Barbell Shrugged - Real Chalk - Execute Your Dream w/ Ashley Boeckle

Episode Date: April 3, 2018

Ashley Boeckle (@ashleyboeckle) is owner and co-founder of @buffbake — The Better For You Snacks. A company that sells all-natural protein nut butters and protein cookies. Boeckle is an entrepreneurial go-getter who always knew she’d create her own path. Growing up, Boeckle hated school, so right after college she started her first food company. A couple of years later, she sold her company to a local buyer and moved to California to start Buff Bake with her cousin. Within a week they had the company incorporated, within a month a live website, and before she knew it their products were sought after by many retailers. In this episode, we look into why you need to pursue your passions, how to grow a business, what’s it like to be an entrepreneur in the food business, why you need to use Google more often, and much more. -Ryan and Yaya ----------------------------------------- Please support our partners! Thrive Market is a proud supporter of us here at Barbell Shrugged.  We very much appreciate all they do with us and we’d love for you to support them in return!  Thrive Market has a special offer for you. You get $60 of FREE Organic Groceries + Free Shipping and a 30 day trial, click the link below: https://thrivemarket.com/realchalk How it works:  Users will get $20 off their first 3 orders of $49 or more + free shipping.  No code is necessary because the discount will be applied at checkout. Many of you will be going to the store this week anyway, so why not give Thrive Market a try! ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and perforamnce shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their fladship show Barbell Shrugged here: Website: http://www.ShruggedCollective.com Facebook: http://facebook.com/barbellshruggedpodcast Twitter: http://twitter.com/barbellshrugged Instagram: http://instagram.com/barbellshruggedpodcast

Welcome to Real Chalk, a Shrug Collective production. Mike Bledsoe here. Stoked to be launching this network so that we can introduce you to amazing content providers like Ryan Fisher. We'll be posting new shows every weekday, so be on the lookout. As a thank you for listening, Thrive Market has a special offer for you. You get $60 of free organic groceries, plus free shipping and a 30-day trial. Go to thrivemarket.com slash real chalk. This is how it works.

Users will get $20 off their first three orders of $49 or more, plus free shipping. No code is necessary because the discount will be applied at checkout. Many of you will be going to the store this week, so just hit up Thrive Market today. Go to thrivemarket.com slash realchalk to get set up. Enjoy the show. All right, kids, here we go. Time for another Real Chalk podcast episode. We live in a time nowadays where everybody has a dream.

Everybody comes to you and tells you about their app idea or their sick fucking shirt company that they're making. But I call them wantrepreneurs because nothing ever happens. Nothing ever comes from it. No one ever acts on the dreams and goals that they have. We sat down with the exception to the rule, Ashley Boakley from Buff Bake. Really great story how she started her company. They hit a couple of speed bumps and they were able to pivot and still turn it into a great, great product. So I think

there's a lot to take from this episode. As always, stick around afterwards and leave us a review, subscribe, tell your friends, tell your mom, tell everybody. And for sure, check out Buff Bake next time you are in. Vitamin Shop, Wholesale Nutrition Center, Whole Foods, Sprouts, whatever it is. And you guys are going to hear more about it on this episode coming up. All right, Talk Nation, here we go. Sitting down with Fish and a very, very special guest. Ashley Bogley from Buff Bake is joining us today. We want to talk

to you guys about not just entrepreneurship, but also what happens when you guys hit a wall. A lot of guys nowadays, and gals, have ideas and dreams and everything, and then they hit a speed bump and they just give up. And I think Ashley's story is going to be a great inspiration for some of you guys out there that do hit a speed bump like that. Maybe find some ways to pivot and actually achieve your goal um we'll let you just introduce yourself and then we'll take it from there hi i'm ashley i'm the co-founder of buff bake we started it about four years ago now and i do like mainly all the marketing, social media, and me and my cousin Brittany started it four years ago. Okay, so how many partners do you have? We have four partners, so it's me and her,

and then two other partners, Chris and Ryan. Okay, so what are all their jobs entail? I do mainly the marketing, social media. Brittany does all of, manages all the co-packers, um, and Chris and Ryan do all of the sales. Okay. Finances, the stuff that we don't want to do. Yeah. I feel like everybody has it. I suck at, I suck at the financials.

Even my own business partner, he, he likes to just be gone and I just try to take all the stress. Um, all right. Well, I think the thing that everybody likes to always listen to and everybody wants to know is how did all of this start? So I think we had talked just a little bit before the show, and you talked about some childhood stuff that I didn't want to know everything about. So maybe we can get into that,

and then let's start building into what originally started, what you originally had as an idea, and what that kind of blossomed into and yeah where we're at right now um well my dad my dad's a twin so him and my cousin burtney or him and my uncle is burtney's never done this before. It's their first podcast, guys. My dad's a twin. So they're business partners. They're entrepreneurs. They grew up dirt poor from New York.

They moved to Vegas and they were 23 years old. Self-made millionaires. They built an empire. They have 40 bars and casinos in Vegas called PT's Pub. So they're kind of like my mentors and me and my cousin. They own 40 bars? 40 bars, yeah. They sold them all all so they built and sold a business so that's kind of like where my entrepreneurship I feel like comes from and then I always wanted to do something with my cousin um so our dads are

twins and we I was at the end of fitness Brittany was super into baking and Buff Bake just kind of turned into a business for us. We moved to California in 2014, started doing farmer's markets around Orange County and LA. Is your product called Buff Bake right now or just something else completely? Buff Bake. Yeah. But at this point right now. Yeah, I know.

We've always been called Buff Bake. Okay. Yeah. So we started with little protein muffins and we were doing those at the farmer's markets around orange county in la and we realized that the shelf life was too short there was a two-week shelf life on these little muffins we're like we're never going to get anywhere with this right we can't ship them into retailers because they're going to mold and we had like a ton of issues. At the same time, we were growing our Instagram account.

And this is like when Instagram was in its prime. So you send like an influencer a package and sales skyrocket when they post. This is four years ago. This was four years ago, yeah, when Instagram was in its prime. So we realized the muffins were not going to work. And then we introduced the nut butters, which have a year shelf life. And they worked really well for us vitamin shot found us on Instagram and they were like our first big retailer we got into so they reached out to you yeah

I don't know it's crazy cuz like when we first started this every retailer that we got into they reached out to us so it's like we didn't know this was gonna become a business we were just kind of like going through the motions we knew we wanted to start a business and we were like taking the steps to get there like by doing these farmers markets and selling a product and creating an instagram you're hustling yeah i'm passionate about too yeah for sure i love when when products and businesses start like that when they start like where the real idea yeah is not even known yet yeah like i didn't even know that i wanted to open a gym like i didn't know that i wanted to have all like these different streams right now that i'm going into now i didn't even

know any of it it just all started with the fact that i just loved fitness and i loved what i did and it turned into this and turned into that so that's really cool that you actually started just like going to farmer's markets and then having this stuff and then it just turned and everyone just found you. That's awesome. Yeah, it's crazy. We were like seven days a week we were doing them. So we had like all kinds of shit in our car, tables and crates and everything.

Just like we dragged it along town and pull it out and set up and do a farmer's market. And then we just slowly gained grassroots and gained more and more traction and got into more and more places i think it's so cool too such a good story to like that instagram can actually be like a useful tool like for some of us or for a lot of people nowadays instagram is just like a waste of time 90 of the time yeah your brain's just fucking rotting away and you're looking at cat memes and whatever it is yeah right but there's some good cat memes out there there's some funny the one where the cat is texting the owner is one of the funniest things i've ever seen i can watch that anytime yeah but if you use it correctly you know it can be a great great business tool

no totally i feel like it's like life-changing for businesses for a lot of companies who are starting up and they're doing something in the food industry is that something that they run into a lot is like short shelf life um i would say shelf life's like a huge issue when if i were to ever create i don't know anything about this and yeah some of our listeners have no idea shelf life's huge like i mean the long most retailers that you ship into they want you to have at least a nine month shelf life so anything less than that they're like weary to even take your product in because they're, it's going to, you have to ship it.

So there's like logistics involved and it's going to sit on a shelf and then people have to buy it. So they want like a certain amount of shelf life guaranteed, you know, for them to like be able to sell through your product. What about some of these people who have a really short shelf life? How does that work? Like better have a really fucking good milk or eggs or something like that. that it's like i mean people need that i guess there's like a need

for that i don't know that people can have short shelf life products it's just a lot harder i feel like that like bread think about bread like in molds and i don't know two weeks you have to sell it like yeah it would be scary for me i feel like to create something with that short of a shelf life just because i never even really thought about that to be honest yeah for a lot of products you don't have to you know what i mean like if you make supplements or something like that they don't just go yeah supplements two years they can sit on the shelf okay so you have to think about that so like that's another thing that you have to consider when it comes to something like this okay so now you're at the farmer's market with

the nut butter now yep nut butter so then we, okay, well now our name doesn't make sense. Wait, we started with muffins. Now we're doing nut butters. What does that have to do with bake? You know? So we're like, we need to create something where the name buff bake makes sense again. And so we're like, let's do a protein cookie. Cause I mean, to be honest, we saw Lenny and Larry's out there and they were the only

ones really doing it. You know? I still see their cookies. And they were crushing it when it first came out i still remember like everyone was all over them they're everywhere and so but we're everywhere not too there you go i know i see you guys everywhere yeah which is cool i know it's amazing even when i see this place somewhere i'm like whoa we're here because like we're in distribution so it's hard to like you don't know where you're being sold at when you're in distribution like you have different distributors that distribute your product and they don't tell you where they put it oh i didn't know that yeah i have a little coffee shop right around the corner where i live

on pch and it's like it's tiny and even they have a product in there i know what you're talking about everyone says that but i went there and i didn't see it there yeah it's on like on the left next to like the fridge and everything that's amazing i'm gonna have to go get coffee there more and the coffee is amazing there too so yeah that's a good spot so let's um go back even further before the pockets we were talking a little bit about your childhood and stuff so i think it's really cool to like go back to the roots you mentioned your father he's an entrepreneur like what else kind of spawned you to like jump into this kind of lifestyle uh, I was terrible in high school. I hated school. I hated school. Like in high school, I failed everything. Like I was a straight D student. Like, I think you have to go to school

180 days a year. And I went like 90 a year. Like I hated school. I hated people telling me what to do I hated having bosses that I had to answer to like every single job that I ever had I've literally been like fuck you guys I'm leaving and just like walked out never put in my two weeks so I knew at a young age that I'm like I have to figure it out like I have to figure something out I have to create something on my own because I never want to work for anybody else but in high school it was hard I was like a terrible kid my dad I was so bad that when I was 15 my dad sent me to a boarding school in Ensenada Mexico called Casa by the sea and it doesn't sound like it sucks. It doesn't sound terrible. It doesn't sound terrible. I've talked my whole life about iPod because cell phones didn't exist then.

My whole life. So you started with iPod. Yeah. Which at that point could only hold like 150 songs. Yeah, like close everything. I think of Spaceballs when they have the giant fan. You know what I'm talking about? No.

Oh, man. The Princess Leia in Spaceballs. I don't know what you're talking about either they're making fun of star wars and like the princess is like running through the desert and like all of her servants are carrying her stuff and she has a hair dryer that's like the size of a car it sounds all right i can see you going into that camp with like 50 people like carrying your stuff yeah well my dad was like he he lied to me to get me there he's like you'll be able to it's right on the water you'll i will come see you every weekend like surf lessons like sold

it to me okay so sold it to me to the point where i got in the car and like drove to mexico with him and he dropped me off and the second we pulled up i'm like fuck i knew i was fucked there was like these huge gates these 40 foot well i was in prison for four months you guys like i saw these girls in uniforms and flip-flops walking in lines everywhere with no makeup on they looked miserable and i i knew it i was i was fucked so i was stuck there for four months and the school the american government ended up coming to mexico shutting the school down this school was so bad like i'm telling you guys i was in a prison the school the american government ended up coming to mexico shutting the school down this school was so bad like i'm telling you guys i was in a prison the school was so bad it was on oprah like interviewing girls some girls were stuck there for like three years jesus so i was

lucky yeah my dad wouldn't have left me there that long but some girls got left there so what happened during that time that you're there you it, it was crazy. You couldn't talk. You had to walk in lines everywhere. I didn't see my parents. Like I, when I say I was in prison, like I literally was in prison, like slept in bunk beds, ate like rotten food. I lost my freedom for four months of my life, four or five months of my life. It was insane. So did that play into anything? Did it give you some sort of motivation later on um yeah do you feel like that was just straight punishment i feel like it was just straight punishment from how bad i was but it just made me like even more not want to listen to anybody you know like when i got out i was even a little bit worse than i was when i went in

and then i remember i went on this trip to europe for 30 days and like just going around the world and seeing people and seeing how people lived I'm like I want that lifestyle like I want to be able to fly first class I want to be able to travel when I want to like I want what I want and I came home and I started a meal prep company called LV Leanbox. How old are you at this point? I was 22. So at this point I was working at the Hard Rock at rehab. You remember when like the pool parties were cool? I was a cocktail waitress there. It was hell, but I made a ton of money. So I used the money for that to start this company called LV Leanbox. And I was already connected like in the industry with all of these cocktail waitresses and bartenders who had to stay in good shape is it ld because you like louis vuitton no las vegas oh okay

because I live in las vegas okay I forgot that you live I mean I like louis vuitton too but um yeah so this was in vegas because I was born and raised in vegas okay and I started this meal prep company I'd make healthy meals and deliver it to all these. 22 years old. That's. Yeah. To all these industry people. So at that point, what is your like daily procedural plan?

Like you went grocery shopping, you made the food or did you have people do anything for you? So I had a friend who owned a restaurant and I rented kitchen space for him. And I was allowed to go in his kitchen like six to nine every single night, make my meal, storm in his fridge. And then the next morning I'd wake up and deliver and I would do that three times a week so everyone got fresh meals and then I honestly got I feel like I got lucky but this one of my clients was like this tech guy and he had like a ton of money and he was bored out of his mind and he lost a ton of weight with all my meals and he ended up buying the company from me because i was like i want to move to california and i want to start this buff bake

with my cousin you know and he's like well i'm gonna buy it like i want to buy your company i love what you're doing it's changed my life and so that was like my first company i sold it's awesome here's the thing like you said you you're getting lucky i hate when people say that about like other people. Like, oh man, they just got lucky. Like they just met the right person at the right time. You put yourself in that position. You know what I mean?

You weren't just sitting at home on your ass and someone came and handed you a check. Yeah. You know, you did something and then you kind of start building from there. Yeah. But go ahead. I mean, my story is very similar. Like I had a personal training client who was actually the person who gave me the money for my gym.

That's amazing. Cause he just loved my training and he loved my like enthusiasm and my hard work and stuff. And it's like literally the same thing. And then everything kind of blossomed from there. It's crazy. Cause like you don't really know who you're affecting until like someone like that comes along and they're like, I believe in you this much that I'm going to give you this much money.

I'm going to buy this from you. I tell everyone that like I have so many shows shows we have so many shows where i tell everybody like you have no idea who you're talking to at all times yeah you have to be the best version of yourself to every single person especially if you're totally you're giving some sort of service away like yeah or even just standing in the line of the grocery store like talking to the person next to you know what i mean it's always the best version of yourself and like you never know what's gonna happen but you have to put yourself in a position where you're able to win yeah i agree i totally agree yeah that's like the most important advice that i can ever give anybody i agree i'm reading this book right now

um how to win friends and influence we always do a book recommendation really yeah so go ahead say it again one more time well i have two actually if we're gonna do a book okay absolutely go for it okay how to win friends and influence people i mean i've only read like i'm four chapters in but i've already like i think about it every single day like the what they talk about in this book like basically like you a leader you can like lead people like lead people and be like do this do that or you can be like hey like be a leader and like i'm gonna do this with you you know like that's kind of what it's about and then yeah and there's more about it i'm only on chapter four guys but i really like it so far the other book is how to be a badass by jay i actually have that book someone gave it to me

but i haven't read it yet it's life-changing okay i have to be it seriously is life-changing i gotta have a christmas gift yeah it's like it's i guess it kind of like is branded towards a girl right it's a yellow book right yeah it's a yellow book and but when i look at it i like think more girly but like this book like anyone can read it and it relates to okay cool it's it's amazing perfect i've heard my recommendation's been out there i've heard that one a lot it's so and the girl's just like so raw like she doesn't talk like and the intellectual like big words that you don't understand like the power of now have you read that i have not oh that's a good one too yeah i mean i could be a book no but how to be a badass would be my number one

recommendation it's amazing all right so keep going on from there you're you sold the meal prep company you moved to california sold the meal prep company moved to california and then 22 um i want to say i was like maybe 22 is wrong like 23 i started buff bake when i was 24 okay okay so yeah 22 23 around there was the whole lv lean box and then i moved to buff bake i moved to california february 2014 and started buff bake like the week i got here i'm like we're going to the attorney we're getting an LLC, and we're starting BuffBake. And so I'm like, I don't, I cannot, I can't sit around. Like, I have to be doing something. And so, yeah, that's when we started BuffBake.

We got our LLC. A month later, we had our website live. And I somehow talked all of these ladies, these farmer's market ladies. You guys would think it was easy to get into a farmer's market. These ladies are like hell like this is like their this is like their baby yeah like to get into these farmer's markets it's like you're entering the white house seriously i'm like fuck how hard is it to like sell my shit at your farmer's market but and so i talked all these ladies into like letting us do the farmer's markets because i could obviously see there was space for us you know take us through a conversation

like that like what were your main like pitching points when talking to these ladies i mean i do so much better with men i feel like uh-huh like i am like yeah every time i walk into a buyer's meeting and i see a girl i'm like okay i okay, I have a 50-50 shot here. I'm screwed. She's either going to like me or she's going to fucking hate me. But a typical conversation. I mean, I feel like... Guys are just so fucking simple, dude.

We're such assholes. It's unbelievable. It's so bad. I feel like guys are less judgmental, too, though. Maybe, yeah. Or maybe they just put those judgment aside for other things yeah a lot of these ladies would tell me no and so i feel like the thing with me and i feel like the thing that every successful person needs is like persistence like if someone tells me no like

fine see you tomorrow and i'm gonna come back and ask you the same exact question or i'm gonna pick up the phone and ask you the same exact question until you tell me yes. I love it. I read that actually online before. You did? Before we talked. Yeah, that was in the LA Times or something article. Oh, yeah.

Yeah, it's at the end. Really? I didn't even read that one. They quoted you and said like, even if they say no, I just keep calling. I literally feel like persistence is the key to success. Every girlfriend I've ever had, I was just persistent. They're like, no, no, no, no, yes, yes, yes, yes. You're like, I promise, yes.

You'll see. Really fucking careful with that advice, guys. No does not mean yes. Okay. I don't want to end up in a place in Mexico for four months. Yeah, seriously. All right, so now we are starting BuffBaked. Yeah, so we're starting BuffBaked.

We're at the farmer's market. We're breaking into the forest field. Breaking into the forest field. So this is around this time it was still me and Brittany, and then three, four months into the business, Ryan, one of our business partners, reaches out to us. He worked for Burden Snowboards for 20 years. He, like, owned his own little independent sales agency. And he reached out to us on Instagram.

And he's like, hey, I'm really interested in your business. This is when we probably had, like, 10,000 followers on Instagram. We literally thought we were famous at that point. You kind of were at that time with 10,000. He reached out to us. He's like, hey, I want to be a part of your business. And so he lived in Huntington. We went and just like met up with him.

And I mean, to us, we're like, hey, this guy knows what he's doing. He's ran a business before. And within two weeks, he was one of our business partners and he just ended his like contract with burden. And so he came on full time and we started running buff bake out of his house. So literally jarring nut butters,

shipping out packages, like every Ryan's Ryan's house in Huntington was like our home base for three months. So that was going to be my next question actually. At that point, like what does your operation look like? Like do you still buy all the ingredients in like at Ralph's or are you like? So at this point we were still making everything. And then we were a little bit above Ralph's.

So we would find like distributors. So there's these companies that would distribute ingredients. So we were kind of at that point where we'd order in in bulk and we would get a discount yeah okay cheaper but i mean we did it on like a really small scale so we weren't that far above ralph okay um yeah we did everything around we made the nut butter and then we graduated to this place called the hood kitchen um it's in costa mesa this it's like a commercial kitchen where you can go there to make your stuff rent kitchen space and then then we graduated to our own facility where we actually spent

50 grand in equipment which was like all of our money basically um to make the nut butters and then we got to a point where vitamin this is like around the time vitamin shop came on we were like fuck this we cannot make our own product anymore. It's way too hard. Because you're going to have huge orders too. Yeah. It's way too hard to keep up with these orders. We don't want to manage all these employees that we started to hire.

So we started outsourcing our production. And do you guys know what co-packers are? People that make your stuff for you. So we moved everything to co-packers who make all of our nut butters now all of our cookies all of our products was there any fear there at all that like you were the the quality of your product would suffer when you do something like that like when you were so hands-off now uh i mean yeah because they don't care as much as you do exactly you know so their company but at the same time the co-packers that we do have

they're like they're really good so we get to we could be there the whole time so basically it's like we would go there and watch everything happen and manage their employees when they make our stuff okay so there was a fear but we felt comfortable at the same time gotcha and more liabilities on them too so it's like if someone dies from our cookie like they are the ones who are responsible for it not i mean we obviously have some responsibility but it's more on them you know oh that's interesting i never thought of that yeah so sounds like a good way to go i mean it takes our production runs now we run for like cookies we'll run around the clock for five days straight and there's like 40 people on a production line at once so it's insane like imagine hiring 40 people

yeah that you have to manage and then like investing in all that equipment and just it's so hard so what did it take for ryan to become a partner so let's say it didn't take much for him to become a partner we pretty much just it literally was sitting down at his table and did he give you guys money or did he promise some sweat so he gave us a little bit of money and then we went to an attorney and we got a operating agreement put into place and he was one third partner you just felt like he was going to help you guys tremendously yeah okay we did yeah and then and that worked out i assume yeah he's still our partner today and then now we have so then there's chris too so chris um worked for bird

and snowboards for 20 years also and he's our fourth partner um he and him and ryan are really good friends and he came in about two years ago so we just got to the point where we needed help and we needed more help and more money more money he brought more money and we weren't enough and he came in and helped us started to help us cool yeah so now we're here four years later um daily operations are running what are like the biggest like problems and snacks that you're running into on like a daily basis something that you've been like or maybe something that you just kind of like got rid of something that you've been changing like lately now that you're like big and you're running right what is like the stuff that you deal with on like a day-to-day

basis basically i don't even know where to start i mean i know we talked yesterday and you're like i can't even i can't even do the podcast right now i just want to kill myself so what does that look like i mean you're well you're co-packing twice a week so dealing with our twice a month so dealing with them is a huge headache and then we have um in-house employees that we're managing we're trying to work with all of our retailers because we're sold nationwide and then we're sold worldwide so we're in in... So you're opening up to Australia and a couple other countries. Yeah, Australia, Canada, the UK, Colombia. And so, I mean, Ryan manages most of, like, our international business. Chris does most of our sales.

So just managing those relationships and doing in-store promos. Like, we're in Sprout, so I want to put a digital coupon together. Like, just making our products that are in these stores turn and sell is, like, our day-to-day goal. Doing demos. Managing the warehouse guy. We have a 10,000-square-foot warehouse in Santa Ana. So right now we distribute all of our own stuff. And what else?

I mean, I guess that's about it. Yeah. Well, that's about it. Yeah. Well, that's a lot. So what's a typical work day, and what are we talking about? You wake up at, like... I wake up... I've been trying to wake up earlier. I'm not a morning person.

I mean, some people don't have to go to work early. I mean, let's just talk about how long is a typical work day. A typical work day for me is, like, eight hours, I would say. Okay, that's not too bad. But would say okay that's not too but like that's not that's not counting like when i go home and then i'm working from my phone you know or like answering emails or doing this or scanning a document or like so i i would say like i'm like always on call but i would say eight hours is like my typical work day where i'm in the office in the office yeah maybe six to eight hours depending on the day. Some days I work from home.

Like I try to, it has to be fun for me. Like I don't want to, I'm not the kind of person who sits behind a desk all day long. You know? I'll totally go to the beach

and be on my phone and make workouts for the gym. I actually just did it last week. I feel like that's the whole point of like being an entrepreneur and like running your own business where like you don't go into the office

just to be in the office. No. You know what I mean? Like you don't go because it's nine o'clock and you go home because it's five o'clock you go because there's shit to do and when there's nothing to do you go home yeah that's my me and my business partners definitely disagree on that because they do feel like that's what you need to do okay but i do not feel like that's what you need to do i personally feel like i'm more successful not in that office you know know, like. For sure. It's just like more like motivating to be like out and like, you know.

Yeah. You're back in Mexico. Yeah. I'm back in freaking Mexico. I'm walking. Behind the walls again. Behind the walls. Well, you don't need to be behind a desk to freaking run a business, I feel like.

No, definitely not. It's 2018. We have cell phones. We can answer emails, you know. Mm-hmm. Yeah. No, basically nobody knows where you are at any point. Like, you can be traveling, you can be, you know, answering emails, doing whatever it is.

Nobody knows where you are, and I could still be getting the work done. Like, you don't need to be sitting in one certain place, you know? You can have a phone sitting next to you that can only ring in that place. You can take your phone wherever you want. You can answer emails wherever you want. Yeah. You can Skype wherever you want, right? Yeah.

It doesn't matter anymore so i think i for me that's like one of the biggest points because i had a nine to five like office job for a while after college i did that for like half a year and i was going fucking crazy like i was like i can't do this anymore because you're literally just in the office and yeah there are days where you have shit to do and then it's fine but then there's other days where you're literally done at three o'clock and you're sitting there until five and it's like what's the fucking point of me totally even being here you know totally yeah i like one of the parts of this so far was when you said you went to europe and you said that after you went there you were like i really want to have a life where i can come

here like whenever i want i can travel whenever i want and like for me with my gym and my business stuff i literally was like really happy with everything and I got to the point where I could finally leave the gym which for me it was scary for me it was like I did have to be in the gym all the time yeah whereas now I don't have to be in there all the time yeah but I went to my first trip in Europe and I was there for two weeks and I I'm a big hiker and adventure type of person anything you can get her doing is what i'm all about so um i went to norway and iceland and italy and like all these places and did all these crazy things and i went by myself i had no one with me i didn't book one hotel everything

was like figured it out everything was on the fly only one night i didn't get a place to stay and i would say i just walked the streets for the whole night. Oh my God. I didn't have any choice. I'm like not a rough it person at all. I'm like, put me in a nice hotel. I don't like to know like what I'm doing, like on my trips. I like just everything to be spontaneous.

But anyway, that trip, literally I came back and I was on fire. I was like, I want to be able to travel yeah more than anything like right now my motivation is not the Lamborghini it's not the huge house like my motivation is like I want to see everything I want to experience everything yep and when you said that it like really rung yeah and I know I feel like that's like a huge thing like travel for me is huge like I feel like experiences over money for sure yeah it makes i don't know it makes me want to work harder and it's kind of good i feel like to escape like your everyday life and like see how other people live and you know like you i you become more grateful too like 100 when you go

to these other countries your whole perspective on life is completely different yeah that's one of the biggest points for me it's not even like going out and like going to these like crazy places and everything it's more about seeing the people and like understand that there's like different ways to live your life as well you know you can't when you live especially like in america i feel like you're so boxed in and you're kind of like all right this is the only way and like this is the way to live your life you know we're talking about like nine to five talking about like commuting to work every day stuff like that and then you travel the world and you just kind of realize like it just opens it opens your mind a little bit that there are other ways out there to live your life and it kind of makes coming back easier because

now there are other options now there's so much more you can do that you can play with well and it kind of motivates you too so because you're like i want to be able to do this again so i need to get back and work my ass off so I can go do it again you know totally and just making connections with people you know just being abroad what we're just talking about always being the best person like you can be in freaking Italy and meet your next business partner whatever it is it's crazy how much nicer people are in different countries too like people in America are dickheads yeah like they everyone's so especially where we live I I feel like, everyone is so rude. Yeah, for sure.

Well, because everyone here is fucking famous. Well, Yannick's from Germany, so he has that. I was just going to say, it kind of sounds like you have an accent when you talk. I was like watching your lips move, and I was like, is he from here? By the movement of our lips, you're a period? I was thinking the same thing. She has to have lost it. You're a pro, for sure.

Oh, God. I think I actually went to Whistler in Canada to go snowboarding recently. And I would say Canada is probably the nicest people I've ever met in my life. Canadians are very nice. And I was in Vancouver. Like, such a great food scene, by the way. And Oregon as well. Portland, Oregon.

Crazy food scene. But either way, the people in Vancouver were just, like, they made me feel like I was a terrible person because they were so nice. Yeah. I was like, oh my God, you're the nicest human I've ever met. That's funny. But, um, yeah. Bottom line, travel the world is what we're trying to say.

Yeah. For sure. Exactly. It's a big deal. And it's good motivation. Yes. If you haven't been on a trip soon, I highly recommend you guys go on a trip. Even if it's just a road trip.

You could road trip. Yeah. Like, even where we're at right now,'re in orange county go to san francisco you can go an hour north of la yeah you can go an hour and a half to san diego a totally different vibe yeah depending on where you guys are at might not have that opportunity but maybe a couple hours you can go somewhere totally different especially the city for sure yeah you don't have to be rich for for sure um all right so now you, you have three other business partners now. Yep.

Buff Bake is cruising. Cruising along. And now, are you at that place now where you can go and do these travels? Yeah, I mean, there's... That your 22-year-old wanted to do? Yeah, there's four of us. Well, there's, yeah, four of us. So, I mean, when someone wants to leave, like, I guess I'm the one that always wants to leave me and like some people want to be

there all the time but like we're definitely at the point where we can go on these vacations whenever we want to do that yeah I saw I'm I'm friends with your fiance and in my life is the fiance for the man yeah I'm hoping I'm hoping to have him on the show as well at some point but um i saw you guys i follow you both you guys on instagram and i saw you guys went to belgium belgium amsterdam amsterdam and paris where he proposed on a bad day well done i had no idea nice job he's a cutie um, any other countries or those three? Just those three.

Just those three. And how long have you guys gone for? We were gone for 12 days. 12 days. Perfect. Yeah. Yeah. So, Buff Bake was fine with the other three people back at home.

Cool. Yeah. I mean, I feel like we're totally to a point where we can do that now. Was that the first time you've been back to Europe since that last trip that we talked about? No. So we have European distributors out there also who distribute our product throughout like Amsterdam and then a big one in the UK. Okay. So they have, you know how like they do like Olympia and LA Fit Expo here?

They have big fitness expos over in Europe. So me and my cousin Brittany, we would actually go over there like for the last two or three years we've been and we've set up like a little booth at the expos there it's called body power it's like their big uk expo and so we would go out there too we'd make a trip out of it though like it's a three-day expo and we'll go for like 10 days oh all right so you think it's a fluff bake piece for it so we're like, let's go. Yeah, that sounds cool. All right, so now you're this big ball of businesswoman. If you could talk

to a 22-year-old self now, is there anything you would do differently? Any advice you would give her? Anything like that? Oh my God. This is the most important part of the show.

Don't mess it up. My 22-year-old self was a know-it-all little bitch. So, yeah. So she probably wouldn't have listened anyways. No, she probably would not be listening There's a lot of 22-year-old know-it-all little bitch so yeah so she probably wouldn't have listened anyways no she probably would not be there's a lot of 22 year old know-it-alls listening to this right yeah so they need an important message right now yeah i mean i feel like here's my outlook on

successful people i feel like people either get it or they don't get it like and you can't really teach somebody to be like motivated and in passionate and it's like they either have it in you you either have it in you or you don't you know like you can't teach somebody delay every successful person I've ever talked to they always said I knew I was successful before I was successful like I saw myself I successful a hundred percent I was successful I actually acted like I was successful before I was successful. Like, I saw myself being successful before I was successful. I actually acted like I was successful before I was successful. And I feel like that's...

Faking to be naked is a real thing. I feel like that's what makes you successful, though. You have to have that mindset. Like, my mindset, I've always known it. Like, I've always known that I already have it, you know? And I've never thought any differently. So, I feel like that's... I kept pushing.

So, I don't know so I don't know I don't know what I would tell my 22 year old self I guess are you happy with the way you did every single thing or would you go back and be like you know what maybe I would have had like one less business partner maybe I would have borrowed money from a friend instead of these other people or are you happy with the way everything is I probably would have, I probably would have had less business partners. Yeah. Cause now you're sharing profits, right? Yeah. But you're more confident now, but I have good business partners. So yeah. Yeah. I don't know, but I feel like you either get it

or you don't like, and you have to have that drive and you have to have that motivation and it, like, it's just something that's in you. I don't feel like you can't teach somebody to be successful or be an entrepreneur. You just have to want it. That's like an internal fire that you either have or you don't. Yeah, you either have it or you don't. Do you think that for some people it depends still on what path they take?

Because when you were talking about how you were in school, you were literally describing me in school. It was exactly the same. and then there was no drive there was no motivation but i always there was sports like i always had sports and like in sports i was like all right i gotta be the best i gotta do this i was looking up videos and trying to find coaches and just trying to be the best so yeah i love this path of my life but i hated school like i never was studying and i want to be smarter i didn't give a shit about any but i it's even when i did not give a shit about any of it and i would just like fuck this like i always thought i was smarter than my teachers yeah like i always like i still had that

drive you know i'm like i was like fuck school because i know i'm gonna do something bigger you know yeah like when i i'm this this is the bitch in me i feel like bring it out no but i like i i did think i was smarter than my teachers when i was 15 years old i thought you know but i guess that's like a hundred percent in german but you got it i don't know i just i've always just had that me. But like you said, I feel like I've always envisioned and I've never thought I wasn't successful. In my head, even when I had no money at all, I was like, I'm successful. Someone calls you and they're like, what are you doing? I've got shit to do.

Leave me alone. I've got all this stuff to do. No matter what. The fact that they called you already is an abomination. It should have been a text message. I'm not picking up that phone call. No one's important enough to have a phone call. Who the fuck do they called you already is an abomination. It should have been a text message. I'm not picking up that phone call. No one's important enough to have a phone call. Who the fuck do you think you are?

Dude, a phone call pisses me off. I'm like, who the fuck is this? I feel like awkward on the phone sometimes. Oh my god, totally. You know, it's like, why are you calling? It's like someone asking me to write a script. I'm like, oh my god. I've seen you on the phone.

Like, I've been in a car with you. It's not okay. And you answer the phone and you're literally the first word on your mouth you're trying to get the person off the phone immediately i'm the same way though i think phone calls are weird too like email me or text me what you you know and i think what's crazy nowadays too is like you're saying you know more than your teachers i think we're actually going to see a time where i think that people are like schools of waste of time and and people are and i mean people nowadays like it's i read that like people trying to get into harvard and yale and all these crazy schools now is like way way down like 30 percent less

people trying to get into these crazy schools right like the amount of applications they're getting is significantly less yeah there's more people on earth yeah i honestly feel like school is bullshit i feel like real like when i internships i think you should get you should graduate high school go straight into an internship what you want to do learn it pick it up i will never judge somebody off their resume like if they if I have a resume and you went to Harvard and I have a resume and you are working at Starbucks and just graduated high school, like I will judge the person when I meet them. Like I don't care if you went to Harvard. Like if you're the person who just graduated high school and I can see that you have that drive in you more than that Harvard, you know. Totally, yeah. have that drive in you more than that harvard you know like totally yeah i feel like real world real life experience is like so much more valuable than sitting in a classroom for four or five years

and reading out of a fucking textbook yeah like what are you learning out of that textbook it's a flawed fucking system it's it's been around since people were wearing fucking wigs and writing with feathers like it just doesn't work anymore like someone needs to update it you're talking soon you're talking to a double job. By the way, I dropped out of college twice. And, um,

I honestly think looking back, I know it was the best decision I've ever made. Yeah. And, um, I do graphic design. So I feel like a lot of things that I know now I've taught myself because of the internet. Like you have,

you have this availability out there. I'm sure like you with your business path, there were a lot of shit. We just got online. You just start Googling stuff. Like, okay, well how the fuck do i do this okay i should have started this whole thing with that actually like literally that's how i figured everything out like it's google google taught me everything how do i find a co-packer how do i find muffin packaging how do i make nut butter like man when the computer like when i learned how to use google

it's like it's on dial-up because i meanhuh. Because, I mean, I'm older than you guys, and I literally was just like. I remember dial-up. Oh, okay. How old are you? AOL. How old are you? 29. Okay.

I'm 30. You have this, too. All right. Because Germany is, like, 30 years behind. Dude, I remember being on the computer, and it was like, this is, like, 30 minutes to sign on. Do you remember chat rooms? Oh, yeah.

Oh, dude, I remember. I was a young boy. I'm freaking. I got Kels in my right hand for days I'm so embarrassed, but no, I'm going to own it. Honestly, my name was Wanna Ride My Pony. Whoa. That's hilarious. That is the plug for the show right there.

Perfect. Perfect. Wanna Ride My Pony. I changed it a few times to Are Those Real? I went back and forth. I kept Wanna Ride My Pony. It's still currently my Skype name. I did it. So I Sky one on my phone it's still currently my Skype name

so I Skyped my mom like a month ago my mom's like you have to get rid of us oh my god I know that's really funny also you just gave

like a Skype name so now you have a bunch of weird ass fucking calls but yeah internet is amazing like you can learn anything

you can learn anything on YouTube nowadays like I think with what I said earlier in the podcast too was just like instagram and stuff we have this like power in our hands with our phones you just kind of know how to use it the right way yeah totally i mean it instagram is why i feel like we are where we're at today so i feel like instagram's huge i mean not much now. It's definitely died down a ton from, because people realize what it is now. You know, four years ago, no one realized what it was. Like, it was the new thing, and you could get away with more.

Like, influencers now, you send them something, and they're like, pay me $5,000 and I'll post it. Exactly, every single time. And I'm like, go fuck yourself. I'm not going to pay you five grand. And I think everything's shifting now. I think more of the video and the voice, so like YouTube and podcasts

I feel like are getting bigger now than Instagram. Yeah. Well, there's a lot of shit on Instagram. There's a lot of buff bakes on Instagram. You know what I mean? There's a lot of people that were you when they were there

that are you when you were 22 and they're trying to do exactly the same thing. Yeah. But first of all, there's a lot of them of them second of all they're doing it for like a week and then they're over it again yeah you know it's crazy every five years it's like it's a new platform it's a new like generation of people coming in trying to remember like myspace and then facebook and then like when there was myspace i could never imagine that there's anything better

doing facebook and then when i was on facebook i was like oh like i hated joining facebook because i loved my myspace and then um i know it's like you think you can't live without it and like into that that new thing comes and then you have to kind of like transition to it but then it's like the new thing yeah i remember instagram i was like this is so dumb yeah like what you post a picture and that's it whatever and then like now it's like so many things now yeah it's crazy now there's a couple other things coming out and i heard youtube is going to start actually making their own like i'm not big into youtube it's such a pain in the ass i need i just started listening listening to podcast too so podcast is simple because you can listen in the car anywhere.

You don't have to watch it. Yep. You can have your little wireless ear pods in now and you're just cruising and listening, traveling anywhere. Like it's easy and you can listen to almost anything. Yep. Like at any time.

It's true. Um, moral of the story, I guess just, you got to stay ahead of the trends. Like you and I have had this conversation before. Like if you were first to market is everything. Yeah.

If you would have been instagram two years earlier or something like that you know then that would have been huge so like find the next instagram like what's the next thing like maybe it's podcasting with youtube maybe it's something completely different yeah that's like a whole nother subject i feel like for me it's like being first to market is i mean on any in my world or like in anyone's world i I feel like is everything. Like it's, I mean, yeah, it's who, you know, more than what you know and all that stuff. I mean, and it comes down to being the best person you can for everybody that you meet. Because sometimes the person that you meet is, owns a chain of nutrition stores. Or is a multimillionaire and wants to invest in your company exactly exactly um all right so

what would be the next phase for you right now to get to like your next goal in life like that'll be like the last thing we talk about this is why we're fucking good at this because you just read my mind i was gonna ask the same question my next goal is my goal with buff bake is to i want to build and sell it okay i want to i feel like i'm a creator like the fun part for me is to like come up with new ideas the challenge come up with new ideas brand them like get them going prove the concept and then find people to run the concept and then go and build my next idea. So that's kind of where I'm at with BuffBank right now is I feel like BuffBank still has a ton of growing to do. Maybe like another three to five years, but my goal is to continue to build that and sell it. And then I also am kind of in the process of starting something new.

I was going to ask that. You don't have to say what it is, but you do have a good idea. We need to have podcast number two where i talk about the new idea for sure but yeah so i'm doing something um totally on my own a hundred percent food related food related a hundred percent just because it's like i feel like after you tap into an industry and you like really learn the industry like basically and you have the contacts and everything yeah like i look at buff bake is my it was that i went to college for four years like i've been into buff bank for four years like that's my college like i'm graduating college and i like want to start my own thing too while still running buff bank but i still i have all these other business partners to run it too

so it's like i really feel like i'm at the point where I want to do something on my own, like 100% on my own. So this is the 22-year-old self conversation. Coming back, yeah. Yeah, exactly. Cool. And I respect that for sure. Yeah. So that's kind of where I'm at now is continue to grow BuffBake and start my new little idea that I have in my head.

Awesome. Cool. Yeah. Where can people find you? Buff Bake, Instagram, social media, all that stuff. Buff Bake. Our Instagram is just Buff Bake. Okay.

And then mine is- B-U-F-F. B-U-F-F-B-A-K-E. Guys, check it out. I think you guys have close to 100,000 followers now. 215. Ooh, get it right. Way off.

Oh, I read something. I didn't look at it, but I read that. I read that. 215 oh get it right way off i read something i didn't i didn't look at it but i read that i read that so 215 if anybody wants to try a buff bake product they can click on the link on there yeah so or just go to the website www.buffbake.com or vitamin shop um if you're local in southern california wholesome nutrition center my favorite um Southern California Wholesale Nutrition Center. My favorite. Where else? Sprouts. We just got into Sprouts. Safeway Albertsons.

East Coast Wegmans. H-E-B. Or just order it off-line. What kind of flavors and stuff can we get people salivating on right now? Okay, we just came out with these sandwich cookies, and they're amazing. Have you tried any of them? I haven't tried the cookies. I'm going to send you guys a package. Will you bring us any? I know. I know. on right now okay we we just came out with these sandwich cookies and they're amazing have you tried any i haven't tried i'm gonna send you guys a package i know i know i was in the office today i've had nut butters before you guys i think even started dating i've i was eating some of the nut butters for a long time i think was it the red velvet my favorite one i think maybe

is it that's my least favorite i can't remember, maybe? Is it? That's my least favorite. I can't remember. I can't remember. There's a few. White chocolate is the best. But these new sandwich cookies that we have, they're two little mini cookies

with our nut butter in between them. And they're crunchy, so they're like nutter butters. And we're coming out, actually, as we speak,

my cousin's at the Copackers and we're making sweet and salty. It kind of tastes like salted caramel and birthday cake and they're amazing oh my god so those will be live by the time this goes live they're so they're so good oh my god yeah all right guys well there you have it um the whole story and we just gave you a food network porn scene food porn just now so you guys can go check out buff baked on instagram uh don't

forget to check out myself ryan fish and your co-host yaya's view yep and um we will see you guys on the other side bye bye and that's gonna wrap it up another one in the books hope you guys enjoyed this one it was ash Ashley's first podcast ever. So we feel like she did great. Make sure you guys leave us a comment review. Let us know how she did. And as always, hit us up on all of our Instagrams. Let us know what you guys think.

It really helps drive the podcast forward. Just to hear from you guys. What you guys think. What you want to hear more of. What you didn't like. Whatever it is. We'll try to accommodate. guys just to hear from you guys what you guys think what you want to hear more of um what you didn't like whatever it is uh we'll try to accommodate and tell your friends tell your mom subscribe review share all that good stuff we'll see you guys on the next one one one one one