Barbell Shrugged - The Ultimate Guide to At Home Training and Strength University w/ Anders Varner, Doug Larson, and Travis Mash- Barbell Shrugged #467

Episode Date: May 11, 2020

Save 82%, Buy 2 get 5 Free, on the "Stay Home Super Bundle" launch this week. Five Training Programs, Joint-by-Joint Mobility, Nutrition and massive savings using code “stayhome” at checkout.   In today’s episode the crew discusses:   How to create advanced bodyweight workouts  Why bands are the secret to hypertrophy at home Building Aerobic Capacity and a bigger engine  Movement snacks and getting 10 minute workouts throughout your day How to build your own at home workouts Strength University and the premiere source for strength coaches Why Strength University is better than getting certifications And more…   Save 82%, Buy 2 get 5 Free, on the "Stay Home Super Bundle" launch this week. Five Training Programs, Joint-by-Joint Mobility, Nutrition and massive savings using code “stayhome” at checkout.   Anders Varner on Instagram Doug Larson on Instagram Travis Mash on Instagram   ————————————————   Training Programs to Build Muscle: https://bit.ly/34zcGVw   Nutrition Programs to Lose Fat and Build Muscle: https://bit.ly/3eiW8FF   Nutrition and Training Bundles to Save 67%: https://bit.ly/2yaxQxa   Please Support Our Sponsors   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged   Purchase our favorite Protein, PreWOD, PostWOD, and Amino Acids here and use code “Shrugged” to save 20% on your order: https://bit.ly/2K2Qlq4    Garage Gym Equipment and Accessories: https://bit.ly/3b6GZFj Save 5% using the coupon code “Shrugged” http://pm03.com/shruggedfree to get a free bottle of PM-O3

building muscle better met cons optimizing at home training shrug family the stay home super bundle is live seven programs coming your way you're going to save 82 on all seven of them a retail value of 529 and you're going to be getting all seven of them for $97 using the code STAYHOME at farbellshrug.com forward slash stayhome. 82% buy two, get five free. Seven total programs saving you over $400 in the Stay Home Bundle. And inside there, we are launching three brand new eBooks, the advanced body weight training that is muscle building, body weight training, DIY body weight Metcons. Do it yourself. That's where we set the movement patterns. That's where we set the total volume and inside each X or

inside each piece, you're going to get a down menu of exercises that fit so that you're getting the proper volume, the proper loading, the proper movement patterns, but you get to optimize your own training to the things that you like or the things that you would like to work on. Bands and body weight, our hypertrophy focused band and body weight training ebook, and then the 100 body weight AMRAPs, which is 100 10 minute AMRAPs for full body high intensity conditioning and aerobic monster to increase your aerobic capacity the Faction Foods Nutrition Course for how to eat and create systems for health and longevity. With a retail value of $529 for all seven programs, you're going to save 82% this week, Monday, May 11th,

through Friday, May 15th, using the code STAYHOME, all one word, S-T-A-Y-H-O-M-E, at barbellshrug.com, forward slash, stay home. Saving $400, building muscle, better Metcons, and optimizing your at-home training. And on today's show, we are walking through every single one of those programs, plus our boy coach Travis Mass is dropping a killer new resource called Strength University for coaches out there that want to learn all of the pieces of how to be a great strength coach, just like Coach Travis Mash. We're going to get into the show. We've got a quick

read in the middle, and we will get into it. Let's go. Welcome to Barbell Strugged. I'm Anders Varner, Doug Larsen, Coach Travis Mash. Changing things up today. I'm in the gym. I'm in the squat rack. Not in my chair. Still at the house, but I'm in the squat rack. Feels so good. I feel like I'm at home right now. Today on Barbell Shrugged, we are going to be talking about Mr. Doug Larson's got big calluses on his hands. He's been writing so many programs. We have this radical stay home bundle. It's like the super bundle going out today. There's seven programs going out, five training programs, mobility program, and nutrition program.

And then our dude, Coach Travis Mash, has totally changed the game for a lot of strength coaches coming up and teaching people how to be, for lack of better terms, if you go by this program, you will be Travis Mash. Probably not as strong as him, but you can be as smart. You can't control how strong you are through a digital program. You can't be Travis Mash. He's a world record holder. But you can be as smart and learn from the man. And we're going to talk about strength university.

Strength university, right? That's right, man. God, so exciting. Doug Larson, where do you want to start? Let's talk about the program you're most excited about. The thing that I'm most excited about, we're calling it the DIY Bodyweight Metcon program. You brought this to me on Saturday when I was at the park kicking the soccer ball around with little diesel and it kind of blew my mind. I think, I feel like you created something that is,

does not exist in the world of strength right now. Yeah, I finally put down on paper something that, that is basically how I think about it in my head already. Like I was, I already think categorically about almost all movement. Like I can't look at it at a squat or a deadlift or, or a lunge and not, and not think about them as the movement pattern rather than the actual exercise. Like it's kind of one in the same for me. I look at deadlifting and I go,

that's a hinge. It's just obvious that that's a hinge. And because it's categorically, uh, It's just obvious that that's a hinge. And because it's categorically the same as RDLs and good mornings, and they're not the same exercises. There's subtle nuances between them, but categorically they're the same. They're interchangeable in a lot of ways. You know, if you have a little bit of a knee injury and it hurts once you get past 90 degrees,

then maybe you're not doing, if it's programmed for deficit deadlifts, well, you could switch it out and do RDLs and get kind of most of the benefits, a lot of the same benefits because you're doing the same movement pattern. And that's what I've done for myself and for all the athletes that I've ever worked with that have injuries and mobility restrictions,

just if something is hurting or they can't do it for whatever reason or they haven't learned the technique yet, there's always another movement variation you can switch can switch on to that that kind of checks all the same boxes again won't be the exact same because each movement has its subtle differences but but categorically they're the same so i wrote basically a template for designing bodyweight metcons because a lot of people they don't have any equipment at all but some people have no equipment but they do have a pull-up people, they don't have any equipment at all. But some people have no equipment, but they do have a pull-up bar.

Some people don't have any equipment, but they do have a set of rings. And so writing a bodyweight program that kind of fits all people in this weird situation we're in where everyone's stuck in their houses, I felt like a template where you could switch the movements out really, really easily would be beneficial. So the program is basically written like, you know, it says AMRAP, and then you can just select how long you want the AMRAP to be. And then it'll say lower body movement, upper body movement, total body movement. And then you just hit the dropdown menus and you can basically build your own workouts really easily. So

if you have your upper body movement, you just click on the dropdown and it says, you know, clapping pushups, um, handstand pushups, pull up or not pull ups, um, you know, whatever the presses are on there. And then for the pulling movements, same deal. It's like pull ups, chin ups, ring pull ups on and on and on. And then for like the total body movements, it'll, it'll be, you know, all the, all the monostructural cardio stuff like, like running and, um, you know, bear crawls, high knees. And then I like burpees, burpee box jump overs and on and on and on. And there's probably, you know, 15, 20 movements on each drop down, which makes it where you have a template that's four days a week that has like a good flow where you're alternating movement patterns and muscle groups in a in a strategic way but you can you can alternate the movements however you want based on your equipment and

your injuries and your references it's great mash are you guys still putting out your body weight workouts to your team yeah yeah we do um we have i think that's a great idea though what doug is talking about yeah just like letting them choose and like based on what they have i feel like that's a great idea, though, what Doug is talking about. Just letting them choose based on what they have. I feel like that's way more advantageous than just putting out a workout at a time like this. I think that's super cool. But yeah, we do that. Yeah. And we have some variations that people can choose online, but I like that one.

Yeah, we've been – I mean mean it was when he presented to me last week i was like damn this is so rad because the question i get so much is that people are they all want to work out i think one of the things that we've really found in this whole experience is that motivated people they're still just motivated and they want to work out. They're going to make it happen no matter what, but with limited equipment or, you know, if you write like a dumbbell program, now the person that really wants to do that program, but they only have a kettlebell and now it's not written for them. And now every single day, they have this like hurdle of going into the program and they have to figure out how to change out the movements. And what

they're really trying to do is like mimic movement patterns. So if you have a body weight program and somebody doesn't have access to a pull-up bar, or maybe they have bands, maybe they have a kettlebell, maybe they have something, but you can take all of these movements and categorize them into a thing. I also think one of the coolest parts about it is that people actually learn how to program and see kind of like, here's our high level structure of what we think about when we write a workout. Here's how a work, a week is set up of things that you should be doing and how often you should do them. And then inside each workout, we can monitor and kind of control the variable of volume. So on day one, it may be an EMOM, some sort of AMRAP, some sort of rep scheme, but you can control the amount of volume that somebody has throughout the

week. And now they get a really good idea of like how to learn, how to program for themselves. And then it stays fun because you've got 20 exercises inside each movement pattern that you can either learn something new. You can go do a burpee. You can go do air squats. You could do things that you're already very good at that you know you can fly through. So it becomes more of a conditioning thing. Or you can look at something brand new that you've never done and go, well, let's just get stronger. Let's get more athletic. And I think that those pieces actually, when you're looking at like, what is the result of this program?

Yes, you may like lose some weight. Yes, you may gain some muscle. I think that those are just, those are like the surface level goals. But in the longevity and the ability to stick to a program, you have to be learning something. And yet it has to be engaging and you have to be able to want to keep coming back to it

so that you wake up every morning, you're just stoked to be there. And having options sometimes freaks people out. But I think in this scenario where we're controlling the super high level pieces of movement patterns, structure, and then we go down one level and now we're able to guide you on total volume, total intensity, a lot of the rep schemes that you're going to be going through. And then you just get to go

and look at either the equipment you have, the skills you'd going to be going through. And then you just get to go and look at either the equipment you have, the skills you'd like to learn, the intensity you'd like to bring to it. And now you're in charge of really how much fun you're having and whether you'd like to learn something new, whether you just like to go do burpees and have some super high intensity cardio session. There's body weight stuff that's really challenging in there uh i think that just having the ability to do what you would like to do um where where we are able to control a lot of the stimulus but then you add the fun part um it's like we get to make the meal all the way up into the point that you just add whatever seasoning you want based on

what you like and uh i think that that's like a – If you're a coach, this sounds invaluable. If you're someone who has aspirations of being a coach or is a coach now, I feel like this tool would be invaluable even after all this apocalypse that we're going through. Yeah. I mean that's what I'm thinking. Yeah, I think that there's just so many um like when i own the gym people would always come up to and just go why

are we doing this they go well how long do you have because they're probably looking for like a an answer like oh we're burning fat today because if you really walk through the complexities of like programming a week out or what goes on in your brain it takes a long time to put that stuff together but if you can sit down and actually look at a template and say like you know this is what for for this program this is what 30 days looks like like now all of a sudden it's a oh travis bash look at. It's a sad thing, but my hotspot on my phone works better than Spectrum 5G. That's a problem. Woo! There it is.

The world's changing. I think that if people want to take the next step and understand where workouts come from or why people program the way they do, how to categorize movements. Not only is it going to spit out a customized workout that you choose in the end every single day, but you're going to learn an immense amount about what movement patterns are, what exercises fit into those movement patterns, how to program for specific load and volume and keep people healthy. And at the same time,

make sure you're maximizing the results. And then have fun. Pick two movements in a day that you've never done before or one movement. Pick three or four so that you love doing that are fun. That way you get a little bit of everything every day.

Yeah, I was a person growing up where like, I always wanted to write my own workouts. Like I never wanted to just have somebody just hand me like, do all this stuff and I would go, okay, yes, sir. And just like, go do it all. It was just never my style. I always wanted to know like why it was all happening and what the purpose was and why it was in the order that it was

and why this movement over that movement. And I just, I was always interested in that stuff and so um for me following following many different programs over the years like i started to see how they they you know they weren't presented to me as a template but then seeing so many of them you can see the the consistencies and the patterns and you go oh wow these guys are all kind of doing the same thing they're following the same principles you know like as far as like exercise order kind of doing the same thing. They're following the same principles, you know, like as far as like exercise order selection and the rep schemes. Like they're not that unique in many ways

because they all follow the same structure, even if the methods are interchangeable. I think you're totally right. You know, I think one thing that every Smith coach in the world can agree on is that, you know, we might not agree that bilateral squatting is important, but we all agree that a squat's important. We might not agree that you have to use a barbell on deadlifts, but we all know that hinging is important.

So I think you've taken out everything that causes all the arguments and left all the good stuff. Yeah. Yeah, you leave it up to people on their own personal preferences. Yeah, and it is just personal preferences. There is no law. Yeah, I looked at the drop-down list. Some of that stuff on there is hard, which gets me to the next program that you wrote, the Advanced Bodyweight Program, which is hard.

I had to go Google some of the movements because Doug Larson brought – he went way back into the gymnastic days and started teaching people real life body weight, not just lay down on the ground and do a push-up. This is like legit. Anderson's message says, what the hell are Korean dips? How are we going to sell a program if I don't even know the word? I'll send you a video.

Korean dips are rad. What are Korean dips? I'm going to Google it it they're basically like think about them as being like straight bar behind the back dips okay yeah all right so it's like you're on a high bar your hips are in front of the bar your hands are on the bar and then then you you stay as as straight as you can and you do dips like that so you have to be strong you have to be flexible you have to be coordinated it's not um we have the option in the program if you can't do those to do a different movement i kind of gave it like an either or for some of the um the newer movements that people may have never tried before but i also wanted to have it be something that's

difficult enough where people go oh like i don't know if i can do that or or they already have to have a lot of experience to to do it at all so we already have lots of other bodyweight stuff all bodyweight programs are like you know we have many of these programs like where it's you're doing air squats you know for sets of 20 and and that's totally cool for many reasons but if you want to do high tension high resistance bodyweight training there's not that many advanced strength training based body weight programs as opposed to like muscular endurance based, cardio based body weight programs. Did it feel good? You've done a great job of that. Yeah.

You know, getting people stronger with body weight. Like I've learned since we've been doing these shows during this crazy time, I learned a lot from you as far as like, you know, how do you actually get strong during this and not just like, you know, keep moving is what most programs are just, you know, keep moving, do these air squats and here's the pushups. But the way you've used like the backpack and like, you know, unilateral, like these people will come out of this thing. Some of them will be stronger and that'll be applicable to their barbell training, I believe.

Yeah. Yeah. I mean, like I, we haven't talked about this program yet, but I've been doing the EMOM aesthetics program for the last, I've done the first five weeks. I'm kind of halfway through week six right now. And I've been training super consistently. I train every single day. You know, even on my, on my quote unquote off days, I usually do like a, you know, like

at a minimum, we have another program we haven't mentioned yet too called the Core Durability Program. On my off day with the EMOM Aesthetics Program, I'll just do the Core Durability Program, which is just abs and core stability. Then maybe go for a jog. I train every single day, so I'm actually in phenomenal shape right now because I need to train every day for my own sanity, so I'm stuck at home all day. Oh, you're 206 right now? Yeah. Yeah, I weigh 206 right now. The boy is thick.

I've been putting on weight. That's up 16 pounds from last month. No, no, no. Not last month. Wait. December. It's May right now. I've been on a bulk cycle.

My average weight in December was 190 and now i'm now i'm 206 i've been i got the monthly putting on weight for about four months and and it's i'm finally getting to the point where like where i walk in the room and my wife's like damn you look big like you look bigger than you you know like other people are starting to notice yeah that's great man i like it i I feel awesome. My training feels good. I feel strong. Like I don't appear any fatter. Like I'm just more muscular.

And the EMOM aesthetics program, I think, is a really big part of that. The other part of that is I'm very intentionally putting on weight because I'm just stuck at my house all day. My fridge is right there 24 hours a day. Now is the time to get big. When are you releasing that the aesthetics program oh that's already out that one's actually selling like crazy right now yeah i bet it is hundreds of people bought that in the first few days that's for your bodybuilding show mash yeah do it and all right um doug did it feel go ahead sorry i was gonna say that emom aesthetics program like

i'm i'm you know five and a half weeks in or whatever and i wake up every day just like stoked to do it you know it's five days a week um you know i probably do six days a week but it's five days a week uh it's only 20 minutes each day you know it's an emom four movements you know you do ping pong emom for the first 10 minutes then ping pong emom for the the second 10 minutes for a total of four movements you know one-minute blocks for each of the four movements. And you just smash. It might be front squats at 70% of your max for max reps, followed by feet elevated push-ups for the other minute, ping pong back and forth for five rounds each. And then you do the same thing for another movement.

You might end up doing reverse lunges and barbell know barbell bicep curls it's aesthetics program so there's there's there is some um some single joint stuff mixed in there as well yeah i've been loving it the volume is not too high but it's it's plenty um like my glutes are absolutely destroyed today um after doing after doing heavy back squats. And then I did landmine skater squats for sets of 15 per leg in a minute. Pretty heavy. And, dude, skater squats always make me so sore. I've been walking around for two or three days.

Every step, I'm like, ah, ooh. But it's just my glutes. That's awesome. It feels awesome. I love when my glutes are sore. You should have named it the Jacked AF Program. Jacked as fuck. Yeah.

Yep. Shouldn't say that with my three-year-old on my lap. Hey, bud. Somebody will say something about that. Say hi to the team. No, I got a head shake now. Too early for him. Too early.

Doug, did it feel good to go back for that advanced bodyweight program and actually like program some of the stuff from your gymnastics days? Because I feel like that just doesn't really exist anywhere where it's like people are willing to challenge people in bodyweight movements. Where gymnasts would probably look at that program and be like, oh, that's like a day. Okay. Okay. Yeah, for like a real gymnast, as far as like Olympic level gymnastics, they look at this and be like, that's not actually advanced because they're real gymnasts.

But as far as CrossFit goes, it's plenty advanced. Even things that aren't that crazy, like just like pullovers on a straight bar, that's not that crazy. But a lot of people have never tried it. They, you know, it'd take a little bit of skill work to be able to do it correctly and a lot of core strength to be able to do it for reps and, uh, just something that's, you know, a little more unique than what's, what's already out there. People have

been doing the body weight CrossFit thing for a long time. Uh, so it's cool to throw in some, some new ideas. Yeah. Um, when was the last time you, you did a lot of these actual, um, like the, the more complex gymnastics movements? Um, do you kick them into your, your program? Like Korean dips. When'd you do that last? I've known Korean dips in a long time. That's like a super gnarly shoulder. Yeah. I had a shoulder surgery in 2008. And since then, my upper body training has been pretty conservative, or we'll call it. I can't hang on a bar even. I don't have full range of motion overhead. So I stopped competing in weightlifting in 2008. So I stopped doing handstands, all that stuff. I understand it all conceptually. And I

could go do it just to show someone that I could go do it. But then my shoulder would very likely guaranteed basically hurt the next day. So I don't do those things anymore, but it's been a long time and I totally miss all that stuff, but it's all still floating around my brain on a daily basis. Yeah. Yeah.

Dude, the one that I'm really, really stoked about, cause I've put a ton of social media stuff up about it. And it's been like really fun to play with the is the bands and body weight program that you wrote um dude the band stuff crushes like not even just like west side barbell speed day but like tying a band to a pole in many different directions and moving it around and playing with the grip width, you can get super jacked.

There's a ton of muscle building that can go on with just having an inch and a half band in your garage and tying it to a pole somewhere. Did you play with a lot of that stuff or just stick to the to the movement patterns and piece it together, knowing from the past where those movements are? Oh, yeah. I trained with bands many times for many reasons. You know, like some basic ideas, like at most CrossFit gyms, they don't have like a seated row machine, but I think that stuff's really cool. might tie a couple bands on a set of uprights and do like half kneeling one arm horizontal rows or even just straight up seated rows with one band in each hand. I used to do that stuff all the time. Yeah. So I think bands are really useful. They're, you know, obviously if you are trying to be a competitive Olympic weightlifter, like you got to do the things that get you to be a weightlifter.

But if you're just looking for some way to um to get some tension on all of your muscles like bands are they're they're all about convenience they're super cheap they bait they're i mean they're basically free as far as weightlifting goes um you know you know twelve thousand dollar treadmills and all that like they're you know 20 bucks for a band and then they're super light you can travel with them stick them in your backpack you know you don't be flying with kettlebells. It's just too much. So having the convenience of being able to carry bands with you anywhere you go is really, really nice.

And then especially bodyweight training is really easy. If you have no equipment at all, you can still do lots of pressing. You can push against the ground in a million ways, but it's really hard to pull against the ground and get any real tension like you have to pull on a pull-up bar a set of rings but if you don't have that stuff it's nice to be able to have bands that you can just attach to something and then now you have the ability to do many different pulling exercises that weren't available if you didn't have any other any other thing to grab onto yeah dude mark lobeliner who's like a pro bodybuilder he owns tiger fitness anyway but um that's what he's been doing tons of bands he's

been showing videos of it and he's got he's getting i don't know if he's getting he's been jacked obviously pro bodybuilder but he's talking about he feels like there's been aspects of his you know physique that has improved yeah using bands. So there's that. Well, the part for me that's been super cool is I've never not had a barbell. So I have to go back and figure all this stuff out and figure out how I can get the same, um, basically the same stimulus and test a bunch of stuff out just to figure out how it works. I mean, I still have a barbell in my garage, but in the sense that I'm trying to solve problems for our clients

and for people listening to this show, I just sit in the garage and tie the band to something and pull on it and then change where I'm standing, change the grip, change. And you could just sit there and play with the bands on so many different levels. So this morning, I woke up. I hit a sick drop set triceps. And all you have to do for drop sets when you have the band is instead of having you just – the first set of 10 is with a really high tension on the band.

You just move your hands in a little bit. Lower the tension, and you can go hit a set of 15. You just move your hands in a little bit, and you hit a set of 20. I'll be right out. The ability to do that, I would have never done that with a barbell. I would have never thought about even trying that stuff.

But now that I have the bands, they're just always set up on the squat rack. You just get in there, and you can can play and you realize that, yeah, you're not going to go to the Olympics just using bands. But as far as strength and hypertrophy, that's a massive tool. Yes. Which is the majority of people. Yeah.

Yeah. Speaking of hypertrophy, the way the bands and body weight program is structured we're talking about templates and and categorizing things and whatnot earlier the way the bands and body weight program is structured is five days a week and it's it's kind of structured like a a bodybuilding focused upper lower split so like you know monday and thursday are the same tuesday and friday or saturday are the same and then there's a day in the middle you know what we'll call it the wed session, where it's more mostly core

training. I put some sprints in there to start off that day. There's a little bit of cardio at the end, just going for a light jog, that type of thing. If you're wondering how that program's going to look, it's not a bunch of Metcons specifically. It's more like

an upper-lower split functional bodybuilding type program and then bands are incorporated along the way of course there's not bands for every single movement you don't need bands for every single movement to have a well-structured program but there's but the bands are infused into probably at least you should be doing two, three times a day. There's a hundred of them and you don't need, you don't need 10 workouts a day or you don't need 10, one workout for 10 weeks. You can, you can take a little AMRAP here, little AMRAP there, do one in the morning, do one in the middle of the day, but keep you moving. Have you, are you still on doing some of those or are you strictly on the EMOM aesthetics program at home? Yeah, I did a week or two of the 100 bodyweight AMRAPs program and then moved on to EMOM aesthetics.

That was a program that I was actually really stoked on. Yeah. But yeah, I wrote 100 AMRAPs first because I was actually at a swimming lesson before this whole thing started. Like a week or two, like one of the last swimming lessons I went to, you know, swimming lessons for my kids. And, uh, you know, it's a 20 minute lesson. It's not a very long lesson. And I hadn't trained that day for whatever reason. And I was kind of feeling antsy. And, uh, so I just, I just walked out of the pool area outside and just like, you know, made something up really quick in my head. I was like, okay, I'm just going to do, you know, 10 minute AMRAP. I'm just going to do five jump squats and five, uh, you know, made something up really quick in my head. I was like, okay, I'm just going to do, you know, 10 minute AMRAP.

I'm just going to do five jump squats and five, you know, 10 total jumping lunges. Just back and forth. Five jump squats, five, five jumping lunges. Back and forth, back and forth, back and forth for, you know, a couple dozen rounds in 10 minutes. And I was like, you know, I hadn't done that kind of volume on legs. You know, it's basically 10 straight minutes of body weight, leg movements with very few breaks in between and sets of five. And so you're just back and forth constantly.

But at the same time, not getting too much of like the monotony of like, I get another set of 50 air squats. And so I did that that day and I was like, that was fucking awesome. I should be, I should do a little 10 minute AMRAPs, you know, when I have just like a few moments of downtime, anytime anytime you don't have to warm up for it really like what are you gonna do you go do air squats and warm up for air squats like you don't you don't need to do that um so after having that realization about how how enjoyable that was i was like man this is a really great way to add volume or just add training sessions without like beating myself up too much

um you know barely beating myself at all i sore, but like I didn't beat myself up. Um, and because you don't need a warmup, all you need is just like, you know, a few minutes. Like if you're like, okay, well I got a, I got another, um, you know, zoom meeting in 15 minutes. Fuck, I'm going to go do a 10 minute workout and be done be done in time for the meeting. And five minutes to spare. Yeah. I mean, literally, we had one of our, me and Anders have meetings in the mornings, and there was one day where I sent out a message like, I don't think we need a full 30 minutes

for this meeting today. Like, let's just push it back 15 minutes. And everyone's like, everyone signed in right away and said, oh, yeah, cool. Works for me. Works for me. And I was like, Brad, 10-minute workout workout and i fucking walked in my garage at 10 minute workouts and i was back on my meeting and you know within within the 15 minute time frame you know all sweaty and all sweaty and out of breath it was great yeah and as you thought he'd had sex

but he just worked out that's right just i'm all haggard. Actually, that program and that whole idea was the catalyst really to me changing up my morning routine really since we started being in captivity. Because it was like I was waking up and then I would just kind of putz around. And anytime you're just putzing around, it means you're really going to go to Instagram and you're going to do nothing and just like waiting for the next call and i was like i have a gym in my garage why am i not going in there and just lifting weights first thing in the morning and yeah now i now i go in and it's not like a 10 minute amrap it usually takes a little bit less than that but i just pick something like this morning was um strict press with an empty barbell for 40 reps i did 80 um pal off presses 40 on each side and then drop set abandoned tricep press downs and i flexed right on zoom right away as soon as we got on here, just to let everyone know that I got a pump this morning.

But yeah, that program, actually, I was like, man, if I have 10 minutes, why am I wasting it waiting for Zoom to start up or waiting to podcast when I'm up at 5.30? I need to just go turn the coffee on, go right to the garage, get after it for five six minutes and it actually makes your day so much better like so much better to get up get moving get some blood flow and i feel like all that stuff during the middle of the day like here's a here's a big secret to instagram almost the time, if you see me doing something cool

on Instagram, like sandbag stuff or the band stuff, it's because it's not really the workout. It's like me in the house feeling like I need to go move, but I want to be creative and get the brain flowing. So I go to the gym, turn the camera on, and I practice being creative in the gym, turn the camera on, and I like practice being creative in the gym, which then translates way more into work and writing and all of that. So instead of me like that being my like the meat of my workout for the day, almost all of the Instagram content and videos that I take throughout the day is me just realizing like I'm stuck. I'm in a rut. I'm not writing. The creativity is not flowing. And I go to the garage and I just grab and implement, whether it's like a band, a sandbag, just a plate, a barbell, just something. And I have to go like

create. But it's so much easier when you have a band, you have a a barbell like that's that's like the sweet spot so these little 10 minute workouts um man that's like that's like not just a workout to me it's it's really like the creative space where i get to i have to go in there you start moving that's like the best way i can't remember what was this it was stealing superman or uh something fire stealing fire was that the name of the book kotler well yeah Well, yeah, Stealing Fire and The Rise of Superman are two separate books written by the same person. Yeah, but that's like, I don't get high in the middle of it, but that's like one of the simplest ways

in the middle of the day, most days. But that's like the simplest way to hack getting into a flow state is doing low-level creative exercise and drinking a cup of coffee. And if you maybe take a little puff on a joint, that catalyst, whoa, whoa, you will solve all the world's problems. But yeah, go – that's like the – like they actually prove that in the book, Stealing Fire. And every time I get – like I write a lot. And every time I get stuck where I'm just like – I find myself more on like scrolling the internet, looking for inspiration.

I'm like, wrong place for this. Go down to the garage, 10-minute workout, just move around and get creative in the gym. And then it's back to the computer and all of a sudden it's like the brain expanded all of a sudden. And the 100 AMRAPs book actually really pushed that whole thing forward for me where I was like, stop wasting time. Organifi.com forward slash shrug. Shrug family, you've got to get over there. You've got to get your greens, your reds, stop wasting time. Organifi.com forward slash shrug. Shrug family, you got to get over there. You got to get your greens, your reds, your golds, all of the micronutrients that you need to stay healthy,

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my year-round go-to. It's got the ashwagandha. It just makes me feel better. It keeps everything moving the way that it should. You can save 20% if you head over to Organifi.com forward slash shrugged. That is where you save 20% on all of the green, gold, and red drinks to make sure you're getting all the micronutrients you need in your diet, keeping your digestive system, your immune system, all those systems optimized. And don't forget, head over to BarbellShrugged.com forward slash stay home, where you can save 82%. Buy two, get five programs for free, saving you over $400. 100 body weight AMRAPs, advanced body weight, DIY body weight Metcons, bands and body weight, an aerobic monster. And then two free resources, maximum mobility to increase mobility, joint by joint assessments, exercises and drills and faction foods, nutrition course for how to eat and create systems for health and longevity.

Use the code to stay home at checkout to save 82% this week, only saving you over $400. Buy to get by free barbell shrug.com forward slash stay home. Use the coupon code stayhome at checkout. What is the name of that book? I read that book, Spark, which that's the whole premise behind that working out actually makes you smarter and actually creates more synapses in the brain and stronger synapses. Therefore, allowing you to, you know, to learn at a much higher rate and to remember. Which, just because you're learning doesn't mean you'll remember.

Those are two separate parts of the brain. So, but light's both sides. So, it's pretty cool. What is that book? I'm so intrigued. Stealing Fire. Stealing Fire is the one. I didn't actually read the rise of superman but

stealing fire is like the second piece basically of the rise of superman um of that entire book superman same thing yeah no i don't count them as the same thing yeah there's some there's some crossover there stealing fire I think is actually the most relevant. They basically, they basically make the case in stealing fire that flow states are kind of the key to happiness. Like you want to be like super engaged in an activity that's intrinsically interesting to you. And if you can,

if you can do extreme physical tasks, if you can go big wave surfing and skydiving, do, you know, fight MMA, like do things that are so physically engaging that they kind of suck you out of your own head and kind of put you into your body, so to speak, where you're like totally present in the moment. You're not thinking about your bills. You're not thinking about the past. You're not thinking about the future. You're just like you're totally in the moment because you're doing something that's so physically demanding. You know, I think, I think it's part of the reason the ice baths are, are so effective for people for their mental health is because like, it's such an extreme physical stress. The being an ice cold water, like when you're in ice cold water, all you're thinking about is fucking how cold you are and how long is it going to be till I can get out of here.

And, uh, and that, that puts people in the moment kind of automatically. It's like a, you know, it's a, it's a hack, so to speak, to use a hacky word, but it's a, it's a, a really good book. I think there's a lot of really great points in there. Now that I've brought that into my own awareness, I see where it's happening to me on a regular basis. That whole thing that I was talking about of getting high, drinking a cup of coffee, and working out stands out in my brain more than anything because anytime I was like stuck in a place when more or less always that combination where you go creativity energy and light long movement like a long walk where you're just stuck processing but you have like the two opposites of high energy from the caffeine and the coffee and the creativity of marijuana like you solve all of the world's problems and your brain on that walk and you go back to your computer

and you are fire like you legit i it's like so i used to do before i even read the book i would go walk walk the beach and drink a cup of coffee and and be high in san diego and i would be like oh my gosh i have the all of the great ideas right now and i used to call it the crossfit pb speedball and then i met bledsoe and he was like oh yeah that's called the hippie speedball and i thought i was so original and then i read it in a book and i was like man everyone stole my idea all the hippies they stole it um but yeah give it a shot head out to the farm go on a little walk get you a, go drink a cup of coffee, solve all the world problems. Yeah. So back to this awesome, yeah, the 10 minute AMRAPs, do them. They're probably like

the perfect, perfect way to just get a little, little movement snack three times a day. I think it's like the perfect, like I'm doing it morning. Um, not specifically the exact workouts in the program, but, uh, morning, usually some sort of, um, midday thing.

And then I train. And then if I can do some at night, uh, we've been doing a lot of the like 10 minute, uh, little things as a family in the garage. Cause you can't really like, what are you going to do when there's like a two year old running around,

like heavy cleaning jerks, slamming barbells, that little nugget will run under the bar and it's a disaster you don't want that oh terrible thought man scariest thing ever right garage isn't big enough uh it's actually speaking of kids that's part of the reason that i i structured these these you know the emom aesthetics program has 20 minute uh emoms and and the 100 amraps workout as short 10 minute amraps like i have three little kids. I got a two year old,

three year old and five year old. And we're home all day, every day with them. Every day is the same. And, uh, it's, it is legitimately stressful to try to watch all three of them at the same

time. Like they're, they're, they're constantly killing each other. And so, uh, it's, it's been really nice to be able to say like,

I'm going to go, I'm gonna go do a 10 minute workout. And my wife's like, okay, she knows exactly how long it's able to say, I'm going to go do a 10-minute workout. And my wife's like, okay. She knows exactly how long it's going to be until I'm back, and she knows it's going to be relatively quick. Yeah. You know what I mean? The kids are just sat down for lunch.

I can go do a 10-minute workout and be back in the kitchen before they get up from the table. That's so funny you say that. Ashton literally, this weekend on Saturday, she goes, you need to learn about time because I was like, look, I need 30 minutes to go edit some videos to get up for the bands and body weight program. I'm going to shoot them in the garage. I'm going to throw them up on the internet. Like 90 minutes later, she walked into the room. She was like, 30 minutes happened to go 30 minutes happened an hour ago. I like do you know how how awesome this bands

and body weight program is right now i'm trapped i'm locked in she's like no get downstairs right now we got things to do i was like okay i'll go i'm on it i'll be back i'll be back yeah uh yeah that's the same thing man yeah dude 30 minutes when I get when I get in the zone about getting people jacked doesn't 30 minutes isn't a thing time is gone boys yesterday I looked up and my son was so high

in the tree I've never been so scared in my life I'm like I'm gonna talk him down I'm like okay be really careful and come down from that tree man i mean oh if he would have fallen that's a wrap oh that's so wild i'm not prepared for that day who's 11 is like oh it's fine i'm like, shut up. I told you to shut up. You're 11. Shut up. They're fearless.

Oh, my gosh. He's like, but I won. He had won the challenge to see who would climb the highest. That's gnarly. It's all my fault because that's what I would have done. I can't be too mad at him. I don't know his genetics,

but I'm like, man, I was so scared. God. Rad, Team Bull. So this week we're launching the Stay Home Super Bundle just because we have so many programs going in. There are seven full programs. The Bands of Bodyweight, the Do It Yourself, Bodyweight Metcons, Aerobic Monster. um aerobic monster so if you go back to last monday's show the aerobic capacity show that we smashed um to learn all about your aerobic system um getting better longer workouts breathing better um 100 body weight and wraps so we just talked about the advanced body weight program and then

there's a full uh mobility course and nutrition course as well that is all in there. And honestly, you're saving like $450 by buying it all in a bundle. But, Mash, dude, I'm so stoked that we – When we launch these bundles, every time we launch a bundle, I'm like, fucking people are crazy not to buy this. This is like buy one, get four free. Buy one, get five free. It's an insane thing to do in many ways. But people are buying them and we're getting

the great feedback about getting so many products for such a cheap price. We can't offer that 100% of the time, of course, but for whenever we launch a new bundle, I think these big sales are rad. Well, dude, I was talking to a lady yesterday and I was like, look, I just want to take over your bookshelf. i want you to actually print all of them out and just line them all up and then right next to him you got like the mash section 400 page books that my man's right we just took over like an entire wall of workout programs and training information in someone's house hopefully in walmart shelves is what i'm after hey hey look look back there on

Doug Larson you see that in the back left on the desk oh yeah I talked to them yesterday we're not allowed to talk about this yet still super secret but Walmart I hear you I see you Bentonville Arkansas

man that got me fired up yesterday talking to them i can't wait to talk to you guys about this after um that was like the best teaser ever october um the um the dude tell me about strength university i want to hear all about it i we i'm so stoked we just did a show on all the stuff we're creating because i wish we had done this when you launched it um tell me like when when you sit down and you start putting strength university together what do you see in like why is why is the certification world not getting it done and leaving space for you to create this program for strength coaches i feel like there's either one of two things happening you You know, you have like the NSCA is teaching a lot of good science and theory. And then you've got like USA Weightlifting does a really good job of teaching certain

movements, not all of them, but they teach you how to teach certain movements really well. But, you know, you just don't have this place where you can go to like learn the science, learn the movement learn the programming learn the you know how do you form a culture and uh you see like i just i feel like i can't believe that still today you still see coaches with all the information that's out there that you still have coaches who can't teach a squat or they're like you know they'll post a video of their athlete doing this horrendous clean or squat.

Yeah. How can this still happen in 2020? And so the whole goal was to, like, you know, make a small, you know, take a small bite out of that terrible pie that's out there and, like, take it away, you know, and slowly start to eliminate that, you know, because the kids, it's really geared towards like coaches, like CrossFit, high school coaches, even there's college strength and conditioning coaches who need help. I'm like, yeah, how did you get to be a collegiate strength and conditioning coach? And you can't teach a squat, you know, like, I mean, how does that,

how does that happen? Just because you have a CSCS and you understand, you know, a little bit of science, I guess that they think that you can coach. So the whole point was to slowly start to eliminate those terrible videos we all see. And that, you know, it's like, here's the basics of the squat. And here are the things that are non-negotiable, which there are a lot, you know. But these things need to happen. Like, you know, the knees need to track with the first two toes you know the valgus needs to be zero and yeah the spine needs to stay neutral

so you should have no flexion but other than that when you sit back sit down like that's you know do whatever you want but as long as you post videos of like going below parallel with a neutral spot and these you you know, in line with the toes, it's good. And like, here are the ways, if you have these issues, if a person is doing valgus, how do you correct it? You know, it's one thing to tell them, this is what it should look like. And it's another thing to say, well, this is what you do if it doesn't look like that.

So we've told them both the programming section is really good. Cause that was one of the last things that we did. And I really took a big, you know, effort to give them a lot. Like even go over, you guys ever heard of K-Value? That's how intense this is. This will give you a good idea. I mean, like statistics? Well, K-Value

is like, it's a formula that when you get, say that you take somebody to a weightlifting, it works for weightlifting or powerlifting, and they total 300 kilos. And you can look at, like, how much, you know, if you track the number of weights and how much total weight was used in the snaps, clean jerks, squats, pulls, presses, all the big movements, and you track how much weight was used per repetition. Then you can formulate this thing called the K value,

which tells you you used this much weight per rep, you know, over time to get this much volume to equal 300. And then the value will help you determine how much per rep you need to do in the next cycle to get to 310 or 315 and so uh it just is anyway that's just an example of one of the things i taught them so like these dudes will be ready like like if if they do everything that's on those videos they'll be ready and we're we formulated a really cool like little group on Facebook where we, you know, we talk almost every single day trying to teach them. And it's going to grow.

I think that'll be probably the direction of everything I do at Master Elite because it's a bigger passion. Because, like, if I just go after the athletes, I can get one athlete at a time. But if I go after the coaches, I get one coach at a time who, therefore therefore goes out and gets hundreds more at a time. So the math just adds up quicker, but it's been really cool. And like the initial launch was, it far exceeded anything we'd ever done, which blew me away because I was like, you know, uh, I just didn't, you know, I didn't know what would happen if you just went after coaches. A lot of coaches are like, you know, a lot of them are super prideful and they're like,

I know everything. I'm the best coach. You know, like, it's so funny if you go to them are super prideful and they're like, I know everything. I'm the best coach. It's so funny. If you go to 10 people and they all say they're the best coach, well, then nine of you are liars. You know what I mean? So much. But anyway, so it was really fun.

Well, I think that that actually is the thing. I mean not – like that's the thing that I actually respect the most about you in coaching is that there's very few people that were, well, one, the strongest person in the world. And then to have such an extensive powerlifting career and then go into Olympic weightlifting and then this CrossFit thing happens and you're still one of the best strength coaches in CrossFit. Now, like when I go to certifications, the last couple of certifications I've gone to, you know, as I've, as I went to my first certification at CrossFit and I walked out and I was like, now I know everything. And then you go, and then I go to like USA weightlifting. And then you're like, now I totally know everything. I've got two certifications and you just stack your certifications and then all of a sudden you go to enough of them and you realize all of them are way too trapped in their own ways to actually be coaching anybody like if i went into the crossfit thing and i was like hey guys don't you think we should have a better

conversation about that word high intensity or constantly varied all the time? Should we never practice the same thing? It should always be different. No, it should not always be different. of large corporations that are stuck not because they're not trying to do the best but because they've created a definition of what their company is that is not flexible enough and if they were to go back on their word it would undermine the entire company right now you're in a place where you're you're unable to to evolve and evolve and you have to keep saying the same thing, even if time and time again, you're proven wrong. And your ability to come from all of these worlds

and deliver the information, like I learned so much just because I don't have to be 100% right. I know that I have the best power lifter and one of the best Olympic weightlifting coaches and one of the best CrossFit coaches, and we don't have to, any of us be right. We can just, we can like take a little bit from all of these worlds and strength and conditioning on the collegiate side.

Like there's very few people that have such an extensive background in coaching from so many different fields that are able to actually whittle all the information down into principles, and then here are the tactics that we use to get there. And then do what you want with this stuff. The reason I like OPEX is they use a lot of very scientific stringency principles. And then it's up to you to apply it.

And, you know, this whole thing goes both ways. I've learned a ton since we've been in this lockdown state that we're in, like from YouTube, like a lot. If you go to, if you watch my videos, you will see, like, you'll see like where I heard y'all say something. I'm like oh you know like i'm using it now so yeah yeah it's like uh and that's the key too like one of the things i teach the coaches is to never stop learning i've learned things from my athletes like uh you know nathan dameron you know said something once on an airplane where i'm like you know he barely talks but he finally talked and then all of a sudden I'm like, that's really good, man.

Wait, you're holding on to that? Yeah. So, like, yeah. So, like, you know, like every good coach to, like, try to, from every human they come in contact with, is, like, take all the good and leave the bad, you know. And maybe 99% is bad, and that's fine, but find that 1%. This is one of the reasons why it drives me crazy that people hate on

Louie Simmons. I don't agree with everything he says either. And like, you know, there's a lot I don't agree with, but, but damn, have I not learned a ton from the man?

And like, and if you, if you haven't, you have a problem because like, you know, if you're not using bands or chains, fine. If you're not using a glute ham raise,

if you're not using like a board, if you're not using a glute ham raise if you're not using like a board if you're not using a reverse hyper yeah come on like he made all that stuff famous yeah well yeah the other thing that i love about the the course is that you talk about creating culture yeah there is not a single certification out there that's going to teach you how to create the strongest people in the world because the strongest people in the world don't give a shit. Well, it's not that they don't give a shit. It's they've already learned the skill. Now what they're trying to do is only be around the strongest people in the world.

It's way harder to earn the respect of the guy down at squat rack four if you're only squatting 315 and the guy at squat rack four is 600. So now you have to shed the entire identity of being at squat rack one with all the weak people how do you get all the way down to the other end of the gym that's a way harder conversation than activating your glutes and that comes down to culture yes and it comes down to the coach a lot of like what are you saying to these people and like you know what are you saying is important to these people like what people are you looking for you know like you know you might not be able to allow every single human in your gym you know there might be times where you're going to have to say in a very nice way you don't have to be a jerk but you're just like you know this is not the place it's yeah and i've done that and like you just got to know when um

what's the process you know and also you got to know when, what's the process. And also you've got to know, do you really want that? Do you want to work with the high-level athletes? Because that's probably the hardest thing. And at times can be the most financially not awesome thing to do, which I teach them all of that. The general population is, number one, I feel like is obviously financially more rewarding because there's more of them.

And two, I feel like, like on a coach level, like it's more rewarding. Cause you, you know, when a, a general population person, when they like learn to do a back squat, it makes them so happy. Whereas like to get a, you know, like a world champion happy, they basically got to break a world record. So it's like few and far between being happy with their day. So anyways, I teach them all that. How many coaches wake up every day and they're like, man, I want to be successful like Travis Mash.

You go, well, you're going to have to teach powerlifting and Olympic weightlifting. And nobody gives a shit about those. Yeah. So good luck. What people want is to get jacked and doug and i talk about that i mean a lot very recently because he just wrote that emom aesthetics program that's smashed and i'm like man i have like 20 something years under the barbell i've like i've got like a doctorate in olympic weight lifting and like how to get people really, really strong.

And like, I really want everyone to be operating at like level 20 years, but most people just want to get jacked. And most people just want to lose a little bit of weight and look cooler at the pool and take their shirt off and feel like a gangster. And then it's like, yeah. And like all of that really goes into like making really good decisions about what programs you put out, the messaging that you're putting out to clients. Like that's a really hard conversation because if it – in my ideal world, if I had like a small personal training studio, I'd probably teach a lot more Olympic weightlifting. But when you have a big show and a lot of people listen and a lot of people are focused on three main goals, really, it's like lose fat, gain muscle, increase cardio. Those are the big rocks that people need to understand. And if your goal is to make it a very long time and do very well,

there's only a few Travis Mashes in the world that are going to be coaching Olympic weightlifters. And the real secret sauce to what you do, which you may or may not talk about a lot is you find a way to get 14 year old to move to Louisville, North Carolina. What in the world, what in the world is going on?

See, that's the thing. That's the thing that they're like, man, why can't I get these athletes? Well, you should try and get families to move to the middle of nowhere. Yeah. That's a hard thing to do. That's a hard thing to do, too. But a lot of it at the University goes towards high school coaches, too. So it's not just training the best, but it's mainly focused on training athletes.

Yeah. And we talked some about general pop, but mostly it's like if you're at a high school coaching these athletes, how do you do it in a safe way? Where do you start? How do you regress? How do you progress? Which is important because the problem is that if you put this workout on the board, there's going to be 40 percent at least of the class can't do it right. And so, yeah, and you need to be able to recognize that. And personally, I would say if you will do a very simple assessment, you can like you can have that off at the pass and know that this group should start here and this group should start there.

And then, you know, like Dan John does a really good job, which is i don't know if the show will come out before him or not but you know he's very good at saying at like breaking it down and saying this group should start here and this group should start here in a very simple way which i can't wait for him to be on the show but um it's a lot of things like that yeah yeah um do you teach a lot in in the course of saying like here's as far as you can go on the science side of things and here's as nerdy as you can go on the movement technicality thing but we all kind of want to live in this this sweet spot where we're actually talking to people? Yes. Well, like on the science, I teach them the basics.

These are the things you have to know. And that's where I've stopped. But now what we're going to do is put additions to the course where you can go as nerdy as they want to go. If you want to stay with physiology, we'll go as far, as deep into it as you want. But here's what you have to know. And so in physiology, in biomechanics, in physics, in anatomy, you need to know this to understand. What I'm trying to do is get them to know the basics so they can't get fooled. So they can't get fooled by some person out there peddling a program that's crap.

And so they'll know at least, you know, this is the basics that has to happen. And so they'll be able to see some person trolling some bull crap. Does it feel good to get all that information in your brain out onto a video for the rest of your life? Yeah, and to know the coaches that are in this program will know. You know, if they choose not to follow it, you know, I can't do anything about it. But they know. They know the coaches that are in this program will know. You know, if they choose not to follow it, you know, I can't do anything about it. But they know. They know the truth.

And so now it's up to them to go out there and do the right thing. And with the movement, we get pretty, you know, like here are the basics that has to happen. And then here are the things that, you know. Then, yes, we go a little deeper into movement with snatching and cleans. But here's what has to happen to make it valuable. If these things don't happen, don't teach it because the benefits everyone talks about with the snatch and the clean happen here.

So if you don't do this, it's pointless. Yeah, teach them, and then we definitely go deeper on the movement patterns there. But this is what you have to teach. If this is not happening happening don't teach it and yeah teach them you don't have to there's no one movement in the strength conditioning you know gym that has to happen you need to know what can you teach you know basically what have you ever done in your own life like you've never been able to do a snatch it's really tough to teach a snatch i mean yeah maybe you can but it's. It's like, how do you teach basketball if you've never shot a basketball? Where do you see the course going?

Because you're building this thing for a long time, and you're actually headed to the university setting. Is this going to be, this is a big part of life going forward. People are talking about, would you make it into a college course and so we'll see um we start talking to lenore ryan about making an actual course that people could take college so many khakis yeah i know it's a khakis of players but we'll see but you know for it definitely is going to be the future of our company is like because we're going to start building out, like if you want ongoing, you know,

like modalities, you can join at a monthly cause you know, you buy the course, it's a, it's X amount that you pay and then you get, it's now it's up to like 12 hours of videos you can watch and learn. And so, but then we're going to,

we're going to continue to build it out now that we see that there's a big interest, we'll keep going. So, yeah. Beautiful. We're talking about that today, actually, about what direction. Are you going to have – I know last time we were out at Lenore, you were talking about kind of creating courses or the big education piece that you want to be working on. It's like how strength coaches can actually build a business. Yeah. want to be working on is like how strength coaches can actually build a business like in the sense that we're all entrepreneurs even if you're a personal trainer at 24-hour fitness like you have

to be thinking about your career as an entrepreneur to go beyond the hustle and getting clients yes even if you're a strength and conditioning coach at a university the best ones like coach can they're very good at networking they're very Coach Ken, they're very good at networking. They're very good at media. They're very good at like marketing themselves. Like, so whatever direction, there is a direction where you can hide from learning the basics of business. So some people would love that, but it's just not the case. I've yet to meet a really good strength and fitness coach who was also pretty damn good

at media. Coach Ken now, he's like two-time, you know, in the NCAA Coach of the Year, and he's really good at media, at, you know, making his videos and putting out constant content. These are just things you're going to have to learn. And my goal is that my guys, from their freshman year to their senior year, is that they will be doing that along the way so they will have created a brand.

And then they won't just, you know, I won't say good luck. You know, you guys are exercise scientists, senior year is that they will be doing that along the way so they will have created a brand and then they won't just you know i won't say good luck you know you guys are exercise scientists but you don't have a job you're gonna go work at walmart you know but uh no nothing it's as long as you're in the performance nutrition section that's cool with me that's good yeah you'll be able to sell really well so but like um the goal is they'll have a job when it's over with. Yeah. Dude, I'm stoked because there's such a – people are getting much better at it. Clearly kids understand the social media game and there's a lot of people that are kind of setting the trend in that. So they see where it's going.

But there's no like structured way to tell – i mean even if i if you had told me when i was 20 years old like hey you're good at lifting weights but you should really start thinking about this i wasn't really planning on being i was never the goal was never to sit on this call with you guys i just liked lifting weights no one ever told me that i could actually do this this was never like an actual reality this didn't exist when i was yeah this is like we're all just in the dreamland right now no one told us that it was possible but now it's more possible than ever and it's super feasible if we can get into people's brains early enough to be like look you're not just posting weightlifting videos you're showing people what you're capable of you can educate them on how to get better at it there's a lot of ways to connect

with people right that's what i just know yeah don't just put your videos up man dang like some of these athletes just just keep uh here's how much i snatched awesome but what do you know like you need to let people know like what do you know? You need to let people know, like, what do you know? What are you learning from this process? Yeah. Beautiful. Where can they find this project? Where do you want to send them?

Mashalit.com backslash squat. I'm sorry. It's not squat. Strength University. I always say those, yeah. Strength University. Mashalit.com backslash Strength University. Beautiful.

Doug Larson, where can the people find you? You can find me on Instagram at Douglas C. Larson. And all the products we talked about in the Barbell Shrug store. It's just BarbellShrug.com backslash store. Yeah, this week, I think it's like an 85% discount. You're buying two programs. You get five of them free. Nutrition, mobility, and then the big five programs the 100

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Anders Varner. We're Barbell Shrugged at barbell underscore shrugged. We will see you guys next week. That's a wrap, friends. We're going to be back talking bands and bodyweight training, building hypertrophy on Wednesday with Coach Travis Mash again. We also want to make sure you get over to the store and barbell shrug.com

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