Bedros Keuilian Podcast Show - 058. Want To Be Rich? Do This!

Episode Date: November 7, 2023

If there’s one thing that a man doesn’t want to screw up it’s this. Because this one thing determines your confidence, relationships, financial status, and how people perceive you. This one thin...g is – Reputation.  In this episode, I’m sharing why your reputation matters, and how you can use it to build a life or easily destroy it. REGISTER FOR THE LEGACY TRIBE https://bedroskeuilian.com/legacytribe JOIN MY FREE 6-WEEK CHALLENGE https://bedroskeuilian.com/challenge TruLean Supplements | https://www.trulean.com/pages/bedros Get 50% Off Trulean Subscribe & Save Bundle Use Code: BEDROS Few Will Hunt Apparel | https://fewwillhunt.com/ Get 15% Off Your Entire Order Use Code: BEDROS

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Starting point is 00:00:00 If you are not doing the things that you say you want to do when you want to do them, each time you don't do them and you break those promises, you begin to erode confidence, you begin to erode trust, and you begin to destroy your reputation with self. Welcome to the Bedroes Coolie and Show. Back when Q was rolling with Lorenzo and a Benzo, I was banging with a gang of instrumental. All right, if there's one thing that a man does not want to screw up, it is this thing that I'm going to share with you right now. Hey friends, welcome to the Bedros-Coolian show. I'm Bedros-Culian, and today we're going to have an awesome
Starting point is 00:00:43 episode. I'm going to share with you this one thing that really determines how your confidence ends up, how your health and fitness end up, the quality of your relationships end up, how your financial status ends up, and of course how people perceive you worldwide. And you're like, holy crap, what is the one thing? Well, that one thing is your reputation. And I'm going to make the case that your reputation is the most valuable thing that you possess. It is not your homes. It is not your cars. It is not your watches.
Starting point is 00:01:17 It is not anything else. But your reputation is the most valuable thing that you possess. In fact, Jordan Peterson said, and I quote, nothing is more valuable than your reputation. And if the great Jordan Peterson is saying this is because he understands the value of reputation, the doors that it can open, the doors that it can close, and how it can become detrimental to your personal brand. Because think about that. Today, we all have a personal brand, right? And if your personal brand is tarnished, effectively, your reputation is squashed. So let's talk
Starting point is 00:01:54 about this. And I think you're going to be in for a really great treat. So let's get started. I want to tell you a story, because I like kicking things off with the story, because if you don't kind of get an example of reputation and what it is, then you're going to be like, well, is it really that important? And the answer is yes. So I was 17 years old. I was just about to graduate high school the following year. And me and a small group of my friends had this one friend in our in our group of peers.
Starting point is 00:02:23 Let's just call him Mike. And this is not Mike Botticelli, but I'm just given this guy the name of Mike. And this guy, Mike, each time we would all like after school, go to Taco Bell or on a Saturday we'd all pile up in the car and go to the beach and then afterwards go get a bite to eat somewhere. Our friend Mike was always that guy who was like, whoa, sorry guys, I forgot my wallet. Can anyone cover me? And it had gotten to the point where whether me and Mike went somewhere and, you know, about 50% of the time Mike quote unquote forgot his wallet or if my other friends and Mike go somewhere about 50% of it. I mean,
Starting point is 00:03:02 the time, Mike forgets his wallet and he doesn't have money and he asks to be covered by us financially. And we were friends and we all had jobs. And so we were like, cool, man, we'll cover you. And at the end of the day, whatever, it's Carl's Jr., it's Taco Bell, it's McDonald's, it's some kind of cheap fast food. Right. So it didn't much matter. But amongst our group of peers, Mike was known as that guy who's a mooch. And I remember that word being shared amongst our group of peers, that he's a mooch, meaning he's mooching off of everyone, intentionally forgetting his wallet and not actively then paying everybody back afterwards, because he would think, well, great, man, if you forgot your wallet, then clearly you're going to pay us back afterwards,
Starting point is 00:03:46 right? And we would never get paid back. And again, the amount was so insignificant that it didn't much matter, but it kind of did in the form of his reputation. His reputation in our peer group had gotten tarnished. And if someone had asked me back then, like, hey, you know, what do you think about Mike? My sister is thinking of dating Mike. I would have said, well, you know, he's a bit of a mooch, and he's that guy that forgets his wallet conveniently. And when you're out, you end up picking up the tab for him as well. And after a while, that starts to suck and you feel a certain way towards him. And so I would maybe warn your sister against dating this guy. Like his reputation would be tarnished and his reputation was tarnished in that category. Like he was a cool cat to hang out with. He
Starting point is 00:04:35 was funny. He kind of checked off all the friend boxes, but about half the time, the dude forgot his wallet conveniently, right? And so that's a great example of a tarnished reputation. And I share that with you because today in this modern world with social media being so big and broad, it's not just a peer or friend group that you have to worry about. Like very quickly, the quality of your reputation can spread from person to person through social media very, very quickly. And in fact, today you almost want to look at it as your reputation is like your social credit score. Look at it that way, right?
Starting point is 00:05:14 It's your social credit score. What do people say about you, feel about you, think about you, talk about you behind your back? Like behind my back, I know that my friends say, man, He's reliable. He's consistent. He shows up. He says what it means and he means what he says because I go out of my way to not only build my reputation, but to protect my reputation.
Starting point is 00:05:43 And if I didn't do that, then I'd find myself in a place where if things are convenient for me to cancel, I would cancel out on a friend. I might flake out on them. I might make different plans last minute. and those are all things that would tarnish a reputation. In fact, one of the greatest things I love, and you guys know that I have a high-level coaching program called the Domination Year Coaching Program,
Starting point is 00:06:09 99.5% of my coaching clients who come into the Domination Year Coaching Program, which really is priced at $100,000 for a year of coaching, 99.9% are through word-of-mouth referrals. In other words, other coaching clients who have worked with me or continue to work with me who refer their friends, their peers, their colleagues, right? And so it is my reputation that leads that referral. In the absence of not delivering what I promise, my reputation will begin to erode, in which case they'll go,
Starting point is 00:06:47 man, I paid this guy 100 grand. He promised 10x results. Instead, I barely got one or two X results, and this is not for me. But I go out of my way. But I go out of my way. to make the right connections to my coaching clients, to make sure they're introduced to the right people, bring them to the right events with me and make sure that they're face to face with the people who are going to be able to impact their lives, impact their income, impact their significance. I give them the systems that we've used. I hold nothing back. And because of that, I over deliver the value and my reputation is a five out of five. And that's what you want. So I made some notes for me here. Like, why else is your reputation so much?
Starting point is 00:07:27 important. Well, for one, like I said, your reputation is the most valuable thing you possess and you cannot buy it. It is like the only thing that you can't buy, right? Yeah, you can go get a blue check mark from Instagram or meta. You can, you can go buy followers and make it look like your reputation is awesome. Like, man, he's got followers. This guy's got a whole bunch of a blue check mark. But at the end of the day, how you show up, your actions, your day-to-day conversations, your commitment, and your consistency, all of that determine your social credit score, your reputation. And so I made some notes here that I want to really share with you. Number one, what is the highest level of reputation that you can build? The highest level of reputation that a man can build
Starting point is 00:08:13 is with himself. Before you ever build your reputation in your industry or throughout a community or on social media, you have to first build and establish your reputation. with yourself. And so oftentimes people like, ah, reputation, it's over overstated. Well, let me tell you this. Warren Buffett, the great Warren Buffett, the number one investor on the planet says that his reputation is so valuable that when he makes a decision that has negatively impacted his investors, like he will make it right any way he can. because, and this is another quote from Warren Buffett, this time, he says it takes 20 years to build your reputation and it takes 20 seconds to ruin it, right? And so you have to ask yourself then,
Starting point is 00:09:11 if my reputation with myself is the most important because there are two levels of reputation. Your reputation with self, your reputation with others. Before we even talk about your reputation with others, let's talk about your reputation with self. What is your reputation with self? Well, you can look at it as confidence. Confidence. Where do we get confidence from? Like when I do surveys across all my platforms, the number one thing people want to hear is how do I build more confidence? Because if I had more confidence, I could make more money, end up with a woman that I, that I want, get in better shape, I could be a better thought. Like confidence is the answer to everything because there's something called the confidence competency loop. And when there's a confidence
Starting point is 00:09:52 competency loop, you find yourself that the more confident you are, the more competent you become, the more cool things you do to grow your business, to grow your income, to grow your impact, your influence, your relationships, your health and fitness. Well, if my confidence goes up, I become more competent. If I'm more competent, I do more things. And the more things I do, the more confident I become, because I stack more Ws, more wins. More confident I become, the more things I do. So you know that there is that confidence competency loop. And that's not something that I'm making up. That's an actual thing. Like in the psychological world, that's an actual thing. And so, you know, they always say if you want to get someone off the couch and have
Starting point is 00:10:31 them develop their confidence so they can go out and live life and launch into life, you know, have them develop confidence. And then, you know, they go, well, what does the confidence come from? Well, the confidence comes from. Competency is in doing things, doing things to fruition, to finishing, crossing the finish line. And when you do, you start feeling more confident, Listen, I stopped taking all of those and I started taking this, the Trulian Wellness Shot. In fact, I created this because I was sick and tired of every morning taking 11 different supplements like turmeric, ginger, cayenne pepper, black pepper, vitamin B12, echinacea, vitamin C, zinc, right? Think about this.
Starting point is 00:11:11 If you want to improve your immune system, if you want to fight off inflammation in your body so that you have better gut health, you have more energy, your joints don't hurt, then you're going to want to take all those supplements. And I was taking it twice a day every day. And so when we created the truly wellness shot, we cut no corners and we spared no expense. And so in this, you've got something that's going to not only help boost your immune system, but also fight off inflammation. Because if you're a high performer and if you want to get more done, if you want to stay more
Starting point is 00:11:39 focused, if you want to make sure that you don't get sick as frequently, then you have to care about your immune system and you have to fight off inflammation, especially if you're an entrepreneur and you're high performing and you have a stressful work day from time to time, right? And so here's what I want you to do. You're going to click on the link in the description box or go to truleen.com and you're going to use the code word bedros. And when you use my name, Bedros, you'll get 50% off your first subscribe and save bundle. For whatever reason, you don't like the Truling Wellness shot, which I have yet to meet anyone
Starting point is 00:12:12 who doesn't. Then let us know in your first 30 days. We'll give you four refund, Partways as friends. Fair enough. Go check it out. Use the code word bedros. Get 50% off. If your reputation with yourself matters most, the question then becomes, how often do you let yourself down?
Starting point is 00:12:28 How often do you make promises to yourself and then let yourself down? Are you the guy who is setting your alarm to wake up at 5 a.m. or 6 a.m., but then hitting the snooze button and therefore taking 10 or 15 more minutes of bullshit interrupted sleep just so that you can, you know, get a couple more minutes of sleep. And what you're really telling your subconscious mind is, I'll take these crappy 10, 15 minutes of sleep over, over getting up and living my purpose-driven life, right? And so you're telling your subconscious that I'm eroding the reputation with myself,
Starting point is 00:13:05 that I am not trustworthy. Because at the end of the day, confidence is really about keeping your promises to yourself and it is about the trust that you have with yourself. Like, do you trust yourself, like your personal credit score? Do you trust that you will do what you say? Or are you a hypocrite? Because if you're a hypocrite, then you're not going to build that trust with yourself. You're going to erode the confidence, which means you're going to erode your personal reputation.
Starting point is 00:13:32 And the next time you're like, oh, I want to do something. I want to launch a business. Oh, no, no, no. I'm not going to do it because I don't trust I'm going to follow through. How often has that happened to you? Think about that. If that's happened to you, like you wanted to do something, but then all of a sudden you stop because of some kind of fear, trace back where that fear came from.
Starting point is 00:13:49 And nine out of ten times that fear came from you previously making a promise to yourself or to someone else and then not following through. And therefore you erode, destroy the reputation with yourself. And so whether it's waking up at 5 a.m., whether it's getting out there and getting after it in the gym and working out, whether it's eating consistently, whether it is doing the work that you need to do to make the sales calls, to run the marketing campaigns, to be able to scale your business, to be able to develop into a better leader. If you are not doing the things that you say you want to do when you want to do them, each time you don't do them and you break those promises,
Starting point is 00:14:27 you begin to erode confidence, you begin to erode trust, and you begin to destroy your reputation with self. So then I ask you, if you have a bad reputation with yourself, how in the world are you going to be a promise keeper to your spouse, to your kids, to your coworkers, to the people, that you lead to the people that you love, the people who count on you, you can't, you can't be a promise keeper to them because you now have created a pattern of giving up, of quitting, of eroding trust, of destroying your reputation with yourself. And so you're like, well, if I could destroy it with myself, the most important person on the planet, myself, surely I can let down my kids and be a fat, floppy slop with gelatinous titties. And I'll tell them to work out,
Starting point is 00:15:15 but they're not going to work out because I am not a walking, talking example of a man that works out because I'm a hypocrite because each time I say I'm going to work out and eat right, I don't, so I'm fat, I'm sloppy, I'm floppy, and I've got milkable titties. And you know that your kids are going to be a walking, talking example of exactly who you are because as my friend Ed Milet says, people learn more by what they have caught than what they are taught, In other words, we're learning more by the things that we see others do than what others tell us to do. So if you're a parent or you're a boss and you're like, hey, do this, but you're not doing it, you're a hypocrite.
Starting point is 00:15:56 You're a phony. You're an imposter. People can tell. A child can tell. Your spouse can tell. Your coworkers can tell. Your employees can tell. Everybody can tell.
Starting point is 00:16:05 You're fooling yourself. And so what are the promises that you should have kept to yourself that you let erode. I would start there. Go back and start rebuilding that bridge with yourself. Build the confidence with yourself by keeping the promises to yourself and the four categories of life that really matter. Your faith as in your higher power, your faith in yourself, your family, your fitness, mental, emotional and physical fitness, your finances. If you, if you, you know, your family, your fitness, your fitness, If you say you're going to make 10 sales calls a day, make 10 sales calls a day. Don't stop at 9.
Starting point is 00:16:47 If you say you're going to close 10 people a day, then make as many calls you need to make to close 10 people. Do not go home. Do not go past that line unless you close those 10 people. Because when you say you do something and then you do it, you begin to stack wins. And the winds begin to compound. You understand? And when wins begin to compound for a man, you start finding momentum. And when a man finds momentum, he starts falling into inertia.
Starting point is 00:17:13 And when you have inertia in terms of winning or losing, you tend to stay in inertia. And that is why if you're a sloppy, fat jerk on a couch playing video games in your mom's basement with Cheeto dust in your belly button, it's so hard to get up off that couch, isn't it? Like that couch has like your butt print built into it now. it's got like all the remnants of all the bullshit process snacks that you eat into the couch cushions because you are stuck in this inertia of being a loser of constantly saying that you're going to make the change today today's the big day you're going to give up drinking you're going to give up vaping you're going to give up alcohol you're going to give up pornography you're going to give up being an asshole and then you don't You continue to repeat the patterns.
Starting point is 00:18:04 And the question I get more often is, how do I do it for like three or four weeks? And then I go back to my old patterns. How can I stay consistent? And I said this on a live, on a YouTube live yesterday. I said, well, because it was like 10 people asked that same question. I said, if I had a pistol to the head of a loved one that you really care about. And I said, like Jules from Pulp Fiction, I'm going to kill this, motherfucker. I'm going to kill this motherfucker unless you consistently do what you say you're going to do.
Starting point is 00:18:36 I bet for an entire year, for an entire decade, for the entire span of your life, you would consistently do what you say you're going to do. Because now you have something at stake. There are consequences that if you don't follow through with the thing you were going to say, click goes to pistola, right? And I share that with you because that's the thing. You guys don't set up consequences. in place so that you know something happens if I don't do this.
Starting point is 00:19:09 Because if you had consequences in place, then you would be like, you know what, I'm going to do this. I'm going to do this no matter what, no matter how I feel, no matter what day it is, no matter if it's raining, if it's cold, if it's hot, if I didn't sleep well, if I'm tired, if I'm exhausted, if the day didn't go my way, if I had nightmares in my dreams, I'm going to do this because I have consequences in place. For me, my consequences are this. I imagine that my son and daughter, Chloe and Andrew, have a live feed, like a live video feed that's right on their phone of dad. And when dad thinks that he's going to do something and he doesn't do it, they get notified and they see like, oh shit, dad said he was going to go train, but he didn't.
Starting point is 00:19:51 Dad said he was going to go and, you know, hike three and a half miles, but he didn't. Dad said that he was going to do back-to-back Zoom calls and meetings, but he didn't. He canceled him. He's an imposter. He's a fake. He's a phony. Those are the consequences that I've built into my life. Like I would literally go and tell my kids that guys, I actually let you guys down.
Starting point is 00:20:13 I'm supposed to be a walking talking example for you guys as a father, as a future adult. Yet these are the things that I didn't do today, even though I had it on my list to you because, well, I just didn't feel like it. and I let you guys down. I've had that conversation with myself. Right. So while there's no live feed, I imagine there's a live feed on Andrew and Chloe's phones and that dad always does what he says he's going to do no matter how he feels or what circumstances get in the way. What circumstances get in your way? Well, if you've built some consequences, no circumstances would get in your way. And so once you understand that your reputation with self is paramount is the most important thing
Starting point is 00:20:54 because your reputation with yourself is confidence and consistency, right? And by the way, it goes like this. It goes confidence, consistency, congruency, character, competency. Right? That's it. Your reputation are those five things. Confidence, congruency, consistency, your character and competency. You keep those five things squared away and you have a rock solid bulletproof reputation.
Starting point is 00:21:22 Now, once you have this reputation with yourself that you are the man that you say you want to be. By the way, those of you that are struggling and suffering with anxiety and overwhelm and depression and, you know, white knuckling through life, if you're wondering what all those feelings are, those low vibrational frequencies that you're feeling, right? Because shame, guilt, anxiety, depression, overwhelmed. Those are all like really low vibrational frequencies. the reason you're experiencing those is because that is your conscience telling you that, dude, you are not being the congruent man that you're meant to be. You think that you want to do this. You say you want to do that.
Starting point is 00:22:07 You set the alarm to wake up, but then you don't do any of that. So you're incongruent. And your conscience shows up in the form of anxiety, depression, overwhelm, shame, guilt, right? And so if you're going to stop drinking, stop. If you're going to stop vaping, stop. Yeah, but what about? I do if I go back to it? Just don't. Like the answer is that simple. Just don't. Just don't. Well, what if I just can't? Well, think of a consequence. It goes back to consequences, right?
Starting point is 00:22:36 So now that we've established this, we've got reputation with self, we have to think about reputation with others, right? Because if you truly want to achieve anything in life, no man is an island. We all stand on the shoulders of giants. And what I mean by that is, standing on the shoulders of Giants mean there's always going to be some person that helps you out. Like when people put shit on social media that says, self-made man, I'm a self-made man, I'm a self-made man. None of us are self-made. None of us.
Starting point is 00:23:04 If not for anything, even the trauma that you got, even the, like, beatings that you got and bullying and whatever happened to you that put this rage and this motivation inside you, like that helped you become the version of you that you are. So you are not self-made. So in the very worst-case scenario, the people who did you wrong really help build the savage human that you are to become successful. But more likely, successful people have had people come into their lives throughout their journey. I know I have, off the top of my head, I can think of 15 to 20 people easily that have come
Starting point is 00:23:46 into my life and have been the giants that I've been able to stand on their shoulders and be able to move up to the next level, at which point that I help others come up with me, right? We're all standing on the shoulders of giants. Make no mistake about it. And if you want to stand on the shoulders of giants, then those giants have to be able to trust you. There has to be a level of honor and respect.
Starting point is 00:24:10 And if you want honor and respect, and you must have great reputation, because if you do not show up, if you do not ask yourself, what's in it for them? Like, if you just show up and you go, hey, here's all the things I want. Well, have you thought about looking through that other person's lens and seeing what they want out of this relationship, what they want out of this experience?
Starting point is 00:24:32 Right? Someone who has a high reputation is someone who shows up with the giving hand. They are value driven. They show up with delivering value with zero expectation in terms of getting anything back. That part is important. They show up and they go, you know what, I know we're about to negotiate here. We're about to start a business partnership or whatever. but I want to look at things through your lens.
Starting point is 00:24:54 In fact, I've got a live event coming up. Those of you that are in Australia, by the way, you're going to love this. July of 2024, I will be doing a three-city tour because of FIS productions out there in Australia. We'll be in Sydney, in Melbourne, and in Brisbane. And yesterday, Joan and I, my assistant and I were talking to the production company that's paying me to come out and do the three-city tour. And, you know, they're talking about they got these like 2,000 people venues that they've booked in these three cities. And I said, so how are you monetizing this?
Starting point is 00:25:38 Because I know you're paying me a lot of money to come out there. And I appreciate that. But how are you guys monetizing this? I'll help fill up the seats. I'll promote this event throughout, you know, my social media and whatever, the thousands. of people from Australia who follow me, hopefully will come to this event. But how are you guys going to monetize it? They go, well, we got three or four different levels of ticket sales.
Starting point is 00:25:58 You know, from like the low level at $500 to the high level at $5,000 where they get to meet you afterwards and have dinner with you and meet and greet and ask questions, take pictures, etc. I'm like, cool. But cost of production is going to be pretty high, guys. We've been running events for 13 years. Cost of production is going to be pretty high. Ticket sales aren't going to be enough.
Starting point is 00:26:16 They go, well, we also have some sponsors. I go, okay, ticket sales and sponsors will now get you to break even. Now what? If you're not running these three events to make money and you're just like, I want to break even, that's not a really good business model. Now what? They're like, well, we're stumped. I said, do you guys have anything that you can sell?
Starting point is 00:26:36 Like, do you guys have a coaching program for all these people that come to this place? Do you have a coaching program that they could subscribe to for the next 90 days where they can get added value, added coaching? They can get some kind of mentorship, guidance, structure once they leave this event. They're like, no, we don't. I'm like, well, look, if we're going to have 2,000 people per venue across those three cities, why don't you consider creating a coaching program that maybe 20% of the audience will buy? And if you do, now you've not only added more value to that 20% who buys,
Starting point is 00:27:13 but you've also put yourself in a position that you're going to be, financially profitable and not just breaking even. And they're like, dude, Pedro's like, what's in it for you for doing this? Well, nothing, nothing. You've already paid me. You've already paid me. What's in it for me is I want to be able to help someone else because I realize this could be a long-term relationship. Any kind of relationship I go into, I go into it with a giving hand. And just because they've already paid me, my mentality is not. Well, I, I'm I don't care how they fill up the seats. I don't care if they monetize.
Starting point is 00:27:51 I don't care if they're break-even or lose money. I do care because they seem like a great team. They seem like they know what they're doing. But I realize they're missing one very critical component. I've been doing big live events for 13 years. What's lost on me to share this with them, right? And it was so easy to share this with them and therefore help them be able to monetize this event and add more value to people and therefore establish a business.
Starting point is 00:28:17 better reputation with them. I bet they're like, damn, we just expected B to come on here and say, like, what are the flights? Make sure I'm flying first class or private from one city to the next. I want to stay in five-star hotels. Instead, B was asking like, what's your method of monetizing? How are you going to fill it up? How are you going to get add value to the people's lives? That is how you want to show up with the giving hand. So anytime, like, you want your reputation to be better with others, like start thinking about what does the other person want out of this relationship and find a way to deliver it without any expectations. Number of one. And when you do that, you're able to then start, for lack of a better term, controlling
Starting point is 00:28:55 how people see you, the conversations they have about you, both in front of you and behind your back. And there's something also very important about here. It's not just your reputation across the community with others. But remember, your last name, your name is shared with your siblings, with your parents, with your ancestors, and with the generation of your family that's coming into the future. The Kulian last name existed, exists, and will continue to exist. And I could either continue to build the reputation of the Kulian last name, or I can erode it now and really, I guess, be disgraceful of my family members and ancestors that have died. And, and, and and be damaging to the reputation of the generation to come,
Starting point is 00:29:53 of my nieces and nephews, of my children, right? So it's important that I manage my reputation well so that I not only have great reputation with self, I not only have great reputation with others so that I can effectively control how I'm seen, how I'm talked about, what people think of me. That matters, right? Because it is your social credit score,
Starting point is 00:30:14 especially in the industries that you're in. because when your reputation is good, you have the opportunity to gain things, right? There's opportunity gained when your reputation is shitty. Like recently someone reached out to me on social media and they're like, hey, how do you feel about so-and-so and their coaching program? And I was like, oh, so-and-s on their coaching program? Easy. I think they're a piece of shit. You should not work with them.
Starting point is 00:30:42 They're liars and phonies and assholes. tell them I said that because that person that they're talking about came and joined one of my masterminds many years ago and me and Joe Polish have a term that we share. It's like there are coaching clients and there are poaching clients. Some people join your coaching group and pay the monthly fee so that over the next couple months they can start poaching clients out of there. Well that jerk did exactly that and I get it. It happens from time to time. But because he had put out there that, yeah, you know, I was mentored by Beidros so that he can get coaching clients. This person reached out to me on DMs. And I was like, yeah, you don't want to work with them.
Starting point is 00:31:22 You don't want to pay them $2,500 a month. They're fake. They're phony. They're scammers. You can go tell them that I said that because I know for a fact that they are, right? Their reputation is shot with me and I would have no problem making a selfie video and putting it on social media if it got to that just to prevent more people from working with this crook. So you see how important it is. That is opportunity lost for this guy, but if his reputation was good, it would be opportunity gained. If he came into my coaching program, if he just added value, if he did the work, and then he eventually left my coaching program and then launched his own and then started acquiring leads and clients, and then he started using me as a sales tool for a lack of a better word,
Starting point is 00:32:09 like, hey, I've worked with Bezos. Guess what? I'd be like, yeah, man, he's just stuff. He's just I've coached him up and I would totally trust him to coach you up, but I can't trust this guy. So I have to shit on him. You get that. And so that is very important. There's opportunity gained and opportunity lost depending on if your reputation is good or shitty. And you get to decide how your reputation is. So then let's finish with this.
Starting point is 00:32:30 How do we build your reputation? One, keep your promises. Keep your word. Keep your promises to yourself. Keep your promises to others. Simple enough. Number two, do the right thing. Just do the right thing.
Starting point is 00:32:43 Sometimes it's easy to say, I don't have to do the right thing because I'm alone. No one's going to see. And I can get away with taking the shortcut. Do the right thing anyway. Trust me. You don't want the universe to see because then you start acquiring carmic debt. And you don't want to start building carmic debt. You want to build your goodwill bank account.
Starting point is 00:33:08 You want the universe to go, this person's such a good human that I'm going to, open doors for him, not closed doors for him because of the karmic debt, right? So you do the right thing. Number three, be consistent. Just be consistent. Number four, be reliable. Don't flake on people. Be that reliable person. Be that North Star for others. And number five, apologize when you fucked up. If you did something wrong, apologize. And I'm going to teach you guys the proper way to apologize. Most people don't know how to apologize these days. A proper way. A proper way. to apologize is simple. It's a three-step process. I'm sorry. Here's how I screwed up. And then you say how you screwed up. What can I do to make it right? See, when you actually screw up and you
Starting point is 00:34:00 own up to it that way, I'm sorry. Here's what I did to screw things up in our relationship, and our friendship, in our business partnership, or whatever. What can I do to make things right? it doesn't matter almost it doesn't almost matter what you did the person on the receiving end of that apology would be like holy shit that is a sincere apology and they might say well i appreciate that there's nothing you can do to make it right but just you apologizing that way as far as i'm concerned we're good or they might say you know what thanks for apologizing you're right you did screw it up that way and here is what you can do to make things right and then you should go out and make things right and what that does again is it builds upon your reputation instead of errone
Starting point is 00:34:41 your reputation. And so I want to let you guys know that all men, all men judge each other by their reputation, by their honor, by their follow through, by their word. And so if you are not building your reputation actively, if you are not actively protecting your reputation, if you are not, it's your personal brand. Your reputation is your personal brand. It's how you are seeing by others, your peers and the world. if you're just constantly breaking promises to yourself and others left and right,
Starting point is 00:35:12 you, my friend, have a damaged, broken, eroded reputation. And therefore, your confidence is shot. Your opportunities are lost. And your life, sadly, is probably a mess. And so with that said, I want you to focus on building your reputation and spend years and years and years protecting that reputation, not only for yourself, but to respect your ancestors who carry your name. and also to show love and respect to the future generation
Starting point is 00:35:40 who's coming after you who are going to carry your name. Guys, thank you so much for watching and listening to this show. I appreciate you all. If you got value from this show and you're watching this on YouTube, please subscribe. 72% of you watching this are not subscribed, in fact. And leave a comment, give us thumbs up. If you're on Spotify and iTunes, please share this and leave us a review.
Starting point is 00:36:03 That would mean a lot of five-star review. We want to make sure that we are able to help more men achieve money, meaning, and self-mastery. That is what this show is about. And so with that said, remember this, that average is the enemy. Success is your responsibility. And change can take place in an instant if you are willing to flip the switch. We'll see you next time. Back when Q was rolling with Lorenzo and a Benzo.
Starting point is 00:36:33 I was banging with a gang of instrumental.

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