Barbell Shrugged - Kyle Mauch: Stop Trying to Discover Your Purpose. Start Living Life On Purpose  — Feed Me Fuel Me #118

Episode Date: December 20, 2018

This week Jeff and Derz sit down with the founder of Athlete's Brand (@athletesbrand), Kyle Mauch (@kylemauch) and discuss what is truly possible! One of the most common questions we are asked as a result of our discussions is how you go about discovering your purpose. When you ask Kyle, he'll tell you that you're asking the wrong question. To know your purpose is to know WHY you were put on this earth. That is a subjective question that is usually left to the interpretation of those that you've impacted. If you knew WHY you were born, there would be no deviation from your path. You would do those deeds, accomplish those goals, without obstacle and no distraction. We all know that is not reality. Seeking purpose can give you a sense of fulfillment. A feeling of impact. Feelings often misinterpreted as purpose. ⠀ That is what Kyle does now for professional athletes and high performers. He guides them in clarifying their legacy. He helps them discover what they care about most deeply and assists them in building their legacy around that cause. While their social capital and influence is at its peak, his mission is to maximize that notoriety and create a legacy that will outlast their athletic career. However, it took a chance conversation with a mentor to help Kyle reframe the mission of Athlete's Brand into something bigger than creating charitable apparel. ⠀ The question we should all be asking ourselves, which Kyle has answered for himself is this: How can I deliver the biggest impact in the short time that I have on this earth? ⠀ When it is all said and done, the answer to that question should get you out of bed in the morning. It will guide the direction of your life and serve you as you serve others. Drop what you're doing, and listen closely as Kyle outlines what it means to live life ON PURPOSE!   – Jeff (@iamjeffthornton) and Mycal (@coachderz) ----------------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/fmfm_mauch ----------------------------------------------------------------------   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

What's up crew? In 2019, Feed Me Fuel Me will no longer be part of the Shrug Collective, so to stay connected with us, go to everything on FeedMeFuelMe.com. From there, you'll see all of our latest podcasts, videos, and everything we have going on social media. Thank you again for your support, and we'll see you next year. This is episode number 118 of the Feed Me Fuel Me podcast with our special guest, owner of Athletes Brand, Kyle Monk. Welcome to the Feed Me, Fuel Me podcast. My name is Jeff Thornton, alongside my co-host, Michael Anders. Each week, we bring you an inspiring person or message related to our three pillars of success, manifestation, business, fitness, and nutrition. Our intent is to enrich,

educate, and empower our audience to take action, control, and accountability for their decisions. Thank you for allowing us to join you on your journey. Now let's get started. What's good, fam? Welcome to another episode of the Feed Me, Fuel Me podcast. Darius and Jeff coming to you from Scottsdale, Arizona. And today we've got one of the OG guests of the show, the founder of Athletes Brand, Kyle Mock. What's good, bro? What's up, bro? How much, man? Thanks for having me on.

Definitely. I'm glad we caught you before you made your transition back up to the PNW. Fun times right now. Big move. Leaving the blissful weather of Arizona right now to the sheer cold and wet of Oregon. Not ideal timing. So a lot's changed since the last time we had you on the show, particularly not the rebranding of Athletes Brand. We'll dive into your mission and everything here in a second for those who don't know or who haven't been with us since the very beginning. But the reframing of your company has been a game changer this year.

But let's go all the way back real quick and cover what Athletes Brand is, what you do for those who don't know. And then we'll dive into the transition, this transitional year for you. No, we'll just start at the transition. So basically, I started Athletes Brand, what was it now? 2010? year for you no we'll just we'll just start at the transition um so basically i started athletes brand what was it now 2010 11 12 something yeah um officially in 2013 is when i started having it be a legal legal company um and it was originally started to be this t-shirt brand that we were helping athletes use their platforms to make a bigger difference, raising money and awareness through the sales of t-shirts that the players were designing. I've been doing that for the last five years now.

And then that kind of grew to the point to where we're within the industry. We've been pretty well known as being that company, you know, for players and agencies to be able to send guys to to do a shirt for a cause sort of thing right but then earlier this year uh kind of became that transition point um and that's where uh we we launched with a great kickoff to the start of the year um went into another shirt that ended up getting uh not not say canceled but it got requested to be moved and then that created this whole this domino effect of other players either canceling or moving because we were having to fill gaps and it just created this mess of a year as far as our shirts for a cause went yeah and so it did create kind of this panic mode in the back of my head once i saw the second one and

the third one like up in the air and now we're going two three months without doing what our company does selling these shirts and and and raising money for a cause and that's like that's what's keeping us going sort of thing and right and uh but then i went back um out to la and i was visiting a friend and had a chance to uh uh, meet with somebody like said before the podcast, we'll call him a mentor. Um, and he's a pretty well-known entrepreneur that is somebody that when they say that they're going to throw this massive goal out there that you listen and you really think that they're going to hit that goal right you know and so the way it went was kind of popping in um to his work getting a chance to say hi to him and that kind of moved for from a simple hi

like is he gonna say hi back i don't know like and uh he invites me in um asking what i do uh tell him on a company called athlete's Brand. We help professional athletes raise money and awareness for their causes. We help them build their legacy, you know, something like that. And he goes, okay, how do you do that? And I was like, well, basically we'll set up and design a shirt with them. I go through this whole spiel of how the athlete's brand portion works. He goes, what's your mission? I tell him my mission.

The mission was to basically we wanted to influence athletes to make giving back become as much a part of the game as the game itself. At that time was weeks after I had set this number goal. I wanted to reach 10,000 athletes, um, to make them like, to help them discover what their legacy was that they can go make that difference so they can make like, that was my mental goal. And I tell him that he goes, okay, it was how, how are you going to get there? Like, what are you doing this year to, to get there? And it's like, well, like I'm planning on hiring four employees. Like I need somebody to do data and analytics

and your social media person. He cuts me off and he goes, Whoa, he was, you just, you just told me well like i'm planning on hiring four employees like i need somebody to do data analytics and your social media person he cuts me off and he goes oh he just you just told me that you're building this company where you're trying to help make a difference like you want to influence 10,000 athletes to make giving back become as much of the game as the game itself you know like and uh he goes but then you're telling me right now that you're wanting to build like a Nike or an Adidas. And he goes, you're hiring people to build revenue. He goes, how are those people impacting what you're wanting to do with your goal? And immediately when you've been doing this for, I think that was six years at that point,

when you've been doing it that long, your your mind isn't going okay i believe you let's go with it you know it's it's immediately thinking like in self-defense mode in the way because you're attacking everything yeah yeah and i fully believe in everything i did with the athletes brand we've been doubling sales every year since the since the start you know like it's been a success sure and uh and for him to say that right then that that i'm building a company that's not what i'm building right you know in my head it's oh shoot well how do i defend this and so i listened to him and he described like his business his goals um kind of laid it out how he only has one person that does all of

their marketing and it's a multi-billion dollar company and he's got one person that he's got two assistants and those basically run everything else you know and he's got one person does their events and like you just got this small team yeah but then a ton of builders okay he's got dreams goals then he's got all these engineers that build the products that he's selling to help him achieve his dream his goals and he's very very very clear on what his goal is and the more i'm listening to him talking and whatnot and he goes i don't give a shit if my company fails he goes because i'm just going to rebuild something else to get to that goal he goes all i care about is how i get to my goal eventually i'm like damn like how do i

how do i have my goal be that crystal clear on what it is you know and and how how am i not getting there because in my head yes like that's that's what i want to do i want to change sports i do want to be able to help uh people discover what their legacy is because i think if we can get 10 000 people in general just crystal clear on what their legacy is what brings them fulfillment what their purpose like on on earth is to be able to make that big difference you know not necessarily what their purpose is but if if they had that do you imagine the possibilities of what could be done? Sure. You know, if you knew exactly what your strengths were,

what you loved to do, what brought you joy, you know, and what was that unique value about you that could change people's lives, even if it's 10 people, you know, the amount of value that you can bring to that. And so that's like what I had to start thinking about. And that next day, just to bring this whole transition around is i started thinking about like all right well how does a shirt how does selling a shirt help me reach my goal of reaching 10 000 athletes to essentially help them discover what their legacy ishmm and the answer was it can't like a t-shirt t-shirt can't influence right that many people to change right and

before we dive in numbers of the the growth that you're about to talk about you're only working with one athlete at a time right like per campaign correct yeah so the even though you've grown right right your your scale is still small so we've kind of changed our structure because of that okay so yeah so i just want to give people the the the context and the perspective for where you're about to go with the story right right before that it was we were doing 10 to 12 campaigns a year because I'd focus specifically. We put all of our energy into one person. They'd be doing two weeks, 14 days of reaching out to the media, every outlet that we could get to share their story.

We create this whole brand basically behind them based off of what their strengths are, their passions are and how they can make that difference. And when we were doing that, I didn't know that that was of value. I've been doing all that for free for the athletes for six years and now realizing, shoot, it was the conversations, not the shirt sales. The conversations were what was being impactful. That was what was getting the players to want to come to me rather than our competitors and it wasn't the shirt sales because shoot i'll like sevenly they they sell more shirts than we can they got a much bigger reach like they built

this platform you know they crushed it if you're gonna go do a shirt and you're just solely focused on raising a ton of money go to sevenly they're crushing it you know um if you want to do something that's going to change your life and be able to actually change however many just whatever your cause is people's lives then come to us because i'm going to be more focused on on figuring out a what's a cause that is reputable and that you're going to love and you're going to want to do for the next 30, 40 years? And B, I'm going to tell you what your own story is based off of talking to you, figuring out what are your strengths? What are your unique values, those skills and experiences that you've kind of grown from your story from the day you were born until today? You know, like that's the cool It's every single person in the world

has a different value set to bring. Okay, here you are. Nobody's lived the same life that you've lived. Nobody. So you have completely different experiences and skills combined that when you're gone, when you're dead, the world's going to miss it. They might never know.

We might never know that we miss it, but we do. Right. Because that'll never come around again. So that's what I try to help bring to light with the players is those values. And sometimes it's how they can help make a dent on Alzheimer's, and sometimes it's how you can just bring people joy in a sense. And I think I told you about Jerron Brown.

He's a wide receiver for the Seahawks. He was with the Cardinals last year. But he's a military brat, you know, him and his wife. They both grew up as kids in the military. And he just this last offseason, the NFL sent him over to Germany to go meet with the troops over there. And we were talking on the phone, and I forget what it was. Oh, it was bowling was the one that he kind of threw out there

that he was interested in. And it was about a two-hour long phone call. And long story short, it came to a conclusion that bowling wasn't the thing that he could make this just insane impact on, do it with ease, and love doing it every day but what he could was his story of having to move every couple years like he said he never like he finally had a best friend when he was in like sixth grade or something like that and he had to get up and move and there wasn't my space or anything like that back then where he

could just connect and stay connected right so he's never talked to the kid again. And that was his only best friend that he had from grade school. Because he is in different countries, in Puerto Rico and California and Georgia and all over the place. But how many tens of thousands of other kids going through that same scenario? He can connect with those kids in a way that nobody else can because he's achieved the impossible right you know he's that proof that you might have the card stacked against you in that sense of not having this normality as a kid you know but you can still be the one of the best football players in the world right you know he went to clemson and was a star at clemson like this it's

just this opportunity to connect with people and change lives in a way that, that nobody else really can in that sense. And so being able to find that, even if there's 2000 other people doing that exact same thing, if that's a strength, do it because you're going to make a massive impact in it, you know? So that's what we discovered. And that's what kind of led to this year was that conversation um with my mentor and then also uh kind of realizing um around that same time that our strength wasn't shirts our product that was going to change the world wasn't shirts it was these conversations it was helping players helping people discover what their legacy is

what's this thing that you don't have to die to find out what it is you know that you can live it today right and not just live it but you can build the shit out of that for the next 40 years you know so that's where we made this big change it's like we reverse ordered everything so instead of focusing on the shirt first making that our, and then having a video and having the conversation, that sort of stuff, being just a part of making a shirt and raising awareness. Now we have that conversation be that full circled, this is what our focus is. This is everything that we're going to put into it. That's the impact. If we can figure out what your legacy is today, then that is going to be the success. And now let's

get you going. Let's jumpstart that. We can design a shirt. We can film a documentary. We can set up some events for you. What's going to be that first step? So now the shirt is kind of this byproduct. So if we shoot a documentary at the end of the doc, we're advertising the shirt that was worn throughout it. And that's going to be able to raise the money to jumpstart if they're starting a foundation or if they're helping another foundation or whatever it is. So it's weird just looking at it from that perspective

was doing the conversations. I can do those one by one. I'm not going to do 10,000 most likely. But if I can do those one by one. I'm not going to do 10,000 most likely, but if I can do as many as possible, and that's where he was talking about the numbers, like just over a month after just like realizing this and putting it together at 700 and over 720, um, consultations set up scheduled. Damn. And it got to the point where after the first like 50 60 i started having to charge to get the consultation locked in um and that was that that was this big confirmation that shoot like i am on the right track right now you know it was reaching out to these players and

what was weird was it wasn't the players that I've worked with for the last six years. Right. It started with a football player that I spoke at this event out at the ESPYs. And that turned into another football player, into another teammate, into another teammate. So a guy that played on the team that I used to play with. And it was this whole different industry that I'd never fully tapped into. It wasn't baseball. It was crazy. But without having lived those last six years, building my business and chasing what I thought was my dream and my purpose,

and we can get into more why I do air quotes on purpose. But I think that that was all what gave me the opportunity to basically find what are my unique values, those things that create my story and my skill set and experiences and all that stuff and allow me to bring that together as what my relevant value is that thing that i can use today that's unique about me that's a value to me that can be able to tap into and make a difference in somebody else's life that makes my life more valuable yeah man man so it's yeah after that conversation with your mentor how long did it take for you to come around to that realization and what did you do like what was your process of coming to that realization like were you journaling how'd you

come to it no i just slept on it um did yeah slept on it and realized i don't i don't remember now if it's that night or the next morning but i just realized like shit a shirt's not going to allow me to achieve that goal it's it's a segue there maybe but i'll never be able to truly know if i've attained 10 000 athletes of impact in them based off of the sales of a shirt and so there there wasn't really any process to me outside of realization and then taking action once i realized that i literally like i truly believe it that that was me realizing what my legacy is right now you know it's it's that thing that I can really go out and build my life around and, and use all of my values and my skills and, and know how to accomplish it,

know what I need to accomplish. And it made it so crystal clear. And in the past, when we've been setting our yearly goals, um, of how much money to raise of how many cause campaigns to do all that stuff with that mission statement out there i never knew how to get to that mission statement i didn't i just i just assumed it was an impossible thing to be able to like put an exact number on but one day one day i'll be able to know like we're probably over 10 000 athletes impacted like that was my mindset because I didn't think it was possible to know like your reach, you know? But once, once I realized that it was like, it wasn't like this whole shirt sales thing was this conflict that I never knew

existed. Once I realized that it was, Oh man, if I can do one-on-one consultations, then shoot, just in the next year I could probably do a thousand for sure you know and then if i 10x that i could probably do 10,000 that's gonna suck it's gonna be a lot of work but i'm enjoying doing it it's gonna be really really tiring and really exhausting and whatnot but i'm enjoying doing it because i can see the impact that's being made i can visually see it on the first 30 that i did only one of them didn't end in tears really one of them it was weird what an asshole yeah like i did man yeah like the first few i felt like a dick what is like is there is there a question that you ask that creates the aha moment that triggers the emotion in that consultation?

Like, have you pinpointed, like, what the thing is for people? There's a process that causes it. And my background is psychology, and I've discovered that over the last few years that that is my strength and in marketing and everything that I do right now. And the way that I've structured what my question asking process is, is something I need to try to duplicate. Because if I can get somebody else that also has a good understanding of people to be able to follow that process, then it could be something where we could really 10X that. But I try to take people through an emotional roller coaster. In a sense, it's get to know them. And I don't want to make it sound fake because it's not.

It comes out naturally. But get to know them. And then I want to get everybody that's on the call. It's usually them and their spouse. Okay. In a really good mood and talking about really cool things. You know, like what are their successes right now? What are some cool things happening at home? What's around the holidays? What are you guys doing for the holidays? I really want to bring out good feelings.

And then we'll get serious and I'll let them know that we're going to get serious. You know, I'll say, hey, like, all right, I've got some questions I don't want to ask you. And some of them might be hard, but some are going to be really fun too. And then I'll just go straight to it. And, and one thing that I share that I usually, or that I always ask is share what your five best memories or favorite or ones that just make you feel, feel good, you know, the, from as long as early back as you can remember to today you know think on it take your time you know we're in no rush and usually those come out pretty quick you know those will come out in probably five minutes or so like we'll get through all those there might

be one that we dig into extra um but i got a good sense of figuring out which ones just based off their facial expressions the way that they say it Which ones actually have more emotion right behind them? Usually people talk with more excitement about something that I'll shoot. Yeah, you know like there's that memory Yeah, and they go into that a little bit more and Then after that once I see that there's there's nothing else that needs to be brought out of it Sometimes I'll give me two three more like if they're not very and it's nothing else that needs to be brought out of it, sometimes I'll be like, give me two or three more. If they're not very, all of them have to do with baseball.

Right. I've noticed that that's a common theme too is athletes will high school football memory, college, this play, this championship, whatever it is. They're attached to what they do. It is, and they're used to being interviewed about that stuff so that's where their head goes immediately okay is about football memories that's what people usually ask them sure so it's trying to get change their thought process then after that it's changing up the emotions to all right well what are your five worst or toughest memories that you can think of?

All the way back to the earliest that you can remember to today. And take your time. Like, if it takes 30 minutes, it takes an hour. It's totally cool. Just take your time, but you have to be real with yourself. You have to be honest with yourself. And if you can't be honest with me, then it's a waste of my time. It's a waste of your time.

And I don't want to be on this call anymore. Yeah. and it's a waste of my time it's a waste of your time and i don't want to be on this call anymore yeah and if you can't like that i think that that is the most important piece to our conversation is making them realize that they are wasting my time they are wasting their time they are wasting their spouse's time if they're not going to be honest about it because there's memories that people like to cover up sure but those are typically the most impactful ones in their lives and those are the ones that they need to get through and honestly those are usually the ones that they can use of value to help others that have those same situations right you know so there's been a lot of stuff that's come out in conversations um there's been admittances to well shoot there's there's been a lot of stuff that's come out in conversations. There's been admittances to, well, shoot, there's been,

I don't know how many I should say, but there's been a lot of stuff. Like there's been the darkest of dark stuff come out. But then there's also people that just struggle with coming out with negative things to say. Well, the two that come out to me in conversations that we've had were the football player with testicular cancer that didn't want to be the poster boy for that cause before you reframed. So that was a couple of years ago, if I'm not mistaken. And then there's the guy with Crohn's.

Yeah, a couple yeah yeah who you know they've got all this stuff that goes on internally that you know for whatever perceptive fear they have don't want that to come out to the forefront but at the same time having made it where they've made it despite those circumstances, that's the impactful story that should be out there. That's the vulnerability that creates the connection. And so those, those are the two that stick out in my mind that, that you and I have discussed offline, uh, that really drive home exactly what you're talking about. They do. Yeah. Yeah. No, like, cause that was a situation with the testicular cancer one and and it's like i get it it's one of those things where and same thing with crones it's it's one of those things it's not fun to talk about right you know

and man i'm sure he went through jokes from teammates in high school and college and stuff about it and you know and and so it's not something that you want to be known like what what he said was being known as the ball guy yeah right but at the same time if you own that like he did he ended up deciding to own it and if you own that he's on the cover of the new york times and espn they're talking about it during his games and just raise insane awareness. Yeah, man. There's a lot of new connections I got from that, you know, from people coming through, like reaching out, wanting to get in touch with them or buying product and whatnot. And when you when you own something that that is typically, like I said, the hardest thing in your life, then, yeah, like there's other people that can connect with that on such a deep emotional level and it is the same thing with him like with the other one with jake deakman um like runs and

colitis he came to me with that i'd i had nothing to do with helping him discover what his okay cause or legacy or anything like that was he discovered it on his own through i think he lost like 20 pounds or something like that and of of course, a couple of months, one off season, 30 pounds maybe. Um, and just decided like, I'm a big leader. I want to, I want to do something about this while I can. He decided to take action based off of going through a dark time. I mean, I like, that was dope. And I'm writing this book right now. And there's, there's a chapter where i talk about that and and that it doesn't always have to be there's two ways to do it to discover what your your sense of purpose is or what your legacy is and and one of them is to get help to ask somebody that can ask the right questions to guide you through you know i really do think that you have to take them through this

emotional roller coaster like like with the positive the negative it got really dark and sad and i could tell that it was hard to talk about in front of their spouses and stuff but then you got to bring them back you gotta reel them back get them excited again talking about those pros you know um but then it's more about all right well which ones were emotional bring those back and so you might have to go up and down a few times before you really hit them with here's what I think that your thing is, man. And then if they don't get excited about that or you don't see something twinkle in their eye, then you're off. You need to keep talking, you know. But that's the thing.

Like, it doesn't always have to be a conversation. You can also discover it on your own. Yeah. I discovered mine on my own with the help of one question basically eventually right and like i was on the right track i was there i thought i knew what my purpose was and all this stuff and and then one question made me rethink everything is like that was it's been sitting right in front of my nose the whole time yeah you know that's awesome what is how is that so you know it's obviously an emotional roller coaster for the athlete what's that process like for you no so those first 30

like i said that was 30 was my cutoff before I decided. My goal was 720 because that's what I thought that I could physically fit in before January 1st. That was the initial goal. I think I made that in July. Mission accomplished. Not mission accomplished, I'll tell you that much. Far, far from that. But what happened was those first 30 that i did i was crushing them out and they were coming in quick you know it was awesome but it was having to do five to six a day yeah and

for me i started realizing and it took me probably about 15 to realize it then another 15 to say okay like I need to stop was it was this emotional roller coaster for myself right because I was having a reset within an hour to go do another one some of these calls would last three four hours some of them would be 15 minutes we're talking it's like man you already know what you're doing do this also I'll put together a plan for you here's how we'll take action that's's what you really needed. You really needed to know how to take that first step. Right. You know, some it would be they're just unwilling to get things out. There are these big masculine men, you know, that don't want to be vulnerable.

And vulnerability is the only way to discover what you're going to do to change the freaking world. It's the most manly thing you could do, you know. And so that's what was tough for me was having to reset and forget about hearing about this guy's story and making him cry from bringing up something that he probably hasn't brought up in 20 years you know and then going and doing it again and then doing it again and then thinking about it all night you know about like one guy one guy literally i don't know if i should say this i'll pass it um but but there's there's dark stuff stuff that would tear a family apart and i don't know what happened after that call okay you know they were both on the call together some things got said and admitted man i don't i don't know what happened it seemed like things were were fine you know but that's stuff that i go to bed thinking about like god like should i have made him go that far right

starts making me question myself you know but i do believe in the process that i take the guys through because everything all the feedback that they've given me back, you know? Yeah. I mean, I think that that's why it took me so long to get to the point of feeling comfortable even doing it. Cause my college dropout, I never got my psychology degree. I never went try to get my master's obviously or anything like that. Right. Um, so I did always kind of question myself if I have the right to talk about this stuff. Sure.

Sure. So when those moments happen, it kind of makes me think, gosh, like, was this a moment that I should have, that I should have just like, no,

I don't know. Like, let's, let's not talk about that, you know? But usually when they bring that up, I don't say, Oh,

tell me more. You know, I don't do that but i'll let them talk i'll let them say what they want and so it's it is that kind of emotional rollercoaster what i did was that 30 is like all right i need to space these i need to do like set this up so i can do like maybe one a day maybe a few a week so i'm going to start with doing one a day and then go from there right and i did that for a month and realized gosh even that like some of these things like i said some of them are super easy and super dope um some of them aren't bad

at all like it's telling you about the i think i told you about that one um a tight end in the nfl he's told me his negative things and and one was that yeah he experienced racism when he was a kid um but you could tell it didn't really affect him he told me about a story that like kids would say at a lunch and like i'm thinking like damn like that affect me you know and he's like yeah i guess it is what it is they they didn't know better that's what they were they were born into and right it's all right and his gramps had alzheimer's and passive alzheimer's but he said he's only nine or something like that um and so it wasn't that those things didn't matter to him right they just weren't tying in with something that i could tell that he would really want to be behind and what i realized what was it wasn't that he didn't want to impact those

things it was that those things he's not going to bring the most value to because they're affecting him too much emotionally he doesn't want to go in and have those negative aspects of like there's some guys that you shouldn't send them to a children's hospital a day before a game sure because they're going to be emotionally affected. You know? But what you need to do with those personality types, find something else. There's other things. Like him, he grew up in an amazing family.

You know, all of his aunts and uncles and grandma would come over every time that he comes home. They'd play games. After his games on Friday night in high school, they'd come over and they'd play games. They'd go bowling. Super competitive, just interacting like family. And when he talks about that, that was emotional.

That was dope. Like sitting there and watching him talk about that. That's like, man, you don't have to be doing something that's negative. Go take those things that made your family so freaking special. And there's other kids that have no idea that that even exists you can go to boys and girls clubs you can go to ymca you can connect with foster homes you can connect with parents parents that grew up without that that had bad childhoods or whatever just maybe never had a close family family didn't talk you know but

they want that for their own kids right and the way that i thought about it too is like foster kids like they don't know what it's like to have a family so when they have a family one day you know where are they going to get those values from those opportunities to learn like this is how you love this how you laugh say teach how you play so that was an opportunity for him to go do that and like have fun doing it he gets to do the thing that's the most fun thing in the world to him you know yeah hang out with his family and do things that his family enjoys and and that's his opportunity to create a legacy now that is something that makes him happy something that he makes a massive impact on so it doesn't have to be negative it's a fully positive conversation it could be

a fully positive impact be all this stuff interesting from working with different athletes in from baseball football basketball have you noticed a trend across like their attitudes or significant stories from each of the different professions like ways and is a football player more aggressive than a baseball player would be or vice versa? Have you uncovered any of those stories or is it just person to person type of? I mean, even myself, it's surprising.

They're all dudes at the end of the day. Yeah. Or girls at the end of the day. They're all people. And I think when I went into it with the football players at the beginning of the day like they're all people and and i think when i went into it with the football players at the beginning of doing these consultations because i had never had those type of conversations with football players yeah i've had them with baseball players um and olympians and a couple nba players at that point man so i did think that there was going to be this just

tough wall to break down and i've realized that it's no different from sport to sport of at the end of the day they're all people they're all have issues they all have amazing things in their life they all have you know like different emotions and personalities and and uh his like me even me as a baseball, like I always had ideas of what I thought that a football player would be like or a basketball player would be like. Yeah. Man, these made up like ideas. They're the same. Yeah.

It's the same process. You got to take them through. It's the same i think the only the only sense that might be a little bit different is a a little bit of a surprise that baseball players have taken longer uh for consultations with and i think it's because it's it's more of a uh and just assuming off of personal experiences that it's more of a this kind of dude's dude, like masculine environment in a baseball clubhouse coming up through the minor leagues, getting hazed,

having to adhere to these kind of old school values and old school mentalities. And so I think in a small sense that it has taken longer. It might be a little bit tougher to break through with those guys to get them to open up and be vulnerable whereas shoot almost every football player that i've worked with has been under a two-hour call you know they're like those are the ones that i thought were gonna be impossible to to get to you know yeah but they seem to be the most willing to open up. Basketball players, pretty open dudes too, it seems like. So I don't know.

I think that's the biggest self-discovery is you might be from different cultures, you might be from different industries and sports, but you all still have the same relatabilities. When we're talking, we can talk about sports. It's no different really yeah it's pretty cool so why why is the legacy thing so important to you why why is the salvation or discovery for that matter of legacy the driving force for you right and i thought about that too and it's i i think that it has to do with my daddy played minor league ball

and i think it has to do with kind of growing up with that and then also growing up to other athletes and and seeing a lot of players uh dreams kind of be taken from them without being prepared for it like just sport being over sport yeah and so i think that that is what opened up my eyes to like people aren't having an opportunity to use these skills and these platforms and all these things like they should be because they're being their their mindsets being driven in not always the wrong direction, but in typically the wrong direction. You know, as a baseball player, for example, you have baseball coaches teaching you and you have baseball coaches coaching you

and you've got to be the best baseball player in the world. Each level you go up, it's all about reaching that next level. And there's nobody along the way as a high school athlete, as a college athlete, as a minor league athlete, there's nobody along the way that comes around and says, all right, you're about to have this platform that people are going to listen to, that you're going to be able to, to really influence, even if it's in a small, like minority, you know, or if it's in a big majority, but you're going to have this platform and here's how to use it nobody ever says that along the way so guys will go through minor league careers major league careers hall of fame careers

without ever having a chance to look at it while they're in the moment and use that opportunity to do something bigger it's always looking back it's always after it's too late to use that platform that the guys now they're at home they're talking to different people that aren't baseball coaches and scouts and stuff and they're opening their minds to these new ideas of man like not everybody did just want me for my money not everybody did just want me for for fame or anything like that like like there are people that did just want me to go help because i could yeah because i did have that influence over those kids or over that community or over that business or whatever it was and so that was what kind of made me think like when I started athletes brand I want to be able to figure out a way to help ease that career transition but then as my business grew I started realizing like there's another opportunity where people are missed

out and that's being able to help figure out something that they could do now today while they're still have the cameras on them while they still have this opportunity to do something that in 20 years they're going to look back on and be like damn i'm so happy i did that and didn't waste my time but they don't going back to you know the the hindsight of it all like they don't talk about anything like that in the NFL, the rookie symposium, where you get the Herm Edwards of the world, like these really influential players slash coaches slash business people that come in and tell them about the jersey chasers and what to do with your money, how not to end up on 30 for 30 broke you know like that

is it just not is it just part of the deal and it just kind of just goes in one ear not the other or is it really just not covered at all it's selective it's uh if you're a superstar college athlete that's coming in expect to be a top round pick then yeah you're gonna have these people around you that are trying to do that stuff but not always you know i just had josh rosen on our podcast last week and and one of the things that he said was like i asked him towards the end of the conversation like what what's what's some business advice that you've gotten for this offseason and he's like oh so i haven't really gotten any business advice but some things that i thought i'm thinking dude's a starting quarterback is a rookie for the Arizona Cardinals,

and there's nobody around you that's given you advice before you put that jersey on or even during while this happened. For me, that made no sense, and especially him being a business mind. He's a very smart person, and he said he hadn't gotten any business advice. And so I think it's selective, A, within agencies. What agency are you with? Do they focus on stuff like that? Do they not?

And B, how big of a star are you right now? If you're not a first-round pick, then you're kind of SOL as far as people appearing in your life with the answers ah sure you know that makes sense and so it's it's the same for for uh every sport really you know the bigger you are the more that people will appear that that do get your mind thinking in a certain direction because even nba players while you're in college it's still about reaching that next level right it's still about man I want that Nike deal you know it's it's your mind hasn't really been opened up yet to these other these other ideas that's why you start noticing the guys later in their career all of a sudden start speaking out and doing things a little bit differently than they did in their first five years. And I really think that it has nothing to do with them not caring.

I think all these athletes care. You're around people your whole life. You care about people. I think it's just about the right people having not stepped in, saying the right things, asking the right questions. There's nobody been there that's been like, man, here's what you can do to do this but without anything in it for me right you know and uh it's like another example is this

football player um that uh basically he's been getting invited to uh do football camps and stuff like that and and he's runs his own gym and it's one of those things where it's like people are telling him like hey man i know you're starting to start this gym like we got this camp coming up you can come out like you should come out like meet these kids maybe you can get some of his clients and whatnot so it's like oh man you're giving me a favor thank you i'm gonna show up and do that there's nobody going to that camp without his name yeah on the front of it right so he's passing on getting paid and stuff and it's finally this aha moment like shit like i could have been doing all this on my own i could have been getting paid for that i thought these people just cared about me like in that sense like they're hooking me up and they didn't so there are things like where players get taken advantage of and it creates this mistrust so you start looking at looking at different ideas of of uh when somebody

comes to you with a donate to this charity or whatever then it's like shit you just want more of my money you know right rather than taking a step back and being like oh cool like how how could i help this maybe there's another way to do it without money first you know like i suggest to players all the time don't just go write a check to a cause like unless you're really just that's what you want to do that's fine if you just want to write checks and give it that's fine that's your personality that's cool nothing wrong with that but most the guys have discovered they don't want to just write checks they want to be there they want to do something but it seems like it's one of those things where they get asked so often that it becomes a more of a burden or a mistrust like is this real is this not um so it's it's a odd sticky

situation yeah dude during these consultations or even after the consultations, how do you make or get a player to get comfortable with telling their story or their cause or getting behind the cause? Because the case that I'm thinking of, like a Colin Kaepernick, for instance, it may not have been a cause that people, you know, it's a controversial cause, and people don't agree with it, so he got his head chopped off, essentially, for doing it. How do you get people in that role comfortable to share the message that they want to share without fear of being, you know, losing their job, you know, getting kicked out of a league or things like that? Because those are real things that could potentially come up as somebody sharing a controversial cause or story.

Honestly, it's just by you've got to care about them. It's like a Colin kaepernick situation it's it's an interesting one because would i have given the advice to him to kneel no yeah right i wouldn't have um i would have come up with another idea or or maybe do something after the national anthem each time just because i can see the uproar and it's, it's gonna, it's gonna fog what his message is. You got, if you're going to do it,

you've really got to be strategic about something that's that big. Right. You know, you've got to do it in a sense that's not going to be able to have your message be completely drowned and replaced with something else. You know, like his message was about civil rights. Yet what you see about it is him disrespecting the military, the flag in our country.

It diluted everything. It did. I know there's a lot of people that are going to say I'm an idiot, but I really think that him doing it during the national anthem wasn't the best move i think he could have made an insane impact and still be making it today if he would have done it at a different time you know if you if it's kneeling that he wanted to do then i don't i don't know i haven't thought through it this much but there's there's other times that could have been

done right you know he could have done a fist he could have put on an arm band like who was that the black 14 for wyoming you heard that story yeah like there's there's cool opera options that he really could have done and still been able to play this out um but with other players like a getting through to get him to the point of of opening up with that and that's two things one we kind of connect on a level of we're both athletes like i'm i'm in this for you here's my background like these guys have trusted me you know and in a locker room you learn to trust other guys like you learn to trust your teammates yeah who they suggest to you right you know and so i start off with that but then i just like i said earlier,

you got to be fricking real. Like there's a point right before I start asking questions that it's man, I'm about to start asking you these questions. You have to be vulnerable. You have to be honest with me. If you don't think that you can do that, I can't talk to you. I don't have the time. You don't have the time. This is going to go four hours and we're going to go nowhere. And a very, very, very important piece of this puzzle is the one out of those 30 that didn't cry. He wasn't on with his spouse. And there's a very important piece of that puzzle when your spouse is on the call with you. And that's because you have this extra comfort but you also have the okay

you know it's more often than not a spouse knows something that you're not telling me and she'll go to that next step and say honey you have to tell him this you have to talk about this interesting he's saying that you have to be vulnerable and if you're not it's a waste of our time so you have an extra layer of accountability towards that vulnerability interesting construct yeah yeah with without that it makes it very difficult what do you do for the single guys we talked to him I hope that works out okay yes I think that was a process that I was trying to figure out when I realized that was sure not everybody has a wife and I was trying to figure out when I realized that was not everybody has a wife

and I don't want everybody's girlfriend on these calls sure yeah right and so that is that was an issue and it hasn't been a major issue no but at the same time there's a lot of calls that have ended a lot of face-to-faces that have ended not feeling like we truly accomplished everything that we could possibly. You know, so that's frustrating. But taking it to that next step of how do you make them feel okay with doing this? And that's because you make them feel okay because they're not doing something wrong. They're doing something that A, they're really good at.

B, they know a lot about because they've lived this right and c we're giving them a strategy basically of how to how to implement this now you know so if you know what you're talking about if you go kneel for the flag and you don't know what you're talking about you're gonna get eaten alive your your text is gonna get changed in every direction yeah you know and i think that was another major issue too with, with the flag is that cap did it, but then other players were giving different stories than what he was saying. Yeah.

It wasn't content. Right. They weren't all kneeling. Right. Unified for the same thing. Yeah. One was for Trump and one was for racism and one was for police brutality. Right.

Those aren't the same thing. They're not. Yeah, they all fall under civil rights. But there needs to be, when you've got this many people and not only this many people, this many racist people as well, getting to throw their word into the jargon, it's going to get fogged out. So you've got to create a unified message and that's something where i i guarantee like he didn't he i think he said he

asked his teammates or something didn't sure yeah um but he did it and that that should have been something that he sat down with the union on and said hey here's my plan i did this once i know it got a big reaction um i think that we should create this unified message what do you guys think about this are you guys on board they might have said yes they might have said no yeah but at least it would have created this opportunity to create something that everybody knew what was going to happen right right yeah here's what we say to the press in the interviews, all this. So that's what has to be done to you when the guy has what their legacy is.

Yeah. He has to know his mission. What's the goal that you're going to accomplish? So every time you go do this, you know exactly why you're doing it. You know exactly what you're doing. You know exactly how you're going to get there.

And you're going to be able to relay that same message to that next person. Yeah. If you can't do that, that's not your legacy mmm it's not if you don't have that crystal clear of an understanding of what you want to do and what you're trying to accomplish that's not you leave that to somebody else yeah let's keep trying to find what what's you right you know that's super interesting because it reminds me of like the conversation I don't know if

you've seen the show it's on HBO I saw an Amazon Prime but with LeBron James the shop yeah yeah we talked to the athletes show it's on HBO. I saw an Amazon Prime, but with LeBron James the shop Yeah, yeah, we talked to the athletes and it's he talks about is it good. It's very good, okay? And it goes like we was talking about how he shares his message openly now So he speaks against things that he doesn't believe in but it took him till after What happened at Miami when he they lost the championship for him to say I was trying to people please? Everybody for my entire career, but after we lost the championship for him to say I was trying to people please everybody for my entire career but after we lost the championship Miami he said I said fuck it and I just started speaking on cases or that I want to talk or causes I want

to speak about whether it's against presidents whether it's against blacks or whites whatever it may be yeah he's like and that's he's like yeah I'd lost following because of it he's like but it spoke to what really resonated with me right and I found that interesting and as he's talking with these other athletes and all the both women and men a lot of them were having gotten to that clarity point that he had gotten to and that's why they're looking up to LeBron is the guy who is the voice of the younger generations for athletes and like trying to find it earlier in the career like what you're doing with these athletes I

think it's incredible because a lot of them don't have that guidance or those people that they can go to where they can share their message openly or to even think about that. So it's pretty cool because the stuff that you're hitting on is exactly what these guys like LeBron James are talking about nowadays. Right. But even so, if they get to the end of their career, they no longer have the platform or the the social capital because the uh the big machine of of media and um you know the the entities that want a piece of you but when you're done when you're playing

when you're done playing like those access points aren't as accessible yeah right so if you you can get on board with the cause but you're still you're on the other side of the microphone now all of a sudden your favorite sushi restaurant doesn't open back up at one o'clock for you life changes when you retire it does and the most of these guys don't realize until later in their career yeah and i used to think it was because they were young and ignorant. It's not. It's because they're afraid to ask the questions to the veterans. They don't think that they have that access to the veterans that they really do.

Is that same perception in reverse where the vets don't want to give that guidance? I think it depends on who you are um but from what i've seen a lot of these guys they're more of hey i'm gonna show up i'm gonna lead by example the older you get yeah the more you get about leading by example and you retire and now all of a sudden you want to start sharing all your knowledge yeah you know and with with these guys, it's, it's almost this, I haven't earned my right to ask this stuff,

to get in there as a young athlete. Yeah. Yeah. It's just feeling a seniority when I do think it's a responsibility on both ends. Sure. I think it's, as a young athlete,

get access, man. Cause it's, it's different because I, I find, uh, in the, the in the documentary that's about to come out that I'm in, Beyond the Game, the only reason I got kept in post-edit is because in my interview, I draw this massive correlation between the military and being a professional athlete in terms of identity when it's all over but to your point about not feeling that you've earned the right to ask the questions to the veterans the guys ahead of you the guys that are on the way out you know what would you have done

different type conversations you're uh like always always always told to be proactive in seeking that knowledge so that as you progress through the ranks, you don't make the same mistakes that your seniors did. So I didn't realize that that's one of the huge differences organizationally that it's not endorsed, you know what i mean to in culturally to go and essentially admit your ignorance by asking these questions to those that know more than you do and it's not every team either sure i mean like i have heard great things about the spurs i've heard that they're young athletes they come through and and pops running them through the same thing it's this unified

thing the stronger that your rookies are the stronger we are but he's an air force academy guy is he yeah wow yeah so there you go i mean have it like that so that kind of speaks to that culture a little bit so it's coach k right west point yeah yeah so there's there's there's something about that that i think every team while you're in it and your social capital is at its highest, that, you know, from a team-to-team standpoint, regardless of sport, can be, you know, positively integrated into the culture where it's like ask the questions, you know. Like the stuff that we're talking about, the social impact, doesn't have shit to do with you losing your starting job by giving me too much advice. You know what I'm saying? So I find it interesting that there's this accidental correlation between asking questions about what I'm doing off the field affects our relationship on the field.

Yeah. Interesting. It sort of leads to an interesting time. We talked about it off the mic is what social media has done for people's voices where they're not, you don't need

an NBC, ABC to get your message out there anymore. Right. You can make an Instagram post, a Twitter post and say anything you want

and people are going to, you know, go towards that message. So you don't, there's no filter anymore because you can have open dialogue, open conversations

with the world we live in today and i think that's a great thing it's going to be interesting over these next few years because i'm like josh rose and he said it the other day like he wants to start a podcast yeah and trevor bauer wants to start a podcast and i'm starting to notice all these young athletes they're wanting to have podcasts and it's not necessarily like josh he said has nothing to do with wanting to get his own message out yeah he He doesn't care about that. He said he just wants to talk to cool people It's an excuse to be able to get cool people on be able to pick their brains learn from them more Yeah, you know that's a rookie football player That's taking his own action to go out and better himself and he's using a current platform a current opportunity

To be able to do that if he can go get big-name influencers to come on if they're gonna be able to do that. If he can go get big name influencers to come on, if they're going to be able to get value out of basically being able to have this story shared, you know, like he could probably get access to the rock and those guys, if you wanted them on his show, because he's got a following and people are going to listen to it. And if somebody says something right, then who knows where that'll end up.

Right. Yeah. On ESPN or whatever, but it'll be interesting over these next few years to see how many athletes do take that shift into creating their own content. Yeah. You know, and so that'll be fun. That speaks to what you're building on the, uh, the branding marketing side of the house of the legacy factory, uh,

which is, you know, our, our 2019 initiative, And what you're bringing to the table is the business of the cause and answering that question of what's left for you, what do you want to leave the world with when sport is over, when you're done, and creating an opportunity for them while they're at their peak to make the smoothest transition away from sport as possible you know yeah that's that's the goal i mean with with with athletes it is and same thing with the military it's a very tight-knit community you start realizing that you go to one dude's parties there's basketball football soccer players there's all the kind of random athletes there it's not just baseball players

only hanging with baseball players it's not how it works right you know it's camaraderie and uh so i think that that's something that is why i'm so passionate about helping out athletes on that aspect of it and wanting to combine kind of what what I believe are my skill set and And being able to help figure out what their businesses are what their ideas are their plans I want to create an opportunity for Athletes to be able to have the best possible setup and I and it's not for this isn't necessarily for the LeBron Jameses of the world Mm-hmm, you know, he's good like's, he can do all this on his own. He can go put people around him to create,

make all of his problems become non-problems, you know? Right. It's, it's for the other 99% of athletes. It's for the guys that when they retire, who knows how long they'll be able to live off of that income. Because that's another thing that people bring up is,

well, to be get paid minimum wage in the major leagues there's still over five hundred thousand dollars yeah but you're also you don't you don't just get away with being a major league player and living on a sixty thousand dollar salary you know and saving all that money you just don't you've got to be able to if you're married you've got to be able to make sure that they're good your kids are good they're safe that they can fly and come see you because you're going to be on the road 162 or 80 something 90 something games you know you're gonna be gone so you've got to be paying for flights and travel and food and all this stuff to be able to help out while you're not at home.

But also to be able to make sure that your family has this opportunity they should be having, like all your other teammates' families have. It's kind of a, when you're a Jones, you're a Jones. You don't just get to be living this completely different atmosphere like lifestyle like that's what people don't understand with with pro athletes is that that kind of difference of you can't just save all that money to retire off of four hundred thousand dollars sure as a one-year player you know for the next 50 years of your life it's just not gonna happen right you gotta have jobs and opportunity and all that stuff so it's interesting but that's that's what i want to be able to accomplish with with that side of the legacy factory is being able to set these guys up with opportunity with knowledge so learn how to

benefit and leverage their social media today learn how to get their own endorsement deals and sponsorships a lot of olympic athletes they you go four years living off living on somebody's couch and then go win a gold medal you know and now you get to go four years living in a studio apartment balling yeah like why why don't these guys and these girls like why don't they have access to get paid? They're professional athletes. They're on the biggest stage in the world at one point. Yeah.

You know, why are they not getting paid for the next four years? It's because they don't know how to get the right endorsements. Right. Companies just don't, don't just go out and seek out mid tier people or low tier people. Right. For everyone,

Michael Phelps, there's 252 other athletes representing just America that nobody knows. But companies want those guys. They just don't know it. So if the player went to them with a plan of, hey, here's my social following, here's the events that I'm going to go to this year

where I can get your company seen, here's the stuff that I'm willing to do, I'm where I can get your company seen. Here's the stuff that I'm willing to do. I'm willing to go out and hustle stuff for you because I need money. And here's what I need in exchange. Figure out what your wants are. And then you figure out what your ask is. Guarantee you, everybody that makes the Olympic team, for those four years leading up to it, they could get endorsement deals.

Not even close to all of them have an endorsement deal. It's true. It's just because they don't know how to and that's and i get it you're not taught in college to how to get an endorsement you're not even taught how to do your taxes you know like all the things that athletes really really really need when they get out of college aren't the things that are necessarily pinpointed in college you know and that And that's what I really want to cover with the Legacy Factory is to be able to, when guys are coming in to train, get their workout in, do everything that has to do with their on-field legacy, maybe everything from massage to nutrition to the gym to all that stuff,

to not only just build themselves as an athlete, but to make it become completely normal that you're putting in that same amount of time into building yourself as a person as a businessman and setting up your career for your family now or your future family right you know that's building that legacy what are you gonna leave behind for the world why is the world better off for having had you in it and it's not because you're the fastest runner in the world. It's not right. You know,

it's what you're doing with that, with those very unique skills as unique values that you have. What are you doing with those to make it something that you could just impact the world with today, you know, and that's going to still be able to leave that, leave that thing that when you're dead there's still people around that are impacted from what you did every single athlete has the

opportunity to do that every single person has the opportunity to do that right athletes just have the platform to be able to get it out in a much easier quicker way right you know i love that man massive it's fun that's that's a another area I kind of wanted to go on this. I'm going to release, um, the second chapter of my book, uh, hopefully at the end of this week on podcasts and a blog form, because I ran into towards the end of the book, I want to start sharing different stories of how people discovered their purpose, um, of people's different input on purpose or legacy or fulfillment and i didn't want to pigeonhole it into just athletes right um but to bring up that that point of why i was air air whatever it's called on air quoting air quoting air quoting purpose is

it's something that with what i do is very, very, very important to realize because a lot of the athletes they bring up when we're having these legacy calls, they bring up, yeah, man, just haven't really been able to figure out what my purpose is yet. And the more I started hearing that, the more I started realizing, like, shit, like that's what everybody's talking about right now. I've got multiple friends that have podcasts that have something to do with the word purpose and so i threw it in google and it's one of the most searched terms in the world which is how to find my purpose

it's weird that and how to find how to how to know what i'm passionate about yeah those are those are two things that massively searched on google and i hear this word come up more and more and more and i think it's just a common thing today and i started thinking about i was like well like i used to speak on purpose and in a small sense like i used to have this talk um it was called a um how to live a life of purpose and so when i was going through it and i never really thought about it like looking back in that sense until i started realizing like yeah why do so many guys bring up like this word and these calls and i realized when i was trying to put together this game plan for my talk and

trying to figure out like all right well how can i make this just be so impactful people leave today knowing exactly how to go find their purpose and i couldn't i just thought on it stressed on it so much but i couldn't figure out that map you know and i ended up just sharing my story through those talks and and i figured out this maybe this is the only possible way to discover your purpose just by hearing how other people did it you know and then so it sparked conversation i got amazing feedback about on all these and stuff and stopped doing it but what i realized i never looked up what the word purpose means this is always assumed that i knew what it meant the word purpose is interesting because people want to know what their purpose in life is yet the definition of that word

literally tells you that you have no possible way of ever knowing what your purpose in life is no way it's a definitive answer basically of why you exist of why you're here why you're doing this you can have purpose in this podcast there's an end goal of why we're doing it you can have purpose in a board game that you're playing whoever gets the most points wins. There's things in life that there's a purpose for, and you can have purpose in them.

But life itself, why you exist, what you're meant to do, it's not possible to know because there's nothing, there's nobody that's ever going to come down and say, hey, dude, here's what your purpose is. You're meant to have this podcast because you're going to impact lives. It's not going to happen. You can assume it is. But this creates an issue. This creates an issue because there's so many people that are depressed, sad. There's people committing suicide because they don't feel like they have any value to others. And that's where that word purpose comes in.

Well, he knows his purpose. It's a misfit. I find mine. He doesn't know shit. He doesn't know his purpose. Not you, but you don't. And that's this common misconception that's happened today.

And it's getting worse because you have all these people, these influencers on social media talking about their purpose. You know, my purpose is this. I'm going to go across the country and change lives. And my purpose is this. I'm going to go to the homeless shelter. It's not your fricking purpose,

man. That's bringing you fulfillment. That's very different. It's bringing you a sense of purpose. It's very different. It's bringing you a sense of purpose. It's very different. Once you understand that you won't ever know your purpose on earth, you'll never know your purpose to existence. Once you understand that you can start focusing on things that are going to bring you ridiculous amount of happiness. You can start focusing on things that all right is this my purpose to come on today's podcast no but it's going to bring me fulfillment you might have fun

doing it you know and when you're doing things that are that are bringing you fulfillment right that's an opportunity now to bring you to things that are going to bring you joy and then bring you to things that you're going to start feeling like damn feel fulfilled from of it like i really want to do that again you're going to do it again you're like damn i want to do that again now you start telling everybody about it now all of a sudden fuck that's my passion i'm passionate about this yeah you wouldn't have done that if you had been pursuing what your purpose is because you would keep finding things that shoot that's not my purpose that's not my purpose that's not my purpose because it's not

possible to find it so you're going to strike out every single time every time it's not until you find fulfillment they're going to be able to feel what you're actually chasing the whole time right you're chasing a sense of purpose that's very different that's that feeling of man i feel like this is probably what i'm here to do that's fulfillment that's a sense of purpose that's understanding that i'll never know exactly what i was supposed to do but for me that's a freaking blessing to never know what my purpose is man right if i never know what my purpose is if i knew what my purpose was, I'd be doing nothing but that. Yeah. If my purpose was, and I wrote this in the book, like if I, if I just, if I

knew that my purpose was to help people discover their legacy or to write a book, helping people discover their legacy, then I'm going to write that fricking book for the next, however many days it takes. I'm not going to be coming on a podcast. I'm not going to be going to home for whatever. I'm not going to be going on a vacation. I'm not going to be going out to dinner with the boys because I know how big of an impact I can make in this. I was put on this earth to do this.

I'm going to do nothing but this. I'm going to be the greatest at it. I'm going to do this the rest of my life. I'm going to keep sharing the story of my book. I'm going to rewrite it when I need to. I'm going to crush it, but I'll never have a chance to discover different things that I love to do. I'm never going to be creative and innovate. I'm never going to have a chance to go out and find things that I'm passionate about because I'm going to be so solely focused on that. If I would have only focused on baseball,

if I wouldn't have stepped away from baseball, I never would have discovered what this is, like this legacy discovery that I'm doing right now and how much more passionate about it I am than I was about baseball. If baseball was my purpose, I never would have stepped out of that box because I was having fun doing it. I was enjoying it. Why would you step out of that if you thought it was your purpose and you like doing it? Come on, man. Right. You know, so that's why I think it's just so important that people do change their mindset of of this having to discover your purpose thing and also with passions too i mean passion i you can discover your passion

but it's exactly through what i just told you about with our legacy calls it's discovering your story who are you you know you can't discover your story if you're not out living right right you have no story you can't just have a story about sitting at home every day googling how to find my passion you know the damn truth i love that man that's the damn truth yeah it'll help it might give you ideas you have to go freaking live them, though. Go find out now. You just found something that looks interesting to you on Google? Awesome. Go try it.

Maybe you'll be passionate about it. Maybe you'll love it. Also, if you do something once, you're not going to know if you're passionate about it. Don't go sample everything at one time. If you like doing it, if it brings you joy, if it brings you fulfillment, do more. Do whatever brings you fulfillment. Do whatever brings you joy if it brings you fulfillment do more do whatever brings you fulfillment do whatever brings you joy right you know you might surprise yourself so that's it i love that hell yeah love that shit man no i think that uh um the the the word that keeps coming up in my mind with where you're at and everything that you're about to do is clarity.

You're now clear. Before that conversation with your mentor, you had an idea, but now you're clear. And that just kind of paves the way for everything that you're, and streamlines your process. That was an interesting thing, too, with that conversation, because I think, and I've thought about this before, and I really, really, really trust and respect and love and admire my dad, but because he's so close to me,

I don't think that I would have taken that advice the same way. Absolutely not. I wouldn't have rethought this and sat on it. That's very real. You know? That's very real. Slink is the right mindset, the right timing, the right person. That just so happened for me.

Well, you see it all the time in coaching. You know? How many times have you been given the cue to do something? And this happens in our circle at the gym all the time. You know? The cue to do something and this this happens in our circle at the gym all the time, you know I'll be working with somebody day in day out forever trying to get them to do their first pull-up for example, right? Give them every cue known to man. We run every drill blah blah blah Somebody else comes in Right person right time mindset, right?

Though the barriers that exist every every relationship creates barriers right somehow some way right somebody fresh comes in in my mind tells them the exact same thing and it clicks right so like that dynamic doesn't just exist between you and your dad that dynamic exists between people in general you know like i Like, I've been, how many times have you heard that? I've been telling you that for years! I just had to hear it from somebody else. 100%. You know? And that's very real. Right. You know,

that's a thing. Yeah, for sure. So, before we let you get out of here, man, we're gonna revisit our original two questions from over 100 episodes ago because I'm interested to see how different they are, if they're different now, your answers. And so I ask them both and then go ahead and fire off. Speaks to your routine and your sustainable energy. So on a daily basis in your routine, what do you do each and every day to feed yourself

and kickstart the motivation that you bring to the table on these calls and as you build your legacy? And then what do you do each and every day to fuel yourself and make that energy sustainable? Right. I don't remember what I said on this the last time. I'm assuming it was probably something along the lines of that I don't have a routine.

But a lot has changed. There was a point where I'd been asked that a few times and I was just like, man, everybody doesn't have to have a routine like like for me it's just I get started by going when I need to go and whatnot and I quickly realized that that wasn't working for me you know um so what I do now is like one thing water is one of the most important things to me now. And it happened of rediscovery in college. I did this thing with a teammate of mine where we just started crushing water.

And it was this weird thing for me. And it was right after my mom had told me this crazy story about an aunt that claims that she cured her cancer by herself by drinking more water you know i was like yeah this is crazy so i'd as he brought up something about we need to drink more water so i told him that story i was like yeah let's do it see what happens okay not even a week into it all of a sudden i like a i had more energy but i also felt like i could see a little clearer we did this for about a month and my vision legitimately changed. Like I could legitimately see better. It was weird.

It was weird. But I think what it was that you're flushing shit out of your system. It has nothing to do with curing your eyes and making your vision better. It was like clearing out the cloud that was in there. And it was creating more energy for me and i get more energy from drinking water than i do from coffee right and so that was a big change that i make sure i do every day now um and then mentally preparing uh for our consultations or for my consultations uh is i don't know what the right word is because i don't meditate i don't i don't know what zen is

but i do try to go into this mental space where i try to see if i can just not think of anything at all for 30 seconds and try to have this get my mind to this reset point where i really clear everything out of my head right now because if I go into one of these calls with baggage from something else that happened that day, it could be anything from relationship to work to anything, you know, I could have missed my meal or something. I don't know, but, but I need that time to be able to clear that space. And that's what I found is good for me. Sometimes I have to do it five, six five six seven times but until i can sit there for about 30 seconds without anything in my head then i'm not ready to start the next thing because i realize that that's what it about takes for me to really feel cleared and reset sure you know

yeah like i said i don't know if that's called anything and and any of yoga or anything like that, but, but it really helps. Um, everything else, morning routine, um, don't really have a set routine. There's stuff that I've naturally, I guess I didn't naturally or initially I tried to put it in. Like I tried to, um, start doing 10 minutes of reading. Uh, and I started trying to do 10 minutes of listening to them to my Bible on on my audiobooks and so now I it's one of those things that has become routine so I do notice it when I miss it yeah but it's not a set focus of having to make sure that this is this is done but I really think those help me get my mind going the right direction, get my day kind of jump-started. So I guess those three things.

Water, resetting with those 30-second pauses, and having something that gets my mind going in a creative way in the morning. Right on. Love it, man. And then where can everybody in this community go follow you and support you with everything you have going, boss? Yeah, no, on Instagram. I'm really not active on anything else.

I'm at Kyle Mott, K-Y-L-E-M-A-U-C-H. And then you can follow what we're doing at Athletes Brand on Instagram, Facebook, everything else at Athletes Brand, A-T-H-L-E-T-E-S-B-R-A-N-D. If you're wanting to connect further, have any questions about legacy consulting or anything like that, go to my website. It's at kylemock.com

then we've also got if you're an athlete because it's my website's for everybody business people athletes whatever um but if you're an athlete go to the one go to 1000athletes.com so that's the number 1000athletes.com and that's where we've got everything from personal branding marketing to legacy consulting um and any other kind of consulting for athletes and people in sports. Dope. Nice, man. Awesome. Dude, really appreciate you being on the show today.

You've really gone the extra mile in helping us empower people's journey. It's awesome. That's massive, man. Appreciate you guys having me on. It's a blast. Yeah. Glad we caught you before you head up to the... A couple weeks, man. the frozen wet tundra.

I know. It's not the most ideal time to make a move to Oregon. Leave perfect 70 degree weather in Arizona for rain and snow. Speaking of making moves, one last thing before we close out the show. So announcement Jeff and I have. We are, as of Januaryuary uh leaving the shrug collective uh feed me feel me will continue to exist but we will be 100 on our own channel uh so you continue to follow everything that we're doing with the show the podcast and a couple of other initiatives

we're bringing to the table in 2019 uh at feed I add feed me, feel me.com. And then on all channel, all social channels at feed me, feel me. So, uh, just, uh, the way ahead,

moving into the new year. That's one of the moves that we're making. Uh, everything's good with the collective. I want to make sure that nobody thinks there's any bad, uh, bad juju between the two of us. And we,

we definitely have some future collaborations in the works as well. Um, but, uh, it's, it's time to's time to to move on and and and do our own thing on in feeding you feel me world so uh really appreciate you being on there thank you dude and uh looking forward to collaborating later on got some big things next year yes sir i know yeah we'll do it all right man and until next time guys, continue to empower your journey, and we'll catch you on the next episode of Feed Me, Fuel Me. And that'll do it for this episode with our special guest, Kyle Mock. If you want to check out everything that Kyle has going,

please go to the full show notes on FeedMeFuelMe.com. Also, be sure to connect with us on social media, including Facebook, Instagram, and Twitter at FeedMeFuelMe. We would love to hear from each and every one of you. If you found this episode inspiring in any way, please leave a rating and a comment in iTunes so we can continue on this journey together. Also, be sure to share it with your friends and family on any social platform that you use. We really appreciate you spending your time with us today and allowing us to join you on your journey. We would love to hear your feedback on this episode

as well as guests and topics for future episodes. To end this episode, we would love to leave you with a quote from Michael Hyatt. To get more clarity, take a step in the direction of the destination. Thank you again for joining us and we will catch you on the next episode. Bye.