Bedros Keuilian Podcast Show - 104. 6 Steps to Grow your Business Faster and Make More Money

Episode Date: September 24, 2024

I often have people ask for a sneak peak of for some of the golden nuggets that I share with my coaching clients.. Well you’re in luck today because I’m going to break down the 6 principles for any successful business REGISTER FOR THE LEGACY TRIBE Get the Life, Money, Meaning & Impact You Deserve https://bedroskeuilian.com/legacytribe JOIN MY FREE 6-WEEK CHALLENGE: Transform into a Purpose-Driven Man https://bedroskeuilian.com/challenge TruLean Supplements | https://www.trulean.com/pages/bedros Get 50% Off Trulean Subscribe & Save Bundle Use Code: BEDROS Few Will Hunt Apparel | https://fewwillhunt.com/ Get 20% Off Your Entire Order Use Code: BEDROS OPEN A FIT BODY LOCATION A High-Profit, Scalable Gym Franchise Opportunity Driven By Impact https://sales.fbbcfranchise.com/get-started?utm_source=bedros BECOME A MODERN DAY KNIGHT: Join the MDK Project https://www.themdkproject.com/ PODCAST EPISODES: https://bedroskeuilian.com/podcast/ STAY CONNECTED: Website | https://bedroskeuilian.com/ Instagram | https://www.instagram.com/bedroskeuilian/ LinkedIn | https://www.linkedin.com/in/bedroskeuilian Twitter | https://twitter.com/bedroskeuilian

The sale is made on the follow-up. Money is made on the follow-up, not on the sale. Welcome to the Bedros, Koolian Show. Back when Q was rolling with Lorenzo and a Benzo, I was banging with a gang of instrumental. If you want to learn how to crush your competitors and make a ton of money as an entrepreneur in your business, then this is what you're going to want to pay attention to. Hey, guys, welcome to the Bedrose-Coolyan show. I'm Bedroskulian. Today I've got an awesome episode teed up for you guys. Now, we just got back from Scottsdale, Arizona, about a way.

week and a half ago. And one of my presentations at BK Live was this thing that I'm going to teach you right now, the six principles that I teach all of my domination and your coaching clients who want to scale their businesses, make more money, and increase their profit margins, right? Because without profit margins, I don't care how much more money you make. That money's not going home with you. It's just covering overhead and operational expenses. So with that said, let's begin. But first, excuse my voice. If I sound a little raspy and hoarse, it has been. because yesterday I was at my daughter's flag football game. Now, my daughter's in high school.

I'm massively proud of her. She plays flag football for her high school. This is the first time the school actually has a girls football team. And, you know, flag football, man, it's just as fast, just as exciting as regular football. And these girls are amazing. And of course, my daughter Chloe, she's a running back and she's a freaking star, the way she catches, the way she runs, the way she pivots, has dad's swivel hips. And anyways, man, I was rooting for her the entire game out loud,

and I am hoarse now. But with that said, excuse my voice. We will do the best we can with this episode. And of course, coming off BK Live, this is stuff that you're going to want to learn if you are an entrepreneur. Now, if you're a brand new entrepreneur, you haven't even launched your business,

this stuff is something that's going to be foundational for you. If you're an entrepreneur and you have a business and you're like, man, I'm doing good, but I know that there's a seal I can break and do way better. I can get to a place of greatness in my business. This is what's going to help you. These are the six principles that I teach all of my coaching clients who end up scaling 200, 300, 400% within a year

and then start compounding that year after year. There's nothing magical about it. It is six things that I have learned over 25 years as an entrepreneur, both in our Fit Body Boot Camp franchise, Trulene supplements, my software companies, my coaching business. This works for every type of business. But if you don't apply it in your business, it ain't going to work. Or if you give up on one of these things, that it ain't going to work. So, without further ado, let's dive in. So thing number one that you have to understand is that every

market, every industry is saturated. Your industry as well. I don't care if you have a product, if you have a service. I don't care if it's something so unique and special. There's probably something out there like it. So with that said, thing number one is, you have to differentiate. If you can't differentiate your product or service from everything else that's out there, you're going to end up doing what is known as incestual marketing. Incessual marketing is you basically say, hey, me too, mine too. My product does what theirs does, which means what? That simply means that the consumer, the prospective customer is going to go, well, since yours does that and his does that and hers does that, I guess I'm going to buy the one at

the cheapest price, which means that you're going to have to lower your prices on your product or your service and no one wins the race to the bottom. Like if you're trying to sell your products or services because you're trying to lower your prices to be more competitive, that is not how you scale a business. That is not how you end up making more profits. That is end up, that's how you really end up going out of business. So how do you differentiate? Well, think about this.

How is your product or service better than the competitors? How is it different? Does it deliver results faster? Is it done for you? Maybe it doesn't wear out. is fast. Maybe it comes with this unconditional lifetime guarantee, or maybe it comes with a conditional guarantee of, you know, try it for so many days or months. If it doesn't deliver the results, we'll give you the money back. Or maybe there's a scientifically proven way that you do things

that is very different than what the competition does. Or maybe just maybe you use different material, different equipment. Maybe it's different because it's made in the United States. Maybe it's different because you've created a community around your product or service where everyone else is a commodity, but you've created a community, right? And therefore, buying into that product is a community. Think about Jeep, for example, right? How many companies out there, Toyota tries to compete with Jeep, with their FJ cruiser, Ford, with their Bronco, but the Jeep community is the Jeep community. And that's because Jeep, even if another company creates a better product, has created a community. They've created a thing about themselves.

And so the Jeep Wrangler cannot be touched because they have differentiated themselves with the community. So when you are selling your product or service, take a step back. I know you're madly in love with your product. So you can probably say, well, my product's better. And if I go, how? You go, well, it just is. Well, that's not good enough. If you can't articulate why your product's better, is it backed by some celebrities, right?

Is it backed by some professional athletes? That might differentiate you. Does it have that guarantee? Again, does it last longer? Is it one of those things that is instead of do it yourself? It's done for you. Does it produce the result faster? Does it taste better than the competitors?

Does it feel different, right? Is it made in the United States? If you cannot articulate a point of differentiation or several points of differentiation, you are now a commodity and you're going to have to lower your price because that's the only thing you can compete on. So differentiation is step number one. in scaling a business. Thing number two is scaling paid ads.

Now, I know a lot of you out there are like, man, I run organic campaigns. I create content, and every now and again, it goes viral. And when it goes viral, I sell more of my product or services. I get more people on the phone to sell my coaching. Or I get more people to buy my supplements

or gear or apparel or whatever the thing is, franchise, cars, doesn't matter, right? Okay, but what happens if your shit doesn't go viral? What happens if your organic marketing doesn't pop off anymore because the algorithms have changed on Instagram, TikTok, Facebook, LinkedIn, all the different platforms, right? And so if you're not running paid ads, you don't have a predictable way of generating leads and interest into your funnel, into your top of the funnel.

And if you can't figure out a paid ad, like how to scale your paid ads, you're screwed. I mean, think about what we do here with Trulene's supplements, right? And we do it with my franchise as well. but you often hear or see my Trulene ad. That is a ad that is necessarily, that's not necessarily paid for because we're running it on my free content here. It's off of organic content.

So when my podcast episode pops off or the YouTube episode pops off, we get more people into the Trulene Wellness Shop funnel. Well, that's great. But we can't just rely on episodes popping off. If I want to scale to the Trulene Wellness Shot, because I truly believe it is a better product than anything else,

out there and we've been able to differentiate that on our website and in our marketing message, then we have found ways to scale across Instagram, Facebook, TikTok, LinkedIn, and all the different platforms, YouTube, Google, and by differentiating, number one, and learning how to scale the ads, number two, we are now getting predictable sales of the product. Same thing works for my coaching business,

same thing works for my franchise business, same thing works for fuel hunt. And so if you are not scaling paid ads, And you're not trying to figure it out. And I'm going to tell you this right now. You have to understand that paid ads are not going to pop off like the first time you run one. Because first of all, think about the creative. What is the content and the creative that you're putting out, right, that you're actually paying for people to see?

Is it engaging? Does it get their intention? Does it get them to want or need your product? Who knows? I don't know. But you're going to have to test out a whole bunch of different creatives. Could it be video? Could it be a picture?

Could it be a carousel? I don't know. And then who's the audience that you're targeting? Are you really targeting the right audience? Are you targeting the people who truly want your product because they have a pain or a problem that they want solved? I don't know. You might have to dig around and find different age groups, different economic brackets, different

genders. And with all the 20 different genders out there, you might be digging for a long time, right? And then, of course, think about this. What is the page that you're sending them to? Right? Maybe you're taking them to a directly to a calendar link to book a call. Maybe you're taking them to a, hey, just slide into my DMs or private messages. Maybe you're taking them to a website.

where they read and then buy. Maybe they're taken to a website where they read and then fill out an application. What is it that they're seeing? Is that page converting? So the point of this is if you want to scale ads and you have to scale ads, if you want to scale your business,

then you have to understand that you have to be patient. You're going to lose some money in the beginning, right? It's not always going to be positive return on investment, but eventually you can get there. And sometimes you might lose money on the front end, meaning think about the Trulian Wellness shot. When we run ads for the Trulian Wellness Shot and we use my face in the ads because we're

targeting my audience on a global basis, whether it's on YouTube or whatever, and we put the code Bedroost out there, right? Remember, when you use the code bedroast to go to trualing.com and buy the wellness shots, you get 50% off your first order 30-day supply of the wellness shots. Then you also get free shipping. You also get a 30-day unconditional money-back guarantee. You also get a dollar donated to Shrine's Children's Hospital. So, as you can imagine, we are losing money on that first order of your Trulian Wellness

shot because it immediately is a 50% discount. And then there's the cost of getting you as a customer. Think how many people have to click before one person actually buys and becomes a customer, right, and joins the Trulian tribe. So we're losing money on the front end so that we can make money on the back end because we know that the average customer will stay on board just over a year with the wellness shots. And so with that in mind, why wouldn't we do that?

Of course we would. But it took months of tweaking offers, tweaking target audiences, tweaking the actual page that you land on to figure that out. So if you're willing to do that, you will be able to scale your paid ads. And if you can scale your paid ads, you can scale your business. Thing number three, you have to craft an irresistible offer. Again, like I said, it is very competitive out there. Whatever it is that you're selling, product or service, it doesn't matter.

It is freaking competitive. And so if you want people to buy your product or service, you're going to have to make it so irresistible that they feel dumb for not buying it. They go, this is such a stupidly easy decision to make to buy this because the offer is ridiculous. I was just giving you the example of the truly wellness shot, right? Like what a great irresistible offer it is. Use the code bedros get 50% off your first order. And then you get free shipping.

And then you get a 30 day money back guarantee. And then a dollar goes to Strider's Children's Hospital. And if you stay on board with the Trulian Tribe, you still get free shipping every month when we send out a new product. And you get an ongoing 20% off. Like that is an irresistible offer. Right. And then when we're able to differentiate it from all the other products out there,

the products that are out there to build your immune system and help you fight gun inflammation and help. with hydration. Now we've got a winning formula. Well, that irresistible offer translates to another kind of product, the Fuel Hunt apparel, right? Joey and Drew, who are the founders of Fuel Hunt, they've discovered that the two-for-one deal works the best. Buy two shirts, two rash guards, two of anything from Fuel Hunt, get a third one for free. Like, they figured out what works for them. And they offer a hundred-day money-back guarantee. Like, where are stuff for 100 days? And if you don't like it will give you a money back guarantee plus it's made in the united states right so look at all

the points of differentiation and how it becomes so irresistible like if you love the united states and you want to get awesome like apparel that is high quality with a great motivational inspirational message for all the hard workers in the world then if you buy two we'll send you one for free you can get a third one for free and all of it is back by a hundred day wear it love it uh if you don't like it, send it back and we'll give your money back guarantee. Like, that is an irresistible offer. So if you can't craft your irresistible offer, so what should an irresistible offer have? One, you have to describe how is it better or different than what's out there? That's the thing number one. Number two, can you offer some kind of a price break or discount for that initial purchase? Number three, is there a risk reversal

or money back guarantee, right? I'm taking a risk. At the end of the day, maybe I bought a product like yours. I bought a service like yours. I bought coaching or I bought that gizmo or do-hickie or software. And shit, man, it didn't work like it was promised. And now I've got a bad taste in my mouth because I'm like, I don't want to get had again, right? And so if you're offering some kind of a risk reversal or money back guarantee, I feel more confident that I can get my money back if the product doesn't meet the expectations or the promises that you made. Another thing that you can add to the irresistible offer, right? Is there a free bonus or some kind of unexpected gift that comes with it, right? So like with the Trulian Wellness shot, the free bonuses, hey, you also get free shipping.

In addition to getting 50% off your first order, you also get free shipping. So is there a free bonus, free thing you can add to it? Like you've watched infomercials before, right? They go, hey, when you buy this ginsu knife, you not only get a second ginsu knife free, we also will give you this, whatever, $30 knife sharpener or this like knife stand for free. Like what is that other thing that they can get that's free where you're like, oh my God, it's a great price. It comes to the money back guarantee.

It's better than anything else that's out there. They're going to ship it to me for free or next to free or whatever. It comes with a free gift. And then, of course, once you've got that, what about social proof? Social proof is a big part of the irresistible offer. You can say your product or services great all day long as much as you want. But at the end of the day, is it really? Like, of course, you're the owner.

You're the founder. You're the guy or gal that created the company. You're supposed to say your product is great. I can't trust that. What I can trust is testimonials, social proof, before and after pictures, case studies, reviews. How about celebrities or pro athlete clients, customers that you might have that you can get a testimonial from? Now that makes it more irresistible because I'm like, damn, the price is right.

It's guaranteed. It's different than everything else out there. It comes with this free thing, right? And it's like proven to work. Look at all the before and afters or testimonials that come with it. And then finally, finally, a social cause. Can you attach a social cause to it or some kind of goodwill, right? If there's a charity that you believe in that you want to support, can you donate a quarter of 50 cents, a dollar of every order to that thing?

Because it really shows that you guys are your good human. You care for that cause, whether it's the humane society or in my case for the last 12 years. I've been supporting Shriner's Children's Hospital, right? A lot of the events that I run, I'll donate a portion of it to Shrinener's. Children's Hospital, my speaking gigs, the money goes towards Shriners Children's Hospital. When you buy the Trinian Wellness Shots, using my code Bedros, a dollar of every order, every month goes to Shriner's Children's Hospital. So if you believe in doing good for the world and you're like, you know what?

I drive with that message. I'll buy the product. So that irresistible offer, man, it breaks down to those six elements. And if you can break them down into those six elements and have as many of those six elements, you may not have them all. but if you can have like that, you know, if you can explain how your product is better or different, if you can reverse the risk, if you can have that free bonus or unexpected gift, if you can have that social proof, and if you can have that cause or goodwill that you're donating or

doing something good with it, I think about Tom's shoes. Part of their irresistible offer was, hey, when you buy a pair, we'll donate a pair to whatever, people in Africa who don't have shoes. Like, that was a pretty fucking cool thing to do, right? So you craft that irresistible lock guys quick interruption to the show let me tell you all about the trulean wellness shot if you're like me and you care about your health hydration and building a strong immune system so you can stay active and you can get after it in life then you want to try the truene wellness shot i used to take 11 different supplements in the morning things like vitamin c vitamin d vitamin b12 echinacea ginger and a whole bunch more now it's all included in the trulian wellness

shot i want to send you a 30 day supply for 50% off just go to trulean dot com use the code word bedrosse my name to get 50% off. You'll also get free shipping. You get a 30-day unconditional money-back guarantee, and $1 of every order goes to Shriner's Children's Hospital. And when you use the code word bedros and do the subscribe and save, which is a Trulene Tribe program, every month you'll get a fresh supply of Truling Wellness shots

for an additional 20% off and free shipping, and $1 of every monthly order will go to Shriner's Children's Hospital. So go to truene.com, use code word bedros, bedros, and take advantage of this amazing offer. Now back to the show. All right, so principle number four, and we've already talked about this because it's part of that irresistible offer, it is to stack social proof. And look, if I'm selling my book man up, then I'm going to make sure that I write a great book and that a lot of people buy it through good marketing. And then I'm going to ask the people who buy it to give me a review, go back to Amazon or whatever website, right, Barnes and Nobles and write a review.

So whether it's reviews, product reviews, before and after pictures, if your clients actually get like a visual transformation, maybe they lost weight, maybe they had gut issues, maybe their hair grew back, whatever your thing is, right? Maybe they found the man or woman of their life and they're happy. But you need testimonials and you need to stack testimonials and you need to share those testimonials with the world on social media on your website and all of your marketing that you can because at the end of the day, think about this the prospective buyer is skeptical they're skeptical and they're like how do I know your product truly delivers well they're not going to just instinctively know because you said so they need to be shown proof and evidence like undeniable evidence and overabundance of social proof that your product or service does what it says and in fact actually exceeds expectation so they feel confident in putting their money out in exchange for the product now principle number five is this and this one is

really, really important. The monster follow-up. And I know what you're thinking. Wait. So you're saying an irresistible offer and paid ads aren't enough. So I'm getting the leads because I've got an irresistible offer. I'm running the right ads or costs all the social media platforms. Now what? Well, think about this. Before you can actually take the money, before the sale is made, something has to happen. Especially this applies to like coaching businesses. This isn't so much about websites, although you can do this with a website as well, the follow-up, write this down or remember this or tattoo it on the inside of your eyelids. The sale is made on the follow-up. Money is made on the follow-up, not on the sale, right? Because if you got a lead that came in

and they showed interest, but they never bought, you didn't make any money. So maybe you're selling a product or service and they take step one is they fill out their name, email, and phone number on the shopping cart. Step two, they were supposed to put in their credit card information and they didn't. Well, now that you got their name, email phone number, can you create some marketing follow-up, marketing automation that follows up with them? Or if it's a high-ticket product or service,

specifically things like coaching service or a high-ticket product, and they're like, man, I want that, and then boom. They become a lead, and then, boom, they ghost you and don't show up to the call, right? So someone's like, man, I want your coaching services. I want it. And they filled out the application. Or you talk to them on the DM, and then you scheduled them on your calendar

and then they're supposed to, you know, talk to you three days from now. Three days from now comes up, holy hell, they're gone. They ghosted you. What do you do? You do is my monster follow-up system. So whether they already scheduled themselves

but didn't show up, or they identified themselves as a lead but didn't take the next step to schedule that call with you, you have to do the monster follow-up. So the monster follow-up is this. Write this down. Four by two, by four, right?

So there's four ways I want you to follow up with them twice a day over four days, four by two by four. So you're going to follow up these four ways. You're going to first call them. So soon as you get a lead in, right, but they haven't scheduled themselves yet or you haven't talked to them, but they are a lead. You're going to call them and make sure you can get them on your schedule for a call, right? And you don't have to do the calling. you can have someone that works for you that does the calling. So you're going to call them.

You're going to follow that up. If you didn't get a hold of them, you would leave a message. You're going to follow it up with thing number two, which is a text message. Basically saying, hey, I saw that you filled out the application, but you didn't do step two, which is to schedule yourself on my calendar. So here's the link to my calendar. Please schedule yourself. Looking forward to helping you make more money, lose weight, whatever the thing is that you're doing, right?

number three email them number four if you have their DM you're going to DM them remember I said four ways twice a day for four days so you do that first thing and then five six seven hours later if you haven't heard from them yet you do that again those four ways tomorrow you do it again then next day you do it again and on the fourth day you do it again twice a day four days using those four methods that I just shared with you. Now, you're going to think that that sounds excessive. That is why I named it monster follow-up because you have to be a monster to do it. The money is made. The sale is made in the follow-up. And if you're not following up at that level, think about how many other people are following up with them. You ever go to like

cars.com, edmonds.com and you're looking for whatever it is you're looking for. Let's say a Honda Civic and you fill out that little form. It says, hey, you know, we've identified 28 Honda Civics that meet your criteria, fill out this little form, and we'll have a local dealer reach out to you. Well, as soon as you fill out that form, they fire those off to all the local dealers who are paying to get those leads, right? So five, six, seven, ten different dealerships

within 50 miles might get your name, email phone number for a Honda Civic so that they can sell you one. Now, you're only looking to buy one, but they just fired that off to like five different Honda dealerships. And so the Honda dealership that follows up with you, quickest, fastest, most frequently, using as many different touch points as possible, is the one that's going to win your business. Now, you might say, well, isn't that annoying? That's okay. It's the buy

or die method, right? I'm not saying die isn't death, but I'm saying die isn't, you're no longer a proper lead for me. And that's okay. After four days, I'm just going to put you on my nurture list, and that's it. I'm not going to follow up for like a monster for day five, six, and seven. But for four days, I am going to do that monster follow up. And that's what you need to do. And the sixth and final thing here is to craft a killer sales process. Most of you out there, I'm going to tell you, probably like good 90% of you have a unpredictable, unreliable, shitty sales process that is like this. Oh, well, do you like the product or service?

Yes, I do. Well, what do you think? Do you want to get started? Do you want to purchase it? That is not a sales process. That is like a Hail Mary hoping that something happens if they accidentally say yes and put their money out, put their credit card out. what you want to sell is a sales process that really looks like this one you have to build a report

with that lead right with that prospect build a report with them get them to know like and trust you find something in common with them number two don't sell them what they need sell them what they want let's use weight loss for an example don't you think their doctors have already told them like hey you're you have hypertension you have um you know carotid your arteries your carotid arteries your carotid arteries all plugged up uh hey your bMI is too high you're too fat don't you think their doctors already hold them they need to lose weight. No one's buying what they need. Everyone buys what they want. So after building that rapport with them, getting to know them, getting them feel like they feel like they know you, you have to sell them what they want. So you have to ask enough questions

to figure out what they want, not what they need. Like what is going to trigger the buying response, a want and not a need. Now once you sell them what they want, you'll give them what they need. That's a given, right? But sell them what they want. Number three of the sales process is to preemptively overcome objections. Before you even ask for the money, you have to overcome the time, money, and spouse objection, right? So it might be as simple as saying like, hey, Ed, so for this four-time-a-week personal training program,

does your schedule permit you to actually come and work out with me four days a week so we can get you more lean, more jacked, and help you develop the body of your dreams? Like, does your schedule actually allow you to come four days a week? He says yes. So now at the end, I'm not going to get the time objection. So it might be a spousal objection that he's going to give me at the end, right? So, hey, Ed, you have someone in your life who supports you in helping you get lean and jacked

and getting rid of the body fat and looking the best you can. And he says, yeah, my wife. I'm like, cool, man. So your wife's on board like, she's got your back. She wants to see you as the best version of yourself. And Ed's like, yeah, absolutely. I'm like, cool, man. That is awesome that your wife's got your back because a wife that's got the man's back,

that man can do anything and can achieve anything. I'm so happy that you don't have to ask your wife for permission, right? And then, so we got the time, we've got the wife. Now there's the money objection. Hey, Ed, now you may have tried other things that didn't work for you because you didn't have the support and the accountability of a proper coach like me. And those things were probably a lot less expensive than working with a coach like me on a one-on-one basis. Are you ready to make a financial investment in yourself to achieve the results that you want? Yes, I am.

Great. Awesome. So now I've already preemptively overcome the time. money and spouse objections. I can then move on to the next step, right? And when you move on to the next step is really to build urgency and scarcity. And so, you know, I don't know.

Maybe if you're having an event, maybe the event on this date and after this date, you can't come to it. Or maybe there's only so many people that can join this program. Or I can only take on so many clients. Or we only have so many bags of the product that we made or number of shirts that we made

in this color, this size, this logo, right? But you have to have urgency and scarcity. They need to act now and not go home and think. think about it. Think how many times people tell you I need to go home and think about it. If they tell you I need to go home and think about it, it's because you haven't built urgency and scarcity for them to want to act now. So once you build urgency and scarcity, then what you do is you ask for the sale. And you ask for the sale by saying, look, I got option A or B. Both of these are going to work best

for you. I think B is a better option and most of my clients go with B. But which of these two can we get you started on? You see what I did there, right? I gave it. an A or B option, whichever one they choose, they win because they get the product, service, or results. You win because you get the monies, right? But if I go, well, so then you want to get started, they can say yes or no. So I love the A or B option because I've got option A, you can come with me three times a week.

Option B, you can do four times a week. Or option A, you can get one shirt or option B, you can get two shirts and get a third one free. Which of these two can we do for you, right? Now, whichever they choose, it's a win-win. And that's what I want to do, man. I don't want to be a sleazy, freaking salesperson. I want to create a win-win scenario for the person across from me because at the end of the day, I want you to be a repeat customer.

At the end of the day, I want you to become a testimonial. At the end of the day, I want you to give me referrals. And for that to happen, I'm not going to be sleazy. I'm not going to be janky. And I'm not going to give you a product or service that's not going to work. So your product or service better be top-notch if you're looking to do all this. And so if you're willing to do all these things that we just talked about here, right? Then I'm telling you, your business is going to scale faster than never.

These six principles are what I teach to all of my domination in your coaching clients. Yes, there's also building your personal brand. There's all these different things about leadership because you have to be able to build a team, lead a team, have core values, like what differentiates your company from the other company? What is the culture like? What happens when team members go haywire and then you have to either reprimend them, fire them, replace them? There's all those other things as businesses scale.

they do get more complex. However, these six things differentiate your product or service. Scale paid ads. Craft your irresistible offer. Stack social proof, attack with the monster follow-up. Once you've got them followed up and they're on your schedule, they're on your, you're on the call with you, craft the killer sales process that makes selling predictable and reliable. And if you can do that, you've got a business that's going to scale. Guys, I hope you got a lot of value from this. Now, next BK Live is March of 2025 right here in Southern California. I'm just giving you a like six or seven month heads up because I want you to be there.

If you missed BK Live, you missed an awesome event that was life-changing and transformational. This is just a small nugget and I went much more in depth in these things with visual examples on stage, right? But I want you to come out to BK Live next year. In the meantime, if you're watching this on YouTube, please do me a favor and subscribe, leave a comment and hit that thumbs up because this message is going to reach more people just like you who need the help. Well, I want to help people make more money, have more meaning, and have higher levels of self-mastery.

For that to happen, I'm asking you whether on the podcast platforms or the YouTube's, please share, subscribe. It doesn't cost you anything and it just tells the algorithms that we are doing good work out here and more people will connect. So with that said, remember this. Average is the enemy that success is your responsibility and change will take place in an instant if you are willing to flip the switch. I'll see you next time. What's the difference between me and you? Back when Q was rolling with Lorenzo and a Benzo. I was banging with a gang of instrumental.