Barbell Shrugged - Ice Bath Science: Using Ice to Burn Fat and Boost Testosterone w/ Evan Demarco, Anders Varner, Doug Larson, and Coach Travis Mash Barbell Shrugged #613

Episode Date: October 27, 2021

Brown fat, also called brown adipose tissue or BAT, is a special type of body fat that is (activated) when you get cold. It’s also the same type of fat bears use when hibernating. We are born with a... lot of brown fat, especially behind our shoulder blades. Newborn babies can’t shiver, a process that creates heat within the body so they use their abundant stores of BAT to regulate their temperature.   Check out Complete Human Cryo Tub and Save 15% using code shrugged15   There are two types of fat on your body – white fat WAT and Brown Fat BAT. White fat is the bad fat that we all associate with excessive caloric intake. Those calories are stored as white fat for use as a an energy source later on. White fat is mostly stored in thighs, hips and stomach and too much of this kind of fat is associated with a higher risk of cardiovascular disease and diabetes. There are metabolic disorders. The white fat in your body is made from large droplets of fatty acids. The cells of brown fat are packed tightly with mitochondria, the powerhouse of all of our cells. Brown fat takes in excess sugar and fat and breaks them down for use as an energy source. What does all of this have to do with getting cold?   When your body gets cold, it produces a hormone called norepinephrine. Brown fat has receptors for the norepinephrine and when these receptors sense that hormone, they signal the abundant mitochondria to crank out the energy production. That energy production process creates heat to help regulate your body temperature.   In this Episode of Barbell Shrugged:   How to Improve testosterone using ice baths How to lose weight with cold water therapy How to improve immune response using ice Why you Improve strength gains using cold water How to Improved lymphatic drainage and stay healthy using ice baths   Connect with our guests:   Complete Human   Anders Varner on Instagram   Doug Larson on Instagram   Coach Travis Mash on Instagram   ————————————————   Diesel Dad Mentorship Application: https://bit.ly/DDMentorshipApp   Diesel Dad Training Programs: http://barbellshrugged.com/dieseldad   Training Programs to Build Muscle: https://bit.ly/34zcGVw   Nutrition Programs to Lose Fat and Build Muscle: https://bit.ly/3eiW8FF   Nutrition and Training Bundles to Save 67%: https://bit.ly/2yaxQxa   Please Support Our Sponsors   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged   BiOptimizers Probitotics - Save 10% at bioptimizers.com/shrugged   Garage Gym Equipment and Accessories: https://prxperformance.com/discount/BBS5OFF Save 5% using the coupon code “BBS5OFF”

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Starting point is 00:00:00 Shrug family, today's episode, we are hanging out with our good friend, Evan DeMarco. He's back on the show, and I want to say this is the fourth or the fifth time that we've had Evan on in the last two and a half years, which is almost two episodes per year. The reason I love having Evan on is he is one of these people that's always at the cutting edge of what is next. He has no problems using his own body, his own training, his own mind, his own everything to go out and create the N equals one that allows the conversation for health and wellness to continue. He's not the one sitting around waiting for the science to
Starting point is 00:00:37 prove him right. He's the one that's out there testing the next thing. He's out there finding the next thing in how he can optimize his own health and take things to the next level so that science then knows exactly what to go test once they get into the lab. And in today's show, we are looking for ways that we can optimize testosterone and burn fat faster using ice baths. What's super cool is that he has created his own ice bath. It's a cryo tub that allows your body to improve testosterone, lose weight, improve immune response, improve strength gains, improve lymphatic drainage, all kinds of benefits that you can have by using these ice baths. And what's so cool about these ones is each tub is handmade from reclaimed wood and 100%
Starting point is 00:01:33 pure copper and sealed with a natural flaxseed oil for a look and finish that is beyond compare. The self-cooling system and three-stage filtration make the Complete Human Cryo the must-have for any home gym, or if you are a gym owner, it's a phenomenal way to increase recovery and health for all of your members. So you can head over to completehuman.com forward slash cryo, and because Evan loves our listeners so much, you can use the code SHRUGGED15, that's S-H-R-U-G-G-E-D 15, for 15% off both the commercial and the residential tub. That's completehuman.com forward slash cryo. Use the code SHRUGGED15 to save 15% off both the commercial and residential clubs, tubs.
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Starting point is 00:07:08 eat healthier, they make super convenient and tasty options. You can head over to realgoodfoods.com and follow them on social media at realgoodfoods on Instagram. Make sure you head over to your local Costco, Walmart, Target, or Kroger, or any other grocery store nationwide. Check out Real Good Foods. We'd like to welcome them to the sponsorship of this podcast. And friends, let's get into the show. Welcome to Barbell Shrugged. I'm Anders Varner, Doug Larson, Coach Travis Mash, back on the show today. One of the brains that I enjoy talking to the most in all of my history
Starting point is 00:07:45 at Barbell Shrugged, Evan DeMarco. I want to say, I don't know the exact number we're talking about before the show, like maybe five, maybe seven times you've brought your presence into the show. Now you guys have your own podcasting company, Complete Human, creator of the Cryo Tub, which we're going to get into today. dude every time i think about talking to you i there's like all of the things that everyone knows work a hundred percent of the time that science is studied through and through and we keep going and then there's like the next level like the future of where kind of like medicine and optimization is headed. And I love talking to you because you're always one step, I feel like, ahead and trying out and testing the new things that are about to become normal.
Starting point is 00:08:35 Welcome back to the show, man. Thank you so much, guys. Dude, it's a pleasure. This is one of my favorite places to hang out. It's really cool. The first time we did this, I think we were at Regionals in San Diego, and you were flying all over the world. Your life has changed a little bit.
Starting point is 00:08:50 I think all of ours has. Yeah, a little less travel these days. I think you had like 300 flights or something one year. I saw you post on Instagram. Yeah, I think I capped at 200 was probably my biggest, and then I think 2019, right before COVID, I was at 167 before the world just kind of shit the bed. And as I'm excited about, you know, what you said about like, you know, anecdotal, basically you're saying anecdotal evidence comes way before
Starting point is 00:09:14 someone like, you know, Galpin or myself would do research on it. And like right now there's a big debate between the knees over toes guy who I love and then Dr. Pat Davidson, who I love. And so we're doing this big talk in a couple weeks because they got into an argument. You know, Pat Davidson's like, oh, there's no research on this. And so I personally believe you're totally right. I think that anecdotal evidence, people are out there doing it way before someone actually proves it. Someone's got to think about what to test next. Totally, man. Like, you know, I wish people wouldn't hate on it until they actually know yes or no.
Starting point is 00:09:49 The end of one is always going to be the most powerful. At the end of the day, if it works for you, that's what works. It works. Totally. Dude, I want to start off because I want to know how, first off, I've never like invented a real product. I coach people on fat loss and getting stronger. Inventing a product is like something that is just beyond me at this stage of the game. But I want to hear the story of creating the cryo tub. I know you've done the cryotherapy. I know you've been to XPT and done tons of cold bath work, combining these things together. Like, what is the story behind that? And kind of like some high level benefits before we, we dig into all of the biology that, uh, can, can kind of benefit people from being a part of or having one.
Starting point is 00:10:35 Yeah. And, and I mean, thanks for saying invented, but this isn't really an invention. I mean, you know, we, we've all done XPT. We've all got to hang out with, uh, with Gabby and Laird and kind of go through that crazy breath work. And I remember coming back from Costa Rica from that, uh, that Waterman experience. I'm like, I need a, you know,
Starting point is 00:10:49 like I want to do this on a daily basis. But at the time it was like, I could buy a plastic tub and fill it with ice, which was going to be hyper expensive and just, you know, cumbersome. Um, you know,
Starting point is 00:10:58 there was like, I think at one point Laird had said, well, you can kind of convert an old chest freezer into an ice bath. I'm like, yeah, that didn't really work for me. Or I could go to a cryo chamber every single day for like between 15 and 40 bucks a pop. I'm like, well, that doesn't work either. So I'm like, there's got
Starting point is 00:11:14 to be a better solution. And then in the back of my mind, I just kind of, you know, I let it simmer there for a little bit and then life got away from me. And then kind of as COVID hit and I'm sitting in my cave, you know, 12 hours a day, not able to do anything. I'm like, well, I guess I might as well do something about this. So how can I freeze myself? How can I freeze myself? I want to optimize my health. You know, this is the time now, like I've always kind of focused on health and wellness, but now is the time I've got all of this, you know, I've got all this time and we recognize now that we need to be healthier than ever. So I'm like, this is something I want to do. So I'd kind of looked at some of the other products in the marketplace and just wasn't really excited about it. So I'm like, I'll just
Starting point is 00:11:52 build my own. I'm like, well, what can I make? You know, how can I make it that's, how can I make this so it's unique? And copper was the one thing I kept coming back to. I'm like, I want to make this thing out of copper. And I had this like vision of it being like a nautilus looking thing you know kind of like jules verne the submarine you know um which i'm working on but in in the end it was like i'm going to take reclaimed wood i'm going to use like a natural flaxseed oil molecularly bonded sealant so that there's no chemicals with it i'm going to form copper um i'm going to use like a uh propylene gly, you know, a cooling system with a filtration product. So I just, you know, went into the garage, put it together. I was like, oh, this actually works.
Starting point is 00:12:31 Put it together. Why was copper the element that you chose that needed to be there? I don't understand the connection there. You know, some of the other products in the marketplace are using like aluminum. And I'm like, and again, maybe you're only in it for five to 10 minutes, but it's still aluminum, right? Like, you know, my grandfather had Alzheimer's disease. He had dementia. We know that aluminum is not good.
Starting point is 00:12:54 So I'm like, I just want to stay away from anything toxic. I'm going to be spending 10 minutes a day in this damn thing. I want it to be as clean as possible. So we all know the benefits of copper, right? You know, there's some anti-inflammatory benefits. It's antimicrobial, it's antibacterial. And if you can think about a Moscow mule at the bar, that shit holds cold really well. So basically I'm like, I'm just going to create a Moscow mule. Well, what is like the kind of the, I feel like i've read so many different things about just
Starting point is 00:13:27 cryotherapy in general like i feel like ice baths we've all kind of gotten to the point where we know there's some benefits there but that's that's a i don't know why there's such a difference in in the thought process between the ice baths and the cryotherapy. And I feel like cryotherapy kind of has gotten almost like more negative reviews than it has the, um, than the ice bath. Is there, what are, what are kind of the differences and similarities between those two? You know, at the end of the day, they're pretty much the same, right? It's, it's, you're just lowering the core temperature down, um, as low as possible. And you get into a cryo chamber and most of the time it's just using liquid nitrogen. So you've got an inert gas that's going to go down to negative 200.
Starting point is 00:14:11 You're going to be there for three minutes and that's going to be about it. I think the real inherent difference is the cost and just the environmental impact. A cryo chamber, 15 to 40 bucks on average across the country. So if you're really trying to make cryotherapy an integral part of your training, which you should be doing, you know, maybe four, six, seven times a week, that adds up real fast. And then the other thing is, you know, making liquid nitrogen is not a inexpensive or environmentally safe process. You know, it takes a lot of electricity to, you electricity to take nitrogen out of the air, compress it down, use some type of,
Starting point is 00:14:50 whether it's a helium extraction process, it takes a long time. It's electric intensive. And then you've got these giant tinker trucks that have to basically drive all over the place and fill these massive chambers at these cryoclinics. So I wanted an environmentally friendly solution. And I think that's where you kind of get into the cold immersion therapy.
Starting point is 00:15:11 You know, talk to Wim about this. And it's like, you know, he's like, just get cold. But I like the idea of the mental toughness of getting into the ice. Like, cryo chambers are just easy. They pump some music. you hang out for three minutes then you're done like you gotta really work on the mental piece to get into the water i think with the cryo chamber it almost feels like you're going to take an instagram picture it's like you jump in there it looks cool there's foam coming up or steam coming up like every the person on
Starting point is 00:15:42 the outside takes the picture and then you get you get social credit for it social credit when you have to put that first toe in the ice bath at 35 degrees that is absolutely brutal there's no getting around it yeah we jumped in the north sea that was such a cool sentence i just said by the way we jumped in the north Sea in a sauna built on top of the water on stilts in Sweden. Can you believe that was a part of life? It was cold, bro. I'd love to dig into it. I actually want some clarity real quick. This is not just a nice-looking ice bath.
Starting point is 00:16:22 This is a cryo chamber? No, it's not a cryo chamber. It's just a really nice- looking ice bath this is a cryo chamber no no it's not a chamber it's just a really nice looking ice bath um but again i you know what i wanted to do is not have to dump ice into it so we built a um you know we built a refrigeration or a cooling unit so it's got a three-stage filtration process that you know basically for our commercial units which we've been putting in like you know gyms spas all you know all over the country it's um you know we use uh charcoal uv and ozone to filter um and then it's got it just runs through this really cool cooling unit um and then we put some aeration in there so if you really want to take it down to like
Starting point is 00:16:55 it'll go down to 16 degrees and then it won't freeze over so you can you can really torture yourself if you want yeah brutal you really torture yourself you you want. Yeah. Brutal. You really torture yourself. You know, I would have said, like, maybe, like, two months ago, I would have said, I'm not sure if I would agree with you. And here's why, you know, you read the stuff from Squat University, who's like, you know, he's got anti-ice for the most part. You know, Galpin is kind of, you know, four eyes. And so they both made good points.
Starting point is 00:17:26 I was kind of leaning towards Aaron with Squat University because he had the most research to back it up. Anti-ice for which specific thing? For almost everything. If you have an injury, I definitely agree
Starting point is 00:17:41 with him. I wouldn't use ice because the inflammatory process is part of the healing process. But then, like, he would have said, even after working out, you know, probably not good because that's part of the, you know, that's how you, and once again, the inflammatory response is part of how you build your muscle back, you know. I feel like I only hear anti-ice for acute injuries and for blunting hypertrophy, but I feel like there's other benefits beyond those two things. Yeah, totally. And this is actually one of the things that we talk about is don't do it after a workout, right? Because you need that inflammatory process. Now, here's one thing that I will disagree with on that research is, yes, you need acute inflammation to begin the healing process. But let's acknowledge that 80 to 90% of Americans, they don't have the ability to resolve acute inflammation the way that they need to because they're so chronically inflamed. So I think that there's an element within injury for that.
Starting point is 00:18:34 But my theory on this one, again, end of one is do it before a workout. So now you're dropping your core temperature. And then what I've found, and there's been a couple small research studies on this one, is using a workout to slowly heat your body back up and then using brown fat activated mitochondrial activity will actually increase testosterone over an extended period of time. I would like to see that. What I was going to say too, because it sounds like I'm being like not agreeing with you. I read this i read this book uh recently and it was um oh um endurance and so like they talk about the central governing theory so that this brings me to my point is that like now now i know what i know about the brain how much it's in control of your body i would say that ice is is very important because the more that we can like
Starting point is 00:19:25 overcome our feelings of like pain, number one, like then it sets, it sets our fatigue, like now fatigue will be much further out. And so, because if I have a, if we have the low pain tolerance, like if we get in the cold and we can't handle it, then probably our ability to exercise is not very good. However, the more we can be in control of our brain and that pain response, the more actual exercise that we can do and the more in shape that we can get. And so that was the point, like definitely the central governing theory, anyone listening should probably check that out and see just how in control of everything, including fatigue, including like failure to exercise, the brain is really in control.
Starting point is 00:20:03 Makes perfect sense. You mentioned the mental component of this earlier. Have you guys read the book Stealing Fire? Yeah. Go read that book. It's a great book. Stephen Kotler, right? Yeah, Kotler wrote that. Sometimes the author name pops in
Starting point is 00:20:20 and then you go, wait, was that right? Basically, the whole concept of the book, though, is that like doing extreme physical tasks is kind of automatically presencing. And so like ice bath, if you're in an ice bath and it's 16 degrees, like you're not thinking about your bills and the fight that you got in with your girlfriend and whatever else. Like you're not thinking about past. You're not thinking about the future. You are very much kind of automatically in the moment, in that moment, kind of, you know, meditation. Basically, the point of it is to like practice being present.
Starting point is 00:20:48 So it's kind of like an automatic meditation in a way. And I feel like there's mental health benefits to doing that. Yeah, absolutely. And that's the thing, you know, I, God,
Starting point is 00:20:56 I was, I was an idiot. I'm sure you guys saw Rogan doing the 20 minutes in the ice bath a while back. And I figured I can do this. Right. So I did 20 minutes in the ice bath and I'm like, Oh if rogan can do this i can do this right so i did 20 minutes in the ice bath you know and i'm like oh my god you know and it's like it's meditative
Starting point is 00:21:10 um except for like the last four minutes where i was trying to find out where my testicles were i've lost them yeah they're gone completely but yeah i mean you know and then you think about whim right you know this ability to just find that spot, you know, control, you know, control the autonomic nervous system and get into that Zen spot. And it actually really works. Yeah, totally. He talks in that book endurance to talk about like the guys who do the diving without the, what do you call that? Like free divers where they just dive without any kind of like air on their tanks. And like how some of those dudes can stay down there 10, 12 minutes.
Starting point is 00:21:48 And I'm like, what? I mean, like, you know, it seems impossible. But then in the book, they talk about, you know, scientifically how that works, how they're able to get to that point. You know, once again, once you get the brain adapted to certain things, it won't shut you off as early. It's crazy what those guys do, the free divers or whatever. Those guys are amazing.
Starting point is 00:22:11 Amazing. Can we compare and contrast the benefits of ice bath versus sauna? It's like they're both temperature regulation things, but they're probably the same in some ways and different in others. Can you shed light on that? Totally, yeah. Again, this is kind of end of one. I've looked at the research on this one. I think, you know, heat shock proteins for the sauna are really kind of one of the benefits
Starting point is 00:22:31 there. Now, one of the things that I do like about sauna, and again, I do both, is really the long-term benefit of insulin sensitivity. So you have this immediate spike in blood sugar in a sauna, which is really more just a function of dehydration. But we are finding that, you know, chronic use, and I use that in a good way, of a sauna can actually improve insulin sensitivity. So there's, you know, the heat shock proteins, there's the resilience, you know, there's all of that. And then, you know, there's the cold shock proteins, which are somewhat very similar, right? When we kind of look at those in the ice bath. So, you know, I think it's really just kind of bookending the whole thing, right? You get insulin sensitivity over here with heat, you get heat shock proteins, you get resilience, you kind of get the same thing over here on cryo, but you're getting more of the
Starting point is 00:23:18 inflammation resolution. You're getting better lymphatic drainage. You know, you've got the brown fat activation, which is really one of the best things that I think we really like about cryo. And just to take a step back for the listeners, when we're born, we can't shiver. So our body's only way to regulate temperature is to use brown fat, which when we're young, we have a ton of it. It's this brown, icky looking fat that's kind of around our shoulders, down our spine, around our liver and our kidneys. So since we can't shiver, if we're a baby, we get cold, our body just starts activating that mitochondrial rich brown fat, which converts all fuel into energy. So then we have more heat. As we get
Starting point is 00:24:00 older, we lose some of that. So the more time that we spend in the cold, the more we activate that brown fat, the more energy that we're using, the more fat we're burning. So there's a ton of research on this idea that cold immersion therapy is actually good for weight loss. One research study I said said you could burn up to 800 calories just trying to thermoregulate coming out of the ice. So, you know, again, each person's unique. So, you know, that could range, but it's still a significant amount. Like your body takes a while to heat up. So, you know, there's some, again, just to answer your question, Doug, I think there's some really fun components to each one. And when you pair them together, I think it kind of makes
Starting point is 00:24:39 for a lethal combination. Wait, so if you get out of an ice bath then and you step into a warm shower and you just into a warm shower and you just heat yourself back up, do you lose that benefit then of not heating yourself up naturally? Yeah, which is why one of the things that I've been focused on over the last, you know, kind of couple months is I get out of the ice. And so I'll do ice twice a day now, but I'll do ice before my afternoon workout. And it's kind of cool, man. Like I know my energy is through the roof when I'm working out. I've got all of that mitochondria activity going on. Like I can push longer, I can push harder. Um, I do go into it a little bit slower, so I don't injure myself. You know,
Starting point is 00:25:16 that's the one thing if, you know, if you guys are listening to this, uh, you know, don't go, don't go max out on your squat after getting out of the ice, uh, but, you know, slowly get into it and you just recognize that you can push longer and harder. You, I just get better workouts. It's, it's some pretty cool shit.
Starting point is 00:25:32 That is really cool. Do you ever do the opposite and do sauna before you work out, depending on the type of workout you're doing? No, but I should do that. It's probably a really cool experiment. To see the difference. Yeah.
Starting point is 00:25:43 I feel like I'd feel really good. Get out of sauna. You're all like, and they're just ready to go yeah warm up easy i see that i see the advantage of doing the cold before because of what he said you know you know the brown does scientifically prove to have more mitochondria than the brown i mean than the white so uh makes me curious if if our lifters if i did that with them what would would happen? You know, like would they have more energy and more, you know, during these brutal workouts that I put them through? So curious. Well, let's send you guys a tub, and then you can test it,
Starting point is 00:26:15 and we'll do our own clinical. You got to get that in. We don't need an FDU. What's that? You got to get it in. Travis is at Little Orion University. That's where all of his whole team lives. I will do the research for you.
Starting point is 00:26:29 I'll try the best of our ability, what we have. I would love to. All right. I will send you one. That's awesome. Cool. I hope my lifts – if you're lifting, boys, get ready to get cold. You mentioned brown fat and how it relates to
Starting point is 00:26:46 kind of like infants and it just immediately got me thinking about evolutionary how many survival mechanisms we've we've built into our body that we just don't use anymore like an infant has the ability or does not have the ability to shiver but automatically starts burning brown fat to stay warm. And the fact that we, if you walk outside or you like live in a place where it actually gets cold, not like Southern California, it must have been so brutal trying to survive a winter. But is that really like the role, even as we progress in age of brown fat, like what is the mechanism at play and why is that so important for kind of converting that? We talk about fat loss, but what is the role of brown fat? What is the mechanism at play and why is that so important for converting that? We talk about fat loss, but what is the role of brown fat in our body?
Starting point is 00:27:30 Shred family, if you're enjoying the episode so far, and I know that you are, I want to direct your attention to completehuman.com forward slash cryo. That's completehuman.com forward slash cryo. Evan DeMarco, the man you are listening to rap about all the benefits of the cryo tub as well as what ice baths and cold immersion therapy can do for you has created the code shrugged 15 so you can get 15 off both the commercial and residential cryo tub each tub is handmade from reclaimed wood and 100 pure copper and sealed with a natural flaxseed oil for a look and finish that is beyond compare. The self-cooling system and three-stage filtration make the Complete Human Cryo a must-have for
Starting point is 00:28:13 any home or gym. Complete Human Cryo will help you improve your testosterone, lose body fat, improve your immune response, strength gains, and lymphatic drainage, I cannot recommend you head over to completehuman.com forward slash cryo anymore, and then make sure you're using the code shrugged15 for 15% off both the residential and commercial tubs. Friends, let's get back to the show. We talk about fat loss, but what is the role of brown fat in our body? I mean, I think it goes, there's a lot of different roles in it. And what were, there's a really cool rat study. And I love rat studies where these rats were engineered to have a small amount of brown fat. And then what happened is they
Starting point is 00:28:56 started exposing the rats to cold. And then they found that the rats lost more weight and increased muscle mass and were able to develop more brown fat. So it's one of those things that we think that we lose it because it no longer serves a biological process because we can now start to shiver. But the truth is that brown fat and all of that mitochondria, mitochondria dysfunction is one of the biggest things that we know is a road to metabolic inflexibility, metabolic disease, a lot of the things that
Starting point is 00:29:26 we're doing, a lot of the things that we suffer from as a country. So if we've got healthy stores of brown fat, we've got more mitochondria, mitochondrial biogenesis, we're going to have better muscle mass. We're going to have better muscle protein synthesis. We're going to be less prone to sarcopenia. So all of those things that kind of, you know, allow us to fall off of the aging cliff as we get older, the more brown fat that we have, the longer we can kind of keep that at bay. And we talk about that kind of concept of inflammation. Well, I think brown fat is one of those things that really is essential to keep that inflammation process at bay. Yo, we're talking about getting cold and then working out do you see any any similarities or differences between like going for a jog when it's like 25 degrees out in a t-shirt
Starting point is 00:30:09 like you're working out in the cold is that same same but different or not the same at all you know that's a great question i i think of working out while you're cold i don't know about that um and and i i think anybody who wants to go for a jog when it's 25 degrees out should have their head examined anyway. It's like cardio in the cold. Like what? No, it's a double whammy. That's a really interesting one,
Starting point is 00:30:34 Doug. I would say working out cold would put you at a slight, you know, risk of injury. If you're, you know, like if you look at like Dr. Keith Barr,
Starting point is 00:30:44 what he's saying, like it would be that I was especially depending on what you're doing that would be the question it's like more working out as a broad term but like for us if we're doing like you know squats or power you know clean jerks snatches that would definitely put you at risk for sure i'm thinking like a 30 minute bike ride yeah yeah i think that'd be all right you just want to go through a full range of motion you know i would say yeah and honestly even like david sinclair and his research was talking about just you know don't put a jacket on and go walk outside in the cold and i think that you have that brown fat activation but you know to travis's point like yeah don't don't go do a crazy workout
Starting point is 00:31:19 in the cold because you're gonna you're gonna kill yourself. You bring up a really cool term, inflammation. I feel like you just named this show. That was awesome. Yeah, I need to know your thought process in this, and I know this is going to kind of relate back to testosterone and especially men as we age. Where did you come up with that term?
Starting point is 00:31:43 Is that an Evan DeMarco? No, I wish. Really, inflammation has kind of come out of the idea that aging is a disease. We don't have to age. And what happens, especially here in the US with our omega-6 to omega-3 ratio pro-inflammatory diets is that, you know, basically we know acute inflammation is good. Strava said you work out, that inflammatory response allows your muscles to grow back, you know, bigger, stronger. But if we can't resolve acute inflammation, it becomes chronic and then chronic becomes disease. And that is that inflammation pathway. So if we're able to, through all of the things that we know, diet, exercise, nutrition, cryotherapy, allow our body to actively resolve acute inflammation before it becomes chronic, we don't go down, if we don't have that long-term metabolic process of going from acute to chronic,
Starting point is 00:32:47 there's no telling what we can do. I mean, you know, really 140, 150 years old, it's very, very feasible. And if we think about sarcopenia, which is age-related muscle protein breakdown, or our inability to synthesize protein, like most of that comes down to that pro-inflammatory you know existence that a lot of people have especially here in the u.s here even in our the age that we're in right now that there will be more and more people at least hitting the 120s is like the latest research is so 140 150 i mean i can see it. So especially where things are going. Similarly. Yeah.
Starting point is 00:33:27 And, you know, again, it's like if we get in front of the inflammation, that's what it takes. Like allow our bodies to return to homeostasis in a relatively quick time frame the way that it's supposed to. The sky's the limit. And then it's just a question of, you know, will our brains continue to function at 140? I think our brains would. I think our body goes kind of with the brain. I think the key would be to keep the brain, you know, fresh. And I think like what you're doing with like the cold, water immersion, I think is a great way to keep your brains.
Starting point is 00:33:59 So like really the body, it appears, is following the brain. And so the key would be to keep it sharp. That would be one of the keys for sure. If you read, like, we had when we had Dr. Rady on, he's talking about a lot of anti-aging now and how important it is to stay active and to stay engaged in learning. And that really keeps the brain – if the brain stays active, the body might very well follow and vice versa.
Starting point is 00:34:25 Yeah, and we know that brain-derived neurotropic factor comes from exercise, right? So if you're, you know, if you stop working out and you're sedentary, your brain's going to start to follow, right? And I mean, look at, look at the model here in the US. You work, you work, you work, and then you retire. And what are you supposed to do? Sit around on the couch and do nothing? So that lack of activity just sends people right off a fricking cliff. I'm not retiring ever. I'm not practicing. Yeah.
Starting point is 00:34:48 Don't practice thinking. Exactly. Dude, how does testosterone, that was like our initial, the initial reason I, I reached out and wanted to have you on, but we start talking about the aging process.
Starting point is 00:35:03 Testosterone is like a, just a massive piece of the conversation. And I feel like you have been in this game long enough and tried so many things. How have you kind of like counteracted and really stayed you, like lean, strong, staying mentally in the game? And how has testosterone and your thoughts on that, like through the research and just in your own exploration, how have you stayed on top of that game throughout the years? You know, I find that it's a large quantity of donuts and compulsive masturbation.
Starting point is 00:35:42 That's right. I feel like that's a good start. Yeah. Here's the thing, right? I'm a guinea pig on myself. It's the end of one. But the bottom line is I've always been active. I've always lifted heavy. I've never been hypercardio-focused.
Starting point is 00:36:04 And so that's the start, right? All of the research says the more white fat that you have, the more overweight you are, the more obese you are, the less testosterone you're going to have. This is simple math, right? It's like, you know, fix that problem first. So now if we get into good lifting programs, especially like the stuff that you guys teach, we're going to start to have those instantaneous improvements in testosterone. You work out, your T levels go up. And the research shows that it's just for a small amount of time, but the long-term benefits of working out on a consistent basis are going to naturally
Starting point is 00:36:40 increase those. Supplementation is a huge thing for me. And I love fenugreek, right? Like there's a ton of clinical research that shows that taking that has a demonstrable impact on our testosterone levels. Cryotherapy, right? Like that does it. But it just boils down to sleeping well, lifting heavy, eating clean, and doing the things that we all know we need to do, but oftentimes we'll relegate, especially you guys talk about dads, right? Those are the first things to go. We got to take care of the family. We got to earn the paycheck. We got to do all the things that are for other people instead of ourselves. And if we can take, like I said, I take an hour and a half every single morning, that just for me and you know i mean my t levels are between 900 and a thousand you know and i test that pretty
Starting point is 00:37:28 much every month or every two months and i've never i've never done um injections i never will uh that's not true i'm never going to say never but i feel like i can keep those numbers consistently until i'm 150 yeah wait so what does that morning protocol look like and how does that relate to testosterone? So, you know, eight minutes on the power plate, that vibrational plate therapy. So, you know, I've been sedentary for four to five hours or as long as I've slept. So, you know, I've got some lymphatic blockage. So that just kind of helps move things, you know, to start moving things around. around plus it's great for me i'm the worst at mobility training you know like when i bend over to touch my toes it sounds
Starting point is 00:38:11 like a two by four snapping so just doing that uh kind of helps limber me up then i go into the sauna for 45 minutes uh then i go into the ice for 10 minutes um then i use red light therapy photobiomodulation um this is one that I've just found. This is kind of fun. This is intracranial photobiomodulation. Wow. That is a fun toy right there. It's a blast.
Starting point is 00:38:35 That's like the thing we got hooked up with over at Halo or something. Yeah. It puts some fun stuff on us out there. Well, let's talk about that. What is that? Yeah. Let's dive into that one. This one is super duper cool. So, I mean, we about that. Like, what is that? Yeah. Let's dive into that one.
Starting point is 00:38:46 This one is super duper cool. So, I mean, we've all seen red light therapy, right? Yeah. So, this is intracranial red light therapy, and then it's got a nose clip that actually beams red light therapy right up into my nose. Really fascinating research on, you know, Alzheimer's, dementia, beta amyloid plaques and tangles. And that's one of the biggest
Starting point is 00:39:05 things that we have to worry about, right? These phones are the worst things in the world for sleep issues and summarily what's going to cause a lot of these cognitive decline problems in the future. We were just talking about that yesterday. People ask me, what's the best thing you can do for your health? I'm like, charge this in a different room literally give yourself an hour at the end of the night don't watch a tv don't look at your phone you know read a book you know i know that people forgotten what those look like but you know these things you open them up a little bit they're made of paper um don't do that because that you actually have to read it you have have to read it. You don't have someone read it to you. Yeah. Now someone reads you the book.
Starting point is 00:39:50 Which, guilty, I do a lot of that. A ton of it. But if you can detect your night, you know, the blue light activation turns on that cortisol switch, shuts off the melatonin switch in your brain, so we don't have good, healthy sleep. And what we're finding, and all the research is showing, is that we've got this glymphatic drainage, right? The glymphatic system. So the cerebral spinal fluid just kind of runs up into your brain and goes spin cycle and all those beta amyloid plaques and tangles helps clear those
Starting point is 00:40:12 out through the lymphatic system. So if we don't get good, healthy sleep, we're just fucked nine ways from Sunday. But the research on this has been shown in a clinical application that it's helping reverse the accumulation of beta amyloid plaques and tangles. My grandfather had Alzheimer's. So far, none of my other, none of the rest of my family's had it, but I just want to be preventative. Yeah. At what point is the crossover between having like a really good morning routine with all these, you know, all these steps that are, that have their benefits and, and having only four or five hours of sleep per night? At what point is it more beneficial just to simply get more sleep and maybe push that to a different part of your day? What are your thoughts?
Starting point is 00:40:51 That's a great question. It's funny. I've gone to the sleep study clinic here in UC Davis. I've got to work with Dr. Hugh Black on some things. When I was younger, I could do four to five hours, no problem. As I get older, I'm finding it hurts a little bit more. So yeah, could I sleep a little bit more? Probably. Would I get as much done? No. So it's more a function of the things that I want to do and I want to accomplish with everything that I've got going on. So yeah, it's a, I could probably,
Starting point is 00:41:27 it's a great question, Doug. And to be candid, I should sleep a little bit more, but I offset that with a lot of the things that I do every morning to kind of keep me healthy. I was also in that book in the endurance. Cause you know, you mentioned intracranial, but you're talking, you know, the red line, but now there's an inner, there's like this thing, it's like the intracranial almost but you're talking, you know, the red line, but now there's an inner, there's like this thing, it's like the intracranial, almost like electric stem, where you can actually stimulate certain aspects of the brain, and it, you know, if I told you,
Starting point is 00:41:52 I don't know if I've told Doug and Anders about it, but it seems to be fairly amazing for lots of things, like you can stimulate your ability to learn, you can stimulate your ability to learn something, a new movement um you can stimulate your your your pain receptors so like a lot of a lot of cyclists are using it to like push out you know their ability to perceive pain and so they can you know their fatigue is like i mean they're um they're where they fail is a lot further out and so i don't know if you've heard about that because i'm definitely interested in digging because obviously they can be,
Starting point is 00:42:28 and it's, you know, it's not like, it's not perceived as like illegal by the, you know, by USADA. So I'm definitely digging and interested. Yeah, I've seen some of that. I've seen, you know, like, and that's definitely one I want to try. You know, I've done interfecal stem cell therapy,
Starting point is 00:42:46 you know, so basically injecting stem cells into my brain through, you know, through my spinal column. You've done that? Mm-hmm. And what, what did you experience?
Starting point is 00:42:55 I'm so digging this. Yeah. You know, it's, it's one of those, I think you definitely, you notice a difference. Is it,
Starting point is 00:43:03 you know, did I go from like, you know, myself to Albert Einstein? No. Um, you know, uh, I went to, I went from like myself to maybe Anders Varner. But that's pretty darn smart. Small job. Sounds like a lot of money for not much benefit there. Can I get a return? Take these back out of me. I mean, it's, it's a, it's a painful experience, obviously. I mean, you're basically doing an epidural, but it's, um, you know, I love stem cells and you guys have had Dr. Amy Killen on the show. I mean, you know,
Starting point is 00:43:39 she's kind of the, uh, she's the stem cell genius and, you know, she's injected me a couple of times. Um, I think she's got two or three P shots on me so far. So I'm a fan of anything stem cells. And I think that, you know, just looking at how are we utilizing stem cells to heal the body is one of the next frontiers in health and wellness. Yeah, definitely. Can we talk more about the P shot? Totally. Dude, tell me all about it.
Starting point is 00:44:03 Is that thing, what's the the benefit there and what's the experience like? Well, the experience is interesting. So the P-shot is, in the beginning, it was just basically taking your own PRP out. So you'd extract your own blood, centrifuge it, get the PRP and then inject that back into the penis. And the idea is, you know, again, the vasculature of the penis is very similar to that of the heart. And Dr. Killen talks about it all the time. Your junk is like the canary in the coal mine. So if you're suffering from atherosclerosis, you know, basically all of that plaque in the arteries, you're going to notice that first in sexual performance. So by doing this, you're actually allowing that PRP to open up the vasculature, start to attack that, uh, those plaques, you know, the plaque within the arterial
Starting point is 00:44:50 wall, break that down a little bit. So you, you know, you just have better sexual function. Since then, the P shot has really evolved into something a little bit more where you're using exosomes, you are actually using stem cells. So there's a little bit more that goes into it. So it's kind of gone like the P shot on crack or or on steroids. And again, having done it a number of times, I can tell you that it is an amazing process. And let's be honest, right? Like as you have atrophy in that area, it becomes harder and harder to reverse it. So it's better to just preventatively deal with it. You know, use the gains wave therapy, use the P shots, you know, use all the tools available to us because what's the point of living to be 150 if I can't get a Woody? I don't want to. Yeah. It's not, it's not the scary thing is not dying early. It's having to stay alive
Starting point is 00:45:40 for the rest of the time. I don't want to live one day i don't want to live one day past i can't you know have an erection like the minute that happens i'm like come on that's enough we're done yeah or if you have to wear a diaper bro we don't want that let's let's change this topic yeah go ahead travis i just going to say it was TDCS. It's like transcranial. It's not intracranial. It's transcranial. It was the actual term.
Starting point is 00:46:14 Anyway, that was it. It was like TDCS. For anyone who's curious, it's transcranial direct current stimulation. It's a noninvasive painless brain stimulation treatment. But it does a lot of cool stuff. So we're listening. I would look it up and like, I'm,
Starting point is 00:46:27 I'm going to, but yeah. And any coaches listening, don't look it up. I would, you don't. Yeah. Um,
Starting point is 00:46:33 I want to go back. I, what was the name of the supplement that you were talking about? Uh, that's, it's very close to increasing testosterone levels. Yeah. Can you dig into that?
Starting point is 00:46:43 I've, I've heard of it, but I've never really got like a full breakdown of what is happening and why it's so linked to testosterone. So, you know, it's just one of those products. It's kind of been an adaptogenic herb that's been around for a long time. And it's been used, interestingly enough, it was used in lactation support for women. So when I started working on prenatal vitamins years ago, I was building like these pre and post pregnancy products. And this particular ingredient had a lot of research on supporting healthy lactation for women. And then you kind
Starting point is 00:47:17 of took a step back and you recognize, well, that there's some mechanisms of action in there that, kind of lead to some better testosterone. And so then all of a sudden the, the T community got around it, like men's health. And so there's a product out there called AlphaFen and they've done some really amazing clinical research on this one. And it was, I want to say it was six months of daily supplementation and the average increase in testosterone was like 180 points. And, you know, it's, it's somewhere in that ballpark. So don't quote me on that one, but it was a really, really cool clinical research study. And what they, what they did was rather than just kind of going with the low bioavailability, you know, off the shelf type of herb, um, they microencapsulated. So they created basically a phospholipid. So you have better absorption, uh, better bioavailability, and yet just that alone really has been shown clinically to increase testosterone levels in men.
Starting point is 00:48:10 That'd be like the only product then because like a lot of that stuff that you used, you know, tribulus and all that has been shown not to, correct? Correct, yeah. So that would actually be one that would. Good. Yeah, and, you know, I'll email you guys and you can share with you know the uh you know the clinical research on that one because it is pretty profound and you know again i mean you can go to the gas station and buy all those testosterone booster bullshit and that's you're just wasting your money totally yeah i know god was it was um dang charles pulligan is the one who used to talk about you know the tribulus back in the day and i
Starting point is 00:48:45 like so like i was a weightlifter at the otc and i bought some i thought i was being dirty i thought i was like i felt actually guilty that i was like cheating a little bit now look back and i wasn't doing anything you know yeah yeah so all that guilt was all probably do is probably i mean i had less testosterone because i was feeling anxious about what I was doing. Way to go, Charles. No offense. I mean he's dead though, so I didn't know. So he's a good dude.
Starting point is 00:49:13 He was rolling at one thing. Yeah. Well, whatever gets people's foot in the door, maybe the benefits of helping them just start moving in the right direction. He helped me in a lot of ways, but that one was wrong. And look, I mean, you know, again, the placebo effect is huge, right? That's why I think most of the time, like, double-blind, placebo-controlled clinical trials don't really show the end results that they want because, I mean, we know that placebo is real. If I think that I'm taking something that's improving my testosterone guess what i'm improving my testosterone
Starting point is 00:49:49 and is it going to be the same as you know injections about winning a game improves your testosterone like do we see this yes it's just the the idea that you're doing something where you're beating another person because it's so closely linked just to competition. Like there's many ways that you can do it. And the belief that you're getting better or have the ability to win something, it definitely helps in some way. Central governing theory. It's like the brain controls so much. Like we feel like we can control so much about the brain man i feel like it is like
Starting point is 00:50:25 that that next place where the where researchers need to delve but it's just so far out there you know the brain we know really we need so little about it it's like that's where we need to go though if we really want to push things i believe well and think about like wim hof right you know a guy can sit there in ice for two hours. You know, that's the brain. That is purely the brain. So if he can control his autonomic nervous system, you bet your ass you can control your testosterone levels. Like, you know, how do we do that? And what are the functions of doing that? Well, I mean, those all need to be researched and protocols in place, but I mean, Travis, you're spot on. It's all up here. Yeah, I totally believe it. it you know as a coach like it's the brain i hope that in the science goes starts focusing more on that so it's the hard step though it's the hard one because
Starting point is 00:51:12 it's so hard to get to but that's where we're gonna have to go um dude i want to fast forward to kind of like the the future project that you're working on down in New Mexico. Um, this is, this is as we, as we wrap the show up, I just want our listeners to be aware of like what, what a vision of the future can look like. Um, if, if, and I know you haven't like launched the entire thing, but just laying out like what you can of, of property and everything you're working on down there, uh, for food and just creating like the Mecca of health. Yeah. So, I mean, let's be honest, right? We still need to eat. Maslow's hierarchy of basic human needs, you know, we need food, clothing, shelter. But as a parent,
Starting point is 00:51:57 I feel like it's my job to make sure that I leave my daughter a better place. And we are at a tipping point, right guys? I mean, let's be honest. We saw, you know, the disruption of the North Atlantic current, like two weeks after 80, what was an 80 billion ton chunk of ice, you know, pops off a Greenland. You know, we've got, we've got forest fires ongoing, just nonstop here in California. Like we are kind of in a bad spot. And so what I wanted to do was really kind of look at some of the issues that we're facing in food supply is I think that's going to be a major one that we see in the next five years. Regenerative agriculture, as taught by the Alan Savory Institute out of New Mexico, which is basically just holistically managed food sourcing.
Starting point is 00:52:41 How do we not utilize or how do we not go down the road of these massive feedlots, which are environmentally toxic, but use regenerative agriculture to revamp the land, to reverse desertification and increase grass-fed beef supplies for the world? So I kind of got excited about this. I'm like, well, just like I did at KD Pharma, I want to own the entire value chain. So we went down to New Mexico. We recognize that there's some amazing tax benefits down there, some amazing tax credits. So purchase some farmland, installing our own slaughterhouse down there, and then basically focusing on raising regenerative beef. In that, the next step on that one is a partnership, which we'll
Starting point is 00:53:27 actually talk about on an ad that you guys are going to be running here soon, which is another food prep company. So basically taking all of that food that we're growing, bringing it directly to the consumer. Now here's something that's really fucked up about this. 60 to 70% of the cost of beef that you guys pay for when you go to a restaurant or a grocery store goes to the broker and the auction house. So the rancher gets such a small percentage of that. He takes his cow to auction, the broker buys it. From there, it gets butchered and sent down the road. So the consumer and the rancher pay the most within the value chain for beef and make the, and the rancher makes the least amount. So we want to fix that, right?
Starting point is 00:54:09 We're going to get rid of the brokers. We're going to get rid of the, you know, we're going to get rid of this kind of auction house concept. The rancher is going to make more money, which means that the government has to subsidize beef less, which means our tax basis for subsidizing that goes down. So I wanted to deal with the economic infrastructure as well as the environmental infrastructure. So it takes about 18 to 24 months to have like a full supply chain in place for this one. But yeah, we'll be launching our own
Starting point is 00:54:38 protein boxes. We'll be launching our own direct-to-consumer meal stuff, but it's all based off regenerative agriculture, knowing that we have to fundamentally fix the way that we eat for health. We have to fundamentally fix the way that we grow our food, and we have to fundamentally fix the economic supply chain within our food supply. What is regenerative? What is regenerative like beef? How do you regenerate a cow once you kill it? Regenerative is actually more of environmental piece but that's a good question so alan savory who was a ecologist
Starting point is 00:55:12 out of africa originally just lamb blasted the beef industry he said this is the reason that desertification is happening this is the reason why we're losing all of these grasslands all of these natural you know and and it's just being replaced by desert. And then ultimately his research led him down the road to think that that's actually not accurate. It's the way that we grow beef. And so he started to look at the way that herd animals existed long before domestic agriculture. And basically what happened is these giant herd of cows or buffalo or whatever, they would clump together in tight packs and they were nomadic. So the tight packing was designed to protect them from predators and they would just move from place to place to place. And that
Starting point is 00:55:54 constant tilling of the soil, as well as the dropping of the fertilizer from everything that they ate, allowed the lamb to regenerate quickly. But what we do is we pack thousands and thousands and thousands of cows into these feedlots. They're constantly dropping all of that shit, and they're basically making the land toxic. So you can't regrow anything there. So regenerative agriculture is really this process of moving cattle quickly through specific areas,
Starting point is 00:56:22 allowing their numbers to churn up the soil but then also fertilize it with their stuff and just keep them moving along it's new mexico bigger land exactly oh that's great and we found like alan savery has worked with like villages in africa that were just desert and within two years you have these thriving grasslands simply because of regenerative agriculture. So there's an environmental aspect that says that we can reverse climate change by using cattle. We can reverse climate change by using agriculture and we don't have to suffer through some of the issues that we're dealing with right now. At one time I think and hear these ideas or watching a documentary. I actually went down to Costa Rica one year and spent a couple nights at a completely 100% sustainable farm. All the meat
Starting point is 00:57:14 that we ate at the, it wasn't really a resort, it was like a camp, but big farm, whatever, however you would describe that. But in the sustainability process, it was like, we cook all of our food, all the fat from the cows and the animals that we slaughter here gets turned into soap, all of the like, everything's solar powered. And it was just this like, Mecca. And I remember just being like, I want to live in this place. Like it seems so awesome to know exactly where everything's at. And the, one of the biggest draws was like, if you have a, a skill, us fitness, me being a fitness coach, I can come help do fitness things here, get people in shape. And they were like, you can come for free because you actually have a skill that pushes the conversation forward.
Starting point is 00:58:02 And I was like, why don't we have this? Why isn't this like a normal thing? And then as I started to think about like the number of people that walk around this planet, like how large can a system like this grow to just because the sheer volume of human beings that need to eat on a, on a daily basis. Is it possible to ask that? Because that's the second project in New Mexico. And so I had this idea based off what Elon Musk did with that tiny home, the boxable tiny home.
Starting point is 00:58:38 I'm like, well, wait a sec. Why do we all need to live in 6,000 square foot homes? Right. We just don't. So phase two of this is we take the regenerative agriculture process in New Mexico, and we've already specced out a couple
Starting point is 00:58:52 plots of land. So we'll build small home communities that are 100% off grid. Every home is solar. The whole community is built off of solar. And then we actually centralize work areas, right? So you have your small home, but in the center these you know you've got your restaurants your bars your we work areas so that you know tech can work there it's 117 000 is that's the poverty level in san francisco if you make less than 117 grand you cannot afford a studio apartment like that is batshit crazy yeah so why not give these tech industries the ability to hire quality people put them in a place where they can own a home they can exist on you know sustainable agriculture everything's shipped within it you know within a
Starting point is 00:59:36 small amount of space you have community and you have these kind of places right and i think the issue with costa rica is it sounds great but then you're kind of removed from civilization. So how do we take that. This is like where I want to live and the culture of the people and the land and the food and how it's all integrated. And then it was like, oh, but I'm in the middle of Arenal right now. Like there's a volcano over there and I'm in the middle of the jungle. How is this going to work in San Francisco? It's just, there's, it's not possible. And Travis, don't worry. That San Francisco life is coming to us here in North Carolina bud Apple's moving in right down the street from me right now and it's coming is it really
Starting point is 01:00:30 oh yeah terrifying the people are coming it's going to be a mess around here oh dude California is a failed state so then North Carolina is going to follow it but here's the thing your house will be worth it.
Starting point is 01:00:46 Some of these other states are smart because they offer the tax incentives. I remember Rick Perry. Say what you will about Rick Perry. I don't know if he's a Rhodes Scholar, but he came to California 10 years ago and he starts recruiting all of these dot-com companies, all these tech companies. Come to Texas. No state taxes.
Starting point is 01:01:04 Your employees can live a better life. Was it Jerry Brown at the time in California? He's like, they'll never do that. In the last three years, California has lost 208 companies with aggregate revenues over a billion dollars. So if tech is the largest industry in California, followed by agriculture, which is now suffering from all of the fires, where's all of this business going? And then you've got the entertainment industry, which is leaving California, too. Like, Netflix just built a billion-dollar studio in New Mexico. Seriously, California is going to be like Detroit in five years. Good thing we got out, Doug.
Starting point is 01:01:41 I never thought I'd be so happy about getting out, actually. I know. Once COVID hit, I was like, holy shit. Like, I'm glad that I about getting out, actually. I know. It's really weird. I was like, holy shit. I'm glad that I left California. I can't believe this. It's so weird. When they shut down the beaches and you couldn't surf, you were like, what the –
Starting point is 01:01:54 that's the only reason why people live there. What is that? And what would you do if you couldn't surf? Well, one, I would have owned a gym, and that would have sucked. And then you take away the most fun thing you can do while living there, surfing, and that would have sucked. Then I would have realized that I was living in a 1,000 square foot townhouse. That would have been even worse. I was 3,000 miles away from my parents to be able to come help.
Starting point is 01:02:20 I would have been in a legit depression, probably like most people. And then on top of it, you're paying California taxes to not be able to do anything that you want to do. Like if you're a small business there, they're just raping you every step of the way. I won't do it. I won't do it here either.
Starting point is 01:02:39 Even if I were a billionaire, it's just a sheer, like it's the principle. I want to rewind real quick. Evan, like, it's the principle right now. I want to rewind real quick. Evan, you've done many things throughout your career. What was the original motivation to start Complete Human? Yeah, great question, Doug.
Starting point is 01:02:59 And I think you kind of hit the nail on the head. I've done a lot of things, and I've been fortunate enough to have a degree of success in my career. And I think I got to the point where it was time to do what I wanted to do based off of basically just being a parent, right? You know, the ethos of Complete Human is to educate and inspire healthier people for a healthier planet. And, you know, I recognize I spent all of this time in health. Yeah, I was pumping fish oil, you know, by the buckets down people's throats, you know, hoping to get them healthy that way. You know, I was going on amazing podcasts like yours, you know, trying to inspire people to work out and do all these things.
Starting point is 01:03:32 Well, what's the point if we do all this, if we build all these really healthy people and we still live in a toxic cesspool? Well, that's not going to do anything. So, you know, I wanted to create a company whose ethos was simply to pair the health of an individual with the health of the ecosystem that they live in and see what we can do about making mentally strong, physically fit, spiritually aligned people who have a mission and a passion
Starting point is 01:03:56 to live in a better world. And that was the thing. And it's like, I was fortunate enough to pair with Jana Breslin, who's absolutely amazing. Her passion for this project goes so far even beyond my own. And it's like, we just wanted to be a force of change in the world. And I guess as parents, like I said, it's our job to leave a better place, a better world. And I couldn't just keep looking at my daughter saying, well, I'm pulling fish out of the ocean in buckets just so that I can make a profit. It's like, it's time to change the model. We have to change the paradigm. And she's my inspiration to do something that's hopefully of immense value to just something beyond my line of sight. I want to make a dent in the universe,
Starting point is 01:04:41 as Steve Jobs says, and I want to do that in a way that allows people to live a better existence. Tell people about her book, too. My book? Her book. Didn't she write it with you? She did, yeah. Yeah, so Mia and the Go-Away Monster Spray was a book that I wrote, and all of the profits, 100% of the profits,
Starting point is 01:05:00 go to Operation Underground Railroad. So that's the other issue, right? Sex trafficking is a very real thing. And when we look at sex trafficking of minors, I can't think of a more deplorable human being that would get involved in that. And so, you know, outside of my own personal, you know, like it's just something that makes me angry.
Starting point is 01:05:18 So I'm like, I can't go to war-torn Chechnya and shut down these, you know, these sex trafficking rings. So Operation Underground Railroad can. These are ex-special forces, ex-CIA guys that will work with local governments to go into a specific area where sex trafficking of minors is a legitimate thing and they will break these things up. I mean, you've got some of the most amazing human beings who get involved with this company to end sex trafficking. So the only thing that I could think to do was to get to write a book and raise some money for that one. So Mia in the go away monster spray was kind of a story about my daughter and how we created basically lavender
Starting point is 01:05:54 water and sprayed that out or sprayed that around her room to get rid of the fake monster in her closet or the monster that she thought was there. So I'm like, if I can write a book that gets rid of the gets rid of the fake monster, hopefully I can write a book that gets rid of the, uh, gets rid of the fake monster, hopefully I can write a book that gets, gets rid of the real monsters. So, um, where can people find you? We're going to get links to all this stuff up in the show notes. Um, where can people find the, the cryo tub, uh, complete human, all things. Yeah. Complete human.com. You can check that out. There's a, you know, just click on the cryotub link. You'll see it there. It's a beast, man. It's awesome. You know, health and wellness is an essential part of what we need to do to, you know, to enjoy our lives, right? We're put on this planet to enjoy our lives. So let's get healthier. I mean, you guys inspire so many people to get off their ass
Starting point is 01:06:40 and get healthy. These are the tools, right? So I want to take your inspiration, pair that with the tools and allow people to get healthy. You can buy the book on Amazon. Yeah, you can find me on Instagram. Not that I do anything with that because I pay people for that. I love that. Coach Travis Mash. I just want to say I rarely take notes when we have guests. But when I do, that means I truly respect the person and truly interested in what you're saying. I took lots of notes. You're an amazing dude. I look forward to getting to know you more in the future.
Starting point is 01:07:13 So thanks for being on. Thank you so much, Travis. You know, I've had the chance to watch you with these clowns for a while. So, you know, you're in good company and can't wait to come hang out with you. You can show me how to back squat. Oh, I would love to. but actually.com or go to master performance on Instagram,
Starting point is 01:07:31 but really go buy that book and get rid of the real monsters with, you know, Evan DeMarco. That was awesome, man. Awesome. Doug Larson. Yeah.
Starting point is 01:07:40 Go buy the book for sure. You can find me on Instagram, Douglas Larson, Evan. Great to see you, dude. Always, buddy. Soon, in person. Soon. I know. One of these days. Crazy.
Starting point is 01:07:51 I'm Anders Varner at Anders Varner. We are Barbell Shrugged at Barbell underscore Shrugged. Get over to DieselDadMentorship.com where all the busy dads are getting strong, lean, and athletic. And for everyone, get into Walmart. Coming in November, 2200 stores. That means if you're at a Walmart
Starting point is 01:08:06 and you don't see my face on a box, you're at the whack Walmart. You need to go to the cool one right next door. Don't go to crappy Walmarts. Go to ones that take my face and put them on the shelves and performance nutrition. Get to the pharmacy. That's where we're hanging out. Friends, we'll see you guys next week.

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