Barbell Shrugged - The West Coast Gary Vhee — Real Chalk #85

Episode Date: July 23, 2019

Dave Meltzer is the CEO of Sports 1 Marketing, a Forbes “Top 10 Keynote Speaker“, award-winning humanitarian, the host of entrepreneur magazines podcast called, “The Playbook,” and two-time national best-selling author, with 25 years of experience as an entrepreneur.    I mean you name it and this man has done it. Not only is this one of the biggest names we’ve ever had on the show, but he drops some knowledge and little breadcrumbs that we’ve never tasted in any other podcast before.    He reminds me so much of Gary Vhee’s style, that I just thought I’d just dub him the “Gary Vhee of the West.” Get ready to get fired up for the week! ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-meltzer ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

What's up, guys? It's Tuesday, and it is my job to light you guys up for the week, get you excited, and just get you strong enough mentally and physically to run through walls, you know? So what we're going to do today is introduce you to a man named Dave Meltzer. He's the CEO of Sports One Marketing, a Forbes Top Ten keynote speaker, award-winning humanitarian, a two-time national selling author, and the list goes on. This guy's made hundreds of millions of dollars, lost it all, built it all back. He's got every story in the book to keep you motivated in your life. Just walking into his office, talking to him, kind of seeing how his daily routine goes by,

it was really, really inspiring for me as well. So I'm super excited to have a man of this caliber on the show and talk about all of the things that he's into, how fitness kind of works its way into his daily routine, and some of the take-home messages that we can use in our daily lives to make us better at what we do every single day, whether it's just as a person or in business and in fitness in general. All right? This podcast has a little bit of everything from a man that we've never had on the show before or even the type of man that is going to be on this show.

The way that I got to meet him was I actually got asked to be on his show called The Playbook, which is a podcast for Entrepreneur Magazine. And I originally was just going to do that and then found out how awesome this guy was, had to have him on my show. Now he's on my show and he's gonna be giving you guys tips. So I'm super excited for you guys to hear him and then I'm super excited for you guys to hear me in Entrepreneur Magazine talking about all the things

that I have going on. So before we get into the show, I just wanna remind you guys that my next carb cycling challenge, which is worldwide right now, it's probably the biggest challenge on Instagram at the moment. It's been insane. The before and after photos are insane and everyone's been loving it. And I just recently added a Facebook group that I go in and do live Q and A's all the time. Um, constantly answering questions in there. You

can always email as well. And you guys all get free eBooks, free month of chalk online, and all the information that you need to change your body to whatever you want it to be, whether it's gain weight, lose weight, maintain. And it doesn't really matter what you prefer to eat for diet, vegetarian, vegan, you're a meat eater, whatever. You can do it no matter what. It's just a correlation of carbohydrates every day. There's some high days, there's some low days, and it's all in that packet and what we do. And you will be shown how to do everything step by step. So no big deal. Everyone can get through it. Everybody can benefit from it. So all you have to do is go to jimryan.com, G-Y-M-R-Y-A-N.com, and you can sign up for the Carb Cycling Challenge starting August 5th. And then everything else that I have as far as eBooks, workout programs and all that stuff is

all on there as well. But the carb cycle challenge is going to be the big thing that you guys are going to be hearing for the next couple of days until that starts off, kicks off. So yeah, I hope you guys do it. Hope you guys have a before and after photo that you want to share with the world that you're really excited about. And I hope that you just learn a whole bunch about nutrition because really nutrition is the most important thing that we do when it comes to fitness and changing the way that we look. The nutrition is huge and there is so many ways to get there. But the way that I made this particular challenge is, in my opinion, the easiest way to hang on to and repeat for the rest of your life. It's a very casual, very simple way to go. And it's been doing well because I think people are realizing that

this is a very easy way to go and that they can stick with it and it's manageable and it's repeatable. So without any further ado, let's get into this podcast. Stoked for you guys. When you're done listening to it, if you loved it, please share it. Tag me. Tag Dave. Let me know what you like. Let me know what you didn't like. But I know you're going to like it. All right.

Here we go. All right. It's Tuesday. We're here. Real talk. And we're sitting down with David Meltzer. I'm real excited to have you on because you're one of the only people I've had on the show so far who's built just a tremendous, tremendous amount of things

and a tremendous amount of wealth. And my favorite part, though, is that you lost it at one point and then built it back up again. I'm glad that's your favorite part. That wasn't my favorite part, but it's actually the best thing that's happened to me. So it kind of, in some respects, is my favorite part, but it's actually the best thing that's happened to me. So it kind of, in some respects, is my favorite part. And it enlightened me about how life works and the lessons that we learn and how arbitrary and capricious things can be and how we take ourselves seriously, even through the rise, but even more seriously when we're in a fall.

I call it a setup, but most people call it a setback. And that was the main nuance of losing everything in my life. So in the beginning, because you're the owner of a sports marketing agency, you started up the first Samsung phone. I mean, you've been in like every single magazine, Forbes, this, that, blah, blah, blah. So, I mean, the list goes on and on. You guys look this guy's up. Look this guy up.

It's very, very easy. But of all the things that you did, what are like probably the most, like what's the most important to you? And it could even be that moment that you bought maybe your mom a house and a car. I remember you saying that was like a big thing. Yeah, you know, it's interesting

just to list out some things so people can have a comparative analysis that don't know me, right? So I was a millionaire nine months out of law school, worked for West Publishing, which got bought out by Thomson Reuters for $3.4 billion in 1995. So there wasn't a lot of billion-dollar companies. 26 when we got bought out.

I was a millionaire at 25. So then worked in the Silicon Valley, assisted in raising $169 million for a wireless proxy server company called Everypath, where I ended up being Samsung CEO of their first smartphone division, something called the PC-E phone, cleverly named after converting, converging a phone and a computer together. But it was a Windows CE device, so it gave me exposure to, you know, Bill Gates and HP, just a variety of people on Silicon Valley, all the big houses, like TPG, Amarindo, Sequoia.

But through all of those jobs, then I got to be the CEO of Lee Steinberg, which is the most notable sports agency in the world. They made the movie Jerry Maguire after my firm, and that's where I met Warren Moon, and we started Sports One Marketing about 11 years ago. Ironically, you know, and I was a multimillionaire, having my kids, my wife, obviously, you know, having children is the most, I have four of them. The most significant thing in my life life was when I lost everything.

I was a CEO of the most notable sports agency in the world. They hired me. I was going to say, before you say you lost everything, let's give people a little bit of a definition of what that actually was. Over $100 million. It was a lot. Yeah. When you say lost, what were we down to? Zero.

Like no house. No. I was living, after I lost everything lost everything after bankruptcy i was living in a rented house with rented furniture and one car pregnant wife with my fourth child uh so most the assets i had i had a golf course worth 120 million uh ski mountain i had properties uh i went through my liquidity and lawsuits and lawyers and lifestyle. So there was literally nothing left. I wasn't very prudent with my time, my people or my ideas. But moreover, you know, for me, the significance of when I lost everything, I was running the most notable sports. I had a dream job

of most people. Anyone that's seen the movie Jerry Maguire, a lot of people changed their life. They're like, oh, I want to be a sports agent. Right. And I thought, you know, telling Lee who hired me because I was Midas, everything I touched before my bankruptcy, everything I touched financially, stocks, real estate, car, like I'd buy a Ferrari and end up being able to sell it for more than I bought it for. Everything I touched, you know, made money. And, you know, I made, you know, some really bad assumptions, which led to me writing a book called Game Time Decision Making about how to make the right decisions in your life, business and personal decisions. But I thought that that would be the hardest thing I ever did.

But moreover, was telling my mom. That changed my life. When I had to go tell my mom. Now, I grew up with six kids and a single mom, five boys and one girl, mom who worked two jobs, second grade teacher, and then filled up turnstiles at the convenience stores with greeting cards, packed our lunch in a station wagon, dinner in a station wagon, didn't hardly have enough to eat a lot of times. All I wanted to do my entire life was buy her a house and a car. That's all I wanted.

Right? Yeah. And so the most significant thing in my life, the catalytic event, was going to tell my mother that I had lost not only lost everything of mine, but I forgot to take her house out of my name. Yeah. And so I had to go tell her that she was moving. And it's hard to explain to people how difficult that was just getting over there. But moreover, how freeing it was when I told her and my anticipation was that I was going to ruin her life, that I had seriously put her health in jeopardy. I could see her dropping to the floor, holding her heart, you know, like the scenes in a movie.

Yeah. But she did not quiver. She simply asked me, are you okay? Do you need any money? What can I do for you? Why is that so significant? Because I was already on a transformational journey for the two years before I lost everything, changing the value system that I had to taking stock in who I was and what I wanted to become and to show and to see someone who literally was living like walking at a higher self someone who I you know at five to ten years old I had a father that was a deadbeat dad who made money but it was the 70s and my mom would sit quietly why i told her why can't you be more like dad you're such a loser dead right to you know when i had a ton of money just sitting there

telling me i was lost that she was worried about me and once again what are you talking about you've only made 17 000 in a year i make that in an hour what do you mean I'm lost? Look around you. Who do you think, right? This was the arrogance and ignorance that I had to, you know, still unconditional love with all the idiotic things that I did to believe that I money bought happiness to see her just look at me and be of service. I knew for me, that was the biggest sign that I was going to live my life. I was born with a gift to attract money. I have an unconscious competency. People don't normally make money that quickly out of law school. They don't continue to make money. I've always made money. It's not a concern of mine because I understand the math of money. I understand the energy of money, but now I understand the faith in money. I understand money. It's not, cannot buy happiness.

You know, money is an object of energy that you put into the flow of the system to get what you want. But if you're not putting faith into the right things, if you're not buying the right things with your money, you'll never be happy. If you buy the right things with your money, you go shopping for the right things with your money. You'll be extremely happy no matter what amount of money you have. And so I think giving is like probably one of the best parts about having money at all. Yeah. Definitely my favorite thing.

And giving. I'm an organic with moms. Oh, yeah? My mom is the best, and I grew up with five brothers and sisters, but I have three other sisters. Nice. So you're a little nicer than I was.

That's why I got three daughters. They taught me kindness, which is very good. But that Catholic event changed the way I put faith into things. And I have two currencies in my life. One is money. I'm a big, compassionate capitalist. I believe money is extremely important.

If you make a lot of money, you can help a lot of people and have a lot of fun, period. And my goal is to allow money to come through me to add value to it and give it away. I know that when I give something away, it strengthens me. I know that because if you take one of the highest forms of energy, your thoughts, it's one of the highest forms of energy, and you give your thoughts away to someone, it strengthens you. So if energy given from you strengthens you, then why wouldn't an energy of money, when you give that away strengthen you as well? And so I believe that receiving and giving are one and that I can strengthen myself

by having more, adding or appreciating it, adding value to it and giving it away. And that changed my entire life. And to this day, you know, sometimes I think about what I felt like going to the door and what I felt like walking away from the door with my mom. And I went in in one of the biggest ego conscious fear based, you know, perspectives. And I left completely enlightened. It was, you know, almost as if you were hugged by the hugging angel or Mother Teresa herself had given you some sort of, you know, christening. That's how I felt when my... And then her reaction, that definitely makes a huge difference.

Yeah, and maybe, you know, that energetic push was saving me in the respect of like a, you know, grandmother who has the strength to lift a car to save her grandchild. You know, these exigent things that happen in life. But faith to me became an aggregate of what I was trying to do in my life, which is think, say, do, believe, and have all my personality traits, characteristics, possessions, and addictions literally be aligned to put as much energy or value, productivity into the universe,

and then be accessible to help other people and access what I want. So that sounds like something that you would hear from someone standing on stage and do motivational speaking. Yeah, yeah, yeah. So when you do motivational speaking, you go on these stages. What are the top three topics, like the take-home message for everybody? What are you trying to get everybody to take home? So number one, I think we have a happiness problem, right?

I think we have a happiness problem, right? I think. You said you like to tell everyone, like it's a challenge to do, I am grateful before I can wake up and I get that every night for 30 days. Right. Cause the best way to make you happy is to be grateful, right? Yeah, for sure. I actually offer a free, I charge a lot of money to do executive coaching. I'm so sure how difficult it is. I actually offer a free month of training to people that can DM me in the morning and night for 30 straight days that they said, thank you. I can't tell you percentage wise how few people could do it. I know that because it took me nine months to do it myself. So I know I'll guarantee it makes a difference. I guarantee

it makes it changes your entire perspective. It goes from your conscious, your subconscious, your unconscious. It actually creates a neural pathway of gratitude. Imagine if I could shift everything in your life just by gratitude that you get to do everything. You don't have to do it.

That's a major advancement in your life, especially in fitness, right? What if you get to work out every day? You don't have to go work out. What if you get to eat right every day? You don't have to eat right every day. I feel that way after I really come back from an injury. I'm like, oh, I get to work out every day you don't have to go work out what if you get to eat right every day you don't have to eat right every day come back from an injury i'm like oh i get to work out today exactly but you should feel that every day and you get used to it and you forget and i buy a new car like holy shit this is so cool and then like a week later you're like i'm getting in my car but

if you have gratitude as part of your core you'll never forget right it'll always be there imagine having everything that you want but still being grateful just for the ability to wake up. That's my perspective in life. Like I infuse purpose and passion into anything. I can take something that I hated doing, like taking out the trash and infuse purpose and passion by looking for the light in the trash. What do I mean by that? I could look at trash and say, you know what? By taking out the trash, I can actually give myself a few minutes every day to think about what I want to be happy. And so now trash, instead of becoming a chore, becomes an escape, becomes a positive thing. I'm so grateful I get to take the trash out. So I take my own trash out in the office. I take trash out of my home. I take trash out at friend's house, all because I know it represents or infuse purpose that it gives me time to think about what I want to be happy. But moreover, that lesson of happiness is so important, not just through gratitude, but through forgiveness and accountability and inspiration. One of the messages that people don't understand is why aren't we happy is because they take fear, especially in sports and fitness.

People take fear as a motivator, right? Fear is the most depreciating, soul-sucking, energy-sucking thing that you have. What happens though is fear is important, especially in fitness, because fear focuses us. Why can the grandma lift up the car to save the baby? Because she becomes hyper-focused. We need to find substitutes for fear to focus us because fear energetically is a soul sucker. We need to find things that inspire us. And so one of the things that I teach are different techniques in order to effectuate living an inspired life, to clean the connection between that which inspires you. In other words,

to be happy. In fact, my main goal is out of thousands of people, I just got back from the RISE conference in Hong Kong with 16,000 people. And I thought to myself, man, if I could just get a few people today that can not only be happy themselves, but I can empower them to empower somebody else to be happy, even to empower someone else to be happy, that I know eventually that I'll get a thousand people that can inspire a thousand people to inspire a thousand people. Mathematically, that in my mind is extremely achievable. when you do the math if i in my career can inspire thousands people to be happy and inspire those thousand to inspire another thousand to be happy and those thousand for another thousand a thousand times a thousands

a million a million times a thousands a billion i actually could create world change imagine if i can make a billion people happy on earth what effect it would have when one little particle of light overcomes millions of particles of darkness, when I can teach everyone you get to do these things, that we're grateful, accountable, forgiving, and inspired people, that we're here to be kind to our future selves and do good deeds. To other lessons that I teach when I speak is, you know, we always, one of the biggest problems that we have, we try to manifest what other people want for us. So the first one is gratefulness and happiness. Yeah.

Is that the first thing, like the first point you hit? No, I usually start through my journey. So I literally take it through, number one, be more interested than interesting, right? Most people, especially in our careers you'll see it in fitness and health a lot it's like they aren't listed there's three types of listeners right you'll see it a lot when you're training there's the guy who is called an interrupter you're trying to train them but they just want to tell you what they know then then you have the majority right yeah worse

though is you have the majority which is worse than the interrupter to me it's the guy that is a waiter. What do I mean by a waiter? He's not interrupting you, but in his mind, all he's thinking is he's going to tell you what he knows and doesn't listen to you. That's like when we tell everybody what to do. Because I own a gym here in Newport. Yeah. There are the instructors in front, and they're like, all right, here's what we're going to do.

Blah, blah, blah. They're talking about the whole workout. Three, two, one, go. What are we doing? You're killing me. Yeah, here's what we're going to do. Blah, blah, blah. They're talking about the whole workout. Three, two, one, go. What are we doing? You're killing me. Yeah, that's like the worst. Well, I sent a whole 30 people to the ESPY Awards yesterday, and I said, look, we have three objectives.

One, I need introductions for more speaking engagements, introduction for more interviews, either for me or for them. And then that was two, right? Interviews, speaking, and then executive coaching clients, right? Because they're all the big stars at the ESPYs. I do a lot of coaching for some high-level people. And so literally, I did a whole training on the three objectives, right? And so sure enough, a couple hours later, I come in the office.

I'm like, dude, so what's your objective before you leave for the ESPYs? Because you're an interrupter or you're a waiter. Then you have people that actually process what you do. So I tell people, try to fight yourself to be more interested than interesting. You know, look for the answers, right? You got to, people, I wanted to be a doctor when I was 18 years old. I didn't know what doctors did. And my brother taught me this lesson, right?

Because I went to the hospital to visit him. He was a doctor. I'm like, dude, I hate hospitals. He's like, Dave, you're pre-med in college. What do you mean you hate hospitals? I'm like, I want to be a sports doctor. I'll be in the training room on a field. I'm not going to be in a hospital. He goes, you know, you got like 12 years in a hospital, become a doctor, moron. Right? I'm like, really? Because I was 18. I wasn't more interested than interesting. I think the majority of the people on earth are not more interested than interesting. So that's the first lesson that I was 18. I wasn't more interested than interesting. I think the majority of the people on earth are not more interested than interesting. So that's what the first lesson that I go to. Then I moved to a really another critical one is, you know, trying to manifest what others want for us. So I always say, just because someone loves you doesn't mean they give you good advice.

Like your parents and your friends, they'll actually manifest negative things for you. Once again, in fitness. Of course, because they're projecting what negative things for you. Once again, in fitness. Your friends are the worst sometimes. Of course, because they're projecting what they want for you or what they feel. It's why your parents. They want to be better than you subconsciously. Oh, my God. Well, and that happens in fitness. Like literally in fitness, people ask the wrong people.

There's a reason they should come to you, right, to get fitness advice. But how many parents and friends do you know right from guys that come in and women that come into your gym and they're like oh you know my dad told me my dad played college football and he told me this and it is so far off what you like they're literally destroying themselves right and let alone diet exercise you know cardio stuff like what people they do yeah it's incredible i i it's amazing right we're on the same page that's being more interested than interesting then i kind of move into the four key piece of advice which would be gratitude forgiveness right, right? So gratitude gives you perception. Forgiveness frees you. Yeah, forgiving yourself,

you can't give what you don't have. Then accountability I teach. So there's two questions to ask. This happens too. Fitness, I think half of the value of a trainer to me in fitness is accountability. Is accountability, having a partner. And it's important. Yeah. And

accountability is two questions. What did I do to attract this to myself? And what am I supposed to learn from it? Right. Too many people confuse liability and accountability. Right. They don't understand when I said, you know, oh, you just got hit by a car from behind. And I'm like, you know, you're accountable. And they're like, no, I'm not. The guy was texting. I'm like, no, no, that's liability. Still don't tell the judge you're accountable, right? Don't tell your lawyer, go make a claim in the insurance company. That's California state law, you know, DMV law. That's definitely you are liable. They're liable, but you're accountable. When, when something like that occurs in my life, I'm asking myself, man, what did I do to attract this to myself?

And what am I supposed to learn from it? What am I doing? And that's a really critical thing because now I have complete control of my life. And I'm starting to raise my awareness to learn the lessons. One of the key lessons in life is about lessons, meaning we live at this vibration, one in which money is the biggest currency, the energy that you put into the flow. But most importantly, we're only here to learn lessons, critical and fitness, right? You could go ahead and train someone all the time, but if they're not learning the lessons, if they're not learning the lessons,

the lessons are going to keep on coming. Here's what also is true about fitness and training, as well as life. Lessons keep on coming until you learn them. But here's the thing. We are going to forget every lesson that we learn at one time or another. No matter in fitness, health, whatever, we're going to forget a diet all the time. You're strict, strict. We're going to forget it. Well, we also have the capability of remembering a lesson at any time. So what we want to do is focus our attention so that we're harnessing the intention of what we want to do things consistently so we don't forget the lessons that, you know, Ryan taught me. And you know, and I know that the lessons that you teach, if somebody actually consistently followed it, health, exercise, nutrition, stretching, balance, all the different things that you know

to be true, these great lessons you've learned, that you'll have extraordinary results. So what were the lessons that you went down to zero? Well, so the biggest lesson is radical humility. So the biggest lesson was radical humility. The second lesson was that I needed to learn not to attach to an outcome, right? My whole life was I'm going to be happy when I make college football. I'm going to be happy when I get straight A's. I'm going to be happy when I get to law school. I'm going to be happy when I graduate law school. I'll be happy when I'm a millionaire. I'll be happy when I buy my mom a house, a car, pay off my law loans.

I'll be happy when I'm a multimillionaire. My first 10 million, my first hundred million, I'm going to be happy when everything attached to an outcome. Instead, I started focusing my life on acceleration and growth. I started saying to myself, I'm going to enjoy the consistent, everyday, persistent, without quit, pursuit of my potential. Whatever that potential may be. It could be my potential as a father.

It could be as a son. It could be as a husband. It could be as a business owner, a speaker, an author, a podcaster. Whatever it is that I started doing. And I think that's why I ended up, like you said, in a position where I excel at everything I do because I'm simply focused on enjoying the consistent, persistent pursuit, even my health, right? I've completely transformed my own health

in the last two and a half years by taking a consistent, persistent approach instead of attaching myself to, I got to lose 10 pounds, pounds. Mine is all on the acceleration and growth of what I'm doing. Minimum of one hour a day, making sure that I have a plan to prioritize. And I will tell you, I've been on all these panels and stages and all this. I love this.

When I was with these geniuses, like the president of HBO, big, big, big people, Burger King CEO, HBO CEO, and they're going around, what's the best piece of advice you can give to these freshmen coming into college? And my favorite one, you'll get this, was the woman who said, you should find something that you love to do every day that's healthy, exercise-wise,

for the rest of your life. That's the best piece of advice I can give you. And at that time, I had made this transformation because I put, yeah, because I always put my family first. I always put my job second, my business second, and then my health third. Well, what came about in my life was when you do that, you're never going to get to be consistent in working out and eating right because your family will always be more important. There'll always be some more time to want to spend with your family. There'll always be more to do at work. I had to literally just do one thing. This is the healthiest I've been in 15 years. And I'll run against people to prove it. But literally, I literally said, I'm making my health my priority. I'm not going to go out with my family if I don't get my hour in. I'm not going to go to work. I'll leave work. I need to

get my hour in every day. Well, not just the first thing. It is the first thing because I start with 20 minutes of meditation and then I go to the gym. So I have two routines and I think this is important in fitness especially. You need to have a routine when you're at home, your normal schedule. Then you need to have an adaptable routine, which means I got family in town, I'm on vacation, I'm traveling, and you need to have an adaptable routine that still hits my standard, which is a minimum of an hour a day towards my health. Which includes planning for food, planning meals, stretching. Now, it's a minimum of an hour, but I do at least, I always meditate 20 minutes a day, no matter what. I do abs almost every day, no matter what.

I do cardio of some sort every day, no matter what. Now, everything else varies. I don't do weights every day. I stretch every, so it'll vary. And some days I do two hours. Some days I do three hours. I think I had five or six hours when I was in Hong Kong a day because a lot of things were overlapping into exercise. But it's changed my life.

My energy level is so much higher and my sleep so much better. How often do you get out inside, like in the sun? Oh, almost every single day for a minimum of an hour. How much does that play a role in your life? A big role. A big role. I mean, except for most people think I'm lazy because I'm darker. Like you can see I'm in the sun. Just look at me, man. How much does that play a role in your life? I'd say one thing I notice a big thing is if I don't go outside, I have serious depression.

At some point, I have to go outside. I notice that big companies like Facebook and Google, they advocate everyone go outside for at least an hour as part of their day of their what's our primary source of energy right the sun and if you're living in newport beach paying all that money how are we not outside right i mean might as well live in minnesota it's a lot cheaper or cleveland get a 25 000 house in cleveland ohio that's just as big as your beach house in newport beach right if you don't want the sun i agree we're We're, we're, we're growing beings, man. That's part of what we take in and it's an energy source for us. And I think, you know, we'll do training outside at my office. I'll go walk the parking lot. You know, if I do coaching calls, sometimes I'll just slip in the AirPods and I'll just take my calls in the parking lot, walking around the

parking lot. What's the difference, right? I, you can see I have a standup desk somewhere here, switch out chairs. There's a bunch of things that you can do to make sure you get your hour in a day um the other thing is sleep you know talk about health and fitness yeah and i know you're that kind of guy ryan because i'm amazed a third of your life is spent sleeping most people don't spend any time at all understanding practicing sleep, studying sleep, being more interested than interesting. When to affect the subconscious and unconscious mind, which are so important in my being, that sleep's the most important. Oh my God. And not just rested. You can expand your mind. You can address things. You know, if you literally are recuperating

better, I'm on the Olympic committee, right right and it's really funny because they spent all this money to have it in Colorado Springs at a higher altitude right for the conditioning but what did they find they then had to build a chamber at zero sea level right for recovery because what they were doing is yeah they were making it harder to work out but they weren't nobody was recovery. Because what they were doing is, yeah, they were making it harder to work out, but they weren't, nobody was recovering fast enough and they were getting injured because it's much harder to recover up here. Yeah. So they were, we created a whole chamber so you could rest. And that's the same thing, what we do in life, right? High pressure all day long. Well, you have a system in place to be low, right?

To lower everything and to be in a theta mindset. You're going to recover. And so the better you are at sleeping, the better recovery. And most people that are in fitness will tell you that even more important in the workout for real exceptional athletes is how well they recover. A lot of times when people are on steroids. That's the reason that people say I'm a total horse. They don't say I want to be bigger and stronger and say i want to recover faster of course older athletes and especially right that's why clemens did steroids right i

mean he doesn't want me to say that but look he's a hall of famer before he got old and had to recover faster i don't think it makes anybody anybody that they're not going to be anyway i agree yeah and if they do too much then they're going to to be anyway. I agree. Yeah, to be honest. Yeah, and if they do too much, then they're gonna get injured because the actual physical structure of the body can't, their tendons and ligaments just can't handle the amount of ATP that's just popping through there. But literally, the recovery's so important.

So we all, and one of the other pieces of advice I give is to study not only sleep, but your calendar. And when I say study, I mean really pay attention to your calendar. You know, what we're doing in person, on the phone, via email and media, radio, print TV and social media. Make sure you're productive and accessible, right? How much value are you bringing? But also the white space of your calendar.

It's almost like sleep. Everyone's so concentrated on, oh my God, I got 20 minutes to do the interview with Ryan. They forget about the hour and a half in between the interviews like how am i going to be productive what am i going to do with that time and that's really important and i teach that as well the last thing i teach and i end with the first thing you think of in that white space like if you have a white space my do it now folder so this is a great fantastic question by the way. Very insightful. I believe in do it now. So my whole life is, you know, it's when you got here, right?

The first question went through my thing. Okay, can I do it now? Because you were not only on time, you were early, which I respect. I'm like, do it now, right? So do it now. If I can't do it now, I have a repository, a place where I put the list of things that I can't do now. In my white space of the calendar, the first thing that I think about is go to that folder, prioritize the things that I couldn't do now and start doing

them. Right. So then I'm doing things by importance, not urgency. I'm extracting my emotional exigency that gets in my way. So many people, and you've done this and I've done this. You got really important things to do. Someone comes in with a false emergency, you know, Oh, the bathroom, dah, dah, dah, you know, the water cooler is out of water, right? And then you've lost your importance. Not me. I'm hyper-focused on that do it now folder. And I go through that. I also have other things that I've put into my daily consistent routine. Like I spend a minimum of 30 minutes a day with my wife. I spend a minimum of 30 minutes a day with my son, whether I'm on the road or not, FaceTime, et cetera. I spend a minimum of two minutes a day with my wife. I spend a minimum of 30 minutes a day with my son, whether I'm on the road or not, FaceTime, et cetera. I spend a minimum of two minutes a day

with my three teenage daughters. I asked for five. They gave me two. I asked for five, dude. I asked for five, man. They gave me two. You'll have teenagers someday. Trust me. You'll be blessed for two minutes. And I spend a minute with my mom. Minimum, minimum. I get more. But I spend a minimum of one minute with my mom to make sure she loves and that she knows I love and appreciate her. So little things like that that I have in my daily minimum routine because I believe, you know, two minutes of meditation is worth more than two hours on a weekend. As I think you would agree that I would prefer to see someone working out 15 minutes a day, seven days in a week than three hours on a Saturday. I think it's much more healthy. Yeah, so same thing with everything.

So I give these minimums of important things that I want to do, and I always have, kind of like Andy Frisella, he has five. I have three things that are prioritized in a day that I give a minimum amount of time every day that I have to get done. Right, really important things. Yeah, and I make sure they get done. Right? Really important things. Yeah. And I make sure they get done. Dude.

Yeah, dude. Your relationships will be so much better and you'll know so much more about people. Look, that's why I have my 520 rule. Right. Then it works. Right. Well, it's the exact same reason with working out. Right. Oh, I haven't worked out in two weeks right when then it works right well it's the exact same reason with working out right oh i haven't worked out in two weeks right or then and then you and then when you get

it in you're so sore right you don't work out again there's another two it all is the exact same philosophy of that consistent persistent behavior that is completely both physical mental and spiritual i see how my mom feels and i'm like all right we got two, try, try this. Just improve your relationship. Start texting your mom every day. Just texting her. Hey, I was just thinking about you the next day. Hey, I was just thinking about you. I wanted to tell you how much I love and appreciate you. Hey mom, just want to tell you I had a great day. Hey mom, I was just thinking about you because I am so happy, but just this takes less than 10 seconds. Watch your relationship change with your mom. We know what moms do a lot is they make us do things to prove that we love and appreciate them. So

they'll ask you over to do stuff that they didn't need you to do. Ask to test your love and appreciation by asking you to, you know, call someone or do it when you start a consistent behavior and they feel secure in the fact that they're the most important person in your life, that you truly appreciate and love them, man, your relationship is so much better, especially with your mom. Speaker 2 1 thing I started to do recently is I try not to text anymore and I try to send personal videos or personal messages instead of the text. And that's been, that's been pretty big for me. I've been liking that a lot. Speaker 1 That is really smart. Even voice. People want

to hear as much. Yeah, I do FaceTime a lot as well just to get that in. But let me tell you about my 520 rule because you were like, I only got 20 minutes for an interview. Most of the time, all my meetings and interview are 20 minutes. My phone calls are five minutes. Those are my objectives. I make exceptions. Why, though? Well, because after five minutes on the phone call, truly, you're visiting.

After 20 minutes in a meeting, you're visiting. You know, when you're focused and you get other people's focus and you brand yourself with that 5-20 rule, it's extraordinary how productive and accessible you are. It's amazing. When you limit your phone calls to five minutes, you get 12 phone calls an hour. Right? That's amazing. And I do. calls in five minutes you get 12 phone calls an hour right and i do i do you know and that's how i carry so many executive clients you know that i have from billionaires to great sports heroes etc

because their program that look we have two focus calls a month i'm on call 4 a.m to 11 p.m because they know we'll get it done within five minutes and you have focus homework every night a minimum of 10 minutes a night that you're going to focus in on. I'm going to harness the conscious, subconscious and unconscious mind to all work together to effectuate a quantitative result, literally to make more money. I'm a profit center. Yeah. Focus homework. Oh, worthiness would be like a huge issue that somebody might have to focus in on. So they have a problem receiving. Some of these people are billionaires. They feel guilty, guilty, resentful, whatever. So I will tell them to literally for a minimum of 10 minutes a day, pick out number one and raise their awareness to when they're not feeling worthy,

when they're not receiving. So you have an opportunity that someone's like, oh, can I do this? No, no, it's okay. Or they don't ask for enough, right? Value-wise, like if you're a trainer, a lot of trainers don't ask for enough. They're too embarrassed to, you know, I can't ask for $100 an hour. Look, if you truly believe

everything comes through you for others, you should want as much as you can to provide value as long as you guarantee the value. I guarantee that I'm a profit center for everything I ask for. I've gotten so much better in receiving. Someone's like, hey, do you want this? Yeah, actually I do. Hey, can I go get anything I can get you? Yeah, actually you can. Because I'm actually feeling like I'm becoming an investment of theirs. I'm empowering them. I'm making them feel good. It's a really hard thing to start. In fact, the number one lesson that I teach at the end of my speeches to tie it all together

is not only should you every day be asking people how I can be of service, of value, what can I do for you, et cetera, et cetera, but more importantly, you need to ask at least one person a day in person, on the phone, via your email or or text or media, do you know anyone that can help me? This is why it's so essential. Number one, you're liberating yourself. You're creating a flow, all of that receiving and giving our one stuff. But more importantly, mathematically

on average, not you and I, but on average, our audience, they have about a thousand followers, right? A thousand followers. If every day you would ask one person, do you know anyone that can help me? Most people before had five people that they could ask you for help. Now we have about 1,000. But if you ask one person a day, you're increasing your network, your possibility, your statistical success by 31,000 people a month. Even if you have a terrible closing ratio, even if nobody was interested, you still would get three people out of 31,000.

That's a terrible closing ratio, by the way. But three people, if I could increase your business three people a month, that's 36 people a year. You do the math, tell me how. That's just asking one person a day. You don't even have to know them. To find help. Great question. Again, you even have to know them. To find help. Great question.

Again, you're really good at this. So, Ryan, I could be sitting at a bus stop talking to someone, learning, being more interested and interesting about them, asking them what they like, what they don't like, getting an emotional attachment. And then I could say to them, oh, you know what? It's so nice talking to you. And usually what I try to do is give first.

So I'm trying to make a connection where I can say, oh, can I introduce you to this person? Or can I do that for you? Or, you know, can I wash your car? Can I hold the door open? Or whatever it is. But then I turn it and say, you know, I'm launching a book July 16th,

Game Time Decision Making. Do you know one that could help me? You know, it's a number one new release. Do you know anyone that might be interested in learning about how somebody can lose over a hundred million dollars and build it back literally by making better decisions, better assumptions of those decisions, giving you a step-by-step analysis of how to do that? Do you know anyone that might be interested in that book? Oh, first of all, they always go to themselves, but you're not really asking them. You're asking,

do you know anyone? Right? So in actuality, if that person says yes, and then they liked the book and send it out to their thousand people and 31,000 people, and I ended up with three extra book sales because sometimes during the day I asked someone I didn't know about helping me sell more books. It works. But the truth is I got in the habit of asking many more times and all of a sudden I'm overloaded. That's how my book hit number one pre-sale is I literally people like, Dave, anything I can do for you? Or, you know, you've done so much for me, or I go ahead and do something like what else? I'm like, can you do me a favor? You know, I started even with my coaching, telling people, look, I'll coach you

for free by a minimum of a hundred bucks and donated to the junior achievement university, which I'm the chancellor of. I'll coach you for free and i'll guarantee the value and you got a nice tax deduction of a donation i could not believe how many people lined up buying a hundred a thousand so many books to give to kids so with a busy schedule like you have now not busy i'm productive and accessible busy means unacceptable unaccessible people sleep all day, you'll get this as a fitness guy. People that sleep all day are high, drunk, broke on their mom's couch playing Xbox. Those people are busy. You cannot get a hold.

Someone's addicted to Xbox. You can't get a hold of them. Go ahead. You try, Ryan. I'm going to give you my cell phone number. You try me. I'm going to call for you from 4 a.m. to 11. Tell me how busy I am.

No, you'll be like, Dave Meltzer's accessible i would say well with your schedule yeah active i'm active what's a typical way that you're asking people now yeah like what am i asking for now you said like the book the book thing a lot with my book right now and you say uh you want someone to help you yeah so for me it's no hey you know you know it can help me with my book or with one of the charities that I work with or with giving somebody else a job or a lot of times it will go to other people what they're asking me for help yeah I'm passing it and paying it forward and say hey you know I got a kid looking for a sales job anyone can help oh you're a fitness person we'll get

once in a while I might ask you hey do you know, I got a kid looking for a sales job. Anyone can help. Oh, you're a fitness person, we'll get once in a while. I might ask you, hey, do you know anyone that's looking for an intern, a summer intern, they're interested in how to run a gym, you know, a fitness program, they even wanna be a trainer, can you help them? And it's such a simple thing, but I do feel like whenever I ask for help,

I really get like great help. All the time. And I ask for it like almost never. I tell you, man, it's the best piece of advice that I can give. These kids here, I, you know, I start with four. Here's the rules of the business. They come in. Here's what I'm going to teach you. Gratitude, empathy, accountability, effective communication. Number one, that's what I'm going to empower you with to ask for help. Three student of your calendar. Sorry, probably student or calendar, then Then ask for help. And then do it now.

Those are four things. I will change anyone's life and guarantee it. If I could teach you those four things, exponentially, you will make more money, help more people, and have more fun than you ever. Just getting, it is so hard. I just, every kid every day, I'm like, just ask. You don't get unless you ask.

It makes people feel so good you're giving a gift. When I say to you, hey man, Ryan, help me. You got't get unless you ask. It makes people feel so good. You're giving a gift. When I say to you, hey man, you know, Ryan, help me. You got a million followers. Can you help me promote my book? It'll really help. It helps with fitness. It helps in life. Can you help me, right? And is there anything I can do for you, right? I got millions of people that do this, entrepreneur, 24 million people, my TV. What can I do to help you? Now, all of a sudden, we're in the flow together. Meanwhile, it's no big deal to you and me. We believe in each other and we're coexisting together as one. But yet so many people, they won't even ask for directions. They won't ask. There's so many things they do just to literally live in an ego-based consciousness

of separateness. Instead of when you ask for help, you're connecting to other people. Even at the gym, watch how many people at your club don't ask someone for help. And it's taking them, they're either risking getting hurt, taking them way more time to do something and be happy. You know, I see people all the time, the guy's on the machine, just sitting there on his phone. And I'm like, dude, ask for help. Say, excuse me, can you do me a favor? Can I squeeze in a set while you're doing that? But meanwhile, they'll literally wait 15 minutes. Now, my workout's an hour, right?

My workout's an hour. They'll wait 15 minutes on one machine because they're too afraid to ask if they can jump in. And meanwhile, the guy's just looking at a video on the thing, not realizing that he's still sitting on the machine. How many times have you asked them, hey, can I butt in?

They're like, yeah, sure. Literally. I've never said no. Me neither. But yet, how many people watching your club, how many people won't ask? Got to ask. Okay, so now that brings me on to,

you're talking about these people that you work with, billionaires and so on. I've seen you with Ed Milet, with Andy Priscilla, with just, I mean, a bunch of other huge names. What are some of the patterns that you see with them that make them successful that are different than yours? Different than mine. All of us are consistent, right?

Consistency is a big thing. A lot of them, I think, are mindset still back where mine was. There's a lot of people that are more in a scarce mindset. I don't think they have as much faith that I have that there's enough of everything for everyone. They're still scared to lose. Yeah, I think they think there's not enough. They lose it all the time. Yeah, and I've really worked through that.

So that's a big difference. I think, too, that a lot of them still, I've done a lot of studying on the unconscious side of things. You know, a lot of them, like Ed and those guys, have great subconscious beliefs, right, and understand the belief system. And they're kind of in the think and grow rich mode of if you can conceive it, believe it, you can achieve it. But I think there's a whole other nuance of exploration that I've done that makes me a little different is I really understand the unconscious competency and have explored Literally the DNA the epigenetic layers that you know The activation of DNA that how energy is affected by your personality traits obsessions addictions, etc

The other thing too is ego I think I understand and study ego much more than a lot of those. So I am in a truth consciousness pursuit of understanding and illuminating all the areas where I'm a hypocrite, a liar, a manipulator, overseller, a backend seller. And that takes a lot of courage. You know, I'm known for being vulnerable and illuminating shit. And the truth is I'm just on a pursuit of the truth. That's what makes me feel good. And I'm really less and less concerned about,

wow, people aren't going to respect me because I lost everything. And yeah, you know, I talk about gratitude and 30 day challenge. And wow, I'm going to lose credibility when I tell people it took me nine months to do it. You know, the things, but then it ends up, I've learned the truth in it

that I've gained strength and power and invulnerability by people knowing that, hey, if I say it, it's probably close to the truth. You know, I'm who I am and I'm doing my best. And I think people feel comfortable about pursuing their best, seeing a kind of middle aged average guy that can do his best. And it's enough to really live an extraordinary life.

Sounds like your favorite investment would be personal. What would you call it? Development. Yeah. Well, here's why. Once again, everything comes through me. I can't give what I don't have. If I'm not happy, if I'm not forgiving, right? If I don't have tons of money, I can't give it away. And so I encourage people to be able to receive and then concentrate on the productivity and accessibility of adding value to it and giving it away. And that flow, which more and more people are getting into, is going to have an extraordinary impact on the entire world when more and more people realize the connectivity between us, the inspiration that can be provided, and what we truly can produce together so more people can be happy and live these extraordinary lives.

I think it's interesting. Your take on everything is much different than other people in your position for sure. Yeah. Which I like, and I'm glad that we've been able to kind of highlight some of the things that you talk about and give to 16,000 people in Hong Kong and various other places. What's like maybe the biggest place you ever spoke at? It was Web Summit, 70,000 people. Yeah, so those are, I mean, stadium stadiums it's insane so here's what's really cool and you know it applies to

what you do and i do specifically is the amount of people in person doesn't really thrill me uh excite me as much as i'm just blown away by this conversation here will be seen by millions of people. Millions. Millions. And so, and it's perpetuated. And it's perpetuated. Because they'll share it. Exactly. And five years from now, someone could run into this when you're super famous and super big.

And they're Googling Ryan. And we're like, oh, who's this Dave Meltzer guy? And then someone five years from now, like, oh, that was a good interview. I'm going to check him out. And they're going to see me when I still have my hair. It'll be all right there. But I think it's really important to understand that today we have the opportunity to capture our good ideas, amplify those good ideas, and perpetuate those good ideas. So the key is make sure our frequency are as high as possible, the strongest signal,

the widest spectrum, and the clearest message. And it's going to be out there and keep on growing exponentially. And the good ideas are going to flow to the top, just like the marshmallows on a hot, you know, hot chocolate cup. It's David Meltzer. Just remember that name. Go to add David Meltzer on Instagram, David Meltzer on YouTube, David Meltzer on LinkedIn, et cetera. David Meltzer. If you go to Dave Meltzer, you're going to find the world wrestling guy who's also in sports older than me, but David Meltzer, which is ironic. Dave Meltzer.com is my domain, but I like dmeltzer.com. You'll find my website as well, but just dmeltzer. I also own davemeltzer.com. So if you do go to

the website, you'll find me, but every other Dave Meltzer is the wrestling guy. So David Meltzer.com. So if you do go to the website, you'll find me, but every other Dave Meltzer is the wrestling guy. So David Meltzer at David Meltzer. Great thing to remember to find me. Awesome. I'm so happy to have you on the show. Definitely one of my favorite shows. Oh man, that's awesome.

A lot of great things. I'm for sure going home and saying, I'm grateful for I go to bed tonight and tomorrow. Well then DM me, man. I give you a free month of coaching. Maybe I'll make all of my coaches and everybody in my gym do it as well that'd be awesome

yeah definitely alright well thank you again and if you can do something for me tell all those guys to go on and get my book and learn something game time decision making that's your ask for the day

that's my ask can you help me do you know anyone that wants to buy my book thank you