Barbell Shrugged - Quit Your Side Hustle And Go All In w/ Nancy Anderson - Real Chalk #105

Episode Date: December 10, 2019

In life and in business we have to make a lot of tough decisions. Sometimes to get closer to our goals you have to quit that very thing that makes you money right now. As scary as some of these scenarios may sound, they are absolutely crucial to your success in becoming exactly what you want be. Nancy and myself talk about some of the things that we had to quit, that eventually lead to our biggest breakthroughs.    Be sure to checkout gymryan.com to get details on my next keto cycling challenge and check out my latest training ebooks!   ---------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/rc-ep105 ----------------------------------------------------------------   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Ladies and gentlemen, it's Tuesday and let's go. I really want today's episode to talk about when to take the leap. Sometimes some of us have so much shit going on, you have a super side hustle and the side side hustle and the side side side side side side hustle and you just don't know when to stop all these hustles and start getting into the real shit.

You're like, well, if I do this, I'm gonna lose this amount of money. If I do this, this is going to happen. If I do this, this is going to happen. And in reality, you know what you're supposed to be doing. You know what's going to make you happy in life. And there's got to be a moment. There's got to be a person that says something. There has to be a point where you just say, fuck it. And you go all in. So what I really wanted this episode to be about was the times that it happened for me, the time that it happened for Nancy. And Nancy is a very important person in my life.

I had her on the podcast a long time ago. She's one of the reasons I do a lot of the things that I do online these days. And she's one of the reasons I'm successful for sure. She's just, she's a great human. We had her husband Max on the show talking about why followers don't matter. And this show is gonna fucking fire you up and get you ready for the next step of your life. She's a great human. We had her husband, Max, on the show talking about why followers don't matter.

And this show is going to fucking fire you up and get you ready for the next step of your life. I genuinely believe that. I think you guys are going to get so much hype and so much energy from this thing. You guys are going to be lit. Oh, so, so excited. So before we get into the show, I want to talk about our sponsor, which is your boy, Ryan Fish. I just want to make sure that all of you guys are aware that I'm going to have my next keto cycling challenge is going to start January 6th. Um, of all the challenges I've done, even the carb cycling one, these are probably the best before and afters I've had so far. Uh, granted I've only had one of them go down so far, but the

before and afters were nuts. I've had amazing ones with the carb cycle one, and I've had certain months that were better than others. But as far as just the best before and after photos I've ever had in just one challenge in like one particular month period, I think that the ones I got from this keto one were the best ones. And it's the easiest to follow. I'm a huge fan. Everyone always asks me how I eat and all this stuff. Well, the keto cycle way is the true way that Ryan Fisher eats. It's what I've been doing for like the last 10 years. And I just figured out a way to put it on paper for all of you guys to follow. And you guys get to talk to me in Facebook groups, just like it is like right now. You feel like you're talking to me, except it's more live. You guys get to interact. And you guys get a month to talk online. You guys get free books to work

out, any of the books that you want, like the high intensity interval bodybuilding or dumbbells or kettlebells, whatever it is. So with that being said, that's really all I want. I want you guys to go on there, check it out, maybe get ready for the new year. Try getting a new body for yourself. If you want to buy any of my books that are on there, you guys get 25% off with code REALCHOC in all capital letters. And that's it. That's all I wanted to talk about real quick. Let's get into the show. Let's get excited. Let's get pumped. If you guys love this show, make sure you follow Nancy. Make sure you follow myself, Ryan Fish, and make sure you share it with all your friends. Let's go. Ladies and gentlemen, another episode of Real Chalk. It's Tuesday. We're here with Mrs. Nancy Anderson.

And I don't know if you guys remember, I had her on the show a long time ago. And since then, a lot of things have changed. And I've taken actually a lot of advice from Nancy. And also you guys listened to her husband, Max, when we were talking about running ads and why, you know, the amount of followers you have doesn't matter. So there is a great, great vibe in the room right now. And you guys going to get all the good things. So what I'd like to talk about today is when people get like stuck in a rut and they have a bunch of things going on, which we always do. Yeah. But like for us, it's, you know, it's kind of where we're at now because we want to be there. But in the beginning, we don't want to be where we're at, like in at least one or two things. And there's one thing we really, really want to get good at or be better at.

And it's like our one true passion. But we only work that one part time. And it's like, well, how do I get rid of this so I can do this full time? And when am I ready for that? And should I take the plunge and all these different things? And this all really came to me from a text message, actually, sorry, a DM that I got on Instagram. And this guy asked me word for word, best advice for someone who is struggling, broke, working two jobs and is still strapped for money to pay bills and mortgage along with trying to provide for his family. I had to take a second and really make sure that I said the right thing because it's someone who's like, obviously needs my help. Yeah. So my answer was concentrate on that one thing, you know, can make the most

money and drop everything else. You're probably wasting time doing shit that you hate because it makes you money, but losing opportunities in that other thing, it may be a temporary loss, but most likely not. And regardless in the long run, you'll most likely win with that strategy. And the reason Nancy is here to talk about this with me is because when I used to personal train all the time, making great money, I think I was making like six or $7,000 a month cash, which at the time for me was more than I was making in the gym. And it was something I definitely needed. Um, and I was training Nancy and she's like, you need to stop training people and start doing more stuff online. And I was like,

wow, this is quite the insight from someone that we're training together. So I'm also a trainer for those of you who don't know. And I, uh, when I was training for my second pregnancy, I I'm really good at being disciplined in all areas of fitness unless it's lifting really heavy. And then I just like look at the weight and I'm like, I don't want to pick that up. So I went to Ryan and I was like, dude, one, I've never really done a little bit lifting. Teach me how to do that. And two, I just need you to push me to like get more lean mass

before I get pregnant. That was like my goal. So I would go and he would just like make me do shit I didn't want to do. And I would pay him obviously to do that. And he would charge a lot. Like, you know, I don't know, like one 25 a set. I mean, it was a lot, but it was worth it for me because I was training for this pregnancy, blah, blah, blah. Anyway, and I would go in there and I was doing online

stuff at that point. Um, my specialty is pre and postnatal fitness and nutrition. So I would like tell him how the business is going, blah, blah, blah online. He wasn't really doing that that much online. And I just kept telling him like, dude, like you're making $125 right now, like with me, but you'd be making, if you were put that into doing something online, content, building a program, like you could make so much more, you know, but for Ryan and I went through the same thing. I just went through it like a little bit earlier than Ryan was like giving, like letting go of like the security of that paycheck of seven grand a month through clients or that paycheck of, for me, it was teaching classes at, um, Barry's bootcamp, um, where I was making like quite

similar really, um, amount and just letting it go and putting that time and energy into something, building something else. So, well, I remember that one moment where you were like, I quit berries and I was like, what? Cause I remember like we talked about how much money you were making and I was like, what? Like we need to talk about this. Like, you know what I mean? And then that was when I had you on my podcast and you were telling me how good your online stuff was going. Yeah. It was scary as fuck, but I got to the point and I guess this is like a good segue into like, when do you let it go? Right. And I mean, you know you know it's two different conversations i feel like to talk to the entrepreneur that wants to go out on his own and like is broke right now and struggling and wants

to build something of his own and then the person that's like not an entrepreneur that wants to keep working in a corporate job which is totally fine if that's like your thing if you're like a nine-to-fiver and like you're really passionate the company you're working for like there's no there's no right or wrong there but i think it's kind of your thing, if you're like a nine to five or, and like, you're really passionate with the company you're working for. Like there's no, there's no right or wrong there, but I think it's kind of two different conversations. If you're talking to the entrepreneur that like is working for someone right now, but that doesn't want to be working for someone that has an idea or has a side hustle, has some Etsy shop online and whatever, if you're trying to build up your personal training business to get online or whatever, then that is like a little bit different

than talking to the person that wants to continue to work for a company. But for the person that want is an entrepreneur, it's important. I think for me, at least I was working at Barry's teaching class, making really good money. And I got to the point where I have, I sell stuff on Shopify and I would look at my, I'd have these notifications that would come up when we get purchases and I would be teaching classes and you know, my,

I teach with my laptop cause I do music or whatever when I'm teaching and there's notifications would pop up when I would walk over towards my laptop and I would see orders coming through while I was teaching in berries. And I'm like, literally while I'm teaching in berries, I'm making more money in that 50 minutes of teaching online when I'm not even there. I'm like not even doing anything, you know? And I got to the point where, and that just happened like so many times.

And I was like, I'm fucking done. Yeah. And I like called my husband. I taught class and I called my husband on my home. I'm like, I'm quitting. I'm going to quit. I have to quit. Yeah.

And it got to the point where I fucking hated going there, which is crazy because I love working out there. I love it. I mean, I love working out. I love that format. I love the kind of, I love my clients. I loved everything about it, but it just, I was so like mad that I even had to waste an hour to go and do it that like I could be putting that hour into something else because the end of the day we only have so much energy like you have so much time but like you only have so much energy so you can't just like but so so much time is a thing too like right when the end of the day hits for me every day I'm like fuck done no like I'm not like I'm mad I'm like I hate that I have to go to bed right now and like I'll be up until midnight

fighting it and then I'm like this would be so much better if I just went to bed at 9.30 and then worked at 5 instead of staying up until midnight and then working at 7 or 8. You know what I mean? You're just more productive in the morning. I agree. But Max is the same thing that you do. He stays up really late and works and sleeps a little bit more in the morning. I'm up at 4 a.m. Because that's just how I'm better. But so that's like for the entrepreneur, I think you

have to, at a certain point you have to like let go, but that's really easy to say to someone that doesn't have kids or that doesn't have a mortgage or something. But you had kids during this time. I had kids during this time. Um, and my husband was also like transitioning careers at this time. So I was also like the breadwinner, but I just, you know, I think intuition is such a big part of like everything. And like, you really have to like kind of listen to your intuition. I just got so many, like these like feeling in my gut, in my heart that like, I have to do this. Like I'm so passionate about working with pregnant women and post-pregnancy. Like I have to, I just have to do this. Like, I just don't even feel good about going to Barry's anymore. I just feel like I'm not even

doing a good job because I just don't want to be there so much. Um, and I think for the person that has kids and they're like, feeling they're like stuck in this job or whatever, and they can't get out of it. I think one, like auditing your life, whether you're an entrepreneur or you're working for someone, you just want to stop working two jobs and get down to one job or whatever and they can't get out of it. I think one, like auditing your life, whether you're an entrepreneur or you're working for someone and you just want to stop working two jobs and get down to one job or like whatever, like auditing your time, auditing where you're putting your energy and auditing like the money that you're spending is I think the first step into like getting anywhere closer to like the end goal, whatever that goal is, whether it's working one job instead of two, or starting at your own business or whatever. Because at the end of the day, we all waste time

every single day and we all waste money every single day on shit that we really don't need. That doesn't really propel, propel us forward towards the goal we're working at. So I think sitting down and really looking at like your expenses, like where is your money going? Like if you're living, if you're really broke, like, you know, can you downsize? Can you live in a apartment that's less money? Or can you, you know, turn your house that you live in that you're paying a mortgage into a rental property, profit a couple hundred bucks a month, and then you go rent somewhere that's less money. Or like, there's always ways to like cut things down. And I think that a lot of people aren't willing to do that. Like you're not willing to not go out to dinner three times a lot of people aren't willing to do that. Like you're not

willing to not go out to dinner three times a week. I fucking, you're not willing to this point because I have coaches right now who are just dying for their paycheck. Like when it's, when it's payday, like today's payday, you know what I mean? And like payday for me is like, all right, cool. Another, another like little bit to add to the number so that I can keep saving and saving and saving. And like payday means dick to me. But like, I'll never forget like when I fucking didn't have enough money when I quit my job and eventually wound up becoming homeless. But like, that was my own, my own problem. Cause I didn't save enough money to keep me afloat for long enough. Like it was just enough to keep me afloat for three months. And that's why I tell everybody now you should have enough money for six months. That's why I always say six months

because like three, I was toast and like six months, it would have just been that much easier. It would have just been, you know, like when I was making money, then yeah, I'd go out, eat with my friends. I'd $100 on a dinner, like no big deal. And, or, you know, get coffees for $5 or whatever. But I watch my coaches literally every single day walk across the street and get a five six dollar latte like every single day and like when you're making when that's like when that's a percentage of how much you just made during your class it's like absolutely not okay not and then like they just don't have anything saved like yeah i'll just say like you know like if you did this or this or this, it probably costs $500.

They look at me like $500. I'm like, if you think $500 is a lot of money, you're in trouble. Like you need to really start saving. And everybody out there right now is like, you need to live now. You need to live now. You need to live now. I'm like, yeah, but you also need. But you can live now without living outside of your means.

I mean living is like going outside, taking your shoes off, and putting your feet in the grass and being grounded, enjoying. You don't have to spend money to live in that aspect. Do you know what I mean? For sure. And I think it's funny because Gary Vee always says, you guys are spending all of your money trying to impress people that you don't even like. Yeah.

That's something that I have not thought about in a really long time because i genuinely don't do that but i feel like he's right i've heard him say that too and i think that that is true for like probably a lot of people like listening it's and that goes the same thing back to like fucking like follower count or like that's like who the fuck cares we know how much money we're making so like i don't give a fuck if i have 150 000 or 50 50,000 followers, like I know what's going to my bank every month. I know how engaged my people are, you know, that number is going in the 5 million follower person's account too. Exactly. Yeah. So that number at the top of your fucking Instagram or wherever your, you know, your platform is like, doesn't really mean much.

Although people like are desperate to get that number up because they know other people click on their profile like oh shit she's got 1.5 million followers yeah you know and it's like okay but like are they converting are they engaged are they getting is this person providing value to these followers like help them live a healthier life like you know so i mean i think audit auditing and even like auditing your thoughts to like, I feel like thoughts are so powerful. Like, I feel like I am making it or like have made it because like, I knew I was going to make it. Like I believed in myself and I was willing to literally do anything to like get where

I wanted to go. Because if you go way, way, way back before Barry's, like I, I made $0 being a trainer for two years before I ever made $1 being a trainer. So I like was in my master's program for kinesiology and I opened like a little bootcamp. It was basically like I rented the, a Taekwondo studio to like let people come in and train with me. I literally broke even, I made $0. I drove 45 minutes to get there every single day, six days a week. I drove 45 minutes to get to this like studio that I rented and I made no money. I made no money, but I got transformations. I got experience. I added value to people's life. It was fulfilling for me. And I would get up at four in the morning, drive 45 minutes, teach class, teach class,

do a couple in-home clients that I was barely scraping together, trying to just start things. And again, by the time I was charging nothing, I mean, Ryan, like $35 a session, and it was taking like three hours out of my day. Yeah, they always do. It was like fucking insane. And then I would work and training. I'd break even. I wouldn't make any money training. And then at 4 PM, I would go to the bar and I would bartend until 2 AM.

I would sleep from 2 AM to 4 AM, wake up again, start over. I did that for six days a fucking week. Like it was such a grind. I made no fucking money. I could barely pay my, I had a mortgage too. I was 22 and I somehow fucking bought a house when I was 21. I bought a house in 2008 right before the market crashed. And I, my mortgage payment was $1,800 a month, which I look back at it now and I'm like, that was nothing. But then it seemed like so much money. I was like, Oh my God, $1,800. How the fuck am I going to get that money together? So I had roommates, you know, and I had, Oh God, I was like doing everything I could to like cut corners. I was working doubles at the bar and I was doing

stuff on the side. I was trying to help out like little like businesses. I have them to pay me extra money. And I was like trying to get clients. and it was just like a grind for like two years. It was like such a grind. And like, I, I didn't know I was like ever going to make money training because it was just like, no one was like paying mine on the experience. Like I had the education. I was living in Baltimore in Maryland. It's a little harder to make money out of somewhere like that with training, like California. Oh yeah. Yeah. Yeah. Yeah. So then things like just started changing after a while. But my point is, is like during that time, dude, I had to audit everything I did. I would only eat at the bar cause I could eat there for free basically. And I would be eating like plain chicken breast with like lettuce.

Like it was just like the, you know, Oh God, it was like so bad. And I, yeah, it was like a grind. I had to audit everything I did. I didn't go out. Like I didn't go out. Like I didn't go out for probably two years. Like I'm not even kidding. Like I couldn't even afford to go out and get it. Like a one drink, like one Red Bull and vodka or whatever would be like $16. Like can't do it. Like can't do it. Like I just didn't have, like I was so fucking broke and I was like

racking up like credit cards because I had like no spending money. And I was just like in this fucking hole. And the only way to get out of the hole is just like little by little by little and it's like you have to be playing like chess you have to be like moving things around like okay now I got this like one extra client and just like constantly building you know rapport and giving people good experiences like build your brand or whatever and it really took me like two or three years even start making any money training and then like you eventually you get like this like lucky kind of like break like something eventually falls into place and like that for me was my job at under armor and then i became a trainer there yeah how did you get that though my network yeah because i was training

what i say like when everyone's like oh she got lucky and it's like no preparation met opportunity yeah yeah did all this shit yeah and then because what i did person presented themselves so i'm like a big believer in like just okay so i getting into fitness you can get like an education and whatever but if you have no experience your education means dick like nothing soft dick so yeah so i like couldn't get hired nobody like the limpest dick you've ever seen and i couldn't get hired and and at a respectable training place so what i did was i hired a trainer that i thought was the best trainer at the gym that i was at was called merit and canton in in Baltimore city. And I trained with him. I paid a thousand dollars a fucking month.

I had to work so hard to be able to pay for this trainer, but I was just paying to like talk to him through the whole session. I would just ask him, why am I doing this? What is it for? Like, what is, how, what are you doing when you're thinking about my program right now? Like based off my goals. And I did that also during that time. And that is what helped me develop relationships in the training world. Because I was paying these people to basically talk to them. But I didn't really have... You're building your network.

Yeah. And that's what I was doing. But you paid for it. I paid to build my network. That's fine. We pay for ads now, which is building our network. Exactly. So building that network helped me meet this one trainer who got it, who also had network

that got a job at Under Armour. And then they were looking for a female companion to basically him. And he's like, well, this girl, Nancy's pretty good. Like you should interview her. And then that's how I got that job. And then that just everything basically stemmed from that really. So Chris Sams, if you're listening, thank you for that. I have one, one opportunity that kind of happened like that too, but it was me like winning basically stem from that really so chris sams if you're listening then thank you for that i have

one one opportunity that kind of happened like that too but it was me like winning a competition and then everything kind of went yeah you know it was a lot easier since that put a little grease on my on my path but the thing about like what came before the competition 10 years of fucking training all the things yeah like lifting with bare feet because you didn't have fucking shoes but after the competition and i started doing well i was like okay i i need to never be in that area where i have you know less than six months to live now is my is my new number and i remember this whole time i mean i'm probably i'm in my young 20s like this is when you want to party this is when like all your friends want you to come hang out and like do all the fun things and like did i feel like i was missing out fuck yeah like

i definitely did but like all of those people that i was with then who were like doing whatever they're doing they're still doing the same thing and they're all messaging me and they're like wow dude i can't believe you did this i can't believe you did that like i mean yes there was a whole bunch of things that needed to happen and I'm not going to call any of it luck or anything. It's just a shit ton of hard work. And it just kind of like put me in the right directions. Yeah.

But during that time where like everybody was having a good time, like I didn't go out, I didn't eat, I didn't have coffees. I didn't fucking have like, I didn't spend money on anything. And I was at home. I remember like I bought a crock pot and I would just put the cheapest meat I could get. I used to do that too. Once I found out about crock pots, it changed my life. I was like, I was like, how, how can I, cause some people would be like, dude, how do you spend? Like, like some of my friends are big. How do you spend like,

at least like you spend at least $20 a day on food. I'm like, $20 is nothing, bro. Like in my mind. And they're like, dude, I spent like five. I'm like, how do you spend five? And then like this one kid was like, dude, I have a crock pot and I just put the meat in it. And then I like, you know, put it in little containers and I'm good. And I was like, a crock pot, what the fuck is that? And then like, he showed me what a crock pot was. And then I found out that I could just put the meat in and just leave it there and not do anything overnight and wake up and it's done. And I was like, wow, it's like the ultimate dude experience. So I bought this crock pot and then I could just put the meat in and just leave it there and not do anything overnight and wake up and it's done. And I was like, wow, it's like the ultimate dude experience. So I bought this crock pot and then I'd go to the store and get like pork butt or whatever.

Same. That is so funny. Cause it's like a dollar a pound. Yes. I was so poor. I was like, oh my God. I had like this five pound pork butt to my car. And then I look up online.

I'm like, is this really like a pork's ass? Like, I don't understand what's happening here. Like, am I eating something that's okay for me? But then it didn't matter it was like a fucking their first half of my day was like 50 cents worth of meat exactly same and I would get I would just get frozen vegetables and I chuck them in there yeah and then that was like literally all I ate because I was doing comp I was trying to do competitions at this time it's expensive to do fitness competitions yeah you have to diet for so long all that shit so expensive so i was like yeah dude i was like a hustler i did not go out i did not drink i did not buy clothes i'd never vacationed like but we didn't have instagram like back then i mean like

we kind of we had facebook it kind of started a little bit but like nobody was like yo this is my dope ass lifestyle and all this stuff and i think that that helped us a little bit because we're not we didn't have as much fomo like if we weren't around the people true like watching them fucking ball out and do all this cool shit we probably didn't miss out too too much but now you're at home missing out and you're on your phone and you're like really missing out now it's like in your face literally yeah that's so true like when i was younger like i my i had another friend named ryan and we used to ride bikes like all the time and like when school was out i'd be like yo i'll see you at skyview park which is the name of the place where we do these

little dirt jumps and there was no phones like he was either there or he wasn't and like it was just like so crazy to me. So like I didn't know what he was doing when he wasn't there. I couldn't look at his story and be like, this motherfucker. You know what I mean? That's so true. I've said it on another podcast too. It's like I remember calling the phone. It's like a girl I wanted to hang out with and the dad would answer and be like, hello.

And I'd be like, ding. I'd just be like, nope. I'm not even trying to have this conversation. But like now you can just like text that girl. Like she's not home right now. What? I just saw in her story. She's fucking blah, blah, blah.

It's a different world now for sure. But I mean you have like priorities, right? If you have a family, you have a mortgage or whatever, like audit your fucking life. Audit your time that you're spending. If you're spending two hours watching Netflix at night, that two hours can be used to like fucking do something else that's either going to provide income or provide you knowledge to like help your income eventually or like something. There's like always a way.

I just feel like all of us, even like us, you know, like there's a percentage of my day that could definitely be more productive. Like every single day, every single day. Even if I worked the whole day, I'm like, there was a better way to do that. Yeah. There's always room for improvement. And like, same goes for like finances, like open your open up your credit card, like start really looking at what you're spending your money on.

Cut corners, like get rid of your gym membership, do stuff at home instead. Buy a set of dumbbells. Like I've never had a credit card in my whole life. I, we don't, we do use them. We paid off every month. I have an Amex which is a oh yeah that fucking heavy ass metal shit you pulled out the other day but it's technically a charge card right if I don't pay it at the end of the month I'm fucked oh yeah so we pay ours at the end of the

month every month which like a real credit card is different than a charge card so like yeah the only reason I even have that is just for points because I started spending so much money on like different things that it was like now I get now I literally travel for free I haven't paid for travel and I can't even remember like yeah the last like two years you have like a travel

companion thing we have that where you get like someone travels for free with you that's a Southwest thing right yeah yeah I haven't

I never got that we do that just for our tread thrill one of our businesses we do it all or spend some of that one card and we get to travel

with each other for free that's awesome it's kind of cool yeah I just use the points and put them towards like whatever i also just recently got a marriott employee like thing like how'd you get that it's the coolest thing in the whole world one of the members of my gym was like hey i have this i have this thing that you can buy i have like three of them or something like that and you wind up getting employee pricing on marriott and starwood

hotels all over the world oh my god we had that for hilton so like it's amazing if i want to stay at like a ritz-carlton for like two thousand dollars a night for me it's like 200 yeah max and i did that for like two years for hilton and it's literally the best thing ever yeah and you get like 40 off of like anything at the resort you go to you get like 40 off oh i don't know if mine does that. I just know I just get employee rates on the rooms. It's amazing. But regardless, so audit yourself and I'm not just talking money. Let's go with like top three moments that you had to give up something that you didn't want to give up and it gave you this like

exponential return. Okay. So I'll give you one, which was your berries to online. Yes. For sure. But there had to be other ones in there. Yeah. Before. So my undergrad was in merchandising. I actually didn't get a kinesiology undergrad.

I got a master's in it. So I wasn't, I was in the fitness industry, like working part time as my job through college, but I didn't know I wanted to be in a full time. But once I knew I wanted to be in it full-time, I was working – I came out of college and was working for Nordstrom. And I was making like – I was like 21. Remember, I was 21. I was making like $55,000 a year.

That's dope. At 21, working for Nordstrom. Like I thought I was like doing so good, you know? And so, okay. So this is like a forced, this is like a forced thing that I had to give up, but it was like a blessing. So maybe this, someone will be able to take value from it. So I, I don't think I've ever said this out loud. This is an exclusive. I was working for Nordstrom making like really good money. And I knew I started doing running long distance running. I knew I wanted to be in the fitness

industry, but I was really scared because I heard that personal trainers made like 20 grand a year. And I thought I was going to be taking this like huge pay cut. I'm like, I can't live off 20 grand a year. I used to Google it and they'd be like, you'd Google it and they'd be like personal trainers make X amount. I'm like, I don't know. I know. I'm like, that seems low. I saw on MTV this guy was making like $2.50 an hour or something. Same. Anyway, go ahead.

Okay. So then I was having fear about going into fitness because I thought no one made any money in fitness, which was so wrong. But anyway, I ended up getting fired from Nordstrom for some crazy fucking random reason that was basically a misunderstanding. Anyway, I ended up getting fired from Nordstrom for some crazy fucking random reason that like was basically a misunderstanding. Like this has a long story, but I was also working at a bar, like I mentioned, and the girl that owned that bar asked me to return these pants that her boyfriend had bought her from Nordstrom. So I brought the pants in to return them for her.

It was like no funny business. It was going to get returned to his car to blah, blah, blah. I brought the pants in and I guess it was a sign stuff in when you're bringing it back into the store, which I didn't sign it in because I, I'd never done that before. So I came in the employee entrance with the pants to return them. But it was like, I was bringing it in. I was bringing a product in to return that I didn't sign in. And like, I don't know, I broke some fucking rule and they fired me like the next day. And it turned out that store was going through like huge loss prevention, whatever. I don't know. They ended up firing a bunch of people. And I was one of the people that got fired. And I thought, I like literally thought I was going to be homeless. I was like,

what the fuck? I'm never going to be able to pay my mortgage. Like I just got fired. I have like, I work at a bar. My personal training stuff makes no money and i was just like forced to figure it out i remember sitting on my parking pad in baltimore eating a bowl of strawberries after i got home from it's like this pivotal moment in my mind eating these fucking strawberries thinking like this doesn't sound that sad when you're eating a bowl of strawberries they were not organic okay. It's more sad now. They were conventional strawberries. This is the best part of the whole podcast.

I was eating conventional strawberries. And I was thinking about how I was going to lose my house and whatever. Anyway, I was forced into it. And it's sometimes those things are a blessing. Like sometimes just like quitting and just like having to figure it out. Like even if you go, you know, like you went like homeless, like that was like extreme, but you're kind of like, just like forced into it. And you just, it's a, this, it's this fight or flight, like survival mode. They were like, I have to fucking make something happen here. And then you just do. So that was one of my big ones is like i got fired out of kind of nowhere was forced to go into fitness like harder and like more full time and then that really made me get into it full time

because i had no other choice that was that was number one berries was number two um why don't you tell one of yours and I'll think of another one. Well, that made me think of – what did it make me think of? Let me think. When I – after the whole homeless thing, it like genuinely like – yeah, like it definitely made me go like full bore into like what I really, really wanted to do. And I always said to myself if I ever got to open a gym like, which is what I really wanted to do down the road, like, what is it going to look like? And every gym I had ever gone to throughout that time, like after I won that big competition and things started going well for me,

I was like, you see me like all the time writing stuff down, like in my, in my, in my phone, like I'll say something with a friend and all of a sudden you see me on my phone and it looks like I'm texting or something, but I'm actually writing stuff down on a notepad. And like my whole time as an athlete, I like went out to Dubai and I had like flown all over the country for competitions. And I was always writing down all the things I liked about every gym I ever went to. And it was just something like, I never knew I was going to open a gym, but it was something I was just like naturally doing on my own. I was like, I love this pull-up bar. I love the fact that they do this for the warmups. I like this. I like this. I like this. And at the time it was more of like, for me as a trainer, I didn't really think about it in terms of like, I was going to

own a gym, but I just like loved all these things. And then when the gym thing happened, I remember just like knowing that these were like all these things that I had saved. And it was like something that was going to help me get to like the next level when it came to like opening the gym. And I also remember like, oh my God, a big one was I really wanted to go into the military more than anything, anything. Like I had gotten a special eye surgery for my eyes called PRK where instead of LASIK where they cut it and then they flip your eye, your eye back and then they reshape your cornea for mine they cut the whole thing off and they like I had to sit in my room for like three days and I couldn't see anything like literally like this this layer that they cut off had to grow back and then when it grew back it

was going to be different I was going to have great vision because like even right now like you guys can't see but I'm like five feet away from Nancy and if I didn't have my contacts on at the time, you'd just be like a blob. I wouldn't even be able to tell if you're a man or a woman. Like my vision was bad. Oh my God, that is bad. It was really bad. Like if I woke up in the morning, like I couldn't even make it to the bathroom. Like my eyes were so bad.

And then I got the surgery. And then after I was a helicopter pilot for a little while, and then I realized I wanted to go into the military and like use my body because I loved fitness. And I was like, I want to go in. I want to be a SEAL. I want to be something cool. I want to be like – You would be so good at that.

Special forces person, right? I used to beg my mom as a child. I was the only kid in the whole world that begged their parents to go to military school. I loved the idea of being regimented and fucking marching and just like, I just love that lifestyle, and even now, like, I just, like, I want, I want to wake up and, like, have someone be, like, yo, go to work right now, do this, get that, drink coffee at 7, 14, and blah, blah, blah, and I'd be, like, yeah, like, I don't, I don't, I don't know what it is, it's just, like, I look at the world so different now, like, I just look at everybody, I'm, like, what are you doing, why are you doing this, why are you doing that? Anyway, at that time, like, I had a friend tell me to do CrossFit, to train, to get ready for the military.

And I went to a CrossFit gym, and I met someone who owned the gym who actually got second place at the CrossFit Games the year before. But I didn't know what the CrossFit Games were. I didn't know any of this stuff. I didn't know who this guy was. I didn't care. But he's like, yo, you need to train with me and work out with me. Like, you're gonna be really good at this sport and everything. And I remember it was like that one moment where I just like been in the right place at the right time. And I decided to make a switch. It took a little, not wasn't just that moment, but it was a little bit longer to go from military to going

into that. And it was like my first real step to getting into fitness because when I graduated with my degree in exercise physiology, I remember being like, I was smart. Like I had a great degree. I went to a good school, went to division one school. Like I, like I had all this great stuff. And everyone told me like, when you get into fitness, like you better love it. Cause you're not going to make a lot of money and i was always like yeah yeah i always heard that too yeah i was like whatever blah blah blah and like they are right if you're in the traditional true traditional yeah pipeline yeah if you're even if you're a strength conditioning coach for a college football team yeah make it a lot you wind up being a doctor um like a doctor like a you get your

doctorate and you wind up being a teacher at a university. Yeah. You make 150 grand, like whatever for the year. Like none of these numbers mean anything to me anymore, considering what you can do now on your own and your own business. But like, I never thought of it that way. And like, we didn't have the same things we have now, but that one moment of like this guy, like trying to pull me away from military life to get into this was the first time that I was like, man, I could probably use my degree in this as an athlete and like be a trainer, be like, maybe if all this athlete stuff works out, I can, you know, do something else and like promote myself. And then maybe one day I'll have a gym and like all these things. And it really, really like, it really went that way. Yeah. That's a great example. actually and then another one that's really good for me was

when i decided to quit crossfit like two years ago i remember that and i used to like cry i remember that fucking weekend actually like and i was like following you so closely because i like it was just like i want to cry right now thinking about it i know i know it was like but i know you well enough i could like see it i could like read you it was like my whole life like competing was everything and i actually am crying now so um yeah like that was the one moment where i decided to go like full bore into like all my businesses and i really really made some big leaps and bounds like i remember everybody in the gym was like why aren't you taking classes anymore why aren't you you doing this? Why aren't you doing that? Why aren't you doing this? Blah, blah, blah.

And I'm like, guys, I fucking can't, I can't, I can't walk anymore. Like I can't, like my knees fucked. Like if you guys cared about me, you would just like, let me do this. Like I remember for years, my members are just like, you can't do that. Like you have to keep competing, blah, blah, blah. And I kept doing it like for them. Like my last two years of competing was for everybody else, but myself. I didn't even want to be out there i hated it my body hurts so bad yeah and i even tell my mom my mom my mom would tell me to stop and i'm just like mom i can't like i literally cannot you were like identifying it's like that's who you were and i was terrified to think that that was not who i was going to be anymore yeah and fuck i fuck. I walk around these competitions now.

I'll go out to Miami and go to like Waterpalooza, which is one of the biggest crossfit competitions in the world. And I'll be walking around getting more photos, more people asking me to sign shit, more people who like want to say hi to me than like literally the guy that's in the competition walking to his next event. It's like whatever I did in the community, like with the workouts, with the, you know, telling people they can do like whatever they want to do in the fitness space and everything, it's making a big impact. Yeah. And in, in the grand schemes, that's what I really wanted. I didn't really care how I got it. Yeah. I totally agree. I was on the spot. So I was trying to figure out what that was

probably your best one, the CrossFit. I mean that you had, you had to give that up, but that's like huge. Yeah. I wish I started with that one. That was a good one. Yeah. That's definitely the best one. I mean, for me, I think it was leaving Under Armour. So I got this, like I mentioned, I got hooked up kind of, you know, my network and I started working at Under Armour and I was like, I was working at Under Armour headquarters in Baltimore, Maryland. I mean like the headquarters for the whole company. And I was the head female trainer there. Like I was the, you know, Chris Sams was the most popular male trainer. I was the most popular female trainer and I did like photo shoots with them. I would train athletes that came in. I trained all the employees. Like I was like known, I mean not to be like tooting my own horn. I don't mean to be like that at all,

but like I was like known like on campus, like they call me the torture queen. Like it was, I was like the girl to work out with. Like you can survive like her classes. Like she's just like, well, she'll change her body. Like it's like, and, um, that was really who I was like building such a big reputation with a big company that potentially had a lot of opportunity to grow with. Like they were bringing trainers on to do like, uh, kind of like influencer stuff now, but like back then, like there wasn't really influencers, but they were like bringing trainers on and paying them like influencer salaries in addition to what they were making. And there's just like a lot of opportunity, but it was slow and waiting for those things to happen back then. And my husband who also worked at Under

Armor, he got a job out here in California and was like, I'm moving to California. And I knew I was going to marry Max. Like I was like, uh, I knew on the first day I was going to marry him. So I had, I had to leave. I mean, I had to come with him, right? Like he was leaving, like it's not going to work. that was the biggest reason you left was just because he had to go that was the only reason i left wow yeah he he moved to orange county for this job with fire 11 tactical i owned a house in baltimore my entire family's from baltimore i went to school i'm born raised there i had this fucking awesome job with under armor i was like there was so much coming up with under armor at at the time, like different opportunities.

And I had to, I had to, I mean, it just felt like the right thing for me to stay with Max. Like I was going to marry him, you know? Um, so I quit my job. I rented out my house. I ended up selling that house and I picked, I literally sold everything I had and moved across the country with max and we were just dating we weren't even engaged we're dating for six months and i started over here with nothing like no not one client empty book no gyms yeah like it wasn't online at the time so i had like nothing else And that was like super scary for me.

But it, that was the best decision I ever made. And like everyone in Baltimore was like, you are so fucking dumb if you leave Under Armour. Like this is a fucking billion dollar company. There's so many opportunities. Like you're on campus. You've been here since the beginning. Like you're going to grow with this brand.

And I just, I listened to my intuition again. I feel like listening to your intuition and your gut, like what's your initial first thought? Should you go? Yes or no? Go like answer. Like whatever that first answer that comes out, I feel like there's something to that. Like there's this like intuition about it, like listening to your gut. And my gut just told me to go. And I went and I started over and it was like the best thing I ever did. I mean, I built up an even bigger book here. I charged even more money. I was training in Hollywood and Beverly Hills and I was working for berries and I had a full book here. And then I started networking with great people that were also like in my industry.

Because Baltimore is like still small for fitness, you know, and I just got better and better and better. And like now, like looking back, like, fuck, it was the best thing I ever did. If I was still working, I still have trainers that are still there making basically the same amount of money, maybe a little bit more. That's what I like to tell everybody. Doing the same fucking thing. Is like. My life, nothing would have changed.

I would be so fucking bored over there. Like I'm not saying anything, but I love Under Armour, don't get me wrong. I love all the people that work there. I met my husband there, like no ill will at all towards Under Armour. But like, I just needed, I needed to get out and do something else. And like the only, like, it's almost like sometimes you have to leave where you are to be able to like come back or to be able to like excel. Like people told Max when he worked at Under Armour,

which he made like no money working there, you're going to need to leave to come back, like go get experience and build something somewhere else and then come back and be one of the bosses. But when you're at the bottom, like, I mean, I was a trainer there. I was a head trainer, but still like I wasn't famous. You know, I wasn't like no one eating conventional strawberries. No grass meant me. Yeah. So it was just, yeah, that was probably my, my biggest and scariest one was leaving that. I mean, I moved all the way across the country based on myself with my boyfriend. I hate the idea, and I tell everybody all the time, of like working for a company. I think they're good to get the experience and that's it.

Like when everyone promises you that like this is going to happen and that's going to happen and blah, blah, blah. It's like it's on a normal level so like for everybody else who's on that normal level it's like dude you're making 70 grand right now in a couple years you could make 80 and then like we know when like if you put 20 years in like you could make like 150 grand and then and like on a conventional scale yeah that sounds fucking crazy Like I remember when I first moved out here, like the thought of becoming a fireman, like I went through everything to become a fireman. I did everything. I did all the tests, all these different things while I was, while I was a coach at an old gym I used to coach at. And I remember just being like, yeah, these guys make like $150,000 a year. This is crazy. Like they only work like so many days a month or like whatever.

And I was like obsessed. I wanted to do that so bad. And I remember just being like, well, I remember like the other, like just like recently I was looking back on how I thought that was. And now like being a business owner on your own, the numbers that you can reach on your own, they're not even close. It's just not even close. Like you could make six figures in a month now when you work by yourself versus making six figures in a year. And there's just, it's not whether or not you're going to be able to do that or if so-and-so is doing that or not doing that, but it's like, you have the ability to do so on your own. When you work for somebody else. You're never going to make more than X.

Ever. And I think what's really popular now. Is people working for someone else. But also having like a side hustle. I feel like everyone has something else going on. Is side hustles real? Is side hustles like so real? Because the side hustle is what everybody really wants.

Yeah. And everything else that they're doing right now. Is not their passion. That's what this whole podcast is about. Is like the side hustle. Yeah. And I really think like it's right now is not their passion. That's what this whole podcast is about is like the side hustle. Yeah. And I really think like it's important for, I mean for me to say and like I hope people find value in this is like you

can't like start a side hustle and like that only reason that you're doing that side hustle is like make extra money. Like that can definitely be part of it. But like pick something that like make, I think my mic just went out. Oh, you're good. Oh, there we go. Yep, there we go.

Pick something that makes you feel like fulfilled. Like what excites you? Like is it being a fireman like once a week or something? Like do – you know, make more money. Sure. Like I get it. We all – trust me. We all want to make a lot of money and even more money.

And it's never enough money you know but i feel like the side hustle though is always the number one true love i feel like so too but i feel like there's all these things on the internet it's like oh make extra like i was fed some fucking ad this morning is like make up to a million dollars in your first 24 hours like get the fuck out of here you saw something that said that i reported the ad i fucking reported as spam because i was like i can't fucking run an ad with my shirt off you can run an ad tell me i'm gonna make a million dollars 24 hours like get the fuck out of here but yeah i mean i feel like you can't be like all money like pick something that you want to do or that excites you or just sounds interesting and then like see where that goes and like make more money while you're doing it but i feel like like these like empty, it's like this get, get rich quick, like get this quick cash, like sell these

essential oils. Like, come on, do some, if you're really into the oils, if you're into why the oils work and whatever, then own it and do it. But I feel like passion is, that is like the, that's where like everyone's headed. It's like, do what you're passionate about, you know? Well, they keep saying health is wealth now. That's like the new wealthy is like are you happy yeah being rich is not cool yeah anymore now i see rich people every day and they're definitely 90 of them usually not cool or happy that's the thing i have so many rich clients that i used to train in beverly hills or whatever they're fucking miserable and not healthy like i would have to like pull teeth to like get them to even get their fucking workout. I'm like, you have so much, you have fucking five houses. You play fight, fly private everywhere you go. And like, you don't

care enough about your life to fucking not put shit in your body every single day. It's like crazy to me. And I think that that's like a, definitely a big shift happening. Like it's way cooler to be like healthy than it is to have a whole bunch of money think that's like a definitely a big shift happening like it's way cooler to be like healthy than it is to have a whole bunch of money it's like who fucking cares you can't take it with you i think it's interesting now too like even on instagram and the most famous people that you know like they're not really showing their houses or their cars and shit anymore like the most famous people like gary like i don't think you've ever seen him in a car i've never seen his house none of that stuff i just have to like take his word for the fact that he's rich as fuck.

Exactly. When I see people who do that stuff now, especially if they acknowledge it, they're like, hey, this is my cool-ass car and I bought it doing this and this is my house and all these things. I'm already just like, okay, next. Same. I think that's probably a big reason of why they're not showing it is because it's not getting engagement.

People are only going to do things that they get good engagement on. If you post your six-pack and you get good engagement, you're going to keep posting your six-pack. Yeah. But if you post your six-pack and everyone's like, oh, God, showing off your abs again, you're not going to post that anymore. And I think that's what it comes down to. There's this one girl I follow. I just can't. I can't.

I have to unfollow her, but it's getting to the point where it's just comical now. She's like doing triceps, doing back, doing chest. Like it doesn't matter what she's doing. It's an angle of her butt. Okay. Everything. Like it doesn't matter what it is. Like she could be doing a knee extension and somehow have a fucking butt angle.

And I'm like, how is this possible that she gets good engagement on it? It's like ridiculous. Good engagement, no conversion. Great engagement, zero conversion, guys. Unbelievable. That drives me wild. But really, I think that's really interesting too, is to see how... Because I work at these agencies that do influencers because I still use influencers as part of my marketing. And I only look at influencers that have under 100,000 followers now because the ones that are over 100,000 followers

are getting worse engagement than the micro-influencers under 100,000 followers. Like people that have 400,000 followers are getting like 7,000 story views. Oh, that's really bad. Yeah. I get like between probably like 20,000 and 30,000. That's for 150,000?

I have 185,000. That's pretty good. Yeah. Between 20,000 and 30,000 that's for 150 185,000 that's pretty good yeah between 20 and 30 i have like random random like a super random day i am super random too i have a random day where i'll have like like 12,000 and i'm like what the fuck happened but you know most of the time it's like 20 and 30,000 views which i think is pretty good yeah that's pretty good because i have friends who have like four or five hundred thousand have the same story views as me yeah i mean i'll get a micro influencer with 60 000 followers and she has 35 000 story views wow that's really good i swear the algorithm picks out test accounts to just see follow their conversion or follow i don't even know what they're measuring but like i swear to, it's like a random thing. Just like you randomly open the music's there.

You randomly open the music's gone. Yep. I still can see likes on my gram, but not my, my Jim's Instagram. Are you serious? On my Instagram, I can still see how many likes, how many views, all that stuff. And then on my CrossFit Chalk Instagram, I can only see like, it just says like liked by you and hundreds of others or thousands of others or it says something like that and yeah it's the weirdest thing which by the way can we talk about for a

second if people think that that instagram's doing that for like mental health reasons instagram is not doing that for our mental health they don't give a fuck about your mental health what they give a fuck about is making money and they know that if it's just it it's all about ad spend. It's all about making us spend more money on ads is really, really what it comes down to. Because my husband and I were talking about this like last week, I actually wanted to do a whole podcast on this one thing because people just give Instagram like way too much fucking credit. Like, oh, they just don't want people to be focused on likes because they don't want our self-worth to be like affected by how many people like what we're posting.

Like, no, they don't want people to be discouraged by posting because they think their post is going to fail by only getting a few likes. So they want to encourage more people to share more content. Therefore, they're only going to put hundreds or they're only going to put thousands so that you know that you're getting engagement. But the same person that posts a picture that has a hundred likes on it versus a person that has 900 likes is going to say the same thing. So like the grading scale gets like squashed basically. So like I, if I'm posting a before and after, and I know that before and afters typically don't get a ton of likes, let's just say, but I know that it'll get a hundred to 200

likes. So then I posted before and after, and then it looks like to all my followers, oh, like liked by one, you know, whatever this person plus hundreds of others. That's like, oh, that's a win. That's a successful post for me because it could be 200 or it could be 850 and 850 for my following size. That'd be a great post. Therefore, I would encourage me as a content producer to post more content because I'm not scared of anything looking bad or failing or not getting good engagement because I know it's always going to look like it's good engagement because it's

going to say one and this Ryan Fisher and hundreds of others. So therefore I'm going to be putting out more content and you're going to be putting out more content because you're not scale of anything flopping. It's not going to flop. So what does that do? That creates more content being shared on the platform. So that drives up the cost of people seeing your content. So basically our ads are going to get more expensive because there's more content being pushed into your feed because more people are sharing because no one's scared of failing for a post because they know it's not going to fail because you can't see how people are liking it. Yeah, it makes sense for sure. What I worry about though is if you can't see the amount of likes or the amount of views, the only thing that's really going to matter from here on out is how many

followers you have in my opinion. So it's but is everyone just gonna go buy a million followers right now because oh yeah that's true yeah i mean it wouldn't even matter anymore if you can't see the amount of likes then how the fuck do you even know that person's fake yeah that's true you really think about it i mean i mean for me i always when i'm looking at influence and stuff the only thing i look at is the comments on their posts yeah typically and then if it's all emojis i know it's a fake account they're getting. And then if it's all emojis, I know that's a fake account and they're getting fake engagement. And if it's people that are like invested, like, Hey Ryan, like, Oh my God, like, how's your arm? Like, and asking like specific things about you. I know those people are like engaged with you. Yeah, no, for sure.

I just think that like that, that first initial reaction, look at your profile. It's just going to be like, how many followers do they have? Cause they can't see how many likes. Yeah. Which really just brings it down to like, it's going to be like how many followers they have because they can't see how many likes yeah which really just brings it down to like it's gonna be a pay-to-play platform like if you post something and you want your followers to see it you're gonna have to boost it and pay people for people to see it well here's the thing i think it's good is for people like us at least because we're already in the space and we're already doing well and we already have the money to spend on it so like for for us, I think it's actually better. Oh, I think it's great for me. I think it's great. But for the new people coming in who think that they're going to start doing all these online businesses, I think it's too late. I think you got to be on other platforms other than Instagram. I think it's too late for sure.

I think it's too late for them. It's expensive. Guys, it's expensive. It's still the wild, wild west, but it's expensive and it's mature enough to be difficult for entry. It's possible, but you're better off other places or, I mean, you still have an Instagram account or whatever, but yeah, I mean, the thing is, is I have no issues paying to boost my post. I'm fine with it. My stuff converts.

I'm good. Like I know my numbers. We have the money to spend on marketing, but if I'm starting from scratch, fuck, I mean,. Like I know my numbers. We have the money to spend on, on marketing. But if I'm starting from scratch, fuck, I mean, I don't know. Instagram and Facebook are just, it's tough to start from ground zero. That's another thing that I would add on there too. For like my, my, when you first like pushed me into running ads, I remember my first bill was like $4,000 and I was like, there's no way I can do that. Like, I remember just being like, no, I'm cool. I'm just gonna stick with training. I'm gonna stick

with this. Like in my head, I was like, I think at the time I probably had like in my bank account, like maybe like 50 grand saved. And like four was like, it was just, I don't know, maybe I had less. I don't know. Like four, 4,000 to me was just like, it just seemed like so much money. I was like, I've never spent $4,000 on like anything, you know, it was just like so much. And then like, like my return was like 10 times or something at the time.

Like I had really good engagement. Like everyone listened to this right now. I was like, Oh fuck, I can spend that and get 10 times back. You can't anymore. Yeah. I don't think you can anymore.

And I don't, and you definitely can't. Unless you're burning through, if you've never burned through your warm traffic and they're super hot and they're ready to convert right now, then you could do it probably. And you have a good, I think when I started,

I had like 100,000 followers when I did this and I had like a huge name and all sorts of different, there was all sorts of different factors that made it work. Definitely not deterring anybody. You should definitely fucking go for it if you have a solid platform.

But at the time, that was a big step and I like almost didn't do it because I was so nervous. I was like, that's a big step and I, like, almost didn't do it because I was so nervous. I was like, that's a lot of fucking dough. So, this is after the fact?

That was the bill you had to pay or this was before, like, your quote? I think it was at, it was before, I think.

She was kind of like, you might have to spend around, like, three or four thousand dollars or maybe even six or, like, it was kind of like, there was a whole big spectrum

and I was like, fuck. I was like, well, is there a way that we can, like, spend, like, a couple hundred and see, like, it was kind of like there was a whole big spectrum. And I was like, fuck. I was like, well, is there a way that we can spend like a couple hundred and see like it's worse? Type of thing. And it was like, no, we need to go all in on it and kind of just go for it.

And I was like, oh, my God. And then, yeah. But, yeah, I'm excited to kind of see how the platform kind of goes now with Instagram. I think they're going to wind up making other changes soon. I think they're going to implement something that's like TikTok, which I think is going to be a whole new part of Instagram, which is super cool and exciting. I mean, I'm just riding, you know, for me, I used to get really worked up about this stuff. Like, oh my God, my engagement's down. Oh my God, my follower growth isn't good. Oh my God, influencers aren't converting as well. Oh my God, oh my God, oh my God. And now I'm just like, listen, I'm riding this wave. I want a surfboard and I'm just riding. And like, it changes every day and

I'll change every day. Like I'll just keep riding it out. And I think taking, I think, um, taking some of your chips off like social media's table is kind of what has helped me do that. Because before I was starting at $0 every month and like my goal is like, okay, I just got to sell 80 grand like in the next 30 days and my goals are like, whatever. And now it's not, it's, there's not that pressure because I have two membership sites and I know my, I have all these members that are over there that I know that like I coach them privately in communities and I have a relationship with them. It's not just like a one purchase, you know, buyer and then I'll never see them again, you know?

So I have like a client base online, which is before I was just doing digital plans only. So it was like one sale and then hopefully they have a good experience to come back and get another plan or like whatever. But it's just so different when you can take some of your chips off the table and you're using YouTube and you're also using Google and you're also using these other platforms to advertise. Plus you have memberships. Then it's like, okay, whatever changes, I'll change with it. It's cool. I don't want to segue into this, but like, I do think that people need to understand that what you just said takes a lot of time. And a lot of people think that like by owning their own business, that they're going to, you know, be able to work on their own time. And yes, you can,

but an eight hour day is a half a day. Oh yeah. Like everyone who goes to their nine to five, like those are half days now. If you want to get into this type of stuff, like, I mean, I w I'm a mom of two, I have two little kids and I still work more than eight hours a day. I work at least, at least 10 hours a day and I usually work a half day on Saturday. And that's me being established and like things are going good. And back before that,

I worked 14 hours every single day. I haven't had a day off since I started my own business, not even one. Since I've been a mom, obviously I take off at least Sundays fully and then I usually will work a half day on Saturday. But before I was a mom,

I worked seven days a week. Seven days a week. I mean, not Sundays, I usually will work a half day on Saturday. But before I was a mom, I worked, I worked seven days a week, seven days a week. I mean, not Sundays. I wouldn't work the entire day, but for years, I mean,

and I would, I was not working eight hours. I was working way more than that. I mean, and when it wasn't working, I was thinking about work. I mean, I ate it,

lived it, breathed it. I mean, I still do. I'm definitely a workaholic. I will own that for sure like i with anyone meets you they know for sure yeah i love i love what i do i never forget our first conversations that we've had remember the one i was telling you at the last place we ate at

you know for breakfast the other day uh-huh the things you said to me you're like i want to fucking kill this i was like right on ryan's like yeah i want to make you know if you make like you know 20 grand a month that's pretty good i'm like no no no no no i'm fucking gonna kill it yeah you were like i want to make a fucking shit ton of money and i was like jesus the chick's intense and then i feel like when you grow up like with no money you're just so fucking motivated to like live different have your kids live differently it is crazy like me and my family are just so different i want to have a whole episode on that just how fucking different I am in my family. Big family.

We're all so, so different. I was thinking about you the other day on this exact topic because you're like a generation shifter. Like you're shifting the DNA or like the generational, not like curse, but the generational behavioral patterns that have happened in your family. Like you're the breaker and i'm the breaker and max is the breaker and we're like the black sheep of our family but like we have to be to break the patterns like my childhood's a disaster like fucking disaster my dad was like a total piece

of shit like terrible dad and didn't even know who mine was yeah exactly it's still going right now like my brothers right now are still just like haunting my mom and like this all these things are going on like i just talked to my mom yesterday about this for like over an hour like how they're just my two brothers like own a house together and like they're fighting each other all the time my one brother like threw my other brother down the stairs my other like the one brother is a drug dealer and the other one is like a drug addict and like they're i mean it's just like it's so gnarly like what like for me to even bring up my brothers like at all like during any of my podcasts or any of the things that i'm ever getting interviewed on it's like it's so different

that if you were to even hear it you'd be like what the fuck like that's part of his life i know it's so crazy but and i feel like we can like relate a lot on stuff like that. I mean, it's just, yeah, I totally get it a thousand percent. And I'm so different than my family. My father was a drug addict and committed suicide. And it's just like, what? Like that was your dad used to do that shit? Like the shit that he pulled.

And like, I even tell him like Max never met him. My husband never met him. But I, if I tell Max stories, he's like, dude, I just like, can't even like,

I can't even, that doesn't even make sense. You know, to even like think about like, that would be someone that was your dad that acted like that, you know, or I'd almost rather, I mean,

fuck, nevermind. I take that back. Instead of rather like there's that story. And then like, you know, we're in my house right now. And we look out the windows and we see all these other people.

And the first thing you think, I was like, what does everybody do here? And I think that you might have asked me that the other day. And I was like, oh, well, this guy right here, his parents are really rich. And he's never worked like ever. And there's a Ferrari in the driveway and all this stuff. And everyone's like, well, what does he do now? And it's like, he doesn't do anything. Yeah.

He's like depressed. How many stories do you know of the people who like didn't have to work hard at all? They don't have a cool story of like struggle or anything like that. And they just wind up being that. Yeah. He's like depressed. How many stories do you know of the people who like didn't have to work hard at all? They don't have a cool story of like struggle or anything like that and they just wind up being mad. Yeah. That guy's got to be so unfulfilled. So unfulfilled. Probably does drugs all the time.

Probably drives his Ferrari. Does all these things and he's just like, just another day, you know? Like if I got my Ferrari, I'd be like, fuck yeah, I earned this motherfucker. Same. You know? I'm like that with a Civic. I'm like, I fucking earned this Civic. You know what I mean?

Like it's so much different. I'm thankful for it. I mean, honestly, I'm truly, it sounds so twisted and backwards, but like I am thankful for it. Like even going through suicide, like you would think, oh God, I feel so bad for her. She had to, don't feel bad for me. It was such a growing experience. I've learned so much. I am

who I am today because I went through that back then. And it's, it's, I believe it was all meant to be exactly how it happened. I wouldn't take it back for a second. I I'm glad I have the parents I have. I'm glad I had the childhood I had. I'm glad I had no money growing up. Like I just, I'm that much hungrier. I'm that much more motivated. I'm that much more disciplined. Um, and I think that I, 1000%, I know you are the same. You're a cycle breaker. And like every,

if you have kids or if you don't have kids or whatever, the people that you come into contact with that you have an influence over, like you are breaking that cycle and teaching a new one. And like, I'm doing the same for my kids and Max is doing the same for his people. He reaches and his kids, people he works with and relationships we have. and Max is doing the same for his people he reaches and his kids people he works with and relationships we have and it is like the best feeling I mean what that's not such a hard job to do to be like a cycle breaker like how easy would it have been

to follow the same patterns that have been in our family for the last 40 years you're the same fucking shit they're doing same town they're in the same, whatever, you know, like it would have been so, that's like the easy way out. Like I want the easy way out. Like I like a challenge. Like I want, I want to go against the grain and I want to be the black sheep. I like being a black sheep.

I like being different, you know? And people, you know, always like doubt you like, Oh yeah, she's trying to be so like, you want to do this big thing out in California.

Like, yeah, I fucking am. I can't watch people fucking watch me do it i can't stand those people i don't even talk to most of my family anymore to be honest same it's basically because they don't understand and i don't feel like explaining it you don't have to but anyway to with with all of the things that we do what are you up to these days what can we tell people that you're that you got going on um so i have a lot going on i guess kind of the same since we last talked i launched

tread thrill which is my it's an online group training studio it's an app basically you sign up you can get a free week if you just go to tread thrill on instagram or treadthrill.com i heard this is fucking legit it's so fucking legit i can't remember who told me if it was virginia or like someone told me like dude that that girl Nancy's like running thing is super dope. Yeah. It's so fucking cool. And the thing is I can't even explain it to you. You just like really have to try it. It's choreographed high intensity interval training. You will hit start, you will get on a treadmill and I will coach you through the entire thing. I'll tell you what speeds to go to. I'll tell you when to start, when to stop. It's all choreographed to like the dopest remixes.

Like you've ever heard it's derivative work it's transformative it's so cool it's 25 minutes on a treadmill it will fly by you'll seriously think it's a seven minute workout it's that just like it's so energy packed and like the music is awesome and the coaching is so good and so it's like a little treadmills basically yeah but choreographed like really choreographed so like when the beat drops like your speed's going up and like it's so it's just so so so cool like every single second of the entire workout is choreographed everything everything's 128 beats per minute like it's it's on the back end it's so fun to create because it's kind of like i'm producing music a little bit

which is is cool and different um and then it also has dumbbell wads so like if you if you think of like your sweat class, it's kind of like similar, I guess, but they're only 20 minute wads. So it'd be like heavy dumbbells and a bench. That's all you need. And today we're going to do this 20 minute AMRAP and like, this is what it is. So you get three wads a week and then you get one treadmill, um, workout a week and they're new every single week. Nothing ever repeats. It's super dope. It's 30 bucks a month, but you can get a week and they're new every single week nothing ever repeats it's super dope it's 30 bucks a month but you can get a week for free and then i also have move your bump which is my pre and postnatal so for pregnancy fitness um i do all workouts it's video you can follow along workout with me super cool 30 bucks a month i also do weekly nutrition for pregnancy and non-pregnancy

so that and then i have all my digital plans. 30 Days Slim Down. I'm launching a 21-day fasting challenge, all kinds of stuff on Nancy Anderson Fit. But you can find me on Instagram at Nancy Anderson Fit, and then you can get to all my other stuff from there. Sweet. And you guys will see her in my stories and on posts and all sorts of stuff. Yeah. You guys saw her.

You've probably seen her back in the day. I posted a photo of her and I, and she had the biggest pregnant belly I've ever seen in my life. Yeah posts and all sorts of stuff. Yeah. You guys saw her. You've probably seen her back in the day. I posted a photo of her and I, and she had the biggest pregnant belly I've ever seen in my life. Remember that photo? I had like my misfit shirt on, I think. Yeah. Yeah.

Something like that. I was so pregnant. You were so pregnant. It was dangerously pregnant. Yeah. Leaned out since then. Yeah. You look great now.

She actually didn't even come through my door. She went right underneath. All right, ladies and gentlemen, that is the end of our show. And if there's one thing you get from this show, it is to stop trying to do all of the things and just work on the one thing that you really, really, really want to do. Because even though it might be a temporary decline in whatever's happening in your life,

maybe it's a little bit of a low and you're like, holy shit, I don't know what I'm doing. If it's what you really are supposed to be doing, it's probably going to work out. And it worked out for us. And we hope it works out for you. Bye.