Barbell Shrugged - Supplements for Optimizing Your Health with Drew Canole - 294

Episode Date: January 3, 2018

Drew Canole is nutrition specialist, transformation specialist and national spokesperson for the benefits of juicing vegetables for health and vitality. He is the founder and CEO of Fitlife.TV, a best selling author, and the founder of Organifi. Drew Canole went from being an overweight guy, who liked to consume a bunch of food and energy drinks regularly, including alcohol every weekend, to a rockstar in the world of fitness, nutrition and mindset, with a huge heart to help others and transform the world. In this episode, Drew shared with us his personal transformation story, his approach to life, how he started a movement, and we also cover a bunch of healthy plants and their benefits. His company, Organifi, provides a premium line of supplements to improve your health.  If you'd like a discount you can use the promocode "shrugged" while shopping at https://organifishop.com to get 20% off your order. Enjoy! ► Subscribe to Barbell Shrugged's Channel Here- http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Barbell Shrugged helps people get better. Usually in the gym, but outside as well. In 2012 they posted their first podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast and Barbell Logic. Find Barbell Shrugged here: Website: http://www.BarbellShrugged.com Facebook: http://facebook.com/barbellshruggedpodcast Twitter: http://twitter.com/barbellshrugged Instagram: http://instagram.com/barbellshruggedpodcast Find Barbell Business Here: Website: http://www.BarbellBusiness.com Facebook: http://facebook.com/barbellbusiness Twitter: http://twitter.com/barbellbusiness Instagram: http://instagram.com/barbellbusinesspodcast

Coming to San Diego not knowing anybody, it was like, all right. It was almost like hitting the reset button, not only on my body, but on my life. So here I was. I was living this authentic lie or, you know, the ego version of Drew at the time in Tampa, Florida. What would I live if I was truly in my heart's center, my selfless self, my soul self? What could I do for the rest of my life and not even care how much I got paid? And that's when FitLife TV started. And I was just like a maniac on a mission. Welcome to Barbell Shrugged. I'm Mike Bledsoe here with Doug Larson and Kenny Kane.

And we're down here in San Diego hanging out with Drew Canole, the founder of Organifi and FitLife TV. Yes. So I think I ran across your videos before Organifi was a thing. And you were ranting about juicing and stuff. Yeah, yeah, veggie juice. On YouTube. And then I actually veggie juice. On YouTube. And then I actually juiced for a long time,

and then I just started taking your product instead. Well, I mean, that's why you... And Drew, as far as context goes, I mean, he was, a long time ago, as a weightlifter, that wasn't allowed. Like, juicing and weightlifting were contradictions. Yeah, unless it was in a needle. Yeah, exactly.

Then it was completely a lie. Well, what's crazy is he's been doing it, and a lot of people don't know this, but he's actually 87. I've been a master's athlete for 50 years. Birth certificate was wrong, and he finally found out. He was with Jack LaLanne when they invented the Smith machine. That's right. It was actually his idea.

Mandelbaum, Mandelbaum. So, Drew, what got you into making videos and promoting health in the first place? I think I was at a place in my life. I was 40 pounds overweight. I was living in Tampa, Florida. I was doing a job, basically. I was running a credit and debt settlement company. I liked helping people, but it was super stressful.

I was working every single day, 12, 14 hours. And then on the weekends, I would drink a bunch of alcohol and I would eat a bunch of food and 40 pounds overweight. Right. Had man boobies at the time. Just wasn't good. Can we get some pictures of you from back then? Yes. Perfect.

We'll find some for you. And I burned most of them. So it's going to be hard for me to come up with these. I'm going to start distributing. Yes. Perfect. Yeah, we'll find some for you. And I burned most of them, so it's going to be hard for me to come up with these. I'm going to start distributing just those. Yeah. So I had a friend come to me, and he's like, he was an older guy, Mark, and he came to me with this green juice,

and he told me a story of how he changed his life, how he was given a death sentence, six months left to live drinking green juice. And, uh, he used the juice in six months. His wife went home, got rid of the processed food, the sugar, the dairy, the wheat, all this stuff. And, um, he healed himself. He lost a bunch of weight, saved his life. I'm like, well, what would an average guy that's 40 pounds overweight be able to do that's in the gym for an hour and a half every day anyway, just by alkalizing my body, putting in nutrients, minerals, aminos, all this stuff that I wasn't getting, what would that do for me? So in a period of 90 days, I lost 40 pounds, got a six pack, first time in my life at the time.

And I thought it'd be fun to help people along the way. So I was making videos on YouTube, on Facebook at the time. So was that concurrent? You're starting to drop weight? Yeah, seven years ago. So you dropped the weight and then started right away? Right away. Because I was so, my mind switched.

I'm like, if people could really feel how good it really feels to be in a body that's fully functional, like tapped in, tuned into a higher frequency, vibration, whatever you want to call it. I was committed. I'm like, I will do this for the rest of my life, whatever it takes. I will deliver information to them at the time that helped their bodies heal, that turned their minds on, that helped them focus, that helped them be present because around me was a bunch of people that really weren't present. You know, they were checking out, they were drinking on the weekends and I want to be a catalyst for change. So at the time you, you just started like

juicing spinach and kale and celery or cucumbers or whatever. Like what, what, what was the juice mix that you were drinking? And then did you add that to your diet or were you just like on juice fast for, for a period of yeah so for two weeks i did one 32 ounce green juice a day that was it and it consisted of primarily veggies lemon ginger kale cucumber celery and that's it 32 ounces of that once a day i noticed my energy started to go up um i didn't need any monster red drinks anymore the red bull all that other crap and the green juice helped. I was hydrated.

I had all the minerals. And I was also eating the same food. I didn't even change my diet. I just added that in. And then after two weeks, it was like my diet started to shift. I found myself craving things that I've never craved before, like broccoli. I'm like, wow, broccoli really sounds good. And at the time, you know, coming from Michigan, I'm like, what is this?

You know, what is happening? Going to be disowned. Kombucha and kale chips was like my snack. I'm like, who am I becoming here? What's happening? Yeah. And so that started to shift over time. I got rid of the processed food within a month.

All that documented the whole entire journey. I lost the weight. I didn't put any more effort in the gym. I just continued on the program that I was on there. And my body just transformed because of the nutrients and getting the things from mother nature that I really needed in my body at the time. I find that really interesting. And that's something that I started gravitating to over time. I, there was a, there's a point in my life where it was mostly about calories and protein, fat, carbs, and, and this and that. And, uh, I think a lot of times we think

about what we don't want in our diet. If we, to make our bodies do what we want them to do. It's like, Oh, I want my body to look different. I want this and that. We think about what needs to be restricted. And I really like how you approached it. It sounds like you did restrict your diet the first two weeks. I found something similar in that if I really load up first thing in the day with tons of micronutrients, all the vitamins, minerals, all that stuff from whole foods, and then also just cutting out sugar, all of a sudden energy skyrockets, body fat drops, and, you know, time in the gym is much more useful. Yeah, it's crazy. And even that, like what you said, Mike, the psychology behind it, like changing a cheat meal to a treat meal changed everything. So when

I did do like a cheat, it was actually rewarding myself for staying consistent and having all the stuff that my body really needed versus all the stuff that I was just putting in there anyway. You said you're spending less time in the gym, but you're, you're obviously an athletic, muscular person. Like do you still not spend much time at the gym? Um, I would say 45 minutes a day, not as much as I used to. Um, for a while there, I was going nuts, you know, an hour and a half, two hours in the gym every day. And it's therapy like that book that you just told me to get a strength training becomes like our spiritual practice. What was the book that you mentioned? Strength to Awaken. Yeah. Strength to Awaken. Yeah. So it was like that. Now it's like, I'm doing a little bit more yin stuff, a little Qigong. I train with a practitioner

and just grounding, meditating more, and then being more effective when I'm in there. So I'm just more focused versus scattered. And a lot of people just go to the gym to take selfies. Go to the gym and get a workout. Yeah. Well, you know, it's funny you mentioned that because a lot of times I'm going, oh, wow, you know, we run basically a media company. We make podcasts, what we're doing right now. We do videos and, and, you know, we have a social media following and I'll hit the gym and then I'll get home and then I'll go, shit, I didn't pull my phone out one time. You know, it's the opposite of what most people need to be doing. Like I'm getting onto myself for, for not taking any

selfies or whatever, because I'm trying to inspire people to do what we're doing. And at the same time, it's a little bit of a conundrum because as I want to inspire people, I also don't want other people to be on their phones when they're training. Be focused on what you're doing and be with what you're doing. Yeah, yeah, yeah. Set aside the time, you know, 10 minutes after the workout or before, and then just get committed and focused when you're in there. That's part of the new strategy you put in the workout program.

Selfie. Here it is. Pre-warm-up selfie. Selfie time. So as a Michiganian going to Tampa, Florida, and you start going, all right, I'm going to jack myself down by juicing myself up. Yeah. You're looking at a turnaround, and you start moving across the country,

and what happens after you're losing this weight you're like in tampa you're a dude who's kind of getting focused looking at things from a slightly different lens getting fit feeling good um what happens like from there you're just all right, not fit all good in these shirts. I'm going to go get some ladies. Like what's happening? It was almost like that. Yeah. I was in Tampa, and I was, like I said, I had a bunch of friends that loved to go out and drink. And the environment that I was in wasn't conducive to transformation.

And we know if you look at neurolinguistic programming and logical levels, environment is one of the core levels in the bottom of the pyramid. So changing my environment was huge. Coming to San Diego, not knowing anybody, it was like, all right, it was almost like hitting the reset button, not only on my body, but on my life. So here I was, I was living this authentic lie or, you know, the, the ego version of Drew at the time in tampa florida what would i live if i was truly in my heart's center my selfless self my soul self what could i do for the rest of my life and not even care how much i got paid and that's when fit life tv started and i was just like a maniac on a mission beating the pavement every day shooting videos here with like one of you remember those hd flip cams that you could like plug into your computer oh yeah with that every day doing videos you know taking selfies in the gym at the time and just rocking it out when you look back on those videos now you know

was it six seven years later do you cringe or like what do you think when you look at them it's like who is this young boy this beardless boy, that's like 40. I was lighter too. I looked like I was just so skinny. So you could see the hard work and the dedication over time from a physical. And then also when you listen to me, it's like, wow, it's like I sound so much more grounded now. And, you know, before it was just fly by the seat of my pants, read a book, shoot a video.

Were you dogmatic as you were starting to dive into this on that journey as far as like, all right, now I'm juicing. This is the way it is. Bam. Or was it a slightly different tone? Because now you're sounding like you have perspective. Yeah, no, I had an open mind even back then. I think that's one thing as a Michiganian we have is open minds.

I wasn't trying to force anybody right to drink the the juice yeah yeah literally but uh if if they came to it and they started doing it like obviously the results speak for themselves so so most of those videos were about juicing or was it a wide variety of topics it was a wide variety of topics uh every week i did a mindset monday and a Saturday Strategy. So the Mindset Monday was all mindset practices you could do, fear, anxiety, how to stay focused in the gym or at work or whatever. And then the Saturday Strategy was typically a nutrition video around meals,

around juicing, smoothies, lots of stuff like that. What actually motivated you to make this switch? Did you just wake up today and you're like fuck it i'm tired of this or was that what was the catalyst to flip because i find that really interesting because i think there's a lot of people who they're going to the gym or they're trying diets and then they do it for a couple months and it's the new year yeah right now right so people are all they're all making a commitment to changing and then in three months they're gonna be beating themselves up for not actually making it work yeah yeah i uh i had this dream i've always been a dreamer

at night like physical dream time right and i had a dream that i died and i saw people at my funeral and how many people were there based on the life that I was living in that moment. And I remember feeling alone. I remember feeling like, God, I really haven't done much to help anybody else. Like it's been about me. I, uh, and I wanted to live for other people. I wanted to help people, you know, I wanted the we versus me mentality. And the, the dream was so visceral it was so vivid it was so real that when I woke up and came out of it it was like all right I get to switch and I get to make this switch and I had been meeting this mentor the sage of mine for

two years Frank he's this 87 year old just you know Buddha Jesus incarnate whatever you want to call it and uh yeah I met with him for breakfast and he would tell me every day, if you do nothing else for the rest of your life, just make sure you're impacting people, making a difference. And I really took it to heart. And when I awakened from that, it was like, all right, now I'm on a mission. And something just happened to me. And then every week from there on out, it was how many people can I impact?

How many people can I inspire? How big can this movement get? And just relentless, unstoppable, relentless. Do you have any practices that keeps you motivated to be in that headspace? Because I find that for me, I'll get into that place where, oh, it's all about service. And then the selfishness will sneak in. And then you find yourself like, Oh, how the fuck did I get here? You know, and then having the reset button.

I think now it's important, especially you've been doing this for six years. We've been at this roughly the same amount of time. Um, it's the people that we help, right? So the testimonials that I get, the videos that I get from our audience or the people that have tried Organifi and the weight loss stories, people, uh, that are no longer diabetic or whatever. Right. Um, and I didn't say this is the cure to diabetes or anything like that. So, right. Um, legal disclaimer there, but when you get to that place, um, you have to remind yourself why we call it the Y identity andentity. And it's good to have those reminders from your people. So why are you doing it? What do you want it to look like? What do you want it to feel like? What do you want to hear from other people as soon as you

accomplish your goal? So I would review this every day. First thing in the morning, five, 10 minutes, I would spend answering these questions and it would become more and more real. So instead of my identity, which was the guy in Tampa that was, you know, doing all the stuff we talked about, what was my why identity? What was my reason? My why that made me cry? What did I want to do every day to really touch, move and inspire other people? And that kept me locked in like that. So then I was the guy that was inspiring others to make a change. And that motivated me enough to just continue. So did you figure out that piece, that mental model that you just explained?

Did you figure that out right away? Or did you just have this realization and then still there was a lot of bumps in the road to actually change your behavior? Because a lot of people might have a realization in their head, and then it takes a while to actually figure out how to be a different person in reality. How long did it take you to make that shift i think this the shift was instant but i think adding new pieces to the vehicle as it went down the road was kind of like the the thing so we may have the four wheels and it can start going but then we add a side panel to it we add the engine later or whatever

and then eventually the whole car is going down the road. You're building up momentum. And, um, all those ideas came as just the more people I interacted with, the more people I interviewed, like what you guys do. I mean, interviewing people, you have another idea from every interview and it just kind of creates this awesome mix. Yeah. I think that's worth mentioning because I think a lot of times people see someone like yourself and they go, well, I can never be like that. Yeah. But they, what they don't know is you had a transport transformative experience, but then the evolution was continual. So you started off with just, you know, maybe making some juice in the morning and shooting something on a flip phone camera with 100 followers.

And then it evolved into what it is because I think a lot of times people get stuck on they want to be where someone else is. And there's a lot of comparison going on. Yeah. It's interesting listening to you speak. Like one of my coaches recently turned me back on to some of Ken Wilber's work. And we were mentioning this right before we started recording this podcast with sort of integral theory. And one of the big themes that they talk about in self identity and transformation of identities is a basically a four part process that you need to have

multiple pieces working to create legitimate, sustainable change. And one quadrant, you, it sounded like you had this experience, which is one of the quad change. And in one quadrant, it's not like you have this experience, which is one of the quadrants. The next has to, there has to be a behavioral match. So you have this experience that elicits, there needs to be a change in behavior. But if others don't relate to that behavioral change, that may or may not work as part of the third thing.

And then systemically, the overall systems in and around your life need to also sort of service that identity change. Yes. And like all these things that you just described kind of fit that process where they're hitting on all cylinders. And what my coach works on me with is like, look, at least three of these things have to be working. If you're going to actually evolve yourself and make legitimate progress in the areas that you're intending to. And that requires a lot of thoughtfulness. When I look back at my life, I notice, oh, some of these changes and transformations were accidental. But now as I grow a little bit older and have more responsibilities, I'm trying to, you know, I'm intending to have more consciousness around those identity shifts. Can I maybe put some layman's terms on that?

Yeah. Which is, like, if somebody is... That was a lot, Kenny. Well, I liked it, though. Kenny, Ken Wilber, I'm like, all right, this makes sense. All right. They're probably buddies.

I can make it really simple. I can say there's experience. For the record, when Ken Wilber talks, it's way more complicated than that. Half the world doesn't know what the hell he's talking about. That was the dumbified version. Yeah, if I'm going to go see Ken Wilber as a microdose first. So you have this internal transformation.

Like you go, oh, I want to change. I'm going to change. But I think just to put it in really applicable terms is you have to enroll your environment. And that means the people around you, you have to let them know that you're changing and let them know that, you know, this is who I used to be in this, who I am now. And I think that if you don't do that, people around you will then treat you the way you were. And now it's going to be an uphill battle. But if you can enroll people in your process of transformation around you now it's the snowball effect is just much much easier and that's um so true you're talking about the third and fourth quadrant respectively yes yes

third and fourth and even uh you know if you wanted to take that like a step further, like if you look at, I mean, transcendent masters throughout time, but Jesus in particular, like he couldn't transform his own family when he went back, but there was a great fame all around him. And eventually, you know,

people start listening. So you got, you can transform everybody around you, but those closest to you are the last people to pop. Right. Those are the last people to pop right those are the last people always and it's it can be so frustrating especially you know flying back to michigan and you know dinner comes out and it's like this macaroni and cheese and there's no protein it's just like three cheese with bacon on top it's awesome it's so good so good once in a while

yeah once in a while but yeah you're right You're never a prophet in your own land. Yeah, exactly. It was that my friends have a saying, which is like, you think you're enlightened until you go home. Yeah. Where you're just like, oh, man, I totally got enlightened. It's a great phrase. You go hang out with your family and you just turn into the biggest asshole.

Your brother and your mom are just rolling their eyes like, oh, yeah, sure, Billy. Great, you're enlightened. Keep it up. Let's take a break real quick when we come back. Cool. Fuck, who knows what we'll talk about. Cool. Thanks for watching the show.

If you'd like to learn more about how to improve your snatch, clean, and jerk, we have a free 55-page e ebook you can get at flightweightlifting.com has sample programming specifically for weightlifting weightlifting how-to technique videos and other tips on how to improve all of your lifts go to flightweightlifting.com and you can download that ebook for free all right and we're back now we're back well actually speak so speaking of dna testing um actually the first time that i ever heard about organifi was because of a dna test that that me and mike got when we were in london last year or two couple years ago yeah um we did some work with dna fit and they came back and said that i had some some genetic markers that said that i needed to worry about inflammation more than other people

genetically. And so I actually came to Mike and said, hey, I'm going to start making my own turmeric pills. Yeah. And then he came to me and said, oh, here, no, these guys already make turmeric pills. And he gave me the very first Organifi product I'd ever heard of. So that's actually how I learned about you was through the genetic testing that we got. Oh, my God.

It's true. You were making your own making i actually kind of forgot about that until you said it like making your own turmeric pills like what does your house look like well i never i never actually did it i talked to mike about it he was like he was like oh don't worry about this it's already done i was like oh perfect now i don't have to fucking worry about it they already did it here you go easy easy peasy i just uh when said that, I just saw like a house just covered. It's a painting. Yellow, like all over the place. You trying to shove the turmeric in here.

Your whole body's just looking like a mustard stick. Yeah, I mean, it is interesting that turmeric has become a thing that you can buy in pill form because for the longest time I was juicing with it. Yes. You throw it in somewhere, and if you're not not juicing it's actually kind of hard to get and so it's nice that uh they start putting pills now you guys yeah some of the first to do it yeah so turmeric's great I've been taking it for years like you throw it in the juicer uh but when you're taking it in pill form ours is a process we use called supercritically extracted. And it's, yeah.

I mean, it's super important. You're just like, is it super passively? Supercritical marketing bullet. And there's black pepper added to it too, which makes it actually more absorbable in the human body, as you guys know. I feel it. And, I mean, I've had people send in photos with, like, chronic arthritis. Their joints are all swollen.

And then after taking turmeric for a month or two, it's like their hands are normal again. So imagine not being able to use your hands in turmeric. It just helps you out. So the main benefit is kind of anti-inflammation. I think brain benefits too. You know, we could get into how it decalcifies the pineal gland and does some pretty cool stuff. But I think inflammation is huge.

I think obviously it's one of the biggest things. Have you noticed a difference the last couple of years since taking it? Well, the turmeric was like six months ago. Yeah, that was a pretty recent thing. Maybe six months ago was pretty accurate. Nothing tangible that I could say, but in my case, like, I take a lot of things where I don't feel different because I take them. Like, when I take fish oil, I don't feel that different. Like, if I eat broccoli, I don't feel that different.

Like, I do so many things all at once to influence my health that, when i start taking like one or more supplements like it's it's either based on the research where i said this thing seems to have a good effect and i believe that it's supposed to work and i just take it and then even if i don't feel that different i still i still believe that it's affecting my health positively and i continue to keep taking it so that's where i stand on not not just turmeric pills but with a fucking million other things i take right so i try to do that i'm not very perceptive about how i feel either unfortunately i mean that's true though like like mike's a feeler like he's like oh i can really feel i can tell the difference and i'm like

i don't know the research said it's good i'm looking at the data i'm like 45 minutes later i'm like whoa he's like he's like what's going on? That's crazy. I wish I was in better tune with those types of things. And I've gotten better over time, but I'm not that good at it. I've been working on some practices to help people feel better. There we go. All in secret, though. It's in my secret lair for the last two years. We'll see.

We'll unveil it. We'll unveil it at the end of the show. For the low, low price of $99, you too can feel good. Are they super critically extracted though? 100%. These secret ideas. Usually in front of the mirror.

All right, all right, all right. You just stand in front of the mirror and be super critical of yourself. That's a great phrase though, super critically extracted. So let's back up. So you went from recording all these YouTube videos back when like smartphones were kind of just coming on the scene. Yes.

To, you know, building a big audience of people that were into juicing and all the other things that you were talking about. And then eventually you decided that you were going to start Organifi, which is more physical products. We just mentioned the turmeric pills a second ago, and then you were talking about juicing. You have like a green juice thing. Why did you decide to make these different products? Because we wanted to make nutrition easy and convenient for America, for the rest of the world.

We've got a lot of people in different countries as well, and it's hard to get organic produce in places. Oh, yeah. Believe it or not, Michigan, where I'm from, and it's like an Arctic t produce in places oh yeah believe it or not michigan where i'm from and it's like an arctic tundra eight months out of the year there's no sun it's gray skies you don't have a lot of organic broccoli all over the place or kale or turmeric in these things so we wanted to make it easy for people to get uh to improve their mood is a big thing that we focus on too turmeric's great for that.

And their overall feeling in the body. So that was one of the main things. We wanted to make it simple. 11 superfoods in the green juice, 11 superfoods in the red juice. Yeah, and just the synergy of the components as well. There's a reason we made it like that too. There's a lot of quote-unquote superfood organic juice powders out there where they throw like 50 or 100 different things in it.

But if you do that, you're only getting a speck or a particle of each thing, which really doesn't do anything, especially when it comes to clinical trials. So what we've done, likened to our green juice, is we've added ashwagandha in the clinical dose. So ashwagandha is one of those adaptogens that balances stress hormones, helps with testosterone, helps with mental clarity, focus, all these things. And the clinical trials that we have lower stress up to 28%, which is big. So adding that in with the juice, making it taste good, because ashwagandha does not taste good. It's like bitter.

It's like drinking urine, if you've ever had it. And adaptogens. I mean, if you know what urine tastes like. If you know what urine tastes like. Adaptogens in general. We'll tell that story in a bit. Adaptogens have been something I've added to my supplementation in the last couple of years that have made the biggest difference. People talk about all these different supplements.

I'm like, well, you know, I used to take whey protein and I used to take, you know, these pre-workout drinks and all this stuff. And then now I go, you know, if I'm going to spend a couple hundred bucks a month, neither one of those items now make it into my shopping cart. It's now going to be adapted. Gins are usually one of the first things, uh, some healthy greens, things like that. Uh, I, I stumbled across your, uh, green juice when we were traveling a lot because I was juicing at home and then we were traveling, I think a couple of years there for this show, we were traveling I think a couple years there for this show we were traveling 20 days of the month and and what I would do is I would get the the jute the powder yeah I'll just be at the airport and just dump that into a water bottle the airport and chug that I'm not getting sick you know so that's what I would do yeah yeah I used to juice like every day until I had kids. And then that just stopped somehow, some way.

But so I was looking for like a good green juice. And there's a bunch of them that are out there. And I've tried many of them. And they don't really taste that good for the most part. But the one that you guys have actually tastes really, really good. So how did you do that? Yeah, it was tricky. We went through like 55 organic he's like shit don't tell people it's dry droopy we went through like 55 different iterations and every ingredient comes from you know different

farms the soil is different so therefore the plant tastes different when you're dealing with organics so getting all this stuff and just over 50 times, testing every single one of them. Sometimes the wheatgrass would be too sweet. You don't want it that sweet. You just want it enough. Sometimes the mint that we put in there as well would be not as fresh as it could be.

So it's a whole process. But in finding the right ingredients, we were able to formulate something that tastes absolutely incredible. I think the reason the green juice does taste so good is because we sweetened it with lohan, which isn't stevia. Stevia can be a microbiome disruptor as well. There's no sugar in it, right? We added mint, and we added coconut water extract too.

So you got the layers of the coconut water with the mint with um the the different greens that are in there there's matcha in there so you get a little bit of that flavor note as well and it tastes absolutely incredible because you're talking i'm gonna you know i i consume i try not to consume like just tons of supplements all the time. And I'm like, man, I should be eating Organifi more often. So I actually have a question that I've been wondering. Do you need to eat a meal with it? Are all the things in there water soluble? Or do you need some fat in your meal to absorb the fat soluble items?

Or are there any? You absorb it all in water. That's how it comes. Sometimes I'll pop fish oil with it. I don't really notice a difference, but I know that what's in there, your body absorbs with water. There's chlorella in there too, which is actually one of the greatest plant-based fat sources on the planet. And it helps you detox heavy metals in the body. There's spirulina in there as well, which is one of the greatest forms of B12 on the planet.

Helps with stem cell regeneration. And the adaptogen ashwagandha, like I said. And I love what you said because adaptogens go in your body to you, and it's a customized nutrient. So now you're dealing with, like, smart food technology in your body. And that's what each one of our products have. Now we're starting to add medicinal mushrooms as well, like the red juice. I noticed that. Cordyceps.

This is what I like about the products you guys put out. And I didn't even – you guys have put out a lot of stuff in the last – it seems like 12 or 18 months. Yeah. And, you know, one of my biggest complaints about supplements has always been well if i really want to take the stuff i want to take i have to work with five different brands and i was taking a lot of different medicinal mushrooms and i was really pleased that i'm starting to find medicinal mushrooms like oh there's these two mushrooms in this product and

there's two in these i go oh this is actually the majority of the stuff i like to take yeah and people freak out too they drink the red juice and it literally tastes like fruit punch or kool-aid right you drink this stuff and it's got the cordyceps the reishi mushroom in there as well um and it's got all the berries all the antioxidants i was talking to ben greenfield we ran uh the spartan Beast up in Tahoe a couple months ago. Did you run it with him? Not with him, but we ran it. I'm not running with Ben. I'm like, good God.

We had a different kind of experience on the mountain. Doug, me, Doug and a handful of guys. We just ran the race. We just had a good time. Enjoyed the view. Great time. just had a good time, enjoyed the view. Great time. Ben was out there trying to win something.

Yeah. So different experiences. Yeah. But one of the things he talked about with the red juice was we're at altitude. And so one of the things he did to prepare for altitude is the two weeks leading up was beet juice is really good for that. And so with the cordyceps and the beet juice so he's like he said he loaded up with the red juice for the two weeks leading up to the race and he feels that's helpful yeah for sure for elevation yeah that and stamina in general you know the Olympics they found

out they did a little research and people that drink I think it was a liter of beet juice leading up to their event their stamina increased by like 34 so pretty insane a leader try triathletes sitting what are they talking about oh well should i tell my beat you story that's all i'm thinking about of course did you think you were dying with the beats did you did you die the next day when you had a bowel movement no no no we all know what you're talking about yeah that's happened to me many times it's worse than that so i uh this was this is way back in the day how this must have been i if i had to guess 2011 and memphis tennessee and we're gonna have a big workout yeah on fourth of july in in tennessee where it's just hot as balls and and humid and we're doing this thing at the park

and there's gonna be there's a hundred people out there so what do i do the night before and doug and i are running the gym there and like we're the we're the fit guys and we're like the fit crossfit guys in town and um so i go out drinking the night before and i get a few hours of sleep wake wake up. I go, wow, what am I going to do? I'm out of food. I really don't have much food in my house. And I ran out of most of my vegetables.

All I have is beets. So I juice my beets. I think I may have thrown like some ginger in there or something. There wasn't much else. It was beets. And then I go, I need some protein. So I take some raw – I'm like – I like wake up and I'm like I got to be out the door. So I take raw eggs and beet juice and I just like mix it all up.

Boom. I'm at the park. Oh my god. It's a partner workout and we're running hill sprints and doing burpees. That's all it is. It's like hill sprints and burpees. I think we're carrying each other. Just completely, like, just my lungs are on fire, and I get done.

And as soon as I get done, I grab a tree, and I just start hurling. I'm hurling, and the consistency of this red juice is blood. It just looks just like blood. It's a little sticky. And people are worried. They're like, oh, my God, are you dying? I'm like, don't worry about it. It's cool.

No worries. He's really cool for throwing up blood. Like, you'd think he'd be freaking out. So, yeah, that's my too much. Actually, I didn't consume beet juice for months after that because it just kind of wasn't for me for a little bit. I can see why. I mean, after an experience like that. I think I just started eating beets again a year ago.

So, it's like a five-year beet ban. Beet ban. So many bad decisions. You're back to beats. Cramped into like 12 hours. Punctuated by like, this is a good idea. This is a good idea. That was Mike Bledsoe, 2011.

I'm impressed with the eggs. One bad decision by the other. The eggs? The eggs thrown in. Raw eggs. I've never done the raw egg thing. Never tried that? Yeah, I did.

Really? I did that in preparation for my black belt test. Was that 1989? Yeah., I did. Really? I did that in preparation for my black belt test. Was that in 1989? Yeah. No, 85. 85. And so, yeah, Rocky had did it. And so I was like, all right, well, if Rocky's doing it.

And so I'd mix it into the proteins that were made then. It was disgusting. And then guys would come over to train with me from the dojo. And I had a little dojo in our garage. And I'd crack an egg and open it in my mouth. I'm like, I'm tougher than you. It was just bad decisions. Protein back then was so bad too. I'm only talking the 80s.

Even in the 90s, trying to mix protein powders was the worst. I remember gagging the first time I tried to drink some pro-performance vanilla protein with just some water. You couldn't mix it. It had big chunks in it. You'd drink it, and you'd get a big chunk in your mouth, and it'd break open all dry in your mouth because it was so big. We've come a long way with supplements since then. It would give me meteorism, which is violent, uncontrollable gas.

That said, your powder is actually mixed much better than what I was just talking about. I knew you were going there. Thank you for that. It's delicious, man. That's my first exposure to it. The protein. And you know what? It's actually plant-based as well.

So it's absorbable. And a lot of people, when they have plant-based, they get gas from it. But we put enzymes in there and we put coconut milk. That's so 2017, 18. Not 1985. So 2018. It's come 2017, 18. So yeah, 1985. So 2018, it tastes like ice cream. Legit at the office every Wednesday we have waffle Wednesday.

So we take the protein, we make waffle batter with it, put it in there and it literally tastes just like waffles. Yeah. It's incredible. So now you have protein waffles, protein pancakes, and it's easy to make a shake too.

You just shake it up, a little bit of water or almond milk or do you want a little milk in there, goat milk, whatever. Yeah. No, I want to do that. The thing I found about your protein, it's being plant-based. And one of the concerns about protein in the past has been with plant-based proteins, is it going to be what's the amino profile look like? Yes. And you're using a mixture of different plants,

so it's a nice full amino profile. And you have the digestive enzymes, which help it digest more quickly and actually break down. Now, what I would encourage people to check out, because I did this a few years ago, and I started being way more plant-based protein friendly with the powders. Because if you're drinking whey, just try Organifi's powder. And one thing I notice is I just don't get bloated afterwards.

I drink it and I go, oh, I actually feel good. Feeling like shit after you train is not normal. You should feel really good afterwards, and it's easy with that protein. And you shouldn't have gas, you know, like you're talking about yeah your body's using it yeah what else you got so we're talking about the green juice got the juice uh you guys came out the plant protein last year which i i'm a big fan of um in fact i just did um this morning i've been doing something where i take a collagen protein uh your your chocolate plantbased protein, and some maca. I blend that up and do that instead of coffee now.

Yeah. And a little bit of MCT oil, and that's great. That sounds amazing. I'm going to start doing that. Yeah. I drink coffee, but I'm going to try that. We have gold as well. What was another thing that we had?

Is that out? Gold is out. I was told it. Yeah, it's out. Maybe I got one of the first ones. I don't know. Well, you did. Yeah.

A couple, two, three weeks ago. Shit, I think it was more like six weeks ago. By the time. I'm super cool. Well, you are super cool. So super cool. So one of the first. So super cool.

Yeah. And that's more of a recovery drink. We put turkey tail mushroom in there, which boosts immune system up big time. It's got some lemon balm, the magnesium, helps our body relax. We put that in mushroom in there, which boosts immune system up big time. It's got some lemon balm, the magnesium helps our body relax. We put that in there as well. I like to do that with hot water before bed. Yeah, reishi. Literally, it's like a – there's turmeric in there, which is good for inflammation once again.

It tastes like the best golden milk on the planet. There's ginger. There's cinnamon. So you get a little bit of spice with it as well yeah i do it as a ritual before bed i uh sit down i drink this gold and i come up with as much stuff in my mind that happened that day to bring gratitude in my life so it's kind of like an experience a ceremony that i have with the gold before bed is that something that you drink warm yes yeah yeah yeah so i take a little warm water put it in there like i usually do about a scoop and a half because i like it a little thicker a

little more bold and uh yeah it's it's awesome it's got coconut milk in there again with the turmeric and all these spices it's it's wild right on then you you also have some probiotics is that correct yeah probiotics and we have our turmeric uh two types of protein vanilla chocolate my personal favorite is actually the vanilla yeah i love the chocolate but the vanilla is incredible in my experience yeah you like the chocolate better i like them both i mean it depends if i'm if i'm mixing it something if i'm if i'm doing something that i want to throw some berries and some other vegetation in there with yeah i like to do the vanilla but if i'm doing chocolate it's usually you know i'm going to mix that with some

almond butter and some bananas it kind of depends i just have different recipes so one one thing i do with the chocolate is i take coconut oil i mix it I heat it up, mix it in with the chocolate protein, and then I'll take a layer of almond butter or peanut butter, and I lay it in a pan, and then I freeze it, and then I put this chocolate layer with the coconut oil on it, and it is literally better than any Reese's Pieces I've ever had. Now you're getting a super nutrient- infused uh dessert that's incredible your kids will love it do you have these recipes on your website yeah we got all the recipes on there yeah i gotta remember this you gotta have shauna make it for you be like hey like i think you bring

me over a tray of this she will do it for you yes sounds amazing she's be like, why did you tell him to do this? She wants to. It's going to be awesome. It's going to be awesome. And my pregnant wife is going to be all about that. Oh, I know, right? Marcia is going to be all over that. She's going to be all over it. Sounds so good.

And then the cacao is incredible too. I haven't gotten any cacao. We'll have some before you leave. What the hell? Yeah, cacao is incredible. I left out. I thought I was cool. That was like literally two weeks ago, the cacao.

You're still cool. We got you. Okay. I'll give you a bottle. You can take a bottle home. Look, you've passed the super critical. Super critically extracted. Extracted test.

But I'm still self super critical. Yeah. That's the problem. You mentioned something. You have a gratitude practice. Yeah, so I do the gratitude practice when I'm drinking the gold. And sometimes I even wake up in the morning and before coffee, I'll drink like 30 to 40 ounces of water, like super hydrating, right?

And then I'll have a cup of the gold, and I'll do a Facebook Live while I'm drinking this gold juice. And it's very – the turkey tail with the reishi, all those mushrooms are just so great for our brain and what's happening. So I love doing that. Yeah, medicinal mushrooms seem to be really hot right now. I keep hearing more and more and more and more and more about them. There's actually a really good Joe Rogan recently where he interviewed a mushroom expert.

He goes deep, deep, deep into all the benefits behind medicinal mushrooms. So if you're listening to this and you don't know much about medicinal mushrooms i think that's a good episode to listen to it was uh paul stamets was who he's interviewing it was episode 1035 dang off the top of your head huh dude i've been taking my medicinal mushrooms i remember everything all right you know what on that note i actually been taking everyone should take this one get lion's mane and take that before bed and it's supposed to help with nervous system and memory support do that before bed and your dreams well there's been my experience i can't speak for your experience but from my experience i've had dreams that seem much more vivid, and I can remember them much better.

I need to take some of that then. It's one thing that's a whole, like of the many holes I'm trying to work on, the remembering of dreams. I think it's important, really important. I think so too. I've been working with a Toltec shaman for about three years, and this guy's like, he's don juan's apprentice his name's javier if you've ever read any of ponsonato's work yeah we're just we saw you saw your book

yeah yeah yeah hundred years of solitude yeah this guy's so legit and he's just so much unconditional love so much light and um i do dream at night i go to night school and you there's so much you can learn from your dreams. I'll wake up, I'll feel like I've been on a journey in the middle of the night. Sometimes it's intense. You wake up, your body's just beat down. You've astral traveled to different galaxies and dimensions. And then you come back, and I'm getting a little woo-woo here.

It happens. It happens. But, yeah, if you're not remembering your dreams and you're not able to, able to wake up and, and know what happened, like change your nutrition and eventually it'll happen. Set the intention to, that's true. I think part of it.

Yeah. I mean, for me, I just wake up with the kids, um, three times a night rotating, which child. So yeah,

I went, um, I've been seeing this Chinese medicine doc, uh, the last couple of months and been removing things from my diet, adding certain things in, drinking teas. But that's part of the conversation. I go see him every couple weeks. And every couple weeks it's like, how are the dreams?

Because that is an indication of stress in your life, which is physically manifesting. So it's all connected. Again, dream. And getting ideas Yeah. So again, dream and getting ideas too. I mean, how many ideas have you gotten from your dreams at night? Like to wake up or take a nap in the middle of the day, uh, Edison and Tesla, they used to do this. They'd fall asleep with an intention. And then right when they woke up, they're like, they had the idea or whatever they needed. So on that, on that, uh, Paul Stamets episode, he was talking about staying in that,

when you first wake up, trying to stay in that in-between state and seeing what you can uncover there. Yeah. Yeah, yeah, yeah. You can work through so much stuff in that. Yeah. So for your family,

what's really exciting, we wanted to give everybody 20% off listening to this today. If they go to Organifi.com, which you'll have a link below this as well, and use the coupon code SHRUGGED, they get 20% off. So, powerful.

Yeah, appreciate that. It's good stuff. Yeah, thank you so much for having me on, you guys. It's been awesome. Thanks for coming on. You made this fun. Yeah. Right?

Go use that coupon code. Give it a shot. Love the supplement line. And if you enjoyed this show, which I know you did, go over to iTunes, give us a five enjoyed this show which i know you did go over to itunes gives a five-star review positive comment and go over to youtube subscribe always putting out new videos over there as well and if you want to know more about you where do they go

uh fitlife.tv or they can check out organifi.com too i got some stuff there uh social obviously Drew Canole Canole Canole Drew Canole Drew Canole alright man thanks for joining us thanks for having me guys cool bro

appreciate it thanks for making it all the way to the end of the show if you liked the show which I know you did please go share it on Facebook

Instagram or whatever social media channel you happen to be loving at the moment Pinterest Twitter Tumblr

Tumblr share it on Tumblr. Share it.