Barbell Shrugged - The Inspiring Story of a WWE Superstar and Serial Entrepreneur w/ Natalie Eva Marie  — Real Chalk #45

Episode Date: October 16, 2018

I’ve been friends with Natalie Eva Marie and Jonathan Coyle for years, and it’s unbelievable how much these two do. They’re some of the coolest people I know, and yet they’re still down to earth enough to send me a text to see how I’m doing or invite me over for a BBQ.   You might recognize Natalie from WWE's Smackdown LIVE in 2013, whose roster also features wrestlers like John Cena, or from the movie Inconceivable, which she starred in opposite Academy Award winners Nicolas Cage and Faye Dunaway. Natalie also had cameo roles on “Entourage,” “CSI: New York,” and “90210.” But don’t label her an actress just yet — She’s also a beauty and fitness expert with her own fashion and hair extension lines! She’s also been on the cover of literally every magazine and appeared in two video games.   Her husband Jonathan studied law before deciding to get his MBA instead. He also had his time in the spotlight — He was the face of several super-successful supplement brands, and campaigns like NIKE | UNBROKEN before he became Natalie’s full-time manager. He knows his stuff and he’s truly the brains behind the operation for this woman and all that she has going on.   It’s Natalie and Jonathan’s candor and passion that made them a blast to have as podcast guests. They have an amazing story to tell, and I can’t wait for you to hear it! Here we go!   - Ryan ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc_marie ------------------------------------------------------------------------------ Please Support our Sponsor @vuori- www.vuoriclothing.com - Use coupon code REALCHALK25   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged  

All right, guys, we got a superstar in our hands for this show coming up. I'm also really excited about it because I've known these two for such a long time and their lives were totally different at that time. So it's just so cool to see how much your life can change in such a short, short period of time. Natalie has been a WWE superstar wrestling with John Cena. She's been an actress. She's an athlete. She's very knowledgeable on nutrition and fitness. She owns her own brand that's in Nordstrom's. She owns sunglasses, denim, her own hair extension brand. It's insane. She's been on the E! Channel series, Total Divas. I mean, it's insane. Anything you can think of, this girl has has done she's even had the same producer as the rock

i mean she's that big of a superstar she's got four million followers on instagram and she's just so fucking cool you know she's just like one of those people where all these great things happen to them and you're like you know what she's fucking cool i'm so happy for her and her husband john is just the most dedicated human on the planet for making sure that everything with her is just the bee's knees and making sure that everything is going well. And he's just the best sidekick to have alongside of you. I mean, they're such a great power little couple. Great power little couple, whatever. They're just the shit. And I've known them forever. So I'm super excited you guys are gonna hear this show

and you're gonna love every second of it. You're gonna be so inspired and you're gonna feel like you don't really work that hard because she's doing everything. It's insane. Right now, I actually want to go work more or work a couple jobs at the same time while I'm doing this interview right now.

So let's get into the show. I hope you guys really, really dig it, and I hope you check out her Instagram and check out all the things she's got going on. She is an amazing person to watch on the daily and see what they're doing. Oh, they actually have their own YouTube channel as well. Why wouldn't they? And a podcast, so you guys can get all that information as soon as you get into the show. And here we go.

Before we get into the show, I would like to personally sponsor this podcast myself and talk about a few things that I have going on. I personally just made about 60 YouTube videos. Each video is going to link up with every day of a workout that I have in my hottest-selling e-books that are out right now. So I have one e-book where it's 30 days of kettlebells only. They are insanely hard kettlebell workouts, stuff that you haven't seen before. They're very much like something you do with a barbell, but with kettlebells. So the level of difficulty is very high. You're getting a great workout in and it's not any of that weird stuff that you see people

doing on Instagram, like where they're doing like the weird flows and like, it's just weird. I don't, I don't dig it. So I made a harder, more Ryan Fisher friendly on the floor type of training ebook. And then every day we'll have a link that goes to YouTube. So you guys don't have any questions at all. You'll be able to just watch the video. Um, and some of you guys will be able to just read it and know exactly what it is. The next book I have is the high intensity interval bodybuilding book. I basically took the acronym hit training, um, and, and then focused it more towards bodybuilding.. I basically took the acronym HIT training and then focused it more towards bodybuilding. So it's a lot of high intensity interval bodybuilding movements

with all that cardio and stuff mixed in. You got the fat burning and the muscle building kind of going at the same time. I wasn't really sure how that was going to take off, but it's exploded and the world is digging it. So I'm definitely going to make some more books like that. So I have the same deal going on with those. There'll be a link that brings you to YouTube and shows you an explanation for every single video. That way there's really no questions to really be asked. That one, you do need a little bit more equipment than the kettlebell one. Obviously you need some cardio stuff and you need some weights and a lot more stuff going on. But you can access both of these books on crossfitchalk.com. Click shop and you'll see

my eBooks right there. Those are my two hottest selling ones. There's some other ones on there, but those are the ones that are really getting the most traction right now and getting the most buzz. I also have a code right now for my online program. If you type in REALCHALK in all capital letters, you will get the rest of the CrossFit and the sweat programming that is literally all over the world right now. It's normally $20 a month. You guys get the rest of the month of October for free. So if you sign up now, the rest of the month will be free. Just code RealChalk. And that's on CrossFitChalk.com as well. And you

click Chalk Online, and then you'll see how all the little portals go after that. So I'm excited to be the official sponsor for the show. And I'm very, very, very, very excited to have my friends start talking very shortly here. So here we go, and let's do it. All right, Chalk Nation. I'm here sitting down with Natalie Marie, John Coyle. If you guys have followed me in my career, you've seen them come up quite a bit at different points. When I used to coach at another gym, I used to train these guys. When I opened my gym, they came over and they trained with us. I've hung out with them a few

times, probably several photos of different types of steaks, lots of meat. And now Natalie here, you have your own fashion line, which is now, is it in Nord in nordstrom it is so you can actually go on nordstrom.com we're only online for nordstrom and you just search nem my initials and our sunglasses pop up so you can find us at nem fashion store.com how insane is that to be on nordstrom we haven't even talked about this yet so we're doing it right now you know what we haven't i just saw it and i was like oh my god i know it was. That was so crazy. That's insane. Like our first retail is Nordstrom. That was like ridiculous.

Yeah, it's actually pretty crazy considering when I was 16, I guess you could say interned. I was on the fashion board for Nordstrom. So to see it kind of come full circle and to have a product in the store is really cool. And the crazy thing about that is that you have to get, basically get into Nordstrom's. Your product has to be specced at a certain level of like quality. So that was another thing that we had to basically like learn about too. So we had to essentially have our factory manufactured according to certain specifications with like certain chemicals were off limits and certain plastics were okay and certain metals were okay. It was really crazy actually. Yeah.

So just getting a product that was Nordstrom approved took a while. Not only that, but I mean opening up your own business. I mean obviously, Ryan, you know how it is. It's like super scary. It's crazy. A lot of stress and what if moments. And then not only that, but I get to be in a business with my husband which makes shit motherfucking crazier um but what's so cool about your guys's dynamic is like i mean you went to school to be a lawyer so yeah i dropped

out of law school and then went to a business school yeah so i got my mba instead of my yeah jd but now none of that really is applicable maybe the maybe the mba yeah so the what's it called the law school thing would have been trash. Well, actually, except for the fact that That's not true. I feel like you know I'm putting you over. As I was saying. Except for the fact that contracts. So what I learned on contracts in law school really, really

applies now. Because people are always trying to screw you over. But you're a full-time basically manager for your wife. Yeah, one of them actually. So she's got some big boys on that one so i basically i manage our businesses her entertainment career she has a whole different team for that but how cool is that for you to have something like the stress of it is like totally gone yeah because like we've talked off offset about like just you know different people that

kind of you know bad things happen at certain points and it's just nice to have someone that you could 100 trust all the time no for. Because at the end of the day, whatever is good for me is good for him. And that's, what's really nice because agents, managers, they're looking out for themselves pretty much, you know? And so it's very nice to have that knowing 100%, I could ask him and he'll give me his full transparency and honesty so that one, I don't get taken advantage of or if this sounds good, whatever. So that's really nice.

Because in entertainment, managers and agents, for the most part, they're just vampires, essentially. They just care about getting blood. So they'll suck the blood out of someone and just leave them drained and go on to the next one. Have you been in a particular predicament where they've written something in a contract trying to get it past you?

All the time. That was ridiculous. All the time all the time and then these are like people that you feel pretty good about and they give you a contract that totally fucks you and they get super like oh oh like because i don't go broadcasting my educational background and if you saw me you would not think in a million years that i had the background that i had so i think a lot of them they'll try it and then i'll be like well this is in perpetuity. Why would you even use it? Because they'll say, we have rights to her likeness and image in perpetuity, which means

forever, till the end of time. So I'm like, no, for six months after the end of this contract or for two months after the end of the contract. And then they kind of go, oh, wait, wait, how did you know that? And then they find out, oh, yeah, by the way, this is my background. And it's like, oh, yeah, maybe someone got this. And no, you maybe got the wrong. So then they all backtrack.

And it's like, get it together, guys. And that's one of the reasons why I married this man. That's not my wheelhouse. For everybody who follows you guys, it's pretty obvious who you guys are and what you guys are into. But on the Shrugged Collective and the people that follow us, I think it would be cool to do a short little story because your story definitely doesn't suck. You have a pretty cool one. Thank you. And I think it's just so rad how many phases you've gone through to get to where you're at right now.

So the very first stage was – I mean when you were working out at the old gym that I used to coach at and you were working out there, were you a superstar yet or not yet? Not yet. It was right before my tryout okay i'm the one that got her into that gym yeah he did okay okay this is good this is good this is good all right i'm getting all excited so so you're in the gym okay all right so how do you guys wind up meeting so i'll give my little version first and then jonathan can like you know tap in because he has he recalls it a little bit different, but base, but basically I was living in LA, um, kind of a bad time in my life.

Not, not that bad, but you know, I was living with my girlfriends in the same bed pretty much. So times were tough. And, uh, I had just created an Instagram. So I had, I remember exactly how many followers i had at that time as well as jonathan because his amount of following that i saw was like oh my gosh you know so i had 5 000 followers all of a sudden i see this guy like a few photos it started with a like on instagram um and i told my girlfriend i was like who is this guy and he liked weird photos like not you know the typical like not the ass yeah not a bathing suit photo

or kind of like the thirst trap photos you know um he liked uh a book that i was reading and i posted it it was the five love languages and i thought that was interesting like why would he like why would some guy like this photo and then another one was like me at church or something super random so then i go to his profile and i was like oh damn like who is who who is this dude you know uh i of course scroll through his whole like profile to see if he had like any chicks on his page or if he looked kind of like creepy and it was very much totally work out a little bit of nerd stuff, like from Blizzard, and food. So it was really good. And plus he was, like, jacked out of his mind, super tatted up.

And I was like, ooh, who is this dude? Like, let me like a few photos. And so I ended up doing that. And then we started talking back and forth through our comments. And then we exchanged emails. And then from there we exchanged numbers. And then we started talking about working out. And I had not gotten my wwe tryout yet i had gotten through the audition process so i was going through it then he brings up so wwe for those people yes for ww yeah wwe for those that

have no idea what i'm talking about it was right before my actual wwe tryout which is the world wrestling federation for women for no entertainment wrestling entertainment how dare you sir oh no right before my actual WWE tryout. Which is the World Wrestling Federation for Women. For, no, entertainment. World Wrestling Entertainment. How dare you, sir? Oh, no. Damn it. Clearly, Raya doesn't watch WWE.

Actually, I've never seen any of your fights. But it was, it used to be. I've seen the photos, but I haven't actually watched. For sure. I like the honesty. What used to be WWF, now WWE. Basically, WWF was World Wrestling Federation, but it was also the World Wildlife Foundation. And the World Wildlife Foundation sued them to get the rights to WWF. Oh, wow.

And so WWF then had to switch to WWE, which is World Wrestling Entertainment. But also Vince wanted to change it to entertainment because it is a entertainment factor as well but anyways so uh we started you know chit-chatting back and forth and then we started talking about CrossFit and so Jonathan was like yeah I'm super into it you should definitely try it and I work out at OCCF at the time um and I knew I went to college out here, so I lived out in Orange County for forever. And then I knew exactly where it was. And so we kind of went back and forth talking about that. And he was like, yeah, right, this chick is not really into CrossFit.

But he had no idea my background in the sense of, like, I love working out. I was an athlete all through college. Soccer was my sport. I thought she was one of the CrossFitting two. sport so what she's wanted a crossfit and chew um so basically after you know talking to him about it a little bit i ended up um walking into occf one afternoon when there was only two guys there was like kind of a um like the downtime like two o'clock or something so nobody was in there and they signed me up at like a sick deal dude they gave her like three months for 30 bucks what that's what I said to you.

I was like, she must be very attractive in person. So you found this out before you actually met her? Yeah. I told him. So then you knew like she's super hot. Totally. Exactly. But no, I hit him up and I was like, you know what? Thank you so much for all your information. I think it ruined some personal training too as well, which would be dying laughing. She's like, yeah, I got three personal training sessions too. So I hit him up and I was like, you know what? Thank you for all the information. Um, I don't really need to like meet up with you anymore. I basically am all dialed in. OCCF is going to take care of me. Thanks so much. And he was like, uh, okay. He didn't realize you actually really did want to work out. So that kind of changed my perspective.

So then obviously because it all is like Olympiclympic lifting and everything you have to take a course before you actually go into a class so that you don't injure yourself and i told him i was like oh you know what i'm going in i think it was like a thursday or friday night um for my first kind of uh class with tony yeah with tony and then, oh, cool. That was a character right there. He was like, oh, okay, cool. Maybe I'll see you. And at the time, I had no idea he was working overtime for Blizzard because they were getting ready to launch a game. Anyways, long story short, I roll into the gym.

And it was one of those moments where I felt embarrassed for Jonathan because I had not met him in person yet and i was going in to check into the front desk area but like i could see him out of the corner of my eye and he was trying to go up to do uh i was doing muscle ups right and then i saw her come in but it like distracted me while i was doing it and i like literally almost took my teeth out like i totally stacked on the top of the bar of a muscle up. And it was, and I saw it happen. So I didn't want him to know that I had saw it because I was embarrassed for him. Yeah.

And so I did one of those like kind of like tried not to look super awkward. Anyways, finally he gets down, he comes over and he's like, you know, nice to meet you. And the guy could not talk. Jonathan couldn't say two words where I was like, who is this person? I definitely panicked. He couldn't speak. It was the most bizarre encounter that I've had with another human being, especially after we had already been chit-chatting back and forth through email and text message.

So then I go, I do my class, loved it. Like totally was like, oh, this is amazing. Super. I got the itch for it. So then after class, Jonathan comes back to me and tries to talk to me again. And is uttering like. Blew it again. He's not even speaking sentences. You know when you get so nervous and like your voice can't project so it sounds real soft?

Like that? And I kept doing it. And I was like, what? And in my head I'm yelling at myself like, dude, what are you doing? Like what is wrong with you? of so nervous and like you you're just your voice can't project so yeah real soft like that and i kept doing it i was like what and in my head i'm yelling myself like dude what are you doing like what is wrong with you it was really so weird so anyways i get in the car and i'm like hey bye and then he ends up calling me i panicked i was like yo i gotta think of something so i called her not even really know what i was gonna say and i was like oh you know we should really go and get like uh and i looked over and saw mother's market i was like we should go get to some juice like the juice bar for you know your post workout recovery yeah go and get like a – and I looked over and saw Mother's Market. I was like we should go get some juice at the juice bar for your post-workout recovery

because it's very essential. You can't be driving back to LA. Glycemic index. Oh, like this was immediately after. Immediately. Immediately. I was like, dude, if she drives off, I'm never going to see her again. I was like the weirdest person ever.

I was creeping myself out how weird I was being where I couldn't even – I was like she'll never speak to me again. I think we've all been there at some point. It's so crazy. Maybe not that bad but like I've had some bad moments so he calls me and then he asked me to basically go to mother's for a juice i'm sure i'm like okay sure so we go we have a juice totally redeems himself great conversation super back to the guy that i was having a conversation with via text and email. And then after we probably had a juice and talked for maybe an hour. And then after that, I went back.

Well, also I played it super cool. I was like, hey, I'm going to – we're going to – basically I'm going to marry you. Oh, no, no. He texts me. So I'm driving back to my girlfriend's place. And then he was like, oh, yeah, just so you know, I'm going to marry you. And I was like, this yeah, just so you know, I'm going to marry you. And I was like, um,

this, this guy out of his, uh, yeah, I was like, this is super crazy. So then, um, we had a couple more dates after that.

And, uh, that's where I broke the news to him. Like, Hey, just so you know, I have this major opportunity that's coming up. I'm about to try out.

It's a four-week tryout to see if I can handle the in-ring physicality to become a WWE diva. Now they're not called divas anymore. They are now called superstars like the guys. But at the time to be a WWE diva. And he kind of looked at me like. I was like, why? Why are you doing this?

Yeah. You're a model in L.A. Like why why are you doing this yeah you're a model in la like why are you gonna do this yeah so i just let him know that just so that you know i didn't want a guy basically being like you know what i don't because if i got the job then i would be moving to orlando and he was super like yeah sure she's probably gonna get hit in the face once and then quit you know i was banking on it i was like you know what i'm gonna like basically choose my And he was super like, yeah, sure, she's probably going to get hit in the face once and then quit. No, I was banking on it. I was like, you know what, I'm going to basically choose my battles here.

I'm going to be super supportive, but she's going to get kicked in the throat once, and that's going to resolve itself. Little did he know that I have a little mini beast mode inside of me. So my first day of my tryout, I absolutely fell in love with it. Because, like I said, soccer was my main sport that I played through college and being able to step into the ring and put my body in just using it super differently than just, you know, on the field was something that I had been missing. really truly my dream job because not only do i get to be competitive again i get to work out i get to be an athlete but then i get to act and entertain so i get to become a totally different character and then get to go perform on live television and in front of hundreds of thousands and that's a real deal and travel and travel exactly when you're young is always the coolest thing for sure they perform live in front of thousands. For WrestleMania, you perform live in front of 110,000 people.

That's crazy. Yeah, that's insane. That's more than a big-ass concert. Yeah, big time. They basically took Dallas Cowboy Stadium and they added on extra to it to be able to accommodate everybody. Yeah, I went to an Eric Church concert at the Staples Center. I think it was like 50,000 people. Yeah.

Super insane. That felt insane. Feels crazy to be around that many people, right? 110,000, I can't even imagine. Yeah. So what happened even for that, I remember like it was yesterday. So I'm not even performing. I'm just in the crowd.

But we're walking down towards like by the ring itself. And even walking down towards the ring and feeling that like, I guess like energy, like all focused on one spot. You can feel that. Yeah. It's a weird, I don't know how to describe it, but you can literally feel the concentration of 110,000 people all focused in one area. I bet that's why it's so hard to retire from sports in general.

Oh, boom. Walking out to the football field, anything like that has got to be insane. And then now imagine they're cheering for you. Yeah. Or booing because honestly the electric, that feeling, obviously I was a bad guy, so I have to say booing because that's what they did for me. Well, boos are cheers for a bad guy. Yeah, of course. But that feeling, that electricity is something that undeniably you can't replace.

Like that adrenaline rush is just too insane. That's so cool that you got to experience that though at some point in your life that's insane oh my gosh for sure so that's that's basically how the story of how i met jonathan right before wwe and how that kind of like kind of took off for me so did you move to orlando we had we were bi-coastal so we had a place in orlando and a place in california i remember you, but I couldn't remember where. I felt like it was like New York I felt like you moved to. No, we were in New York a lot. That's probably why.

But I was in Orlando for, what, a year? Maybe. But I would come back here and there. And then you eventually got back out here. Yes. So how did that happen? So with WWE, how everything kind of went, my story with them is like I don't really believe i mean knock on wood because anything can happen but i don't think there will ever be another superstar that entered the wwe world the way that i entered it because so every so often they would have diva

searches and they would go to the major cities around the world and so they happen to come into los angeles of course and so after you know a couple audition processes and callbacks that's where I met Jonathan after that and had the four-week in-ring physicality trial to see if you could handle all of the in-ring physicality so then after that I was I got a developmental contract and all that really means is I always refer it to the minor leagues of baseball so like you're in triple- right? And you are training and you're working on your craft and hopes to get called up to the major leagues. That's what a developmental contract was.

You would go to Orlando to the training facility, which is now called NXT, which is now its own beast too. But you would basically train there, learn how to wrestle, work on your character, and then hope that you can get called up to Monday Night Raw or SmackDown. And so that was the contract that I initially got. And most of them it takes about two to three years. At least.

If they're fast tracking. And that's fast. Yeah, three years is super fast. And usually you're coming from like the independent circuits of wrestling, and then you get to the development. So you've had six years in the independent circuits. You get called to NXT. You're there for three,

four years, which is a fast track. And then you're on the main roster. So to get to a WWE main roster, it's usually about a 10, 10 year path and hitting a lot of like roadblocks. Wow. And how fast did you hit it?

Um, so I basically, my first day on the job was at WrestleMania. So she did it in four weeks. So I did it in four weeks. So after my developmental contract that i got um i got a call because i was living in los angeles and they were like um you know what will you go to kind of like a meeting audition but we can't tell you what it is for yet um but will you go and i was like yeah of course i mean what's another meeting for me? So I go and it's Buna Murray Productions.

Buna Murray who produced the Kardashians reality show on E! The real world road rules show. So I go into a meeting and I sit down with the producer, Russell, and he actually is still a producer for the show to this day. Shout out to Russell J. Yeah, shout out to Russell J. Thank you, buddy. Thank you for going and casting me. So I sit down with him for probably like three hours.

And it's just like a conversation just like we're having except all about my life. Like how are you raised? What's your ethnicity? Like all of these crazy questions. And I just hammer it back. And after that, he tells me, you know what? This project is moving really fast. So if you get it, your life could possibly change within 48 hours.

And I'm like, oh, wow. I haven't had this moment, like this feeling maybe twice in my life, that being one of them where I walked out and I was like, holy shit, I think I got this. I think I really did. I called Jonathan. I was like, hey, honestly, I think I might have gotten this project. And if I do, they said everything will change within 48 hours. So we hop in the car. I'm from the Bay Area. We hop in the car. We drive to the Bay Area. Jonathan meets my family for the first time. And this is on a Friday night. He meets my family for the first time. On Saturday, I get a call saying,

you know what? You got the job job and they bring up my hair color. They're like, but this time I'm blacked out because I just heard I got the job. So I don't even care what else they're saying. And they say, you, you got the job. And on Monday we have a appointment for you to dye your hair. And on Tuesday you're flying out to WrestleMania in New York. And from there, you know, it's taking off. And I was like, oh my God, I come back inside freaking out to my parents, like Jonathan, oh my like, oh my God, I come back inside, freaking out to my parents, like, Jonathan, oh my God, oh my God, this is insane. Not knowing exactly how big everything was changing, right?

Then on Sunday, Jonathan asked my dad for my hand in marriage for the first time. This is the first time he ever met my dad. That was the whole point of us even going up there. It was nothing to do with the world. And how long have you guys been together for now? I think like five or six weeks. Yeah. Yeah, something something really really short um so worked out obviously clearly so so um uh that went well obviously uh i'm mexican italian so i if i made my mom fall in love

with jonathan way before any of this. So she knew about Jonathan way prior to him even coming up and like asked for my dad's blessing. And she knew I was going to do it too. Yeah, totally. So anybody that's Mexican-Italian out there, you already know if you get the mom, she's El Jefe. So she really was able. She fell in love with Jonathan immediately and knew he was like so good for me that they were all for it. So then we leave there.

Monday, I'm in a salon putting like red highlights in my hair. Tuesday, I'm on a plane to New York. As soon as I land, they see me. They're like, oh, my goodness, your hair. It's not red enough. Like you need to go platinum blonde. And they wanted me to dye my hair just because there are too many other girls that had dark hair on the show. So they didn't want me to get basically misplaced and confused.

Yeah, exactly. So then on Tuesday, WrestleMania is going on. This is the pilot for Total Divas. And that's the reality show that ended up you know taking place was so let me interject real fast so literally within 48 hours she got the total diva show which then had them bump her immediately up to the main roster so literally within four weeks she went from zero to main roster to being on live tv to being on the wwe main roster and then also to be on a hit tv show on e in literally like

four weekends yeah that's the same so back to your hair sorry no no i wanted i wanted to set the yeah it's even telling the story it gives me chills because that doesn't happen you know like there's people that have spent 10 years that just got on the main roster like yeah and so i assume a lot of people didn't like you in the back. Oh, no. Like when you would get dressed, people would be like, who the fuck is this bitch? Totally.

Yeah. I felt definitely, and especially because at wrestling, it's definitely its own kind of... It's culture. It's like CrossFit. Yeah. It's its own culture.

Yeah, and which I totally get, and I totally respect that, and that's one thing where I'm all for it. Imagine if someone just came out of nowhere, not even out of nowhere, because CrossFit kind of does have that it imagine if someone was like a like a phil heath right he was a professional bodybuilder he was kind of known for that one thing and then he came in and one year like took third place in the games it would be weird yeah yes what the hell

that's weird like it would basically call into question a lot of stuff about people's performances and they've been dedicating their whole life to crossfit and this guy just out of nowhere not even that's not even his deal doesn't even care about it comes in in places in the games it would be weird yeah so i get why they were weirded out by it for sure i would be too yeah yeah so it was i definitely got like you know i guess you in wrestling we call it a lot of heat um because it was just like who is this brand new girl out of literally thin air and now she's just like kind of transplanted into the main roster i actually didn't know like the details of that and like i feel like i've had so many points in my life where

i was like holy shit like shit's about to be different that's like really different no i know and it's so crazy when i say the story back because i'm so like wow looking back on it how crazy like you know god really just went ahead and made some miracles happen for me. And then it just kind of escalated even further because once we were, once I was really in it and we were filming total divas and, um, doing the whole thing, then Jonathan and I were like, gosh, you know, if I could, cause I've always loved entertainment. I love movies. I love TV. tv i just i really love it all so we put out in like the kind of the universe and like if i could get signed with an amazing agent if i could get signed with the rocks agent it would be amazing right so then jonathan does you know his research

and he figures out who his agent is and it was was like, wow, if I could get in front of Brad Slater, that would be amazing. And we're thinking like five years down the line. Yeah. That would be awesome if in five years we could get on his radio and maybe have a conversation about making a transition. Totally. And obviously at that time, Rock is already filming a bunch of motion pictures. So he wasn't on – like he would come back periodically for WWE.

So he came back for like a wrestlemania and a couple other events so it's not like we were thinking like oh maybe i'll bump up bump into him backstage and then we could have a conversation it was none of that because that wouldn't even that doesn't happen because he's already he's already made the transition to hollywood and entertainment on that side so So we were just like, you know, casually talking about it. Um, and that's another reason why it's nice to have business with your husband because I'm able to kind of like bounce off like crazy ideas and stuff like

that. So anyways, I'm at, um, I got my first cause I had red hair. So that's where all red, everything came about. Um,

and I'm at a photo shoot for it. And then all of a sudden, uh, human resource for WWE or WWE PR, um, caused me up. And then all of a sudden, a human resource for WWE, or WWE PR, calls me up and is like, Eva Marie, because I went by my middle name on WWE.

Eva Marie, you know, will you take this meeting with Brad Slater? He's, he's getting better and better. Yeah, it was literally insane. So that was another like, holy shit moment you know and then

we end up going and having a meeting with brad and um everything went super well and then i ended up signing with wme and having the same agent and then that's how i ended up getting my first movie it's just like really really crazy like how everything kind of went that quick from zero to a hundred like yeah yeah that's crazy yeah i'm ready for more zero to a hundred though yeah so now you transfer out of wwe yes you made a move so you made a movie yeah so that's kind of how the transition happened so um i did six seasons of total divas um and then i ended up getting my first motion picture called – everybody actually can watch it. On Netflix. On Netflix right now.

It's called Inconceivable. It's with Nicolas Cage, Faye Dunaway, Gina Gershon, and Nikki Whelan. And that was the first film I've ever done in my life. And once I booked that, we kind of had a little kind of I guess you could say powwow. You also booked action number one as well. Yes. I booked two back-to-back. But when you're in WWE, you're on the road 290 days out of the year.

And it is – I mean, these guys are stone-cold athletes. They really truly are. I mean, yes, there's no – you're not trying to hurt one another when you're in the ring. But your body goes through oh yeah i can't imagine insane like i mean imagine after car accident yeah how much we weigh right imagine a 260 pound man getting lifted up above another six foot five man's head and dropped onto a ring it's great yeah so to really do that you have to be super fully invested. So it's really difficult to try and do both, especially at the very beginning.

So it kind of came down to my agents and manager and everybody was like, you know what, let's go ahead and put all of our eggs over in the entertainment basket and then keep my relationship with WWE still super solid so that I can come back for a pay-per-view or a WrestleMania, but I won't be a full-time talent anymore. So I thought, okay, yeah, that makes sense. And at the time, I had to dye my hair from red to black. So we just kept it black at that time. I mean, now it's purple now.

But we kept it black, and time i mean now it's purple now but um we kept it black and then that was a year ago yeah how long did you do wwe for four years okay that's a good amount of time yeah four years and then a year ago in august is when i officially um kind of made the transition from wwe into movies and fashion it is weird seeing you with purple hair. I know, right? I don't think I even saw you with black hair. I've only seen you with red. Really?

I don't think I ever saw you with black. No, yes, you did. Yeah, you did because we did a workout video here. Oh, yeah. Yes, with Janet. Yeah. And I had black for sure. So that's kind of like the cliff notes of how quick kind of everything happened, and the only

reason why I chose to go with red hair, honestly, was one, I got told, you need to go platinum blonde, and I was like, there's no way, my skin tone, I was kind of orangey blonde in high school, it's not gonna be cute, there's no way I could do it, I was listening to Rihanna, her album Loud at the time, and I was sitting in the chair and I was like, you know what? Let's go Rihanna Red. Let's do it. And so looking back, I had no idea at the time that was probably the best business decision I ever made. Oh, yeah, because you popped so hard.

Because I was able to stand out and be immediate. Like, okay, who is this new person? Like, completely. And it turned me into a whole new persona and character. Which I think really is the name of the game when you're stepping into WWE. Or anything kind of like that. You want to be a character. You want to be, set yourself apart from somebody. And so, I think that was something that I did on accident.

I had no idea that it was going to do that for me. I just wanted to go kind of something bold and different, and then it worked out. Yeah, it sounds like the chips have been in your favor the whole time. So I feel like you just kept making the right moves. I mean, I've been there. I've made some moves that I didn't even think were a good idea, and then they wound up just being the best ideas I ever had. Yeah.

I made some pretty poor ones too and like all up to – Oh, totally. You have to make those. Totally. And everything up to my WWE tryout I have to say was like poor decision-making in my life where honestly I'm like God heard me because I was at that point of like what am I doing? Like where is my – I finished school. I had a business degree. I wanted? Like, where is my life? I finished school. I had a business degree.

I wanted to be a professional soccer player. That didn't happen. I tore my ligaments in my ankle. I wasn't using my business degree. So it was like really at that part where I was like, God, can you please like help me out? Like help me out. I had lost my place. Like just not the best place.

And I was just like, give me a sign. And he threw me a touchdown because it really panned out. That's so awesome. I knew quite a bit, but I didn't know that much. Because for those of you who don't know, I've been around these guys for a pretty long time. Been over their house and eating food and different things. I've known you for close to 10 years right man that's dang you guys are bold because i've been when you first met me i was like 25 i'm 32

right now yeah maybe i was 25 it's like seven years then yeah yeah wow i just turned 32 no and i had a similar situation like i wasn't using my degree i didn't have a job anymore and i was like laying on you know these people's couches – at the time, they weren't even my friends. They were people I didn't know. Wow. I was at the gym and this one girl was like, you can stay on my couch. And this other person was like, you can stay with me. And I was like, oh.

I don't even know you at all. Yeah. But I guess I'll do it. It's really the only thing I had. But yeah, so now you start going into that. So now you're going into the entertainment industry, which I think is super cool. Like that's another great avenue. But then all of a sudden I'm following you guys.

I come over for a barbecue one day and I see like just clothes everywhere. And I'm like, wait, what happened? Now there's a fashion line. And I'm like, that's got to be hard because everyone that I've talked to like in this space – I know a lot of people are trying to do fashion lines. And usually they always tell you, all right, dude, like if there's anything that you're going to do, please, please, please, please, please don't do a clothing line. Like they always like strongly encourage you not to. That and restaurants are the two where they're like just don't do it. It's crazy, right? So obviously somebody has to do it and someone has to succeed at some point.

Otherwise, we would never have any cool clothing brands. And you guys are killing it now. Trying, trying. I mean, you're in freaking Nordstrom. It's pretty sweet. And then now I'm sure you guys have other things that you're getting close with, I'm sure. I haven't talked to you about it, but I'm sure there's other leads coming on. And then like what made you want to do that?

So I think at heart, I've always had that like entrepreneurship in me of just like i love being my own boss i don't like being essentially told what to do um not in a bad way like i could totally take criticism or direction but i just wanted to build my own empire and we were sitting around one day and jonathan was like i was like i want all was like, I want to own my own business. I want to own my own business. And he was like, well, what do you want to do? And so I'm like, I don't know. Um, maybe close. And then he was like, okay, let's do it. So then this is where, you know, Jonathan and his smarts comes in because he was able to create, you know, because from my perspective, there's, well, there's kind of three things going on when it comes to

like revenue streams the first is i have a beautiful wife who wants to be involved in entertainment so the first thing about that is like okay i never when you hear all these scumbags out there and it's in the past year it's actually come out even more so i never want her just for that one area i never want her to be in a position where she feels like she has to compromise on her values in order to like make money because money is tight or an issue right so that's one thing that i enjoy about having your own business when you have your own business and you own a business no one can ever fire you so you're in the fuck you position you're making your own money that's like you

you're not a nike can't drop you wwe can't fire you someone can't hold something over your head right and you only make as much money as totally right so by so yeah i look at it like so our our outside businesses are if she wants to do entertainment then these outside businesses are the safety net for that she can walk and do a thing with the producer and he can be a creep and she's like fuck you i'm gonna go i got my own i don't need this job i want to do this i don't need it so that's like one of the reasons behind it the second is that just generally like you we want to have at least three or four different revenue streams just because of how the economy is this day like there is no you do it yourself you got a gym you got your online programs you have the podcast you have to because if one thing gets hit you don't

want to be ever how we talk about we were sleeping on couches i was sleeping in my car she was sharing a bed with her girlfriend like i feel like for us now and i know you can relate because you're doing the same thing once you've been sleeping in a car you never want to be sleeping in a car again yeah so that's kind of the reasoning behind like she's like i want to create a business i was like dope let's do it i think it's crazy too when you start making money like what you actually do with it it's like always something I always think is interesting. Like you can tell like when someone first starts making money, they usually always buy some dumb ass shit. Totally. You know?

And like for some reason, like I have enough money to probably buy like, you know, whatever car I wanted. And I bought like the same Tacoma that I had, just like a newer one. Yeah, the dope ass. I remember just being like, dude, should I buy like a dope ass sports car? And then I was like, no, it's fucking dumb. And then I started like really – like I actually thought about it to the point where I was like, okay, this is something I can do. Should I do it? And I started like actually thinking like a grown up and I was like, okay, so I buy it.

I drive off the lot. It's worth this much. Yeah, yeah, yeah. Someone might think of me in a different way and i might actually lose money because they might think that like i'm a douche totally and then like this could happen that could happen and i was like wait it's not i was like who the fuck is ryan fisher it's definitely not the guy in the ferrari yeah yeah yeah yeah yeah i already know it's bad so then i'm like oh wait how do people make bad decisions like this and then it just keeps like going back and forth and back and forth and then yeah back back in those days like i for sure would have just bought

something ridiculous totally done something stupid and now like i don't think i'll ever not have enough money saved for like years of my life like if like if everything just crashed down i would always make sure i had enough money in the bank to make sure i was like okay dude we're super all about saving now too. It's like crazy. No, it's funny. So the more money I make,

the less shit I want. Yeah. I almost don't want anything. You know, like when you hit, you have like those friends who are like super rich and you're like, he's so cheap, you know?

It's like, I kind of get it. Like, like I'm not, I'm never, I'll never be like, I'll probably never be like that. Like some of these people,

but like, it's just crazy. Like, I'm like, Oh, I kind of get it now i guess we spend our money on food like totally yeah we don't you're like us you don't drink we don't drink so there's no like wine it's just like oh ribeye yeah i'm gonna get a prime

ribeye oh dude people comment all the time on my stories and stuff like you spent a hundred dollars a day at like whole foods or whatever and i'm like even if i did it still doesn't equal your weekend that you went out with totally with your beers. It's really, we talk about it all the time. And obviously it's kind of funny because our, what we spend our money on is seriously food. Yeah. And we'll go out to, this is the thing that trips us out. We'll go out to dinner to like, it doesn't even need to be a Mastro's. It can be like a, like a, like a second arc, right?

Which is opening on the peninsula right now, by the way. Oh my God. They have a whole new location. Oh now, by the way. What? Oh, my God. They have a whole new location. Oh, man. You've got to try that out. Oh, my God. For those of you who don't know, Ark is like that burger that I always post. It's like a foot tall.

It's insane. He introduced us to it and it's like our favorite spot. It's pretty insane. But, okay, so for example, it's expensive but not like master's expensive, right? Yeah. So we'll go there and for the two of us, it might be like what? Like $140? Does that sound about right? Yeah. Yeah, so for two people, it's expensive. We don't get, right? Yeah. So we'll go there and for the two of us, it might be like what? Like 140 bucks?

Does that sound about right? Yeah. Yeah. So for two people, that's expensive. We don't get one drink. Yeah. So imagine now if we had like, let's say two, three drinks each. 250 easy. Easy.

Easy. And who's doing that? And then they're going out to a bar afterwards and spending another $500. Yeah. It's crazy to me. Yeah. It's insane. Just to have sex with a girl that you're not going to remember anymore.

Just for a shot at it. just for a shot just for a shot you have to have another follow-up date because you can't remember what happened oh my god it's crazy so true yeah it's so true so the amount of money we spent on food is obscene so now but i think that's but i think that's also too why that's the hustle i mean in s3 is super there like if i had if i had gotten say wwe at when i was 24 or 23 there's no way that i would have been able to handle it at all because you know clearly if you had met me let's say three and a half years prior, we never would have worked out. You'd be like, this guy's a douchebag. Yeah. No, for sure.

And that's why also too why having multiple revenue streams is so important is because we've all had nothing or nowhere to stay. So then it's like, oh my gosh, we never want to get back to, or at least I never want to go back to that spot again in my life. So then that's also why we wanted to create a business and why NEM fashion came to flourish because it was like, okay, what can we do to create another revenue stream? So then it was like, okay, let's do fashion because obviously I love beauty. I love hair. I love clothes. Um, and it just made the most sense of doing something that I really enjoyed. So then NEM Fashion was then created. And then from there, we had no idea that sunglasses were really going to be our kind of niche into the market. Because like you said, clothing is super hard.

There's so many boutiques out there. And it's one of those things where it's just a hard, hard business to kind of start. Is it like a who you know type of thing though? Or is it literally there's a bunch of other things going on? There's so many factors into it because of like where you're getting your clothing. And like if you have a wholesale team, wholesale is really truly important when it comes to clothing. But also now because we live in a social media era that a lot of it is marketing and influencers

and that costs a lot of money. So yeah. So here's, this is kind of the, the Cl costs a lot of money. I was going to say, it's got to cost $10. Yeah. So this is kind of the Cliff's notes of how we did it, kind of the strategy behind it. And we're coming from an unbelievably advantageous place, right? We have her. She has a brand name. She has a social following. People know who she is.

So we started essentially an influencer brand, right? We built the brand purely off of her, purely off of marketing to people on her social media accounts. I'd say, actually, I know because I can look at and see the stats. 90% of our sales come directly from her social media. That's crazy. So for most people, so here's the thing, right? It could look like, oh, you guys are rock stars. You guys started a business and it killed like, what a genius.

No, I'm not a genius. I just had essentially the most, I basically started with a rigged deck of cards, right? Because the most important thing is the marketing. How are people going to find out about your brand? And that's why most of these brands die because they're having to not only buy the product, package it, send it, all that cost. Now they have to try to like either gift it to people, give out, which is costing them money, or pay for posts, which costs money.

Well, we started off with a market base right there. So we got to skip kind of how she skipped from the indies and right to the main roster. We went right to the main roster when it comes to sales. So ours is a really different case study. So for the example, the normal person out there trying to start a brand, it's going to be a lot more difficult for them than it would be for us because marketing is going to kill them well not only that i think too i we come from the reality space as well from like total divas and wwe being on the e-channel was really helpful because i try to be as authentic in myself as possible and let people

see like you know the real side of me even like the kind of like dark side as well because obviously you know nothing no no one is perfect and we all have like our own it's unrelatable too totally everything's perfect all the time for sure yeah and and having just like the inner demons or whatever it is that you deal with so then being able to have that kind of start and then being able to really showcase the brand. And we truly started it from our apartment in – Skyline. Remember where you helped me bring my barbecue? Oh, yeah.

That's what you're talking about. Yeah, yeah, yeah. Like I said, me and Ryan have been friends for over seven years. Yeah, and then – This guy helped me. This is the kind of friend that I can call and be like, yo, bro, I'm buying a barbecue. I need to help barbecue. Yeah, I need you to help me load it up.

Totally. And that's exactly where you were like, oh, my God, we had clothes and racks and all this craziness in our apartment. And we did that because we didn't have the means or we didn't want to take the risk of trying to open up a warehouse at the time to keep our costs as minimal as possible. And that's where Jonathan comes in because obviously I'm always like, yeah, need like this and this and then i'd be broke um and that's also another thing is like always always over our overhead to keep as like slim as possible when you guys are starting out with a brand anyone listening that wants to do it do not fall into the trap it will literally eviscerate you out the gate comparing yourself to other brands oh totally it is literally that's the biggest way for you

to blow your money and to go out of business because you're going to look at like a revolve and be like, oh my God, they're giving, you know, whatever XYZ person stuff and they're having these parties

and we need launch parties and we need this and we need to have XYZ and money, money, money, money, money because it looks dope. They're presenting an image. It looks amazing. Well, revolve is a billion dollar brand.

And they've been in business for like 15 years. 15 years. People always forget that. They'll look at brands that have been around for like 15, 10 years and be like, oh my god, they're killing it. We need to be like them. It's like, no. You need to buy five items.

You need to sell those five items at a profit. Now buy seven items. Now sell those seven items. What's your median age group? What's your age group of people who buy your stuff? So it's anywhere from 16 to 35. Yeah. We have a really – it's female.

We have an amazing – we have basically the best demographic. That's another thing too where I set a loaded deck. She came from, yes, WWE, but also E, which is like the killer for our demographic. It's basically the majority of them are 14 to 35 is the the demographic for the e-demographic i was gonna say though if you were like a higher demographic like for like once i turned like 30 i felt like brands to me like i had to know the person and the company and it made such a big difference to me like i'll buy patagonia stuff all day because i just love like what's behind that and like it's just so cool to me.

And even like a new brand, like I'll just be like, who is it and like where does it come from? It's so true. You know what I mean? I'm like that too. So like if that's the case, then like your fashion line is rad and you have two – three million followers or something who – Four. Four. Okay, sorry.

The who's canning. The who's canning. I haven't like looked into this in a while. How dare you. No, I'm just kidding. But I made a post actually on my Instagram the other day and I tried to tell people like if you guys want to market something, everybody has something to offer. Oh yeah, I love that post actually. Everyone has something to offer someone.

I had a friend in here who had 10,000 followers and was making like $20,000 a month on her nutrition stuff. I know people who have a million followers and don't make $20,000. Totally. her nutrition stuff. Wow. You know? And like I know people who have a million followers and don't make $20,000. Totally. Totally. They'll make $10. Yeah. You know what I mean?

So there's like something to be said there for like who you are and how you portray yourself and the quality of content that you're putting out. Yeah. And like are you real? Like are you relatable? Like all these different things. And I feel like if you had a pair of sunglasses that I really, really liked would just buy them because it's yours you know what i mean and i feel like that holds like so much weight i think so too and that's 90 of your sales are coming from that

no for sure you know what i mean yes and like and our price points are high our cheapest sunglasses 65 dollars or our average one is 90 so 90 and 65 so it's not a cheap yeah it's not a cheap product but also too what we really wanted to do was there's so many expensive designer sunglasses right you know you have like your dior your chanel and then you have really really cheap sunglasses that are like 10 999 or 1999 and so we really wanted to use the same material and quality as like a chanel sunglass and that's why our specs had to be so high for Nordstrom. So we get a lot of our stuff done at the same factories at Chanel. What's it called?

Dior. Now, some of the stuff does get made in parts of it. For those guys, it does get made in Italy and stuff. But a majority of it is not. Really? We have the same specifications. So here's a crazy thing. This is the type of stuff I love same specifications. So here's a crazy thing. This is the type of stuff I love.

Okay. So here's something cool, right? Let's say, for example, I'm not going to put any brands under the bus, but let's say I'm like Jim's sunglasses. I'm a designer's sunglasses, right? And I want to have the like made in Italy. I just order all my stuff from China where it comes in almost always assembled and then just have a couple people in Italy

screw a couple things on. And now it's made in Italy. Which is crazy. And that's not all of, obviously, that's not how... I'm not calling out every single brand, but that was given to us as an option. Oh yeah, if you guys want to do it, if you guys want it to be made in Italy,

you could do this. Because that's what these big designers do. Can you do that with clothing brands as well? You can do anything. You can do anything. One of the tags is made in Italy do anything yeah it's really really crazy but that's also why we wanted to basically give a high quality sunglass with the same weight and material but not at like killing killing your bank by having to drop 500 or a thousand dollars you know so that's why we wanted to keep it in between like a 65 and a 90 range so that it's you know right in the middle and the specs are the exact same as like a dior like no

joke no bs on that so you basically we just we wanted and that was her because i was a little more let's do you know let's get them made for a little bit less and we can sell you know and she's like no i want to be high quality because her name's attached to it her name's on the thing so she wants if someone buys something with her name on it kind of to what you're saying it's you're buying her you're buying not only her name but also her word so she doesn't want to sell dog shit yeah and then also too is like any anywhere i go or if i'm doing meet and greets or anything like that and people like show up in the product or want me to sign the product i want to be super proud of that you know and be like super stoked to not only see them in it but also if i don't

want to wear it why would anybody else want to wear it so i love the sunglass and like all of our sunglasses are custom made so that was really where we ended up like our niche i guess you could say in the in the fashion game and custom made means that like they're designed by us and our in-house people yeah like we just go let me get like sunglass number 45 and give us 5 000 of them yeah designed has to go through tests specifications the whole nonsense yeah so we just obviously like i was wearing like orange ones today um and we just dropped like a new color for october so obviously orange and black um and i and then we have a blue a brand new blue one coming in like so many new colors that are dropping this month as well as in November. So then that's also to where listening to our fan base is really important, too.

So they really fell in love with the sunglasses. So then now it's just like really creating multiple different styles and colors that they love so that they can continue to rock the brand. You know, and I think at that price point, you could buy a few. Yeah. No, for sure. Buy a pair of Tom Fords or a couple grand in the bank. Yeah. No, dude, it's crazy.

Yeah, it's really insane. Well, if we're speaking business, what I really like about your business model, besides having the gym itself, is it's digital content. Yeah, the online deal is 100% profit way to go i've been preaching that up for sure yeah genius the thing that is hard is you have to spend the prior 30 years of your life doing doing something that yeah makes people excited about it for sure you know what i did that i because you said like you know making the red hair was something i did that i didn't even know

was gonna be the biggest thing you might remember, but I was probably the first CrossFit gym who opened that people were really, really excited about. Like I created an Instagram and I was like, Hey, I just dropped like 30 grand in Olympic plates. I just dropped like another a hundred grand on like equipment for this or that. And people were like, Oh my God, this is going to be insane. It's going to be insane. It's going to be insane. And then like my first day I had like over 100 members and then like my first year i had like over 300 members and like the entire time everybody just wanted to know what we were doing in the gym and i never one day posted the workout on the website yep every gym in the world worldwide every day would post their wad every day and it was like it's like kind of a dick measuring

contest like oh here's our wads like this is our programming you know like everybody was like really proud about their programming and they would always have conversations about you know oh i follow so and so or i follow so and so and then people would always be like hitting me up on social media like dude i would totally follow your programming if you just posted it and i was like i can't because like there's so many like we have 24-hour fitnesses around here that have CrossFit-style gyms in them. I don't want people to just kind of take my programming. It just felt strange to me. And everybody would call and email and ask what the workout was, and it drove me nuts.

And then one day I was like, you guys want to know what the fucking workout is? Come in. It's $20, and you guys can can sign up and you can follow us and like and i remember i wanted it to be like 100 bucks so bad you know because i was like i spend so much time making these it's like six or seven hours for a week so like the end of the month you're looking at you know like 40 plus hours of just like me making workouts and staring at a computer screen and i was like 20 just like doesn't like someone else talked me into making it $20. And I was like, fine.

And I was like so mad about it. And then I did it. And then like literally like the first day I opened it up, I had like 200 people that like started following it. And I was like, holy crap. I just like doubled my salary. And then like – which was crazy to me. And then like other things that happened in between then. But like it was one of those things that I didn't even know.

By not posting the workout, I was actually building up so much anticipation that when it actually came out. And then actually what was even cooler was it wasn't like I was like everybody else. Like it actually – the workouts were so cool that people still every single day someone's probably tagged me during this interview and it's like I love these workouts you know and it just kind of like snowballs into it because if you follow me like I barely ever even talk about it like I rarely am talking about the workouts like it's very like I'll throw it in there and I'll throw deals and stuff but I'm not the guy that's on there every single day is like by my workout to the end of my workout at the end of my instagram post like every day like and here's the thing listen for anyone that also myself and natalie we also sell fitness programming and all that i will tell you right now ryan his programming

even though we sell a product ryan's programming is so good and so legit like if anything for example let's say i were to talk to someone who was like, listen, I need to be, I want to be an athlete. Like I really want to be, that's what I want to do. I would be like, go to Ryan Fisher. Even over, over myself, I would say go to Ryan because I've trained with you for seven years. I've watched you for seven years. And we're talking to someone who like, for example, me, I go off and on. Sometimes I'm like, it's like do as I say, not as I do. Right? Sometimes I'm walking the walk.

Sometimes I'm just talking the talk. Yeah. Ryan has been consistent for as long as I've known him. Everything he tells you to do, he's doing himself, which is crazy because I don't do that. I can tell you that right now with a hand on a Bible. I'll tell you guys stuff that will work very well for you, but I like i don't really feel like doing that today you've done it at some point at some point yeah yeah but right yeah yeah totally and ryan has done it consistently for seven years and i would say between you and joe garcia 90 of what i know is from you the two of

you you guys are programming i basically use your programming as my template for the programming i do for the programming i do for the girls 100 like i have no problem admitting that yeah so if you guys want to go to the source i mean everything is taken from somewhere right yeah but your programming is really good i have like a very unique style it's really unique and it really really works like the most shredded i've ever been in my entire life is when ryan was training me here at chalk and you're no joke you're actually doing the sweat classes the sweat classes which is what actually is exploding on my thing is the sweat yeah but me and natalie would come in and do sweat and it's funny we were just talking about

it now i'm like you know what like i'm trying to do other stuff right now and it's just not working as good i'm like i need to come in i miss you no for sure what's up jonathan like so how much um this is an interesting topic so how much um like nutrition or workout stuff do you guys is it a significant amount that you guys give out because i don't see you guys post about it very often and i i just want to let other people know like how much business you can actually get when you're not begging for it on a daily basis and like and how like much of a turnoff is that you know what i mean like i love following gary v but if i hear him say one more time you just have to fucking grind and do this and that i'm like i'm like all right i've heard everything you've said 700 000 times and i've had i've had other

people that i follow that every day they're trying to promote something like maybe like simian panda or something like that okay listen we can talk about let's talk about this this will make it easier we can talk about my past with what's it called with fitness, right? Yeah. When I was with Shreds. Yeah. So when I got signed on to Shreds, I was – Which is a humongous company, by the way. Humongous. That is no longer around.

It's gone because they did exactly that. So what they did is they essentially just shoved down your throat every single day. Tacky. Tacky. Tacky. And as an athlete, like honestly, when I came in, when I got signed with Shred, and listen, I'm going to tell you right now, I do not regret it. I go back and do the exact same. They paid nasty.

Yeah. They were paying great. It was worth it for me to almost like tank my brain in fitness for the amount of money I made off of it. Well, in the beginning, I remember just being jealous of everybody that was part of it. I was like, damn, it's fucking crazy. We were making a ton of money. Yeah.

So I basically, I essentially- And you guys are superstars. Like they, you know, helped blow up social media. Totally. It was a really really a weird time. But here's something which is the difference. I essentially traded my credibility in fitness for that short-term high amount of cash. Your credibility in fitness is still the exact same.

Dude, so – If not getting better. I did a small thing with Bang Energy, with VPX. Oh, okay. Do you remember that? Yes. So I was doing the bang stuff and i literally one day i quit and i was like i can't do this anymore because i feel like a douche

totally and it's not even i feel like a douche like it's just not who i am yeah i can't sit there and hold the can like this or do a video and like zoom in on the can three times and crack it open twice and like that shreds it too where it's like let me just be organic with your stuff it would sell so much so much better they have these stupid stupid stupid things i mean i went from being like a like a crossfit athlete to standing with a fucking shaker cup and a gym bag and being like hey like what the hell is that that might work for the chicks but i feel like for the guys it's just so bad yeah no totally i'm with you i'm with you 100 but the bottom line is talking about people that are listening to this that want to be in fitness or whatever, Ryan's business model is way more sustainable than my business model was.

Because now he is still – if anything, his credibility is more in fitness because he hasn't been shoving it down your throat. You know that if he's selling something, it's legit. Whereas, example, when I was selling something, it was like, yeah, the products are good. I actually did – so Shred's products I did like. Yeah. But the marketing, how we marketed it was so like wow i wouldn't even believe myself have you guys talked to arvin at all i have doing good i have not yeah yeah he's still doing his thing what is he gonna do next i have no idea because i always see him like on instagram he's like all right i'm

getting ready for my next move getting ready for next move i'm like what the fuck is it what is it what is it i mean i would i would bet i would bet on arvin always because he – Oh, I'm sure that whatever he does, he's going to do well. Exactly. Exactly. I'm sure he learned a lot from the whole shreds thing. Yeah. And I'm sure whatever he does next will be like 2.0 and I guarantee it will kill. Yeah.

And you know what they always say, like especially anybody that's an entrepreneur, like true at heart, if they build up a business and it fails and it falls and it like – It usually comes back stronger. They usually come back. Whatever he comes back with next. You know what I mean? That's what I'm saying. If you've done it once before, you could do it again.

I would be watching Arvin for whatever he comes through next whoever he comes through next is going to be hard i'm just putting that out there i don't even know what it is i'm like excited yeah me too like i want to see what it's going to be exactly and i think when it comes to like promoting certain products and because i feel like for me personally i have my hand in so many different things that i have it would be a disservice not to promote or talk about them or else nobody would know right because then of course like there's certain things i feel like over promotion of course which i totally i fall into that as well and let's there's there is a totally fine line with like over promotion to the point where it's like okay okay like we get it

and then there's also giving like knowledge knowledge of this is what I have out and this is what I'm doing in a nice way. But here's the difference with that. And let me tell you why there's a complete difference. You're talking about a product that you put your money into. You put your time. I'm pointing at Natalina. You put your time, your money, your research.

You put your money. You love that product. You created a product. Same thing with Ryan. You created a product. You guys are talking about something that you put your blood sweat and tears and your money into to developing that you love so much that you use yourself that you want to share with other people yeah that's very very different than promoting a product that you're getting paid to promote

that's very different i mean people ask me all the time you should make your own protein supplement or you should have something or whatever and if i did i would promote that and feel so good about it because it's something that you are creating that you want yourself. You love it yourself. Yeah. And that's the difference. That's true. So right now,

what are like your top three things that are like, so you have Neem? Yep. Are you still doing productions and TV and movie stuff? Oh, yes, yes, yes. So action number one

should hopefully be coming out this year. it's so like so crazy the entertainment industry is like so crazy because it's just you never know it's one of those things where i could get cast in like a major motion picture tomorrow or like i filmed this second movie and it still has not come out yet because of there's and then i got actually cast in two movies, and then they both fell through. Well, they didn't fall through.

They just got their production date pushed. Okay, so I take it as falling through. But they didn't. They just got pushed. And so it's one of those things where that industry is so hard and crazy, but it can hit at any time. But, yeah, so we have that. Then we have N anym fashion obviously and then we have um our fitness ebooks on nataliemarie.com and we have oh my god i actually could talk about

the vegan diet for a minute because we do have a plant-based nutrition guide ebook as well as a bikini body ebook that jonathan put together for me that got me in like gnarly shape. But he obviously took your notes because that's where he gets his amazing programming. Exactly. Um, so we have that as well.

Um, and then what was the, what's our other one? Fight strong. Oh yes. We have a fight strong movement that I am so excited about. It just launched this month. And basically what it is is like there's so much going on in like lose weight in 30 days or a bikini.

Listen, that's how you have to try to sell it. So, for example, like our 30-day bikini challenge e-book, it says that. But then it says, hey, you need to use this. You need to recycle this through three times. Yeah. You know what I'm trying to say? Like you got it. So with fight strong is a little bit different because fight strong isn't less about like getting like shredded and more about like you're obese and you need to have your blood

cholesterol at a reasonable level where you're not going to die. It's basically because number one death is is obesity and diabetes and heart disease. And me personally, like my dad has colon cancer. He's had three heart attacks and the guy is just, you know, he is a stud. But, you know, his health is something that I've had to see kind of deteriorate. And that's crazy considering, you know, it's like it's my dad. You know, I look at him as like, oh, my God, you know, this strong uh man and then kind of seeing it kind of kind of wither away is scary so um we've teamed up with uh katrina fisher and mark garcia from elevates gym have you been to elevate actually i've never

been there so like so mark's got really good programming yeah mark has i have to say yeah amazing really really good um and i don't put people over at all like especially when it comes to trainers and stuff like that because i feel like i'm i'm kind of what would you say no 90 percent of them are garbage and they're i'm not trying to get my time wasted my money taken from me or injured by some idiot who doesn't know what he's doing yeah for sure yeah so really the only gyms that i ever like really associate myself with is chalk and then elevate and i mean obviously mossy's programming yeah she's dope um as well as like your friend chrissy but those are literally and joe garcia those would be the only people that i would recommend anybody take any advice from yeah no for sure so we started a

movement with them and it's solely a base around becoming healthy and like really trying to dial that in so that you could live a healthy life as opposed to um you really trying to dial that in so that you could live a healthy life as opposed to, um, you know, trying to get shredded in two weeks. And by healthy, it's more like, listen, you are going to watch what you eat. We're not gonna, it's not going to put them on some, you know, super either keto or paleo or vegan or whatever. It's more like, Hey, eat good food. I'm never a huge fan of those things. Like every time that I talk to somebody, I'm like, hey man,

let's just like, let's just do something very, very simple. Let's just like, let's just earn your carbohydrates. And that's totally what this program is. And that's what's like

so great about it. You want a rice cake? And they're like, but I heard this or but I heard that. And I'm like, and you're welcome to do those things

and they will work. But let's just talk about like what's like sustainable. Yeah, you're obese right now. Let's get you not being obese first. Then we can start getting into that. It's not that hard to get you not obese. But it is going to be hard to keep you from going back to stage one.

Being obese? Yes. Dude, you were on the same page. And that's kind of where this movement is. And I call it a movement because I eventually want to travel and go to different cities and basically work out with people in those cities so like we'll do our first boot camp on october 20th at elevate so like everybody that's listening you guys just go to um at fight strong movement and the ig and then you guys can sign up and everything

from the the link in the bio um and that one will be local and then we'll go to the bay area and it's basically trying to get as many people on the bandwagon. And I love the name fight strong because it's like fighting for your health and fighting for that movement. Whether, you know, people, I know there's so many people that have reached out and have lost, uh, family members to heart disease and obesity. And it's just like creating a, in a sense, a healthy way to look at your your your body and not have like this bad relationship with like diet and fitness and just this like craziness when it's and when it can be really simple it's like eating great healthy foods portion control is everything portion control i am a huge my problem

a lot of the times is i like to eat as much as jonathan and that's like not good for my body you know a 200 pound man is like i shouldn't be eating exactly what he's eating and so portion control is huge and then obviously this program has all of that dialed in as well as your workouts too and your workouts are dope because they're only 34 minutes high intensity yeah they hit training now one thing since we're talking about that i actually want to ask your opinion on this because this is something that i've been hearing i guess it's en vogue right now to talk about and i've been like i've never heard this before uh so overspill like eating too much in one sitting is that like a is that a real thing

or is that just there's so much information out there and it's so much eating too much in one sitting for what to burn fat to basically like so essentially it's like they it was described as your body has like a like a fuel tank right so it's like a fuel tank for carbs a fuel tank for protein and a fuel for fat and if you sit down in one sitting and you eat like let's say for example me maybe i should be having 40 grams of protein in a sitting 30 grams of carbs and let's say 10 grams of fat but i take in you know 70 grams of protein and maybe a little bit less of the carbs and like a little over the fat. Does the excess then basically spill into your bloodstream

and then like it's sort of fat? Definitely not. Especially with me is the amount of time it takes to break down. Like even though it's 70 grams of protein, it's going to take like it might even take like 48 hours to break that down yeah so in reality you're just getting like a slow trickle of amino acids into your body yeah so i think you're getting more jacked in my opinion see that's the thing i hear this the problem is two sources talking about it and then fat if you have

a ton of fat you're also slowing down the absorption of any other macros in general so now you're making the absorption even slower of the protein. But if you have a shit ton of carbohydrates and a shit ton of fat in the same sitting, then you're fucked. Then you're kind of fucked. Yeah, yeah, yeah. For sure. But there is people who they portion control and they portion control.

A lot of bodybuilders do this and they get to the point where they're like, all right, I'm going to have like a complete day of just going ham. And those actually, you might wake up and feel a little bit leaner than normal. Yeah. Because there's a lot going on in your body yeah you're you're lighting the fire a little bit more than normal you kind of sprayed some wd-40 on it yeah i get you so that was kind of the how well the last thing that i did before i switched over basically i'm i'm gonna i'm gonna walk the walk on this one uh and so the program how they have kind of the the meal setup i'm actually going to follow it right so it's more um like five meals throughout the day six six meals throughout the entire day and like kind of like the old school like hey like smaller meals but like you know every two hours kind of a thing with like uh about 30 between 35 and 41 grams of protein, between like 29 and 45 grams of carbs, depending on my workout, and about 9 to 13 grams of fat per meal.

So I'm going to try to do that because I'm used to kind of going ketogenic. That's kind of like zone, really. That's like 60%. Zone, exactly. It's like 60, 40, 40. Yeah. Okay, that makes sense. Percent of macros, yeah.

Because what I'm used to doing is straight keto where it's like I have bacon for breakfast and some MCT oil. Have you ever used the MyFitnessPal app and actually tracked all of your stuff? I have. So that's actually kind of cool. So I think for those of you out there who do want to track your stuff, it's interesting to download the MyFitnessPal app. And then you can scan the barcodes on all your food. Or let's say you have an apple. You can just put one apple and then use small, medium, or large large which is kind of hard to say but they use like there's like a fist analogy

um and you can like really see at the end of the day like what you're eating i thought i've never done it right because i'm always like i earn your carbs type of guy and everyone kept asking me i want to know your macros i want to know your macros and i was like all right i'm gonna try it out and i found out that like i was eating – I usually typically eat – it seems like 3,500 calories a day. And I'm eating like 300 grams of fat. Yeah. Like 300 grams of protein. Yeah.

And then like my carbs are like – 50 probably. Yeah. It's like something super small, right? Yeah. And then I remember looking at it and being like, wow. That is like – that's what I thought it was. But actually like reading like 280, 300 grams of of fat like somebody would die if they saw that now how are

you spurting that out that's that's more so my question because i was doing intermittent fasting so that's my thing too is like everyone's like always thinking about like regimen yeah yeah and i don't believe in it because like literally my day is so much different every single day yeah like i don't have a typical day i don much different every single day yeah like i don't have a typical day i don't have a typical workout schedule like i don't have a typical eating schedule but i do have a typical amount of macros like going to my body yeah and i do think by the end of the day it doesn't really matter yeah it does matter like what you put in because there's there is such a large window of when all the proteins and stuff get broken down

it does take a lot of time it's not like instantly 40 grams going to your body yeah yeah which is the same with carbs too like you have the fast absorbing ones and low absorbing ones you guys hear like high glycemic and low glycemic all the time and there's like there's such a reason for that yeah especially when you're done working out it's why they have like these waxy maze carbohydrate supplements and all these different things that go in there like instantly it's actually a great idea to drink something that like would make someone who's a diabetic recover yeah you know like have a glass of orange juice after a workout and have your protein you really want to get it in there fast all right i'm getting too excited here well that's why i think i wanted to ask you exactly because i honestly i honestly think

every single person and every single body is so different. For sure. So it always comes down to the person because obviously when I did the keto diet, I also was eating so much fat and so much protein. So me and Natalie – a little context. Natalie and I were both training at Chalk, eating purely ketogenic. We were doing the sweat workouts and then we were doing a crossfit workout afterwards and we had three different coaches yeah there were age groups like a 20 age group a 30 year old age group and a 40 year old age group and natalie was with the

other one yeah she couldn't figure out like what was off and i got the most shredded and jacked i've ever been in my entire life and i did not but i didn't i didn't get like i was just thick no i didn't drop i didn't look good but yeah yeah but i didn't get like – I was just thick. No, you looked good. I didn't drop – You looked good. Yeah, yeah, yeah. But I didn't get like – you were like lean. But the funny thing was –

But it was because I was eating like 5,000 calories a freaking day. Sausages. Yes. Sausages. Yeah. And so that's so much salt, so much sodium. And for me in particular, my body is so sensitive. I feel like I'm normally sensitive to salt that it was just like sticking to me like freaking glue.

I was eating a pound of bacon every morning for breakfast but i was right there with him so like that's when finally you and joe were like dude like something's off something is off just a day and then i was like where are you getting these sausages from like i they're not like trader joe's no i went on wholefoods.com i looked it up up and I was like, oh my god. These are like 900, 1200 calories a pop. And I was like, wow. And they have like 50 or more grams of fat like a pop. And crazy sodium.

Crazy sodium. You were blown out by the sodium. Yeah. And I was like, wow, this is insane. So then that's where it comes into too. Like each – like depending on what you're eating to like your body and stuff. And I feel like Ryan is super difficult to compare yourself to because he is – Ryan is superhuman.

Exactly. And he has been training for so long. However, I swear to God I am normal. Everyone thinks that I was born like a complete freak show. You can look at my family and everyone – no one is in shape. Zero. Everyone is not in shape. And I don't know.

You've been out to eat with me and stuff. I'm really anal like i for a long time that's where that's the secret yeah you're super disciplined very disciplined one of the things i did like when i started like actually making money that mattered was like i want to take my family out somewhere cool like only if you guys saw like the last two weeks i went to europe with my dad yeah i know it's actually my stepdad but i've never really had a relationship with my real dad so we went to like switzerland we went to france we did all these crazy hikes and like every day i was like bro i have to work out like whether it was in the hotel room or it was in a gym that i had to spend 70 euros for a day dude that's

insane like 100 bucks for the day in this one gym in France. That's crazy. But I was like, fuck it. I have to do it. Like, you know, people have a lot of excuses,

but like, I don't have any, like I have holes in my hand right now and I still get it in. No, that's why when I say like, I even said it before we walked in, I was saying on our Instagram stories, I'm like,

this guy literally walks the walk. He talks the talk, but he also walks the walk consistently. You're probably the most consistent person I know. No joke. I like to think that. Dude, you stay away from oils. You won't get it certain places because they use canola oil and that's dog shit.

So someone might say, like Ryan Fisher is this or that, whatever. And it's like, well, what extent have you gone through to get to where I'm at? You know what I mean? It's just everything matters to me so much that I'm so passionate about all of it. Like right now I can just be so excited. Like I didn't even sleep last night and I coached this morning all the classes. And I'm fucking amped right now because you guys are here because I like you guys and I love this podcast. I love everybody who's listening to it.

I love all the fitness stuff and just like it's just rad. Like I'm so excited to get to do what I love to do every single day. And that's how your life is right now. You get to do all this cool shit you like to do every day. It's so rad. Like I'm so excited to get to do what I love to do every single day. And that's how your life is right now. You get to do all this cool shit you like to do every day. It's so fucking awesome. But there's a lot of people who are scared. They don't take the chance. Because it is scary.

And it is definitely one of those things where it's like you have a lot of what ifs. I mean when you opened up the gym, you had to put a lot of money into it. A lot of time. And like a lot of time. That wasn't even mine. Right. Right. Seriously.

And like same. You're putting in a lot of your in mind and right right seriously and like same you know you're you're putting in a lot of your money where you're like oh i hope i get this back i don't know is it gonna do well who knows what if i fail what are people gonna say people are already saying i'm going to fail so then what if they're right and like we we struggle with that even today you know i like to you know cast really big dreams and a lot of times it's like oh that's never gonna happen or you're never gonna get this or whatever but it's like i have such the mentality of like we have to try like even if certain things fail who cares the only person that like my ego is what gets in my own way you know like i'm the one that's gonna beat myself up being like oh my god

it failed or oh my god this didn't work out or whatever but does joe down the street really give two shits no he might what leave like some negative comment online well you know what i feel sorry for whoever leaves negative comments online too because they're a whole nother beast it is really hard to ignore but it is but you have to understand that person's hurting inside 100 100 like i'm at the point now where like I just look at it and I'm like, okay. Me too. Oh, I think above and beyond that. I think they're weird.

Yeah. They're a weird person because here's the thing. Natalie, we just had this discussion. She's like, they're hurting inside. I'm like, yeah, they are. But guess what? 90% of the planet is hurting.

They have... In some sort of way. Some kind of crazy stuff that's happened in their past. Some kind of abuse. Some kind of hurt. Some kind of letdown. We're all hurting.

So if 90% of the planet is hurting, what then percentage is weird enough to go on and leave weird comments on strangers' pages? They're weird. I'll go out and say it. I've said it before. I'll say it again. It is a weird person. They're not normal.

They're weirdos. So now you have a weirdo leaving a comment on your page. So it's crazy to me. It's crazy because imagine imagine this let me paint a scenario for you imagine we're back let's go imagine we're back and let's just say either high school or college right we all know we had our group of friends right all our boys would hang out we play drink we do whatever talk about girls go work out the whole deal imagine one day you're sitting on your porcelain throne going through

your instagram and you see one of your friends is on let's say rihanna's page talking shit about some outfit she was wearing you would you would first of all you'd be like what this can't be jim click on it oh no this is jim this is my friend jim who's going on to a famous person who they don't even know is page yeah and leaving a negative comment imagine what you would even say to them it would be like the best thing you would almost be it would be so bad for them that it would be funny for you because you would never stop making fun of them about it yeah like what is wrong with you dude yeah and that's so they're lacking that in their life clearly yeah that is insane it is really really crazy and i think like

the first and i think that's something too to it takes a little bit to get used to. Obviously, the first year that I was in WWE, it was really shocking because I didn't really have social media at that time. I had created one. It went from 6,000 followers to 1,600,000 in literally six weeks. So imagine that culture shock. So originally, it went from my friends and my family members following me being like, oh, so cute, to all of a sudden getting opinions from so many different people that i had no idea so it takes that adjustment for sure but then also now it's it's one of those things where

like i don't really look at the negative comment we're all seasoned in it it's like oh you're leaving negative comments we'll leave like five more because the more you negatively comment on my page the more of a chance is going to end up in the explorer page yeah it ends up in the explorer page i'm gonna get well not only that but now jonathan and i have created um we've always had it but we never really utilized it because we had so many other social media platforms at the time so youtube is huge right youtube is making its own killing its own way you have your own like really intimate fan base. A lot of the top 2% of YouTube stars

really have a great fan base because they've invited these people into their lives and they really truly feel like they know them. So we created my YouTube channel two years ago. In the last, I'd say, three months, we've actually been consistently posting on it and we have our own little episode of Salty Saturdays where we just talk about like um current events or any topics that my fans want us

to talk about and then we obviously you know kind of transition and bring it along to our podcast as well but it's really cool because the difference in the audience from youtube to say instagram is light years because the the fan base that is or the culture in youtube they truly give like an explanation as to incredible instead of leaving like a like fuck you whore it's more like you know what i actually disagree with your opinion because i think that and they'll give a whole thing where it's like okay i actually these people i'm like okay cool thank you actually thank you for leaving that comment like i did a thing about like colin kaepernick and oh my god the amount like that's such a polarizing issue yeah but everybody that disagreed with my my point left like a a huge explanation and a reason why

i get your thought process that's cool that's cool and it was like respectful crazy it was really weird just total like yeah total total polar opposites of the two and it makes me want to continue to like put up content for YouTube just for that simple engagement. Because I was like, wow, it's very interesting. It's harder to build on YouTube though right now. 100%. It is so hard. It's hard to get in there.

It is. Everyone's been telling me, you got to get on YouTube. Because I have this, like outside the gym, I don't know if you guys follow my stories. My life is pretty cool. Yeah. I'm always like, I've hiked like what are the what's my one wheel yeah i'm always like riding that around like i'm always like on my mountain bike or road bike or surfing or your little beach spots that nobody knows about yeah and like i like i've climbed now

like probably i don't know like 10 or 15 of like some of like the world's biggest mountains like i only have a couple left that's crazy that's crazy dude so yeah that's insane and I do stuff like that and everyone's like

dude your life would be so cool and I'm like well one I can't imagine doing any of these things that are life changing to me like holding a camera the whole time

I know it is so hard not only like trying to remember like a lot of the times I want to vlog to like what we're doing because it

you know I think it's interesting and then I look at it like oh it's cool to us to have it but there's so much that goes into it so like a lot of the times I want to vlog to like what we're doing because, you know, I think it's interesting. And then I look at it like, oh, it's cool to us to have it. But there's so much that goes into it. So like a lot of people think that YouTube is really easy. It's not because not only are you having to like obviously if you're vlogging to like bring that around with you, which is annoying. There's my little vlog thing right there. Okay, totally. And then not only that, but then you're going to have to spend the time to edit it.

And obviously me and Jonathan, a lot of the videos, if anybody watches our YouTube channel, you already know that Jonathan does not edit. He just basically tells me, don't fuck up because it's only going to be one shot and we're done. So like, and then that's what he puts up for it. Or he'll string along the day. And that's still time consuming, honestly. So all of that goes into it as well, you know? So it's not like you could just.

You would need a partner, especially if you're like climbing stuff. You can't be like Ryan Fisher does, trying to get us like into it as well. So it's not like you could just – You would need a partner, especially if you're climbing stuff. You can't be like Ryan Fisher does trying to get us – it's ridiculous. For sure. That's not how you're going to – And I have everything. I have drones and – I mean it's not here. It's all at my house. But I have like a whole desk full of just like every piece of –

everything that was a camera that exists, I have. Yeah. And it's just like it's so much stuff to do and like i feel like you'd have to hire someone full-time that just did that so that's like the only reason i don't really do and this will mess your stuff up even more so you get all the video down awesome oh your audio sucks so now i gotta put on a lav mic and the whole it's then yeah it's crazy it's a it's a whole deal well then that's why a lot of times like some of these guys like youtube truly is their full-time job. It is. And because it has to.

They're making a fortune. But they make so much. Yeah, if you hit it on YouTube, you're crushing. Yeah, you're making more than you would on a hit TV show or a hit movie. I know a guy personally

who all he does from midnight to 3 a.m. is he just fucking plays video games. And he videotapes himself playing video games and how he wins and stuff. And he has... I know he makes about a million bucks a year

just doing that. No, I believe it. He's on Stitch. Twitch. Twitch, yeah. Twitch. And then he's on YouTube and he just makes these funny videos

and that's it. It's all he does. And people just subscribe. I told Jonathan, I was like, you need to get a Twitch because one, he truly had he

is a nerd like he loves to play video games he plays world of warcraft all the freaking time and i was like please just make a twitch and what when you're playing like really playing like just film yourself playing but but i'm sure people would love to just play with you and they might pay like the five bucks or whatever just to play with you do that too then you should do it i mean there's definitely people that nat's definitely people that... Or I'll put Natalie on there. I don't... I've never even... I haven't played a video game since I was so young, but, like, if it was someone I really looked up to,

I'd be like, that'd be cool. I could play with Natalie. That's true. Yeah, yeah, yeah. That'd be pretty fun, actually. That would be fun. You put the headset on and, like,

be talking to them and stuff. Oh, my God. All of a sudden, fashion goes down, like, 20%. Seriously. That's your next thing, Jonathan. Make your Twitch account. I'm not good enough, though.

So speaking of the next thing, what do you guys have next? What do we have next? That you're allowed to talk about. I think our next big thing is this Fight Strong movement. I'm really getting behind it big time just because I truly believe in it. It's something that obviously health and fitness is something that jonathan and i are like super passionate about so to really be able to create this movement and then bring it to cities all around the world is something that is i think is going to be really really big especially it's starting already this month

and then obviously then em fashion sunglasses and the brand new styles and colors that are dropping this month as well as in November as well. Where can people find those things? The sunglasses, you can find them at NEMFashionStore.com. And then Fight Strong is just go to on IG, Fight Strong Movement. And then you can click the link in the bio for that bad boy so you guys have a podcast right now you have a youtube right now you have a fashion line right oh yeah and the podcast too go to apple podcast and download the natalie even marie show so you can listen to myself and jonathan and then don't forget to subscribe rate and review five stars

oh yeah seriously podcast one app podcast one Podcasts, Google Play, or anywhere else you get your podcasts from. See? Look at Jonathan, right? Our producer has that drilled into my head. And you guys will hear me on there. Yes. I am so excited.

Ryan is coming on to spit all of his knowledge. We're going to guilt trip Ryan into coming on. For sure. I want to come on. No, I can't wait to just hear your story. I mean, I know a lot today was like mine and Jonathan and stuff like that, but I can't wait to just hear your story. I mean, I know a lot today was like mine and Jonathan and stuff like that, but I can't wait to have you on my show so that we can kind of dabble into all your trials and tribulations and to where you are and like killing it, succeeding like insane.

There's a lot of things I have going on that you guys haven't even really had a chance to listen to either. Oh, yeah. Like there's so many things here that I just learned just now, and there will still be things that you probably learned during that show, which is really cool. So you have all these things going on right now. I know. It's insane. I keep forgetting.

I don't want people to forget. You can find us at natalieevenmarie.com as well because if you guys want a super awesome plant-based diet, we have it for you. Which is big right now. It's huge. It's huge. As well as Bikini Body and then obviously our YouTube channel. We have Salty Saturdays and our episodes there as well. And YouTube, all my social media platforms.

Are those the highlights that I see on your Instagram? Yeah. Those are the Salty Saturday tips? Yeah, yeah, yeah. Because you always look like pissed. That's my shtick, man. That's my shtick. You know where I got it from?

Remember Family Guy, Peter Griffin, What Really Grinds My Gears? Oh, What Really Grinds My Gears. That's literally it. Oh, awesome. I just can't say What Grind? Remember, remember a family guy, Peter Griffin, what really grinds my gears? what really grinds my gears? That's literally it. I just can't say what grinds my gears because I'm short of, yeah. Little,

yeah, you couldn't. Yeah. But yeah, all my social media platforms are all the same. So it's just at Natalie Eva Marie.

It's simple. And if, if I, because I know everyone right now, I've literally interviewed so many different entrepreneurs, people who own big,

huge business companies. I've even interviewed the guy that entrepreneurs people who own big huge business companies I've even interviewed the guy that owns Power Crunch Kevin Lawrence no way wow Power Crunch is delicious

I love Power Crunch they're actually about to sell for so much money good for them wow there's just all these amazing entrepreneurs and you guys are

another set of entrepreneurs that are amazing can you guys give like a tip or two for people out there who are like they want this to be their life more than anything

and are listening to this just for tips and they're just like what can these guys tell me right now besides your story that's gonna help me honestly i really think it's one of those things is like try not to listen to the outside noise because and not to give up because it's so much harder than like you only see um people that are killing it like say power crunch guy like now you get to hear about him selling his business, right? So a lot of the times in the media and in news articles, you hear about the aftermath, but you don't get to see all of the work that it has taken. So a lot of the times there's going to be a lot of tears. There's going to be a lot of frustration. There's going to be a lot of doubt. There's going to be a lot of time where you're like, am I going out of business?

Is this ending for me? Or am I going to make it it or am I going to succeed? And then it's so much time and energy. So it's one of those things where if you truly want to do open your own business or be your own brand or whatever it may be, because now with social media, things are so endless. You got to find whatever niche that it is that you want to do. But then on top of that, really go balls to the wall and not give up because there's going to be multiple roadblocks that are going to seem like it's impossible. But if you really want to do it, you're going to find a way to get over that hurdle and that hill so that you can then, you know then continue to progress? Yeah, my advice would be if you can, if you can find a way to do purely digital content,

that's going to be great. It's going to keep your overhead super low. It's going to keep any kind of inventory from going bad, spoiling. You have to order stuff. I would definitely try to find something that you can do purely online. If it's a product where you can't do that, where, for example, you're selling sunglasses or you're selling like a food product,

I would definitely, definitely, definitely try to do direct-to-consumer sales online. And I would use social media as best you can to market it. And what I would say is there's an old Bible verse that my mom used to tell me all the time. It says, despise not small beginnings. And that's what's gonna have to be for you. Don't worry about it.

Like, you're not going to hit the lotto the first time. It's going to be slow, right? It's going to be slow and steady is the bottom line. So, for example, let's say you want to sell sunglasses. Buy 100 sunglasses. Sell 100 sunglasses. And buy 125 sunglasses. Do not go into debt buying 1,000 sunglasses.

It's actually cool to sell out. Yeah. It's so cool. It's super cool to sell out. It is because then you know, hey, I bought this. I sold out. And just keep it like that. Just keep it slow and steady.

Do not look at other companies that have nothing to do with you. Just slow and steady and just build a foundation. Try to stay out of debt. Done deal. Well, you guys all know where to find Natalie on all her different streams, all her different social media channels, and all these different amazing things she has going on. You can even walk into Nordstrom and buy a pair of sunglasses if you like. Jonathan, where can people find you?

At Jonathan Coyle. Jonathan underscore Coyle and Jonathan A-N, not O-N. If there's anything that we didn't talk about with Jonathan, he is the perfect husband. Honestly, yes. If you guys want to find out, if you're out there and you want to be a better husband for your wife,

you can just follow Jonathan and he crushes so hard. That's the best compliment. I appreciate that. I remember there was a specific post that he made one day and he was holding the, the light behind you. And you said like, where every, where every like good man should be like,

you know, like behind the light or something like that. And I was, I literally was like, God damn it. He's good. You know, Brad Pitt,

move out of the way. Seriously, Ryan, you hit the nail on the head because as much as like Jonathan, he always is kind of, you know, an essentially kind of my sidekick pretty much. He's like my partner in crime in all aspects. She's up front and center. But I couldn't do anything without Jonathan.

So and I know that. Not only is he like amazing and so smart and business savvy, but it takes a really strong man to be allow his wife or girlfriend to do what they love to do as well and not have a weird. What word am I looking for? Ego or competitive. Yeah, I want to be the center of attention. Yeah. Yeah, it's not like that. And I think that's super important to. Oh, you know what?

Tapping on. See, this is why I have my own podcast important too. Ooh, you know what? Tapping on, see, this is why I have my own podcast too, because I love to talk. Um, tapping on to advice for anybody also is who you end up with. So whatever partner, man, woman, whatever it may be is vital to your own success because it can either break you down or it can have you flourish. And I think that is truly imperative for anybody who wants to be successful. I agree. Yeah, I agree with that. I'm single right now because of some reasons like that. Yeah. No, it's true. And I'm just, I'm just waiting. Yeah. Because if it's, if you're in a bad relationship, the amount of time and energy, your bandwidth is like, it's like getting your freaking internet bandwidth

diverted off to 55 different devices when it should be just onto your, hardwired onto your computer, going blazing fast. Well, if any two are hardwired, it's definitely you guys. Thank you. No pun intended.

All right, Chalk Nation. We are done with this episode. I hope you guys enjoyed it. These guys are insane. Keep following them on the social media streams and just get motivated. Watch their stories. Listen to their podcasts. I'll be on there very shortly.

Yes. And next time you're in Nordstrom, you guys can check out some sunglasses from some people that you kind of know a little bit. There you go. All right. I'll see you guys later, and I will see you next week on Tuesday. On Tuesday.