Bedros Keuilian Podcast Show - 098. The cold hard truth about starting a business…

Episode Date: August 13, 2024

In today’s episode I’m sharing the cold hard TRUTH about starting a business. Things that these internet “gurus” and business books can’t teach you. So before you go all in and start that new business, watch this video to get an understanding of what to look out for! BEDROS KEUILIAN LIVE 2024 | September 13-14, 2024 in Scottsdale, AZ https://live.bedroskeuilian.com/bk-live-2024 REGISTER FOR THE LEGACY TRIBE Get the Life, Money, Meaning & Impact You Deserve https://bedroskeuilian.com/legacytribe JOIN MY FREE 6-WEEK CHALLENGE: Transform into a Purpose-Driven Man https://bedroskeuilian.com/challenge TruLean Supplements | https://www.trulean.com/pages/bedros Get 50% Off Trulean Subscribe & Save Bundle Use Code: BEDROS Few Will Hunt Apparel | https://fewwillhunt.com/ Get 20% Off Your Entire Order Use Code: BEDROS OPEN A FIT BODY LOCATION A High-Profit, Scalable Gym Franchise Opportunity Driven By Impact https://sales.fbbcfranchise.com/get-started?utm_source=bedros BECOME A MODERN DAY KNIGHT: Join the MDK Project https://www.themdkproject.com/ PODCAST EPISODES: https://bedroskeuilian.com/podcast/ STAY CONNECTED: Website | https://bedroskeuilian.com/ Instagram | https://www.instagram.com/bedroskeuilian/ LinkedIn | https://www.linkedin.com/in/bedroskeuilian Twitter | https://twitter.com/bedroskeuilian

If you're not willing to walk in the fucking pile of shit that the CEO is designed to walk in, do not start a business. Welcome to the Bedrose Coolian show. Back when Q was rolling with Lorenzo and a Benzo, I was banging with a gang of instrumental. Getting rich is easy, and I figured out how to get rich once I figured these things out,

and I want to share them with you now. Hey guys, welcome to the Bedrose Coolian show. My name is Bedroskulian, and I've got an awesome episode teed up for you today, and it is about getting rich. making your business work, what you do as a CEO. But first, if you're watching this on YouTube, 74% of you watching this are not subscribed to our YouTube channel.

Please do me a favor and subscribe. It costs you nothing. It's absolutely free. And it helps get the word out so that we can help people make more money, have more meaning, and develop greater self-mastery in life. So with that further and do, let's get started. So I got a wild hair up my ass, and that's why I wanted to make this particular episode. I'm sick and fucking tired of these gurus out there.

And I say the gurus and quotes who tell you that starting a business is easy. That starting a business is something that anyone can do and anyone can be successful at it. That is untrue. Now, I started this episode off by saying, look, you know, getting rich is super easy. And it is. It is. If you are aware of what I'm about to share with you and if you're willing to take that on, right? it's almost like a marriage vow.

Like if you're willing, you know how like the the pastor will say, all right, well, are you willing to honor them and respect them and take care of them and sickness and in health, et cetera? And you're like, oh, check, check, check, check. Then, you know, you know what you're in for, right? And obviously 57% of society is a fucking liar because they end up, you know, getting a divorce for some reason or another. But ultimately, if you made those vows and you took that commitment, then you should be

sticking to it. Right. And so the problem is people don't know what they're getting into when business is concerned. They're like, man, I just started a business. And I am now the CEO and head honcho of my business. And so things are going to look very, very successful for me because that's what all the gurus out there are telling you. And look, I know like, you know, when I got a ranch. Got a 26 acre ranch in Temecula, California, right? And we got the animals on there. We run events on there. And it's super fun. And it's really cool. And we can go there and run. the ATVs and it's just an awesome thing to have a ranch and then we've got this underground

shooting range that we built out on the ranch which is fucking rad and you know I've got rental properties and homes and stocks and cryptos and multiple companies and businesses but all of those things came at a cost and it's kind of like that the wedding vows again are you willing to pay the cost to be the boss and if you are then you know what you're in for but when I see all these gurus out there talking about this, that, and the other. And I happen to sometimes see these motherfuckers in green rooms when I'm, you know, asked to be a keynote speaker at an event. And I later find out that they're broke, that they're fucking leasing their lambos and they're

fucking, you know, leasing a private jet because you could do that. You can go to NetJet. And, you know, and nothing wrong with that, man. You can go to NetJet and rent a jet and do a photo shoot on a jet and then look like a baller and all this shit. But at the end of the day, you don't want to look like a baller and be a broke bitch. Right? You want to actually be a baller, but there's a cost to be paid. And I'm going to tell you what it is.

I'm going to give you the brutal honest truth about what it takes to be an entrepreneur on what CEO, chief executive officer really means. Because the moment you fill out your corporate paperwork, let me tell you, you are the CEO. And most people think that when you start a business, it's going to be, well, hey, this is going to be fun. I get to do with my friends, my homies, right? I'm going to get rich. I'm going to be respected. I'm going to be recognized.

Then I'm going to have status and cars and homes and money. And it's going to be a fucking, it's going to be like, like a fucking movie and all that can absolutely happen. Like that's my life today. But I'm 21 years into being an entrepreneur. And I can tell you the first five years, it is the fucking loneliest thing you could do being the CEO of a company. The first 10 years, it's a gut check. You're like, what the fuck did I do? Like I'm missing out on weekends. I'm missing out on family time. I'm missing out on my fucking mental health. I'm missing out. I'm sacrificing more time and money. than I thought this thing was going to take from me.

I see no potential on the horizon. But deep down inside, I have some weird glimmer of hope. I'm going to keep pushing forward, right? Like, that's the entrepreneurial plight. And what you don't realize is there's going to be times where people don't believe in you. There's going to be times where people are counting you out. There's going to be times when they're going to tell you to quit.

It's not for you. Go get a good job. Get a career. And you're going to entertain that idea. And you might. And actually, that might be right for you. But you'll never know if you don't. go down this path.

But you got to go down the path knowing that we were about to enter a battle. Hell, fuck it, let's be honest. A war for the next five years minimum. That's just the facts. I'm not talking about like, you know, if you've got a job or a career where you're making 50 to 100,000 a year

and you're like, hey, I want to start my own business and replace that $100,000 a year income with my own business. That's not. That's, yeah, okay, that's CEO. But that ain't nothing. That ain't nothing because, yeah, you're making a hundred grand a year and you're your own boss. But you're really not a business owner.

You own a job at that point, right? And nothing wrong with that. If you're a one person show or maybe you and your homie or you and your spouse, you know, started some business where you're making $100,000 or $200,000 a year. And by the way, that's not even take home. You know that, right? Like you'd have to be making at least $400,000 a year in gross revenue to be able to to take home 100 to 200,000 a year.

And the reality is you could do that with having a job or a career and know that you're going to work 9 to 5, know that there's some kind of a pension plan attached to it, know that there's some kind of a 401K, that there's some kind of health benefits attached to it because none of that comes with being the CEO, motherfucker. And that's the point I'm trying to make here. The picture that is painted where like, hey, status and fun and baller and fucking, you know, like recognition and big social media following. All those things happen on the other side of us bleeding.

On the other side of us having the loneliest fucking five and 10 years of our life, on the other side of us being sick to our stomach with the amount of debt we put ourselves in and our families in. All of this happens on the other side of people not believing in you, right? Like that's the formula. That's what it takes. And if you're like, yeah, but I think there's an easier way. There's a course I can buy.

There's a coach. No, there isn't. I coach some of the best entrepreneurs on the planet, the fucking thought leaders that you're following. Go to go to fucking bedrose cooling.com, click the third button down, the domination of your coaching program. You'll see some of the thought leaders

that you're the fucking people that you're following with the blue check mark. I've coached them. I've mentored them. And I'm telling you right now, I've seen what they go through. And they've gone through the same path that I have. They've gone through the same path

that Elon Musk has. They've gone through the same path that any other entrepreneur in the future is going to go through because the first five to 10 years, you're not making much profit, if at all. Just because your business is making revenue, I'll use Fit Body Boot Camp and Truly Supplements as an example, right?

Like Fit Body Boot Camp, dude, it's an awesome fitness franchise. We've got locations all across the U.S. and Canada. However, it didn't start out that way. I was like, dude, I got this crazy idea. After the housing market crashed, I was like, I got this crazy idea of taking the outdoor boot camp that people do in parks and bringing it indoors, like renting out of a space where I could run, you know, five, six, seven boot camp sessions a day.

And I could have 30, 40 clients and one coach. And I could make more profits that way because I'm charging clients less like 200 bucks a month, $299 a month instead of $6, $800, $800 a month for one-on-one personal training. And when the housing market had crashed in 2008, people were broke, man. People were going to have money. and so as a one-on-one personal trainer, you're like, you're not making any money at that point. People are like, man, sorry, I got to stop doing this one-on-one personal training.

I got to cut my expenses. I got to fucking figure out how to not lose my home. The value of my home just went upside down, right? Interest rates went right through the roof. People's mortgages were through the roof. Homes were through the roof. Homes are being foreclosed left and right. And so I was like, all right, what am I going to do?

I'm going to take this outdoor boot camp, bring it indoors, and legitimize it so we can have it all across the country. The idea alone was a great idea. but the execution of getting it there. Like first it was a licensing program. And then the state of California came and tried to find me for having it a licensing program because apparently I was operating as a franchise and didn't even know it because I was given my licensees a protected territory, right?

So I'm like, yeah, okay, yeah, you could have fucking Tampa, Florida. And then you could have this location. You could have this location. And they're paying me money and they're paying me licensing fees. And I'm coaching them and teaching them how to make this, you know, fitness boot camp super successful and create a new personal income for themselves, et cetera. But at the same time, the state of California comes to me and says, hey, by giving them a protected territory, you're now operating as a franchise, but yet you're a licensing program.

So you are going to get a fine of $2,500 per location that you have licensed, right? I was like, dude, I ain't got that kind of fucking money. Now, you think I planned for that? Do you think I planned for that when I decided to take that outdoor boot camp, bring it indoors, and call it Fit Body Boot Camp, and then scale it across the United States and Canada, and now we're going to scale it across the world? No, I didn't. I didn't.

I just wanted to help people lose weight, get fit, and have a place to work out where they don't feel intimidated, where they can get good coaching, good nutrition coaching, good fitness coaching, good mindset coaching. And then we could keep building on top of that, right? Like that was the dream. But the dream always starts off with a fucking nightmare. It doesn't matter what you do, what you do. Same with truly supplements.

Same with my coaching business. Because at some point, you are outspending what you're making. That is the nature of business and no one is telling you this and I'm going to tell you this. In the very beginning, you're outspending what you're making. Truline supplements, for example, I invested $1.4 million of my money that I built through obviously growing my other companies. And I was like, right, I'm going to hire a team. And my team and I were going to start creating the supplement line called Trulene, right?

The healthiest supplements with no shortcuts, no fillers, no GMO, the best fucking thing ever, period, right? And actually now the wellness shot, the Truline Wellness Shot, has become our lacks your product and you see all these people promoting it and talking about it because the great product. But that was, we're on year five now of Trulene, right? And we're just now starting to turn to profit. Yet we've been making millions in revenue before that.

But just because you're making millions in revenue does not mean you're taking any profits home because there's a cost of marketing and getting the name, the brand out. That takes a cost. There's a cost of operations fucking delay. the formulation, the ingredients, right? There's a cost of the human resources that you have, the team, the employees, the day-to-day people who are not only running the website

and doing customer service and support and running the ads and campaigns, but also in the warehouse, doing fulfillment and all that shit. Like all those things are costs that end up eating away your profits. And you're like, so then why start a business? Like, I know I'm built for this, that's why.

I'm built for this. I'm unemployable, number one, number two, I'm built to go through shit. I am designed to eat shit sandwiches. And the people that I coach and mentor, they are designed to eat shit sandwiches. Like, we just fucking love it. We get off on the fact that make it hard for me, make it difficult, put my back against the wall, stack the odds against me, and let me fucking show you how I can do it. I don't know why it is that I get off on that, but I get off on that.

And the people that I coach and mentor, they get off on that. If you feel that's you, then great. Because I'm telling you, the first five years is going to be fucking painful. Yes, you're the CEO, you're the leader, and you're going to make an awesome brand, and you can put up a good Instagram account and a YouTube channel. You're going to make a nice little fucking backdrop and have your podcast and YouTube show to promote your shit. And it's all going to fall on deaf ears.

No one gives a fuck. Because everything that you want to create, someone has already created, they've done it before you, they've done it better than you. They spent more money than you have on marketing. And if you want a piece of that pie, you have. You have to fight, you have to fight, you have to fight, you have to fight. Shout out to Donald Trump, fight, fight, fight. How about that motherfucker?

There's a dude, let me just go off a tangent real quick. Ed, there's a guy who's a billionaire. And he gets shot, an attempted assassination on a former president. He gets shot in the ear. Bam! And guess what happens next? He fucking gets up with all these fucking secret service people around him, blood coming down his face and he's like fight fight fight now I know we all saw the I think I think president

Trump is like six foot two six foot three and I don't know if you saw bro he had like little fucking there's like three women who are secret service agents I think they averaged about five foot one each they absolutely were protecting his belly button from getting shot because at that point his head was not being protected even though it's their job to cover him with their bodies and be a human shield and no one was covering him except the tall dudes out there. But that's a whole different thing. That's a whole DEI hire, which also, let me go on it on the tangents of a tangent of a tangent, Kamala fucking Harris. What are we doing right now? Joe Biden was delusional. Joe Biden has cognitive functional issues. Joe Biden is probably the equivalent of

weekend at Bernice. They were probably using fucking chemicals and string and fucking animation to keep them propped up. And he finally fucking decides, well, they decided for him that, hey, motherfucker, fucker, you're done. And Kamala Harris, who's the fucking worst human on the planet, like if you don't know what she's done in California, anyway, I'm going to, listen, if you want to have a president who's a woman and a person of color, consider Tulsi gabard. Consider her. She was in the military. She was on the front lines in terms of like, actually like in the medical tents dealing with fucking dudes that have been shot and blown up, right? She loves this country. She's of Samoan back.

background and she's a wonderful human being started off as a Democrat eight years in Congress right representing Hawaii like she's got it all you want a woman of color and as someone who can actually string sentences together as coherent is intelligent loves and cares for this country and the people in it Tulsi Gabbard that's who you want if you're just fucking voting for Kamala fucking Harris because you're like well I want to vote for a woman, she's a woman of color. She was Indian just a few years ago, and now she's saying she's black, and I don't give a fuck what you think she is. She's been the worst thing to the African American community. When she was the top district aid attorney out here in

California, she had more black men incarcerated for small amounts of weed than any other district attorney we've had in California. And she would not let them out because they were free labor for the state or they were cheap labor for the state. All of a sudden she's black and she's doing that to her people. Right. And by the way, there was a dude who was on death row and they had found evidence that would free him. And she kept blocking the evidence from coming out until finally the court system above her allowed the evidence to be submitted and this person went free. Once again, that's Kamala Harris. Come on, man. She doesn't even know what's fucking happening at the border and they sign the fucking border to her. Give me a break, Kamala Harris. She speaks in fucking

voodoo, word salad. It's like a constant fucking epileptic stroke that she's having. It's the only way I can justify the words that are coming out of her mouth. The fuck is she saying? Do not fall for this man. Self-mastery means doing what you have to do because you're called to do it over what you want to do because you don't feel like doing it.

He exceeded my expectations. Incredibly epic event, incredibly inspiring. Surrounding yourself with these millionaires and billionaires and them openly sharing their concepts, their steps. And at BK Live, every single speaker has been there, done that 10 times over. So much energy, so much motivation,

and just want to strive to be better just by being here alone. Here's a deal, man, about business. You got to understand something. The first five, six, seven years you're not going to make money. It is going to be very hard. You're going to have every fucking role

and responsibility because the people that you hire, you don't have a good gut yet, so you're going to hire stupid people who are going to do stupid things. And when they do stupid things, that problem lands with you. That's how it is. You know what CEO means CEO is like the fucking shit funnel.

CEO, to me, stands for a shit. shit funnel. Everything that is shitty in your business, it wasn't even your fault that it happened, could be a customer's problem, it could be an employee's problem, ends up landing at your feet. All the things that are going right and all the things that you enjoy doing, you're not going to do. As a CEO, you're a firefighter. Your job is just to find fires and fight them. And if you're like, man, I can't find any fires right now. Guess what? Sniff, motherfucker, because there's smoke, because somewhere around the corner there's a fire, you just haven't seen it yet. That's what the CEO's job is. So, ever.

Every shitty problem funnels to your foot, right? Stands right in front of you. And unlike everybody else in your company who can just turn around to the person next and they go, hey, what do you think we should do next? What do you think we should do next? Everyone else from the lowest level employee to the next highest level employee, everyone turns to their superior and goes, uh-oh, we have a problem. What should we do next? By the time it gets to you, the CEO, who you're going to fucking turn? You got no one to turn to.

What are we do next? You are the problem solver. You better F-I-O, figure it out. So if you're like, damn, B, sounds like running a business is first. fucking difficult. It is. The first five or six years, you got to go all in weekends, nights. You better have a spouse that believes in you. You better have friends who believe in you. Or if not, fucking eliminate them, edit them, take them out of your fucking life. You better be locked into this fucking thing. You better make sure this thing is your passion, your purpose, and your

calling. Like God should have instilled this thing in you. Right? This is not like a fucking job. Like I said, you're going to war. It's a fucking battle. But you're like, why am I willing to do this if I'm not going to make any profits, if operational costs and employers, and fulfillment costs and marketing costs, you're going to be so high that all my revenue that comes in the first three, four, five, six, seven years, they're not decided, I'm barely going to make a living. Yes, you're barely going to make a living. Barely. Barely. You might even need to borrow money to live because your business is eating up so much of your fucking money that it's making. So then what's the point? The point is this. There is massive profits still from day one.

You know what the profit shows up as? Experience. Knowledge. You're good. You develop so much experience when you build a business, you start a business, and shit starts falling apart. You've underestimated how much money you needed. You underestimated how long it would take. You thought you hired the right people and you did it and they fucking broke your business. They shat on it. They stole clients. They stole money.

They stole product or services. Right? People on social media are talking shit on you. Your competition is trying to fucking squash you. but what you're getting is experience that cannot be bought. That is a very, very profitable thing. You cannot go to college and get that kind of experience. You obviously can't even go and work for someone

and get that kind of experience because the truth is, my entire team, they don't really know the thoughts that are living in my head. They don't know the magnitude of the suffering that I had to go through the first five years. I can tell them. I can tell you. You've heard the story about head of operations that took all of our franchise contracts

within the first three years of Fit Body Boot Camp. And she, on her way out from quitting, she fucking put them all in a garbage bag and poured carpet cleaning solution and fucking coffee and just fucking ruined all those franchise contracts. Not that we had a lot of franchises back then. I mean, this was, I don't know, 10, 11 years ago. But that was fucking crazy. Like, I didn't fucking anticipate that. And then she locks everybody out from their,

Gmail account. Right? Like what the fuck? You will have people like go look at YouTube. Go look at YouTube and just type in like fucking Bedros Kulian in the project. It's funny how you all think like everything I do is so fucking awesome like with the Squire program and with Fit Body Boot Camp the franchise and truly supplements and fuel hunt apparel.

And then all of a sudden like where the project is concerned for somehow I'm like the devil reincarnated. Like here I am today, 21 years in business. Literally saving men from killing. themselves. That's what the project does. Gives men hope, helps them overcome their shit, gives them an opportunity to heal. We introduce them to therapists. We take them through some fucking, they talk about shit that I would never share. The thing that these men have talked about at the project to get off their chest to start healing, I will take to my fucking grave.

But because of a few clips that we intentionally put out there on social media when we're running a project class to obviously to get attention to go viral some of these fucking retarded YouTube creators that have 5 million, 7 million 10 million subscribers start shitting on us saying oh look they're running a Navy SEAL boot camp behind a fucking Walmart well fuck you how many fucking lives have you saved and I know what they're going to say oh and they also killed someone in class five they killed someone in class five first of all we didn't fucking kill anyone Rick Spoon, who died in class five, had an enlarged heart. Autopsy report showed it.

Probably had the enlarged heart in his whole fucking life. He could have been running a marathon, a fucking triathlon, or doing the project, and he would have died. And the biggest fucking thing that I hate about all of this is that I will keep running the project, even when all these fucking idiots talk shit. you are going to have to deal with that. And the biggest thing I hate about this is like when my son, when my daughter see these YouTube videos because they actually follow some of those content creators.

And believe it or not, some of them are actually pretty funny. It's actually pretty funny. And the way they shit on us is pretty funny. But it's absolutely untrue, the things they say. It's misleading. And I get it. They do it because they want to get the clicks. You know, Alpha Male Boot Camp.

We never call the Project Alpha Mail Boot Camp. But the point I'm not. making is even though my kids see it and then I have to talk to them like hey guys you guys know what the project is because they tell me like dad that's not what the project is what these guys are saying that's not what the project is this fucked up are you going to reach out to them are you going to put up a video and say something about them and that I'm not I'm not and you are going to have to do the same you're going to have such thick skin where people are going to shit on a business of yours and by the way every single one of my businesses feel like they're my own little babies

So imagine someone's telling your baby that they're ugly, that they're stupid, that you shouldn't even do it, you should fucking kill it. Are you willing to go through all that? And if you think it's just the first five years, it's not. The first five years, you just don't make any money, right? You just don't make any money. What you get is experience. You get experience. You develop a gut.

You develop an intuition that you cannot buy at a college, fucking Harvard, Yale University. The profits that you make, the first five years is experience. wisdom, intuition, all those things. Because the revenue goes right back into the company. You keep getting in more debt. Keeps taking longer. And a fucking pandemic comes and fucking ruin. That wasn't in your plans, was it?

When you fucking draw your business out on the back of a napkin one day, that wasn't in your fucking business plans. Oh, about a decade from now, a pandemic will come and shit on your fucking business. But that's what it takes to be a fucking CEO. Are you willing to pivot? Are you willing to lead your team? Are you willing to figure it out again? You're like, yeah, but I've made it, man.

I deserve all this now. Well, guess what? I had to sell off rental properties during the pandemic to keep bringing in money into my company to keep my staff employed because the PPP money and the fucking government assistant money and all that shit they gave was not enough to keep my big empire going.

So I had to sell off some of my fucking rental properties, my assets. Are you willing to do that? That's the shit sandwiches you're going to have to eat. the shit that no one is telling you. And those are the things that I tell all my coaching clients. Because it's one thing when you're making 100, 200, 300, 400,000 a year. It's another thing when you're making in the millions, seven figures, multiple seven figures, eight figures, nine figures, where I play. And it's a fucking great life that I have. But I know sometime around the corner, something's going to come up again and I have to be the one. The buck will stop with me.

Look, October, next October, this coming October, we're running another project class, which ironically is the last and final project class. We had committed to running it for five years and 20 classes. So here we are. The 20th and final class is October. By the way, if you want to sign up for the project, you're a dude, you want to really change and transform your life. From your marriage to your fucking mindset, to your money,

to your fucking relationships, everything, everything. You're fucking addicted. You're depressed. You're sad. And you're like, what do I do? Yes, it's $18,000. $18,000 for 75 hours. You can go to the Marine Corps and they'll pay you to go through boot camp like that.

Guess what? Fuck nut. I don't think in the Marine Corps or any kind of military boot camp, they're teaching you self-development. They're teaching you how to create multiple income streams. They're connecting you to other potential entrepreneurs like you that you can scale bigger and faster with. You're not part of a network of other like-minded entrepreneurs. This is why we have dudes that are former military

that go through the project. We have dudes that are fucking first. responders that go through the project. We have entrepreneurs that go through the project. And I get it. It ain't for everyone. And it is a lifelong friendship and brotherhood that we have. It's not just 18 hours.

It's the rest of your fucking life. And when men tell me that, man, if it wasn't for the project, I don't know if I'll be here and I'll go, why? They go, well, about three months ago, I was sitting in a park at fucking 1 a.m. in the morning with a pistol on my lap, ready to make a really bad decision. That's the fucking shit that drives me. That's the shit that keeps me going.

But you don't see that on those fucking YouTube channels with those fucking content creators who are shitting on the project and clickbaiting you to watch it. And I'm okay with that. But I'm telling you, you better be okay with your version of that. Whatever it is, your version of that will exist. And if you're not willing to walk through that shit to deal with it when it comes up, if you're going to fall apart and crack and fucking cry and complain and say, it's not fair, then entrepreneurship is not for you.

But I can tell you that the fucking lifestyle that I have, the money that I donate to Shrine of Children's Hospital, Toys for Tots and Compassion International every year, gives me so much fucking hope for the humanity, just for humanity itself. Because I get to help little kids get surgeries whose families can't afford surgeries for cleft palate, burn victims, fix their spine because they were born with a fucked up spine.

Kids every year for Christmas who don't have a single Christmas gift, to open. I make sure that hundreds and thousands of kids have a Christmas gift to open. I do that through Toys for Tots every year. Got 97 kids adopted through Compassion International. So they have clean water, clean food, pen, paper, and good clothes and housing in a third world country to get some fucking basic level of education that we take for granted here. Like being a fucking awesome entrepreneur is great. Being a mediocre entrepreneur is literally the fastest way to get a divorce, the fastest way to ruin your credit, the fastest way to hate your life. So you better

be dialed in with focus, consistency, discipline. This is when I say like get fit, mentally, physically, emotionally, get fit, get jacked. You don't know what level of stress and hardship is going to come around the corner when you're an entrepreneur. You just know something's going to come. And if you're naive and you're like, well, after five years, then I can start making profits and I can hire people. Trust me, the people that you hire who are the most competent one day, all of a sudden, had people just poof become incompetent. I don't know why it happens. It happens. And it's not exclusive to me. Many of my friends, this has happened to. It just is. It's the human condition. And if you're not willing to deal with that shit, if you're not willing to deal with that level

of hardship, if you're not willing to walk in the fucking pile of shit that the CEO is designed to walk in, do not start a business. Stay in your career, manage your money well. live very modestly, invest what you can, and hope that inflation doesn't catch up to you in the future. That's the best thing I can tell you. Now listen, I want you to join us at BK Live, September 13th and 14th and beautiful Scottsdale, Arizona. I want to teach you how to start businesses, how to scale businesses, how to create side incomes, how to create multiple income streams. I also have 14 speakers that are coming out for two days we're going to pour into you as well. But I'm going to go deep into money, meaning, and self-mastery.

I want to see every fucking single one of you there. And if you're like, well, you know, it's in Scottsdale, Arizona. If it was right here in Tallahassee, Florida, I would come. Shut the fuck up. There are people coming from Australia, from UK, from South Africa. You won't get on a fucking plane to just go across the country? September 13th, 14th, BKLive, hope to see you guys there. Go to bedroesclean.com.

And you will find the registration link there. And remember this, that average is the enemy. Success is your responsibility. And change can take place in an instant if you are willing to flip the switch. I'll see you next time. What's the difference between me and you? Back when Q was rolling with Lorenzo and a Benzo, I was banging with a gang of instrumental.