Bedros Keuilian Podcast Show - Are You Sitting on a Social Media Goldmine? - 050

Episode Date: June 6, 2018

Posting all the time on social media isn’t actually a bad thing, especially when it builds your brand and makes you money. In this episode, Bedros Keuilian talks to social media influencer Amanda Bucci about using your social media profile to build your empire. Watch or listen now to discover how to use your posts to build personal relationships with your followers.   “It’s not about your looks or your age, it’s about the connection points you make with your audience.” - Bedros Keuilian   Here’s what you’ll discover:   8:46 - How to handle the social media backlash that comes with success. 11:43 - How to turn your social media audience into paying clients. 16:02 - Why a mentor can help you expand your entrepreneurial skill set. 18:35 - How to become a business-minded influencer on social media. 20:02 - How being vulnerable with your audience earns their trust .   “We’re living inauthentically if we spend 40 hours a week doing something we don’t love.” - Amanda Bucci

My first year, that year that I graduated college, I made like 50 grand, and then the next year I tripled that and the year after I tripled that. Blew up my YouTube channel from 6,000 to 100,000 in six months. All this is happening and you're what, 22, 23 years old at this time. Welcome to another episode of the Empire Podcast. My name is Badros Kulian, and this is an inside look. And today we have a very special guest, Amanda Bucci. Amanda, how are you? I'm doing good.

Thanks for having me. Thanks for coming out, kiddo. All right. So Amanda, you are what many would consider. consider an influencer, right, a social media influencer, and you have an online business. First and foremost, why don't you kind of break down how you became an influencer, how you got your following, and then how you converted that into a business. Yeah, good.

So I call myself like an accidental entrepreneur because before I started being an influencer, being on Instagram or YouTube or anything, I come from a small town in Rhode Island. So not a lot of people around me, you know, had online businesses, were entrepreneurs at all. People didn't watch YouTube. It just wasn't a thing. So when I first got started on Instagram, I just followed a couple people, and that's where I got my start. And I was terrified to do it. I was in college.

I was like 2021. People around me were kind of making fun of me. So I put my, I created a new Instagram just for fitness because I was falling in love with it. I absolutely loved at the gym. I was like obsessed with it. Just learning everything. Found a couple of people on YouTube that had info videos, and I was diving in hard. Loved it, but I was scared because I know I'm in college kid.

I was staying on Friday night, stuff like that. and people would make fun of me a little bit. So I created a new Instagram called Amanda Bucci Fit, which is the current one that I have now. And I had it on private for about a month because I was scared. Eventually, I started getting a little bit of validation from other people. And I was like, all right, I'm going to go all in. And then I opened it up to everybody.

And every single day, I would just post, post, post, anything that was helpful, anything that I was doing, anything that I was learning, food, memes, stuff like that. And then all of a sudden, it started to gain traction. This was in 2014 or so. And I was still in college. and I was doing bikini competitions. I have done eight bikini competitions.

And then I started to gain like a lot of traction. I had around 30,000 followers or so graduated nursing school, actually. So I went to URI for nursing. And I had every intention on still doing that again. Kind of didn't really know what entrepreneurship even was. I was lost, but I knew that I loved fitness. I knew that I loved being on my social media accounts. I was having a lot of people interested in what I was doing.

And I just kind of didn't know what I didn't know. So once I realized, oh, people do YouTube, I met someone named Dom Mazetti. Do you know who he is? The bro science guy. And I met him in real life, and his name is Mike. And he's like a normal person. And I was like, oh, my goodness.

Like, you do YouTube for a living. That's what you do. I was lost in it. So that was your first time that you got the taste of like, oh, my gosh, there's people who can just post stuff on the internet and make money. Yeah. Like, I became friends with his girlfriend at the time. And I went to their place.

And I was like, you have a beautiful place in Marina Del. Right? Like, all you do is make YouTube videos. And he was talking about a sponsorship deal you had with a company that was running ads on his video and I was like mind blown so something in me just decided okay I'm gonna go all in on this I moved from Rhode Island to California not necessarily for opportunity the move the move was technically in 2015 because I went there for a summer and then the summer of my junior year I waitress every single day I came to

LA from Rhode Island with like a hundred dollars in my pocket waitress every single day on the Venice boardwalk I rode my bike to work every single day oh how fun but it opened up just my mind to opportunity and as a small town girl, there wasn't really a whole lot of people that were opportunistic. And in LA, everybody is. So I moved there and then I knew I had to save up to move officially. So I graduated 2016, I moved. So I've been in LA for three years now and I was still waiting around for my nursing

to get the papers back to say, okay, you can take your nursing exam now and you can go be a nurse. So I was doing bikini competitions. I started my YouTube channel. I got my first sponsorship deal from a supplement company and I entered the bodybuilding. dot com spokesmodel search and I got involved in that and like everything was just shooting up and going in my going my way and by the time I got the nursing papers back I took the exam and I failed it and then I read this book called The One Thing by Gary Keller and it was literally speaking directly to me saying hey you're doing two things right now you need to focus on one and that was my calling to say you need to

focus on this thing so I went all in on YouTube the next year 2017 was my year of just five to six videos a week I was making money, fitness coaching. I got started doing fitness coaching. I made, you know, my first year, that year that I graduated college, I made like 50 grand just from fitness coaching. And then the next year I tripled that and the year after I tripled that by doing influencer stuff, blew up my YouTube channel from 6,000 to 100,000 and six months, like all influencer everything. And then by the end of, sorry, it was 2016, I found Lewis Howes. And he was talking about online business. And here I am sitting here. I have a couple of sponsorships. deals. I was making more money than I ever thought possible. But I was getting all these

questions from people like, are you going to keep doing YouTube until you're, you know, 100? And I was like, I don't know. I don't know. Why don't you tell our listeners and viewers, all this is happening and you're what, 22, 23 years old at this time, right? Because right now you're 24. As we're doing this interview, you're 24 years old. And so one big lesson that I'm already getting. And my job is to be the eyes and ears of the audience and then to kind of extract more stuff from you is, you saw what others were doing and then you would just jump into it. It's almost like you were jumping out of all these different airplanes

and building parachutes on the way down. I'm going to create an Instagram account. I'm afraid of what I'm going to post, so I'll keep it private for now, but you created the account and you had the intention. You saw that Don Mazzetti was doing YouTube. You created the YouTube channel. You started adding content.

You weren't really sure probably what content to add in the beginning. Am I right? Yeah, no. I knew that people were asking me questions on Instagram about fitness because that's what I was sharing about, right? So you only have a certain amount of caption space. So for me, I was just like, this is a better place to give educational videos. I didn't know anything about vlogging or growing on YouTube, but I knew that that was a better place to teach people things, essentially.

Yeah. That's an interesting way to look at it. So most people tend to overthink. Well, I want to be an influencer, but let me start overthinking all these different things. What am I going to influence about? What content am I going to post? How am I going to position myself, portray myself? You just kind of dove right in and you started to do.

What about you or what component is it in the human beings? behavior that goes, I'm just going to do it versus overthinking? Yeah, I know. I think that's a good question. And I did think about it quite a bit, but there was just something in me that I think people are motivated by different things. And me personally, I've come to realize I'm really motivated by the potential that I'm not fulfilling.

So I think what happened was I realized that my potential was here when I was in Rhode Island. Some small little thing was like, oh, my God, your potential's up here. And then all of a sudden, like, I kept realizing that it was bigger and bigger and bigger. And I had to, like, match it because that's what was motivating me. And I didn't realize that you could do all of these things. And I think people who follow people like me and you and are learning about online business feel like their potential is really high, but it's so far away that you have to kind of go backwards

and break it down and say, my potential is really high, but I don't have to reach that tomorrow. You can take years to reach it, and you are going to take years to reach it. It's going to take time. You know, it's funny that you say, talk about your potential, where you knew you were here, but your potentials up here,

because when we had Ed Milet out here, probably a month, month and a half ago on this same show. He goes, you know what? I know that one day I'm going to die, and I know that I'm going to see my creator. And when I do, he's going to say, hey, look, this is who you could have been, but you didn't become, right? Versus this is who you could have been and you became, or you came awfully close. And if you look at life that way, whether people believe in the creator or not, doesn't

necessarily matter. But at the end of the road, when we go away, how close do we come to our fullest potential? But you're right. It is scary to go, that potential. is so far away, we look at it as a staircase, and if I'm only on step two and it's a hundred stairs, that's pretty intimidating. And so what I'm hearing you say then is you break it down, work backwards, you said, break it down into chunks. Someone said, like flights a stairs. Like, if you're on flight zero and you're on the first floor, like get to, get to floor two. You don't have to

get to floor 10 tomorrow. Like, you're going to get tired and it's going to take a while. It's going to start sucking. Maybe your asthma is going to start acting up or whatever. But, you know, you can eventually get there if you keep going up the stairs. Yeah. And so with that mentality of as you were going one flight up after another, I'm sure you had some sticking points or setbacks or trolls or haters, whatever. How did you deal with these sticking points, setbacks, and trolls? Yeah, for me, it was definitely the internet people that had opinions because what I was doing was very personal. It wasn't necessarily like, here's my business, I'm a business owner, here's what I'm going to teach you. It was a lot of logging. It was a lot

of my personal prep experience from my own competitions that I was doing. I let people into my life. I was vlogging every single day for the most part. So because of that, I broke down the barrier of like, you know, just separating myself from my business. So people felt entitled and they kind of are if you have a comment section on a YouTube channel like they kind of are to have their opinion on my life, you know? So I've come to figure out how to really deal with those kinds of people and those kinds of things. And yes, there was a ton of sticking. There was a lot of times that I took things to heart that I let someone's comment about the way that I looked, what I was saying, how I was acting, their perception of me based on how their life has lived and how what their experiences are, they project that onto people, right? Like we all do.

That's what we do as humans. Everyone's looking at the world through the filters that they're looking at. Yeah. And then they're going to project that on you and what you're doing. So when they did that, how do you deal with a setback to come back the next day and still pump out content? Yeah. So there's a couple of different things that I realized with this and there's like a couple of steps. that I had to go through and experience to really get to the place of it's okay.

Number one, talk to them, defend yourself. This is not something you shouldn't do. Spend hours writing paragraphs back and forth and trying to get this person on your side. It's not going to work. Like that person is probably just so hurt inside that it's really triggering them in some sort of way. It's making them feel. It's projecting something back onto them, right? So you trying to do that, it might work, but it's so much energy.

Like, how much energy do you really have in one day? And you're giving your energy to that one person and not to creating content for hundreds of thousands of people. So that's number one. Number two is Block Delete, which is something that you can do. I think that you can do it, especially if it's really rude, if it's ignorant, if it's something that's just bringing your pages energy down and you don't really want it to exist on there. People do have the right to comment whatever they want. But if it's something that's just really yucky, get it off there. That's what I say.

And if it's something that is still kind of constructive, but you can tell, you can tell. At this point, you can kind of tell like, okay, you're projecting something and this is your, you know, victim mindset projecting onto my content kind of thing. Right now, I kind of, if it's something that I really feel like I want to communicate with that person, I say, I'm sending you love. Thank you for your opinion. It is appreciated always, but I'm sending you love. Like, this is not the way that I'm perceiving this, and I'm sorry that you perceive it that way. So you really have to take a lot of, a lot of troll comments and a lot of mean things to get to that level. It's tough.

Sure. And so with that said, then you obviously went from sharing your life as you were getting, doing contest prep, and you're posting a lot about your life and vlogging in videos on Instagram to, hey, I think there's a way to make money here, especially when you discovered Lewis House. Yeah. And so how did you make that transition to take the people who are following you who have now become fans and advocates and get them to give you money for a service? Right. So yeah, sustainability was my big question in my mind when I was doing YouTube videos and a lot of my money that I was making. About half of it was coming from consistent content, sponsorships that had commissions. So because I was just posting consistently, like every single day, here's my protein powder that I use. It was easy to share everything that I was using. So about half of my income came from that. The other half came from fitness coaching, which I didn't know how to scale that business. So I was starting to resent it because I didn't know how to scale it. So I actually stopped it. So by the end of the year, that's the only thing I really had was YouTube and I felt like it wasn't going to be sustainable for me. So I met Lewis, I joined his mastermind right away.

I've never invested in my business ever. Like I kept everything to myself, never hired a team, never invested into a mastermind, never invested into a business. And because of that investment, the first weekend, I was just like completely mind blown about online business. I was like, holy crap, there's email list that I don't have and there's funnels and there's ads and there's products that I can create and courses that I can make and like, higher level coaching that I can do and my wheels were just spinning and I was like this is the

sustainability that I was looking for. I can create something. I already have the people to give it to give to it that are essentially just sitting there waiting for me to create something amazing for them. And I ended up creating two different things. One of them was a high level 90 day coaching program and then one of them was a certification program for fitness coaches to learn exactly how to coach and apply the real life information. So I spent the last year building those two things and I've hired a team. I invested so much back into my business. with building the team and making sure that the products are amazing for the people that are receiving them. And I have this vision for myself now that I used to see the little potential blocks go up and up one by one.

And now I've seen them go up by like hundreds. Yeah. So I can see the future and it's so much higher now. So I finally have a vision for myself that's actually long term, not just what am I doing next month. Okay. Then as a empire builder, we all must have vision. Like I know I want 2,500 Fit Body Boot Camp locations worldwide by 2023. And when we do that, we'll impact 10 million lives every morning. Like that turns me on. I'm a personal trainer still.

I'm a coach. And that's the impact I want to live. And so what is your empire vision? What do you see and when do you see it happening? Yeah, no, I love that. So I think you just inspired me to create those really specific numbers because I'm not there yet. Because, you know, my businesses that I created are about a year old now. Aside from my audience and all of that stuff, like the actual businesses are about a year old.

but I do see so much potential for them. So I guess all in all, the empire that I want to build is something that allows people to make a living, doing what they love, being as authentically them as humanly possible. That's huge. Yeah, which is something I'm really passionate about, just the authenticity of business, not something that they feel like they have to do because we're living in authentically if we're in doing spending 40 hours a week doing something that we don't love. So step number one is obviously to get out of that thing if you don't love it. And step number two is to create something that allows you to thrive in who you are and actually hones in on your strengths. And step number three is beyond that, right? So that's kind of the empire that I want to build.

And obviously, I need to meet people where they're at. So there's not a lot of people that can finally feel that level of actualization of here's me being fully authentic. That takes so much time, right? It takes a lot of personal growth. It takes a lot of mentors, takes a lot of coaching, workshops, all of that stuff. So I want entry-level products, mid-level products, and higher-level products to be able to serve all those people at different levels. So this is really giving me a lot of great insight. So you're 24 years old.

And again, I'm putting myself in the viewers and listeners' shoes. And she's 24 and her business is only a year old. And she found Lewis's house and joined his mastermind. Now, I should tell you the level of connections there because Lewis spoke at my event two years before that. And we're standing in the back of the room after he's done speaking and the next presenters up. And I'm like, Lewis, you got to start a mastermind. Like, why do you not have a mastermind? And then you spoke at his and that's how I met you.

Right. I helped him start his mastermind. That's crazy. Took him through the whole process of how I do my mastermind. And he starts his, you joined that mastermind. And then here we are today on the show. Yeah, that's my phone. I mean, look at the impact that we're making there.

But what makes a, at the time, I guess, is what, 23-year-old, say, I'm going to hire a mentor. It was truthfully the fact that I had already done everything that I knew how to do. So I knew how to build an audience. I had 200,000 YouTube subscribers, about 3,400,000 Instagram followers. And I was seeing all of my peers do, you know, essentially like create e-books, do fitness coaching, try to find sponsorships, get more money from the sponsorships. And it was really like an employee mindset in a way. And I knew that there was more out there, but I didn't know what I didn't know.

Every single time I created something new, I figured out that new thing, whether it was me finding out what YouTube was or me finding out what masterminds were. I knew that someone else had the information that I really needed. And I knew that I had to go be curious and experience what that person had to offer so I can figure out what's my next big breakthrough. Gotcha. And with Lewis's first weekend, that January first weekend, it was worth it to me that one day, like the first day. So instead of trying to spend more time, energy, and effort figuring it out, you just went to a coach who can get together like-minded people. Right.

And go, hey, guys, here's how we're doing it. Right. A tremendous value in that. And actually, that's what you do. You do fitness coaching. Someone can probably go online and look at different diet programs, workout programs. try different things to figure it out because well I don't want to waste my money I don't want to pay so much but how much more time life energy stress frustration did

you waste rather than finding Amanda and saying hey look I want you to coach me in my health and my nutrition right right where that's concerned so really we always stress about mentoring like to build an empire you've got to always have mentors and I'm 16 years into being an entrepreneur now and I right now currently I have Joe Weldon Joe Polish and Craig Valentine as people that I pay who mentor me in three different areas of of my of my business. And most people think that,

am I going to reach a point where I'm done working with a mentor? And so what is your next? Some of the best people work with mentors. Like Michael Jordan, he has a mentor and some of like the top people that always have people who can,

even if they're not above them, like they have a skill that they can help you with that you don't have to think about, right? Sure. You don't want to have to hodgepodge your way through life. And then you have a different perception of what your life and what you're doing is than someone else.

an outside eye, that's always going to be true forever. Yeah, so much value in having outside eyes because, again, we're looking at our life at our business through the glasses, the filters that we have on. Well, you can only see so much of those filters. If I say, Amanda, come take a look at my life and my business through your outside eyes, you might see an opportunity or a bottleneck that I just have missed. Yeah, for sure. And so that's a big thing.

So moving on here, someone who says, well, I want to start using Instagram or YouTube vlogging to build a business I want to become an influencer but specifically with the idea of building a business what would be their first two to three steps yeah so I would definitely number one if you're already a trainer you're already someone that has a skill that is perfect you just have to hone in on who you want to talk to because there's so many different people that you can talk to you especially as a fitness person and you don't want to think about your social media account as just the the person that's talking to everybody because then you're going to talk to nobody

there's hundreds of millions of Instagram posts and YouTube videos that go out every minute. So you want to separate yourself somehow. So you want to make sure that whoever does find you, you want to be specific to who you want to find you, right? So you have to create content that's going to help a really specific person. Maybe someone that's not just a demographic. I don't really like to think of niching as just a demo. I like to think of it as where are they at in their life? What kind of person are they?

So for you personally, it's not necessarily an age or a gender demo. It's like I'm stuck because I've tried a million things and I don't know where to go next. So it's like a where are they at in their current life situation type of person. So you want to think about that. What are their biggest pain points? What are their biggest struggles? How can you help them? I teach my students how to do content brain dump.

So think about different kinds of content that are going to do well on those social platforms, right? Give an example. So a couple of different things you can do. Videos, teaching moments, social proof, personal stuff, anything that's personal because humans buy humans, not necessarily just products. They buy, especially if you're on social media, you want to be social and you want to let people know who you are. And that's how I created so much of my success

because I let people into who I truly am authentically. Most people are going to tell me, hey, that's too difficult. How much of my personal life do I share? And when I share that, I'm afraid of the criticism and the feedback. How much do they share? First of all, I'm going to ask that question. How much do they share, or would you recommend they share of their personal life? Good question.

So I don't think you have to sit here and tell. your biggest, deepest, darkest secrets, what's the last lie you've told to someone important to you? Like, things like that. I think that that will come with time if you want to do that and if that makes sense for you in your business. But it does make sense for your business to show personal things about you, whether it's your favorite food, your favorite music, maybe you're just quickly out to dinner with like your husband or wife and you're like, hi, we're out to dinner or whatever. It doesn't have to be you videoing your entire life. You're just taking little snapshots of what you are doing as a human. So if you show me that you're drinking coffee and

I like coffee, we're going to connect because coffee connects people. But just those little things will connect you to someone. And I can't even tell you the amount of people that will DM me, what's the goal of social media? You want people to talk to you and get in your DM. What if someone DMs you because they love that song that you just screenshot it on your Spotify? Right.

And then you start a conversation with them. Like how can you get people to start conversations? It's not always just necessarily, hey, tell me about your biggest struggle in fitness. It could just be, hey, do you like unicorns too? Like, I think magic is cool, like weird things that you wouldn't even think about. So it doesn't necessarily have to be, you know, your deepest, darkest secrets. For me personally, I remember when I did tell one of my secrets on social media for the first time, and it was when I had a binge eating experience.

And it was after one of my competitions. And people had already been following me. They saw me prep. I finished. And I was going through this kind of alone on an island, I would say, where no one really knew. I was going into my cabinets and eating whatever was there. I had an entire jar of cookie butter one time, like all of these things. things. And I thought I was the only person that ever experienced that. And then I remember I was like,

I'm going to just tell Instagram and like write a caption about it, but I had already kind of overcome it. So I would say if it's something you're currently going through emotionally, don't talk about it as your business owner, I guess, self, until you're kind of on the upswing. Because you don't necessarily want to have your followers and your audience feel sympathy for you. You want them to see you as someone who overcome struggles. Because that's what you do as a leader, right? Right? So as a leader. The hero's journey, right?

Yeah, for sure. So overcoming the struggle is something that people can be inspired by. And maybe you're overcoming the struggle internally right now. You don't want to necessarily share it just yet because it doesn't make sense for your business. So it makes sense for your business to share something that you have overcome because it inspires people. Struggle is connection. So I experience binge eating, but maybe someone else is experiencing anxiety or depression and

they can connect with me because I'm struggling and I'm not perfect. Yeah. Wow, that's a really important thing. So what, how did you position that? Because someone's going to say, well, I want to share about the time that I got abused or raped, molested, binge eating, anorexia, anxiety, stress, whatever. How do you position that? Do you go, hey, guys, so after my show, I just started to binge eat and I haven't stopped for four weeks and I finally stopped. What are you saying to caption? Yeah, so I think, I know, I could probably go back and find the caption, but I think something along the lines of I've been struggling,

I wanted to share this with you guys. I felt like I wasn't being transparent because I feel like I tell you guys everything. And this is what I've been experiencing. And what I learned is blah, blah, blah. And then I think I might have said, has anyone ever experienced this or something along those lines?

And I started just having like real conversations in the comment section. I responded to every single comment until I had about 70,000 followers. But I don't know. Connection to me is the most important thing. Connection and trust building, especially on social media.

So for me, it helped my brand create a safe space for people. So people feel safe going into my comment section and I say, what's your biggest struggle? And they feel safe being there because they'll see me communicate back. They'll see other people share. And it just allows them to open up and feel comfortable with me because I allowed that space to happen. Like I was holding space for them by sharing my own story. Yeah. So it was really like a here's what I learned moment. Yeah. And so I noticed what you kind of broke down and what the caption was, hey, has anyone else experienced this? This is what I was struggling through and these are the lessons. And I noticed because I do follow you that every single

one of your posts, there's takeaways. Sometimes you actually number them. I love that. One, do this, two, do that, three, do this. People love numbers. People love numbers, right? We love lists. And so one of the big lessons, whether you're sharing a business breakthrough, a personal breakthrough, an epiphany, what is the lesson that the reader, viewer, viewer, watcher is going to get out of it is what I'm really hearing you say, right? Yeah. So it's actually, it could be really important for you as a business owner to come up with what your top five lessons that you want your audience to walk away with. And then you can always create content surrounding those lessons. So maybe it's not the same exact thing, but for me, it's authenticity. So maybe I have 10 different stories that I share

that always come back to authenticity. Maybe I have 10 different stories that I share that always come back to health, 10 different, like all of these different types of teaching moments. And this is how you create millions of pieces of content that never get old, because number one, you can recycle them. And number two, they can always lead into a message. And then there's different types of experiences and things that you can teach about that will send that message, essentially. And so I'm going to ask a last and final question before we wrap up here. Yeah, but Amanda, you're young, you started the game early, you're ahead of the curve. What about me? I'm in my 30s. I'm in my 40s. I'm in my 50s. And I want to be an influencer

and build an online business. Is this still possible? Yeah. No, I love that question. And I think it's so important because I've gotten a lot of, I guess, flack from my audience and people, you know, telling me when I first got started teaching people how to grow Instagram and stuff like that, they would say, well, you're young and pretty, so that's all you got. Like, you're, that's easy for you. Like, you have a body, fitness, blah, blah, blah. And I have seen so many of my clients who are just getting started. Some of them are older.

Some of them are younger. Some of them, you know, aren't the most shredded people in the world. But guess what? Connection and trust trump everything. They trump aesthetics. So if you can get people to connect with you, to trust you, and to learn from you, it doesn't have to be about your body. It doesn't have to be about what you look like.

It doesn't have to be about your age. There's a ton of people out there. Like, think of Jordan Syatt. He doesn't use his body at all to promote his fitness business, but he has one of the most engaged followings on social media. He has one of the most amazing businesses out there, especially for fitness, awesome YouTube channels, constantly turning out content,

and it has nothing to do with what he looks like. Your mind is going to connect with people so much more than just what you look like. And, yeah, Instagram is a visual platform, but just come up with different, more creative ways to be visually appealing, like for this podcast. for example, you post a couple times a week, just a little video clip of just a conversation.

It's not necessarily about what we look like right now, but it's about what we're saying, and you're creating a visual experience by having words on the screen, making it look nice over here, all of those kinds of things. So all those things matter, obviously, as we're putting out content. It's not about how we look or our age,

is what I'm hearing you say, but the connection points we make. I like coffee, you like coffee. I like this music. Oh my gosh, you likes that music. And each point of connection builds deeper relationship. And Craig and I call that building the no like and trust factor. The more you know me like me, trust me, the more likely you are to do business with me and repeat that

business experience. And that was a big takeaway here. So for our audience, if our audience wants to reach out to you, connect with you, learn more from you or about you, where did they go? So you can definitely find me on Instagram. That's where I'm all the time. You can send me a DM and say, Beidreau sent me because I'll totally respond back to you if you say that. And then you can also go to Bucci Radio, which is my podcast. And we're going to be interviewing you next for that. Awesome. Thank you so much for joining. us for another amazing episode of the Empire podcast. Now, the greatest compliment that you can give to us is liking, loving, and sharing this episode with all of your friends. So please go to iTunes and

give us a five-star rating and then share it online and social media with everyone that you know, and make sure to tag us because we love hearing from Empire listeners. And if you own a business that's doing half a million dollars or more in annual revenues, and you know it's got massive potential, and you like myself and Craig Ballantyneying to help you scale it by 5x, 10x, and 20x in the shortest amount of time possible, then you might be a great candidate for the Empire Mastermind Program that we have. To learn more about the Empire Mastermind Program, go to bedroskulian.com forward slash empire.