Bedros Keuilian Podcast Show - 2021 Social Media Guide - 169

Episode Date: November 18, 2020

In today's fun episode you’ll hear directly from Bedros Keuilian and Craig Ballantyne on what’s working now for growing your business or brand using social media.  --   00:44 - The first step to success on social media is to stand out and be absolutely clear on who you’re serving. Your goal is to create a ‘pattern interrupt’ and get users to pay attention to you. 07:13 - Discover how using social proof is absolutely essential to having better quality ads. 22:39 - Learn the seven word rule to apply to all forms of your marketing. “Enter the conversation in the prospect's mind”.  26:28 - One of the best strategies to use when it comes to your creating your core offer. 31:10 How to get access to and directly learn from Craig on how to build your social media following.      "The more direct you can be, the greater chance your offer is going to work" - Craig Ballantyne

The more direct you can be, the greater chance your offer is going to work. Do you want to know the number one thing that can put money in your pocket today for free? Yes. All right. Good. Hey, I'm Craig Balentine. This is Badeyroes Kulian. Welcome to the Empire Podcast Show. And we're going to go into like the 2021 social media guide to making more money.

Bam, let's do it. All right, all right. Listen, all right. The first thing, the first thing that you need to do on social media is you need to stand out. everybody and their dog, including my dog, has an Instagram account. And so you have a lot of competition out there. You need to stand out. You need to be clear about what you do.

You need to be clear about who you're for because if you don't, and if you're putting out the same stuff that everybody else does, like I see a lot of these female heart-centered business coaches putting out latte art and, you know, quotes and stuff like that. Wait, no, that doesn't work you mean? If I'm like everybody else's. Like, if your page looks like every anybody else's page, then no, you ain't going to stand out. What do you know?

If you're a real estate agent putting your Chipotle bowl from last night up on social media, that ain't going to work. It's just not going to work. You got to stand out. And the whole reason why I started off a little hot in that one is to get that pattern interrupt, right? People are scrolling through video after video, after video, after video. You've got to shock them and get the things to stand out. Yeah. So to that point, let's explain to our audience what a pattern interrupt is because you have to realize they're right here in this part of your brain and I'm pointing to right above my left ear in the midsection there. The middle brain, there's a part of the brain that starts developing patterns because if you had to logically think about everything you had to do, you would go crazy. But all of us can relate to the fact that we get in the car in the morning and we're going to work. We've gone to work so many times. You just somehow end up there. Didn't even realize if I asked you how many stoplights did you hit, you wouldn't know if you had to stop or go. through greens. And it's because there's a pattern of behavior. You know what cars to look out for.

You know where to turn, et cetera. You could be in a thought process elsewhere. And so when people are in a pattern on social media and they have a pattern, one of my favorite times, I was sitting in first class, but I was in the last row of first class. So I'm watching everybody in front of me in first class before as the plane is boarding. They got there, and I see how they're using their thumb. Their pinky is supporting the bottom of the phone and they're using their thumb to just scroll, scroll, scroll, and I would see like, oh, they stopped and then kind of come back down. And every time it was a compelling picture. Yeah.

And you could tell they look at the picture first, and then they go to the words. But your job, our job as marketers, is to get attention first before we even get the money. If you don't get the attention, break their pattern that they're used to going through, interrupting their pattern. You don't get the money if you don't get the attention. Yeah, one of the things that we're doing, we're running probably like 20 ads a day on Facebook. right now and we're just like bright color bright color bright color because we look at all the other guys who are running tons of ads and they have bright collar background or bright color in the video

bright color shirt i remember when you used to do youtube videos with bright colored shirts because it was like stand out against all the other videos that are out there so yes you must stand out how's that one ad doing and this is a great place to ask and maybe you don't know the numbers yet because i just saw it but it's literally like a yellow, just a yellow box that says, this is an ad. Oh, yeah. So we still, I thought that was brilliant. I'm like, oh, my God, I got to ask. I think Sam Ovens did the first one. He had this purple one that says, this is an ad. And so we just started using it recently. That guy, Rudy was doing it for a while. Yeah, it's like, you just see you kind of trickle through like a bunch of people. Rudy's got some really good ads. This guy, Rudy Maher has some really good ads. He has this

one where he'll be like, my ads and then your ads, but this arm is all shrug. driveled up. So that was a really good one. And he had like his ads. And then there was like, he was like fighting, I don't know what theme amusement park we used at, but it was Pikachu for like the Pokemon. He was like fighting it. And so he's had some good ones that we've kind of ripped off. And, you know, we've swiped and deployed from. And then just, just putting different brighter colors in your ads, it gets, gets people to stop because they're scrolling and scrolling through. They are. Now let me ask you about another pattern interrupt that I've seen you using lately. Yes. God dang it. It's, you know what, seven, eight months since I've seen you?

Yeah, there's this young lady in a lot of your videos. That's a great pattern interrupt. She keeps getting me to stop. Right. Who is she? She's my girl, Michelle, and she's a whole lot better looking than this thing. So we'll put that in. Like, I was actually, just before we get on on that topic, we have a video or an ad where we spell the word gurus, G-O-O-R-O-O-S. Did you see the comments on that? All people want, it's guru. You can't spell. Yeah.

Like, listen. What does it matter with people? They have their sense of humor bone removed. I know. It's not kangaroo like R-U. It's kangaroo-O-O-O, right? So listen. Yeah, so, and I was like, I asked Austin, the guy who wrote the ad.

I'm like, why did you do that? He goes, I just thought it was funny. and it gets a lot of engagement. And it makes, it's a positive ad. Like, we get a positive return on investment on the ad. But people can't take a joke apparently these days. It's not even a joke on them. It's just a misspelled word.

Why would I buy your product if you can't even spell? First of all, I can't spell, but I'm a multimillionaire. So if you base, like, your wealth based on my spelling, like you should just do what I do, but don't spell like I spell. Right. Yeah. It's Canadian spelling. Anyways, yes, having Michelle, having another person at all in your videos

is a pattern interrupt because I see... Where do you guys go out to eat when you're in Canada, Vancouver? A lot of sushi. I've been getting into some ramen bowls lately. Look at you. Pancakes, I try and get pancakes. I had never had eggs Benny in my life. Really?

And so now I'll have that once in a while. Yeah. You know. That kind of stuff. All right. Anyways, so back to the video. Like if it's just you doing giant talking head videos all the time, people are going to get bored of it, especially if it's the same background. And most people, if they do their video where it's their giant head, it's nothing, like it even cuts off their forehead.

If you're making videos like that, no one's going to watch a video. And I know from, because I make so many videos that if there's too many in a row of just me talking, people are going to tune out. So having somebody else in the video is great. And Jason Capital is awesome at this, too. His girlfriend is in more and more and more videos. And that guy does pattern interrupt like bananas. Nobody's business. So Billy Jean really made a good statement.

He says, making funny videos that sell stuff is one of the most lucrative skills that someone can have. Yeah. It's really, really great. So there's one guy I've never seen him before in my life. I think he's an Indian guy. And he's really funny. And he has a program called like 90-day pipeline or something. and I'm seeing this ad all the time where he's, he's like on the street.

He's pretending to be like a consultant trying to get clients. He goes, come on, man, I'll do it for like 20 grand. You know, I'll drop my prices. And he's just like, the people are walking by and he's like propositioning them. Like, you know, he's got like watches in his pocket. So whoever that guy is, he's funny and he's caught my attention in the ad. Same with Rudy's ads. We're funny.

I'm not sure if we have any funny ones that were running. but you know we do some goofy morning routine stuff and like at the end of the day people want to laugh and the reason why billy jean made that quote is because he's talking about squatty potty and you know like some of these manned products like the dollar shave club and then some of the deodorant the man's product yeah like those things are funny yeah the manscape guys like on the beach doing like their their man on the street stuff so those things are funny and even grand cardone i mean that guy's the master of getting people's attention. That guy will stop, but pretty much nothing to get your attention. Like one time he should put a video of his, like his kids inside the freezer section

in... I remember that. Yeah, I remember calling CHOPP Detective Services and saying somewhere near Miami. Go. Yeah, exactly. I'm kidding. I did it. Exactly. So it's just be funny. Be funny. Now, here's something that you'll be happy to hear about is I actually watch Netflix now. Is Michelle funny? Yes, she's really funny. seems funny. I haven't met her because of the whole COVID thing. You guys were going to end the whole thing. I'm like, wow, you are actually like really funny, like some belly laughs. Now, do you make her laugh? Yes. Yeah. She'll laugh at anything. All right, go on. Yeah, so it's not actually, I'm like, oh, it must be really funny.

But, and then, like, nobody else laughs at it. She laughs at everything. But I started watching modern family. Okay. Have you ever watched that show? Just like one episode. Yeah. We watch, we've watched like the first four seasons. I limit her to one episode. And I'm like, and she goes, binge, binge, bitch. And I'm like, no, we're not binging. Oh, my God. Fis pumping binge. Yeah.

I'm like, no, no, 20 minutes of Netflix. Don't you know you're married to Craig? 20 minutes of Netflix. Are you married yet? No. Okay. Possibly legally. I don't know.

Like common law. Sure. But 20 minutes of Netflix every night at 6.30. So we're in bed by 7.30. That makes sense. Yeah. And she's like, she likes going to bed at 7.30. I'm not like had to convince her.

She was like this before. She's a keeper. Yeah. So. So, anyway. Keeper that one, Ed. So learning my humor through stuff like Modern Family, just to have more fun in your videos.

And, like, here's one video that did really, really good. Is Modern Family, the one with Ed? Yeah, yeah, yeah. Ed Helms. Yeah, the guy who was Ted Bunn. Oh, it's not Ted Bundy. Oh, it's not Ed Helms, is it? It's, I guess his name.

He was Al Bundy. Ed O'Neill. Ed O'Neill, who was Al Bundy. Yeah, he was Al Bundy. I have seen more than one episode, like three or four. Yeah, and he's got the young Columbia. in life and then his son is, yeah, it's just, it's fantastic. Anyways, I had one video on Instagram, the guy, a ton of views because I was in a floaty,

it was a beaver, a beaver like pool thing. I love beavers. And I was floating in it making a video while like far away from shore. And it was funny because I did something funny in the video, but I was also like, what's this guy doing? He's in the middle of a lake making a video. Now, obviously you can't just go out and into the middle of the lake all the time, but try and make videos in different locations.

When I interviewed Russell Brunson for traffic secrets, he said their absolute best ad for either dot-com secrets or expert secrets was he was in a hotel in Amsterdam and there was a giant green rhinoceros or something. One of the guys on the team said, make a video right here. So he made a funny video. and that was his highest converting ad. And then he also said this about Dean Graziosi, because Dean was selling way more books,

and Russell was like, I don't get it. Why are you selling way more books? And he said, but they had a little conversation, and Dean was just testing four times as many ads as Russell. So he's failing faster. Yeah, right? It's a great lesson to learn. Fail faster.

Your ads are going to fail. You're going to make another one. What if you could actually fail with four ads at a time, four times faster, and find that. the one that's going to win. Yeah, so I forced my team to do 10 ads a week. 10 ads a week, at least one a day, you know, the average is

obviously more than that. It's just like, why are we not doing more? Why can't we do more? And once, what we found is that the copy and the ad doesn't have to change. So it's almost, there's like only two or three versions of actually the written copy that we use.

It's just testing new creatives every single day. Because the creative is the thing that gets them to stop. Yeah. Have you seeing our Drake meme? No. Okay, so we have, it's Drake like maybe in the hotline bling video. And so we have like another thing that we have in our ads is an enemy, right? And our enemy is a 5 a.m. club. So some of these meme ads are like, you know, people be like this on one thing and then it'll be like that on the other. So we have like 5 a.m. and then Drake going like that. But it's red jacket yellow background. And then

millionaire morning routine and he's like all slick so that's another one of our ads it's working really well because it's getting people's attention to stop scrolling oh it's Drake and it's color and then they'll get into it and the copy doesn't change very often it's just really really focused on what can we do to get that pattern interrupt so someone will then read the rest of it. So what I'm hearing you say Craigie is you want to get their attention before you can their money. Well, right? As the old Ada formula goes, attention, interest, desire, action. So absolutely. But you did not ask me why I love beavers so much. Why, Mr. Bedros,

do you love beavers so much? Recently, I was fascinated by the beaver after finding out that they are triggered by one thing. The beaver is not triggered by it. It's like Zen monk. Right? So imagine this little beaver, like a Zen little monk beaver. Like, you can't piss it off. I'll tell this one thing happens. Can you guess what it is? You pull its tail? Wrong.

The sound of running water. What? The beaver is triggered and hates the sound of running water. Isn't it in a river all the time? And it will make a dam. It will try and stop running water and make still water so it can make a little hut in the middle of the still water where only the entrance of the hut is under the water

so that it's safe. Mr. Beaver and Mama Beaver can make sweet love and create little baby beavers. What show did you watch this on? It was a weird Google search that took me down a rabbit hole, but it ended up being one of my best... It took me down a beaver hole. It took me down a beaver hole, but it was one of the best presentations I gave recently to the Fit Body Boot Camp Mastermind, and just this weekend at the Thrive Event with Dan Flashman and Cole Hatter. And the Beaver, check this out, bro. You'll appreciate this being from Canada and all. There's aid.

800 square football fields of dead forest, some part of Canada, maybe near that Calgary area, that you could see from the International Space Station because beavers cut off a giant river and killed all the foliage. Wow. Yeah. Now, you're like, where's the guy going?

Those maniacal beavers. The lesson here is we should all be triggered by one thing in life, whatever that purpose or passion is. And like the beaver, commit 16 hours a day. There's literally pictures of beavers pulling branches three times the size of their body across the highway to add to the dam. And these beavers, when the dam is big enough, they start recruiting other beavers. People who believe other beavers that believe in their vision, they're like, hey, little fellow beavers. Like, the beaver is the best example of the correct type of entrepreneur to be. And so I realized the beaver is just a fucking man or woman.

And with that, I say we celebrate the beaver today when we go have our steak dinner. Can we get a fact check on all of this before so that YouTube doesn't ban us for fake news? But if this is correct. Well, they're saying they'll put a little banner up there saying that the COVID is real. I was talking about the beaver. It's like, yeah, but COVID is real. a COVID like case count. Right, right. By the way,

the COVID ticker. Since we talked about dinner, shout out to Old Brea Chopp House. Y'all got to go visit my man, Tony. He owns the place. We're going there tonight. And it's in Brea, California. Go support this man, one of some of the best stakes on

the planet. He managed either Mortons or Mastro's, multiple Mortons and Mastro's restaurants for over 20 years. Ultimately, some people believed in him and the funded him and he created old brayer chop house and is one of those old school steakhouses with like dark wood and everyone's wearing a suit when you're serving you and it's just an amazing place old bray a chop house they come over with that like little metal thing and they

scrape all the bread off they do that you eat all the bread the pretzels and the pretzels i've got problems but that said let's talk well well well well this is another element of of great social media which is social proof right you must have social proof in your video. So back to my ads. Our number one ad is a Russell Brunson quote about how my stuff helped him be more productive. And the cool thing is, is, you know, though Perfect Day kits, started making those and selling those in 2015 or 16. Joe Polish buys a copy for everybody in the Genius Network that we were in. He gives one to Russell. And I had actually sent one to Russell before. He had never opened it. But Joe gives him one at a meeting.

He's bored on the plane home. He reads the book. He goes, this guy sounds crazy, but I like his thinking. Yeah. So he... He's right. So, yeah, so Russell then gets up earlier and starts working on funnels first thing in the morning before the day gets in the way. And after a couple days, he did one of his podcasts like marketing in a car podcast.

This is like 2016 or 17, right? And so we got it transcribed, and we just took part of the transcription, and we put it in the ad. And that's our best performing ad that was the first ad that got us traction on this. Because here's another interesting part of this story is when COVID hit, we thought, oh, we're going to take our Instagram course, and we're going to be like Robbie Blanchard, who runs that Facebook course, and he's making bank doing that. We thought, we're going to do the same thing. Everybody's, you know, a lot of people are, you know, trying to get leads on social media. and all this stuff. And we tried really hard for like two or three months

and we couldn't break even on the Instagram thing. And so Austin, my copywriter, says, well, Craig, let's try the morning routine thing. And that program we created in 2018. I think before I even had my first hair transplant. Maybe right out. Beautiful, beautiful set of lines. I've got two hair transplants here.

So maybe it was right around the time I got my first one, I think. Do color your hair? Do I color it? No, you've asked me this before. All right. Again, live on TV. I don't color my hair, but I mean, obviously I'm not lying. No, you look, you look spectacular.

I'm not lying about that because I miss you, bro. I have two hair transplants, which I readily admit to. Anyways, so. Well, you also had all over Instagram as you were getting it. Yeah, exactly. Bloody and scabby. I remember all of it. Yeah, yeah.

Go on. Fantastic. Dr. Corey Torgensen in Toronto. The guy is absolutely out of this world interesting, but I mean, the guy can do a hair transplant like nobody's business. And in fact, he doesn't do them because the situation is like a nurse does it. He comes in and goes, yeah, it looks good. Do you want more pills?

And meanwhile, this nurse is, it's a 12-hour process of taking the hair out and then from back here. Can you see like a big? Not anymore. I'm sure he's ball in her. But when it's like really short, you can. So you take thousands out, you put thousands up here. Anyways. But you know what's funny.

Social proof. Yeah. is on the previous episode we just shot. I'm like, hey, we don't have any sponsors. Right. We don't get paid to do this. But isn't it funny because you would think that O'Breo Chop House and Dr. Torgensen?

Torgensen in Toronto would have paid us. But they didn't. They're just quality people and we're just shining a light on two qualities. But here's the thing is I created the Perfect Day kit in 2016. Russell does that in like 2017. I create a millionaire morning routine course in 2018. We had sold 5,000 copies of that kit, maybe only like a thousand millionaire morning routines. And so they're just kind of like off to the side selling one maybe a day.

And then COVID hits and we think we're going to sell the daylight set of the Instagram course. Nope, couldn't make it work. Tried the millionaire morning routine thing with things that have been sitting around for years. And now we're selling almost 100 of those a day. Holy crap. Good for you, man. Yeah. And the thing is we're making twice as much money as we spend.

We're spending about $3,000 a day and we're making $6,000 a day right now. That's the sign of a nice ROI. But that's just for everybody who's just getting started, not seeing results fast enough, just look at the timeline on that and how many times, like we failed so much with the morning routine thing. We didn't fail with the perfect day kit, but, you know, we weren't living off of it. Right. And we thought we were going one way. the data told us that's not going to work.

So we tried another thing and it worked. And now it's, I mean, it's just fascinating. And, you know, so there's so much aspect of the standing out, having fun, social proof in our ads, which are not necessarily social media. There's, you know, Facebook ads. Hey, but to that point, I mean, let's not fall in love with our business and our products. Let's fall in love with the data that tells us what product or business is profitable. So you can spend more marketing dollars on it, right?

And another thing that you find. find is like, oh, this ad's going to be so good. It's clever. It's awesome. It's my best copy. Tanks, right? Right. And then the one, like, that's stupid. Why are we running this? It works. That's the one. Yeah. So that happens a lot. I think one of the really important things about the ads is that it follows the seven-word rule that we've talked about before for social media content, for email content, for book content, everything. It's enter the conversation in the process. aspect's mind. One of the things that I'm going to take credit for because I realized over the years of coaching people is that they had these really long morning routines. And a lot of people joined the

5 a.m. Club. I remember I did a training for you guys earlier this summer for your fit body mastermind. And I was like ranting and raving and saying, don't join the 5 a.m. club. The 5 a.m. club's a bad idea. And this woman at the end said, thank you. I've been beating myself up for so long because I couldn't stick to the 5 a.m. club. And for anybody listening, you're like, the 5am club is neither necessary nor sufficient for success. Just because you get up at 5 a.m. doesn't mean you're going to be a millionaire. And if you want to become a millionaire and you can't get up at 5 a.m.,

it doesn't mean it's going to stop you. It's just a thing. And I actually get really angry about it because if you're just going to join the 5am club because other people are doing it, it's a lemming, sheep approach to life. And that's never the right. way to have success. So my morning routine course, the reason why it works is because we tell

everybody to go in the opposite direction of what other people are saying. Other people are saying you got to do yoga and gratitude journaling and meditation and then you got to go and watch an Eric Thomas video on YouTube and then you got to do freeform journaling. Then you got to do interpretive dance, you know. Everybody loves my interpretive. That's my funny thing, right? That was a good one. Yeah. Hey, have you ever taken Michelle out dancing? Well, not no because of all the rules and restrictions. But she did like all that dance stuff when she was a younger person. No, no, I'm not into that.

So I was just asking like, yeah. Yeah. I mean, I'm sure we will. It's the only benefit about COVID. You don't have to go dancing. Right. I'm just kidding. I love dancing.

You got to see me dance. I got breakaway pants when I dance. But that's from a different life. That's from party boy. Right. No, your party boy years. Right. Party Boy years. Anyways, I think I was making a point.

But you just want to enter the conversation in the prospect's mind. And what we were saying in our ads is something that everybody's like, this 5am club thing, it's not working. All these people are getting up. And there's other morning programs that are out there that people have been following for years. And they say, I was following that thing for years. And my wealth didn't increase at all. And then you told me to just get up and go to work.

And I've had the most progress on making my course or writing my book. Yeah, yeah, get up and work. Like, it's a shocking secret. What a concept. Yeah. And the other thing that we have in our copy is that our secret comes from an old farmer. As opposed to like a Silicon Valley guru or a new age guru. No, the secret to success comes from an old farmer.

That's our headline that's working. Yeah. Which is, again, pattern interrupt. Because we're used to seeing it, what do you mean, old farmer? Billionaire reveals whatever secret. Instead, we're talking about an old farmer has a secret to mass productivity. Like John Carlton's one-legged golfer.

Yeah. Yeah. Exactly. So those things, those things. And then you get in somebody's head and they're like, I knew it. I knew it. And those are like some of the key points for your social media going forward. What about, let's talk about offers now.

So they got all that squared away, their ads, their social media, the pattern interrupt, the creative. And what about the hard and soft offer? I know we've talked about this before, but I think it's worth mentioning it to as our audience continues to grow bigger and bigger. Why don't you teach that? Right.

So people come to us and they say, you know, I want to be a confidence coach or I want to sell motivation. And listen, the world needs that stuff. Those are soft things. Those are intangibles. It's very difficult to sell that. Now, it's not difficult to sell that if you're Tony Robinson and you have a 600 million person following.

Tony can sell anything. But if you're just getting started and you have a very small following on social media and email list and you're trying to sell something that is, quote unquote, soft, it's very difficult. You need to have a hard offer. And we break that down into three categories. Make more money, have more sex, or lose fat, gain muscle. It has to fit strongly into one of those categories because those things are the tangible things that people want. Now, do they need motivation? Do they need confidence? Do they need support and accountability? Yes, but they're not willing to pay for it. What most people are willing to pay for is the thing they think is going to solve their problem.

It's like if you were selling confidence to a business owner and they had to change. choice between buying your confidence program or buying the latest three-step Facebook ads program or the latest YouTube marketing thing or the latest email marketing course, they're going to go after those things because they can understand those. They can see like, oh, if I get this, I will learn how to use email. I have an email list. I can go and make money. But if I get confidence, it sounds good. And yeah, I could use a little more confidence, but it's not really tangible

as to how they're going to make more money. And so most people are going through life with these bleeding neck wounds, and they're looking for the solution to help them solve that problem and the more direct you can be, the greater chance your offer is going to work. And that's the people who don't know you very well

or if you're running advertisements to it, that's the sort of thing that works best there. Once you get them to buy something from you, they're going to say, hey, what do you got for this? What do you got for that? Even if it's not your area of expertise, they just irrationally see you as their guru for everything. Actually, because I could almost imagine.

So since you talked about entering the conversation as it's happening in their head, let's enter the conversation that's happening in the heads of many of our listeners right now. It's like, oh, man, but I got a confidence product. Oh, man, but I bought confidence things before. I get it. Guess what? Look, we sell one of the hard products at FitBody Boo Camp. We sell fitness and fat loss, right? It's one of the three hard products. We said it's make more money, get more sex, or, you know, find the love of your life. It's another less filthy way of saying it. Sure. And then, of course, the fat loss, health, gain muscle. We sell fat loss and fitness at Fit Body Boot Camp. But to get people to stick to their program, we build in confidence, motivation, productivity, and accountability, and account. ability as a that's literally how we coach them yeah in the private Facebook groups that we put

them in and so if you have a confidence course a productivity course a mindset course a lifestyle course that's all great you can be a lifestyle coach but you better have a hard product to sell on the front end and then give them the soft goods that will support the value from the hard product on the back end and I think that's where the secret is yeah so Xander fryer who you know who is in our empire mastermind you know he helps coaches build six-figure businesses. And he'll get a lot of people coming to him saying, you know, I'm done with being a personal trainer. I don't want to coach fitness any longer. I want to, you know, motivate people. And he's like, he says exactly what you said. Great. You know, your program, it can be 80% motivation

and mindset, but really you're going to get them in on, hey, we're going to help you lose weight. We're going to help you get the results that you want. And you can deliver that stuff. You can deliver confidence and motivation and all that sort of stuff. But if they don't see that tangible benefit that gets them in, the gateway, then you're going to have a hard time getting them to see the value in what you're trying to sell them. So with Millionaire Morning Routine, obviously you get more productive. And if you're more productive, you make more money and you get home on time for dinner so that your spouse gives you more nookie. And nookie's a good thing. And you have more time to exercise. So it's really everything in there. It's a very hard offer for something very simple.

Hey, speaking a hard offer, an opportunity for people to really dive deep into your strategies on how, well, you and I build our social media following and then how we monetize that following. How can they get your course? Yes. So, listen, if you want to be a master on social media, go to social storyselling system.com, and I'm going to walk you through exactly what to say every single day. So if you want to know how, swipe up right now. Yeah, and by the way, to that point, every single one of my private coaching clients, How do they swipe up on a...

I don't know, but I just... I've said it 100,000 times on my Instagram and I'm saying it again here. But if Ed just gives you that clip, they can't do that. But listen, that's mandatory. The social selling system that Craig has is mandatory for all my private coaching clients. I don't make a penny off of it other than just

it's a great product and I want to refer that to you guys. Man, people make... You know what, the thing I... Just to brag for a second, we have so many testimonials of people who have made $1,000 and 24 hours from it. Because one of the biggest mistakes that people make on social media is that they don't think in terms of the fact that, okay, my prospect has is following hundreds of people. So every single day they're just scrolling through and they see my content.

And they see my content mixed in with all these other people. And they probably forget how they even followed me in the first place. And so if you don't bluntly tell people what you do in your profile, in some of your content, and even using. this thing I call a blunt post that just generates like a floodgate of leads. If you aren't doing that, and again, that's different than everybody else. If you aren't doing that, no one's ever going to know exactly what you do, and therefore they won't know why or how they should do business with you. So you've got to make sure that you're very clear and very blunt in a few of your posts every week. Bingo, that's your strategy for 2021 where social media is concerned. And if you like

this post, ha, ha. Swipe up right now. If you like that. this episode and we know you did leave us a five-star review on iTunes and all the different social media, dang it, on the different podcast platforms. And of course, don't forget to tell your mama. We'll see you later.