Bedros Keuilian Podcast Show - Make Six Figures Working 2 Hours a Day? - 055

Episode Date: July 11, 2018

He built multiple six-figure empires selling basketball programs, dating courses, and financial consulting. In this episode, Jason Capital—the man behind the money—shows you how to sustain the sudden growth of your business. Watch or listen now to discover how to reinvent yourself as an entrepreneur while continuing to make money—and how to do it all in record time “Don’t ‘if only’ yourself into being broke.” - Bedros Here’s what you’ll discover: 3:30 - How to separate yourself from the crowd and stay true to your vision. 16:00 - How to prevent your scaling business from plateauing. 22:15 - Why passion and repetition are the keys to staying on top of your market. 26:57 - Why it’s possible to build a six-figure empire working only 2-3 hours a day. 32:56 - How to network with the right people through environmental exposure. “5 minutes with a genius is more valuable than 5 years with a really smart guy." - Jason Capital

I'm bankrupt. I literally get kicked out of my apartment in San Diego because I can't afford to pay my taxes and the rent. Move back to my mom's basement. And that was kind of where I retooled myself. And I said, man, you fucked up. But this is only a failure if you choose not to take lessons from it and keep going. So what are the lessons going to be and what's the vision? Where are we going now? Hey friends, Bedros Koolian here. Welcome to another episode of the Empire Podcast. Of course, this is the Empire Podcast Inside Look. And today we've got a very special guest. His name is Jason Capital, and he is the high-income expert. And what we're going to do right now is going to talk to Jason Capital. So I want to welcome you here, Jason.

Thanks for coming to the HQ. Absolutely, man. Glad to be here. Now, you and I met each other, and we're just talking about this in 2009, early 2009, at a Frank Kern event, list control. Yes. And those of you who don't know who Frank Kern is, definitely look him up, give him a shout out, especially on Facebook. He's active on Facebook and let him know that, that Bedros and Jason say hello. Frank is a dear friend of mine, but Frank Kern was and still is one of the top

internet marketers, and the way you made it into this high-income expert industry is by starting off as a internet marketer at a pretty young age. How did you start off? Why don't you tell us? That's a great question. So I was 20 years old, and my journey very shortly is I was a basketball player my whole life. When I was 13 years old, I tried out for the eighth grade basketball team. All my friends are joining. You know, the coach puts up the list of names of who made the team in the locker room after. So I go and I look. All my friends are celebrating. My name's not anywhere on the list. I was the only one of my friends that got cut from the team. So obviously I feel left out. And I make this big, big grand goal that, you know what? Screw this. I'm going to play

college basketball. I'm going to dedicate my life to proving this motherfucker wrong who cut me from the team, right? The coach, Mr. Caicos was his name. Okay. And this is what I dedicate me. my life to do for the next eight years. And I played college basketball. I went to a few different schools and I played and I got it and I did it and then I burned out. And I go back to Michigan State where I was from Michigan originally. And this was my first experience, not being a college basketball player, but just being a college human being. And I didn't like it. All my friends, they go to class and they don't really study and then they get hammered on the weekend drinking red cups and Vaca Rebels. And this is their whole life. And I'm like, what the hell? This is not, this is not what I

want to do with my life besides don't you guys realize that next year you're going to be stuck in some cubicle slaving your life away for some some boss you probably don't even like a respect and you're okay with that like shouldn't you be doing something to avoid the pain of a nine to five and they didn't seem to care and i did so that's what started me on my search for how can i make money literally my goal i never wanted to be a businessman or anything like that i just wanted to not have to work a nine to five i just didn't want that gotcha now let me stop you right there now for those of you watching and listening to this episode. The reason I've got Jason Capital here is not only because I've known the guy for almost a decade, but I also know his finances, his personal income intimately,

and he walks to walk, talks to talk. Now, dude, I'm curious at the young age of 20. And by the way, we should tell everybody right now how old you are. Yes, I'm 29. You're 29 now. So you're still not 30, yet you have a almost eight-figure business now, right? We're about to hit eight figures with your company. And that's pretty impressive. But how does a 20-21-year-old who should be out drinking, partying, smoking weed, getting laid, sleeping in, have this thought, this wherewithal, they go, you know what, in a year or two, they're going to end up in cubicles and hating life. I don't want that. Like, what got you to think that way? So growing up, one thing I always saw at home was my parents always arguing about bills. I remember every Sunday

that was the Sunday, my mom takes out all the bills and she goes through it. And the more bills she goes through, the more stress she becomes. And then, of course, heat transfer. She transferred that over to my dad. And now they're arguing. My bedroom was actually located right next to theirs. So I could time it every Sunday night. I'd be trying to sleep. And I could hear them arguing about bills in the other room. And I knew that, and the association I made when I was younger was normal job equals normal problems. And those normal problems are financial stress or, you know, you and your spouse argue about bills. I think financial issues is actually the number one cause of divorce and arguments. Well, 100%. So I saw.

If I take the normal path, I'm going to end up with the normal life and all those normal problems. And I knew I had to do something else. It's like it reminds me of, you know, we're always taught, especially people my age as a millennial generation are taught to climb to climb the ladder. That's like the whole thing you're supposed to do. The problem is we never go, where does this ladder lead to? It's not a ladder to the good life. It's a ladder to pain and mediocrity and misery. And that's just not a fucking ladder I want to climb.

Dan Kennedy used to say don't climb other people's ladders, create your own ladders and have them climb your ladder, which is a business lesson on its own. But I just knew I couldn't do the normal way because I'm going to end up, you know, love my mom and dad, but I don't want to end up like them. You know, they're much happier now, fortunately, once the kids get out of the house. That's where it came from. So that's interesting. So a lot of you watching and listening to this might think that, gosh, you know, Jason must be this old soul. And he had this ability to think way forward. But really, it was the pain and the frustration of seeing your parents argue or hearing them argue in the next room that told you, I don't want these normal people problems.

and so I'm going to have this extraordinary life for myself. So once you make that decision, what is the next thing you do to decide that I'm not going to work in a cubicle that I'm going to work for myself? Yeah, great question. So I started looking online. The internet was around back then even, you know, and I started searching, and I found this internet marketing thing,

this internet marketing world, and I got on some guy named Ryan Lee, and I got on his email list. And then someone else's list named Craig Ballantan, I got on his list. And I'm just like, look, I'm looking. I'm dabbling. I'm not trying it. I'm just looking around and I'm like that maybe I could write an e-book or something like that. And I got an email from Craig one day about writing an e-book.

And I was like, you know, screw it. I'm going to do it. So I write the e-book. I write my first sales page. It's abundantly terrible. Every word, it's just awful. It looks terrible. But I put it online and I don't know if you remember you're putting out your first product online, but we all think the minute it goes live, I'm moving to the beach. The sales is going to come pouring in. And I remember it was October 31st, 2008, when I put it online. And I'm like, this is going to be great. I'm going to put it online. I'm going to go party for Halloween the one time I allow myself to party.

But wake up November 1, I'm going to have a few hundred bucks. Like, this is my new life. Put it online, wake up the next morning. No sales at all. No one cares. Nothing happens. Now, what was the product? It was called effective ball handling.

It was an e-book teaching high school and college players how to dribble the ball better. Okay. So before we go finish your story, I'm going to do a deep dive here because my job is also to extract the lessons out of our guests like you to teach our, in this case, our young entrepreneurs who want to create an online business. So you created an effective ball handling, as in basketball handling, e-book. I'm guessing you just wrote Word Doc and converted it to a PDF? 100%. And so how did you decide that there was enough people that were having pain or needed the solution for you to create it? Sure. So personal experience, right? I spent eight hours a day in the

gym from from basically 13 to 20. So what I saw, you know, I must have met 10,000 basketball players from AAU tournaments to summer league to just in the gym. And they all have the same problem, which is that most of them just couldn't dribble very well. And they turned the ball over, they'd get nervous if you come and you guard them real tight. And I knew that was a pain point. I didn't know what a pain point was back then. I didn't know marketing. I didn't know you're supposed to market to, you know, to an agitate. I didn't know any of that. I just knew, because I first world experience, right? This is the problem people have. This was the problem I had. it for myself. I was training basketball players in the gym already. So I knew I had a real

world solution and I could now replicate it to the masses. Got you. Because you had the problem, you fixed the problem in yourself and you go, well, if I had it, others might have it as well. Exactly. And of course, one of the fastest ways to make money, whether it's online or offline, is to find a problem that the masses are having and then create the solution to it, which is what you did. So you create the solution. It goes up in October, of course, the web page and like all of us who have some kind of online digital product, we think the money's going to come rolling in, but obviously nothing. So what do you do next? So I coasted for a little bit, and I just kind of gave up on it. I didn't think about it. And then fortunately, we've a mutual

friend named Elliot Holtz and Ryan McGinn, two guys who, when I played college basketball, I was in Florida before Michigan State. And there was a gym right next to our school called Strength Camp. This is just fortuitous. It's just fate. It worked out that way. And one day, I stumbled over there because I wanted a place to train outside of school. And I met Ryan, and I met Elliott, developed a friendship with them. And then when I go back to Michigan State, I'm doing this e-book thing. It's not working. Ryan and Elliott both send me a message on Facebook.

They're like, yo, there's this Internet Marketing Conference. It's $3,500 a ticket, but they're giving away 10 scholarships to young entrepreneurs. You, Jason, should apply. And that was like my wake-up call. And I'm like, why not? I'll apply. So I apply for it. It was called the Underground Online Marketing Seminar by Yonik Silver, where you have been a speaker.

I think I was a speaker that particular year. Was it 2010 that you won or 2009? It was the year before. Okay, so I was the speaker the following year. Yeah, and I actually saw that speech, by the way, and it was marvelous. Thank you. I remember the little story you told at the end about your body lifting weights and the little piece of... Yes.

Just to show how much of an imprint that story makes. I still remember that freaking story, dude. True story. Yeah, it's an amazing story. Not for this show, but... Right. So I apply. I hear nothing back.

And then the week before the event, I get an email. from this woman, Shaniko, who's running the event, and she goes, hey, good news and bad news. Bad news is you weren't one of the 10. Good news is number 10 was from Pakistan. Her government won't let her come to the U.S. Oh, wow. Do you want the scholarship?

Absolutely, give it to me, right? So fortunately, I get it. I go there, and I meet Craig Valentine in person. And for some reason, Craig pulls me aside on, like, a couch. Because I'm sitting there in the event, and remember Mike Geary was a speaker. Yeah. And he's talking about SEO and AdW.

I don't know what the hell any of these people are talking about. So I'm completely lost, right? Craig pulls me aside, sits me on a couch, pulls out a napkin and a piece of paper, and he's like, listen, you have an e-book, it's not making sales, you need to do a product launch with affiliates, here's what you're going to do. And he just diagrams it out for me.

20 minutes later, he gives it back, he goes, good luck. Right, so I just listened to him. I just did what he told me, and I go back home, and a month later, I was making $20,000 a month from this little e-book, just like that. So great lesson here in that, one, you didn't give up. You didn't give up. Number two, you searched for other opportunities and you found this opportunity where you got

a scholarship to the Onyx Silver's Underground event. Number three, a mentor who you looked up to, in this case you were on Craig's email list, you said, now you meet him in person, you used the wisdom that the mentor gave you instead of trying to figure out on your own. Because when we take a mentor's information and we apply it, assuming the mentor knows what the hell they're doing, then we time collapse. In other words, we get results in a shorter amount of time with least amount of effort and frustration. And in fact, you mentor a lot of men to create higher incomes for themselves,

and we'll get to that in just a moment. So now you're making $20,000 a month. Like that, for a young man in their early 20s, might as well be like 200,000, 200 million. Sure. I mean, your life is forever changed at this point, right? What does life look like for you now at that point? So I get my own place on campus now, right? My own house. I don't need roommates to split it with me anymore. first thing I did actually the first check I got was like it was it was click bank so they pay out you know every two weeks or whatever it was like 15,000 in some change was like this first check why don't you explain to our viewers and listeners what click bank is click bank is a marketplace that allows you to sell your

digital products without you having to set up merchant accounts or mids or authorized that it's a very simple way to get your products online marketplace instantly with with affiliates available for you as well so it's it's solid I so I take that first check first thing I do is I go on Craigslist I search users cars that are for sale and I find an Audi A4 convertible cabriole, beige exterior, beige interior. I call the guy, yeah, test drive, sure I go. I give it a test drive. He's like selling me on it in my mind. I'm like, I'm buying this freaking car. I don't care. So we get back to a lot. He's like, what do you think? I give him the check. I'm like, here. And he takes it and I get the keys.

And that was what I did. That was the first thing I did. Good for you. How did that feel? It felt amazing. To find it and buy it because he wanted it. Just on the spot. Yeah. It, I mean, it certainly went to my head. It was a huge ego boost. And so I take the car back to campus. So what I did was I keep building my online business, but I stayed at Michigan State. So I drop out of school, but I stay on campus for all the social benefits of everything I'm enjoying now, of course, right? So all my friends are going to class all day.

They're paying money to learn stuff they won't use in real life while I'm getting paid to help people worldwide from my bedroom. And as you know, most of my early 20s, I made a lot of money for the first, you know, until 20s. 2627 for my robe in my bed for my laptop like that's that's been my office until a couple years. One an experience. Yeah. So now now there was obviously a big shift in transition at some point. Yeah. And if I don't if I if I remember correctly you moved to San Diego at some point. Yes. Because well one it's just amazing climate and weather and people and two there's a lot of internet marketers who also tend to congregate in that area. Why should tell us a story of that time? Well, so I was at Sill at Michigan State, and I remember one night I'm walking back from the bars.

It's like one in the morning. And it was one of those turning points, I think, in every young man's life. And certain a lot of the guys I work with, they hit this point sometime in the early 20s, too, where they're at the bar and they're looking around and they're like, why the hell am I here? I don't even like these people. I'm trying to impress people. I don't like to get girls that I don't even, maybe they're hot, but I don't even like their personalities. It just hits a point where they're like, what am I doing? I had that point.

So I leave the bar and I call David. I make these weird spontaneous decisions sometimes. I call David Sinek, our mutual friend, who runs paleo hacks now, and I said, Dave, you're living in Connecticut, I'm still in Michigan. Why the hell are we here? Let's move to San Diego. And he goes, okay. And literally a week later, we paid for the apartment and I'm living in San Diego. That's right.

It was you and David living together. Yeah, yeah, sure. So we're living there. And I was young, right? And I allowed some of the success to go to my head. And I got away from the fundamentals and the principles that drive business success. I started sleeping in, hitting the snooze button, partying a little bit. I'm really just trying to, how can I maintain, my question was, how can I maintain my income with the least amount of effort?

Which is the wrong, because that's a question of someone who's trying to maintain, not trying to grow. And that's what I was doing. Of course, if you're not growing, you're dying. Right. There is no maintenance. Yeah, there's no maintenance. And this is a lesson I understand now. And I didn't get it then.

And within about a year and a half there, I'd gone bankrupt. And I lost all my money. I'd spent it. You know, I came to California. I got this legal card for, you know, a medical card for things that are legal and green in California. You can smoke. And I started using that a lot. And I stopped working as hard as I did.

And the money just started slowly, you know, I literally, I would smoke and then I would go to gas lamp and I'd go shopping. Like, don't go shopping while high because you will spend way too much money, which is another valuable lesson, I guess I learned. So I got to stop you right here because here's a massive lesson for young entrepreneurs in their 20s, especially. who can use the internet to scale their income quickly, but then poor discipline sets in and we go, you know what, I'm just going to maintain this lifestyle and then smoke weed, drink, go out shopping,

and nothing wrong with any of that stuff. If it was with the mindset of, I'm going to keep scaling. It was the kiss of death when you said I'm going to maintain. So what big lessons can you give a young entrepreneur? We can give three lessons to a young entrepreneur whose business is scaling right now so that they don't go fucking up their lives. They don't go ruining their income and then going back and living with mom and dad.

Yeah, well, one, do a huge gut check. Are you trying to maintain or are you still trying to go? Because when you started, you were pushing those numbers. You had set targets every month and you were trying to beat those numbers every month. You were always trying to beat yesterday or beat last month. Are you still doing that? Or now are you just kind of, now that you got some money, you got something to lose? Are you playing not to lose instead of to win?

That would be the first one. The second one is who are you surrounding yourself with? Right. I started parting hanging with people who I would, I can't remember the phrase for it, but people who supported things that I shouldn't have been doing, who supported me sleeping in. Enablers. Enablers. That's the word. Yeah. I was hanging out with enablers and ducks instead of eagles and people. Really, I stopped hanging out with people who were better than me, which would have motivated me. So that was huge. The environment. And then the third one, I, man, you know what it is really? And this is something I've really gotten clear of, even in the last year of my life is I didn't have a coach at the time. And when you don't have a coach, you think you're okay, until you get a coach and you have that first call or session with the coach and you get off the phone or the session, and you go, what the hell? This is so much better. How have I gone the last month, year, 10 years without a coach? I've been missing out so much. Today, I have four coaches that I pay because it's just so impactful and it's so helpful.

Well, then I had no mentors. I had no coach. That's huge. And it's funny that you say that because as you and I got to working together and I got to see your business scale, I, I was. was originally unaware of the part in San Diego where you started to lose it all and go bankrupt. Sure. Right? Yeah.

Right? So obviously you had learned those lessons. And by the time you and I were working together, I just saw the hockey stick part of you growing. Now, today, of course, you no longer have this basketball product. Yes. You kind of shifted gears from basketball into working with young men, but figuring out, helping young men figure out how they can, well, meet the opposite sex. Yes.

How did you even stumble upon becoming a dating coach, man? Sure. Well, when I first started making money selling the basketball ebook, I got really into, I like the copy and the market. I really like the psychology of it. And this is stuff we talk about a lot behind the scenes. We love the psychology of sales and influence and marketing and all this stuff. And I noticed there was this really, really close correlation between being good at copy

and marketing and being good with the opposite sex. I noticed the psychology is almost the same. And I got really into that stuff. And again, I'm living at Michigan State, big, big, big, like big 10 party school. I'm not going to class. I work a couple hours a day for my laptop. I'm making money. What else am I doing all day?

Right. I would go out twice a day every day. I would literally go out at 12 with friends and we get some drinks and meet girls and have fun. And then I take a nap. And then 6, 7 p.m. wake up, hit Chipotle, get a burrito and then party again and do it until 3 in the morning. And I did this every day, twice a day for over a year. And in that time, I got really, really good at this stuff.

And what happened was a lot of the fraternities at Michigan State noticed me doing this because they're sorority girls because you're supposed to be connected or whatever were like, hey, why are you with him? You're supposed to be with us, this kind of thing. And one really, really intelligent frat guy came up to me and said, dude, we all see you. We don't know what the hell you're doing, but it's clearly working. Can you teach us what you're doing? And I go, yeah, of course. He goes, we'll give you 50 bucks just to show us what you. So I'm like, great, 50 bucks.

Pull out a whiteboard. I teach them all my ideas and stuff before frat party. And that's how it started. And then that was my first client, right? And then it became another and then another. So after I come back from San Diego, basically what happened is I'm bankrupt. I literally get kicked out of my apartment in San Diego because I can't afford to pay my taxes and the rent.

I chose to pay taxes instead of rent, but I got no money left. Move back to my mom's basement and I spent a lot of time down there for that summer. And that was kind of where I retooled myself. And I said, man, you fucked up. But this is only a failure if you choose not to take lessons from it and keep going. So what are the lessons going to be and what's the vision? where are we going now? And I decided I wanted to help as many guys succeed with women as as possible like I had. And in that basement, I kind of mapped this plan of how Jason Capital

is going to become America's honest dating coach and publish all these products and books and help guys all across the world succeed with the opposite sex. And that's kind of where it happened. Gotcha. And you did that really well very quickly. And I should say that because I've had firsthand experience in seeing that growth in that part of the business. And so once again, there's a lesson here for everyone watching and listening to this, and I want you to really take this gem home. He's found a problem that other guys were having, and he goes, I've got the solution because I've been going out twice a day, every day for well over a year, and my success rate with women continues to improve. Because like anything else, there's another lesson here, repetition. Twice a day, every day for a year plus. That's a lot of repetition. Right? And very quickly you see your closing percentage, for lack of a better term, improve.

Sure. So repetition is number one. Whether you're selling in fitness, in relationships, in mindset, you can't just read one book on mindset or motivation and think that you're going to all of a sudden be this amazing savant. It's repetition. Number two that I see here is that just like the basketball, you had the problem and you knew others might have this problem. Let me create the solution. Now here you go, hey, look, I've gotten a really cool, way of picking up women. I think other guys have this problem as well. In fact, one guy reached out to you and said, hey, can you teach me? And that was the impetus of creating courses, workshops. I mean, you had all types. You had membership platforms, right? Everything there is, yeah. And so that became a seven-figure

business. But now you've kind of changed courses again, which is now what I see, the third evolution of you recreating yourself, which is a third lesson I want to share here with everyone. it's okay to recreate yourself. As you grow, as you mature, you go through these new phases of life. So now this new phase of life that you're in where you're a high income coach, where did you see the opportunity?

Why did you make this move? And what are you doing now to mentor men? Yeah, well, so when I started the dating business, I literally went from my mom's basement to a millionaire nine months later. It took only nine months. And what I learned from that is, I'll share with you one of the biggest lessons

I got from the basketball thing in bankrupt before I get to this. And it was that part of the reason to me that business tanked is because I stopped doing basketball every day. I didn't train players anymore. I didn't study the game. I didn't love the game like I had before. And it showed in my marketing and it showed in my communications. And one lesson I took me into the dating is, dude, if you're going to do this, you need to be the ultimate expert on this thing too. You can't just know a lot about it because you had this period of life where you've learned and then just rely on those reps.

You need to keep getting reps. You need to keep getting better every day. I call it Kaizana. You need to Kaizan every single day. You have to get better at this craft every day. And that's really what allowed to explode so much. And then going forward, you know, I started that I was 24. I'm 29 now.

So I've just, I've been a fun doing that the last four or five years. And about a year ago, actually about a year and a half ago, I went to a seminar in Scotland, right, by a guy named Dan Pena who puts on a seminar. This crazy billionaire, eccentric guy who lives in a castle in Scotland and holds these seminars. In fact, the event is called the Castle Seminar. It's called the Castle Seminar, yeah. And it's a seven-day seminar where you're living at his castle, he just puts a fence around you, and he just doesn't let you go.

And he just barks and he yells and he screams and he beats it into your head what you need to know. All the shit, your parents and colleges and teachers didn't teach you. And at that event, it was a real gut check moment for me to realize, dude, do you want to keep doing this dating thing? Like, are you still passionate about it? Or are you losing that passion and is that lack of passion going to make it so you do what you do with basketball where you stop doing it and you just start you basically start teaching for memories instead of last week. Sure. And I saw that was going to be happening. And I knew that wasn't going to work. And I'm like,

well, what do I really love talking about? What am I really thinking about most of the time? And it's income. It's money. I love money. I love what it's a lot for to do for myself, my family. And like last, or two weeks ago, I got to take my girlfriend and my brother and a bunch of my closest friends. I took him to Vegas and we went to EDC out there and we partied out there. And I got them all in the penthouse. and they're having this. Like, I get to treat these people to these amazing things because money. I love doing that for people. And that's what I wanted to do. And I know I've been able to do that a lot for myself in my 20s. And I know from talking to, because what happened is we'd have these big events, right? By my summits and stuff. And like the last one, 500 people showed up where

you came and you just blew everybody away. But I'm talking to them out there. And I'm realizing all these guys are, they're doing pretty well with girls by now. Like they, like the shit works fortunately. They're not as concerned about girls so much as they are about money. This is what I'm hearing from all of them. They're like, dude, dude, I got girls. That's fine. So you saw your customers evolving as well, didn't you? Completely. Which is, which was crazy, but it's what they all wanted, was money. And one little really, I think it would be really helpful for everybody here that really showed me this is about a year ago, I'm thinking about all this. I'm, you know, I have my book, higher status. I'm trying to figure out how do we reinvent, how do we bridge this gap? And really,

how do I know it's the right move? Because what if I do all this reinvention and it doesn't work? So what I did was I did a JV with another guy. We did a webinar. It's one of his offers that I believed in, but it sold money. It didn't sell anything else. It just sold how to increase your income. And it was the biggest promotion that I had ever done to my own following. And I got market feedback and market validation that, hey, this is where we're on the right path again. You're on the right path again. So for the third time now, again, you see the guys who were following you and purchasing how to get late. programs basically had this other problem. Hey man, I want to have a lifestyle like you. Yeah. And you said, well, you know what? I had the problem of not having money and I solved it and I can teach you that as well. So it goes back to find a problem and then the solution. So now you're helping these young men do this but you wanted to test the market and so the easiest way to test a market was to do a JV, a joint venture partnership is what JV stands for and then of course promote someone else's

how to make money product to confirm your belief. So this is called testing in the marketplace, right? You could have just gone out and said, well, I'm going to start helping guys make money, so let me create a course on that, but isn't it infinitely faster, easier, and cheaper for you to promote someone else's program and get affiliate commissions and confirm it? 100%. So that's what you did. And now you have these courses that teach men how to make money.

And I guess anyone, men or women, really how to make money. But it's done in a very unique way with this whole freedom, opponent attached to it. So why don't you tell us what this new evolution of Jason Capital is like and what is the impact that you're making? Sure. Well, I mean, as we see, there are most people, I think I just saw a study that said 13% of people enjoy the work that they do, 13%, which means 87% of people are just fucking miserable at work. And how many people do we know who makes six figures, but they're still miserable too, right, with their lives because they're working 80 hours a week or they work for a company they don't believe in? My mission is to help a million

people earn a higher income for themselves and for their families, but do it in a way doing work that they actually love. And that's such a big thing because, yeah, we could talk about freedom. Like there's a whole four-hour work week, Frank Kern, 2009, the things he sold with the surfer and the whole image and stuff. That was, I think that was a phase. I think people realize now you're not going to work four hours a week and make six or 500 grand a year or something from your life. It's just not possible. But you can do it working two or three hours a day from your laptop and you can make a very high six-figure income doing it that way. if you have the right models that you're implementing.

For instance, 24, 25, 26, 27 myself, I made millions and millions of dollars every single year working three hours a day for my bet. So I know it can be done. I don't expect people to work three hours a day and make seven figures, but three hours a day, six figures, very, very doable. So what we're doing now is we have two courses, two things that we teach. And that was a huge lesson for me also, Bedros, was simplifying my shit, right? Because the dating thing, we had 60-something courses.

It's just, like, I remember that. You were the king of like a whole new offer almost every other week. Every week. And we're talking like full legit sales pages, designs, funnels, like all to it, like everything, right? And Richard Koch, author of 80-20, he talks about the cost of complexity. And there's a huge cost to complexity, which was this is fucking crazy. We can't scale this. So now it's simple.

I have two things that I can. And when you have two things, now I can devote so much more time to the customer experience and serving my customers better. So we have our email income expert certification program, which is where I teach you. you how to write a daily email for business owners so that they don't have to, and it helps them grow their business. And you basically get three clients, pay you $3K a month, six figures, right? And it's something they can do from home.

Yes, 100% from home. So freedom component, you're helping people with your emails. And we launched that only a few months ago, and we already have dozens of success stories, guys, we're making six figures from the laptop, which is excellent, right? And then my second one, and there's not going to be a third. There's going to be two for at least the next few years that I want to focus on, is high-income coaching, right? And really, you know, we see all this coach.

Everyone knows you need a coach, right? Tiger Woods, the Caprio, even Warren Buffett. still has coaches, right? So everyone needs a coach. And there's like, there was this whole phase of life coaching that came out a few years ago and everyone knows the term and stuff. Well, what do people want more than a higher income? Life coaching is so vague. I know that in marketing, that the more specific and more niched I can get, the tighter my messaging can be, the tighter the response will be, the better the marketing response will be. So everyone's hiring, let's just develop a curriculum that we can, I can train coaches and I can teach them this curriculum so they can impart it to the

end user that will give them over the course of eight or 12 weeks, the skills that they need, what I call high income skills, to increase their income. So with high income coaching, I'm not teaching anyone an email model or a webinar model or a franchise. We're not teaching models. We're teaching skills. This is the shit you should have learned in college. When you paid 100 grand to get a degree, this is the shit that should have given you. This is the high income skills. Why aren't they giving it to them at college? It's, dude, in my opinion, it's just, it's, It's the whole idea of the chains of habit are too light to be felt until too heavy to be broken, right? They've been doing it one way for so long in college that they can't make the shift.

And they're trying. In fact, Harvard has a coaching program now where they actually teach people how to be coaches, but it's one little class. It's not a big thing. They're just, I think when you're so big, you're so slow to adjust. And as lean entrepreneurs, we don't have that issue. We can move very, very quickly. And I move as fast as I can in everything that I do. So with high-income skills, the things that people need.

Like, I don't have to know what job you have. I know if I can give you these skills, you're going to make more money. And those skills include speaking, copywriting, marketing, networking, productivity, and authorship, knowing how to publish your own content. Look at the word author and authority, right, the same route. So knowing how to even public, you could be a CPA who just works for someone else. But if I can teach you how to publish a book on Amazon and become a bestseller in two days, how is that not going to increase your income at work?

Sure. Of course it will. Yeah. So now here you are doing this and you also have something above and beyond those two courses, which is your mentorship program and your mastermind program. Yeah. What does that look like? What do you teach as a mentor to these men who are members?

Sure. So first of all, anyone in our program, like I know there's a lot of masterminds out there, which are very vague. And we've been, we've joined some of them. And they're just, they're very, very vague. People come and they hang out and someone talks about this and someone talks about that. And it's just this hodgepodge. It doesn't seem like there's focus. It doesn't seem like there's a measurable target we're moving towards. So in our group, you come in, you have to choose. Are you

going to do email or you're going to be high income coach? You can't do anything else. If you want to do something else, that is fantastic, go in another group. You're not for us. We need to focus here. So you pick one of those two. And the two things we do in the group is one, through the outside eyes, it help you scale that business that you're running there. And then two, we do a lot of drills and a lot of reps to work on these high income skills. So we're doing a lot of role playing for sale stuff. We're doing a lot of networking stuff. Like you might come in and I might literally pull out your phone and I might text 12 people for you and send this message

just so you can see what you need to be doing. It's a lot of it's implementation. It's not just teaching. I love that, which implementation is just another word for repetitions. Yes. Right? So rather than giving wacky theories or vague or water down ideas, you go, hey, you're going to come into this mastermind or coaching program and you're going to either go down this path or that path, the email path or the high income path.

And whichever one it is, it's repetition after repetition because at the end of the day, you've got these members, for lack of a better term, held hostage for two days where you can influence them. And one of the terms I've learned from you, which I love is environmental exposure. Yes. And so why don't you tell our viewers and listeners what environmental exposure is, and there is a negative effect of environmental exposure and a positive one. Why don't you share that way? Sure. Yeah.

So, first of all, it is essential. Environmental exposure is it's not a, it's not a nice to have. It's not a, I should do that. It is, you have to fucking have it. You have to have it in your life. And I learned it just from feedback analysis and looking at what had been, the most successful people that I've met, what do they all have in common? And I noticed that when I'm at that event with Craig Malatine, I'm 20 years old,

I met another guy at an event two months later named Joel Marion. And I meet with Joel. and literally 20 minutes with Joel, he tells me two things that I go back and take to my business that make me like $40,000. And at the time, that's a ton of money for me. And I realized this $40,000 literally came from a 20-minute conversation. There's something there. The second thing was, I'm 24.

I'm just starting my dating business. We're about $25,000 a month. I'm like doing okay. And I think I'm good. He's 24 years old making $25. You think you're the shit, right? And I go to a mastermind. Actually, I set it up in Santa Monica, and it was three people.

It was me. It was Lewis House. And it was Brian Morin. And Brian Moran owns Sam Cart and he ran a company called Get Ten Can Vans, which is a Facebook training company. And I'm there and I go first in this mastermind and I open the kimono and I'm like, here's what I'm doing. Look how great I am. And both of them, you know, you get their response to like, okay. Like it's totally unimpressed, right?

And I deflate like a balloon and I'm like, oh man. And I'm like, well, what are you guys doing? Like, tell me. And Brian's like, well, I'm like, how much you're making? He goes, $150,000 a month. And I'm like, that's pretty good. How are you doing that? He goes, I'm going to show you.

Yes. Goes on the whiteboard. and in five minutes he shows me his promotional calendar. Very, very simple marketing thing that I didn't have that he did. I take this idea, and in less than 90 days, I went from $25 to $100,000 a month, and I can attribute all of it to that idea. And I came from that experience saying to myself,

you know what, five minutes with a genius is more valuable than five years with the really smart guy. And it really, really is. And I realized it's an environmental exposure. And as I studied, you know, I study like history, I studied Alexander and Caesar and Benjamin Franklin, all these people I look up to, And I see their, you know, we have hindsight the benefit of it.

So I can see their timelines. And I can see every huge growth point, every like phenomenon type 12 month period that they have. It all was triggered by some exposure to someone who was five or 10 or 20 years ahead of them. And he imparted some wisdom to them in just a few minutes. And what I've done now is how can I schedule environmental exposure? So I don't have to wait for them by chance. I get them every single month. So in the mastermind, that's what you're getting when you work with me or anything.

the guest speakers I bring in. If someone's in your empire mastermind, that's part of what they're paying for is that exposure of meeting someone who has the wisdom that they need, the strategies that they need, and the standards that they should be living up to. And you're the one who's going to hold them accountable to these higher standards. That is a massive takeaway for our audience. I want to just share this again with you guys because the idea of environmental exposure is that if you expose yourself to losers, to ducks, you're going to be a duck. If you expose yourself to eagles, you're just going to end up soaring higher. Yes. And you don't have to wait. I love that what you said that.

You don't have to wait for an accidental or chance exposure to someone. You can actually go to events and workshops and so on. And the reason I want to share this message and drive it home to those of you watching and listening is because right now I see too many people hanging out on Instagram, Facebook, YouTube, basically hiding behind their device or their computer and never showing up in person to workshops, seminars, events, retreats, masterminds where they can actually break bread, rub elbows with someone, environmentally be motivated,

inspired, and coached, and then go out and execute. So, like, that's the big game changer. I keep hearing over and over again is you put yourself in environments of seminars and workshops and masterminds. Heck, I remember when Craig Ballantan and I were running our 100K info mastermind,

and you and David Sinek, this was in San Diego, so you guys were still living there, came and, you know, Craig was like, hey, is it okay if those two guys sit in the back of the room? And you guys, I remember you guys sit in the back of the room on the ground taking notes. Like, you found a way to add value to our mastermind group. I don't know what you guys did to help us.

Maybe it was set up tables, I don't know. But you were there learning again. And so my challenge to everyone watching and listening to this is, what's it going to take to get you to turn off that computer, to put down that device, and go to a live event, actually get on an airplane. Because I don't know if you hear this a lot, but I certainly do. Gee, Beidros, if only your event was right here in my town, right? I'll say, hey, I'm having the summit here in Southern California. If only it was in Arizona, if only you were having it in New York, if only, and so many people,

if only themselves, into brokenness. Yeah, if only you weren't a pussy. Right, exactly. If only you weren't a pussy and got on a goddamn airplane and flew to this goddamn event. Yes. And so that's a big lesson that you have been doing since the beginning. And I can attribute that to you being an action taker and, of course, through environmental exposure, seeing what are the geniuses doing,

and let me replicate that. So, yeah. And one thing I want to add real quick to the environment, it has to be a five sensory experience, and that's the difference. When you're reading a book, how many senses are re-hitting? Yeah, just one, right?

Yeah, just one, unless you include self-talk is like a sixth. Sure. But just one, you're just getting the visual, right? Or watching a video, you get auditory and you get visual. When you go to a live event and you meet someone who's just killing it, like I know you had a guy who came and spoke at your masterman, right, and a billionaire, and you got to see him,

and hear him, touch him, kinesthetic, smell him, whether you knew it or not. I doubt you went like that, but you took it in. And it's a five full sensory experience. And that because it's bread with him. And to be able to ask the questions, right, of a person and actually get their feedback without a one-sentence answer that if you're lucky,

someone might send you a DM with the one-sentence answer. Most of the time, the guy or gal you're trying to reach to get the wisdom from is so busy. making money that hey I'm putting out free content benefit from it but don't don't try and hit me up for free coaching yes so here's an opportunity to break bread with them and ask them questions that are specific to you in your life yes I love that but five sensory experience the more senses we can get the more impactful the experience will be yeah that that's fantastic so now you're

you're almost 30 in fact when do you turn 30 October October okay so right around Halloween right so you're almost 30 and what is next for Jason Capital in the Jason Capital Empire yeah so again my mission today is very clear. It's to help a million people earn a higher income to help themselves and their family. So I see the next few years of my life just dedicated completely to that and touching and helping as many people as we can do that. I have a couple other ideas, things we talked about behind the scenes for what happens next. I don't, one thing that happened when I was younger, and a lot of things, young entrepreneurs, they do this is they only see one step ahead and they're playing

checkers. And that was a big thing for me when I was younger. I'm playing chess now. At least I'm trying to, right? And I'm seeing three or four moves ahead things I couldn't see. before. So I see other stuff down the line. Like for myself, I'll say it here publicly. I don't really care. I thought a lot about this. I'm in a position at 29 where if I really want to do it, you know, I can become a billionaire. It's going to take a fuck ton of work. I don't underestimate the amount of work that takes and commitment and sacrifice, which is the big thing, the price to action. I think most people ignore it. So I've had a lot of like late night sessions looking at the moon being like, do I really want to commit myself to this because this is going to be. And part of the, most of me says,

yeah, I want to do that. So I'll say it here publicly, I think that that's where I want to go. Will it happen? I have no freaking idea. I can't control the outcomes, but I'm pretty damn sure I'm going to dedicate the next 30, 40 years of my life to getting as close as I can to that number and just my own personal goal. Good for you.

And for our viewers and listeners who want to connect with you, reach out to you. What's the best way they can find you? Yes, hit me up on Instagram. It's just at Jason Capital. Well, Jason Capital. Thank you so much for sharing your wisdom, man. And I'm super proud of you. Not only to call you a friend, but a business partner.

and someone that I learned from directly, thank you for the impact that you're making, man. I love it. Thank you so much. Thank you so much for joining us for another amazing episode of the Empire podcast. Now, the greatest compliment that you can give to us is liking, loving, and sharing this episode with all of your friends. So please go to iTunes and give us a five-star rating

and then share it online and social media with everyone that you know and make sure to tag us because we love hearing from Empire listeners. And if you own a business that's doing half a million dollars or more in annual revenues and you know it's got massive potential, and you like myself and Craig Ballantine to help you scale it by 5x, 10x, and 20x in the shortest amount of time possible, then you might be a great candidate

for the Empire Mastermind Program that we have. To learn more about the Empire Mastermind Program, go to bedroskoulion.com forward slash empire.