Bedros Keuilian Podcast Show - Athlete Entrepreneur - 162

Episode Date: September 1, 2020

What the most successful entrepreneurs and leaders do to constantly keep improving over time.   How can you keep getting better?     "Optimize on every level from the physical, to spiritual, to mental and when you do you’ll be  the high performer in whatever category of life you want to be " - Bedros Keuilian  

Optimize on every level. And when you do, from physical to spiritual to mental to nutritional to supplement, you optimize on every level, you will be the high performer in whatever category of life you want to be. Athletics, war, entrepreneurship, or parenthood. Hey, welcome to another Empire show. My name is Bedrosk Kulian. I think by this point you know who I am. But in case you are new to the show.

I'm the founder and CEO, Fit Body Boot Camp, author of the Wall Street Journal bestseller and Amazon bestseller, Man Up, and it is definitely a book for women as well. And a dude that owns seven corporations and gets to mentor hundreds and hundreds of really awesome people from Super Bowl winning NFL athletes to Navy SEALs to thought leaders and some of the greatest entrepreneurs on the planet. So I'm a pretty lucky dude. I'm also an immigrant to this country. And if you're wondering why I'm sharing all this with you is because I stopped and I had this moment earlier this week. And the moment was, how does a immigrant kid from a communist country who didn't speak English,

come to the United States and make it, right? And if you're listening to this on iTunes or whatever, I'm using the air quotes, make it. You know, when I say make it, I don't just look at making it as money. I'm very blessed to be able to make a lot of money. Very blessed to be able to do a lot of good with my money. For over a decade now, we've been sponsoring and supporting Striner's Children's Hospital, donated over seven figures to Striner's. Just last year alone, a quarter million dollars to Toys for Tots.

And every year we donate to Toys for Tots as well. We don't even actually donate the money. We go to Target, lock Target down right before Christmas here in town, and we buy six figures worth of toys for the local Toys for Tots. And then, of course, Compassion International. We've got 90-some-odd kids, 97 specifically kids adopted through Compassion International. But to me, success or making it as more than money, it's using the money to be able to help the charities, the causes, the church that you believe in.

making it or being successful is being able to spend time with your family without having to to be wondering in the back of your brain, dude, what's happening with my business? How am I going to financially make it? Because I remember there was a time when I was spending time with my family, I felt like I needed to be at work working. And when I was at work, I felt the guilt of being with my family, right? Like, I ought to be with them. My kids are growing up.

Their face is changing. Their facial structure would change. I'd go to a workshop or an event and I'd come back from three or four day business trip and my close face would change and now I get to buy back so much of my time. And so, you know, when I say an immigrant kid from a communist country who didn't speak English and really lived out of section eight housing and ate out of dumpsters, like I've made it and I am humbly going to work my ass off like today is only day one that I made it and tomorrow will also be day one that I made it because I'll never take this for granted because I know

what it is to live in a third world country and what it is to live under communist regime. But I was thinking about how fortunate, how blessed I am. And I would just like, what the hell happened? Like the odds are supposed to be stacked against me. Like let's talk about this. It's just you and me here. The odds are supposed to be stacked against me. For one, I'm not even supposed to have made it to this country.

My dad escaped. We escaped and came to the United States. he risked his life. Because in Russia, in Armenia, they would have just whacked him if they knew that he was escaping to come to the United States, right? Especially in 1980 when I was six years old. The United States was the enemy of the communist country, Russia, the Soviet Union. And so that, we defied those odds.

We defied the odds of living through Section 8 housing and welfare and didn't speak English and being told to leave this effing country and go back to your own effing country. And you don't belong here. all these American jobs and, look, man, I went to three different elementary schools, two junior high schools, and I'll tell you where this is all going. Like, the odds were stacked against me, but at some point, there was a couple of things, like significant life events, and that's what I want to talk to you about for a moment,

is there was a few significant life events that happened that changed the trajectory of my life. And really the topic of this episode is about optimizing different areas of your life. to get the most out of everything you got. Genetically, I'm supposed to be a fat kid. But as I stand in front of you, I'm 225 pounds, six foot tall, and I've got abs and it feels good. But I'm genetically a fat kid, man.

I grew up eating fat food. Everyone in my family was overweight. I didn't go to college. Like 32 days into college, I dropped out. It wasn't for me. I barely made it out of high school. What even made me think I'd make it through college? You know, so those odds were stacked against me.

Mrs. Boyer in 11th grade slammed me against the wall. And she's like, you got to go to the Marine Corps when you graduate high school. They're the only ones who can set you straight. So aye, I, I, Mrs. Boyer. I graduated high school, barely. And, well, guess what? I went to the Marine Corps recruiting station in 1994. And they're like, dude, you got flat feet.

We can't take dudes with flat feet. he got flat feet my buddy who went with me his bMI was over right my bMI body mass index was fine i had flat feet and they didn't take me my buddy who was overweight and he was just overweight because he was short and his body mass index was off they gave him like 12 weeks of b12 shots he dropped weight he worked out harder and ate cleaner and you know he was able to go and i wasn't able to go to the marine course now i'm stuck thinking, well, what the fuck? Mrs. Boyer, who I thought gave me sound advice that she was slamming me against the wall in 11th grade because I got out of hand in her class and she was pissed off and I don't blame her. Says, I should have gone to college or I should have gone to

the Marine Corps and well, Marine Corps didn't take me. So off to college I went. 30 some odd days in, 32 days in, I realized that wasn't for me either. So that was one of my significant life events. right realizing that you know my path to the military wasn't going to happen another significant life event was you know hearing my sister come back from work when I was younger and complaining about her boss see she worked at a pizzeria if you ever read my book man up you know the story and this story just still pulls in my heart man but um my my sister worked at a pizzeria she was a a waitress at a shitty little pizzeria in Santa Ana, California. And the owner of the place would periodically drink out of her cup that she had back there

to make sure that it was water and it wasn't like Sprite or seven up. And, you know, she would come home crying to my dad in an Armenian, she would say, you know, I don't want to work there. I don't want to work for this guy. He's drinking out of my cup. And then I got to drink out of it. And I just feel like this is just so gross. I don't want to be in these conditions.

And I remember hearing my sister crying, and I went up to her and I was probably at this point, nine or 10 years old, and I said, hey, one day I'm gonna be so rich that you don't have to work. Here's a crazy thing about that significant life event. It stuck with me. And today my sister works for me from home,

off of her laptop, and does customer support for my courses. And so, you know, we still text about that. Every couple of years, she'll send me a text. Like, hey, remember that thing you said to me? me at nine years old, like, thank you. I'm living it. And I'm living the life, you know, and to me that's an amazing thing. But again, the odds were supposed to be stacked against me. And so, you know, if you follow the Empire show, you follow me on social media, you read my book. We talk about having a daily routine, man. If you're going to be an entrepreneur,

you got to have a daily routine that's strong. You got to, like, dominate your mornings. You got to go to bed at the right time in the evenings. You got to make sure you get your sleep, right? You got to get that consistent number of sleep. You can't. You can't. hit that fucking snooze button. You got to wake up and start stacking your wins. And you know, you can go to my morning routine.com where you could see pretty much every successful person's morning routine. It's an awesome website. Mine's on there. You'll find celebrities to athletes to goofballs like me. And you get to see people's morning routines. And soon you get to see a pattern in those routines. I do believe that success leaves clues. And one of the clues you'll see

is like these guys and gals wake up with definitive purpose. Like this little notepad in front of me, if you're watching this on YouTube, this little notepad in front of me and my iPhone notes are full of daily notes, things I'm going to dominate today. And these notes were made the day before, before I went to bed, right? And so I don't want to harp on routine. We've done enough episodes on setting your morning routines and daily routines. And what about habits, right?

What about the people that you surround yourself with? What about your belief systems? What about the books that you read and the mentors that you have? We've talked about all that stuff. And to me, I believe that if you're an entrepreneur, you have to treat yourself as like an athlete. Like you're no different than an athlete. Could you imagine an athlete who didn't get his sleep?

Could you imagine an athlete who needs to be fast and explosive and injury resistant? But he doesn't work out. And he eats at McDonald's. And he over-consumed sugar. and he skips meals and he dutch drugs how is that athlete ever going to make it like right here on this podium on the empire stage right here we had tim grover Michael Jordan's trainer Kobe Bryant's trainer Duane Wade's trainer and he talks about their relentless work ethic

in fact here's a shout out to Tim's book relentless you guys should go get it in fact do me a favor let's give tim some love take a screenshot of this whether it's you're listening to it on your iPhone on your on iTunes or Spotify or Stitcher or you're watching it on YouTube take a screenshot of this and um you know put it in your stories and tag me and tim grover and hashtag relentless let's give him some love he's such an awesome dude but he was the trainer of like the top athletes in the world and he talks about right here on this stage, he talked about what a hardcore specific routine they had. There were the first ones on the court to train. There were the last ones off the court. You know, he talks about how Kobe Bryant would be like, hey, he'd call him up. Hey, Tim,

I want to come in earlier. He's like, well, our training session is at 5 a.m. You want to come in earlier? Yeah, he want to get in there at 4 a.m. Like the guy would start training at 4 a.m. to make his body injury proof. And you would never expect an athlete to not go to practice, to not lift, to not train, to not eat right, to not take his supplements, to not get asleep, to not keep a positive mental attitude, to not have great habits, right? Yet I see entrepreneurs who want to be the athletes of making money. Look, athletes do what? They stack points. That's what athletes do. They stack points. And the more points they can stack. for their team, the more money they make.

Guess what entrepreneurs do? We're athletes. We stack points. The points that we stack is money. We stack money. Period. They stack points and trade it out for money. The better they can stack their points as athletes,

the more money they can make. Well, the more money we can stack, which means the more value that we deliver, the better that we can solve a problem that people have, the more money we will make. But the end result is we are both athletes. Yet I see entrepreneurs, business people, new and old, into the game. I know dudes, and I'm not going to mention any names, I would never do that.

Like, as humans, I love them dearly. But I know dudes that have gone up to making 50, 60 million, and then lost it all. Now, they'll give me the excuse of, and then this happened, the housing market crash. the stock market crash, the coronavirus. But with my outside eyes, as I look into their lives, follow them on social media because they're friends, I see that, well, maybe just maybe, they weren't living a life designed with routine.

They didn't have habits that supported success. They didn't live with core values that produced the outcome of winning. right like anyone can market and run a really good Facebook ad campaign Google ad campaign send it to a landing page where you get conversions and you can run that motherfucker to 50 million dollars and you're like B I would love to do like 50,000 dollars believe you me if you can get a campaign that makes $5,000 in profit you just scale it you find more customers and you drive more traffic and the $5,000 in profit becomes $50,000.

And then 5 million and then 50 million. Then it's just a matter of do you have the infrastructure to support it, to support people, the warehouse to ship out the product, et cetera. But something inevitably will happen in that person's life. Maybe it's a vice, alcohol, drugs, infidelity, overeating, pornography, that takes their eye off the target because, man, I'm making 20, 30, 40, 50 million dollars now. I'm a baller. Could you imagine an athlete that says,

I've won two, three championships, I'm good. I don't need to practice anymore. I don't need to show up early anymore. I don't need to bleed anymore. That motherfucker's not going to win a championship next year, and that owner of that team is not going to cut them that fat check. Their body is not going to become bulletproof

if they don't train like they used to. Right? We know that complacency can. kills. And that's what happens. Athletes have more discipline at the highest level than entrepreneurs. If you want me to be blatantly honest with you, guys, athletes have more and greater discipline at the highest level than entrepreneurs do at the highest level. I don't know why that is. Maybe a great psychologist or therapist can reach out to me and tell me the psychology behind it, but I can tell you that optimizing your day, your night, your mornings, your habits, your skill sets, optimizing your

team. What is optimizing team? Optimizing means making better, right? An athlete optimizes their hand-eye coordination. They shoot so many times that their hand-eye coordination improves. They optimize their body by constantly feeding at fuel and working out like B, and letting it recover. And the more we optimize our brain, the more we optimize our marketing mind, the more we optimize our sales skills, the more we optimize our people skills,

the more we optimize our leadership skills, the more we optimize our problem-solving skills, the more money we will make. Now let's go back to the athlete again. The moment that athlete who was hell bent on optimizing everything, his sleep, his nutrition, his training, his practices, The moment he stops optimizing, training, eating, sleeping the way he was, the body begins to atrophy and he begins to lose the skills that made him the monies.

Now let's go back to that entrepreneur. We know that the marketing landscape continues to change, social media continues to change, email marketing continues to change, text marketing continues to change, influencer marketing continues to change live events were happening now they're not because of the COVID virus and so if the marketing platform continues to change and you don't evolve adapt and constantly train towards optimizing how you're going to make any money and that's where we see businesses erode because complacency sets in and so one of the things I want to talk to you about and we've already talked about like I said We talked about routines and habits and the books that you should read and you're probably rereading those pain books over and over again like I've asked you to and that's great.

And we've talked about having mentors and it's good to have mentors like keep getting mentors and we talked about sleeping at the same time, waking up at the same time, getting your workouts in like really bringing the fucking thunder during your workouts, right? We talked about the mindset, the conversation that takes place in your head. There's something like 47,000 thoughts that you have every single day. 90% of those thoughts are the same thoughts over and over again. That's crazy. And the majority of those thoughts are negative. Most people have negative self-talk. So what is the conversation in your head?

How's that impacting your mindset? Your self-esteem, your confidence, right? What about the people that you surround yourself with? How are you optimizing your social circles? Are you firing the toxic people? Are you editing the relationship with negative people? And are you bringing in people closer to you who are good for you? That's optimization.

And we've talked about that. But the one thing I probably haven't talked about, and I've been getting a lot of emails about, and actually I got two more DMs about that today, was, well, be great, you do all that. You work out, the habits, the routines, we get it. you don't hit the snooze button. But we want to know what you take. We want to know what you take. So I'm going to tell you about all the different supplements and drugs that I take.

I'm going to be an open book about it. And I'm going to fill you in. Because I believe that every entrepreneur should treat themselves, their body, like an athlete. And you don't think athletes take supplements? You don't think athletes take drugs? You don't think their doctors prescribe them drugs? Drugs that are going to make them better? And by the way, to that point, there's a really good book out there called,

it's an older book called Dr. Feel Good. Dr. Field Good. And I forget the doctor's name, but he was this doctor who made this really cool concoction, and he would inject President Kennedy with this concoction of testosterone and, like, amphetamine, Not like the amphetamines like a crackhead would use somewhere. Like amphetamines like Adderall.

Think Adderall. Right, Adderall is amphetamines. And he would do that because he wanted Kennedy. Well, actually Kennedy and his cabinet wanted him to be sharp. So they recruited this doctor and they said, keep him sharp. And this is when when President Kennedy was meeting with the Soviet, the communist president. Right? and remember we were having this like potential war like the shit was about to pop off missiles were about to fly

like if you go back into the 60s and you remember in the 60s like people were building bunkers because they were afraid of the communist lobbying missiles into the united states and vice versa and so i share this with you because they would play games like they would they would meet up the president of both countries Kennedy and i think who was it uh it was corbachev not corbachev brezenev maybe no Brezhnev was during my time when I lived there in the Soviet Union. I'll think of it. But when the two presidents would meet up with their cabinets, they played this game of one's running a few hours late and then the other one's running a few hours late.

And the idea was to fatigue the other guy, right? That happens in sports all the time. Like any kind of mental edge you can get you want to get. And at the highest level of like the thing that was going to break world peace, these guys were trying to fatigue each other so that when they started to negotiate, The one had the mental edge over the other. Think about what happens in the FBI when someone's getting interrogated by the FBI You don't think the FBI will begin to Manipulate your sleep habits? Maybe keep you a little thirsty keep you a little hungry not let you use the bathroom

Increase the temperature in the interrogation room You don't think that happens? And it could be the FBI the CIA Right my point is they use any kind of tactical advantage they can to get you to break to confess to the crime that you've done or if it's negotiation any kind of tactical advantage to suspend disbelief one of my mentors years ago his name is dan kennedy he talked about suspending disbelief dan kennedy he uh freaking legend man by the way like if there's any books you ought to read about marketing read the entire line of no BS books B.S. on copywriting, no BS marketing, no BS marketing to the affluent, no BS sales strategies.

Those are all Dan Kennedy's book. And Dan Kennedy, one of greatest copyrighters on the planet, him, Gary Halbert, but Dan Kennedy would have these three-day events. And at the end of the event, he would pitch a high-level coaching program. And me and Craig, Craig Ballanty, we'd go to some of these events. You learn so much. You get to network with so many people. And the days that he was going to pitch, like usually on the second day, he would pitch at the end of the day. But man, he would send us out for dinner. Like basically, the seminar would start at 8 a.m. And all these speakers would come up. You know, he'd speak all throughout the day, of course. And then by about 6 p.m., all, you guys can all go on a break, on a lunch break, but come back at

8 o'clock. Then he'd speak from 8 p.m. to about 11 p.m. And by this point, your brain's throbbing, man. You've been sitting in those chairs since 8 a.m. You've been learning. You've been taking notes. You had all these aha moments. You're like, fuck. There's a lot on you to do in my business.

That's when you realize that everything you've done is just the tip of the iceberg. And there's so much more to do. And you're excited, but you're, excuse me, you're excited, but you're fatigued. Right. And now imagine you're on the second day of this, of a three-day event. And so, and I don't think there's anything malicious about this. He's just using, obviously, the best strategies he can to increase conversions. But at the end of second day, when people come back from their dinners, 8 p.m. or so, old Dan

Kennedy starts teaching. And he's teaching, and it's now 10 o'clock, 11 o'clock, 11.30 p.m., everyone's tired, and that's when he pitches his big high-level coaching program. And have you ever noticed that when you're sitting in front of the couch late at night? one, two in the morning, that's when they're running those infomercials on the body abdominalizer or the ginsu knife or the fucking duct tape where you can cut a boat in half and then duct tape the motherfucker. It's laughing back there.

Ed, you ever buy any of those duct tapes? Let me tell you, I not only bought the duct tape, dude, I bought the upsell from it where you spray the motherfucker and the boat, you know, it was like glued back together. And you've seen that commercial, guys, where the dude cuts the goddamn boat in half tapes it together and then he's out of fucking lake with a fucking engine you know hauling ass

and this thing's not leaking right I'm like motherfucker I gotta buy this thing now listen at 2 in the afternoon if I saw that infomercial I would not buy that tape but at 1 in the morning see one in the morning

Bedros when that when I've suspended disbelief when I'm a little fatigued when my willpower is down when my decision making is not at its best At one in the morning, I'm like, that, that's a fucking fine product to have.

I think every household should have one. And so much so that when you call that 800 number and they're like, hey, would you also like the spray? I'm like, you guys have a spray? They're like, we have a spray. I'm like, God damn it, send me the spray too. I took the upsell. And then I took the second upsell, Ed, which is, would you like rushed delivery?

I'm like, yes, I might be cutting a boat in half tomorrow and I'm going to need the fucking rush delivery today for that reason. So yes, rush that fucking thing over to me. So I share this with you guys because your belief system is suspended when you're fatigued, when you're tired, your rational thinking, your logical mind. You go into that primal thinking of fear. And when someone says, hey, look, if you don't sign up for this coaching program right now, you might end up being broke and the competition is going to eat up your lunch.

You're like, oh, fuck, I better sign up for this thing. Nothing wrong with that, man. I've signed up for plenty of coaching programs with Dan, right? I bought plenty of shit when I was younger and stayed awake late at night. I bought plenty of shit from infomercials. My point is, you see those things late at night because you are fatigued. They want to suspend disbelief because it's easier for them to make the sale. See, I'm telling you how this works.

I've written plenty of copy, some of the scripts that you've seen on those freaking infomercials. I've written some of those copies. And I know for a fact that they make more money when they show the infomercials later at night when you're fatigued and tired because you're going to make that impulsive decision easier. So I share all this with you because as an athlete, the person that's got the most mental edge late at night is going to win. same with an entrepreneur people ask me dude you travel from state to state to city to city i'm going to poke fun at our VP here at fit body boot camp at bryce for a moment he and i will run these elite trainings for our franchise owners all across the country and before we were you know obviously before covid we would even go into other countries where we have fit

body boot camp locations where right now we can't travel into other countries but we're running it in the united states We go to different regions across the country, Fit Body Boot Camp, myself, Bryce and Barrett, who's one of our head guys who teaches the coaches at Fit Body Boot Camp location. So I teach you. It's a three-day event regionally for franchise owners, our franchise owners from those different parts of the country. And I pour into them about leadership and business structure for the owners. And then Bryce talks to their facility leaders, their actual gym leaders about how to run the gym most efficiently. And then, of course, Barrett spends that third day talking to them about talking to their coaches, how to be able to.

to deliver the most awesome as badass workouts where clients get results and they pay stand refer right and um but i'll leave a regional elite training and i'll go to another event that i'm asked to speak at and then from there i'll fly somewhere to go do an interview and uh you know i'll get interviewed and i'm sharp as attack and and bryce who's who's 10 years younger than me man he'll come back to hq and he'll be a little fatigued he'll be a little tired and uh when i get back I'm like, dude, you're all right? He's like, man, that elite training took a lot out of me. I'm like, dude, I went to three other cities since we left Dallas.

And what I realized is I know how to manage my energy. I'm older, more mature. I've been on the court of entrepreneurship longer. I know how to manage my energy, my sleep. I figured out the right supplementation, the right drugs to use, right? Now, if you're like, man, Baderth uses drugs, I'm going to unfollow him, Listen, man, before you start casting stones, I'm not snorting cocaine off of Hooker's Tits. What I'm doing here, my real attempt here, Ed, is just to make you laugh back there behind the camera.

But what I'm really doing here is optimizing my body. So let me go into the list of the things that I take, supplements that I use to optimize my brain and my body. All right, so in the mornings when I wake up, first of all, I'll start with the evenings because I believe my days start at night, right? In the evenings, I take three magnesium pills. I take three magnesium pills and then I didn't bring the magnesium, but it doesn't matter. You take whatever magnesium you want. I just kind of overdosed, but I take a large dose, an acceptable dose of magnesium. That helps quiet the brain and go to sleep, right?

And I stopped drinking caffeine by 2 p.m. that day. Then I'm going to go to sleep. Also with my three magnesium pills, I'll take one of these. Naked warrior recovery, broad spectrum, CBD gummies. To me, it works better than melatonin. It calms the brain. Unlike melatonin, I don't wake up hung over, like mentally hung over. And that puts me to sleep.

Now, when I wake up in the morning, when I wake up in the morning, first thing I do is I drink 30 ounces of water. literally at night I take 30 ounces of water with me so my alarm goes off I never hit the snooze button I open up the curtains let nature's light in and I sit there and over a two-minute period I chug a lug or sip down my 30 ounces of water why because the body dehydrates when you're sleeping you're exhaling you might be tossing and turning and sweating the brain is over 70% water. The average human, just so you guys know, 67% of humans walk around chronically dehydrated. Let me draw the picture for you. There's moderately dehydrated, which you just feel fatigued and a little

foggy headed if you're moderately dehydrated. 67% of the people are the next level, chronically dehydrated, which means they're fatigued and a little foggy, but they're also moody. Their metabolism is slower. Their thinking capacity is slower. Their ability to be problem solve is slower, their decision-making capacity is slower. Is that crazy? And because they're chronically dehydrated, they have this constant sense of thirst, but they, this is crazy how the body works. They go for food instead of water because the brain can't really tell the difference until

you're like super thirsty once you reach that extreme dehydration, right? Which is known as severe dehydration. So it was moderate, chronic, and severe. you're severely dehydrated, now you're in the hospital ER room and you got IVs. Now they're trying to rehydrate you with IV. That's your body shutting down. And so I share that with you because at night I take my magnesium and my CBD gummies, the naked warrior, helps me get restful sleep at night.

I don't have caffeine after 2 p.m. at any given day. I wake up and I have 30 ounces of water. and if you want to be specific, I have 30 ounces of spring water. Why? Because your body has little telomeres. Every cell, every cell has telomeres. And these telomeres, you want to keep them as long as possible. They're what keep you from aging and getting old and slow. And as it turns out, spring water versus regular tap water or bottled water that's just drinking water, encourage those telomeres to stay longer. And once they shorten, they can't get longer from what I understand. scientist and nutritionist, if you're my brother Sean Stevenson who knows about this topic

or my doctor, Gabrielle, lion, and you're like, hey, fucker, tell them yours can get longer if you do X, Y, and Z, let us know. Let me know. But after the 30 ounces of water, obviously I do my showering and all that stuff, shaving, and I go downstairs, I have my protein shake, two scoops of way protein. And I use our brand, the brand that I created Trulene. And And with my protein shake, I have zinc. I have 1,000 milligrams of vitamin C. I have fish oil. I have a multivitamin.

I have vitamin D, 5,000 I use of vitamin D. Helps the brain, helps the immune system, right? Proven to help the memory. Proven to help the immune system. You've been hearing about vitamin D here during this COVID time. I have ubiquinol, which is co-Q-10. Co-Q-10 keeps that cardiovascular system healthy. I don't want to be rich and have an awesome life

and then fucking keel over and die of a heart attack, right? And that's all with my protein shake. I have a high protein meal, zero sugar, and my meal is a shake. 40 grams of protein with my supplements. And then I have glucosamine and conjoitin. my joints. So that's my morning routine. Then I have my coffee and another glass of water next to me with my laptop where I'm going to be working my GSD time. We've talked about that

before my morning routine. My phone's shut off, turned away from me. And in that water, I mix this bad boy, the Trulian Wellness Shot. So the Trulian Wellness Shot is more vitamin C, but on top of that, it's like the immune system God. Like this thing, I believe, I feel like it bulletproofs, it builds a shield around my immune system. It just supercharges it. I don't know how else to say it.

Like this thing is 1,000 milligrams of vitamin C on top of the vitamin C that I took like 20 minutes earlier, right? So I mix it in my water and I'm just sipping it with my water, my coffee, and my laptop as I work for the next two or three hours on my GSD list, get shit done list,

the list that moves the money needle. And as I'm working on my GSD list, I've got vitamin C, I've got ginger, I got turmeric, I've got more vitamin D in here, vitamin B, echinacea, every single thing that's been proven to boost our immune system is in here. And it's got cayenne pepper and black pepper. Why? Because we know science has shown us that turmeric gets absorbed. slow quickly if you don't have the cayenne pepper and the black pepper and so that helps slow down

the absorption so you get the most of it right and guess what it doesn't have unlike those emergency packets that only have the vitamin C and maybe D but nothing else it doesn't have sugar it's sugar free yet it's tasty and sweet because we use monk fruit it's natural yet zero calories right why is it sugar free simple because if this damn thing had sugar and that sugar competes with the same receptor site that vitamin C is going towards. Just because you drink 40 ounces of protein or eat 40 ounces of protein doesn't mean your body, your muscles utilize it all. It'll utilize whatever it needs at that time and it'll poop out the rest or pee out the rest.

Same thing for vitamin C. Your body will only absorb so much. And if you are taking sugar, something sweet, sugar with vitamin C, that sugar competes for the same receptor side as the vitamin C, and before you know it, you're absorbing less vitamin C. And so when you look at companies like the emergency company, you know, where they make these little packets and they sell them super cheap and they pack them with sugar, well, you're not getting all the vitamin C you want. So anyway, so I take that, I'll get off my rant now, I take that with my water, one of these packets. And by the way, if you want these bad boys, you can just go to

Amazon.com, look up Trulene Wellness Shot, buy yourself a box. And if you do, please do me a favor and leave a positive review. I would greatly thank you for it. So with that said, if you notice, I haven't had any carbs yet in the morning. Why? Because carbs increase insulin. Carbs, insulin makes you sleepy. Carbs make me foggy headed. Carbs will make you foggy headed. I'll have my carbs after my 9 a.m. workout. So after 9 a.m., I'll, well, when I work out at 9 a.m., by the time I'm ready for my next meal, if I'm in a rush, I'll have a packed meal with me. It'll usually be chicken or ground turkey with some kind of rice with carbs or sweet potato.

If I have time, then I'll go to a place called Ichi Poki down the street here. Shout out to Ichi Poki. Awesome Pokey Bowls right here in Chino Hills. They open at 11 o'clock. So right when my workout is done, I'll haul ass over there. And I'll get a Pokey Bowl with easy rice. So I've got my carbs after my workout. That's when my body needs them the most.

I got more protein, about about 50 grams of protein from all that fish. I got some veggies in there, right? But right around 2 o'clock, I also take another truline wellness shot. Another trueling wellness shot. Now, in addition to that, I do have to tell you I also take drugs. Remember, these are the supplements that I take. Now let's talk about the drugs that I take. So I've shared this before like many, many, many years ago, my 20s, I did a lot of steroids.

I would drive into Mexico by Cestinon and take a lot of steroids and I fucked up my whole endocrine system. And so once you get married, your priorities change. You're like, I'm not interested in power lifting and being, you know, taking all this steroids and being moody and emotional and angry at the world. Plus having massive zits. Let me tell you guys a funny story. It's funny.

If you guys get grossed out about zits that bleed and pop, you might want to fast forward right now for about 30 seconds. But one day in my early 20s, I'm working out at LA Fitness and La Habra. And I've got the 115 pound dumbbells. And I had a white t-shirt on. And I lay down to do some dumbbell presses and I rep out a clean reps because that's how I roll. And then as I got up and I put those dumbbells down, I'm just listening to music on my headphones. Somebody's tapping on my shoulder. And I turn back and I take off my headphones and this sweet lady is like, hey, your back's bleeding. I'm like, oh, shit.

Well, my back wasn't bleeding. I had such severe acne, like cystic acne from so much testosterone that I was taking that as I laid down and all that weight compressed on me, one of my zits popped, right? My solution, like a dummy, was not to take less testosterone. It was to wear a black t-shirt with a black sweatshirt on top so that when I bleed, you can't see. Pretty stupid. So when you have that level of steroid use, and you're in your 30s and you're married and you want to have kids and you're like,

I've got to get off this stuff and I'm not really interested in taking that much stuff anyway. Well, as it turns out, I killed my immuns, my, my, I guess, adrenal system, not adrenal system. Testosterone, right? Endocrine system. So go to the doctor and the doctor's like, hey, man, the reason you're feeling funky and out of sorts is because your testosterone is pretty low. And so we're going to have to put you on testosterone. And so since then, I've been on testosterone. I take 200 milligrams of sippinate every six days and doctor's prescription. And I feel great.

I feel fine. I'm not at crazy, angry levels, but I feel good, right? On top of that, my doctor's like, you know what? To help you optimize in your business, because I told them like, hey, man, I'm in a place right now where I really need to focus more. And as a kid, they put me on Ritalin because I had ADD, but I haven't been on that stuff for a long time. And so they got me on Adderall.

But because I'm disciplined these days and I'm not an abuser of drugs like I used to be, I take two 10 milligram adorals a week. One on Monday, one on Tuesday. Those are my two busiest days. I'm most focused. I get the most done. I'm most efficient.

And that's it. And I like the discipline of being able to control my attention myself and not relying on a drug. But make no mistake about it, I optimize my body with supplements. Make no mistake about it, I optimize my body with testosterone. I optimize my body with Adderall. And I've got an awesome doctor, Dr. Gabrielle Lyons, who takes great care of me. And so I share all this with you because if you're an entrepreneur, and you want to get to that sick level of income,

listen, I'm not saying that, I'm not saying that without, you know, you can't do this without testosterone or adderol. That's not, if that's the lesson you're taken out of this, like please stop listening and unsubscribe and never follow me again. What I am saying is you must stay optimized. You must stay in your zone of high performance, just like an athlete. You show me the highest level of entrepreneur and I will show you that entrepreneur who is like taking all the right supplements, drinking all the right amount of water.

And by the way, water, I drink a gallon and a half of spring water every single day. It starts off with my 30 ounces of water and a gallon and a half throughout the day. And so I share this with you guys because if you want to get to that highest level of success and that level of success will bring you much. and that money will bring you meaning and experiences and help you buy back your time and create a legacy and help you reach your potential in life. You could live your purpose in the short 100 years or so we have on this planet.

Yes, in addition to your morning routine, in addition to reading books and developing the skill sets of marketing and selling and communication and leaderships, in addition to getting a mentor and in addition to working out and keeping a positive mindset, that in addition to sleeping, you got to keep your nutrition and your supplementation and your body's chemistry dialed in.

View yourself as an athlete. View yourself as an athlete. Like, you know, the other day, a friend of mine was actually the guy that created naked warrior gummies. He's a former Navy SEAL. And his name is Will. And I'm like, Will, tell me. me about your guys as a warrior, right?

As a Navy SEAL. He's like, man, we were like athletes. Like we trained like athletes. We practiced over and over and over again. We had our routines just like an athlete does. We treated our bodies like an athlete would with our nutrition and supplementation. And that's why they're the tip of the spear, right? Like, that's why if you're just like constantly trying to make it as an entrepreneur,

but you're eating all the sugary shit and drinking a ton of coffee with all the cream and the caramel sauce, and all that shit, your energy and your emotion is spiking up and down. You're surrounded with negative people. You have no idea where your body's chemistry is. You don't know if you have enough zinc to keep your immune system high. If you're taking enough magnesium to fall asleep at night. If you're overdosing on fucking monster energy drinks, five, six o'clock in the evening,

which, by the way, carries over into the night. If you're watching TV late into the night, all those things are poor habits that lead to complacency. any road success or the potential of it. So guys, that's kind of the, you know, open kimono, if you will, of what I take and what I use to optimize my body, my brain, my skill sets, my life. I do view myself as a high performance athlete at the highest level as an entrepreneur. And I train like one. I can't imagine any athlete keeping somebody negative around themselves.

I don't keep anybody negative around me. get my sleep and I do the work required even when I don't want to I imagine that when Kobe Bryant was calling our friend Tim Grover and saying hey coach I want to come in and work out at four in the morning instead of five

I'm pretty sure he had some mornings where he just don't want to get out of bed that early but he did anyway and that is why he's the black mamba that is why Michael Jordan is a legend that is why Dwayne Wade and Charles Barkley and all these guys are just legendary these are all guys by the way that Tim Grover talks about in his book Relentless

told us about on the show like about them the personality not just what you see on TV like this man spent days and days and days and hours and hours and hours and years with them and he will tell you that they are relentless in their discipline of nutrition of supplementation of whatever drugs. Even a surgery.

Like when I tore my bicep, man, I wanted to go find the best surgeon who's going to detach it, not where it's like I'm going to lose a little bit of range of motion or fucking feeling of nerves or anything. Like, I wanted, like, this thing to be reattached perfectly.

Same with my knee reconstruction. Tor my ACL. I researched and found the best freaking doctor. I'm not going to do what my insurance says. My insurance is going to send me the doctor that's going to charge them the cheapest. I'm going to fight to take this high-performing athletic body of an entrepreneur and keep it pristine at the highest level.

And I hope you do too. I hope that's a big takeaway that you got out of here. Optimize on every level. And when you do, from physical to spiritual to mental to nutritional to supplement to drugs, you optimize on every level, you will be the high performer in whatever category of life you want to be. Athletics, war, entrepreneurship, or parenthood.

Guys and gals, thanks for watching this episode of The Empire Show. Appreciate you spending time with me today. As always, do me a favor and leave us a five-star review. Share this podcast. I'd love to get more and more viewers. By the way, more and more viewers and listeners keep coming on board with the Empire Show, and I know it's because of you and that you share this show and I appreciate you for it. And you all have a wonderful day.