Bedros Keuilian Podcast Show - 193. 12 Things Men Who Win Do Differently

Episode Date: June 9, 2026

42% OFF - Get your Digital Man Up book + Audiobook + 2 Exclusive MASTERCLASSES https://bit.ly/manuptribeOPEN A FIT BODY LOCATIONA High-Profit, Scalable Gym Franchise Opportunity Driven By Impacthttps://bit.ly/bedrosfbb12 Things Men Who Win Do Differently | Ep. 193Science, psychology, and human performance research have cracked the code on why some people win in every area of life and others stay stuck. In this episode, I'm breaking down the 12 proven traits that determine your level of success across business, health, relationships, and athletics. These aren't opinions. They're facts backed by behavioral scientists and human development experts. Nine of these twelve traits are completely within your control, which means your gender, your race, your victim story, none of that is a factor. What matters is your mindset, your habits, your ability to communicate, and the network and mentors you intentionally build around yourself.

Welcome to the Bedroft's Coolian show. Success is not one variable. In fact, science, psychology, behavioral studies, and human performance studies have proven that success is a byproduct of 12 specific traits. And the more of these 12 traits that you have, the higher your level of success, it's almost guaranteed. So today we are going to unpack the success code for you because I want to teach you. you exactly what psychologists, behavioral scientists, and human development experts have figured

out not only across success like financial success, but I mean relational success and health success, athletic success, as well as business success. These 12 traits constantly show up. Now, these 12 traits I've broken down into four different sections for you, almost like layers, right? So imagine if we're building a cake, the cake would have four layers. Each of these layers would have three different ingredients, totaling 12 specific ingredients, right? Those are the success traits that I'm going to share with you. So without any further ado, let's jump into it. Layer number one is your identity, right?

And there are three things that really control your identity. And if you have a strong identity of who you are, what you want, in other words, what winning looks like, what success looks like in this whatever category of life, in business, in your health, in your relationship, in your sport, in your faith, then you are even closer. So now that we know layer one is about identity, then trait number one is what? Locus of control, right? What they've found is that people that have a internal locus of control versus external locuses of control have higher levels of success and wins in their life. The people who say, hey, look, success is internal, I can decide and I have the ability to decide whether I win or not.

Everything that happens to me is my fault. Everything good, bad, or indifferent is my fault. That is a internal locus of control. And the people that have a higher levels of internal locus of control are found to be more successful. People that have external locus of control, meaning it's, I'm not successful because the burrito jumped into my mouth. I'm not successful because the economy is all screwed up. I'm not successful because she's not cooperating with me and she's crazy, right?

When you start blaming everything outside of you, then success becomes something that eludes you. So that is trait number one, internal locus of control. Trait number two in the category or layer of identity is a growth mindset. And if you read my book, Man Up, it's the never peak mindset that I talk about, right? Like we're always going to grow till our dying breath. We're not going to ever stagnate or slow down or say, well, I'm too old to. learn something new. A growth mindset says, I may not know it now, but I can figure it out. I don't know it now, but I can get those answers eventually if I seek it out, try, get mentors, whatever, right?

People that have a growth mindset have much higher levels of success. The alternative is a fixed mindset. If you have a fixed mindset, hey, this is how I am, this is how things are for people of my skin, skin color, or my gender, or my race, or because of how I was raised blue collar or white collar or the part of the country I'm from, that's a fixed mindset. People with fixed mindsets, again, success tends to elude you. And the third trait in that category of identity, that layer, that first layer, is self-efficacy, right? Self-efficacy is that this mindset of I can figure it out.

I know how to get it done. I believe in myself. Self-belief and the ability to figure it out is self-efficacy, meaning I have everything that needs to be gotten to accomplish the desired outcome. And that's a pretty damn cool thing to have. The second layer of success, of decoding the success code, is execution. And it breaks down to three categories as well. So now we're jumping into trait number four.

Self-control. People with higher levels of self-control, right? Common sense, duh, have higher levels of success. Self-control specifically in the areas of impulse control. focus and staying on task. Trait number five in that category of execution. Guys, quick interruption to the Bedrose-Coolion show. I want to tell you about the Man Up bundle that I have for you for $29,

and 100% of it goes to Shriners Children's Hospital where we're going to do a lot of good and you're going to build an awesome business and have a great life because of it. You not only get the digital version of my international best-selling book, Man Up, you also get the audiobook version of it and two very exclusive masterclass recordings that I did just earlier this.

month that is focused specifically on scaling your business and having breakthroughs. Scale Strategies Masterclass is all about how to scale your business and marketing, sales, systems, automation, and leadership. And the breakthrough blueprint masterclass is all about breaking through your limiting beliefs, breaking through uncertainties, and breaking through to get to the next level of happiness and success in business and life. Best of all, you get all of this for $29 because you watch and listen to the Bedros-Coolean show.

And I'm donating 100% of that money to Shrinas Children's Hospital. where they do a lot of good and give a lot of surgeries and medical services to kids whose families can't afford that. So go to manup tribe.com and get the Bedroskulian manup bundle before it all sells out. Peace is conscientiousness, right? And by the way, conscientiousness is the number one factor to success. Someone who is organized, who's reliable, who's committed, and who knows how to follow through with the plan, right? Conscientiousness is massively important. It's the number one factor. number six in the category here of layer of execution is habits do you have the habits that successful people have if you don't you can develop those habits and if you're like well i'm not good with habits

habits you know i'm not good with structure the truth is you do have habits and you do have a routine the question is are your habits designed to help you fail in life or to not achieve your goals Maybe your habit is to, you have a habit of sleeping in. You might habit of saying you're going to go to the gym and then you don't. You have a habit of saying you're going to eat clean and then you don't. You have a habit of saying, I'm going to start looking for a better job or I'm going to start figuring out how to launch a side business, but then you don't. You have a habit of quitting, a habit of giving up, a habit of lying to yourself, right?

So we all have habits. It's just, are your habits positive habits designed to help you win or are they negative of habits designed to keep you, well, stalled, failing, and stagnated, right? And so the habits that you want are positive routines, like a strong morning routine that you could stick to. You want to be able to have a habit of proper sleep seven days a week, get your seven and half, eight hours of consistent sleep. You want a habit of proper exercising and eating right.

You want to have a habit of creating deep work time. Like for me, deep work time is usually from about 5.30 in the morning, tell you. about 8 o'clock in the morning. I get a lot of work done in that two and a half hour deep work time. Then I'll go to the gym, get my workout in, eat, clean up, shower, and then come to HQ, where now I get to serve my team. I get to serve my employees. I get to serve my clients and customers. I get to create content like this, right? I have different blocks of deep work time. It's part of the habits that I've developed. And anybody can develop that. Trust me when I say, I am not the most, I was not.

I am now one of the most structured people on the planet. I was not a very structured person. I had very loose habits. I had habits that were dictated by how I feel, right? And if your habits are dictated by how you feel, if you don't feel like doing something, then you don't. If you feel tired, then you sleep in. If you feel like eating a ding-dong,

then you eat your ding-dong instead of what's supposed to be eaten that's on your macro sheet, right? If you feel like not working out, and you don't go work out. Your feelings should not be determining your habits and your routine. So positive winning habits are routines, your exercise, your sleep, your deep work time, your planning, and the structure that you have for your day that sets you up to win. Does that mean that your day is going to be perfect all the time?

No, absolutely not, right? You are going to have chaotic days where a lot of your structure got thrown off. But by and large, if you have these winning habits, you're more likely to succeed. So now let's go to the third layer of building this, you know, this success pie, right? Third layer and trait number seven, communication. What psychologists found in human behavioral development people found is that people who can communicate better, who can get their thoughts across better, who know how to storytell, who know how to be concise, who know how to paint a word picture, who've got a broad vocabulary,

these are more successful people because they can communicate their thoughts, feelings, needs, desires. Because if you can't communicate well, what usually happens? Well, the people around you have to make assumptions and you end up frustrated because you have these thoughts and feelings and emotions that you want to share. You have this vision that you want to share. It's in your head, it's in your heart. But you don't have the words and the ability to share those feelings, right? And therefore you're frustrated and the people around you are left to assume and therefore nothing gets done. And this is how success is eluded. Now, I can tell you, English is not my language yet one of the greatest compliments I got from the great Ed Milet when he interviewed me for

his podcast many years ago was he said brother you're one of the greatest speakers of our time and I said well that's interesting because in the Anaheim Union high school district they diagnosed me with ADD and OCD and I came to the United States with exactly zero knowledge of the English language I didn't know how to speak English I spoke Armenian I had to learn the language and then I had to develop a broader vocabulary and I had to learn how to storytell and I had to learn how to create structure with the way I communicate and I had to learn how to transfer thoughts, feelings, and emotions to the person across from me. And once I did, I found that success was easier to come by because I can get people to buy into my vision. I can get people to buy into my mission where

we're going, right? And so great communicators are some of the most successful people and I don't want you to think for a moment that communication is factory installed in people. It is not. Communication is something that you can develop over time. Just start reading books and go do an improv class and even a Toastmasters start, you know, join your local Toastmasters chapter. Just those three things alone. Read books, not listen to them on audio. Read books. And you learn how to communicate how that author was meant to write that book. Improv classes. Definitely teach you how to communicate with humor, with storytelling. And then Toastmasters teaches you how to actually structure the way you communicate, right? So in this layer of relationships, the third layer,

moving on to point number eight, trait number eight is social intelligence. Hey guys, quick interruption to the Beddress Coolion show. Listen, if you're like me and you love fitness, you love helping people, and you love being an entrepreneur, you might want to open up a Fit Body Boot Camp gym. Doesn't matter what day of the week, what time this session is, Fit Body Boot Camp locations are full of clients getting amazing results. With hundreds of locations across the United States and Canada, we are helping people burn fat and build muscle while helping entrepreneurs like you develop business models that are successful and have recurring revenues. So if you think FitBody Boot Camp might be a great business model for you, then I want you to go to FitBodybukamp.com. I want you

to click the franchising link, fill out the application to see if there's a territory available in your town in your area. And who knows, if you're a good fit, we will invite you to the Fit Body Boot Camp family. Now back to the show. Have you built a network around you? The most successful people, the success code says successful people have greater, more impactful network around them. They've taken the time to connect with people, right? Now, let's say you're a young kid, you're listening to this. You're 17, 18, 19 year old. You're like, how do I build my network? Well, let's start here. If you have a job, you work somewhere. Let's say you work at a yogurt or you work at an in-and-out burger.

Who is your boss? Who is your manager? They're your superior. They probably have some skill or trait above you. You may not think so, but they do. Start getting to know them, connect with them, hang out with them, go get a workout with them, go get coffee with them outside of work, right? Who is the owner of that business or the regional manager?

Can you develop a relationship there, right? Have you thought about maybe reaching out to people that you follow on social media, you think so highly of and commenting on their content that they're posting and sharing their best content in your stories and tagging them to show them that you are rooting for them and you're sharing their content and then eventually DMing them and letting them know how much you value them, et cetera. And then if they have an event or they're in your town putting on a workshop or something, you buy a ticket and you go to this thing, that's how you build a social network.

And when you are able to create social intelligence and a network, right, the secret here is the word intelligence. You want a social network group of intelligent people, people far more intelligent you. You've heard the term, like, I don't want to be the smartest guy in the room, right? When you walk in the room and you're the smartest guy, leave that room. Find a room with people far greater intelligence than you, be the dumbest guy in that room and start networking, connecting, figuring out what they do and what kind of value you can add to their life so that when the time comes that you need to have a, well, a withdrawal from that relationship. You meaning you, right, by depositing goodwill and adding to their life, eventually you might need

them to fund you. Maybe you want to borrow money. Maybe you want to borrow a skill. You want to borrow a connection. You want to learn something that they know. They will let you take a withdrawal from that relationship, from that social network that you've created. But if you think you're going to be the lone wolf operating solo, being a lone ranger on

your own, success is going to elude you again, right? number nine trait number nine in layer number three of relationships mentors you need mentors if you are not being modeled what success look like a mentor could be again someone that you work for someone in town who's just good at what they do that you intentionally go out of your way to build a relationship with maybe it's someone that you decided to go to their live event experiential event mastermind workshop right like we have masterminds workshops all the time you ought to consider are coming out and meeting all the people that I bring together, high-level entrepreneurs, pro-athletes, like some of the best warriors, like the scale syndicate mastermind that's coming

up, it's going to have multimillionaires in it, right? That's happening on June 19th. And it's going to have multimillionaires in it from multiple different industries, pro athletes, Navy SEALs, leaders from so many different sectors that you're going to want to connect within me. people in finance who have capital and can deploy capital. Chandler Bolt, the founder and CEO of self-publishing.com, the same self-publishing book publishing company that I'm writing my second book through. He's going to be there teaching how to write a book to build authority, to get leads, launch it and make it a successful book launch.

Right? Like these are the things that you want to put yourself around. I don't know what your goal is. I don't know if it's fitness, if it's relationship, if it's business, if it's whatever, to write a book. But put yourself around mentors because mentors do two things. One, they model success. They're able to model success. You're able to see it.

And once you see something, you can't unsee it. And number two, when you're within proximity of successful people, people that are, you see as mentors, soon they take you under their wing and they begin to coach you, guide you, give you direction, make introductions. But without mentors, again, you left to figure it out on your own. And it gets frustrating. It takes longer. And it costs way too much money to try and figure it out on your own. And finally, layer number four. And layer number four that has three things in it, I kind of titled it kind of hidden

forces, right? So layer number one is identity. Layer number two is execution. Layer number three is relationships. And each of those have, you know, three traits in it that we talked about. And layer number four, I kind of titled this as hidden forces. These are the things that maybe you can't necessarily control, and they're just hidden things that work in your favor or they don't.

For example, the family that you come from. Maybe you come from a rich family who gives you a leg up, right? Who lets you borrow money at zero interest, or gives you $50,000, $100,000, $300,000 to start a business, or brings you into the family business and passes the reins along to you. at some point. Cool, man. Family is great. Environment, right? That's environment. So number 10 there is family and environment. And it could be, by the way, that you come from a family that's broke,

that's poor, that's dysregulated. And you're like, fuck this. I'm never going to be part of a family like this ever again. I'm not going to have a family like this for myself. I'm going to be the one to break the cycle and become the guy or gal who's going to live differently and create wealth. So your family or your environment can be a positive influence that leads you into success, or it could be so painful and negative that it forces you to break out and break the generational path and trauma that your family's been on and to create a new path of success and winning for yourself, right? Number 11 in that category of hidden forces is socioeconomics, right?

And listen, again, you might come from money or you might have access to money or inheritance. Great. The next person doesn't, but they might have work ethic. They might have higher levels of focus. They may have taken time to build a social network around them, right? Of people that could be great mentors and they trust them and who can guide them and coach them. So socioeconomics, again, it's a hidden factor. It's a hidden force.

Some of you may have access to money. Some of you don't. I didn't. I had to come up self-made. maxing out credit cards, borrowing here and there, $1,000 bucks there, $2,000 there to make ends meet. And then eventually as my company started to make money, I paid back my debts,

and then started to use my own money to compound growth. And that's fine. And then the 12th and final piece of this is luck and timing, right? That's a hidden force. You may have started a thing during the right time. I'll give you a great example of that. In 2019, we created true lean supplements, right? weight protein vegan protein greens multivitamins a focused product and a energy product and a hydration

product we had like eight nine different skews you know what we didn't have we didn't have the trulean everyday wellness the only thing that has stuck because what happened in 2020 the pandemic right i got lucky i had started a supplement company the year before it was doing good not great slow traction. We were selling truly supplements all throughout our Fit Body Boot Camp franchise locations. We hadn't gone online and mainstream yet, direct to consumer, and we're still trying to figure it out. And then in 2020, the pandemic comes and everyone's talking about boosting their immune system and making sure they're getting enough vitamin D and taking supplements that are going to actually help you if you get the virus. And there was nothing quality out there. And as I did the research,

we realized like there's nothing quality out there. So the team and I in the middle of COVID, so summer of 2020, we created the truly and everyday wellness shot. We got lucky. Our timing was perfect. And we put it out a couple months later and it sold like hotcakes.

It did so well that we got rid of all the other products because all the other products have competitors in it, right? Greens and weigh and energy and focus. There's nothing like the Trulian Everyday Wellness shots. That became our flagship product. Luck, right? But luck is also, and timing is also, when preparation meets opportunity. We were prepared.

We had a supplement company. I'm an entrepreneur. I can see problems and know how to solve them. And when I saw the problem of people needing to boost their immune system and, you know, being able to fight off a cold or a flu or the Wuhan virus, guess what? I went and solved that problem. And it became our flagship product for the Trulian brand. And now that's our only product and it's scaling with thousands of people on subscription,

which, by the way, you should try. So as you can see, there's four layers and 12 elements, right? Of the 12 elements, three of them kind of are out of your control. Family and environment, socioeconomics, and luck and timing. Everything else are within your control. These are traits that you can develop, you can learn, and you can get, you can master. And when you do, you have developed a success code. And the more of these traits that you deploy in your life, the higher chance of winning.

Now here's some non-factors you didn't hear. For example, whatever your gender is, it doesn't matter. Whatever your race and ethnicity is, it doesn't matter. Whatever your sexual orientation is, it doesn't matter. Whatever your sad, pathetic victim story is, it doesn't matter. See, all those things are non-factors. If anything, I would say that some of those things, if you come from poverty, like I did, if you come from being told to go back to your own fucking country, you foreigner like I did,

I was told that over and over again as a kid, you develop a chip on your shoulder and you commit to the idea that I will be so successful, I will be so rich that I will do so much good with my money that all these people who were so mean and negative towards me will regret the day they ever said that shit, right? So sometimes you just use that as a chip on your shoulder. But I understand there's a lot of non-factors that some of you carry thinking that are factors for success. Well, I'm blue collar. We only come from blue collar work. No, you can become successful if you just change some of these factors. And when you do, you will win. And these success codes, by the way, are universal across business, relationship, health, faith, money,

all of it. All right. So I want you to go and apply this. And when you do, you will win in life. and I will be happy because I will know that you are doing something awesome. By the way, if you got a lot of value from this episode and you're watching this specifically on YouTube, do me a favor and subscribe, like, and drop a comment so we can get the algorithms to show this to more people

who need this kind of information. And always remember this, that averages the enemy. Success is your responsibility and change can take place in an instant if you are willing to flip the switch. I'll see you next time.