Bedros Keuilian Podcast Show - How to Make MORE Money Using Your Instagram Story - 084

Episode Date: January 30, 2019

Are you only using Instagram for social media purposes? -- If you are, you’re using it wrong. Instagram is the new easiest way to reach your audience, and make money off of them. In this episode, Bedros Keuilian and Craig Ballantyne will share their top ten foolproof strategies you can use to make more money through the story feature on Instagram. “The fastest way to condition customers is giving by them expectations.” - Bedros Keuilian Here’s what you’ll discover: 1:40- How to give “results in advance” and eliminate buyers remorse 7:03- The secret to getting your leads to take action, and how it will make you more money 11:57- Why you need to take advantage off referrals to increase your income 17:56- How case studies capture emotions, and will turn your leads into prospects 24:56- How pressure creates urgency;and will urge people to take action “You are discounting your greatness” - Craig Ballantyne Follow us on Instagram: @bedroskeuilian / @realcraigballantyne Buy Man Up: https://manup.com/ Make sure to review us on iTunes: http://bit.ly/theempireshow

You don't know football very well, but you might know it enough to realize this. Yeah, yeah, they take the bat and they swing it, and then the ball goes flying, and it's a touchneck. Right, right, and then everybody wins. So anyway, so in football, there's two halves, and at the end of each half, there's what's called the two-minute warning. And in the two-minute warning that they just tell you like, hey, you know what, there's only two minutes left in this half. And then if you don't score, then you don't get the ball back, like, you know, that's it. Or at the end of the game. And so you might watch a football game and they take forever to score, like five or seven minutes to score a touchdown.

But then all of a sudden when the two-minute warning comes along, they score a touchdown like 30 seconds. And then the other team scores a touchdown. And then there's another touchdown. It's like, where were these guys like 20 minutes ago when they were taking seven minutes to score a touchdown? I bet you're wondering what the top 10 IG stories are that have converted to money for Craig Ballantan and myself. Well, welcome to The Empire Show. we're going to teach you how we made money from the IG Stories so that you can run similar campaigns and use Instagram as a cash machine. Welcome. Craigie, what's the number one way that you've made

money in stories? Well, before I reveal that, I think it's very important for people to understand, like, hey, just because these work on Instagram Story doesn't mean they don't work on email or Facebook as well. I mean, probably even on LinkedIn, YouTube videos. So they're really marketing messages, but I've proven them. I have tested them in my Instagram stories. And so the first one is something I ripped off from Frank Kern, but made my own, much like you rip off my stuff and all the time. So it is results in advance. And I teach people, listen, if you can go out there and give somebody results in advance, then they will be happier clients. They will refer more people. And then I give people results in advance. So doing that video is results in advance. I say, hey, listen,

And if that was helpful, just imagine what's spending an entire day with me going through my 16 fast cash profit activators and my business will do for you just from watching this one minute video. Hey, if you want more information, send me a direct message down below. And then when people do buy my training, my courses, we get them fast results immediately. So it's always about the results in advance, which is something that anybody can take for any business. So just think, you know what, what can I do? As soon as somebody signs up for my program, whether it's nutrition coaching, or whatever it is that you have, what can I do to give them extra results in advance,

even if it's just, first of all, giving them that peace of mind knowing that they made the right decision to invest in your course. For example, I just joined this coaching program with this guy, Taki Moore, really awesome, Australian dude. He's so chilled that when he does his events,

imagine running your mastermind, but he doesn't bare feet. Like he doesn't wear shoes or anything. He's just up there teaching and his bare feet. But anyways, what he does, when you sign up for his coaching program is you immediately get on a game plan session with one of his coaches and they go through and they send you back this report after the call with your game plan and it shows you exactly what to go and do next what videos to watch so that you get results really

fast so that you don't have buyer's remorse and you can they can say like oh you've already got your money's worth in the first two weeks from the game plan we put together yeah and what would you do you end up talking about it because when you start seeing results quickly in any kind of program, you typically talk about it, right? Yeah, and that becomes word of mouth advertising. So one thing we do, and again, something that I learned from you, that I'm going to personalize again and take credit for it in the trade market, is there's a little platform called Cut Stories.

It's an app that you download to your wacky little iPhone, and I love Cut Stories because one day while we were on vacation in the Greek Islands there with the family, this was earlier this summer, I decided to make a one-minute video while the family was showing. And I was like, hey, this is Bedros. I know a lot of you want to mentor with me. However, I know you also can't afford to pay the $50,000 for a year of mentorship with me.

So I decided to break that up into $2,000 payments. And we're going to get about 20, 25 of you together in a room for one day, and you're all going to pay me $50,000, but split it up amongst the 25 of you. And if that sounds like a good idea, just slide into my DM and say, yes, tell me more. And so I took that one minute video, and then I dropped into a couple of cut stories which chops it up into 15 second videos. And of course, now I have four 15 second videos that I can upload to my stories, which I did.

And then we sent that out. We put that out there very quickly, all while the wife and the kids were shopping in some little mall in Greece. And two hours later, Joan texts me and she goes, hey, man, we have like 400 people that have slid into your DM and they want to do this workshop. And so of those 400 people, obviously we didn't convert all of them, right? Because then when we followed up, hey, give us your contact info. follow up. Of the 400, we got like 150 of them to give us their contact info. Of them,

we got 36 of them to commit to paying to come to a workshop here. But it was really simple. No email marketing, no traffic, no traffic buying, none of that stuff. I simply use stories to peak curiosity by giving them the reason why. Look, I know you want to mentor with me to make more money, to scale your business and to solve through problems that I've already had that you don't want to experience. But you can't afford, I told them the obvious, I know you can't afford to work with me. I know that's your biggest objection. So what if I got 50 of you or 25 of you in a room and had you each pay two grand apiece, right? And so that was the fastest way as I addressed the obvious. And I said, but I'm going to create a solution, just slide into my DM. And by doing

that, it was the commitment consistency. By sliding into my DM, they commit to the idea of, yes, I am interested in mentoring with you at a much cheaper price. And then, of course, now when we follow it up and say, here's the date and here's the way to pay, we got consistency from 30-some-odd people. And of course, we've filled, now we're filling up our second one, which happens this Thursday. Oh, cool, man. Awesome. All right. Second one is success loves speed. And you've talked about this a lot. I talk about this a lot. And it's really great because anybody can use this message. And the reason why we're going through these top 10 is not just for me to brag or anything, but for you to take these messages and use them in your own Instagram stories. So if you're a fitness coach, you can go and talk about how

success loves speed in fitness coaching. You say, hey, listen, it's research proven that people to get results in a fitness program, keep the results longest. And it is research proven because I use that message over and over again back in my turbulence training days. And it's also the same with business coaching. So I say to people, hey, listen, right now you have motivation to solve a problem. Tomorrow if you don't take action today, your motivation's going to be lower, your problem's going to be higher.

Success love speed, baby. And so that gets people to take action. So that is a message that can work over and over and over and over again. I love that. What about the third one? Third one is people who pay, pay attention. Man, I got burned by this so long ago. Back in 2004, when I was writing for Men's Health magazine, they said, all right, we recruited

six guys. They're going to do a six-week transformation contest, and all we want you to do is create the programs for them. And then when these guys are done the six-week transformation, we're going to feature them in the magazine. You're going to get a ton of PR. It's going to be amazing for everybody. One of them lasted two weeks.

So I did 40 hours of work for free programming to give to these guys. They didn't pay a penny. There was no investment. There was no skin in the game for these guys. And one of them lasted two weeks. The other guys dropped out after two days. And that was when I was like, people don't do anything with the free information. Now, some people watch free YouTube videos all the time.

And some people will use that as a kickstart to do one or two things and then eventually buy a product. But if you're not paying, you're not paying attention. And so that, you know, someone selling coaching online, they can use that message and a story to get people, hey, listen, I've been teaching stuff in my Instagram stories all the time, but you know what? You haven't lost any weight yet because you are not invested. There's no skin in the game. So people who pay, pay attention. You know, I love that you say that. People who pay pay attention.

And I also believe that people who pay the most put in the most work. Got it. Right? Which is why you've got to charge the most that you can for product or service because people will commit further in doing the work. Let's face it, if you're going to fly out to a $99 event, the very last day, you might be like, ah, it's $99, I could take it or lose it. If you paid $5 grand to go to that event and there's a snowstorm, you're going to find your way through the snowstorm to get to that event because you paid $5,000.

Right? People just put in more effort when they pay, and that's an absolute must. What about number four, the hidden profit centers? Yeah, hidden profit centers. Now, the thing is, you can still use this even if you don't sell coaching or business stuff. But anyways, for me, I tell people, like, listen, you are stepping over dollars every single day in your business. There are hidden profit centers. There's money being left on the table. And I say, you're probably not doing enough with referrals. You're not doing enough with, you know,

breaking your email marketing down. You're probably not doing enough with the top of the pyramid, the 5% of the people who are willing to pay you more money. And I just list a whole bunch of things people go, man, I've never even heard of those things. Man, if that guy has 10 things that can make me money and I don't even know about them, then obviously working with Craig is a really, really great idea. So there's that one. Now, what if I'm, well, I'm a fat loss coach. So how does, how does hidden profit centers, you know, matter to me? Well, what about hidden metabolic centers, right? So in your body, you have hidden metabolic centers by eating certain foods or by doing a certain type of training, like interval training. You're going to activate, you know, calorie

burning while you're at rest. And so there's all types of things that we can find as like the hidden, you know, blank, whatever. So that you as an expert, you should have no problem coming up with this content. Yeah. In every industry from fat loss to finance to real estate, there's always hidden opportunities that you can talk about and tout about. And people want to know that because look, everyone knows like, hey, what's the secret? You might put the whole secret out to everything and they go, Craig, what's really the secret to making money? Right. What's really the secret to burning fat, right? You're still holding something. Yeah. So you might as well say, look, there's a hidden opportunity, the hidden metabolic trigger, the hidden secret to buying real estate and winning every time.

And if you can push those buttons, you will be massively profitable. So so far we have covered, number one, results in advance. Second, success, love speed. Third, people who pay, pay attention. Four, hidden profit centers. Number five is helping people overcome the imposter syndrome. Now, it doesn't matter what industry you're in, whether it's buying real estate, whether it's losing weight, whether it's starting a business.

People get inside their own heads and think, I can't do it. All these other people can do it, but I can't do it. They feel like an imposter. Now, here's the thing, with the imposter syndrome in business, especially when I'm working with experts in their industry, I say, hey, listen, you are discounting your greatness. You are discounting your greatness. And so even if you're a weight loss coach, you can say that person, hey, listen, you've, listen, Mrs. Jones, you have raised two kids. You know, they're great kids. And if you can do that, then you can lose weight, you know, because that is so much harder.

So stop discounting your greatness, Mrs. Jones, and believe in yourself. If you're a fitness expert, man, you've forgotten. more than most people know. And so that, you know, just because you have imposter syndrome, it can't let it stop you from going and making the videos. So that kind of motivational message always gets people going. They're like, yeah, you're right. What's the next step to moving ahead with you? And that was just so powerful. It's always good to throw that in because everybody needs that sort of stuff. Yeah. Motivation and inspiration is so needed because oftentimes we know what to do, we just need something to kick us in the right direction. And now obviously we know that we

you to get referrals. So why don't you share with this how to get referrals? Yeah, so this one just blows people away. And, you know, most businesses are not taking advantage of referrals. It's really the lowest hang fruit in your business. You're not spending any money to get referrals. And yet people aren't asking for referrals. And that's a shame because most people want to give you referrals. So there's only two reasons they don't. One, your customers are just super busy. They got a mortgage. They got a job. They got kids. Getting you a referrals, not at the top of their, you know, attention list. So you have to ask them. You have to say, Mrs. Jones, you know, we're really glad you're getting great results and we would love, we'd love the privilege or honor of working with,

you know, your friends, your family that want to get great results here too. Right. So now you have to just make sure that you ask them. The second thing is that even if they want to give you referrals, they don't know what to say. So you give them a script. And so I make a big, big deal out of, hey, listen, I'm going to automate your referral system. I'm going to give you a script, it's done for you, that you can go and plug and play, and man, I should be able to get you five clients into your fitness business just with this alone. And that, man, people are all over that. So I just made a video when you and I were out in Dallas and we were flying back on the private jet with Joel. I made a video on the, on the tarmac there, and I got so much

business from that, just talking about, hey, referrals and that sort of thing, you know, combining it with good scenery. And that one was a hit and continues to be a hit. And so, Sometimes I'll go through and do a script in there because then you're just adding so much goodwill and value. And so this is one that I put on repeat almost every four to six. And by the way, that goes back to number one, what you said, which is really you're giving people results in advance. By telling them, look, you're probably missing out on referrals. And in fact, here's a script that you can use to get more referrals in your business. You're giving them results in advance.

And they go, man, if his 15 second Instagram story helped me get three more clients, I could imagine what like being within his proximity for a whole. day might do for me, right? And by the way, can I just share one little tip that we use across all Fit Body Boot Camp locations to get more referrals into our businesses? Listen, whatever type of business you have, anytime you gain a new client or customer, the fastest way to condition them to give you referrals is to set the expectations. And so you would welcome them aboard. I would say, Craig, welcome aboard to Fit Body Boot Camp Chino Hills here. As I help you achieve your fitness and fat loss results, can I count on you to help me achieve my goals, which is to help more people in Chino Hills over the next few years. And of course, he's going to say yes.

And going back to Robert Chaldeany's book, Influence, when someone says yes, they've committed. And so now there's the commitment consistency loop that they want to close. So now in the next few weeks, as Craig starts getting fitness and fat loss results, I can go to him and say, hey Craig, look, here's our fitness e-value. You've lost so many inches, gained so much muscle, lost so much fat. Remember, as I said, as I help you achieve your goals, can I count on you to help me achieve mine? And he's going to say yes. And so since he's already committed, in the beginning. Now I'm going to go to the second piece. I'm going to give him the script. I'm not going to assume that Craig already knows how to give me a referral.

Right, because they don't know what to say. They don't know how to start your business. Therefore, it's awkward for them, right? So I'm going to say, hey, Craig, can you do me a favor and just make it, listen, make a little video together? Like, hey, Sally, this is Craig. I'm with Bedros. And he's my personal trainer. And I just want to let you know that if you reach out to him, I've got him on this text message string. He'll give you a free week of workouts, right? And we can make a video right here and now, make two or three videos and pass them out to your friends and do a text introduction. But by doing that, set the expectations and then give them the script or the process, you will make every single one of your clients

into referral generating machines. Yeah, absolutely. And there's a, you know, as a Fit Body Boot Camp owner, I have three locations. What I tell my guys and gals on the team is that when they say thank you for something, when they say, hey, thanks. I, you know, I fit into these pants. I'm really grateful. I love coming here. That's when it's like, that should trigger in your mind ask for a referral. They've come to you, they've given you a testimonial, that's earned you the right to ask for the referral. Another time is at the end of a workout. You know, endorphins are high, everybody's feeling great. That's when you ask for the referral as well, because everybody's in a good mood about it. Good point. And the last thing I'll say about this is that, you know, I made that video and I was

saying, you know, I give my client scripts and all that stuff for the referrals. And people were sending me like, hey, you know, can you tell me what to say? I go, no, it wouldn't be fair to my clients to give you the referral script, you know, but you know, if you're interested in the coaching, let me know. And then people say, well, I can't afford it right now, but can you give me any tips? And I said, well, can you just go and ask for a referral? Like, you don't need a script. Just want to ask. And I get all these people back, like, I did it and it worked. It's like, hellelujah, right? Like, yeah. Again, most people just aren't doing it. So everybody listening, go and ask for a referral today. We'll probably get you like thousands of dollars worth of

business alone from that. Can you give me a script for that? Yes. Maybe later. Maybe later. Yes. All right. Number seven is misalignment. So this is something that is very painful to a lot of people, but it needs to be brought up that,

you know, you say you want to achieve X goal in life, but your actions are taking you in an opposite direction. And we see this all the time with people who want to raise well-adjusted kids. And then you look at their day and they work 12 hours and they commute one way, one hour each way. Man, that's not lining up. And if it's weight loss, you say, hey, you want to lose 20 pounds. show me what you eat. Oh, I got a unicorn frappuccino and an espresso brownie. Well, you're not going to lose weight because your actions are misaligned with your goals. And so I call people out on it and whatever industry you're in, whether it's like, hey, you want to be a real estate investor, but you haven't even looked at five deals yet this week. You know, your actions and your goals are not aligned. You're misaligned here. And that's going to cause a lot of problems until you align that. And, you know, I'll show you exactly how to go and look at those deals in my new course or whatever it is. So, you then provide the solution to make everything aligned in somebody's life.

And that gets rid of their stress and anxiety. So always pointing out misalignment is a really, really great place to, you know, that is getting the pain, but you do have to bring the pain up in order to move people to action. Sure. Sure. Now, number eight is the case study story. And before you jump into your lesson, I can tell you that what we did is when we had our first workshop that I talked about earlier, right?

In July, we set it up. And I think a couple months later, we had it. And by the way, all it took was like two or three Facebook. story promotions, and that thing was full. And I get it. You're going to say, hey, Pedro, so you have a lot of followers at the time. I probably had about 30,000 followers, which still might be more than you have. But my point is you can get 10 people into a workshop. You can get five people into a workshop. But the bottom line is at that workshop, we had our video guys already set up, and we got testimonials from people. Now, you're thinking, like, wait, how'd you

get testimonials? They haven't even gone out and applied what you taught them to make more money, have better business system. Simple. You go, hey, look, guys, can I, can you look down the barrel of the camera and tell me how this workshop is going to benefit you in your business over the next two, three, four months as you implement the stuff you learned? And so people look down the barrel of the camera and, hey, here I am at the mentorship workshop. And it was such a great time. And I had so many mental breakthroughs. And I met so many great people. And I know exactly what my marching orders are to add another $10,000 a month of income. And we got so many testimonials like that. And we broke them up into 15 seconds.

chunks that when it was time to promote the second one, we filled it up even faster for twice the price because now in my stories I can come to them with proof. Like, hey, not only do I have the workshop, but here's 10 different 15 second stories of people who just came to the last one and what they have to say about it, and social proof sells. Yeah. And you know what? At the workshop, that was an example of results in advance because you simply gave them the confidence. You even the clarity. And it's like, I haven't even left here yet, but I finally feel like I'm not overwhelmed anymore.

Beidros has shown me the path. You gave results in advance. That's fantastic. All right. So case study story. One of the best ways I've done this is Vinny D. Vince Domani, one of our mastermind clients, sent me a minute and a half video.

And I took his minute and a half video, cut it up and put it in my stories. And I was getting all these messages from people like our friend John Rominello. He's like, that was so cool. I expected to see you in the video. and all of a sudden it was Vince. And then what I also did was I put a video of me like saying,

Vince said, Vince was in front of his new Bentley and he was talking about how I helped him. And then I made a little snippet where I said, notice how in this video Vince is, you know, he's a case study for me and he's showing, you know, proof not just in the words, but also that he has the car there. So it was a combination video. So first what you want to do is you want to get case studies. You can tell the story yourself. But if you can get somebody else to tell the story, or if it's you and the other person, you guys are making a selfie video together.

Mrs. Jones, why don't you tell people how I helped you? And then she can say something. But really, you just want to get lots and lots of case studies. You can get screenshots of it. You can get videos of just the person or you and the person. You can make the hero story journey videos that we talk about. We've talked about quite a bit in these Empire podcasts where you have the music and you see somebody at their worst. and then along comes Bedros or along comes Craig,

and all of a sudden they find the mentor and they're on the right path. And then at the end, there's lots of great B-roll footage, and it's very emotional, it talks at the heartstrings. But there's so much you can do with case story studies, and really that's where you should spend almost all. Like if you were only going to make one video out of all the ones we talk about here,

really the case study is really. It really is. Because our number one lead generator for the Fit Body Boot Camp franchise are the case studies. Like the guys here behind the kids here behind the, camera fly to different Fit Body Boot Camp locations and they literally film the owners and their journey and they talk about like where they were before Fit Body Boot Camp and how they had to struggle and how they had no systems and there was no process and there was no consistency

and well when they got on board with Fit Body Boot Camp now they've got a paint by numbers business model etc and we drive Facebook traffic like to the tune of hundreds of thousands of dollars per month to those videos those videos linked to an application to become a Fit Body Boot Camp franchise like so you're absolutely right these case study videos long or short get the job done yeah and i mean case study videos i mean that's essentially with all p90x that's it infomercial the whole infomercial is a big yeah there's case studies and it just first of all it overcomes the the skepticism it delivers social proof it shows you oh if this person can do it then i can do it too and my most successful video sales letter is one woman's story using my workout program it is a single case study

video in video sales letter format that allowed us to sell hundreds of thousands of copies of a single workout program. Yeah, so case study is massive. I don't know why I put it in number eight position, but that's where it's where it is. Number nine, motivational. Listen, I've talked about this before. You want to enter the conversation in the prospect's mind. And usually on Sunday morning and Monday morning, I show up with a very heavy motivational video in my stories, same as I did with email back when I was heavy into email marketing. Because on Monday and Sunday, for business owners and fitness people, my two domains, everybody wants to get fired up, right?

Everyone wants to be fired up on Monday morning. And so showing up with motivational stuff, it's like, hey, this is going to be an amazing week for you, blah, blah, blah. And listen, you're ready to get started with coaching. Send me a direct message today. There's not a lot of content to it, but everybody needs that fired up motivational video,

much like you and when you're in the car and you're listening to the music and usually get into a motivational rant, right? Listen, man, we're human. And humans have problems. You have spouse problems. You have work problems. You have financial problems.

You have health problems. And at any given time, any human, that's the human condition, is suffering from something. And if you can show up and speak to them, as you say, enter the conversation that's taking place in their head. They're going to see you as an ally versus an enemy. And, well, if I'm going to make a sale, I want to be seen as an ally. Number one. Number two, it's just being a good human to be able to most.

motivate people, inspire them. Sometimes you have to get them to do something good in their life, motivate them for free. They're not going to pay you, but now that they're motivated, they might be motivated to buy a ticket to your event or buy a product that's going to benefit them. Absolutely. And so, you know, later on today, you're going to be interviewing Tim Grover for a future episode. And I, you know, I had some bad days in early 2018 where I didn't sell one of my big packages. And, you know, in the next morning I'd be kind of mopey about it. And that was when, you know, I was going through this phase of reading three pages of Tim's book every single day and of relentless. And it fired me up.

It delivered the motivation I needed to go run my head through a wall. And as soon as I was done those three pages, I think I would say I was going to read 10 pages. I only got three pages in. I'm like, I got enough and away off I was going to take the action. Good for you. Everybody does need it from time to time. And of course, our favorite one here, number 10. Oh, yeah.

This is the money one. The deadline will get people to move all the time. And so, you know, right now we're feeling. me this right before the Super Bowl. I'm raising the price of my Instagram course. I'm tying in, you know, a message about football and the deadline because I don't know, you don't know football very well, but you might know it enough to realize this. Yeah, yeah, they take the bat and they swing it, and then the ball goes flying, and it's a touchneck. Right, right. And then everybody wins. So anyway, so in football, there's two halves. And at the end of each half, there's what's called

the two-minute warning. And in the two-minute warning that they just tell you like, hey, you know what, There's only two minutes left in this half. And then if you don't score, then you don't get the ball back. Like, you know, that's it. Or the end of the game. And so you might watch a football game and they take forever to score, like five or seven minutes to score a touchdown. But then all of a sudden when the two-minute warning comes along, they score a touchdown. And then the other team scores a touchdown.

Then there's another touchdown. It's like, where were these guys like 20 minutes ago when they were taking seven minutes to score a touchdown? And it's because of the deadline. The deadline spurs us to action. It keeps us going through tough times and it makes us move faster than ever the closer it gets. And I've ran probably been part of over 100 product launches in the fitness world. And even to this day, I am just shocked by the number of people that will buy in the final six hours of a deadline sale. Like it doesn't matter if you have a five-day sale and you do a pre-launch before and you have fast action bonuses,

is you'll still get 30 to 40% of your sales between 6 p.m. and midnight if your deadline is midnight on that final day because that's our stupid human trick of waiting to the last minute. So the deadline is absolutely powerful. And so I was tying in the two minute warning to the deadline for my Instagram course. The price is going up. And so you got to get it. And I know it's going to be a hit. We're going to sell a ton of them because people don't want to miss that deadline. And by the way, to that point, if someone's wondering here, well, so what are good deadline examples? I'm going to give you the top three right now. Time, as in time is running out.

Put a ticker. If it's a website, put a ticker that's counting down, right? You can go to batroslive.com and see an example of that, of how we use the timer counting down to show a deadline, what time is running out. And you can use timers now in your Instagram stories. There you go. Craig. Craig is the king of Instagram stories.

You can use timers now in your Instagram stories. That's something else. I'm going to swipe from him and take full credit for as well. So time is one great deadline factor. Price is another. Like, hey, guys, price is going up as of this date, which is what you're doing. As of Super Bowl Sunday, the price goes up. We're actually the Monday, right?

Yeah. The Monday following Super Bowl. The price goes up. So price is another factor. And then the third deadline component is scarcity. As in we're running out. We only have a limited supply of seats or limited containers of the product or limited copies of the thing. And so when you use time, price and scarcity, those are you.

are the three best emotional triggers where deadline is concerned. Yeah, I'm going to add one more because people will say, well, I don't have scarcity. You know, I'm selling e-books. And I've already raised the price. And then, you know, there is no time limit on something. So how can I get urgency or a deadline put into something? And I've realized that there's one last thing. And when it's phrased properly, it can be very powerful.

And I think I mentioned this already either in this show or a recent show, that if somebody's on a sales page, why are they there? Well, one, they have a problem, a big problem. Two, they have motivation to change that problem now. And if they have motivation now and they don't take action today, tomorrow, that problem's going to be bigger. You know, things are going to get worse. They'll gain another pound, whatever it is. They'll lose more money. And their motivation, as they, as things get worse, their motivation will drop. So right now, your problem is at its lowest and your motivation is at its highest. Mrs. Jones, if you don't take action today, tomorrow the problem's going to be worse, the motivation's going to be lower. And it's going to be harder for you to make a change. And in a year from now, Mrs. Jones, you're going to be a year older, and this problem is going to be a whole lot worse. So if you don't take action today, things are only going to get worse. And so that, I mean, you're not lying. You're not doing fake price, you know, price increase stuff or fake.

That's a fact. That's just a straight up fact. Yeah, it is straight up fact. It's truth. And it's the thing that you have to say because you are doing this because it is your duty and obligation get people to take action. Amen to that. Now, listen, folks, I don't know of any other podcast, any other show or any other product that you would go and buy. And remember, we're doing this for free that gives you so much content that you can sink your teeth into and immediately make money like this particular episode right here, the top 10 stories that convert into cold hard cash. So please do us a favor. Make sure to give us a five-star rating on iTunes and Stitcher. Be sure to take a screenshot and share it. And share it.

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