Bedros Keuilian Podcast Show - 115. 2025 will be your breakthrough year

Episode Date: December 10, 2024

There are many habits and decisions that can hold you back, but in this episode, I’m sharing the exact strategies to make 2025 your breakthrough year. This isn’t just about setting goals—it’s about healing, growing, and taking massive action to level up every area of your life. It’s a simple process, but it requires discipline and focus. This is your year—flip the switch and make it happen. MAN UP: How to Cut the Bullsh!t and Kick @ss in Business (and in Life) https://www.manuptribe.com/limited-offer REGISTER FOR THE LEGACY TRIBE Get the Life, Money, Meaning & Impact You Deserve https://bedroskeuilian.com/legacytribe JOIN MY FREE 6-WEEK CHALLENGE: Transform into a Purpose-Driven Man https://bedroskeuilian.com/challenge TruLean Supplements | https://www.trulean.com/pages/bedros Get 50% Off Trulean Subscribe & Save Bundle Use Code: BEDROS Few Will Hunt Apparel | https://fewwillhunt.com/ Get 20% Off Your Entire Order Use Code: BEDROS OPEN A FIT BODY LOCATION A High-Profit, Scalable Gym Franchise Opportunity Driven By Impact https://sales.fbbcfranchise.com/get-started?utm_source=bedros PODCAST EPISODES: https://bedroskeuilian.com/podcast/ STAY CONNECTED: Website | https://bedroskeuilian.com/ Instagram | https://www.instagram.com/bedroskeuilian/ LinkedIn | https://www.linkedin.com/in/bedroskeuilian Twitter | https://twitter.com/bedroskeuilian

Every day you have the opportunity to choose a hard path, whether it's parking far away or saying no to that ho-ho and ding-dong. Do I pack my meals or do I just swing through a McDonald's? Like, choose hard over easy. And when you do, you will have a easy life. When you choose easy over hard, you will have a hard life. Welcome to the Bedroft's Coolie and show. Back when Q was rolling with Lorenzo and a Benzo, I was banging with a gang of instrumental. What if 2025 could be your quantum leap year? What's going to? on friends welcome to the bedros koolion show on bedros koolion and today i want to talk to you about your 2025 game plan and the reason we're talking about this is because 2025 is just a couple of few weeks

away and if you're watching or listening to this and it's already in 2025 trust me when i say this is a very applicable and specific episode guaranteed to give you the best year ever a quantum leap year assuming that you take action on it, right? Learning the information alone is not going to get you there. You have to take action on it. And that's what really what we're about here on the BK show. Think about it. I mean, you listen to this show for one reason.

You want to get the nuggets. You want to get the tactics. You want to get the strategies. You want to get the life hacks. You want to get the business hacks. And you want to apply them. And I know some of you apply one or two things at a time. Some of you might take the procrastination method of like,

okay, I need to do this. I know I should do this. I have to do this. I feel the anxiety and depression when I don't do this and then you eventually get around to doing this and hey listen I got no bones with that you suffer as long as you want or need to suffer before you take action I'm good with that but today I want to give you the game plan for 2025 because if you're one of those people who are like hey this is my year this is going to be my year then saying that alone is not a plan right that's that's like the quote one of my favorite quotes

which is hope is not a plan. And hoping the 2025 becomes your best year yet is not the plan. Because you have to take action towards it. And so the only way we can take action towards something is if we have the information that is guaranteed to get us there. And so that's what I want to give you today. And the reason I call it a quantum leap year, like this could be your quantum leap year,

because throughout our life, believe it or not, we have those certain times, periods, years where you're like, man, when I look back, like, this was a big year for me. Like, this was the year that I took the biggest amount of action, got the most amount of results. The relationship was like squared away. The money was just flowing in. I didn't self-sabotage.

And I was the least distracted. And then you look back and you're like, what happened? Right? What happened that I was able to have this quantum year leap? And believe it. or not, you could actually reverse engineer that. And that's what I hope to do here with you by telling you this story. So here I am. I'm 50 years old today. Well, not today. It's past July. But right now, current, this moment, I'm 50 years old. But back in 2014, I was 38 years old,

39 years old. And at 38, so in 2013, if you've read my book, Man Up, which if you haven't read my book, Man Up, you should get it. In fact, we'll drop the link in the description box on YouTube and we'll also pin it on the comments for the podcast and the YouTube show so that you can get the book. Man Up is all about the six pillars of personal and entrepreneurial leadership so you can lead yourself, your family, and your business to higher levels of success, six pillars, and trust me when I say, like, that's the plan. But in my book, I talk about the, I think it's chapter one where I talk about the morning of my heart attack. And, you know, when you think you're having a heart attack at the age of 38 years old, like that is a pretty traumatic experience.

And if you ever read my book, you know that it wasn't a heart attack. When I went to the doctor, the doctor cleared me and said, your heart is fine for now. But what you had was your first of what could be many panic attacks, anxiety attacks, if you don't square up your life. And the reason is I was so stressed out, so overwhelmed, so much in debt, didn't know my way out of that debt. I was suffering in silence. I wasn't sharing my struggles with anyone. I really didn't feel like I had a community that I could share my struggles with or that it was, did anyone even gave a damn if I did share my struggles.

I mean, allow me to be honest with you. We're family here. Right. And so that was in 2013 and early 2013. And that's when I had that panic attack. And, of course, the doctor puts me on Xanax because all the pharmaceutical and medical industry wants to do is put you on medication. God forbid, they actually give you tactical tools and tips to improve your health, right, and your mental state.

And so they put me on Zanx four days into being on Xanax. I was like, dude, this is not, this is not what I want. I don't feel any sense of urgency. I don't feel like doing any productive work. I don't feel creative. And there's no way I could stay on this, doc. And so the doctor's like, all right, well, if you don't want to do this, then you might want to consider talk therapy. And that's when I found my therapist, Kevin Downing, and worked with him.

And the idea was there I would work with him for three or four weeks. He'd helped me by giving me tools and, you know, some kind of a strategies on how to cope with anxiety, with feeling overwhelmed. And he did. He did a great job of that. But what I thought was going to be a three or four week experience with him. And then I'd have these tools to deal with my anxiety and my overwhelm. And I'd go on and, you know, keep conquering in my life.

Ended up being almost a well over a year in terms of working. working with him. And, you know, if you've been listening to the show long enough, what led me to start working with him beyond those three or four weeks was when he asked me, he said, hey, is there anything else that you want to talk about? Is there anything else in life that bothers you that you want to talk about? I've gave you these tools on how to deal and cope with your anxiety and you're overwhelmed. But what else? I was like, well, nothing, everything's fine. But then, you know, I just let it slip that I was molested as a kid between the ages of three and four years, between days of four and six years old,

I was molested as a kid. And, you know, my two older boys. And I think the reason that was the first time I was able to say that to anyone is because Kevin did such a good job, kind of building rapport with me, making me feel safe.

And for the first time ever, I felt like, all right, this dude cares. He wants to listen. And it's his job to give me the tools. And so he, He asked me like, hey, is there any abuse?

Is there any kind of trauma? And at first I said, no, I just shook my head. But then as he as he poked and prodded a little bit more, and I was like, yeah, well, this thing happened. And then that was it. Like that led to me just breaking down, crying, and really telling him about what happened to me as a kid that I was sexually molested between ages of four and six years old

by two older boys in Armenia. And thank God that we escaped the Soviet Union. We came to the United States when I was six years old because that also freed me from constant molested. right but I carried the weight of that I felt broken shameful I felt unlovable I felt like there was something wrong with me and I didn't want anybody to ever find out because they would think that I'm I'm there's something you know defective about me right it's it's weird but you know you you're the one that gets abused and then you're the one that ends up carrying the shame of it all

and feeling like you did something wrong so I share this with you because the work that I did with Kevin over the next 12, 13, 14 months gave me a massive quantum leap forward for the year 2014, and then 15 and 16. And it just started to snowball these big, successful years. And when I say successful years, I don't just mean in business, you know, those were monumental years. Like you can go back to looking at Entrepreneur Magazine and Inc. magazine in 2015, 2016.

And that's when we were hitting Entrepreneur Magazine's 200,000. fastest-growing franchises, ink magazines, 5,000 fastest-growing brands in the world, and then the Inc. 500 list. And we're able to hit these lists because of the leader, right? The business plan is always sound, but when the businessman is not sound, is not structured, it isn't whole, you're never going to be able to achieve the business plan. So not only was I able to start hitting these monumental leaps in my business, but all of a sudden I started getting leaner and relationships improved and I was no longer self-sabotaging when I would hit these new levels of success in every category of life in money and relationships and in meaning and in in fame and authority right and of course my book comes out in 2018

boom becomes a bestseller wall street journal bestseller Amazon bestseller international bestseller and I'm telling you it is not a coincidence that 2013 and 2014 happened And then all of a sudden, I'm having these quantum leaps in my life in every category. And I'm going to tell you what exactly the game plan was so that you can implement it for this coming year. Like 2025 will be your year. And so the first thing I can tell you is from my personal experience is that you have to have a goal. Like what is your goal? Because once I felt like I was worthy of success, I was worthy of happiness, I was worthy of a great relationship,

I was worthy of accomplishment. I was worthy of building a legacy. I was worthy of writing a book. I was worthy of getting on stage and speaking. I was worthy of having a lean jacked body. Once you start feeling worthy, then you start executing. But when you don't feel worthy, you end up taking these small little steps towards your goal,

only to end up sabotaging yourself as you start making progress and sliding back, right? Where you probably have seen this the most, is when you are like, all right, I'm going to dial in my nutrition. I'm going to dial in my workouts. I'm going to start running more. I'm going to start working out more. I'm going to, you know, get my macro squared away and then you start losing five, eight, 10, 12 pounds. But before you hit your big goal, something happens and all of a sudden you can't. You can't. You slid back and you gained the weight and you fell out of your routine and then you're back into a rut. What do you

think it was? Do you really think something happened? I just caught a cold or or I just got a little injury, because if you've got a little shoulder injury, you can certainly train other body parts, right? You can still eat healthy and clean when you've got an injury. You could eat healthy and clean when you've got a cold or a flu. If a life disaster happens, you could still continue to work out, even if it's doing push-ups and burpees and jogging in place. So what happened? It's usually a self-sabotized. You end up hitting this glass ceiling where you've never hit before, this new upper limit in your life. And you're like, whoa, it feels good getting these results. It feels good. oh, but I don't think I deserve it.

That's all subconscious. All of that is subconscious and then bam, you start sliding down, right? And that is the self-sabotaging behavior. So as I started to heal and become whole as a human, I realized, hey, guess what? I can now start achieving goals. And my goals, because as an entrepreneur, I know that if I want to sell, whatever, have 500 Fit Body Boot Camp locations by the year 2019, then I have to sell X number of locations per month and I have to retain those locations and I have to get some of those locations to refer

new potential franchisees and I have to make sure that my franchisees, their fit body boot camp owners are making money, they're getting a ton of clients to have multiple income streams. We're giving them the support and the coaching they need. So like there's goals and KPIs, key performance indicators that we have to set in order to know what winning looks like in business. Well, believe it or not, and this is what I wrote down for you is what is your goal? See, I would set business goals, but I never set personal goals. I never set relational goals. I never set like goals for my meaning. And so you've got to set very specific meaningful goals. KPI's will then hold you accountable. Key performance indicators. Key performance indicators mean how do you know that you're on

track to achieve your goal, right? If my goal is to sell 11 new fit body boot camp locations a month, well, if we're halfway through the month and we've only sold three, we're not on pace. Right? So our key performance indicators say that, hey, one of our indicators are to be able to sell 11 locations a month. If we're halfway through the month and we've only sold two or three, we are nowhere near our goal. We have to accelerate the lead generation. We have to accelerate the sales process. We have to figure out other ways to be able to hit our goals. And so now we can fix what we measure. But if we don't have a measurement for the outcome, then you can't fix it. Now I share this with you because first you have to set the goal. I want you to say, set a goal in these areas. In your health, like specifically, how lean do I want to be? How strong

do I want to be? How much do I want to weigh? What body fat percentage do I want to walk around at? What kind of cardiovascular conditioning do I want to have? Right? What kind of health metrics, blood pressure, et cetera, pulse do I want to have? And then start working towards that, right? Family, how much time do you want to spend with your family? How much time do you want to spend with your honey? Is it going to be a weekly date night, twice a month, once a month? Is it going to be three date nights a week, right? Like set those expectations and then work backwards to achieve them. And then, of course, you've got your money goals, right? You can't say this is going to be my my most profitable and my richest year ever. What does that mean? What does that mean? What if you

make $1 more than you made in 2024? Technically, it could be your richest year, but really, that $1 extra in 2025? Like, was it worth it? Or what if you had a goal like, hey, I'm going to make an additional $50,000 more in 2025 by doing these specific things, right? Solving these problems with my product or service, marketing in throughout these different new channels, getting affiliates, getting referrals, and then having a sales process that increases conversion rate and then increasing retention to my clients and customers and then asking my clients and customers to give me referrals because people that are referred to me are much easier to close and they pay more and they stay longer, right? Now you can have measurable goals. Like what are

the lead sources, what is the conversion process, how many new sales do we need each week, each month, each year, so that we can hit that additional $50,000 or $500,000 more than the previous year, right? The number itself doesn't matter. You just have to set the goal, which is the intention, and then reverse engineer backwards on what do I need to do per day, per week, per month to hit that 2025 goal in terms of my health, my family, my money and my, now the last thing, the meaning, right? Like, we all want to live a meaningful life. We all want to be able to inspire others. We want to be able to have a sense of purpose and significance, fulfillment, right? But what does that look like? What does that

look like? So for me, what's really meaningful is this podcast. This podcast is absolutely free. The Bedroes Coolering Show is free to you, right? And it allows me to meet people everywhere, every single day who tell me, man, your content has helped me. That one specific episode helped me get off of porn. That one specific episode helped me get off of drugs. That one specific episode helped me dial in my relationship and become a better man. That one specific episode made me realize that I can set higher expectations for myself. I can have higher standards for myself. And all of that is a byproduct of setting specific goals because general goals will get you a general outcome. Specific goals will get you the exact specific outcome that you're after so long as

you measure and track what you expect, right? You've heard the term you inspect. You've what you expect. So if you set expectations and then you start inspecting those expectations on a daily, weekly, monthly basis, you will hit your annual goals in all four categories of life, health, family, money, and meaning. And so for me, like I said, this podcast, the show is just one of my ways of having meaning. The Squire program where I get to help fathers and sons take these fathers, take these sons through a right of passage experience. Like that's a pretty freaking meaningful experience for me, man. Right?

Like, I love my dad to pieces, but we really didn't have a lot of father and son experiences. We didn't. I can remember one specific time that we went fishing together off of the pier in Huntington Beach.

One specific time. And I remember loving it. And I remember feeling so, like, loved and connected to my dad. And I remember him teaching me how to take the hook out of the fish's mouth. I remember carrying the buckets, like five gallon buckets of like the tackle

and the water and all that stuff that we would put the fish in. And I remember thinking like, oh man, I wonder if he's going to let me use the knife to be able to gut the fish and scale the fish. Like, that was a very meaningful experience.

That was just one time. And again, I get it. My dad was busy getting food on the table. He was busy trying to assimilate into the United States. Imagine, you know, you and your wife at the age of 45 coming to a brand new country. You don't speak the language. You don't have any money.

You got three kids. take care of, like you're not necessarily going to be the father of the year. And so I hold nothing against my dad, but I share this with you because the Squire program is a very meaningful experience. I loved taking Andrew through it, my son. And then once, you know, and by the way, if you don't know where the Squire program came from, and if you're a dad, hell, if you're a mom and you have a young, young son, you know, one, two, three, four, five, six, seven, eight years old, right? And you want this young dude to be a formidable man in the future, an asset, not a liability. There's a book out there called Raising a Modern Day Night. Highly recommend you read that book and then apply it to your

son's life, like the core values, the character, the integrity, putting him through stressful experiences, increasing his adversity quotient, IQ, right? We've all heard of IQ and EQ, intelligence quotient and emotional quotient. There's the ACQ, adversity quotient. How much adversity can your son endure, deal with, and overcome small amounts of adversity over a prolonged period of time teaches us resiliency. A new study that came out just last year said, children, boys or girls who have experienced small amounts of adversity over a prolonged period of time. In other words, their parents let them solve the problem, let those kids solve the problems. Like, you didn't just go and solve the problem for your kid.

And if you're like me and you're like, oh, you know, we, we're well off and I've worked hard so that my kids don't have the third world problems that I did. I don't want my kids living in Section 8 housing. I don't want my kids living out of their toilet pickup like I did. I don't want my kids eating out of a dumpster like I did when I was a kid, right? When we came to the United States. So I had to manufacture adversity for my son and my daughter because I knew instinctively that if I have them solving problems throughout their life as they're growing up,

they will have the tools and the emotional wherewithal to solve the bigger problems that life is inevitably going to throw at them when they're older. And I don't know if you've been bubble wrapped too long in your life or maybe mom and dad left the training wheels on too long or maybe they just solved all your problems for you and you weren't given adversity. And so now the smallest amount of adversity, you're like, it's the end of the world. I don't know how to solve my problems.

I know what I'll do. I'll drink. I'll smoke. All pornography. And I'll watch TV and social doom scroll my pain away. Like, that is not the answer, homie, right? But I share this with you because if you are able to do these things, then you are a stronger, more resilient person.

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And $1 of every monthly order will go to Shriners Children's Hospital. So go to truene.com, use code word bedros and take advantage of this amazing offer. Now, back to the show. What do we know? When you know that number one, if you want to have the best year, ever. 2025 is going to be your freaking phenomenal year. You have to set very specific measurable goals, attainable goals, and set KPIs, key performance indicators. Like every day I need to do this, this many times so that I can achieve my big annual goal, right? You've heard the phrase,

how do you eat an elephant one bite at a time, right? So if the elephant is your big life's goal to eat, then you have to go, all right, if I'm going to live 80 some odd years, I have to so many bites a day so that this elephant is eaten by the time my life ends. Like, that's it. That's it. Otherwise, it becomes a very daunting and overwhelming thing. So number one, set your goals. Be specific and set key performance indicators that help you identify what winning looks

like. Or if you're behind on your goals, if you're losing, right, so that you can course correct. So then where do you start? I highly recommend after you set your goals in those four categories of personal health, fitness, right? Mental health, personal health. Like get your abs. No more dad bod, no more Cheeto dust in the belly button,

no more tities that I can milk, grown men, right? We don't want that. Health, family, money and meaning, purpose, significance. You set those goals, but the place to start is healing. You healing from your traumas. Remember I said the thing that gave me the biggest quantum leap was me healing through the sexual abuse that I experienced between the ages of four and six, right, when I was in Armenia, when you have not healed from the mental abuse, physical abuse,

sexual abuse that you've experienced in life. When you haven't healed, you are walking around hurt and hurt people, hurt people. You're walking around hurt. It is the equivalent of you being this high-end Ferrari sports car. But imagine if I went behind your back when you weren't looking and I removed a spark plug Deflated one of the tires took half of the gasoline out and poured water in the gas tank now all of a sudden you start the Ferrari you start Life but you're like man I'm just not performing like the Ferrari that I am what gives it is because You are carrying additional weight you are not optimized if we put that spark plug back in

replace all the fluids in the tank with actual gasoline and then inflate the tires, that Ferrari will operate exactly as it's meant to, right? That is healing. Healing is becoming whole again. That's why the word whole exists. When you become whole, those parts of you that are dead, those parts of you that are numb, those parts of you that are dark, become whole and you become more optimized. you no longer hate yourself, you no longer self-sabotaged.

So the first place to start once you set your goals is your health goals. Like heal yourself from the traumas. Go work with the therapist. Do self-help. Like read books. If you've had like a narcissistic mom or dad, read books about what it is like to deal with narcissistic people and how to heal from dealing with narcissistic family members. And go work with the therapist and say, hey, man, I've had a narcissistic parent, right?

If you've had any kind of physical, mental, emotional, sexual abuse, read a about how to heal from that. There's a great book out there called The Body Keeps to the Score. Read that book. Read the body keeps the score and then apply to your life. But don't stop there, go work with the therapist.

Do the things you need to do. If it's journaling, if it's talking to a therapist, if it's reading 10 more books, if it's taking a course on how to fall back in love with yourself again, whatever the thing is you've got to do so you can create the outcome. But when you heal and become whole, now the very,

vehicle is able to move forward down the track in the way that it was optimized and designed to move. You get that, right? Look, I say this because I fucking love you to pieces. I wish I can say, like, just set your goals and start attacking them. But when you set your goals and start attacking them, if you haven't healed yet, you will begin to self-sabotage before you fully reach your goals. So therefore, at the end of 2025, you'll go, dude, 2025 started right. And at some point, everything just fell apart. And I don't know why it fell apart. And I don't know how it fell apart. fell apart in 2025 looks just like 2024. I don't want that for you, man. I want you to have the most monumental 2025 ever. And that means you've got to heal. And that means getting over your

addictions and vices. That means starting to fall back in love with yourself. That means forgiving and forgetting. That means no longer walking around this planet being hurt and therefore hurting others and yourself. Right. Now once you've done that, you go to the next step of healing, which is the addition by subtraction. Addition by subtraction is this. What can I remove out of my life to give me more mental, emotional, and time capacity, right? There's mental capacity. There's emotional capacity.

And there's time capacity. What could I remove out of my life, subtract out of my life, so that I can add more mental, emotional time capacity? odds are there's a lot of distractions. We know that the average American, just on social media, just on this device, on your phone, you spend an average of three hours a day just on social media, not counting any other screens, not counting the television for watching your sitcoms or your favorite movie or sports or video games. So let's just add another hour to that. If you're spending four hours a day on average, why don't you subtract social media out?

Why don't you bring it down to an hour or 30 minutes a day by again setting specific goals? See how that number one thing set goals? I will only be on social media 30 minutes a day and it'll be at this time of the day and that's it. Because if you're able to do that, now you have developed mastery over self. Oh my gosh. Did be just say mastery over self? Yes. Well, isn't the Bedros Kulian show all about money, meaning and self mastery?

Yes, it is. You want to have mastery over self. You want self mastery. You don't want your devices to be your master, do you? And therefore, you have to master your time, your energy, your emotion. When I talk about mastery over self, I mean literally taking out the things in your life, the distractions that allow you to open up more time, mental capacity, emotional capacity. because surely there are things you want to do.

See, a lot of people will tell you like, these are the things you need to add to your to-do list to make 2025 your best year. And you're like, I ain't got time. And you're right. You don't have time. You do not have time to add more shit to your to-do list for 2025 if you are consuming three hours of social media a day

and another hour or two of television and video games and sports and all that a day, right? However, if you could subtract social media, television, deadbeat friends and family members. I've always talked about this before. Again, my therapist Kevin taught me editing and eliminating relationships. Edit the negative people out of your life. Eliminate the negative people out of your life.

Eliminate means get rid of. Don't talk to anymore. Don't associate. Edit means see them less. Maybe they're family members. You're like, oh, look, man, it's my mom and dad. It's my grandparents. It's my siblings.

I can't just cut them out for good. All right. Well, can you edit that relationship? Can you see them less? And when you do see them, can you not talk about the things that infuriate you or or irritate you or put you back into your trauma body? Right? Could you maybe see your parents or your siblings or whoever in an environment where they don't have situational dominance like their home? You know, I ended up seeing my parents instead of every week, I went to every other week. And instead of talking about the big things that I planned on. doing like hey I'm having a big event giving away a land rover I'm going to fill up 1,500 seats for three days at this event and inevitably because they couldn't think big enough and they didn't know that I had these big dreams and I had the capacity to be able to fill up seats and give away a land rover and still become profitable they're like scarcity minded are you going to do this what if you can't

put people in seats isn't the land rover going to be expensive do you even have the money to do this and I would get so infuriated I'm like oh my god dude this is my eighth event that I'm running this is eight years in a row that I've been doing this. Like, why would you? And so I get all bent out of shape. And then Kevin's like, dude, you can edit their relationship with them. Don't talk about your events. Don't talk about the things that are going to infuriate you. Maybe don't see them as frequently.

And when you do, see them for only a short amount of time and talk about the things that won't infuriate you. So I would talk about their chihuahuas. My parents had a lot of chihuahuas and the vegetables that my dad grows in his garden and his grandkids, right? And my kids and all these things. And boom, time's up. I'm out.

That is an edited relationship. You can edit relationships or you can eliminate relationships, but you have to subtract things that are time killers, energy killers, time wasters, so that you can add the things that you need to, right? You can wake up earlier. You can get better workouts. You can make time for meal prep. You can do all the things you need to do to become the man or woman that you want to become.

So addition by subtraction is huge. And I would make a list. Like what are all the things that do not serve me and my goals for 2025? And how could I subtract them out of my life, eliminate them out of my life, or at least edit them out of my life, have less exposure to them, right? People, places, things, tasks, obligations. There's so many things that you could subtract so that you can create room and space to add better things into your life. Number three, as we talked about, which is set measurable goals and then attack them. And you're going to set those measurable goals in your health, in your family, in your money, and your meaning, write them down.

Like, I've got this journal, this journal, like, I've had it for years. I've literally have stacks and stacks of the inside paper here that I can look back to six years ago, seven years ago, eight years ago. Holy smokes. Look, I set goals and I achieved them. I set goals and I achieved them. And I set goals and I wasn't able to achieve them. And so I course correct it and achieved them. But if you're not writing down your goals, if you're not journaling about them, if you're not keeping track of them,

you're not just going to magically one day end up there on December 31st, 2025. It doesn't work that way. And the last thing I want to let you know is like every successful person that I know in terms of like people who have had these like quantum leap years in their life, people that have been able to have awesome years stacked on top of one another, they always choose hard over easy. Like park far away. Like you don't have to be the guy that drives around the parking lot for 55 minutes.

it's looking for the closest spot. In five minutes, you can go park way over there by Jamba Juice and then walk your ass to the gym across the parking lot. That's okay to do. It's hard, isn't it? It's a little longer walk. That's okay. You're getting your steps in, right?

Choose hard over easy. Do tough things, man. Like meal prep. People are like, well, I don't like how, you know, eating clean taste. You're not doing it for the taste. You're doing it for the outcome. That's the challenge. Can I do this for a period of time?

to achieve my goal and then start restructuring my meals so that they actually have a little flavor to them but by this point I've developed enough discipline and self-love where now I can maintain this beautiful Adonis body that I have right? Hell yeah of course you can't don't do it for the taste do it for the outcome choose the hard path get out there and do tough things like if you're not doing these things if you're not doing BJJ if you're not doing boxing if you're you're not an MMA, if you're not going out there and hiking hills and attacking these hills, if you're not, you know, I talk about my annual Mosogee, right? My Mesogi is a Japanese term for doing something very hard at the beginning of the year to be

able to put yourself under a lot of pressure to set your intentions for that new year. It's a cleansing. It's a cleansing what I call suckfest. I used to call it suckfest until my good friend Jesse Itzler was like, oh, what you do is a misoggi? I'm like, Jesse, what's a Moseogi? He goes, well, you're a suckfest when you go out, you know, once a year and you walk throughout the middle of the night in the month of December or January and you, you know,

from sundown to sun up and you've been awake 24 hours and you cover 35, 40 miles and it hurts and you're all beat up and battered and bruised. Like that's a Masogi. It's a Japanese term for a cleansing and setting intentions for the new year to come. I was like, dude, I didn't even realize that. I was instinctively doing that. And so, but for me to be able to do that once a year, my suckfest, my masogi, I have to keep doing hard things every single day to stay conditioned for that one big event, right? And therefore, I'm doing jiu-jitsu, I'm working out hard, I'm doing MMA, I'm doing the hikes, I'm doing the sprints, I'm doing them.

And I can't use time or age as an excuse. I can't. My job is to be an example to my son and daughter. My job is to be an example of the people that I lead in. this building. My job is to be an example of all my franchisees, all my customers and clients, my coaching clients. Could you imagine, I'm like, well, now that I'm 50, you know, I decided not to do these hard things on a weekly, daily basis. Just once a year, I'm going to somehow push through a suck vest of Masogi. That ain't going to happen. And you know that. So I want you to choose hard, man.

Like every day you're, you're, every day you have the opportunity to choose a hard path, whether it's parking far away or saying no to that ho-ho and ding-dong or do I pack my meals or do I just swing through a McDonald's like choose hard over easy and when you do you will have a easy life when you choose easy over hard you will have a hard life and so with that said guys I want to invite you to the Masogi challenge by the way on January 18th I'm hosting the Masogi challenge and it's taking place at Blacksite ranch in Temecula, California my ranch and this thing is an awesome experience. And so I want you to come out January 18th. So if you just go to Masogichallenge.com, you can sign up for the Masogi Challenge. Come on out. Men and women, welcome. We've actually had a mom and her young teenage, 13 year old son go through the Masogi challenge two years ago. They loved it. It was an awesome experience. It's tough. It's hard. it's like hikes and truck pools and ice baths laced with teaching moments of how to really set your intentions for the best year ever so go to the mosogi challenge.com I'd love to see you out there

January 18th if you got any value out of this episode please share it with as many people as you can before the new year starts by the way why did I share this with you early on before the new year even started simple if you truly want 2025 to be your best year ever you start to You start the moment you listen or watch this episode. You start the moment you listen to or watch this episode because if you're like, you know what, I'm just going to wait. I'm going to start doing all these things that Pedro's talked about in two and a half weeks when the New Year starts.

Guess what? That proves that you're a procrastinator. You just told the universe that you would rather procrastinate than attack your goals even though you have a game plan now. And therefore, the universe will punish you. Carmic justice is real. So if you listen to this episode, you watch this episode, you got value from it, You're like, hell yeah, 2025 is my best year, and I'm going to set my goals.

I'm going to set my intentions. I'm going to set the KPIs. I'm going to do the healing first. I'm going to have the subtractions of all the negative and toxic stuff and then add the stuff that's going to benefit my life in the areas of health and family and money and meaning. Awesome. Start today. And then pass this episode along to others.

Share it. Share it on your social media. Like, I want to infect more people so that we start today and not in the new year. And if you got any value from this, I would highly appreciate. you that if you're on the YouTube's platforms, subscribe, like, and drop a comment so that the algorithms can share this with more people. It costs you absolutely nothing to do that. And if I delivered value, I think that's a very fair exchange. If you're on Spotify or iTunes, please leave a comment and share this. That would mean the world to

me. But above all, remember this, that average is the enemy, that success is your responsibility and change can take place in an instant if you are willing to flip the switch. I'll see you next time. I was rolling with Lorenzo and a Benzo I was banging with a gang of instrumental.