Barbell Shrugged - The Bitcoin of Plants: Everything About CBD and The New Farm Bill — Real Chalk #56

Episode Date: January 1, 2019

You might know a thing or two about CBD, but I guarantee you are not on the level with Mike Banhagel, the founder of Seven Points CBD. This guy can define words most people can't pronounce, and he explains CBD from plant to product in a way that's fun and accessible. He answers all the hot-topic questions (drug tests? CBD for law enforcement? FDA regulation? Vaping) and tells consumers what questions they need to be asking in order to find the best products in a saturated market.   This episode is chalk-full of random references (have you seen Waterworld?), all kinds of semi-related stories from Dartmouth grads selling back supports to dogs on the Fourth of July, weird analogies like supermarket orange juice, and some inappropriate jokes about football games. You'll probably learn, you'll definitely laugh, and you'll be able to talk your less-knowledgeable friends off the ledge when they start freaking out about getting popped. Dive in!   Happy New Year! – Ryan ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-banhagel ------------------------------------------------------------------------------   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged  

Real Chalk listeners, can you believe it's 2019? Honestly, I cannot get over it. The years just keep flying and flying and flying by. I remember when 2000 was just yesterday and everyone predicted the world was gonna end and now it's 2019. It's just such a daunting number. 2019 makes me feel old as fuck.

Anyway, I hope this is the first extremely sexual voice that you've heard in the year 2019, unless you were doing your thang on New Year's Eve, which I hope you were. Good for you. I have brought with this incredible sexual voice a new podcast for you guys, completely surrounding the CBD space. I know you guys have heard CBD podcasts probably already on The Strug Collected, or maybe you've been reading a lot about CBD, but what's going to make this podcast unique is the man that I have on the show, Mr. Mike Banhangle. I don't want to mess his name up, but anyway, he owns Seven Points CBD, and he actually happens to be a member of my gym. I happen to see him all the time. And I wanted to talk to him about CBD on a scale that no one else has really talked to him about.

So the farm bill just passed. So that's making CBD legal across the board. You guys are going to start seeing it in stores. You're going to start seeing it online. You can purchase it pretty much anywhere anytime it's it's very easy now it's not against the law anymore so that's something that i wanted to hit and i want to hit on how the fda regulations may or may not get into this and start creating problems for people or maybe the regulation is you know not good enough or or or whatever i want to make sure that we hit these different things you guys have not heard of at all. And not only that, but he's so passionate about the subject that he goes off on little tangents that are definitely unique to this podcast.

I've never heard on another CBD podcast because I wanted to be armed and loaded when I had questions for him for this one. One particular part of the podcast that he was talking about was when people are vaping and how it's heated and it actually changes the molecular process of the CBD and the quality of the CBD when it's heated and it goes into the vape. And I was like, oh my God, I've never even thought of that. So there is like a lot of interesting stuff in there. And I do have an entire rundown every minute by minute that you guys can find on my social media that will basically show you every highlight of the show. So before we get into the show, I had Mike create a special discount code for you guys. You get 20%

off any of his CBD products. He's not an official sponsor of the show, but at the end of the show, he was like, let's do a discount code. I was like, yeah, let's do it. So it's Real Chalk, all capital letters, R-E-A-L, Chalk, C-H-A-L-K. And you can go to 7pointcbd.com and pick up his CBD products. And you get 20% off anything on there. So that's a really, really good deal. Also, you guys know me, the programming genius behind so many programs out there. I'm programming for over 1,500 gyms around the world right now. And I have these eBooks right now that are just crushing the

internet at the moment. I literally cannot get over how amazing these things have been selling and how cool it's been just bumping into the fitness space. So I have my online program that's for individuals and affiliate owners. And you basically have an online app and you get all the workouts that I make for the gym laid out. And not only that, you get a four-year library of every workout that I've ever made ever. And you're getting the CrossFit workouts and you're getting the sweat workouts. And the sweat is unique to my gym. It's a conditioning program that not only is amazing for gym owners to recruit new members to their gym,

um, rather than have like an on-ramp program, but it's also an amazing, just completely different workout than CrossFit. And it's, I mean, it's similar, but it's longer in duration and it's just got the sweat factor to it, which is why I called it sweat. And it's just, it's exactly what you want to do most of the time. And I feel like a lot of people in CrossFit right now, they're kind of gravitating towards that space. And it's just a great class. So that's $20 a month.

You guys can go to CrossFitChalk.com and sign up and become an online member of Chalk and be part of Chalk Nation, which would be awesome. I'd love to have you. Other than that, we have the eBooks that I've been selling. Those are also available on CrossFitChalk.com and you just click shop and you'll see all my books. awesome. I'd love to have you. Other than that, we have the eBooks that I've been selling. Those are also available on cross the chalk.com and you just click shop and you'll see all my books. So I have a 30 day kettlebell program. I now have a 30 day dumbbell only program. All you need is a set of dumbbells, 45s and thirties, um, and a, and a jump rope and you're good to go.

I also have my high intensity interval bodybuilding, which is by far, it's not even close. They're the most, um, flying off the shelf type of book that I have at the moment. I've sold like thousands of them at this point. Um, but it's basically my own spin on high intensity interval training, but I kind of move a lot, move a lot of the Olympic movements out of it. And I just do a lot more traditional bodybuilding movements like bench and deadlifts and squats mixed with cardio. So by the time that your session is over, you feel like you got a really good cardio session and you got a really good sweat in, you got a good pump in everything. Um, and it's just been kind of something that

has just created itself over, over time as I've gotten injuries and gotten older and gotten into, um, just like what, you know, sets my fire off, you know, when I work out. So this is kind of like what it's been. And I created this acronym, the HIB, so high intensity interval bodybuilding, and people are really digging it. You guys can go on there right now, anytime and buy an ebook for 25% off just by using code REALCHOC, all capital letters, REALCHOC, just like for the CBD discount. And if you're listening to this right now on New Year's Day, if you buy more than one book or more, you get 50% off. So that's only going to work on January 1st.

If you're not listening to this on January 1st, then it's not going to work. But code REALCHOC, you get discount on any of my things. Code REALCHOC for the 7.CBD, you get 20% off any of their CBD products. And I've been taking their CBD for a while, and it's awesome. They have really great stuff. And you'll understand after this podcast which one you want, which delivery system you want. You'll know everything about CBD by the time this podcast is over. So we're going to get into it.

Happy New Year's, everybody. It's 2019. I'm glad to have you in my life, and I'm glad to be in your life right now. I hope you guys enjoy the podcast. Let's do it. All right, Chalk Nation, I'm sitting down with Mike Van Hagel. He owns Seven Points CBD Company, and we are about to get into everything CBD. People are calling CBD the new Bitcoin of plants, the avocado toast of food. I like that. It's a trendy topic right now, and a lot of people either don't understand it, or maybe they think they understand it.

Maybe they think it's illegal. Maybe it is illegal. That's the biggest one. That biggest question is, is it going to get me high? Can I go to work on this? Yeah. So it's very misunderstood right now. I mean, right now, I would say the biggest topic right now is the farm bill, right? Yeah. That's hot and heavy. I mean, that came into play mid-year. It started to really hit the newswire. The 2014 farm bill was set to expire on September 30th, so they needed a new playbook for the Department of Agriculture.

That's really what the Farm Bill is. Mitch McConnell from Kentucky was really the guy who quarterbacked the component of it for the new Hemp Act. The Farm Bill is super important because, like I said, it's the playbook for the Department of Agriculture and has some pretty important components to it on the entitlement side, food stamps and school lunches are big ones. Because just to clarify for everybody right now, until recently, it was a class one drug and is illegal. Yeah. Hemp was still classified with

marijuana as a schedule one controlled substance on the DEA's controlled substance list. It was in jail. Like it was in deeper prison than heroin and cocaine. Yeah. Which is insane. Super dumb. Which no longer is the case. Right. It's been completely stripped from the schedule one controls. It's been declassified completely. So hemp being defined as a cannabis plant, all hemp and marijuana are under the umbrella of cannabis that has less than 0.3% THC. And THC is the guy that gets you high. CBD and most of the other phytocannabinoids actually have some amazing positive health benefits, which is what we're going to talk about now. We're going to talk about all that.

So is there anything else about the farm bill that we need to talk about specifically? So now can someone per se, they can go on Amazon now and buy this? Yeah, I'm not sure what the Amazon stance is on it. I've heard Amazon's kind of been going back and forth on it. But yeah, there's a lot of web-based companies out there that are selling, some throttling up and back based on kind of where they thought the bill was going to go. But prior to that, people were still operating based on their understanding of the 2014 Farm Bill. That was the one that kind of let the genie out of the bottle and said, well, as long as the product has less than 0.3% THC, it's good to go.

Not sure that the intent of that was to create a complete, you know, nationwide industry, but that's really what's happened. And now that genie's out of the bottle. And so with the 2018 Farm Bill, and specifically the hemp component of that, they basically said hemp and hemp-based products are as legal as corn and cornflakes. So we are out of any sort of shadowy gray area whatsoever.

All right, so now someone listening to this is probably getting to spark their interest now. They're like, all right, it doesn't sound that bad now. Is it regulated by the FDA? No. Not yet. I did hear some stories of some people from the FDA. They did regulate a few products just to kind of see how things were going to go.

They approved some pharmaceutical-grade CBDs, typically synthesized stuff. Well, there was one specific study that i i listened to and basically the fda had said they i think they just tested a bunch of random products and some of these products one had crazy lower doses than they were claiming on the label and then two some of them actually weren't even cbd at all i'm not surprised so like that's one thing i really want to get into and and how to how to pick your CBD and what exactly you're hoping to get out of it. Because most people, when they hear of CBD, I think at this point most people know what it is. We should brush on that real quick.

And then number two is how do I pick my product? Because now if I look up the word CBD, it's endless pages. It's one out of a million pages. It's everywhere, right? And if you're somebody like me, my social media is almost an echo chamber of CBD and CBD-related stuff. And it's maddening at times, right? So let's brush on what it is real quick and why I would want to take it. Yeah, so CBD is cannabidiol, right?

So it's one of the phytocannabinoids. So phytocannabinoids are components only found in cannabis plant. There's about 113 to 120 of them. They're finding more all the time. But it's one that has some really great benefits. And the way it works in the system, so every, let me back up a little bit. If you're a mammal, right, so you breathe air, you have a spine, you give birth to a live child. You have an endocannabinoid system and it's called the endocannabinoid system because

they discovered it while they were trying to figure out why THC made people high. So it's just sort of by chance it's called cannabinoid system or endocannabinoid. So an endo meaning endogenous from within. So we have this thing in us. All mammals have this system. And so this is kind of a long way of answering your question, but I'm going to go through this because I think it's really important for people to know. Okay. We live in a world where there's all sorts of toxins, pollutants. We have disease. We have stress. We don't sleep. We don't exercise enough. You know, all of these things that you're trying to get people to do better, right? Free radicals, as they call them. Exactly. Right. We have poor diets. And all of these things that you're trying to get people to do better, right? Free radicals, as they call them.

Exactly, right? We have poor diets, and all of these things go toward beating down our endocannabinoid system. It's a very sensitive little system of molecular and submolecular particles. You have to have endocannabinoids themselves, which are generated in your brain. You need receptors, and you need enzymes. And wherever these things are co-loc generated in your brain. You need receptors and you need enzymes. And wherever these things are co-located in your body, that's considered to be part of the system. So it's not like you can draw a picture of it the way you can draw a picture of your skeletal system

or your central nervous system. It's sort of nebulous and cloud-like. When we weaken this system, right, with poor diet, then we have less of these endocannabinoids. So the one that I'm really focused on is one called anandamide. And it literally, in Sanskrit, it comes from bliss molecule. And it's part of what gives people that runner's high, right? So it's responsible for a lot of that.

It's actually, there's some good stuff I could share with you. You could take just that personally? Well, you generate more of it. It's responsible for creating that runner's high or that, that vibe you get, like when you're having a kick-ass workout, right? That's anandamide at work. Okay. I like that. So people who have, so you can kind of go, you know, I don't want to go on too much of a tangent, but it also has, it's, it's responsible for homeostasis in your body, which is balance and tranquility, both mentally and physiologically. And because the endocannabinoid system is so pervasive in our body,

it's in our brain, our central nervous system, it's in our glands, it's anywhere we have dissimilar tissue touching. And so wherever we have these receptors and we have the endocannabinoids and we have the enzymes, it's at play. Really classic or easy example for people to understand how it works is it's literally thought to be the link between mind and body. So you start working out or you're outside, it's a hot day, your body starts sweating. You can thank the endocannabinoid system for being the first physiological domino to fall in a chain line of events that ends with sweat coming out of your pores, right? And that happens anywhere in your body where you're trying to maintain homeostasis. I'm cold. I started shivering. That's an involuntary reaction. So a lot of the involuntary reactions in your body happen because the endocannabinoid system

was the first domino to fall in that physiological chain. So you have the electrical impulse that comes from the brain. The first dominoes to fall typically are part of the endocannabinoid system. Okay. So when we have a weakened endocannabinoid system, we don't have enough anandamide, right? Well, if we don't have enough anandamide or 2-AG, which is a really hard one to pronounce, I almost have to look at the name while I say it. But 2-AG is 2-arachnodylglycerol. A lot of big names in this thing. So when you say your body is having – when this is coming about, could this be because you're sweating or because you're in the middle of a workout or something like that?

Your body is – when what's coming about? This predicament that you're talking about right now, like a stress to the anandamide system. Yeah, well, it's because your body has less of something. And it's typically the endocannabinoids because that's what's manufactured in your brain. Okay? And so when you take THC, for example, that's the one that gets you high. It mimics anandamide and plugs directly into a CB1 receptor in your brain. Your brain says, wait a second. That's not anandamide. I don into a CB1 receptor in your brain. Your brain says,

wait a second, that's not anandamide. I don't feel good. I feel high. So when we put more anandamide into play, one of the things it does, I believe it helps your body sprout more receptors. When we have more receptors, we have a healthier endocannabinoid system in general. So when you take CBD as opposed to something like THC, it does not connect directly to the receptors. What it does is it engages with an enzyme called FAAH. And FAAH's job is to take anandamide out of circulation, right, to decompose it. Then when we take a product, or whether it's a CBD product or not,

but when we take something that has a lot of omega three six and nine fatty acids which i see you do all the time right you're on your coconut oil you're taking you're talking about eating lots of fats well fats aren't going to make us fat they make us healthy one of the things that they do is they help your brain make more anandamide right so you have cbd keeping the enzymes from digesting the anandamide, and you have the fatty acids that you're eating helping your brain make more, what's happening? The system is getting stronger, right? And as a result of that, people... And you're creating more receptors because of the CBD, correct? Well, because now you've increased the number of, or the presence of the endocannabinoids,

either the anandamide or the 2-AG, right? Okay. And so when there's more of those around, the body is going to put it to use. It's a pretty straightforward chain of events that happens, right? All right. Yeah. So now we're basically getting better at fitness. Yeah. That's kind of a performance-enhancing effect, correct? Well, right.

And I think that one of the things that, you know, it's not like performance-enhancing, like it should be illegal performance-enhancing, but naturally but when you enjoy something right when you enjoy something you're going to do it more well one of the things anandamide does is it actually is responsible for that euphoric feeling from exercise right the runner's high so to speak so when you have more of that and you start exercising well the whole thing starts to spiral in the right direction right plus we feel better mentally. I know people. I have to be really careful not to make any, like, strong health-related claims,

like take CBD, take this, and X will happen. Yeah, of course. But I can, I think, safely relate some of the anecdotal evidence that some people who use CBD have related to me. And one of them is a guy that I know that suffers from mild panic disorder. He is almost free from taking his prescription-based meds and says he feels even better than he did before, right? And that's a result of him helping, you know, the prescription-based meds, they're always out there to just kind of find the symptom and smash the symptom down, right? Well, what about fixing the root problem?

There is like the mystery of big pharma in general. Don't get me started. Which what is the slogan of your company? Big relief, not big pharma. Oh, yeah. So, I mean, I've read tons of headlines on the big pharma stuff and how some of them are really scared because they don't want prescription drugs for anxiety and depression and stuff to go down, even though, like you said, they already have gone down. That's already happening. It's in

states even where medicinal or recreational marijuana is now legal. Colorado, California, Washington, Oregon are some of the states that come to mind, right? There's studies that show that... Washington and Oregon already sound depressing. So they probably need something. They need a lot of help. It's way too rainy. I still love you, Oregon. Maybe Kurt Cobain would still be alive. Oh, you had to go there. I'm just kidding. He needed more CBD. But in states where that's legal, the big pharma is taking a hit. Their numbers are down, right? And what's really interesting to me is every mammal has an endocannabinoid system.

And even the cannabis plants use the endocannabinoid system that's inherent in their species to defend themselves from invasive things like, you know, bad rays from the sun and other insects, right? The terpenes inside there, they're useful. And that's a whole other side of this thing that people aren't paying a lot of attention to. They're just hearing CBD, right? Well, it's interesting to see how just society in general right now, they're trying very, very hard to gravitate towards this plant lifestyle, whether it's veganism or plant medicine or anything that's plant-related at all.

I mean, eventually, I think people are saying they'd like to see vertical farms where there's basically farms inside of buildings that are going up because we don't have enough real estate on land. I mean, so yeah, this entire plant-based society. I think my backyard should be a garden. I mean, why are we irrigating grass? Why isn't that strip of grass right there? Why isn't somebody growing something useful there?

That's actually a fair point. Yeah. Why is there just a lawn for no reason? There's no cow eating the lawn. We're just like, oh, look at my lawn. It looks great. It's a showpiece, right? It's just a bunch of yellow spots from dogs pissing and shitting on my lawn.

That's really what it's there for, I think. It's pretty much, yeah. But yeah, that is a fair point. It would make your house kind of look good, I guess. I wonder if 100 years from now, every piece of green will be very, very useful. It would be like the movie Waterworld. You ever seen Waterworld? Oh, yeah.

Or like paper. You could trade it like women and stuff. Yeah, well, but you could talk about how Cuba survived in the Castro years. Every piece of arable soil in Cuba turned into a garden. That's how people ate, right? So there's a good little experiment on that. But kind of getting back to what you said about plant-based lifestyle and plant-based health i think one of the things that we really need to focus on is whole plant right and that

triggers i i said a term a minute ago called terpene and i don't think a lot of people are paying much attention to terpenes and i think one of the things that really is going to be helpful is my, one of my big missions in my business is to educate people on CBD. Like, okay, not only how does it work, like you have an endocannabinoid system and I take CBD. So what actually happens there, but also we just covered that. Yeah. Why I do it the way I do it and why I respect people who do engage in this business in a certain way versus not so much other products or ways other people do it. Not that they don't believe in what they're doing. I just really believe in the way I do it based on the research I did and that what I'm doing kind of just makes sense, right?

So I'd like to just domino into those little pieces, like each and every one. So some people on my show may have listened to my first episode on CBD a while back, and it was with the owner of Crafted. You ever heard of a company called Crafted? Only from you. So he has a pretty big company as well, and he's opened it up into more than just liquids he

has like bath bombs and i mean a million different products now but he had a very interesting story on like how he used it on his parents who had cancer and stuff like that and he's like really into it for like what it is and i like really really liked his story a lot and he had certain ways of saying how he had picked the strains that he picked in particular so a lot of times now you'll see cbd on the label it'll just say 100 cbd but it won't say like full spectrum it won't say this or it won't say that like how does someone know one which one they need for what they are looking for and two like, what if they're just completely just being snake oiled? Well, and yeah, snake oil is kind of the term that people in our industry hear quite a bit.

And I think it's a fair criticism because CBD is looked at as like, oh, it cures way too many things, how it's too good to be true. Well, when you look at what the endocannabinoid system controls, which is homeostasis, which generally your health from head to toe, yeah, it's going to do that. If you're fixing a system that's in charge of keeping your entire body healthy, it's going to have a lot of positive side effects, right? And no, no negative side effects. That's the other thing I love about it.

No, no negative side effects. Not at any dose. No, no negative side effects. That's the other thing I love about it. There's none? No, no negative side effects. Not at any dose? Drink, not, no. I am taking a shit ton of this stuff. I'm purposely like quadruple dosing myself three times a day. So I'm taking like 12 times as much as I think the recommended serving should be for somebody in my body weight, which is under 200 pounds. Just for the record, guys, he's not fat.

Which you would lose respect for him if he was, which I'm fine with. Actually, he works out of chalk. I do. And I'm a huge mountain biker, which is why I got into this in the first place. But I digress. But getting back to the reason I'm taking so much of it is I've been taking these massive doses of it since October 1st because everybody's like, well, am I going to pass a drug test? Am I going to pass a drug test? Right.

Well, I'm going to take a drug test next week, and everybody's going to know whether or not I passed or failed my drug test. But I have a sneaking suspicion it's going to be fine because I hardly drink. I don't smoke weed. I just take my CBD, and I'm not down with tons of other pharmaceuticals. I can answer this question for you because I've taken a shit ton of it as well from the crafted guy gave me a ton of it. So I was taking 50 milligrams a day and then I went all the way up to like 300 milligrams a day of like full spectrum gel caps. Um, so it was a really good delivery system. Yeah. i got tested by crossfit

and i passed so now then yeah then i'm not really that worried but the and they really want to fail me so i mean if i pass then you're good yeah but you know i'm probably going to introduce a line of thc free products and we'll get into that in just a minute um and when we talk about what's full spectrum versus what i call like it's all the way down to isolate. And somewhere in there is something I call fake spectrum. We're going to talk about that too. But for me, great, I did that. But I can't just go out and tell people, oh, yeah, it's fine.

You're going to pass a drug test. Because what else are they going to do? I don't have control of what they do and eat and smoke and take. And everybody else's products are different too. Exactly. Right? And so then what happens? Somebody takes a drug test. They lose their take. And everybody else's products are different too. Exactly. Right? And so then what happens? Somebody takes a drug test, they lose their job, and then I get served.

I'm not interested in that. So don't get any ideas out there, people. How does someone get a product that is like they know for sure what it is? Well, that's a really good question. And there's a lot of heat out there. And what's interesting to me is the people that are bringing the heat about, oh, if you're a CBD company, you need to post your test results on your website. I tend to disagree with that. Even though you have test results right here.

Even though I have test results right here. disagree with posting them on the website because all it does is it gives the bad actors a place to go, download something, Photoshop it up and put it on their website. And now they look like they're legitimate too. It's actually not hard to do. It's not, it's not hard to do at all, but why am I going to be the source for that? I mean, I've been to 25 different websites in the last week and you know, you just hover over something and the copy of their, of their test results comes up. So it's, I guess from that standpoint, it's so easy for somebody that wants them to do it. It's not really that bad for me to add mine to the list, but I just philosophically have a problem with it. I never thought about it that way, but yeah, that makes sense. Yeah. And so that leads me to talk about the term full spectrum,

and then we'll talk a little about terpenes. So one of the analogies I like to use for people that help them really understand the difference between like what's full spectrum, what's broad spectrum, what's like a THC-free distillate, all the way down to something called isolate, right? I like the orange juice analogy. So you can have fresh squeezed orange juice. Like I go buy the oranges and I squeeze them myself and I drink it right there. Well, then I can buy some fresh squeezed juice that's been sitting in a store for a week. I don't know. So is that as good?

It's pretty damn good, right? Then you can buy like a Tropicana. Then you can get something like fresh squeezed orange juice. Then you have like Sunny Delight and then you have tang okay right yeah but it's you could argue that it still has vitamin c but if you've ever looked at vitamin c under a microscope that comes from directly from an orange versus stuff from like a powder like the what's that stuff the emergency right it's not the same thing under a microscope it's that stuff, the emergency, right? It's not the same thing under a microscope. It's that that stuff is still, yeah, classifies vitamin C,

but it's pretty much dead, okay? So that's usually what fortified vitamins and minerals are too, correct? Like when something, when you're reading the box of something that says fortified, it's usually been stripped of everything and then they try to put it back in and it's not the same. Right, it's even stripped of everything. And then they try to put it back in and it's not the same. Right. It's over-processed. So in the CBD space, you have what's called virgin extract. So that's as close as we can get to taking the plant and just like squeezing the shit out of it until juice comes out. Right. And it's not that simple. you still have to use some form of extraction with some kind of solvent you have to put the put the biomass into a solvent right and some companies use

hydrocarbons as solvent like pentene and hexane and uh then there's other companies that use alcohol extraction which is ethanol uh there's co2 extraction, supercritical CO2, basically liquid CO2 being blasted into this and it helps break the plant down into its constituent parts. And then through a process of winterization and filtering, you end up with a semi-liquid mass or a liquid that is comprised primarily of the component from the plant, the phyto cannabinoids and terpenes that you're most seeking. In my case, it's CBD, right? And so phyto cannabinoids, again,

something that came from a cannabis plant. Terpenes are present in all plants, right? They're things that give aroma and flavor, okay? So pinine is a terpene. That gives things, makes things taste piney. So if you drink an IPA beer, it tastes kind of like pine sap, although some people complain that. Well, that's piney. There's limonene, which is a citrusy terpene.

And terpenes are very fragile. Think of terpenes as aromatherapy or perfume, right? And they don't last long, right? You put some essential oil on your hand or whatever, and you smell it for a few minutes few minutes and you feel good and then poof, it's gone, right? They're not very robust. And so they can easily be lost through the extraction process. So depending on the extraction process that you're using and what your end result is that you're looking for, you know, if you just want something that's like, oh, this stuff is just 80% CBD and it's super good. Well, you're going to lose some things in the process, right?

So there are companies that will make all the way down to there's you can make something called a distillate, which is further processed, right? More refining. And with every step of refining comes the unintended consequence of losing terpenes and phytocannabinoids in that process. But when we say something is full spectrum, it doesn't mean that it's going to have every phytocannabinoid and every terpene known to man because they don't all exist in every cannabis plant. What we're saying is that when you extract that flower like you take a flower or a whole plant or an airborne plant so whole plant roots and all airborne plant everything above the dirt level flower only like the nuggets the buds okay and hemp plants are now have been modified to the

point where they look like a marijuana plant with these big, thick, beautiful flowers on them. And so when you take that and do the extract and you test just that flower and you say, okay, it has this percentage of CBD, CBG, CBN, it has this terpene profile. Well, our extract better look a lot like that profile. Okay. That's full spectrum. It doesn't have everything available, but it should have almost everything available from the parent plant. Then you get into distillates

where certain things are taken out. A really good reason to do a distillate would be to get to a THC-free distillate. That's a move and a process that I can applaud and say, it was worth the collateral damage because we got to a point where we have a product that we can test and say it was worth the collateral damage because we got to a point where we have a product that we can test and say doesn't even have any residual THC like full-spectrum will because hemp plants do by nature have THC in them.

They're just very low amounts. So if we're going to make a full-spectrum extract, some of that's going to carry over into the extract. Now we get to a THC-free distillate, and I have people that are in law enforcement, public service, the military. That's the one that they're going to want? Yeah, they come to me all the time. Hey, if I take this, am I going to get popped on a drug test? Well, we talked about that earlier. I can't make any promises, right? Odds are no, but

let's get you something that's made with a THC-free distillate. The upside is no THC. The downside is we've lost some of the profile, and it's going to cost more because we had to touch it longer. We had to do more stuff to it. Then you can keep going in that process all the way down to what I call tang. That's the isolate? That's CBD isolate. It's exactly what it sounds like it is, which is interesting because in the supplement world, like a protein isolate is like is like king kind of highly sought after.

But that that particular protein you're looking for is what's going to do the job. But when you're talking about CBD and cannabis extracts, you want the whole thing for something that's called the entourage effect. So when you go all the way down to isolate, you're just left with pure CBD in a powder form. And so when you see CBD waters and CBD beverages. Those are all isolates? Yes, because oil. And those are expensive.

They're super expensive. Well, it's more expensive to get to isolate, right? Oh, okay. You start with, let's say, somebody that's going to make a non-winterized extra virgin extract starts with the same thousand pounds of flour, hemp flour,

as the guy who's going to make isolate. Well, who's going to end up with more product at the end? The guy who has all of the other stuff in it. Yeah. Because I've got...

Is there any negative effects to have full spectrum? Like when it goes into your body, does your body... No, there's actually positive positive effects there's something called the entourage effect and that is basically where uh it's a phenomena where the the net effect is greater than the sum of the parts right so it's a one plus one equals three in terms of the efficacy on your body and that's because it includes other phytocannabinoids.

It includes the terpenes. And I like to think of terpenes as like locksmiths, right? We've all got a different biochemistry. We've all got a different pain tolerance. We've all got a different diet. We've all got, you know, you and I are totally different, right? Different. Exactly.

And so when the more phytocannabinoids and the more terpenes that you include with something, the more likely it's going to be to pick your specific set of locks and help your endocannabinoid system get healthier. I can't name a study, but it's generally accepted in our industry that isolates are about a third as effective as taking a full spectrum product, right? So do isolates have their place? Yes, because you can put them in products like water. There are people that mix them in with protein powders or like you could imagine like a pre-workout mix that has CBD isolate in it, right? If you have some CBD in your system, it's not doing a bad thing, right? It's still a positive effect. It's just not necessarily as positive as using a full spectrum product. I don't knock it. I just,

it's just not my thing. It's not what I do yet because I haven't found a really good, compelling reason to do it. Is that also why like sometimes you'll see like a dropper bottle and it'll say like 300 milligrams a milliliter and also you'll see another one that's like 50 milligrams a mil like you have these crazy high doses is is like an isolate dose different than a full spectrum dose no it just really comes down to the manufacturer and how much cbd they want to put it so typically like you're talking about the dropper bottles which we refer to as tinctures right so? So a tincture is- Some of them just have such crazy doses, or I'm like, holy crap.

It typically, well, typically that they're a 30 milliliter bottle, about one ounce. And so some companies will make a bottle, like a one ounce bottle like that, or 30 milliliter bottle with only 100 milligrams of CBD. And charge a lot of money for it. Yeah, 60 bucks maybe. Yeah, that's not uncommon.

And then you'll have other companies that are putting as much as 1,500 milligrams or 600, 1,200, 1,200, those are pretty common numbers. 1,200 is a pretty standard in terms of like I would consider that full strength. But because we don't have any regulation by the FDA or the USDA, we don't have any standards yet, right? Which is why you can go back to what I call fake spectrum. Somebody who takes, all right, I'm going to go buy some isolate, then I'm going to go buy some off-the-shelf terpenes, and I'm going to throw some terpenes in this, and I'm going to call it full spectrum because nobody's telling me I can't

call it that, right? So is it by definition cheating? No, but like morally and ethically, would I ever like want to associate with somebody doing this? No, it's bullshit. They're lying to the consumer, right? They're lying by omission, really, more than anything. And they're getting away with it because we're not being regulated.

So I welcome like the regulation. I want the rules and the standards so that we're all on the same level playing field. And then it also comes down to how we label our product, right? Because you have people that are saying there's all sorts of claims being made out there. It's a crazy, crazy industry right now. It is the Wild West, and it's going to be tamed. And, I mean, every time I go on Instagram, I'm like, Oh, there's a new CBD company.

There's another one. But I mean, I've been to these expos and I've talked to people who own CBD companies. I'm like, Hey, so what are the three main components of the endocannabinoid system? The what? Right. They have no, they have no clue what they're talking, but they have no business being in this industry. They're clearly there because of one thing. They want to make money. I've been there, dude. Yeah. My CrossFit gym was one of them. How many CrossFits have you been to?

Not many, huh? Just mine? No, I've been to a few. Some of them are bad. Some of them are horrible. And usually what happens is they walk in and they think, oh, wow. They start looking around.

There's 20 people here. They pay $200 a pop. They're thinking about rent. They're thinking a pop. They're thinking about rent. They're thinking about this. They're thinking about that. And they're not thinking about what needs to go into the quality of that gym for people to feel like they're getting $200 worth. And all of the education and all of the life things that have happened to that owner to get it to where it is and all of those i'm guilty of all of those things you probably don't have the text exchange you probably clear your texts out

i don't and when we started texting again i can show you like i think it was like three years ago i popped into the gym and i i and i was like i don't know that's an awful lot of money but price is what you pay and value is what you get. And having joined your gym and seeing now what goes into it compared to the other gyms I've been to, it's night and day, dude. And so that's a big driver for me. And in my opinion, I've been on the podcasts and just blatantly told on huge podcasts, I'm like, I think 90% of the gyms out there shouldn't even exist. You're probably right. And you could say that probably about the CBD companies as well.

Well, and I think that when we see, once we get kind of through the eye of the needle here with all the new regulation and the passage of the farm bill and the dust settles with the FDA, we're going to see a period of either wipeout or consolidation. Because there's a lot of people, I mean, I've talked to some of these companies and it's just, I have not borrowed a dime. I've not raised any capital. I haven't done any. I've done it all kind of on my own steam. But I've talked to people that have gone out and they've raised $250,000, $300,000, $500,000 worth of startup capital, and they have just burned it. And I'm like, well, how much have you got left?

Oh, you know, we've got about $60,000 left. What did you spend it all on? Well, marketing and this and that. I'm like, really? Because you don't have much to show for it. And your product is okay, but I wouldn't spend $90 on your product knowing what I know. And that's the big thing is I want to educate people on this so that they understand, yes,

this is expensive, but yes, the price is going to come down. I'm due for, you know, and maybe I should just out myself now, but with the passage of the farm bill, some of the stuff that I pay heavy, heavy fines for, not fines, but I pay a lot of money for, is credit card processing. I pay a stupid amount for credit card processing because they consider me reputational risk. What kind of word is that? That's just, we can rake you over the coals, so we're going to. So for me, it's like 2% to 3%. Dude, I'm like at 10%.

Holy crap. And then I pay for banking, I pay almost another 5%. So for every dollar that comes in, I see 85 or maybe if I'm lucky, 86 cents, depending on the size of the order. It's insane. Before all the other overhead. Before every, yeah, before cost of goods sold. Yeah. Right? So I'm already, like, everything's on sale at 15% off starting because that's money I never see.

Those things are going to change. I mean, I'm already getting hit up by credit card processors saying, hey, we can get you in at like three to 4%. And I'm like, that's huge savings. And then I've had some conversations with some of the banks out there. And if I can solve these two problems, that's a pass through that's going to go straight to my customers. I don't need to keep that money. I'm happy with the margin I get, even after all the costs. And then when we also, with regulation, you're going to see the competition. Things are going to shift. It's going to get better in some places, worse in a little bit.

But overall, all boats are going to rise with the tide. And I think you're going to see, you know, just like with computers or everything, you know, that price where people kind of have sticker shock for it, it's going to come down. And I don't want to be part of the race to the bottom, but I always want to have a value product, right? I'll never be the cheapest, but I'll be the best, right? Or I'll be among the best.

There's a lot of good companies out there, don't get me wrong. And we want to just be one of them. So now I'm looking for a product right now. And I don't know which product because I'm so overwhelmed. So I would say maybe the best thing that people can do right now is be doing their own research on who's selling the best product because there's nothing that they're going to read on Amazon or on a website about the claims that are going to be 100% accurate. Yeah. And the claims, depending on what you're talking about, a lot of companies out there, I think, are going to get slapped on the wrist because they're making a lot of health benefit claims. They're saying, take CBD and reduce your anxiety. Take our CBD and it'll

help your arthritis or it'll make you sleep better or do all these things. You're not really allowed to say that, right? Because you start to say that and that's the FDA's definition of a drug. So don't do that. But yeah, do your own research. Understand how the endocannabinoid system works. Understand how people make their extract, right? So the good questions toabinoid system works, understand how people make their extract. So the good questions to ask a company would be, do you have a consistent supply? Do you buy your extract on the broker market, or do you have a company or a farmer or an extractor and a farmer

that you go to on a consistent basis so that the genetics in your product are consistent from lot to lot to lot, product to product to product, batch to batch to batch. That's super important because if the genetics change for the extract that they're using and the extraction process is different, the end result is a completely different thing. So if I have a customer that is taking my product because of whatever their reason to take it is, it's working for them.

They're going to come back. I have a tremendous amount of my businesses repeat customers and referral business. So you know you're doing it right, right? That's how gyms are too. Yeah, right. So people come back. People refer their friends.

That's not going to happen if I'm constantly switching up my recipe. Right? You have your favorite restaurant, right? I mean I see on Instagram you go to Ark a lot, right? Yep. Yeah. Ark's fucking amazing. How would you feel if you went in one day and they decided they were just going to make their hamburger completely different?

Yeah, I would lose my mind for sure. And I would know. Like if I was blindfolded and I went in and took a bite, I would know. Yeah. And customers are going to know. Whether they're my customers or they're XYZ brand, right? They're going to know because they're going to take the product for a while and they're going to realize it's not having the same impact on their life. And that's another thing I want to touch on. Can I add something in here?

Yeah. Yeah. So another thing that a lot of people will say is, well, you know, I took the CBD for two days and I'm not feeling like miraculously better. Oh yeah. Yeah. And that's going to be your norm. Well, yeah. Did you work out for two days and look like Ryan Fisher? No. That's actually a reason why a lot of people put certain products in pre-workouts, like niacin, for instance, and high levels of arginine. So niacin makes your skin red and flushed out and kind of itchy. And then arginine just gets pumped. It increases nitrous oxide in your veins, so all of a sudden your veins start popping out. So you haven't done anything really yet, but these products are making you feel as if you have.

And there's all the other things in there is what really matters and is actually going to do something in the long term, but they give you that immediate effect right away just so you can – and people want that. Yeah, and so for me, what's really interesting is I started – I probably started taking CBD over three years ago. I'm a big mountain biker, as you are well aware. Crash, a buddy of mine gave me some CBD stuff, and I took it like I would take an NSAID, over-the-counter pain reliever. I felt better. I stopped taking it.

No big deal. That cycle happened a couple times, and then I had a particularly bad crash. It took me about six weeks to recover recover and I took CBD the whole time. And then I was like, okay, I feel better. I'll stop taking CBD because I would stop taking anything else. And I noticed huge differences in my sleep pattern and my mood and then some of the old injuries. Like I've blown up my shoulders. I've got a knee that is all sorts of fun issues. I've broken my scapula, my collarbone. I've had more than one concussion. I mean, I beat the shit out of myself. And I was like, yeah, all that stuff is kind of nagging on me. And I started thinking like, yeah, well, I was taking a lot

of CBD for six weeks and then I stopped. So i started again and i made it part of my daily routine so for a lot of people they're not going to notice it coming on it doesn't come on like cocaine right oh i did some cocaine and now i'm crazy yeah it it doesn't work that way it's very slow slow. Which I've done before. It does make me pretty crazy. Just a few times in college. I'm sorry, Mom. We don't judge here. Who's that? Comedian Hannibal? Anyway, he had

this whole thing. I listen to the comedy channel. He had this whole thing about cocaine today. I don't need a drug that makes me feel like that. Cocaine's a hell of a drug. We're not advocating children. Stay in your lane, cocaine. I do have an amazing story with CBD for myself, too, once you're done with this one. Yeah, so for me, it was that recognition.

Like, okay, I didn't notice how much I had climbed, but I did notice when I fell off the cliff. And so I started taking it on a daily basis, and that's when the whole, all right, I'm going to start doing some research on this. And I'm going to start really investigating. And then I was like, you know what, I really believe in this stuff. And I think it's got a positive impact to people. And this was still when there was a lot of doubt. It was in the shadowy spaces still at that time um but i was just like fuck it i really believe in this and i'm doing it and my wife bless her soul was like yeah let's go for it right so um you know does she work also yeah okay yeah i'll say because you're full time on this now so maybe pretty much yeah she the caretaker at the moment, just in case anything happens? No, no, we're okay. We're okay financially.

I do need some things to keep going in the right direction, but... Which sounds like you have some people coming on who might be pretty amazing. Are you allowed to talk about the one guy or no? Well, yeah, I mean, yeah, I reached out to kind of through like that the six degrees of separation happened to only be one degree of separation between me and Lance Armstrong. And Lance is now using my product. He mentioned it on one of his podcasts. He did a podcast about how he's training for the Austin Marathon. He's going to be the celebrity or the celebrity chaser or the charity chaser or something like that, where he's the last guy to start. Like everybody goes and 15 minutes after the last person leaves, he starts chasing them. Um, and he had been using at the time he

recorded the podcast, he'd been using seven point CBD for, uh, I want to say three or four weeks, um, and had a lot of positive stuff to say about it. So, um, hopefully we'll keep that relationship going. Uh, but we've got a lot of other stuff. I mean, 2019 is going to be a huge year for the CBD industry. We're going to start to see it on the shelf in retail stores on a pretty regular basis. Um, so we're working on some channels for that. We're working on, uh, you know, some other influencer programs and, uh, just ways to get the word out there.

Uh, so that as this, you know, as this thing goes horizontal, um, you know, we can ride that wave. What do you think is going to be the most beneficial outlet for your company?

I was just listening to a podcast on Tim Ferriss and these guys, these kids are 21 years old. They graduated from Dartmouth, and they created this thing called the back supporter or some sort of back support thing because they were pulling these all-nighters in the library, and all their back started to hurt, so they started creating this back thing.

Dude, they're making eight figures now. It's crazy. It's out of control. But literally, their whole business plan was really, really interesting. And they revolved everything around Amazon and then how to do the write-up and how to do every single thing. And then they had offers from Walmart and all these other huge revenue streams, even eBay and all these things. And they decided that all of those were actually distractions towards their main goal of just

having Amazon. Because once you have one specific company that is going to represent your product, the more business you do with them, it just puts you higher and higher up on their search list, on their... Yeah, it spikes your findability, so to speak, right? Your SEO within Amazon. Yeah, so they could have made millions of dollars with these other companies, but they were like, no, like, they thought about it. Even at, they're only like 21 years old, they were so young, and they said they had done

that without even knowing what was actually happening. And they found out later on that it was the best thing they ever could have done. So I was wondering for you what you think your number one thing is going to be. Well, because Amazon's been such an on-again, off-again thing, and plus the Amazon model is really tough for a smaller startup like mine. But for supplements, I think it could be really good. Yeah, and I think in the wake of the farm bill, right? But you're going to be one of the 2,000 companies that are going to find their way onto Amazon.

So it's definitely something I've thought about. Influencer World is really good as well. Influencer World is really good. I just finished a book called Not Taught by a guy named Kenan. Have you read that? I have not. Well, you don't need to because you already get it. Right. But it's, uh, it's really focused on people that maybe kind of missed the internet generation and sort of missed, don't get the whole reason behind social

media. They, I don't know, internet and, you know, Instagram, that's just stupid waste of time. If you're not going to be part of social media, your product's not going to be part of being successful. Yeah, no, you have to use social media. You have to find influencers. And, um, you know, I think I listened to part of the podcast you did with the guy who was at Flavor Gods. Oh yeah. Yeah. With the spices. Yeah. The spices. And you know, there, what I have seen is there is a big difference between if I had existed five years ago, six years ago when Instagram was still in its infancy versus now. Like just the battle of trying to get followers right now is retarded.

So it's actually completely like capped out. So like I was at some people's house actually yesterday watching that girls UFC fight, the one that just that just happened right it's a really really big one but um the people that i was hanging out with this this one girl has four and a half million followers and then the guy has 350 000 and he was like dude fish like what have you been doing where your followers have been going up like crazy and i you know i told him some certain things that I've been like putting more attention towards and this and that that I think has been helping me build my following and he's like I've lost 50,000

in the last year she's lost however many thousands in the last year and he's like nobody I know is like going up but you're going up content content content and knowing what they have great content too yeah but he's also was saying how because he has access to huge people i mean her agent is the same agent as the rock i mean she was a famous wrestler and like wwe and like i mean she's huge um and basically he was saying that all of the promoters are like you cannot you can no longer get big on instagram like it's totally they've the way that they've set everything up now is you literally have to be like tagged and then someone follows you. But it used to be,

if you had a really good post going, you would end up on this page called the popular page. Right. So when you go to your Instagram and you see the explore page, which like maybe, maybe I popped up on there working out or something because you live in this area or whatever, or maybe you follow chalk. So I popped up or something like that. That's your explore page. No one else has the same one, right? It's all individualized, but that used to be the

popular page and everyone had the same one. Ooh, everyone. Yeah. Right. So if I popped up on that, right. Instantly Instagram instagram famous you might get i mean if you had a really cool video and your shirt's off and you look good i mean that day you could have legitimately got a hundred thousand followers but no longer the deal or if someone was like hey i'm taking cbd or seven points cbd and they take that and then all of a sudden boom i mean but that no longer is a thing anymore and And it makes it really hard for new companies to get that following. Yeah, well. And that's basically why.

But I'll be honest. I mean, part of the reason that I, you know, kind of kept hitting you up about this podcast, and hopefully I wasn't too much of a psycho ex-girlfriend about it, was that I see podcasts as a huge way of doing it. And I'm not, like, up until i met you and started listening to some of the podcasts you've done and that you've been on i wasn't really a podcast guy but it's like a medium that i really like i think i get it now and it's like all right what do i have to do like i'm looking at your equipment i'm gonna have all these questions for you afterwards i'm slightly getting

more into the podcast than like like i love to listen to the radio when I'm in my car. Yeah. I don't listen to, I mean, I listen to music all the time in the gym, but I don't get to listen to like what I want to listen to very often. And as hard as it is for me, like I literally feel, I almost feel like I'm doing something wrong, right? I feel like I'm a dog and I shit in the house. Like if I'm listening to the radio, cause I'm like, I should be learning. It's not productive. Yeah.

Like it's not productive. Like if I want to be here in my life at this point and it's not like I'm listening to the radio because I'm like, I should be learning right now. Yeah, like it's not productive. Like if I want to be here in my life at this point, and it's not like I'm selfishly like want more money or I selfishly like am stressed about like not being in the right place at a certain age or something like that. It's just that I genuinely feel like my time should be utilized in the best form possible. Absolutely. So I'm like, why should I not be learning something?

You know, I don't like reading books. I don't like sitting there reading. You know what I mean? That's not my deal. I'm not a why should I not be learning something? I don't like reading books. I don't like sitting there reading. You know what I mean? That's not my deal. I'm not a huge fan of it. I can't enjoy what I'm looking at. I'm really into being outdoors like you are. I love riding my bike.

I love doing anything outside. I love the sun on my skin. I love ocean, all that stuff, traveling, all that stuff. I could listen to a podcast and do all that at the same time. Anywhere. Yeah. It's a good multitasking tool i do think it's the the new radio or it's the new tv yeah it definitely well tv sucks but um but not not tv as in like like i love watching like a movie but i will never watch like networked i mean right? Just sitting there droning away and being told what to think.

That's my mom right now. Oh, my gosh. She listens to the news and she's like, we're all going to die. And I'm like, mom, they want you to think that. They want you to stay glued to the TV. Don't watch the news. Get out. Don't watch the news.

Nothing that happens on the news – and I feel the same way about sports. I think sports is a huge waste of time. Like watching a football game for three and a half hours. You might be the only person I've ever talked to in my life that said that. And I agree. I mean, but. I've broken up with girlfriends because I'm like, you know what? I can't do this anymore.

I know. And I'm not trying to make any. I'll go to a game and have a great time. Not to have fun friends. But I'm not going to sit and watch the freaking game. I know people who sit in their living room or their friend's living room all day on Sunday. And all they do is stare at the box and root for something that has no fucking impact on their life whatsoever. Zero.

Other than some wild ego trip. They're going to double down on it and drink beer. Oh, yeah. And then triple down on it and eat pizza. Yeah. We're so far off topic, but this is awesome. No, it's perfect. This is how the Real Talk podcast goes down.

I love – look, I have a lot of energy on a lot of things. But like, look, I used to – I'm a huge Michigan football fan. But you know what I do now? Like Saturday afternoon, I just go on my phone, Michigan football. They win or lose, great. If they won the game, then I'll watch a few highlights. If they lost, I'm like, oh, well. Right?

The highlights are good. Yeah. But, yeah. Right. But most likely, whatever happened has already happened. Someone got a touchdown. Someone caught a ball. In an average football game that you sit in front of a TV for three hours and watch, I

think the studies show that it's like less than actually 15 minutes of real action. The rest of it is in between downs. That's what she said. Not moderating. That was good. Yeah, so good stuff. So, I mean, we've covered a lot here. Do you have any other questions?

I have heard some things about people giving cbd products to their pets oh absolutely there's a since since dogs are something that people are so obsessed with well pets in general right that's in general but i think dogs are dogs and man pretty high up there you could give you could literally give cbd to a whale and it would help the whale okay so probably we're back to the mammal thing so everyone has the same system so it's going to help them equally the same yeah well i Well, I have a 13-year-old dachshund, right? And I'm a fanatic. And I started giving him CBD probably close to two years ago.

And it's literally like rewound the clock for him. He is more active. He's friskier. He wants to play. He loves to be chased. And that was all kind of fading away. And then, you know, three, four months into the CBD regimen with him, boom. He's literally acting like a puppy.

Not a puppy, but like a four-year-old dog. It's crazy. He's alert when he wants to be. And so, yeah, people are giving it to their – I have all kinds of people. Well, one of the girls from the gym, I just went over to her house, and she wanted CBD for her dogs. And then they ended up buying it for themselves after they sat and talked to them for a while, and they understood really what it was all about. But for my dog, he is just super freaked out by fireworks. Every Fourth of July, we got to put him in his crate.

There's a lot of people like that. Yeah, all kinds, right? And this year, now that he'd been on it for a while, so we kind of talked about that cumulative effect over time. I was home. It was 4th of July. Well, it was maybe a day or two before, but we live generally in the same neighborhood. It's like, you know, it's crazy. It's like a war zone around here. It is. It's pretty great. And you know, I was sitting on the couch and sun goes down and then boom, boom. And I'm like,

oh, he's going to freak. Like he's going to start shaking. He's going to start running around the house. I'm going to have to put him in his crate. Now he lifted up his head and then boof, right back to sleep. So definitely a change in his anxiety level over that. Um, and that's not, you know, he doesn't know, he has no clue that I'm actually giving him CBD. I just put a few drops on his food. He's a little guy. He doesn't need a ton of it. I just add some drops to his food. He eats it and doesn't even know the difference. Um, but yeah, that's another thing that we're going to kick out here pretty soon is like the stuff that we make right now and the stuff that like anything that's human grade. If you if you are using XYZ brand that you're buying from your buddy's friend who has a

CBD company and you know it's good stuff, you can give it to your dog, right? The only difference I'll make is it'll be the same extract. It'll be the exact same full spectrum stuff. I'm just going to switch from using hemp seed oil, which I believe in very highly as a carrier oil. And that's a whole other, that's a really good question people should be asking is what's the carrier oil? And are they flavoring it? And if they're flavoring it, why?

Right? What are you hiding by flavor masking is just switching from hemp seed oil over to salmon oil because dogs and cats like fish. It's an easy choice. Is this something that would be on the label? It would be like under other ingredients? Yeah. I mean, the ingredients on our tincture and in our gel caps, the same thing.

It's just full spectrum extract and hemp seed oil, organic hemp seed oil. So when you're looking at the ingredients, if it doesn't say hemp seed oil, that's a bad sign. Not necessarily. I mean, there are people that believe in using, um, there's people that'll use, uh, like avocado oil or olive oil. Um, what if it's like coconut oil is another popular one is there's gotta be like soybean oil out there or there's, there's some garbage stuff out there. Yeah, I mean, there's some bad players. But the question is that people should be asking, what's the carrier oil? Why did you choose this carrier oil, right? And what's the extract? Are your genetics consistent, right? Are you getting a full lab cert done? So are you

testing for everything, right? Are we getting a phytocannabinoid profile, a terpene profile? Are you testing for pesticides and hydrocarbons, right? That's another thing I wanted to talk about. The pesticides. Oh, yeah. So when people are getting these plants

wherever they get them from, right? Some of these farms are not regulated with the same pesticide profiles as other farms, right? None of them really are, right? Because it's not a regulated industry yet. So the pesticides alone can already, like, destroy a crop, correct? Well, I mean— Or pass on whatever was on the plant to you. Yeah, you can get stuff that's dirty, right? That doesn't

test clean, right? Is that what the report's all about? Yeah, I mean, so there's your pesticide analysis for us, right? So how many is it that they test for? Like, 18? I remember the crafty guy saying that he has one that's like 50. Yeah, I mean,

you can go way down the wormhole, but these are the ones that are pretty much used, right? These sound fucking terrifying. Well, most chemical names sound terrifying, right? And, you know, we can, you know, circle back on, you know, the real reason that I have kind of this disdain for big pharma is it's not necessarily things like penicillin or, um, you know, certain medications like I have asthma, right. And, you know, I try as hard as I can to live, you know, use my inhalers as sparingly as possible, but I have days that I just have to use it and okay, that's a bullet I'm willing to bite. Um, but where I really have a problem with big pharma

is the opioid crisis in this country. You know, everybody's like, oh, marijuana is a gateway drug. No, it's not. The gateway drugs are pharmaceuticals and specifically opiate-based painkillers. And I know, I personally know two families that this has happened to.

All-star high school athlete, gets hurt, has orthoscopic surgery. Part of the recovery process is here's some Percodan, here's some Dilaudid, here's some whatever, right? Some hardcore opiate-based painkillers. You have the impulse center in a human brain isn't fully developed until the mid to late 20s, which is why 21-year-old men make some really stupid decisions, okay? So now you're giving a highly addictive substance to a teenager who doesn't have a developed impulse center in their brain and probably doesn't have a fully developed resistance to addiction yet, and they love it. Okay. This was great. Took all the pain

away and maybe took away some of the emotional pain, right? Well, the prescription wears out. And because these things are so highly controlled, it's hard to get. So what do they do? They replace it with heroin that they can buy on the street for as little as $5 or $10. You know how long that lasts with an 18-year-old, 16-year-old kid taking heroin? I don't know. Not long, dude. I know two people that have had to say goodbye to their kid, like bury their child. I have young kids, man.

The thought of that happening breaks my heart. That's why I do this. This is an alternative, and this goes back to what you said earlier. Big Pharma, you know, man, I hope I don't draw a target on my back over this. No, you're going to be fine. But, you know, they do have something to worry about because people are wising up. They are looking at this and they're saying, yeah. I mean, look at all the states where marijuana is legal now, right?

People are – I don't necessarily agree with it. I don't necessarily think it's – I think we already have enough of a problem, and I think people are getting pretty wise about, like, not drunk driving, and with Uber and Lyft and the other services available, people are pretty responsible anymore, and hopefully that parlays over to people who decide that they want to use marijuana recreationally. It's like if you're going to do that and you going to go somewhere then don't try that's that's all that's my only ask i do not believe that you can legislate morality or personal responsibility people are going to do what they're going to do whether it's legal or not so let them do it but

just please be responsible with it um but you getting back to that, the whole notion of like these opiate based painkillers. And then there was this whole expose or not an expose, but this story on 60 minutes and you can Google it. Right. I encourage people to Google it. Just Google the it was an issue with the DEA office of diversion control. So just put in diversion control 60 minutes and I'm sure the article will come up. And it's this whole thing about how, you know, the pharmaceutical companies were not really being super responsible with following up on where their drugs went. And they would end up in these like off-ramp pain clinics. You just pull off the road and walk in, you walk in the first door and the, oh, my knee hurts. Well, here's a prescription.

You can go to the next door and you get it filled. They're just these pill farms. A lot of places like that. There was some town in, I don't know, West Virginia or someplace that they mentioned in the story. It's a town of 5,000 people, yet they went through 9 million pills in a year. Hello?

What the hell is going on there? Yeah. So you can look at Big Ph know so you can look at at big pharma and you can look at the you know the way they're supposed to be regulated and say what the fuck's going on over there they're contributing to this epidemic they don't want to slow this down they're making money make a lot more money than cbd companies yeah well it'd be interesting to see what they wind up doing with all of it in the end. Well, yeah, I mean, they still have a say now, right? They can still change something. Well, the, the FDA, you know, right now has a bit of a say in

this, but, um, they, they're being pretty open-minded from some of the stuff I've read on the web. They're going to have kind of a stakeholder public forum type meeting, and they're going to get public feedback and commentary and industry feedback and commentary. And they're, I'm sure, looking with a magnifying glass at some of the companies and how they're operating and some of the farms and extractors that are out there that are on a big level and how they're operating and, you know, are they using good manufacturing processes? Are they meeting standards? You know, there's something called the American Herbal Products Association. They have a level of standards that's even higher than the FDA. And, you know, that's something that as we continue to grow, that's what we'll be looking to achieve. Right now we meet GMPs.

We meet any of the standards. We're totally clean. We have the reports to prove it. But what could we do even better? How can we make it better? How can we make it safer? How can we determine what the right amount is that people should be taking, whether you want to call that a dose or a serving.

So I couldn't figure that out either. When I was taking it, I feel like I had the same benefits at 50 milligrams as I did at 300. Well, a lot of that just depends. You have a pretty healthy diet and a super healthy lifestyle, and you probably get eight hours of sleep or at least six or seven, right? But there's a lot of people that don't. There's a lot of people that their day. There's a lot of people that,

you know, their day consists of Starbucks and a microwave muffin and then their lunch is garbage and they're, right? They don't work out. It's so common. I can't believe it. And they're lucky if they get five and a half hours of sleep and, you know, they're a single parent and they've got two kids and they're just stressed all the time. So that person needs more. That person is going to have, yeah. I mean, well, the jury's still out. And because it's not a regulated space, there's no, you can't study it. You can't do clinical trials, right? To determine like what's the right amount for people. But it's my belief that somebody who- Are they going to start doing these trials now? Well, I would believe so. I mean, that's one of the things like I've got this whole laundry list to go and talk to, you know, my network of people. Because that's what we need.

We just need a couple of studies now. Well, more than a couple. But yeah, I mean, one of the things we need is like regulations, some labeling regulations and claims that could be made. And if you're going to call it full spectrum, it better be this, right? And so full spectrum means this broad spectrum means that distillate means this, isolate means that. Let's define these things once and for all so that everybody has the same playbook. That would be great. But I'm a big believer kind of going back to the comment about maybe that single parent who's loaded with stress and has a poor diet and doesn't exercise. Their endocannabinoid system

may be in a complete state of shambles. So they're going to need heavier doses to kind of ramp it back up, right? And not just that. I think that it's a holistic approach. I would love to talk to somebody that's in that situation and, okay, yeah, so CBD is one component of it, but you need to get a little more sleep and maybe you need to mix in a walk or a jog or some kind of it, but you need to get a little more sleep and maybe you need to mix in a walk or, you know, a jog or some kind of workout, even if it's just three days a week, right? Do something to kind of other things to help benefit your health, like all boats rise with the tide, right? And again, it's not just the entourage effect then within the CBD, it's the entourage effect of your whole lifestyle, right? And I'm a big believer in that. I've been going to your gym, and I notice a big difference when I go in there,

and I'm in there on a regular basis, and I start working out more. It's like, all right, I'm not going to eat that thing. I'm going to eat this better thing, and then that better thing gets even better, and then the workouts get better. Well, did the diet get better because of the workouts, or the get better because diet or was it the cbd or was it the you know the protein powder it was everything um but yeah i mean clinical trials would be great some standards

would be great but i mean as a baseline i try to tell people you know start with about one milligram per 10 pounds of body weight twice a day there we go that's a good next and then like that and then go from there right um and then just be careful understand like don't just look at the label of a bottle i've i've seen some products out there where it's a it's a 60 milliliter bottle and it'll say thousand milligrams well that's the same as 500 milligrams in a 30 milliliter bottle and it'll say thousand milligrams well that's the same as 500 milligrams in a 30 milliliter bottle right um so what you want to understand is how many milligrams per milliliter are you getting right so and that's where the standardization of this will will help a lot of companies right um it's a lot easier like with the tinctures it's sometimes it's hard

because you take the little dropper out and some companies, there's no markings on the dropper, which is ridiculous. It's silly. Um, ours are graduated, right? Ours say here's, you know, 0.25, 0.5, right? All the way up to one. So if you know how much is in one milliliter, then we even have little infographics that, you know, we've posted on Instagram. I can send people. I can repost them. They're on the website already.

You can look at it and say, well, if you have the 600 milligram tincture and you take a half a milliliter, there's going to be this many milligrams in there. What's your body weight? That's the only other thing I could probably add to that to make it completely bomb-proof for people, but there's a chart that says if you want to start at this baseline, and then you can work up or down, and that's the great thing about the tinctures, whether they're from anybody, is you can modulate that dose drop by drop, right? Whereas with gel caps, gel caps are great because they're pre-dosed, they travel really well, you can't spill it, you can keep them in your car, you can keep them in your drawer at work, whatever. That's the most expensive process, the gel caps. Yeah, well, because more goes into it, right?

It's the same exact stuff. Think about it. If you buy a bottle of tincture, that's like buying gel cap in bulk, right? Because it's the same stuff. But the process of getting that oil inside a sealed gel cap that won't leak is more work, right? It's just more effort, right? So, yeah, pound for pound, the most value should be in a company's tinctures. But, yeah, we've been looking at all sorts of delivery methods. We even put it in honey, right, which is...

What do you think about the vapes? No, thank you. Why is that? Well... Well, because now you're affecting your lungs, obviously. Yeah. Well, as an asthma sufferer, I think about ingesting, you know, anything other than like the clean, good, clean air, good, clean Southern California air, right? Going in my lungs is not good.

And I just think that, you know, I'll go off the rails here a little bit on vaping. But, you know, I look at these guys and I call them steam engines. You're at a stoplight behind a car and you can't even see through the car ahead of you and it's like steam is coming out the windows. That person is ingesting... I think they're lying to themselves, quite honestly. I think people who vape are lying to themselves.

Well, it's better than smoking. Yeah, but it's not better than not vaping okay you're still you're still ingesting and and you're still putting a foreign substance in your lung that's now superheated steam by the way right and if there was nothing in it then what's the point no there that vape thing has oils and also heated steam fuck so that definitely changes it. Yeah, it's fucking energized, right? That changes it for sure. It has to. Well, like you could take water at 212 degrees Fahrenheit.

It takes a lot of energy to turn it into steam at 212 degrees Fahrenheit, right? That's a phase change. And steam at 212 degrees has a shit ton more energy than water at 212. And you're putting steam vapor into your lungs. That's just moving those molecules at a rapid rate wow i am mind blown right now by that i don't even know how i didn't because i'm so nerd on stuff like that i don't know how i didn't think about that oh dude i i was a like physics and chemistry were some of my favorite topics high school and college and

you know i look at vaping and i just think these are just think this is a class of people that is just lying to themselves. And hate on me if you want, vapers. And I'd be more than happy to sit down and have a roundtable discussion. But like I said, not vaping is better than vaping. And the only person I would say or the only class of people or group I would say, yeah, I should probably have a vape pen for CBD, are people that suffer from seizures like epileptics or, you know, any other disorder that has seizures with it. Because those people can sense a seizure coming on. Like there's some precursors to that from what I've studied. And the fastest delivery is?

It is. It is the fastest and highest bioavailability. Not the highest bioavailability. A lot's wasted because most of it is exhaled. But it's the quickest way to get it into your bloodstream, through the lungs. And us looking for performance, we don't need it instantly. You don't need it. It's going to be a gradual change anyway. If you're taking it, like I take it two or three times a day. I'm taking it three times a day right now because I just want to see if I can put so much in my system that it'll trigger a drug test whatsoever.

But if you're taking it regularly twice a day and you've done that for over a week, it's there. Like it's, it's now it's part of your, it's like taking any other supplement, right? You take a vitamin every day and you've, you've increased, take vitamin C for example. Well, I've increased the level of vitamin c for example well i've increased the level of vitamin c in my body and i'm sustaining it because i'm taking it on a regular basis every day and if you're doing that then it's just to me vaping is like i just want to smoke but not smoke yeah it's like okay you know look i don't judge but it's not for me and i just don't see i i think in 10 or 15 years we're gonna see the ugly underbelly of like what vaping did to people and maybe you

know what i'll be stoked if i'm wrong i'm not you know i'm not a doctor i'm not a scientist but uh what's funny to me is i talked to a guy who was pretty deep in like the whole vape thing. Like he had this company where the vape space is very like CBD. It's very decentralized, right? There's all these companies that make it, but there's all these vape shops. And so he created some sort of like a computer program or software system to help with distribution and kind of help get people in this decentralized industry to sort of centralize it and streamline distribution for them. And, you know, he was big on it and, you know, he said, look, you know, in, in Europe, they've proven that it's like, I don't know, so many times safer than actually smoking a cigarette. Like, um, you know, but that's, that's sort of like of like saying you know jumping off a 20

foot high bridge on a concrete is is 10 times safer than jumping off a 200 foot high bridge on a concrete yeah um it's still probably got a negative outcome the you know but he what he was saying to me is you know and this was when I was pretty early on into the CBD thing. But I was noticing the stigma, and the stigma for CBD was going down, and the public acceptance was going up, and the exact opposite was happening for him. He was like, dude, every day, it's just like we have – everybody's after us. We have a target on our back. We're like – we are the new tobacco. We are the new bad guy on the block.

And he's just like, I don't know how this happened. I'm like, well, I don't know either. But you asked the question. Like, it's just not my cup of tea. Yeah. No, I mean, that's a really good point. I mean, even vegetables, there's a certain heating tolerance to where they say they're no longer worth anything. Right.

Yeah. Even raw. Yeah, even food. I mean, everything. There's all these these heat things but i'm the nutrients right out of it and generally i'm against anything being heated and i actually every one of my coaches at the gym they'll be like why don't you have a microwave here and i'm like because it kills your food bro oh i hate my i'm like you guys are not allowed to

use microwaves like you like as soon as the coach starts at shock they're like they always ask me like is there a microwave here and i'm like. And you are not allowed to use one ever again. And I try to tell them that, but it's so amazing that something that I believe in so much, I didn't even think about, like when I think about a vape pen, I don't think about the heat process at all. And that's just mind blowing to me. Yeah. Well, you got to create the vapor somehow. Right. And I just completely didn't even think about that at all. Yeah. And it's weird too because when I think about CBD, I don't even really think about vape. But then I'll run across something on Facebook or Instagram or somebody that I'm talking to like you, and the whole vape thing comes up. And I'm like, yeah, I guess that's a whole other side of this business is people who get their CBD through a vape delivery.

People like to do something. Yeah. You know, they like to, that's like something to do, right? They're like, yeah. Like, it's like playing with their phone. Like, oh, I can play with this thing, you know? So like, but to take a pill is too boring. Right.

So, you know. Or, yeah. I mean, you really want to do something. See if you can have the Zen moment and actually hold the tincture under your tongue for two minutes, which is what I try to tell people to do. And that's the other thing is, you know, people are like, well, can I just take the tincture and put it in my coffee? Well, yeah, I mean, it'll still be effective, but tinctures are meant to be taken. So tincture, again, the dropper in the bottle, that's meant to put those drops under your tongue. Into your bloodstream. And then hold

them there, right? For at least a minute and i try to tell people to to get them to get to a minute because most people think two minutes is you know a minute is two minutes and they're not going to do it long enough a minute to them is really 25 seconds yeah and look at the world we live in right which also is a real good explanation as to why the gel caps are still so popular. Because it's instant. I can take it and I keep moving. But I like to do the tincture. I get up.

I'm an early riser. So it's me and the dog. We get up. I make his food. I give him his CBD. And that's when I take mine. And then I literally just sit down on the couch and close my eyes and think about my day. Like what are the three to six really important things I want to get done today?

A little mini meditation. Right, a little mini meditation. By the time I get done with that, it's like, all right, now I'll have my first sip of coffee and I'm off to the races. I'm up. I start my stretching. I do like half hour of stretching before I come to your gym and work out. Oh, great. I like that. Yeah. If I don't your gym and work out. Oh, great. I like that. Yeah.

Oh, if I don't, dude, this shit goes sideways pretty fast. I just don't want to do anything when I wake up except for just like be alive. Oh, man. I have like a few little rituals. I get up and I do get a drink of water or I feel like completely messed up. And then I kind of – I just start checking messages like immediately. I have to get a certain amount of work done before i can even touch a barbell or do anything because i'll just think about how much shit i have to do all day yeah yeah well you're pretty type a like

that right yeah i mean super i'm actually thinking right now about a million different things it's insane but oh you're not focused entirely on us oh no i am i am but shit dude i am like always like a scatterbrain a little bit. We all are, right? But, I mean, we're just byproducts of the world we live in. I mean, these phones and all this shit was supposed to make our lives easier. It's just made our lives more complicated and we're more accessible. And it's like anybody can touch us at any time, right?

So they think. Sometimes I have to try and remember, did that person, they sent, was that message in Facebook messenger? Was it on Instagram? Did they text me? Did they email me? Like, well, plus like with the level of like popularity you have, I can only imagine. You asked me about like who made my hats for the gym the other day on Instagram.

And I was like, this motherfucker, he should have just texted me that. Why would he message me that? I already have enough messages on Instagram. I was like, in my head, I was like, I responded to your story because you had the fucking hat on. No, I remember. I thought of it. I know why you did it, but in my head I was like, he should just text me or I'm not even going to respond. I will text you. I'll follow up with a text and an email. Yeah. I want to get some hats made. So thanks for reminding me. Well, let's talk about where people can find 7 Points CBD.

If they have any questions about CBD, maybe they can shoot you an email and contact you and ask you about it. Yeah, absolutely. Anything that is about Mike and the company, let's get it out now. Yeah, so you can obviously find us on Instagram. That's my

favorite social media platform by far. Same. So we are seven, the word seven, points, plural, seven points CBD. If you find us, you'll know it's us. Our logo is green with this really cool geometric pot leaf logo, which I didn't want, by the way. It doesn't seem like a pot leaf. No, it's not. It's actually really bitchin'.

I like it. I came up with the name because, and people ask all the time, why'd you call it Seven Points? Well, there's seven points on a cannabis leaf, right? And then, so I took the concept for the business, which was CBD for active lifestyles, right? So whether it's CrossFit or yoga or mountain biking or kite surfing or all these cool things that I love. And I took him this concept and he's a really cool guy named Tim. And I've known him for like 10 years. And I said, dude, you have full artistic license with this. This is the concept. This is what I want to do.

All I ask is that the logo is not a cannabis leaf. And what did I get? And I fell in love with it when I saw it. I was like, okay, you took something that I didn't want and turned it into the only thing I do want. Yeah, that's cool. And I get a lot of people love all that stuff, but that's not really why we're here. So you can find us on Instagram, 7PointCBD. You can find our website, 7PointCBD.com.

You can email us, info at 7pointcbd.com. That usually finds its way to me, and we'll get you the answers. I mean, we pride ourselves on responding to people's inquiries usually within a day. Typically, it's the same day. It all just depends on, you know, a lot of factors. Workflow, what's going on. Like, if you send me something after 10 o'clock at night, I'm probably not going to see it. But otherwise, yeah, that's how you can find us.

And so, yeah, please check us out. And if they want to buy your product, they can get it on both of those sources? Yeah, you can buy the product. I don't know if you want to do some sort of discount code for your followers. Yeah, go for it. I mean, yeah, we could do that. You have to put it up. You have to put it. I mean, yeah, we could do that. What do you want to call it? You have to put it up.

You have to put it up right away. I'll put it up immediately. Let's go Real Chalk, all capital letters. Yeah, Real Chalk. That'll be 20% discount on all products. And yeah, check it out. Cool. So yeah, didn't really think about that until just now.

But yeah, let's give people a little motivation. Check out our product. I'll make a little swipe up in my story, and's give people a little motivation. Check out our product. I'll make a little swipe up of my story, and you guys can check it out. Alright, cool. Yeah. Cool. Pleasure having you on the show. Thank you so much for educating everybody on all the things. It is my pleasure. Thanks for having me. Alright. This was rad. Alright, Chalk.

Over and out.