Barbell Shrugged - Macros, Hustling and a lot of Laughs w/ Jordan Syatt and Mike Vacante - Real Chalk #106
Episode Date: December 17, 2019Hanging out with Mr. Gary Vhees personal trainers Jordan Syatt and Mike Vacante in New York City. These guys didn’t just get these jobs by chance. They had quite the hustle to get here. And the...y also have their own unique way of expressing themselves and growing their brands. This will be one of the funniest as fastest podcasts you’ve ever listened to. Enjoy! ---------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/rc-ep106 ---------------------------------------------------------------- ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged
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Ladies and gents, get ready for this week's episode because I'm going to be doing a three-way.
Maybe I said that wrong.
I am going to be doing a three-way with Mr. Jordan Sia and Mr. Mike Bacanti.
And by three-way, I mean three of us are on the mic.
We are getting down. We are getting dirty.
Jesus, this is getting worse.
But seriously, I asked them some of their favorite things that they like to concentrate on in the fitness industry.
They're both working with Gary Vee, who's one of the most important people on the planet right now.
So these are really, really respected trainers in the industry. And they have their own twist
on things that they like to preach. And Mike has his own app called Mike's Macros. If you've ever
done my carb cycle challenge or the keto cycle challenge or any of that, I always recommend to
use his app because it's very, very easy to use and it's free.
And then Jordan is just hilarious.
He has his own – actually, he has multiple personas.
You can go check him out on YouTube.
Some of his videos are hilarious.
And his Instagram is actually equally hilarious.
I've had him on the show separately actually in my hometown out in Newport Beach, California. And this was just
probably one of my most enjoyable episodes I've had in a very, very long time. And you guys are
going to die laughing. There's a lot of good little one-liners in there. I mean, I don't think
that you're going to be able to go more than two minutes without getting a good joke in there. So
you guys are really, really going to dig this one. So before we get into the show, I do want to go
over just a quick sponsor, which is myself,
and that I'm going to be having the keto cycling challenge, aka earn your carbs challenge. It's
going to be going on January 6th. So if you have been emailing me or wondering when the next one's
going to be because you want to hop in because you've seen all the cool before and after photos,
it's going to be January 6th. You guys can check out everything on jimryan.com. That's G-Y-M-R-Y-A-N.com.
And of course, as always, as you know, being a listener of Real Chalk and being a fan and all
this good stuff, you guys always get 25% off everything in my store. So on jimryan.com,
you guys just type in REALCHALK in all capital letters and you guys get a discount. I also have
some buddies that I absolutely just love and I just like throwing discount codes out there.
I'm not going to talk too much about them.
7.CBD.
That guy works out in my gym every day.
He has a dope product.
I love his stuff.
It helps me sleep.
It also helps me a lot during my bicep tendon surgery that I just had recently.
I didn't have to take any painkillers.
I just took the CBD tinctures and I literally took place of any painkillers I could ever use.
So it was great.
So if you guys go to 7pointcbd.com, use REALCHOC in all capital letters,
and you guys get 20% off anything in his CBD store.
And I really, really like that guy.
He's so cool.
And then WHOOP, W-H-O-O-P.com.
They've been sponsoring me for a couple years now just as a personal athlete.
And you guys get a membership.
You get a percent off of their year-long membership.
It's a monthly thing, but it's the watch that you guys wear.
It tells you your effort.
It tells you your sleep.
It tells you all these different little factors that you could never really get without wearing this damn thing.
So I'm a big fan of it.
A lot of NBA, NFL, all these professional athletes are using it now.
It's one of the biggest companies in the world right now. They're getting so, so big.
And the watch really is cool. So for that one, the code is FISH. So it's F-I-S-C-H.
Hope you guys go ahead and check those out. Worst case scenario, you don't like any of that shit,
send it back. All right. So without any further ado, let's get into the show. You guys are going
to love this one so much.
Make sure you guys tag me.
Make sure you guys tag Mike Picante.
Make sure you guys tag Jordan.
And also put in quotes what one of your favorite lines was of the show, lines were of the show, or if you have any favorite moments.
I'd love to hear them.
So, all right, without any further ado, here we go.
Here we go.
Ladies and fucking gentlemen, we are in New York City.
I'm with Mike Baconti and Jordan Syatt and your boy, Ryan Fish.
So this is a very New Yorkian little circle we have going on.
We have a good, solid tripod.
Yes, sir.
And we're standing in a corner behind Theragun, which is not as good as Hyper Ice, but I'm just not going to say it out loud.
I think I kind of did.
So what are we doing right now?
We're out here at the Strong New York event.
Yeah, it's the Strong New York event.
Kenny Santucci is putting it on.
And you guys just talked just now, correct?
Yeah, yeah.
I just spoke with Jay Frujia, Joe DeFranco, Luke Osevar.
It's not like fitness business, making content and really just helping people is the vast majority of it.
Did you guys talk together?
No, I'm just here hanging out.
Okay, right on.
I was listening, soaking it in, learned a few things from our boy Jordan here.
So I have, I don't know, definitely had multiple thousands.
I don't know the exact number of everyone who's done my challenges online.
And I all tell them to use your Mike Macros app.
I love it, man.
Thank you so much.
Because of how easy it is.
And I never knew that Mike's Macros was actually an actual human named Mike.
I was like, just use this app.
It's really good.
It's really easy.
And lo and behold, Mike actually exists.
Yes, sir.
Super exciting.
I really appreciate that.
That was the point when I designed it was just to make it very straightforward.
Yeah.
I love how it just, like, I like MyFitnessPal, but it can be a little bit confusing.
And then also you get the numbers.
Like, if you wanted to put in, like, a piece of chicken or something, there's a bunch of different types of chicken, right?
There's, like, the chicken that had a terrible life and he has less protein. And then there's like, there's like these, you know, these other chickens that were,
you know, two headed chickens and they have different types of protein and fat and all
this stuff. But you just like, all right, put your fat in, put your protein in, put
your carbs in. And this is how much you have left. It's very, very simple and straightforward.
Exactly. And the app is free. Yes, sir. Yep. And when I put it together, MyFitnessPal had
the premium version, obviously. And that's what you had to purchase if you wanted to input your exact macro targets,
if you wanted to take advantage of some of the features that we just have.
So making an app like that, how much work went into making something like that,
even though it's very simple?
Not an extreme amount on my end.
I basically storyboarded every screen, I would say probably 20 to 30 hours,
and where more of the work was was hiring a developer
and having him actually make that in real life.
So there was a decent amount of back and forth with him.
But from start to finish, I think we got it done in less than six months, the first version.
Less than six months for a simple app.
I love how you say six months is not a lot of work.
No, not so bad.
About six months of a lot of work.
Yeah, six months.
I can have a Chia Pet that outgrew my entire kitchen in that amount of time.
That's a long time.
I haven't seen a Chia Pet commercial actually in a long time.
Not that I'm thinking about Chias at all during this amazing conversation.
Speaking of amazing conversations, both of you guys have the at all during this amazing conversation. Speaking of amazing
conversations, both of you guys have the ability to talk about amazing things. So talking about,
so you have an app called Mike's Macros. You, and I mean you as in Jordan, you have your
own specific outlook on everything. You did the Big Mac Challenge. Yeah, yeah. So you
talked about basically, you know, calories are calories and you do this and do this and
you can still lose weight, which I think is is great i'm actually in the process of just like not working
out for a whole month which i'm done now how's your recovery going i have about one more week
and i can start working out mental recovery is not good physical recovery is great and except
for the guy who strong-armed you this morning and like jesus the things i've had to learn how to do with my left arm god will never forgive me but i'm so good at so many things now with my left arm if you guys are recording this you guys
have some gold right now i was gonna say i wasn't expecting you to be this we just met 10 minutes
ago you're very entertaining i'm graphic have you ever done like stand-up i would love to
you should do i would get up there i think i'd black out. I don't know if I would know what to do.
That was one of the...
I'd be like this.
You guys can't see it, but my hands would go up.
That was one of the things that surprised me and, like, made me super happy when I was on your podcast the first time is, like, exactly the same way you are in real life.
You are on podcasts, on Instagram.
Like, you don't make stuff up.
Like, you're not, like, you don't censor yourself.
Like, you are who you are. And that was, like, one of the best things. And that's what I told Mike,
cause Mike's one of my best friends in the world. It's like, yo, you got to meet Ryan. Cause he's very much on the same page. Like he doesn't, he doesn't make stuff up. He's not trying to be
somebody he's not. It's like one of the coolest things about you. I think most people will thank
you. I think most people from the East coast are like that though. It's like when you go to the
West coast, I mean all these people that you meet, it's so disappointing.
You meet them and like sometimes I'm like, all right, guys, I'm going to meet so-and-so and blah, blah, blah.
And I almost want to do a whole like post afterwards where I'm like, people are not who they seem.
You know, but I don't want I don't want them to watch it and be like, oh, he just fucked me over.
Fuck him. You know, I met some super famous people were like, I was so, so let down.
That's a thing, right?
Like never meet your heroes.
That's actually a good point.
I never heard that before.
I've never heard that either.
There's a really good Reddit thread.
You just Google never meet your heroes Reddit of people telling stories about heroes they've met
and how terrible of an experience that was.
I was at a dinner last night.
You weren't actually there, but you were there.
There was a lot of great people there. There was one person I was super excited to meet, and it was no different than me talking to an inan that was. I was at a dinner last night. You weren't actually there, but you were there. Yeah. And I mean, there was a lot of great people there.
Yeah, yeah.
There was one person
I was super excited to meet
and it was no different
than me talking to
an inanimate object.
I literally,
and this is a super famous gal,
you know?
And I was like,
wow.
Like.
Just very different
than they are publicly.
Like, yeah.
It was,
I could have just looked in the mirror
and said,
hey, what's up, bro?
I would have rather have had that conversation. I just like flexed in front of and said, hey, what's up, bro? I would have rather had that conversation.
I just like flexed in front of myself.
Like American Psycho, you know when he's having sex with a girl and he's just flexing?
Yeah.
But I'm just like jerking off alone.
Left-handed.
All right.
Hold on.
Guys, I'm sorry.
We're going to get back on track here.
So when it comes to cycling calories for you, Jordan believes in the calories in, calories out, right?
Correct, yep.
Do you believe in any sort of digestion properties of different calories, right?
So, personally, my body, I know if I eat 3,000 calories of garbage versus 3,000 calories of good stuff, I know that I will look different.
And I know that that's maybe because my body's a little bit more insulin sensitive than other
people. Right. Like this is, well, so I think you just hit on the point exactly is insulin is not a
calorie. Right. And I think that's where people get really caught up in the, in this like minute
discussion. They're, they're trying to pick apart and they're actually getting the terms wrong. And
that's where so much of the confusion is. I think we all agree, we all actually agree, but we're confusing the terms.
When we talk about a calorie, a calorie is solely measuring how much energy is in a food.
That's all it's doing.
It does not tell you what the effect the food has on your body.
It doesn't tell you how much fiber is in the food.
It doesn't tell you about the nutrients in the food.
It doesn't tell you about how much the food fills you up.
I like that you say energy because when you're in Europe and you look at the bar,
it says nutrition facts, it says energy.
That's exactly right.
And that makes it way less confusing because all it's saying is how much energy is in that food.
It's like the major difference in foods is how the food affects your body based on your insulin sensitivity,
based on the nutrients in the food, the micronutrients, the macronutrients, the fiber.
That stuff absolutely matters.
And that's one of the major reasons why I'm very clear in saying it's super important to have a generally whole foods diet,
minimally processed, high protein, lots of fruits, lots of vegetables,
and realistically trying to keep your carbs and fats, like trying to find what works best for you.
Some people do better higher carb, lower fat.
Some people do better high fat, low carb.
And some people better do some type of side.
When I do high carb, I literally, I just feel like shit.
Yeah. I don't like it. And everyone thinks i'm a fucking maniac because they'll hang
out with me for a couple days and they're like dude you haven't eaten a carb all day and i'm
like i don't like it i don't even crave it like there's nothing about it that looks appetizing
to me like what how do you feel after eating carbs um i just feel like very kind of like
bloated feeling.
And tired?
I feel slow and sluggish and stuff like that.
But I've been doing high fat for easily 10 years.
Like as soon as I started CrossFit and I was at 208 pounds.
Were you really?
Yeah, and I'm 5'5". So like I'm not a tall dude.
And now I weigh one.
Like right now I'm usually 180.
I'm 175 right now since I haven't been working out.
So imagine me like 35, 40 pounds heavy or something like that and I immediately like the paleo diet
was a big thing and then everybody also was like paleo plus like fruit makes you fat type of thing
which I know you love which which I'm not mad about because it's not that it was the wrong
information but because of the information I think it made me leaner so i'm not going to say it was bad right i'll never forget when i was in
eighth grade my my my actually ninth grade my high school track coach was like you know if you guys
he really wanted to instill good nutrition values in us and he always told us you know when you guys
are done working out here and we always ran very very hard track workouts he'd say if you guys went home and you guys all drink Pepsis and eat peanut butter and jellies and all this stuff,
practice is gone.
You've got to eat this and this and this.
And I was like, holy fuck, if I have a Pepsi, it's gone?
My whole family was obsessed with Pepsi.
Every dinner on the table, the giant bottle of Pepsi.
And I remember just one day, I was like, I care more about my score than that Pepsi.
So I went home, and my mom was like, you want to pour me a glass? I'm like, no, I'm out.
I'm just going to drink water. She's like, you're going to drink water? And I was like, well, you
know, we're from water. So you're going to drink a fucking glass of water? And I'm like, yeah,
for sure. And then my mom thought I was nuts. But it was something that it did make me better.
Because when you're a kid kid you're just eating all these
calories you're doing all these crazy things and you have no idea what a macro is you have no idea
you know how much calories you're putting in you don't even know what a fucking calorie is right
you know i mean it's exactly right you know what i mean so like i think that small little piece of
advice even if it was wrong was helpful i think the the really important distinction that has to
be made is a lot of people
when they're told for example don't eat fruit because fruit's going to make you fat some people
are going to be able to look at that and be very objective out and be like all right listen like
obviously watermelon's not gonna make me fat but i do obviously have to be aware of how much in
total i'm eating there's a lot of carbohydrates in watermelon people don't even know well in
general like which is fine but like i think you can get it out of
you can get out of hand really fast the issue is that some people are very good about being
objective and like you can say it's fine like you just have to be aware of it and other people take
it to the extreme of now they have anxiety about it now it becomes something that they developed a
disordered eating habit with and like that's why it's important to really understand what's the
definition what is this what are we actually talking about total energy intake and then you like, okay, listen, I just have to find what works best for me.
You know you don't do well on a high-carb diet.
You know that, so you're very objective about it.
But I've also given 30 days to everything.
That's exactly right.
I've done 30 days of high-carb.
I've done 30 days of low-carb.
I've done actually for a whole year, one whole year, no cheat meals, nothing.
I only ate 85% ground beef for a whole year.
That's all you ate?
No other food?
All I ate.
I was fucking shredded.
Painfully shredded.
That's literally all you ate?
Yeah, literally all I ate.
Was this in the spirit of the carnivore diet or was this pre?
This was like literally seven years ago.
No one had really done it yet.
But like I remember.
Why did you do that?
My coach at the time looked amazing. I was like, what are done it yet. But like, I remember. Why'd you do that? My coach at the time
looked amazing.
I was like,
what are you doing?
He's like,
I just eat beef.
And I was like,
all right,
I'm in,
you know?
And then,
this was like around the time
where I was,
I don't know how much you know
about my story,
but I was like,
about to be homeless
and I didn't have anything
and I was,
my whole life was turning to shit
and it was one of the easier things to steal
from the food store because i was stealing food from the food store um i'm not ashamed oh i am so
i was like all right i'm gonna go to the food store i'm gonna grab three pounds of
ground beef every day so i'd wake up i need a pound midday i need a pound and then at night
i need a pound and that was what i ate every day for like a year. And I got used to it, and I loved it.
And then as I – I was like one of the best athletes in the world at the time.
And everyone's like, yeah, you should probably eat a carb at some point.
It's going to help you.
And then it did.
It helped quite a bit.
Did it actually?
Oh, fuck yeah, at the time.
I mean, even now, like I still eat carbs.
I just don't eat that much.
Like a high day for me is probably 150 grams.
Got it.
Yeah.
Like it's pretty, it's almost impossible to stay away from at least like 50 to 80 grams a day.
Even if you're eating vegetables and stuff like that.
But I think that's what you just said is something a lot of people, they don't understand is where you say, yeah, I don't really eat many carbs.
Someone's literally going to try to eat zero carbs.
Yeah.
And it's why we have to like be super, like, yeah, like you'll have, I don't know, many carbs. Someone's literally going to try to eat zero carbs. And it's why we have to be super, like, yeah, you'll have, I don't know,
between 100 to 150 grams or so a day.
It's not because they're bad.
It's just like you're very aware of how they make you feel.
And that's it.
And that's really the most important part.
And I don't compete anymore.
So when people are like, why do you eat that way?
I'm like, I just want to look good for you guys and myself.
And this is my job.
This is my career.
This is my life.
If I don't
look good and i'm trying to tell you something then i mean what the fuck what the fuck yeah you
know i mean but i mean there's other people that don't look amazing and still crush like the content
right but like at the same time i'd like to do both you know like i and i love fitness i love
business and fitness equally the same i love talking about both so when it comes to nutrition
how do you feel about are your goals similar to his?
What's your favorite diet you prefer?
For me personally or as like a philosophy?
Let's go for the philosophy for other people.
What works best for you?
Okay.
What's sustainable?
What you enjoy?
Why did you make the app?
Were you big into like the zone at the time when you made it?
Like a zone diet being like 40-30-30?
Is that what it is?
No, I actually wasn't.
I actually made a YouTube video called something along the lines of there is no perfect macro ratio.
Oh.
Because the way that I always thought about it was getting protein where you need it based on your body weight or lean mass so that it's aligned with your goals and then uh setting carbs and fats mainly based on
personal preference also depending on what you're doing to get you to a certain number of calories
also based on your goal so i made the app not so much for myself i mean it was partly selfish
because i get emails from new app signups uh like from a business perspective and the second part
was it was just a need.
Like MyFitnessPal was charging for features that should have been free.
I wanted something simpler, and I wanted something that wasn't ridden with airs.
I like high-carb myself when I'm trying to get bigger.
100%.
Yeah.
And I tell people that still, too, because I do my carb cycle challenge, and I have like
a keto challenge, which is a little bit different.
And people do the keto challenge, but I want to gain.
And I'm like, dude, if you want to get bigger, you have to do high carb
unless you want to take drugs or something like that.
But like you're not going to hear a story of any bodybuilder who's like,
yeah, I just eat fat and protein.
Like it's very, very, very rare.
Right.
And they're on other stuff.
Yeah, exactly.
You know what I mean?
And yeah, so it's a totally different scenario.
But on the other side,
like if I go too,
too high carb
or too low carb,
I don't feel great.
Yeah.
So there's a middle ground.
There is a middle ground for sure.
Because some people,
I believe in the 500 calorie surplus
where you just gain your slow
like pound a week.
And some people are like,
well, I'm just going to do 2,000.
You know what I mean?
And it's like.
Then don't be upset
when you get a lot of fat.
Defy the laws of physiology and put on a hundred pounds of muscle in a year. That would be amazing. Actually, I don't think I'd ever want a hundred pounds of muscles. I'd be hard to be
awful and be alive. So what, what do you, we'll start with Jordan. What's your opinion on how
much protein everybody should eat? I'll give you my general recommendation.
My general recommendation is I always just go with a gram per pound.
If someone wants to lose weight, I'll just say a gram per pound of your goal body weight.
The reason I say that is because most people, when you say,
yeah, a gram per pound of your lean body mass, they have no idea what the fuck that means.
And when you say those words, usually they tune out,
especially if they're not very involved in fitness and like that's usually my
population people who are either not outrageously involved or people who are just getting in and
like that type of word like verbiage they're just like it freaks them out they don't do anything
i'm always amazed that they have a hard time getting the amount in it's like 120 pound girl
and they're like oh you gotta eat 120 grams of carbs like i mean a protein they're like oh my
god i'm like it's really not that hard.
Exactly. Carbs are hard in fucking water?
So I like the goal body weight, Verbiage,
just because even if they don't have a goal body weight to get to,
it's like the one that you might see yourself around
is a good idea of where your lean body mass is, just generally.
And because there is like, I do the one gram rather than the 0.7,
just because that way, even if they undershoot that one gram,
they're still probably getting enough, which is totally fine so that's usually my recommendation and if
you're already very lean there's like one gram per pound of body weight mike yeah generally 0.8 to
one gram per pound of body weight and the the only like caveat i'd throw in is if someone's very
overweight or obese they're gonna have to target less than that because eating 280 or 300 grams of protein a day,
coming off of the diet that they're already on,
which might be like 100 grams of protein a day,
it's just too big a lifestyle adjustment that they won't be able to sustain it.
And that's something I've just experienced with clients,
and that's why I've ratcheted down that recommendation.
It's interesting because there's a lot of people that want to shift to high fat right now
they just they all just believe that carbs make them fat just like girls think fat's gonna make
them fat not girls but some people let's just go with that i'm gonna get girls girl hate mail but
um standard anyway so like if we believe these two things
why is it that the people that are going into the high-fat craze right now, they believe that we all need, like, 70, 80 grams of protein a day.
Have you heard this?
Like, these people are like, oh, you have more fat.
You only need, like, 100 grams of protein.
These are, like, big bodybuilder guys.
I haven't heard that.
The argument I've seen with a moderate-protein, high-fat diet is more from the strict keto crowd.
Yeah. Because... but none of them ever
look good they're like you only need like 70 grams of protein i'm like jesus to look like that yeah
i i have the only argument i've heard is that too much protein will get converted into carbohydrate
in the body and not let one be in ketosis. But you're in gluconeogenesis
at that point and then you're burning more calories
anyway, so fuck it, I win both ways.
Right.
Which I think is great.
I haven't heard the
0.3 grams of protein per pound of body weight
recommendation.
It gives me anxiety. I'm sweating.
I feel like at this point it'd be hard to do that.
You'd have to actively try and be very uncomfortable to do that.
Yeah, you'd be living on pasta.
Yeah.
Yeah, which is wild.
A very interesting topic that I think a lot of people never talk about is sodium levels.
What do you guys think about sodium levels and being an athlete?
Your salt levels.
A lot of people, they're always looking for zero sodium, zero sodium.
And I'm like, yo, you guys are all all gonna cramp up when you work out you gotta
realize that there's there's more life than no sodium yeah so what do you guys think about that
for recommendations you guys have any recommendations on that i do not have specific
or electrolyte balances either one yeah um tracking sodium isn't something i've ever
recommended just because it like adding another thing to do.
Well, first, to back up, most people I work with want to lose fat, build muscle.
Like, very few athletes and no elite athletes have I ever coached.
So that isn't something that we've come across.
But for Gen Pop, tracking sodium, tracking potassium, unless they have a recommendation from their doctor with high blood pressure.
The ROI on it just isn't there.
I don't ever think people should track it
but I don't think they should be so obsessed with it being
zero.
You die without sodium.
People who are like, I don't need any sodium
are like, yes you do.
Yeah, you for sure do.
It's super important.
I don't have any explicit recommendations
either but the idea that sodium is inherently bad for you is outrageously flawed and like you will
die and you will cramp up your performance will be shit not to mention like food tastes better
with salt on it like it just does and like i think uh i've for me my general population is people who
want to get stronger,
they want to get leaner, and they want to look better and feel better.
When I used to work with a lot of powerlifters...
Oh, what was the sodium like for them?
Too much.
Too much.
Because what would happen, especially the geared powerlifters,
and by geared, like both steroids but also equipment.
They would wear, like, squat suits.
And you worked out at west side yes yeah i was
at west side for several months have you seen the episode on netflix west side i actually haven't
watched it yet mainly because it's so good is it good really i've gotten mixed reviews on it
it's it's one of those things like it that's very odd it's so good all right i'll watch it and like
the the view of louis is amazing good that's the main thing is like thing is, like, Louis treated me like I was his son.
And he was, like, incredibly kind and generous to me.
And I'm very loyal to Louis.
Even though, like, in many cases he's out of his mind.
Like, he says stuff that's, like, ridiculous and I love him.
But I'm very loyal to Louis.
And, like, I appreciate what he did for me more than I can be and express.
But in that crowd, especially the geared palestinian crowd, they would take shots of soy sauce the day before they would compete because they wanted to bloat.
And keep in mind, this is not healthy.
These guys were like –
I mean, they're not doing anything healthy.
That's exactly right.
Everything is.
That's exactly right.
And on the show, they all talk about like, I want one more pound on my total or one more kilo, and I'm willing to die for it.
That's exactly right.
And I'm like wow and they they would do take an outrageous amount of soy take an average amount
of sodium in order to bloat up so they would be tighter squeezed into their suits because then
they can get more leverage out of the suit and then lift heavier weights so with a lot of the
people who were coming off of that powerlifting background one of my major things was like
it was very simple like to eat less sodium it It wasn't eliminate sodium, but, hey, like, let's not take shots of soy sauce.
Yeah.
That's such an interesting thing, shots of soy sauce.
I mean, I think the most inappropriate thing I've ever thought of was having an IV of Pellegrino injected into my vein.
I'd like to walk around with a little thing.
People are like, what is that?
Like, I just love sparkling water.
And I think it's cheaper to do this, so I'm just going to, you know, it's fine.
Instead of drinking it.
When I was playing around with fasting, just to try it and doing some 36-hour fasts.
36?
Yeah.
Like, eat dinner one night and then fast the entire next day
and then fast a little bit into the following day.
Break the fast with lunch.
The first time I did it, I wasn't extremely hungry, but I was so lethargic.
And, like, by 2 p.m. the first day and on, I was just completely out of it.
And I didn't even think to supplement with electrolytes.
And the next day, around 2 o'clock.
Yeah, it's, like, mandatory if you're gonna fast hardcore yeah just it like the only fasting i had ever done prior to that was martin burkhan's
16 8 and just fasting skipping breakfast breaking fast with lunch which can be great
yeah which which i've had great success with uh from a body composition and like
aesthetically improving for guys who are eating like on the rag and you want to try something new
yeah for women who already don't eat, terrible idea.
That's exactly right.
I agree.
Especially if they struggle with disordered eating, binge eating, very bad idea.
Well, they all eat like 700 calories a day anyway, and they're like,
oh, I can fast? I don't have to eat?
I told you, if you want to put some muscle on, we have to eat.
Yep.
Yeah, that's right.
I'm going to send you a calendar of cupcakes to get you guys hungry.
That's exactly right.
On the 36-hour fast, though, the day that I added salt, like I literally just added a teaspoon of sea salt to water and chugged it, I felt amazing.
Like I was alert.
I didn't have those same symptoms.
So why did you get into fasting for 36 hours?
Detachment.
Like do something difficult because I feel like my life's too easy and i feel
like i'm getting soft as a result of that and so i wanted to do something that i thought would be
challenging what a great fucking answer this world right now is so fucking tough right we're all
walking on a giant nike air max it's all right that was good i'll laugh at my own joke
so everybody who's like under the age of like 27 please tell me you're not 26
no i'm 32 thank god all right 28 all right good perfect so anyone under like the age of 28 literally they do not want to work hard for anything it's ridiculous
now like i'm actually really excited about it because the whole millennial age like there's
not going to be anybody who looks good with their shirt off they're gonna be like i'm not trying to
do that at all you know what i mean but i i caught myself like sliding into that both from with my
own fitness as well as business and everything.
I just felt like I was getting soft.
So that was why I brought that in.
One of the things that Mike and I talk about, because we get a lot of coaches who are like,
aren't you guys worried about the competition?
There's so many people in the industry.
Mike and I always laugh.
No, because no one's willing to work.
Not anymore.
No one's willing to work.
No.
They all want to be on video and hope that it goes viral.
That's right. because no one's willing to work. Not anymore. No one's willing to work. They all want to be on video and hope that it goes viral, but they're working so much on that that they're missing out on their...
No one has passion in life anymore.
They all just have passion for media and all this stuff, which is great,
but you live in a world that's not real.
That's why when you meet your hero, you find out that they suck.
They're like inanimate objects.
They don't know how to live in a regular world.
They just put the mic on, and they're like,
and then they take it off, and they're like, and then they take it off and they're like,
and they just go into depression.
So they need to be on the mic
just to be alive.
Which is what I think is dope about
I feel like Gary, who you work for, Gary B,
if you don't know who it is,
I feel like he's always pretty high energy, right?
Yeah.
Is he pretty high energy all the time? He seems like it.
I think Gary,
even in the morning when he's going to go work out, like he might be tired,
but I think the major difference is he's always optimistic. Yeah. And I think that optimism gives
him energy. Uh, whereas if you're always pessimistic, I think optimism leads to more
energy. Pessimism leads to less energy because when you're so pessimistic and you have no reason
to do anything, then like, why would you have energy to do it?
But when you're optimistic about the possibilities and the chances and the good that can come, you get more energy from that.
Optimistic is a great term right now because if you're optimistic to 25 and you're not a millionaire at 25, everyone loses all their optimism.
It's true.
They're all just like, I tried really, really hard.
It's just not going to work.
And then they have a job at Cold Stone, which is fine because I love ice cream.
So I'll be there.
I want a discount because you heard this podcast.
It's so good.
Yeah, I think that's 100% right with Gary.
And just the other day, we had a 6 a.m. workout, and he slept four hours the night before.
He had something going on, a 6 a.m. workout, and he slept four hours the night before. He had something going on, work thing, and literally got up at 5.30, came down.
We only had a half hour to work out, and we didn't really do much.
We just rolled a little bit, like did some mobility stuff, and he was pumped.
And he was just like, I'm so happy that I got something in.
My nutrition is going to be better for the day as a result of this.
And like Jordan was saying, so many people, when you're that tired, one, you're either going to skip.
Two, you're going to complain.
The dude's never complained I've ever heard in my entire life.
Ever.
Like everything that comes out of his mouth is like glass half full.
Which is good because that's a good segue into like just consistency in general.
Because I feel like people, if they only have 15 or 20 minutes, they're just not going to do it.
And then that turns into tomorrow I have 15, 20 minutes, they're just not going to do it. And then that turns into tomorrow, I have 15, 20 minutes, so I'm not going to do it.
But on Friday, and it's Tuesday, I know I'm going to have an hour on Friday, I'm for sure going to do it.
But you're so used to doing nothing that you do nothing again.
You're literally describing me with content.
So I just feel like you just have to be on it.
You know what I mean?
And I feel like content is a little bit different.
I feel like you should.
I know Gary's like, just fucking put it out there.
And he'll draw, like, Daffy Duck on the board and be like, send it.
You know?
And it's like, well, if you have 7 million followers, yeah, you can send it and probably get a million likes.
But, like, if you don't, you're going to get, like, four likes.
Right.
And why the fuck did you send Daffy Duck?
Well, I literally.
I don't know.
I don't know what's wrong with me.
Maybe I haven't had enough coffee yet.
In the spirit of that, though, look at where we're standing in doing this podcast.
You walked in here.
You're like, should we podcast?
Like, cool.
It's like, should we do it now?
We're in this busy room.
It's loud. For those of you who don't know, I've met Mike for 45 seconds before we started.
Yeah, literally.
You're like, you want to podcast today? I was like, yeah, yeah literally you're like you want a podcast today i was like yeah when you're like how about now
walked all around this room looking for a plug to be able to do i dream that my life's gonna be
like that hey you want to get married how about that sure why not yeah i'd like to go on like one
date you know just be like this is it that's good but these aren't optimal conditions for a podcast
yeah and you're just like, let's record.
Yeah.
Well, I mean, I don't think there's any optimal conditions for anything.
That's exactly right.
Literally, my business, anything I ever started, like everything is always hard.
You know what I mean?
And I think that's what's great about our generation is we're like willing to work for that.
And I watched my parents, my grandparents, everybody I've ever known who ever had anything they worked so so hard and now it's like everyone just wants it i can't tell you how
many kids are like dude like and especially watching gary like it'll be like there'll be
someone saying and they're like 21 gary's like stop it yeah what are you doing he gets a broom
and just rushes them away it's like you, and now nobody wants to go to school.
Nobody thinks they're too good for everything.
And I'm like, well, I think you should go to school.
But if something, while you're in school, you meet up with someone
and they start Mike's Macros app or something,
and you have this really great opportunity, then, yeah, you run with it.
But I think the number one most important thing in the whole world is being consistent,
being passionate, and networking with your crew.
Like, you need to network.
Because, like, if you don't network with anybody, you're never going to have anything great happen.
And, like, I got my exercise physiology degree, all these different things.
And all my dream jobs were all connections with people that I never could get.
And then I just started my own thing.
And then I was able to blossom and turn all this into these other cool things only by the people that I met.
You also get energy from those people.
Yeah.
Like, interacting with humans.
I'm quite introverted.
There have been periods of time in my life where I spent too much time alone to the point where I, like, got in a worse mental space because of that.
Like, we as humans need to talk to other humans, be around other humans.
God, I love talking.
You know what's funny?
I tell everybody all the time, they always ask how I built all my businesses and stuff like that.
I'm like, I really wanted people to stop emailing me and stop talking to me,
and now I talk for a living.
It's so fucked.
Smart, though.
Like my online training program was a bunch of emails.
What are you guys doing in the gym?
What are you doing?
Blah, blah, blah.
I'm like, all right, well, here's what we're fucking doing.
You have to pay $20 to do it.
And then they did it.
And then everybody, I was coaching all the classes every single day.
And everybody was like, we want to know all this stuff about nutrition.
And we have these questions.
And I'm like, well, I need to sit down and, like, breathe for a minute.
So, like, the weekend would come and I would make a voice memo and send in an email to everybody about nutrition and they're like dude that was hilarious it was
great can you tell us what about eating out i'm like all right well i did another one
and then my mini podcast my friend was like you should do a podcast and i was like i don't know
how to do a podcast he's like all right we'll do it together and then i made my first one i think
after like seven podcasts barbell shrug which is is the biggest one in the whole fitness community.
We're like between number one and five in the world, which is what we're on right now.
And they were like, yeah, we want you to be part of our podcast.
And I was like, holy shit.
Now I have to actually talk all the time.
And I found out that I was really good at it.
But, yeah, I can't get over it.
The people I get to meet is like one of my favorite things in the whole world.
Like I love this right now. It's like it's all time. It's like get over it. The people I get to meet is, like, one of my favorite things in the whole world. Like, I love this right now.
It's, like, it's all time.
It's, like, I love it.
It's great.
I think that's one of the major benefits of making content.
Also, like, but it goes back to, I think, a lot of people go to the same thing with fitness.
If they only have 15 to 20 minutes, they do nothing.
It's, like, if they don't think they have the perfect idea for content, they do nothing.
It's, like, doing something.
And it's so cliche and hippy-dippy, but it's true.
Doing something is always better than nothing.
I think most people, they have way more time than they think they do and than they say they do.
It's like they say, I only have 15 to 20 minutes.
It's like, no, you're going to waste a lot of time today.
You could do something, whether it's fitness-related, whether it's working out, whether it's nutrition, whether it's content.
I think the reality is it's just like doing it and being passionate about it and being hardworking and not expecting an immediate result. And also knowing that when you make more content on a consistent basis, you don't know who you're going to meet from that content.
You have no idea.
That's exactly right.
For those of you who don't know, Jordan flew all the way from New York to California literally just for the podcast.
Yeah.
And I didn't know that.
I was like, hey, I was trying to get him to go mountain biking and all this stuff.
And he's like, I don't know.
This guy sounds a little weird. So then he found out that I wasn't weird. I mean't know that. I was like, hey, I was trying to get him to go mountain biking and all this stuff. And he's like, I don't know. This guy sounds a little weird.
So then he found out that I wasn't weird.
I mean, I am, but like in the best way possible.
I have no pants on right now because of the DMC.
That makes you know how weird I am.
But one of the best parts about that was like you actually took the time to get to know me.
Like most people when they're doing content with someone else, it's just like, all right, let's do this.
Cool.
Let's give each other a shout out. cool great peace and then like you don't
talk until you want something else. But
we hung out. We spent the vast
majority of our time working out
going around town going to the beach going on a
walk speaking getting something to eat like
we actually like spent a long time
together and that's what made the trip worth it.
People ask me all the time why I don't do more collabs
with people. I'm like I don't like anybody. If i don't like you i don't want to talk to you i
don't want i don't i don't want to build a following off of you i just like i genuinely
want to like the person right and like that wasn't me like being you know extra special to you that
was that was like my general vibe yeah i love where i live i love when people get to see all
the cool stuff um and I love my story.
I'm one of the most grateful people you'll ever meet.
I talk about my story on my Instagram all the time.
I love it.
I cry all the time.
Like, genuinely.
I'm like, this is so great.
I wake up every day.
I'm like, this is fucking insane.
You know, like every day.
And you can feel it.
Like, you know I'm real.
Very real bad.
So with the two of you guys, you guys both work with Gary Vee, which is insane. So you guys all had to do, all, both of you guys had to do something pretty special. Very real battle. If you were to basically leave the fitness world tomorrow, what would you want the fitness world to remember you as?
What would be your thing?
They're like, I remember Jordan 4.
And then what did you do to get to where you are right now?
What would be your number one nugget to get there,
to be Gary's trainer and to be big on social media?
There's one thing, right?
Yep.
How do you want to leave in the fitness industry?
What do you want that one thing to be?
And the same question for you.
You want to rock, paper, scissors who goes first?
Let's do it.
Just one.
Rocks, paper, scissors, shoot.
Rocks, paper, scissors, shoot.
Damn.
All right.
Okay.
George, go first.
All right, I'll go first.
I wanted to go first.
Oh, do you?
Did you want to go first?
Oh, right on.
Oh, we were rock, paper, scissors for a second?
No, no.
You get to choose.
You go first. Oh, I see what's happening. It's like scissors for a second? No, no, go. You get to choose. You go first.
Oh, I see what's happening.
It's like a coin flip.
Punt or return or kick or return.
What was the question?
Come on.
I'm just kidding.
Come on.
What I would want to be remembered for and kind of the nugget or the one thing that I feel like has gotten me, quote unquote, to where I am now.
You asked about getting the job with Gary and having to do something pretty special.
I used to be an accountant.
I graduated university with an accounting degree.
I took a job at a big four accounting firm because I didn't see any other path in life.
And that was like the conventional, like, my parents will be proud of me.
Like, this is what you do.
And I hated every single day of that job fucking parents i i worked my my parents it became super like my parents are amazing but like i felt like i had to do this because that's what
society expected of me uh i i worked as hard as i could at my job i didn't spend any money i was
saving money pay off my student loans get into a place where I had enough savings
because I knew I was going to quit that job.
And I would wake up at like 4 a.m.
I was grinding online poker at the time to make extra money on top of the job.
Online poker?
Mm-hmm.
This was back in 2010, 2011.
And saved up enough money and like grew the basically, to put in my two weeks notice.
The HR lady asked me what I was going to do.
I was like, I don't know, I got an idea for a fitness app.
And basically, like, everyone at work talked shit on me after I left because I really didn't know what I was going to do.
I just knew I wasn't going to do this.
And fast forward a little bit.
Were you making pretty good money and took a huge cut obviously well i i saved
up like thirty thousand dollars and then i just knew i can live off of about twelve hundred dollars
a month and uh and so if i don't make any money for the next two years then wow i have my cpa i'll
just go back into accounting and like i took my shot i won't regret this down the line i always
tell people have at least six months saved, but two years
is great. Yeah.
That's true. You don't have to rob a bank, but that's good.
Okay, keep going.
And how long did you have that job for?
Sorry, before you... Two years.
Okay, so two years. And then was it
a year and a half in? You knew you were
going to quit? No, like
four or five months in. Four or five months
in and you held on for another year and a half.
Yeah, partly needing to save up money.
Partly there was like a catastrophe in the online poker world,
and I lost half my net worth.
All the sites in the U.S. got shut down, so I lost my balance.
Dan Bozarian got you.
Son of a bitch.
And so what I ended up doing was taking an internship, an unpaid internship in New York City with Gary's previous personal trainer.
And so I worked for him for a period of time, unpaid, here, like kind of seeing my savings account dwindle down,
writing articles on my website, like making fitness content.
Eventually I got a job as a personal trainer in a gym, and it was through.
Which gym?
Structure Personal Fitness on upre side here in the
city um and uh and so it was through working hard and saving that i was able to work this
unpaid internship to get introduced to gary to get that job but you missed one of the best parts
of that story which is this guy gary's previous coach, posted a Facebook thing, hey, I want an intern, and you have to live in New York.
And Mike did not live in New York at the time, so Mike literally just lied and said he lived
in New York, flew to New York for the interview, and then he was like, I don't give a fuck,
I'll move to New York.
Where did you live at the time?
Chicago.
Oh, okay.
Yeah.
But in my mind, I was like, if I get it, I'm not going to leave New York.
I had a friend who lived in Harlem, he's like, you can stay on my couch. I said, great. And so, yeah. So I flew out, interviewed.
This is the shit that people need to hear. It's perfect.
Yeah, yeah. I mean, I threw together my laptop and a bunch of clothes and a backpack. I put
a suit on because I was an accountant previously. I was like, you wear suits to interviews.
Showed up to the Starbucks on Hudson and whatever, Varick, down in...
Well, it's fitness, so you took the sleeves off the suit, right?
I should have.
That's what I would have done.
Yeah, interviewed, got the job,
and then started making content and started earning money later.
But it was hard work plus saving that got me the opportunity
to get in front of Gary and work for him.
Okay, and you want to leave your mark on the world with what?
The app? opportunity to get in front of gary and work for him okay and you want to leave your mark on the world with what the app yeah i i think that if someone is struggling with their own fitness goals with their own like they want to be leaner and they've tried every diet and they don't know
how to get there and nothing has worked but they've never tried tracking their calories
slash macronutrients just try it for 30
days not because you're going to be this super anal bodybuilder type who's carrying around tubs
of chicken and whatever and tracking everything but because through the process of tracking for
just 30 days you're going to learn what's actually in the food from a calorie macronutrient point of
view and then you're going to learn the foods you like that are reasonable the foods you you don't
necessarily have to be eating and the skills you'll learn through that process of tracking will pay off down the road
in letting you achieve and then maintain your goal.
People have no idea, like, a bowl of cereal, like, their typical bowl of cereal is three servings.
It's not one.
That's right.
You don't know until you measure it.
That's right.
Absolutely.
A scoop of peanut butter is really, really like two and a half servings.
That was one of the crazy things I learned when I was in school.
We all had to measure for like three days or something.
And we all came to class and we were like, dude, we were fucking up big time.
That's the best part.
It's like three days.
You don't even have to do that long.
Just measure for a day.
You'll be shocked.
All right.
That's great.
I love it.
And then where can people find what you're doing right now?
My website, ontheregimen.com.
On the Regimen.
Yep.
Nice.
I like that.
Thank you.
It's like on the program, but on the Regimen.
I appreciate that.
I like that.
Nice work.
Yeah.
And then the app, which you so generously have plugged for me.
Mike's Macros.
If you guys have ever bought my carb challenge, it's in there.
It's linked and everything.
I appreciate that.
I didn't even know that, but yeah.
I'm not going to get sued, am I?
Absolutely not.
All right, Jordan, let's go.
I would say...
Business advice and then how to leave your mark on the world.
Well, so it's actually similar.
I'll tell the story about how I got the job coaching Gary is it's very much based on Gary's thesis
and a lot of because of Mike because Mike was Gary's coach before I was and so I put I was creating content
online since 2011 just putting out articles at least one a week every single week just like at
least like 2,000 words and in 2012 I put now you say articles as a blog or it was my website on my
website yes I did not have YouTube yet I did started my youtube i think in 2012 i believe were you as funny as you are now or was it just no super
nervous i was very nervous my face would get really red i did at my college gym that was
really loud and like the audio is terrible uh and i was like i would always sway back and forth
during the video because i was like nervous what people would think so very like i was much more
uncomfortable but and it's funny because a lot of people like uh i'm surprised you haven't taken those videos down it's like i love having them
there so you can see how far i've come yeah dude your videos are fucking great the first time we
hung out i went look at some of your videos i was like oh my god there was one i was like me
slapping laughing you're talking about chemicals oh yeah yeah with the australian ground and you're
like people are talking about chemicals and what they mean is
they don't know a fucking thing what's going on you don't know in the literal fuck what you're
talking about the literal fuck you're talking about i literally was like wow like dick tiny
right yeah dick tiny that was his name content suck thought my content sucked. 10 seconds of Dick. Dick Conti. I was like, Jesus Christ.
If I was a girl, this guy could fuck me on the first date.
All right, moving on.
So I was putting out content, and when I first started putting out articles,
if I got 20 views a day on my website, it was a lot.
And 10 of those were from my mom.
The other 10 were from myself. And, uh, in 2012, I put out an article that was one of my least viewed, least popular
articles ever. It was about how to improve your posture at a desk. And nobody read it except this
one person who I didn't know, Mike Vacanti at the time. I didn't know who he was. He was working,
you were in Chicago at the time, I believe. And he ended up reading it cause he found me cause I
didn't, an unpaid internship at Eric Cressy. Eric Cressy ended up putting me, like I did a guest article for his
site, Mike found mine. And so then Mike commented on the article and I replied to it. And then from
there, like we just, we still didn't know each other, but like he, I was on his radar. Then he
went through his whole thing. Like three years later, he got the job coaching Gary. And then
after that, then we had been connected. I got the opportunity to interview with Gary. I was living in Israel at
the time. And so I moved from Israel to New York to coach Gary, but it all started because I got
connected with Mike via this article that nobody liked still to this day, one of my least popular
articles. But I love that story because a lot of people are always looking for the best content to
go viral, the best content to reach the most people. It's like, you don't know what piece of content is going to change someone else's life. You don't
know who you're going to reach, how that's going to help you down the road. It's like, that's why
stop trying to put out perfect content. Just put out helpful content on a consistent basis. And
not in a day, not in a week, not in a month, probably not in a year, but years down the road
of doing that, you will have the opportunity to reach and help thousands and hundreds of thousands
and millions of people. And so that's how I got the job with Gary.
And I would say for me, the message or the way I would like to leave the industry is
if I could be remembered as the person that helped people in any situation on their own
to make the decision that would make themselves the most proud, then like, that's a good,
that's like a good memory, like a good feeling to leave
with people. Because I think a lot of people, they structure their coaching, they structure a lot of
their, their business off of the person needing them there all the time. And I don't want to be
the coach that like, I don't, I want my clients to leave. Like I want them to get better and do it
on their own, become accountable to themselves, become self-sufficient. And so even outside of
fitness, I want people to always think about what decision is going
to make them the most proud and go in that direction, even if, and especially if it's
the harder choice.
Because if you can give people that knowledge and like that strength and confidence to know
that they can succeed, that as long as they just keep trying, I did my job.
Dope.
That's awesome.
And I think that you should remember it as like one of the funniest people that put that
message out there. Thank you, man. Because I think that's like what it as one of the funniest people that put that message out there.
Thank you, man.
Because I think that's what really separates you.
It's like the fucking suit the other day with the broccoli and the piece of meat.
I mean, some of these things I'm like, either my content sucks or his brain is just so much cooler than mine.
I feel like your brain has a tuxedo on it.
Thank you, man.
Just always ready for more.
Content's a skill, right?
Yeah.
Like everything.
The more you do it, the more you get better at it.
What you said, though, about like trying to have the best content, I think is so important.
Because some of the pieces that I, like a normal piece for me is like 5,000 likes.
I'm like, okay, that's like a good, it's a decent post.
A great post will get 10,000 likes.
And then a shitty one will get like two.
And when it gets two, I'm like, should I take it down?
Like literally, I think about it every time two i'm like should i take it down like literally i i think about it every time like maybe i should just take it down because like i like when everyone sees my stuff and it looks like because i worry i'm like i
wonder if i'm gonna think that like my followers are fake if i have one post that's like super low
and then in reality there's like there'll be a bunch of people on there like dude that one
thing that you posted was amazing and i'm like well fuck i can't take it down now because this
guy loved it yeah and maybe they shared it and i have no idea you know so i think people really do need to
understand that's actually probably what's going to be good about taking the likes away is when
people see that type of stuff i mean there's other things that people talk about with it but like if
there's anything that it does positively i think it'll be that the other thing that i think is
really important is in the same way that our clients will often be like they're nervous to
go to the gym they're nervous they don't want to be judged people to make fun of them because they
think everyone's looking at them. I think it's that same syndrome on Instagram. It's like, oh
my God, people are going to see that this doesn't have a lot of likes. No one gives a fuck how many
likes you get. No one's going through your feed looking. And if they are, they're not doing well.
Yeah. Like if someone's going through your feed to see how many likes you get, like that's not a
person who's in a good place in their life. And as long, like,
I remember there were times
when I first started putting out content in 2011
where I would go back home from college
because I was writing it for my dorm room.
And I remember this one kid, Adam Quint,
who I was super good friends with,
who's still, like, friendly with,
really good kid,
he came up to me at a house party
because that's what we did back then,
we had house parties.
And he came up to me and he was like,
dude, I love the stuff you're posting on Facebook.
And I remember being like, bro, you've never once liked any of my posts on Facebook.
It's like you don't know who's watching.
You don't know who's looking at it.
You don't know who's benefiting from it.
I remember being a little bit mad at first, being like, fucking show me some support, bro.
But then also being like, oh, people are actually looking at this, even if they're not interacting with it.
Dude, I noticed literally just like three weeks ago, I started to just like, just to
test this.
Cause I noticed someone wrote me this very nice message.
Right.
And when I clicked on their profile to look at their profile, they don't follow you.
They didn't follow me.
And I was like, what the fuck?
I'm going to start looking at this, you know?
So I started looking at a lot of these messages, people, people like asking me all these questions,
blah, blah, blah, blah.
I'd go to their page and like, I would would say 50-50 whether they followed me or not.
Isn't it crazy?
And when I'm traveling around, I'll travel with someone who's got a million followers,
and I'll get stopped in every airport.
People are like, I follow your workouts.
I did your challenge.
I do this.
I do that.
And the million got nobody.
No one ever says anything to them.
And I'm like, I feel like I have a million in some aspect.
Because this podcast gets 700,000 downloads and I only have 200,000 followers.
So something weird is happening.
I think the amount of depth in the post and the impact that you're having is also going to –
people are going to remember you based on not how many of them there are,
but based on how you're making them feel.
I'm going to be honest.
I don't think I've liked a post in a year.
And I can tell you every post you've ever done.
You know what I mean?
But I just like, I got shit to do.
Yeah.
You know what I mean?
I only have one arm right now.
I'm trying to be.
You know, like whatever.
So, I mean, yeah, it's really, really good stuff.
Well, thank you guys so much for being on the podcast.
Thank you very much.
I'm excited to see who I get to talk to next.
And it's nice to meet you for the first time.
Likewise.
Jordan, always a pleasure.
Good to see you, man.
I hope you guys got a lot of good business advice.
I hope you guys got a lot of good laughs.
I hope you guys got a lot of good nutritional information.
And, yeah, I'll see you guys next Tuesday.
Even though, like, in reality, I'm just going to be here all fucking weekend.
But, yep, thanks, guys.
Thank you, man.
Oh, where can everybody find you?
We didn't say that. Just Sight Fitness. S-Y-A-T-T Fitness. Yep. And then But, yep. Thanks, guys. Thank you, man. Oh, where can everybody find you? We didn't say that.
Just Syatt Fitness.
S-Y-A-T-T Fitness.
Yep.
Instagram, YouTube.
Jordan Syatt.
Yep, Jordan Syatt.
Mike Vacanti.
Mike Vacanti.
There's no dot or
anything, right?
Nope.
Mike Vacanti.
Just the way it sounds.
All right, guys.
See you next week.
Week.
Week.
Week.
Week.