Bedros Keuilian Podcast Show - 084. The Lessons that took me from Unemployable to a Multi Millionaire

Episode Date: May 7, 2024

In this episode of the Bedros Keuilian Show, I share how to achieve financial independence and live a fulfilling life. And what you can do to turn your passions into profits that feed the family. The purpose of today's episode is to show you what true freedom can look like for your family. I've been fortunate enough to go from rags to riches, and I want to show you how to do it for yourself. REGISTER FOR THE LEGACY TRIBE Get the Life, Money, Meaning & Impact You Deserve https://bedroskeuilian.com/legacytribe JOIN MY FREE 6-WEEK CHALLENGE: Transform into a Purpose-Driven Man https://bedroskeuilian.com/challenge TruLean Supplements | https://www.trulean.com/pages/bedros Get 50% Off Trulean Subscribe & Save Bundle Use Code: BEDROS Few Will Hunt Apparel | https://fewwillhunt.com/ Get 20% Off Your Entire Order Use Code: BEDROS BECOME A MODERN DAY KNIGHT: Join the MDK Project https://www.themdkproject.com/ STAY CONNECTED: Website | https://bedroskeuilian.com/ Instagram | https://www.instagram.com/bedroskeuilian/ LinkedIn | https://www.linkedin.com/in/bedroskeuilian Twitter | https://twitter.com/bedroskeuilian

So for me, passion and creativity were a must. I knew that I wanted passion, creativity, and I wanted to work with cool people. Like, it really is part artistic expression and part entrepreneurial expression. Being a business owner and entrepreneur is both art and business. Welcome to the Bedroft's Coolie and show. Back when Q was rolling with Lorenzo and a Benzo, I was banging with a gang of instrumental. I've always wanted to be insanely rich and I wanted to have a great time doing it. Hey guys, what's going on? Welcome to the Bedrose Coolean show on Bedrose Coolean.

And it's true that I've always wanted to be insanely rich and I wanted to have a fun time doing it. And that's what this episode is all about. And only problem is I hated my jobs. Now, I've had about three jobs, all three of them I've been fired from. So I found out early on in my life that I was unemployable. Now, before we kick off this episode, though, I do want to tell you guys about 74% of you watching this right now are not subscribed to the bedrocellian. Kruis Kuhlian YouTube channel. So if you're watching this on YouTube and you're not subscribed, if you get any value from this episode, please do me a favor and subscribe.

Leave a comment and hit that thumbs up button. It will help the algorithm a lot in pushing this content out to more people who need it. And so again, guys, part of it might be because I'm an immigrant, right? I came to this country when I was eight years old. We escaped Soviet Union, which was a communist country. We didn't have a lot of opportunity at all. And when we came here, we're living in Section 8, housing. And I remember getting government cheese and government peanut butter and using food stamps with my mom to, you know, go through the grocery store. One of the things that was most embarrassing about being broke for me was the fact that we would go through the checkout line at the grocery store and we'd give them the food stamps.

And then they would say, sorry, this brand name item, like let's say it's craft macaroni and cheese. Sorry, you can't buy this brand name item with your food stamps. You have to go by the store brand or the lesser brand with food stamps. So then we'd go and, you know, swap out the product, right? We didn't know the language. We didn't understand the culture. We were just trying to get by. So, you know, being broke, growing up in Section 8 housing out here and, you know, seeing that my family, we always ran out of money before we ran out a month. Like that was a saying that my dad had. that ended up, I think, really making a mark on me where I was like, okay, when I grow up, I want to be insanely rich.

I don't want money to ever be a problem in my life. Like I saw my sister, and many of you have heard this story before, I saw my sister, she had a job. This was probably three years into us being here in the United States. She had a job at this pizzeria. She was working, you know, getting paid under the table. And apparently the owner of this pizzeria was. was, let's just say he was a creep, right?

And so he would make rude gestures to her. He would unwelcome comments, et cetera. And my sister would come home distressed and crying to my dad. You know, my sister was significantly older than me. She's 16 years older than me. So I was six. So this was happening probably now. By the time this is happening, it's like two, three years in.

So I'm maybe eight or nine years old. And so she's in her 20s and she's working as a waitress for like chump change at a pizzeria. and this dude's just being completely inappropriate with her. And, you know, we needed the money so that we can get into a nicer apartment complex that wasn't riddled with cockroaches and lice and fucking gangbangers and shit that we had to deal with. And so my dad was all about, you know, everyone's got to work in the family.

If you're old enough to work, you got to work. And my sister's job was working as a waitress. And she would come home angry and sad and crying and distressed about this whole thing because she wanted to quit and my dad kept telling her like just one more month one more month we need the money from there so i share that with you because that made such an imprint on me and i wanted to grow up and find a way to be insanely rich now obviously i didn't realize that i wanted to be an entrepreneur yet but i realized very quickly once i was in my you know late teens early 20s that having a job is not going to make me insanely rich and i'm not necessarily having a lot of

doing it when I have a job. Yeah, I had friends at my jobs, like when I worked at Disneyland or when I worked at Broadway Bagel, right? A lot of you know that I also worked at a at a gay nightclub where Oz in Boyntaparte, California, where I would constantly find myself getting in fights with skinheads and all the security guys like us, like me, would have to get in fights in the parking lot with these skinheads who are there to gay bash. Like I said, I got fired from all three of those jobs. It wasn't something that I enjoyed. And the only job, I guess, I really didn't get fired from that I fired myself was a personal trainer at the LA Fitness in La Habra, California.

And that's because I had a mentor named Jim Franco who was like, hey, why don't you open up your own personal training studio? And instead of getting paid $12 an hour to train clients while the gym is making the line share of the money from the personal training programs that they've sold me because he was a personal training client, he says, you open up your own personal training studio and I'll fund you. I'll be your business partner and you know you can pay me back with interest and then we'll stay business partners and I was like done check. Now again I tell you I hated all my jobs because I knew that they weren't going to give me the financial freedom that I wanted. I knew that I wasn't going to be able to just like go on a random vacation for as long as I want and have that vacation be the best type of vacation right like I'm talking like fly first class stay at a five star hotel or resort go during the peak

seasons to wherever Bali, Hawaii, New Zealand, right? Everything I would hear from friends who were starting to go on vacations. They're flying a red-eye flight. They're connecting with three different planes. They're going during the off-season. They're staying in a at a shitty hotel, right? And I was like, I don't want that, man. Like, I've already kind of lived that life when we first came to America. I want to know how the rich live. I want to experience the freedom that comes with money. I saw Jim Franco, my mentor, show me how he's got freedom. I mean, this dude would come in to the gym to work out with me three times a week at 2 o'clock in the afternoon, right?

And at the time, I was in my mid-20s and he was in his mid, probably early 60s. I'd say 62, 63 years old. And Jim was like, just had this enthusiasm for life, a pep in his step. And every day he'd roll up with a different car. I'd always look out the front doors to see like which vehicle he's showing up with and like he had this classic Mercedes and he had this old hot rod

actually was a I think he also had a 64 Shelby Cobra like a replica right and he had a Cadillac escalade that was champagne colored it was beautiful and I was like man like this dude can leave his work come and work out with me at 2 in the afternoon and then I was like so Jim you're going back to work

and he's like no like my day's done now I get to go home and relax and you know do some meditation, et cetera. And I was like, how do people live like this? And then one day he invited me, Jim Franco invited me to his house in Coyote Hills in the really nice parts of Fullerton. Like, dude, his house was on a hill and like you could see the entire like skyline from the windows and beautiful pool and hot tub and lights and palm trees. And I'm just like, how the hell do people live like this? And so Jim Franco really helped open up my eyes. And I realized that,

if I'm going to be insanely rich and I am going to have a fun time doing it, I have to start learning from this mentor and I have to start getting other mentors. So I'm hoping that on this episode here, I can mentor you like Jim Franco has mentored me and like all the mentors over the years that I've gotten and I've paid for and got coaching from have mentored me to allow me to be where I am today, right? Like I'm so blessed and grateful that I get to be the founder of Fit Body Boot Camp with hundreds of our gyms worldwide. Like that's a freaking awesome. awesome feeling, truly supplements, right? We now have sold over a million of the truly wellness shots. Thanks to all of you guys and gals who are using it. Fuel hunt apparel,

right? As soon as I took equity in the company, it starts blowing up. And, you know, Drew and Joey, who started the company. They're just constantly bringing on new, like, influencers and UFC fighters and athletes. And the brand just continues to grow. And I feel like everyone I'm in business with, I'm having a good time. We're making money and having a good time and I've got the financial freedom. Now, do I have a higher level of stress in my life than I did when I was an employee? Absolutely. There's always going to be a tradeoff. So I want to let you guys know, like if you want to be an entrepreneur, you can. But I would rather work 24-7, 365 on my thing, on my terms, in my business, than work nine to five in someone else's thing, especially if that

someone else doesn't respect me, stifles my growth, doesn't create the opportunity. for me to move up, maybe doesn't have, there's no culture for me to really blend in. I just feel like I'm a cog in a wheel and whether I'm here or not, they're just going to replace me with someone else. That's how I felt at all my other jobs if you want to know the truth. Hey guys, quick interruption to the Bedrose-Coolion show. I want to tell you about the newly reformulated truly wellness shot. Now, I wanted to create a supplement that was zero compromise that would boost your immune system,

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shots because you want to stay healthy, hydrated, and inflammation free so that you can keep chasing your goals and dreams and life. Now, just like the Godfather, Don Corleone, I'm going to make you an offer that you can't refuse. When you go to truleen.com and use my name Bedrose during checkout and you join the Trulene Tribe subscription club, you will not only get 50% off your 30-day supply, but you also get free shipping. And it comes with a 30-day unconditional money-back guarantee. So for any reason, you don't like the Trulene Wellness Shots, and we have yet to meet anyone who doesn't like these awesome products.

Then just let us know and we'll give you a full refund and part ways of support. friend. Go to truleen.com, check out the wellness shot, use my name Bedros and get 50% off when you join the Trulene Tribe. You get free shipping, 30-day money-back guarantee, and I promise you're going to love this product and you're going to tell all your friends about it. Now, back to the shit. Quite honestly, like, I was like, this can't be all there is to life. Like, I can't be this guy five years, 10 years, 15 years from now. There's got to be more. And so as Jim Franco started to mentor me and I got other mentors, I realized there's a lot more I could do. First of I want to find businesses that I'm passionate about.

I want to create businesses that I'm passionate about. So write that down if you're watching or listening to this. Starts with passion. And I know a lot of people out there and my homie, Grant Cardone has said this several times. He's like, you can't find a business. You can't start a business based on your passion. You have to start a business that makes money. I beg to differ.

Grant, I love you to pieces, but I beg to differ because you can start a business based on your passion because if you're passionate about something, odds are people are passionate about it too. There's others, probably thousands, hundreds of thousands who are just as passionate about it. Or if you're passionate about something, there's people who want to know how to get into that space and you could be the one that shows them. So for me, passion and creativity were a must. I knew that I wanted passion, creativity, and I wanted to work with cool people, right? I didn't want to work with people who were, you know, like boring or stuck up or maybe didn't

share the same values as me. I was like, man, if I start a business and I focus these businesses based on the things I'm passionate about and it allows me to experience and really use my creativity, right? And creativity in marketing, creativity in sales, creativity in the product or the service that I'm offering. Like, it really is part artistic expression and part entrepreneurial expression. Like being a business owner and entrepreneur is both art and business. And that's what I love about it.

And when you're surrounded by all the right people who share the same values and yuck it up with you. And, you know, like earlier before the camera started rolling, we're just laughing it up about some guy that I killed. Jokingly, of course, I didn't kill him. I just didn't like this guy. And he ended up getting sick and dying. And he was a really, really big asshole anyway. It doesn't matter who he is. There's only been one person in my entire life who I really, really didn't like.

I would almost use the word hate, right? Everyone's laughing behind the cameras. I was like Lauren literally has her shirt over her face and then Layton over there. Like Ed is the only professional here, keeping a straight face. That's a professional right there, Ed. You're a pro.

Yeah, yeah. So with that said, though, again, just for the record, in case the coppers are listening, I did not kill anybody, but I did dislike this person a lot. And that's because he put a lot of false information out on me, on this fake blog that he created.

And then he used my client's names and went to like, all these different sites and put false reviews. And then we ended up, obviously, the jig was up, and we ended up figuring out who it was and how he did it. And ta-da. But then, boom, he died. So there you go.

But I shared this with you because I wanted to work with cool people. And I wanted to make a lot of money, and I wanted to use my money for a lot of good. And if you guys follow me for any length of time, you know, I've paid millions of dollars in donations to Shriners Children's Hospital. And, you know, they provide surgeries and medical services to kids whose families can't afford it and then Toys for Tots every Christmas we're buying tens of thousands of dollars of toys right before Christmas right here at Target and then Toys for Tots hands those toys out to kids right before Christmas Day and they would have otherwise not had any Christmas gifts to open right

like how cool is that and then of course compassion international like you know I've got 97 kids adopted through Compassion International and it helps get them food and water and education and you know school supplies and clothes and I think it's a cool thing man these are like kids in third world countries who are getting educated and and who are getting access to clean food and water because of my contribution like that feels good I felt like as an employee I couldn't do this now some of you are like hey man I enjoy being an employee and that's that's cool that is awesome and if you work in an environment like we have here guess what as long as you perform you have room to grow as long as you're cool like everyone else is cool with you like we're all savages we get after it

We yuck it up and we laugh about things. And then when the camera start rolling, boom, everybody gets serious. And then we get to work, right? Or when the clients are here, boom, we get to work. So you can have fun and make a lot of money. Anyone that tells you that entrepreneurship should just be a grind is full of shit. Or they're just doing it wrong. Like when I think about all my coaching clients,

from the domination of your coaching program, right? Some have supplement companies, apparel companies, software companies, concrete refinishing companies. some build giant mega like those Amazon and Walmart mega warehouses. Others are coaches and consultants. They all have great organizations with awesome people and they're all making good money doing it. And so you have to understand that if you are not doing something because you're passionate about it, when the going gets tough and the going will get tough guys and gals in any kind of business.

It doesn't matter what the business is when the pandemic hit for the most part all businesses like started to suffer started to struggle started to lose clients started to lose money right but if you're in that business because it's a passion project for you you're going to stay in the fight when the going gets hard but if you're in the business because hey it makes money many of you are too young to remember this but in 2004 2005 2006 everybody in And their mom was a real estate agent. And they were all getting into real estate because, like, the housing market was blowing up. It was exploding, right?

Like, you could buy a house today and tomorrow was worth, like, $100,000 more. Well, maybe not that much. But you get the point I'm saying. Like, everybody was a real estate agent. And then when the economy crashed in late 2007, early 2008, like, there was a thinning of the herd because they were not in it. Majority of them were not in it for the passion of real estate. they were in it for the fast cash of being a real estate agent and making money during this peak season. And so when things got tough and this is their only source of income, they realized very quickly that they have to go be a bartender, a server, whatever else, because they don't have the passion to stay in the fight.

The 5, 10, or 15% of the real estate agents in that time in 2008, 9, 10, 11, who did stay in the industry, shit. Those were the ones who were like passionate about the industry. they stay in the industry, whether it's contracting or expanding because they are passionate about real estate. They wake up excited and enthusiastic about it. To them, it's as much creativity as it is business. And that's what I want for you. And the people they work with, they love, right?

Whether it's the mortgage people or the loan officers or their fellow agents, like that's what you're looking for. So understand that if it's not a passion-based business that is allowing you to exercise creativity and serve humanity by solving a problem with your product or service in exchange for money, then, you know, what you're really doing is you're chasing money, but at some point, the going will get tough. And when it does, that's when you're going to regret it in terms of getting into an industry that you're like, man, I got into an industry because the money was good, but now that the economy has shifted or the industry is drying out, I need to figure out what to do.

But my life expenses are so high. Now I got to sell off cars and sell off homes. And I don't want that for you. I don't want that for you. So then, what do we do? Well, if you're starting a business and you want to get rich and have a fun time doing it, understand you have to be able to create a business that creates multiple income streams, right? Multiple income streams. And I don't want to use my businesses because, well, Layton and the team have told me many times that they're like, sometimes people can't relate to you because you've been doing this for 25 years now. And where you are people can't see how they can get there. So I'm going to use, let's say, a fit body boot camp owner, right? Someone that owns one of our fit body boot camp franchises anywhere in the world. So imagine

this. They open up a fit body boot camp. And we teach them how to obviously find a location, build it out, hire a staff, run the training programs, et cetera. And typically a fit body boot camp might charge $199 a month for a all you can train membership, right? You come in, you do group training workout, and you're having an awesome time doing it. And those workouts are, you know, like we run anywhere from five to seven workouts a day, and they're run six days a week. So you're definitely going to find times to work out. Well, that Fit Body Boot Camp location over like a 12-month period or so might end up having

anywhere from 250 to 350 clients that are paying $199. month, which is awesome, right? Great. And that's on a subscription, which we'll talk about here in a minute. So now we got that owner in any town USA running a fit body boot camp with, let's say, an average of whatever, 300 clients and they're making $199 a month. Well, that's one income stream. But remember, I said, you've got to have multiple income streams. Now imagine if that same owner decides to open up a fit body forever. So think of this. If you ever walk into a grocery store and you see a business inside of a business, like you see a Starbucks inside of a grocery store,

and you're like, oh, that's interesting. Starbucks opened up a location in this target or in this grocery store. Well, believe it or not, that grocery store, that target makes money from that Starbucks. And the way they make money from that Starbucks is because there's a revenue share opportunity, right? And sometimes the grocery stores actually end up owning

that entire Starbucks. And so they might own the business and a business. or the bank that's into the business. They don't own the bank, but they get some kind of rent that they charge or revenue share, right? And so when you look at it that way, a fitbody boot camp, yeah, charges $199 a month, but then if a franchisee of ours opens up a Fit Body Forever, which is our, you know, aging adults program, right, that we do in the middle of the afternoon when we're not running any training sessions, guess what happens there?

Now we might have another 75 or 100 clients who are baby boomers. or aging adults. And these baby boomers and aging adults pay an additional fee, right, to work out there. So now that location is making more money. And let's say that that location also starts selling truly supplements, right? They buy it wholesale. They sell it for retail. Now that becomes a third income stream.

And let's say that location also starts doing our custom nutrition app, what we call FitBody Plus. So now they're training and working out and getting results, but they're also now doing a monthly coaching session to, dial in their macros and, you know, eat in a way using the app that we've developed and the coaching that we give them to help them burn fat and build muscle even faster, right? And that's an additional $49 a month. So look at the four different income streams that that fit body boot camp location has, right? Now, you're thinking like, okay, that's cool, four different income streams. Well, I also have to let you know that even though that's a brick and mortar, gym, right? And this can work with any gym, by the way. I'm just using fit body,

boot camp as an example because I know our metrics, I know our numbers, I know what we do, uh, and, and how we do it. There you got to remember when we're opening up a fit body boot camp location, months before the doors open, we're already teaching these owners, these franchise owners to start marketing and we're helping them market and drive leads from Facebook, Instagram, social media, YouTube, Google, right? And so they might have an email list of 2000, 3,000, 4,000 local people, but of that email list of two to three thousand people, they might have,

250 to 350 clients who are actively working out there. So what about all those other people, the thousands of other people on their email list that have shown interest in burning fat and putting on muscle, but really never signed up at Fit Body Boot Camp. Maybe they're intimidated through, by doing a group training program.

Maybe all the different workout times just didn't work with them, right? Maybe the location is just far enough where they're like, uh, you know, they're like seven miles away and if it was five miles away, I would go. Well, those people who are on the email list of that fit body franchise owner, right? Those people can now still benefit if that

fit body franchise owner decides to do some kind of online coaching because through online coaching, they can serve those people without having to bring them into location. So there's a fifth income stream, right? And also those people on that email list would also buy the Truling Supplements when that franchise owner uses their custom affiliate link and sends out an email and says, hey, you might want to consider getting this wellness shot or this plant-based protein or this grass-fed protein or the greens, right? And so when you start thinking about all the different ways you can create multiple income streams, you're like, holy hell, I don't just have to have one product for one fee, right? In fact, Operation BlackSight. Operation BlackSight is a really cool experience.

that myself and Dan Fleischman run for entrepreneurs. And we do it with Tim Kennedy. He runs the entire pistol training and shoot move communicate portion of it. And Michael Chandler, who by the way, big shout out to Michael Chandler, he will be fighting Connor McGregor, June 29th, UFC. That's going to be a great fight and I will be there. And it'll be an awesome, awesome fight. But Michael Chandler runs the hand-to-hand combat portion of it, right?

And then, of course, Dan and I teach entrepreneurship, et cetera. bring in male and female entrepreneurs and we have a three-day experience where they're having an awesome time learning to use pistols and their hands and grappling, et cetera. And then, of course, during the lunches and dinners and breakout sessions, we're teaching entrepreneurship and bring in a guest speakers, et cetera. But at these Operation BlackSite meetups, most recent one, this gentleman stood up. He had a question, right? We had run a little hot seat sessions. And he's like, all right, so here's what I do. I have a crew that goes in there instead of cleaning offices. He goes, just imagine like people that clean offices, but instead of office

cleaners, my crew cleans restaurants. My crew cleans and maintains the refrigeration, the ovens, the burners, like all the different equipment in restaurants. We maintain and clean every night. I'm like, okay, he goes, I want to know if it's franchisable. I said, well, the first thing you need to look for if you're trying to franchise any business is how many income streams can you create for your franchisee, the person who's going to have that local business. I said, well, the first thing you need to Let's say I want to become one of his franchisees here in the Orange County area of Southern California, right? Well, I don't want to just have one fee where I get paid, let's say, whatever, $500 a month to go and clean up a restaurant every night. Maybe it's $500 a night, but then maybe there's a add-on fee for fixing the equipment, right?

Like if you want us to also check the equipment and fix it so you don't have to call a repair man, we'll just do it because we've got competent people who are trained. that's an additional fee, right? And then maybe I said you might have like this really like deep cleaning service where, hey, once a month or once a quarter, we do a deep cleaning service where we're there for like six hours at your restaurant, not just two hours cleaning everything, but six hours. So when the health department comes and they do that white glove test, like this thing is deep cleaned, you know, all the crevices underneath, up top, everywhere, right? He's like, holy hell.

I go, that could be like the premium service, right? And he goes, I never thought of that. I go, now right there you've got a multiple income stream business that you can replicate across the country in terms of giving out territories and having franchisees. And you're more likely to sell these locations because it's not just a one-off income stream, it's multiple income streams. And so whether you are creating multiple income streams from one business, guys, or you are creating multiple income streams by having multiple businesses, right?

So let me come back to me for a moment. all of our franchisees pay a royalty, right? A royalty to FitBody Boot Camp, a percentage or a flat fee of their monthly gross revenue. So that's one income stream that comes to HQ. We also have a separate company called Trueling Supplements. You guys know about this. The flagship product is a wellness shot, but it's like a full-on supplement company, from protein to greens to hydration to everything.

That's another income stream, right, for me. We also have Fuel Hunt. I'm now a partner, a co-owner, if you will hunt, right? It's another income stream. I also have coaching and consulting services. That's other income streams for me. I've also invested in crypto and in real estate and the cash flow from it is income stream for me, right?

And knowing that I've got a diversified income stream helps me sleep well at night. And if you think about all those things that I just mentioned, they're all things that I love. Like, I love real estate. I really believe in crypto because I've, believe it's the best way to have like decentralized access to money without big government trying to control it, although I get it. They are trying to control crypto as well. But it's a great way

to hedge your bet against the dollar, right? And since you guys know that I'm against big government and that I would rather have the citizens, have control of their money, have control of their destiny, have sovereignty. Crypto speaks to me, right? And whether it's going up or down, I do dollar cost averaging. I'm constantly investing in crypto and and things. Thankfully, in the long haul over the years, I've done really well with it. And so with having multiple income streams from businesses, with having multiple income streams from investments, I sleep better at night. And I put myself in a position where if one business isn't doing well because of economy

or a season or a maybe a downturn in the industry, then I have other income streams that are still going to do well for me where I don't have to feel like I'm being pinched financially. So if you're creating a business, one, make sure it's a passion-based business, allows you to create and utilize creativity, put yourself in a position that you can work with the kind of people that you love and that you would connect with because you're going to be doing this like 24-7-365, right? When I say 24-7-365, that doesn't mean you're going to be working around the clock 24-7-365. But make no mistake about it. Your brain is constantly going to be thinking about your business. If you have kids, like I've got Andrew and Chloe, like one's 18, one's 16, my brain, there's a part of my brain that's always thinking about them.

I just love them to pieces. I'm grateful to have them as kids. They're just awesome and amazing. I just wonder what they're doing and I'm checking in on them. And it's cool to see them grow up and, you know, whether I saw them in the morning or I see them in the evening or I'm going to a game with them or me and Andrew are working out. I can't get enough of my kids. Like you're never going to get enough of your business because it's your. baby, right? So if it's your baby and all the people that work in it are pretty much like your

family members, except this is the one time where you can actually pick and choose your family members. So you might as well pick and choose the family members that you jive with, you connect with, you have some values, core values with, right? And that's what people forget. And if you guys all jive and connect and have core values, that business is going to be more successful. Now, what is the next thing I want you to do in addition to multiple income streams as you're creating your business, I also want you to have subscription, recurring revenue. Because if you have subscription in your business, reoccurring revenue, that gives you the peace of mind that you're starting off the month knowing that X number of dollars are scheduled to come in. If you have a business

where every month you start at zero, right, the first of the month you started zero and you have to sell X number of widgets or X number of coaching programs or X number of apparel or supplements, that's a lot of pressure. That's a lot of pressure. And so all of a sudden you find yourself like, oh, man, the first of the month, I need to make more money. I got to be out there hustling and selling. Not that you wouldn't otherwise, but doesn't feel great to know that every month there's like reoccurring payments coming in, right? When you think about how we sell the Trulene Wellness Shot, like, you know, right on this episode, we run a little baked in ad for the Trulian Wellness Shot, right? Use my code, bedroast to get 50% off.

You get unconditional 30-day money-back guarantee if you don't like the product. you get free shipping and a dollar of every order goes to Shriner's Children's Hospital. If you decide to stay past day 30, then every month we ding your credit card. You get an additional 20% off free shipping and a dollar continues to go to Shriner's Children's Hospital every month. Like that's an awesome offer that we make. And we've got thousands of people worldwide on the Truling Wellness Shot on the Truling Tribe subscription program. And I'm on a bunch of subscription programs. ironically and the wellness shot. Of course, I don't have to pay because I'm the owner,

but you get what I'm saying. Because if I'm using something on a regular basis, whether it's a product or a service, I want you to make my life easier and put me on subscription. So the customer's benefit is that you've made my life easier and more efficient. I don't have to go like, oh, shit, I'm running out. I need an order. Now I'm going to go three, four, five days without your product or service, right? And then you as the entrepreneur, you're going to go, oh, shit, this is awesome. I've got thousands of people. who are paying me X number of dollars every month so I know that next month I already start the month with X number of dollars scheduled to come in and that is a damn good feeling.

That also does something else for your business. When you have recurring revenue in your business and in that same business, if you have multiple income streams like the Fit Body Boot Camp location that I described, recurring revenue, which is also known as MRR, monthly recurring revenue and multiple income streams in a business, increase the valuation of that business. What that means is down the line is you go to sell your business, you will get more money for it than if it's a transactional business, meaning every month you started zero and you have to sell X number of widgets to make $20 million, right?

And so if there's two businesses and they're both making $20 million a year, one of them is based on transactional business, right? Where each time a credit card has to be given or inputted and a sale has to be made every month and then 12 months later you made 20 million or you sell once and then you get clients on a monthly reoccurring subscription the business that's doing 20 million a year in revenue that has got a built-in subscription model will be worth more when you go to sell it and you'll make more money for it in the sales so why not do that it creates convenience for your customers and it creates consistency for you as the entrepreneur you get what I'm saying all right cool so now if I know that I have multiple

income streams. I have recurring revenue. It's a business that I can sell. It's based around the things that I'm passionate about and that allows me to exercise my creativity. Like, holy fuck, this is really rad. I can have an awesome life. And if I did my job right in terms of marketing this thing, then I'm going to make a lot of money and have awesome experiences and be able to help out charities and the church that I go to and the causes that I believe in and the people that I want to help. And so let's talk about that. And I've got a whole episode on scaling your business. You guys can go back and find that episode. But we're scaling your business as concerned.

You're going to have to, one, have to come up with an irresistible offer. Like the best irresistible offer I can describe to you is the one that you see right here on this episode, which is a Trulian Wellness shot, right? We're giving you 50% off. We lose money each time we give you that offer for the first time, right? So each time we got a first time customer, we lose money. We're giving you 50% off. We're paying for shipping.

A dollar goes to striner. but we know that you're going to love the product so much, you're going to feel the difference that when you continue to use it and you continue to get 20% off every month after that, then we start making money. So we start making money at month number two at Truleney and assuming that you stay on board, right? And if you stay on board and you stay on board for months and you start like enjoying the product and you use more of our products, now Trulene starts having multiple income streams from you

as well. You get the benefits and the results and then we get the revenue and when you as, as a customer. So understand that's a really cool thing. An irresistible offer has to be something that is a no-brainer offer. Like someone will have to go, I must be stupid if I don't take this offer, right? It doesn't matter if you have a service, if you have a product, if you have apparel. Like Fuel Hunt now offers a hundred day, get the shirt, wear the shirt for a hundred days. If you don't like it, send it back, we'll give you your money back. Like, that's a pretty damn good, irresistible offer, right? Like, shirts that are made in the United States.

States, dirt to shirt, with a 100-day money-back guarantee, like, you know the quality is good, workmanship is good, fit and finish is good, you're going to get compliments on it. Because there's no way fuel hunt would offer a 100-day guarantee if everything was not perfect about it, right? And so that's an irresistible offer. If you're willing to make an irresistible offer, you're already going to start kind of growing your business. The next thing is, can you make that offer through ads?

Can you throw money at your offer, your ears of the offer, to catch it on fire and get it to reach more people? And the way you throw money is through the Facebook Ad Center or the Meta Ad Center. You can run ads on Facebook, Instagram, TikTok, YouTube, Google search. I mean, anywhere. You can start any platform out there. Twitter will allow you to run ads. You can run ads anywhere. And if you can find the right market, in other words, the right demographic, your ideal demographic, who wants to buy your product and use it because you have the solution for them and they have the problem and they also should have money so that they can give you their money in exchange for solving that problem.

Now, when you throw money at it, your solution and your irresistible offer is shown to them. But in addition to the irresistible offer, you also have to be able to differentiate. If you cannot differentiate your offer from someone else that has a similar product or service, then you're just going to be able to differentiate. to be in the what's known as incestual marketing. It's like, yeah, well, we're the best. Well, who says? We did. Well, is there no proof of that? Is there no, is your product easier to use? Does it get faster results? Is it lighter in weight if it's a pair of shoes or a backpack or whatever? Like, what is the point of differentiation? So irresistible offer plus points of differentiation, plus, ready for this, social proof, testimonials of people that have used it who love it and want

a rave about it, that increases the likelihood of those ads getting clicked and, of course, people buying and using your product or service. Okay, now you got that. Great. So ads are away. What's the other way? Referrals. Referrals.

You've got to encourage your clients and customers to become evangelical about your product or service. And if they become evangelical, in other words, they're like, man, this product overdelivered, exceeded my expectation, solved my problems. I love it. I love the customer experience. I love the journey. everything about it, I love, I love, I love.

If your product is that good, then you should have a system, a process in place where you reach out to customers and clients and go, hey, we know you love our product. We know it's an awesome experience. We know it's solved your problems. So here's what we're going to offer you to tell your friends, family, coworkers about us so that you can grow through referrals because referrals are the easiest leads to close and convert, number one, and they come to you at the lowest cost. You might spend $40 to acquire a new customer using paid ads.

You might give a client a $15 Amazon card if they refer a friend who ends up being a customer for you. Now, do I want to spend $40 on a cold lead that took forever to close? Or do I'm going to spend $15 to a customer or client of mine who referred a friend? Like it's a no-brainer. And that friend's going to be way easier to close. So make referral giving a byproduct of doing business with you. Like don't let it be organic. Like create a process for referral giving that will help you scale that business.

And what is the other thing? The third component to scaling that business that you're so passionate about and love doing is influencers, right? And content creators. If you ask yourself, who already has my future customers and clients, then you're going to go, oh my God, that YouTube channel does, that Instagram page does, that Facebook group does, that podcast does. And then you reach out to those content creators and influencers.

and you make them an offer and say, look, here's a discount code and we'll pay you X amount of dollars to promote this or each time the discount code gets used, you got a 10, 15, 20% commission from our thing because if other people or platforms already have your customers, you would be doing yourself a disservice trying to just grow your brand through your own content creation. And that's a big mistake a lot of you make is you go, all right, I'm going to create a lot of content and I hope some of this content pops off and goes viral. and if it does, then I'm going to make myself a lot of money.

Well, dude, I want that for you too. But the likelihood of having content popping off left and right to go viral where you have a big enough audience where you can scale your business, eh, not likely to happen pretty quickly. It can happen over time, but it's not going to happen pretty quickly. Content and collaboration, you creating awesome content and hoping that some of it goes viral, plus collaborating with an army of other content creators and influencers who have your future clients and customers,

that is what is going to help you force, multiply your growth, scale your business. And all of a sudden, people are going to go, well, I trust this person. And so if this person that I watch or listen to is using this product, then I'm going to use it too. That's how you end up growing this thing, right? So once you've done that, then what? Well, then longevity is you need to grow your personal brand. If you can grow your personal brand, like long term, now you can start acquiring other companies as well. For example, I did not start Fuel Hunt. I actually wore the brand. I was a customer

before I was ever an investor in it, right? And as I got to know Joey and Drew, the founders of Fuel Hunt, I was like, man, I love these two guys. They have great energy. They're awesome humans. You know, the products like right there in Philadelphia where the United States was found. And these guys like live and breathe. Their mantra. Everybody wants to eat. Everybody wants to eat, but few will hunt. Like, I fucking jive with that. I connect with these guys. So I love the guys. Number one. I love the product. Number two. And my third criteria, if I'm going to go in business with someone, is do I have the following on my platform or platforms to be able to pour gasoline on the fire if I'm able to get equity in the business? If the answer is yes, I like the product,

yes, I like the founders. And yes, I've got the following, then I will go into business because Now I can take equity in the company and I can help them grow faster than ever. Right. And so understand that when you become a personal brand and you have a big enough following and you have a lot of influence, you can now start leveraging other companies. Why would I start an apparel company when I love this brand and I want to go into business with them? Well, they're like, hey, B seems kind of cool, pretty handsome kind of dude. He has the audience and he likes it.

us, and he wears our product, let's go into business with them. And that's how that happened to go. And so understand that when you become a personal brand, another shift happens. Because if you have your own product or service, understand that first people will buy what you sell, right? They're going to buy what you do. They're going to buy what you sell. As you build your personal brand, they buy who you are.

That's the difference, right? So if you just have a product or service, people will buy what you do because they want to get the solution to the problem. them. But when you become a personal brand, you can charge more and you can close more deals and you have more opportunities and you can sell for a higher price. You have less buyers resistance when your personal brand. You're known, liked, and trusted, right? They see you as a friend. You come with the giving hand and put out a bunch of content for free. You add value. The goodwill bank account is stacked up in your favor. Now you're a personal brand. You can now sell your product

because of who you are and not so much of what you do, right? And that's a really good advantage to have. And if you can do that, you have now created a business where you can get insanely rich, multiple income streams, recurring revenue. You got a business that one day if you want to sell, you can, right, which is a really cool thing. You're solving problems for people. You know how to scale it. You're working with awesome people who you share core values with and you want to hang out with. And so that's a cool thing as well. And best of all, you get a to donate money and give, I don't know about you, but I love using my money for good and kindness. And if I can give my money to Shrine of Children's Hospital, Toys for Tots, Compassion International,

recently a friend had a car accident and they started a GoFundMe account. And I contributed handsomely to that because I can. I've put myself in a financial place so I can serve people with it, right? And that's a damn good feeling. So that is the formula for you to become an entrepreneur that's actually successful. getting insanely rich, having a great time doing it, and best of all, serving humanity with it. Now, I want to remind you that Bedgros-Coolean Live takes place in beautiful Scottsdale, Arizona, September 13th and 14th. I hope that you will come out.

There's a link in the description box, both on the podcasts and on YouTube. And of course, if you are Australian, you can come join me at the Rise to Greatness Tour, July 18th, 19th, and 20th in Brisbane, Melbourne, and Sydney, July 18th, 19th and 20th, that's coming right up. Again, rise to greatness. Look that up and I want you to join us out there if you're in Australia. It's my first visit to Australia and I'm really looking forward to that. And friends, remember this. Don't ever think that money, by the way, is the enemy. Money is not the enemy. Average is the enemy. Success is your responsibility. And change can take place in an instant if you are willing to flip the switch. I'll see you all next time.

I was banging with a gang of instrument.