Bedros Keuilian Podcast Show - 10 Lessons from the Empire Mastermind - 152

Episode Date: June 8, 2020

The Empire Mastermind Where Millionaires Across Industries Share the Secrets to 5X, 10X, and 20X Growth in Business. IN today’s Podcast, Craig and I , share with you some of the golden nuggets from our Empire Mastermind held earlier this year. Several of these can help you achieve the levels of success you desire alone . Go out and execute !  Here’s what you’ll discover: 2:30 - Why Attracting and Repelling is so important for success 8:00 - Explaining Purpose over Pleasure 11:10 - The Alter Ego Effect that allows you to assume Success 23:15 - How to connect with Big Names on Social Media 26:00 - How LBO’s and Upsell’s generate millions   “Understand the Platform you are on to maximize the attention you get from your audience” “Your core values should not be inspirational , they should be intentional“  “Being around people who already where you want to be is the key to time collapsing your journey there”   - Bedros Keuilian   --   Follow me on Instagram: @bedroskeuilian   Buy Man Up and get Bedros’ High Performance Leadership Course for FREE: https://manup.com/   Subscribe to My Channel for weekly videos: http://www.youtube.com/bedroskeuilian/?sub_confirmation=1   Youtube https://youtu.be/N_QIlFMu98k

Always choose purpose over pleasure. And if you can do that, it's very much like choosing hard over easy. If you choose hard over easy, you will have an easy life. If you choose easy over hard, you will have a hard life. Hey, do you want a sneak peek of a $50,000 Empire Mastermind meeting? That's what you're going to learn today on the Empire show. The 10 things that we have stolen smuggled out. Not telling you how we smuggled them out, but we smuggle them out just for you.

Hey, this is Craig Balentine, and this is the beautiful Bade Reefat. We were both in the room at our Empire Mastermind meeting, and we're bringing you the absolute best stuff. So what we do at the Empire Mastermind meeting is we bring in these great speakers, experts, we dominate and we help people build their businesses faster. And we curate this in a specific way. And we started up with firing up the troops with Wes Watson. That's right. For those of you who don't know who Wes Watson is, West Watson is America's most famous felon, is how he describes himself. He was in prison for 10 years.

He just got out. In fact, two days before coming out to the Empire Mastermind to speak and share, he just got paroled two days before. Making millions and just getting parole. And here's a guy who's just been out of prison for two years and is already making $200,000 a month selling online coaching and self-development services to people. And you might wonder, well, how does he get his traffic? What does he do to buy traffic? He is making very compelling YouTube videos. and he's speaking directly to his audience.

Yes, he's attracting and repelling at the same time. Because, you know, the interesting thing is, like, honestly, he repels me a little bit. But in that room, he attracted a new client of $5,000, one of our coaching clients. He was always looking to step up, following our advice, we're always looking to step up. She signed up with him. And, hey, he's not my cup of tea. I like some of his videos, but, you know, not all that stuff. But she was attracted to his message.

And that's what you have to take away. he is going to upset a lot of people. A lot of people are going to say, no, I don't like this guy. They're going to couple all sorts of reasons. But he's attracting a powerful audience, you know, 100,000 followers on Instagram, not paying a cent for them. The guy knows what he's doing. Yeah, absolutely. And by the way, let's talk about that just for a second.

Let's reverse engineer. So the Empire Mastermind is all about bringing entrepreneurs together for two days and helping you time collapse and obviously double your profits, double your productivity and double your leadership. And so when we bring our coaching clients together and then we put speakers like Wes Watson in front of them, Wes is one of those guys who explained very clearly. Like he knows who his audience is and he knows who his audience is not. And he's not afraid to repel the wrong people and attract the right people. And because of that, one of our entrepreneur coaching clients should gain some weight over the holiday seasons here. And she goes, you know what?

I think I'm going to sign up on his $5,000 fitness coaching program. And so there's a great example of he spoke directly to. her during his presentation and immediately made $5,000. And so I'm asking you, I'm challenging you, are you writing the fence when you are doing any kind of YouTube, Instagram, Facebook videos where you're trying to be everything to everybody and afraid to not hurt feelings? And therefore, you're really not attracting anyone and you're not repelling anyone. You're just kind of lukewarm.

Or are you the type of person who's willing to say who you are, be who you should be, and just let the chips fall where they may by attracting the right people into your world and then repelling the wrong people. Now, does Wes have a lot of haters? Absolutely. Do I? Does Craig? Yeah, of course.

What? You want... No? Me? It was just me. It was just... Everyone else but Craig. Right?

But seriously, guys, the bottom line is this, that if you are not using your personality, if you are not drawing a line in the sand and repelling and attracting, you're missing out on a lot of money by trying to be everybody or everything to everyone. Oh, and I hope that you hit the pause button when Pedro said $5,000 fitness coaching program.

You were like, well, rewind, rewind, $5,000. He must have meant $500. No, $5,000. He must have meant $50. No, it's $5,000. And as Wes told us, like most of the products he sells are automated between $200,000 to $2,000, but he has those higher level programs. And so one of the big lessons from Wes is if you don't have that affluent level,

high-ticket item in your business. Doesn't matter if you sell shirts, supplements, TVs, coaching, you have to have that slack adjuster. And so I, Dan Kennedy's one of my mentors, and he would tell this story about a hardware shop, had a $10,000 TV up at the front of the hardware store. And they go probably a year without selling one, but they sell, you know, one every year. And it makes up for so much. And it's just, hey, we'll just put this up there. And you have to have a high-ticket item. So West does that. Now, a couple other lessons from West. Yes, he does repel in a track. And he has that very clear message and a very clear language. And I like to say, like for people who aren't a natural Wes Watson, I mean, that guy is an extreme person. Well,

listen, you got to turn yourself up to an 11 out of 10. You got to be an 11 out of 10 with your message. So think about the person that you want to be, the message you want to create, the voice you want to have, maybe the character you want to deliver. You know, you can tell your Sasha Fear's story and Beyonce in a second. I am a very disciplined guy naturally, but I turn that way up. So all my videos are about the discipline. I'm not going to try and be the naturally funny guy. I'm not going to curse and swear, but I'm going to be very direct with my message. And when people meet me in person, they go, well, yeah, you're like that, but you're not exactly like the guy in my videos. And I'm not being disingenuous. I'm just really turning my discipline

stuff up because that's the message I want to create. Those are the clients I want to get. I want to get people who are interested in personal discipline, personal productivity, the best life ever, and you know what? I'm going to bring that message every single day. Now when you meet me, he might go, well, he's a little bit funnier. He's definitely cuter in person. You know, you're going to get that stuff. Definitely cuteer in person. But the videos are all about the thing. And I actually had more haters back when I was in the fitness industry because I was telling people never do cardio. And I remember this one woman who is a marathon runner made a website, Craig Ballantan is an Ahole.com. Like she actually bought the domain.

I still pay $9 a month to that site. Yeah, yeah, right. You know, and she put up that and it's like, you will ups you will always upset people. And even if you've never made a video online, there's already people talking about you behind your back. You know, somebody that you go to church with. They're talking about you behind your back right now. So you got to get over that. You've got to go and be your best self in your videos online.

and attract, you're going to attract more people than you're going to repel, but you've got to go and do that. Yeah, another lesson from West, and then we'll move on to Brian Underhill. So another lesson from West is purpose over pleasure. And this is something that I'm a big believer in. Always follow your purpose over pleasure. I'm not that guy that's going to go get a private jet because I can afford one, or just going to go get these high-end supercars just because I can afford it. I've got a very clear vision of what my purpose is on this planet,

and I will choose that over the pleasure. And the pleasure, by avoiding that pleasure, it is a great exercise in discipline. And so what many people don't realize is that the more you can avoid the pleasures of life, the greater you will build your discipline. Let me give you an example. We are currently in the month of January, and I decided the entire month of January, I was not going to drink caffeine or have alcohol. I'm not an alcohol.

Caffeine is probably harder, right? Caffeine is definitely harder. I drink occasionally with dinner, like when we went out with Toronto a couple nights ago. I wanted to. I wanted to. I did. You didn't. Right.

And let me tell you this. I chose January to be that month for me, not for any other reason, not a resolution or whatever. We ran the project this month. You and I had the Empire Mastermind the last two days, and I've got two speaking gigs today and tomorrow, right, Jason Capital's event and Tony Steffin's event. And so I chose the hardest month, January, where my schedule is packed and I'm going to be up awake 75 hours straight with the project.

And I chose that to be the month where I avoid caffeine and alcohol. Because if I could do it during the month of January, I could do it during any month. And that builds my discipline. That focuses me more on my purpose that I can avoid those pleasures. And so always choose purpose over pleasure. And if you can do that, it's very much like choosing hard over easy. If you choose hard over easy, you will have an easy life. If you choose easy over hard, you will have a hard life.

So let's move on to... No, no, I got one more thing to say about Wes. And then you do have to tell Sasha Fear story because I did drop that line in there. But Wes did something similar to what you were just saying. And I'm a big fan of Stoic philosophy. It sounds like Wes is too. And he said, I can't remember the exact quote, but he was talking about stoicism. He said, you know, the man loses his life when he stops acting the way he's supposed to or incongruent with his life.

And I was like, yes, when you are, if you are out there and acting like a hypocrite, that's the worst thing that you can do. And that was like Wes says, hey, this is the life I've chosen to live. This is what I say that I do. He gets up at 2.45 a.m. every single day. You know, I've talked a lot about getting up at 4 a.m. every single day. I would want to get up at 245 a.m. But that's his life. That's what he decided. That's how he's going to live. And if he slept till 3.31 day, he could hide it from the internet and all that sort of stuff. But the way that he would feel is the worst feeling. And you have to channel that inside of yourself. If you're drinking on Friday night and sleeping until Saturday and you're hiding that from the world like I used to, it's the worst thing you can do. So be very congruent with who you see yourself as and live according to that and you will become more successful.

Great message. So the Sasha Fier story. Now, I'm naturally an introverted person. And by introverted, I used to say that the I NTJ and my personality, right? My personality test is I NTJ. I said it's introverted thinker, intuitive judicial. Yeah. I'm the exact same thing. I am an INTJ. But now I say that the I stands for intense. Cool. I'm intense, thinker. What does the end stand for? I don't know. But I know the Jay is judging or something like that. Yeah, judicial.

So anyway, I say that, but since I am a naturally introverted person, it's really difficult for me to want to get up on stage and bring the thunder. But I was reading an article about Beyonce several years ago, about eight years ago. And Beyonce coming from a state like Texas, highly religious, Christian, small town, she has this amazing voice and of course, you know, record companies pick her up and they're like, hey, look, we're going to make, make music videos and MTV wants you on their shows, but you have to wear these scantily clad clothing. And she's like, whoa, I can't do that. Like, I can't wear that and then prance around on stage sexually like you want me to. They will, look, Beyonce, if you want your voice to be heard by the world, this is what you got to do.

This is what you got to do. So Beyonce Knowles created an alter ego, and that alter ego is Sasha Fierce. And when she clicks into Sasha Fierce, she is that sexy, you know, scanty clothes wearing person who can bring the thunder as Sasha Fierce. And so I share this with you because you might have to muster up your own Sasha Fierce. And once I read that, I realized, hey, it's the same thing for me. So I've learned. Wait, so you're printing around sexually on stage? Who do you become?

Very, wearing very scantily clad clothing, I should say. But I become my own version of a Sasha Fierce. And it really is being able to flip that switch, right? And we've heard this before from our friends who are Navy SEALs. One minute, they're just chilling out. I'll give you a great example. Ray, who's a Navy SEAL friend of ours. The wife and my two kids and Ray, we went to dinner a few weeks ago.

And Ray was sitting in the back with the kids. I pulled into the gas, and everything's fine. He's yucking it up with the kids and everything. And as we're coming home at night, 10, 11 o'clock at night, I'm like, guys, I need gas when I pull into the gas station. I hop out. I see in my rearview mirror. He unlatches his seatbelt, cracks his door open.

Wow. Cracks his door open and stops joking with the kids. He's just looking around the whole time. The next day, as he and I were working out, I was like, hey, Ray, I saw that you automatically changed your attitude. You stopped joking around with the kids, cracked the door open, unlatched your seatbelt. Why? What happened? He goes simple to protect you and the kids.

He went right into Navy SEAL mode where if the shit goes down, he's not latched in by a seatbelt. He can jump out the car, do what he needs to do. And it really is going from, because he's a dad, so he knows how to interact with kids. So he went right from dad and friend to a protector. Got it. And then as soon as I got back in the car. So you got to figure out how to flip that switch to become the person you need to become to make the sales, to attract the audience, to deliver the message.

Because if you don't, if you're just your regular introvert itself and I'm too shy to get up on stage. And I don't know how to make a YouTube video and I don't want people to judge me. Fuck all that. You got to get over all of that because if you don't, you're going to miss out on so much impact, income and influence. Yes. Dang. So here we go to Brian Underhill, who is an EOS leader. He works with your team.

Man, I got a lot of lessons from him, but you brought him in, so why don't you talk about him? Yeah, so let me tell you what EOS is. There's a great book out there called Traction. Traction is written by Gino Wickman. Yeah, he's got a lot of great books. Yeah, and in his book, he talks about EOS. EOS stands for entrepreneurial operating system. And it's really a way to run a big organization or, hell, even a small organization.

So as our Fit Body Boot Camp franchise continues to grow, when our organization gets bigger and bigger and more complex, we realized that we need some help in running our systems here. And so he created, instead of an organizational chart, there was more of an accountability chart. So with EOS, you walk in, and I am no longer the CEO, and Bryce is no longer the VP, all the leadership team is board of directors,

and you just have to do what's best for the business. And when we brought Brian Underhill in to the Empire Mastermind over the last two days, two of the big takeaways for you to use in your business is this. when you are hiring employees or you are taking an employee and leveling up to a new position, like, hey, you've been doing a great job, so I want to give you a better, more challenging position to do, right? And we've done this with someone actually before, where we took them from support to sales, and we almost ended up firing them. They were great at doing customer

support for us, our franchise support stuff. When we put them in sales, we now put them outside of their zone of genius. As a byproduct of that, before you know it, they were underperforming. They were having anxiety. I was having this feeling of like, what the hell happened? He was so good at what he did, which is why I gave him this opportunity to earn more money with sales and commissions. But Brian talks about the GWC. It's part of EOS. And the GWC is whether you're hiring an employee for a new position or you're moving one up into a more challenging position, do they get it?

The G is, do they get the position? Do they understand the position? Okay, yes, I get the position. The W is, do they want the position? And the C is, do they have the mental capacity to execute? the position. And now what I do is I literally go through that with every single team member that I have in my mind, do they get it, want it, and have the capacity. And if I don't know the answer, I will go and meet with them and ask them, hey, look, you want to move up to this position. You get the position,

yes, I do. You want the position? Yes, I do. You know the capacity. You have the capacity to execute it. Let's talk about that. No, I don't. Then let's not move you up because we're going to literally move you from your zone of genius to your zone of incompetence. And then you're going to end up either quitting or I'm going to end up firing you. Got it. And so anytime you're hiring someone, GWC, do they get it? Do they want it? Do they have the capacity? And then you assign them the position or you don't. The other thing that I got from Brian over the last two days was core values. So many different businesses, companies have core values. Core values can be aspirational, meaning this is what we want to be like.

Yep. That is not how you want your core values to be. You want your core values to be intentional, meaning this is how we are. So Fit Body Boot Camp had 10 core values before we started EOS. And as we went through every core value, he goes, are you guys this? No, but we want to be. Well, but you're not. So that's an aspirational core value. Let's get rid of it.

And we reduced that 10 down to three, which is drive change, exceed expectations, and be relentlessly disciplined because we are those three. Those are the types of franchisees we attract. Those are the types of team members we want on board. Right. And that's who you are, too. Exactly. That's what he said. He said it starts at the leader, goes to the leadership team, and then goes to the staff and, of course, to your customers, clients, or franchisees.

And so understand your core values shouldn't be aspirational. They should be intentional. Who are you? What do you stand for? What are you all about? That's the person that you want to attract into your company. Yeah. And then the thing that I took away from Brian was he started off with this one simple question. And I don't, I think that most business owners don't think about this. People get into business. They, they had the, this general idea of I want to make some money, but they never really asked themselves specifically, Brian said, what do you want your business to do for you in the next 10 years? Do you want to help a certain number of people? Do you want to make a certain amount of money? Do you want to

have a certain specific lifestyle? You have to have that specificity because if you just go and you start a business because you kind of want to help people and you don't want to work for somebody else, well, you're just going to be bouncing like a pinball all over the place. It's going to be vague. You're never really going to have those core values. You're never really going to know what to do from quarter to quarter day to day. And so specifically, when you know specifically what you want to get out of running this business in the next 10 years, whether it's a certain amount of money every month, whether it's a certain number of clients paying you X, Y, Z, ABC, 12, 3, or whether it's simply the amount of time, freedom that you want to have. You want to have. You want to have a

business that gives you $100,000 a year in 30 hours a week, great. You've got to have that specificity because then that North Star allows you to build the business around it. I always tell my clients, our clients, listen, create a box around your life. Like this is the life that I want to live. This is what I want to have and my business has to fit in this box. Most people, the entire box is the business and they sacrifice their life and their hobbies and their health because, oh, I run this business, I don't have any time for it. Bologna, baloney, you need to build that specificity first, and then you go and create that business. Now, we had other great speakers. We had Dan Fleishman come in as well. Man, Dan has spoken at my mastermind, your mastermind, at our Empire Summit,

all these places. He runs the 100 million mastermind that I'm in that you attended the one time. What did you take away from Dan, the most influential, generous person that we know? Yeah, so Dan has this amazing way of taking the most complex and making it simple. And he broke down, all the social media platforms, almost did a, I imagine like an FBI agent would break down a criminal into their psychographic behavior.

Yep. He broke down, and you guys need to understand this, he broke down all the big social media platforms into their personality types. And so... From TikTok to Instagram to YouTube. Like, for example, TikTok,

he talked about his wife, Casey, how she just made a video where, like, it was like some TikTok challenge where, you know, bend your body this way and see if you can touch a wall, and she wasn't able to. It was something like a nine-second video, with very short little caption, like a three-word caption and two hashtags, and it ended up getting like a hundred thousand.

I think you got a million views. Or I'm sorry, a million views, right? So on TikTok, if you think you're going to go on TikTok and make a one-minute long educational video, the audience on TikTok, their behavior is not to watch a long one-minute video. They want to see short, punchy, nine, 15, 20 seconds at most videos of something short, punchy, quick, short caption, and then they're moving on. That's the audience behavior. But Instagram, it's a whole different. And he described Instagram as emotional. Oh, it is.

I mean, it's the best place to be right now. Yeah. If you can move people's emotions on Instagram, and we were just talking about off-camera earlier about copywriting. Like, if you think that you don't need copywriting skills because, hey, I'm not going to be writing sales copy. Let me tell you something. You need copyrighting skills if you're going to be posting on YouTube, on Facebook,

and on Instagram, because your captions and descriptions need to be long. And those titles of the videos, that's the first thing. Yeah. Video titles need to be long enough and compelling enough and influential enough and have the ability to move people emotionally to an action. If you look at some of the best captions written out there, Craig writes some amazing captions, I write great captions. Jason Capital. Jason Capital, Ed Milet, Andy Fersilla, it's all Tom Billew, Vaynerchuk, these long captions that end up really stirring your emotions and moving you to an action. Think about this.

Politicians talk about what? Our taxes, our schools, and our aging adults. Because those are very... And our safety. And our safety, because those are very emotionally charged bullet points. Yeah. And that's how we decide whether we're voting for a politician or not. So make no mistake about it.

Instagram is very emotional and requires long captions that are persuasive and influential, whereas TikTok doesn't. And then you look at YouTube and it's all about learning. Yeah. YouTube, he says, look, it's a learning platform. People go to YouTube to learn how to take apart a gun, how to change their tire, how to change their oil, how to write copy. How to write copy.

And so that has to be more educational and tutorial, how-to videos. And so if you don't understand the flavor and the personalities of the social media platforms that you're posting on, you are missing out on millions of dollars and literally tens of thousands of audiences who could be attracted to you. Yeah, and he talked about LinkedIn as well. It's a real hot spot. He loves it right now. And how about how, sorry, I got to interrupt you, how about how he said where LinkedIn was concerned? And that was a big aha for me.

I've been posting like awesome images and videos on LinkedIn. and he goes, LinkedIn is all about the written caption. It has nothing to do with the images because it's all about the written caption. So immediately I changed my style on LinkedIn, and we're going to see a better result from that. Absolutely. Always evolving. And then the thing that I love about, Dan, is that, you know, you said he had an FBI breakdown of that. But he also does that when he's researching businesses.

He found huge opportunities in a two-minute, you know, he just asked a couple of good questions about why this massage, company was better than this one, why it was more profitable. And by asking the questions, he found out the chairs are being used in a different way. And all of a sudden, now he knows how to invest in a company. And so he's such an intelligent, intuitive guy, very curious. And if you want to be a great empire builder, you have to be the same thing, doing a deep dive into what's working. And why does this other company not work? And why is my business not working here? Why the company down the road is working? You have to do that. wool searching in your business. Dan was amazing as always. All right. So then this cute guy,

what? Before we switch over to Dan, or the cute guy, yeah. Pedroos Cooley. Yeah, yeah. Let me share one more thing about Dan because I think this is going to give our Empire Empire podcast viewers and listeners a really big nugget here, guys. Listen, if you have a business right now, let's say, I mean, with tens of thousands of you listening to this, several of you could probably afford or want to go into business with Elon Musk. I bet you, someone listening to this, or at least a dozen people listening to those few, right, are trying to reach out to Elon Musk. Now, Elon Musk has millions of followers,

and here's a Dan Fleischman tip, which makes sense, right? You're reaching out to Elon Musk who has millions of followers. You're probably not going to get to him. But if you go and see who Elon Musk is following, you'll see that maybe he's following one of his engineers, maybe he's following one of his architects, maybe he's following one of his friends. And those people probably have 1,000 or 2,000 followers.

You start following that person. You start engaging in comments and sliding into their DM, not asking for Elon's contact information or anything, but just engaging and befriending them. Soon, if you can do that, you create some dialogue, and that dialogue leads to an introduction to Elon for you to get the loan or the business contact or the networking that you need with Elon. Now, this is going to be Elon Musk or The Rock or whoever. But I've done that over and over before, where I know I can't get to the guy at the top who's got 60 million followers. my shit's going to get lost in all those DMs and comments. But who are they following and how small are their followers, as far as like the list of people they're engaged with?

Holy smokes, I can get on their radar, build a relationship, and then get to the guy or gal that I want to get to up top. And that is a great strategy for you to use if you've got a business and you need that connection. That might be one of the most important tips that anybody's given on this show because everybody wants. We're so connected now to anyone we want. You just have to be strategic about it.

Yeah, brilliant, brilliant. And we've interviewed Dan on the show, right? Flashman, no, we are going to get Dan Flashman on the show. I talked to him yesterday. Yeah, yeah. Beautiful, beautiful, beautiful. All right. So then, Pedroos, what was the favorite, what's the most important thing you want our listeners to take away from what you talked about? Because you talked about breaking down the Man Up funnel. You talked about breaking down the Fit Body Boot Camp website. And there was so much stuff I took away, you know, because I haven't seen in a couple months. And it was just really, really brilliant stuff. Give these people a little fomo about what they missed out on. why they need to be at the next Empire Mastermind.

Yeah, yeah, absolutely. Listen, guys, if you have a business, first of all, you have to be at the next Empire Mastermind, and so you're going to want to reach out to us, and we'll tell you how you can sit in and test drive the Empire Mastermind, which will be a great move for you in your business. But one of the things that I shared

is the current Man Up Tribe book funnel that I'm doing. Now, you guys all probably know by now that I have this thing called the Man Up Tribe, where for $9 a month, I send you a text message every day, and it's an audio text message right to your iPhone or Android, and it's just me motivating you in business and in life and helping you go from crop duster to fighter jet or become the best version of the fighter jet that you should be.

So who wouldn't pay 33 cents to have me slide into their voicemails every single day and leave you a message, right? Well, I do that for you all the time. You're sliding in all the time. But I heard. You wouldn't pay for that. No, who wouldn't pay for me to slide on in? Yeah, shit. Yep.

Stand by. So, you know, it's $4.95 for the e-book or the audio book. For the audio book. Yeah. So the way my funnel works is $4.95 for the Manup audiobook. And with that, you have to agree to test drive the Manup tribe for 30 days. And after 30 days, if you choose to stay on board, you pay $9 a month on a recurring basis. And we keep sending you audio messages every single day to inspire you, motivate you and move you closer to your goals. And after 30 days, if you decide it's not right for you, well, then you simply let us know we cancel that recurring payment. But $4.95 from my money, my Man Up audiobook is a steal of a deal. So here's a lesson there. One, make your front-end offer a very compelling offer and make it easy to access and instant access.

These days, people don't want to wait around for a free book to show up in the mail. They want to buy something and get something. We're in the era of convenience and instant gratification. So for that to happen, Amazon has done it where you can order something and get it by the end of the day. So I want you to order Man Up or $4.95 And then get it instantly and start listening to it.

And so one, create a digital thing, you can give away that is high value for a small dollar amount. In my case, audiobook for $4.95. Force the upsell on them with a 30-day trial, right? Forcing that on them for a 30-day trial, and I know the value is so high they're going to stay on board. I have two upsells in place that helps us really increase the shopping cart value, and we are now running ads on Facebook,

but I got to tell you, we were trying so many different videos, and here's the part that I really want everyone to take away, not so much the funnel, but the relentlessness at which you need to attack this project. We literally tried four or five different videos at first and nothing was really working as a Facebook ad. And finally, we shot two different ones and we tested them out and one of them finally worked. So you got to keep trying it over and over and over again. Sometimes it's not the funnel. It's just a marketing ad campaign that's broken or the pitch video that you're trying to do. So you've got to keep reproducing the content. You've got to keep trying at it,

attacking the hill, as we say in the project, so that you can create the outcome. that you want. And we finally did get it. And we're getting an average of 200 and 2 to 220% back on return on investment. So people get the free audiobook. They go through the upsells. They commit to the Manup tribe for $9 a month. And then from there, we start email marketing to them and text marketing to them, you know, opportunities to do the project, to buy a fit body boot camp, to do LTD, which is leadership and team development. And so many great high ticket items come from that low ticket sale. That's amazing. That's amazing. And, you know, I think you need to understand that what he downloaded there, he spent two hours on at the Empire Mastermind.

So if you run Facebook ads, if you want to sell more of your books, if you want to sell more your product, services, your events, you have to be at the next Empire Mastermind meeting. Beiros, if somebody's interested, where do they go for that? Listen, if you're interested in learning more about the Empire Mastermind, just go to Bedroskulian.com forward slash Empire, and you're going to get to read all about the Empire Mastermind. see a video from me and Craig, and of course, you can apply to sit in on the upcoming mastermind at bedroskulean.com forward slash empire. But I think we need to finish off with one more tip from the handsome and amazing Craig

Valentine. You've got some really awesome stuff. Yeah, so one of the things I'd love to do is get a lot done in the least amount of time. So I showed everybody how in four hours a month I filmed 30 YouTube videos, and that is through the planning and preparation. I'm able to do this at a cost of just $1,000 because I'm, I tapped into my network. I asked all the people I know, hey, who's a great videographer? And the person came along and maybe, you know, they were able to offer this $1,000 for a day of filming,

plus all the editing of the videos. And so right now, you think you have to go and spend a lot of money. No, you don't. You probably have, and this goes for any area of your life, whether it's finding child care, whether it's finding a videographer, whether it's finding a coach. You need to go and ask people for referrals to the right people and just keep on looking and looking. This also goes for hiring people, man, you know, if you think you're going to find a superstar employee because you got six resumes and did two job interviews, you are delusional. And yet that is what I see over and over and over again by entrepreneurs who are around that seven figure mark. You have to look harder for the love of your life, for the people in your business, for the resources that are

going to help you out. And so I showed the exact system. I create a film factory where we create our YouTube videos, which then can be created into Instagram TV videos, which then can be created into sales videos, which then can be created into transcripts, which then are created in articles. And all of that allows us to get the maximum reach where we get the most amount of return on our investment. For example, one of our transcripts got turned into an article on morning routines, a woman signed up for our email list because she found that through a Google search. Then she followed me on Instagram and now she pays me $15,000 a year all because of this factory. And we are doing this day after day after day after day.

We're relentless about it, but all because it's very methodical. And that's how you have to run your empire. And dude, the way you broke that down yesterday for our coaching clients was just amazing how you can take four hours. You took one videographer. You took four hours of that day and you took an Airbnb because you did it all beside. explain to our audience how you did this in a rented Airbnb. Yeah, so, you know, I live in Toronto. There's really great places.

You get an Airbnb for $200 a night. I get it for two nights, so I have a full day of filming. Obviously, I stay there as well, instead of staying at a hotel at $300 a night, absolutely amazing place. We actually had a list of 30 photographs to take as well for Instagram so that allowed us to have great captions. You have a great background. You can scope out the Airbnb online.

You can really go all in, get a $500 or $1,000. Airbnb, you could film 12 hours a day for months. And listen, you just have to be, as Grant Cardone says, if you're committed, you'll be creative. If you are committed to this business, if you're committed to becoming an influencer, if you're committed to creating great content, you are going to be creative. You're going to be creative in developing a character like Beyonce did. You're going to be creative in putting together a script and a plan. You know, I go in, I pick, you know, there's four rooms in the Airbnb. I have four changes of shirts. 16 different, you know, locations and outfits because it's all just a factory.

Then I give them the list of the order in which it's done. I share that with the people who are going to get the videos from the videographer. Hey, here's these ones are made for the sales pages. These ones are for Caleb to put on all of our social media. That's our social media guy. Caleb, he's 21, pay him 20 bucks an hour. He does full-time social media for me, just a young guy out of college, but with a passion for social media.

man, like everything is, as Marie Forleo says, figure outable, and or as I like to say, everything's a solvable problem. You just have to be committed. Simple as that. Guys, there was a lot of content there for you, and I hope you understand the value of coaching and being around people who are already where you want to be in life and in business so you can time collapse and learn faster. So go to bedrosculean.com forward slash empire so that you can sit in on the next empire mastermind. And thank you so much for watching this episode. Be sure to leave us a five-star review. view and share this episode with friends, family, and your co-workers, and above all, share this with

your mama. We'll see you later.