or where's my recipes? I need more recipes. And I'm like, do you don't even know what you eat right now? You don't even, you literally couldn't tell me, you know, what your typical day looks like of eating. If you, you could tell me, Oh, you can, Oh, usually I have this. Or sometimes I have that. I'm like, I want you to write it down for real, exactly what you had. And then we're going to talk about it. We're going to look at your whole day

and we're going to see like where you, you know, are you even happy about what you're choosing? And, and I asked them to include things like from the, literally it's a log from the second they wake up to the end of the day. And it's, you know, it's like, oh, why do you need to know what time I like when I'm at work or what I'm doing after work or whatever? I'm like, because it's part of your whole experience. I need to know what your whole life is like and to get an understanding of where you're at. Yeah, you don't eat a donut every day at 3 o'clock because it's 3 o'clock. Right. Something happened.

Exactly. Like, fuck, I'm eating this donut. Right, yeah. And so it's, I find that the biggest takeaway in learning that I've found, I used to think that it was all about, oh, you know, just like, here, this is how you fix this problem. You can, if you, okay, start with the problem of being, if you're not happy with your body, you want to lose some weight. Okay, here's the solution. These are the foods you're going to eat. This is how much you're going to eat.

This is like how we're going to do this. I'm like, actually, no, no, let's not even talk about that yet. Let's talk about where you're at right now. What's happening in your life. Where are you, what are your goals? Where do you want to be? How do you want to feel? And asking those types of questions first and really getting into it is, yeah, there, there's a much better way to build awareness. Like I use food as a tool to build awareness. That's it. Yeah. I mean, so a lot of people, intuitive people ask the question a lot. You probably see this more than I do. You know, how do I eat intuitively?

People want to intuitively eat. I think people want to do that because they're tired of counting, weighing and measuring. And it sounds easier. And it is. It's a lot easier to eat intuitively than try to weigh and measure everything but it seems like a complete and total mystery right and uh it's not a mystery i now know how to train people to eat intuitively but five years ago yeah i heard was the first time i heard about it and i go i have no idea how I would teach. I wasn't doing it myself, so.

Yeah. I do do it myself. I used to count macros. I mean, I've tried a bunch of different things, but my macros were the tool that taught me enough about food to understand. That was an awareness tool for me because I understood. Yeah, you need that structure at some point. Yeah. For sure. And then I really learned about like how, what type of foods my body was craving in

the moments it was craving it. And I could connect with the somatic feelings of, you know, if I, if I know I haven't had enough carbs, I could get a little lightheaded, like after a workout, right. And I'm like, Oh, I just, if I could eat a sweet potato right now, I'm going to, or a banana that's going to solve this problem. And problem. And it took me a little while to learn those. But then once I did, and now it just becomes so easy. Is it ever chocolate cake that your body creates? Usually ice cream. Ice cream is my thing.

Yeah. So I, yeah, my tagline is eat like a human. And really what that means to me is that you just, you eat what you want to eat. You're going to have some pleasure and joy, but you're also going to eat intelligently and smart and fuel your body to do the things that you want to do. And like, I really like to guide people to their own personal perfect diet. Like I actually stole your perfect day exercise

to be your perfect day of eating. And that's my favorite thing to do. Yeah, I help people design their perfect day of eating. And- I like that. It's really good. It's good. So, you know, it's like include, it's basically just including, it's the perfect day, but being more specific about your food. So it's like, you know, at breakfast I'm going to have three eggs and I'm going to have sweet potatoes and I'm going to have,

um, my favorite salsa, like, you know, and just being like, this really makes me feel good. I like that. It's my avocado toast, whatever it is. So far, I'm in my perfect day for food. Oh, good. So I'm nailing it, just so you know. Yeah. I haven't eaten anything. I've only had coffee, so I guess I'm intermittent fasting today. I had somebody, they were wanting me to come in and do a talk.

They were like, we're bringing in health experts. What do you like to talk about? And I was asking about the audience. They're like, can you do intermittent fasting? I go, you mean skipping breakfast? Giving people permission to skip breakfast? Sure, I don't think you should do it all the time. Yeah.

I mean, eat what you want to eat. My thing is if I was hungry first thing in the morning eat what you want to eat. Like that's my thing. If I was hungry first thing in the morning, I'm going to eat. And if I'm not hungry, I'm not going to eat. Yeah. I'm going to punish myself. No, I'm kidding. Do you feel the reason that a lot of people ask the question,

how do I eat intuitively, is because we've lost the intuition, because we've lost touch with ourselves I mean I think that's why I think that's why they're asking the question is if they don't know how to do it yeah and the way crazy that you don't know how to eat like the most basic fundamental human need is to eat the way back is tough it can be tough I don't know. I mean, I've watched kids be forced to eat certain things. Or parents freak out because their kid won't eat meat for months on end or won't eat vegetables. I'm thinking maybe their body just doesn't want that right now. Yeah. Maybe, and you're trying to override a system that that knows what it wants they're not going to starve to death no you know i actually saw that

was one of the things i saw parents right now are going fuck you mike you don't know what it's like you don't have kids so you're right i don't have kids take take my advice with a grain of salt yeah no one of the most powerful things i saw was in a netflix documentary i can't remember which one but the guy is uh oh man which one was it i don't know the the concept was like kids with i believe autism i'm totally gonna botch this the idea was that he's feeding his kid she only would eat goldfish or something like that and he's like no i want you to eat like vegetables and meat and so he ultimately starved her for a couple days like he only provided her with the vegetables and meat and you know she threw some temper tantrums and had a fit and whatever, but then eventually ate it and was happier eating it.

Because it's like, you know, that I think that animal override of, oh, this food like actually is nourishing to me. Like when you can tap into that and you can notice that nourishment that you get when you eat a vegetable. Oh, it's amazing. It's magic. There was a period of time they did a historical study, but there was this generation that lived for a really long time. And I want to say it was somewhere in Europe. It's like, oh, wow,

this generation lived into their 80s and 90s a few hundred years ago. And when they did the math and they found out there was a famine for a few hundred years ago. And when they did the math and they found out there was a famine for a few years during this, I guess if kids were between the ages of like six and 11 and they were in this famine, they all lived longer. So there was this period of development where if they ate a really low calorie diet, that they ended up over the lifespan living a lot longer and healthier.

And so that's another reason when I think about kids developing, or even adults, I mean, we're always developing, is if somebody doesn't want to eat, don't make them eat. Yeah. Yeah.

Yeah. Crazy. Yeah. Crazy idea. I don't know. I'm not a parent. I'm probably going to get a bunch of DMs now. You know.

Yeah. How do you, Nick, how do you do, do you guys do any nutrition coaching with the kids? Yeah, we do. So I have a nutrition and dietetics background, and we have a sports dietitian on the board. But it's really, really simple. We have parents coming in and asking all these questions about, what should they be having before a game, after a game? What should they be having before training?

Supplements. And it's like, look look they're just kids let them eat like as a parent you are doing a brilliant job like they don't need anything else we're just thinking about they are still developing they're still growing they they need the calories like as long as they are making the smartest choice that they can at the available time or they're just listening to themselves then just keep going with it like if there is like for instance one of our boys growing up had a physiological aversion where he couldn't digest protein for like the first three years of his life so certain foods weren't consumed when he was on solid, so now we have food aversion.

So there's more work that goes into it there. However, you know, one of our rugby league boys switched positions, needs to put on eight kilos or something in the off season. He says like, you know, what should we do? I'm like, whatever he's eating, just add another half to it. So if he's having one sandwich at lunch, then let's make it one and a half or two.

You know, at dinner, let him go back for a second, like a second serve. Proteins, carbs, like you're already feeding him everything that he needs. Just up the quantity. And then let's just see what happens. So he does that. A month later, he's like, oh, I'm up three kilos. I'm like, sweet then let's just see what happens so he does that a month later he's like oh i'm up three kilos i'm not sweet let's just keep it going and then yeah he's like okay i haven't put any on any weight for three weeks all right we need we just need more food like that's it you're doing the training you're doing everything that you need

it's like people think that there is that magic answer you know what's the secret sauce it's like people think that there is that magic answer. You know, what's the secret sauce? Weight gain 2,500. It's like you're already doing everything that you need to do. Like parents, let yourself go. I wish I had you as my coach when I was a kid. I was doing all sorts of dumb shit. Yeah, same. Yeah, it's super simple.

And before, like what we were discussing, it's common sense, but common sense isn't so common these days. It's like, guys, we create complexities to hide our imperfections. So if we can remove the complexity from a situation and just see things what they really are, then we just start to understand that, okay, a lot of what i'm doing is super simple and i'm just creating more complexity to it because i don't fully understand it right

now so if i make it more complex then when people come in and ask me about it if i don't have it all figured out and it seems complex then it's okay i'm still working my out but it's like if you just break it down to its simplest parts, then you'll see where the true power lies. And Nick, you have coaches working for you. Correct. How's that? I imagine there's a lot of gym owners that have coaches working with them.

How's that relationship? How do you manage the coaches? What's that look like? It's in a transitory period at the moment because of this experience and all of the breakthroughs that I've had. However, even for them coming into it,

it's been very, very serendipitous. I've never really hired one of our our coaches our team members like sean who you're currently working with so when we first started we were operating out of a commercial gym and sean trained there and i saw him in one of the barbell shrug the window of gain shirts i woke up to him like that is the fucking best shirt that I have ever seen anyone in this gym wear. And he's like, just staring at me like, thank you. But then we had yourself on the podcast

and you shared that on Instagram. And then Sean sends me a DM because he's seen it. And he's like, I know that guy. I haven't seen him for ages. So he sent me a DM and he's like, where are you? And I'm like, oh, we moved into our own facility. He's like, do you mind if I come check it out? I'm like, for sure, go for it. And then we just have these conversations and I'm like, look, yeah, you don't have the skill set, but you have the values and you're the type of person I want to work and we can teach you the skills. So, let's start that process. You know, Elias came as a recommendation from Sean.

He's simply in Australia on holidays from Brazil where he's traveling around and he's an XPE teacher, movement specialist. I'm like, yeah, you'd be a great addition to the team. You know, Matt has been a friend of a friend of a friend. Just like, you should go and check this place out. And he comes in, again, no skillset, but the type of person that, you know, we want on the team. And the same with Kim. Like, I used to work with her

sister back at Coles. And it's just come from, hey, you should, you know, just go have this conversation. And she's brilliant. She's exceptional with the kids. Again, skill set for what we're after because it's so unique, it's perfect because we have a blank canvas that we can now and go and create on and we don't have to break down all of these old beliefs or these old skills. So I'm incredibly grateful and incredibly lucky for the team that I get to lead and have around me and support me.

And it's really just letting them go and be their authentic selves and let's figure out what it is that they want to do, not necessarily what they can do because it's like I want you guys to be happy and I want you guys to be passionate and i want you guys to be um passionate about the stuff that you get to go and do and if there's stuff that you're currently doing that you don't want to do then let me know and i'll pick up the slack until we can find somebody that does want to do it so it's just it's a lot of fun it's a lot of just let's I hate micromanaging so I'm kind of like

guys just go and run free and if something pops up then we'll deal with it then but it's like I just want you to take full creative reign of this and if you can see a better way that we can do something then tell me about it it's always hilarious

to watch people's reactions when I'm like, I want you to come in and pick this place apart. Like, tell me all the stuff that you hate. Tell me all the stuff that you think that we're doing wrong. It takes a lot of humility. I know there was a period of time when I was running a gym that I felt like I needed to come up with all the good ideas. And if somebody were to criticize what was happening in the gym, I would be like, fuck you. Kim's like, why do you want to know that?

And I'm like, because that's how we're going to get better. Like, I've got blind spots right now. I can't see stuff. And you might see it like Elias comes in. He's like, why do you have the bars like that? And I'm like, that's just how we do it. He's like, why do you have the bars like that? And I'm like, that's just how we do it. He's like, why don't you do it this way? And I'm like, oh, man.

I wouldn't have even thought of that. And then I come in one day and like the whole – like our whole racks and our dumbbells have moved in that. And I'm like, this is brilliant. Like this is so much better. Like, thank you so much for doing that. But to get them to a level where they will criticize and give that critical feedback, like, you can tell as they start

to really grow into it and they start to be like, hey, Nick, this is fucked. We shouldn't be doing it this way. I'm like, yes, that's, yeah that that's the level that we now we we now need to be at like that the communication that that creates uh and being able to handle that that negative feedback and that um that criticism in a sense and understand where it's coming from and that it's just this isn't like because i don't agree with what you're doing but have you thought of it from this

perspective it's like how can i be wrong about this like this thought that i've had right now how could i be wrong about it or this belief that i have how can i be wrong about it because that's what's going to help me widen my perspective about things yeah i was going to say it's like i work by myself and one of the things that i miss is really having that team environment or having somebody to point out to me, oh, hey, this doesn't sound right. Or for me, it's like also somebody to like check my work. You know, I kind of, not kind of, I do complete things and don't go back and review it. I'm like, oh, if I had somebody to proofread that, that'd be really cool. But one of the things I took away from watching Danny yesterday interact with

his coaches at his gym, who Lauren and April, who are also strong coaches, the. We won't hire anyone. Of course we won't. Yeah. So the, the dynamic there, he's like, we're all equals, you know, we're all creating this together and I'm supporting them. They're supporting me.

And how can we all have our vision and our dream? And I love that. I love that mentality of working with people. You know, I think one of the things that really I hated in the corporate life was that there was somebody who outranked me or somebody who, you know, whose weight, but the decision or the decision maker wasn't me, or there was no collaboration. And now that's something that when I do build out a team, that's going to be the absolute first thing that we're going to look at is like, okay, you're here to support me. I'm here to support you. Like I'm not your boss or I'm not, I'm not necessarily in charge. Like I might be the one to make the final decision, but this is a collaborative effort. And I learned that through

the strong coach for sure. The power of collaboration collaboration and yeah it's a fine line in a leadership position I've gone too far the other way I've gone really far both ways like dictator and then I go oh that was too far and then I got to where it was a flat hierarchy type of thing and now I'm in a place where I go, okay, there needs, the buck needs to stop somewhere. Someone is making the final decision, but the thing to balance, which it sounds like is what you're getting at is making sure that everybody has their voice. Everyone has their contribution to what's going on. And what I do with my team is, for instance, I have Valerie and she runs marketing. So she gets to make the marketing stuff, everything. She's responsible for all of it, but everybody gets to have input for it. And there's parts of it that someone might be able to make decisions on but there's one person who they are responsible for it but everyone feels has the freedom to contribute

whereas i think most if you go in a corporate environment or typical leadership environment there's you're either doing it or you're not there's not a lot of that collaboration or the willingness to hear that was my one of my biggest struggles was that i would consistently voice my opinion when it sometimes was not needed or uh desired desired that's the word i was like and yeah for sure i i have a hard time biting my tongue when i feel passionately about something yeah and then that work environment when i was like i I know I'm right. I know this is the right way. I wasn't ever right. I mean, not that I wasn't ever right, but, you know, it was just me being just believing

in my own stories enough. But yeah, that was what I found it hard to fit in in that environment because I wanted to have a voice and I wanted it to be heard. And so frequently there wasn't an open to listen. So yeah, so after learning that the hard way now, I think about how I would just want to create that for somebody else of, yeah, no, your opinion matters to me. I want to hear it. If there's a coaches that are interested in more about that and how to create that type

of organization. There's a book called An Everyone Culture by Robert Keegan that goes into about how to create what they call a deliberately developmental organization where there's distributed decision-making and they look at three of the top DDOs that believe that the human development is just as important, if not more important than the organizational development.

So there's a ton of different tools, different strategies that those organizations have incorporated and what's actually made them successful. So yeah, if any coaches want more information on that, go get that book and read it. What is that again? And Everyone Culture.

And Everyone Culture. Yeah, and Everyone Culture by Robert Keegan. Cool. And if anyone needs any book recommendations for anything ever, just ask Nick. Because he's always the first one to recommend a book. He's like, oh, this book. One of Fortnite.

One of Fortnite. Is there any parting words you want to bestow upon coaches and or athletes that may be listening? I'm sure it's mostly coaches listening at this point. You are capable of a heck of a lot more than you give yourself credit for. And you don't need more information in a sense like you don't need more technical knowledge you need more adaptive change like you need to understand that the answers that you're seeking and the future that you want to create for yourself in a sense it's not going to come from another book, it's not

going to come from another video, it's not going to come from another course, it's going to come from huge changes in yourself and your beliefs and your behaviours and what you believe to be true about yourself and to be true about the world. Yeah, mine is that your role as a coach is incredibly important that what the work that you're doing as a coach and impacting other people is incredibly important and I sometimes question that for myself where I catch myself in this place of oh is this even working is this is this worth it is anyone learning anything from me

and then I get you know a few dms on Instagram of people telling me how I've influenced them, or a client tells me how successful they've been, or just a friend who's like, oh man, I saw you do that. You told me that one time. And I'm like, oh shit. Okay. Yeah, it is important. And just knowing that like, we all need help. We all need a a coach we all need somebody to guide us and so the more coaches that we can arm with skill sets and empower and really just go out into the world and and coach do it go teach people influence them right where can we find you at j Jimberley Fit. My Instagram. My alternate persona, Jimberley. Anywhere else? Any websites or anything?

Is Instagram the best way? Instagram's the best way. That's where I play the most online. My website is nextgnutrition.com. There's not that much exciting stuff there. You have some really cool shirts. I do have cool shirts. I'm going to get one. Yeah.

What do they say on them? They say eat like a human. Eat like a human. Yeah. I saw you walk in. You had that shirt on. I go, that is I really like that. I could see myself walking around with that on my chest. I would love for you to walk around with it on your chest. One in 20 people are going to come up to you though and ask you, are you a cannibal?

I did have somebody. We had that discussion last night. Eat like a humanibal i did we had that discussion last night like eat like a human like no i think it's actually i've only had human ones yeah only one time um i don't think it's i don't think it was when i was wearing it i think when uh my best friend was wearing it he was fucking around somebody said that they thought that and this is new york city right so like of course there's some weird stuff happening on sidewalks everywhere so for somebody to be like oh oh, eat humans. Yeah. And like vocalize that to you and like not think it's just not that weird.

I think we should make shirts that say eat humans. Yeah. The original design was more, it just said like eat was big and human was big and like a was a little bit smaller. So it looked like eat human, you know, but now it's just one design 2.0. It'd be fun, you you know fuck with people a bit it's great marketing they come in oh yeah it is a big conversation starter you like a human yeah it's great how are you nick where do people find you

don't go find me go find the the kids at the Youth Academy on Instagram. Go show them some love. Yeah, and just follow along on their journeys. Yeah, follow the account. It's fun to watch. Makes me excited

seeing what's happening in that space. I'm loving it being here and like watching the stories of a night and seeing what they're all up to and I'm like, yes,

yes, yes. It's just, yeah. Right. As coaches, we are the luckiest people in the world. True.

Thanks for joining me today. No, thank you. Thanks for having us. This was one of my goals. Do you remember? No. Yeah, I do remember. I do remember now.

My goal was, I don't remember the date, but it was by whatever date that I'm a guest on Barbell Shrugged or the Bledsoe Show, parentheses, because I'm flexible, LOL. Actual language of the goal. Boom, there you go. Crush it. It happens. It happened. Faster and in ways you didn't see it coming.

Absolutely. All right, since you love this show, make sure to go over to Stitcher, iTunes, Spotify, wherever you're listening, and give us a five-star review, positive comment. And if you're not already subscribed to the Bledsoe Show, remember, I'm leaving the network, I'm leaving the collective here in a couple weeks, and you want to be subscribed elsewhere over on my channel so that you don't miss anything. And for you coaches out there, got the first Strong Coach Summit coming up. We're going to have a lot of fun. We're going to be here in San Diego in August. When I get the

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