Barbell Shrugged - Ryan Fischer: Why Authenticity Sells And How You Can Grow A Brand On Instagram — The Strong Coach #16

Episode Date: February 18, 2019

Ryan Fischer’s entire life has always been about fitness. At the age of 12 he was a world ranked BMX racer. In high-school he ran track, played lacrosse, and football. Then, he got into skeleton and bobsled, and even qualified for the US Olympic Team Trials for both sports. Fischer is also a big time crossfitter, who finished top 5 in the CrossFit Regionals for multiple years. He went from being homeless, couch surfing, stealing food at Whole Foods, and a stint as a male stripper, to becoming owner of the most successful gym in Orange County, CrossFit Chalk. He also created Chalk Online, a groundbreaking corporate wellness program. Fischer always had a belief that life would work itself out if he kept working hard on his passions. In this episode Ryan and I talk about all things Instagram, Ryan’s roundabout sales pitch, old man syndrome, high intensity bodybuilding, and much more. Come join us at www.thestrongcoach.com   -Mike   Episode Breakdown:   ⚡️0-10: Figuring out where to put your energy, the time suck of Instagram, and the realization  that Ryan had that changed his life ⚡️11-20: Why everyone's program is great and how being genuinely authentic can sell programs ⚡️21-30: Blue-blockers, how Ryan uses Instagram, and how to build a following ⚡️31-40: Finding your optimal time frame on Instagram, Ryan’s roundabout sales pitch, and why not caring about what others think will convert sales ⚡️ 41-50:  The content you need create before you can run ads, why you need to hire a professional to create ads, and why you need to take care of your tribe ⚡️51-60: What Ryan’s currently excited about and old man syndrome ⚡️61-70: Accumulating information vs. implementing it and the entrepreneur mindset ⚡️71-80: High intensity bodybuilding, how Ryan created his coaching practice, and his opinion on music ⚡️81-90: Why the experience is the most important aspect of your gym and how to be a successful coach ⚡️91-100: The importance of adapting the environment based on the people in your gym and how to read people ⚡️101-108: If you’re waiting till Monday, you’ve already lost   ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/tsc-fischer ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Unhealthy boundaries are killing your goals. This is one of my secrets to success. I have learned and am still learning the value of proper boundary setting. You'll know if your boundaries are too weak if you constantly find yourself doing things and going places you don't actually want to do or be. If you're constantly doing things for others while all your needs get put on the back burner. In this case, your goals will keep getting put in the back seat. You'll continue to

do what others want over yourself. Maybe your boundaries have become a fortress and you don't let anyone near you or what you're up to. Nobody can really help you and you constantly feel alone. These boundaries get set by a lot of people who have become overly guarded. There are a lot of reasons this happens and it's usually due to someone taking advantage of that person when they were young. In both cases, the boundaries are being used as protection of self, usually the ego. The first case, people are protecting themselves from others not liking them. We all desire to be liked, and you're no different. Having weak boundaries is the only way some people know how to gain that, and it's an illusion.

In the second case, the protection is more obvious. Letting people get too close gives them the opportunity to hurt me. Not only can this get lonely, but those that fall into this category will have a hard time getting support from others and achieving their goals. This is the lone wolf. Seems cool until it doesn't. I know I suffered from that one for a long time. Practice proper boundary setting. Get clear on the vision you have for yourself. If you have weak boundaries, learn to say no. Know why you're saying no and be clear with yourself and others. If your boundaries have become a fortress, learn to share the vision you have

for yourself with others. Ask for support in achieving those goals. Does this guarantee that you'll never be hurt by others again? No. Your ego being hurt by others is really up to you, and that's a topic for another day. Coaches, head over to thestrongcoach.com to have a discovery call with Danny today to find out what your next step is in getting your coaching game on point and building your coaching business into the career of your dreams. And now for our show with Ryan Fisher. We talk about his mindset and approach to running both a successful gym and online coaching business. Enjoy the show. Podcaster podcasting a podcaster.

Yeah, so we were just, it was like podcast, Instagram, YouTube, all the keywords. We were talking about what we should put more focus on, Instagram, YouTube, podcast. It's the wild, wild west of online media right now. It's crazy. Yeah.

Are we on right now? Yeah, we're on. Oh, wow. I want to mention this because we were talking about girls that are way too hot on Instagram. It's crazy. Are we on right now? Yeah, we're on. I want to mention this because we were talking about girls that are way too hot on Instagram. Oh, Jesus. I just pulled up my phone. Ladies and gentlemen,

Jen Widerstrom. She's probably listening right now. It's fine. This is where she gets all of her advice. You're just painfully, painfully attractive and I just can't. I've literally blacked out to the point where I don't even know why I'm on the show anymore. No, I'm just kidding.

So just yesterday, I go through these phases. Every few months, I go through this cycle where I become more aware of things that are distracting to me. Do you have that? Oh, yeah. I have like a hundred sticky notes as soon as I open my computer. It just reminds me of things that I need to get done. And 50% of it is to make my life better. And 50% of it is to just not keep getting sidetracked.

And those are the things you're talking about right now. It's like, stop looking at this or stop thinking about this. So I've been in this habit of cleaning up my instagram account because what yesterday afternoon i'm laying down i'm just chilling uh taking a break next to my wife i pull up my instagram account and there's this big ass right there on like the very first thing and it's the butt snorkeler account i've never seen this account yeah it's over a million followers wow they uh i remember when they were in the low six figure range my buddy a few years he was like oh you you're an ass man go go to the butt snorkeler account i'm like makes sense solid name makes sense i'm in so i uh but yesterday i unfollowed it so i was laying there oh wow. It's a bold move. And my wife is next to me. She goes, oh, nice.

I was like, yeah, I'm going to unfollow this now. And she goes, really? She was surprised. I was like, yeah, that's, you know what? It's distracting because Instagram has become work for me. It's become work for you. It's insane how much you really have to be up on it for it to start like cruising. Yeah. And if I'm, you know, I still got hormones like a 17-year-old at this point.

If I open up Instagram and I see an ass, I mean, that could be a 20-minute diversion real quick. Yeah, sometimes I wake up with a little bit more energy than I probably should. And I'm like, oh, well now. So I put some lipstick on my first finger and my thumb. Let's get this going, me and Roxanne. No, her name's not Roxanne. It's like George or something. Oh, man.

But anyway, it really is hard to decide where to put your energy. Yeah. Because even, like I've noticed, even people that I aspire to be like, like I get business ideas from them. I'm like, all right, well, I like following this account because they do ads this way that I really like. Or they have this attitude that they bring with them on the way that they speak. Or they made such a cool

photo or a video that i want to remember that so i just follow them but even then like there gets to a point where like you know that they're crushing so much that you're just like it makes you feel bad about the crush that you're on you know what i mean you're like i'm doing really well but fuck this guy's still doing so much better than me and then even if you get to the point where he's at by the time you're at that point, they're already even farther. And now you're less as appreciative of the success that you had.

And now I'm like, should I keep following this person because it makes me grind more or should I be like, fuck this person? I think it's dangerous. So the comparison issue, I suffer from this. So it's not like I figured it out.

Yeah. I'm not susceptible to it. I've figured it out in aspects of my life. So, you know, I've spent so long in fitness that I've got my fitness game is pretty healthy. Like my psychology around fitness is healthy. I don't do dumb shit because I'm comparing myself to somebody else and I got to keep up with them now. So I'm pretty healthy there.

But in business where I have a little less experience, so I'm only 11 years into business now. And in business, I'm just now starting to realize how much I've been comparing myself to other people the first decade. And I think that's actually good. You got to model after somebody in the beginning, or you'll get lost. But I just hit this phase in business where I go, oh, my comparing myself to other people is actually causing me to make decisions in my business that aren't even what I want to be doing. I'm doing it because they did it. And now I'm like,

because anytime you're comparison, you're playing their game. So if you're, if you're comparing yourself to someone who's like 10 X, where you're at on your following or your income or whatever you want to call it, it's you're like, you're never going to beat somebody at their game.

So at some point it's like becoming the difference in jujitsu between a blue belt and a purple belt and a brown belt is at a blue belt you're still just doing whatever the instructor taught you and you might have some flows but by purple and brown you got to start having your own game or else you'll just never because you can't beat someone at their game and so yeah in business i think that i think it takes some time to follow other people but at some but the comparison piece can drag you into lines of business I mean we talked about you and I have a similar issue we have the issue of abundance which is there's so many cool opportunities right when you have a

following and a name you can do whatever you want. So how do you choose, you know, what's the best opportunity? And what I found is whatever is going to make me happiest because it all makes dollars. My thing is I just love all of it. And I like doing all of it. But I keep realizing that there's this number that's part of the day. It's called 24. And there's only 24 hours so eventually the darkness of the

morning meets the darkness of the night and you have to sleep yeah there's a gift in the i think a huge gift and limitation that time provides and that is the um it it causes you to prioritize and i think that i think that young people, I'm 30, how old are you now? 32. 32, 37. You may not have had,

you may, I mean, every year is like, whoa to me. I was just going to ask you, like for me, I feel like it's every, it's usually about every like,

three years, I feel like something like, drastically happens to me right yeah and then like every year i i do figure out something that i didn't do the year before that i'm really excited about but it's not like you know completely life-changing this past year i did figure out something that was like kind of life-changing um yeah it was actually very life-changing but it's crazy to think yeah every year i look back and i'm like man i'm such a different person now maybe not a different person

but like life is so much different now yeah what was that thing for me it was believing in myself to the point where i could sell anything that i had made and be confident about it and i started running ads behind them and then it just basically i mean it skyrocketed even the lady who runs my ads is like i've never seen so many people buy a product the way that they buy your product like i mean the the rates of people that are looking at your ads like the engagement that it's getting is like someone who has like a million followers and you only have 130 000 what. What caused that realization? I started, you know, it's great that we actually started with the Instagram thing

because I started comparing myself to other people. And I'm like, I know more than this guy. Or like, I have more experience than this guy. Like, who is this guy? You know, that happens a lot. I'm like, all right, your stuff is cool or whatever. I click on your bio and I'm like, who were you? Like, why are you popular? Why are you popular?

Why are you relevant? Yeah, why are you relevant? And it's like whatever your story is, it's fine. But if there is no story behind it, did you just copy and paste someone else's stuff? And because you look really good, all of a sudden it's your thing? Because that's very easy to do.

I mean, even in fitness, it's easy to sell. It's easy to sell fitness when you have the body yeah and it's easy to sell money or a business when you have the money when you're driving that car but yeah there's only people who have great bodies and they could just stand behind anything and sell it i mean i could pay someone tomorrow and be like hey could you please sell my program for me and it looks like they wrote it. And it looks like maybe they, and they could even say that they do it and you're not going to know any better. Maybe they do something else, but they just market my product. Yeah. But anyway, I basically got to the point where I was like,

well, I know my product is good. I personally actually do it. And now I just have to not care about what everybody else is going to think and not care if it crashes and burns. Cause I always thought that it could be cool. And it was just something that I had on the sticky note of my computer. Like we talked about before. And I was like, sell this book, you know, sell this book, like get it formatted, turn it into an ebook. You know, then I finally did it and just said, screw it. And it crushed, like, it wasn't even like it kind of crushed and i was like oh i wonder if i should keep doing this just murdered right away and then um like a freaking uh i don't know what do you call those like best-selling books like new york times something like that it was like

a new york times bestseller like right away and i was like wow this is so cool so like income wise it completely changed it changed i still drive the same car, still live in the same place. Like I still do all the same things. I buy the same amount of money worth of food. Like did my life actually change? No, but you probably have a peace of mind knowing you have more money in the bank. Yeah. That's literally all it is. I mean, well, for some, it's like, I'm going to go buy everything. And then for, for others, it's okay. Like this is really, really cool. like for me like when i think about money as soon as you like you're like all right i'm giving you a million

dollars tomorrow it's like for me i'm like oh cool i'm gonna go you know climb this mountain somewhere and then go like hang gliding off this cliff or like i think of money like that yeah the first thing doesn't come to mind is not like a crazy car or like a crazy watch or like – even the crazy house actually doesn't come to mind first. I think it's a generational thing though. Yeah. I'm like in between Gen X and millennials depending on which – What am I?

Which account you're a millennial. Am I a millennial? Yeah. Oh, yeah. Fuck. Yeah. I thought it was like people in their 20s. No, it depends on who you ask.

It's somewhere between like 1980 and if you're born between 1980 and 95 or something like that. Really? Yeah. I'm like right in the middle of being a millennial. Yeah, you're like quintessential here. But I noticed with the millennial generation, and I have that type of immense mindset of, we don't care about the house. We were just talking about buying houses.

We both make enough money to own a home. I used to own a home. I sold it. I did, too. I rent now because I value the freedom over the... maybe I'm creating some equity or something like that in the home over time. But to me, that feels like really old way of thinking. And the way I think now is I value freedom over, you know, accumulating numbers somewhere. And so, and also experiences. So I find that like, I'm more likely if you give me

you know oh here's an extra 20 grand this month or something i go oh i started looking at where can i travel to what experience can i have sounds like you're you have the same thing yeah i love that feeling of just wanting to do cool stuff i mean i can't imagine even having a billion dollars right now and not having anything cool that I was really excited about. You know what I mean? What if I had a billion dollars right now,

but I didn't like mountain biking or I didn't like surfing or I didn't like working out? What if I didn't even like going to the gym? Wow. I can't imagine that life. That has to be a really

lonely life. No, but everybody's got something they really enjoy. Some people get really into video games like you get into fitness, right? That's so depressing to me. Yeah.

I don't know. They may enjoy it. Yeah. I mean, I don't get it either. Yeah. But I just know that people are like, they're going to spend money somewhere on something. For sure.

So you had the realization, you don't give a shit what people think of you you do care i mean everyone cares what they think everyone cares on some level like i'm going on this um the wada the wad on the waves thing in miami right and i'm going to wadapalooza and there's people who have programs out there that are similar to mine i've never like said mine's better than theirs actually i do a really good job of saying that everybody's product is great yeah i talk about that on my Instagram all the time. Like everybody's product is fucking awesome. Everybody's nutrition plan is probably fucking awesome. But everything

out there is meant to be picked up by a specific person, right? So like just because I have 130,000 followers and someone has 2,000, it actually doesn't mean that they can't make as much money as me. If their engagement is good and everybody is following them for a specific reason and they like that person, they're attached to that person, and that audience knows that they're genuine, it's very easy for them to convert the same. What if 90% of my population hates me? You know what I mean? knows that they're genuine yeah it's very easy for them to convert the same yeah what if like 90 of my population hates me you know what i mean but that being said like when i go on this cruise if i do something that if i start making claims that is not they're not true or i make myself look like a douche like you've ever seen this keno body guy on youtube no you know what i'm talking about? He just, like...

Man, I am the worst consumer of content. But he just, like... I want to get better at it. I'm going to find some time to watch other people's stuff. He just makes these videos, and he's like, do you want to look like Brad Pitt in Fight Club, and, like, this and that? And, like, it's so painful to watch.

Like, it makes you uncomfortable. Like, you almost want to look behind your shoulder and be like, is anybody watching me watch this? You know what I mean? But he's, like, it makes you uncomfortable. Like you almost want to look behind your shoulder and be like, is anybody watching me watch this? You know what I mean? But he's like saying it for real. And like, if I was that person and I went on this cruise and I had to see Josh Bridges and Rich Froning and like, and stand there in front of them and be like, oh my God, like I'm that douche who says these things.

So like on that level, yes, I care what people think about me. So I try not to take it to the level of like I am better than everyone. I have a program that's better than everyone's. Like I would never want to do that. Even though sometimes I literally want to say that because I do believe it. Right. I have some really fucking cool programs. I think that's your next level of success.

Is just not giving a fuck? Yeah, just saying it. I mean, I think the world knows I don't give a fuck, but I'm just trying to put a governor on my life. Why? I don't know. Maybe I shouldn't. I put a governor on my life a little bit too.

Even when I say fuck it and I put naked photos up of me working out, people dig those. I get more likes than anything else. I think you have such success on Instagram because of your authenticity. There was – Ra and I were talking about this a couple weeks ago. We hung out. Who? Ra.

Ravi Chander. Oh. Ra. He has so many names. I don't know. You're not hip to the newest version of Ronnie. He has so many names. I don't know. You're not hip to the newest version of Ronnie. Yeah, Ronnie's like fucking P. Diddy. Puff Daddy, P. Diddy, then it's just Diddy.

Now he's just like P. I don't even know. I think I said the wrong person. Ronnie. Robbie Schaunler. Fuck. I can't keep up with the names of my friends. That's what I'm saying.

Yeah. So you guys are talking about me? Oh, we're just talking about uh you you're you have a uh a unique ability to ask people to spend money with you frequently you break some of the rules like you break the gary vander chuck like you know jab jab right hook yeah he's like you know give give give and then ask yeah and so for you you do more asking but i think it's because you are you you give constantly like you're it's like you're giving constantly and asking constantly but for some reason it's really working for you do you know why i think that the way that i give is like, take it or leave it. You know what I mean? Like,

people have always asked me that about my online programming for my gym. Like, dude, how do you have so many people on there? And I'm like, well, I don't make these claims that I'm better than everybody else. And I don't say by my program. I also don't like... I don't think... If you really look through my Instagram or watch my videos, I've never forced anyone to buy my stuff. Not like... But what's your ask like then?

What's your call to action look like? It's like, all right, I'm doing this workout. If you want to follow along with me, swipe up. You know what I mean? That's it. It's a really fucking awesome workout. I even show them the workout. I give it to them for free and then i'm like if you want to follow along with these awesome workouts swipe up and then i'm and then the next

video is me at whole foods looking for my wife you know what i'm saying have you ever seen my my story so like i i i try to stay off instagram i I have this ongoing story right now about me going to Whole Foods and trying to find my future wife. Okay. It's been going for months. And everybody, every time, dude, I get 100 plus DMs. People are dying. Are you answering your DMs?

I do that right now. I actually do. Wow. At this point, I get through all of them, which is really hard to do. It's very time consuming, but it's been helping a lot and I just like I create these relationships with people and I think it does the most important thing and I'll and I'll create a hundred to a thousand solid relationships you crush then you never have to worry about business like you'll never go hungry so that's another thing that I do like on my Instagram is I invite them into my life.

And it's not to win them over in such a way that I want them to buy my programs. It's just that I'm a real dude. And like I have to go to work. And I love to travel. And I think everybody loves to travel. I think everybody wants to know what it looks like for me to go to Whole Foods and just buy a salad. And like, what do I put in it? You know? And then I have this fucking hilarious story. So like every time I go to Whole Foods, I go to aisle seven and I wait for like five minutes and I drop down on one knee and I pretend to like wait for my future wife to walk up and I fucking

Instagram it. It's so funny. And people write back to me and they're like, dude, just face it. Your future wife dot, dot, dot is in Trader Joe's. Or they'll be like, dude, your future wife might be in aisle eight. Like people just like say the funniest things. And like, it's so, so funny. And I'll be like walking up and I'm like, Hey guys, I'm on another day at Whole Foods here. And I'm hoping, hope she's there. What do you guys think? And then I'll make like a poll. And then like the next video might be like me working out in the gym again. And then I'll just say like, have you guys seen my new e-book? It's just like it's very, very casual. And I don't tell people that I have thousands of people.

Like I'm not shoving it like, oh, I have all these people that are on my program. And it's like, why you should buy it. It's just, just buy it or don't, you know what I mean? Like love me or don't, you know what I mean? Like I think, I do feel like I'm selling myself more than anything. And with back to the DMs, and this has made a huge difference for me, especially with like connection with people is if you write me a DM, there is a 90% chance that you will get a video message back from me instead of a text. And the reason for that, which I've never heard of anybody doing, is honestly, I just can't text on my phone anymore and it's a pain in my ass.

So I just hit, it's actually easier for me to answer a question with the video. I agree. So I'll video back. And I might might be like i did that for a phase and i was like i'm a fucking genius and then for some reason i reverted back to texting yeah it just takes too long i feel like on my phone too long but uh yeah like i dude i might be eating breakfast when i'm doing it i might be like literally just woken up out of bed and like i still have horse voice and everything and dude it's so funny this is this is my issue though like if i if i man i try to keep the phone out of the bedroom

no screens the first two hours last two hours how do you balance that like the health of screen time screen time can be is considered unhealthy i've actually been wearing the got blue blockers blue blockers a lot. It actually has helped. Which brand are you using? The ones I have are the Felix Grey. Have you seen those? No, Raw Optics. They're cinemies.

Are those the orange lens ones? I don't want to look weird. They're working on an almost clear lens is what they're working on. The thing about Raw raw optics is their frames are really good looking they have like really great looking so these are the ones that i have you guys can't see them but oh shit they're pretty good looking glasses oh wow and they're like really they're really cool you look like you got 20 smarter yeah it's not can i try them on yeah i'm gonna try these on i've never worn glass

are you 2020 yeah yeah me too i've never yeah they look good i've never worn glasses so like putting on glasses is do i look smarter yeah for sure every time i wear them people are like oh shit like you look good i'm like oh cool you know what i bet if i put those glasses on and then i make some instagram videos about the strong coach more people will buy at least 10 more at least 10 more you hear that folks but that company is really cool i actually reached out to them and asked if they would give me a few pairs and i would tag them and they're like we don't even do that and i was like all right well it's working because i still fucking bought them how much did it cost they were actually like 100 120 bucks they're kind of expensive yeah i think raw optics start at like 129 and go up to two something but if you go on amazon there's like these like

generic companies that are apparently the same thing well the lenses are i think do about the same thing but i think the frames the frames looking cool is a huge... It's pretty clutch. Yeah. Because, yeah, you don't want to look like a dork. Yeah. You go to Paleo FX or you go to... Bulletproof's the worst.

Those ones, yeah, because they're... You're just dorks anyway. It's too much. Wearing dork glasses. Yeah. And they're amber. Yeah, it's just too much. You got to have the clear lens.

But the fluorescent lighting, that shit will kill you. You think so so i i think it's gonna be one of those things we look back in 20 years and go what the like smoking cigarettes yeah wow people are gonna go oh yeah uh seat belts cigarettes airbags and and fucking fluorescent lights my problem is uh i'm just i need to be on social media so much and I need to get my posts in and like fuck man I think within like

five minutes of waking up I'm already looking at my my phone and I go straight to work for like two hours before I even go to the gym and say hi to anybody. See on a previous show

we had Matt Schenk on and he stopped using Instagram about six months ago and he said he's made considerably less money. I was going to say, if you said the opposite, I would lose my mind. Guys, if you saw the way he looked at me,

he gave me a thousand foot stare and was like, and he said he made considerably less money. And I was like, I was getting ready for something monumental and it was exactly the opposite. It was like waiting for the getting ready for like something monumental and it was exactly the opposite. It was like waiting for like the end

of a really good movie that you're like, you're ready for the answer and it's, they just stopped the fucking film. Yeah, that's why I need

to do more video. I'm very good at hooking people. My presentation of information is, it keeps people hooked. I need more video. Nice.

For sure. Yeah. We're both, we're both, we're both going after YouTube soon. It was that you started, um, I'm going to hit YouTube harder. Uh, what were we talking about before this?

What the fuck? Before we got out, find the glasses. Cause I thought it was, it sounded important. I remember it being important. It was about balancing, um,

the Instagram life and how I sell myself. Yeah. Because you think I'm good at it. Do you have any – they're probably not written down, but I have little rules around social media. This is how I do it. I know that this works for me. When it comes to posts versus stories and lives

and how do you like to use all that answering questions because i notice when i answer questions and then i reply with a video people love that shit um how do you like to use instagram okay this is this is good i like this so these are questions i used to always have for everybody when i wasn't very good at it um and are you saying i'm not good at it oh no it's not that but like when i when i wanted to get better at it honestly i don't even look at anybody's instagram anymore i just post because i post so much that i don't even have time to look at other people's stuff anymore like yeah if you're if you're trying to get big on instagram

you and you're looking what other people are doing you're already you're behind already lost yeah so i couldn't even tell you what you've posted in like the last like forever but i just see your ass shot every once in a while oh the ass yeah or it's either butt or guts but i think i think instagram knows that about me is if there's an an ass it shows up first on my feet even if it's a man even if it's a man. Even if it's a man. It doesn't matter. That makes sense. Instagram knows something that I don't know yet, I guess. Yeah, they know a lot of things. And especially in very multiple formats, especially as you get into the ad world.

But what the fuck were you just talking about? Instagram. How do you post stories versus posts and all that? So I used to think that you could only really get a following if you were famous. True, actually. But you can actually build a following once you decide what it is that you want to convey to the world. So if you're really good at whatever that is, then you can start to build.

So everyone thinks that I got big on Instagram because I was this badass CrossFit athlete. That helped a little bit, but I think being a badass CrossFit athlete and actually being a badass CrossFit athlete resulted in me not being on my phone because I was out being a badass crossfit athlete and i did not market myself at all at the time i actually started marketing myself as a crossfit athlete when i stopped fucking crossfitting not that i don't cross i still do crossfit all the

time but like when i say stop i mean competing which was like the last like two years ago so two years ago so many coaches out there are, they're trying to compete and coach and be great at everything. And I, I try to do it. There's no fucking way. It's a nightmare. You got to pick one thing or another.

It's a nightmare. And it's actually some, some people will point out like, what about this guy or that girl? I'm like, you don't know anything about their life. Yeah. You don't know.

Like they point out people. I'm like, they're, they're kind of well known, but they're not converting that into dollars and making a business they are well known they don't need to do anything else but that yeah like they just don't understand like like patrick velner is an engineer or whatever and he does this and that well he's also fucking patrick velner probably makes you know x amount of dollars every year training so he doesn't have to have a side job and he doesn't have to have this or that or whatever.

I know who that is, but... He got second in the CrossFit Games. He's really good. I am, officially. Twice in a row. He's really good. But anyway, so once you figure out what it is that you want to convey to the world, whatever your purpose is, that is like number one.

Because that winds up being your content on average, right? I get really sad because I love mountain biking and hiking and all these things, but they don't go with my general flow. So when I post me on top of a mountain in france that took me like fucking two days to climb it will get 2 000 likes i can post me eating a burger in jackson hole last week but it's fitness related because i'm eating food that like so i guess hiking is fitness related also, but no one asks me about like where to hike, but people will ask me what to eat. So just that one. So even though I'm not shirtless, I'm not naked, I'm not like talking about fitness,

but it's food related, that post got 6,000 likes. And then if I post anything with me, you know, shirtless, working out, whatever, you're looking at like, you know, shirtless, working out, whatever, you're looking at, like, you know, 7,000 to 10,000 likes. So it starts to get, like, smaller and smaller and smaller. I totaled a car last week. It's one of my highest-performing Instagram posts

was me standing next to the car with a smile on my face. Yeah, but that kind of is your thing, right? You're all about gratitude and, and like these other things, right? So like that is just a thing. I'm big on happiness. Yeah. It's totally different.

So like that kind of makes sense of why that worked out. I did. I wrote a little post about perspective on there. Yeah. So that actually works out. Yeah. So if you just keep doing that same thing, like that's going to help you. Like should I not post the hike anymore uh theoretically no because when i get 7 000 likes on a photo

and 200 comments it's gonna show up in everybody's feed the 2 000 like one even though i love the photo it doesn't help me grow and it's fucking sad so that's where well it's like uh but your true fans your true fans will still want to follow you yeah no regardless so that's going to be in your story yeah and you should put that in your story because that's when they really connect and that's when like they you know i i had i had uh somebody who's really big on instagram talked to me about this and they go they were going through my instagram i started taking instagram more seriously about three months ago so i'm three months in before i was casually posting as a human being and now um i've honed the message but i had like my art on there and i had

you know a picture from a party I was at. And he's like, what the fuck is this doing here? It's sad that you can't post it. And then he showed me other people's that were doing really well. And I go, you see, you notice something.

I go, all the pictures look very much like all the other pictures they're posting. Like there's not much variety there. It's very focused. He goes, dude, post your art, but put that on your story.

Yeah. I go, but that'll go away in 24 hours and he goes yep so does the photo that's what we were talking about earlier with youtube is like when you post a photo on instagram technically it's gone how often do you go how often are you looking through your feed you look at a photo you're like i'm gonna look at this person's profile fucking never yeah right like i rarely ever do that unless this chick sent me a dm is like i want to come over tonight in like five minutes actually and you're like oh shit i should probably know what she looks like i should probably know her name start looking at her interesting that's the only time i'm scrolling to feed too so no but um yeah you don't do that very often so theoretically

your story and your photos are kind of the same and then those 2 000 likes that i got on that photo those are the same people that are going to watch my story. True that. You know what I mean? Like I don't need that. I don't need people, a small amount of people to see that photo because I want them to see it.

I don't need to waste that post because the people that want to see that are a true fan and they're going to watch my story. And it's hard for you to realize that. And it's hard for you to realize that. And it's hard for you to realize that your Instagram is a business and every post is worth so much. You only have a certain timeframe every day

to get the most amount of people to look at your shit. So for me, I'm really big all over the world. And what works for me is 12 o'clock. Like right around noon is when I'm going to get the most likes. And I have to make sure that's my favorite. You post at noon. I post one at like 9 a.m.

Like, like 9 to 10 a.m. So just a little bit before that window and then I post at like, like 3 to 4 p.m. Yeah. And if you have a business account,

you can, there's, there's all these data you have access to. A lot of people don't even know exists. Like I know where people are following me in what country when the peak hours are, um, between nine and, and, um, nine and noon. Yeah. That's how mine is. Yeah. We're probably very similar. Um, I know the age. I know that I looked at the other day. It's. I have 27% women, 73% men, mostly between 25 and 35.

And then the second biggest for me is 35 to 45, which likely means that my audience is 25 to 40-year-old men, mostly in the United States. And then I can break it down by state even. I know at states I'm more followed. Mine's 25 to 35 like hard which is perfect because that's my age group that's like i'm right in there i'm 32 and then yeah so i i mean i i obviously try to stay in that realm and and i will naturally and when i turn 40 i'm sure that i'll start getting that older crowd and i'll have different things in place that i'm believing in and using at that time but uh the next thing i think is trying very very hard not to be

those fake people so like when you post stuff i think it's really in your best interest to say exactly what the fuck you're thinking and to not write something that you think is going to get people's attention. You know, like I literally, I write stuff exactly how I'm thinking it and exactly how I want to say it. Like it's not grammatically correct. Like if I like trail off on a thought, I'm going to put dot, dot, dot and then start the next sentence.

And like, I just, I want you to read it as if you are. You do more of a stream of consciousness. Yeah. And I want people to be like, be there as part of that conversation. Interesting. What do you,

do you have anything that prompts you? Do you have any prompts? Like, uh, questions you've been asked in the last week? Or, or do you just, you're like,

this is what I feel like talking about. Oh, for my Instagram? Yeah. Like what, do you have anything like creative prompts? You know, something like.

I actually don't. No? Um, shit. Like, I pretty much always want to i like my goal is to have a dope photo of me working out or a dope video of me working out and i'll either tell them the workout i don't like to do it all the time because then it's like why would you want to buy any of my shit because you're just getting all of them for free all the time but

then i always like talk about like my style of working out and then it turns into kind of a roundabout sales pitch but also I'm giving something for free in the post. And it's also very casual at the end. Like, do you follow Chalk Online? Have you ever seen my ebook? Link in bio.

Done. Don't buy it. No discount code. No, nothing. It's very very very casual and i think it just kind of prompts you to kind of like oh i'm just gonna check it out but when i see somebody who's like ab extreme like blah blah and even if they look dope in the photo and like whatever i'm just instantly turned off by it it's like a telemarketer you

see the telemarketers are calling you're like uh you pick it up and just like want to get it over with and find the unsubscribe button. You said try not to be fake. Yeah. Well, what should people try to do? You need to actually not care. But like if you actually don't care and you're just like. Don't care about what?

About how you're coming off. Like if you're not worried about how you come off to people. Because I think people are like, I don't want to come off in this way. Well, like instead of, instead of talking about what, what they, what they want to avoid,

what do they want to move towards? They need to move towards what they actually are trying to sell or like what they're actually trying to convey to people. Yeah. So you don't have to actually, you think people are beating around the bush. Yeah. Yeah. So the way that I do things obviously is much different than everybody people. Yeah. So you don't have to actually... You think people are beating around the bush. Yeah. Yeah.

So the way that I do things, obviously, is much different than everybody else, right? I'm asking and giving at the same time way too much. I... Sounds like the right amount to me. I mean, theoretically speaking.

I'm way too... You're following a formula. Yeah. But a lot of people are following formulas. They don't know what to do, so they're following the formula. That's why it's harder for them than it is for you the problem is everyone's following formulas that work for someone else exactly like the same pickup line does not work for every girl you know what i mean like it just doesn't that's true i mean unless

unless there's a lot of variance unless you are like fucking really really good looking and you can just say anything and it just works uh but yeah it doesn't work that way it's like it's very comparable and i feel like what works for gary v doesn't work for everybody else you know what works for so and so doesn't work for everybody else and i think that you need to find your own your own little deal but i think a lot of people are following other people and like i'm gonna do that and it's not who they are and it doesn't work and people see straight through it like when i see a complete douche on instagram which happens every 24 hours who you falling on instagram i just like i don't know are you a douche magnet or somebody will tag me, look at this ad that this person ran. Yeah. People who do ads for me.

And then I'm watching it and I'm like, this guy's a fucking douche, but he actually is a douche. It works for him. And then I'll see someone who's like a douche and I can tell that they're not comfortable. This is, this is one of the things that I've gotten over.

They're a douche and they're not comfortable. They're not going to sell shit. That's what you're saying. No. Right. Because people can see through it and you can tell. Yeah. If you're going to be a douche, you got to own it is what I'm hearing.

Correct. That's this Kino Body guy on YouTube. You got to find him. Dude, he's insane. He makes me so uncomfortable, but he crushes. Crushes. Makes so much money off of ads. I actually talked to someone who runs ads for him,

and he spends $30,000 a day on ads and gets a two-to-one ratio back. Puts money in, more money comes out. Sounds like a good deal to me. This guy's making like $30,000 a day. And he's literally... Do you want to talk about ads? Sure, I can. You just got into ads.

Yeah. And it surprised you. It did. I'm getting like 10 to 1 ratio back on money spent. Do you find the ads are increasing your Instagram follows too? Are people following you because they saw the ad, they saw your program, now they're also going to follow you on Instagram?

Exactly. Which I didn't actually know. You weren't even thinking about that. I always thought, how does someone get a million followers? How is that absolutely possible? This is starting to become clear to you now. Yeah, so now I started running ads and it helped me a lot. Regardless.

Are you running ads to your audience or are you running ads outside your audience? Both. Okay. Just so people know, if you're running ads to people who are already following you, either on Facebook, Instagram, it's cheaper. And the conversions are usually better. But if you're only doing that, then you're missing on the opportunity of growing your audience via ads. Because they may be more expensive. They may not convert into sales immediately. But you're growing your long term.

It takes a good 90 days to warm up a customer anyway. It can. Right now, I'm... Probably not at your price point yeah at high price points it can be 90 days but you get a 30 day or 30 ebook 30 books so yeah your warm-up period may be more like five days and then i have uh this other thing that i didn't even really think about was like now when you go to my site you get 20 or% off if you sign up for my newsletter. And then that just,

if they were like on the fence, like now they're like, oh, 25% off, screw it. And they'll use it. And I also have- That's how you get people to opt in. For the email list. You give a discount. Yeah.

Oh, shit. And then if you don't- That's such an easy approach. So little. It's such a small thing. I never thought about it. When I go to pages, I see them all the time.

And I'm like, so you know what I'll do is I'll go to pages i see them all the time and i'm like so you know what i'll do is i'll go to like east bay you ever been east bay yeah i remember that yeah so like they sell shoes like metcons or whatever you'd want to use for the gym or grips or whatever like kind of like rogue so when i go to east bay every single time i sign up my newsletter and get 15 off and i'm always like nah i'm not gonna do that because i'm just gonna search and see if i can find a 20% off coupon. And if I can't find a coupon on Google, then I'll be like, oh, I'm just gonna refresh this page

and then I'll sign up for the newsletter and I'll get my discount. And then I'll buy something. And I do that all the time. And then my ad lady was like, you wanna make one of these things? And I was like, wow, I should totally do that. And I did that and you're talking,

the conversion on that is almost the same as like coming out with a new product. Like legitimately. That many people hit it. It's something you're already selling. It's just out there. And then you start running ads. And then boom. Easy.

And here's a mistake a lot of people make. I think they go, oh, I'm going to do ads. This happens with gym owners a lot because gym owners tend to be, um, tight on the budget. Uh, yeah, I remember, I remember going to a, a, like a gym owner seminar when like 2009, 2010 Thomas Plummer, like old school, old school seminar. Um, and they were talking about setting aside 10% of your income for your gym needs to go to advertising and marketing and I remember sitting there like how is that even possible and now sitting where I am today I go you have to set aside only 10% you know there needs to be more for most gyms. See, my gym ads don't do that well.

But they're not going to do as well as your online stuff. That's for sure. It's crazy. It's a different game. So what's happening online and what's happening in gym are different games. What I'm saying is the mistake most coaches make when they're going to run ads is they run them themselves. They log into Facebook and they start putting ads together. People are sending – they're like just sending people to their homepage of their website.

There's no offer on the website. They're just like – I tried to do that a little bit on my own. I would boost something for like $100 and I'd be like, wow, this is really going to crush. And it did. In its own way, it did. But I would maybe make, I spent $100

and made like $2,000 or $3,000 and be like, oh my god. Just so cool. But you get somebody professional and you're talking about tens of thousands of dollars. You've hired somebody who specializes in ads. Does this same woman, does she do your ads You've hired somebody who specializes in ads. Yeah. Does this same woman, does she do your ads for the gym? Yeah, we do the same thing.

So she's running ads. So I imagine it's different strategies for the gym as it is for your online stuff. Everything's different strategies. And out of all the people that she has, that she works with, she was saying I have some of the gnarliest conversions she's ever seen, like ever. And it's definitely attributed to content. And I think what people are really missing out on right now, it's not that you're not running ads. It's that you're not generating the content that you need to even put behind an ad. Like you don't...

You have to have the content before you run ads. You don't deserve to even have an ad until you have a post that absolutely crushes. When you post something on your Instagram that gets two, three times more likes than anything else you've ever posted, save it. You get another one of those, save it. You'll get 200, 300 likes. If you're an average person out there on Instagram, you get a couple hundred likes on a photo and you get a thousand one time, that's your ad. That happened to you again, that's your ad. And every time that happens, now you start building some stuff. Because even when I called this lady, she was like, all right, this is the hardest part. We may need to be on freeze for like a month before we can

even do anything because I need some really good content. And I don't even want to work for you unless I'm getting like a five to one ratio back because I feel like I suck at what I do. That's why this lady is a fucking boss, is great because you're gonna get phone calls from people all the time telling you hey i can do this for you and blah blah blah i get hit up with people all the time right and i've never used let me help you and i've never used any of them because i've been so turned off by it the only reason there have been a handful of people who it's obvious they've been fans for years and they've reached've reached out and people will do projects for us. And that's actually how we started working with a lot of people in the last year.

And they've been good? They've been great. See, because they're a fan. That's cool. Because they've been following the show for a number of years and they're not going to bullshit me. Because they like what I do. If they weren't good at it, they wouldn't offer it. That's kind of how I got this lady, too.

But I get people on LinkedIn. They're like, I noticed. If they weren't good at it, they wouldn't offer it. That's kind of how I got this lady, too. But I get people on LinkedIn. They're like, I noticed that you have this thing. I'm like, you have no idea who I am. Yeah. Buzz off. I mean, that may sound conceited or whatever. No. But I'd rather work with somebody who really loves what I do.

It's going to make it easier for them to do their job well. It's going to make the whole process fun. Yeah. And my lady's like that she's she's followed me before and fuck she is if i met her in real life i might drop down and ask her to marry me because she's just so fucking amazing should we should we put together some type of meeting at whole foods aisle seven i would she's she's married and has a kid but i tell her all the time like i love you so much uh she she really does a really good job and and she does like little things all the time

i don't even ask her for because she knows it's gonna work she's just really good at what she does and it's it's very rare you find somebody like that i feel like so you gotta take you know take care of them she gives me bills and i'll like i'll like double them i'll just give her back like and she's like oh my god this is so cool and i'm like no you're so fucking cool so i try to take care of the people that take care of me as well that's a huge thing that kind of bummed me out in my employment process of being part of somebody else's world was uh never feeling like they cared enough about what i was doing like what makes you want to go harder if it's not benefiting you and in reality

like we've talked about it like how much money do you really need to the point where you're not like happy like you're not uh adding happiness to your life right so you can get enough money to where... Well, they've done studies. On average, it's $75,000 a year is where happiness, your income impacts your happiness. After that, it doesn't get much better. $75,000, huh?

On average. California, that's like maybe $150,000. Yeah. No, I'd say probably $120,000 in California per person. California is weird. It's just expensive here. okay we're on california that's like maybe 150 yeah no i said probably 120 in california per person california is weird it's just it's just expensive here yeah but but that's an average over the united states but you hit that like if you say you make 120 a year between the happiness between 120 and 500 just so small yeah it can be now you got to start finding other ways to improve your happiness yeah but yeah the i think that having that content makes the job easier for the ad person it's a better investment for you so if you have so-so ads and you want to put them up

what what was that leap for you like to go from i'm gonna try this out myself because the leap was scary financially because i was like fuck i had to put money in right now you know and i didn't have i mean i don't feel like there's ever enough in my account where i'm like okay it's cool to spend like 10 grand or something i like i'm i think there could be millions in there and i'd be like, $10,000. Wow. You know? So like, I just literally was like, oh my God, you know? But I just felt like it was going to work because the people I had talked to and the products that I had, and I was like, I know my product is cool. I know this lady's got my back.

I'm always going to regret it if I don't try because I see everybody else doing it and they're crushing and fuck, I don't know how long I'm going to be able to do this for. Like how long am I really going to have this fucking turtle shell in the front of me and love working out as much as I do the way that I do? Like what if like one day I just want to fucking hike mountains and stuff? Like I still be a fit motherfucker, but i might not look the part and i think well i think i think you i know a lot of people who have made pivots with their personal brand from one thing to another and went from all being one way like you know crossfit gym whatever and then could go and then they have to like build a whole new community with hiker like a hiker community now yeah and it can be a interesting transition for people i've seen people

like go fuck i am unhappy having to create all this content like this and then they take a big pay cut for a year and then they have to rebuild everything yeah because every community has like i know a lot of times it probably feels like the entire world is this. But as soon as you step out, you realize there's like a thousand of these worlds. I was online the other day looking at this blog about the top 20 paid Instagrammers. I was just curious what people were getting paid. I think the top was getting like $19,000 per post. It was one of the most popular.

Oh, well, those girls with the huge butts. Yeah. No, they're like famous. One of them dates like Kanye West. Oh, yeah. What are those girls? What the hell is their names? Kardashians.

Kardashians. Some of them get like $900,000 a post. That's wild. Yeah. That's wild. Per post. Wild. I think this was about people who built their shit on Instagram.

Yeah, yeah. Just like not famous people. Not famous people that built their Instagram up. 19 grand a post, huh? But yeah, there's these people who are in their early 20s crushing. I'm like, fuck, dude. They're making a few posts a month, and they're good. Wow.

Man, I forgot where I was going with that. Just how much money you can make on Instagram, and then I think we were talking about YouTube a little bit too. Oh, yeah. Well, okay, so I don't want this to be a show telling people they can make money on Instagram because I think that's dumb. Dumb in that I don't know if you should put all your eggs in that basket.

Instagram is somebody else's platform. My Barbell Business account a couple years ago, somebody was our friend Hunter was running the account and he went to South America for something.

And then it got flagged because he was out of the country and it seemed suspicious. Next thing you know, we can't get in the account. Gone forever. So we had to. Whoa, that actually happened. You didn't get it back. Didn't get it back. So I had to start that account all over again.

And Instagram was non-responsive. I even went through like, it wasn't so many followers. I think it was maybe 20,000. It wasn't so many followers that I was going to kill myself trying to fix it. Um, I do know some people who know people at Facebook that could, that they can clean those types of things up, but unless you have over 50,000, I don't think it's even worth the trouble of trying to like use my credits. So use my favors, but there's, um, yeah, I mean, it's somebody else's platform at the end of the day. So I don't believe in building anything on any single platform. I love using Instagram. Uh, this is why podcast is good though, too, is because you, you, it's your content,

you control the content. Yeah. Right. And you can put it out there however you want even on youtube which which we really like uh it's still man if if you do something that they don't like they can just take you right off alex jones perfect example so that's the he was kind of crazier guy right conspiracy theorist yeah yeah but i think twitter banned him and then he went through a series of bans so censorship i mean yeah i don't believe most stuff he's saying i think some of the stuff he's saying has some value but most people aren't crazy enough to just come out and say it. Yeah. But he's being censored. And I have a lot of friends. I'm going to say a lot.

I've known of a few people who are running multiple seven-figure businesses off Facebook ads alone. Facebook, you still have to hit it. Facebook. I don't want to hit it, but you still have to. They Facebook I don't want to hit it they ran an ad they shouldn't have run and or someone posts something and all of a sudden they got banned every ounce of like they were running you know uh tens of thousands of dollars a day in ads Facebook shuts them down their entire flow of money vanishes just overnight. They're like, oh, we have to start firing people.

All because Facebook didn't like the way that there was too much picture, showed too much abs or something. You know that. Facebook is really funky about the type of pictures that you use and stuff like that. Yeah. I've definitely had some things taken down but nothing that would delete my account forever so what are you excited about with youtube all right so you've done a really excellent job on instagram you've got the real chalk podcast on our network and then now you're interested in youtube and ebooks that i do and the gym and all that stuff but uh

the youtube thing seems cool to me because there's so many things that i want to do with my life that's like non-gym oriented like i everything will be fitness oriented in some way. Yeah. But I would love to travel more and be able to get like, like be able to, you know, just hit all the dopest food places and get paid for that, you know, or just hit all the best gyms and get paid for that. Cause I love working out and then,

you know, also climb mountains and get paid for that from like Patagonia or something like that. Like I'd love everything in my life to be like a lucrative experience for myself. Like I should be able to do whatever I want and turn that into income. Like that would be the overall like dream lifestyle, right? I mean, right now I can do all those things, but I'm time limited. Like I can only spend so much time doing one thing before it affects other things. But once you become YouTube,

it doesn't matter what you're doing. People watch it. I could have a YouTube right now of us just hanging out in my house, just videoing this podcast. And that video, if you're popular enough, we'll get just as many views as you talking about how to get abs. You know what I mean?

Like it's all encompassing because people are buying into like my personality and my life. I believe that could happen for you but i think most people just wouldn't even know what to do with that would you agree oh totally i mean not everybody's meant to be that way yeah not a lot of people are comfortable in front of a camera i don't give a fuck what you know about me i will be on my instagram and tell you that i just fucking farted and it smells. You know what I mean? Like, you know what I mean? Like I can come out of the ocean and be like, Oh my God,

that was so cold that my penis is legit. Like one inch right now. You know what I mean? Like I could say whatever that would normally embarrass most people. And I just don't care. I don't have any personal information. Yeah. There's nothing personal really.

Like I measured my nutsack on one of my episodes on my podcast. The question and answer episode with Ryan Fisher. Someone was like, how big is your left nut? And I was like, well, let's fucking find out. And I got measure. And I measured it. And I think that is what makes me a little bit

more easy to watch. You don't really know what's going to come out of my mouth. Hopefully that's why people are still listening to this show right now like what the fuck is he gonna say next probably but yeah there's some people that that doesn't jive with them yeah they're insecure or maybe they're not insecure maybe they just like working for somebody else and like the eight to five is cool yeah was uh was there a process for you shedding insecurities 10 years ago were you less secure than you are now? Yeah, probably. I think now, I think when you get, I think you just get the old man syndrome.

You know, like I think the older you get, the less you really do care. And I remember like being young and looking at my grandpa, I'd be like, damn, he doesn't give a fuck. That's true, man. But he was rich. He was rich. So I was like, maybe it's just because he's rich as fuck, you know? But, you know, it's not man but he was rich he was rich so i was like maybe it's just because he's rich as fuck you know but you know it's not even that you just get to the point where like my mom i i find that uh i know a guy who's 67 and has um more money than people could dream of spending yeah

like he's he's in the he personally is in the nine-figure range. And he doesn't give a fuck. Yeah. At that point, you just can't. I've seen old guys not give a fuck, but this guy is extra. And he hangs out with people in his 30s and 40s because he complains about people his own age can't keep up. That's cool. Yeah. But that dude doesn't give a fuck but it's there's something about that my mom freaks out all the

time my mom will be like uh ryan uh you know you should do this you should do that or someone wrote this on your instagram or blah blah you should block this person or this or that i'm like mom you don't understand the energy that I would spend on that is gonna ruin the momentum that I have. Like I could just let those people say those things and just keep growing or I could spend time trying to fix those things and stay stagnant.

And you don't understand that like the I don't give a fuck factor always wins. Like I don't give a fuck always wins. And I think that is the i don't give a fuck factor always wins like i don't give a fuck always wins and i think that is the like i don't think that i think who i was as a person exploded quite a bit when i was on barbell shrug for the first time and you guys put me on there that was when i got a huge influx of people like really really clipped onto who i was and they're like wow this guy's really cool because i said all sorts of fucked up stuff on that episode. And I read, that was the first time I met you.

And you were like, I really liked this dude. I had heard your story. I had heard about you. Um, I remember Anders was telling me about you and he goes, oh yeah, he's the one that he's the one that threatened the judge. And I go, I remember that happening. I didn't, I don't, I didn't remember your name being connected. I'm terrible at following names.

Fine. But I was like, oh, yeah. I'm interested in that guy. I don't know if I'll like him or not. But somebody who would do something like that, I'm curious. And then we hung out. And I go, this guy is genuinely interesting and funny and smart. And yeah, we should hang out.

And we hung out for like four hours after the show. And I really had stuff to do that day. But I was like, I really like Mike. So the whole thing just kind of worked out. But I think that is meant to be in some people's case. So I think I was meant to talk to people. I love talking to people too. That's why I think YouTube would be cool. Because I can say whatever I want whenever I want and it lives longer I hate

there's so many posts that I want to repost on Instagram because I love the post so much but it doesn't work that way sucks is you can't really repurpose Instagram for YouTube because of the vertical shot or the square shot like everything about it, though, is different. You can figure it out, but yeah, it's so fucking different. Everything about it is different. The message, the written message doesn't resonate on YouTube. The video message resonates on YouTube. Yeah. So if you're not good on video and you're really good at writing, that's where Instagram excels for you.

But people are having less and less time nowadays. They just want things quick and they want to know it now like I don't even like reading books anymore I love listening

to a podcast or watching a YouTube yeah because reading the book sounds you know

I have to be somewhere where I can't pay attention to anything else I have to be in that moment yep

and I only read in the winter that's hard man fuck I read in the winter and I listen to books in the summer.

I have a stack of books right now on my desk that I want to read so bad, and I just can't. Maybe you don't need to. I mean, I think there's phases. I think most people learn too much. They spend too much time accumulating information and not implementing it. All the fucking time so it's like we're we're the kind of people who we would get down on ourselves for not i was like fuck there's all these books it's all this information i should get to but we're experiencing success in multiple areas of our

lives it's like well what do you really want to get better at and so what i find is what i work there's like a stack of books that i feel like I should be reading because a lot of people suggested those books. But that's not where I desire the most growth in my own life. Dude, I want to be a fucking book. Fuck reading other people's books. I want to write my own book because that's what I want other people to read. You know what I mean? That's what I feel about books.

Like every book I look at that, I'm like, I should have my own fucking book. Fuck that book. You know what I mean? I'm looking forward to reading your book. I'm like, I'll be listening to it.

That sounds like a summertime read to me. You know what I mean? Ryan, the story of Ryan Fisher sounds like, uh, something I should listen to at the very beginning of the summer to get me ramped up. Hopefully it does ramp people up. I'm so excited.

If you know anybody that I can connect with to make a book, let's go. Oh, yeah, for sure. I'm ready. Yeah. How long does that take to make a book? So you already have so much content it'd likely be easy to you'd have to collect all the all the written you've already done and then start filtering it but you also got to figure out what message you want to send it sounds like you've already been doing that through your

instagram so channeling that into a book you probably have more momentum there than you think you do that would be great um But yeah, most, yeah. We can talk about who you might want to talk to. Yeah. But yeah, that's how I think when I see the books. All right. So we're an hour into the show and I want to ask you coaching questions. Oh, fuck.

Yeah, let's go. Which is good because I want to talk about, this show is really about getting coaches what they need to know. And I think coaches need to hear that Instagram, YouTube, social media conversation. This is how we're interacting with potential clients and even existing clients. I'll actually add into this that I struggle with this right now with my own coaches in my gym. That I want so much more from them, but they literally do not understand where I'm coming from. Like, I want them to help me write workouts. I want them to want to ask me, how do I make more money? I want them to ask me if they can run a nutrition challenge. I want them to ask me all of these things. And they don't. They just are complacent with their job and they want to just keep doing their thing.

And I don't know if they think they're going to bother me by asking me because they're not, or if they don't care to know how because they're thinking about something else. But it would make them a better coach if they knew that by coaching the fuck out of a class that someone in that class might ask them for personal training

or somebody in that class might be starting a business that they need your help with that's fitness related and you make an app and all of a sudden money is not a problem anymore. Or maybe they help me with something that I have going on and I can pay them out of control money to help me with. Why is that not happening? I don't understand. That to me is the craziest thing. I don't understand how there's an entrepreneur mindset set and then just a not entrepreneur mindset like how do you not always want to be an entrepreneur

in some aspect not a true entrepreneur by the way gary v says it that like you know your fucking life sucks and you're lonely and you know you're making millions of dollars and whatever but like a true person who wants to change the world. Like, how do you not want to change the world? You're, you're a cutting edge individual. And I think that,

I think more and more people are adopting that state of mind, that, that framework with social media. It's hard not to think that way, but you got to think about your, you got to think about our parents. You know, if you think about our parents,

they didn't have that mindset, right? No, because they were just trying to survive. Like and there was not that much information it was like the local newspaper and whatever was on tv and um and what we're seeing economically like not just the united states but globally now is there's a decentralization of the workforce so it used to be fewer companies employing tons of people. Now freelancers are a thing. Like, oh, I just want to write copy, like marketing copy. Or I just want to do this.

I want to be a personal assistant. I want to be a project manager. I want to be all these aspects of business. This is now contract labor, which was unheard of 20 years ago. And so there's this, people are starting to realize that they can work from home and they have freedom and not everyone's there yet. And I think that people that do have the state of mind of, I'm an entrepreneur. I have a buddy, he gives leadership talks. He talks about being the CEO of your own life and really taking responsibility for all areas of it. And so I think that's something that's required for someone to have an entrepreneurial mindset is realizing that they have control and can dictate every aspect of their life if they simply put their awareness there. And the thing about the coaching industry, because we have coaches listening to this,

is even if you work at a gym or if you work for another coach, the only way you're going to be successful is if you have an entrepreneurial mindset because you have to constantly be selling yourself. You're in sales. It's a service-based industry and it's based on relationships. So, you know, fixing people's air conditioning and cars, shit like that is service-based industry too. But as long as you do good work, you're fine. But in a service-based industry where it's relational in nature, you always have to be selling. You have to be, even if after you've sold a membership or a client, a package of 12 training sessions or whatever it is you have to be still selling them on you're going to continue to work with me in the future so there's this i i think you're right that it i i think there's more people with an entrepreneurial mindset now than ever but for for someone like yourself it's like oh shit how is this

how are they not able to see this yet? I'm not just a regular gym. CrossFit Chalk is not a regular gym. We don't have 300 followers on Instagram and do okay. CrossFit Chalk is connected with Ryan Fish Instagram. You're talking about over 200,000 followers total that you have access to all day, every day. You can sign in to the Chalk Instagram. I tell them all the time.

You can sign in and talk about the breakfast you're eating that morning. Talk about the workout you're doing that morning. Do movement tutorials. Make people love you for who you are and have them follow you. You are welcome to use the fuck out of me. Leverage it. Leverage it. Why not?

And they still don't do it. And I want to start screaming right now into this fucking microphone. It literally drives me out of me leverage it leverage it why not and they still don't do it and i want to start screaming right now into this fucking microphone what literally drives me out of my mind what are what i had to build everything with fuck nothing what are trainers missing what what is it that a lot of trainers but we can talk about your gym but in other gyms too like what do you think trainers are missing missing that they could be? What do they not realize that's sitting right in front of them? I mean, you got an Instagram account for one. Well, if they're in the training industry, they care about training. They care about fitness, right?

If you're a trainer, you probably don't want to be a real estate agent. If you're a trainer, you probably don't want to own a restaurant. Like you're going to do something else. You're going to be a waiter before you own the restaurant or something like that if you're being a trainer you'd want something to do in that industry and for you to be good in that industry you have to think about who's good in the industry so for me when i was doing crossfit the biggest name i could think of was jim jones you know who jim jones is oh yeah so he's right yeah and he filmed everybody he trained everybody

for the movie 300 and at the time that was the gnarliest movie i'd ever seen with the gnarliest bodies i was like oh my god that's so fucking cool and not only that like men's health came out with a magazine immediately after that which oh yeah magazines were as cool as instagram at the time instagram wasn't out yet i think myspace was out but there was no Facebook yet. And then the movie had come out. I remember going on YouTube and finding the workout.

Yeah. And it was in the Men's Health magazine. That's what I was going to get at. And I remember being like, oh my God, this guy is so cool. So I remember literally just wanting to be a trainer there. I wanted to be a trainer there.

Or I wanted to be the guy who came up with a program that fucking trained people for the movie 300 there. I wanted to be a trainer there. Or I wanted to be the guy who came up with a program that fucking trained people for the movie 300. Or like, I wanted to figure out how to do all those things. And years and years

and years and years went by. Things changed. Instagram came out. I fucking murdered a judge. Like, all these things came. And once I got to the point in my life where i could guide the public in a direction any direction that i so choose to give i still remembered that

and i was like i still want to be that guy because it's cool and it's original and it's like really it's like it's admirable you know like he's not putting out a cheesy product he's not being cocky like he just made this really cool thing and he has this like niche of people that just like are a tribe and like yeah they're just part of it and they love it and it's fucking cool and that's what i did that's what high intensity interval bodybuilding is that's my thing and everybody who does it is fucking rad and they they all tag me in it. And it's like its own movement. And it's just fucking really, really cool. And I would have never have created that or even thought to create that if or even had the ability to be able to tell enough people about it to where it was even mattered if every single day I didn't walk in

the gym and I didn't coach every class as if I own that gym with every dollar. I was embarrassed every single day. Actually, physically and emotionally embarrassed if I was not everybody's favorite coach. I never just coached a class. I coached a class better than all the other coaches. I coached a class different than all the other coaches. And I cared what I looked like to them massively because I didn't know how to get to the next phase of my life. But I knew that if I was better than everybody else, it was going to help a lot. How did you coach it differently?

What was this like an intuitive knowing how did you coach it differently what was was this like an intuitive knowing that this is how it should be done and this is how i'm going to do it is it a performance um what is it that you saw yourself doing that other trainers weren't doing well i started going to other gyms and seeing what people did at other gyms and i had seen these gyms on instagram or something and i was like oh it'd be cool to go there and then i'd go there and i'd see someone coach in some specific way and i'd see someone else do something in somewhere else and i'd see coaches that were down you know they're just like normal people and everybody likes them maybe because

they're all normal too and whatever i i've traveled to uh well-known gyms and taken a class with Energy Vampire. Yeah, I was surprised at times. Sometimes I'm like, I'll jump in with a class and I'm with the head coach of this amazing facility and it's like, oh shit, this is next level. And then the next day I come back and it's with

one of the coaches and it's like, they didn't have coffee that day or whatever it was i was like oh wow this is like this is a drastic difference in experience for me uh i think it's important it's so important but yeah i mean that's that was something that really really mattered a lot to me and whenever classes were available people would you like, hey, can you cover this class? I always said yes. I didn't care what my schedule was. I just wanted to coach these classes really, really well.

So you traveled around to well-known gyms. And I took pieces. And you took pieces. So you learned from the best. Yeah. One of my favorite coaches of all time is actually Anders. And he's the host of Barbell Shrugged right now. And he let out such an aggressive energy to the class that I had never seen before anywhere and he was so loud it was interesting

because his partner Brian at the time was totally opposite yeah like very very quiet but like very very connected to the to the coaching but it wasn't like something I hadn't seen before like he was incredibly smart and he still is but the energy that anders let out just like fucking echo throughout the room and it was like wow i have to turn down when we have meetings on the phone i have to turn down my phone for his voice yeah yeah so it's kind of hard to like hate somebody like that like maybe you like you don't jive well with him but his point gets across and if you're coaching and you're loud and you're excited it makes all the difference i tell coaches hey when you're coaching the 5 a.m class and you don't have good music on people

walk in you fucking are losing like you're losing their attention they're not stoked like this one guy likes listening to country music in the morning like I'm like, I don't give a fuck. Play it one more time, I dare you. I'm like, I don't even... I cannot squat to Garth Brooks. Yeah, I just... Not happening. There's people in that class that I'm sure they love it, but they're still going to like Anders' voice too.

They might not like it more or less, but they're still going to like it. And that's how I feel about certain types of music as well. I think music is one of the most – that's one of my biggest complaints. In a group fitness class, it's 80%. Well, in any gym. I go to Globo gyms pretty – Frequently.

I don't know, once or twice a month if I'm traveling for sure. When I'm home, I like to go in and use some of the equipment. I don't have a home. But I get in there, and if I hear a fucking commercial, it blows my mind. It's $10. It's $10 a month on Spotify. I've mentioned it to people before. I've had gym owners go, yeah, but it costs money. People are spending a couple hundred bucks a month.

You're losing money by having that. Yeah. Get rid of the commercials. And then I have my own opinion on music. What's your opinion on the music selection for Klaus? Because, look, you're trying to make fucking 10 to 20 people happy. Yeah, it's hard to do. Luckily, I feel like right now my coaches have a very unique mixture.

Like two of them, or actually one of them loves, not fast and hard hip hop, but kind of medium hip hop. It's weird. It's aggressive, but it's not fast. It's a lot of trap. But it's not slow. But it's too slow for me.

And people love his music. So as much as I hate on it it's fine personally i would like aggressive fucking hip-hop or aggressive edm music for classes on my own i'll listen to either one of those or i might listen to like marilyn manson or i might listen to country music i mean i'm like all over the spectrum. It just kind of just depends on what I want out of that day. But I would never play Marilyn Manson in the class ever. And I would never play country in the class ever.

Even though I would listen to that. I think on average, you're always going to do good with really gangster hip hop. Or just like some super hard EDM. You can't really go wrong. I remember my aunt, she had joined a CrossFit gym. That helped open. And a year had gone by. She had joined the gym.

I was actually, she may listen to this, who knows. But I was surprised that she was still training a year later. I was like, oh, she's actually into this. This is cool. I go, what kind of music? She goes, the music is so good. She's talking about how good the music was. I go, oh, well, what are you listening to there?

I mean, I didn't go very often. And she goes, is it Deadmau5? I was like, oh, you're listening to Deadmau5. Okay. And she was probably close to 50 years old. Conservative. Executive at HP. Not the person

that was like her jam. And so that was really enlightening to me. And one thing I've noticed, if I put on really good electronic music that's pretty popular, almost everybody will like it. Almost everybody will like it. It's hard to complain.

A 20-person class is going to have one person who really hates EDM. A 20-person class is going to have 15 people who hate country. A 20-person class is going to have five people who hate hip oh yeah and a 20 person class is gonna have five people who hate hip-hop you know what i mean yeah but yeah i think ddm is pretty spot on yeah yeah it's pretty neutral and but i want to argue i think it's because people didn't grow up with it it's like nobody

grew up with it right like nobody had it i mean unless you're really young you most people didn't grow up with it like i grew up with rock in the 90s and some gangster rap and so that makes like i could still connect with that but i think the edm it's like oh we're all kind of come from the same place we all discovered this in the last five to ten years i remember when dubstep first came out and it just had like this crazy beat just like all these crazy noises and i was like damn that's fucking badass like dude i literally remember the first time i've ever heard it and it was when i walked into ronnie teasdale's gym yeah i walked in his gym and i and someone had it on yeah and his gym was like it's just the most gnarly gym you'd ever seen and you just walk in

and i heard that music and i was like wow here's another thing i've done it myself which is like complain about dubstep i'm like i don't like dubstep i don't like this and the next thing you know i'm in a show and i go i i like this a lot yeah this is really nice that's cool um sometimes you just find yourself at a point in your life where you didn't think it was cool and now you do but uh if you like that kind of music you should come to burning man with me because it is sick the music yeah uh so the way it works is it's a week long so no i don't know if i can do a whole week trust me you don't even get into it it takes you 72 hours just to settle in it's three days just to like completely release that this reality and go into that reality it's like a it's a whole journey so

the the first half of burning man is when a lot of people say this is like the original burning man is more like it is the first half and the second half a lot of people just come in for the weekend and that's when the music just ramps up it just gets crazy it turns into a fucking madhouse and i remember we were out at like so you can go just for the weekend you can but i do not recommend it you won't get the full experience the you'll get there and wish you'd been there all week i promise like i was there for seven days this last time and i was sad when i left. I was like, oh man, I really want to stay here. Which I've never, I've been to Burning Man twice before that and the third time for some reason was my favorite.

Now, yeah, so it just really ramps up Friday, Saturday night. And I remember two o'clock in the morning, we watched this drone show. They had 500 drones with lights on creating all these different things while there was this orchestra playing. And it was just fucking mind-melting.

We go wandering around at like 2, 3 o'clock in the morning and we stumble into this show. There's fucking flames shooting out of the stage every time the bass drops. And it's just like... And I had never heard anything like it before. And I was just like... i had never heard anything like it before and i was just like it was one of those things it was just an assault it was a full assault and i was loving it and we were just

dancing yeah that's 10 minutes in i'm like who the fuck is this and someone goes skrillex and i go oh are you serious because i've never been been a fan of the Skrillex pop. I like Skrillex, but I don't go out of my way to listen to them. But at this show, it was nothing like what you hear on the radio or if you go on Spotify and listen to Skrillex. That Skrillex and what was happening at Burning Man were very different things. And I mean, there's a lot of experiments going on there.

A lot of artists try their new stuff out. So you get to hear what's going to be coming in the next two to three years at Burning Man, which has been pretty cool. So music selection, it's important. It is very important. I was going to say, I argue that it's like 80% of a class. Yeah. Because people are there for the experience.

I think people really, really skip the fact that the experience is part of the class. It's the experience and the workout. But no matter how badass of a workout you have, people are still going to be more excited to see their friends when they get there than they're going to get out of the workout. The trouble is those of us that become trainers, there was a point in our life where we dedicated an enormous amount

of time and effort into figuring out how I should work out to achieve my goals and we're unusually dedicated to this cause. The average person you're training, not that dedicated. They don't give a fuck. They didn't like, they weren't on the forums until 3 o'clock in the morning trying to find out this or that.

They weren't reading the books and getting the certifications. They don't give a shit. They don't care as much as you care. You need to let that go because you think that they do and they don't. They don't give a fuck if your program is 5% better than the guy down the street. You've got to perform. Anders, I really like how he talks about it. He talks about it.

It's a fucking performance. We have a guy in the Strong Coach program right now. His name is Ben, and he's out of New York. And people can follow him on Instagram at builtbyben. It's built underscore by underscore Ben. I actually can't remember his last name right now. That's the beauty of Instagram. Everyone knows each other's handles. I've been to certifications where people

are calling people out and like... I know your IG, but not your name. Crazy. This guy is a performer. He has classic training in performing arts. He has a dance background and a theater

background and all this stuff. When he makes his Instagram videos, you're like, if I went to a fucking class where that guy was teaching and that's how he teaches his class, I would never skip and I would be there all the time. That guy is going

to be one of the most successful trainers on the planet because he does understand good programming, good movement, but his... Delivery? His delivery is incredible. I'm looking forward to going to New York so he can train me. That's cool. Yeah. And I mean,

I want it to be like that. Yeah. And that creates opportunities for people. You know what I mean? Like, me being on that, so like, me coaching classes the way that I being, me being on that. So like me coaching classes, the way that I did became me owning a gym. And then when I owned a gym, the reason I own the gym is because someone wanted personal training from me that I got their attention because of the way that I coached. They gave me the money for the gym. The gym got to the point where it was cool enough to look back

on my story and see how things happened. And I ended up on barbell shrugged. That story wound up being cool enough for you guys to ask me to be part of your network. Yeah. That me being part of the podcast got me to be cool enough to be in the position to talk to other people who are in just crazy, crazy positions in their life. And I network with these people because they like me. And then it just kind of all kind of spirals together. It's not like the who you know more than what you know type of thing that is part of it. But you're never going to know anyone if you're not fucking good with people. So everything in life, literally, like if you gave me your fucking resume and you wrote on it,

Ryan Fisher, I want to be a coach. And you said qualifications. I work well with people. Everybody likes me. And the next one said, I learned things quickly. You will be hired. You could say CrossFit level one crossfit level two usa weightlifting this that blah blah blah seven people won to the olympics and blah blah blah and i look at you and you look like fucking mr bean you're not getting you're not getting hired mr bean doesn't look very fun by the way and you know what i mean like if you're fun most people like you you communicate well with people you're gonna fucking crush and it just it's just a fact i know so many people that are so talented they cannot talk to another human being in a way that is going to get them excited and you're not

going anywhere was that ever hard for you to put myself out there yeah Yeah. Or do you, you think that's like, when I was, when I was a kid, I used to be very, very shy. Yeah. And my mom threw me in sports, play football, do this, do that.

Like I used to hide under tables at like my grandma's house. Cause I didn't want to talk to anybody. And I don't know. I was really shy. And then I got older and being in sports, I think made a huge difference because I was good at sports and it made me a little cockier so like i'd be around my people and like oh okay yeah like yeah i'm cool because like i'm better than everybody here and that helped me a lot like i'm so thankful that my

mom did that for me and then when i got into fitness i was stronger than most people and better at it than most people and i i read a lot more than most people and it gave me confidence. And as I met more people who liked me for my knowledge and the way that I presented it and delivered it, made me more confident. And then that made me go to Instagram because I'm good talking to the people. And then that just, everything spiraled and then it just became dollars. Yeah. This has been woven into your personality at this point. Is there anything that you've done to intentionally develop that part of yourself? Have you taken any communication courses or?

I actually haven't. Anything like that? I watch a lot. I'm a very observant person. I watch for trends. I watch for the way people do things. I had this unique experience as a kid where my grandparents were very wealthy, like extremely wealthy. I wasn't, but in my family, like particularly wasn't. But I would

go to my grandma's house like once a week, twice a week. And then my mom got remarried. And when she got remarried, she moved and I wanted to stay in my same high school so i lived with my grandma for a year and during that time i knew what like expensive shoes looked like and what the brand was and expensive watches and clothes and just all these things like i could look at people and i could analyze there's a and like once you've been exposed to certain things yeah going back it helps you a lot it's i can profile the fuck out of people and because of it i can assess the situation shift your mindset just simply being in that environment yeah mindset it changes the way you talk to people right i mean if a girl's wearing a slutty outfit it changes the way you're going to talk to the girl in the library librarian style outfit i always bring

up girls but like for us guys i mean just 80 men listening to this network it's very applicable and uh so they're very unique can you describe like if you were if a guy were to impress you now like somebody like oh i want to do business with this person or I want to hire this person. Like what, what visually are you looking for? If it's a business person and he's trying to tell me how successful he is. Yeah. And different, like, I'm going to be looking for like something, like he's going to have a special watch on or a special shirt or a special pair of socks or his posture or maybe the car he drove up in or maybe certain words that he says or places that he's been like i'm gonna start asking him like

what he likes to do for fun and if he starts saying like i go to aspensky or like sun valley or like even like like i i've been everywhere now and i know how expensive it is to go to certain places and i'm gonna find something that lets me know that you're a fucking badass or not. And I'm going to know it. Like I will know it. And even if you have a lot of money and you don't spend it on certain things, there's always something. There's still signs.

There's still something. You still like a hundred dollar fucking t-shirts, you know, or like maybe you wear really expensive socks or you just randomly look like a bum but you wear a fucking thirty thousand dollar rolex like there is something there and i've always been really good at that because when i started training people i never had a set price i could never tell anyone that it was 75 a train with ryan or 125 an hour train with ryan i would look at you and i would just tell you how much it was.

So like the lady with the huge rock in her hand was $150 a session. The guy that I like, he looked like he liked CrossFit and he just kind of wanted to get a couple sessions in and it was going to be a lot of money for him. It was 75 bucks. And because of that, no one had ever in my life still to this day

said no to a training session, no matter how much I charged. Really? I was spot on every fucking time so when i have certain people in my class i'm observing the room and i'm trying to figure out one how good is everybody in this room that that depicts my warm-up this is why i'll never buy a program from someone like Jason Kalipa, who is selling, you know, like the reason his program is different from my program when you're buying online program is he gives you every single thing, the warmup, the structure, what you should be from zero to three minutes and six to nine minutes. Okay. So, and I just sell workouts. The reason I don't do that is because I want the coach to assess the room. Everybody here is pretty fucking good.

There's no one new. My warmup is different than the 7 a.m. class where half of them are new. It's different than my 4 p.m. class where everyone is a fucking super badass and they love to socialize. And realistically, they're probably not even going to listen to my warmup because they're so loud and obnoxious and such a different type of crew. And I want them to keep that because that's why they like coming. It's like college for them. They're in there having a great time, and I want to encourage that.

And they all need different music, you know? They all have their own thing, and they all need to be talked to in a different way. And maybe one class is 40-year-olds and the other one's 20-year-old. That's why I'll never do something like that. And a good coach should be able to pick that up. You should be able to assess your surroundings. And then also when you're talking, you know, when you talk to a girl and you say something offensive and she literally wants to quit the gym that day. And then another time you learn from that scenario and you talk to the same girl in a way different way the next time you're like, know what maybe you shouldn't squat like that like but the first time you said it you're like how do you squat like that how are

your knees sitting together how have you been alive this long and not taking a shit on your ankles on the toilet you know what i mean like that's the first thing you think but then you figure out how to talk to them yeah you know what i mean yeah so that is assessing the situation and that's you can use that with anything it sounds like you're really good at reading people that is pretty big yeah i've actually never talked about that on a podcast and i feel like it's very important yeah reading people is like is huge yeah you're assessing people constantly yeah i mean i feel like if i didn't even know you right now i could probably tell you a whole bunch of things that you like.

What do I like? You know what I mean, though? I can tell that money is not very important to you. And I can tell that you like deeper things. I don't need to know all these other things about you to know that. You know what I mean? Yeah. I can tell you like nice clothes.

You know what I mean? I know that tomorrow you're not going to be wearing an outfit that makes you look like a bum. And because you wear CrossFit shoes on, I know you've done CrossFit before. You know what I mean? So you're not going to come into my gym and tell me that. And these things are like five years old. Yeah, but it's still a CrossFit shoe. Yeah.

No one buys a CrossFit. That's what I'm saying. I've even done it for a long time. But no one even buys. No one looks at a CrossFit shoe and is like, ooh, I'm going to wear that. No. And they don't do CrossFit

because CrossFit shoes are fucking stupid. Even though I wear them, right? But it's applicable to my world. So it's cool in my world. Yeah. But I don't think anyone else thinks they're cool. But anyway. I agree.

I'll get that person who walks in my gym and because I've assessed the situation, they're like, how much is the membership? And you're like, oh my God. And I'm like, don't tell me you don't know how much CrossFit memberships cost. I'm looking at your shoes right now. I've actually said that to people, swear to God. Or they'll be like, what do I do for my snatch grip or something like that in the class? And I'm like, really? Come on, let's talk about this. Like you have, I can tell like six month old metcons on don't act like you don't know what you're doing right now like and i've called them out and they'll they know a little chuckle out of it yeah for sure and i think that that's huge you can get really far by reading people so so you

grew up you spent a year at your grandparents yep where they where you got to see the difference. Is that where you started reading people and realizing that people were different? Not on purpose. What's your theory about why you're good at reading people? Because some people fucking see people and they have no idea what's going on. Reading people is a mystery to that to them well my grandma was very good about reading people and i was kind of like what she did like a lot and not in a good way judgmental very judgmental so that was that was the majority of our time together like we'd be

like talking about she'd be talking shit about somebody this is my grandma which makes it so funny or we'd be out somewhere and she'd be like talking about, she'd be talking shit about somebody. This is my grandma, which makes it so funny. Or we'd be out somewhere and she'd be like, oh, that person, I can't believe they're wearing that or like whatever. And, you know, and I would just pick up

all of these little things and it did make things so interesting and so, so clear to me. And she had so much money that it was very easy for her to see people who didn't have money and she would tell me why they didn't have money and i'd be like well who fucking cares you know and but then later on like when i had to talk when i had to have conversations with people who were trying to tell me they have money now i started to dissect the situation to see if i'm

getting had because that happens a lot. Especially on social media. People are going to be telling you, or they're going to drive up in their rented Lamborghini and tell you how successful they are. I like it when someone has 2,000 Instagram followers and then I get a DM letting me know they can grow my Instagram following. Yeah.

Like, you can't grow your own. Yeah. Or I'm trying to think of what it is. It's like someone will rent one of these Lambos and pull up or whatever, and then they have like a million Instagram followers, but you look at it and it's like 100 likes. You know, like the whole thing is a facade, and they want to win you over in a certain way.

But you or I know that. There's a lot of people out there. They don't give a fuck how many likes you have. They see the Lambo. They see the 1 million. I'm going to buy it. They have no idea. No idea at all.

They don't know that that person should have 100,000 views on a video. I mean probably a million views or whatever. It should be insane. I want to know why your grandmother – what were some of the reasons that she said that people didn't have money or did have money? They would have like a Timex on instead of a nice watch. Or she always told me like watches and shoes were big. That was a big thing she would always tell me. And she wasn't teaching me how to judge people, but she would just tell me why so and so was full of shit or because they had a certain car or because they rented their house and they didn't own it or just like little things like they don't know how to eat properly they don't

have good posture like it was they didn't my grandpa would say if they didn't like shake your hand a certain way like there was like a lot of like old school, certain things that they're not necessarily applicable today, but it does help me. Like I can. No, these are very good points because I mean, whether people like it or not, we may be able to, we can sit here and,

and you and I are sitting here and we're, we're both very simple in a lot of ways. You were talking about, it doesn't matter how much money you have. You're going to do kind of basically do the same shit i'm somewhat the same way so and i don't i don't i'm out of a place where i'm not like really judging people like that like it sounds like you're not really much into judging people this is more about discernment than judgment but this is like your thing yes like your grandmother may have been judgmental

but for sure but like on the on the flip side of that is discernment and you know having bullshit meters and all that kind of stuff but we really do have a culture where those things matter so people the only reason that the you know that the clothes and the cars and the house and all this stuff matters is because collectively they collectively everyone has agreed that those things are important. And those people who are valuable would have these things. And so that's why people kill themselves trying to get these things because they want to have the feeling of being valuable. By the way, those things won't make you feel valuable.

I lived with my grandma who had all those things. She was the most miserable person I ever met. Yeah. But at the same time, the gift of that is discernment. So that when someone is trying to sell you something and they're not being authentic and there's these signs that they're not who they're saying, who they say they're being, then... And that's valuable.

You should be able to pick up on those signs. I think people are getting much better at it now online, too. It's hard to see online because you get to choose what people see, right? It's like, this is the highlight reel. My Instagram is the highlight reel. I did post a few weeks ago. By the way,

all I did was accounting and legal stuff today. So, just so for all you people who think all I do is surf and do podcasts there's other things going on too but yeah it's it's a highlight reel for sure and basically everyone is highlighting the literally the best parts of their life and no one is talking about the bad shit and i think that's why people like me because i talk about bad shit all the time yeah i talk about i literally my whole life is on my gram. And I think that Instagram is like my psychiatrist.

Legit, like I'll ask questions that I literally need answers for. And I love the answers I get back from other people. Or I'll just be like, fuck, today fucking sucked. You know, and I'll put it on. Fuck it. I've watched you on Instagram since we met, and I've noticed that your message has shifted over time. So it was like you have either found more depth yourself

or you're revealing more depth over time. Both. Yeah. It's amazing how much I've learned recently. It's like the podcast is like the one thing in my life right now that like it gives me a little bit more stress than anything else just because it's hard for me to come up with topics that i want to talk about on my podcast that isn't like because every episode that i want i want to learn something totally i don't want to

just get content and having one every week versus when I had my own show that wasn't on the network, I would have one whenever I had time to get one and could talk about it. And like now it puts a lot of stress on me and it's the other things that I have are so much more like lucrative in my life and I need to work on those. But the things that I get out of the podcast sometimes are so for just for me and it helps me so much in so many areas. And it's given me a lot of perspective on my life. Yeah. Like I,

I, I look at things way different. I appreciate things more. I mean, going to Austin and meeting certain people and then, you know, I'm going to Florida next week. I met people here.

I met people there. It's just the networking of it is incredible. When you're doing it in person, I agree. Yeah. Doing it over Skype. Yeah, forget it. Not great. Forget it.

I'd rather lose money on the trip just to meet the person in general. Yeah. I would say podcasting has been one of the things that has caused the most growth in my life too. For general. Yeah. But, uh, I would say podcasting has been the, one of the things that has caused the most growth in my life too. For sure. Yeah. And it's, it's,

it's amazing. And you're being a coach now on a, just a larger scale. Yeah. So that first question that you asked me about when you first walk in the gym, what are these coaches not doing? Is it's, you're not seeing your message on a very broad scale.

Like everything that you say is could potentially change more people's lives than just that class it could be on such a larger scale if you believe it to be so and if you want it to be so like if you decide that you're going to be the best coach in the fucking world, that decision happens that day. And there's no reason you can't achieve it. Well, shouldn't we wait till Monday? Because that's when

we start things. I mean, that's fucking... That is really sad, but really true. If you're that person, you already lost. Yeah. I mean, fuck, dude.

Even when I coach a class now, it's a fucking event. I get even when i coach a class now it's a fucking event i get so excited to coach a class and so excited to tell people what i know i want you to leave and be like man i learned something or like he did something that i haven't seen or that was an experience that i haven't had or something like that like that should be who you are all the time i don't want to just blow my nut with some girl in four seconds trying to teach her some things where she's like telling our girlfriend that shit was crazy right so we're going back to the girls but ladies don't kill my dms right now because of that it's a core motivation i mean we're guys are they we're biologically built to try to reproduce as much as possible.

Yeah, especially when you wake up and there's a butt on your phone. Yeah. Unbelievable. Butt snorkelers. Butt snorkelers. Jesus. This is a full circle podcast. And here we are.

Yeah. All right. Where can people find you? If you guys don't know me by now, I'm really pretty sad. What the fuck but it is ryan fish r-y-a-n-f-i-s-c-h on instagram you guys can follow the gym and all the stuff that we do on there it's crossfit chalk c-h-a-l-k for the chalk and uh yeah i have uh tons of stuff in my stories personal stuff uh fitness stuff a little bit of everything is in there the stuff that i eat

things that are going on in my life the instagram Instagram for the gym, just a lot of movements. And I go, I go over things in detail and you guys get to see the, just the vibe in the gym. I recently just started a YouTube, which I've had for like 10 years, but I was a child then and just uploaded like pictures of my family. And like, I don't know, I was doing weird shit then, but I just put up my real first legit vlog, which has been really, really cool. And believe it or not, I actually have the YouTube Ryan Fisher.

Damn. Good job. Yeah. I mean, I've had it for so long that no one has taken it. 08 or something? 07, 08? Yeah.

So I actually have Ryan Fisher. R-Y-A-N-F-I-S-C-H-E-R. That's my YouTube. My first vlog is up. It's all professionally done. I had a legit dude guy make it for me. That's my YouTube. My first vlog is up. It's all professionally done. I had a legit dude guy make it for me. It's so good.

It's a typical Saturday in the gym. We go to my favorite food spot. We talk about business. We talk about nutrition. And you get to watch me work out with the gym on a Saturday, which is a team workout. And you feel like you're part of the gym. It's really, really cool.

I'm excited about it. It's only been up for two days now, and I have 6,000 views. That's really good. Which is not bad for your first video. It's really good. So, yeah, I'm excited. Everything's starting to take off. Yeah.

Follow Ryan, because one of the reasons I follow you is not actually because I like you. Business stuff. That is part of it but but uh I I definitely got my way to follow people who are doing it well on Instagram they're being authentic they're getting good they're obviously generating something out of it and I think they're just simply doing a good job you're one of the people who when I'm coaching the uh the coaches and the strong coach that's a lot of coach yeah but uh gotta come up with some new words uh when when that's happening a lot of times i'll direct them to your instagram

you know hey this is this is an example of how you could do it i also send them to um to rachel bell you know she does it differently know, and there's like all these really great examples. The thing that y'all have in common is it's an authentic expression of where you're coming from. But I think it's good to see what you're doing because I go, Oh, that, that shows me possibilities.

It's like, all right, she's doing it like this. He's doing it like that. Oh, I really can do me because you know, I would do it differently, but it'd be maybe a combination of the two.

Who knows? Whatever. Yeah, for sure. You need people to model after. Yeah. Not even if you're not going to be like an exact replica. It gives you a good starting point. Yeah.

First decade. For sure. Then break out. Yeah. All right, man. Thanks for joining me today. Thank you. I hope you guys learned a lot about, you lot about being an analyzer, first and foremost.

You guys get to profile people and then turn that into your coaching life, which will eventually turn your life into a badass life, which hopefully is the goal for everybody here. I think so. Alright. Later. Peace. Ooh, I know you loved it. Stitcher, iTunes, wherever.

Five-star reviews, positive comments. Helps us reach more people. And if you're a coach or you're interested in being a coach, go over to thestrongcoach.com. Go get on a discovery call with Danny and find out what your next steps are to take your game to the next level. See you next week.