Bedros Keuilian Podcast Show - 206. 3 Ways To Fix Your Stuck Business | EP. 206

Episode Date: September 8, 2026

In this episode I break down 3 ways to fix your

If the client or the customer experience is not world class, you have shot yourself in the foot. Because if they are not getting a world class experience from the purchase of your product or service, they're not going to pay. They're not going to stay. They're not going to refer others. Welcome to the Bedroats Coolie and show. There's nothing worse than having a business that is stuck in scaling in growth, in revenue, in profits. And you've tried everything you can, but nothing seems to move the needle. Guys, my name is Bedrose Coolean.

Welcome to the Bedros Coolean show on this episode. I'm going to teach you the three things that you need to fix to get your business unstuck and on the way to making money. I experienced this in the very beginning when we were launching FitBody Boot Camp, and it was the frustrating thing ever, like so frustrating because I didn't know how to unstuck my business. So the three things I'm going to share with you here. In fact, number two is what I ended up dealing with, which had Fit Body Boot Camp stuck

for just over two years between 2010 to old. Almost 2013, so actually almost three years, Fit Body Boot Camp, growth, revenue, and profits were stuck and I was trying everything I could and I wasn't able to fix it. The problem I was dealing with was problem number two that I'm going to share with you. But right now we're going to start with problem number one. And if you have a business, it's stuck. You're trying new content. You're trying new marketing.

You're trying a new sales process. And maybe even hired agencies and experts and consultants and new employees and you're like, nothing seems to be working. just either breaking even losing money or barely making a profit, this is going to help your business get unstuck. Trust me when I say that. So thing number one, of the three things I'm going to share with you to get your business unstuck is the rule of false traction, right? What is false traction? False traction means that you create a product or a service and you created this thing because you needed it or maybe someone you know needed it. And you're like, aha, I got this idea.

I'm going to create it. And maybe a handful of people buy it. Right. And so that gives you this false confidence that, hey, this thing has traction. You know, I created it for myself and I needed it or I created it for my honey and she needed it. And a handful of other people bought it when I talked about on social media or I told friends and family and they bought my product or my service, this thing has traction. So I think now I'm going to start going bigger, scaling the brand and creating a website and social media presence and putting out content and running ads. And before you know, you're like, dude, sales keep just pussing along. I sell, but then it costs me way too much to get a lead, which means I eat up all that profit from the product or service.

Or when I get a lead, they don't really stay. They don't, they don't refer. And it's almost like it's more transactional than relational. And all business, by the way, should be relational. We are not looking for transactional businesses. Those are the fastest ones to nosedive and fail. And so a false traction simply means you created something that a handful of people needed, but you're unable to really convey the message of what it is, who it's for.

what problem it solves and how they can buy it and how it's going to benefit them and add value to their life. And because you can't convey any of that and identify those features, you're constantly spinning your wheels and trying to throw like spaghetti to the wall. Right? You say, let's throw it against the wall and see if it sticks. That's not the best way to run a business. That's the best way to run out of money, not the best way to run out of business. So typically what happens is you create something and then you make some sales. That gives you some confidence and some motivation. And then all of a sudden, sales stop and they stall. And no matter how many leads you try and generate, no matter how many types of people you try and sell it to,

it's just inconsistent, unpredictable. And nobody wants to be in business that's inconsistent and unpredictable because your expenses, whether it's payroll, marketing, Uncle Sam with taxes, those are very consistent and predictable. So this is how you end up putting in more money, borrowing money, maxing out credit cards, taking a home equity line of credit. And before you know it, You've put yourself in massive debt trying all these different things, hoping that you're going to throw something against the wall that's going to stick and then it doesn't. You, my friend, in this case, if this sounds familiar to you, have false traction. So how do you fix the false traction factor?

Simple. You need true traction. True traction is this. We need to figure out who our specific avatar is. You've probably never put time into thinking who is our exact specific client avatar. Like I can tell you this. At a Fit Body Boot Camp location, all across the U.S. and Canada, we have 100. of Fit Body Boot Camp gyms, right?

And every single one of them have the same client avatar. We call them Mrs. Jones's, right? So you can already tell. The Fit Body Boot Camp Client Avatar is female. Typically, 35 to 62 years old. Maybe she's a stay-at-home mom, or maybe she's a working mom. It doesn't matter. But female, 35 to 65 years old, 62 to 65 years old, right?

And so now that we know our avatar, they want workouts that are fast, They don't want to use clunky gym equipment that's intimidating. They are not into mirrors in a gym when they go to a big box gym and they don't want to see themselves in a mirror. They just don't. They don't have that level of confidence yet. See, that's how well I know my avatar to fit body boot camp gym. Because maybe they're unhappy with their body.

And as much as we want them to have high self-esteem and confidence, that's going to come in time when they start losing weight, putting on muscle, and recompositioning their body. At that point, they'll start looking in the mirror at home and falling in love with their body. But right now, they don't want a gym that has a whole bunch of dudes in it. They don't want a gym that has mirrors in it. They don't want a gym that has, you know, big, giant, clunky equipment in it. So which is why Fit Body Boot Camp locations have all we use is functional equipment, right? Kettlebells, sandbags, battle ropes, TRX straps, sleds, things like that.

And by doing that, they don't feel intimidated. Workouts are fast because they're busy. They're taking care of their family or they're a working mom and therefore they need to get to work and still take care of their family. So they're 30 minute workouts. And we know that if they just work out four days a week at a fit body boot camp and we have session times all throughout the day for convenience, we know who our avatar is. And we know specifically what her problem is. So it's very important for you to identify who is my specific customer avatar. What is the gender?

What are their fears, frustrations, and desires? What keeps them awake at night? Because that's the problem that you're going to solve, right? What do they want to solve? Be very specific. What is their age group? What is their financial socioeconomic status? All those things matter.

At a fit body boot camp, we train people that are upper middle class or higher. Why? Because it's like $199 to $250 per month, right? It's not just a, you know, $15 gym membership where you walk in, get confused, get intimidated, and walk out. Like we do group coaching programs, right? And so I share that with you because we know exactly who we're going to target through social media, print advertising, community outreach.

Like we know the demographics and we know the cities and towns that have the affluent clientele for FitBody Boot Camp. And that's why we make sure our franchisees open up in those cities and towns that have higher socioeconomic people, right? So when you understand that, okay, we know our customer base and we know their pain and frustration and the disqualification and the disqualification. and the desires that they have. Okay, great.

So now we need to build an offer, right? So then you've got to build an offer once you know who your customer base is. And then once you know what their problem is, it keeps them awake at night. And then you're going to solve that problem. What is the offer you're going to make them that's so specific, that's so irresistible, that's so valuable that they can't say no to that offer, right? We offer a free seven-day workout at Fit Body Boot Camp, right? Come and work out for seven days, 30-minute workouts, do it just four days that week or go all seven-year.

days if you want. And if you like it, let us know that you want to continue and we'll get you to continue the program with no monthly or annual commitment. You just pay month to month as you go. That's the whole thing, right? We've got an irresistible offer. And once you have an irresistible offer, you have to have a predictable conversion process. Think about this. If you are having someone sample your product, let's look at another one of my products, the truly in everyday wellness shot, right? I tell you in these ads that, you know, you get 30 in a box. It's designed to fight off inflammation in your gut and joints, build your immune system so you don't get sick, and to keep you hydrated because the electrolytes we put in there. It's a three in one product that's easy to open up,

pour in a glass of water, stir it up and drink it. Taste like a very tangy or spicy orange juice, right? That's it. Done. Convenience for people who want to build their immune system, fight off inflammation in their body, and stay hydrated because of the electrolytes that we have in there. It's a very convenient thing to take. We're looking for people who care about their health. their function and one convenience. And then the offer is, see, now I know my avatar. And the offer is get a box of 30. We'll deliver it to you for the first month for half off,

plus free shipping, plus a 30-day money back guarantee, plus we'll give $1 to Shrine of Children's Hospital. Right. And so all of those things make the offer irresistible. Because after all, you try it for 30 days. You don't like it. Great. Let us know you get your money back.

You do like it. Then stay in the subscription program. and every month you get a box of 30 that shows up to your door. That's the beautiful thing about it. We know who our customer is. We know what the pain, problem and frustration is that they're dealing with and what they desire, right, which is a convenience. And so we have a very specific offer. And that specific offer takes them to a page where we have predictable conversions.

So it doesn't matter if it's a Trulene website or if it's the FitBody Boot Camp location manager. The conversion process is predictable and repeatable. And when you have a predictable and repeatable conversion process, a sales process, a framework, which I talked about three episodes ago, right? So if you're watching this right now, go back three episodes, and then you will find that, or maybe it's two episodes. Just go find it. But when you do, that sales framework is going to teach you how to have a predictable conversion

process. Because what's the point of getting leads and prospects into your pipeline if you don't know how to convert them into paying clients and customers? And again, that's the reason you're having false traction, right? And so once you have that, how do you actually fulfill the product? How do you give them the product? How does it experienced, right? With FitBody Boot Camp, it's an experience.

You show up and the coach greets you by your first name, high fives you, lets you know that, hey, this is your first day, but this is your community here at FitBody Boot Camp. By the way, we're going to do a four station rotation. We slowly build you up, crawl, walk, run. But during your first week here for your seven-day trial, we're just going to go through crawl and coach Bob over there is going to teach you and guide you along in the group program. And anytime you have questions, just ask us, don't ever feel shy.

Everyone here had a day one. Like that's our fit body boot camp deliverable process, right? With a truly wellness shot, imagine when I sell you a box of 30 here, but then a box of 15 shows up. And you're like, dude, I paid for 30. 15 showed up, right? And the box was all beat up. And it showed up like four weeks later.

And like you would not tolerate that. I wouldn't tolerate that. So the box has to show up. a box of 30 in great condition. It has to meet your expectations or exceed your expectation. It has to be delivered quick and on time, right? And when it is, you're like, cool, man, I like the product. I'll keep it.

I like the workouts. I'll keep doing them. Or whatever your product or services. The fulfillment side is so underrated by entrepreneurs because, ah, you know, they'll figure it out. No, they won't. If the client or the customer experience is not world class, you have shot yourself in the foot. Because if they are not getting a world class experience from the purchase

for your product or service, they're not going to pay, they're not going to stay, they're not going to refer others. And this is how you have this churn in your business and you're constantly getting people in and they're going out and you keep making the same amount of money or feel stuck or revenue keeps fluctuating up and down. You have no consistency and predictability, right? And because of that, you feel like you're stuck. Guys, quick break from the show to tell you all about this.

Did you know that you need three roots of turmeric and you need one root of, ginger and 14 oranges just to get the 1,000 milligrams of vitamin C so that you can boost your immune system and fight off inflammation in your joints and your gut and you're still not getting everything you need. And that's why I created the Trulene Everyday Wellness Shot. You take one of these envelopes every single morning, you tear it open and you pour it into four ounces of water, mix it up and drink it. And when you do, it tastes like orange juice with a kick of ginger and turmeric. Best of all, you get your 1,000 milligrams of vitamin C, ginger, turmeric, vitamin D, zinc, Echinacea Estragulus and now we've loaded it up with electrolytes to keep you hydrated all day long.

I want to give you a box of 30 of these for 50% off. Just go to truleen.com. Use my name Bedros during checkout when you do the subscribe and save and you'll not only get 50% off your first order, you will get 20% off your recurring orders every month, plus free shipping delivered right to your door. So go to truleen.com, use my name Bedroost to get 50% off and order the best damn supplement that you will ever try. Peace out. Thing number two that probably has you stuck that you need to fix is that the founder

becomes the company's bottleneck. That's what I suffered with when I launched FitBody Boot Camp. I was the company's bottleneck. I was a guy that came up with the workouts at FitBody Boot Camp. I was the guy that sold the franchises to the franchisees. I was the guy that taught them how to build it out. I was the guy that helped negotiate equipment for them from all the different vendors. I was the guy that would help them negotiate their lease. So I was like the territory mapping guy. Like today at upstairs at HQ, here we have like the territory map. the staffing department, the franchise support department, the franchise marketing and sales department, right?

Like the hiring and staffing department. Like we teach our franchises how to hire and staff. Like I was doing all of that for our franchisees while also trying to run headquarters and get new franchisees in. And then so I do the lead generation. I do the marketing. I do the sales. And then I do the fulfillment.

And I became the bottleneck. You see, what gets you from zero to something doesn't take you from something to scale. And this is what you need to know as an entrepreneur. That hustle, that grind, that I could do it all. I could wear the many hats. That thing that gets you from zero to something does not work when you try and go from something to scale. And that's why you start feeling stuck.

And that means what you need is the next thing, right? So as the founder, you're the bottleneck. You're trying to wear all the hats because you're either too cheap or you have too much, you're too much of a control freak to let go. You're either too cheap to hire staff and to create processes and systems or you're too much of a control freak and you're like, this is my baby. No one can do it as good as me. And so you actually end up doing your business and your customers and the industry a disservice. And then the third thing is people and processes problem.

Right. So once you realize, okay, I'm the bottleneck and I need to hire good people and create strong processes that are predictable, reliable systems, you have a problem there because, well, you've probably never done a lot of hiring. Like we weren't born with the ability to hire and fire and interview people and know which person we get to put in the right seat on the bus, right? Jim Collins wrote an amazing book called Good to Great, how good companies become great companies, right? And in this book, Good to Great, he talks about your business being the bus.

And the bus has to pull over and bring on the right people, the employees, your team. And then you've got to bring on the right people and put them in the right. seats on the bus. You might have the right people on the bus, but if you have them in the wrong seats, they're not going to thrive and your business is not going to work well. Or you might actually pull over. You think you brought the right people on board because, well, you don't know how to interview and you screwed up in the interview process and you just hired someone that you like because you think you could be friends with them because you like their personality and the energy that they show up with. But where skill sets are concerned, their ability

to multitask, their ability to problem solve, their ability to critically think, All those things they lack. And so you're like, shit, man, they keep dropping the ball. And my customers are getting a horrible service and experience. Well, you put the wrong person on the wrong bus, my friend. Yeah, some level of training might improve them, but it's highly doubtful that they'll ever be so good that you want to keep them, right? And so you've got to pull the bus over and take them off the bus.

And so people and process problems are the other thing that create a business bottleneck. Keeps you stuck. you're bringing on the wrong people or you didn't bring on the right people or enough of the right people. You didn't set the expectations. Don't hire people for how you like them. Yes, you need to be a culture fit. We have a very specific culture here at HQ, right? We're driven, we're disciplined and we're relentless. Those are our core values, driven, disciplined, and relentless. And so everybody, everybody here has to reek of that. That's great. If they don't, no matter how great their skill sets are for the role that we're looking for, if they're not discipline

and relentless and they're not driven, then they're just going to give up when the going gets hard. And in business, you are going to have many seasons where the going will get hard. And so I need you to be aligned with our culture and core values, yes, and then have the skill sets and traits that I need for you to actually do the work. And if you are that person, now we got the right person. Now we need to train you and set KPIs, key performance indicators. Because if I hire you, you're going to want to know, Badros, what does winning look like here at FitBody Boot Camp HQ? Specifically for my role in responsibility, right?

Yes, I meet your core values. Yes, I know what my job is, but how many widgets do you want me to produce or applications do want me to get in from Fit Body Boot Camp owners or how many new locations do we want to open if you're part of the sales department, right? So I have to give you the key performance indicators and set the expectations and then teach you the processes, right? The systems. If a sales position, marketing position, customer support position, a process is not created and a standard is not set, then your clients and customers are getting a varying degrees of service and support. Some people landed on a good day and got great service and support. Some people

landed in your inbox or talk to your support or salesperson or marketing person and they got shitty service and support, right? And so you need predictability in your processes. So you have to have processes in the way you market your business. It has to be predictable so that if that person gets abducted by an alien, your marketing person, you have an SOP, standard operating procedures for how they run the ad campaigns, whether it's on meta or on the Google platforms or on TikTok or they're doing mailers in the community or we're doing bus benches and billboards or we're running radio ads or TV promotions, right? Those are all different forms of media. How do we negotiate those deals? What are the different offers that we make on those different media platforms? How do we decide

if the ROAS return on ad spend is favorable or not? How do we know how much to scale in our marketing? And this isn't just a marketing department, right? And so if I have to fire that person or that team or half of that team, I need an SOP. This is why you need process, a standard operating procedures where when I get a new person that's aligned with my core values at our culture and they have the skill sets, I go, hey, here's the manual. This person is going to teach you the skill sets and how we do it here. And then boom, they have the process, right?

So when you look at the word process and you break it down, it's a system, a way of doing things. And I always look at the word system as an acronym, save yourself time, effort, and money, right? System breaks down into an acronym for me that I always think of it this way. Save yourself time, effort, and money. And so if I can create a system, I'm going to save myself time, effort, and money.

And that's what I want. I didn't go into business to have so much friction and frustration that I'm wearing all the different hats in the company, not being able to take care of my physical health and mental health, not being able to spend time with my family, and certainly not being able to have time freedom. and now I'm a slave to the business, that's not why I went into business. That's certainly not why you went into business.

And so when you feel stuck, it's usually one of these three things. And if you can begin to take that false traction that you had and create true traction by identifying who your specific customer is, what is a specific problem that your product solves, what is a specific offer you're going to make them so they can't say no to it. How is this a predictable conversion process so that every lead that you get goes through the same predictable sales conversion framework process. And then how is it fulfilled so that the service is 10 out of 10? The experience is 10 out of 10.

Now you have predictability that you can scale. And then if you're number two, you're the bottleneck, you have to step out of that role and understand that you use the money that you're making in your business to hire employees to be able to buy back your time so that you can be the coach on the sidelines, right? You never see the coach getting into the game. playing the game. The coach has outside eyes. They're looking up and out, not down and in. When you are the person doing everything in the company because you feel no one can do it as good as

you, or you're just not that smart and you haven't hired employees yet who can actually help you grow the business faster, you're overwhelmed, you're overworked, you become the bottleneck, service is unpredictable and growth is like all but dead, dead. And so then you go to number three, which is you hire the right people, you create the right processes, the right systems to save yourself time, effort, and money, and then now you've broken through those bottlenecks, and all of a sudden you have predictability in your business. Leads are coming in, they're going through a predictable sales process, they're getting a great fulfillment experience. They pay, stay, and refer. And because of that, you scale faster. You get good reviews on Yelp, Google reviews, Amazon, wherever your

reviews are, because today, one bad experience from a client or customer can end up on a YouTube video, a Yelp review, a Gula review that ends up completely destroying your business. And that's the last thing you want. So if you got any value out of this and you're like, man, I think I'd like Bezos to coach me because I've got this business that can make, you know, seven figures, multiple seven figures, eight figures. I've coached some of the best entrepreneurs on the planet. I love the opportunity to coach you.

Just find me on Instagram. Send me a DM and say, hey, Bezos, I'm interested in learning more about your domination, your coaching program because I've got a business that's stuck. and I know it can break through to multiple seven figures and eight figures. If you've got a brand new business and you're not making revenue yet, do not hire me as a business coach. Just use my free content and that'll benefit you a ton and that'll get you to two or three hundred thousand dollars a year.

But if you're stuck in that two, three, four hundred thousand dollars a year and you know you can break through. You just don't know what to do. I got you. I'll help you. Send me a DM on Instagram and I will help you out. And if you got a lot of value from this, I appreciate you taking a screenshot and sharing it all across social media.

If you're watching this on YouTube, please do me a favor and subscribe, like, and leave a comment. That'll help the algorithms take this message to more entrepreneurs who need the support. And above all, remember this, that averages the enemy, success is your responsibility, and change can take place in an instant if you are willing to flip the switch. I'll see you next time.